Priya Jaganathan: 00:00:00

So I was this girl in 2019 on Google how to make

Priya Jaganathan: 00:00:02

money while asleep, like in the most legal, ethical way possible, right?

Priya Jaganathan: 00:00:05

So when she showed me the platform, I couldn't sleep that night.

Vit Muller: 00:00:09

what's been the most rewarding client transformation you've seen as

Vit Muller: 00:00:12

a result of implementing your systems?

Priya Jaganathan: 00:00:14

one particular client in Sydney being a single mom, and.

Priya Jaganathan: 00:00:20

She was struggling, getting, clients.

Priya Jaganathan: 00:00:23

And the very first she she signed was

Vit Muller: 00:00:27

with the fulfillment offer, you mentioned viability.

Vit Muller: 00:00:31

At what point does it make sense for an agency owner to

Vit Muller: 00:00:34

bring on a fulfillment partner?

Priya Jaganathan: 00:00:35

I want most people to understand if you're good at

Priya Jaganathan: 00:00:38

selling, get a fulfillment partner.

Priya Jaganathan: 00:00:41

If you're good at building.

Priya Jaganathan: 00:00:42

Get a sales team to do your outreach and sales for you.

Vit Muller: 00:00:46

If somebody's starting out now with high level, what's one thing you wish

Vit Muller: 00:00:49

you knew when you were getting started?

Priya Jaganathan: 00:00:51

when you're starting out, segment your day

Priya Jaganathan: 00:00:55

and activities into three chunks.

Priya Jaganathan: 00:00:58

So the way I like to do it is

Priya Jaganathan: 00:01:01

the more hands you shake, the more money you make.

Priya Jaganathan: 00:01:03

Selling is the only.

Priya Jaganathan: 00:01:06

That whatever million dollar idea that you're working on is actually worth it

Priya Jaganathan: 00:01:11

because million dollar ideas are free and cheap unless someone swipes their card.

Vit Muller: 00:01:20

Hello everybody.

Vit Muller: 00:01:21

Welcome to another episode on the High Level Experience Podcast.

Vit Muller: 00:01:24

Our guest today is someone who's rapidly becoming a go to name in

Vit Muller: 00:01:28

the High Level world, especially if your agency has ever hit that

Vit Muller: 00:01:33

painful wall of broken automations, clunky workflows, or VA chaos.

Vit Muller: 00:01:38

She's not just another certified admin, she's the execution partner behind

Vit Muller: 00:01:43

the scenes of some of the fastest growing agencies using Go High level.

Vit Muller: 00:01:47

She's been a keynote speaker at SaaSpreneur Sydney, a featured

Vit Muller: 00:01:51

expert at Level Up 2025 in Dallas, and she's the founder of HL Growth

Vit Muller: 00:01:56

Partner, A fulfillment powerhouse.

Vit Muller: 00:01:59

Based in Australia that helps agencies scale without duct tape systems.

Vit Muller: 00:02:04

What's wild is she's got a PhD in biotechnology.

Vit Muller: 00:02:08

She speaks four languages and somehow still finds time to run multiple

Vit Muller: 00:02:12

ventures, including her own podcast.

Vit Muller: 00:02:15

and today we're diving into her SAAS Retention Blueprint, he POWER PIVOT™

Vit Muller: 00:02:21

Audit Framework, and what it really takes to scale fulfillment without

Vit Muller: 00:02:26

burning out your team or your tech stack.

Vit Muller: 00:02:28

Please welcome to the show, Dr. Priya Jaganathan.

Priya Jaganathan: 00:02:37

Hey, thank you so much for having me today.

Priya Jaganathan: 00:02:40

I am super grateful and super pumped to be here.

Vit Muller: 00:02:44

I am so glad to have you.

Vit Muller: 00:02:45

It's been a long time, coming.

Vit Muller: 00:02:46

We've been talking about it for a while, and finally we made the time,

Vit Muller: 00:02:48

so I'm very happy to have you, Priya, you've gone from academia to ai,

Vit Muller: 00:02:54

and now you're building systems for scaling agencies around the world.

Vit Muller: 00:02:57

What was your, oh crap.

Vit Muller: 00:02:59

This is it moment when you realized GHL was your zone of genius.

Priya Jaganathan: 00:03:04

GHL.

Priya Jaganathan: 00:03:05

technically, came into my life on 26th of April, 2024.

Priya Jaganathan: 00:03:09

I remember it so vividly when I started my free trial after my friend Harti, who was

Priya Jaganathan: 00:03:17

in Sydney, introduced me to the platform.

Priya Jaganathan: 00:03:19

So she was definitely living under the rocks.

Priya Jaganathan: 00:03:21

I used to be in ClickFunnel's world, back in 2019, a self-taught marketer.

Priya Jaganathan: 00:03:26

and I was duct taping 10 different, platforms to run a

Priya Jaganathan: 00:03:31

social media marketing agency.

Priya Jaganathan: 00:03:34

So I was doing business mentoring with done for you marketing.

Priya Jaganathan: 00:03:36

So when she showed me the platform, I couldn't sleep that night.

Priya Jaganathan: 00:03:41

I immediately went and signed up.

Priya Jaganathan: 00:03:43

High level.

Priya Jaganathan: 00:03:44

And because I were already offering, social media marketing, social planner

Priya Jaganathan: 00:03:48

is the very first feature that I brought five of my current clients in.

Priya Jaganathan: 00:03:53

So, which means, you know, technically I started getting paid for high

Priya Jaganathan: 00:03:56

level while I was on free trial.

Priya Jaganathan: 00:03:59

So my pain point of using multiple subscriptions was sold.

Priya Jaganathan: 00:04:03

So that was my.

Priya Jaganathan: 00:04:05

Entry, into high level.

Priya Jaganathan: 00:04:07

I had my website on Wix.

Priya Jaganathan: 00:04:09

I had my Calendly, which, you know, I, I didn't wanna pay, so I

Priya Jaganathan: 00:04:13

had one calendar for everything.

Priya Jaganathan: 00:04:15

So pretty much all my pain points got checked one by one with this one platform.

Priya Jaganathan: 00:04:20

So I was like, sign me up.

Priya Jaganathan: 00:04:22

So I didn't even know this 97 plan existed.

Priya Jaganathan: 00:04:24

I went straight to 2 9 7 when I signed up.

Priya Jaganathan: 00:04:28

so it was, it's been a great journey and as I've really,

Priya Jaganathan: 00:04:31

niched down into this space.

Priya Jaganathan: 00:04:33

as you, had a perfect introduction.

Priya Jaganathan: 00:04:36

I have been an academy and people know me as university lecturer.

Priya Jaganathan: 00:04:40

And after moving to Australia, I worked in a call center.

Priya Jaganathan: 00:04:42

I worked in universities so people know me for different things.

Priya Jaganathan: 00:04:46

And I had a YouTube channel about Australian immigration.

Priya Jaganathan: 00:04:49

So people think I'm a migration agent.

Priya Jaganathan: 00:04:51

it was very hard for me to position my brand to be known for one thing.

Priya Jaganathan: 00:04:56

And you would understand the importance of that.

Priya Jaganathan: 00:04:59

people have to associate your name with one thing.

Priya Jaganathan: 00:05:02

It becomes an easy sell.

Priya Jaganathan: 00:05:04

So because my brand was so scattered across different industries,

Priya Jaganathan: 00:05:09

I think niching down into the high level world was one of the

Priya Jaganathan: 00:05:12

wisest, smartest decision I did.

Priya Jaganathan: 00:05:15

And even now, every day, I strive to associate my name, personal

Priya Jaganathan: 00:05:20

brand, and my business brand with one thing that is high level.

Priya Jaganathan: 00:05:23

If people think about high level in Australia or global, I want

Priya Jaganathan: 00:05:27

them to associate it with me.

Priya Jaganathan: 00:05:28

So that's kind of where it started and where it's heading.

Vit Muller: 00:05:32

So you've got an agency, you also do work for other agencies.

Vit Muller: 00:05:36

You had a very, you know, did you say 2024 when you've discovered high level,

Priya Jaganathan: 00:05:40

That's right.

Vit Muller: 00:05:42

wow.

Vit Muller: 00:05:43

You know, what you've been able to accomplish in, in, in that period of time?

Vit Muller: 00:05:46

I've been with high level.

Vit Muller: 00:05:47

since 2021.

Vit Muller: 00:05:50

so kudos to you.

Vit Muller: 00:05:51

You know, you've, you've already made it like on stage and speaking as a keynote.

Vit Muller: 00:05:56

so very, very impressive.

Vit Muller: 00:05:58

you, you've got a PhD experience in biotech and education, but you've

Vit Muller: 00:06:01

pivoted hard into the SaaS space.

Vit Muller: 00:06:04

you've already alluded to it, but what inspired that leap in general?

Vit Muller: 00:06:09

Like what skills or mindsets from your science background have actually helped

Vit Muller: 00:06:13

you become a better systems architect?

Priya Jaganathan: 00:06:15

I would first like to answer why I made the switch

Priya Jaganathan: 00:06:18

from the traditional, academy or, you know, when people migrate, they

Priya Jaganathan: 00:06:23

migrate, to have that better lifestyle.

Priya Jaganathan: 00:06:26

So I migrated under the Skilled Migration Program in Australia under

Priya Jaganathan: 00:06:30

university lecturer category because I used to be a lecturer back home.

Priya Jaganathan: 00:06:33

And after coming here, it was interesting.

Priya Jaganathan: 00:06:36

As an immigrant, you would agree with me with, there are so many cultural things

Priya Jaganathan: 00:06:39

that would have a different perspective for you because growing up you had

Priya Jaganathan: 00:06:43

a different perspective on things.

Priya Jaganathan: 00:06:45

So one thing that hit me really hard is time equals money.

Priya Jaganathan: 00:06:49

Because in India we get paid per month a fixed monthly salary

Priya Jaganathan: 00:06:53

irrespective of what job you do.

Priya Jaganathan: 00:06:55

Whereas after moving to Australia, every ticking hour

Priya Jaganathan: 00:06:58

of my time had a dollar value.

Priya Jaganathan: 00:07:00

So as an immigrant, what do you try to do?

Priya Jaganathan: 00:07:02

You try to maximize, how can I make more money?

Priya Jaganathan: 00:07:04

Right?

Priya Jaganathan: 00:07:05

So you try to do everything.

Priya Jaganathan: 00:07:06

So I was working full time.

Priya Jaganathan: 00:07:08

I started side hustling in tutoring, teaching people to, up here for gsat

Priya Jaganathan: 00:07:12

exams, writing, helping them write research, applications and proposals.

Priya Jaganathan: 00:07:17

But very soon you will realize time is a very, very finite resource.

Priya Jaganathan: 00:07:21

So I was this girl in 2019 on Google how to make money while asleep, like in the

Priya Jaganathan: 00:07:25

most legal, ethical way possible, right?

Priya Jaganathan: 00:07:28

So that's how I got.

Priya Jaganathan: 00:07:29

Sucked into, you know, the best $100 investment, which

Priya Jaganathan: 00:07:33

is one funnel of a challenge.

Priya Jaganathan: 00:07:35

And then I got sucked into Tai Lopez Social Media, SMM 2.0 funnel.

Priya Jaganathan: 00:07:39

So I'm one of those.

Priya Jaganathan: 00:07:40

you know, but I can't scale my business back then.

Priya Jaganathan: 00:07:44

But I think with research PhD and dealing with students, you just

Priya Jaganathan: 00:07:49

develop that grit to not give up.

Priya Jaganathan: 00:07:52

And even though you get a negative result, it's still a result.

Priya Jaganathan: 00:07:55

At least you know it's not working.

Priya Jaganathan: 00:07:57

So when I wanted to name my business, I really thought about

Priya Jaganathan: 00:08:00

it because I wanted it to represent me and what I believed in my core.

Priya Jaganathan: 00:08:05

And I was, you know, in the business mentoring space back

Priya Jaganathan: 00:08:08

then, but I strongly believed.

Priya Jaganathan: 00:08:10

Marketing and sales is what differentiates a successful

Priya Jaganathan: 00:08:14

business from an expensive hobby.

Priya Jaganathan: 00:08:17

So if you don't have the right marketing and sales, you just

Priya Jaganathan: 00:08:19

have an expensive hobby because I had one when I was side hustling.

Priya Jaganathan: 00:08:23

So my goal right from the get go was get your marketing right

Priya Jaganathan: 00:08:27

and people have to pay you.

Priya Jaganathan: 00:08:29

And that's the only evidence, you get that this is working right?

Priya Jaganathan: 00:08:33

I might think this is the best product on earth, but when I pitch to you Vit, if you

Priya Jaganathan: 00:08:37

swipe your card, then that's my evidence that it's an offer that is marketable.

Priya Jaganathan: 00:08:41

So every client that I work with, that's the only lens I see through is whether

Priya Jaganathan: 00:08:46

it's marketable, whether it is sellable.

Priya Jaganathan: 00:08:49

And you would agree with me, most of them.

Priya Jaganathan: 00:08:53

Per wait for that perfect moment for all the ducks to line up.

Priya Jaganathan: 00:08:56

I mean, I would say launch F asterisk ugly, right?

Priya Jaganathan: 00:09:01

Just launch it.

Priya Jaganathan: 00:09:02

Create first.

Priya Jaganathan: 00:09:03

I mean, sell first.

Priya Jaganathan: 00:09:04

Create Next was my tagline, right?

Priya Jaganathan: 00:09:07

So my business name, I called it Pivot to Thrive because that's still my

Priya Jaganathan: 00:09:12

registered business name in Australia.

Priya Jaganathan: 00:09:14

Pivot to Thrive Private Limited, because if something is not working, don't quit.

Priya Jaganathan: 00:09:18

Just pivot.

Priya Jaganathan: 00:09:19

Because that's what we used to do in research, right?

Priya Jaganathan: 00:09:22

We used to go to the lab, do some experiment.

Priya Jaganathan: 00:09:24

If nothing is working, next day we wash all the petites, go back to the database.

Priya Jaganathan: 00:09:29

Try a different set of trials.

Priya Jaganathan: 00:09:31

So I think research gives you that grit to see the negative result as

Priya Jaganathan: 00:09:36

still a result that it's not working.

Priya Jaganathan: 00:09:39

Alright, what do I do next?

Priya Jaganathan: 00:09:41

Okay, so you, you try to think about the true positives and false

Priya Jaganathan: 00:09:45

positives when you look at your result and then just focus and

Priya Jaganathan: 00:09:49

double down on things that's working.

Priya Jaganathan: 00:09:51

So I make mistakes.

Priya Jaganathan: 00:09:53

I really, really fail so bad, but I move on quick.

Priya Jaganathan: 00:09:58

Okay?

Priya Jaganathan: 00:09:58

It doesn't stop me.

Vit Muller: 00:10:00

I don't know why, but just in my head, just pop this, my

Vit Muller: 00:10:03

experience of never giving up, like going through the journey of arriving

Vit Muller: 00:10:09

to Australia in 2010 on student visa, there's, it just remind me that,

Vit Muller: 00:10:16

that part of my life, because it is.

Vit Muller: 00:10:18

It is a hassle.

Vit Muller: 00:10:19

You have to, especially, I don't know, if anybody's listening, if you ever,

Vit Muller: 00:10:23

been in another country on like, you know, on a visa and trying to make it,

Vit Muller: 00:10:27

and you really wanted to live there and you wanted to find your way towards

Vit Muller: 00:10:30

citizenship, plus you don't fit in.

Vit Muller: 00:10:32

It's a different culture.

Vit Muller: 00:10:33

A lot of people don't let you in, into their circles because the, all that stuff.

Vit Muller: 00:10:37

but one thing, yeah, I have had to, work in the bus on the weekends, work

Vit Muller: 00:10:42

as a topless weather for extra cash and during the week work, pouring

Vit Muller: 00:10:47

a beer and all the different jobs.

Vit Muller: 00:10:49

and you just gotta do what you can.

Vit Muller: 00:10:50

but, one thing with, keep trying until you work it out.

Vit Muller: 00:10:53

Like if it doesn't work, try and pivot.

Vit Muller: 00:10:56

To me, that was my journey of trying to obtain citizenship and I finally

Vit Muller: 00:11:00

made it, and 10 years later, so I was trying all the different things.

Vit Muller: 00:11:05

I had my own business, my fitness business, but that didn't work out.

Vit Muller: 00:11:08

I had to get, I had to get a job again, and that ultimately was the path.

Vit Muller: 00:11:12

I've mentioned that before.

Vit Muller: 00:11:14

I'm not gonna go into that story, but I just wanted to say, you know,

Vit Muller: 00:11:16

sounds like we've got, we've got some similar experiences here, so it's very

Priya Jaganathan: 00:11:22

respect for student visas because I came in as a skilled

Priya Jaganathan: 00:11:24

migrant, but I just came with a, work visa, but I had to still search for

Priya Jaganathan: 00:11:28

jobs and then convert to my permanent residence and then to citizenship.

Priya Jaganathan: 00:11:32

but student visa is a whole different ballgame, and I know

Priya Jaganathan: 00:11:36

it's, it's like 10 x struggle and hustle, with the student loans.

Priya Jaganathan: 00:11:40

so massive respect for everyone who has started from student,

Priya Jaganathan: 00:11:44

loan, until citizenship.

Priya Jaganathan: 00:11:45

I mean, that is a journey that deserves huge, huge respect Vit.

Vit Muller: 00:11:50

Well, thank you.

Vit Muller: 00:11:50

appreciate it.

Vit Muller: 00:11:51

But also, for yourself, culturally, in India, the parents, they they

Vit Muller: 00:11:55

set the path for you, don't they?

Vit Muller: 00:11:57

So you, you've had to pivot yourself against the grain, against what the

Vit Muller: 00:12:02

parents wanted, what the cultural thing was, the right thing to do.

Vit Muller: 00:12:05

That was, kudos to you too.

Priya Jaganathan: 00:12:07

I think my dad stopped talking to me for three

Priya Jaganathan: 00:12:11

months after I quit my university job, because that was my dream destination.

Priya Jaganathan: 00:12:16

Having my name Dr. Priya, associated with an Australian university.

Priya Jaganathan: 00:12:21

So I was working with University of Adelaide and my last job was

Priya Jaganathan: 00:12:24

with University of Queensland.

Priya Jaganathan: 00:12:26

So for parents, you know, it's a proud thing.

Priya Jaganathan: 00:12:29

Oh, my daughter works in Australian University, so they didn't

Priya Jaganathan: 00:12:32

wanna let go of that damn ego.

Priya Jaganathan: 00:12:35

And when I said I'm gonna quit my job and affiliate my name with something that I'm

Priya Jaganathan: 00:12:39

building, they, they didn't respect the hustle, obviously, for obvious reasons.

Priya Jaganathan: 00:12:42

That's all they knew.

Priya Jaganathan: 00:12:43

And he stopped talking to me for three months and I just had to.

Priya Jaganathan: 00:12:47

Bite it and just let it go.

Priya Jaganathan: 00:12:50

And eventually he came around.

Priya Jaganathan: 00:12:52

Now he's so proud of all the speaking that I do, and you know, when I send him

Priya Jaganathan: 00:12:55

photos, he looks at all the audience.

Priya Jaganathan: 00:12:57

He's like, oh, that was, there was a very senior person

Priya Jaganathan: 00:12:59

sitting and listening to you.

Priya Jaganathan: 00:13:01

I'm really proud of the work you do.

Priya Jaganathan: 00:13:02

So they still come around.

Priya Jaganathan: 00:13:03

It's like you elope and get married to a nice person and then

Priya Jaganathan: 00:13:07

the parents come around somehow.

Priya Jaganathan: 00:13:08

I kind of think like that.

Priya Jaganathan: 00:13:10

So parents still come around, but initially people struggle to believe

Priya Jaganathan: 00:13:14

in you because they're conditioned to believe the security of a paycheck.

Vit Muller: 00:13:20

Mm-hmm.

Vit Muller: 00:13:21

Yeah.

Vit Muller: 00:13:22

All right.

Vit Muller: 00:13:22

I flip.

Vit Muller: 00:13:23

Let's flip the script.

Vit Muller: 00:13:24

I wanna talk to you about your experience of getting certified

Vit Muller: 00:13:28

through high level and what has that.

Vit Muller: 00:13:30

What has that done for you in your business?

Priya Jaganathan: 00:13:32

Cool.

Priya Jaganathan: 00:13:33

Massive.

Priya Jaganathan: 00:13:34

So the reason, first why I did certification is for

Priya Jaganathan: 00:13:39

me to have that validation.

Priya Jaganathan: 00:13:41

As always.

Priya Jaganathan: 00:13:42

As humans, we seek validation from external sources.

Priya Jaganathan: 00:13:45

So though I've got the highest educational qualification, which has

Priya Jaganathan: 00:13:50

nothing to do with high level, and sadly, today, if you go on Facebook,

Priya Jaganathan: 00:13:54

everyone is hashtag ghl expert, right?

Priya Jaganathan: 00:13:58

So for me to not have that imposter and actually say I am an expert, I needed that

Priya Jaganathan: 00:14:05

validation in the form of a credential.

Priya Jaganathan: 00:14:08

So.

Priya Jaganathan: 00:14:09

Purely, but tell you the fact, but I don't wanna spill that secret,

Priya Jaganathan: 00:14:13

but I actually wanted my son to do the certification, right?

Priya Jaganathan: 00:14:17

So I signed up and I wanted him to be the youngest certified admin in the world.

Priya Jaganathan: 00:14:23

Okay?

Priya Jaganathan: 00:14:23

This was just me, okay?

Priya Jaganathan: 00:14:25

And I signed him up and he started doing it, but he lost it.

Priya Jaganathan: 00:14:29

Obviously he's a 14-year-old, obviously he's not interested.

Priya Jaganathan: 00:14:32

But I started sitting with him and doing all these, you know, modules and exams.

Priya Jaganathan: 00:14:37

And as a nerd, I love exams, right?

Priya Jaganathan: 00:14:40

So I just couldn't stop.

Priya Jaganathan: 00:14:41

So I just went, on and on and on, and that's how I did the certification.

Priya Jaganathan: 00:14:45

So the initial intention was for my son, but then I thought, this

Priya Jaganathan: 00:14:49

will give me that validation.

Priya Jaganathan: 00:14:50

I need to call myself an certified expert.

Priya Jaganathan: 00:14:54

So it did two things to me.

Priya Jaganathan: 00:14:56

One is getting me clients out of Australia.

Priya Jaganathan: 00:15:00

So it's funny, when I started my business.

Priya Jaganathan: 00:15:04

My complete lead gen was from Instagram Stories.

Priya Jaganathan: 00:15:07

That's it.

Priya Jaganathan: 00:15:08

I would get all my clients from Singapore, Germany, different parts of the world,

Priya Jaganathan: 00:15:15

but I did not have a single client in Australia with, isn't it interesting?

Priya Jaganathan: 00:15:20

When I was completely online, I did not have a single Australian client.

Priya Jaganathan: 00:15:24

And then as we discussed, I joined BNI and then it became 80% of

Priya Jaganathan: 00:15:32

my clients were from Australia.

Priya Jaganathan: 00:15:34

Okay.

Priya Jaganathan: 00:15:34

And most of my legion was from BNI.

Priya Jaganathan: 00:15:37

And then as I started doing, you know, hybrid, like doing BNI and

Priya Jaganathan: 00:15:41

also my online, marketing, I started getting clients other than BNI too.

Priya Jaganathan: 00:15:45

But still, it was heavily Australian based.

Priya Jaganathan: 00:15:48

But being in the certification directory gave me an opportunity

Priya Jaganathan: 00:15:53

to get leads randomly from different parts of the world.

Priya Jaganathan: 00:15:57

And I started signing clients because it was never my focus.

Priya Jaganathan: 00:16:01

So I always believe Australia is a very underserved market.

Priya Jaganathan: 00:16:05

People always go to the US for US dollars and think there's an

Priya Jaganathan: 00:16:09

abundance, but most Australians are being, you know, underserved.

Priya Jaganathan: 00:16:14

And I wanted to serve that market.

Priya Jaganathan: 00:16:16

That's why if you see my branding and everything, I wanna position myself

Priya Jaganathan: 00:16:20

as a certified admin in Australia, Australian high level fulfillment partner.

Priya Jaganathan: 00:16:26

I, it's not like I'm saying no to the global, but that's

Priya Jaganathan: 00:16:28

where I wanna have my base.

Priya Jaganathan: 00:16:30

So certification, directory.

Priya Jaganathan: 00:16:33

Help me to get leads, from different parts of the world.

Priya Jaganathan: 00:16:37

And also, there's only a handful of people, so that actually provides

Priya Jaganathan: 00:16:43

high level itself and other, you know, providers that you're serious.

Priya Jaganathan: 00:16:47

It's only $97 a month to be on the directory, right?

Priya Jaganathan: 00:16:52

And even if you're paying one year upfront, 9 97, that's

Priya Jaganathan: 00:16:55

like 50% of the basic setup.

Priya Jaganathan: 00:16:58

You will charge any service anyways.

Priya Jaganathan: 00:17:00

So the return on investment is massive, and I don't see that as an expense,

Priya Jaganathan: 00:17:06

but most people don't continue the $97 membership thinking, I don't get much.

Priya Jaganathan: 00:17:12

Just being on the directory and authenticating yourself as an

Priya Jaganathan: 00:17:15

expert actually doing the exam, the live proctor exam gives you that.

Priya Jaganathan: 00:17:21

Edge, and I know a lot of certified admins being super successful.

Priya Jaganathan: 00:17:25

I'm not very active in the community, but they get most of their leads

Priya Jaganathan: 00:17:29

from the certification directory too, and being part of the, sorry.

Vit Muller: 00:17:34

when you say leads, just for the guys to understand this,

Vit Muller: 00:17:38

is this actual small businesses that are using high level and

Vit Muller: 00:17:41

looking for help or is it agencies?

Priya Jaganathan: 00:17:44

Both.

Priya Jaganathan: 00:17:45

So what happens is certified directory, we've got directory of admins.

Priya Jaganathan: 00:17:49

So they have a form there where anyone can go in and fill their requirements.

Priya Jaganathan: 00:17:54

So they give, what's their requirement?

Priya Jaganathan: 00:17:55

They give their phone number and email, and then they put it in

Priya Jaganathan: 00:17:59

the, we have a private, go collab community for certified admins, and

Priya Jaganathan: 00:18:03

it comes there as a job opportunity.

Priya Jaganathan: 00:18:06

So it's up to you to contact them and, you know, tell them that if you can do the

Priya Jaganathan: 00:18:10

job and then they book a call and do it.

Priya Jaganathan: 00:18:13

But most leads from there, I find they're just doing shopping, they're

Priya Jaganathan: 00:18:17

press shopping, and stuff like that.

Priya Jaganathan: 00:18:18

But there are a few Australian businesses, like dental clinics I've signed

Priya Jaganathan: 00:18:22

through the certification directory.

Priya Jaganathan: 00:18:24

So that's why I said it's good to be there because when this filter

Priya Jaganathan: 00:18:27

Australia, there's only like eight or 10 people there to be very honest.

Priya Jaganathan: 00:18:31

So it, it really lets you stand out, from the crowd and position yourself better.

Vit Muller: 00:18:37

Okay.

Vit Muller: 00:18:37

Well, there you go guys.

Vit Muller: 00:18:38

If you, if you've been looking for a strategy, how to generate leads,

Vit Muller: 00:18:42

if you are not a fan of doing outreach, cold calling or, you know,

Vit Muller: 00:18:47

spinning up your whole marketing.

Vit Muller: 00:18:48

And you're like more like super nerdy and you just want to like

Vit Muller: 00:18:51

get that status and get leads.

Vit Muller: 00:18:54

I mean, that's a good pathway.

Priya Jaganathan: 00:18:56

Exactly, and we have a priority support for certified admins.

Priya Jaganathan: 00:19:00

So if you raise a ticket to the support team certification, admin

Priya Jaganathan: 00:19:03

support is a private channel.

Priya Jaganathan: 00:19:04

It gets escalated to L2 really fast.

Vit Muller: 00:19:07

And that's a Slack channel, isn't it?

Priya Jaganathan: 00:19:09

No, the community itself,

Vit Muller: 00:19:11

Oh, okay.

Priya Jaganathan: 00:19:12

so that's an extra, you pay for the priority

Priya Jaganathan: 00:19:14

support, that's separate.

Priya Jaganathan: 00:19:15

But certification admins, we just have a private channel

Priya Jaganathan: 00:19:19

inside Go collab community.

Priya Jaganathan: 00:19:20

And if you just go in and say, Hey, I've raised this ticket, can you escalate it?

Priya Jaganathan: 00:19:24

They do it for the certification community.

Vit Muller: 00:19:26

Ah, so you can, okay, great.

Vit Muller: 00:19:28

You get a little extra.

Priya Jaganathan: 00:19:29

Correct.

Priya Jaganathan: 00:19:30

Yeah.

Priya Jaganathan: 00:19:31

So it's a very nice little community.

Priya Jaganathan: 00:19:33

Alicia and Michael, they've built.

Priya Jaganathan: 00:19:35

so this year at Dallas we had a separate drinks, catchup, like affiliate eights.

Priya Jaganathan: 00:19:40

They had a separate catchup for, certified admins for us to go and network.

Priya Jaganathan: 00:19:45

And I think in the certification admin community as well, there

Priya Jaganathan: 00:19:48

are few of us who kind of like to, you know, give work to each other.

Priya Jaganathan: 00:19:51

If I can't serve that particular market, I know who else can do that better.

Priya Jaganathan: 00:19:56

So you can actually delegate it if you make that good, trusted

Priya Jaganathan: 00:19:59

connections in that network too.

Vit Muller: 00:20:01

Very good.

Vit Muller: 00:20:02

Now, Priya, being a keynote speaker for Level Up last year and the back in Sydney

Vit Muller: 00:20:09

last year also, have you done public speaking prior to that at that scale?

Priya Jaganathan: 00:20:14

No, that was my first billion dollar stage.

Priya Jaganathan: 00:20:17

That's, that's what I say to people.

Priya Jaganathan: 00:20:19

I've been on stages, speaking to, you know, huge crowds.

Priya Jaganathan: 00:20:23

200, 300, 500 easy, but for a targeted audience in that particular, niche.

Priya Jaganathan: 00:20:30

and it was a surprise.

Priya Jaganathan: 00:20:32

Like I did not expect, I did not apply to speak.

Priya Jaganathan: 00:20:35

I've never applied to high level to speak all the time I was invited.

Priya Jaganathan: 00:20:39

So the very first it came as a Facebook DM on Messenger from somebody who did

Priya Jaganathan: 00:20:44

not have even have a profile picture.

Priya Jaganathan: 00:20:47

Okay, we are gonna do this event in Sydney.

Priya Jaganathan: 00:20:50

We see that you're doing great work in Australia.

Priya Jaganathan: 00:20:53

We would love to speak.

Priya Jaganathan: 00:20:53

I was like, yeah, right.

Priya Jaganathan: 00:20:54

That's a scam.

Priya Jaganathan: 00:20:55

And I ignored, right?

Priya Jaganathan: 00:20:57

I saw the message.

Priya Jaganathan: 00:20:58

I ignored, the person knew that I ignored because it was from a random

Priya Jaganathan: 00:21:02

profile, and sent his official high level calendar link to book a code.

Priya Jaganathan: 00:21:08

Then I booked the call and I was like, oh my God, you're actually real.

Priya Jaganathan: 00:21:12

And then I was like, okay.

Priya Jaganathan: 00:21:13

And then we started speaking, what can I speak about?

Priya Jaganathan: 00:21:17

and, but I definitely wanna share this because everybody talks about being

Priya Jaganathan: 00:21:21

super successful and you know, and I think my way of marketing is this

Priya Jaganathan: 00:21:25

is what you get online and offline.

Priya Jaganathan: 00:21:27

You know me because I've seen offline as well, right?

Priya Jaganathan: 00:21:29

I try to be very authentic, but most people, you know, they have a different

Priya Jaganathan: 00:21:33

persona on stage and off stage.

Priya Jaganathan: 00:21:35

And I've got this love hate relationship with social media.

Priya Jaganathan: 00:21:38

But trust me, when I got invited to speak at high level, that's a very first time.

Priya Jaganathan: 00:21:44

I struggled to take that win and there was a whole lot of emotions that came

Priya Jaganathan: 00:21:50

in, to actually accept that as a win.

Priya Jaganathan: 00:21:53

The only question, I think it all comes down to your self-worth.

Priya Jaganathan: 00:21:56

Who do you think you are?

Priya Jaganathan: 00:21:58

And because the banner, I don't know if you remember the banner for

Priya Jaganathan: 00:22:01

SaaSprenuer, they had Billie Jean in a tiny black suit and I was this massive

Priya Jaganathan: 00:22:06

zoomed in, with a red blazer and you know, a look messaged me, mate, you

Priya Jaganathan: 00:22:11

look so much bigger than Billie Jean.

Priya Jaganathan: 00:22:14

And in my head, you know, it just hits you.

Priya Jaganathan: 00:22:16

I'm like, I don't know.

Priya Jaganathan: 00:22:18

I was so nervous and, I had all sorts of emotions and I had to reach out to.

Priya Jaganathan: 00:22:25

one of my, friend or brother I consider NIc Esay, he spoke at

Priya Jaganathan: 00:22:29

Dallas the previous year in 2024.

Priya Jaganathan: 00:22:32

So I've known him from the ClickFunnels community.

Priya Jaganathan: 00:22:34

When he was announced as a speaker in Dallas, I was like, go, Nick.

Priya Jaganathan: 00:22:37

You know, I was super excited, but I've never spoken to him ever.

Priya Jaganathan: 00:22:40

Okay.

Priya Jaganathan: 00:22:40

We've just been following each other online.

Priya Jaganathan: 00:22:43

So I messaged him saying, Hey, I wanna have a chat with you.

Priya Jaganathan: 00:22:45

He asked, what is it?

Priya Jaganathan: 00:22:47

I said, look, I've been selected to speak, at this event, but I'm

Priya Jaganathan: 00:22:51

just feeling a little bit doubtful.

Priya Jaganathan: 00:22:53

It was 2:00 AM for him.

Priya Jaganathan: 00:22:54

He sent me a zoom.

Priya Jaganathan: 00:22:56

Right away.

Priya Jaganathan: 00:22:56

And he said, I think because you are associating with Billie Jean and billion

Priya Jaganathan: 00:23:01

dollar, million dollar businesses, but high level loves Exactly, but

Priya Jaganathan: 00:23:07

money and the, you know, the monetary value is not the only thing what high

Priya Jaganathan: 00:23:12

level considers to feature, right?

Priya Jaganathan: 00:23:15

So you've got this business where it is a profit with purpose model.

Priya Jaganathan: 00:23:19

You are touching lives of so many Indian women and changing lives and you've done

Priya Jaganathan: 00:23:23

so well in such a short amount of time.

Priya Jaganathan: 00:23:25

That's a story they wanna know, Priya, it's about the story.

Priya Jaganathan: 00:23:28

And if, if they wanted to just feature eight, nine figure businesses,

Priya Jaganathan: 00:23:32

that would be a different stage altogether, which is not relatable.

Priya Jaganathan: 00:23:36

To the audience, to everybody.

Priya Jaganathan: 00:23:38

And I had evidence for that because 11 people, I still remember 11 people

Priya Jaganathan: 00:23:44

in Sydney came to me and said, we actually booked the ticket after

Priya Jaganathan: 00:23:49

seeing your topic because it was how to get your first 20 clients.

Priya Jaganathan: 00:23:53

Because we are not in the million dollar mark, we are

Priya Jaganathan: 00:23:55

not a million dollar business.

Priya Jaganathan: 00:23:57

We, we cannot get hundred SaaS clients today.

Priya Jaganathan: 00:24:00

So how to get our first 20 clients.

Priya Jaganathan: 00:24:02

So your topic was relatable and I booked a ticket just to hear you speak.

Priya Jaganathan: 00:24:06

So that was an evidence that how much you tend to underestimate the skills

Priya Jaganathan: 00:24:12

that you have and just think that you're too small, whereas you are ahead of so

Priya Jaganathan: 00:24:17

many people that wanna be you, you know?

Priya Jaganathan: 00:24:20

So that.

Vit Muller: 00:24:21

because for most people who've already made it,

Vit Muller: 00:24:24

they are at that thousand diamond.

Vit Muller: 00:24:26

You know, for a lot of people who are in the high level space, they're not there.

Vit Muller: 00:24:31

They are, they've got a couple of accounts.

Vit Muller: 00:24:33

They're trying to make it, and they're overcoming all sorts of

Vit Muller: 00:24:36

different barriers and limiting factors for why that's not happening.

Vit Muller: 00:24:41

What do you see being the one that's like very common?

Vit Muller: 00:24:44

Is it like a fear of success or, not comfortable with

Vit Muller: 00:24:49

reaching out, doing sales?

Vit Muller: 00:24:51

what have you found?

Priya Jaganathan: 00:24:53

I think what I find is people go behind the flashy stuff.

Priya Jaganathan: 00:24:55

I want ai.

Priya Jaganathan: 00:24:56

I want AI to do this.

Priya Jaganathan: 00:24:58

I want AI to do that.

Priya Jaganathan: 00:24:59

Have you sold a single sub account for social planner?

Priya Jaganathan: 00:25:03

Have you sold a single sub account for reputation management?

Priya Jaganathan: 00:25:06

Have you sold a single funnel?

Priya Jaganathan: 00:25:08

Like get to the basics.

Priya Jaganathan: 00:25:10

That's the basic thing I think people miss is the ability to sell.

Priya Jaganathan: 00:25:16

Is the ability to actually convince a client.

Priya Jaganathan: 00:25:18

This is a base like, I spoke to cybersecurity firm in Brisbane and

Priya Jaganathan: 00:25:24

they signed up to HubSpot and in half hour he signed up, he moved three

Priya Jaganathan: 00:25:29

of his businesses into high level.

Priya Jaganathan: 00:25:31

It was a no-brainer, you know, he said even having this custom signature

Priya Jaganathan: 00:25:37

option for every staff member, he was paying PandaDoc to do that.

Priya Jaganathan: 00:25:41

So that is one subscription off in 10 minutes of signing up.

Priya Jaganathan: 00:25:45

Right.

Priya Jaganathan: 00:25:46

So you, you having the ability to articulate to the client that this

Priya Jaganathan: 00:25:52

one tool is going to actually replace a lot of manual tasks that you're

Priya Jaganathan: 00:25:57

doing currently and it's going to enhance the productivity and outcome.

Priya Jaganathan: 00:26:03

That is it.

Priya Jaganathan: 00:26:04

And people can't do the basics.

Priya Jaganathan: 00:26:06

They go and chase the next flashy thing, whatever comes up, you know, but they

Priya Jaganathan: 00:26:11

forget that they should know to sell.

Priya Jaganathan: 00:26:13

And that's what I focused on.

Priya Jaganathan: 00:26:15

And I would, I would be the least technical certified admin

Priya Jaganathan: 00:26:19

or the least technical builder.

Priya Jaganathan: 00:26:21

I wouldn't, if I go into the builder and do stuff, my team

Priya Jaganathan: 00:26:24

will be so pissed because I'm gonna mess something up, right?

Priya Jaganathan: 00:26:27

So, I just focus on selling and that's why right from day one, I had a team

Priya Jaganathan: 00:26:34

to implement because that is the mindset you need as an entrepreneur.

Priya Jaganathan: 00:26:39

You can be the one.

Priya Jaganathan: 00:26:42

Building and doing everything.

Priya Jaganathan: 00:26:44

So this is another scarcity mindset I see people having

Priya Jaganathan: 00:26:48

is I can just learn and do it.

Priya Jaganathan: 00:26:50

How many hours are you going to learn to do it right?

Priya Jaganathan: 00:26:53

For five months Vit, I felt like I was selling a half baked cookie because

Priya Jaganathan: 00:26:59

I did not know how it was done.

Priya Jaganathan: 00:27:02

I knew the features.

Priya Jaganathan: 00:27:03

I knew it can do fancy calendars and automations and QR codes and

Priya Jaganathan: 00:27:09

stuff, but I didn't know the how.

Priya Jaganathan: 00:27:11

So I'll tell the team, Hey, this is what I want.

Priya Jaganathan: 00:27:13

I'll give them a flow chart and they'll build it.

Priya Jaganathan: 00:27:16

But I didn't know the how, but I was very honest with my clients.

Priya Jaganathan: 00:27:19

If they ask a question, I'll be like, I'm gonna check with my team and come back.

Priya Jaganathan: 00:27:23

I did not fake it till I make it, but I hired team to do the job and I focused

Priya Jaganathan: 00:27:29

on what I was good at, which was selling.

Priya Jaganathan: 00:27:31

But most people do not understand that.

Priya Jaganathan: 00:27:34

They have to just focus on their skillset.

Priya Jaganathan: 00:27:37

Some people, they're lovely builders, they cannot sell, so they have to

Priya Jaganathan: 00:27:41

hire someone to sell for them so they can just focus on what they love.

Priya Jaganathan: 00:27:45

But people just try and do everything, even though they

Priya Jaganathan: 00:27:49

understand that's not their skillset.

Vit Muller: 00:27:51

Hmm, I've got so many questions.

Vit Muller: 00:27:54

on the sales side, you said keep it simple.

Vit Muller: 00:27:57

You know, don't, don't go after the complex stuff, the fancy stuff.

Vit Muller: 00:28:01

Keep it simple.

Vit Muller: 00:28:02

So out of the box features are often, you know, not really being

Vit Muller: 00:28:06

pitched is what you're saying here.

Vit Muller: 00:28:08

there are things that are really great out of the books, social planner, reputation

Vit Muller: 00:28:11

management, omnichannel in books.

Vit Muller: 00:28:14

but as you start to list them, you talk to certain people, like some business owners,

Vit Muller: 00:28:18

if you start to talk about these features, you start to see the eyes place over.

Vit Muller: 00:28:25

So how do you find that sweet spot?

Vit Muller: 00:28:27

How do you pitch it to bus or how do you decide what to, what

Vit Muller: 00:28:32

to leave out and what to say?

Vit Muller: 00:28:34

Because if

Priya Jaganathan: 00:28:34

asking them what's their pain points?

Priya Jaganathan: 00:28:36

That's it.

Priya Jaganathan: 00:28:37

I'll ask them, lead the call.

Priya Jaganathan: 00:28:38

I don't tell them what I wanna sell.

Priya Jaganathan: 00:28:40

I'll ask them, what is your pain point?

Priya Jaganathan: 00:28:43

So.

Priya Jaganathan: 00:28:44

For example, yesterday I signed, a asset finance guy, right?

Priya Jaganathan: 00:28:48

So his clear pain point was using multiple tools for scheduling,

Priya Jaganathan: 00:28:53

running ads, but there was nothing in the backend to follow up.

Priya Jaganathan: 00:28:57

He was paying MailChimp to send out newsletters.

Priya Jaganathan: 00:28:59

He was using a form in his website that didn't have an automation set up.

Priya Jaganathan: 00:29:04

So I told him, I'm not gonna do anything fancy here.

Priya Jaganathan: 00:29:08

I'm just gonna replace that form on your contact us page with a high level form.

Priya Jaganathan: 00:29:12

And once they click, we'll have some trigger links there, whatever loans

Priya Jaganathan: 00:29:16

they choose, depending on that, they will get a targeted email and you

Priya Jaganathan: 00:29:20

will get a notification so you can pick up the phone and call, because

Priya Jaganathan: 00:29:22

asset finance is quick, right?

Priya Jaganathan: 00:29:25

And then whatever you are using multiple tools to schedule your social

Priya Jaganathan: 00:29:28

media, I'm gonna put it into my tool.

Priya Jaganathan: 00:29:30

He's got a VA and you can, your VA can actually send it to you for approval so

Priya Jaganathan: 00:29:35

you don't have to use notion to do it.

Priya Jaganathan: 00:29:37

That's done.

Priya Jaganathan: 00:29:38

Second pain point number three, MailChimp.

Priya Jaganathan: 00:29:41

Use MailChimp for newsletters.

Priya Jaganathan: 00:29:42

We can set up amazing templates.

Priya Jaganathan: 00:29:44

We can target business owners that have signed up just for car loans.

Priya Jaganathan: 00:29:48

We can sign up someone just tradies so you can have specific

Priya Jaganathan: 00:29:51

marketing message or campaigns.

Priya Jaganathan: 00:29:53

It goes out to segments of your database.

Priya Jaganathan: 00:29:57

Signed up easy.

Vit Muller: 00:29:59

So can we do a little role play, like an example of that

Vit Muller: 00:30:03

sales call for the guys listening

Priya Jaganathan: 00:30:05

Yes, let's do it.

Vit Muller: 00:30:06

Some, how, how does that work in, in your business

Vit Muller: 00:30:08

people, people find you.

Vit Muller: 00:30:10

they book a call.

Priya Jaganathan: 00:30:11

That's right.

Vit Muller: 00:30:12

Okay.

Vit Muller: 00:30:13

You jump on a zoom call, what do you say?

Priya Jaganathan: 00:30:16

Hello.

Priya Jaganathan: 00:30:17

Lovely to meet you Vit.

Priya Jaganathan: 00:30:18

How are you today?

Vit Muller: 00:30:19

I'm very good.

Vit Muller: 00:30:20

Priya.

Vit Muller: 00:30:21

Hello.

Vit Muller: 00:30:21

Nice to meet you.

Priya Jaganathan: 00:30:22

Cool.

Priya Jaganathan: 00:30:23

Thank you so much for booking the call.

Priya Jaganathan: 00:30:25

How can I help you today?

Priya Jaganathan: 00:30:26

go straight this time.

Vit Muller: 00:30:29

Look, I'm not sure, I was looking at your website, you know, I

Vit Muller: 00:30:31

run a, a plumbing business, here in Dubbo and, yeah, I was just curious

Vit Muller: 00:30:37

to see what, what you can do for me.

Priya Jaganathan: 00:30:40

Sure.

Priya Jaganathan: 00:30:40

So what kind of tools and systems do you use to run your plumbing business?

Vit Muller: 00:30:45

so we got a fleet of cars and I got, you know,

Vit Muller: 00:30:48

some plumbing tools, toolboxes.

Vit Muller: 00:30:51

My guy's got toolboxes, and, and when we call on the job, we go and we do the job.

Vit Muller: 00:30:56

so people call us.

Vit Muller: 00:30:57

That's a phone call.

Vit Muller: 00:30:58

We have a

Priya Jaganathan: 00:30:59

Do you use service mate?

Vit Muller: 00:31:01

no at the moment we just kind of manage it all.

Vit Muller: 00:31:04

you know.

Vit Muller: 00:31:04

When we, when people call, we put it down on the paper and we've got somebody in

Vit Muller: 00:31:08

the office and they keep a note of it.

Priya Jaganathan: 00:31:10

That scares me Vit what if your receptionist gets run

Priya Jaganathan: 00:31:14

over by a bus and what if something happens to your staff member?

Priya Jaganathan: 00:31:18

but we do see this quite a lot in the trades industry.

Priya Jaganathan: 00:31:22

so I'll introduce a little bit about what we do and how we can help

Priya Jaganathan: 00:31:26

and see if we are the right fit.

Priya Jaganathan: 00:31:28

Is that.

Vit Muller: 00:31:29

Yeah, sure.

Priya Jaganathan: 00:31:30

Amazing.

Priya Jaganathan: 00:31:31

So, as you know, my name is Priya and I run multiple businesses,

Priya Jaganathan: 00:31:35

predominantly on a CRM called high level.

Priya Jaganathan: 00:31:38

I don't try to, you know, hide that it's not the platform because it's a

Priya Jaganathan: 00:31:42

billion dollar company that's backed by a lot of, technology and staff.

Priya Jaganathan: 00:31:47

So we do everything related to marketing and sales.

Priya Jaganathan: 00:31:50

So the only purpose of using the tool is you get to consolidate

Priya Jaganathan: 00:31:56

most of your subscriptions.

Priya Jaganathan: 00:31:57

In your case, not much.

Priya Jaganathan: 00:31:58

It's just paper.

Priya Jaganathan: 00:31:59

So replace your paper, into a basic tool that your staff can get access.

Priya Jaganathan: 00:32:05

So most tradies.

Priya Jaganathan: 00:32:07

Who use service mate, we don't try to convince them to move from service mate.

Priya Jaganathan: 00:32:11

So we try to keep the service mate tool for operations because

Priya Jaganathan: 00:32:15

you've got the GPS tracking facility for your truck and stuff.

Priya Jaganathan: 00:32:19

So we try not to combine them or replace them.

Priya Jaganathan: 00:32:22

whereas for other industries like pests, we do try to replace the trade

Priya Jaganathan: 00:32:26

softwares With our software, it's, it's convenient, but now that you are starting

Priya Jaganathan: 00:32:30

as a blank slate, it's even better.

Priya Jaganathan: 00:32:32

So we can get your jobs booking, through multiple calendars, all

Priya Jaganathan: 00:32:37

your guys can get on the calendar.

Priya Jaganathan: 00:32:39

So when the go job gets booked, you get notified, your team gets notified so they

Priya Jaganathan: 00:32:43

know exactly what time the booking is on.

Priya Jaganathan: 00:32:45

the clients will get a reminder straight away.

Priya Jaganathan: 00:32:47

We can do an SMS, for clients once the job is done.

Priya Jaganathan: 00:32:51

Then automatically we can send Google reviews and you know, AI can respond

Priya Jaganathan: 00:32:55

to your reviews and that will compound with time for your SEO if you wanna

Priya Jaganathan: 00:33:00

rank for, plumbers in double, so we can program the AI to use those keywords

Priya Jaganathan: 00:33:07

for you to rank high in double region.

Priya Jaganathan: 00:33:09

And there's so much more we can automatically post

Priya Jaganathan: 00:33:12

those reviews onto socials.

Priya Jaganathan: 00:33:14

and then, you know, so your social media calendar's active, so there's so much

Priya Jaganathan: 00:33:18

more we can do that I don't wanna, you know, hurt your brain, but it's a simple

Priya Jaganathan: 00:33:22

subscription that unlimited staff members can be added and we can do all the, setup

Priya Jaganathan: 00:33:28

for you and train your team members.

Priya Jaganathan: 00:33:31

I understand trades is hard, so you don't have to do a lot of stuff.

Priya Jaganathan: 00:33:34

You can access all of this on an app.

Priya Jaganathan: 00:33:37

Each of your team member will get access to this app and they can

Priya Jaganathan: 00:33:40

manage all their bookings on an app.

Priya Jaganathan: 00:33:42

How does that sound?

Vit Muller: 00:33:44

it sounds scary.

Vit Muller: 00:33:44

You know, we, we don't use any of it and it's, it's, our business

Vit Muller: 00:33:47

is, is working at the moment.

Vit Muller: 00:33:49

So I'm just, my concern is, this would be another thing that we need to implement.

Vit Muller: 00:33:54

I'm not sure

Priya Jaganathan: 00:33:55

Yeah, I guess the thing I want you to think about is

Priya Jaganathan: 00:33:59

how are you planning to scale with papers and how are you planning

Priya Jaganathan: 00:34:03

to retarget your existing clients?

Priya Jaganathan: 00:34:05

What is the lifetime value of a client?

Priya Jaganathan: 00:34:07

Okay, somebody called you for a toilet leak, but what if they

Priya Jaganathan: 00:34:11

want to, you know, do another job?

Priya Jaganathan: 00:34:14

So today we live in an age where there's so much information, right?

Priya Jaganathan: 00:34:17

There's so much information available, so you need to be on top of things.

Priya Jaganathan: 00:34:21

So Google tells you need to have 21 touchpoints before someone

Priya Jaganathan: 00:34:24

can tap their card and buy.

Priya Jaganathan: 00:34:26

So, especially your niche, people are gonna go to Google Maps and

Priya Jaganathan: 00:34:30

search for plumbers near me.

Priya Jaganathan: 00:34:32

So you need to be the one.

Priya Jaganathan: 00:34:34

To have speed to lead.

Priya Jaganathan: 00:34:35

So we've got this amazing feature called Missed Call text back because none of

Priya Jaganathan: 00:34:38

the tradies attend phone calls, right?

Priya Jaganathan: 00:34:41

So you're on the job, you are on tools all day, every day.

Priya Jaganathan: 00:34:44

So if you're not gonna pick up your phone, what do I do?

Priya Jaganathan: 00:34:47

I go to Google Maps and choose the next plumber.

Priya Jaganathan: 00:34:49

So what do we do is a simple automation.

Priya Jaganathan: 00:34:52

So if someone calls your number, you are on tools, your team is on

Priya Jaganathan: 00:34:54

tools, they can't answer the phone immediately there's a text that

Priya Jaganathan: 00:34:57

goes, Hey, sorry we missed your call.

Priya Jaganathan: 00:34:59

How can I help?

Priya Jaganathan: 00:35:00

And then the text back saying, Hey, I've got a leak in my kitchen.

Priya Jaganathan: 00:35:03

What do you do?

Priya Jaganathan: 00:35:04

So immediately, because you've got that text happening, that lead is not missed.

Priya Jaganathan: 00:35:09

Why would you not, you know, have that opportunity to miss that particular lead.

Priya Jaganathan: 00:35:14

So I can, after this call, I can send you a calculator that'll help

Priya Jaganathan: 00:35:17

you calculate what's the value of one client, and how many calls you

Priya Jaganathan: 00:35:21

miss every week, and how much money you are leaving on the table Vit.

Vit Muller: 00:35:25

Look, all I care about is doing better than Jimmy Bob down the road.

Vit Muller: 00:35:28

So if this helps me, you know, be a bigger business than him, then I'm in.

Priya Jaganathan: 00:35:33

Definitely.

Priya Jaganathan: 00:35:34

I think for you, if you, if we just focus on getting more Google reviews

Priya Jaganathan: 00:35:38

and have AI respond to it and get more keywords in your Google AI responses,

Priya Jaganathan: 00:35:43

I think you are gonna smash Jim.

Priya Jaganathan: 00:35:44

We've got so many tools to help you do that.

Vit Muller: 00:35:47

Can you make sure you don't call him?

Priya Jaganathan: 00:35:49

Okay.

Priya Jaganathan: 00:35:49

We can definitely have an exclusive agreement for a prize.

Vit Muller: 00:35:53

Okay, great.

Priya Jaganathan: 00:35:54

How is that?

Vit Muller: 00:35:55

Awesome.

Vit Muller: 00:35:55

Yeah, that was great.

Vit Muller: 00:35:56

Yeah.

Vit Muller: 00:35:56

Yeah.

Vit Muller: 00:35:57

you were overcoming objections.

Vit Muller: 00:35:58

You were clearly explaining there was a point where you were talking about a

Vit Muller: 00:36:01

couple of different features at once.

Vit Muller: 00:36:03

but then you came back and made it, make it, made it relevant and.

Vit Muller: 00:36:07

Empathetic so that like you already getting ahead, look, I'm not gonna tell

Vit Muller: 00:36:12

you more because your brain would break.

Vit Muller: 00:36:14

or I, I don't, can't remember how you

Priya Jaganathan: 00:36:16

Hurt.

Priya Jaganathan: 00:36:16

Yeah.

Vit Muller: 00:36:17

her.

Vit Muller: 00:36:17

Yeah.

Vit Muller: 00:36:17

So I think it was great.

Vit Muller: 00:36:19

I think it was great example of how, you know, if somebody's listening how

Vit Muller: 00:36:22

they could, take a snippet outta this, turn it into their little sales, sales

Vit Muller: 00:36:26

script and get started with that.

Vit Muller: 00:36:28

It's a good example.

Priya Jaganathan: 00:36:30

I don't think people tend to listen, like active listening.

Priya Jaganathan: 00:36:32

That's the key, right?

Priya Jaganathan: 00:36:33

Tell exactly the words.

Priya Jaganathan: 00:36:35

I mean, I even have a podcast on this.

Priya Jaganathan: 00:36:37

How you actively listen and use the exact terminology because the vocabulary

Priya Jaganathan: 00:36:42

you use in sales calls really matters.

Priya Jaganathan: 00:36:44

So I'm with a note and pen writing down the exact words they say.

Priya Jaganathan: 00:36:48

That's why I told you the same words.

Priya Jaganathan: 00:36:50

Plumbers in Dubbo, you know, so it's the same words.

Priya Jaganathan: 00:36:53

So you, you are psychologically, you are, forced to believe that

Priya Jaganathan: 00:36:56

she's actually listening and she can actually solve my problem.

Vit Muller: 00:36:59

Mm-hmm.

Vit Muller: 00:37:00

I would also say like tradies is like a male-dominated industry.

Vit Muller: 00:37:03

there's ego, there's competitiveness.

Vit Muller: 00:37:05

I would definitely play on that.

Vit Muller: 00:37:07

like what is, what's like the moment like what is that change in their

Vit Muller: 00:37:11

tone and how the energy when you hit the sport, what is it that's gonna

Vit Muller: 00:37:14

really take them, like tip them over.

Vit Muller: 00:37:16

Like it could be like, Hey, who's your competitor?

Vit Muller: 00:37:20

And like type, type it into that.

Vit Muller: 00:37:21

And maybe that might be that angle.

Priya Jaganathan: 00:37:23

Yeah, trades is a hard sell, I would say from my BNI experience.

Priya Jaganathan: 00:37:27

I, I mean, they're like, oh, they just laugh at me when I pitch about missed call

Priya Jaganathan: 00:37:30

text back because Americans make a shit ton of money with missed call, text back.

Priya Jaganathan: 00:37:33

And in Australia, people laugh at me saying, Priya, I'm not answering that call

Priya Jaganathan: 00:37:37

because, you know, I don't want that lead.

Priya Jaganathan: 00:37:38

Or I'm, I'm already busy.

Priya Jaganathan: 00:37:39

I'm just doing enough.

Priya Jaganathan: 00:37:40

You know, Australia's a different market.

Priya Jaganathan: 00:37:42

so trades, I find them a very, hard sell.

Priya Jaganathan: 00:37:45

but we are trying to, mean work with the pest control and other guys who

Priya Jaganathan: 00:37:50

actually need more volume of, jobs.

Priya Jaganathan: 00:37:53

They are more, inclined to take up the offer lawnmowers

Priya Jaganathan: 00:37:57

and, all those kind of people.

Priya Jaganathan: 00:37:58

But traditional sparkies plumbers, they are like.

Priya Jaganathan: 00:38:02

I'm good mate.

Priya Jaganathan: 00:38:03

I don't need you, So it is a hard sell from my

Vit Muller: 00:38:06

Yeah.

Vit Muller: 00:38:06

So I, I would say to them, it's okay, when you're 60, you plan to retire, right?

Vit Muller: 00:38:10

Yeah.

Vit Muller: 00:38:11

Well, when you retire, do you want to be known as somebody who, retired and

Vit Muller: 00:38:15

lost, sold their company for a million or $2 million and, and had that sort

Vit Muller: 00:38:20

of a bragging right, you know, to show off his mates, or do you wanna

Vit Muller: 00:38:24

be a plumber who just shuts the door and there's nothing left behind him?

Vit Muller: 00:38:27

No legacy to leave.

Priya Jaganathan: 00:38:29

Correct.

Priya Jaganathan: 00:38:29

I tell them up with the business valuation because there was a handyman in my, BNI

Priya Jaganathan: 00:38:34

who was making 380 KA year, but he went to a business broker to sell his business.

Priya Jaganathan: 00:38:40

It was valued at $60,000 because she said, it's a personal brand, you are

Priya Jaganathan: 00:38:45

the brand, and there's nothing that the buyer can actually, you know, take

Priya Jaganathan: 00:38:50

and just run the business without you.

Priya Jaganathan: 00:38:52

So if you're not there, there's no business.

Priya Jaganathan: 00:38:54

Exactly.

Priya Jaganathan: 00:38:54

So I use that example and I tell them, you wanna build a business

Priya Jaganathan: 00:38:58

asset to leave for your children.

Priya Jaganathan: 00:38:59

You wanna build an asset that you can exit one day and sell,

Priya Jaganathan: 00:39:01

and this will help you do that.

Vit Muller: 00:39:03

Brilliant.

Vit Muller: 00:39:04

Now, Priya, HL growth partner, that's another side of the business.

Vit Muller: 00:39:09

you build this thing around team-based delivery, not sort of a lone wolf

Vit Muller: 00:39:13

va. What made you design it this way?

Priya Jaganathan: 00:39:16

So I think the fact that I had my own team from day one, and

Priya Jaganathan: 00:39:21

I strongly believe in the concept, the way you buy is the way you sell, right?

Priya Jaganathan: 00:39:26

I never believed in, just a white label onboarding and support, and I felt

Priya Jaganathan: 00:39:31

it didn't have control over things.

Priya Jaganathan: 00:39:34

So I always had my team do everything for me.

Priya Jaganathan: 00:39:37

I built my team from the ground up and that.

Priya Jaganathan: 00:39:40

Also just hiring one VA people, VAs are VAs for a reason, right?

Priya Jaganathan: 00:39:45

Their, their skillset, their attitude.

Priya Jaganathan: 00:39:47

They're good at following instructions, but they're not

Priya Jaganathan: 00:39:50

an expert in multiple things.

Priya Jaganathan: 00:39:52

Like, I'm still finding a unicorn VA or an expert that can do a lot of things.

Priya Jaganathan: 00:39:57

So I have a massive team, like 18 on my, full-time payroll and others contractors

Priya Jaganathan: 00:40:05

on a need basis from a very early age.

Priya Jaganathan: 00:40:08

Because I needed someone just to be good at graphics.

Priya Jaganathan: 00:40:11

I needed someone just good at Figma mockup.

Priya Jaganathan: 00:40:14

So when the Figma mockup is ready, I had a landing page sales funnel

Priya Jaganathan: 00:40:17

builder to build the funnels.

Priya Jaganathan: 00:40:19

So I think it's my brain.

Priya Jaganathan: 00:40:20

How it works is I've got this person to do it.

Priya Jaganathan: 00:40:23

So when we scope out the project, we know how many resources that comes

Priya Jaganathan: 00:40:27

in, and my brain cannot work out the number of hours because, Vit,

Priya Jaganathan: 00:40:31

I can do a snapshot in four days.

Priya Jaganathan: 00:40:35

You would smash it in four hours.

Priya Jaganathan: 00:40:38

Right.

Priya Jaganathan: 00:40:39

So how do we price the hourly rate when we are building a team and

Priya Jaganathan: 00:40:45

each one's expertise is different?

Priya Jaganathan: 00:40:47

Right.

Priya Jaganathan: 00:40:48

So it's very tricky.

Priya Jaganathan: 00:40:50

It comes down to, oh my God, they're charging that much.

Priya Jaganathan: 00:40:52

You always have to, raise to the bottom pricing model, which I didn't wanna do it.

Priya Jaganathan: 00:40:57

So I was always doing this for just my clients, my agency

Priya Jaganathan: 00:41:03

clients, my sub-account clients.

Priya Jaganathan: 00:41:04

We had, I think the reason I was able to scale faster is having

Priya Jaganathan: 00:41:08

the team for support anything.

Priya Jaganathan: 00:41:10

Just send an email and we will fix it for you.

Priya Jaganathan: 00:41:12

Whatever we build, if it breaks or if there's anything to be

Priya Jaganathan: 00:41:15

tweaked, you don't pay anything.

Priya Jaganathan: 00:41:17

We support you for a lifetime.

Priya Jaganathan: 00:41:18

So that's what was my USP I believe every one things, when

Priya Jaganathan: 00:41:23

they walk into a high level event.

Priya Jaganathan: 00:41:25

Everybody is a competitor for everyone.

Priya Jaganathan: 00:41:27

I would say no.

Priya Jaganathan: 00:41:28

Like people, you and I Vit can do the same thing, but some people

Priya Jaganathan: 00:41:32

wanna do business with you, right?

Priya Jaganathan: 00:41:34

Because they like know and trust you.

Priya Jaganathan: 00:41:36

And some people can align with my energy and style and they

Priya Jaganathan: 00:41:40

wanna do business with me.

Priya Jaganathan: 00:41:41

So you are not me.

Priya Jaganathan: 00:41:43

And that's what makes me unique.

Priya Jaganathan: 00:41:45

So no one is a competitor for anyone just because we all have access

Priya Jaganathan: 00:41:49

to this platform for god's sake.

Priya Jaganathan: 00:41:50

People have an abundance mindset, right?

Priya Jaganathan: 00:41:53

We have enough jobs for everybody to go through.

Priya Jaganathan: 00:41:57

So don't lose integrity.

Priya Jaganathan: 00:41:59

Don't poach for clients, don't do the wrong thing, right?

Priya Jaganathan: 00:42:03

But if you are.

Priya Jaganathan: 00:42:05

You ca you know, your marketing material lands in another high

Priya Jaganathan: 00:42:09

level person's inbox, which means you've done the job, right?

Priya Jaganathan: 00:42:12

You have targeted the ideal client, you know, so you're not

Priya Jaganathan: 00:42:15

trying to poach, but you're just being mindful about the target.

Priya Jaganathan: 00:42:19

So I definitely feel this whole, I wanted to start this new brand other

Priya Jaganathan: 00:42:25

than my pivot to thrive, because my pivot to thrive, I dunno if you

Priya Jaganathan: 00:42:28

understand the Indian word masala.

Priya Jaganathan: 00:42:29

Masala means everything put together, all the spices put

Priya Jaganathan: 00:42:32

together, gives you a flavor, right?

Vit Muller: 00:42:34

Okay.

Vit Muller: 00:42:35

It's kinda like a nine top in Germany.

Priya Jaganathan: 00:42:37

Exactly.

Priya Jaganathan: 00:42:37

Yeah.

Priya Jaganathan: 00:42:38

Whatever that is.

Priya Jaganathan: 00:42:38

I don't know the German word, but masala is, all the spices blend together gives

Priya Jaganathan: 00:42:42

you that aroma, gives you that flavor.

Priya Jaganathan: 00:42:44

But you, you, when one spice overpowers the other, then it doesn't

Priya Jaganathan: 00:42:49

give you the nice aromatic flavor.

Priya Jaganathan: 00:42:52

So Pivot to Thrive started becoming that brand with a not a balanced spice mix.

Priya Jaganathan: 00:42:58

Right.

Priya Jaganathan: 00:42:59

So it was everything.

Priya Jaganathan: 00:43:00

Oh, you do high level.

Priya Jaganathan: 00:43:01

Yes, we You do ai.

Priya Jaganathan: 00:43:02

Yes you do.

Priya Jaganathan: 00:43:03

Can I sign up for affiliate yet?

Priya Jaganathan: 00:43:04

Yes.

Priya Jaganathan: 00:43:05

So I, for SEO and from November last year, people started finding me on

Priya Jaganathan: 00:43:10

chat GPT, because every sales call I'm like, where did you find me?

Priya Jaganathan: 00:43:13

So I was intrigued.

Priya Jaganathan: 00:43:14

How is chat GPT recommending me?

Priya Jaganathan: 00:43:16

So I wanted to double down on that.

Priya Jaganathan: 00:43:17

So when I started to work out, because SEO, I'm late, I'm not

Priya Jaganathan: 00:43:21

patient for SEO, but when I looked at the AI search engine, I definitely

Priya Jaganathan: 00:43:27

felt that my brand was everywhere.

Priya Jaganathan: 00:43:29

I could not separate them.

Priya Jaganathan: 00:43:31

So I had to start this.

Priya Jaganathan: 00:43:33

So I launched this brand for Black Friday.

Priya Jaganathan: 00:43:35

Anything related to high level was a separate brand and anything related

Priya Jaganathan: 00:43:40

to AI and automation is separate.

Priya Jaganathan: 00:43:42

So for the high level community, people who already need that

Priya Jaganathan: 00:43:45

help, it's an easy sell.

Priya Jaganathan: 00:43:47

But if I'm gonna talk about high level in my general.

Priya Jaganathan: 00:43:50

BNI, chamber of Commerce and other networking events,

Priya Jaganathan: 00:43:53

they're not gonna understand.

Priya Jaganathan: 00:43:54

So I'm just gonna pitch that as an AI tool that can pick up the phone for

Priya Jaganathan: 00:43:58

you, that can book appointments for you.

Priya Jaganathan: 00:43:59

They don't have to understand high level and go into that rabbit hole.

Priya Jaganathan: 00:44:03

So I clearly needed that separation of offers, for mainly for SEO purpose

Priya Jaganathan: 00:44:10

and also to be clear that this particular brand is serving, you

Priya Jaganathan: 00:44:15

know, high level clients in Australia because Australia is underserved.

Priya Jaganathan: 00:44:18

Like I said, there's literally not many doing this for the Australian

Priya Jaganathan: 00:44:22

market, and that's who I wanted to tap.

Priya Jaganathan: 00:44:25

So that's why I started this whole new brand.

Priya Jaganathan: 00:44:27

Just anything and everything related to high level onboarding support, tech

Priya Jaganathan: 00:44:31

support, it'll be under HL Growth Partner.

Priya Jaganathan: 00:44:34

My parent brand Pivot to Thrive will be an AI and automation agency.

Priya Jaganathan: 00:44:37

Again, built on high level, but without mentioning high level for.

Priya Jaganathan: 00:44:41

The commonest to understand the, you know, the products that we offer.

Priya Jaganathan: 00:44:45

So that's my SaaS and this is my implementation business.

Vit Muller: 00:44:49

Okay, brilliant.

Vit Muller: 00:44:51

Now.

Vit Muller: 00:44:52

The power of Pivot, can we talk about it?

Vit Muller: 00:44:54

What, how does it actually help agencies stop the tech bleeding and regain clarity?

Priya Jaganathan: 00:44:59

So, like I said, I'm an academician.

Priya Jaganathan: 00:45:01

I love frameworks, right?

Priya Jaganathan: 00:45:03

So I love when, in my business mentoring days, I found, like I

Priya Jaganathan: 00:45:07

said, I found the main, goal is to improve their marketing and sales.

Priya Jaganathan: 00:45:11

So when I put it into an acronym called power, so P is product and pricing.

Priya Jaganathan: 00:45:17

You need to have the right product with the right pricing, O your

Priya Jaganathan: 00:45:21

online and offline presence.

Priya Jaganathan: 00:45:23

It has to reflect who you are, what you do, and clearly articulate it.

Priya Jaganathan: 00:45:27

W is how do you have a warm lead generation sequence?

Priya Jaganathan: 00:45:32

What are the strategies to warm them up even before they get on a sales call?

Priya Jaganathan: 00:45:36

And E is when they actually get on a sales call.

Priya Jaganathan: 00:45:39

Do you have a sales process to take money from people?

Priya Jaganathan: 00:45:42

You'll be shocked how many people do not have that option

Priya Jaganathan: 00:45:45

to take money from people.

Priya Jaganathan: 00:45:46

So evaluating their sales process.

Priya Jaganathan: 00:45:48

And the last one, obviously you don't wanna go searching for new clients.

Priya Jaganathan: 00:45:52

You need to have a way to upsell them and retain them.

Priya Jaganathan: 00:45:56

So that's kind of my power pivot framework that I have implemented in

Priya Jaganathan: 00:46:01

my own business and all the clients.

Priya Jaganathan: 00:46:03

So we do like an audit.

Priya Jaganathan: 00:46:05

When clients come on board, we do an audit of their current systems,

Priya Jaganathan: 00:46:09

current process and identify gaps.

Priya Jaganathan: 00:46:11

It's usually gaps in one or more of these.

Priya Jaganathan: 00:46:14

That's where it falls under either they don't have the right product,

Priya Jaganathan: 00:46:17

either they don't have the right pricing, or they don't have a sales

Priya Jaganathan: 00:46:19

process to walk a customer through, or it's just a one-off setup.

Priya Jaganathan: 00:46:23

There's no retainer to predict their monthly cash flow.

Priya Jaganathan: 00:46:27

So we try to fix these gaps with the systems that we have, the

Priya Jaganathan: 00:46:31

strategies that we have, and they get to see some quick wins.

Vit Muller: 00:46:36

Brilliant.

Vit Muller: 00:46:36

And that's something that you, I mean that's something that's relevant to both

Vit Muller: 00:46:40

your sub-account clients as well as agency

Priya Jaganathan: 00:46:43

Correct, correct.

Priya Jaganathan: 00:46:44

So we do agency audits.

Priya Jaganathan: 00:46:46

This is where most of the people find value is because, you know, a

Priya Jaganathan: 00:46:50

lot of agency owners hire multiple, offshore people to do different

Priya Jaganathan: 00:46:55

bits and pieces of their jobs.

Priya Jaganathan: 00:46:57

So when someone comes in, they find fault with a previous person or try to replace

Priya Jaganathan: 00:47:01

everything and then do something else.

Priya Jaganathan: 00:47:03

And finally there, the pieces of the puzzle don't align and they have no idea.

Priya Jaganathan: 00:47:08

Like over the Christmas break, we had to clean up my Pivot to Thrive sub account

Priya Jaganathan: 00:47:12

and we kind of deleted like 54 workflows, which is sitting there for nothing.

Priya Jaganathan: 00:47:17

you would understand it.

Priya Jaganathan: 00:47:19

Like we had to have a folder saying, do not use or Priya, please check.

Priya Jaganathan: 00:47:23

Before deleting, there were separate folders that we had to

Priya Jaganathan: 00:47:25

review and delete because we just do things as in when we want.

Priya Jaganathan: 00:47:30

But when we are trying to scale, there's some.

Priya Jaganathan: 00:47:32

Shitty automation that is turned on.

Priya Jaganathan: 00:47:34

And I'm like, why did that guy get that email?

Priya Jaganathan: 00:47:36

Because some automation was turned on somewhere.

Priya Jaganathan: 00:47:39

Right?

Priya Jaganathan: 00:47:39

And I wouldn't say my, agency or my primary sub-account is like

Priya Jaganathan: 00:47:44

a mechanics card that is always broken, that has no time to be fixed.

Priya Jaganathan: 00:47:48

I think most agency owners in the implementation can, understand the

Priya Jaganathan: 00:47:52

sentiment that you do a lot for your clients with a perfect timeline,

Priya Jaganathan: 00:47:56

with a per perfect project scope.

Priya Jaganathan: 00:47:58

But when you try to do it for yourself, it is, it is very, very challenging

Priya Jaganathan: 00:48:03

because you have so many things in your head and that has to be transferred

Priya Jaganathan: 00:48:06

as a scope document for your team.

Vit Muller: 00:48:08

Mm. Yeah, automations, that's, we could have a whole 10

Vit Muller: 00:48:12

hour episodes on just automations and the common mistakes that people do.

Vit Muller: 00:48:17

Because it's, I mean, that one of having additional automations

Vit Muller: 00:48:21

who's built them, they could be conflicting with the other ones.

Vit Muller: 00:48:25

Yeah.

Vit Muller: 00:48:25

as a whole story on that.

Vit Muller: 00:48:26

So, on that front though.

Vit Muller: 00:48:28

If you have, a subaccount client, a business owner who is just a little

Vit Muller: 00:48:32

bit more savvy, maybe at the beginning they weren't, and they got you to build

Vit Muller: 00:48:36

some automations for them, but then they, they start to get a bit of an

Vit Muller: 00:48:40

appetite to like fiddle in with stuff.

Vit Muller: 00:48:43

How do you manage that?

Vit Muller: 00:48:45

How do you manage that so that they don't break something or,

Priya Jaganathan: 00:48:49

Make them pay.

Priya Jaganathan: 00:48:50

We didn't do it.

Priya Jaganathan: 00:48:51

You did it.

Priya Jaganathan: 00:48:52

So it takes, you know, so much time to fix this is, this will be

Priya Jaganathan: 00:48:55

the charge you, you pay for it.

Priya Jaganathan: 00:48:57

Because like I said, whatever we build, if breaks or something happens, we fix it.

Priya Jaganathan: 00:49:02

But if they do it deliberately, then they pay for us to fix it.

Vit Muller: 00:49:07

and luckily there's audits for that guys, so you

Vit Muller: 00:49:09

can see who's done the edits.

Vit Muller: 00:49:10

So there you go.

Priya Jaganathan: 00:49:12

Exactly.

Priya Jaganathan: 00:49:12

Check the audit logs and who did what.

Priya Jaganathan: 00:49:14

And you know, it's, it's not easy to prove to them that they did it

Priya Jaganathan: 00:49:18

because they're coming to you for help.

Priya Jaganathan: 00:49:20

So they know that they're messed up.

Priya Jaganathan: 00:49:21

So eventually they want it fixed.

Priya Jaganathan: 00:49:23

So, touch wood, I've had a lot of nasty clients.

Priya Jaganathan: 00:49:26

There have been difficult clients who don't understand boundaries and scope

Priya Jaganathan: 00:49:30

and just want everything done for 197.

Priya Jaganathan: 00:49:34

like now, that's what you pay for the platform, but this one is separate.

Priya Jaganathan: 00:49:38

So they thought I would build an entire website and sales funnels

Priya Jaganathan: 00:49:41

and everything for $197 a month Vit.

Vit Muller: 00:49:44

Yeah.

Vit Muller: 00:49:45

now you also have this SaaS retention blueprint.

Vit Muller: 00:49:48

Sounds pretty good.

Vit Muller: 00:49:50

Like the name.

Vit Muller: 00:49:50

I like it.

Vit Muller: 00:49:51

Can you walk us through the pillars of that system like

Priya Jaganathan: 00:49:54

Yeah, so that's something that I prepared for Dallas.

Priya Jaganathan: 00:49:58

So, in Sydney I spoke about, how to get your first 20 clients,

Priya Jaganathan: 00:50:03

based on the power pivot framework.

Priya Jaganathan: 00:50:05

And, I did SaaS retention blueprint for, Dallas because my track was, the product

Priya Jaganathan: 00:50:10

or the SaaS track and most of them, really struggle with retention, right?

Priya Jaganathan: 00:50:15

So retention is something all of us struggle with and I think how we try

Priya Jaganathan: 00:50:20

to manage it is by simple automations and having those multiple touch points.

Priya Jaganathan: 00:50:27

And I gave, simple case studies, so I had the same power acronym

Priya Jaganathan: 00:50:31

for SaaS Retention Blueprint.

Priya Jaganathan: 00:50:32

I gave them a snapshot with every, email that can go out when you're

Priya Jaganathan: 00:50:37

onboarding a client and things like that, if they're doing it on their own.

Priya Jaganathan: 00:50:40

So a 30 day.

Priya Jaganathan: 00:50:41

You know, like a happiness retention score to find the clients where they

Priya Jaganathan: 00:50:44

are, how you can get them, wins.

Priya Jaganathan: 00:50:46

So the minute you start focusing on giving them quick wins, giving them

Priya Jaganathan: 00:50:50

templates, giving them, things that they can implement straight away, I

Priya Jaganathan: 00:50:53

think, you know, they tend to stay with you for a longer period of time.

Priya Jaganathan: 00:50:57

And one thing that really work well for me is, and this is what most people in

Priya Jaganathan: 00:51:03

my talk found it valuable is they have these automations turned on that goes

Priya Jaganathan: 00:51:08

out, you know, periodically, to clients.

Priya Jaganathan: 00:51:11

what has worked for me really well, this is my third year of

Priya Jaganathan: 00:51:13

doing this, is a Monday morning, 9:00 AM Brisbane newsletter.

Priya Jaganathan: 00:51:18

Okay, so there I talk about Me 1st two paragraphs.

Priya Jaganathan: 00:51:23

That's what I call it, peacocking.

Priya Jaganathan: 00:51:24

but I share the good, bad, and ugly.

Priya Jaganathan: 00:51:26

I share everything that I've done.

Priya Jaganathan: 00:51:28

So I, I have to submit it this afternoon to my team.

Priya Jaganathan: 00:51:31

So I'll tell them this week what happened, how my week went, what worked, what

Priya Jaganathan: 00:51:36

didn't work, and I kind of non-sale silly.

Priya Jaganathan: 00:51:39

I would pitch something in between, in that particular thing.

Priya Jaganathan: 00:51:43

So two things that happens there.

Priya Jaganathan: 00:51:45

People who have been on my newsletter for three years, they

Priya Jaganathan: 00:51:47

feel they know everything about me.

Priya Jaganathan: 00:51:49

I met someone in Sydney.

Priya Jaganathan: 00:51:51

I've never met her in person, but somehow she was been, she was in my

Priya Jaganathan: 00:51:54

newsletter and she said, she's got so much value out of the newsletter.

Priya Jaganathan: 00:51:58

And she called it a ritual.

Priya Jaganathan: 00:51:59

She gave me a video testimonial, Priya, that's my Monday morning ritual and I got

Priya Jaganathan: 00:52:04

so much value out of your newsletter and you know, you do some incredible work.

Priya Jaganathan: 00:52:08

And she had this massive respect and the trust because she reads about my life.

Priya Jaganathan: 00:52:14

Every week.

Priya Jaganathan: 00:52:15

So that touch point where you talk about yourself builds trust, and when you say,

Priya Jaganathan: 00:52:20

Hey, did you know we onboarded a client, a pizza restaurant in Vinno, that was,

Priya Jaganathan: 00:52:26

you know, had just one time diners and we turned them with a simple QR code and

Priya Jaganathan: 00:52:31

they got 30% more increase that weekend.

Priya Jaganathan: 00:52:33

So then it makes the restaurant owners or somebody who knows restaurant

Priya Jaganathan: 00:52:37

to think and reach out to me.

Priya Jaganathan: 00:52:39

So we kind of, and then, I've got different, it's a very long, newsletter.

Priya Jaganathan: 00:52:44

So I talk about all, some of the events that happen in Australia.

Priya Jaganathan: 00:52:47

I talk about the grants, business grants that are open in Australia and

Priya Jaganathan: 00:52:51

awards, business awards that are open.

Priya Jaganathan: 00:52:53

And then there's one of my podcast links.

Priya Jaganathan: 00:52:55

So there's a template.

Priya Jaganathan: 00:52:55

My team plugs it in.

Priya Jaganathan: 00:52:57

but.

Priya Jaganathan: 00:52:57

It's a value on a Monday morning, nine o'clock they open, they look at

Priya Jaganathan: 00:53:01

all the awards that are open business grants that are open and they try to

Priya Jaganathan: 00:53:04

plan their week based on the deadline.

Priya Jaganathan: 00:53:06

So always having that, switch what's in it for them.

Priya Jaganathan: 00:53:10

It's not about them knowing who am I, I am great, I'm that, I'm this, but what

Priya Jaganathan: 00:53:15

do they get, from reading my newsletter?

Priya Jaganathan: 00:53:17

So having that newsletter actually helped with my retention and resigning.

Priya Jaganathan: 00:53:23

When people would've just come to me for one funnel, they would just have

Priya Jaganathan: 00:53:26

one active funnel selling a course, but then when they learn about ai, they're

Priya Jaganathan: 00:53:30

like, oh, Priya, how can I use that ai, to book appointments for my business?

Priya Jaganathan: 00:53:33

Can you install that for me on my website?

Priya Jaganathan: 00:53:35

Yeah, let's have a chat.

Priya Jaganathan: 00:53:36

So that multiple touchpoint without being salesy where they get my

Priya Jaganathan: 00:53:40

life updates, but eventually psychologically triggers them to, reach

Priya Jaganathan: 00:53:45

out to me for an upsell themselves.

Priya Jaganathan: 00:53:47

I'm not trying to reach out to them to sell, but that is one way, in an

Priya Jaganathan: 00:53:52

automated way of reaching one to many.

Priya Jaganathan: 00:53:55

Who are already signed up,

Vit Muller: 00:53:57

that newsletter, would you have that newsletter that

Vit Muller: 00:53:59

it just goes out to everybody?

Priya Jaganathan: 00:54:02

whoever signed up for my, you know, calls and, anyone who signs

Priya Jaganathan: 00:54:05

up for any of our offers, it says, we agree to receive promotional materials and

Priya Jaganathan: 00:54:10

then they get added to the newsletter tag.

Vit Muller: 00:54:12

Yeah, that's what I meant.

Vit Muller: 00:54:13

So like anybody that's on your list.

Priya Jaganathan: 00:54:14

Correct.

Vit Muller: 00:54:16

Awesome.

Vit Muller: 00:54:16

And would you.

Vit Muller: 00:54:17

It seems like it's working.

Vit Muller: 00:54:18

I'm just curious, would you differentiate the one that goes out

Vit Muller: 00:54:22

to your paying customers versus the one that goes to non-paying customers?

Vit Muller: 00:54:25

Mm-hmm.

Priya Jaganathan: 00:54:27

It's everybody.

Priya Jaganathan: 00:54:28

So that's why if it's a non-paying customer, they warm

Priya Jaganathan: 00:54:30

up themselves and they reach out.

Priya Jaganathan: 00:54:32

There's a lady from Perth, I said this in the Aussie Mastermind.

Priya Jaganathan: 00:54:35

I did not know.

Priya Jaganathan: 00:54:36

She's been following me.

Priya Jaganathan: 00:54:37

She's listened to my podcast.

Priya Jaganathan: 00:54:38

she's been on my newsletter.

Priya Jaganathan: 00:54:40

I didn't even see her.

Priya Jaganathan: 00:54:41

She didn't have a camera on, you know, we spoke.

Priya Jaganathan: 00:54:43

In six hours she paid and she signed up.

Priya Jaganathan: 00:54:46

She didn't even have a camera on for onboarding.

Priya Jaganathan: 00:54:47

I was like, that's weird.

Priya Jaganathan: 00:54:48

But anyway, you know, she paid, we are doing the job and that's all it is.

Priya Jaganathan: 00:54:52

So I think I do not like, outreach.

Priya Jaganathan: 00:54:56

I don't like cold calling.

Priya Jaganathan: 00:54:56

I've never done cold calling in my life.

Priya Jaganathan: 00:54:58

And, so all of these strategies have helped me to get more inbound

Priya Jaganathan: 00:55:03

leads rather than me reaching out.

Priya Jaganathan: 00:55:06

and that's worked really well because of the consistency.

Priya Jaganathan: 00:55:09

I suck in discipline, like we discussed.

Priya Jaganathan: 00:55:11

I don't go to the gym, but there are certain things in business

Priya Jaganathan: 00:55:14

that I've done consistently well.

Priya Jaganathan: 00:55:16

which on top of my list is my newsletter that's very close to my heart.

Vit Muller: 00:55:20

Brilliant.

Vit Muller: 00:55:21

I love it.

Vit Muller: 00:55:21

And like you said, you by sharing, and by being a timely and keeping

Vit Muller: 00:55:26

it fresh every week, you, you are building that relationship with

Vit Muller: 00:55:29

people and you're building trust.

Vit Muller: 00:55:31

And trust is the number one factor.

Vit Muller: 00:55:34

Determining whether somebody's gonna move from awareness to

Vit Muller: 00:55:37

consideration to decision.

Vit Muller: 00:55:38

So as far as inbound strategy goes, I think makes a lot of sense.

Priya Jaganathan: 00:55:43

Exactly.

Vit Muller: 00:55:44

Priya, what's been the most rewarding client

Vit Muller: 00:55:47

transformation you've seen as a result of implementing your systems?

Priya Jaganathan: 00:55:51

there are a lot of things, but one particular client

Priya Jaganathan: 00:55:56

in Sydney being a single mom, and.

Priya Jaganathan: 00:56:00

She was struggling, getting, clients.

Priya Jaganathan: 00:56:04

So I actually priced it very, very affordable for her to come on board.

Priya Jaganathan: 00:56:08

I don't do stuff for free these days because people don't value it.

Priya Jaganathan: 00:56:11

so I gave it for a very good pricing, one membership offer, that she had to sign.

Priya Jaganathan: 00:56:18

And, she started getting clients and then I told her, look, you have been

Priya Jaganathan: 00:56:23

an OBM and launching a membership or a course is not going to be that

Priya Jaganathan: 00:56:28

financially viable because these days people don't have time to do courses.

Priya Jaganathan: 00:56:32

You know, I don't believe in courses.

Priya Jaganathan: 00:56:33

I don't, I sign up a lot, but I don't finish them.

Priya Jaganathan: 00:56:36

So I actually helped her change her personal branding for

Priya Jaganathan: 00:56:40

a done for you kind of OBM.

Priya Jaganathan: 00:56:42

And the very first she she signed was a $3,500 retainer for one year.

Priya Jaganathan: 00:56:50

She, she called me crying.

Priya Jaganathan: 00:56:52

You dunno what this means for my family.

Priya Jaganathan: 00:56:55

this, whatever you did was, has, has saved my life.

Priya Jaganathan: 00:56:59

Like, to be very, very honest, and now I ejected her out as an agency

Priya Jaganathan: 00:57:05

and she signs up clients under her agency and she's doing it herself.

Priya Jaganathan: 00:57:11

I said, I want you to reach a point where we can be a fulfillment partner.

Priya Jaganathan: 00:57:14

So, you know, I just plug it in.

Priya Jaganathan: 00:57:16

Plant that thought that it's not viable for her to scale that way, but when she's

Priya Jaganathan: 00:57:22

ready mentally she's financially ready.

Priya Jaganathan: 00:57:24

But when she's mentally ready, we've got these affordable packages that

Priya Jaganathan: 00:57:28

we can be your onboarding support partner and we can do this for you.

Priya Jaganathan: 00:57:33

So I think having that option.

Priya Jaganathan: 00:57:37

To, change someone's life from sitting and crying in a car and having that sales

Priya Jaganathan: 00:57:42

call with me, to the same emotion, but happy tears, on how her life had changed

Priya Jaganathan: 00:57:48

with a three and half thousand dollars retainer for 12 months, which means

Priya Jaganathan: 00:57:51

she can breathe that that's the money that's gonna come into her account, for

Priya Jaganathan: 00:57:55

the next 12 months, which is massive.

Priya Jaganathan: 00:57:57

For someone who is struggling for $300.

Vit Muller: 00:58:00

That's impressive when you see somebody, getting over that

Vit Muller: 00:58:04

hump and suddenly sees the results and starts to believe themselves even more.

Vit Muller: 00:58:08

It's, it's magical.

Vit Muller: 00:58:10

with the fulfillment offer, you mentioned viability.

Vit Muller: 00:58:14

At what point does it make sense for an agency owner to

Vit Muller: 00:58:18

bring on a fulfillment partner?

Priya Jaganathan: 00:58:20

from day zero, I would say so.

Priya Jaganathan: 00:58:24

I think that's what I say, high level has scaled so quick.

Priya Jaganathan: 00:58:27

We've taken the market share from HubSpot, which means there's so many businesses

Priya Jaganathan: 00:58:32

that have access to the platform because it's cheap or you know, there are so

Priya Jaganathan: 00:58:35

many people selling it for $17 or $1 as part of their some other offer.

Priya Jaganathan: 00:58:39

So everybody has access to this great platform, but they don't know what to do.

Priya Jaganathan: 00:58:44

So there is a huge need for that.

Priya Jaganathan: 00:58:46

So even if you are a solopreneur even if you're a sole operator, if you are a coach

Priya Jaganathan: 00:58:50

consultant, but you could do a, you know, beautiful landing page that's pretty,

Priya Jaganathan: 00:58:56

but also functional in the backend.

Priya Jaganathan: 00:58:58

If you are an agency owner, you wanna sign more clients, just focus on

Priya Jaganathan: 00:59:02

selling, go out, shake more hands, because the more hands you shake,

Priya Jaganathan: 00:59:05

the more money you make, but you make sure you shake the right hand.

Priya Jaganathan: 00:59:08

So we do the backend to make sure all that turns into invoices, right?

Priya Jaganathan: 00:59:13

So I want most people to understand if you're good at selling,

Priya Jaganathan: 00:59:17

get a fulfillment partner.

Priya Jaganathan: 00:59:19

If you're good at building.

Priya Jaganathan: 00:59:21

Get a sales team to do your outreach and sales for you.

Priya Jaganathan: 00:59:25

So anyone who has the system do not have the time.

Priya Jaganathan: 00:59:30

People don't factor the time they spend on fiddling with, automations

Priya Jaganathan: 00:59:33

and funnels and stuff like that.

Priya Jaganathan: 00:59:35

So if they factor the time, I'm sure nobody will go

Priya Jaganathan: 00:59:39

and, do all of those things.

Priya Jaganathan: 00:59:41

So I would say if you wanna scale.

Priya Jaganathan: 00:59:44

This is the way to scale.

Priya Jaganathan: 00:59:45

If you see anybody who's scaling, they have someone taking care of

Priya Jaganathan: 00:59:50

the stuff that they're not good at.

Priya Jaganathan: 00:59:52

Me, for example, I don't enjoy doing the backend stuff.

Priya Jaganathan: 00:59:55

I don't enjoy building, so I can do it.

Priya Jaganathan: 00:59:58

I don't do it unless someone is dying.

Priya Jaganathan: 01:00:00

say, just understanding what is your strength and leverage it.

Priya Jaganathan: 01:00:04

So in the high level space, that's why we've got successful white label

Priya Jaganathan: 01:00:09

onboarding and support businesses, which are doing extremely well,

Priya Jaganathan: 01:00:13

because people need support.

Priya Jaganathan: 01:00:16

But like I said, I just didn't believe in the onboarding and support as

Priya Jaganathan: 01:00:21

a business model just by itself.

Priya Jaganathan: 01:00:23

We offer that as a service, but our prime model, it's called HLG Pod,

Priya Jaganathan: 01:00:28

which is high level growth pods.

Priya Jaganathan: 01:00:30

So you get a pod.

Priya Jaganathan: 01:00:31

Of eight experts.

Priya Jaganathan: 01:00:33

could be a website expert, could be a sales funnel expert, automation

Priya Jaganathan: 01:00:36

expert, paid ads, media buyers.

Priya Jaganathan: 01:00:39

So eight experts to work as a team for say three grand, four grand a month.

Priya Jaganathan: 01:00:45

So if you're gonna hire these people part-time, full-time casual, just for

Priya Jaganathan: 01:00:50

you to manage them and scope out the project and give them the task you

Priya Jaganathan: 01:00:53

can imagine Vit, it's a nightmare.

Priya Jaganathan: 01:00:55

So we have a dedicated account manager that will be your point

Priya Jaganathan: 01:00:59

of contact for the client.

Priya Jaganathan: 01:01:00

So the account manager will liaise with the team, scope the project,

Priya Jaganathan: 01:01:04

and distribute the project to each of these experts, collate all the,

Priya Jaganathan: 01:01:09

our deliverables and communicate with a client, because that's

Vit Muller: 01:01:12

they'll not, they'll communicate with me as the agency owner or

Vit Muller: 01:01:15

with my like actual sub account clients.

Priya Jaganathan: 01:01:17

No, for agency owners.

Priya Jaganathan: 01:01:19

if, if it's your project, we deal with you.

Priya Jaganathan: 01:01:21

But if you want us to have a white label option, then we offer that as well.

Vit Muller: 01:01:25

Mm-hmm.

Vit Muller: 01:01:26

Great.

Vit Muller: 01:01:27

now there is, you mentioned it, there is, there's a bunch of really

Vit Muller: 01:01:33

good providers who are offering, white level customer support.

Vit Muller: 01:01:38

Onboarding are now by yourself, fulfillment.

Vit Muller: 01:01:42

But the other side of the coin, which is where a lot of people struggle is

Vit Muller: 01:01:47

with sales, not necessarily fulfillment.

Vit Muller: 01:01:50

So, and you mentioned it yourself, you know, if you good with fulfillment,

Vit Muller: 01:01:54

if you're good with the tech stuff, get somebody, hire somebody to do the

Vit Muller: 01:01:58

sales for you, do you handle that too?

Vit Muller: 01:02:01

And if not, what would you recommend?

Vit Muller: 01:02:04

How does somebody approach that aspect?

Vit Muller: 01:02:07

Like, how do they hire their sales team?

Priya Jaganathan: 01:02:09

Okay, so we don't do that just yet because I don't like

Priya Jaganathan: 01:02:12

to sell half baked cookies anymore.

Priya Jaganathan: 01:02:15

So I wanna really get at being the fulfillment partner.

Priya Jaganathan: 01:02:18

So that's what we wanna focus on.

Priya Jaganathan: 01:02:20

So now I'm trialing dm, appointment setters, and you know, sales

Priya Jaganathan: 01:02:25

people for my own business.

Priya Jaganathan: 01:02:27

And I go to these, private Facebooks where they're mentored by someone

Priya Jaganathan: 01:02:34

with a sales certification and they've got a portfolio because I need to

Priya Jaganathan: 01:02:39

give them access to my personal Facebook and LinkedIn for them to.

Priya Jaganathan: 01:02:42

Represent me.

Priya Jaganathan: 01:02:44

So there is a huge risk.

Priya Jaganathan: 01:02:45

So I've got this vetting process and after months, I've finalized

Priya Jaganathan: 01:02:49

one person to do that for me.

Priya Jaganathan: 01:02:52

in terms of dm appointment setting on LinkedIn.

Priya Jaganathan: 01:02:55

so in the B2B market, so I'll let you know how I go.

Priya Jaganathan: 01:02:58

But for now, I've seen, a lot of people, our, our dear friend

Priya Jaganathan: 01:03:02

Jarrryd, he believes in cold calling and he's extremely good at it.

Priya Jaganathan: 01:03:06

I'm like,

Vit Muller: 01:03:06

Jarryd,

Priya Jaganathan: 01:03:07

I know he's very good at it.

Priya Jaganathan: 01:03:09

And I'm like, Jarryd, I cannot for the life of Me do cold calling.

Priya Jaganathan: 01:03:14

so this week's Aussie Mastermind, we had a very good conversation about speed

Priya Jaganathan: 01:03:17

to lead and that made me think maybe I have to do targeted outreach to my

Priya Jaganathan: 01:03:23

local businesses here in South Brisbane.

Priya Jaganathan: 01:03:25

So I think it's up, depending on what they wanna achieve, they

Priya Jaganathan: 01:03:29

can, do it, but most things.

Priya Jaganathan: 01:03:32

Having an offshore team.

Priya Jaganathan: 01:03:34

I think the biggest thing that I wanna share here is the cultural difference.

Priya Jaganathan: 01:03:38

Like if you and I were not in Australia Vit, we would not understand real

Priya Jaganathan: 01:03:43

estate inspection, we would not understand so many terminologies, like

Priya Jaganathan: 01:03:48

convincing lawyers and others, that are very specific to the Australian,

Priya Jaganathan: 01:03:52

you know, industries and lingos.

Priya Jaganathan: 01:03:54

So when you're working with an offshore team or when you're

Priya Jaganathan: 01:03:57

hiring someone to do the sales and fulfillment, it's like chart GPT.

Priya Jaganathan: 01:04:02

They're only as good as the information you provide.

Priya Jaganathan: 01:04:06

They're only as good as your scope document.

Priya Jaganathan: 01:04:10

Okay.

Priya Jaganathan: 01:04:11

So if you can tell us clearly what, where do you want the first touchpoint to be?

Priya Jaganathan: 01:04:16

What is the customer journey that looks like?

Priya Jaganathan: 01:04:19

Then we can do the whole strategy.

Priya Jaganathan: 01:04:21

If not, we are just gonna assume, okay, this will be perfect.

Priya Jaganathan: 01:04:25

We'll just do this.

Priya Jaganathan: 01:04:26

Right.

Priya Jaganathan: 01:04:26

So when you're working with an offshore team, it's.

Priya Jaganathan: 01:04:29

It's very important to understand the cultural fit.

Priya Jaganathan: 01:04:32

And that's why I think I like to keep most of my team in India because

Priya Jaganathan: 01:04:36

culturally I can relate to them, I can relate to the issues and they stick

Priya Jaganathan: 01:04:41

with me for a longer period of time.

Priya Jaganathan: 01:04:43

And the other countries I hire on a need basis based on the skillset.

Priya Jaganathan: 01:04:47

So cultural alignment is key.

Priya Jaganathan: 01:04:49

Like Philippines has been amazing for a lot of people, but for me,

Priya Jaganathan: 01:04:52

I've not had, staff that have stuck with me for a longer period of time.

Priya Jaganathan: 01:04:56

it has to do something with cultural or maybe I'm biased, I don't know.

Priya Jaganathan: 01:05:00

so I think people have to understand what is their cultural fit for their

Priya Jaganathan: 01:05:04

company and that communication style.

Priya Jaganathan: 01:05:08

and the more clearer the scope and instructions, they

Priya Jaganathan: 01:05:11

would get a better outcome.

Vit Muller: 01:05:13

You mentioned India.

Vit Muller: 01:05:14

Indian market is huge and very soon at the time of recording this

Vit Muller: 01:05:19

podcast, you know, very soon GHL is gonna be hosting an event there.

Priya Jaganathan: 01:05:24

I'm intrigued because India is a tough market

Priya Jaganathan: 01:05:26

Vit India a tough market.

Priya Jaganathan: 01:05:28

I tried, my staff member joined BNI in India, but not in the high level

Priya Jaganathan: 01:05:32

seat, obviously in the VA agency seat.

Priya Jaganathan: 01:05:35

I wanted more staff member.

Priya Jaganathan: 01:05:36

Right.

Priya Jaganathan: 01:05:37

but it's hard because in India they can hire someone full-time for,

Priya Jaganathan: 01:05:42

I'm just doing my math in my head.

Priya Jaganathan: 01:05:43

150, $200 a month, like full-time, someone come into the office

Priya Jaganathan: 01:05:48

and work an admin job for them.

Priya Jaganathan: 01:05:50

maybe my math is right in the morning.

Priya Jaganathan: 01:05:52

Yeah.

Priya Jaganathan: 01:05:53

So, you know, so if you tell a VA's gonna charge, per hour, or they're

Priya Jaganathan: 01:05:58

gonna work remotely, they just feel so insecure they can't accept because

Priya Jaganathan: 01:06:03

they're like, oh, I can hire someone for that price to come into my office.

Priya Jaganathan: 01:06:05

Why would I hire you?

Priya Jaganathan: 01:06:07

so similarly.

Priya Jaganathan: 01:06:08

Everybody is a builder in India, you know, it's a IT heavy market, so

Priya Jaganathan: 01:06:12

everybody custom builds stuff and Zoho is endorsed by the Indian government as

Priya Jaganathan: 01:06:18

an Indian product to take down Microsoft.

Priya Jaganathan: 01:06:20

I don't understand the politics behind it, but that's a very recent

Priya Jaganathan: 01:06:23

move by the Indian government.

Priya Jaganathan: 01:06:25

So I'm very interested to see how high level is gonna price.

Priya Jaganathan: 01:06:29

So I'm gonna go there, I'm gonna have a booth because it is a win-win for me.

Priya Jaganathan: 01:06:34

I wanna hire good talents from India and obviously from the global market.

Priya Jaganathan: 01:06:38

I wanna launch GHL growth partner.

Priya Jaganathan: 01:06:39

So I'm gonna have a booth, I'm gonna be speaking.

Priya Jaganathan: 01:06:42

So there's a lot of interesting stuff in India that's gonna happen.

Priya Jaganathan: 01:06:45

but I am really intrigued to say their pricing model and how they're

Priya Jaganathan: 01:06:50

going to, get the Indian market

Vit Muller: 01:06:53

That's the high level live event that's happening in Delhi.

Priya Jaganathan: 01:06:57

correct.

Vit Muller: 01:06:58

When is it happening?

Priya Jaganathan: 01:06:59

25 to 27 February, we've got the speaker, reveal.

Priya Jaganathan: 01:07:03

And there's so many events at our plant.

Priya Jaganathan: 01:07:05

Delhi is such a bad choice.

Priya Jaganathan: 01:07:07

Oh, sorry.

Priya Jaganathan: 01:07:07

Delhi heights.

Priya Jaganathan: 01:07:08

But you know, the air quality is so bad.

Priya Jaganathan: 01:07:10

I wouldn't want the world to come to India and get that feeling of India just

Priya Jaganathan: 01:07:16

by judging bloody Delhi where people wear masks because the air quality is so bad.

Priya Jaganathan: 01:07:22

You know, Mumbai would've been perfect.

Priya Jaganathan: 01:07:24

It's a business hub.

Priya Jaganathan: 01:07:25

It's like Sydney.

Priya Jaganathan: 01:07:26

It's vibrant, it's Bollywood and you get lots of masala, good flavor.

Priya Jaganathan: 01:07:30

but out of all the cities, Delhi, oh my god.

Vit Muller: 01:07:33

Hmm.

Priya Jaganathan: 01:07:34

Hmm.

Priya Jaganathan: 01:07:34

But they know better.

Priya Jaganathan: 01:07:35

They've done the market research well.

Vit Muller: 01:07:37

So guys, if you're listening, if you are looking for talent, if you're

Vit Muller: 01:07:41

looking to grow your team, Indian, you know, workforce can be very affordable

Vit Muller: 01:07:46

and, and, and a good option, Priya will be there so she can walk you through it and

Vit Muller: 01:07:52

she can help you relate to that culture.

Vit Muller: 01:07:54

I, yeah, I recommend if you have a time, and it's within, you know, your

Vit Muller: 01:07:59

budget, go and visit high level life in India and Delhi in 26 to 28, did you

Priya Jaganathan: 01:08:04

25 to 27th of February.

Priya Jaganathan: 01:08:07

and the pricing, the tickets are dirt cheap.

Priya Jaganathan: 01:08:09

It's 347 US and nowhere in the world they priced it that way.

Priya Jaganathan: 01:08:14

but even then there are so many complaints because in India

Priya Jaganathan: 01:08:17

it's just a mindset issue.

Priya Jaganathan: 01:08:18

When they see a dollar sign, that they immediately, your brand goes

Priya Jaganathan: 01:08:22

into converting it to Indian rupees.

Priya Jaganathan: 01:08:24

And that is a lot of money, for people to think.

Priya Jaganathan: 01:08:27

But I want most people to think if they come in there and sign a client for, you

Priya Jaganathan: 01:08:33

know, $300 or $3,000, it'll be worth it.

Priya Jaganathan: 01:08:36

And that's how you program to believe that it is an investment, which you and I

Priya Jaganathan: 01:08:41

spent money to go to the other side of the world in us, but it's our responsibility.

Priya Jaganathan: 01:08:47

Exactly.

Priya Jaganathan: 01:08:48

And it's our responsibility to make that investment turn

Priya Jaganathan: 01:08:51

into a return on investment.

Priya Jaganathan: 01:08:53

Nobody is gonna serve us on a platter.

Priya Jaganathan: 01:08:55

Oh Vit, you came all the way from Australia, mate, take my money.

Priya Jaganathan: 01:08:58

I'm going to use you.

Priya Jaganathan: 01:08:59

No, you put in the effort and I know how organized you were with your

Priya Jaganathan: 01:09:04

podcast and you know, doing everything.

Priya Jaganathan: 01:09:06

and Nick Papp is amazing at this, right?

Priya Jaganathan: 01:09:08

He's also very organized in getting the content.

Priya Jaganathan: 01:09:10

So he makes sure he gets a return on investment.

Priya Jaganathan: 01:09:14

And you had Tanner and so many great people on your podcast

Priya Jaganathan: 01:09:18

just from that one event, right?

Priya Jaganathan: 01:09:20

So you made sure your brutal travel of 20 plus hours was worth it, and all the money

Priya Jaganathan: 01:09:26

comes back into either an income directly or your podcast reach or whatever.

Priya Jaganathan: 01:09:31

So it's people's responsibility to turn every investment

Priya Jaganathan: 01:09:37

into a return on investment.

Priya Jaganathan: 01:09:38

It's up to them to change it.

Priya Jaganathan: 01:09:40

Nobody will come and serve it to you on a platter.

Vit Muller: 01:09:42

A hundred percent.

Vit Muller: 01:09:44

But when you do start to get your clients and need help with

Vit Muller: 01:09:46

fulfillment, you could be the solution.

Vit Muller: 01:09:49

Now we've skipped past it, but I wanted to ask you, about the offer.

Vit Muller: 01:09:52

we've talked about it briefly before the show.

Vit Muller: 01:09:55

did you wanna pitch it?

Priya Jaganathan: 01:09:56

Sure.

Priya Jaganathan: 01:09:56

so you can, choose, either an eight expert pod or sometimes people feel

Priya Jaganathan: 01:10:02

I don't need a full fledge team.

Priya Jaganathan: 01:10:03

I might just need 1, 2, 3, 4.

Priya Jaganathan: 01:10:05

So you can choose a four, team of experts.

Priya Jaganathan: 01:10:08

Even that you can choose them part-time or full-time, or you

Priya Jaganathan: 01:10:12

can just choose one exclusive VA for yourself in whatever stream.

Priya Jaganathan: 01:10:17

So if it's high level, if we can have one high level expert deployed for your

Priya Jaganathan: 01:10:20

business, working full-time or part-time, so it gives you the flexibility.

Priya Jaganathan: 01:10:24

Whatever income level you are at, you get to have your own team that will work

Priya Jaganathan: 01:10:28

for you in making sure we make this work.

Priya Jaganathan: 01:10:31

Because everybody knows it's not just high level.

Priya Jaganathan: 01:10:33

Once you go into the high level, it's not just high level.

Priya Jaganathan: 01:10:35

You've got a pretty landing page designer, you've got a book.

Priya Jaganathan: 01:10:39

You know, a workflow automation builder, and you've got some

Priya Jaganathan: 01:10:42

graphics guys that do the magic.

Priya Jaganathan: 01:10:43

You've got paid ads expert if you are, you know, focusing like me.

Priya Jaganathan: 01:10:47

I'm, I'm investing a lot in SEO, which is a IEO this year.

Priya Jaganathan: 01:10:50

So we've got that particular team working very, very hard, in doing that.

Priya Jaganathan: 01:10:55

So if that's your angle that you're taking, we can

Priya Jaganathan: 01:10:57

definitely help you with that.

Priya Jaganathan: 01:10:58

So if you go to HL growth partner.com, it's very clear, transparent pricing.

Priya Jaganathan: 01:11:03

You can choose the number of experts full-time, part-time, and

Priya Jaganathan: 01:11:06

there's pricing if you want us to do your onboarding and support.

Priya Jaganathan: 01:11:10

We know when people start, zero to 15 is kind of, you know, the challenge.

Priya Jaganathan: 01:11:14

So we offer onboarding and support for 15 sub accounts for.

Priya Jaganathan: 01:11:18

$600 and then from 15 to 50 is a different level, and above 50 is a different level.

Priya Jaganathan: 01:11:23

So if you are an agency owner that wants to scale, and for us

Priya Jaganathan: 01:11:26

to take care of your, onboarding and support, we do that for you.

Priya Jaganathan: 01:11:30

So 24/7 live chat support, email support, and on onboarding calls on Zoom.

Priya Jaganathan: 01:11:36

So that's what, typically we do.

Priya Jaganathan: 01:11:38

And from today, Vit, I'm launching a free office hours community, office

Priya Jaganathan: 01:11:42

hours for Australia, from 9:00 AM Brisbane time on every Friday.

Priya Jaganathan: 01:11:46

so I just wanted it to be a cool casual, event where people who need

Priya Jaganathan: 01:11:50

help to just come and ask questions, share their wins and build a little

Priya Jaganathan: 01:11:54

community of people that just want that, you know, Like, soundboarding session,

Priya Jaganathan: 01:11:59

have a non-judgmental soundboard, to get access and, you know, to,

Priya Jaganathan: 01:12:04

speak about all things, high level.

Priya Jaganathan: 01:12:06

So that is also another thing that I'm doing to get more people to understand

Priya Jaganathan: 01:12:12

that they can do it on their own.

Priya Jaganathan: 01:12:14

And these are the easiest way to do it on their own.

Priya Jaganathan: 01:12:17

And if they want us to do it, then we can definitely help them do it.

Vit Muller: 01:12:21

Brilliant.

Vit Muller: 01:12:21

I love it.

Vit Muller: 01:12:22

So guys, if you're interested to learn more, head over to

Vit Muller: 01:12:24

highlevelexperience.com/priya.

Vit Muller: 01:12:27

That's P-R-I-Y-A, and you can learn more about, Priya's Service.

Vit Muller: 01:12:33

Now, Priya, where do you see the biggest opportunities for high

Vit Muller: 01:12:37

level agencies in 2026 and beyond?

Priya Jaganathan: 01:12:41

Everywhere Vit everywhere, every room you walk into.

Priya Jaganathan: 01:12:45

I remember when I walked into networking events back in early 2025, even early

Priya Jaganathan: 01:12:52

20, 25, people were like, go, what?

Priya Jaganathan: 01:12:54

Go high.

Priya Jaganathan: 01:12:55

What?

Priya Jaganathan: 01:12:55

They didn't know.

Priya Jaganathan: 01:12:56

But mid 2025, something shifted.

Priya Jaganathan: 01:13:00

Every room I walk into, at least three people are using high level.

Priya Jaganathan: 01:13:03

Right.

Priya Jaganathan: 01:13:04

So the, the market is changing so quickly.

Priya Jaganathan: 01:13:07

So people who have done white label back in 20 21, 20 22, they're good.

Priya Jaganathan: 01:13:12

But now when people wanna hide it and not disclose, it's high level,

Priya Jaganathan: 01:13:16

a lot of complaints that I've heard is people feel very deceived.

Priya Jaganathan: 01:13:19

They feel cheated, that people didn't tell me that it's high.

Priya Jaganathan: 01:13:23

Right, because they would trust a billion dollar company with that

Priya Jaganathan: 01:13:27

resource than someone sitting in a corner in Dubbo, for example, right?

Priya Jaganathan: 01:13:31

So I'm like, why would you not, you know, latch on that marketing and

Priya Jaganathan: 01:13:36

the whole brand that they've built a billion dollar brand, which is not easy.

Priya Jaganathan: 01:13:40

for me, I would say walk into every room and show them what you can do.

Priya Jaganathan: 01:13:46

Okay?

Priya Jaganathan: 01:13:46

I'm gonna give this simple tip for people who are doing networking.

Priya Jaganathan: 01:13:49

This has worked really well for me and I have signed a lot of

Priya Jaganathan: 01:13:53

visitors in BNIS clients with this one simple automation, right?

Priya Jaganathan: 01:13:57

Everyone has access to their phone, everyone access to their high level, app.

Priya Jaganathan: 01:14:01

So when we look at a visitor or someone, even a BNI member,

Priya Jaganathan: 01:14:05

you take the business card.

Priya Jaganathan: 01:14:07

Scan the business card in the contacts, it extracts the name, email, phone

Priya Jaganathan: 01:14:10

number, which is not accurate always.

Priya Jaganathan: 01:14:12

So please double check and add them to the contact.

Priya Jaganathan: 01:14:16

And I have separate tags for the regular events that I attend.

Priya Jaganathan: 01:14:20

For example, BNI.

Priya Jaganathan: 01:14:21

So I've got a tag called BNI network.

Priya Jaganathan: 01:14:23

It immediately sends an email.

Priya Jaganathan: 01:14:25

Hey Vit, it was lovely to meet you at BNI this morning.

Priya Jaganathan: 01:14:28

This is a little bit about what I do and I would love to learn more about you and

Priya Jaganathan: 01:14:33

how we can collaborate or explore synergy.

Priya Jaganathan: 01:14:35

So those are the words that would do the magic.

Priya Jaganathan: 01:14:37

And there's my one-to-one calendar.

Priya Jaganathan: 01:14:39

So it's not my strategy calendar, it's not my sales calendar.

Priya Jaganathan: 01:14:43

I've got a BNI one-to-one calendar.

Priya Jaganathan: 01:14:45

So it's non salesy.

Priya Jaganathan: 01:14:47

So you say you just wanna have a chat, so I'm not gonna sell anything.

Priya Jaganathan: 01:14:50

Right?

Priya Jaganathan: 01:14:51

So that one-to-one calendar.

Priya Jaganathan: 01:14:53

So people book and then they automatically get added to my

Priya Jaganathan: 01:14:56

newsletter and then from then on.

Priya Jaganathan: 01:14:58

They can't get rid of me unless they hit unsubscribe and hate me, right?

Priya Jaganathan: 01:15:01

but that's kinda, one thing.

Priya Jaganathan: 01:15:03

So when you're talking to them in 10 seconds, two things happen.

Priya Jaganathan: 01:15:07

Their contacts get into your CRM with a specific tag, where they

Priya Jaganathan: 01:15:11

came from, and your details with your email lands on their inbox

Priya Jaganathan: 01:15:15

and they book a call take action.

Priya Jaganathan: 01:15:16

So your email deliverability increases and then they come into the CRM and

Priya Jaganathan: 01:15:21

they're like, Priya, how did you do this?

Priya Jaganathan: 01:15:22

Because the email looks pretty, it's personalized Hi Vit.

Priya Jaganathan: 01:15:25

So they're like, how do you do this?

Priya Jaganathan: 01:15:26

Oh, we can do this and much more.

Priya Jaganathan: 01:15:28

And then you start to tell them that this particular software works.

Priya Jaganathan: 01:15:31

So you know, you can literally go target a particular chamber of commerce

Priya Jaganathan: 01:15:36

you're part of, or BNI BX anything, and show this one automation and say,

Priya Jaganathan: 01:15:41

Hey, you know what, you can send out Google reviews to all your contacts

Priya Jaganathan: 01:15:44

and ask them to say, share a review.

Priya Jaganathan: 01:15:46

Now we can do video reviews.

Priya Jaganathan: 01:15:47

So things like that.

Priya Jaganathan: 01:15:49

So very non salesy, but every room you walk into, most

Priya Jaganathan: 01:15:52

people go without a strategy.

Priya Jaganathan: 01:15:55

Right.

Priya Jaganathan: 01:15:55

Every event that you walk into, like you had a clear intention when you went

Priya Jaganathan: 01:16:00

to Dallas, we could see that from every action that you took over that three days.

Priya Jaganathan: 01:16:05

I didn't have that strategy, right?

Priya Jaganathan: 01:16:06

I didn't have that though.

Priya Jaganathan: 01:16:07

I had a podcast.

Priya Jaganathan: 01:16:08

See, I didn't have that strategy.

Priya Jaganathan: 01:16:09

So I learned it was my first time.

Priya Jaganathan: 01:16:11

I didn't know what to expect.

Priya Jaganathan: 01:16:12

I was speaking.

Priya Jaganathan: 01:16:12

So next time I would be much more prepared.

Priya Jaganathan: 01:16:15

So I want to share my you know, learnings and say, if you go with

Priya Jaganathan: 01:16:20

a clear intention on what you want, you will get what you want.

Priya Jaganathan: 01:16:25

But most people go to networking events, shake hands, and, attend all

Priya Jaganathan: 01:16:30

these events without knowing what they wanna get out of that event.

Vit Muller: 01:16:35

That is so important that you said that because, when you go to

Vit Muller: 01:16:38

event, like Level Up, there is a lot of people, there's so much happening.

Vit Muller: 01:16:43

And if you don't collect the people's details, if you don't put them into

Vit Muller: 01:16:46

an automated very specific level up sequence, by the time you get off the

Vit Muller: 01:16:51

plane, you are first you be buzzing.

Vit Muller: 01:16:55

But also retention is gonna be tricky because there's just been so much.

Vit Muller: 01:17:00

so for what worked for me is I made intention to, every time I spoke to

Vit Muller: 01:17:04

somebody and I did this little mini interviews, I got them, I showed

Vit Muller: 01:17:08

my phone, I got 'em to scan my QR code, landing a page, showed up

Vit Muller: 01:17:12

on their phone with a simple form.

Vit Muller: 01:17:14

They had a couple of options, to check, and it was, they

Vit Muller: 01:17:17

could check more than one.

Vit Muller: 01:17:18

But it was relevant to that meeting add level up.

Vit Muller: 01:17:23

And I think I had option one.

Vit Muller: 01:17:25

I'm interested to be interviewed on the podcast.

Vit Muller: 01:17:27

Option two, interesting to collaborate on a project.

Vit Muller: 01:17:31

Option three, interested to, I can't remember what it was, interest, I

Vit Muller: 01:17:36

dunno, something else I had there.

Vit Muller: 01:17:37

But for each one of these options, and again, they could check multiple,

Vit Muller: 01:17:41

but had a workflow set up so they'd be follow up based on each of the options.

Vit Muller: 01:17:46

But it was also written so that that initial email they would get,

Vit Muller: 01:17:49

be like, Hey, got your details.

Vit Muller: 01:17:51

Don't worry about, you know, me logging your email, you're gonna get a ton

Vit Muller: 01:17:55

of stuff from all the other vendors.

Vit Muller: 01:17:57

I'll touch base in two weeks time.

Vit Muller: 01:17:59

And that's what had happened.

Vit Muller: 01:18:00

And then two weeks time they got one follow up on one of the things

Vit Muller: 01:18:02

they checked and then a week later.

Vit Muller: 01:18:04

So yeah, you have to have it because if you don't have anything like that,

Vit Muller: 01:18:08

Imagine you get off the plane, you might have 30, 40 business guards.

Vit Muller: 01:18:14

First of all, it's hard to remember who, who you were spoke by at that point.

Vit Muller: 01:18:17

And, and also you're gonna get back and you're gonna see your

Vit Muller: 01:18:21

inbox full of all the other stuff that you need to catch up on.

Vit Muller: 01:18:24

So the likelihood of you following through is, is lower.

Vit Muller: 01:18:30

whereas for me, I got off the plane and I just got straight into my day to day.

Vit Muller: 01:18:33

I didn't even, I didn't even do anything with all the people that I've met because

Vit Muller: 01:18:38

there was already in my automations and they were following those people up and

Vit Muller: 01:18:43

then they were reaching out and that's how I was able to book 15 guests and that

Vit Muller: 01:18:46

did 15 interviews before end of the year.

Vit Muller: 01:18:49

So it works.

Vit Muller: 01:18:51

Yeah.

Vit Muller: 01:18:51

You're a hundred percent right, Priya.

Vit Muller: 01:18:54

If somebody's starting out now with high level, what's one thing you wish

Vit Muller: 01:18:57

you knew when you were getting started?

Priya Jaganathan: 01:19:00

there are so many things.

Priya Jaganathan: 01:19:02

I would definitely say, know your strength.

Priya Jaganathan: 01:19:06

Delegate the rest delegation is key.

Priya Jaganathan: 01:19:09

Know your hourly worth in the other side of the world.

Priya Jaganathan: 01:19:14

We know we don't factor time, a dollar value for our time spent, but

Priya Jaganathan: 01:19:19

always, be mindful about the time you spend in fiddling and learning.

Priya Jaganathan: 01:19:25

I mean, there's so much to learn every day with AI changing so fast,

Priya Jaganathan: 01:19:28

but will that get you a client today?

Priya Jaganathan: 01:19:32

So when you're starting out, segment your day and activities into three chunks.

Priya Jaganathan: 01:19:41

So the way I like to do it is today am I doing something to

Priya Jaganathan: 01:19:47

get in front of new people?

Priya Jaganathan: 01:19:49

So, like I said, the more hands you shake, the more money you make.

Priya Jaganathan: 01:19:52

So are you shaking the right hand?

Priya Jaganathan: 01:19:54

So the first thing is getting in front of new people and number two

Priya Jaganathan: 01:20:01

is, I always think about delivering to people who have already paid us.

Priya Jaganathan: 01:20:07

Are we delivering are we on time?

Priya Jaganathan: 01:20:10

And number three, how can we add value to our existing clients and past clients?

Priya Jaganathan: 01:20:18

How can I get that non-salesy touch points?

Priya Jaganathan: 01:20:23

So if you can segment your activity to say, alright, today.

Priya Jaganathan: 01:20:27

This podcast checked my first box.

Priya Jaganathan: 01:20:29

I'm gonna get in front of Vit's audience.

Priya Jaganathan: 01:20:33

Probably they've never heard my name.

Priya Jaganathan: 01:20:34

They don't know me.

Priya Jaganathan: 01:20:36

So that box is ticked.

Priya Jaganathan: 01:20:38

And after this, when I have my team meeting, I'll check that box.

Priya Jaganathan: 01:20:41

Where are we on track for our client deliverables?

Priya Jaganathan: 01:20:46

And number three is I'll prepare my newsletter, I'll prepare my events.

Priya Jaganathan: 01:20:51

I'm gonna go for this coaching call, all of that.

Priya Jaganathan: 01:20:54

We'll check that box where you bring your current clients, past clients, prospects,

Priya Jaganathan: 01:21:00

into a non-sale C sales cycle for them to come back to you and upsell and stay

Priya Jaganathan: 01:21:06

with you and retain for a lifetime.

Priya Jaganathan: 01:21:09

So even like networking events, if you have a clear strategy for

Priya Jaganathan: 01:21:14

every activity that you do on a daily basis, if you can check these

Priya Jaganathan: 01:21:19

three boxes, then you are good.

Priya Jaganathan: 01:21:22

I promise you, if you do that very well, 90 days is a sweet spot for you to.

Priya Jaganathan: 01:21:27

To try and implement everything.

Priya Jaganathan: 01:21:29

So when I did my agency framework talk in Sydney, this is what I told them.

Priya Jaganathan: 01:21:34

I channel my act because for me working in the multicultural community is huge Vit.

Priya Jaganathan: 01:21:39

I want to empower multicultural women.

Priya Jaganathan: 01:21:42

I wanna empower Indian women.

Priya Jaganathan: 01:21:43

So I spend a lot of time, I volunteer a lot, I spend a lot of time where I

Priya Jaganathan: 01:21:48

don't factor the dollar value because I channel my activity into three buckets.

Priya Jaganathan: 01:21:54

Income.

Priya Jaganathan: 01:21:54

Impact and influence, right?

Priya Jaganathan: 01:21:57

So direct income generating activity are sales conversations that I have

Priya Jaganathan: 01:22:02

where I will get straight to the sales conversation, how can I help you?

Priya Jaganathan: 01:22:05

This is who I can help and this is how much it's gonna charge.

Priya Jaganathan: 01:22:09

Whereas when I'm going to my multicultural events, multicultural

Priya Jaganathan: 01:22:12

organizations that I head and be part of different organizations,

Priya Jaganathan: 01:22:16

I'm not focusing on selling them.

Priya Jaganathan: 01:22:17

I'm not focusing on money there.

Priya Jaganathan: 01:22:19

That's my impact bucket.

Priya Jaganathan: 01:22:21

That's to grow my personal brand and feel fulfilled and purposeful and

Priya Jaganathan: 01:22:26

influence this podcast and YouTube and all the social media stuff.

Priya Jaganathan: 01:22:29

So over time, if done right, each of these bucket kind of overflows into each other.

Priya Jaganathan: 01:22:36

The stuff that I do in the multicultural community eventually comes back into some

Priya Jaganathan: 01:22:39

kind of an, income generation, right?

Priya Jaganathan: 01:22:42

From income.

Priya Jaganathan: 01:22:42

I can do a lot for my multicultural community.

Priya Jaganathan: 01:22:45

So they kind of pour into each other.

Priya Jaganathan: 01:22:47

So.

Priya Jaganathan: 01:22:48

If you are starting out, try to find that core aspect of why

Priya Jaganathan: 01:22:53

you're doing what you're doing.

Priya Jaganathan: 01:22:55

That lights you up.

Priya Jaganathan: 01:22:56

All of them say, I need money, right?

Priya Jaganathan: 01:22:57

But eventually you'll understand it's not about the money, right?

Priya Jaganathan: 01:23:00

So I don't wanna become too boo-hoo about this topic, but channel your everyday

Priya Jaganathan: 01:23:04

activities into clear deliverables and KPIs that you can track, right?

Priya Jaganathan: 01:23:09

Did I meet, new people?

Priya Jaganathan: 01:23:11

Did I have an opportunity to get in front of new people?

Priya Jaganathan: 01:23:13

Check if I don't have paying clients, how can I get paying clients?

Priya Jaganathan: 01:23:16

If you already have paying clients, have you delivered to those paying clients?

Priya Jaganathan: 01:23:19

Do you have other clients or people in your family and friends that you can

Priya Jaganathan: 01:23:23

bring and sell them something as a beta client in exchange for testimonials?

Priya Jaganathan: 01:23:28

So all you have to do is get started because your brain will believe.

Priya Jaganathan: 01:23:32

Anything and everything you say, you just have to feed it the right evidence that

Priya Jaganathan: 01:23:37

this is working and you can do the job.

Priya Jaganathan: 01:23:39

So for you to do that, you will get it only with real term

Priya Jaganathan: 01:23:42

experience, real time client work.

Priya Jaganathan: 01:23:45

So go out there, shake the right hand.

Priya Jaganathan: 01:23:48

If you're not confident to charge them money, just tell

Priya Jaganathan: 01:23:51

them I can help you to do this.

Priya Jaganathan: 01:23:53

Can you give me a testimonial?

Priya Jaganathan: 01:23:54

Just do when you don't.

Priya Jaganathan: 01:23:56

Like Alex Hormozi says, right when you don't have clients, all you have is time.

Priya Jaganathan: 01:23:59

So use time.

Priya Jaganathan: 01:24:00

And if you are in a stage where you're not, you don't wanna trade time for money,

Priya Jaganathan: 01:24:04

that's when you delegate and you know, make sure that your time is worth it.

Priya Jaganathan: 01:24:09

So someone starting out, go out there, meet people, shake the right hand sign.

Priya Jaganathan: 01:24:14

Clients.

Priya Jaganathan: 01:24:15

Selling is the only.

Priya Jaganathan: 01:24:18

That whatever million dollar idea that you're working on is actually worth it

Priya Jaganathan: 01:24:23

because million dollar ideas are free and cheap unless someone swipes their card.

Priya Jaganathan: 01:24:28

All you have to do is get that evidence that people are gonna

Priya Jaganathan: 01:24:31

tap their card and pay you

Vit Muller: 01:24:33

And with that, your confidence grows and then you can do more Priya.

Priya Jaganathan: 01:24:38

I used to be that person that used to stutter for a

Priya Jaganathan: 01:24:40

thousand dollars with, to tell you it's going to cost a thousand dollars.

Priya Jaganathan: 01:24:43

I used to stutter because I used to feel that I'm ripping you off.

Priya Jaganathan: 01:24:46

Or it, it, again, it comes down to self-worth that can

Priya Jaganathan: 01:24:49

I charge thousand dollars?

Priya Jaganathan: 01:24:50

Will people pay me a thousand dollars?

Priya Jaganathan: 01:24:52

So for my very first, I still remember the 9 97 US that someone

Priya Jaganathan: 01:24:57

paid me from Singapore, in, yeah, I think 2021, I would say 2020.

Priya Jaganathan: 01:25:02

but that gave my confidence so much boost.

Priya Jaganathan: 01:25:06

I gave them four payment plans, even without them asking, because I thought

Priya Jaganathan: 01:25:09

they will not pay me 9 97 upfront.

Priya Jaganathan: 01:25:11

So I gave them 250 in four installments.

Priya Jaganathan: 01:25:13

but we all start somewhere.

Priya Jaganathan: 01:25:15

That's how we start.

Priya Jaganathan: 01:25:16

And now we can talk about a hundred thousand dollars projects without

Priya Jaganathan: 01:25:19

stuttering or stammering because you know you're gonna make a million dollars due.

Priya Jaganathan: 01:25:22

So, you know, there's no problem in you paying me a hundred grand.

Priya Jaganathan: 01:25:26

So, but I think that confidence comes once you know what

Priya Jaganathan: 01:25:29

value you bring to the table.

Vit Muller: 01:25:30

A 100

Vit Muller: 01:25:31

% Priya Jaganathan: It takes time.

Vit Muller: 01:25:32

It takes time, but you have to just keep going.

Vit Muller: 01:25:34

Even when you don't get results, you'll have shitty days more than you would like.

Vit Muller: 01:25:38

I've cried in the shower more than I would like.

Vit Muller: 01:25:39

There have been days I would go on seek.com au 2:00 AM in the

Vit Muller: 01:25:43

morning and search for jobs, right?

Vit Muller: 01:25:45

So, but then, you know, you eventually when you get up in the morning, you

Vit Muller: 01:25:48

realize, nah, I'm not gonna do it.

Vit Muller: 01:25:50

And you just get back into the grind because you believe in

Vit Muller: 01:25:52

me more than anyone else in the world, which is the hardest part.

Vit Muller: 01:25:55

But once you get through that, you attain a state of not giving a freak anymore.

Vit Muller: 01:26:01

But it's a heart.

Vit Muller: 01:26:02

It's hard.

Vit Muller: 01:26:03

I went to Matt Rife's concert all alone.

Vit Muller: 01:26:06

You can imagine what level I have reached.

Vit Muller: 01:26:08

I was the only person who was solo.

Vit Muller: 01:26:10

Everyone came with group of friends and boyfriend, girlfriend, friends.

Vit Muller: 01:26:13

I was there sitting alone, got my drink, got my snack, went

Vit Muller: 01:26:16

and sat, and I had a great

Vit Muller: 01:26:18

you get picked on?

Priya Jaganathan: 01:26:19

No, I was in the last, I was in the cheap seat.

Priya Jaganathan: 01:26:22

I was like, you know, I, I'm, I'm alone.

Priya Jaganathan: 01:26:23

I just wanted to watch him live.

Priya Jaganathan: 01:26:25

That was my bucket list item.

Priya Jaganathan: 01:26:27

My girlfriend shared, she doesn't wanna spend a hundred

Priya Jaganathan: 01:26:29

dollars to sit at the back.

Priya Jaganathan: 01:26:30

I'm like, who cares?

Priya Jaganathan: 01:26:31

I wanted to check that box.

Priya Jaganathan: 01:26:32

You know, it doesn't matter where I sit.

Priya Jaganathan: 01:26:34

I got to hear him.

Priya Jaganathan: 01:26:35

I had a great time.

Priya Jaganathan: 01:26:36

And I was like, just because my girlfriend is not going, I didn't wanna lose that.

Priya Jaganathan: 01:26:40

So I think it takes a level of personal development, you do, to

Priya Jaganathan: 01:26:44

get to that level where you don't need that external validation.

Priya Jaganathan: 01:26:48

You just wanna do things because you wanna do it.

Priya Jaganathan: 01:26:50

And that comes from that amount of work you do internally and your

Priya Jaganathan: 01:26:55

tolerance to bullshit becomes zero, and you just do things for yourself.

Vit Muller: 01:26:59

Brilliant guys.

Vit Muller: 01:27:00

You only fail if you stop, if you stop trying.

Vit Muller: 01:27:04

So don't give up.

Vit Muller: 01:27:06

Keep trying.

Vit Muller: 01:27:07

You'll find your way.

Vit Muller: 01:27:08

Priya, thank you so much for being on.

Vit Muller: 01:27:10

I appreciate you.

Vit Muller: 01:27:11

We're on time, slightly over.

Vit Muller: 01:27:15

but yeah, appreciate you for sharing your knowledge, your wisdom.

Vit Muller: 01:27:17

Thank you so much.

Priya Jaganathan: 01:27:19

Thank you so much Vit.

Priya Jaganathan: 01:27:19

Thank you so much for having me.

Priya Jaganathan: 01:27:21

It's been a pleasure having, this beautiful conversation.

Vit Muller: 01:27:25

And guys, thank you for listening to today's episode

Vit Muller: 01:27:27

on a high level experience.

Vit Muller: 01:27:28

If you've enjoyed today's episode, then please share it with your fellow agency

Vit Muller: 01:27:32

mates and high levelers that you think would also benefit from listening.

Vit Muller: 01:27:35

For show notes, links and extra tips to help you grow your agency

Vit Muller: 01:27:39

or your SaaS with high level, please go to highlevelexperience.com.

Vit Muller: 01:27:43

Thank you and have a great rest of your day, everybody.