Episode 32

Blueprint for Agency Success: UpHex and the Power of Niching

32 - Blueprint for Agency Success: UpHex and the Power of Niching

In this engaging episode of the HighLevel Experience Podcast, host Vit Muller sits down with Sam Carlson, co-founder of UpHex, to explore his entrepreneurial journey and the innovative solutions he's brought to the digital marketing landscape. From his early career struggles to the creation of a game-changing tool for Facebook ads, Sam shares invaluable insights for agency owners and SaaS entrepreneurs. The conversation delves into why most agencies fail, the art of crafting irresistible offers, and the importance of sub-niching in business.

Special Offer 🤩📣

🚀 Ready to revolutionize your agency's ad management? Meet UpHex, the game-changing tool designed to simplify Facebook and Google ads, making it easier than ever to deliver powerful results for your clients! 🌟 Try UpHex FREE for 14 days! Gain access to our entire ad library and start seeing results without the hassle. Plus, sign up through highlevelexperience.com/uphex and receive exclusive bonuses, including a premium snapshot from Vit Muller’s Profit Roadmap series if you stay on for three months! 💡

About Sam Carlson

Sam Carlson is a seasoned entrepreneur and co-founder of UpHex, a revolutionary tool designed to simplify Facebook ad management for agencies. With a background in real estate and digital marketing, Sam has a wealth of experience in building successful businesses and helping others do the same.

Highlights 🔥

Key points we talked about in this pilot episode!

  • 1. Introduction to Sam Carlson and UpHex - [00:00:04] - Vit Muller introduces Sam Carlson, highlighting his journey from agency owner to co-founding UpHex, a tool designed to simplify Facebook ad management for agencies.
  • 2. Early Career and Entrepreneurial Struggles - [00:01:14] - Sam shares his diverse career path, including real estate development and the challenges faced during the 2007 economic crash, which led to significant personal and professional growth.
  • 3. The Importance of Mentorship - [00:04:38] - Discussion on how finding a mentor transformed Sam's approach to business, providing him with the skills and roadmap needed for success in advertising and sales.
  • 4. Crafting a Good Offer - [00:06:37] - Vit and Sam explore the critical components of creating compelling offers, emphasizing the need to understand market needs and focus on outcome-based offers.
  • 5. Understanding Market Needs - [00:09:07] - Sam explains the importance of identifying market gaps and creating products that fulfill customer needs, differentiating between amateur and professional approaches.
  • 6. The Power of Sub-Niching - [00:24:25] - Sam shares a personal story illustrating the benefits of sub-niching, explaining how focusing on a specific market segment can lead to substantial business growth.
  • 7. The Birth of UpHex - [00:32:06] - Sam discusses the challenges faced by agencies and how UpHex was developed to automate and simplify ad management, leading to a successful pivot during the pandemic.
  • 8. UpHex Integration and Features - [00:41:18] - Overview of UpHex's integration with HighLevel and its standalone capabilities, including its ad library and performance models, designed to enhance agency efficiency and results.

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Level Up Marketplace

A cutting-edge platform designed to extend the functionality of HighLevel, offering a wide range of custom apps and workflow actions tailored to meet the diverse needs of agencies and SaaS businesses.

As one of the only six global HighLevel developer partners, Level Up Marketplace provides innovative solutions that streamline processes, enhance customization, and enable new revenue streams. Whether you're looking to replace external tools like Zapier with native HighLevel integrations or seeking unique app functionalities to solve specific business challenges, Level Up Marketplace delivers agile, high-quality applications that empower agencies to scale and optimize their operations effortlessly. With a commitment to continuous development and community-driven innovation, Level Up Marketplace is redefining what’s possible within the HighLevel ecosystem.

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It includes 10 distinct systems, each designed as a standalone module (snapshot). These snapshots are installed into your SaaS customer's accounts gradually, over time, one on top of the next one like pieces of a puzzle. This approach contrasts with a single, expansive custom projects, which often proves tougher to market and deliver.

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More info about this episode:

  • Type: Audio (Explicit )
  • Link: https://podcast.highlevelexperience.com/episode/blueprint-for-agency-success-uphex-and-the-power-of-niching
  • Authors: Vit Muller
  • Copyright 2024 Vit Muller

Mentioned in this episode:

Sponsors

We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible.

Sponsors

Sponsors

We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible.

Sponsors

Sponsors

We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible.

Sponsors

Transcript

Ep 32 - Sam Carlson | HighLevel Experience Podcast

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About the Podcast

Show artwork for The HighLevel Experience
The HighLevel Experience
Disruptor Diaries

About your host

Profile picture for Vit Muller

Vit Muller

Vit Muller, a former fitness professional, now excels in digital marketing with his agencies 'Stand Out From The Pack' & 'Vit Muller Consulting'. A HighLevel® Software expert, he specializes in SaaS and Premium Snapshots, aiding agencies in growth. He hosts the Success Inspired and High Level Experience podcasts, showcasing business and personal development stories. Vit's journey from fitness to digital marketing exemplifies entrepreneurship and resilience. 🚀💼