Episode 23
How ADA Compliance Can Save You from Lawsuits and Boost Your Agency's SEO
23 - How ADA Compliance Can Save You from Lawsuits and Boost Your Agency's SEO
In this episode of the HighLevel Experience Podcast, Vit Muller sits down with Tony Caggiano, known as the ADA Comply Guy, to discuss the critical importance of ADA (Americans with Disabilities Act) compliance for websites. Tony shares his journey from IT and business innovation to his current mission of making the internet accessible for people of all abilities. He reveals how ADA compliance is not only essential to avoid lawsuits but also a strategic tool to improve SEO, reach new markets, and access U.S. government tax credits. Tony breaks down the key steps to making websites compliant, the legal risks of non-compliance, and how businesses can benefit from ADA compliance, including up to $5,000 in tax credits annually.
Key Takeaways:
- Tony's Journey: Tony shares his lifelong passion for helping people with disabilities, which led him to focus on ADA compliance after noticing a gap in digital accessibility.
- Understanding ADA Compliance: ADA compliance for websites is essential for avoiding lawsuits and improving user accessibility. Simple adjustments like proper alt text and color contrast can make a big difference.
- Legal Risks: Businesses that ignore ADA compliance are vulnerable to lawsuits with fines starting at $55,000.
- SEO Benefits: Proper ADA compliance, including descriptive alt text, improves SEO performance, reaching both disabled and non-disabled users.
- Tax Credits: U.S. businesses can receive up to $5,000 in annual tax credits for making their websites accessible.
- Marketing Opportunity: Tony encourages businesses to use ADA compliance as a marketing tool and incorporate it into their SaaS offerings, allowing them to differentiate from competitors.
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Head over to highlevelexperience.com/ADAcomplyguy to explore three ADA compliance packages designed for SaaS providers:
- Base Software Only Package – Starting at $49/month, this package helps SaaS providers implement accessibility into their solutions and qualify clients for U.S. tax credits.
- Basic ADA Package – For websites with 25 pages or less, includes custom alt text and captioning services.
- Fully Compliant ADA Package – Tailored for larger websites with more than 25 pages, ensuring full ADA compliance.
Bonus Offer: Get a free Deep Links Generator, a tool to improve client navigation and boost customer retention by providing direct links to HighLevel features.
Learn more and claim your freebie at: highlevelexperience.com/ADAcomplyguy
About Tony
Tony Caggiano is a seasoned IT leader with over 30 years of experience in leveraging technology to drive business success. Known as "The ADA Comply Guy," Tony specializes in making websites accessible for all abilities, helping businesses comply with ADA regulations, and unlocking valuable government funding. His mission is to create an inclusive internet while empowering agencies and businesses to turn compliance into a strategic advantage. Tony is passionate about partnering with entrepreneurs to create synergistic opportunities and make a meaningful impact.
Highlights 🔥
Key points we talked about in this pilot episode!
- [00:01:16] - Tony Caggiano's introduction and the importance of ADA compliance in business growth.
- [00:02:33] - Tony shares his personal inspiration for focusing on digital accessibility.
- [00:04:00] - What it means for a website to be ADA compliant and why it's important.
- [00:10:08] - SEO advantages of ADA compliance and how Google rewards accessible websites.
- [00:17:00] - Legal implications for businesses that are not ADA compliant, including potential lawsuits.
- [00:22:32] - Financial benefits, including U.S. tax credits, for businesses implementing ADA-compliant websites.
- [00:31:02] - Tony explains the government incentives available to businesses that adopt accessibility features.
- [00:43:23] - How deep links and easy navigation can improve user experience and customer retention.
- [00:46:00] - The future of AI in accessibility
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More info about this episode:
- Type: Audio (Explicit )
- Link: https://podcast.highlevelexperience.com/episode/how-ada-compliance-can-save-you-from-lawsuits-and-boost-your-agencys-seo
- Authors: Vit Muller
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Transcript
Ep 23 - Tony Caggiano | HighLevel Experience Podcast
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