Episode 31
Niche Down to Scale Up: Zach Brick on Mastering Med Spa Marketing
31 - Niche Down to Scale Up: Zach Brick on Mastering Med Spa Marketing
In this episode of the HighLevel Experience Podcast, host Vit Muller sits down with Zach Brick, the founder of Pulse Marketing Solutions. With a rich background in the auto industry, Zach transitioned from a sales director role at a Cadillac dealership to launching his own marketing agency. His agency focuses on helping local health and wellness businesses scale through custom websites, paid campaigns, and CRM systems. Zach has also created a CRM brand specifically for the med spa industry called MedSpaTools, leveraging the HighLevel platform. Throughout the episode, Zach shares his journey, insights on niching down, and how he's successfully integrated HighLevel into his agency's offerings.
Key Talking Points:
- Zach's transition from a corporate role in the auto industry to founding Pulse Marketing Solutions.
- The importance of niching down and focusing on a specific industry for agency success.
- How Zach discovered HighLevel and the impact it had on his business operations.
- The development of MedSpaTools, a CRM solution tailored for the med spa industry.
- Strategies for bundling HighLevel with other services to create a comprehensive offering for clients.
- The significance of building strong client relationships and understanding their pain points.
- Insights into Google Ads management and targeting specific services within the med spa niche.
- The role of automation and AI in streamlining agency processes and improving client retention.
Special Offer 🤩📣
For med spa owners looking to enhance their marketing efforts, Zach is offering a comprehensive CRM solution through MedSpaTools. This platform includes pre-built products, calendars, and nurture sequences designed to streamline operations and improve client engagement. To learn more and get started, visit https://highlevelexperience.com/medspatools
About Zach
Zach Brick is the founder of Pulse Marketing Solutions, an agency dedicated to helping health and wellness businesses grow through strategic marketing and sales automation. With over 15 years of experience in the auto industry, Zach has successfully transitioned to the digital marketing space, creating tailored solutions for the med spa industry with his brand MedSpaTools.
Highlights 🔥
Key points we talked about in this pilot episode!
- 1. Introduction to Zach Brick and Pulse Marketing Solutions [00:00:04] - Vit Muller introduces Zach Brick, highlighting his transition from the auto industry to founding Pulse Marketing Solutions, and his success with HighLevel in the med spa niche.
- 2. The Journey from Auto Industry to Marketing Agency [00:03:18] - Zach shares his background in the auto industry, the decision to leave a cushy job, and the challenges of starting a generalist agency before finding his niche.
- 3. Discovering HighLevel and the Importance of Niching Down [00:06:18] - Zach discusses how he discovered HighLevel, the impact it had on his business, and the realization that focusing on a specific niche was crucial for success.
- 4. Building MedSpaTools and Leveraging HighLevel [00:10:49] - Zach explains how he developed MedSpaTools, a CRM solution for med spas, and the benefits of using HighLevel to streamline operations and improve client engagement.
- 5. The Power of Google Ads and Intent Marketing [00:28:26] - Zach delves into his expertise in Google Ads management, the importance of targeting specific services within the med spa niche, and strategies for effective intent marketing.
- 6. Bundling Services and Software for Client Retention [00:36:17] - Zach shares his approach to bundling HighLevel software with marketing services, creating a sticky service that enhances client retention and satisfaction.
- 7. Onboarding and Support Systems for Clients [00:53:10] - Zach outlines his onboarding process for new clients, emphasizing the importance of a streamlined system and the role of training libraries and support tools.
- 8. Future Goals and Reflections on the Agency Journey [01:06:25] - Zach reflects on his journey, the lessons learned about niching down, and his future goals for Pulse Marketing Solutions, balancing growth with family time.
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More info about this episode:
- Type: Audio (Explicit )
- Link: https://podcast.highlevelexperience.com/episode/niche-down-to-scale-up-zach-brick-on-mastering-med-spa-marketing
- Authors: Vit Muller
- Copyright 2024 Vit Muller
Mentioned in this episode:
Sponsors
We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible.
Sponsors
We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible.
Sponsors
We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible.
Transcript
Ep 31 - Zach Brick | HighLevel Experience Podcast
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