Vit Muller: 00:00:00

The way I dealt with personal training clients, You do the consultation,

Vit Muller: 00:00:03

find out more about them, what their goals are, what their lifestyle is.

Vit Muller: 00:00:06

that's no different to when we get a new SaaS customer

Vit Muller: 00:00:10

Dan O'Sullivan: very similar crossovers when it comes to what you need, right?

Vit Muller: 00:00:14

need to understand your body, you need to understand your clients.

Vit Muller: 00:00:16

Same thing.

Vit Muller: 00:00:17

like you went from 50 to 500,000 followers in 90 days.

Vit Muller: 00:00:21

Is that right?

Vit Muller: 00:00:22

Dan O'Sullivan: Yeah, it's no longer social media, right?

Vit Muller: 00:00:23

It's interest media.

Vit Muller: 00:00:24

If you keep people interested, they will stay engaged with your stuff.

Vit Muller: 00:00:27

When it comes to, you just have retainers and you just

Vit Muller: 00:00:31

bundle the subscription into it,

Vit Muller: 00:00:32

Dan O'Sullivan: up to this point,

Vit Muller: 00:00:33

it's very much getting them seen on social media and actually looking at the systems

Vit Muller: 00:00:39

that they potentially have in place.

Vit Muller: 00:00:40

What could they do to improve that?

Vit Muller: 00:00:42

what can you do differently that would create that nice extra

Vit Muller: 00:00:46

personalized experience for somebody

Vit Muller: 00:00:47

Dan O'Sullivan: have you ever gone somewhere and then someone

Vit Muller: 00:00:49

goes, oh, is this your first time?

Vit Muller: 00:00:51

And if you're someone who's a regular, you're gonna get very

Vit Muller: 00:00:53

pissed off by that statement.

Vit Muller: 00:00:55

Would you like to leave the

Vit Muller: 00:00:56

piece of advice

Vit Muller: 00:00:57

Dan O'Sullivan: If you are somebody who really wants to grow on social

Vit Muller: 00:01:00

media, just put in the effort.

Vit Muller: 00:01:06

Hello everybody.

Vit Muller: 00:01:07

Welcome to another episode on the High Level Experience Podcast.

Vit Muller: 00:01:09

Our guest today is somebody who's, quietly been building what most

Vit Muller: 00:01:13

people in this space are still chasing a real client acquisition engine.

Vit Muller: 00:01:17

You know, the thing that just works for you and you get leads.

Vit Muller: 00:01:20

Wouldn't that be nice?

Vit Muller: 00:01:22

So he's not just posting content though for likes.

Vit Muller: 00:01:25

He's not just posting with AI tools, but actually engineering

Vit Muller: 00:01:29

systems that take attention and turn it into predictable revenue.

Vit Muller: 00:01:33

He's the guy who took an audience from 5,000 to over 500,000

Vit Muller: 00:01:37

followers in under 90 days.

Vit Muller: 00:01:39

But here's the interesting part for me anyway, he'll be the first to tell

Vit Muller: 00:01:44

you that none of that matters if you don't have the backend to convert it.

Vit Muller: 00:01:49

And what's intriguing is while everyone else is obsessed over hacks, trends,

Vit Muller: 00:01:55

and the next shiny AI tool, he's been focused on simplifying the game

Vit Muller: 00:02:01

building lean, scalable systems that capture every elite, nurture, every

Vit Muller: 00:02:05

conversation, turn what most people call content into an actual growth engine.

Vit Muller: 00:02:11

Behind the scenes, he's, helping coaches and service-based businesses stop

Vit Muller: 00:02:15

guessing and start installing what he calls a client acquisition engine, where

Vit Muller: 00:02:20

authority, lead capture, conversion, and scale, all work together seamlessly.

Vit Muller: 00:02:25

And outside of business

Vit Muller: 00:02:26

he's living it too, balancing growth, performance, and family life as

Vit Muller: 00:02:31

hands-on dad, coach and entrepreneur who practices what he preaches.

Vit Muller: 00:02:36

So please welcome to the show, Dan O'Sullivan

Vit Muller: 00:02:45

Dan O'Sullivan: thanks for having me, Vit.

Vit Muller: 00:02:47

It's, I think it's been brewing for quite some time.

Vit Muller: 00:02:49

We have a very similar crossover and.

Vit Muller: 00:02:51

I'm hoping that we can get some golden nuggets out today for whoever's listening.

Vit Muller: 00:02:55

Yeah, absolutely.

Vit Muller: 00:02:56

Yeah, it, we've been working on it indeed for a while and crossover.

Vit Muller: 00:03:00

It is.

Vit Muller: 00:03:00

Yeah.

Vit Muller: 00:03:00

I mean, just before we started right, we talked about it like my background

Vit Muller: 00:03:03

is fitness and I'm very, I still have, it's um, it's a big part of my life.

Vit Muller: 00:03:07

Like living back in Sydney, I was running my fitness business doing

Vit Muller: 00:03:11

personal training, boot camps, managing gyms, but I don't do that anymore.

Vit Muller: 00:03:16

But you've managed to, let me put it this way, I don't do that anymore because

Vit Muller: 00:03:19

I've also been very, nerdy into marketing and I transition into high level and

Vit Muller: 00:03:23

I just stop doing the fitness stuff.

Vit Muller: 00:03:26

I still work out every now and then, but not as a business.

Vit Muller: 00:03:30

But you've managed to combine the two, and it's intriguing.

Vit Muller: 00:03:34

Dan O'Sullivan: Yeah, for me, I guess it's, we can call it

Vit Muller: 00:03:38

stubbornness or tenacity, but I'm, I just love fitness so much.

Vit Muller: 00:03:42

I've come from a very physical upbringing playing high levels

Vit Muller: 00:03:45

of sport, and it's just something I'm not willing to, get rid of.

Vit Muller: 00:03:48

and our particular niche when it comes to fitness is actually

Vit Muller: 00:03:50

helping people as they age.

Vit Muller: 00:03:52

And I just, I call it the forgetting, the forgotten part of the industry, which is

Vit Muller: 00:03:58

when people get to 40 plus, looking at 20 year olds, 25 year olds and what they're

Vit Muller: 00:04:02

doing, it's not necessarily the best thing that we should be doing at that age.

Vit Muller: 00:04:06

And in our fitness business, we have clients over 80 still

Vit Muller: 00:04:11

being able to show up each day.

Vit Muller: 00:04:12

And with the rise in things like pickleball and stuff like that, it

Vit Muller: 00:04:16

think it's even more important now that you're prepared for these things.

Vit Muller: 00:04:19

So that's something that we really strive to continue.

Vit Muller: 00:04:22

We call it ageless movement for a reason, because we believe that no matter what

Vit Muller: 00:04:26

age you are, you should be still moving.

Vit Muller: 00:04:28

So, It's definitely something I'm passionate about.

Vit Muller: 00:04:29

But now me as an individual, I've always been a tech geek.

Vit Muller: 00:04:32

I've been building websites since 2005, even as a 12-year-old I was on when

Vit Muller: 00:04:38

most people weren't on, the internet.

Vit Muller: 00:04:40

And it's just been, I look at it as like a computer game.

Vit Muller: 00:04:43

So whenever I'm working with any particular individuals, I love just trying

Vit Muller: 00:04:47

to understand what is it that they need, and then yeah, piecing those puzzles

Vit Muller: 00:04:51

together to obviously either get them their time back or ultimately save them

Vit Muller: 00:04:56

money, as well as making better profits.

Vit Muller: 00:04:58

There's actually a really good, now that I think of it, there's a

Vit Muller: 00:05:00

really good analogy just going back to thinking The way I dealt with like my

Vit Muller: 00:05:03

one-to-one PT clients, personal training clients, like they come to you, right?

Vit Muller: 00:05:06

You do the consultation, find out more about them, what their goals

Vit Muller: 00:05:10

are, what their lifestyle is.

Vit Muller: 00:05:12

So that's no different to when we get a new SaaS customer or

Vit Muller: 00:05:16

a business for agency services.

Vit Muller: 00:05:19

They all want better their business, their better.

Vit Muller: 00:05:21

Their profit line in the fitness sense is to better their fitness feel better, maybe

Vit Muller: 00:05:26

lose weight and get stronger and all that.

Vit Muller: 00:05:28

So it's an interesting one.

Vit Muller: 00:05:29

And there is that aspect, isn't it?

Vit Muller: 00:05:30

Like the data and especially if you're kind of nerdy into it like

Vit Muller: 00:05:34

us, when it comes to programming and designing the, like a Yeah.

Vit Muller: 00:05:39

I, man, this really brings memories.

Vit Muller: 00:05:40

Yeah.

Vit Muller: 00:05:40

I, I.

Vit Muller: 00:05:41

Dan O'Sullivan: Yeah, I look at it like this.

Vit Muller: 00:05:43

if you're in marketing, if you are in fitness, if you are in real estate, if

Vit Muller: 00:05:48

you are in the building industry or you're in the SaaS, all very similar crossovers

Vit Muller: 00:05:54

when it comes to what you need, right?

Vit Muller: 00:05:56

You need to understand your market.

Vit Muller: 00:05:58

need to understand your body, you need to understand your clients.

Vit Muller: 00:06:00

Same thing.

Vit Muller: 00:06:01

You need to look at what do you have in place?

Vit Muller: 00:06:03

So for example, with fitness, what is the tools that you're using?

Vit Muller: 00:06:07

Are you going to a gym?

Vit Muller: 00:06:08

Do you have access to either a coach or something like that?

Vit Muller: 00:06:11

If we look at business, what softwares are you using?

Vit Muller: 00:06:14

Do you have access to a coach or what are you using?

Vit Muller: 00:06:17

it's very similar crossover.

Vit Muller: 00:06:18

And so the biggest thing for me, and one of the main reasons why I've

Vit Muller: 00:06:22

put a lot more energy into systems and stuff like that is because it's

Vit Muller: 00:06:26

easier for me to sell to somebody when they know that they can, put that

Vit Muller: 00:06:31

through their business as an example.

Vit Muller: 00:06:33

as when we wanna really tailor something fitness wise for somebody, it's a

Vit Muller: 00:06:37

harder sell because it's actually coming from their own personal income.

Vit Muller: 00:06:41

And that's one of the biggest things.

Vit Muller: 00:06:42

I don't wanna work more than I have to work.

Vit Muller: 00:06:44

I wanna work smarter.

Vit Muller: 00:06:45

And so I've been able to build the systems that we used in our own

Vit Muller: 00:06:48

business, that we know it works, and then transfer that into other businesses

Vit Muller: 00:06:51

and then really start to tailor.

Vit Muller: 00:06:53

For those different niches.

Vit Muller: 00:06:54

And that I think for us is our biggest skill set is we were

Vit Muller: 00:06:58

building apps and building websites long before AI was around, or at

Vit Muller: 00:07:02

least the capabilities of AI now.

Vit Muller: 00:07:05

And where that has pros and cons is pros is, I understand it from, the level of

Vit Muller: 00:07:11

even just writing the code versus the cons of it was I spent a shit ton of

Vit Muller: 00:07:16

money doing it and now I, for example, in 2023, we spent seven and a half

Vit Muller: 00:07:22

months building an online membership.

Vit Muller: 00:07:24

This was before you could kind of get a white label app or

Vit Muller: 00:07:26

anything like that, right?

Vit Muller: 00:07:27

So actually it was 2022 and we spent seven and a half months, myself and my, chief

Vit Muller: 00:07:34

technical officer, who's been with me for eight years and we're talking 12 hour

Vit Muller: 00:07:39

days just to build an online membership.

Vit Muller: 00:07:41

The last four weeks I've just been vibe coding, a complete fitness app.

Vit Muller: 00:07:47

It's like the best on the market because I know what's in the market.

Vit Muller: 00:07:50

I've trialed every single platform.

Vit Muller: 00:07:53

And the way I look at it is, it's like when you rent a

Vit Muller: 00:07:55

house versus owning a house.

Vit Muller: 00:07:57

And when you rent a house, you have to accept that there's

Vit Muller: 00:07:59

certain things that aren't there.

Vit Muller: 00:08:01

But whilst if you own the house, then you know that you can install those things.

Vit Muller: 00:08:05

So what I looked at was, okay, this app has this thing that I want and this app

Vit Muller: 00:08:09

has this thing, and then I just vibe coded an app that basically just has

Vit Muller: 00:08:13

them all, which has been really exciting.

Vit Muller: 00:08:15

but the ironic thing is I can do it.

Vit Muller: 00:08:17

Like I could, even now as we're talking, I could be having it just sitting here

Vit Muller: 00:08:20

on another screen just compiling together and then I'm just giving it prompts.

Vit Muller: 00:08:25

And so that's been awesome, like awesome and heartbreaking.

Vit Muller: 00:08:29

Awesome that I'm so happy that I can do it.

Vit Muller: 00:08:31

Heartbreaking.

Vit Muller: 00:08:32

And looking back where it took me seven and a half months of 12 hour days and

Vit Muller: 00:08:36

a quarter of a million dollars to build that, we don't even use it anymore.

Vit Muller: 00:08:39

Now it's, I don't even, I don't even think we have it anymore.

Vit Muller: 00:08:42

We don't pay for the hostage on it.

Vit Muller: 00:08:43

It's just gone into the Matrix somewhere.

Vit Muller: 00:08:46

yeah.

Vit Muller: 00:08:46

It's an interesting town we live in.

Vit Muller: 00:08:48

the vibe coating is very, Interesting opportunity.

Vit Muller: 00:08:50

And I've seen some really cool use cases back then when I was in the

Vit Muller: 00:08:54

fitness as a fitness professional.

Vit Muller: 00:08:56

I used to use trainer ice.

Vit Muller: 00:08:58

It's just like a really good uptick 'cause you could wide label it and you

Vit Muller: 00:09:01

could resell basically subscriptions to customers to be able to access

Vit Muller: 00:09:06

the programs that I would create.

Vit Muller: 00:09:08

And then there was, do you know the guy, who sells the online coach?

Vit Muller: 00:09:11

The, from, he's from Canada?

Vit Muller: 00:09:12

No, not, sorry, not him.

Vit Muller: 00:09:14

The other guy from Precision Nutrition,

Vit Muller: 00:09:16

Dan O'Sullivan: I'm not sure like you'd have to tell me his name.

Vit Muller: 00:09:18

I probably know him if you tell me his name, but,

Vit Muller: 00:09:19

Jonathan Goodman is

Vit Muller: 00:09:21

Dan O'Sullivan: oh yeah, that's who I thought you were talking about.

Vit Muller: 00:09:23

He's the Canadian guy.

Vit Muller: 00:09:24

the Canadian guy.

Vit Muller: 00:09:25

Yeah.

Vit Muller: 00:09:25

That's the, online trainer thing.

Vit Muller: 00:09:27

And then there was the other guy who, that's the Precision Nutrition,

Vit Muller: 00:09:30

which is, certification course for fitness professionals to be able to

Vit Muller: 00:09:34

educate customers about nutrition, without having to be a dietician.

Vit Muller: 00:09:39

Why I'm saying all this is just, I'm just wondering, what sort of,

Vit Muller: 00:09:42

aspects, your app handles just from

Vit Muller: 00:09:45

Dan O'Sullivan: aspects.

Vit Muller: 00:09:46

So the way we do things and

Vit Muller: 00:09:48

right.

Vit Muller: 00:09:49

Dan O'Sullivan: yeah, the way we do things that, I'll try and condense this,

Vit Muller: 00:09:51

but we very much work more one-on-one.

Vit Muller: 00:09:54

we are now actually, we have a school community that we've just launched

Vit Muller: 00:09:57

only like a few months ago, getting people in on a 21 day challenge.

Vit Muller: 00:10:01

And then the goal is to upsell off the back of that because

Vit Muller: 00:10:03

they need more levels of support.

Vit Muller: 00:10:05

So in, in all industries now, people aren't paying for the information.

Vit Muller: 00:10:09

They're paying for the implementation, accountability,

Vit Muller: 00:10:10

and support in, in any field.

Vit Muller: 00:10:12

So even now when it comes to tech, that's exactly the way we approach it.

Vit Muller: 00:10:15

We help implement it.

Vit Muller: 00:10:17

And then we give them the level of support they needed.

Vit Muller: 00:10:18

Same with fitness.

Vit Muller: 00:10:20

so when with our fitness app, very much, when you've got two options, obviously.

Vit Muller: 00:10:24

One is we help you, the other is you do it yourself.

Vit Muller: 00:10:27

if you come onto the fitness app, there is a course there, which is

Vit Muller: 00:10:30

a full body assessment versus if a one-on-one client comes on, they

Vit Muller: 00:10:33

do that on screen with a coach.

Vit Muller: 00:10:35

we also have a dietician as well.

Vit Muller: 00:10:36

So you could book a one-on-one consultation with that person

Vit Muller: 00:10:39

and they will go through a 12 week strategy for you.

Vit Muller: 00:10:42

So we don't just look at you physically, we'll look at what are you consuming,

Vit Muller: 00:10:46

like what does your bloods look like?

Vit Muller: 00:10:48

If you want to go and get a genetic test, we'll even look at that.

Vit Muller: 00:10:51

So we very much wanna strategize like the next 12, 18 months because most of

Vit Muller: 00:10:55

our clients are at that older age where they've tried multiple different, styles.

Vit Muller: 00:11:00

They're not really too interested in calorie counting.

Vit Muller: 00:11:02

we wanna make it easy for people, right?

Vit Muller: 00:11:04

Or as I call simple.

Vit Muller: 00:11:05

'cause simple is more easy to attain.

Vit Muller: 00:11:07

And if I can simplify things for you and it's this is why you're doing

Vit Muller: 00:11:10

it, yeah, you don't really enjoy this aspect of it just yet, but that's

Vit Muller: 00:11:14

why you need a coach to keep you accountable, because if you didn't,

Vit Muller: 00:11:17

you'd be doing this yourself anyway.

Vit Muller: 00:11:18

And as most of the exercises aren't, we haven't reinvented the wheel, but

Vit Muller: 00:11:23

what we are doing is we're knowing when you need that exercise, when

Vit Muller: 00:11:26

do you need to change that exercise?

Vit Muller: 00:11:27

How can you progress from it?

Vit Muller: 00:11:29

And ultimately, if we're not progressing from it, how can we change a variation

Vit Muller: 00:11:32

to still get the same outcome?

Vit Muller: 00:11:34

And that's what one-on-one coaching should be.

Vit Muller: 00:11:37

we do use AI in our business and we're very transparent about that.

Vit Muller: 00:11:41

So for example, any kind of check-ins or in-app notifications or obviously ai.

Vit Muller: 00:11:46

But when someone does that check in, there is a human being that

Vit Muller: 00:11:49

looks at that and we will, review the videos that you've sent in.

Vit Muller: 00:11:51

We'll give you an audio or video feedback on whatever you want.

Vit Muller: 00:11:55

We also do fortnightly calls with those individuals as

Vit Muller: 00:11:58

well to keep them accountable.

Vit Muller: 00:11:59

So it's, we give, as I always say, is I wanna give you the right level of

Vit Muller: 00:12:02

humor, human interaction that you need.

Vit Muller: 00:12:05

But ultimately we are using systems to, you enjoy watching me because I'm a stay,

Vit Muller: 00:12:10

I'm a stay at home dad who gets to like, spend the day with my kids, drop them to

Vit Muller: 00:12:14

school, collect them to school, and still run, two to three multiple businesses.

Vit Muller: 00:12:18

So it's that's where I do that because I can be a human being

Vit Muller: 00:12:21

where I need to be a human being.

Vit Muller: 00:12:23

Get on a podcast like this.

Vit Muller: 00:12:24

But then I can ultimately, as soon as it's finished, okay, check in with the team.

Vit Muller: 00:12:28

Where are we going with certain things?

Vit Muller: 00:12:30

Alright, check in with my AI agents.

Vit Muller: 00:12:32

Are they, collating the data that we need?

Vit Muller: 00:12:34

And ultimately that's what's saving me time now.

Vit Muller: 00:12:37

Yeah, massive amount of leverage.

Vit Muller: 00:12:39

And I like, just back to the up, you know what you're saying there?

Vit Muller: 00:12:41

'cause my wife, she signed up for a fitness up, I dunno what the name of

Vit Muller: 00:12:44

it, but, they were upselling a fitness coaching component and it was, I

Vit Muller: 00:12:49

dunno, a couple hundred bucks a month.

Vit Muller: 00:12:51

And naturally you'd think, okay, that's gonna be a real person for sure.

Vit Muller: 00:12:54

And it wasn't, it was just an ai, all the touch points were AI.

Vit Muller: 00:12:58

And and I get that you have to have some of that in there 'cause

Vit Muller: 00:13:01

you gotta make it scalable.

Vit Muller: 00:13:02

But you definitely have to have that human component because it's,

Vit Muller: 00:13:06

otherwise it's just, it's just, you just fade out from the app.

Vit Muller: 00:13:09

So the fact that you've done it, it's pretty impressive.

Vit Muller: 00:13:11

if you're going back to your, 'cause I think, it's a, I know this is a

Vit Muller: 00:13:14

hell of a podcast and we're gonna get into all the good stuff guys.

Vit Muller: 00:13:16

Don't worry.

Vit Muller: 00:13:16

we'll talk about a strategy how, Dan's managed to, get

Vit Muller: 00:13:19

pretty large follow following.

Vit Muller: 00:13:20

We'll get to that.

Vit Muller: 00:13:21

But, why I wanted to talk about this.

Vit Muller: 00:13:22

Initially at the beginning of this, of this interview is because

Vit Muller: 00:13:25

I think fitness is so important and we don't talk about it much.

Vit Muller: 00:13:29

I know that my fitness definitely has deteriorated, hasn't been really great.

Vit Muller: 00:13:33

I haven't been that visual, that com consistent of my training and everything.

Vit Muller: 00:13:37

And I believe that might be whole more people out there that are listening

Vit Muller: 00:13:41

high levelers, all of us sitting in front of looking at the 21 inch screens.

Vit Muller: 00:13:45

Most of us have more than two screens or more than one screen, that's for sure.

Vit Muller: 00:13:49

And, it's just important to, yeah, just remember, just, look after yourself

Vit Muller: 00:13:53

guys, like fitness is important.

Vit Muller: 00:13:56

yeah, I guess that's what I'm gonna say.

Vit Muller: 00:13:57

And obviously you've got something that, that you're working on, so that could be,

Vit Muller: 00:14:00

a good option, to look at for everybody.

Vit Muller: 00:14:02

Dan O'Sullivan: Yeah, it's one of the biggest angles that

Vit Muller: 00:14:04

we're actually going at now.

Vit Muller: 00:14:05

I mentioned pickleball earlier, but actually helping, it's the fastest growing

Vit Muller: 00:14:08

sport in the world, but it's also got the highest rate of injuries because.

Vit Muller: 00:14:12

People are, shutting down the laptop and going and playing pickleball 'cause their

Vit Muller: 00:14:15

mate told 'em to play it and they haven't done anything in the last five years.

Vit Muller: 00:14:18

So we are looking, we're just about to launch a pickleball

Vit Muller: 00:14:22

mobility program as well.

Vit Muller: 00:14:23

So yeah, if anybody's into any kind of racket, sports or paddle sports,

Vit Muller: 00:14:27

it's definitely gonna be effective.

Vit Muller: 00:14:28

the reason why we're doing that is because it's something I'm passionate about.

Vit Muller: 00:14:32

I am not in this industry because I'm some unicorn, I'm in the mobility space

Vit Muller: 00:14:37

because I'm somebody who has had more injuries than I can care to bore you with.

Vit Muller: 00:14:41

But I've still been able to do amazing things and that's what I

Vit Muller: 00:14:45

advocate for in terms of business.

Vit Muller: 00:14:47

I notice that when I'm on point with my training and my nutrition,

Vit Muller: 00:14:51

I'm a better dad, a better lover.

Vit Muller: 00:14:53

And I'm also like more present with my team because I'm

Vit Muller: 00:14:56

more motivated to be working.

Vit Muller: 00:14:58

I do factor in, I do drink alcohol.

Vit Muller: 00:15:00

I'm the sort of person who could drink alcohol.

Vit Muller: 00:15:02

Every weekend and then all of a sudden not drink alcohol for six months.

Vit Muller: 00:15:05

So it really depends on what I'm doing.

Vit Muller: 00:15:07

but I do notice that when I drink alcohol, three to four days, I'm

Vit Muller: 00:15:10

like just not nowhere near the motivation that I usually have.

Vit Muller: 00:15:13

and that's the one thing that I advocate for with most of our

Vit Muller: 00:15:16

clients, is that everything is a give and take or I call a tug of war.

Vit Muller: 00:15:19

And it's as long as you accept whatever you're doing,

Vit Muller: 00:15:22

there's a, you can choose your

Vit Muller: 00:15:23

to Bay.

Vit Muller: 00:15:24

Dan O'Sullivan: right?

Vit Muller: 00:15:25

So you choose your heart.

Vit Muller: 00:15:26

My heart is that I'll get up at 4:30 in the morning and I go to the gym

Vit Muller: 00:15:29

because then I know that everything else after that just makes my life better.

Vit Muller: 00:15:33

Yeah.

Vit Muller: 00:15:33

Again, and down the first thing in the morning.

Vit Muller: 00:15:35

I like that.

Vit Muller: 00:15:36

That's probably the best way to go.

Vit Muller: 00:15:37

I've tried so many different things afternoon, like morning you work out

Vit Muller: 00:15:42

and sometimes, like you never, the body doesn't feel like fully like ready to go.

Vit Muller: 00:15:46

But then, yeah, with what I do, with what to do, it's easy to

Vit Muller: 00:15:50

put it in a, on a second rail.

Vit Muller: 00:15:52

'cause once you get into the meetings and the day to day, and then my

Vit Muller: 00:15:55

kid comes from school and, yeah.

Vit Muller: 00:15:57

All right.

Vit Muller: 00:15:58

Morning time.

Vit Muller: 00:15:58

There you go, guys.

Vit Muller: 00:15:59

Get into it.

Vit Muller: 00:15:59

Dan O'Sullivan: and under commit to overachieve like most people's

Vit Muller: 00:16:03

yeah, I'm gonna, I gotta do this.

Vit Muller: 00:16:05

It's the same with business.

Vit Muller: 00:16:05

It's the same with showing up on social media, which we'll talk about.

Vit Muller: 00:16:08

if you're not posting on social media, you're not gonna go post every day.

Vit Muller: 00:16:11

If you are eating ship, you're not just gonna completely transform your diet.

Vit Muller: 00:16:14

If you are not training every day, there's no point in you saying,

Vit Muller: 00:16:17

now I'm gonna train every day.

Vit Muller: 00:16:19

let's find the number that is achievable and then you add more to it.

Vit Muller: 00:16:22

Same with business, right?

Vit Muller: 00:16:23

If I'm gonna do 10 calls today and I haven't been doing calls, maybe 10

Vit Muller: 00:16:27

calls isn't realistic, because you might be good at how am I gonna get

Vit Muller: 00:16:32

that person's attention because they probably want to get me off the phone.

Vit Muller: 00:16:35

Like all these strategies that come into place and everything that we do, they come

Vit Muller: 00:16:39

into place because you put in the hours.

Vit Muller: 00:16:41

So for me, if I'm gonna train, yeah, okay, I might get six hours done in

Vit Muller: 00:16:46

one week, which takes you two weeks.

Vit Muller: 00:16:48

So you just appreciate that I'm gonna achieve the goals quicker than you

Vit Muller: 00:16:52

because I can be consistent with that.

Vit Muller: 00:16:54

There's no point in you going a hundred miles an hour and then in four weeks

Vit Muller: 00:16:57

ago, I can't continue to do that.

Vit Muller: 00:16:59

And that goes, even if you have a business as an example, like the reason

Vit Muller: 00:17:02

why people excel is because they just embrace the suck long enough that they

Vit Muller: 00:17:06

then now understand what they need to do.

Vit Muller: 00:17:08

and the ones that I see who grow the quickest and everything is

Vit Muller: 00:17:12

because they delegate from as early as possible, Get rid of your $10

Vit Muller: 00:17:16

tasks, get rid of your $50 tasks.

Vit Muller: 00:17:18

You are more important than that.

Vit Muller: 00:17:20

And that's where we can obviously talk about systems

Vit Muller: 00:17:22

and how that kind of helps us.

Vit Muller: 00:17:24

Yeah, a hundred percent.

Vit Muller: 00:17:24

And I think we can also talk about the rate of adaptation as good synergy there.

Vit Muller: 00:17:28

So like adaptation with your physical, like your human body when you start

Vit Muller: 00:17:31

working out, if you go zero to hero and you smash yourself in a two hour

Vit Muller: 00:17:35

workout in the gym, then you're not gonna be able to work for two days.

Vit Muller: 00:17:39

and you might like suppress your immune system, get sick and all

Vit Muller: 00:17:42

that stuff that happens, right?

Vit Muller: 00:17:44

We've been there.

Vit Muller: 00:17:45

Adaptation has to be done in a particular way and slow steps and progressively

Vit Muller: 00:17:50

and adaptation in SaaS when we get new customers, that is bread and butter.

Vit Muller: 00:17:55

That's what like retention is built on, right?

Vit Muller: 00:17:59

Quicker adaptation, make it more sticky.

Vit Muller: 00:18:01

Get clients win.

Vit Muller: 00:18:02

Now, what have you, so you're running a SaaS business as well.

Vit Muller: 00:18:05

It's called, what is it called?

Vit Muller: 00:18:06

System actions.

Vit Muller: 00:18:07

Dan O'Sullivan: Yeah, so we don't really work in the low ticket offer

Vit Muller: 00:18:10

just because I find it a bit of a too much of a headache for me.

Vit Muller: 00:18:14

Like I want, I wanna help support people.

Vit Muller: 00:18:17

so at the moment we very much work with real estate agents, builders, tradies.

Vit Muller: 00:18:22

we do work with a couple of fitness professionals as well, like more high-end

Vit Muller: 00:18:25

like, fitness influencers if you wanna call them, because we know that what works

Vit Muller: 00:18:29

in our system can be easily transferred to other kind of high performing, coaches.

Vit Muller: 00:18:35

So.

Vit Muller: 00:18:36

We very much like to custom build things that I just again, re relate

Vit Muller: 00:18:40

it back to that, puzzle building.

Vit Muller: 00:18:42

Like I find it quite interesting.

Vit Muller: 00:18:44

But we do mainly help a lot of people with their social media strategies and

Vit Muller: 00:18:48

how we're able to post consistently across different platforms on

Vit Muller: 00:18:51

different, on multiple, like I post fitness content, but I also post

Vit Muller: 00:18:55

business content on two separate pages.

Vit Muller: 00:18:57

And so we definitely help people with that strategy.

Vit Muller: 00:19:00

which can kind of lead us into talking now about how we, like how we did it

Vit Muller: 00:19:04

and obviously how we help businesses.

Vit Muller: 00:19:06

'cause that's ultimately what we use go high level for,

Vit Muller: 00:19:09

Yeah, let's d dive into that.

Vit Muller: 00:19:10

That's, I know you had a presentation yesterday at the,

Vit Muller: 00:19:13

at Jared's, high level community.

Vit Muller: 00:19:14

I wasn't there.

Vit Muller: 00:19:15

So if we can do something of that nature, that would be great.

Vit Muller: 00:19:18

I know, from the info, like when you booked the impressive, like you went

Vit Muller: 00:19:22

from 50 to 500,000 followers in 90 days.

Vit Muller: 00:19:26

Is that right?

Vit Muller: 00:19:27

Dan O'Sullivan: Yeah, so I'll go into that.

Vit Muller: 00:19:28

do you want me to dive into that and give people, 'cause that's

Vit Muller: 00:19:29

usually the call to action that, that gets people cropping their ears

Vit Muller: 00:19:33

and getting understanding of it.

Vit Muller: 00:19:35

so I'll put a bit of context behind this.

Vit Muller: 00:19:36

For four and a half years, we posted quite consistently, but with no strategy,

Vit Muller: 00:19:41

it was just because I just, at one point I was addicted to handstands,

Vit Muller: 00:19:45

which is where handstand came from.

Vit Muller: 00:19:46

I was a handstand coach and my name's Dan.

Vit Muller: 00:19:49

and then I used to post pictures of me doing handstands all around the world.

Vit Muller: 00:19:53

Basically wherever I was, I would put handstands and I

Vit Muller: 00:19:55

used to do it every single day.

Vit Muller: 00:19:57

And then I started to realize that, people were working with me to

Vit Muller: 00:20:00

work on handstands, but a lot of these people didn't have the body

Vit Muller: 00:20:03

that was prepared to do handstands.

Vit Muller: 00:20:05

And that led me into then focusing more on the mobility aspect.

Vit Muller: 00:20:08

I was working as a mobility coach in Sydney at the time.

Vit Muller: 00:20:11

I lived in Sydney for eight years before we moved up to the go coast.

Vit Muller: 00:20:14

And it very much.

Vit Muller: 00:20:16

Made me aware of what people could and could not do in their body because I

Vit Muller: 00:20:21

was doing it in person, I was doing it in a large scale, especially

Vit Muller: 00:20:24

teaching in groups and doing seminars.

Vit Muller: 00:20:26

So I was able to replicate that in the online space.

Vit Muller: 00:20:29

And obviously that attracted a lot of people because I've yet to find someone

Vit Muller: 00:20:32

who has never had a pain in their body.

Vit Muller: 00:20:34

and especially as we age, most people have chronic issues or at least have

Vit Muller: 00:20:38

niggles that they're just putting off.

Vit Muller: 00:20:41

And it took me four and a half years to get better at being who I was as a

Vit Muller: 00:20:47

human being in person in an online space.

Vit Muller: 00:20:50

And what I mean by that was for a lot of people, there're

Vit Muller: 00:20:53

camera shy, dunno how to start.

Vit Muller: 00:20:56

And when I look back at 2017 videos of me, I cringe, right?

Vit Muller: 00:21:00

They were shit, but they got less shit, then they got good, then they got better.

Vit Muller: 00:21:06

And now I like to think that they're pretty damn good.

Vit Muller: 00:21:08

And the four and a half years of the reps was what got me to really

Vit Muller: 00:21:12

understand who I had to talk to.

Vit Muller: 00:21:14

Then what happened was the algorithm changed around 2022 in the fitness space.

Vit Muller: 00:21:20

So, or not the fitness space, sorry.

Vit Muller: 00:21:21

In Instagram and social media.

Vit Muller: 00:21:23

TikTok kind of changed that because they made a performance based, and this is

Vit Muller: 00:21:27

still very relevant to today, which is why I'm highlighting it, and the relevance is

Vit Muller: 00:21:31

that it's all about attracting people's attention and actually getting them

Vit Muller: 00:21:35

to continually engage with your stuff.

Vit Muller: 00:21:38

And it's no longer social media, right?

Vit Muller: 00:21:40

It's interest media.

Vit Muller: 00:21:41

If you keep people interested, they will stay engaged with your stuff.

Vit Muller: 00:21:44

The biggest, problems that I see with most people, and this is how we grew,

Vit Muller: 00:21:48

was that people will try for a week or they'll try and like scattered posts.

Vit Muller: 00:21:53

Then they go, it's not working for me, so I just give up.

Vit Muller: 00:21:56

Or God forbid they start putting money behind ads and they're just

Vit Muller: 00:21:59

pissing money away because they don't know who they're talking to.

Vit Muller: 00:22:02

They don't know how people aren't even engaging in their posts 'cause

Vit Muller: 00:22:06

they're not putting anything out there.

Vit Muller: 00:22:07

How can you expect ads to them before?

Vit Muller: 00:22:09

Because ads is an amplification of something that's already working.

Vit Muller: 00:22:13

But most people make mistakes 'cause they go and they get a marketing

Vit Muller: 00:22:16

agency, they pay them $6,000 a month and they put 20 grand behind ads

Vit Muller: 00:22:20

and they're not getting the ROI.

Vit Muller: 00:22:22

So in my opinion, and what happened to us was we went, we're gonna go.

Vit Muller: 00:22:27

I was listening to all the gurus in America who were doing it very well.

Vit Muller: 00:22:30

the Gary V. and I don't, I didn't even know who Alex Hormozi was back then.

Vit Muller: 00:22:33

I don't even think he had popped off then, but Gary V especially.

Vit Muller: 00:22:37

And he was just like, just do the fucking work.

Vit Muller: 00:22:40

just show up every day.

Vit Muller: 00:22:41

And I was like, okay, I'm gonna do it.

Vit Muller: 00:22:43

I'm fed up listening to this guy.

Vit Muller: 00:22:44

I'm just gonna put action behind it.

Vit Muller: 00:22:46

I started on TikTok, posted every day, three times a day for 90 days,

Vit Muller: 00:22:50

and we went from zero to 70 K. Now we haven't really been using TikTok with

Vit Muller: 00:22:54

the same strategy, but it still sits there with, over 70,000 followers.

Vit Muller: 00:22:58

But we then moved that strategy to Instagram and I just posted

Vit Muller: 00:23:03

a particular video that I knew had popped off on TikTok.

Vit Muller: 00:23:06

Anyway, long story short, this video went to 14 and a half million views.

Vit Muller: 00:23:10

And what happened off the back of that was because it was a video that wasn't

Vit Muller: 00:23:14

just me doing a viral TikTok dance, it was actually a me talking about the

Vit Muller: 00:23:19

industry that I'm in, being an authority in that industry and doing something

Vit Muller: 00:23:23

that was very actionable that people would either get the positive or a

Vit Muller: 00:23:26

negative response from and were more likely to send it to somebody else.

Vit Muller: 00:23:30

'cause they'd be like, Hey, I tried this.

Vit Muller: 00:23:31

It didn't work for me.

Vit Muller: 00:23:32

You try it.

Vit Muller: 00:23:33

And then we noticed that people were really engaging.

Vit Muller: 00:23:35

The key element here though, was because we had so much more

Vit Muller: 00:23:39

content still there as well.

Vit Muller: 00:23:41

People stayed on our page.

Vit Muller: 00:23:44

What happens with a lot of people when they go viral is maybe that video wasn't

Vit Muller: 00:23:48

anything relatable to what their page was.

Vit Muller: 00:23:50

So maybe that video popped off, people came onto their page and

Vit Muller: 00:23:54

then went, there's no relevance here, and they just don't.

Vit Muller: 00:23:58

What following well as mine was very definitive of what I was, you know what?

Vit Muller: 00:24:03

That video was entailing.

Vit Muller: 00:24:04

And then so when people came onto my page, they went, ah, this

Vit Muller: 00:24:07

guy actually does know his shit.

Vit Muller: 00:24:08

This is really good stuff.

Vit Muller: 00:24:10

I'm gonna follow this person.

Vit Muller: 00:24:12

And we knew it was coming from that video because that video obviously went crazy.

Vit Muller: 00:24:15

And then there was this knock on effect.

Vit Muller: 00:24:17

It was like every time I opened the app, there was a hundred

Vit Muller: 00:24:19

new followers, a hundred new followers, a hundred new followers.

Vit Muller: 00:24:21

It was insane, like batshit crazy.

Vit Muller: 00:24:24

What happened?

Vit Muller: 00:24:26

And it was like I had to turn the notifications off on my phone because it

Vit Muller: 00:24:28

was just like, as you can imagine, there was 250,000 shares from that one video.

Vit Muller: 00:24:34

Then every, the next videos were getting like comments on it as well.

Vit Muller: 00:24:38

So it's just a spiraling effect in a positive way.

Vit Muller: 00:24:41

the negative was, I thought I was good at systems at that point, but we didn't

Vit Muller: 00:24:46

have a lot of the, like what now, at the time, go high level didn't have,

Vit Muller: 00:24:52

the trigger, where they can capture a word and then send them the thing.

Vit Muller: 00:24:55

And ManyChat, I don't think was out yet, or maybe it was, and I, it just

Vit Muller: 00:24:59

hadn't been brought to my attention.

Vit Muller: 00:25:01

So there's probably, I would say millions of missed opportunity from

Vit Muller: 00:25:06

that, which I try not to think about too much because it'll make me sick.

Vit Muller: 00:25:10

But from the positive, we then became a lot more, known in our field.

Vit Muller: 00:25:16

And then we had a lot more people reaching out.

Vit Muller: 00:25:18

And we've now been able to teach other people that strategy in different

Vit Muller: 00:25:21

industries, because ultimately the same strategy goes behind it.

Vit Muller: 00:25:26

And then it's understanding that individual.

Vit Muller: 00:25:28

So if you're in the building space, I wanna understand who you are.

Vit Muller: 00:25:30

It's not a case of everybody does the same thing.

Vit Muller: 00:25:33

Because if you do all do the same thing, it's not gonna work.

Vit Muller: 00:25:36

Which is what happens now, right?

Vit Muller: 00:25:37

You see people using the Alex Hormo captions, you see people really highly

Vit Muller: 00:25:42

edited videos with all these B rolls.

Vit Muller: 00:25:45

Everybody's doing the same thing.

Vit Muller: 00:25:46

Guess what?

Vit Muller: 00:25:46

You just fall into the ocean, right?

Vit Muller: 00:25:49

Yeah.

Vit Muller: 00:25:50

Dan O'Sullivan: so I guess what I'm, what I what from a positive

Vit Muller: 00:25:52

'cause, let's not be negative here from a positive, what I try to say

Vit Muller: 00:25:55

to people is, give yourself 90 days.

Vit Muller: 00:25:58

You wanna post at least three times a week, at

Vit Muller: 00:26:01

Video.

Vit Muller: 00:26:02

Dan O'Sullivan: Ideally, and I'll tell you why, because if you are just

Vit Muller: 00:26:06

posting AI shit, you are just, everybody else just looks at the same thing.

Vit Muller: 00:26:09

You're not gonna pop off, you're not gonna become interesting.

Vit Muller: 00:26:13

Especially if you were listening to this, you're probably already savvy with tech.

Vit Muller: 00:26:15

I see so many people talking about cloud code now, and it's yeah, okay, cool,

Vit Muller: 00:26:19

they've got four or 500 comments on it.

Vit Muller: 00:26:21

But it's just people looking for a quick checklist, they're

Vit Muller: 00:26:23

not gonna wanna work with you.

Vit Muller: 00:26:24

They just want the information.

Vit Muller: 00:26:26

So I do think there's room for you putting in the effort.

Vit Muller: 00:26:30

Like again, you look at Alex Hormozi, he doesn't use AI generated videos.

Vit Muller: 00:26:33

You look at Gary V doesn't use AI generated videos.

Vit Muller: 00:26:36

Dan Martel's another good example.

Vit Muller: 00:26:38

That's why I refuse to use AI videos.

Vit Muller: 00:26:40

I get, there's people listening to this who probably are using AI videos and

Vit Muller: 00:26:44

potentially getting good, return on that.

Vit Muller: 00:26:46

Awesome.

Vit Muller: 00:26:47

there's always exceptions to the rule, but I still believe the people

Vit Muller: 00:26:51

that I work with, generally work with me for a few different reasons.

Vit Muller: 00:26:54

One.

Vit Muller: 00:26:55

Hey, I like what you're about and I love that you spend a lot of time

Vit Muller: 00:26:58

with your kids and I wanna understand how I can do that with my business.

Vit Muller: 00:27:01

Another could be that it's I'm, I'm seeing you traveling the world and

Vit Muller: 00:27:04

you have this, these businesses.

Vit Muller: 00:27:05

How did you do it?

Vit Muller: 00:27:07

What systems are you putting in place for that?

Vit Muller: 00:27:09

And they're doing that because that's what I'm putting out there.

Vit Muller: 00:27:12

I'm putting out there at times that I am down the beach at four o'clock

Vit Muller: 00:27:15

with my kids sitting on a beach.

Vit Muller: 00:27:17

Why?

Vit Muller: 00:27:17

Because then they see that I'm a human being.

Vit Muller: 00:27:19

if I was just posting AI shit all the time, they'd just be like, alright, cool.

Vit Muller: 00:27:25

that's great information, but you don't

Vit Muller: 00:27:27

hard to resonate.

Vit Muller: 00:27:29

Dan O'Sullivan: Exactly.

Vit Muller: 00:27:29

resonate.

Vit Muller: 00:27:30

Yeah.

Vit Muller: 00:27:30

Dan O'Sullivan: So do use it, I'll tell you where I am using it and

Vit Muller: 00:27:33

then we can move on from this.

Vit Muller: 00:27:34

But like I am using it in terms of research.

Vit Muller: 00:27:37

I am using it and seeing what's out there on the market.

Vit Muller: 00:27:39

I do use an open claw to do a lot of the stuff that I shouldn't be doing.

Vit Muller: 00:27:44

I do use go high level.

Vit Muller: 00:27:45

For posting across multiple platforms and that sort of stuff.

Vit Muller: 00:27:48

So that's where I do see a benefit.

Vit Muller: 00:27:50

But make no mistake, the content that it writes for you, you still have to

Vit Muller: 00:27:55

have the knowledge behind it because you gotta change it to sound like you,

Vit Muller: 00:27:59

you've gotta, all these things you see online where it's grab this prompt.

Vit Muller: 00:28:02

I'm like, the prompt is only one aspect of it.

Vit Muller: 00:28:05

It's still we're, we've come from a similar industry,

Vit Muller: 00:28:07

we sound totally different.

Vit Muller: 00:28:09

So it's if you're just gonna put out this generic caption, it doesn't sound like it.

Vit Muller: 00:28:14

Like people like that.

Vit Muller: 00:28:15

I use Irish terms in certain things, people like that.

Vit Muller: 00:28:18

I still put in my accent in my writing because it's me, right?

Vit Muller: 00:28:22

That way I'll still use AI to, to build that whole description, but then

Vit Muller: 00:28:27

I'll get in and make it sound like me.

Vit Muller: 00:28:29

that's the point.

Vit Muller: 00:28:30

And it has to resonate with me.

Vit Muller: 00:28:31

If I don't believe in what it said, then I'm gonna change it.

Vit Muller: 00:28:34

And that's, I think, the biggest problem that a lot of people are doing.

Vit Muller: 00:28:36

It's the best way to relate this is if you wanna lose weight.

Vit Muller: 00:28:39

You could go onto YouTube and find the best program, but you have

Vit Muller: 00:28:42

to know what you're looking for.

Vit Muller: 00:28:43

do you, do you differentiate content that you create

Vit Muller: 00:28:47

for a personal brand versus company?

Vit Muller: 00:28:49

Or do you just do all personal I.

Vit Muller: 00:28:52

Dan O'Sullivan: So I said this yesterday actually on the call.

Vit Muller: 00:28:54

I think it's important that you collaborate with both.

Vit Muller: 00:28:56

So if I'm putting out a fitness video, I'll very much collaborate with Ageless

Vit Muller: 00:29:01

Movement, which is our platform.

Vit Muller: 00:29:03

If I'm putting out a tech or a business or a branding video, I'll very much

Vit Muller: 00:29:07

collaborate with system agents.

Vit Muller: 00:29:09

So that way it's very definitive what they're different, number one.

Vit Muller: 00:29:12

But number two is people are constantly seeing that name.

Vit Muller: 00:29:15

And so I still think it's important.

Vit Muller: 00:29:17

I don't necessarily put a lot of, I, I probably should if I'm being honest.

Vit Muller: 00:29:21

Sarah Corder does it very well where she does put a lot of matic stuff out

Vit Muller: 00:29:25

there, and that works really well because then it's very evident that's her brand.

Vit Muller: 00:29:29

But it's also separate.

Vit Muller: 00:29:30

But then it also shows quite quirky stuff.

Vit Muller: 00:29:32

So if you're listening and you do have a go high level white label,

Vit Muller: 00:29:35

like actually putting even just some of the troubleshooting calls that

Vit Muller: 00:29:39

you've gone through onto a YouTube channel is probably effective.

Vit Muller: 00:29:42

Because when someone comes down to, I mean, we, a lot of us have white labels,

Vit Muller: 00:29:46

but ultimately what comes down to a lot of the clients that will stay with you

Vit Muller: 00:29:49

is the level of support that they get.

Vit Muller: 00:29:51

And that's something that someone like Sarah does very well, is that she does

Vit Muller: 00:29:54

have really good support for these people.

Vit Muller: 00:29:57

this is more, I guess, geared towards the people coming in

Vit Muller: 00:29:59

for just the software, right?

Vit Muller: 00:30:01

While as, let's say, the people who we like to work with, I prefer having, the

Vit Muller: 00:30:06

goal for us is to potentially get to a hundred, 200 subaccounts, but they're more

Vit Muller: 00:30:11

done for you, a bit higher touch points.

Vit Muller: 00:30:14

I had trialed a lot of the lower ticket offering, but they just

Vit Muller: 00:30:18

require so much of your time.

Vit Muller: 00:30:20

It just, for me, it just wasn't, it didn't resonate with me.

Vit Muller: 00:30:23

like someone's paying you $97 and then they literally want you to.

Vit Muller: 00:30:27

they want you to promise them the sun, moon, and stars

Vit Muller: 00:30:29

and do everything for them.

Vit Muller: 00:30:31

While as I can have a business owner who just wants the results, then I can

Vit Muller: 00:30:34

just get my team to be awesome in there.

Vit Muller: 00:30:35

and both parties are happy with the reciprocation.

Vit Muller: 00:30:38

It's an interesting one because the way I approached

Vit Muller: 00:30:40

it is a bit of a hybrid.

Vit Muller: 00:30:41

I was like, I wanna have a bit of a flywheel, so I wanna make it.

Vit Muller: 00:30:44

Easy if somebody gravitates to just use our tools, use a platform, I still

Vit Muller: 00:30:49

manage, put my pricing like 2 97 is the lowest and then we got 4 97 and 7 97.

Vit Muller: 00:30:55

And, but the way I did it is just like in my view is you the subscription

Vit Muller: 00:31:00

recording revenue is very appealing to me.

Vit Muller: 00:31:02

And if I build a good system around that, scalable when it comes to onboarding and

Vit Muller: 00:31:07

support, then that gives an option to certain segment that just want to use it.

Vit Muller: 00:31:12

DIY and we have all the resources, but it creates opportunities.

Vit Muller: 00:31:17

If somebody wants agency services, to get down, then we can sell them too.

Vit Muller: 00:31:21

vice versa.

Vit Muller: 00:31:22

We can also approach the whole, the buyer journey from many different angles

Vit Muller: 00:31:26

so we can go direct to subscription, direct for a trial or do the whole,

Vit Muller: 00:31:31

and this is more like a higher.

Vit Muller: 00:31:32

High ticket business that can afford it.

Vit Muller: 00:31:34

We would do discovery into a strategy, which is, Troy very much, working with

Vit Muller: 00:31:40

that strategy from discovery to strategy, Troy Dean, and I like that, because

Vit Muller: 00:31:44

then you can pitch the outcome and what can be done and you can go like a 20 k

Vit Muller: 00:31:49

thing, but I would still say, okay, Mr.

Vit Muller: 00:31:52

Customer, Mrs customer, this is gonna be this much and this is gonna be over the

Vit Muller: 00:31:57

course of 12 months and we're gonna roll out all these cool automations that gonna,

Vit Muller: 00:32:01

give you more scale to your business.

Vit Muller: 00:32:03

but there is a subscription component that you pay so that we always make it clear

Vit Muller: 00:32:07

that like you pay for the fulfillment and there's gonna be work to be done.

Vit Muller: 00:32:11

And, but I just, for some reason, I like decided to go that way.

Vit Muller: 00:32:14

I don't know if it's the right way.

Vit Muller: 00:32:16

but how do you do it?

Vit Muller: 00:32:17

Do you.

Vit Muller: 00:32:18

When it comes to, you just have retainers and you just bundle

Vit Muller: 00:32:22

the subscription into it, or do you have that as a separate item?

Vit Muller: 00:32:25

Dan O'Sullivan: So we've, we up to this point, have been very much, especially

Vit Muller: 00:32:30

with the customer acquisition engine, it's very much getting them seen on social

Vit Muller: 00:32:34

media and actually looking at the systems that they potentially have in place.

Vit Muller: 00:32:38

What could they do to improve that?

Vit Muller: 00:32:40

What do they not need?

Vit Muller: 00:32:41

So it's very much that consultation aspect, and then it's okay, now

Vit Muller: 00:32:45

we need to build X, Y, and Z.

Vit Muller: 00:32:46

So we kind of say, this is the price upfront it's gonna take.

Vit Muller: 00:32:50

We always,

Vit Muller: 00:32:51

Overshoot.

Vit Muller: 00:32:52

Dan O'Sullivan: we, we always deliver quicker than we say we're gonna deliver.

Vit Muller: 00:32:55

So we usually say it's gonna take 90 days, but realistically we're usually

Vit Muller: 00:32:59

done within, six to eight weeks.

Vit Muller: 00:33:01

And even now with vibe coding, it's even quicker, right?

Vit Muller: 00:33:04

And then it's a case of, look, this is the initial 90 days.

Vit Muller: 00:33:08

That's our time to build everything and start to prove to you the system.

Vit Muller: 00:33:11

And then it's just, it with the customer acquisition engine, it's and

Vit Muller: 00:33:14

then it's $3,000 a month after that point, and it's just month to month.

Vit Muller: 00:33:18

We do that because then we're like, now we can show you the strategies

Vit Muller: 00:33:21

and what's included in that.

Vit Muller: 00:33:22

You see, which is a little bit different, I guess, from other agencies.

Vit Muller: 00:33:25

We do offer, like it's a full done for you in the context of

Vit Muller: 00:33:28

they get 12 short videos edited.

Vit Muller: 00:33:30

They get the strategy behind it.

Vit Muller: 00:33:32

So they just get told, Hey, two hours a week, this is what I want you to do.

Vit Muller: 00:33:35

You're gonna record this video and then you're gonna put it into a Google

Vit Muller: 00:33:38

drive and that's all you gotta do and we're gonna do with the rest.

Vit Muller: 00:33:41

Okay.

Vit Muller: 00:33:42

Dan O'Sullivan: that's where that works really well for these people.

Vit Muller: 00:33:45

'cause they haven't been showing up on social media and now they're like,

Vit Muller: 00:33:47

actually, do you know what, this sounds really good because I fucking hate social

Vit Muller: 00:33:51

media so I can, you're telling me I just have to do this thing and then that's

Vit Muller: 00:33:54

it and they, you do everything else.

Vit Muller: 00:33:56

So that's one aspect.

Vit Muller: 00:33:58

but what we have now started to, I was talking to Kel

Vit Muller: 00:34:01

Holiday about this just around.

Vit Muller: 00:34:03

Like what you were saying there, move up from 97, get up to 2 97 or 3 97 and

Vit Muller: 00:34:08

offer just that next level of support.

Vit Muller: 00:34:10

And you'll probably get better clients in there for that.

Vit Muller: 00:34:13

And then that's something that can be scalable and for that price

Vit Muller: 00:34:16

point you might have 2 97, 3, 4 97, 7, 9, 7 like you're saying,

Vit Muller: 00:34:20

but the 7, 9 7 might get them in AI agents and all that kind of stuff.

Vit Muller: 00:34:24

So that's something we've now started to just wrap our head around

Vit Muller: 00:34:28

because we have been doing very much custom bills up to this point.

Vit Muller: 00:34:31

But I see the benefit of, like you're saying there, if I can just make the

Vit Muller: 00:34:35

right product and we've built 80% of it, then we can just add on that extra 20%

Vit Muller: 00:34:40

for the different person who signed up and we just give 'em the right level of

Vit Muller: 00:34:43

support that they never want to leave.

Vit Muller: 00:34:45

And they might need development at the start, but ultimately

Vit Muller: 00:34:49

they understand the retainer.

Vit Muller: 00:34:50

Is this just moving forward and maybe there is a 12 month commitment?

Vit Muller: 00:34:53

I don't know what some people do for me.

Vit Muller: 00:34:56

I'm just.

Vit Muller: 00:34:57

I from the fitness industry as an example, we used to have a membership that when you

Vit Muller: 00:35:01

joined, you had to sign up for six months.

Vit Muller: 00:35:03

what we noticed was about a week or two after the six months, we had high

Vit Muller: 00:35:07

cancellation rates because people had put that date as their date of change.

Vit Muller: 00:35:12

while as when we took that away, then what we did is we prepped the team,

Vit Muller: 00:35:17

which was, you have six months to show these people that it's longer

Vit Muller: 00:35:20

than six months that's needed.

Vit Muller: 00:35:21

And in the fitness industry it's it's for life, right?

Vit Muller: 00:35:23

And what we noticed was, is those people who we could get to 12 months would just

Vit Muller: 00:35:28

stay, the churn rate was completely gone.

Vit Muller: 00:35:31

And that's something that I've now brought into the business aspect where

Vit Muller: 00:35:34

it's if you're just good at what you do and you're not locking them into

Vit Muller: 00:35:37

something, then there's no doubt from them they're like, oh, this is great.

Vit Muller: 00:35:40

if it doesn't work, I could just leave.

Vit Muller: 00:35:41

Yeah.

Vit Muller: 00:35:42

So then it's on you to be confident enough in what you're giving them

Vit Muller: 00:35:45

that they go, why would I leave?

Vit Muller: 00:35:47

You're, you've promised these things and it's worked.

Vit Muller: 00:35:50

where it hasn't worked in the fitness industry for us is that

Vit Muller: 00:35:53

we've got them the results.

Vit Muller: 00:35:55

you've got someone who's come in with a back pain, they're

Vit Muller: 00:35:56

like, the back pain's gone.

Vit Muller: 00:35:57

I'm happy.

Vit Muller: 00:35:58

I'm gonna, I'm going to,

Vit Muller: 00:36:00

you.

Vit Muller: 00:36:00

You haven't conditioned them for the next set of results or like that.

Vit Muller: 00:36:04

There's always more for performance and Yeah.

Vit Muller: 00:36:07

Dan O'Sullivan: So that's where I don't like to lock people into things,

Vit Muller: 00:36:10

but I do believe that 90 days for social media, 90 days is changing.

Vit Muller: 00:36:14

Your body is a realistic timeframe.

Vit Muller: 00:36:17

So that's where I say the initial commitment is this, and then after

Vit Muller: 00:36:20

that it's just month to month.

Vit Muller: 00:36:22

on the word initial.

Vit Muller: 00:36:23

Dan O'Sullivan: yeah, exactly.

Vit Muller: 00:36:24

and then the other thing I do as well, which is quite

Vit Muller: 00:36:26

effective, is I showed 'em phases.

Vit Muller: 00:36:29

So if I say to you like, Hey, look, you don't have a website, you don't

Vit Muller: 00:36:32

have this and you're not doing this.

Vit Muller: 00:36:34

I don't wanna say to you, Hey, look, why don't we just build all that?

Vit Muller: 00:36:36

It's gonna be 60 K. Why don't I say to them, Hey, look, this is phase one.

Vit Muller: 00:36:42

This is realistically what you need right now.

Vit Muller: 00:36:44

Yeah.

Vit Muller: 00:36:44

Like over the next 12 months, we envisage that this is potentially

Vit Muller: 00:36:47

where you wanna be, but these are the next steps after that.

Vit Muller: 00:36:50

But why don't we, why don't we do this and then show you the proofs in the pudding

Vit Muller: 00:36:53

here and get you some return on this.

Vit Muller: 00:36:56

Then it's gonna become a no.

Vit Muller: 00:36:57

a no brainer.

Vit Muller: 00:36:57

And that's worked really effective for us.

Vit Muller: 00:36:59

Just got me.

Vit Muller: 00:37:00

it just reminded me, somebody who does it really well, like a

Vit Muller: 00:37:04

roadmap with his coaching program is Taki Moore with his black belt.

Vit Muller: 00:37:08

Do you?

Vit Muller: 00:37:08

So he has this roadmap and he basically, he would ask you, what's

Vit Muller: 00:37:12

your current monthly revenue?

Vit Muller: 00:37:14

And so if you're, if you haven't reached 10 K, these are the things that

Vit Muller: 00:37:20

you know, you need to have in place.

Vit Muller: 00:37:22

these different strategies, these, fundamental pieces in your business when

Vit Muller: 00:37:25

it comes to sales and marketing and what you sell and packaging and all that.

Vit Muller: 00:37:29

Then if you go 50 k, then these are the things, and then further and

Vit Muller: 00:37:33

further there's other and more things.

Vit Muller: 00:37:35

But the main point with that, he says, look at this roadmap.

Vit Muller: 00:37:38

You might see all this other stuff that is up the top, that the guys that are making,

Vit Muller: 00:37:43

a hundred KA month should have in place.

Vit Muller: 00:37:46

But the point of that is you shouldn't, because if you're striving there, you

Vit Muller: 00:37:50

haven't even done the ba the basics, fundamentals, you can't build from it.

Vit Muller: 00:37:54

It's like building house.

Vit Muller: 00:37:55

If you haven't, if you haven't poured a slab of concrete for your

Vit Muller: 00:37:58

foundation, stop thinking about building a roof, like you're not there yet.

Vit Muller: 00:38:02

So I, and I really like that.

Vit Muller: 00:38:04

I just remi re remember that 'cause I haven't seen it in a while.

Vit Muller: 00:38:06

I think it was like three or four years ago when I was part of this

Vit Muller: 00:38:09

program for a period of time.

Vit Muller: 00:38:11

And I really like it and just makes me think, that actually is, because I don't

Vit Muller: 00:38:15

have that visually structured like that.

Vit Muller: 00:38:17

But, yeah, there you go.

Vit Muller: 00:38:17

I'm just thinking that this is something I'm gonna implement

Vit Muller: 00:38:20

because it is so important.

Vit Muller: 00:38:21

I talk about it with my customers, but I don't have a resource that can,

Vit Muller: 00:38:24

visually ed educate them about that.

Vit Muller: 00:38:27

Dan O'Sullivan: he's got it very well structured.

Vit Muller: 00:38:29

I actually, I actually bought his clients program back in October, to see what

Vit Muller: 00:38:33

it was about, and it's very well done.

Vit Muller: 00:38:35

His clients program for anybody listening is like for anybody who is

Vit Muller: 00:38:39

under 10 K in a business and the goal is ultimately to get you to 10 K and

Vit Muller: 00:38:44

then that feeds you into black belt.

Vit Muller: 00:38:46

And where black Belt is very clever is you get a belt.

Vit Muller: 00:38:49

When you join black belt, you get like a white belt and then every

Vit Muller: 00:38:52

time you up your monthly revenue for three consistent months.

Vit Muller: 00:38:57

You get the color of the belt based on the decimal or whatever it is.

Vit Muller: 00:39:01

So if it's 10 K, or let's say it's 20 KA month, you get a belt.

Vit Muller: 00:39:04

If you get to 30 KA month, then you get a different color belt, you get to 50 KA

Vit Muller: 00:39:07

month, you get a different color belt.

Vit Muller: 00:39:08

And to be the black belt, you've gotta get, I think it's $83,000, which

Vit Muller: 00:39:12

would make you a million dollar coach.

Vit Muller: 00:39:13

So he's known for being the million dollar coach.

Vit Muller: 00:39:15

And then the idea is then you do that consistently, then you get potentially

Vit Muller: 00:39:20

the invite into the boardroom, which I know some listeners here are part of it.

Vit Muller: 00:39:24

I know a few of them in the go high level space that are in there.

Vit Muller: 00:39:27

so it's very clever because it's very, as you say, it's a roadmap.

Vit Muller: 00:39:30

It's very understanding.

Vit Muller: 00:39:31

And I know some people in all three of the levels and they love it, right?

Vit Muller: 00:39:36

Like he's got the right level of touch points.

Vit Muller: 00:39:38

for anybody listening, it's a really good example of that.

Vit Muller: 00:39:40

It doesn't always have to be you with the.

Vit Muller: 00:39:42

Clients as well, and that was a big thing that I've shifted in the last

Vit Muller: 00:39:46

two years, is just trusting that you can have amazing support in your team

Vit Muller: 00:39:50

that can actually talk face to face with these people too, and they'll be

Vit Muller: 00:39:54

very happy with what they're getting.

Vit Muller: 00:39:55

I always thought it had to be me like in the first two years of business, and

Vit Muller: 00:39:59

then I realized actually people, they don't really care in a nice way possible.

Vit Muller: 00:40:03

yeah, okay, they definitely want some touch points from you, but the

Vit Muller: 00:40:06

reality is they just want the outcome,

Vit Muller: 00:40:08

Yeah.

Vit Muller: 00:40:08

As long as somebody can speak this in English and can resonate and all that.

Vit Muller: 00:40:11

Yeah, for sure.

Vit Muller: 00:40:13

yeah.

Vit Muller: 00:40:13

And then the main point of all this with why the, I like

Vit Muller: 00:40:17

the roadmap that Taki has, is.

Vit Muller: 00:40:19

You are breaking it down into something that's actually more realistic.

Vit Muller: 00:40:22

It just makes it realistic.

Vit Muller: 00:40:23

It's gamified as well.

Vit Muller: 00:40:25

That's like motivating.

Vit Muller: 00:40:26

'cause I mean, I certainly get motivated by oh, I wanna be the next belt,

Vit Muller: 00:40:29

or I wanna reach this next thing.

Vit Muller: 00:40:30

And then you hang in.

Vit Muller: 00:40:31

And then I think what he also does, he puts you in a group with

Vit Muller: 00:40:34

the people who are in that belt.

Vit Muller: 00:40:35

So you hang around with people on your level, but then you're

Vit Muller: 00:40:40

all hanging out together.

Vit Muller: 00:40:41

You're helping each other out, but then you all aspire to be like the

Vit Muller: 00:40:44

guys that are at the next level.

Vit Muller: 00:40:46

So yeah, it's, and because he provides you lots of practical strategies,

Vit Muller: 00:40:50

like actual, he's really good at that.

Vit Muller: 00:40:53

He teaches that.

Vit Muller: 00:40:53

So that's kind of his signature thing,

Vit Muller: 00:40:55

Dan O'Sullivan: what's really clever is a lot of the things that he now

Vit Muller: 00:40:59

does webinars on have been created by people who've come through his

Vit Muller: 00:41:02

program, which I find very clever.

Vit Muller: 00:41:06

So, for example, James Kemp was a big, lover of creating like offer docs.

Vit Muller: 00:41:11

And that has

Vit Muller: 00:41:12

I had James Kemp, I just interviewed him, this week, so he's

Vit Muller: 00:41:16

gonna, he's the previous episode guy.

Vit Muller: 00:41:18

Just go

Vit Muller: 00:41:18

Dan O'Sullivan: it's we planned this, but we didn't.

Vit Muller: 00:41:20

But he was a big like creator of the offer doc and getting away from sales calls.

Vit Muller: 00:41:25

And, I've noticed now that tech's very clever at, when he hear, sees good

Vit Muller: 00:41:30

ideas coming through his, program, he's able to talk about them as well.

Vit Muller: 00:41:33

And that's, I think that's very clever, especially in a social

Vit Muller: 00:41:36

media aspect because people are like, oh, this guy knows a lot.

Vit Muller: 00:41:39

it's like Brian Mark was like one of the big people who used to,

Vit Muller: 00:41:42

do a lot of the sell through dms, like sales through dms, and then

Vit Muller: 00:41:47

Dan Martel kind of popularized it.

Vit Muller: 00:41:49

but again, both of them came through Taki's program and then Taki

Vit Muller: 00:41:52

obviously, started to use that a lot and using that in his program.

Vit Muller: 00:41:55

So it's very clever.

Vit Muller: 00:41:57

Yeah.

Vit Muller: 00:41:57

Yeah.

Vit Muller: 00:41:57

Sell by chat.

Vit Muller: 00:41:58

That's what he calls it.

Vit Muller: 00:41:59

Sell by

Vit Muller: 00:41:59

Dan O'Sullivan: Yeah, sell by Chap.

Vit Muller: 00:42:00

But that originally was brought.

Vit Muller: 00:42:02

A big thing that Brian Mark would do for anybody who doesn't know who

Vit Muller: 00:42:04

Brian Mark is, he's like a business coach for fitness professionals.

Vit Muller: 00:42:07

And he's been in techies program for many years.

Vit Muller: 00:42:10

I don't think he's in it anymore now, but, yeah, again, I'm not saying like Taki,

Vit Muller: 00:42:15

he's amazing at what he does, and he's even more clever at getting these pieces

Vit Muller: 00:42:19

of information and using them in his own coaching, which is what we all do, right?

Vit Muller: 00:42:22

we didn't invent the wheel.

Vit Muller: 00:42:23

We all, I have a conversation with you.

Vit Muller: 00:42:25

Okay, what are you doing in this space?

Vit Muller: 00:42:27

Oh, that's a great idea.

Vit Muller: 00:42:28

Like even now we've said about gamification.

Vit Muller: 00:42:30

Oh fuck, I forgot we weren't doing that.

Vit Muller: 00:42:32

Let's get that back in.

Vit Muller: 00:42:33

We do it in our fitness, we do it in our fitness, app.

Vit Muller: 00:42:36

We have a leaderboard.

Vit Muller: 00:42:37

So then you get to unlock things and then it shows you where you are

Vit Muller: 00:42:40

and where you're rated, as a male or a female as a particular age.

Vit Muller: 00:42:44

And again, that just becomes addictive.

Vit Muller: 00:42:47

You're like, oh, I'm only a level two at a squat.

Vit Muller: 00:42:49

I wanna get to a level five, That's another reason why they might continue

Vit Muller: 00:42:51

on the program because they get to see themselves bumping up the leaderboard.

Vit Muller: 00:42:56

And having a goal that's like achievable, a goal that's realistic.

Vit Muller: 00:43:00

I remember I used to take my clients, I was actually, we're moving to,

Vit Muller: 00:43:03

we're moving overseas at the point of making this, interview record.

Vit Muller: 00:43:05

And this interview we're still here in Australia.

Vit Muller: 00:43:07

and I was just going through my stuff in my garage and, I got like big box

Vit Muller: 00:43:11

of all my fitness equipment and I found, those, what do you call it?

Vit Muller: 00:43:15

And not bandanas, but like a tennis thing.

Vit Muller: 00:43:17

You wear it

Vit Muller: 00:43:18

Dan O'Sullivan: a headband?

Vit Muller: 00:43:19

Yeah, like a headband from Tough Mother, and I got one, two, I,

Vit Muller: 00:43:23

I think I was only four times, so when I was a personal trainer, I had, bunch

Vit Muller: 00:43:27

of members that I would train out in the park as a bootcamp group, and then

Vit Muller: 00:43:31

had a couple of one-to-one clients.

Vit Muller: 00:43:33

And, after a while I was just getting a little bit bored, with working

Vit Muller: 00:43:36

on their own individual goals.

Vit Muller: 00:43:37

let's just also do something like a let's bring them all together like a community.

Vit Muller: 00:43:41

And that's Tough.

Vit Muller: 00:43:42

Mother was, it's just kinda started out back in 2011.

Vit Muller: 00:43:45

I was like, this is cool.

Vit Muller: 00:43:46

So yeah, every year I would then just reach out to my clients and say,

Vit Muller: 00:43:49

Hey, whatever you are, whatever we're working on, it's cool, but let's do

Vit Muller: 00:43:53

something fun towards November and let's all go to do a Tough Mother.

Vit Muller: 00:43:57

And it just added that because, I'm like a performer.

Vit Muller: 00:44:00

Like I enjoyed training clients who were like, like I had this boxer, like guy

Vit Muller: 00:44:05

Irish, actually Irish guy, and he was.

Vit Muller: 00:44:07

competitive boxer.

Vit Muller: 00:44:08

And so we did a lot of strength conditioning.

Vit Muller: 00:44:10

I really liked it.

Vit Muller: 00:44:11

And then I just trained general pop and office workers and that's not the same,

Vit Muller: 00:44:15

'cause they don't push themselves as hard.

Vit Muller: 00:44:16

And I was just kinda wanted to like, how do I train everybody?

Vit Muller: 00:44:18

if they were an athlete and tough mother was like.

Vit Muller: 00:44:22

Was that because it's look, this is general public kind of an event.

Vit Muller: 00:44:25

It's 20 k, it's a lot of obstacles.

Vit Muller: 00:44:27

I hate running.

Vit Muller: 00:44:28

If it was just a marathon, you wouldn't see me there.

Vit Muller: 00:44:30

But the fact that you had to crawl through the mud, get on a water slide and fly

Vit Muller: 00:44:34

through fire and run through the finish line and just get electrocuted and like,

Vit Muller: 00:44:39

all this stuff is oh, this is cool.

Vit Muller: 00:44:41

and from a fitness perspective, when it comes to, flexibility and

Vit Muller: 00:44:45

your end strength coordination, like it just taps into everything.

Vit Muller: 00:44:48

It's this is really cool, all round event.

Vit Muller: 00:44:50

And that was the goal.

Vit Muller: 00:44:52

And and it was achievable.

Vit Muller: 00:44:53

Achievable.

Vit Muller: 00:44:53

Just broken it down.

Vit Muller: 00:44:55

And I was just trying to think, how did I segue from what we talked about, I guess?

Vit Muller: 00:44:59

Yeah.

Vit Muller: 00:44:59

Goal, right?

Vit Muller: 00:45:00

Just

Vit Muller: 00:45:00

Dan O'Sullivan: Yeah, so

Vit Muller: 00:45:01

just.

Vit Muller: 00:45:01

Dan O'Sullivan: I think a lot of people, they need, like human beings, I

Vit Muller: 00:45:04

always say this, you can be a shepherd and you have to guide the sheep.

Vit Muller: 00:45:08

And when you have people that can be clients, that can be prospects, like you

Vit Muller: 00:45:12

have to guide them to where don't just assume they know where they're going.

Vit Muller: 00:45:15

And where tacky works really is because obviously the black belts, you'll see

Vit Muller: 00:45:18

other people do like discs and stuff.

Vit Muller: 00:45:20

They get like trophies or plaques when they've, achieved a particular milestone.

Vit Muller: 00:45:25

I've been guilty of not doing that.

Vit Muller: 00:45:26

And let me tell you, it's really effective for people.

Vit Muller: 00:45:28

if you have a business and let's say for example, you've just

Vit Muller: 00:45:32

broke their best month for them.

Vit Muller: 00:45:34

Send them something like, it's hey, we're recognizing that.

Vit Muller: 00:45:37

Because then what happens is they know that you're monitoring these things.

Vit Muller: 00:45:41

They obviously know that you're part of the team.

Vit Muller: 00:45:43

You're know, and they realize that they're not just another number.

Vit Muller: 00:45:45

Like you're actually that, that, I think that's the biggest thing in any of

Vit Muller: 00:45:49

the coaching groups that I've been in.

Vit Muller: 00:45:50

The ones that I get the shit sweat is where it's I feel

Vit Muller: 00:45:52

like I'm just another number.

Vit Muller: 00:45:54

But actually just some touch points can just be the difference of oh, wow, okay.

Vit Muller: 00:45:58

They didn't have to do that, but they did.

Vit Muller: 00:46:00

You know what I mean?

Vit Muller: 00:46:01

And that's where those things are really effective.

Vit Muller: 00:46:03

So number one is giving them actual goals.

Vit Muller: 00:46:05

Hey, in 90 days we want to try to be at this point, but for us to be at

Vit Muller: 00:46:10

that point, you need to do X, Y, and Z, and we need to do A, B, and C.

Vit Muller: 00:46:13

And then we can kind of collaborate together and we'll achieve that.

Vit Muller: 00:46:16

And then it's like, when you get to that point, what is the next thing?

Vit Muller: 00:46:19

give them click.

Vit Muller: 00:46:20

Don't even when we say and then we just go month to month, but we

Vit Muller: 00:46:23

still wanna have actionable so that they're, they know it's working and

Vit Muller: 00:46:25

more so that you're putting things in their head that they're expecting.

Vit Muller: 00:46:29

There's nothing worse than somebody talking to another person in a

Vit Muller: 00:46:33

similar industry and then go, oh no, they haven't been doing any of that.

Vit Muller: 00:46:37

you could be doing an amazing job for them, but just because you are not sending

Vit Muller: 00:46:40

them a Loom video every two weeks or sending them their stats at the end of

Vit Muller: 00:46:43

the month, that could be the reason why they're going like, oh, maybe we'll just

Vit Muller: 00:46:47

move because they haven't been doing that.

Vit Muller: 00:46:49

And this next place, our promising the sun, moon, and stars are gonna do that.

Vit Muller: 00:46:53

that's where I just say to people, give them your time.

Vit Muller: 00:46:57

Like Jonathan Goodman was one of the first people that used to send like an audio.

Vit Muller: 00:47:01

So he, instead of riding to people in the dm, he would just send an

Vit Muller: 00:47:05

audio and then someone would be like, wow, he didn't have to do that.

Vit Muller: 00:47:08

But in theory, like ironically, it would, it's quicker than

Vit Muller: 00:47:11

actually sending a message.

Vit Muller: 00:47:13

Yeah, it is.

Vit Muller: 00:47:15

Dan O'Sullivan: And that's again, just that extra little bit of personal stuff.

Vit Muller: 00:47:17

So what we do is, I said this yesterday on the call, is I don't

Vit Muller: 00:47:20

use, an AI bot for chat because.

Vit Muller: 00:47:24

Again, that's just my own preference.

Vit Muller: 00:47:25

I just believe that people love human beings.

Vit Muller: 00:47:28

I do use a bot for other things, if they just want an actionable

Vit Muller: 00:47:32

and they want an answer now.

Vit Muller: 00:47:34

But for that kind of DM structure, I know there's a lot of people who use,

Vit Muller: 00:47:38

like clothes bot and stuff like that.

Vit Muller: 00:47:40

I still just keep it as a human being.

Vit Muller: 00:47:44

And so when I am writing to some people, they'll be like,

Vit Muller: 00:47:46

there's no way this is you.

Vit Muller: 00:47:47

And then I'll send 'em a video or I'll send 'em an audio.

Vit Muller: 00:47:50

and that could be the difference why they sign up.

Vit Muller: 00:47:52

'cause they're like, oh, fucking everybody's using bots.

Vit Muller: 00:47:53

It was so refreshing to

Vit Muller: 00:47:55

Yeah.

Vit Muller: 00:47:56

Dan O'Sullivan: a human being.

Vit Muller: 00:47:57

Yeah.

Vit Muller: 00:47:57

And if you just manually typing it out, you can still

Vit Muller: 00:47:59

use things like, whisper flow.

Vit Muller: 00:48:01

So you can still get a lot of leverage

Vit Muller: 00:48:03

Dan O'Sullivan: I use WhatsApp.

Vit Muller: 00:48:04

Is WhatsApp is getting better, like just the audio, like you can audio to text.

Vit Muller: 00:48:08

Yes.

Vit Muller: 00:48:08

Whisper flow is good because for example, if I said Vit with my accent.

Vit Muller: 00:48:13

It might spell it differently, but then if you correct it, it saves that.

Vit Muller: 00:48:17

So every time I say Vit, then it knows that's Vit and that works.

Vit Muller: 00:48:20

That's where it works really well.

Vit Muller: 00:48:21

the audio to text hasn't caught up with it that well.

Vit Muller: 00:48:25

That's one of the big differences I see with them.

Vit Muller: 00:48:27

Yeah.

Vit Muller: 00:48:27

still way better than Apple's.

Vit Muller: 00:48:29

Bloody Siri.

Vit Muller: 00:48:30

Sort of, I used to be such a big fan of Apple, like their products,

Vit Muller: 00:48:33

everything was like, so good.

Vit Muller: 00:48:35

And I don't know what happened, but they really missed the boat.

Vit Muller: 00:48:38

And I guys are really, I've stopped using Siri.

Vit Muller: 00:48:41

I just, I'm in the car driving and I'm like, Hey Siri, can you call?

Vit Muller: 00:48:44

Oh no, it doesn't.

Vit Muller: 00:48:45

It's like what's happening there?

Vit Muller: 00:48:47

Anyway, that's a bit of a tangent, but, under promise, over deliver.

Vit Muller: 00:48:50

I think it's just, such an awesome strategy and so easy to implement.

Vit Muller: 00:48:55

It's just set up all your public facing information to clients when you're

Vit Muller: 00:48:59

onboarding and just add extra 20%.

Vit Muller: 00:49:02

Like we are saying you like, we'll do it in 90 days, you actually do

Vit Muller: 00:49:05

it in 16, so under promise, over deliver and then little things

Vit Muller: 00:49:09

they wouldn't expect as well.

Vit Muller: 00:49:11

I had, I was at a SME business breakfast this morning and a bunch of SMEs and

Vit Muller: 00:49:15

there was a lady, who is a director of a family owned hotel here in Canberra.

Vit Muller: 00:49:20

And we're just talking like reinventing and how they, attract tourists

Vit Muller: 00:49:25

to come to Canberra and how they go about, getting more bookings.

Vit Muller: 00:49:29

And the SME breakfast that I went to was in the Canberra Innovation Center.

Vit Muller: 00:49:35

It's a really cool place, by the way, if you're ever in

Vit Muller: 00:49:37

Canberra, go and visit them.

Vit Muller: 00:49:38

and the theme was ai, how you use it in your business, and how do

Vit Muller: 00:49:42

how do you see AI around, like in your environment working.

Vit Muller: 00:49:46

So it was all about, it was actually a really good spot for me to be in there.

Vit Muller: 00:49:49

And then I was at the table with six people and I just mentioned

Vit Muller: 00:49:52

that, that I, that's what I do, like how businesses implement it.

Vit Muller: 00:49:55

And then we just brainstorm.

Vit Muller: 00:49:57

And I said to her, one of the ways you could do is like when you

Vit Muller: 00:50:00

getting people to book in, obviously getting their contact details and

Vit Muller: 00:50:03

they're paying, booking a room.

Vit Muller: 00:50:06

If they're a tourist, what if you ask them if they've ever been to

Vit Muller: 00:50:09

Canberra and what they're planning to do in Canberra, and then just run it

Vit Muller: 00:50:13

through a bit of an AI thing that would then create a personalized, almost

Vit Muller: 00:50:18

like a concierge style, but like a personalized email saying, Hey Dan,

Vit Muller: 00:50:24

looking forward to host you at our hotel.

Vit Muller: 00:50:25

Hey, by the way, saw that you're coming here for the first time to Canberra.

Vit Muller: 00:50:29

Here's a couple of general, like good landmarks to visit, but also you

Vit Muller: 00:50:33

mentioned this and that here's good little popup that you might wanna visit.

Vit Muller: 00:50:37

things like that.

Vit Muller: 00:50:37

Like I mentioned that to her is just a bit of an idea, but it's just those like,

Vit Muller: 00:50:43

and I'm just sharing it as an example, but again, just getting you guys, as you're

Vit Muller: 00:50:47

listening to this, if you're running SaaS, if you're running agency, what can

Vit Muller: 00:50:50

you do differently that would like, like impress, like create that nice extra

Vit Muller: 00:50:55

personalized experience for somebody as they, coming through your funnel, whether

Vit Muller: 00:50:58

they're lead or customer for onboarding.

Vit Muller: 00:51:01

Dan O'Sullivan: just on that, I am, part of Business Blueprint and so

Vit Muller: 00:51:05

Ah, yes.

Vit Muller: 00:51:06

Dan O'Sullivan: every 90 days I go to, that's with Dale Beaumont.

Vit Muller: 00:51:08

And every 90 days I go down to Sydney and we spend a few days there

Vit Muller: 00:51:13

and, different speakers are on.

Vit Muller: 00:51:15

on the stage.

Vit Muller: 00:51:16

I think hopefully I'll be on the stage this year.

Vit Muller: 00:51:18

we've just been in talks with that, which would be cool.

Vit Muller: 00:51:20

But there's a guy called Peter Merritt who is an English guy who

Vit Muller: 00:51:25

basically worked in the hotel industry.

Vit Muller: 00:51:27

The reason why I'm bringing this up is because his thing is all about that

Vit Muller: 00:51:30

kind of attention to detail, and he used to be the head of this manner.

Vit Muller: 00:51:35

So it was like a hotel, but it was like an old English countryside.

Vit Muller: 00:51:40

Yeah.

Vit Muller: 00:51:40

Manner is probably the best term that I could use, that

Vit Muller: 00:51:42

you could envisage what it is.

Vit Muller: 00:51:44

But it's essentially a big hotel, and one of the biggest things that they

Vit Muller: 00:51:48

were known for was personalization.

Vit Muller: 00:51:50

And let's say your granny and granddad arrived there and they've been going

Vit Muller: 00:51:56

there every year for five years.

Vit Muller: 00:51:58

It is essential that he would be at the gate or at the entrance as

Vit Muller: 00:52:03

soon as they arrived, and he would address them by their personal name.

Vit Muller: 00:52:07

He would, have something like, there's a touch point there of what

Vit Muller: 00:52:11

Bottle of wine or Yeah.

Vit Muller: 00:52:13

Dan O'Sullivan: just, also a conversation so that it's not just,

Vit Muller: 00:52:15

I know your name because I have a list here, but actually something.

Vit Muller: 00:52:19

Oh, yeah.

Vit Muller: 00:52:19

How are you going, you still into the golf?

Vit Muller: 00:52:21

or, how's the hip surgery like, like something that they knew, so they

Vit Muller: 00:52:25

would compile these informations and they would build a profile

Vit Muller: 00:52:27

on each person that stays there.

Vit Muller: 00:52:29

And the reason why they did that is because he gave an example.

Vit Muller: 00:52:32

Have you ever gone into a, have you ever gone somewhere and then someone

Vit Muller: 00:52:34

goes, oh, is this your first time?

Vit Muller: 00:52:36

And if you're someone who's a regular, you're gonna get very

Vit Muller: 00:52:38

pissed off by that statement.

Vit Muller: 00:52:40

You're like, what do you mean?

Vit Muller: 00:52:41

Is it my first time?

Vit Muller: 00:52:42

I'm always here and there's price points to this.

Vit Muller: 00:52:44

if I'm spending a thousand pound a night to stay somewhere, you better,

Vit Muller: 00:52:48

you bet your bottom dollar, you better know my name and you better know things

Vit Muller: 00:52:51

about me, or I'm gonna be pissed off.

Vit Muller: 00:52:53

And that's where.

Vit Muller: 00:52:54

This, I learned this from, I was in the car industry for 10 years.

Vit Muller: 00:52:57

I was a car salesman and, I worked in like leasing and all that kind of stuff.

Vit Muller: 00:53:01

And that was the biggest thing for me was you have to, I do it

Vit Muller: 00:53:04

whenever I'm talking to a business now on a call, get relatability.

Vit Muller: 00:53:08

find out, from that individual, know their name, know their interests, because

Vit Muller: 00:53:12

that's the difference with the AI space.

Vit Muller: 00:53:14

You can use AI to collate that information, but make sure you're

Vit Muller: 00:53:18

using it because that's what could be the difference between you

Vit Muller: 00:53:21

getting them as a client versus not.

Vit Muller: 00:53:23

So you said it earlier, your, is it your wife or partner,

Vit Muller: 00:53:27

My wife fit.

Vit Muller: 00:53:28

Dan O'Sullivan: has joined the Fitness Pro program and the disappointment

Vit Muller: 00:53:31

now of just going for that extra bit, but it's not actually VIP, it's

Vit Muller: 00:53:36

just a, an automated thing versus she might've gone to that thing.

Vit Muller: 00:53:40

Maybe it is mostly automated, but just the fact that she gets a call every two weeks

Vit Muller: 00:53:44

or she gets an audio sent to her once a week is the difference of her going.

Vit Muller: 00:53:48

Okay, cool.

Vit Muller: 00:53:48

I feel.

Vit Muller: 00:53:49

Like more at ease.

Vit Muller: 00:53:51

and the reason why I highlight that is because accountability

Vit Muller: 00:53:54

is still the most like effective thing for a coaching program.

Vit Muller: 00:53:58

Whether that's in business, whether that's in fitness, that

Vit Muller: 00:54:01

is what people are paying you for.

Vit Muller: 00:54:02

If you can implement it and then keep me accountable, that's

Vit Muller: 00:54:05

what people are paying for.

Vit Muller: 00:54:07

Now here's the thing.

Vit Muller: 00:54:09

If I know that I've got a call on a Monday morning with an AI bot to

Vit Muller: 00:54:13

te to check in with me and see what I've done, I am not as there's no

Vit Muller: 00:54:17

emotion to that for me to be like, oh shit, I better get this thing done.

Vit Muller: 00:54:21

as if I'm talking to Vit next Monday at nine o'clock and he's expecting

Vit Muller: 00:54:24

me to have these three tasks done, guess what I'm gonna have them done.

Vit Muller: 00:54:28

And so I still believe that you can use AI to your advantage, but be a human

Vit Muller: 00:54:32

being where you need to be a human being.

Vit Muller: 00:54:34

stop pawning it off because the people who found that right level of both are the

Vit Muller: 00:54:39

ones that are really gonna excel because people are now very fatigued by ai.

Vit Muller: 00:54:44

I don't care what anybody says, I see it in social media.

Vit Muller: 00:54:46

If I come across even an advert that's an AI like person, I still just scroll away.

Vit Muller: 00:54:52

Like I just, maybe that's just a resistance and it's gonna change

Vit Muller: 00:54:55

eventually, but I still believe where possible be a human being.

Vit Muller: 00:54:59

Like it's not about just not doing any work.

Vit Muller: 00:55:02

Like we're here to still work.

Vit Muller: 00:55:03

We're passionate about it.

Vit Muller: 00:55:04

But I'll give you an example.

Vit Muller: 00:55:05

Like with builders, I say to them, let's build the systems for the

Vit Muller: 00:55:09

things that you don't like to do.

Vit Muller: 00:55:11

So then you can go on site and be a human being where you want to be.

Vit Muller: 00:55:14

Like you want to go and talk to the people.

Vit Muller: 00:55:16

And a lot of people, it was interesting, I did a talk at a builders event last

Vit Muller: 00:55:20

month and that was one of the, one of the most successful builders in

Vit Muller: 00:55:24

the room was actually saying, no, I still go on site and meet the people.

Vit Muller: 00:55:27

I still give them that personal stuff.

Vit Muller: 00:55:29

And then I have a team of people and I have systems in

Vit Muller: 00:55:31

place to do everything else.

Vit Muller: 00:55:33

Then I can still get on site and talk to those people.

Vit Muller: 00:55:35

And that's the thing that they always give me feedback on.

Vit Muller: 00:55:38

They say, we've talked to builders in the past.

Vit Muller: 00:55:41

You see the builder in the first meeting and then you don't see 'em again.

Vit Muller: 00:55:44

A lot of people don't like that.

Vit Muller: 00:55:46

if I was buying a building a house and I had, I paid

Vit Muller: 00:55:49

for the architect and now I wanna, yeah, that would be pretty cool.

Vit Muller: 00:55:52

if I was meeting with the architect and the builder and

Vit Muller: 00:55:56

there was some follow up meetings.

Vit Muller: 00:55:57

Yeah, definitely.

Vit Muller: 00:55:58

That would feel like a lot more,

Vit Muller: 00:56:00

Dan O'Sullivan: Yeah.

Vit Muller: 00:56:00

And it's I appreciate that you are given the final touches and you have your

Vit Muller: 00:56:03

laborers and you have your skilled people.

Vit Muller: 00:56:05

Cool.

Vit Muller: 00:56:05

The fact that yeah, I got to see you.

Vit Muller: 00:56:07

It just makes you feel more at ease.

Vit Muller: 00:56:09

It does.

Vit Muller: 00:56:09

and that's why for anybody listening, it's even more important to have systems

Vit Muller: 00:56:13

in place because then, if I wanna close this laptop down now and then

Vit Muller: 00:56:17

go and meet somebody, I can do that.

Vit Muller: 00:56:19

That's the beauty of it.

Vit Muller: 00:56:20

And yeah, there is sometimes, I'm, I've got a three and a 6-year-old, so

Vit Muller: 00:56:24

my life is very busy in that context.

Vit Muller: 00:56:26

So from half two and I go and collect my kids.

Vit Muller: 00:56:29

There is times where I have to get back on the laptop at half, eight at

Vit Muller: 00:56:31

night, but I choose, it's my choice.

Vit Muller: 00:56:34

That's the key thing here.

Vit Muller: 00:56:35

I could be the person who pays for a child minder and go and collect my kids, and

Vit Muller: 00:56:40

then I could work now and then switch off.

Vit Muller: 00:56:42

But I, it was about maybe two months ago, I, I was asking my daughter a series

Vit Muller: 00:56:50

of questions and I asked her, what's the favorite thing, what's the most

Vit Muller: 00:56:53

favorite thing that you do with daddy?

Vit Muller: 00:56:54

And her answer was that he collects me from school.

Vit Muller: 00:56:57

And so I was like, do you know what?

Vit Muller: 00:56:58

I'm not gonna give that up.

Vit Muller: 00:56:59

Like the fact that I can stand there and watch her come out of school and

Vit Muller: 00:57:03

come running towards me and gimme a big cuddle, There's gonna be, a time where she

Vit Muller: 00:57:07

doesn't want me anywhere near the school.

Vit Muller: 00:57:09

you know, don't come and collect me.

Vit Muller: 00:57:10

You're not cool anymore.

Vit Muller: 00:57:12

I don't think she'll ever be like that, but that is reality.

Vit Muller: 00:57:14

and the da the data suggests that you spend 75% with your children

Vit Muller: 00:57:19

up to the age of 12, and then after that it starts to deteriorate.

Vit Muller: 00:57:23

I think at 18, after that, it's like 25%.

Vit Muller: 00:57:26

So it's

Vit Muller: 00:57:27

told me, my wife told me that two weeks ago.

Vit Muller: 00:57:29

Literally this, and I'm like, wow.

Vit Muller: 00:57:31

Holy shit.

Vit Muller: 00:57:32

Yeah.

Vit Muller: 00:57:33

Dan O'Sullivan: so for me, I'm like, I'm for the first 12 years

Vit Muller: 00:57:36

of both my daughter's lives, I am going to be as present as I can be.

Vit Muller: 00:57:39

They'll make better male decisions as they're older daddy and how daddy has

Vit Muller: 00:57:43

treated me as what I will only tolerate from men as I, move forward in life.

Vit Muller: 00:57:47

So for me, that's more important than anything else.

Vit Muller: 00:57:49

it's like I can make a good living, which is what we do.

Vit Muller: 00:57:53

my fiance now for the last six months, I. Had moved outta

Vit Muller: 00:57:57

corporate and now she's just got her dream job literally yesterday.

Vit Muller: 00:58:00

I can't talk about it yet because, it hasn't been announced.

Vit Muller: 00:58:03

But so, she's now in a great space.

Vit Muller: 00:58:05

I'm now in a great space.

Vit Muller: 00:58:07

Our kids are living, they're living the dream.

Vit Muller: 00:58:09

And for me, I'm like, that isn't luck.

Vit Muller: 00:58:12

It came from hard work that we're doing and now we can do smart work.

Vit Muller: 00:58:16

So for all, for any of you listening, it is hard work at the start.

Vit Muller: 00:58:20

You do have to graft.

Vit Muller: 00:58:21

Don't let anybody tell you any different business.

Vit Muller: 00:58:23

Owning is hard, but then you get to a certain point where you

Vit Muller: 00:58:27

can be smart because you've done the trials and tribulations.

Vit Muller: 00:58:30

You've either cut time by working with really good coaches and they've been

Vit Muller: 00:58:33

able to give you the, the trials and tribulations of what they've gone through.

Vit Muller: 00:58:37

So to minimize you making those mistakes.

Vit Muller: 00:58:39

And ultimately it's I can't stress the importance of just keep

Vit Muller: 00:58:43

showing up even when it is hard.

Vit Muller: 00:58:44

I think, Alex Hermozi always talks about this, it's it's always hard.

Vit Muller: 00:58:48

Don't think there's gonna become a day where it's not hard, it's just

Vit Muller: 00:58:51

you're gonna earn more revenue.

Vit Muller: 00:58:53

Hopefully give yourself more time back and off the back of it.

Vit Muller: 00:58:56

You're just living the life that you choose and I think that's what

Vit Muller: 00:58:59

everybody should be striving towards.

Vit Muller: 00:59:01

a hundred percent.

Vit Muller: 00:59:03

That's good.

Vit Muller: 00:59:03

That's a good, way to end this.

Vit Muller: 00:59:05

And highlight to.

Vit Muller: 00:59:07

All of you guys listening, if you're, agency owners, whether you wanna be pure

Vit Muller: 00:59:10

agency or SaaS or hybrid, in any case, if you're using high level, like we are all

Vit Muller: 00:59:14

using high level, we have this incredible platform that gives us that opportunity.

Vit Muller: 00:59:20

I'm relocating to Czech Republic.

Vit Muller: 00:59:24

My business doesn't get impacted.

Vit Muller: 00:59:26

I can run it from anywhere.

Vit Muller: 00:59:27

It just really gives us this incredible freedom and lifestyle and what we can do.

Vit Muller: 00:59:33

You, yes, you have to like, set up the processes and the right model

Vit Muller: 00:59:36

and all that, but we truly have what heart level's done for us, for

Vit Muller: 00:59:40

this industry is truly remarkable.

Vit Muller: 00:59:42

So.

Vit Muller: 00:59:43

Dan O'Sullivan: it definitely is the one.

Vit Muller: 00:59:43

The one thing I'll finish on is it has got me to the point of when I used to

Vit Muller: 00:59:47

use all these other softwares and have to connect them and pay for all these

Vit Muller: 00:59:50

different plugins and subscriptions.

Vit Muller: 00:59:52

I know people give out that sometimes they release features too quick.

Vit Muller: 00:59:55

But if we look at it as a whole, it is making our life a lot easier.

Vit Muller: 01:00:00

Yeah.

Vit Muller: 01:00:01

Dan, would you like to leave the last parting piece of

Vit Muller: 01:00:04

advice before we wrap this up?

Vit Muller: 01:00:06

Dan O'Sullivan: If you are somebody who really wants to grow on social

Vit Muller: 01:00:09

media, just put in the effort.

Vit Muller: 01:00:11

Just keep posting post interesting things, post the things that you problem solve.

Vit Muller: 01:00:16

'cause people want people who are specific.

Vit Muller: 01:00:18

Don't just post general advice and you will naturally see your page grow.

Vit Muller: 01:00:23

Brilliant.

Vit Muller: 01:00:24

I'm taking that advice.

Vit Muller: 01:00:26

Dan, thank you so much for being on, mate.

Vit Muller: 01:00:28

how can people find you if they want to get in touch with you?

Vit Muller: 01:00:30

Dan O'Sullivan: So you can find me.

Vit Muller: 01:00:31

Systemization is one aspect.

Vit Muller: 01:00:33

Daniel sullivan.com is the other.

Vit Muller: 01:00:35

And yeah, if you ever need any help with social media, we are the people to go to.

Vit Muller: 01:00:39

we'll make it simple for you.

Vit Muller: 01:00:41

Brilliant.

Vit Muller: 01:00:42

Thank you for being on Dan.

Vit Muller: 01:00:43

And guys, thank you so much as well.

Vit Muller: 01:00:44

Thank you for listening to today's episode on the high level experience.

Vit Muller: 01:00:47

If you've enjoyed today's episode, then please share it with your fellow agency

Vit Muller: 01:00:51

mates and high levelers that you think would also, Ben, benefit from listening if

Vit Muller: 01:00:54

you're in the high level official group.

Vit Muller: 01:00:56

If you see anybody asking questions and you know that we've covered

Vit Muller: 01:00:59

those questions, we've provided some solutions by means of a strategy

Vit Muller: 01:01:03

being shared by one of our guests.

Vit Muller: 01:01:05

Please just do me a favor.

Vit Muller: 01:01:06

Do them a favor.

Vit Muller: 01:01:07

Just drop a link.

Vit Muller: 01:01:08

If you just head over to podcast dot high level experience.com, it's got

Vit Muller: 01:01:12

a library of all the past episodes.

Vit Muller: 01:01:14

It even has a search function so you can search.

Vit Muller: 01:01:17

And yeah, just drop a link.

Vit Muller: 01:01:19

it mean a lot to me.

Vit Muller: 01:01:19

A lot mean a lot to them, I'm sure.

Vit Muller: 01:01:21

And we can all help, level up each other.

Vit Muller: 01:01:23

Remember, rising tight lifts all ships and so that's what we here to do and

Vit Muller: 01:01:28

help everybody, including myself.

Vit Muller: 01:01:30

I'm learning so much as well.

Vit Muller: 01:01:32

so yeah.

Vit Muller: 01:01:32

Thank you guys again.

Vit Muller: 01:01:33

For show notes, links and extra tips to help you grow your agency or your

Vit Muller: 01:01:36

sales of high level, please head over to highlevelexperience.com.

Vit Muller: 01:01:39

Thank you and have a great rest of your day, everybody.