Vit Muller: 00:00:00

What's your journey to HighLevel?

Steven Tann: 00:00:02

To HighLevel.

Steven Tann: 00:00:03

everybody will probably remember a thing called COVID-19,

Vit Muller: 00:00:06

There's always something else to do.

Vit Muller: 00:00:08

do you relate?

Steven Tann: 00:00:09

I can understand exactly where you're coming from.

Steven Tann: 00:00:11

it also comes with age and gray hair of knowing when to switch off as well.

Vit Muller: 00:00:15

do you reckon there is a something that could make

Vit Muller: 00:00:18

restaurants business work better?

Steven Tann: 00:00:20

for better restaurants to build an in-house ordering system,

Steven Tann: 00:00:24

you can do that cheaply these days

Vit Muller: 00:00:25

And you wake up in the morning and you're on your

Vit Muller: 00:00:27

narrowboat, where do you normally like?

Vit Muller: 00:00:30

You go

Steven Tann: 00:00:30

I'm in Banbury now waiting for a couple of spare parts

Steven Tann: 00:00:32

and everything breaks in a boat.

Steven Tann: 00:00:34

if you don't understand what BOAT means, it, the acronym

Steven Tann: 00:00:36

is Bring Out Another Thousand.

Vit Muller: 00:00:38

I'm trying to save my brain as much as I can by being less in

Vit Muller: 00:00:45

proactive mode and more in reactive mode.

Steven Tann: 00:00:47

Yeah.

Steven Tann: 00:00:48

that's the power of the world we live in right now.

Steven Tann: 00:00:50

You can … If you use AI for, for good not evil,

Vit Muller: 00:00:53

How do you personalize those email,

Vit Muller: 00:00:55

Is it UTMs or-

Steven Tann: 00:00:57

No idea.

Steven Tann: 00:00:57

so i-i-in case you don't know, vibe coding is not real coding

Vit Muller: 00:01:04

Hello, everybody.

Vit Muller: 00:01:05

Welcome to another episode on the HighLevel Experience Podcast.

Vit Muller: 00:01:08

Buckle up because today's guest is somebody who's been around in the block

Vit Muller: 00:01:12

and back in the HighLevel universe.

Vit Muller: 00:01:14

He's not just a seasoned, HighLevel expert, he's the wizard behind the

Vit Muller: 00:01:19

curtain when it comes to AI automation.

Vit Muller: 00:01:21

He's the author of "You're Selling AI Wrong (Here's How to Fix It)." book.

Vit Muller: 00:01:27

He's also, all about cutting through the noise and making AI work for you

Vit Muller: 00:01:33

without sounding like a tech robot.

Vit Muller: 00:01:36

And he manages to do all that, believe it or not, from a Narrow boat

Vit Muller: 00:01:39

cruising through canals in England.

Vit Muller: 00:01:41

How cool is that?

Vit Muller: 00:01:43

today we're diving into some juicy stuff like how to sell AI services to local

Vit Muller: 00:01:48

businesses without the techy mumbo jumbo, the secret sauce behind his daily content

Vit Muller: 00:01:54

machine, which I've seen recently, by the way, and it's pretty epic.

Vit Muller: 00:01:58

And also some gold nuggets he's picked up from helping over 7,000

Vit Muller: 00:02:03

agencies grow their GHL accounts.

Vit Muller: 00:02:06

So this is gonna be one heck of a ride.

Vit Muller: 00:02:08

Please welcome to the show Steven Tann

Steven Tann: 00:02:15

hey, Vit.

Steven Tann: 00:02:16

Hey, guys.

Steven Tann: 00:02:16

Thanks for having me, mate.

Steven Tann: 00:02:17

It's great to chat again

Vit Muller: 00:02:18

Steven, great to have you on the show, mate.

Vit Muller: 00:02:21

you've got this knack for making AI sound less like a sci-fi movie.

Vit Muller: 00:02:24

I've been getting your emails and, what I'm wondering is, how

Vit Muller: 00:02:28

did this all come about for you?

Vit Muller: 00:02:29

this whole journey with HighLevel, and obviously now you're very entrenched

Vit Muller: 00:02:33

with AI, but where… what's your story?

Vit Muller: 00:02:36

What's your journey to HighLevel?

Steven Tann: 00:02:39

To HighLevel.

Steven Tann: 00:02:40

everybody will probably remember a thing called COVID-19, that w-

Steven Tann: 00:02:43

that came around a few years ago.

Steven Tann: 00:02:45

I was in Melbourne at the time, which was the most locked down city in

Steven Tann: 00:02:48

the world, over that COVID period.

Steven Tann: 00:02:51

And, I'd worked in sales.

Steven Tann: 00:02:52

I'm a chef by trade, and I've worked in sales and worked in different things

Steven Tann: 00:02:56

and, I was building chatbots on ManyChat.

Steven Tann: 00:02:59

ManyChat was a big thing back in 2013 or something along those lines,

Steven Tann: 00:03:03

or 2015 or something like that.

Steven Tann: 00:03:05

Um, and I was building some chatbots for people that were doing live events.

Steven Tann: 00:03:09

so the chat- they'd register through Facebook Messenger, send a message.

Steven Tann: 00:03:12

The messa- the bot would qualify them, remember them, send them reminders,

Steven Tann: 00:03:16

and all of that sort of thing, and this is before the 24-hour Facebook

Steven Tann: 00:03:20

rule, sort of ruined that and you had to tweak those sorts of things.

Steven Tann: 00:03:23

So I was

Steven Tann: 00:03:23

building bots for people, getting people to live events.

Steven Tann: 00:03:26

We were even getting them to pre-order coffees, for when they got there.

Steven Tann: 00:03:30

"Here's your-- Bill, here's your latte. Mary, here's your Americano," and things

Steven Tann: 00:03:34

like that, all done through the bot.

Steven Tann: 00:03:35

and then COVID hit and the l- the live events shut down and they all went online.

Steven Tann: 00:03:41

And at

Steven Tann: 00:03:41

that same time, I discovered HighLevel, and HighLevel was an unknown

Steven Tann: 00:03:45

quantity at the time, but I wanted to be able to send emails as well.

Steven Tann: 00:03:49

I could do that through ManyChat, but they, not the deliverab-

Steven Tann: 00:03:51

deliverability was not good.

Steven Tann: 00:03:54

I wanted to be able to send SMSs and things like that as well, and remember

Steven Tann: 00:03:57

who they are and if they attended and if they clicked the links and all of

Steven Tann: 00:04:00

that sort of thing, which HighLevel did.

Steven Tann: 00:04:02

I built those chatbots and connected them to HighLevel,

Steven Tann: 00:04:06

and we went to online events.

Steven Tann: 00:04:08

And basically the stats on those, on the chatbots that I did, and I built

Steven Tann: 00:04:12

systems out for two customers for free.

Steven Tann: 00:04:15

the only thing they needed to do was put Powered with Heart

Steven Tann: 00:04:19

by Contact Owl, which was my

Steven Tann: 00:04:21

agency name, on the bottom of every SMS and every email with a link to

Steven Tann: 00:04:25

my website using their referral link.

Steven Tann: 00:04:28

now this was fairly clever because, each of these businesses had over 70,000

Steven Tann: 00:04:33

small businesses on their mailing list that they were sending emails out to.

Steven Tann: 00:04:37

so

Vit Muller: 00:04:37

Nice

Steven Tann: 00:04:38

niche, I didn't niche down.

Steven Tann: 00:04:39

I was solving problems.

Steven Tann: 00:04:40

Like a lot of people think HighLevel, you've gotta niche and

Steven Tann: 00:04:44

look after roofers or tree loppers or dental or whatever it may be.

Steven Tann: 00:04:48

A niche can be an avenue of HighLevel as well, so that niche could be missed call

Steven Tann: 00:04:53

text back in the day, and your upsell to missed call text back is now voice AI.

Steven Tann: 00:04:58

reputation management, and your upsell on reputation management is having

Steven Tann: 00:05:02

AI respond to those messages as well.

Steven Tann: 00:05:04

things like that.

Steven Tann: 00:05:04

So I was selling problem-solving tools, if you like.

Vit Muller: 00:05:08

Yeah

Steven Tann: 00:05:08

yeah, my chatbots used to increase… The average turn-up

Steven Tann: 00:05:12

rate to a webinar is around about 30%.

Steven Tann: 00:05:15

so 100 people will register, 30 people will show up.

Steven Tann: 00:05:18

chatbots h- had got that up to about 80%.

Steven Tann: 00:05:21

the close rate on a mid-ticket item is around about 20% on webinars.

Steven Tann: 00:05:27

On a mid-ticket item, and these guys were selling mid-ticket

Steven Tann: 00:05:29

items, it's higher on a low ticket and lower on a high ticket item.

Steven Tann: 00:05:34

but we increased from about that 20% to about 60% on the close with

Vit Muller: 00:05:38

Wow

Steven Tann: 00:05:39

following up and things like that.

Steven Tann: 00:05:41

so that's what got me started in HighLevel.

Steven Tann: 00:05:43

it was all referral.

Steven Tann: 00:05:44

I never spent a cent on advertising.

Steven Tann: 00:05:46

I built it by outsourcing everything.

Steven Tann: 00:05:49

I struggled to about 15 sub-accounts and then realized

Steven Tann: 00:05:53

I needed to outsource to grow.

Vit Muller: 00:05:54

Mm-hmm.

Steven Tann: 00:05:54

found a fulfillment company to do my support, to do my

Steven Tann: 00:05:57

onboarding, standardized snapshots as well because I didn't have a niche, so I

Steven Tann: 00:06:02

had one snapshot over my entire agency.

Steven Tann: 00:06:06

and that gave me the power to do group training calls.

Steven Tann: 00:06:09

I could have a lawyer sitting next to a dentist sitting next to a

Steven Tann: 00:06:12

dog walker sitting next to a tree lopper, and they all had workflow A

Steven Tann: 00:06:16

101 or B 303 or whatever it may be.

Steven Tann: 00:06:19

so we could talk.

Steven Tann: 00:06:20

We could do those group coaching calls as well, which allowed me to scale.

Vit Muller: 00:06:23

Wow

Steven Tann: 00:06:24

That's my journey to HighLevel Yeah.

Vit Muller: 00:06:30

it's crazy sometimes, like the, how random things are,

Vit Muller: 00:06:33

'cause you mentioned you're a chef by trade and now you're into HighLevel.

Steven Tann: 00:06:38

Yeah

Vit Muller: 00:06:38

I'm a chef by trade too.

Vit Muller: 00:06:40

Can you believe it?

Vit Muller: 00:06:41

Yeah,

Steven Tann: 00:06:42

Exactly right

Vit Muller: 00:06:43

you were working in the kitchens, working

Vit Muller: 00:06:45

in restaurants back then?

Vit Muller: 00:06:46

Did you do anything with your trade?

Steven Tann: 00:06:48

yeah, no, I traveled the world.

Steven Tann: 00:06:49

I've worked in Switzerland, Austria, Germany, London,

Steven Tann: 00:06:51

all over the world cooking.

Steven Tann: 00:06:53

I won three Seafood Restaurant of the Year awards in Melbourne.

Steven Tann: 00:06:57

I was the head chef at the Botanical Hotel in South Yarra when we won

Steven Tann: 00:07:00

Best Restaurant in Australia.

Steven Tann: 00:07:02

so I was all right at it too.

Steven Tann: 00:07:03

biggest brigade I ran was 24 chefs,

Vit Muller: 00:07:06

Wow

Steven Tann: 00:07:06

head chef- Wow … not the executive chef.

Steven Tann: 00:07:08

so yeah, no, I traveled around and basically I knocked my body around.

Steven Tann: 00:07:13

I used to race motocross as well, and I played AFL football, and my back was

Steven Tann: 00:07:18

going, and standing on hard concrete floors all day in not very comfortable

Steven Tann: 00:07:23

shoes, as really wears out your back.

Steven Tann: 00:07:25

And, the light of giving up cooking actually and, was one, one night

Steven Tann: 00:07:29

my mate came around and my wife was, my now wife, was walking on my

Steven Tann: 00:07:34

back because my back was so sore.

Steven Tann: 00:07:36

and it was re- she was walking up and down on my back and, long story

Steven Tann: 00:07:40

short, night I w- I woke up in the middle of the morning, about 2:00

Steven Tann: 00:07:43

o'clock in the morning, and, things weren't right, so I went to hospital.

Steven Tann: 00:07:46

went to

Vit Muller: 00:07:47

Right

Steven Tann: 00:07:47

Hospital.

Steven Tann: 00:07:47

My mum was in Doncaster, and they rushed me to St. Vincent's Hospital

Steven Tann: 00:07:52

for emergency surgery in the morning.

Steven Tann: 00:07:54

C4 and 5 were cutting through my spine, so with my wife walking on my back, I

Steven Tann: 00:08:00

could have been basically a paraplegic,

Vit Muller: 00:08:03

Paraplegic, yeah

Steven Tann: 00:08:04

paraplegic.

Steven Tann: 00:08:04

Yeah.

Steven Tann: 00:08:05

They cut through my neck in here, fused it all together, and that

Steven Tann: 00:08:08

was the end of my cooking career.

Vit Muller: 00:08:10

That was it

Steven Tann: 00:08:11

into s- I got into sales.

Steven Tann: 00:08:12

I used to sell Indian wine into the Australian market successfully as well.

Steven Tann: 00:08:17

and that really teaches you how to sell.

Steven Tann: 00:08:19

When you're selling a product that nobody's heard of, that nobody

Steven Tann: 00:08:21

needs, and there's a better local equivalent, equivalent that's

Steven Tann: 00:08:24

cheaper, that's a tough sell.

Steven Tann: 00:08:26

So you learn, you get used to the door being shut on your face.

Steven Tann: 00:08:30

and you get used to working your way around and finding good

Steven Tann: 00:08:33

points about what you're selling.

Vit Muller: 00:08:35

certainly, yeah, working in the kitchen can be a hard work and,

Vit Muller: 00:08:38

and also from, my memories working in kitchens, I didn't actually work in

Vit Muller: 00:08:42

that many countries like you did, but, I did a bit of a stint in Scotland and

Vit Muller: 00:08:46

in Greece and, it's-- and a little bit of-- In Australia, where I actually, when

Vit Muller: 00:08:49

I arrived here first time back in 2010.

Vit Muller: 00:08:51

But there's one thing I do to this day, which is like when I'm, in

Vit Muller: 00:08:58

front of computer and doing something for the business, high level or

Vit Muller: 00:09:03

going through emails or something, it's… There's always something.

Vit Muller: 00:09:06

there's never I'm done.

Vit Muller: 00:09:09

there's never I can rest now.

Vit Muller: 00:09:11

There's always something else to do.

Vit Muller: 00:09:14

And now I don't know if it's from kitchen or not, but I do remember when I did

Vit Muller: 00:09:18

work in the kitchen, it is like that.

Vit Muller: 00:09:20

You're either prepping or you're cooking or you're cleaning or

Vit Muller: 00:09:24

do-- would you-- do you relate?

Steven Tann: 00:09:26

I can understand exactly where you're coming from.

Steven Tann: 00:09:28

it also comes with age and gray hair of knowing when to switch off as well.

Steven Tann: 00:09:32

yeah, listen, I was never a passionate chef either.

Steven Tann: 00:09:35

Um, it sounds like I should've been with where I worked and all

Steven Tann: 00:09:39

of that sort of thing, but I left high school when I was 16 to become

Steven Tann: 00:09:42

a chef because I wanted to travel.

Steven Tann: 00:09:44

it was either

Vit Muller: 00:09:45

Yeah,

Steven Tann: 00:09:45

chef or a nurse.

Steven Tann: 00:09:46

I couldn't become a nurse because I hate blood.

Steven Tann: 00:09:49

so it was become a chef.

Steven Tann: 00:09:50

and I did that so I could travel.

Steven Tann: 00:09:52

I've always had the traveling bug, which I'm doing right now as well.

Steven Tann: 00:09:56

I've never changed.

Steven Tann: 00:09:57

But, you-- I understand exactly where you're coming from.

Steven Tann: 00:10:00

In services there's always something to do and when you're running a team

Steven Tann: 00:10:04

you gotta concentrate on that person, and that person, and making sure

Steven Tann: 00:10:06

they're doing the right thing as well.

Steven Tann: 00:10:09

so your mind is always rolling.

Steven Tann: 00:10:10

But, I do miss from my cooking days, I miss that adrenaline of a service.

Steven Tann: 00:10:15

you know what I'm talking about.

Steven Tann: 00:10:16

When a-- When you've got a 100 cover restaurant and you do 200 covers and

Steven Tann: 00:10:20

everything's perfect, and everything runs out, and everyone's had a great

Steven Tann: 00:10:24

time, and you got the music in the background, you're having a ball, and

Steven Tann: 00:10:27

you get to the end of the service, you clean down, you mop the floors.

Steven Tann: 00:10:30

And I always stayed to the end and mopped the floors with the apprentices

Steven Tann: 00:10:33

and all of that sort of thing.

Steven Tann: 00:10:34

And you get to the bar and you have that beer and you t- you're with your kitchen

Steven Tann: 00:10:37

mates and all of that sort of thing.

Steven Tann: 00:10:38

You're like, "Yeah, it was a good service." I miss that adrenaline.

Vit Muller: 00:10:42

Yeah.

Vit Muller: 00:10:43

I miss it too.

Vit Muller: 00:10:44

I,

Steven Tann: 00:10:45

you know what I'm talking about

Vit Muller: 00:10:46

yeah, I work in, in Neutral Bay, which is, up north Sydney,

Vit Muller: 00:10:50

and there's, a pub, quite a known pub called The Oaks Hotel, and it's

Vit Muller: 00:10:54

got a nice oak tree in the middle.

Steven Tann: 00:10:56

Beautiful

Vit Muller: 00:10:57

massive beer garden.

Vit Muller: 00:10:58

And, that was 2010.

Vit Muller: 00:10:59

I was looking for work.

Vit Muller: 00:11:00

I was on a student visa.

Vit Muller: 00:11:01

And so I landed a job there in the kitchen, in, as a pizza chef.

Vit Muller: 00:11:06

So there was actually bunch of Czech people and Slovakian people as a crew,

Vit Muller: 00:11:12

as a team working in that kitchen.

Vit Muller: 00:11:13

We would do, mussels and prawns and, everything.

Vit Muller: 00:11:17

But we would do, three, four, 500 pizzas a night, and the

Vit Muller: 00:11:20

docket would just keep printing.

Vit Muller: 00:11:22

And I remember, that, that adrenaline, you gotta move fast.

Vit Muller: 00:11:26

there's, there's a tough life in the kitchen.

Vit Muller: 00:11:28

Y- there's no room for error, and you just gotta be fast.

Vit Muller: 00:11:31

And, but then when we've finished, exactly like you said, you scrub everything

Vit Muller: 00:11:35

down, you clean everything, you sit down with your mates and, I had a-- We, we

Vit Muller: 00:11:40

were actually a really good, a bunch.

Vit Muller: 00:11:41

we would crack jokes all the time, even during the busy times.

Vit Muller: 00:11:45

So yeah, I would, I do miss it, yeah.

Vit Muller: 00:11:48

It's different now

Steven Tann: 00:11:49

did you ever go to-- I'll ask you a question.

Steven Tann: 00:11:51

Did you ever not be able to get to sleep because when you're trying

Steven Tann: 00:11:54

to sleep, you could hear the docket printer in your ear going

Vit Muller: 00:11:57

Oh, yeah.

Vit Muller: 00:11:58

Yeah

Steven Tann: 00:11:58

awake at night when you're trying to go to bed?

Steven Tann: 00:12:00

You, "Oh, not another order."

Vit Muller: 00:12:02

Yeah.

Vit Muller: 00:12:02

Yeah.

Vit Muller: 00:12:02

No, that, that was the thing.

Vit Muller: 00:12:04

I do remember.

Vit Muller: 00:12:04

yeah.

Vit Muller: 00:12:04

Yeah, it was a busy place.

Vit Muller: 00:12:06

But yeah, rela- like relating to your crowd, I think it's a good topic here.

Vit Muller: 00:12:10

Now being in a HighLevel ecosystem, for me, selling HighLevel under my

Vit Muller: 00:12:15

own brand to businesses and being able to like just hang out with them

Vit Muller: 00:12:19

on these calls, on these open office calls, there's something to it as well.

Vit Muller: 00:12:24

It's, I can see the correlation, And business has

Vit Muller: 00:12:27

fundamentally similar problems.

Vit Muller: 00:12:29

They're just obviously, they're nuanced, but the underlying

Vit Muller: 00:12:31

principles are very same.

Vit Muller: 00:12:33

Everybody needs leads, they need to convert them, they

Vit Muller: 00:12:35

need to acquire more customers.

Steven Tann: 00:12:37

嗯

Vit Muller: 00:12:38

and I wonder, with this AI stuff And what you've been doing,

Vit Muller: 00:12:42

I've been getting your emails, which are pretty impressive by the way.

Vit Muller: 00:12:46

I know you showed me, but the guys that might be listening,

Vit Muller: 00:12:48

they might have no clue.

Vit Muller: 00:12:49

But, yeah, I wonder if there is, if we put our chef hat back on and think

Vit Muller: 00:12:55

about, well, what we know now with all this cool stuff that HighLevel can

Vit Muller: 00:13:01

do, automations and all that, do you reckon there is a something that could

Vit Muller: 00:13:06

make restaurants business work better?

Vit Muller: 00:13:09

I mean, it's a labor-based, but always like to challenge the, see

Vit Muller: 00:13:13

if there's any creative ideas.

Vit Muller: 00:13:14

Until we have humanoid robots, that'll be easier, but I wonder

Steven Tann: 00:13:18

I always like restaurants, and it's not a HighLevel product as such,

Steven Tann: 00:13:22

but, for restaurants, mobile wallet card.

Steven Tann: 00:13:24

so you've got push notifications.

Steven Tann: 00:13:26

there's a few guys that do it.

Steven Tann: 00:13:27

There's Boomerang Me, and there's, Wallet- old Walletly or Wallet

Steven Tann: 00:13:31

Campaigns, I think they're called now.

Steven Tann: 00:13:34

I always like those for restaurants because, especially for restaurants

Steven Tann: 00:13:38

in busy areas, in the CBD areas n- or areas and all of that sort of thing.

Steven Tann: 00:13:42

So get people to sign up, give them 10% off their first order or something like

Steven Tann: 00:13:46

that, and get them to scan that card.

Steven Tann: 00:13:48

coffee card, you can turn it into a coffee card or a frequent diner card.

Steven Tann: 00:13:52

but what I found always worked quite well, especially for restaurants in built-up

Steven Tann: 00:13:56

areas, was if they came to a Monday lunch and they had nobody in the restaurant,

Steven Tann: 00:14:01

you got an instant push notification to people, to hundreds of people around you.

Steven Tann: 00:14:06

come in for lunch, the- but I just did this at an Indian restaurant

Steven Tann: 00:14:09

that was, had bain-marie food.

Steven Tann: 00:14:10

So if it got to 1:00 and there was too much food in the bain-marie, they'd reduce

Steven Tann: 00:14:14

it by 25%, send a push notification, and there'd be 100 people queued out the door.

Steven Tann: 00:14:20

and HighLevel can sort of help with that.

Steven Tann: 00:14:22

Um, the, scan the QR code to leave a review, have AI respond to that review.

Steven Tann: 00:14:28

a lot of businesses don't understand that getting a review

Steven Tann: 00:14:30

is fantastic, but responding to that v- review is even better.

Steven Tann: 00:14:35

It pushes you higher up that local SEO.

Steven Tann: 00:14:38

so having those responses as well.

Steven Tann: 00:14:40

but, restaurants are a tough game as well.

Steven Tann: 00:14:42

they, they say, and the saying is still true anywhere in the world, "If you've

Steven Tann: 00:14:46

got too much money, give it to me and buy a restaurant and we'll fix that problem."

Vit Muller: 00:14:51

Hmm

Steven Tann: 00:14:52

it's… Sorry to all those restaurant owners listening.

Steven Tann: 00:14:54

years experience in hospitality and running pubs and all of that sort

Steven Tann: 00:14:56

of thing, and it's a tough game.

Vit Muller: 00:14:58

very good

Steven Tann: 00:15:00

for better restaurants to build an in-house ordering system,

Steven Tann: 00:15:03

you can do that cheaply these days through Gloria Foods tied into

Steven Tann: 00:15:07

HighLevel for your marketing campaigns, and take that 30% away from Uber.

Steven Tann: 00:15:12

but you've gotta have, you've gotta have an established business to be doing that

Steven Tann: 00:15:15

because, Uber comes along and takes 30%.

Steven Tann: 00:15:18

and being in a kitchen, generally a third is the r- rough way to run.

Steven Tann: 00:15:21

a third cost in labor, a third food costs, and sort of a third,

Steven Tann: 00:15:26

rent, insurance, electricity.

Steven Tann: 00:15:29

A third food costs and wages- sorry, w- food costs and wages a

Steven Tann: 00:15:33

third, and the other third's profit.

Steven Tann: 00:15:35

when Uber come in and take 30%, where do you think that's coming from?

Steven Tann: 00:15:40

and you're not allowed to change the prices of your menu or anything

Steven Tann: 00:15:43

like that, so it's a tough game.

Vit Muller: 00:15:45

It is a tough gig.

Vit Muller: 00:15:46

Yeah.

Vit Muller: 00:15:46

I mean, I wonder maybe because restaurant business, it's the, there

Vit Muller: 00:15:50

is perishables, that's a big one.

Vit Muller: 00:15:52

Cost of the food, and if it goes off, especially if it's some fancy food,

Steven Tann: 00:15:57

Yep

Vit Muller: 00:15:57

that, those expensive ingredients, that, that can

Vit Muller: 00:16:00

basically chew all your profit away.

Vit Muller: 00:16:02

So I wonder if you could plug in, now think, put my thinking hat on,

Vit Muller: 00:16:06

like data engineered, you know, leveraged automation where… Because

Vit Muller: 00:16:12

you gotta do your stock take, right?

Vit Muller: 00:16:15

So if you do a stock take as a chef, if you just enter it somewhere and then it

Vit Muller: 00:16:19

lives in a spreadsheet, and then if you could combine it with your point of sale

Vit Muller: 00:16:22

system, then you know how many meals went out and then you know how much estimation

Vit Muller: 00:16:27

per meal, how much of that particular ingredient has gone into that meal.

Vit Muller: 00:16:31

You could start to create some predictive models that you could then

Vit Muller: 00:16:36

be proactively reaching out to you.

Vit Muller: 00:16:38

and especially also based on the data of like, the patrons, like typical

Vit Muller: 00:16:42

days where it's busy, not busy.

Vit Muller: 00:16:44

If you could combine all that, you could pretty much build like your

Vit Muller: 00:16:49

own restaurant system that could be maybe in a form of a voice AI outbound

Vit Muller: 00:16:56

call to the owner to say, "Hey, based on the data, it looks like tomorrow

Vit Muller: 00:17:02

you're gonna have a loss historically.

Vit Muller: 00:17:05

do you want me to run a campaign with," like you said, "with those vouchers?"

Vit Muller: 00:17:09

like that could be like a basically like ima- like a Jarvis, but the restaurant

Vit Muller: 00:17:14

is controlled by Jarvis, like in the Iron Man movie, and like literally j- because

Steven Tann: 00:17:22

yeah, that would be a lot of fun because you could track

Steven Tann: 00:17:24

the stock, you could track what you've got, historical data, you could

Steven Tann: 00:17:27

get the weather feeding in as well.

Vit Muller: 00:17:29

we-- yeah.

Vit Muller: 00:17:31

Whether,

Steven Tann: 00:17:31

"Listen, it's a

Steven Tann: 00:17:32

rainy

Vit Muller: 00:17:32

economic situations as well, right?

Vit Muller: 00:17:34

'Cause people spend less and all that

Steven Tann: 00:17:36

Yep, exactly right.

Steven Tann: 00:17:37

Alerts if the price of goods were going up or, things like that.

Steven Tann: 00:17:41

But, like anything, any system that you build, it's only as good as the

Steven Tann: 00:17:45

information you put into it as well.

Steven Tann: 00:17:47

so you need somebody putting that information in.

Steven Tann: 00:17:49

but you can automate a ton of it.

Steven Tann: 00:17:51

you can have-- you could get… I like Manus.

Steven Tann: 00:17:54

you could get m- take a photo of your f- of the r- goods received

Steven Tann: 00:17:59

with Manus and in- instruct that to put it into the spreadsheet, so

Steven Tann: 00:18:03

it'd be as easy as taking a photo.

Steven Tann: 00:18:05

so you could

Vit Muller: 00:18:05

Yeah

Steven Tann: 00:18:06

be a lot of fun to, it'd be a lot of fun to build

Vit Muller: 00:18:08

Oh, 100%.

Vit Muller: 00:18:09

This is the stuff I enjoy doing.

Vit Muller: 00:18:10

I wonder if it's like naturally if HighLevel is just attracting

Vit Muller: 00:18:13

all us nerds for this stuff.

Vit Muller: 00:18:15

'Cause I know there's other people who just jump on HighLevel and they don't

Vit Muller: 00:18:18

really get into the weeds of things, but they just go into the sales and

Vit Muller: 00:18:21

they're like, they're killing it, but they're keeping it really basic.

Steven Tann: 00:18:24

Yep

Vit Muller: 00:18:24

versus there's people like me, like I really the challenge

Vit Muller: 00:18:27

and like trying to think outside the box and trying to create something

Vit Muller: 00:18:30

new that hasn't been done before.

Vit Muller: 00:18:32

I always approach it from that 'cause that's my motivating

Vit Muller: 00:18:34

factor as opposed to making money.

Vit Muller: 00:18:37

Is that similar for you or

Steven Tann: 00:18:39

always gotta make money.

Vit Muller: 00:18:40

Yeah, you do.

Vit Muller: 00:18:40

Obviously, yeah

Steven Tann: 00:18:42

but yeah, my, my motto now is, sort of I love to help people.

Steven Tann: 00:18:45

there's people that I coach, there's people that I consult, there's people

Steven Tann: 00:18:49

I get hundreds of messages a week, through Messenger or WhatsApp from

Steven Tann: 00:18:53

people that I've heard of, people that I know, people that I don't know

Steven Tann: 00:18:55

reaching out and, and asking for advice.

Steven Tann: 00:18:58

And, learnt from one of the High Level of networking events in London that

Steven Tann: 00:19:02

was last year from a person that I admire a lot, a guy named Robb Bailey,

Steven Tann: 00:19:05

who is the OG affiliate of High Level.

Steven Tann: 00:19:09

I said… I ended up having about four beers with Robb at the after party.

Steven Tann: 00:19:12

I wouldn't leave him alone.

Steven Tann: 00:19:13

I was fanboying him.

Steven Tann: 00:19:15

but the one piece of advice I took away from that, was, give

Steven Tann: 00:19:19

away everything you know for free.

Steven Tann: 00:19:21

Give it all away.

Steven Tann: 00:19:23

Gi- it's not easy what you do because you've perfected the way,

Steven Tann: 00:19:26

and most people won't try to do it.

Steven Tann: 00:19:30

hire you to do it, but give it all away for free.

Steven Tann: 00:19:33

so that's what I do

Vit Muller: 00:19:34

That's what you do.

Vit Muller: 00:19:35

And also I wonder because from, what I've seen how you do what you do, it

Vit Muller: 00:19:40

seems like you're more of a supporter.

Vit Muller: 00:19:41

Like you don't, I mean, you've got your own agency, but you work with,

Vit Muller: 00:19:46

with Beant and, what's the goal there?

Vit Muller: 00:19:48

is it natural progression to it or you never wanted to like just

Vit Muller: 00:19:52

be, go all in on your own SaaS?

Steven Tann: 00:19:54

so I had my own SaaS.

Steven Tann: 00:19:55

I built and sold my own SaaS.

Steven Tann: 00:19:56

So my business ContactNow, got to 156 subs, and I sold

Vit Muller: 00:20:01

Oh,

Vit Muller: 00:20:01

brilliant

Steven Tann: 00:20:02

in the Gold SaaS there and another company called Maybe Tech

Steven Tann: 00:20:05

and, you mentioned, Beant and that.

Steven Tann: 00:20:07

I've been on stage a few times and helping businesses grow,

Steven Tann: 00:20:10

but, wanna do another agency.

Vit Muller: 00:20:12

Mm-hmm.

Steven Tann: 00:20:13

agents-- agencies are hard.

Steven Tann: 00:20:15

agencies are hard work and I s- I've spoken to, you mentioned about

Steven Tann: 00:20:19

7,000 agencies in my time working with some fulfillment companies,

Steven Tann: 00:20:24

some different ones, and hi Matt, it was with HL Pro Tools too.

Steven Tann: 00:20:27

is, it's hard work and, I'm at a stage now in my life, I'm 52 years old,

Steven Tann: 00:20:32

want to be able to enjoy my life well.

Steven Tann: 00:20:34

I'm traveling around England on a narrow boat with my little dog,

Steven Tann: 00:20:37

and we go for walks and visit pubs, and that's more important to me now

Steven Tann: 00:20:43

than working that hard on an agency.

Steven Tann: 00:20:45

And there's team, you can get everything fulfilled, you can

Steven Tann: 00:20:48

get people to do everything.

Steven Tann: 00:20:49

You don't-- If you can't sell, you can get a salesman in.

Steven Tann: 00:20:51

If you can't fulfill, you can get a fulfillment team in.

Steven Tann: 00:20:53

You can do all that, but it's still hard work and building it.

Steven Tann: 00:20:57

and when I sold my agency, I was approached by, a fulfillment company

Steven Tann: 00:21:01

to come in and work for them, and I loved talking to agent- I

Steven Tann: 00:21:05

found I love talking to agencies.

Steven Tann: 00:21:08

and I make money now through affiliate marketing, through affiliate codes

Steven Tann: 00:21:12

and all of that sort of thing.

Steven Tann: 00:21:13

"Hey, you like company A, B or C?

Steven Tann: 00:21:15

let's talk about that.

Steven Tann: 00:21:16

Find the best fit for you.

Steven Tann: 00:21:18

Listen, it costs you nothing to have that call.

Steven Tann: 00:21:20

If you don't mind using my code, the company's gonna

Steven Tann: 00:21:22

pay me for sending you over.

Steven Tann: 00:21:24

But the most important thing is to find the right fit for you." so

Steven Tann: 00:21:28

that's how I sort of fell into that.

Steven Tann: 00:21:29

I, I don't work a heap of hours a week or anything like that.

Steven Tann: 00:21:32

I spend more time walking my dog than I do working on my computer, which is the,

Steven Tann: 00:21:37

which is an important balance for me.

Steven Tann: 00:21:39

saying that, agency life, I remember breaking my balls setting up that agency.

Steven Tann: 00:21:45

My wife was working extra shifts to s- to support my GHL habit,

Steven Tann: 00:21:49

to pay those bills and all of that sort of thing.

Steven Tann: 00:21:52

I was working full-time in sales.

Steven Tann: 00:21:54

I was driving Uber at night.

Steven Tann: 00:21:55

I was coming home from driving Uber, and then trying to build my agency.

Steven Tann: 00:22:00

you know- Then I c- I got a few customers and I could give up, my life

Steven Tann: 00:22:05

and I was just driving Uber full-time.

Steven Tann: 00:22:07

I was waking up at 4:00 in the morning doing the airport runs, pulling over

Steven Tann: 00:22:11

on the side of the road with my laptop doing sales calls while on the road dri-

Steven Tann: 00:22:16

just turning the Uber app off and then basically driving till 7:00 at- 7 or 8:00

Steven Tann: 00:22:20

at night, meeting my wife for dinner, falling asleep and rinsing and repeating.

Steven Tann: 00:22:24

And I know it's hard.

Steven Tann: 00:22:26

I was there.

Steven Tann: 00:22:27

and then, you finally take that leap on making enough money and just making

Steven Tann: 00:22:31

enough money to be able to put food on the table and pay rent and do all of

Steven Tann: 00:22:35

that sort of thing, and then you get the email, "I wanna cancel my account," or

Steven Tann: 00:22:40

payment bounced or whatever it may be, and you go, "That, that's food on my table.

Steven Tann: 00:22:44

I've gotta spend that money.

Steven Tann: 00:22:45

What do I do now?" And, that is building an agency o- on a bootstrap basically.

Steven Tann: 00:22:50

unless you can go out and crowdsource and fund and all of that sort of thing, that

Steven Tann: 00:22:53

is building an agency on a bootstrap.

Steven Tann: 00:22:55

It's hard work, and I'm an old man now.

Steven Tann: 00:22:57

So I

Vit Muller: 00:22:58

Yeah,

Steven Tann: 00:22:58

to a- talk to agencies and help them

Vit Muller: 00:23:01

Working with that many agencies, I wanna pick your brain on this.

Vit Muller: 00:23:03

So you obviously you had, you had this, unique opportunity

Vit Muller: 00:23:06

to talk to so many of them.

Vit Muller: 00:23:08

what did you find like a model that seems to be the most stable?

Vit Muller: 00:23:11

Because you mentioned you sold your agency 186 sub-accounts, but when

Vit Muller: 00:23:17

you say agency, I wanna define it.

Vit Muller: 00:23:19

So are we talking pure agency, just like retainer services

Vit Muller: 00:23:23

or hybrid with subscription

Steven Tann: 00:23:25

Pure SaaS.

Vit Muller: 00:23:26

SaaS

Steven Tann: 00:23:27

pure SaaS.

Steven Tann: 00:23:28

I tried doing-- I tried building everything and customizing everything,

Steven Tann: 00:23:33

and I ended up with 15 VAs working for me, and VAs would sh- not show

Steven Tann: 00:23:38

up, and I'd f- or their grandfather would die for the third time that week

Steven Tann: 00:23:42

and they couldn't come in, or there's a storm or, e-every ex- And I found

Steven Tann: 00:23:46

myself on a Sunday afternoon building a client's website so they could go live

Steven Tann: 00:23:50

on Monday when my VAs weren't there.

Vit Muller: 00:23:52

Yeah

Steven Tann: 00:23:53

I… pure SaaS.

Steven Tann: 00:23:55

I did a lot of training.

Steven Tann: 00:23:56

I had, every question my clients were asking to the support team who I

Steven Tann: 00:24:02

outsourced, I would address or I would find those questions, address those

Steven Tann: 00:24:06

in videos, put it into my training, put it into the knowledge base, talk

Steven Tann: 00:24:10

about it in my open office hours.

Steven Tann: 00:24:13

I was doing calls every Wednesday, then I went Tuesday, Wednesday,

Steven Tann: 00:24:16

then Tuesday, Wednesday, Thursday, where I was doing hourly calls.

Steven Tann: 00:24:20

like I said, same snapshot across every sub-account, so I could do

Steven Tann: 00:24:23

those group calls successfully.

Steven Tann: 00:24:25

and away we went.

Steven Tann: 00:24:26

I pointed them to VA agencies, then my affiliate code and said,

Steven Tann: 00:24:32

"If you want help, if you want something built, go and talk to

Steven Tann: 00:24:35

these people. See if they're a fit."

Vit Muller: 00:24:37

Oh, nice.

Vit Muller: 00:24:38

Yeah, that's great

Steven Tann: 00:24:40

ma-making the affiliate commission on the side there.

Steven Tann: 00:24:43

And that was the start of my career in networking.

Vit Muller: 00:24:45

And that was still a ha- l- this is the business that you're

Vit Muller: 00:24:48

talking about where you'd still, have to pull aside on the road driving people

Vit Muller: 00:24:52

in Uber and all that, or is this after?

Steven Tann: 00:24:53

started.

Vit Muller: 00:24:54

it is

Steven Tann: 00:24:54

that, that's how it, that's how that business

Steven Tann: 00:24:56

started, was driving Uber.

Steven Tann: 00:24:58

build- building the chatbots, getting the people along, driving Uber at night when I

Steven Tann: 00:25:02

was building out the two big sub-accounts with the 70,000 database peop- database

Steven Tann: 00:25:08

of people and small businesses.

Steven Tann: 00:25:10

and while that was building, it was working full-time, then

Steven Tann: 00:25:12

driving Uber as well, and then just Uber and, the grind is real.

Steven Tann: 00:25:16

you

Vit Muller: 00:25:16

Yeah

Steven Tann: 00:25:16

lot, you get a lot of people out there now looking

Steven Tann: 00:25:19

for, "Hey, I've opened up a GHL account. I've been using it for

Steven Tann: 00:25:23

three hours. Where are my customers?" dude, they don't fall from a tree.

Steven Tann: 00:25:27

and to give some advice to agencies out there, you were m-

Steven Tann: 00:25:30

mentioning, one piece of advice.

Steven Tann: 00:25:31

look at the Facebook group, the main GHL Facebook group.

Steven Tann: 00:25:35

There's 120 odd thousand members in there now.

Steven Tann: 00:25:38

Now, not

Steven Tann: 00:25:39

every one of them's gonna have their own agency, but let's say,

Steven Tann: 00:25:41

50% of them have their own agency.

Steven Tann: 00:25:43

there's 60,000 agencies out there.

Steven Tann: 00:25:46

They're all trying to get your customer that you're trying to get as well.

Steven Tann: 00:25:50

it's the same system whether you mention it's GHL, whether

Steven Tann: 00:25:53

you don't mention it's GHL.

Steven Tann: 00:25:54

it's rocket to the top or whatever.com or whatever you wanna call it.

Steven Tann: 00:25:58

Honest, if you're doing sales calls, you're doing one-to-many

Steven Tann: 00:26:01

on webinars and things like that, people are gonna buy from you.

Steven Tann: 00:26:04

They're gonna buy your story.

Steven Tann: 00:26:07

They're going to believe in you.

Steven Tann: 00:26:08

They're going to trust in you.

Steven Tann: 00:26:10

They're gonna buy from you, and that's what makes you different.

Steven Tann: 00:26:14

you need to learn how GHL works.

Steven Tann: 00:26:16

You need to know all the bells and whistles and all of that something,

Steven Tann: 00:26:19

and you need to be able to explain that to a person, to… like you're

Steven Tann: 00:26:22

explaining it to your grandma.

Steven Tann: 00:26:24

really don't mention tech, don't mention workflows, don't mention AI.

Steven Tann: 00:26:29

Sell the results.

Steven Tann: 00:26:30

and it's a competitive world out there.

Steven Tann: 00:26:32

It really is.

Steven Tann: 00:26:33

Um, if you don't have a personality, if you don't feel comfortable hopping on

Steven Tann: 00:26:38

sales calls, up with somebody that does.

Steven Tann: 00:26:41

50% of a 100 sub-account agency is better than 100% of a zero sub-account agency.

Steven Tann: 00:26:46

so you know, partner up, joint venture, find somebody with the… And if I started

Steven Tann: 00:26:51

an agency again, I would do exactly that.

Steven Tann: 00:26:54

I would partner with a marketing guy who can get me leads.

Steven Tann: 00:26:57

I- I would do the closing and all that sort of thing, and

Steven Tann: 00:26:59

a tech guy on the back end.

Steven Tann: 00:27:00

So I'd go in with three people, and I'd be aiming at big numbers as well.

Vit Muller: 00:27:06

Yeah, I like that.

Vit Muller: 00:27:07

Those are fundamental principles I can, I can vouch on,

Steven Tann: 00:27:11

Mm-hmm.

Steven Tann: 00:27:11

Yeah,

Vit Muller: 00:27:11

vouch for

Steven Tann: 00:27:12

peop- in your agency, people are buying from you.

Vit Muller: 00:27:14

Yeah

Steven Tann: 00:27:15

sitting there, you're listening to them, you're finding

Steven Tann: 00:27:17

out what, and you're building a fantastic solution for them.

Steven Tann: 00:27:19

and what's your churn rate, Vit?

Steven Tann: 00:27:21

Your churn rate would be 1% if it was, if it w- if you were

Steven Tann: 00:27:24

lucky.

Vit Muller: 00:27:25

I haven't run the numbers, but it's not been, it's not been too bad.

Vit Muller: 00:27:29

I mean, yeah, I'll have to, I'll have to run the numbers.

Vit Muller: 00:27:31

Yeah, it's a,

Steven Tann: 00:27:32

Yeah.

Vit Muller: 00:27:33

I

Steven Tann: 00:27:33

saying

Vit Muller: 00:27:33

most mo--

Steven Tann: 00:27:34

guy.

Vit Muller: 00:27:34

Oh, yeah, thanks.

Vit Muller: 00:27:35

Yeah.

Vit Muller: 00:27:35

I mean, most of the customers, they stay.

Vit Muller: 00:27:37

The way I used to… No, the way I started, back in 2020, is I was using

Vit Muller: 00:27:42

HighLevel as a way to fulfill services.

Vit Muller: 00:27:44

So I would just sell.

Vit Muller: 00:27:45

I would have customers on a retainer, like two grand a m- a month type of

Vit Muller: 00:27:49

thing, and run their ads and all that.

Vit Muller: 00:27:52

But, the, the shelf life of those type of customers are not that long.

Vit Muller: 00:27:56

So that's when I realized, yeah, I gotta switch it.

Vit Muller: 00:27:59

And, I mean, and maybe it's just in my own case it wasn't that

Vit Muller: 00:28:03

long, on average maybe six months.

Vit Muller: 00:28:05

And I realized, I don't really wanna just keep that, a spinning wheel.

Vit Muller: 00:28:09

So that's why in HighLevel started the SaaS program.

Vit Muller: 00:28:12

And so I, I just realized I'm gonna go pure SaaS and then have an agency services

Vit Muller: 00:28:17

on top of it, but have the flexibility to say no if I've got out of capacity.

Vit Muller: 00:28:22

And I can sleep at night knowing that my Stripe's got all the subscriptions.

Vit Muller: 00:28:26

And as long as I provide really good onboarding and built my own custom

Vit Muller: 00:28:30

onboarding around it and provide great experience and then provide

Vit Muller: 00:28:33

ongoing, support for my customers that, cover all bases, then naturally they

Vit Muller: 00:28:40

should stay, and it's been like that.

Steven Tann: 00:28:42

Yeah

Vit Muller: 00:28:43

every now and then I try and this is all the, about the

Vit Muller: 00:28:46

flexibility, which is what I like.

Vit Muller: 00:28:48

So every now and then if I feel like it, I might go through the whole discovery and

Vit Muller: 00:28:53

sell them a full strategy and then sell them a high-ticket thing for fully custom

Vit Muller: 00:28:58

build out for a very specific, business.

Vit Muller: 00:29:01

I got… I had one guy who sells, houses on the wheel.

Vit Muller: 00:29:05

Like he buys secondhand trailers.

Vit Muller: 00:29:07

He sources the whole container out of China, brings it over into

Vit Muller: 00:29:10

Australia, and then he kits it out based on the specs that people want.

Vit Muller: 00:29:14

They want one air con, two air con and extra windows, all that.

Vit Muller: 00:29:18

He sells those units, and so he's, he needed, a custom funnel 'cause there's

Vit Muller: 00:29:21

also, deposit taking halfway through a dis- There's, different logics.

Vit Muller: 00:29:26

And so that mapped it all out, and it was like a close to 20K job.

Vit Muller: 00:29:30

And I enjoy those

Steven Tann: 00:29:32

Yeah,

Vit Muller: 00:29:32

that's where, I like to nerd out.

Vit Muller: 00:29:34

I like,

Steven Tann: 00:29:34

Yeah

Vit Muller: 00:29:35

have those, couple of calls with the customer and "Hey, look,"

Vit Muller: 00:29:37

and then show them like a wide board,

Steven Tann: 00:29:40

Yep

Vit Muller: 00:29:40

map of visual representation and go over that and fine-tune it and

Vit Muller: 00:29:44

then go ahead and actually build it.

Vit Muller: 00:29:47

And then seeing it actually now working day in, day out, he's now growing.

Vit Muller: 00:29:52

I really enjoy those, but they take a lot of time.

Vit Muller: 00:29:55

And also this is not something that you can do a lot of these

Vit Muller: 00:29:58

projects at the same time.

Vit Muller: 00:29:59

Like you take one project like that, you're gonna have to fully commit

Vit Muller: 00:30:03

to just focusing on that because it's, there's a lot of detail and if

Vit Muller: 00:30:07

you suddenly switch over to another project, then you lose context.

Vit Muller: 00:30:10

You come back to that one and then before you ha- get your head wrapped around

Vit Muller: 00:30:13

it again, it's like you're losing it.

Vit Muller: 00:30:15

and it's a tricky one as well because then- It's harder to scale.

Vit Muller: 00:30:18

if you think "Well, maybe I'll just hire somebody who knows HighLevel," you could.

Vit Muller: 00:30:22

They may know HighLevel, but it's not just about knowing the features and how they

Vit Muller: 00:30:26

work, it's also strategic thinking and the design brain, and it's hard, right?

Vit Muller: 00:30:31

So that's why I enjoy, like right now, like with that, I've got that,

Vit Muller: 00:30:34

recurring revenue with subscriptions.

Vit Muller: 00:30:37

there's small rebilling, not a huge amount because as Australia

Vit Muller: 00:30:40

is crazy on, Twilio fees.

Vit Muller: 00:30:42

But yeah, I, I very much relate to what you're saying, right?

Vit Muller: 00:30:47

With,

Steven Tann: 00:30:47

Yeah

Vit Muller: 00:30:48

the life priorities shifting a little bit, and I've got a five-year-old.

Vit Muller: 00:30:52

I do enjoy the fact that I, if I don't want to, I don't really have to work.

Vit Muller: 00:30:57

being able to just do fun stuff.

Vit Muller: 00:30:59

maybe I'm not all the way there, as much as I'd like to.

Vit Muller: 00:31:02

I still work a fair bit, but, but I don't feel the pressure as much.

Steven Tann: 00:31:06

Yeah.

Steven Tann: 00:31:07

Yeah.

Vit Muller: 00:31:07

And you wake up in the morning and you're on your

Vit Muller: 00:31:10

narrowboat, where do you normally like?

Vit Muller: 00:31:12

You go East Coast, West Coast?

Vit Muller: 00:31:13

What's your go?

Steven Tann: 00:31:14

Oh, I'm in Banbury at the moment.

Steven Tann: 00:31:16

so we were heading down-- I was in Birmingham and we had to head down to

Steven Tann: 00:31:21

Banbury because my mum was coming over.

Steven Tann: 00:31:23

but there's no flights out of Australia via the Middle East

Steven Tann: 00:31:25

anymore because something's happening over, something's happening over

Steven Tann: 00:31:28

in Iran, so she's not coming over.

Steven Tann: 00:31:30

So I'm in Banbury now waiting for a couple of spare parts and

Steven Tann: 00:31:34

everything breaks in a boat.

Steven Tann: 00:31:35

So if pe- if you don't understand what BOAT means, it, the acronym

Steven Tann: 00:31:38

is Bring Out Another Thousand.

Steven Tann: 00:31:41

and that's true because I have-- I've had my toilet blow up, I've had

Steven Tann: 00:31:44

power blow up, I've had batteries blow up, I've had every- everything's

Steven Tann: 00:31:48

happened in the last couple of weeks.

Steven Tann: 00:31:49

But I'm in Banbury, and then we're gonna turn around and head up north,

Steven Tann: 00:31:54

for the summer up to the Peak Forest Canal, which is a lovely area.

Steven Tann: 00:31:57

And then probably down to Manchester for winter and, that's the beauty of--

Steven Tann: 00:32:01

that's why I live over in England.

Steven Tann: 00:32:03

not just because my wife is English and her family's here, but me being greedy is

Steven Tann: 00:32:06

being able to, every weekend we travel.

Steven Tann: 00:32:10

so people's, we were talking about going on a holiday.

Steven Tann: 00:32:13

been 18 months over here.

Steven Tann: 00:32:15

Why?

Steven Tann: 00:32:16

Every weekend's a holiday

Vit Muller: 00:32:17

Yeah.

Vit Muller: 00:32:18

And how do you run your business?

Vit Muller: 00:32:19

So on, on the boat, you just gotta tell Starlink, you get

Vit Muller: 00:32:22

internet from Starlink or yeah

Steven Tann: 00:32:24

Starlink, yeah, right down I got 250 down, 125 up.

Steven Tann: 00:32:28

so I've got a bit better internet m- than most people have in their houses.

Steven Tann: 00:32:31

as long as there's not a tree in the way.

Steven Tann: 00:32:33

If Starlink can see a leaf on a tree 100 meters that way, I'm gonna have a problem.

Steven Tann: 00:32:38

it's

Vit Muller: 00:32:38

Yeah

Steven Tann: 00:32:39

sensitive to trees and leaves.

Steven Tann: 00:32:40

right now I'm in the center of town, yeah, Starlink's fantastic and, it's great.

Steven Tann: 00:32:45

sometimes we're in the middle of nowhere and I've got my curtains open and, cows,

Steven Tann: 00:32:50

sitting at the window looking at what I'm doing and all of that sort of thing.

Steven Tann: 00:32:53

yeah, we mix it up, towns and the middle of nowhere and all of that sort of thing.

Steven Tann: 00:32:56

it's a great life.

Steven Tann: 00:32:57

And, yeah, I've now chosen this sort of lifestyle, working

Steven Tann: 00:33:01

hundreds of hours a week

Vit Muller: 00:33:02

I like it.

Vit Muller: 00:33:03

you created a lot of leverage recently with, use of AI as well, Because

Vit Muller: 00:33:09

you're trus- still trying to position and continue to build the credibility

Vit Muller: 00:33:13

in the industry as somebody who knows high le- high level and can

Vit Muller: 00:33:15

help and, and knows a lot about AI.

Vit Muller: 00:33:18

But the way you've done it, just for the guys listening, 'cause I

Vit Muller: 00:33:21

get your newsletter every day, and until recently when we had that

Vit Muller: 00:33:24

conversation when you actually showed me the back end, I was very impressed.

Vit Muller: 00:33:29

I don't know if you wanna like break, spill the beans on the back end and how

Vit Muller: 00:33:32

much you wanna I don't really… But

Steven Tann: 00:33:34

Yeah, well,

Vit Muller: 00:33:35

it's pretty impressive

Steven Tann: 00:33:36

as Rob Bailey said, "Give it away for-- give it all away

Steven Tann: 00:33:38

for nothing." and yeah, basically, long story short, I was working for a

Steven Tann: 00:33:42

fulfill-fulfillment business using their GHL accounts, and I was still paying

Steven Tann: 00:33:46

$97 a month for my own GHL account.

Steven Tann: 00:33:49

and I thought, "What am I paying this for?"

Steven Tann: 00:33:51

And e-emails are quite expensive when you go out and look out there, and you look at

Steven Tann: 00:33:55

things like Resend and things like that, and how cheap emails are through there.

Steven Tann: 00:34:00

I didn't realize how cheap they were through there until I looked at it.

Steven Tann: 00:34:03

but I thought, "Oh, bugger this, I'm not gonna pay G--

Steven Tann: 00:34:05

I'm not gonna pay GHL anymore.

Steven Tann: 00:34:07

I'm going to start vibe coding." So the first thing I did while I was working for

Steven Tann: 00:34:12

a fulfillment agency was I built a thing called s- that I've called Salesmate.

Steven Tann: 00:34:16

so Salesmate was designed to tie into a GHL account, listen to conversations,

Steven Tann: 00:34:21

appointments, all of that sort of thing.

Steven Tann: 00:34:23

but the power in it was after a sales guy finished a call,

Steven Tann: 00:34:27

Fathom was connected, and it will up-upload the Fathom into Salesmate.

Steven Tann: 00:34:31

I'll get into the newsletter a bit soon.

Steven Tann: 00:34:32

I just, the I'm going in order that I built the s- built the apps.

Steven Tann: 00:34:36

so Salesmate, you would assign it to a contact.

Steven Tann: 00:34:38

If the, if a contact was in there already, it'd match the name from

Steven Tann: 00:34:42

the recording and say ch- you choose that one or create a new contact.

Steven Tann: 00:34:46

It'll upload the transcript, and then we've got 50 different coaches.

Steven Tann: 00:34:49

So you can, set a default coach where you can have the Wolf of Wall

Steven Tann: 00:34:52

Street or Grant Cardone or so on and so forth, that call and give you

Steven Tann: 00:34:57

feedback, come up with the objections, work out if the sales rep matched

Steven Tann: 00:35:02

those ob- address those objections, or if they're still outstanding as

Steven Tann: 00:35:05

objections, and so on and so forth, and build that into the contact card.

Steven Tann: 00:35:10

So you've also, in the system, got it set up it knows the company

Steven Tann: 00:35:13

you're working from, the logo, the brand colors, how it speaks.

Steven Tann: 00:35:17

It learns how you speak from your calls as well.

Steven Tann: 00:35:20

So anything it's creating is in your voice.

Steven Tann: 00:35:24

so it's analyzing all of that when it comes in.

Steven Tann: 00:35:26

And AI can, can s-scrub your website and bring in products and the features and

Steven Tann: 00:35:31

the pricing and all of that sort of thing.

Steven Tann: 00:35:33

So then when you go into after the meeting, we've got the call transcript,

Steven Tann: 00:35:37

we've had the coach come in, we've got products automatically matched

Steven Tann: 00:35:41

and all of that sort of thing, so we can go in to create a proposal.

Steven Tann: 00:35:44

So we hit create a proposal, and it will create a proposal in the sales

Steven Tann: 00:35:48

rep's tone using the company principles and all of that sort of thing.

Steven Tann: 00:35:52

And you can even create a pitch deck or a proposal deck mentioning, in the

Steven Tann: 00:35:56

company brand, mentioning what you've spoken about, all personalized, and

Steven Tann: 00:36:00

you track whether that's been opened or not, and you get notified if it's been

Steven Tann: 00:36:04

opened, so you can reach out quickly.

Steven Tann: 00:36:06

And I even had video recording and all of that sort of thing,

Steven Tann: 00:36:08

and then full analytics.

Steven Tann: 00:36:10

So speed to lead, how long it took people to open emails and all of that

Steven Tann: 00:36:14

sort of thing, all tied into HighLevel.

Steven Tann: 00:36:16

that was my first vibe coded project in a nutshell.

Steven Tann: 00:36:19

bit off… I went deep.

Steven Tann: 00:36:20

I went down a rabbit hole.

Steven Tann: 00:36:21

I lost- Like you, Vit, are a bit of a builder from my ManyChat days and

Steven Tann: 00:36:25

my website days and things like that.

Steven Tann: 00:36:27

I went down a rabbit hole.

Steven Tann: 00:36:28

I spent way too much money on it, and I was using that in a fulfillment company,

Steven Tann: 00:36:32

so it's sitting there at the moment.

Steven Tann: 00:36:33

But newsletter one's, and building my website, I thought, I wanna build--

Steven Tann: 00:36:37

I'm gonna try and build my own website.

Steven Tann: 00:36:39

And, I don't need all of the features of HighLevel, but, I want

Steven Tann: 00:36:42

to automate it a little bit more.

Steven Tann: 00:36:44

So, I built a website.

Steven Tann: 00:36:46

the link will be down below this or something along

Steven Tann: 00:36:48

those lines, at some stage.

Steven Tann: 00:36:50

But, basically that website is all about me, about what I do, my affiliate

Steven Tann: 00:36:54

marketing, and all of that sort of thing.

Steven Tann: 00:36:55

And it's, doesn't make a heap of money at the moment, but, that's why I'm

Steven Tann: 00:36:58

still working for other companies.

Steven Tann: 00:37:00

but I'm building that.

Steven Tann: 00:37:00

But basically, that newsletter before it comes out to you, I've built, AI on the

Steven Tann: 00:37:05

back end, which is listening to RSS feeds.

Steven Tann: 00:37:08

and I've told-- given it a subject each day.

Steven Tann: 00:37:10

There's a GHL updates, there's funny news about AI, there's weekly rou-

Steven Tann: 00:37:15

weekly roundups on the weekends and all of that sort of thing.

Steven Tann: 00:37:18

so I wrote a book as well with the help of AI.

Steven Tann: 00:37:20

so I'm admitting to that, it's with the help of AI.

Steven Tann: 00:37:22

There was hundreds of hours of me dictating and uploading sales calls

Steven Tann: 00:37:26

and all of that sort of thing, and getting AI to sort of write

Steven Tann: 00:37:29

it chapter by chapter after I was reading it and making improvements.

Steven Tann: 00:37:32

But that got my tone.

Steven Tann: 00:37:34

so I

Steven Tann: 00:37:35

uploaded my tone into Lovable, into the AI.

Steven Tann: 00:37:38

and then it's listening for the feed.

Steven Tann: 00:37:39

So every morning at m- in 45 minutes, a new blog post will be created.

Steven Tann: 00:37:43

So I've created 60-odd blog posts that'll be created with an image generally

Steven Tann: 00:37:48

of me if it fits in w- a image of me with my dog on my boat, or if it

Steven Tann: 00:37:53

doesn't fit in, some sort of image.

Steven Tann: 00:37:55

about a 500-page, a 500-word blog or thereabouts, depending on what

Steven Tann: 00:38:00

it is, with links back to other articles, with links to my book,

Steven Tann: 00:38:04

with links to book an appointment, and all of that sort of thing.

Steven Tann: 00:38:07

and then I just come in and I have a read of it and all of that sort of

Steven Tann: 00:38:10

thing, and I choose to repurpose it.

Steven Tann: 00:38:12

So I can repurpose it.

Steven Tann: 00:38:13

I can choose the w- I call it the wit level.

Steven Tann: 00:38:16

So if I wanna be serious or sort of, unhinged is the top of it, and

Steven Tann: 00:38:20

the style, business or lifestyle or motivational or whatever it may be.

Steven Tann: 00:38:25

I press generate.

Steven Tann: 00:38:26

It can generate a Facebook post and a LinkedIn post as

Steven Tann: 00:38:28

the same time as an email.

Steven Tann: 00:38:30

but email is automatically done at the moment when that newsletter uploads.

Steven Tann: 00:38:34

So when you're seeing that email come out, I'm seeing it for the first time as well.

Vit Muller: 00:38:40

Yeah.

Steven Tann: 00:38:40

but what

Vit Muller: 00:38:40

yeah.

Vit Muller: 00:38:40

I was very impressed when you showed me.

Vit Muller: 00:38:43

It's like you, you've gotten to a point where, you're so happy with it,

Vit Muller: 00:38:46

you don't have to do check-in on it.

Vit Muller: 00:38:48

You just let it run.

Vit Muller: 00:38:49

And

Steven Tann: 00:38:50

what,

Vit Muller: 00:38:50

yeah, I was just gonna say, sorry, go . Yeah

Steven Tann: 00:38:57

through Resend I can track opens and clicks and time

Steven Tann: 00:39:01

between open and click, and second clicks and all of that sort of thing,

Steven Tann: 00:39:05

I've got a whole pipeline, of, people that have clicked the, email, opened

Steven Tann: 00:39:10

the email, booked a call, downloaded a book, registered for my course.

Steven Tann: 00:39:15

So I've now got a pipeline so I can send to people ju-

Steven Tann: 00:39:19

things just in that pipeline.

Steven Tann: 00:39:21

like at 7:47, somebody opened an email, so they got five points for that.

Steven Tann: 00:39:25

So we're tracking all of that.

Steven Tann: 00:39:26

So I've got a full pipeline now that I've custom-built

Steven Tann: 00:39:29

for me, that does all of that.

Steven Tann: 00:39:32

yeah, it's pretty cool what you can do and that… also run my

Steven Tann: 00:39:35

consulting, business through there.

Steven Tann: 00:39:37

I'm getting old and I don't remember everything, so for those

Steven Tann: 00:39:40

guys that I consult, I apologize.

Steven Tann: 00:39:42

but basically I upload a call recording, and all of that sort of thing.

Steven Tann: 00:39:46

When I've got a new call coming up, I create a brief.

Steven Tann: 00:39:48

this is what you spoke about, this is what you promised.

Steven Tann: 00:39:50

I- it tracks the email coming in and out and all of that sort of thing.

Steven Tann: 00:39:55

After a call, I say create an email.

Steven Tann: 00:39:57

It creates an email about what we spoke about, what I've gotta do, what they've

Steven Tann: 00:40:00

gotta do to- for the accountability and all of that sort of thing.

Steven Tann: 00:40:03

then I just do the next one, then the next one and the next one, and

Steven Tann: 00:40:06

that allows me to do, a fair bit of consulting and coaching as well.

Steven Tann: 00:40:09

all done in my tone with my knowledge, in my voice,

Vit Muller: 00:40:13

I love it, yeah.

Vit Muller: 00:40:14

you just made me think of, a feature that I'm gonna build.

Vit Muller: 00:40:17

so recently HighLevel has, deployed Direct integration with Fathom.

Vit Muller: 00:40:23

and I've tried it.

Vit Muller: 00:40:24

I was trying to get the full transcript, but it didn't give me an ability

Vit Muller: 00:40:27

to save it to a custom field, so I'll gotta come back to this, guys.

Vit Muller: 00:40:30

It's… I think it's a bit of a skateboard, but it's gonna

Vit Muller: 00:40:33

get, next iteration, I'm sure it's gonna get dialed in.

Vit Muller: 00:40:36

But I'm thinking, every time I'm meeting with somebody, I always use

Vit Muller: 00:40:40

the native, calendar inside GHL, and they get all the reminders, and I get

Vit Muller: 00:40:44

one or two emails 'cause I don't really need to see all that many reminders.

Vit Muller: 00:40:47

I can… It's my own meeting.

Vit Muller: 00:40:49

But, once I plug in that Fathom transcripts and it's just gonna keep

Vit Muller: 00:40:52

saving all the past ones, then I'll just set up, I'll just set up a AI workflow,

Vit Muller: 00:40:58

or AI action to, yeah, to just give me a summary, kind of, "Hey, here, you got an

Vit Muller: 00:41:03

upcoming call with so and so tomorrow. Here is what you talked about last time.

Vit Muller: 00:41:08

here's what you wanna, follow up on." So rather than having to go into the contact

Vit Muller: 00:41:12

and try and, go through it, I'll just get a silver… I'm a big fan of just

Vit Muller: 00:41:16

getting served on a silver platter stuff.

Vit Muller: 00:41:18

I do a lot of these emails that you just get about events that

Vit Muller: 00:41:22

happen inside GHbot, GHL, but it's just an email that you just…

Vit Muller: 00:41:25

Like for the podcast, right?

Vit Muller: 00:41:27

So I got, my wife does post-production.

Vit Muller: 00:41:29

Once we've done the editing, we, she uploads the full transcript from Descript

Vit Muller: 00:41:34

into a custom field in GHL, and then that does repurpose for a whole bunch of stuff.

Vit Muller: 00:41:39

But one of the actions is for me to pick headlines, which one

Vit Muller: 00:41:43

of the headlines I wanna pick.

Vit Muller: 00:41:45

And now because YouTube has a split testing on headlines and also, thumbnails,

Vit Muller: 00:41:51

then I gotta give her three options.

Vit Muller: 00:41:52

but again, in the day-to-day, I'm doing all the other stuff.

Vit Muller: 00:41:56

I don't… I mean, I've got it in my calendar as a task to do,

Vit Muller: 00:42:00

but I always forget about it.

Vit Muller: 00:42:02

But I get an email, I'm always living in email.

Vit Muller: 00:42:04

So I just see there's an email today and I just, and it just tells me,

Vit Muller: 00:42:07

"Here is what you need to do." So I don't have to think too much.

Vit Muller: 00:42:11

So I think to your point of what you're saying, like maybe you're getting

Vit Muller: 00:42:13

older, maybe you're forgetting things.

Vit Muller: 00:42:15

I don't know if that's the case because it's been happening to me as well.

Vit Muller: 00:42:18

Like we have, the business that we're in is just like information overload.

Vit Muller: 00:42:23

I think, and with AI and like everything just feels like it's

Vit Muller: 00:42:26

just going even way more crazier than it was like 12 months ago.

Vit Muller: 00:42:30

So there's just a lot of information to consume, to

Vit Muller: 00:42:33

process, and to stay on top of it.

Vit Muller: 00:42:35

So I'm trying to save my brain as much as I can by being less in proactive

Vit Muller: 00:42:44

mode and more in reactive mode.

Vit Muller: 00:42:45

It sounds weird, right?

Vit Muller: 00:42:47

'Cause in the kitchen, going back to the kitchen, you always

Vit Muller: 00:42:50

have to be proactive, right?

Vit Muller: 00:42:51

You have to think about this and that.

Vit Muller: 00:42:53

but I think, this is like in the business space that we're all in,

Vit Muller: 00:42:57

in High Level and helping these businesses It's all intellect-based.

Vit Muller: 00:43:02

there's… you're not picking up a shovel and digging something.

Vit Muller: 00:43:04

It's not very physical, right?

Vit Muller: 00:43:06

It's all me- mental.

Vit Muller: 00:43:08

so I think this is your, the most important resource, and whatever you

Vit Muller: 00:43:11

can, do to, 'Cause there's a certain amount of capacity that you have during

Vit Muller: 00:43:15

the day before you kind of hit the afternoon slump, and then you get over

Vit Muller: 00:43:19

the slump, and then it picks up again.

Vit Muller: 00:43:20

But at the end of the day, there's only so much that you can be really productive

Vit Muller: 00:43:24

until you're kind of running on fumes.

Vit Muller: 00:43:26

So

Steven Tann: 00:43:27

Yeah.

Steven Tann: 00:43:28

that's the power of the world we live in right now.

Steven Tann: 00:43:30

You can … If you use AI for, for good not evil, you

Steven Tann: 00:43:34

can, you can sort of program.

Steven Tann: 00:43:36

And, everything that you're describing you can do in HighLevel as well.

Steven Tann: 00:43:39

I like playing with Lovable and building the apps and all of that sort of thing

Steven Tann: 00:43:42

because you get more personalization.

Steven Tann: 00:43:44

like my website that I built in Lovable, it w- If you've downloaded

Steven Tann: 00:43:48

a book or clicked on an email, gonna know who you are when I visit my

Steven Tann: 00:43:52

website, and it's gonna, "Hi, Vit.

Steven Tann: 00:43:53

Welcome to s- my website." If you've downloaded the book, it'll ask you,

Steven Tann: 00:43:56

"How's that book going?" Or, "Hey, Vit, you've been here 57 times."

Steven Tann: 00:44:00

I get notification that a person that's visited me 57 times

Steven Tann: 00:44:04

is back, and I can reach out.

Steven Tann: 00:44:06

And, I've got a fairly warm lead if you've been there 57 times.

Vit Muller: 00:44:10

Yeah

Steven Tann: 00:44:10

and, if you've been clicking on those emails to read

Steven Tann: 00:44:13

more and all of that sort of thing in the blogs, then it's all tracked.

Steven Tann: 00:44:17

So I've sort of built a smart website as well to make my

Vit Muller: 00:44:20

like that

Steven Tann: 00:44:22

all it does is sort of tell me what's going on and, I've gotta

Steven Tann: 00:44:25

take action as well, but I can get everybody that's, 500, got 500 lead

Steven Tann: 00:44:30

points, or above and just send them a personalized email in my tone, cre-

Steven Tann: 00:44:36

created in a wit level, in my wit slider.

Steven Tann: 00:44:38

It's not full unhinged or pub banter.

Steven Tann: 00:44:41

I've got my little sliders sorted out like that because, I like to have a

Steven Tann: 00:44:44

laugh and, don't take life too seriously.

Steven Tann: 00:44:46

and it will send an email and, it's get- to get people to read my book or

Steven Tann: 00:44:51

to join my membership or to … Creating about Creating, my presence and

Steven Tann: 00:44:56

knowledge about me, as I try to do that.

Vit Muller: 00:44:59

Let's get a little technical.

Vit Muller: 00:45:00

How do you personalize those email, the click-through into the website?

Vit Muller: 00:45:03

the way I've been always doing it is trigger links and then adding UTM

Vit Muller: 00:45:08

parameters, and then injecting the extra value into the UTMs, and then having

Vit Muller: 00:45:13

on the website those curly brackets.

Vit Muller: 00:45:15

also one thing I've realized, you can't just use the native fields

Vit Muller: 00:45:19

unless it's on the back of a form submissions onto a thank you page.

Vit Muller: 00:45:23

But if it's on the back of just a trigger link to go on any random page, you

Vit Muller: 00:45:27

have to kind of create your own custom values, and there cannot be any dot.

Vit Muller: 00:45:30

It just has to be a single word or word s- broken down by underscores.

Vit Muller: 00:45:35

This is getting really technical.

Vit Muller: 00:45:36

But I wonder how you've done it.

Vit Muller: 00:45:38

I know you've done Lovable, so you've got probably a whole bunch of code

Vit Muller: 00:45:41

that was generated by AI for you.

Vit Muller: 00:45:43

But when people click that link and it takes them and it says… Like

Vit Muller: 00:45:46

the base- basic one is the, obviously the first name personalization,

Vit Muller: 00:45:49

but you do more than that.

Vit Muller: 00:45:50

So I wonder how you've done it.

Vit Muller: 00:45:51

Is it UTMs or-

Steven Tann: 00:45:53

No idea.

Steven Tann: 00:45:54

so i-i-in case you don't know, vibe coding is not real coding I-- But to

Steven Tann: 00:46:00

be good at vibe coding and building apps, you need to be a visionary.

Vit Muller: 00:46:05

Mm-hmm.

Steven Tann: 00:46:06

you need to know what you want.

Steven Tann: 00:46:07

You need to tell the AI what you want.

Steven Tann: 00:46:09

You need to know… And to be an efficient vibe coder, you need to use

Steven Tann: 00:46:13

different bits of A- the best parts of different AIs and patch them all together.

Steven Tann: 00:46:18

I don't know how it works, Vit.

Steven Tann: 00:46:19

really don't know how it works.

Steven Tann: 00:46:21

I know it does work, because I wanted to see if it worked.

Steven Tann: 00:46:25

So I can, in the back end of my website, I can impersonate somebody.

Steven Tann: 00:46:30

So anybody in my list, in my email list, I can impersonate them and see

Steven Tann: 00:46:35

how my website would look to them.

Vit Muller: 00:46:37

All right

Steven Tann: 00:46:38

y- yeah, because if they haven't downloaded my book

Steven Tann: 00:46:41

yet, then the book will go up to, up towards the top, just under the fold.

Steven Tann: 00:46:46

If they have downloaded my book, the website will adjust and

Steven Tann: 00:46:48

move that down to the bottom.

Steven Tann: 00:46:50

If they haven't seen my testimonials, it will move that up to the top

Steven Tann: 00:46:54

because, people only scroll so far.

Steven Tann: 00:46:57

so I'm making sure they see all of that content on subsequent visits.

Vit Muller: 00:47:01

That's smart

Steven Tann: 00:47:02

people don't, y- people don't think of doing things like that.

Steven Tann: 00:47:05

you really do need have that experience, be that visionary, and know what you want.

Steven Tann: 00:47:11

and then you just start, you start opening a rabbit hole.

Steven Tann: 00:47:14

you can really go down rabbit holes with how you're doing it and what you're

Steven Tann: 00:47:18

doing and, all of that sort of thing.

Steven Tann: 00:47:20

like I've got 80 odd different courses in my, in what I call my academy.

Steven Tann: 00:47:24

and we're tracking how much they're watching, like basically

Steven Tann: 00:47:27

like the membership site in, GHL.

Steven Tann: 00:47:30

but I didn't wanna pay $97 a month just for a membership site,

Steven Tann: 00:47:33

so I built my own in two hours.

Steven Tann: 00:47:36

and that, that's what I think the world is gonna become.

Steven Tann: 00:47:39

There's, GHL is gonna be there to be the back end of a lot of things

Steven Tann: 00:47:44

because it's a powerful tool, and there's no other tool on the market

Steven Tann: 00:47:48

like it with what they're doing.

Steven Tann: 00:47:49

There's nobody moving faster.

Steven Tann: 00:47:51

there's, nobody out there.

Steven Tann: 00:47:53

But people are gonna be building little micro SaaS are just what they need,

Steven Tann: 00:47:59

simplifying it, connecting it to high level for the social media posting or

Steven Tann: 00:48:03

the SMSs or the emails or whatever it may be, reporting back into that little dash.

Steven Tann: 00:48:08

I, I really believe the world's going that way into those little micro SaaS, and

Steven Tann: 00:48:14

using things like GHL to run the back end.

Steven Tann: 00:48:16

The-- Your client will never log into GHL.

Steven Tann: 00:48:18

They'll log into their own little app and have a little admin password

Steven Tann: 00:48:22

to get to the back end of their website, and just run it from there.

Steven Tann: 00:48:25

I think that's coming soon.

Vit Muller: 00:48:27

Yeah, that's a good point.

Vit Muller: 00:48:29

And I think that's an, an evolution for HighLevel themselves.

Vit Muller: 00:48:33

I think, one thing I'd like to see is ability to customize how

Vit Muller: 00:48:38

many, menu items, how many features the new customers gets to see.

Vit Muller: 00:48:43

if-- I know you, I think Matt from HL Pro Tools, there is something, but

Vit Muller: 00:48:47

that's more in the context of, when you're using the SaaS, configurator.

Vit Muller: 00:48:52

If you're selling plans based on features and a particular feature is locked out,

Vit Muller: 00:48:56

he, he's got this thing where it allows you to still see it in the menu, but

Vit Muller: 00:49:00

then if you click on it, it just gives you this pop-up to say, "Hey, this is a

Vit Muller: 00:49:04

feature of another plan." But natively HighLevel themselves, I think would be

Vit Muller: 00:49:09

cool if they had something like that natively, 'cause, less custom CSS from

Vit Muller: 00:49:13

third-party vendors there is faster, generally it works, and is less prone to,

Vit Muller: 00:49:18

like having to refresh the site because it's just stuffed with, extra stuff.

Vit Muller: 00:49:22

But, the ability to like, customize the adoption journey for new

Vit Muller: 00:49:27

customers, I think it's significant because the overwhelm is real.

Vit Muller: 00:49:33

And like you said, a lot of small business owners, they're busy, and I've had it

Vit Muller: 00:49:37

in many cases where people telling me, "Yeah, I'm just a little bit overwhelmed,

Vit Muller: 00:49:42

getting a w- little bit too many, too much." and I'm-- and that's all in a

Vit Muller: 00:49:45

good, in a good faith and, coming from point of I wanna make sure they're really

Vit Muller: 00:49:50

well onboarded, so I send them a bunch of really good in- information in the

Vit Muller: 00:49:53

emails, and there's sequence and all that.

Vit Muller: 00:49:56

But even then, some still get overwhelmed, and I wonder if

Vit Muller: 00:49:59

there's a way to customize it.

Vit Muller: 00:50:00

'Cause you also don't wanna make it a blank rule, right?

Vit Muller: 00:50:03

Like the way it is right now, it's like everybody gets to see everything.

Vit Muller: 00:50:05

Okay, well, that's gonna be okay for some, but a lot of them not.

Vit Muller: 00:50:09

But I wonder if there was a w-- Like, I mean, I've been thinking about it for

Vit Muller: 00:50:12

a while, like maybe in my SaaS sign-up process, as soon as they pick a plan,

Vit Muller: 00:50:18

they get taken to the next step, and then in there, just a simple button to

Vit Muller: 00:50:22

qualify if they-- what's their prior experience of using CRMs and stuff,

Vit Muller: 00:50:27

and then just based on what they click on, that'll update a custom field.

Vit Muller: 00:50:31

And then from that point, they'll be seeing different

Vit Muller: 00:50:33

stuff than the other ones.

Steven Tann: 00:50:35

Yep.

Vit Muller: 00:50:35

that's-- It would be cool

Steven Tann: 00:50:37

I'm a big fan in the onboarding process of

Steven Tann: 00:50:39

outsourcing that a human being.

Steven Tann: 00:50:41

there's, I found in my experience with an agency, I tried recording my own videos.

Steven Tann: 00:50:46

I, had other people record videos for me in the onboarding process.

Steven Tann: 00:50:50

I tried doing it myself.

Steven Tann: 00:50:52

I didn't like doing it because, you get sick of people, "Now, just go to your

Steven Tann: 00:50:55

DNS settings and click that button."

Steven Tann: 00:50:57

And you get sick of

Vit Muller: 00:50:59

Yeah

Steven Tann: 00:50:59

So yeah, I outsourced the onboardings, and that was a huge relief.

Steven Tann: 00:51:03

I charged my clients a setup fee.

Steven Tann: 00:51:05

I'm, Vit, I was that stupid and that green when I was doing my agency.

Steven Tann: 00:51:09

I used to do a 30-day free trial, and I was building them custom

Steven Tann: 00:51:13

solutions during that 30 days.

Steven Tann: 00:51:15

That's how

Steven Tann: 00:51:16

stupid I was.

Steven Tann: 00:51:17

you d- that's just ab- absolutely

Steven Tann: 00:51:19

ridiculous.

Vit Muller: 00:51:20

the logic, it's not stupid.

Vit Muller: 00:51:21

I think it's all in good faith.

Vit Muller: 00:51:23

You think well, if I over-deliver, then because the name of the game is

Vit Muller: 00:51:26

they convert over to paying subscriber.

Vit Muller: 00:51:29

So if I can really impress them, then that'll work, right?

Vit Muller: 00:51:33

But,

Steven Tann: 00:51:33

not scalable.

Steven Tann: 00:51:34

It's not scalable.

Steven Tann: 00:51:36

I can tell you because I

Vit Muller: 00:51:36

It's not.

Vit Muller: 00:51:37

Yeah

Steven Tann: 00:51:38

I charged them a setup fee.

Steven Tann: 00:51:39

I charged them a $149 US setup fee, which I paid to another company

Steven Tann: 00:51:43

to do that onboarding process,

Vit Muller: 00:51:45

What's this set up for?

Steven Tann: 00:51:47

setup fee is setting up their account, so going through and hooking

Steven Tann: 00:51:50

up social media, connecting domains, connecting emails, buying a phone number,

Steven Tann: 00:51:56

the things that make HighLevel work.

Steven Tann: 00:51:58

And then a second call, orientation call if you like.

Vit Muller: 00:52:02

Mm-hmm.

Steven Tann: 00:52:02

okay, so this is how the workflow builder works.

Steven Tann: 00:52:04

This is how your snapshot works, and all of that sort of thing.

Steven Tann: 00:52:07

and then I had my own training on how the snapshot worked as well.

Steven Tann: 00:52:12

Remember, one snapshot everywhere.

Steven Tann: 00:52:15

and

Vit Muller: 00:52:15

Yeah

Steven Tann: 00:52:15

I used the Marketer's Toolkit, which is a great product

Steven Tann: 00:52:19

out there, and I know Matt's got a great product as well.

Steven Tann: 00:52:21

But there's no other product like the Marketer's Toolkit, and

Steven Tann: 00:52:23

most people will tell you that.

Steven Tann: 00:52:24

And can tie it into your SaaS subscriptions, and it will hide those menu

Steven Tann: 00:52:30

items, exactly what you were mentioning.

Steven Tann: 00:52:32

it will do that depending on which plan they choose and all of that sort of thing.

Steven Tann: 00:52:36

So it will do that when GHL builds the account, basically.

Steven Tann: 00:52:40

so you can

Steven Tann: 00:52:41

just,

Vit Muller: 00:52:41

But that's, based on the plan they're choosing.

Vit Muller: 00:52:43

Can it, can you set it up so it's on schedule?

Vit Muller: 00:52:45

So like the first week they are only gonna see, conversations and

Vit Muller: 00:52:49

maybe three other things, and then

Steven Tann: 00:52:51

Oh, that's

Vit Muller: 00:52:51

week later it automatically unlocks the next feature.

Vit Muller: 00:52:54

And if you could tie that in with an automation workflow that onboards them

Vit Muller: 00:52:58

for that next feature through emails, then that's what I'm talking about.

Steven Tann: 00:53:03

that's a

Vit Muller: 00:53:03

if you could

Steven Tann: 00:53:03

good idea.

Steven Tann: 00:53:04

I don't know that it exists, but that's a really good idea to

Steven Tann: 00:53:06

automate that onboarding process.

Steven Tann: 00:53:09

But then you're also relying on people watching a video and reading

Steven Tann: 00:53:12

an email, and people don't do that.

Steven Tann: 00:53:15

that's why I like the in-person onboarding.

Steven Tann: 00:53:18

I, when I was trying to do it myself, I was churning at, about

Steven Tann: 00:53:21

20%, which is not sustainable either.

Steven Tann: 00:53:24

because here's the video, go in and use the platform.

Steven Tann: 00:53:27

as I grew and learnt, and I'd never run an agency before.

Steven Tann: 00:53:32

I was a chef that drove Uber that, no idea what I was doing.

Steven Tann: 00:53:35

and as, but as I learnt, and I learnt the hard way, when it hits in

Steven Tann: 00:53:38

your pocket and takes food off your table, you learn fairly quickly.

Vit Muller: 00:53:42

Yeah

Steven Tann: 00:53:43

so you know, I learnt that I needed something.

Steven Tann: 00:53:45

I learnt that I couldn't have a team of 15 odd VAs working for me when I…

Steven Tann: 00:53:51

Most of the customers would get to the 30-day mark that I've, when I've

Steven Tann: 00:53:54

done all of the work and they'd go.

Steven Tann: 00:53:56

a few of them would hang around, and I was building something slowly.

Steven Tann: 00:53:59

So skin in the game, get that set up.

Steven Tann: 00:54:02

I never had one person object to the setup fee.

Steven Tann: 00:54:05

never had one objection on a, on the $149 US setup fee.

Steven Tann: 00:54:10

But then I would start their subscription after 30 days, and I was only charging 129

Steven Tann: 00:54:15

US a month for the SaaS and the snapshot.

Steven Tann: 00:54:18

and yeah, away we went.

Steven Tann: 00:54:20

we- the rest is history there.

Steven Tann: 00:54:21

it… But yeah, making people watch videos and making people

Steven Tann: 00:54:25

open emails is a pain in the ass because people are inherently lazy.

Steven Tann: 00:54:29

I know I am.

Vit Muller: 00:54:30

Yeah.

Vit Muller: 00:54:31

well, the way I do it is I've got a hybrid, so I do both.

Vit Muller: 00:54:34

they have to do a owner, account owner onboarding.

Vit Muller: 00:54:38

I don't want to talk to anybody else on their team.

Vit Muller: 00:54:40

I wanna talk to the owner first

Steven Tann: 00:54:42

Yep

Vit Muller: 00:54:42

because it's about, change management, that they're

Vit Muller: 00:54:45

gonna have to do on their end.

Vit Muller: 00:54:46

Otherwise, it's gonna go belly up.

Vit Muller: 00:54:48

Then once I understand that they understand what they're bought into

Vit Muller: 00:54:51

and they are excited, then I get them to organize a team onboarding with

Vit Muller: 00:54:55

their team, and they have to sell us to their team as a new strategic partner

Vit Muller: 00:54:59

so that their team knows that we're legit, we're not just some subscription.

Vit Muller: 00:55:03

And then that gives us an opportunity to talk to their team and see,

Vit Muller: 00:55:06

okay, what their roles are.

Vit Muller: 00:55:08

And then, if somebody's in a sales role, then we'll say, "Okay, well, we're gonna

Vit Muller: 00:55:12

put you through this course and just go through, through these couple of

Vit Muller: 00:55:14

features, and they're gonna get you up to speed." And then we explain what's

Vit Muller: 00:55:18

gonna happen next, and that is, "We're gonna be setting up your account, and

Vit Muller: 00:55:21

that process might take a week or two, and we'll probably work with either

Vit Muller: 00:55:25

your boss or somebody who he's delegated who has access to all the things.

Vit Muller: 00:55:29

But we don't want you guys keep hanging, waiting until the account is set up.

Vit Muller: 00:55:32

So that's why we're gonna put you through these courses, and that's why we're

Vit Muller: 00:55:35

here to introduce each other." And so I put them into different th- courses.

Vit Muller: 00:55:39

So I've got one for sales reps. I've got one for, just the general admin,

Vit Muller: 00:55:43

so that's more about, learning the CRM.

Vit Muller: 00:55:46

And then the third role might be… Or there's two more roles, actually.

Vit Muller: 00:55:48

The third role might be like a in- in-house marketing person who's

Vit Muller: 00:55:53

doing social media, blogs, and things like… So then the course is

Vit Muller: 00:55:57

gonna be all about those features.

Vit Muller: 00:55:59

And then the last one is for managers, like the owner and any managers if

Vit Muller: 00:56:03

they've got like a management, middle management, if it's a bigger business.

Vit Muller: 00:56:07

For those, it's all about the reporting and, how do you create

Vit Muller: 00:56:10

your custom dashboard even?

Vit Muller: 00:56:12

And that gives me opportunity to upsell, maybe even if they want like

Vit Muller: 00:56:16

something really custom built for them, like a dashboard and reporting.

Vit Muller: 00:56:20

So then everybody just goes through those features rather

Vit Muller: 00:56:22

than going through the whole lot.

Vit Muller: 00:56:24

And then, yeah, and then, two weeks later, we come back for final, team,

Vit Muller: 00:56:30

two-hour team training call, where now they've seen it through the

Vit Muller: 00:56:33

courses, and now we're just gonna go real time and just cover any gaps.

Vit Muller: 00:56:38

And then after that, when it comes to ongoing support, if anybody gets

Vit Muller: 00:56:41

stuck, and this is where I've made it more scalable, it's office hours.

Vit Muller: 00:56:45

Good old office hours, right?

Vit Muller: 00:56:47

But the way I've done them, I've seen a lot everybody does their

Vit Muller: 00:56:50

office hours like they've got a set time and they always show up.

Vit Muller: 00:56:53

I didn't want it to show up if somebody's not gonna be showing up there for it.

Vit Muller: 00:56:57

So I've just made it a requirement you have to book for it.

Vit Muller: 00:57:00

It's free, but you have to book for it.

Vit Muller: 00:57:02

And I'm using the class calendar feature, which allows you to have multiple

Vit Muller: 00:57:05

people for the same slot so I blocked to 30 and, up un- up until recently,

Vit Muller: 00:57:10

the way I actually had it, I had a 30-minute block and it-- so it was like

Vit Muller: 00:57:14

11 to 11:30, and then 30, 11:30 to 12.

Vit Muller: 00:57:18

So that if somebody was booking in for 11 and it was only one

Vit Muller: 00:57:20

person, it's just 30-minute block and I can manage my time better.

Vit Muller: 00:57:25

But if I, if they, if I feel like it or if there's, they need more help, I'm happy

Vit Muller: 00:57:30

to have flexibility to extend it and say, "Oh, well, just hang around for a little

Vit Muller: 00:57:34

bit longer. Let's just stay for another 30 minutes and I'll help you with that

Vit Muller: 00:57:36

as well." But it gives me flexibility.

Vit Muller: 00:57:39

So if it's something small, just do it in 30 minutes.

Vit Muller: 00:57:42

But that's maybe just… I've got rid of that, so now it's just an hour thing.

Vit Muller: 00:57:45

But yeah, I think onboarding is crucial.

Vit Muller: 00:57:48

time will tell.

Vit Muller: 00:57:49

I don't have huge volumes, so time will tell, how this works.

Vit Muller: 00:57:52

But I think you have to do both.

Vit Muller: 00:57:53

I think you have to be in there, like a personal onboarding.

Vit Muller: 00:57:57

You could outsource it too, and hire somebody who handles those calls.

Vit Muller: 00:58:01

I've got a particular way about it, but, yeah, I think that plus, courses,

Vit Muller: 00:58:06

plus some emails and all that, and

Steven Tann: 00:58:09

Yeah, mate,

Vit Muller: 00:58:09

I'm just

Steven Tann: 00:58:09

you've got a great, you've got a great little system.

Vit Muller: 00:58:12

Trying to hit all the angles

Steven Tann: 00:58:14

I've heard of a lot of systems and do- doing that and the

Steven Tann: 00:58:17

personal touch is the important one.

Steven Tann: 00:58:19

I love the idea of having them sell you to their team.

Steven Tann: 00:58:24

that's really creating the team being invested in it.

Steven Tann: 00:58:27

because most, businesses with teams and things like that, the-- you're

Steven Tann: 00:58:32

gonna lose them because of the team, not the owner or the manager,

Vit Muller: 00:58:36

Exactly.

Vit Muller: 00:58:37

yeah

Steven Tann: 00:58:37

the team don't take it up.

Steven Tann: 00:58:38

So that's a great idea doing that

Vit Muller: 00:58:40

Change management is the biggest reason why new things they

Vit Muller: 00:58:45

get rolled out and any business fail.

Vit Muller: 00:58:47

And there's many reasons for it.

Vit Muller: 00:58:49

One, the people working for that owner, they're generally

Vit Muller: 00:58:52

the one who are in the way.

Vit Muller: 00:58:54

It's not the owner.

Vit Muller: 00:58:55

And so if they're not part of the process, they're gonna feel,

Vit Muller: 00:58:58

you know, not being appreciated.

Vit Muller: 00:59:00

so I wanna make sure that their team feels like they're part of the process.

Steven Tann: 00:59:04

Yep.

Vit Muller: 00:59:05

And if I can make it sticky with them, then even if the

Vit Muller: 00:59:07

business owner decides and looks at it, for whatever reason, looks at it

Vit Muller: 00:59:11

just purely as an expense and wants to cancel, well, I've made it sticky for

Vit Muller: 00:59:15

his staff, so his staff are gonna be the one fighting for me 'cause, like,

Steven Tann: 00:59:18

Exactly

Vit Muller: 00:59:19

that.

Steven Tann: 00:59:20

Exactly right.

Vit Muller: 00:59:21

Stickiness and adoption.

Steven Tann: 00:59:23

yeah, great way of doing it, mate.

Steven Tann: 00:59:24

Well d- well done on doing that.

Vit Muller: 00:59:26

Right.

Vit Muller: 00:59:26

we're at the end of the show.

Vit Muller: 00:59:27

I've got so many more questions, so we'll have to come back for part two on this.

Vit Muller: 00:59:31

But, what I wanted to, to do now is just give you an opportunity

Vit Muller: 00:59:35

to speak to the listeners, speak to any, HighLeveler out there.

Vit Muller: 00:59:39

You've, you've worked with hundreds of agency owners.

Vit Muller: 00:59:42

You know what the rookie mistakes are.

Vit Muller: 00:59:44

You know what works, you know what doesn't.

Vit Muller: 00:59:47

like a p- last parting piece of advice that you'd like to give to the

Vit Muller: 00:59:50

guys, and then also if they need any help, how they can reach out for it

Steven Tann: 00:59:53

I just wanna reiterate in, talking to high-level agencies and most

Steven Tann: 00:59:56

agencies and new agencies, you see all of these success stories and all of that

Steven Tann: 01:00:00

sort of thing and, I call it the 1% club.

Steven Tann: 01:00:03

120,000 people in that Facebook group, maybe 1% are making more than a wage

Steven Tann: 01:00:09

out of HighLevel, and that's reality.

Steven Tann: 01:00:12

That's from me being in the business, for a lot of time.

Steven Tann: 01:00:15

a lot of people struggle getting their first customers and things like that.

Steven Tann: 01:00:19

wanna spend the money on advertising or ha- wanna line up a team of 15 VAs

Steven Tann: 01:00:24

before they've got their first customer.

Steven Tann: 01:00:26

that's stupid.

Steven Tann: 01:00:27

don't do that.

Steven Tann: 01:00:28

with yourself.

Steven Tann: 01:00:29

Start lean.

Steven Tann: 01:00:30

start with team members, like I would do it if I was doing it again.

Steven Tann: 01:00:34

but remember, people are gonna buy from you.

Steven Tann: 01:00:37

there's 120,000 other agencies out there, or thereabouts, selling exactly the same

Steven Tann: 01:00:43

product, they're gonna buy your story.

Steven Tann: 01:00:46

a friend of mine, Sarah Cordiner, is out there.

Steven Tann: 01:00:48

She was saying that in Fa- on Facebook post the other day.

Steven Tann: 01:00:50

I go, "Ah, Sarah," I go, "100% agree with you." people are gonna

Steven Tann: 01:00:54

buy your story as they buy Vit's story, as they bought my story.

Steven Tann: 01:00:58

so don't be afraid to tell your story.

Steven Tann: 01:00:59

know your product, don't sell the tools, sell the solution, and get out there and

Steven Tann: 01:01:04

do it, and everything else will come.

Steven Tann: 01:01:06

There's hundreds of people like me out there that will give you advice.

Steven Tann: 01:01:10

It's a great community.

Steven Tann: 01:01:12

there's no community out there like it, people giving free help, free advice.

Steven Tann: 01:01:17

the people are there to help you succeed, so just find those people.

Steven Tann: 01:01:21

And, if I'm one of those people, steventann.com, my website.

Steven Tann: 01:01:26

I've got training resources.

Steven Tann: 01:01:27

If you wanna chat AI or see how HighLevel works, there's, there's no

Steven Tann: 01:01:32

charge or anything like that to jump on a call if you want some advice.

Steven Tann: 01:01:35

And, as Robb Bailey taught me, give away everything you know

Steven Tann: 01:01:38

for free, and the rest will come.

Steven Tann: 01:01:40

so that's what I'm doing.

Steven Tann: 01:01:41

So yeah, it's… HighLevel is like drinking from a fire hose.

Steven Tann: 01:01:45

it's a lot of information.

Steven Tann: 01:01:47

It's a big beast, And know that a, the great community out

Steven Tann: 01:01:50

there, that you're not alone.

Steven Tann: 01:01:51

There's people out there like Vit, like myself, and hundreds of others

Steven Tann: 01:01:55

that are out there to help you

Vit Muller: 01:01:56

Thank you for that, Steven.

Vit Muller: 01:01:57

And by the way, this is gonna be episode 92, so we're edging

Vit Muller: 01:02:04

on close to 100 episodes.

Vit Muller: 01:02:06

Guys, this show has been running since January 2024, and by

Vit Muller: 01:02:15

the time we hit 100 episode, I would've spent… Well, what is it?

Vit Muller: 01:02:19

We spent about eight hours end to end on producing one episode.

Vit Muller: 01:02:22

So there's gonna be about 800 worth of learnings and about,

Vit Muller: 01:02:26

150 hours worth of interviews.

Vit Muller: 01:02:29

And so there is-- What I'm trying to say is there is a lot of, really

Vit Muller: 01:02:33

good advice and strategies from all the other OGs that I've interviewed.

Vit Muller: 01:02:38

We had Robb Bailey on earlier on when we started the show too.

Vit Muller: 01:02:41

so yeah, if you're looking for additional resources from lead generation or

Vit Muller: 01:02:45

operational, there is an episode, there is an interview for that, and a

Vit Muller: 01:02:49

lot of the stuff is timeless anyway.

Vit Muller: 01:02:51

So yeah, just wanted to encourage you guys that you go back if you

Vit Muller: 01:02:55

just started listening to the show.

Vit Muller: 01:02:57

we have a big catalog, and well, maybe I'll hit you up, Steven.

Vit Muller: 01:03:01

Maybe this is another thing that we need to develop, but maybe there

Vit Muller: 01:03:05

could be like a little ask, the thing, but it's like a dedicated for the

Vit Muller: 01:03:09

show and it just surfaces up the ri- most ideal episode to listen based

Vit Muller: 01:03:13

on the problem that you're facing

Steven Tann: 01:03:15

absolutely.

Vit Muller: 01:03:16

I just come up with an idea.

Vit Muller: 01:03:17

That could be good.

Steven Tann: 01:03:17

yeah, done.

Steven Tann: 01:03:18

We could, we'll have it built this afternoon.

Steven Tann: 01:03:20

if you g- if you upload all of the episodes and all that sort of thing,

Steven Tann: 01:03:24

have a good AI or the transcript to scrape all of that, then you've

Steven Tann: 01:03:29

just got a chatbot that's searching the knowledge base and saying, "Look

Steven Tann: 01:03:31

at this timeline of this video."

Steven Tann: 01:03:34

And,

Vit Muller: 01:03:34

Knowledge base

Steven Tann: 01:03:35

your video, if you've got your videos timestamped, it can take you

Steven Tann: 01:03:38

straight to that section and away you go.

Steven Tann: 01:03:40

that's a, that's an easy one.

Steven Tann: 01:03:42

you wanna see the one

Vit Muller: 01:03:42

And then just,

Steven Tann: 01:03:43

as a pat- you wanna see the

Vit Muller: 01:03:44

yeah

Steven Tann: 01:03:45

as a passion product, living on a narrow boat.

Steven Tann: 01:03:47

I'm building a narrow boat app, is a

Vit Muller: 01:03:49

Oh, nice

Steven Tann: 01:03:50

app through the waterways that going, it shows you the weather

Steven Tann: 01:03:54

and how long to the next bridge or the next lock, and the weather and

Steven Tann: 01:03:58

for the next hour, what's going on.

Steven Tann: 01:04:00

it tracks … Because there's no fuel gauges or water gauges on narrow boats, so

Steven Tann: 01:04:05

it works out your, each time you fill the water, you say that you filled

Steven Tann: 01:04:08

it up and it works out how much water you've got left and when you should be

Steven Tann: 01:04:11

filling up and same with fuel and all of that sort of thing, and how much wood

Steven Tann: 01:04:16

you're burning and coal you're burning.

Steven Tann: 01:04:18

that's a little passion product that I'm building at the moment and the navigation

Steven Tann: 01:04:21

part, I've got everything working except the navigation part of it is clunky as

Steven Tann: 01:04:25

all hell, so I'm trying to work that out.

Steven Tann: 01:04:27

yeah, AI's fun, guys.

Steven Tann: 01:04:28

So is HighLevel.

Vit Muller: 01:04:29

What a world we live in.

Vit Muller: 01:04:30

You just gotta define your problem, but the solution can

Vit Muller: 01:04:33

be developed very quickly.

Vit Muller: 01:04:35

Yeah, it's, it's impressive.

Vit Muller: 01:04:36

Yeah, so just, stand by.

Vit Muller: 01:04:38

I think we're gonna do it, guys.

Vit Muller: 01:04:39

I think we're gonna-- I'm gonna approach it as, simple live

Vit Muller: 01:04:42

chat widget on the website.

Vit Muller: 01:04:44

It'll be backed by a bot that's fully trained, so we'll just upload the

Vit Muller: 01:04:47

knowledge base, and then that'll help you ask questions, define your problem,

Vit Muller: 01:04:52

and then I- the way I'm hoping it'll work, it'll just surface the li- the

Vit Muller: 01:04:56

ideal episode to go and listen to.

Vit Muller: 01:04:59

and that's it.

Vit Muller: 01:04:59

So thank you so much, mate.

Vit Muller: 01:05:01

Thank you so much again for being on the show, for sharing your wisdom,

Vit Muller: 01:05:04

sharing, your experience and providing advice to the guys listening.

Vit Muller: 01:05:07

It means a lot to me, and I'm sure it means a lot to them.

Vit Muller: 01:05:10

There's a lot of HighLevel out there, or HighLevelers out there that are

Vit Muller: 01:05:13

trying to make a living, trying to maybe just starting out even.

Vit Muller: 01:05:16

And yeah, it's an incredible product.

Vit Muller: 01:05:18

there's a lot of opportunity.

Vit Muller: 01:05:20

just stay resilient, guys.

Vit Muller: 01:05:22

You'll get there

Steven Tann: 01:05:23

Go out there and be yourself

Vit Muller: 01:05:25

Yes.

Vit Muller: 01:05:25

Thank you, mate.

Steven Tann: 01:05:27

Cheers

Vit Muller: 01:05:27

All right, so thanks again.

Vit Muller: 01:05:28

Thank you guys as well.

Vit Muller: 01:05:30

Thank you for listening to today's episode on the High Level Experience podcast.

Vit Muller: 01:05:33

If you've enjoyed listening to today's episode, then please

Vit Muller: 01:05:36

share it with your fellow agency mates and other High Levelers.

Vit Muller: 01:05:39

You never know, it could be somebody has a question inside the High Level

Vit Muller: 01:05:42

community about something and it's been answered through one of the episodes.

Vit Muller: 01:05:46

If you know it, please do me a favor, just drop a link as a

Vit Muller: 01:05:49

comment in one of those posts.

Vit Muller: 01:05:50

It'll mean a lot to me, it'll mean a lot to them, I'm sure, and it'll help a lot

Vit Muller: 01:05:55

more people to learn about this podcast.

Vit Muller: 01:05:57

for show notes, links, and extra tips to help you grow your agency

Vit Muller: 01:06:01

or your SaaS with High Level, please go to highlevelexperience.com.

Vit Muller: 01:06:04

Thank you, and have a great rest of your day, everybody.