Episode 69
Jarryd Holmes Returns in Ep 69 - For Agencies Who Like to Give and Receive
69 - Jarryd Holmes Returns in Ep 69 - For Agencies Who Like to Give and Receive
In this milestone 69th episode of the HighLevel Experience Podcast, host Vit Muller welcomes back Jarryd Holmes, a pivotal figure in the HighLevel community. Known for his expertise in business building, systems, and collaboration, Jarryd shares his journey and insights since his last appearance on the podcast. The conversation dives deep into the power of collaboration, the importance of focusing on one core offer, and the strategic use of HighLevel tools to drive business success.
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About Jarryd Holmes
Jarryd Holmes is a renowned business builder and systems expert in the HighLevel community. Known for his collaborative approach and strategic mindset, Jarryd has helped numerous agencies and entrepreneurs leverage HighLevel tools to achieve business success. His focus on voice AI and dedication to continuous growth make him a valuable resource for anyone looking to scale their agency.
Highlights 🔥
Key points we talked about in this pilot episode!
- 👉 [00:01:00] The Power of Collaboration - Jarryd discusses the importance of collaboration in business, sharing experiences from events like Sydney Saaspreneur and the impact of networking on his growth.
- 👉 [00:09:00] Addressing Business Imbalances - Jarryd talks about the challenges of managing time and resources while focusing on core business activities, emphasizing the need for strategic focus.
- 👉 [00:15:00] Success with Webinars and Offers - The conversation shifts to the effectiveness of webinars as a lead generation tool and the importance of providing value to engage and convert attendees.
- 👉 [00:29:00] Niching by Product vs. Industry - Jarryd explains his approach to niching by product rather than industry, allowing for flexibility and adaptability in meeting client needs.
- 👉 [00:45:00] Leveraging Google Business Profile Optimization - Jarryd shares a case study on the success of optimizing Google Business Profiles for local businesses, highlighting the power of local search.
- 👉 [01:06:00] Outsourcing and SOPs - The discussion covers the benefits of outsourcing to overseas talent and the importance of having clear Standard Operating Procedures (SOPs) in place.
- 👉 [01:38:00] Future Goals and Focus on Voice AI - Jarryd outlines his future goals, including a focus on voice AI as a core offering and plans to expand his client base while maintaining quality service.
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More info about this episode:
- Type: Audio (Explicit )
- Link: https://podcast.highlevelexperience.com/episode/jarryd-holmes-returns-in-ep-69-for-agencies-who-like-to-give-and-receive
- Authors: Vit Muller
- Copyright 2024 vitmuller.com | highlevelexperience.com
Transcript
there're only, you know, like two kinds of people who get excited
Vit Muller:about being number 69, teenagers and
Jarryd Holmes:us.
Jarryd Holmes:Okay.
Jarryd Holmes:And marketers, maybe three.
Vit Muller:New Year's resolutions, right?
Vit Muller:You wanna hit that market when they, when it's hot, people
Unknown:Get fit with Vit.
Vit Muller:get fit with, actually I had that as a, I had
Vit Muller:that, I had that as a slogan.
Vit Muller:We either got a custom video that, that the client records and you give
Vit Muller:client a script what to say, what's on that video, what are you pitching?
Jarryd Holmes:So, so I feel like we're talking about two things here, right?
Jarryd Holmes:Because we originally did a VSL before the webinar, so be before when
Jarryd Holmes:we were doing our own leads tool.
Jarryd Holmes:So we, we were offering the leads to people and we did a VSL and
Vit Muller:What's evolved since then and how do you
Vit Muller:approach outsourcing these days?
Jarryd Holmes:outsourcing these days.
Jarryd Holmes:I still do that internally with our team and go through that process.
Jarryd Holmes:And I just can't give enough credit to overseas talent.
Vit Muller:Hello everybody.
Vit Muller:Welcome to another episode on the High Level Experience Podcast.
Vit Muller:Our guest today is the man who's always had my back, an absolute
Vit Muller:legend in the high level community.
Vit Muller:He's a business builder, a connector, and a master of systems who believes
Vit Muller:that freedom in business comes from leveraging time, outsourcing smart and
Vit Muller:surrounding yourself the right network.
Vit Muller:He's also proudly stepping in as the, 69th guest on the
Vit Muller:High Level Experience podcast.
Vit Muller:So please welcome back Jarryd Holmes.
Jarryd Holmes:Let's go.
Jarryd Holmes:69. We're in.
Vit Muller:Yeah,
Jarryd Holmes:Mate, you are so close to a hundred, you are absolutely chumming away.
Jarryd Holmes:It's so good to see.
Vit Muller:Yeah, it is, man.
Vit Muller:I've got, after Level Up last week, a lot of cool, episodes.
Vit Muller:A lot of cool interviews line up as well, so I'm pretty excited.
Vit Muller:But mate, you've been on the podcast before and, you know, shared some
Vit Muller:absolute cult, but now you're back as you know, guest number 69, which
Vit Muller:is a bit of a milestone episode.
Vit Muller:what's changed for you since, since we last spoke?
Vit Muller:Like in business mindset or, or life?
Jarryd Holmes:Love this.
Jarryd Holmes:So I I, in I, I'll even just say in the last six months, what, what I've
Jarryd Holmes:been doing that's been working so well for me, and that is this year I've
Jarryd Holmes:really doubled down on collaboration.
Jarryd Holmes:So collaboration is something that I've always felt very, very important.
Jarryd Holmes:and, and I felt that I was, I, I had focus on it.
Jarryd Holmes:And then, you know, just like when you and I went to Sydney Saaspreneur, that
Jarryd Holmes:was a great opportunity for me because as you know, I live on an island.
Jarryd Holmes:So, you know, getting out and networking isn't a thing where I live.
Jarryd Holmes:There's like 470,000 people that live on the island, let alone
Jarryd Holmes:anything that actually happens on here that's business related.
Jarryd Holmes:And so jumping into that and going up to Sydney and spending time with
Jarryd Holmes:you and spending time with, with others and people that I've known.
Jarryd Holmes:in the high level space for years, but then actually seeing them in the,
Jarryd Holmes:the actual true, you know, real life scenario, a bit like you just, being
Jarryd Holmes:at Dallas, that, that was just awesome because isn't it interesting that how you
Jarryd Holmes:go there and there's that thought where you go, is this gonna be awkward when
Jarryd Holmes:I actually meet them in person because we, we actually haven't met each other.
Jarryd Holmes:And then you literally say hello and start talking and it's absolutely no
Jarryd Holmes:different because that's what you've done.
Jarryd Holmes:Like literally the last 6, 12, 3 years, whatever, that's all you've done.
Jarryd Holmes:So you know about, that the, how their business works, you know
Jarryd Holmes:about their family, about their wife or their kids or their husband.
Jarryd Holmes:And so it's just a blast.
Jarryd Holmes:So that's been a big thing for me.
Jarryd Holmes:And so I've planned on collaboration and looking at how, rather than
Jarryd Holmes:looking at just the deals that I can do, how can I connect other people?
Jarryd Holmes:A perfect example of this went to the  Saaspreneur event.
Jarryd Holmes:I reckon we, we six to eight times roas our trip right of going up
Jarryd Holmes:there, and that includes the extra week I took up there just to see
Jarryd Holmes:family that I hadn't seen for a while.
Jarryd Holmes:And the benefit of that was by creating relationships with
Jarryd Holmes:people that I hadn't met before.
Jarryd Holmes:And also then deepening the relationships of people that I had met
Jarryd Holmes:before at, at a, at a better level.
Jarryd Holmes:Because you've got a lot more time around them, as you know, we're up there
Jarryd Holmes:for what, how many days was the event?
Jarryd Holmes:Three days, four days.
Vit Muller:yeah.
Vit Muller:Yeah.
Vit Muller:Something like that.
Jarryd Holmes:So, so, you know, it's like full immersion.
Jarryd Holmes:It's like Tony Robbins style.
Jarryd Holmes:You're like there, pounding on your chest and going nuts.
Jarryd Holmes:But, not quite so rah rah.
Jarryd Holmes:But when I look at that, it's deepening those ties.
Jarryd Holmes:Then do more things.
Jarryd Holmes:So naturally after the event, more referrals came through to me.
Jarryd Holmes:After the event, I then looked at how I could connect people to other people.
Jarryd Holmes:Now here's a cool thing.
Jarryd Holmes:I've always, like I said, tried to do it, but what came back tenfold
Jarryd Holmes:is then I started connecting people within high level to high
Jarryd Holmes:level to outside of high level.
Jarryd Holmes:And so there's someone who, does Klaviyo, right?
Jarryd Holmes:So they're in high level and they do Klaviyo.
Jarryd Holmes:They are like the CMO of, of understanding that space of Klaviyo.
Jarryd Holmes:And so what I did is I then went, that's someone that should
Jarryd Holmes:be talking to this person.
Jarryd Holmes:So I connected her with another guy who's space is all e-comm.
Jarryd Holmes:So once I connected them together, they then reached out to me and said,
Jarryd Holmes:oh, that was like the best connection.
Jarryd Holmes:One of them said to me, I love that you did that for me.
Jarryd Holmes:Feel free to spin up whatever offer you've got and share it inside my Facebook group.
Jarryd Holmes:You've got my blessing and there's 80,000 people in there.
Vit Muller:Holy crap.
Jarryd Holmes:Right?
Jarryd Holmes:Isn't that amazing?
Jarryd Holmes:And, and
Vit Muller:That is,
Jarryd Holmes:without asking for it, I wasn't like, oh, I'll connect you guys
Jarryd Holmes:up, but you know, I want, I, I want get access to your, your community.
Jarryd Holmes:That that's the difference when people can see that you, you gen, you're genuine
Jarryd Holmes:and you want to help that's a superpower.
Jarryd Holmes:And over the years, I've had people burn me because they
Jarryd Holmes:take advantage of the kindness.
Jarryd Holmes:But then there's way more people that outweigh that with the good that I go.
Jarryd Holmes:It's gonna happen every now and again, and that's fine, but let's focus
Jarryd Holmes:on the good that comes out of it.
Jarryd Holmes:So collaboration has been ginormous, which has then led to me, flying up.
Jarryd Holmes:I, I have been on so many flights in all my life.
Jarryd Holmes:My wife's you going again?
Jarryd Holmes:I'm like, yeah, yeah.
Jarryd Holmes:I'm off to Sydney now to do this a AI event And that I believe has helped
Jarryd Holmes:because even, even now, I've got another trip planned for, not next week in two
Jarryd Holmes:weeks time for the Australian AI Awards.
Jarryd Holmes:And
Vit Muller:mate, congratulations.
Jarryd Holmes:Thank you, mate.
Jarryd Holmes:Like I didn't nominate myself.
Jarryd Holmes:Someone nominated me anonymously.
Jarryd Holmes:I really want to know who it was.
Jarryd Holmes:But they no nominated us for 14 AI awards and we've now become
Jarryd Holmes:a finalist for one of them.
Jarryd Holmes:So we're going up there to hopefully claim that and bring that home to the island.
Jarryd Holmes:And I believe that that is from the collaboration of trying to connect
Jarryd Holmes:and help people in the space.
Jarryd Holmes:And now I'm trying to look for more collaborative opportunities, which is why
Jarryd Holmes:at the end of the year with, the event that's happening in December, December
Jarryd Holmes:2nd, I think it is, there's an AI event.
Jarryd Holmes:I'm going to that on, on, on a mission to see how many people can I meet
Jarryd Holmes:and then how many people can I help, whether it be by me or people that I
Jarryd Holmes:know, because look at you just going to Dallas and the amount of people that
Jarryd Holmes:you got to shake hands with, hug, kiss.
Jarryd Holmes:I won't go into details on that, I'm sure there was.
Jarryd Holmes:But the, the opportunity of meeting these people to then form connections and some
Jarryd Holmes:of them you'll be able to work with, but others you'll be able to collaborate with.
Jarryd Holmes:you know, just like your new partnerships that you've got.
Jarryd Holmes:Collaboration, it's one of the most powerful things where you can
Jarryd Holmes:share audiences and experiences.
Jarryd Holmes:So that would be one of my biggest takeaways in the last six months is
Jarryd Holmes:being able to collaborate with others and, and give, rather than take look
Jarryd Holmes:at how you can add value to someone.
Jarryd Holmes:And then.
Jarryd Holmes:In return, all the stars should align and good vibe should, should
Jarryd Holmes:happen, and then you should then reap the rewards of that afterwards.
Jarryd Holmes:And I think that that's exactly what this, podcast has done.
Vit Muller:Mate, it's, it's pretty special, you know, in this community,
Vit Muller:I don't, I haven't come across, I can't think of any actual, like a
Vit Muller:bullshitter or anything like that.
Vit Muller:Like everybody is pretty genuine.
Vit Muller:Like in, I mean, think about it, right?
Vit Muller:We
Vit Muller:all use high level and we trying to sign, sign up people sign
Vit Muller:up businesses to help them out.
Vit Muller:So in a way we're pretty much competitors, but it does not feel like that,
Unknown:At all.
Vit Muller:at all.
Vit Muller:No.
Vit Muller:Like put, put the event that I'm running like next week, right?
Vit Muller:They, they round table special, like 18 people there.
Vit Muller:Some of them are SaaSpreneurs, some of them vendors, even
Vit Muller:vendor competitors there, right?
Vit Muller:And we're all mates.
Vit Muller:We all jump on.
Vit Muller:We gotta be all like, everybody's sharing it now.
Vit Muller:It's like, wow.
Vit Muller:It's just unreal.
Vit Muller:Yeah.
Vit Muller:now speaking of collaboration, mate, this, this episode, we've
Vit Muller:been talking about it for a while.
Vit Muller:I know you're pretty excited.
Vit Muller:and look there, there're only, you know, like two kinds of people who get excited
Vit Muller:about being number 69, teenagers and
Jarryd Holmes:us.
Jarryd Holmes:Okay.
Jarryd Holmes:And marketers, maybe three.
Vit Muller:which one are you today?
Jarryd Holmes:I'm us.
Vit Muller:Oh, brilliant.
Jarryd Holmes:You know, it's, it's good that, It's
Jarryd Holmes:so good that we get to still laugh about that stuff, you know,
Jarryd Holmes:and not take life too serious.
Vit Muller:Oh, man.
Vit Muller:Absolutely love to short and look, if, if the number 69 represented perfect balance,
Vit Muller:what's the biggest imbalance you've had to fix in your business recently?
Jarryd Holmes:Great.
Jarryd Holmes:Great question.
Jarryd Holmes:give you something good, but it's like trying to think of
Jarryd Holmes:something that's been an imbalance
Vit Muller:Mm-hmm.
Jarryd Holmes:that I think that people would be able to take from this.
Jarryd Holmes:I think the biggest imbalance that I've had of late is the amount of hours that
Jarryd Holmes:I've been putting in to the business.
Jarryd Holmes:And that's not to say that there's a lot of people that are listening
Jarryd Holmes:or watching this aren't doing.
Jarryd Holmes:So it's more the fact that I haven't had to do that and it's just because we've
Jarryd Holmes:had a super focus on what we are doing.
Jarryd Holmes:That we've gone all in on, on, on what that thing is.
Jarryd Holmes:And so that's required, more time, more money, not more freedom.
Jarryd Holmes:So when you're talking about the three big things, however, it, it's, it's
Jarryd Holmes:short term pain for a long term gain.
Jarryd Holmes:Can I, can I share what we've been doing to, to kind of add, add
Jarryd Holmes:weight to that so that everyone gets what, where I'm coming from?
Vit Muller:a hundred percent.
Jarryd Holmes:There are, there are so many ways that you can, I
Jarryd Holmes:think why we're, we're not, I think we're in direct competition, right?
Jarryd Holmes:In high level, if, if you were to look at it on a big overview, kind of
Jarryd Holmes:look, but when you get really micro to it, we're not competitors at all.
Jarryd Holmes:And the reason why is because everyone has their own niche.
Jarryd Holmes:They have their own way of doing it.
Jarryd Holmes:They have their own experiences.
Jarryd Holmes:Okay.
Jarryd Holmes:And that's really cool because that's, that's what's giving you your USP, your
Jarryd Holmes:unique selling point is by having those.
Jarryd Holmes:Over the years we've been trialing different things and we've been working
Jarryd Holmes:out what our thing is, and that's gone from reputation management through to
Jarryd Holmes:Google business profile optimization, to looking at ads and things like that.
Jarryd Holmes:And one thing that's been working well for us is I like to.
Jarryd Holmes:Beta test things, right?
Jarryd Holmes:So I, I, like done is better than perfect.
Jarryd Holmes:And, and I think this is why you and I work so well when we're talking
Jarryd Holmes:together as well, because we're, we're, we're very, very much the same but
Jarryd Holmes:then different in some ways, right?
Jarryd Holmes:So you are, you are super detailed and, and can absolutely provide
Jarryd Holmes:every bit of information for it.
Jarryd Holmes:I'm the guy that goes, that sounds like a good idea, let's run with it.
Jarryd Holmes:So what we did is we started going into voice ai.
Jarryd Holmes:We put together a very simple funnel, right?
Jarryd Holmes:Because I wanted to test the Australian market and see how many
Jarryd Holmes:people were actually interested.
Jarryd Holmes:was it too early?
Jarryd Holmes:Were people still not a, adopting to it yet?
Jarryd Holmes:And so I just had some questions that I wanted to answer because I wanted to make
Jarryd Holmes:sure that it was a service that people were loving and jumping on board with.
Jarryd Holmes:I wanted to know the objections I was gonna get.
Jarryd Holmes:I wanted to get the questions that might come up from it.
Jarryd Holmes:And so what we did is we then decided to put that together very quickly.
Jarryd Holmes:We got some ads together very quickly.
Jarryd Holmes:We started promoting it and we then brought on 16 clients in a month,
Jarryd Holmes:maybe two months I think that, that were joining us for the voice
Jarryd Holmes:agents, which is great, right?
Jarryd Holmes:So, so for me, I look at that and I go, okay, it works like proof of concept.
Jarryd Holmes:We are running very simple things right now and we're getting a response.
Jarryd Holmes:So how do we make that better?
Jarryd Holmes:We double down.
Jarryd Holmes:This is where the extra efforts come in now because we're, we're going with a very
Jarryd Holmes:detailed, sophisticated VSL that has a lot of routes depending on where we go.
Jarryd Holmes:It's got a qualifying form on there as opposed to just a simple
Jarryd Holmes:form that people can fill out just to get some generic information.
Jarryd Holmes:It's using, text and email, which is what we were doing, but now we're, we are now
Jarryd Holmes:embedding WhatsApp into it, and we're also then using CloseBot to be there
Jarryd Holmes:and also qualify those leads further, which we did with our GPP optimizer.
Jarryd Holmes:We used that and it was booking in calls for us.
Jarryd Holmes:So CloseBot was working great, but because we're putting all this together
Jarryd Holmes:and then I'm, I'm now creating video VSL scripts that are gonna be 10 minutes long.
Jarryd Holmes:I'm then working with people that are experts in that space to help
Jarryd Holmes:provide me with the, the better next level up outcome of doing that.
Jarryd Holmes:You've got new VSLs, a new VSL script, new Facebook ad scripts.
Jarryd Holmes:You then got me to then record them all.
Jarryd Holmes:I wanted to sharpen that up.
Jarryd Holmes:So this week I've been getting new, new lights, new teleprompter, all
Jarryd Holmes:of these things so that I can aim to do that as well as I can record it,
Jarryd Holmes:get it edited, drop it into the page Now, because we're doubling down on
Jarryd Holmes:this and we've already had a great outcome with leads coming through.
Jarryd Holmes:We've still got those people that we're working on and we're trying to throw gas
Jarryd Holmes:on the fire, but then leveling this up, so naturally it's taking up more of my time.
Jarryd Holmes:It's ha, it's, it's stretching the time of my team, like RJ as well,
Jarryd Holmes:because we've still got our agency projects that we're doing and other
Jarryd Holmes:things like that, which is big projects that have a, that have a deadline.
Jarryd Holmes:But then we're still trying to grow our, our side of things with our SaaS to
Jarryd Holmes:then do that and leverage that as well.
Jarryd Holmes:So there's just a lot of plate spinning to do that.
Jarryd Holmes:However, once that's in play and it's running, that will then mean that I
Jarryd Holmes:can back it back down again and then not feel like I'm inside this room.
Jarryd Holmes:24 7 means that I can have that break out of the room and, and take a break
Jarryd Holmes:to watch the jack jumpers kick ass in the basketball and things like that.
Vit Muller:Yeah mate, that's powerful.
Vit Muller:And think about like the different foot in the door offers, or, I mean, almost kind
Vit Muller:of like more of a, I guess, core offers in a way as well that work for you from
Vit Muller:that reputation to the, Google Optimizer to what you said, you know, doing now.
Vit Muller:Is there like particular one that worked really well for you?
Unknown:I
Vit Muller:Like in terms of, in terms of like ease or like how much and effort
Vit Muller:to, to the output, like the scale, you know, like how much you got out of it,
Jarryd Holmes:I, I think 1, 1, 1 of the, the one, once you've got
Jarryd Holmes:everything in place, the easiest one's running webinars for sure.
Jarryd Holmes:Running webinars is definitely the easiest because rather than all the
Jarryd Holmes:sales calls, you're able to jump straight in there and, you know,
Jarryd Holmes:invite everyone to the same thing.
Jarryd Holmes:However, you've gotta make sure that they see value and that they're being
Jarryd Holmes:reminded and that they're getting little.
Jarryd Holmes:I, I, I won't call them gifts.
Jarryd Holmes:I'll just say bits of value leading up to the event, because you want to try
Jarryd Holmes:and remind them, Hey, like your reason for joining this webinar was this.
Jarryd Holmes:For example, it might be leads.
Jarryd Holmes:so when we're offering the leads tool, white label suite, it's
Jarryd Holmes:like, okay, so your issue is leads.
Jarryd Holmes:Let us talk about that.
Jarryd Holmes:And so then it's like comparison.
Jarryd Holmes:So if you're running meta ads, you'll find that your typical lead cost might
Jarryd Holmes:sit between 10 to $15 to start off with, and then it starts to creep.
Jarryd Holmes:here's some solutions where we can give you 300 leads in
Jarryd Holmes:under 30 seconds, as an example.
Jarryd Holmes:And we talk a bit about that.
Jarryd Holmes:It might be talking about Google ads, but then working, letting them know that
Jarryd Holmes:there's competition with the industry, but then also different locations,
Jarryd Holmes:some places that are more the metro areas or real estate in metro areas.
Jarryd Holmes:Very expensive, right, to get into.
Jarryd Holmes:So it's trying to find ways where you can get the cut through, when you're doing it.
Jarryd Holmes:This is why I still believe that traditional media has a place as well
Jarryd Holmes:Vit, because traditional media is a lot less noisy than what it used
Jarryd Holmes:to be, and it's more cost effective than what it used to be, right?
Jarryd Holmes:Because they still have an audience.
Jarryd Holmes:If, if your, if your market is local, they still have an audience, right?
Jarryd Holmes:Even if your market's not local, if it's somewhere else and they've got a
Jarryd Holmes:local audience, then newspapers, print advertise, newspapers, radios and TV
Jarryd Holmes:could be the perfect opportunity for you because now it's nowhere near as noisy.
Jarryd Holmes:Perfect example.
Jarryd Holmes:When we run our voice AI ads, I know, I know that mine is being
Jarryd Holmes:smashed out there with like 20 other people or 20 other businesses.
Jarryd Holmes:So then I need my USP.
Jarryd Holmes:My USP is my background's been sales and marketing for the last 10 years.
Jarryd Holmes:The other people that they're, that we're seeing in the market or hearing
Jarryd Holmes:from in the market are businesses that are doing ai, that are trying to
Jarryd Holmes:treat it like a transaction service.
Jarryd Holmes:So pay here, get the thing right?
Jarryd Holmes:Very, very Google like, here's a few buttons that you can click.
Jarryd Holmes:Great.
Jarryd Holmes:You're running Google Ads.
Jarryd Holmes:Will it get you the same results as someone that knows that space really
Jarryd Holmes:well and is like trying to ensure that you're getting the best cost per click.
Jarryd Holmes:relevant scores and things like that.
Jarryd Holmes:Definitely not, but it's a service that people can start to finish, click on
Jarryd Holmes:to get what they think is the result.
Jarryd Holmes:It's the same as Facebook service with boosting a post, right?
Jarryd Holmes:Very simple to boost a post.
Jarryd Holmes:Is it the best thing that we should be doing?
Jarryd Holmes:No, it's not.
Jarryd Holmes:But a lot of people just go, well, I, I, I'm doing the right thing 'cause
Jarryd Holmes:I'm marketing my business and therefore I'm doing it right By doing it this
Jarryd Holmes:way, because Facebook said you'll reach more people, put $20 into this.
Jarryd Holmes:Right?
Jarryd Holmes:And so that's why you can lose a bit of noise by, by breaking into that.
Jarryd Holmes:And I feel like I've, I've gone on a real big side mission to the question
Jarryd Holmes:that you've asked, but what, what we do is we, we talk about having the USP of.
Jarryd Holmes:My background being in sales and marketing.
Jarryd Holmes:Then the fact that this year I won an accolade from Billie Jean,
Jarryd Holmes:you know, for, for our voice, ai, our funnel and things like that.
Jarryd Holmes:Then I talk about the Australian AI Awards and that we're a national
Jarryd Holmes:Australian AI Awards finalist.
Jarryd Holmes:I then tell them that I've been doing this for the past 10 years.
Jarryd Holmes:Almost everyone comes back to me like, oh, you've been doing AI for 10 years,
Jarryd Holmes:thinking that I'm trying to get myself caught out by being full of shit.
Jarryd Holmes:I'm like, no, I've been doing sales and marketing for the last 10 years.
Jarryd Holmes:I've been doing AI since it's become publicly available.
Jarryd Holmes:Right?
Jarryd Holmes:And, and there's a difference.
Jarryd Holmes:I said, so I'm not here to cash cow when I jump on calls with people.
Jarryd Holmes:I'm not here to cash cow.
Jarryd Holmes:I'm here to provide a strategy.
Jarryd Holmes:So if the strategy doesn't make sense to give you a voice agent, then I'm
Jarryd Holmes:not gonna try and offer it to you.
Jarryd Holmes:But then I can jump on the same call.
Jarryd Holmes:And what they love, or what I find that they love is that I'm not
Jarryd Holmes:trying to hone in on the voice agent.
Jarryd Holmes:I'm trying to understand the reason for wanting a voice agent.
Jarryd Holmes:Because sometimes Vit, I have people that jump on there and they're like, I go, how
Jarryd Holmes:many calls are you getting Roughly a day?
Jarryd Holmes:They're like, oh three.
Jarryd Holmes:I went, okay, are you getting those calls?
Jarryd Holmes:Yeah.
Jarryd Holmes:Yeah.
Jarryd Holmes:You're answering them.
Jarryd Holmes:Yeah.
Jarryd Holmes:All right, so, so help me understand.
Jarryd Holmes:What did you want a voice agent for?
Jarryd Holmes:Oh, I just saw it.
Jarryd Holmes:I thought it'd be cool.
Jarryd Holmes:I'm like, well, it's right now, it's gonna be an added expense.
Jarryd Holmes:Is there a reason why you don't have your phone ringing that much?
Jarryd Holmes:Oh, well I'm having trouble with leads.
Jarryd Holmes:Right.
Jarryd Holmes:Well, it doesn't sound like you've got a lead handling issue.
Jarryd Holmes:It sounds like you've got a lead issue.
Jarryd Holmes:Let me talk to you about our GPP optimizer and the AI and how that integrates so
Jarryd Holmes:that we can help you get more leads, get more inquiries, so then it makes
Jarryd Holmes:more sense to get a voice AI assistant.
Jarryd Holmes:Right.
Jarryd Holmes:Very different to someone that's only selling one thing though.
Jarryd Holmes:'cause they'll try and batten you down and, and go, you need a voice agent.
Jarryd Holmes:You need a voice agent.
Jarryd Holmes:Sometimes they don't.
Jarryd Holmes:And so this is why I like having our product offering because then
Jarryd Holmes:we can cross sell if we need to.
Jarryd Holmes:We, we just change gears and go, this doesn't look right, and then we change it.
Jarryd Holmes:Did I answer the question?
Vit Muller:Oh, mate.
Vit Muller:Yeah.
Vit Muller:Big time.
Vit Muller:Yeah, I love it.
Vit Muller:Obviously, you've been trying different things, different offers,
Vit Muller:and now you've got a really good, a basket full of cool little lovers
Vit Muller:that you've got like a flywheel.
Vit Muller:Like, if this doesn't work, that works, and if that works, then
Vit Muller:we can stack it the next thing.
Vit Muller:So I really liked that because, you know, for a long time for myself, I got myself
Vit Muller:sort of pigeonhole in doing the snapshot stuff and then this podcast stuff, and
Vit Muller:then as of later I've just been really dialed in a bit more on the SaaS thing.
Vit Muller:So I feel like I'm a little bit behind on three things, but, but I gotta say,
Vit Muller:with the webinars, like I'm a hundred percent, like it's actually, I can see
Vit Muller:it working like it's still pretty early to say like, I've been doing this weekly
Vit Muller:workshop and you know, you've been a good mate and showing up to support, but,
Vit Muller:you know, people are coming back, like people who have been, and don't just me
Vit Muller:like you because, you know, but like, there've been people who are coming back.
Vit Muller:So I feel right now, I've, I feel confident like the values there
Vit Muller:because people are coming back.
Vit Muller:It's like, I'm, it's just like a common sense thing tells me that
Vit Muller:like, well if, if, if was shit then they wouldn't have, right?
Unknown:That wouldn't be back.
Vit Muller:yeah.
Vit Muller:So, so I just need to, pepper, pepper it with some arts and then actually
Vit Muller:drive lot because I don't know about you, but like, I like to test just
Vit Muller:organically before I run arts against it.
Vit Muller:I dunno if this's the right way or wrong way, but like, you know, it's kinda like
Vit Muller:maximizing your, your own network first and then going into, into ads, right?
Jarryd Holmes:Yeah.
Jarryd Holmes:I love, I love that you've mentioned this and I think both
Jarryd Holmes:are, both are super sensible.
Jarryd Holmes:If you've got a good following where you can get some organic reach to really
Jarryd Holmes:be to something, I, I say go for it.
Jarryd Holmes:If you don't, like with the voice agents, I, I was like, wonder
Jarryd Holmes:if people actually want this.
Jarryd Holmes:Like we've, we've got ours, we've got Alfred, the uk,
Jarryd Holmes:accent, voice agent named Alfred.
Jarryd Holmes:It's almost like, I, I did that because of Batman.
Jarryd Holmes:So having the UK accent and then calling him Alfred.
Jarryd Holmes:But, I thought, well, we're using it, but are we just using
Jarryd Holmes:it 'cause it's a gimmicky thing that we think is really cool?
Jarryd Holmes:Or do people actually want to look at using this?
Jarryd Holmes:And the use cases start to come through when you start talking to people.
Jarryd Holmes:The other thing is that you then find out what else they've tried Vit.
Jarryd Holmes:So just quickly going back to the voice agent, I had one person sign up with us.
Jarryd Holmes:our setup is, for, for basic voice AI setup, it's $500 for a setup fee.
Jarryd Holmes:It's 3 9 9 a month.
Jarryd Holmes:And this guy literally told our close bot, agent, it was too expensive.
Jarryd Holmes:And what we then found out was our speed, the lead got him on the
Jarryd Holmes:call because of our close bot agent through text talking to him, right?
Jarryd Holmes:He actually went, wow, if they're doing this while talking to me and I know
Jarryd Holmes:it's not a human, what else can they do?
Jarryd Holmes:So that helped build credibility by having a healthy conversation
Jarryd Holmes:back and forwards using close bot.
Jarryd Holmes:But then when we jumped on the call, he told me, I said, look, you know, I, I
Jarryd Holmes:seen, through, through our conversation that price is a factor for you.
Jarryd Holmes:So do you wanna tell me more about that?
Jarryd Holmes:Because you mentioned that, that it was out a price range, and I can
Jarryd Holmes:appreciate that my ads are being served with others where they're
Jarryd Holmes:charging 15 to $30 for a voice agent.
Jarryd Holmes:And I know people have tried that, but the difference is that if
Jarryd Holmes:you use them, you don't get us.
Jarryd Holmes:And by having us, we work with you, we'll update the agent, we'll change things,
Jarryd Holmes:your services, your times, whatever that looks like, we'll work with you to
Jarryd Holmes:keep working on that agent so that it stays current and that it doesn't break.
Jarryd Holmes:And then he goes, oh, I, I'll just stop you there.
Jarryd Holmes:I'll just stop you there.
Jarryd Holmes:And I went, okay.
Jarryd Holmes:He goes, I, I know I said that it, it was about the price.
Jarryd Holmes:It wasn't about the price.
Jarryd Holmes:He goes, I know, I know I said that, but I was actually just
Jarryd Holmes:trying to throw your AI off.
Jarryd Holmes:I was just trying to see if it would stop talking to me.
Jarryd Holmes:And it just kept on handling my objections.
Jarryd Holmes:So the reason why we're here is because of your agent.
Jarryd Holmes:He goes,
Vit Muller:brilliant.
Jarryd Holmes:exactly.
Jarryd Holmes:He goes, plus he goes, I have tried those $15 ones.
Jarryd Holmes:I have.
Jarryd Holmes:He goes, they are so bad, they just pay for a subscription.
Jarryd Holmes:And that's all you get.
Jarryd Holmes:You don't get any help.
Jarryd Holmes:You don't know what you're doing.
Jarryd Holmes:And this is why the USP is so important Vit, and, and to test the
Jarryd Holmes:market and see if people want it.
Jarryd Holmes:Because notice on 3, 9, 9 a month for our voice agent, right?
Jarryd Holmes:And there's alternatives for 15 to $30 to do the exact same thing.
Jarryd Holmes:They're not getting the strategy, they're not getting the 10
Jarryd Holmes:years in marketing and sales.
Jarryd Holmes:They're not getting the, the upsell of what I spoke to that guy about and
Jarryd Holmes:said, right now this is the issue.
Jarryd Holmes:You're missing like 40 calls a day.
Jarryd Holmes:Let's start here knowing that you're service-based, with
Jarryd Holmes:what you're doing with solar.
Jarryd Holmes:The next sensible thing that makes sense is looking at the service
Jarryd Holmes:area and how we can get you in the map pack in Google, right?
Jarryd Holmes:And then we, we, we talk about stacking it.
Jarryd Holmes:It's like, oh, let's talk more about that.
Jarryd Holmes:I'm like, well, we can, let's just get this right first, build some
Jarryd Holmes:trust, show you that it works, and then we can go into that.
Jarryd Holmes:And so this goes back to the webinars because webinars worked out really
Jarryd Holmes:well for us, and we did it during December and January when everyone
Jarryd Holmes:says that business deals are dead.
Jarryd Holmes:And I just call bullshit on that time.
Jarryd Holmes:on, on that, if you've got a good enough offer and people need help,
Jarryd Holmes:you tell me, Vit, when it's December time and then everyone's taking four
Jarryd Holmes:weeks off, are you turning off and not thinking about your business once
Vit Muller:Not me.
Vit Muller:No.
Jarryd Holmes:and not, not many others either, unless they've got an incredible,
Jarryd Holmes:leadership team that's in there to help.
Vit Muller:yeah, and also that time is like, actually you wanna
Vit Muller:capitalize on, it's a special time.
Vit Muller:It's, you're getting into, it's obviously, I mean, the Black Friday
Vit Muller:leading into Christmas, it's like the biggest, you know, shopping opportunity.
Vit Muller:but then you lead it into this December time and people start to like, reflect
Vit Muller:on, it's like an interesting thing.
Vit Muller:Like people start to reflect on the year and they also start to plan for
Vit Muller:this new clean slate in the new year.
Vit Muller:So they are actually in this prime mode.
Vit Muller:They're actually thinking about how the heck, because year by
Vit Muller:year, you know, we have this thing called life and it's not forever.
Vit Muller:So naturally like, I don't know for you, but like for me, it's like, it
Vit Muller:just makes me realize the, you know, the thing that like, it's not forever,
Vit Muller:like we are here for a short timeframe.
Vit Muller:So it's like thinking what works, thinking what didn't, and it'd
Vit Muller:be stupid to do certain things certain way, same way that I did.
Vit Muller:so let's plan ahead.
Vit Muller:Let's, and that, that's when you start to get into a goal setting and
Vit Muller:you know, starting to like plan and vision and what you wanna do different.
Vit Muller:So it makes perfect sense to actually market to that audience
Vit Muller:because if nobody else is, then you actually get an advantage.
Vit Muller:And
Jarryd Holmes:Yes.
Vit Muller:and then the January one is like, well the January
Vit Muller:tends to be a little bit quiet.
Vit Muller:Some people are on holidays and all that.
Vit Muller:So by the time they get back off holidays, what I find is like now they're chasing
Vit Muller:their tail, like trying to wake up.
Vit Muller:It's like, wait, you kind of missed the boat.
Vit Muller:Like that.
Vit Muller:This is type of stuff that you actually should be planning like from mid
Vit Muller:November up to December and you know, prior preparation pres performance.
Vit Muller:Right?
Vit Muller:We know it.
Vit Muller:Like a good one is in the fitness industry, right?
Vit Muller:For a long time I've been working with gyms, managing gyms, and one thing that
Vit Muller:we always did, and it's like a repeating thing, but it just works every year.
Vit Muller:New Year's resolutions, right?
Vit Muller:You wanna hit that market when they, when it's hot, people
Unknown:Get fit with Vit.
Vit Muller:get fit with, actually I had that as a, I had
Vit Muller:that, I had that as a slogan.
Vit Muller:You got it.
Vit Muller:So, but you know, you get it.
Vit Muller:if, if you're trying to, if you're trying to be ready for it, well you're
Vit Muller:not gonna, like, there's campaigns like that, you have to plan ahead a little
Vit Muller:bit and start planting de seed into the people's heads a little bit as well.
Vit Muller:And that, that you can't do that in January.
Vit Muller:In January everybody's like camping with their families and stuff, and as
Vit Muller:soon as they get back, they've already probably made their mind up from the
Vit Muller:offers that they've seen in three, during, December or Black Friday.
Jarryd Holmes:Yes.
Jarryd Holmes:Correct.
Jarryd Holmes:And, and I, I love, I love how you've positioned this because that's how
Jarryd Holmes:we've seen it during this time.
Jarryd Holmes:So we're running a weekly webinar through December and January and we brought
Jarryd Holmes:on 26 new clients in that time, right?
Jarryd Holmes:Which is huge.
Jarryd Holmes:And what we did is we ran a lead webinar.
Jarryd Holmes:And what we had with that is we had white label suite that was providing
Jarryd Holmes:the leads, and then we provided a system that did five emails to a VSL.
Jarryd Holmes:If they went to that VSL, then they had five follow up emails.
Jarryd Holmes:Very, very simple setup, you know, and when we built it out, we kind of
Jarryd Holmes:just built something, again, as a beta to test it, to see what would happen.
Jarryd Holmes:And we got an influx of people joining us.
Jarryd Holmes:And then we realized really quickly that building out a standard
Jarryd Holmes:VSL for everyone takes time.
Jarryd Holmes:So then that weekend we doubled down and we took that landing page and
Jarryd Holmes:we custom valued the shit out of it.
Jarryd Holmes:Absolutely everything that could be custom valued we did.
Jarryd Holmes:So, you know, hello, custom value name in this video you are gonna get.
Jarryd Holmes:And then we took the five, benefit, the five benefits of them watching the,
Jarryd Holmes:the VSL custom value for all of those, the reviews, custom values about the
Jarryd Holmes:business, three different custom values so that it wasn't all clumped together.
Jarryd Holmes:You know, about the owner, same thing.
Jarryd Holmes:And then the contact information.
Jarryd Holmes:So notice that we had the influx and we went, okay, proof of concepts worked.
Jarryd Holmes:Again, we've proven that this works, but now we're finding that we're
Jarryd Holmes:our onboarding's taking longer.
Jarryd Holmes:How do we fix this?
Jarryd Holmes:And then we quickly went in and did the custom values to get that all sorted out.
Jarryd Holmes:So then we started bringing in these people, and this is why
Jarryd Holmes:I've, this is why I win, and this is gonna annoy a lot of people.
Jarryd Holmes:That hear this, because you and I have spoken about this multiple times.
Jarryd Holmes:Everyone tells you to niche down on, on something like niche, down on an industry.
Jarryd Holmes:You know, go after mechanics, go after lawyers, white collar, whatever.
Jarryd Holmes:And every time I've tried to do that, I failed.
Jarryd Holmes:Even in the marketing game when I was cold calling people, I
Jarryd Holmes:just went where the market was.
Jarryd Holmes:And so I was just cold calling people and my, my products were my niche and this
Jarryd Holmes:is the way that we're doing things now.
Jarryd Holmes:And I, I won't change it because we had someone convince
Jarryd Holmes:us to change it last year.
Jarryd Holmes:And again, we got burnt.
Jarryd Holmes:The moment we start focusing on the problems that are solved
Jarryd Holmes:with the products, that's what works really well for us.
Jarryd Holmes:That's what works really well for me.
Jarryd Holmes:When I can, can, can convey that to the team.
Jarryd Holmes:Because for the perfect example, if they don't need a voice agent, right?
Jarryd Holmes:But then we can help them with leads and then we're using like Google
Jarryd Holmes:business profile optimization.
Jarryd Holmes:We are niching by our products and we can shift to do whatever that is.
Jarryd Holmes:So when we got that together, the webinar worked really well.
Jarryd Holmes:It was very low price point.
Jarryd Holmes:So we had some people that loved the low price point because they're in a spot
Jarryd Holmes:where they were desperate for an outcome.
Jarryd Holmes:So not your ideal client because the $97 that you were getting from
Jarryd Holmes:them was the only $97 that they had to budget towards it, and they
Jarryd Holmes:were hoping that you were gonna be the gift to solve all the problems.
Jarryd Holmes:As opposed to some other people that would sign up for $97 and go,
Jarryd Holmes:what a great deal to get started.
Jarryd Holmes:And now those people are paying us $1,100 a month, right?
Jarryd Holmes:Because they're an established business, they could see the
Jarryd Holmes:value in what it was doing.
Jarryd Holmes:And then they went, what else can these people do for us?
Jarryd Holmes:And that's where we then went with the leads, with a voice agent, with
Jarryd Holmes:a chat bot, with GPP optimization so that we can build out more assets,
Jarryd Holmes:or, or more marketing strategies for them to do different things.
Jarryd Holmes:So webinars work, but the thing to be careful of is if you, if you're
Jarryd Holmes:going in with a price point, if you go in with a low price point,
Jarryd Holmes:you will appease a lot of people.
Jarryd Holmes:But then you might get the people that you don't necessarily want.
Jarryd Holmes:And you've gotta factor in the time that you've gotta spend with that person.
Jarryd Holmes:Because if you don't spend time with 'em, I've got another good friend
Jarryd Holmes:that does webinars in the SaaS space, and when he was providing them
Jarryd Holmes:the service, massive churn, right?
Jarryd Holmes:Massive churn, because they were given the keys to the castle.
Jarryd Holmes:They didn't know how to run anything.
Jarryd Holmes:So what happens?
Jarryd Holmes:People sign up on a good deal, they find it too hard to use
Jarryd Holmes:anything, and then they bail, right?
Vit Muller:alternative is you have to spend a lot of time with them to get them
Vit Muller:indoctrinated, but if you haven't got it delved in and, done in a scalable way,
Vit Muller:way, like courses, videos, and things like that, now you're spending a lot of
Vit Muller:time, so that's not profitable either.
Jarryd Holmes:you, you've gotta put a price on your time.
Jarryd Holmes:Absolutely.
Jarryd Holmes:You gotta put a price on your time.
Jarryd Holmes:Like the people that know us well, that, that come from the ads,
Jarryd Holmes:but then get to talking to me.
Jarryd Holmes:They go after this, when I sign up, how do I stay connected to you?
Jarryd Holmes:Because I, I help them identify that I'm the guy that might be in charge,
Jarryd Holmes:but it doesn't mean I'm gonna be there every single time to talk to you about
Jarryd Holmes:something because my time's valuable.
Jarryd Holmes:But my team will, and they're very capable.
Jarryd Holmes:The team's very capable.
Jarryd Holmes:You know, RJs the 2IC based in the Philippines, he knows the business
Jarryd Holmes:better than I do back to front.
Jarryd Holmes:And so we, we let them know that, to build trust and credibility, right?
Jarryd Holmes:You've gotta help them see the trust in your, your team, not just you.
Jarryd Holmes:Otherwise you can't scale back because they need you.
Jarryd Holmes:Right?
Vit Muller:had that.
Vit Muller:Yeah, no, absolutely.
Vit Muller:Yeah.
Vit Muller:I was just gonna say, to follow up on that, while I was in Dallas, I had a
Vit Muller:customer emailing me and I said to him, look, I fixed it was a small little thing,
Vit Muller:so I jumped in, I fixed it for him, and, but I said, look, I'm, I've got team,
Vit Muller:I'm in partnership HL Pro Tools, right?
Vit Muller:So we've got 24 7 live chat.
Vit Muller:You jump on it, you're not gonna be very long at the most, maybe two minutes.
Vit Muller:And the guys are there, ready to go, ready to answer
Vit Muller:questions, ready to help you out.
Vit Muller:I said to him, look, you better using that because every time you email me.
Vit Muller:You're gonna, you're gonna wait.
Vit Muller:I'm doing other things like I'm, not here to like stare my email every day.
Vit Muller:So you better like, use that chat widget.
Vit Muller:And so there's a bit of that education, right?
Vit Muller:Or the other day it was like another customer said, you know,
Vit Muller:is there an email address that I can send instead of the widget?
Vit Muller:I just hate waiting.
Vit Muller:Which was a really weird one because in a way we think about it, you send
Vit Muller:out an email, what you are gonna be waiting,  chat widget is, they're not
Jarryd Holmes:I, I, I, I agree with you a hundred percent, but here's the thing
Jarryd Holmes:with email, email's not like sna mail.
Jarryd Holmes:People know that it's instant, so they expect you to be in your emails ready
Jarryd Holmes:to reply, and it's absolute bullshit.
Jarryd Holmes:I, I was gonna share this at the end of you.
Jarryd Holmes:You mentioning this for, for my hack, and you've seen my hack.
Jarryd Holmes:I'm sure you have because you and I exchange emails.
Jarryd Holmes:If anyone emails me, I have a permanent away message that tells people that
Jarryd Holmes:I'm out making magic with my clients.
Jarryd Holmes:Right.
Jarryd Holmes:Their, their, their email is important, but I'm out making magic, doing big things
Jarryd Holmes:to try and impact the people that are working with us, which means I haven't
Jarryd Holmes:got my head down in my emails, right?
Jarryd Holmes:It's not something that I, I, I'm scanning every, every minute of the day.
Jarryd Holmes:I check it at set times throughout the day, and so I go,
Jarryd Holmes:if it's urgent, send me a text.
Jarryd Holmes:Right.
Jarryd Holmes:So those that are clients that have my number, they can
Jarryd Holmes:send me a text if it's urgent.
Jarryd Holmes:Guess how many times I hear from someone when it's urgent?
Vit Muller:never.
Jarryd Holmes:Never.
Jarryd Holmes:But when someone sends that email, they think it's the most urgent
Jarryd Holmes:thing in the world until they get that, and then they call their jets
Jarryd Holmes:a bit and they go, oh, all right.
Jarryd Holmes:I guess I just have to wait here and Jared will get back to
Jarryd Holmes:me, and then I get back to 'em.
Jarryd Holmes:They're like, oh, that's great.
Jarryd Holmes:Thanks so much for doing that.
Jarryd Holmes:So anyone listening, that is one thing there where you can get your time back
Jarryd Holmes:just by blocking out your emails and saying that you won't run back to people.
Jarryd Holmes:Because the moment people see that instant TikTok gratification, where
Jarryd Holmes:you are replying to them, then they know that they can do that.
Jarryd Holmes:You've just set the standard,
Vit Muller:You've conditioned them.
Vit Muller:Yeah.
Jarryd Holmes:them.
Jarryd Holmes:Yeah.
Jarryd Holmes:Really well said.
Vit Muller:there's gonna be a scale of equal value.
Vit Muller:Like, if it's not win-win for everybody, that's not a good business model.
Vit Muller:Right?
Vit Muller:Like, if 69 was a business model, what would it look like?
Vit Muller:Win-win deals only.
Vit Muller:Right.
Jarryd Holmes:Exactly.
Jarryd Holmes:Right.
Jarryd Holmes:Top to bottom,
Vit Muller:So I've got one of those where that's coming from, mate.
Vit Muller:I've prepared myself.
Vit Muller:Well, you know, you, you backed me, you backed me.
Vit Muller:You want it to be on the 69, so, you know, I gotta set up, I,
Jarryd Holmes:We are here to have a good time.
Vit Muller:live up to the expectation.
Vit Muller:alright, we're from here.
Vit Muller:I wanna talk about, just stay on that topic, with the.
Vit Muller:If you, if you're okay with the sharing on what worked for you,
Vit Muller:I mean, you already outlined it.
Vit Muller:can we like, dissect it a little bit more that VSL that you did
Vit Muller:in, into the free leads offer of, White Label Suite last year?
Vit Muller:Because I know you told me about it and I never really, I never really
Vit Muller:jumped on it and I should have.
Vit Muller:but for the guys that are listening, I think, I think that's like one
Vit Muller:thing that could help a lot of people because you know, like, somebody like
Vit Muller:me, I'm super A DHD and I get really distracted and I like, I like to tinker
Vit Muller:of stuff and I'm OCD and perfectionist.
Vit Muller:So I mean, we talked about it like you, you're better with sales than I do, right?
Vit Muller:Than I am.
Vit Muller:but then there are other
Jarryd Holmes:You are better at systems than I am.
Vit Muller:Yeah.
Vit Muller:So, so yeah.
Vit Muller:So can you break down that, that offer?
Vit Muller:So it was, it was offering free leads using, White Label Suite,
Vit Muller:those leads that you then put into client, sub account into the system.
Vit Muller:Let me see if I get it right.
Vit Muller:Right.
Vit Muller:So you put them
Jarryd Holmes:Actually, you, you're talking about our
Jarryd Holmes:model that we tested before.
Jarryd Holmes:We did webinars.
Jarryd Holmes:We did this as well.
Vit Muller:Yes.
Jarryd Holmes:That's right.
Jarryd Holmes:We did actually do this.
Jarryd Holmes:So yeah, please go on.
Jarryd Holmes:Yep.
Vit Muller:All right.
Vit Muller:So you approach particular business in a particular industry and say,
Vit Muller:Hey look, I can get you leads.
Vit Muller:We know how White Label Suite works.
Vit Muller:It's amazing.
Vit Muller:You just put industry, you put thing, you put location and it spits it out for you.
Vit Muller:So then what?
Vit Muller:So because you can't do like mass scale 'cause that's burning out, you're
Vit Muller:better off using instantly for that.
Vit Muller:But you did it through a GHL.
Vit Muller:So that means small number, like 20 a day or something.
Vit Muller:And so you send out an email with an offer.
Vit Muller:Do you have the link to the, so then they go to, at some
Vit Muller:point they go to a landing page.
Vit Muller:We either got a custom video that, that the client records and you give
Vit Muller:client a script what to say, what's on that video, what are you pitching?
Jarryd Holmes:So, so I feel like we're talking about two things here, right?
Jarryd Holmes:Because we originally did a VSL before the webinar, so be before when
Jarryd Holmes:we were doing our own leads tool.
Jarryd Holmes:So we, we were offering the leads to people and we did a VSL and
Jarryd Holmes:our call to action was 23 leads.
Jarryd Holmes:Now White Label Suite are amazing and they provided a template.
Jarryd Holmes:I, I don't like using the same thing as everyone else 'cause I don't
Jarryd Holmes:wanna be seen like everyone else.
Jarryd Holmes:I want it to have a bit of our own USP.
Jarryd Holmes:So our, funnel designer then took the core information and then added
Jarryd Holmes:in additional things that I wanted, which was like trying to talk about
Jarryd Holmes:pain points and other areas like that.
Jarryd Holmes:We then built out that landing page and then we use a leads tool.
Jarryd Holmes:We threw together a couple of industries.
Jarryd Holmes:Again, because I don't niche by industry, I niche by product.
Vit Muller:right.
Vit Muller:So you, you niche by what, what would, like reputation management,
Vit Muller:who would that be relevant to?
Vit Muller:And
Jarryd Holmes:correct.
Jarryd Holmes:You know, and so reputation management's practically everyone, but when, when we're
Jarryd Holmes:talking about reputation management, we get them in with reputation management,
Jarryd Holmes:but then ultimately we want to sell them the Google Business profile optimization
Jarryd Holmes:with our AI in it, because that's a thing then that is actually helping them to
Jarryd Holmes:show up more in the map section, right?
Jarryd Holmes:Because you've got your Google ads at the top, we're side missioning here,
Jarryd Holmes:but you've got your Google ads at the top, you've got your maps in the middle,
Jarryd Holmes:and then you've got organic below it.
Jarryd Holmes:And that is probably gonna change soon because you know, AI is an impact.
Jarryd Holmes:You've got,
Vit Muller:chat GPT is just, is span me last 48 hours.
Vit Muller:They've just launched Atlas.
Vit Muller:Right?
Vit Muller:The new internet browser.
Jarryd Holmes:Which, who knows how that's gonna hit.
Jarryd Holmes:It's absolutely gonna disrupt Google.
Jarryd Holmes:Without question.
Vit Muller:big time.
Jarryd Holmes:The, the interesting part with this right, is you can
Jarryd Holmes:spend money on Google ads and you've always gotta pay for every time
Jarryd Holmes:someone clicks on the ad, regardless of whether they're serious or not.
Jarryd Holmes:Google Maps, everyone sees as a free place where you just make a listing.
Jarryd Holmes:I've done it now.
Jarryd Holmes:And then you leave it alone.
Jarryd Holmes:They don't optimize it, they don't put in all their services, they don't
Jarryd Holmes:put in their service areas, they don't put in their socials, they
Jarryd Holmes:don't update it with posts or videos.
Jarryd Holmes:They basically leave it there to die once they've set it
Jarryd Holmes:up, but they've done it right.
Jarryd Holmes:So they, they tick the box and go, great, I'm doing that.
Jarryd Holmes:Then you've got SEO and can I swear on here?
Vit Muller:Yeah, mate.
Jarryd Holmes:I fucking hate SEO.
Jarryd Holmes:I hate it.
Jarryd Holmes:I've been with the largest media agency businesses privately owned in Australia,
Jarryd Holmes:and I've seen so many different ways that people come through with SEO and
Jarryd Holmes:different ways that they try to spin it and then you'll have a problem, and then
Jarryd Holmes:there'll be four different big giants in SEO that will then give you five
Jarryd Holmes:different ways that it should be done.
Jarryd Holmes:No one knows what they're doing in that space effectively.
Jarryd Holmes:Right?
Jarryd Holmes:I would love to find someone that knows high level and SEO really well, because
Jarryd Holmes:I'd love to know that person and how they could actually help change a lot
Jarryd Holmes:of businesses that are building websites on high level at the moment, right?
Jarryd Holmes:This is me side missioning again, but I, I have been looking around for that
Jarryd Holmes:person that would put their hand up and be brave enough to go, I do that
Jarryd Holmes:really well, but no one comes to mind.
Jarryd Holmes:And even when I was using, GHL Central to, to work with Nick and
Jarryd Holmes:ask him, because I knew he had his directory on there, I was like, who?
Jarryd Holmes:Who's approached you saying that they can do this?
Jarryd Holmes:And same thing.
Jarryd Holmes:There weren't anyone there that was talking specifically about
Jarryd Holmes:GHL or under like $2,000 a month.
Jarryd Holmes:Whereas with Google Business Profile Optimization, you can generally do it
Jarryd Holmes:for about four to $600 a month, right?
Jarryd Holmes:Not as an agency, as a consumer.
Jarryd Holmes:And the benefit there is 60 to 85% of traffic is actually
Jarryd Holmes:clicking through on the maps.
Jarryd Holmes:Even if you look at your own actions when you're looking up somewhere to
Jarryd Holmes:eat and things like that, you are looking for a local search result.
Jarryd Holmes:When I was in Melbourne, I looked up places to eat and all these pins
Jarryd Holmes:dropped in the map, and I was really sick at that time, really sick.
Jarryd Holmes:So I just wanted an old school palmy.
Jarryd Holmes:I just wanted to keep it really easy.
Jarryd Holmes:So then what happens is I then put in parmy and what happens is in the map,
Jarryd Holmes:it then looks for someone's review where they've said how amazing a parmy is.
Jarryd Holmes:And then I go there.
Vit Muller:you listening, we're Aussies here for, for those of you us folks,
Vit Muller:we talk, we talking about, it's like a chicken schnitzel with chicken parmigiana.
Vit Muller:Yeah, it's,
Jarryd Holmes:Yes.
Jarryd Holmes:Yeah, yeah.
Jarryd Holmes:All the good stuff where it's got, your sauce and your cheese and
Jarryd Holmes:everything, jammed on top, surf and turf, whatever, whatever you want.
Jarryd Holmes:But I, I, I bring that up for that, that reason right is look at the
Jarryd Holmes:power that the maps played, but also the reviews that are there.
Jarryd Holmes:So if you optimize your Google business profile effectively, you can do this.
Jarryd Holmes:Perfect example.
Jarryd Holmes:We did this for a skip business.
Jarryd Holmes:and that was week two, 14 days was when I caught up with you in
Jarryd Holmes:Sydney for the SaaSprenuer event.
Vit Muller:Yeah.
Vit Muller:Right.
Jarryd Holmes:We'd just finished the  SaaSprenuer event, and I
Jarryd Holmes:was heading out to see my family.
Jarryd Holmes:So I was traveling on a train.
Jarryd Holmes:Ping the report comes up into my inbox.
Jarryd Holmes:I'm like, oh, I can't wait to see what this has done.
Jarryd Holmes:And in 14 days, right, 14 days, eight out of the 10 service keywords,
Jarryd Holmes:he was in the top three positions
Vit Muller:Brilliant.
Jarryd Holmes:before that.
Jarryd Holmes:He didn't have a website at the time, he didn't have a website.
Jarryd Holmes:And we still got him to outrank all of his competitors with no
Jarryd Holmes:website and a Facebook page.
Jarryd Holmes:And he literally told me, had a guy buy a bin and then come
Jarryd Holmes:back and get another four.
Vit Muller:That's awesome.
Vit Muller:You know, and so I think it's also good because in, if you're doing
Vit Muller:it in like an less saturated area, it's actually lower hanging fruit.
Vit Muller:Like it's, those type of services are like, I, I wouldn't think there is that
Vit Muller:many, skipping competitors either, right?
Vit Muller:So it's sometimes like they just need a little bit extra and actually
Vit Muller:to get a really quick upside.
Vit Muller:so yeah, it just goes to show there's a lot of money to be made for everybody
Jarryd Holmes:let, let me, what I love about this, let, let me add to this,
Jarryd Holmes:'cause this will help people, right?
Vit Muller:yeah,
Jarryd Holmes:When, when you do this, say you get someone on board
Jarryd Holmes:and it's an industry we've gone, wow, that's got really good results.
Jarryd Holmes:Again, I don't, niche by industry, the bin hire business
Jarryd Holmes:did really well, really well.
Jarryd Holmes:So I can't, I can't get everyone in the same location to then buy
Jarryd Holmes:in on that product because it's really an exclusivity, right?
Jarryd Holmes:Of those people being the only ones who can go in there.
Vit Muller:it's, you be cannibalizing on the trust that you
Jarryd Holmes:That's right.
Jarryd Holmes:So what did I do?
Jarryd Holmes:I made a four minute Loom video going, Hey, this is Jarryd from Boulder Digital.
Jarryd Holmes:So good to see you.
Jarryd Holmes:wanted to reach out to you because we've just been working with this skip in
Jarryd Holmes:business that's been getting incredible results and I'm, I'm gonna literally
Jarryd Holmes:show these to you now so that you can see the impact that we are making with AI
Jarryd Holmes:in the local market, because I've got an opportunity for you, and if you find this
Jarryd Holmes:is a good fit, we want to hear from you.
Jarryd Holmes:Then I go into showing the reporting, how it all works, literally googling
Jarryd Holmes:everything and showing that we're actually getting those results
Jarryd Holmes:that you were showing up in those.
Jarryd Holmes:And then I go, if you're interested, just let us know.
Jarryd Holmes:There was only seven skip in businesses in there.
Jarryd Holmes:We then got two replies there.
Jarryd Holmes:That's two leads.
Jarryd Holmes:That's a huge conversion rate.
Vit Muller:Yeah.
Vit Muller:I mean,
Jarryd Holmes:first person said yes, then he said no.
Jarryd Holmes:Then he said yes.
Jarryd Holmes:Then he said no.
Jarryd Holmes:he said yes.
Jarryd Holmes:Then he said no, all in one day.
Jarryd Holmes:And the reason why is he goes.
Jarryd Holmes:I know that this will impact me, but I'm at the top.
Jarryd Holmes:So what you're saying is if I don't buy this, someone else is gonna come
Jarryd Holmes:and, push me outta the way I went.
Jarryd Holmes:That's exactly what's gonna happen.
Jarryd Holmes:I said respectively, that that's exactly what's gonna happen.
Jarryd Holmes:So you, you can jump on board or you can be moved completely
Jarryd Holmes:your call and he chose not to.
Jarryd Holmes:So then I met John, and John reached out to me a week later and everyone
Jarryd Holmes:that we called everyone as a follow up from sending out that loom
Vit Muller:It's a smart strategy.
Vit Muller:I mean, it's just scarcity the whole, yeah.
Jarryd Holmes:correct.
Jarryd Holmes:So I spoke to John, legend of a bloke and John goes, yeah, I've seen that video.
Jarryd Holmes:I'm pretty impressed by it.
Jarryd Holmes:want to jump on a call and work out how to do it.
Jarryd Holmes:So we jumped on a call and now he's our client as well.
Vit Muller:Hang on a minute.
Vit Muller:And you obviously didn't have to run any arts.
Vit Muller:You
Jarryd Holmes:Nothing,
Unknown:this is why I'm sharing it with you.
Unknown:Look how easy this is, guys.
Vit Muller:level, like White Label Suite hit them up, all
Vit Muller:of them sent them a video.
Vit Muller:Is it it?
Unknown:That's it.
Unknown:It's exactly it.
Unknown:That's how easy it is.
Vit Muller:See, see, and you tell me that a year ago and
Vit Muller:I still haven't acted on it.
Vit Muller:And this is it like this, I mean, this is my own stupidity, you know?
Vit Muller:I just get too distracted.
Vit Muller:So again, if you guys listening, I'm being honest here.
Vit Muller:Like I've got other things.
Vit Muller:Yeah.
Vit Muller:Like certain things are pretty bloody or awesome.
Vit Muller:Like, I mean, I just secured a sponsorship with HL Pro Tools,
Vit Muller:so that's pretty brilliant.
Vit Muller:but I'm kind of like too many things.
Vit Muller:So live and learn.
Vit Muller:Live and learn.
Jarryd Holmes:right though?
Jarryd Holmes:Because you've, you've gotta, you've gotta focus on your thing.
Jarryd Holmes:it's the same as when we focused all in, when we were working out the lead tool,
Jarryd Holmes:we, we just went, let's go accountants.
Jarryd Holmes:Whereabouts, let's go Sydney again, guys, I'm on an island.
Jarryd Holmes:I'm nowhere near Sydney.
Jarryd Holmes:Send out these emails.
Jarryd Holmes:Guy opts in, books a call, jump on with him.
Jarryd Holmes:He's on a bus, right?
Jarryd Holmes:I'm like, oh my gosh, what is going on here?
Jarryd Holmes:This guy's not taking this serious.
Jarryd Holmes:He goes, I'm really sorry about this.
Jarryd Holmes:I, I'm just in between meetings, but I, I, I wanna have this conversation with you.
Jarryd Holmes:This person then jumped on board with us.
Jarryd Holmes:They then paid a $500 setup fee.
Jarryd Holmes:They were then paying $550 a month.
Jarryd Holmes:They were with us for over 12 months.
Jarryd Holmes:That was with a trial.
Jarryd Holmes:That was me just testing out a market.
Jarryd Holmes:Wasn't even me actively trying to do it.
Jarryd Holmes:Right.
Jarryd Holmes:And so the reason why I want to tell everyone this Vit
Vit Muller:Hmm
Jarryd Holmes:is high levels, just brought out how many new features?
Jarryd Holmes:300. 300
Vit Muller:I mean, there's also bull prospecting,
Unknown:There's what,
Vit Muller:bulk prospecting,
Vit Muller:you know, the prospecting tool.
Vit Muller:So now you've got the map pack.
Vit Muller:So you can, you can do the report on the heat map pack on the heat map or
Vit Muller:the, you know what I'm talking about.
Vit Muller:pretty exciting.
Vit Muller:getting pretty close to White Label Suite too, I would say.
Vit Muller:but yeah, that's just like one of the many, heap of really cool things.
Vit Muller:just.
Vit Muller:This morning I was just looking at, 'cause I was running a
Vit Muller:workshop, on, simple workshop, just actually your strategy, right?
Vit Muller:Relevance.
Vit Muller:I was teaching people the importance of chat widget on the website so that
Vit Muller:they don't miss out potential traffic.
Vit Muller:And then as I was preparing for it, I'm like, well I gotta, I better show
Vit Muller:people, how to do that inside High level.
Vit Muller:So I was looking at that.
Vit Muller:and now you've got the flow builder.
Vit Muller:now they've mapped it out like really simple.
Vit Muller:So it's like you can go a simple way, do this, you can go more intermediate,
Vit Muller:do this way and now go this.
Vit Muller:So I mean, there is, was your oyster right now?
Vit Muller:Like there is no limits to what you can do.
Vit Muller:pretty exciting
Jarryd Holmes:and this is why it's exciting, but also going to be the fall
Jarryd Holmes:of a lot of people that are in this space.
Vit Muller:again.
Vit Muller:Yes.
Vit Muller:Another distraction.
Jarryd Holmes:Another distraction.
Vit Muller:Yes.
Jarryd Holmes:What, what I want to say to everyone that, that listens to this or
Jarryd Holmes:watches this call heed the warning that.
Jarryd Holmes:If you try to spend too much time trying to perfect this stuff or get it right
Jarryd Holmes:before you actually test the market, and I see this happen all the time.
Jarryd Holmes:Vit I, I build for agencies everywhere, uk, US Canada.
Jarryd Holmes:Here in Australia.
Jarryd Holmes:And it's amazing 'cause this is why I know agencies are so different
Jarryd Holmes:because I'm, I'm working with them and building with them their things
Jarryd Holmes:to then offer to their clients.
Jarryd Holmes:there's too many people that are trying to be everything rather than
Jarryd Holmes:just focusing on the core service.
Jarryd Holmes:Why are we doubling down on the voice ai?
Jarryd Holmes:We are doubling down on the voice ai because we've chosen more recently, we, me
Jarryd Holmes:have chosen, and my team will back me the voice AI is going to be our core offer.
Jarryd Holmes:That means that we can perfect the messaging, the problems that are being
Jarryd Holmes:solved, the objections, everything.
Jarryd Holmes:It's our in, it's a thing that we master.
Jarryd Holmes:It's a thing that we, we can leverage and run ads to, to get people in.
Jarryd Holmes:Now that we are doing that, as you know, we've got different offerings,
Jarryd Holmes:we've got chat agents, we've got GPP, we've got all kinds of stuff.
Jarryd Holmes:Notice that when we're talking to people, we can then cross-sell if we need to.
Jarryd Holmes:We can stack, right?
Jarryd Holmes:We can stack onto our offer that they've come to us for, but rather than trying
Jarryd Holmes:to run ads for everything that you offer.
Jarryd Holmes:And going, oh, you know, like I'm trying to get a response
Jarryd Holmes:for this and that and this.
Jarryd Holmes:No.
Jarryd Holmes:Now we can actually just focus on the one thing and get really
Jarryd Holmes:good at that, get people into our ecosystem and then go from there.
Jarryd Holmes:And what taught me to do this was one running the leads
Jarryd Holmes:tool through the webinar.
Jarryd Holmes:'cause could you imagine trying to push all the different features in high level?
Jarryd Holmes:Like it's like, oh guys, allow me to run down the left hand panel.
Jarryd Holmes:We are gonna be here for maybe three hours, but it's gonna be worth your time.
Jarryd Holmes:And then, you know, asleep watching people on your webinar asleep, you know,
Jarryd Holmes:you're like, oh, what's going on guys?
Jarryd Holmes:Stay, stay with me here.
Jarryd Holmes:Stay with me.
Vit Muller:mm-hmm.
Jarryd Holmes:As opposed to, we tell people that they're gonna
Jarryd Holmes:get a voice agent and then they're like, oh, would that be able to
Jarryd Holmes:then send out texts and email?
Jarryd Holmes:Yes.
Jarryd Holmes:What we do is we provide a CRM in the backend where all these
Jarryd Holmes:leads will then be placed.
Jarryd Holmes:It will have all the contact details, it'll have a summary of the conversation,
Jarryd Holmes:and then we can also automate text messages and emails as well.
Jarryd Holmes:Now you said that you had a protocol that people needed to understand before
Jarryd Holmes:they booked their, their pet transport.
Jarryd Holmes:We can even set up a membership that they get access to where they can go through
Jarryd Holmes:those in their own time and watch those.
Jarryd Holmes:Now I don't want to go too much into that because those are things that we can build
Jarryd Holmes:up to, but right now we just wanna focus on the voice agent, get that right, and
Jarryd Holmes:then we can talk about those other things.
Jarryd Holmes:And how much better do you look when you're saying, Hey,
Jarryd Holmes:we can look at those things.
Jarryd Holmes:Let's just focus on where you came with a problem first, and then go from
Jarryd Holmes:there, because then you don't look like the shitty salesperson that's
Jarryd Holmes:like, let me do a deal for you, blah, blah, blah, blah, blah, blah, blah.
Jarryd Holmes:And then what you're gonna give is analysis paralysis.
Jarryd Holmes:'cause originally I came onto the fucking call for voice agents,
Jarryd Holmes:and now you're telling me that there's reputation management.
Jarryd Holmes:I'm gonna get these kick ass review cards, you know that I can tap on things
Jarryd Holmes:and life's gonna be amazing, but now all of a sudden I've forgotten why I'm
Jarryd Holmes:actually on this call in the first place.
Jarryd Holmes:So it's
Vit Muller:the difference would be if somebody comes across and they're
Vit Muller:like, Hey, do you guys do reputation?
Vit Muller:They straight up self qualified for that particular feature, then,
Vit Muller:then, then you sell them on that.
Jarryd Holmes:Correct, correct, correct.
Jarryd Holmes:And so the, the gap that I see is too many people try to sell everything at once.
Jarryd Holmes:Focus on one thing that you, that you really want to do or that
Jarryd Holmes:you're really passionate about, or that your team can really nail.
Jarryd Holmes:Like if you've got that one thing that you do really, really well,
Jarryd Holmes:then just focus on that and then you can cross-sell it there thereafter.
Vit Muller:Yeah.
Vit Muller:I've implemented a new strategy lately, which at a face value could seem like
Vit Muller:it's a bit of a shotgun approach.
Vit Muller:But my thought is, they're already customers with mine.
Vit Muller:They're already paying for a software, so how do I make it even more sticky?
Vit Muller:Because if they're using something great and then that's where they came
Vit Muller:from in the first place, but I know their business could benefit so much
Vit Muller:more if they also implemented this next feature or this other feature.
Vit Muller:And how do I know which one do they need?
Vit Muller:So what I started to do.
Vit Muller:In last sort of six weeks is running.
Vit Muller:Basically, I unpack all the features into all the different facets of like strategic
Vit Muller:facets of sales and marketing, and then put together a workshop title around it.
Vit Muller:And it was all about the value, the whole, and then here's the tool, but you're
Vit Muller:gonna learn the value and then come along.
Vit Muller:And this is for our customers.
Vit Muller:And I thought, if it's for our customers, I might as well market it
Vit Muller:as a free workshop for somebody else.
Vit Muller:They can learn about this one feature.
Vit Muller:And that just because like how the only other way, like if you did
Vit Muller:it would be the wrong way, is let me tell you about all this stuff.
Vit Muller:And that's when you lose people, right?
Vit Muller:So it's like, what if I just do like one thing next week, I'm gonna do
Vit Muller:another thing and another thing, I don't know if it's the right strategy, but
Jarryd Holmes:I think it is Vit because I've been coming along on those calls
Jarryd Holmes:and, and you would literally give people analysis paralysis by trying
Jarryd Holmes:to tell them everything the tool does.
Jarryd Holmes:Whereas if you go, let's talk about, for example, your call that you did today
Jarryd Holmes:was talking about turning, having a. Agent that can convert, leads that are
Jarryd Holmes:coming through to your website 24 7.
Jarryd Holmes:Most people don't have a chat widget on their website.
Jarryd Holmes:And if they have a chat widget, a lot of them don't have a conversational
Jarryd Holmes:AI agent on their website.
Jarryd Holmes:It's just name number, email address, punch something in,
Jarryd Holmes:someone will get back to you.
Jarryd Holmes:And here's the thing, if people get that, they go out of your website,
Jarryd Holmes:they then go into the next one below on Google, and they do the exact same
Jarryd Holmes:thing again until someone responds.
Jarryd Holmes:But then if you do what you were sharing with those people today where
Jarryd Holmes:it can actually be conversational and it doesn't need to be a long
Jarryd Holmes:conversation, that person just needs to feel like they're being acknowledged
Jarryd Holmes:and that someone will get back to them.
Jarryd Holmes:The moment you can do that with a voice agent or a agent o of any
Jarryd Holmes:spec, which is pretty much all of them, that's the power, right?
Jarryd Holmes:It's a speed to lead, which is what you, you really nailed today
Jarryd Holmes:talking about the speed to lead.
Jarryd Holmes:Because I, like I said, I've been in the ad game for a long time and
Jarryd Holmes:people go, well, we've got some leads.
Jarryd Holmes:Let's, let's get more leads.
Jarryd Holmes:So let's put more, more budget in.
Jarryd Holmes:Let's just pour more gas on the fire.
Jarryd Holmes:They don't tell you that they don't look after these leads, they don't
Jarryd Holmes:contact these leads, they don't do anything with them, and they're really
Jarryd Holmes:just hoping that the ones that come from the ads are the ones that are
Jarryd Holmes:actively trying to reach out to them, not them actively reaching out, right?
Vit Muller:Yep.
Jarryd Holmes:So AI is now playing that part to assist with the speed to lead.
Jarryd Holmes:So now you don't actually need to spend more money in some circumstances.
Jarryd Holmes:You could spend less money because the AI's there to help.
Jarryd Holmes:And so if you didn't do that in your webinars, you would just absolutely
Jarryd Holmes:like confuse the crap outta people.
Jarryd Holmes:People would, people wouldn't be coming back every week like
Jarryd Holmes:they have been because you're giving them too many variables.
Jarryd Holmes:You, you're giving them too many ideas.
Jarryd Holmes:You're not helping 'em to focus on one thing.
Jarryd Holmes:Whereas when we jump on those calls that you've been putting together, this is the
Jarryd Holmes:thing, this is what I'm talking about.
Jarryd Holmes:This one's about, the sales funnel.
Jarryd Holmes:This one's about the chat widget, right?
Jarryd Holmes:It's, it's breaking it down it so that people go, I'm coming
Jarryd Holmes:onto that call to see that
Vit Muller:And,
Jarryd Holmes:where you've been winning.
Vit Muller:and then explaining why, about why, what?
Vit Muller:I'm about to show you the feature.
Vit Muller:I'm about to show you why it matters.
Vit Muller:So can I excel them on the idea so they understand, okay, shit, this is good.
Vit Muller:This is what it does, this is the outcome.
Vit Muller:Now show me the, the thing and how can I maybe do it myself, maybe or not?
Vit Muller:May, maybe you pay us and we'll do it for you.
Vit Muller:But at that point it's more of a, just a decision of time and money.
Jarryd Holmes:What you do well is you talk about the benefits of what, what
Jarryd Holmes:the problem is that you're solving.
Jarryd Holmes:So you're
Vit Muller:think you have, I think you have to, right?
Vit Muller:Like otherwise,
Jarryd Holmes:don't.
Jarryd Holmes:Whereas you are, you're going, this is a benefit by the way, here's the features.
Jarryd Holmes:This is how it actually does it, but you're actually going,
Jarryd Holmes:this is a problem, that this is solving benefit, benefit, benefit.
Jarryd Holmes:Now let me show you how you could implement this best case scenario.
Vit Muller:What was cool is, just before I did it today, I actually checked on my
Vit Muller:Facebook, let me just bring it up here.
Vit Muller:Matt Deseno, shout out to Matt Deseno.
Vit Muller:he's, he, he made a post.
Vit Muller:He said, order makes all the difference in marketing.
Vit Muller:Here's my four, here's my favorite four step framework for explaining anything.
Vit Muller:And then he goes, and it was just kinda like validation, like,
Vit Muller:ah, cool, well that's kinda like what I'm, what my thought was.
Vit Muller:Number one, start with why it matters.
Vit Muller:If they don't care yet, nothing else matters.
Vit Muller:Number two, show what is what this is really about.
Vit Muller:It gives a 10,000 foot view so they can see the full picture.
Vit Muller:Number three, make it real.
Vit Muller:Show how it works in practice so people can connect the dots.
Vit Muller:So that was like, I guess me showing them the real three different use cases of chat
Vit Muller:widget four different industries, number four, and with what to do next, right?
Vit Muller:So don't close with theory, clause of action.
Vit Muller:So that was like, well, let's go and let me show you how
Vit Muller:you could actually build it.
Vit Muller:It's pretty easy.
Vit Muller:And then if you want something more advanced, we can work together.
Vit Muller:so that was just really cool to see it because was like, okay, well I didn't
Vit Muller:exactly hit it like in my head that way, but like good, good validation, I guess.
Vit Muller:yeah.
Unknown:I like that
Vit Muller:being the 69 er on our episode is quite a title,
Unknown:it is.
Vit Muller:does, what does this milestone mean to you, and how do you plan to
Vit Muller:leverage this experience moving forward?
Jarryd Holmes:I'm gonna be able to leverage this for many,
Jarryd Holmes:many years to come on the factor of just being able to say I for nearly forced
Jarryd Holmes:Vit to make sure that I got episode 69 because I knew that I could have a
Jarryd Holmes:joke out of it and, and get a bit of a laugh when talking to other people.
Jarryd Holmes:And you know that even when I'm, I mentioned it publicly on,
Jarryd Holmes:your Facebook page when you were talking about the episodes you had.
Jarryd Holmes:And I said, I want 69 people were then jumping on there like, that's hilarious.
Jarryd Holmes:Let's go.
Jarryd Holmes:You know?
Jarryd Holmes:And so that's, that's special.
Jarryd Holmes:But what's special mate, is being here again with you.
Jarryd Holmes:'cause you and I have had multiple conversations over the years in,
Jarryd Holmes:in all different areas, right.
Vit Muller:Yeah.
Jarryd Holmes:And I genuinely, I genuine, genuinely love how
Jarryd Holmes:much you give back to others.
Jarryd Holmes:And I think this is why you and I do speak to each other so much because
Jarryd Holmes:we, gen genuinely want everyone to win.
Jarryd Holmes:you know, except for assholes.
Jarryd Holmes:Go away, assholes.
Jarryd Holmes:You know, like bad people can just go somewhere else.
Jarryd Holmes:Everything that you do, even when you look at the podcast.
Jarryd Holmes:And the people that you bring in and the experiences that come from
Jarryd Holmes:those people that can help others.
Jarryd Holmes:you are helping shape the go high level community by getting some
Jarryd Holmes:amazing people together to share their experiences and those experiences.
Jarryd Holmes:They, they could take 1% of that and that could completely change their lives.
Jarryd Holmes:So you're in the market of saving lives and there's some people in the high
Jarryd Holmes:level space that are starting out that are really fucking banking their last
Jarryd Holmes:dollar to try and make ends meet or change their life or change their circumstances.
Jarryd Holmes:'cause I've spoken to them, I, I, I guarantee you have.
Jarryd Holmes:And, and anyone listening to this probably knows someone that's come to them.
Jarryd Holmes:Like that high level is a gift if it's shown how to be used in the right way.
Jarryd Holmes:And you are getting the right people onto the podcast to be able to show
Jarryd Holmes:different ways that people could find that one thing to then double
Jarryd Holmes:down on and change their lives.
Jarryd Holmes:And so it's very special for me.
Jarryd Holmes:Not even joking about episode 69 Vit 'cause I love that, but being able
Jarryd Holmes:to share the learnings from other people and share my learnings with
Jarryd Holmes:the other amazing people that are on this podcast, that's very special to
Jarryd Holmes:me because the community go high level has changed my life for the better.
Jarryd Holmes:It has absolutely changed my life.
Jarryd Holmes:Meeting you has changed my life.
Jarryd Holmes:you've helped me in more ways than you know, because the, the information,
Jarryd Holmes:the detail that you have, the knowledge and understanding of high
Jarryd Holmes:level is just a million to none.
Jarryd Holmes:I don't know anyone that knows high level as well as what you
Jarryd Holmes:do to the nitty gritty of detail.
Jarryd Holmes:If there's any other person I can think of that might be a cyborg, it'd be Mario.
Jarryd Holmes:I don't think he's human because of the amount of hours that that
Jarryd Holmes:man can work and the, the amount of work that he can produce.
Jarryd Holmes:But shout out to Mario.
Vit Muller:he sleeps two hours.
Vit Muller:He said to me yesterday he sleeps two to three hours.
Vit Muller:I dunno how the hell he does that.
Jarryd Holmes:Neither man, neither.
Jarryd Holmes:He's just an incredible human being.
Jarryd Holmes:And again, why do I like Mario?
Jarryd Holmes:I like Mario because bloke wants to give back.
Jarryd Holmes:He, he, he just gives and gives.
Jarryd Holmes:And, you know, I hope that two hours turns into three or four
Jarryd Holmes:hours sleep so he can give back to himself and make sure he doesn't, you
Jarryd Holmes:know, burn both ends of the candle.
Jarryd Holmes:But he's clearly doing it and dominating it and knows how his
Jarryd Holmes:body's working to be able to do that.
Jarryd Holmes:But you look at these people, you look at, Johann and Walt from White Label Suite,
Jarryd Holmes:you know, again, people that contribute.
Jarryd Holmes:You help bring this together with the podcast because you're bringing in these
Jarryd Holmes:good people to do that, and then you're helping people that are either watching
Jarryd Holmes:or listening or, or coming across a short form content that you share.
Jarryd Holmes:You give so much with what you're doing with this.
Jarryd Holmes:I, I don't know anyone that's doing podcasts where they put
Jarryd Holmes:the time and effort together to make sure everyone's prepared.
Jarryd Holmes:They, they have a great conversation.
Jarryd Holmes:They then create content, to then use not only on your socials, but you then
Jarryd Holmes:supply them with everything they need to then be able to then, share that with
Jarryd Holmes:other people in their audience as well.
Jarryd Holmes:Like the amount of work that goes into that is just incredible of what you
Jarryd Holmes:are contributing to the community.
Jarryd Holmes:And I love that, Matt Deseno has seen that and, and, and then you guys are now
Jarryd Holmes:working together in, in this capacity.
Jarryd Holmes:I, I love that.
Jarryd Holmes:I think that, that you absolutely deserve that and more.
Jarryd Holmes:And I love that someone, that's big in this space has recognized that.
Jarryd Holmes:So that's what episode 69 means to me.
Vit Muller:Wow, mate.
Vit Muller:You know, one thing I've never been really good as like, is like
Vit Muller:being able to receive praises.
Vit Muller:It's always makes me feel very awkward, but I, I'm hearing what
Vit Muller:you're saying and I appreciate it.
Jarryd Holmes:Awesome
Vit Muller:know, last time.
Vit Muller:Last time we spoke, you dropped a a bit of a masterclass on SOPs and VAs.
Vit Muller:You remember that?
Jarryd Holmes:I do
Vit Muller:What's evolved since then and how do you
Vit Muller:approach outsourcing these days?
Jarryd Holmes:outsourcing these days.
Jarryd Holmes:I still do that internally with our team and go through that process.
Jarryd Holmes:And I just can't give enough credit to overseas talent.
Jarryd Holmes:I just can't, where wherever you source those people from
Jarryd Holmes:overseas, talent is just the bomb.
Jarryd Holmes:It is so good if you find someone, that, that you can bring into your business.
Jarryd Holmes:I, I, I spoke to someone that coaches e-commerce businesses
Jarryd Holmes:across Australia, across the world, but based here in Australia.
Jarryd Holmes:And he's looking to supply a virtual assistant, through, through whoever
Jarryd Holmes:to his clients because he can see the impact that that would make as well.
Jarryd Holmes:Right?
Jarryd Holmes:Because they, they will more than happily work a long shift and
Jarryd Holmes:not say, no, I can't do that.
Jarryd Holmes:They, they, they love to work.
Jarryd Holmes:They've got really strong work ethic.
Jarryd Holmes:They're very, very good at following an SOP, very, very good at following an SOP.
Jarryd Holmes:They need to be guided to, Use my, my, my favorite word with
Jarryd Holmes:overseas talents is, is initiative.
Jarryd Holmes:I, I always try to remind them, you're a human being where you are valued.
Jarryd Holmes:Use your initiative and come to me with solutions or ideas.
Jarryd Holmes:Don't be the yes ma'am or the yes man.
Jarryd Holmes:Feel free to come back to me and say, I don't know if that's a right idea.
Jarryd Holmes:I don't know if I'd be comfortable with you making that decision,
Jarryd Holmes:because I won't always get it right.
Jarryd Holmes:But I need someone that's got the initiative and the confidence in my
Jarryd Holmes:business to then be able to say that.
Jarryd Holmes:Right.
Vit Muller:Mm. It's important, especially, I mean, being a business
Vit Muller:owner, like, unless you got like, business partners, but if you're
Vit Muller:running it solo, it's tough.
Vit Muller:Like everything's on your shoulders.
Vit Muller:So knowing that there's somebody who is a little bit proactive, it just means a lot.
Vit Muller:it makes the day-to-day a lot different.
Vit Muller:A lot
Jarryd Holmes:And, and they're the Swiss army knife of a worker because
Jarryd Holmes:they can, they, they actually, if you find the right person, they
Jarryd Holmes:will do so many different things.
Jarryd Holmes:They might do cold calling, they might do appointment setting.
Jarryd Holmes:They might do a high level.
Jarryd Holmes:One of the things you asked me, one thing that I've, I've learned during
Jarryd Holmes:that time, people need to understand when they're looking for a virtual
Jarryd Holmes:assistant, that they need to have a look at versatility with a va. reason why is
Jarryd Holmes:over the years we've had a lot of people come to us and go, I need a va. It's
Jarryd Holmes:like, great, what do you need them to do?
Jarryd Holmes:High level?
Jarryd Holmes:It's like, okay, cool.
Jarryd Holmes:What else do you need them to do?
Jarryd Holmes:Oh, look, I've got lots of projects right now.
Jarryd Holmes:It would help a lot to have someone in high level.
Jarryd Holmes:It would just help me stay on top of things.
Jarryd Holmes:And I go, okay, well right now you've got those projects, then you're gonna have
Jarryd Holmes:someone doing 40 hours a week every week.
Jarryd Holmes:They will help you catch up.
Jarryd Holmes:Then what happens once they help you catch up?
Jarryd Holmes:And interesting enough, this is what you see a lot in the VA space, you
Jarryd Holmes:know, regardless of the business that you might be working with, is
Jarryd Holmes:they have a short lifetime, a short lifespan with a VA at times because
Jarryd Holmes:they run outta work for the VA to do.
Jarryd Holmes:They actually haven't considered the additional things that the VA could be
Jarryd Holmes:doing, or they haven't planned for that v va to do anything other than that thing.
Jarryd Holmes:And then they build a connection with that person.
Jarryd Holmes:If they're good people, they generally build a connection with them and
Jarryd Holmes:then they don't want to let them go.
Jarryd Holmes:But then they're put in a hard spot because they've run outta things and
Jarryd Holmes:it doesn't financially make sense.
Vit Muller:I've got a perfect solution for that.
Vit Muller:Are you ready for it?
Jarryd Holmes:Yep.
Vit Muller:Ask you a VA for a resume?
Vit Muller:Honestly, like so many times, you know, I and I, I, I've done it myself.
Vit Muller:Like I've hired a VA and they were working for me and I pigeonholed
Vit Muller:them into this one thing.
Vit Muller:And then I was like, I run out of ideas.
Vit Muller:And I thought, hang on a minute.
Vit Muller:Like, I never asked them for va, for a resume.
Vit Muller:I never really like checked out what they've done in the past.
Vit Muller:And it's amazing when they did, like, when you ask them and they
Vit Muller:send it to you and they're like, holy shit, you can do that too.
Vit Muller:And that as well.
Vit Muller:It's like the most obvious is sometimes more dismissed.
Jarryd Holmes:And, and before you get to that stage, another way that you can do
Jarryd Holmes:this Vit is look at the things that you do in your day to day that are repetitive,
Jarryd Holmes:and then write those things down.
Jarryd Holmes:Because if it's repeatable, then it's, then it can be delegated
Jarryd Holmes:because it's a repeated process.
Jarryd Holmes:And this is why, the SOPs, like we spoke last time, are so powerful because
Jarryd Holmes:then they've got a process of whatever.
Jarryd Holmes:This is how you reply to a customer that's happy.
Jarryd Holmes:This is how you reply to a customer.
Jarryd Holmes:That's, I irate.
Jarryd Holmes:First of all, don't reply to them.
Jarryd Holmes:Ask to jump on a call with them.
Jarryd Holmes:You know, like it's, it's saving that work.
Jarryd Holmes:Even with like our voice ai, we've got an SOP for that.
Jarryd Holmes:The, the team can't go wrong with that because, and, and then if something new
Jarryd Holmes:comes in, which now with voice AI and the recent changes, there will be new things.
Jarryd Holmes:The difference now is that we can adapt and keep it updated so that if
Jarryd Holmes:someone continues to come in, they'll continually be up to date with her.
Jarryd Holmes:So that you shouldn't have any mistakes or you should have less mistakes, rather
Jarryd Holmes:than, oh, don't you know how to do that?
Jarryd Holmes:And so that, that's a powerful play.
Jarryd Holmes:And if you then look at those, or look at the things that you want someone to do,
Jarryd Holmes:then put it out in to, to anyone that you are looking to use for a VA recruitment.
Jarryd Holmes:whether it's, you know, Lawrence or if it's someone else
Jarryd Holmes:talk to us about what it is that you are looking to solve other than high level
Jarryd Holmes:so that you can get someone that's more like what I call the unicorn, to then
Jarryd Holmes:be able to do more than one thing and, and really be part of your business.
Jarryd Holmes:Because RJ I know I talk about him a lot and I probably spoke
Jarryd Holmes:about him a lot last time.
Jarryd Holmes:He carries a lot in this business.
Jarryd Holmes:He knows so many things, right?
Jarryd Holmes:He's been through all the good stuff with me.
Jarryd Holmes:He's been through the hardships with me, and he's just held on.
Jarryd Holmes:That's someone that, that has a right, the right life skills, the right values.
Jarryd Holmes:But then he also then brings in the eagerness to learn then the
Jarryd Holmes:business things that he may not know
Vit Muller:contingency wise though, is not a risk.
Unknown:why
Vit Muller:You know, like you got somebody who knows so much, obviously
Vit Muller:he's, he's amazing and great human being, but God forbid something happened
Vit Muller:and he couldn't be here for you.
Vit Muller:Wouldn't that be a massive hole in your business?
Jarryd Holmes:it would.
Jarryd Holmes:Do I wanna stop the growth of my business because I'm worried about growing others?
Jarryd Holmes:Or would I prefer to have a team of people that are specifically skilled to
Jarryd Holmes:help me leverage and grow my business?
Jarryd Holmes:Because a perfect example, look at, how Johann and Walt have grown over the years.
Jarryd Holmes:Look at how Matt's grown over the years.
Jarryd Holmes:That's not one person.
Jarryd Holmes:That, and it can't be one person.
Jarryd Holmes:If you look at Johann and Walt, they're, they're chalk and cheese because you've
Jarryd Holmes:got one that's the, the person that's the connector, and you've got the other
Jarryd Holmes:person that's very detail focused.
Jarryd Holmes:If you look at someone like Matt, he's, he's got incredible communication skills.
Jarryd Holmes:And then you've got the guy behind him like Mario, that that's
Jarryd Holmes:happy to sleep on two hours.
Jarryd Holmes:Now, those people could get up and leave.
Jarryd Holmes:Any of them could get up and leave.
Jarryd Holmes:But if you're worried about that, then you probably shouldn't be in business
Jarryd Holmes:because either you stay in business and you do it all yourself and you don't enjoy
Jarryd Holmes:it for very long because you're doing too much, or you build an environment
Jarryd Holmes:around where people work within your business so that they feel valued.
Jarryd Holmes:They have to feel valued, they have to feel valued because
Jarryd Holmes:otherwise they won't stick around.
Jarryd Holmes:You'll upskill them and there's no reason for them to stay because
Jarryd Holmes:you're just an asshole to them.
Jarryd Holmes:So you have to value them.
Jarryd Holmes:If you can share that same respect and then be able to talk to them
Jarryd Holmes:as a human and talk to 'em as a human on a weekend outside of hours,
Jarryd Holmes:that's what you are creating where they don't feel the need to leave.
Jarryd Holmes:But you can't stop someone from leaving either, because if they outgrow the
Jarryd Holmes:air, if they outgrow the business, then they should be moving on really.
Jarryd Holmes:And what kind of person are you then, if you are limiting their
Jarryd Holmes:success based on your fear of the them leaving your business?
Vit Muller:That's limiting belief actually.
Vit Muller:this is a really good segue or a cross-promotion into
Vit Muller:another episode I just did.
Vit Muller:I don't know if it's been released at this point or I gotta figure out
Vit Muller:'cause you got this bloody damn number.
Vit Muller:I gotta hold it for you.
Vit Muller:But, yeah.
Vit Muller:when I was in Dallas, I had a really good chat with Karen
Vit Muller:and JC Hite from Hite Digital.
Vit Muller:they, they have a track record of one of the fastest growing agencies
Vit Muller:in us, so they know their shit.
Vit Muller:JC was talking about this.
Vit Muller:Topic of hiring and how he actually hires people from other
Vit Muller:businesses only very interesting.
Vit Muller:He doesn't go and he, he hires somebody who's not, who's outta work.
Vit Muller:He never does that.
Vit Muller:He always hires somebody who is already employed by somebody
Vit Muller:else and just poached them.
Vit Muller:Very interesting concept.
Vit Muller:So makes a little sense.
Vit Muller:I mean, if you offer somebody better money, but they
Vit Muller:wouldn't wanna leave anyway.
Vit Muller:They therefore, there are other incentives that while they staying
Vit Muller:there for vice versa, if they do leave for better money, then they would've
Vit Muller:left, you know, it was just a matter of time before they would've left anyway.
Vit Muller:So it's, it makes a lot of sense and they're be, they're actively engaged in
Vit Muller:that, in their, sphere of, specialty.
Vit Muller:So it's an interesting concept.
Vit Muller:Makes a lot of sense.
Jarryd Holmes:Money's an interesting one too, right?
Jarryd Holmes:Because about 10 to 12 years ago, I was working and had another, another business
Jarryd Holmes:that, asked to interview me, they flew me up to the mainland to do the interview.
Jarryd Holmes:I did it inside an airport lounge, and there was a, the guy was a
Jarryd Holmes:behavioral, What do you call them?
Jarryd Holmes:He wasn't in NNLP, but he'd studied, human behavior.
Jarryd Holmes:And so, like I, I imagine his background was a psychologist, but the interview
Jarryd Holmes:went for two and a half, three hours.
Jarryd Holmes:I kid you not.
Jarryd Holmes:And then when I answered a question, he'd asked me why I answered it that way.
Jarryd Holmes:I took a day in leave and he asked why I took a day and leave.
Jarryd Holmes:And I said, well, because it's me taking a, a day off that that doesn't work.
Jarryd Holmes:He's like, oh, well, the reason I, 'cause I said, why, why do you ask that?
Jarryd Holmes:He goes, oh, well, it would've told me a lot about, you would've told me whether
Jarryd Holmes:you cared about where you worked or if you just faked a sick day and came here
Jarryd Holmes:and got paid for it because he didn't really care about where you worked.
Jarryd Holmes:So I appreciate his thought process, but it was, yeah, pretty, pretty
Jarryd Holmes:weird that, that interview process.
Jarryd Holmes:However, they offered me double what I was being paid.
Vit Muller:Yeah.
Jarryd Holmes:Right.
Jarryd Holmes:Double,
Vit Muller:Was that on the back of, sorry, I missed that.
Vit Muller:Was that on the back of your, like a, a sales, sales career up, up in Queensland.
Jarryd Holmes:no, no, no.
Jarryd Holmes:So that was just to still work in Tasmania.
Jarryd Holmes:It's just that the, the business was a national business, so they flew me up to
Jarryd Holmes:talk to the, the top person about that.
Vit Muller:Oh, okay.
Jarryd Holmes:And so I, I got back and then shortly that night
Jarryd Holmes:I got the email and I went.
Jarryd Holmes:Wow, I've gotta do this because I, I like my kids.
Jarryd Holmes:they're breaking into the tween period now, right?
Jarryd Holmes:Whereas back then it was brand, brand new, a young family, you know, second child.
Jarryd Holmes:And, and I'm going, well, how do I do this?
Jarryd Holmes:Because I'm, I'm running outta money and things are getting more expensive.
Jarryd Holmes:And I loved what I was doing, loved what I was doing, but
Jarryd Holmes:the money was double, right?
Vit Muller:That's just too significant
Jarryd Holmes:Too significant.
Jarryd Holmes:And I went, okay, I've gotta make the move.
Jarryd Holmes:So I'll go into the office the next day.
Jarryd Holmes:And I said, oh, to my manager.
Jarryd Holmes:I said, oh, can I catch up with you?
Jarryd Holmes:And they're like, yeah, we can catch up.
Jarryd Holmes:I, I can do it probably later, later today or tomorrow.
Jarryd Holmes:I'm, I'm just a bit busy at the minute and went, ah, I said, no, that's cool.
Jarryd Holmes:She goes, is it a good chat or a bad chat?
Jarryd Holmes:I went, ah, it's a bad one.
Jarryd Holmes:She goes, let's chat now.
Vit Muller:Mm,
Jarryd Holmes:So we go into an office and I said, look, this,
Jarryd Holmes:this is basically what's happened.
Jarryd Holmes:This is what I'm being offered.
Jarryd Holmes:I'm not asking you guys for any negotiation or anything like that.
Jarryd Holmes:I, I'm just trying to be open and let you know, because I really
Jarryd Holmes:care about here and what I'm doing here, and I really enjoy it.
Jarryd Holmes:Now look at, look at this, right?
Jarryd Holmes:Someone that's doing really well in this space, right?
Jarryd Holmes:To, to what your question was before doing really well in the
Jarryd Holmes:space, but also happy where I was.
Jarryd Holmes:Right?
Jarryd Holmes:When you're happy where you are, that's something that plays a part.
Jarryd Holmes:However, the money was significant, like you said.
Jarryd Holmes:So they go, how much were you offered?
Jarryd Holmes:I share that.
Jarryd Holmes:They're like, wow, I'm really happy for you.
Jarryd Holmes:That's incredible.
Jarryd Holmes:Send it through to me in an email so I can see what we can do.
Jarryd Holmes:I'm like, look, no, no, no.
Jarryd Holmes:It's all good.
Jarryd Holmes:I don't need you to do anything.
Jarryd Holmes:I'll, I'll just quietly leave.
Jarryd Holmes:I'll get out of there.
Jarryd Holmes:They're like, no, no, no.
Jarryd Holmes:Elise, let me see what we can do and we'll come back to you.
Jarryd Holmes:They came back and they matched it dollar for dollar and gave me a
Vit Muller:Huh?
Vit Muller:No way.
Vit Muller:That's unreal, man.
Jarryd Holmes:And, and that is what business is.
Jarryd Holmes:Businesses relationships.
Jarryd Holmes:This is one thing that AI's not replacing right now.
Jarryd Holmes:If you are someone that really cares about what you're doing and the people
Jarryd Holmes:that you're helping and where you work, that's what can happen for you.
Jarryd Holmes:They're the opportunities.
Jarryd Holmes:Now, say that RJ was like, boss, you know, like, I need, some more money.
Jarryd Holmes:Otherwise I'm gonna leave this other crowd's giving me this.
Jarryd Holmes:I'm not gonna go, oh, well, you know, just get out of here.
Jarryd Holmes:RJ leave.
Jarryd Holmes:It's not like that at all.
Jarryd Holmes:He, he knows that he could talk to me about that and we would have that
Jarryd Holmes:conversation and we'd work something out.
Jarryd Holmes:And if I can and, and if I can do it, great.
Jarryd Holmes:If I can't, then, then yeah, I've gotta let him go.
Jarryd Holmes:But the SOPs that I've got in place will make it the onboarding quicker
Jarryd Holmes:to then bring someone else in to then go through those processes.
Vit Muller:And that, that was actually a point I was gonna follow up on as well.
Vit Muller:I've made that mistake a few times.
Vit Muller:I got too excited.
Vit Muller:I hired somebody and I didn't have anything ready.
Vit Muller:It's just like out of excitement, like, I'm busy, I'm just gonna hire somebody.
Vit Muller:And then I haven't thought properly what, like I got maybe like, I had a bit of an
Vit Muller:idea of what things that I could delegate, but I didn't have a process in place.
Vit Muller:And then what was initially a, sounded like a clever idea was
Vit Muller:actually the worst nightmare.
Vit Muller:'cause now I was chasing my tail trying to figure out how do I onboard them.
Vit Muller:Meanwhile, I still have to do my day to day.
Vit Muller:So now I was like stressing even more up to my eyeballs.
Vit Muller:I was like, what have I done?
Vit Muller:Like, I'm even working even more than I was before.
Vit Muller:So don't make that like, if you guys are listening to this, like, and
Vit Muller:this could be my OCD talking and that experience taught me, but now I wouldn't,
Vit Muller:I wouldn't hire anybody until I've got, you know, a course in place, an
Vit Muller:SOP, some sort of a sequence of videos that I just send them over to watch.
Vit Muller:I wouldn't done it, I wouldn't do it any in any other way if I didn't
Vit Muller:have that because it's, yeah, it's
Jarryd Holmes:love that you're saying this 'cause it's tough stuff.
Jarryd Holmes:The, the only time you could really bring someone in is if it's just
Jarryd Holmes:general admin, because most, most people that apply for that job have
Jarryd Holmes:a, have the experience in that.
Jarryd Holmes:And that, that requires less of a process when you're talking about things like
Jarryd Holmes:high level, cold calling, running ads, media, buying social media, Canva,
Jarryd Holmes:design, you know, all of those have their own flow on how it needs to be done.
Jarryd Holmes:And then you either have that flow that you like to do or you need
Jarryd Holmes:someone to step in that can actually develop an SOP and give you that flow.
Jarryd Holmes:that's, that's why you've gotta be slow to hire and fast to fire.
Jarryd Holmes:That's something Karwin Rae used to teach
Vit Muller:Hmm.
Jarryd Holmes:because if you are slow to hire, you're more
Jarryd Holmes:likely to find the right person.
Jarryd Holmes:Mind you, if they start to show traits that aren't right for the business,
Jarryd Holmes:like the culture as an example, I dunno what they call that now, but the, the
Jarryd Holmes:saying, the saying of one apple can spoil the batch legitimately a thing.
Jarryd Holmes:You know, you have one bad apple in, in pallets where, you know, all the farmers
Jarryd Holmes:have got in and thrown it all together.
Jarryd Holmes:It can literally ruin the whole batch.
Vit Muller:Yeah.
Jarryd Holmes:that's no different to business.
Jarryd Holmes:You can have this amazing culture and then one person can be venomous or vindictive
Jarryd Holmes:or a horrible person and start getting people to talk behind each other's backs.
Jarryd Holmes:And it can completely change the culture overnight.
Jarryd Holmes:It can completely change the culture in the day.
Jarryd Holmes:So you've gotta be able to act on that very quickly as a leader in a business
Jarryd Holmes:so that you can go, it stops here.
Jarryd Holmes:If it continues going any further, there'll be repercussions of that
Jarryd Holmes:that's how important a culture is.
Jarryd Holmes:Because then you have people that come in and they're like, oh, well Susie
Jarryd Holmes:doesn't work that hard in a six hour shift, so now I'm not gonna work as hard.
Jarryd Holmes:But if your culture is to actually enjoy what you do and
Jarryd Holmes:work hard, that no longer fits.
Jarryd Holmes:You know, everyone in our business is high performers because I like to feel that
Jarryd Holmes:I'm a high performer trying to do multiple things and, being, like being that person
Jarryd Holmes:that can max out a good day's work.
Jarryd Holmes:I want other people to do that.
Jarryd Holmes:So that's the culture that we hire in.
Jarryd Holmes:Otherwise, it would draw me crazy, man, if I had people that weren't
Jarryd Holmes:like that working for me because my brain's going, why isn't this done yet?
Jarryd Holmes:Like, in my mind, I've already solved it.
Jarryd Holmes:Why aren't we doing that now?
Jarryd Holmes:That can still happen, and that's my dominance.
Jarryd Holmes:If we're talking about disc profiling, that's my dominance coming outta me
Jarryd Holmes:of wanting things done straight away.
Jarryd Holmes:I need to remind myself, yes, there'll be times where I can do
Jarryd Holmes:things faster than someone else, but I can't do everything else.
Jarryd Holmes:I'll max out.
Jarryd Holmes:So I need to appreciate the fact that this person's coming in to even offer this help
Jarryd Holmes:so that I can actually take my foot off the pedal, and actually grow my business
Jarryd Holmes:without having the slave way to grow it.
Vit Muller:Yeah.
Vit Muller:Now, here's a nerdy tip.
Vit Muller:We have this thing called high level.
Vit Muller:You can create course in it.
Vit Muller:You can create certificate in it.
Vit Muller:You can create lessons in the course in it.
Vit Muller:And after each lesson you can create a short quiz.
Vit Muller:So if you have a snapshot and there's a process to it, put it in a course,
Vit Muller:followed up with short quiz, only if they do right answers, they'll move to the next
Vit Muller:one once they complete the whole thing.
Vit Muller:So now they validated their knowledge as they go along with
Vit Muller:the breadcrumbs kind of a thing.
Vit Muller:They get to the end, they get a certificate, you've got a validation that
Vit Muller:they actually know what you want them to do, and you can hire somebody and that's
Vit Muller:the first thing you get them to do.
Vit Muller:And you have to spend fairly little amount of time on
Vit Muller:training, like very, very little.
Vit Muller:You, you, you maybe do an initial training.
Vit Muller:You do, you do an initial, meeting to make sure that there
Vit Muller:is a good, like a good energy.
Vit Muller:But after that, you put 'em through the course and then there's zero
Vit Muller:disruption to your day to day.
Vit Muller:You go back to your day to day, you wait for them to finish
Vit Muller:as soon as they're ready.
Vit Muller:Obviously set up a deadline, how long it should take.
Vit Muller:If it takes too long, then that's kind of a self liquidating process,
Vit Muller:then they're probably not a good fit.
Vit Muller:but yeah, that's, I find that really, really effective.
Vit Muller:And here's another tip in clickup.
Vit Muller:You know, like there's process, like let's say one snapshot might be like 50
Vit Muller:different things that need to be done.
Vit Muller:So you wanna map it out into like every minute specific task.
Vit Muller:Create a task in Clickup for it, then create a document,
Vit Muller:that centralized document.
Vit Muller:And in Clickup you can create sub pages, make sub pages
Vit Muller:for each one of those tasks.
Vit Muller:Then use, loom, loom ai, just make a short video.
Vit Muller:Loom will actually transcribe it with ai and you can just click a
Vit Muller:button that says Create an SOP.
Vit Muller:You just copy paste it, it goes in a clipboard.
Vit Muller:You put it in a clickup.
Vit Muller:You've got the text explaining the process with each step of the process.
Vit Muller:You got a, you've got a timestamped short little video.
Vit Muller:It does it all for you, and you just paste it in the clickup.
Vit Muller:So that's your centralized,
Jarryd Holmes:you know, who taught me about Loom, about
Jarryd Holmes:the, the AI for the SOPs.
Vit Muller:I learned it from Andrew Kamide.
Vit Muller:I don't know who you learned it
Jarryd Holmes:I learned it from Lawrence.
Vit Muller:Oh yeah.
Jarryd Holmes:Yep.
Jarryd Holmes:Lawrence told me about it and, and I was like, are you serious?
Jarryd Holmes:This is incredible.
Vit Muller:it's, it's epic.
Vit Muller:I do everything that way.
Vit Muller:Yeah, yeah, yeah.
Jarryd Holmes:We do everything with it now for our clients, for us, whatever
Jarryd Holmes:it is just super powerful, super
Jarryd Holmes:powerful.
Vit Muller:Lemme just finish that process though.
Vit Muller:So here's, here's what you do then, right?
Vit Muller:So if you got a, here is a process of, a setting up sub account, right?
Vit Muller:These are all these steps you put in one document.
Vit Muller:each page in that document is on specific SOP, which is super easy to do.
Vit Muller:look, then you go on a clickup and you create a, a list, task list, and you
Vit Muller:call that a client new client template.
Vit Muller:In that task list, you put all the individual tasks like, titles blank.
Vit Muller:And in the description, you're not gonna put the actual SOP in the description.
Vit Muller:Instead, you're gonna reference hyperlink to the document, to that
Vit Muller:specific page in the document.
Vit Muller:And then you're gonna save that whole task list as a list template in a clickup.
Vit Muller:And every time you get a new client, you just use that template and
Vit Muller:you do have to do anything else.
Vit Muller:The only thing else you just assign who's gonna do that task.
Vit Muller:Now.
Vit Muller:Now, if your SOP changes, imagine if you've got 10 clients that you just signed
Vit Muller:up and you've just loaded in and then you realize, oh shit, I've got a new process.
Vit Muller:You don't have to touch those tasks because you've just made a reference.
Vit Muller:Where you go is that one centralized document where you go to that specific
Vit Muller:SOP page, delete mac, new loom, takes you five minutes, drop it in.
Vit Muller:And that's now new
Jarryd Holmes:Ready to go again.
Jarryd Holmes:Updated.
Vit Muller:Across every
Jarryd Holmes:very smart.
Jarryd Holmes:Your, your click ups really impressive.
Jarryd Holmes:We, we, we don't do things quite like that.
Jarryd Holmes:We basically set up our tasks so that when someone goes through an auto, when
Jarryd Holmes:someone purchases, they go through an automation and then anything relevant to
Jarryd Holmes:the thing that they're purchasing with us, we then set up tasks individually
Jarryd Holmes:that then go through a workflow.
Jarryd Holmes:So just imagine a workflow with all the preset tasks all in it, and then they just
Jarryd Holmes:literally get allocated to that contact.
Jarryd Holmes:So then that way we've got the entire list allocated to that one person, and then
Jarryd Holmes:we can go through and then tick off the things as we're meant to be doing them.
Jarryd Holmes:Then for our reference, we've got the Loom video explaining how to
Jarryd Holmes:go through each of those steps.
Jarryd Holmes:So slightly different, a lot less sophisticated.
Vit Muller:Well there's room to make it even more fancy.
Jarryd Holmes:There is a lot of room to make mine more fancy, not yours.
Vit Muller:No, no, I'm talking about mine.
Vit Muller:I'm talking about, so, I, I think it was about a month and a
Vit Muller:half ago, high level released a native integration with Clickup.
Vit Muller:And I've been waiting for this for so long 'cause they had native
Vit Muller:integration with Slack, which is great.
Vit Muller:Like, so if something happens in GHL, you get a Slack automated message for team.
Vit Muller:I was like, this is great.
Vit Muller:But then Clickup realized, well, we're kind of behind with the comm stuff.
Vit Muller:Be behind what Slack does.
Vit Muller:So they released, Clickup Chats, right?
Vit Muller:That's like a, maybe eight months ago.
Vit Muller:So you can create, you can create for each of your client's task, or space,
Vit Muller:you can create dedicated chat for that.
Vit Muller:Now, high levels released an integration that you can plug in on
Vit Muller:the back of automations, so you can create new tasks inside Clickup.
Vit Muller:You can do a bunch of stuff.
Vit Muller:I haven't played with it, but I think that's gonna be like the next
Vit Muller:thing that I'm gonna do to even further dial in my, fulfillment.
Vit Muller:But I'm putting pause on that right now 'cause fulfillment is not my problem.
Jarryd Holmes:Yeah.
Jarryd Holmes:Yeah.
Jarryd Holmes:I love that.
Jarryd Holmes:I love that.
Jarryd Holmes:And that's going back to our original start of this conversation
Jarryd Holmes:about being super focused on the thing that, that's gonna matter.
Jarryd Holmes:And I always call this moving the needle.
Jarryd Holmes:What's the thing that's gonna positively move the needle?
Jarryd Holmes:Rather than what's the thing that kind of looks cool or sounds
Jarryd Holmes:cool, or something That's gonna just take up a lot of my time.
Jarryd Holmes:the process of SOPs, if you don't use them, just
Jarryd Holmes:experiment with just having one.
Jarryd Holmes:And that will probably change your life, especially if you're doing
Jarryd Holmes:something complicated for anyone that's new to SOPs because someone who
Jarryd Holmes:else, does this really well is Micheal Pacitto, and he, he does this well.
Jarryd Holmes:And, and I'm trying to look at how we can systemize more things, understand
Jarryd Holmes:high level better for, for our clients and for agencies that we work with.
Jarryd Holmes:And that's why I'm invested with people like Michael doing his stuff.
Jarryd Holmes:Right.
Jarryd Holmes:And that's how I've got my cool Bronze Cabbage Award, working with him there.
Vit Muller:Yep.
Jarryd Holmes:then the more recent one, and I didn't even tell you
Jarryd Holmes:this Vit, but the more recent one is that I, I've recently signed up to
Jarryd Holmes:do my certification with high level
Vit Muller:Nice.
Vit Muller:Certified admin.
Jarryd Holmes:Hmm.
Jarryd Holmes:To be the certified admin.
Jarryd Holmes:And do I feel that we need that?
Jarryd Holmes:We haven't needed it yet.
Jarryd Holmes:Right.
Jarryd Holmes:And we've, we've gotten by Do I think that it will help us understand things better?
Jarryd Holmes:Absolutely.
Jarryd Holmes:I really do.
Jarryd Holmes:I think that it will help us get a better understanding of it all.
Jarryd Holmes:But again, if, if we weren't at this stage, I wouldn't have jumped
Jarryd Holmes:in and, and purchased it Vit to get started on it because we've just
Jarryd Holmes:got too many other things going on.
Jarryd Holmes:It doesn't make sense.
Jarryd Holmes:Whereas.
Jarryd Holmes:It will allow us to show more credibility in what we do because
Jarryd Holmes:people need to trust you, the company and the product in that order, right?
Jarryd Holmes:And all, all three of them have to be at a 10.
Jarryd Holmes:And so if we are talking about working with other, high level agencies, the
Jarryd Holmes:thing that helps us is we can name drop some of the people that we've built
Jarryd Holmes:things for and that pretty quickly.
Jarryd Holmes:Then people go, oh, I know that person.
Jarryd Holmes:I've spoken to that person.
Jarryd Holmes:I've tried to work with that person.
Jarryd Holmes:And that builds credibility.
Jarryd Holmes:It's third party credibility, right?
Jarryd Holmes:It's building off third party data, or referrals.
Jarryd Holmes:Whereas we'll then have our accreditation, which will then have the little
Jarryd Holmes:badge that we can then put there.
Jarryd Holmes:I could then have, Michael's badge to put on there.
Jarryd Holmes:'cause Michael's very credible in the document, documentation space, when
Jarryd Holmes:we're talking about that as well.
Jarryd Holmes:And those are things that we can use the ai, Australian National AI Awards, right?
Jarryd Holmes:I've got a little badge for that.
Jarryd Holmes:I haven't put that on the website.
Jarryd Holmes:I, I will, but I just haven't got to that yet.
Jarryd Holmes:But again, that's just another thing that we can use for credibility to
Jarryd Holmes:say, Hey, like we've been na ized.
Jarryd Holmes:That's a new word.
Jarryd Holmes:That's not an Australian slang, guys.
Jarryd Holmes:We've been recognized, for, for that award, which then adds more credibility.
Jarryd Holmes:Even when I have people jumping on the call Vit for the
Jarryd Holmes:voice ai, and I mention that.
Jarryd Holmes:I go, look, you know, we're also finalists.
Jarryd Holmes:We've, done the, we've been nominated for 14.
Jarryd Holmes:We're a finalist for one.
Jarryd Holmes:I said, what other, hi, what other voice agency do you know is currently winning
Jarryd Holmes:or being represented as a finalist for National Australian AI Awards?
Jarryd Holmes:They're like, oh, well I can't think of any.
Jarryd Holmes:So I'm not saying that to impress you, but to impress upon you that we care
Jarryd Holmes:about everything that we're doing.
Jarryd Holmes:Like we genuinely want, want to do this long term and we want have
Jarryd Holmes:long-term business partners like you.
Jarryd Holmes:So if that sounds like something you wanna be part of, we would love to do that.
Jarryd Holmes:Although, if you are after something where you can set up your own
Jarryd Holmes:account, put in your payment details and pay $15 a month, that's not us.
Jarryd Holmes:We're, we're not gonna be the right fit.
Jarryd Holmes:And you say that and then people still sign up at the 3 99 a month, but
Jarryd Holmes:it's because you've put in the blocks through that sales process as well and
Jarryd Holmes:built your credibility going in there.
Vit Muller:Yeah, I even heard another spin on it, which is flipping the coin
Vit Muller:and not flipping the coin, like turning in the mirror and saying, look, I'm not gonna
Vit Muller:try to convince you, to be your provider.
Vit Muller:I'm gonna interview you to see if you're the right fit to work with us.
Vit Muller:Somebody said that to me.
Vit Muller:I'm like, the moment you do that, it's like it, everything changes.
Vit Muller:They're like, oh, wait, what?
Vit Muller:So like, you don't need my money?
Jarryd Holmes:it.
Jarryd Holmes:I love it so much, mate.
Jarryd Holmes:We had this guy two weeks ago, seemed so great.
Jarryd Holmes:The first meeting I had with him, and then we went to go through the
Jarryd Holmes:close and he just turned into a completely different human being.
Vit Muller:Mm.
Jarryd Holmes:And I said, just so you know, I, I actually think
Jarryd Holmes:we'll end the conversation here.
Jarryd Holmes:We're not gonna be a good fit to work with one another.
Jarryd Holmes:Appreciate your time.
Jarryd Holmes:And he was like, what do you mean what you, you're just gonna drop this down?
Jarryd Holmes:And I said, yeah.
Jarryd Holmes:I said, the beauty of being the owner of this business mate, is I get to
Jarryd Holmes:choose who I work with and I'm choosing not to work with you respectively.
Jarryd Holmes:You're just not the right fit for us.
Jarryd Holmes:You're not who we wanna work with.
Jarryd Holmes:So I'm wishing you all the best.
Jarryd Holmes:And we're not, we're not gonna be working together from, moving forward.
Jarryd Holmes:There is so much power in that you jump off those calls, man, you feel like
Jarryd Holmes:you're fucking superman, chest out.
Jarryd Holmes:You're like, yeah, that's right.
Jarryd Holmes:I, I've got values.
Jarryd Holmes:I actually give a shit about, you know, the people that
Jarryd Holmes:we're bringing in here like.
Jarryd Holmes:You nailed it perfectly.
Jarryd Holmes:I know every single person that works inside our SaaS just like you do, because
Jarryd Holmes:we are doing exactly what you're saying.
Jarryd Holmes:Even without calling it the interviewing, we are doing that.
Jarryd Holmes:'cause I guarantee you that you are doing that like I am.
Jarryd Holmes:So that when you actually have those meetings with those people,
Jarryd Holmes:you're like, are these the right fit or are they not the right fit?
Jarryd Holmes:And then you can quickly determine that and, and then, you know,
Jarryd Holmes:choose what you want to do.
Jarryd Holmes:But I, I can tell you right now, there is no one working with us
Jarryd Holmes:that I don't wanna work with at all.
Jarryd Holmes:No one.
Jarryd Holmes:And that's, that's the power because businesses are already tough.
Jarryd Holmes:You don't need an asshole to make it harder.
Vit Muller:And look, I mean a lot of us have been in this game for a while.
Vit Muller:We've invested so much time and effort learning GHL, so we owe it
Vit Muller:to ourselves to have more respect to our, for ourselves and really pick
Vit Muller:and choose and not back for a client,
Jarryd Holmes:Yes.
Jarryd Holmes:And, and, and there there's gonna be people that listen
Jarryd Holmes:to this Vit that are startups.
Jarryd Holmes:And you know what?
Jarryd Holmes:I get it.
Jarryd Holmes:I, I hear, I hear where they're coming from.
Jarryd Holmes:If they're like, oh, well, you know, I'm starting out.
Jarryd Holmes:I need whoever I can get.
Jarryd Holmes:You know what you might need to take on that, that person that's a bit abrupt and,
Jarryd Holmes:and a bit rough around the edges towards you so that you can get some foundation
Jarryd Holmes:going and then grow the business.
Jarryd Holmes:That doesn't mean that they're a forever client.
Jarryd Holmes:You can choose to fire them later.
Jarryd Holmes:And go, look, you know, just based on this, here's how this
Jarryd Holmes:relationship would need to work.
Jarryd Holmes:That moving forward, it needs to look like X, X, X, X. Now, ultimately, we'll
Jarryd Holmes:contribute to it by doing these things.
Jarryd Holmes:At the same time, if it's not the right fit for you anymore, like really
Jarryd Holmes:appreciate your business and wishing you all the best, I might be able to
Jarryd Holmes:refer you to someone else that can help.
Vit Muller:Yeah, because it's like 69, you know, it's about
Vit Muller:giving and receiving equally.
Jarryd Holmes:That's right.
Jarryd Holmes:Oh, couldn't have said that any better.
Jarryd Holmes:That was the best timing.
Vit Muller:I had to one last punch line.
Vit Muller:Right.
Vit Muller:So what's that?
Vit Muller:What's next mate?
Vit Muller:What's next for Jarryd Holmes and Bolder Digital , any exciting projects
Vit Muller:or goals on the horizon that you'd like to share with our audience?
Jarryd Holmes:The, the goal right now is to wholly, solely focus on
Jarryd Holmes:the voice AI and make that our one thing that we want to focus on.
Jarryd Holmes:I hope that people being on this podcast here in this episode attempt
Jarryd Holmes:to do that because that will change.
Jarryd Holmes:I if you're struggling in your, your business right now with high
Jarryd Holmes:level, in most cases from what I've seen is people are trying to focus
Jarryd Holmes:on too many of the things, right?
Jarryd Holmes:Which is something that, that, I say to people is we solve the ings of business,
Jarryd Holmes:the calling, chatting, texting, emailing, automating marketing, blah, blah, blah.
Jarryd Holmes:Now we have the same tools as everyone that's using high level, but I don't
Jarryd Holmes:talk about all the other things that just focus on the voice ai.
Jarryd Holmes:So right now, that's what's on our horizon.
Jarryd Holmes:I would love to do that.
Jarryd Holmes:I would love to get, I've got a goal of bringing in a hundred additional clients
Jarryd Holmes:with the voice ai, not including the 17 that we've brought on, because we
Jarryd Holmes:had another one sign up the other day.
Jarryd Holmes:So we're sitting at 17 voice AI agents now.
Jarryd Holmes:what instead, what I'd like to do is now get a, an additional a hundred
Jarryd Holmes:and then, go to Dallas next year and get at least the, the a hundred, but
Jarryd Holmes:get the a hundred without the cost of it being a low end offer, right?
Jarryd Holmes:Because 3 99 is still too cheap for the value that comes from that.
Vit Muller:Yeah.
Jarryd Holmes:But 3 99 would change the life of a lot of people
Jarryd Holmes:that are using go high level, that are starting out or trying to get
Jarryd Holmes:somewhere 3 99 a month from each person could make a very large impact.
Jarryd Holmes:So that's where we want to be.
Jarryd Holmes:We then want to be able to have our other products to cross sell.
Jarryd Holmes:We wanna stay attentive to the change because there's so much change and
Jarryd Holmes:disruption happening at the moment.
Jarryd Holmes:So I, I want to continue to watch that space and bring in the things as
Jarryd Holmes:we need to, to add to our offering.
Jarryd Holmes:While still single-handedly focusing on the voice ai.
Jarryd Holmes:Okay, so that we've got that One thing that we can really knuckle
Jarryd Holmes:down on, the idea then is to create more content for voice ai.
Jarryd Holmes:The idea is then to start interviewing people for more content.
Jarryd Holmes:So I don't think I'll do a podcast.
Jarryd Holmes:However, I will do things like jumping on a video call, to, to beat up with
Jarryd Holmes:as many intelligent people as possible to turn that into content, and then
Jarryd Holmes:also help each other to collaborate and grow, grow each other's audiences.
Jarryd Holmes:So that's something that that's of interest to me because again, this
Jarryd Holmes:year collaboration's been one of my biggest focuses, and I think that
Jarryd Holmes:that's where we want to be for now.
Jarryd Holmes:That's what we want to do and we just wanna keep saving lives, ma'am.
Jarryd Holmes:We just wanna keep helping people in business, helping agencies in business
Jarryd Holmes:to, to just be the best that they can be and work with people with good
Jarryd Holmes:values that, that wanna help others.
Vit Muller:Right.
Vit Muller:Brilliant.
Vit Muller:I like it.
Vit Muller:Clean path forward.
Vit Muller:You've got a vision, you've got clarity, and that's important.
Vit Muller:Now, I think we, we talked about putting together some sort of an offer
Vit Muller:and then we didn't, didn't get to work out the details of it, but, I know
Vit Muller:this, there's gonna be a link called highlevelexperience.com/bolderdigital
Vit Muller:. What would you want to be behind that link?
Unknown:I wonder what people would want on that link,
Vit Muller:I mean,
Unknown:what would help them?
Vit Muller:I was gonna say like something to share, like, you know,
Vit Muller:but we've, we've kind of done it.
Vit Muller:Like if you listen to this episode, if you took a note, that's all you need to know.
Vit Muller:Like just act on it.
Vit Muller:And then there's gonna be show notes, there's gonna be a transcript,
Vit Muller:so you can run it to GPT and then
Jarryd Holmes:Mm.
Vit Muller:distill the core strategies From what we talked about, I think there's
Vit Muller:tons for agencies as far as agency goes.
Vit Muller:And obviously if you run an agency and you need help with fulfillment and reach
Vit Muller:out to and myself or reach out to Jarryd.
Vit Muller:And we can, we can work for you guys.
Jarryd Holmes:team 69 er style without the X-rated.
Jarryd Holmes:Love working with you.
Vit Muller:same man, it's been fun.
Vit Muller:Let's wrap it up.
Jarryd Holmes:there, there's, there's a lot of, lot of stuff there.
Jarryd Holmes:I, I just, I wonder what we could give people that would be impactful
Jarryd Holmes:because there's so many, there's so many nuggets in what we've just spoken
Jarryd Holmes:about that would, just focusing on one fucking thing would completely
Jarryd Holmes:change their projection for the better.
Jarryd Holmes:And if it weren't, again, for amazing people.
Jarryd Holmes:I caught up with Walt and, and had a call with him, and he absolutely confirmed
Jarryd Holmes:doubling down on the one thing Absolutely doubled down on Johann and Walt have been
Jarryd Holmes:incredible, for, for my growth and, and my knowledge and my upskilling in this space.
Jarryd Holmes:But I had that call with him and he is like, right, what's the number?
Jarryd Holmes:What do you want?
Jarryd Holmes:How soon do you wanna be there?
Jarryd Holmes:What are you doing right now?
Jarryd Holmes:What do you reckon will get you there?
Jarryd Holmes:And we literally drew out a plan.
Jarryd Holmes:And that is a plan that I'm absolutely doubling.
Jarryd Holmes:I I'm all in on it, dude.
Jarryd Holmes:I'm so hungry to achieve this outcome that that's why I'm just, doesn't matter what
Jarryd Holmes:time it is, doesn't matter how tired I am.
Jarryd Holmes:Granted, the last couple of days I've been falling asleep early,
Jarryd Holmes:but I'm, I'm, I'm okay with that.
Jarryd Holmes:You know why?
Jarryd Holmes:Because our body's going, Hey, I just need to rest.
Jarryd Holmes:You know, just take it easy tonight.
Jarryd Holmes:So I will.
Jarryd Holmes:But then today I am back stronger than ever going, right?
Jarryd Holmes:Let's go again.
Jarryd Holmes:And then when we, we get where we want it, then we can take the foot
Jarryd Holmes:off the gas a bit and, and enjoy the, the hard work of paying off.
Jarryd Holmes:But yeah, massive shout out to you, Walt.
Jarryd Holmes:That was a big help.
Vit Muller:I'll tell you what, next year we're gonna go
Vit Muller:on that stage together, mate.
Jarryd Holmes:I'd love
Vit Muller:my gold.
Vit Muller:I'm gonna go for my, I'm gonna go for my gold.
Vit Muller:I should, I should have been goal a years back.
Vit Muller:I just, my fucked up old city brain.
Vit Muller:Just been going too many directions, but,
Vit Muller:Yeah, let's do it.
Jarryd Holmes:don't blame it on, on like that, dude, because what
Jarryd Holmes:you've got is such a gift there.
Jarryd Holmes:There's times where I wish that I had that, and then there's probably
Jarryd Holmes:times where you see things that I do and you wish the same thing.
Jarryd Holmes:that's the power of what we have is we, we have gifts as human beings.
Jarryd Holmes:We have these amazing skill sets.
Jarryd Holmes:So then leverage those and work with others that can help you.
Jarryd Holmes:Like remember when we were doing SaaSprenuer, what, what was the
Jarryd Holmes:terminology that they were using?
Jarryd Holmes:Implementer or
Vit Muller:Yeah.
Vit Muller:you need, somebody who's good with
Jarryd Holmes:visionary or an implementer?
Vit Muller:Yeah, that's right.
Jarryd Holmes:Visionary and implementer.
Jarryd Holmes:And then pretty much everyone put up their hand saying that they're a visionary.
Jarryd Holmes:Right?
Jarryd Holmes:And then there was about four of us, you and I included in that four
Jarryd Holmes:that said that we'd be implementers.
Jarryd Holmes:I believe that you are a far more detailed implementer than me, but I've had the
Jarryd Holmes:Swiss Army knife myself to be able to do that before I brought in RJ which is
Jarryd Holmes:why I'm fortunate that I can do both.
Jarryd Holmes:If I had a preference, I'd just get you to do it.
Jarryd Holmes:I'd just get RJ to do it, to implement it.
Jarryd Holmes:I'm fortunate that I had to embed it into what I was doing.
Jarryd Holmes:And I think sales helped do that as well, because when you're in certain
Jarryd Holmes:sales roles, they'll get you to do the account manager sales role.
Jarryd Holmes:So you're not just doing the, the actual selling part, you're
Jarryd Holmes:then doing the management, the setup, the, the ongoing care.
Jarryd Holmes:So there's a lot of variables there that you've gotta
Jarryd Holmes:upskill and learn and bring in
Vit Muller:Yeah, right.
Vit Muller:I mean that, so it goes from sales to retention and great onboarding.
Vit Muller:So you had to do all that.
Vit Muller:So that's a good multifaceted experience.
Vit Muller:Yeah.
Jarryd Holmes:campaigns.
Jarryd Holmes:The details of those campaigns hope that those campaigns deliver with what, because
Jarryd Holmes:you've, you've just got that person depending on who it is, sometimes it's
Jarryd Holmes:millions, sometimes it's a few hundred bucks, but that person's invested in your
Jarryd Holmes:decision with what you've shared as this is a solution that you need to follow
Jarryd Holmes:based on what, what you've shared with me.
Jarryd Holmes:You know?
Jarryd Holmes:And so some of these people are giving you everything they've got,
Jarryd Holmes:and then there's other people that aren't, but they're, they're outlaying
Jarryd Holmes:a lot of money to get the outcome.
Jarryd Holmes:So you want to know that you're making the right choices.
Jarryd Holmes:And this is why sales can get a bad name, because people don't care
Jarryd Holmes:enough to do their due diligence to care about this whole process.
Jarryd Holmes:And then they burn people and then they get a really bad name in the market.
Jarryd Holmes:Real estate agents, Americans call 'em real estate agents, don't they?
Jarryd Holmes:Yep.
Jarryd Holmes:They, they just call it an agency rather than real estate.
Jarryd Holmes:Real estate agents have some of the worst names for being dodgy.
Jarryd Holmes:And it's typically, typically because they, they win and dine, they make
Jarryd Holmes:the sale and then they move on.
Jarryd Holmes:And you'll find that those very transactional, and you'll notice that
Jarryd Holmes:they're not very detail orientated.
Jarryd Holmes:Why?
Jarryd Holmes:'cause they've got admin that can then come in from behind
Jarryd Holmes:and help with that part.
Vit Muller:Hmm.
Jarryd Holmes:if you're someone then in media or marketing and then
Jarryd Holmes:you're an account manager, you've gotta know that whole process.
Jarryd Holmes:This is great talking to you about this 'cause this, this
Jarryd Holmes:is how I'm, I'm Aha, aha.
Jarryd Holmes:My moment on how I found that I can fit into the implementer space, not just a
Jarryd Holmes:visionary space because I had no choice.
Jarryd Holmes:It's like, well, you either do it or you're not gonna do it well, and
Jarryd Holmes:you're gonna lose your clients and then you're not gonna keep them happy
Jarryd Holmes:and then you're not gonna get paid and then you're gonna be without a job.
Vit Muller:it's an interesting one because yeah, it's like the logic
Vit Muller:is better, the service, happier the clients had the likelihood
Vit Muller:of them want to refer you.
Vit Muller:And isn't that like a whole thing about high level?
Vit Muller:They don't even have a sales team.
Vit Muller:They just focus so much on giving value and it's just growing.
Jarryd Holmes:Yeah.
Jarryd Holmes:And I think
Vit Muller:my OCD is just my OCD is justified that way, you know?
Vit Muller:But
Jarryd Holmes:Dude, your, your OCD is, is incredible.
Jarryd Holmes:I, I just think it's such a gift.
Jarryd Holmes:And you, you look at your understanding of high level, I've
Jarryd Holmes:got an understanding of high level.
Jarryd Holmes:I know that I can have these conversations with you and you can always take
Jarryd Holmes:me two or three layers deeper into that understanding of that thing.
Jarryd Holmes:Even on your calls that you're doing, your free webinars that you're
Jarryd Holmes:doing at the moment, the value in that, you can go to such a deep
Jarryd Holmes:level of understanding on those.
Jarryd Holmes:Whereas I'm, I'm more the guy that goes, I just want the general understanding of how
Jarryd Holmes:it is and then I'll work it out, you know?
Jarryd Holmes:And that, that's how I've learned high level over the
Jarryd Holmes:years is just by doing that.
Jarryd Holmes:But that served me better because than trying to perfect it and waiting
Jarryd Holmes:for the right time, I could just go out and start getting in front
Jarryd Holmes:of people and selling it to people.
Vit Muller:Yep.
Jarryd Holmes:It, it'd be like if someone, if say there's high levelers
Jarryd Holmes:listening to us now, they're like, I'm gonna get this AI perfect.
Jarryd Holmes:I'm gonna get this right.
Jarryd Holmes:I'm gonna get the chatbot perfect.
Jarryd Holmes:I'm gonna look at all the new AI integrations that have been re released.
Jarryd Holmes:I'm gonna make this incredible offering, and then all of a sudden something
Jarryd Holmes:new come along and then it's wasted.
Jarryd Holmes:I've seen this happen so much fit over the years where they put all this
Jarryd Holmes:effort in and then it's just wiped.
Jarryd Holmes:And you haven't progressed.
Jarryd Holmes:you've lost time and money getting there.
Vit Muller:Yep.
Vit Muller:And look, this is kind of like this workshop today, you know?
Vit Muller:I want a raffle and level up and I want a lifetime deal with CloseBot.
Vit Muller:And shout out to Bryce and Michael and both of 'em jump
Vit Muller:on the call like I needed help.
Vit Muller:Like how, how quickly can I learn this?
Vit Muller:Because I've got a workshop on Friday and in the meantime we're
Vit Muller:also doing this round table thing and I, you know, promoting this.
Vit Muller:So I was like, I didn't really fully commit to just preparing
Vit Muller:for the workshop on the back of CloseBot to learn everything it is.
Vit Muller:And Michael, shout out to Michael.
Vit Muller:Michael Swan, he jumped on a Zoom call and two, two and a half hours
Vit Muller:he showed me everything in  CloseBot.
Vit Muller:I'm like, this is, I can see how this is better, right?
Vit Muller:But then this morning I'm like, I don't think I've done good enough justice to
Vit Muller:go and teach this to, to the audience.
Vit Muller:So that's why I defaulted back to just DHL knowing that's still there.
Vit Muller:And I probably would've done a worse off job because I would be explaining
Vit Muller:something that I don't fully, you know, feel confident, understanding and I,
Vit Muller:it's better and I will be teaching it.
Vit Muller:But like in that short timeframe, I don't know, seemed like a better decision.
Jarryd Holmes:I think the thing with this is because you're so detailed, you
Jarryd Holmes:can go down the rabbit hole of sharing stuff, and sometimes you just need to
Jarryd Holmes:share enough so someone understands the power of it and how it's gonna be
Jarryd Holmes:implemented, and then leave it at that
Vit Muller:Well that's kinda like that.
Vit Muller:That exactly.
Vit Muller:Yeah.
Vit Muller:And that's kinda like why I thought, well, it's just probably better off
Vit Muller:just showing them the GHL version.
Vit Muller:Just a simple one because the flow builder, I think I would just.
Vit Muller:lose the heck out of, I mean, didn't Arthurs had like a little nap when we
Vit Muller:were, when I was talking about stuff.
Vit Muller:I think he did.
Vit Muller:And that's shut.
Vit Muller:Shout out to Arthur, but I honestly, I think he did and it was
Jarryd Holmes:Oh, Arthur, you back with us?
Jarryd Holmes:Oh, hello.
Jarryd Holmes:You had a little nap.
Jarryd Holmes:We didn't wanna wake
Jarryd Holmes:you.
Vit Muller:yeah.
Jarryd Holmes:I think, you know, the, the, the interesting part is
Jarryd Holmes:you just wanna give people enough information on those webinars.
Jarryd Holmes:Really.
Jarryd Holmes:You don't want 'em to be anymore.
Jarryd Holmes:You, you, you wanna have your pitch after at, at an hour mark.
Jarryd Holmes:At max.
Jarryd Holmes:You wanna have your, your pitch part at, at an hour.
Jarryd Holmes:'cause most people are only retaining information for half an hour anyway.
Vit Muller:yeah,
Jarryd Holmes:give them too much and, and then it becomes analysis paralysis
Jarryd Holmes:or they start to forget the good stuff.
Jarryd Holmes:And it's much like this podcast.
Jarryd Holmes:I don't know how long we've been doing this together on this podcast
Jarryd Holmes:now, I guarantee it's been an hour and a half to two hours.
Vit Muller:we are hitting two hours in one minute.
Vit Muller:Mate,
Jarryd Holmes:Right.
Jarryd Holmes:So
Vit Muller:I say, this is a true joke.
Vit Muller:I mean, honestly, I, I'm, I'm, I'm, I don't feel bad about it because
Vit Muller:do you know how this whole started,
Unknown:as in what,
Vit Muller:this whole podcast was 2023 level up.
Vit Muller:I, you know, I met Andrew, Andrew Kamide, shout out to Andrew Kamide.
Vit Muller:And we just like, we're drinking and drinking a beer and chatting and
Vit Muller:like, what podcast you listen to.
Vit Muller:And I'm like, I really like Joe Rogan.
Vit Muller:You know, it's kinda like long firm, just kind of cruisy and like,
Vit Muller:and he is like, yeah, me too, man.
Vit Muller:I like, wouldn't it be cool if somebody like a high level theme,
Vit Muller:but like long forum, just like having a chat and just getting into the
Vit Muller:meat of it, into the detail rather than like on the surface crap.
Vit Muller:It's what it is.
Vit Muller:So we are living up to it, mate.
Jarryd Holmes:I love that.
Jarryd Holmes:and here's the thing is we've spoken about so many good things.
Vit Muller:Actually, sorry, there's one more thing.
Vit Muller:You
Jarryd Holmes:Yeah.
Jarryd Holmes:Go for
Jarryd Holmes:it.
Vit Muller:it's like a full circle for me.
Vit Muller:So I went to a Level Up, I didn't go last year.
Vit Muller:I did go this year, it's like a two year break.
Jarryd Holmes:Yep.
Vit Muller:And and guess what?
Vit Muller:I went, I had to make a road trip down to Austin to go to the mothership.
Vit Muller:I didn't, I didn't get to see, I didn't get to see Joe.
Vit Muller:Well, Joe Rogan, he lives in Austin.
Vit Muller:I don't know if you know that.
Vit Muller:And he owns a com.
Vit Muller:He owns a comedy club called The Mothership.
Vit Muller:And he hosts, he hosts all the comedians, the up and comers, but also the good ones.
Vit Muller:And he gives people opportunity to test their skills and
Vit Muller:like, so I had to go there.
Vit Muller:Shout out to Brayden.
Vit Muller:We had a best road trip, hired a cyber truck.
Vit Muller:It was before Level Up, and we just drove there two nights, hang out,
Vit Muller:went to the, sixth Street, where all the clubs, music venues, committee
Vit Muller:clubs, the best experience ever.
Vit Muller:I'm just sharing it because like for me it's was like a bit
Vit Muller:of a closing this loop on it.
Vit Muller:Like how, how this podcast started was because Joe Rogan and
Vit Muller:I had to go and see that place.
Vit Muller:Obviously he wasn't there, but apparently he's dead three times, three times a
Vit Muller:week, so the likelihood was pretty high.
Vit Muller:Wouldn't that be awesome?
Jarryd Holmes:I love your detailed brain.
Jarryd Holmes:It's like the stakes were high.
Jarryd Holmes:Like it was a three and seven chance that they were coming.
Vit Muller:Yeah.
Vit Muller:So yeah.
Vit Muller:Yeah, I highly
Jarryd Holmes:that because, you're talking about, Joe Rogan and then also
Jarryd Holmes:the start of, the high level podcast.
Jarryd Holmes:And it's nice to see that you've been in Dallas just now and then
Jarryd Holmes:been able to kind of go, like, not even close the chapter, you've just
Jarryd Holmes:gone in, closed, closed it off.
Jarryd Holmes:You've gone into the next chapter, is what I'm trying to say is because
Jarryd Holmes:now it's taking it to the next thing.
Jarryd Holmes:You know, you're working with more people, you've been over there and
Jarryd Holmes:you've already got a massive wait list now of more people that, that wanna
Jarryd Holmes:be part of the podcast, to, to join it and, and, you know, share their
Jarryd Holmes:value with, with your audience as well.
Jarryd Holmes:It's very exciting because now it's like going to the, the next stage.
Jarryd Holmes:You know, you, you're at chapter, chapter two, you know, and,
Jarryd Holmes:and onto the next big thing.
Vit Muller:See where it takes us.
Vit Muller:Eh, it's exciting.
Jarryd Holmes:It is, man, I can't remember what we were
Jarryd Holmes:talking about before, before we went down that side mission.
Vit Muller:No idea.
Vit Muller:But I think we're hitting the record.
Vit Muller:I don't think I had a longer episode, so
Vit Muller:maybe,
Jarryd Holmes:do you remember last time, you said that you didn't remember,
Jarryd Holmes:but when, when I tried to jump on, I'd just come off the back of hooping cough.
Vit Muller:Yeah, that rings a bell.
Jarryd Holmes:So savage.
Jarryd Holmes:That was savage as anything.
Jarryd Holmes:I, I was like, what do you mean hooping cough?
Jarryd Holmes:Isn't this a thing that, isn't that a thing that babies get?
Jarryd Holmes:You know?
Jarryd Holmes:And, and, and then every 30 seconds coughing.
Jarryd Holmes:And then we had our, our, our podcast lined up and I'm like, oh my gosh,
Jarryd Holmes:I don't know if I can do this.
Jarryd Holmes:I don't know if I'm gonna be ready by then.
Jarryd Holmes:Like, I can't stop coughing.
Jarryd Holmes:And then my, my throat was drying out and I remember coughing and
Jarryd Holmes:you're like, it's okay mate.
Jarryd Holmes:We'll just be able to edit that bit out.
Jarryd Holmes:And I'm like thinking, oh man, you're gonna have to edit all of this out.
Jarryd Holmes:There's so much coughing I've just added to your workload.
Jarryd Holmes:It's like, you know, continually trying to fix it up.
Jarryd Holmes:but you know, man, you, you've just done so well.
Jarryd Holmes:It's, it's great to see, you, you've given me fomo, talking
Jarryd Holmes:about, being over in Dallas and all the fun stuff you got up to.
Jarryd Holmes:So next year, oh dude.
Jarryd Holmes:Next year we're gonna have to do it.
Jarryd Holmes:It's, we'll have to work out what our plan is and then work towards it.
Vit Muller:That's it.
Vit Muller:Jarryd, let's wrap it up mate.
Vit Muller:if people are still listening up until this point, shout
Vit Muller:out to you guys listening.
Vit Muller:we appreciate you.
Jarryd Holmes:We do,
Vit Muller:if you made it that far, I think these guys deserve some special,
Vit Muller:like a treatment Is, is there one, I don't know, like some special nugget of
Vit Muller:advice you'd like to, share with them?
Jarryd Holmes:I hope it's the one thing that I've been sharing the whole time.
Jarryd Holmes:The the nugget is please focus on one thing.
Jarryd Holmes:If you're trying to scale your business, focus on one thing that you can offer.
Jarryd Holmes:And you don't have to be like me.
Jarryd Holmes:You don't have to niche by by product.
Jarryd Holmes:You can niche by industry, you know, a perfect example before was when
Jarryd Holmes:we found that we got really good results for that, skip in, and then
Jarryd Holmes:we reached out to, to the seven, and then we got two, two replies, and
Jarryd Holmes:then one of them jumped on board.
Jarryd Holmes:And both of those skipping businesses are with us now, great reoccurring
Jarryd Holmes:revenue, and then they've scaled and cross-sell into other things.
Jarryd Holmes:That's just by focusing on one thing.
Jarryd Holmes:And then we've done the focusing on one thing with our webinars and the
Jarryd Holmes:leads tool, and that brought in 26 clients and that was great as well.
Jarryd Holmes:And now we're focusing on the next thing, which is focusing on the voice ai.
Jarryd Holmes:We wanna see that, that will give me enough data to then work out
Jarryd Holmes:where I really want it to go.
Jarryd Holmes:I feel confident that it's a voice ai.
Jarryd Holmes:I even remember talking to Shaun Clark at the SaaSprenuer event, and I was
Jarryd Holmes:telling him how he brought on the 26 clients with the webinars, and by that
Jarryd Holmes:sage Vit we were doing something else.
Jarryd Holmes:And then he goes, so you brought on 26 clients?
Jarryd Holmes:I'm like, yeah, yeah, yeah.
Jarryd Holmes:It's like, that's awesome.
Jarryd Holmes:I, I went, I know it is awesome.
Jarryd Holmes:He goes, so why'd you stop?
Jarryd Holmes:And I went, ah, well, you know, I just sort of change up my offer
Jarryd Holmes:and go with something else, right?
Jarryd Holmes:This is why I'm trying to hit this home Vit.
Jarryd Holmes:Just try something else.
Jarryd Holmes:See what else is out there in the market.
Jarryd Holmes:But it worked, didn't it?
Jarryd Holmes:I went, yeah, yeah, it worked.
Jarryd Holmes:So why do you need to change it?
Jarryd Holmes:And that was like the biggest epiphany when he said that.
Jarryd Holmes:So then we've used, we've used the webinar model to do other things.
Jarryd Holmes:but again, just, just find one thing that you can do really well
Jarryd Holmes:with the team or without a team.
Jarryd Holmes:And then the moment that you have enough money coming in.
Jarryd Holmes:Hire someone to come into your business to help support you and don't, don't
Jarryd Holmes:have them come in to try and take over your sales because you'll find
Jarryd Holmes:that your sales will stop, especially if you hire someone overseas.
Jarryd Holmes:Very hard to find someone that's adequate at sales in the Australian
Jarryd Holmes:market that's good at sales.
Jarryd Holmes:'cause the way that they sell in the US is very different than how they sell
Jarryd Holmes:in Australia, as an example, right?
Jarryd Holmes:So just make sure that if you're gonna bring on a salesperson, that there's
Jarryd Holmes:someone that knows sales, but if you're just starting out, you probably won't be
Jarryd Holmes:able to afford one that can sell well.
Jarryd Holmes:so my suggestion is get good at sales, because that's one of the
Jarryd Holmes:last things that you wanna pass on.
Jarryd Holmes:You'll also learn more about your clients, their dreams, their beliefs, their
Jarryd Holmes:goals, their outcomes, their objections.
Jarryd Holmes:And that will help you to develop an SOP of some sort in the sales
Jarryd Holmes:space so that you can then share that knowledge and that learning with someone
Jarryd Holmes:that you bring into the business.
Jarryd Holmes:But sales is one of the things that people ick a bit and go,
Jarryd Holmes:I don't want to do it anymore.
Jarryd Holmes:The moment I've got enough money, I'm gonna offshoot it to someone.
Jarryd Holmes:You are paying someone to come into the business and then
Jarryd Holmes:look at producing more sales.
Jarryd Holmes:If they have no experience in what they're selling.
Jarryd Holmes:You've just caused an instant expensive bottleneck in your business.
Jarryd Holmes:Because you've got someone with maybe some sales skill that
Jarryd Holmes:doesn't know how to sell it.
Jarryd Holmes:And if you are crap at sales, you can't help them either.
Jarryd Holmes:And you can't expect someone to go and find their own way.
Jarryd Holmes:And if you do, choose for them to go and find their own way, be prepared to spend
Jarryd Holmes:or waste time and money to help them to get there, because they can't, people
Jarryd Holmes:can't just sell shit on their own, right?
Jarryd Holmes:It's some, you can, you are the business owner, like you can afford to do that.
Jarryd Holmes:And that's why it's so important to learn that sales process.
Jarryd Holmes:you know, like Vit.
Jarryd Holmes:You and I have spoken about sales countless times.
Jarryd Holmes:Like I've, I've trained all kinds of people in all, all different industries,
Jarryd Holmes:and I can tell you that the way that we teach sales is applicable to every
Jarryd Holmes:single industry that we've done it in.
Jarryd Holmes:There's not one person that goes, oh, this, this training doesn't work for me.
Jarryd Holmes:It works for everyone because selling is communication.
Jarryd Holmes:You just need to know how to do it.
Vit Muller:apply crossover now.
Vit Muller:Well, here's your offer mate.
Vit Muller:That's how we can plug in on that highlevelexperience.com/bolderdigital
Vit Muller:and let's plug in your sales course.
Vit Muller:Why don't we do that?
Jarryd Holmes:We can do that.
Jarryd Holmes:like we, we used to sell that sales training for $1,600 and
Jarryd Holmes:it was a nine week course.
Jarryd Holmes:Like you, you've seen in there, Vit, how many hours are in there?
Vit Muller:about 20 hours.
Jarryd Holmes:There there's like,
Vit Muller:Sorry, I'm, I'm not, I don't sound too excited,
Vit Muller:but like it's a good course.
Jarryd Holmes:there's like nine, nine segments.
Jarryd Holmes:And then because they were live calls, the more people gave back
Jarryd Holmes:to me, the more I gave to them.
Jarryd Holmes:So some of those sessions went for like two to three hours, just deep.
Jarryd Holmes:And a lot of people, I remember one comment you made, you were like, oh,
Jarryd Holmes:I actually didn't realize that there was so much to, to go across in sales
Jarryd Holmes:until I seen all your content in there.
Jarryd Holmes:And, and, and that's the thing is it's communication.
Jarryd Holmes:It's just being able to be a good human being and have a good combo
Jarryd Holmes:to see one, if you can help them.
Jarryd Holmes:And then two, if you can help them move heaven and earth to
Jarryd Holmes:show them why it can help them,
Vit Muller:Hmm.
Jarryd Holmes:but be a good human being.
Jarryd Holmes:Don't try to sell them something for the sake of selling it.
Jarryd Holmes:And I know startups, again, I'm talking to you.
Jarryd Holmes:If you're someone that's like, oh my God, I really need this money,
Jarryd Holmes:I, I hear that you need that money.
Jarryd Holmes:We all needed that money when we're starting out, you know, but
Jarryd Holmes:we, we need to do the right thing.
Jarryd Holmes:And if you're doing it in a local area, it will come back tenfold.
Jarryd Holmes:It will come back tenfold.
Jarryd Holmes:You'll keep a good name in the market.
Jarryd Holmes:You won't be seen as the, the guy that was pushy, you know, work on
Jarryd Holmes:permission based selling and, and, and really try to help people.
Jarryd Holmes:And if you can't help that person, Vit Hey, look, I appreciate that
Jarryd Holmes:we've had this great conversation.
Jarryd Holmes:It looks like I, I wouldn't be a good fit to help you out.
Jarryd Holmes:I'm curious, do you know anyone else that this would be a good fit for?
Vit Muller:Yeah, mate, what I like about this is that if you are shy or
Vit Muller:you don't ha, you don't, you know, you don't like to do the selling.
Vit Muller:This is probably the easiest method of selling permission-based selling.
Vit Muller:It's less, it's just asking the right questions and
Vit Muller:seeing if there's a good fit.
Vit Muller:And if it isn't, it's all good.
Vit Muller:And if there is, that's an opportunity.
Jarryd Holmes:And, and I, I, I'll quickly touch on this
Jarryd Holmes:'cause I know we're so far over.
Jarryd Holmes:There's introvert and extrovert Vit, which Vit, which one do you reckon?
Jarryd Holmes:I am.
Vit Muller:well
Jarryd Holmes:You probably know better than anyone because you've
Jarryd Holmes:seen, seen me at all different areas of, of things where, where I'm out
Jarryd Holmes:and about and when I'm like retiring to a hotel room and things like that.
Jarryd Holmes:You've probably, you've probably seen more of me than, than other high levelers
Jarryd Holmes:to, to be able to do this decision.
Jarryd Holmes:But I'm curious.
Vit Muller:at a face value, it's easy to say extrovert, but I know you're not.
Jarryd Holmes:Yeah.
Jarryd Holmes:And so a lot of people think that I'm extrovert.
Jarryd Holmes:A lot of people think I'm extrovert.
Jarryd Holmes:I can tell you right now, the moment I jump off this call, because it's whatever
Jarryd Holmes:time it is, like six o'clock at night, I can't wait to chill out, go on downtime
Jarryd Holmes:and catch up with my son and just eat it, cook dinner and just chill together.
Jarryd Holmes:Right.
Jarryd Holmes:That, that's my thing is low mode for me is that, and I'd prefer
Jarryd Holmes:that over, over a lot of things.
Jarryd Holmes:And I say this to people so that you can then go, oh, well this guy can talk
Jarryd Holmes:about sales, but he's an extrovert.
Jarryd Holmes:Like it's easy for him.
Jarryd Holmes:It's amazing how easy it is when you actually put yourself in a
Jarryd Holmes:position where you have to be that extrovert and you know, you do
Jarryd Holmes:something enough and you'll become it.
Jarryd Holmes:And that, that's what's helped me with doing this.
Jarryd Holmes:I'll probably leave it there because there was a study I seen the other day where
Jarryd Holmes:they were talking about that there is a middleman now for introvert and extrovert.
Jarryd Holmes:I can't remember what they called it, but I was like, oh my God,
Jarryd Holmes:maybe I'm fitting in there.
Jarryd Holmes:But, I, I say this because.
Jarryd Holmes:You, you can be an introvert and still be incredible at sales.
Jarryd Holmes:You can absolutely be incredible at sales as an introvert because
Jarryd Holmes:a lot of people think that as an introvert, I keep saying extrovert.
Jarryd Holmes:As an introvert, you can be amazing at sales.
Jarryd Holmes:A lot of people think you need to be extrovert to sell.
Jarryd Holmes:I know some incredible people in sales that are introvert and, and people would
Jarryd Holmes:easily mistaken them as an extrovert.
Vit Muller:Makes a lot of sense mate.
Vit Muller:Let's finish
Vit Muller:on that note.
Vit Muller:That's powerful.
Vit Muller:Thank you for being on, mate.
Vit Muller:I appreciate you, you've always been here for me and I'm looking forward
Vit Muller:to, more opportunities to have a chat and, share ideas and share thoughts.
Jarryd Holmes:time to top and tail
Vit Muller:Yep.
Vit Muller:And, for those you.
Jarryd Holmes:69 style.
Jarryd Holmes:I had to say that 'cause I don't think you got my joke.
Vit Muller:No, I, I don't think I got it now.
Vit Muller:but yeah, thank you so much mate.
Vit Muller:And thank you guys as well.
Vit Muller:If you've made it all the way to this end, I thank you so much.
Vit Muller:It means the world to me.
Vit Muller:Thank you for listening to today's episode on a HighLevel Experience podcast.
Vit Muller:I hope you've been taking notes.
Vit Muller:if you've enjoyed today's episode, please share it with your fellow agency mates
Vit Muller:and other high levelers because, you know, you never know who, who, who needs
Vit Muller:to, like, he needs that little extra push and might just hear a little extra
Vit Muller:strategy, might help them move forward.
Vit Muller:so if you know anybody that would benefit from listening, please share it.
Vit Muller:And, for you, for show notes, for links and extra tips to help you grow your
Vit Muller:agency or your SaaS with high level, please go to highlevelexperience.com.
Vit Muller:Thank you and have a great rest of your day, everybody.
