Vit Muller: 00:00:04

Hello everybody.

Vit Muller: 00:00:04

Welcome to another episode on the High Level Experience Podcast.

Vit Muller: 00:00:08

Our guest today is Visionary entrepreneur who has mastered the art

Vit Muller: 00:00:11

of blending technology with marketing.

Vit Muller: 00:00:14

He's the founder of Acquire One, a company that has revolutionized the way

Vit Muller: 00:00:18

service businesses scale through the use of paid ads funnels and AI automation.

Vit Muller: 00:00:24

With a keen eye for innovation and deep understanding of digital marketing.

Vit Muller: 00:00:28

He has helped countless businesses thrive in the digital age.

Vit Muller: 00:00:32

So please welcome to the show, a fellow high leveler Kartik Ayyalasomayajula.

Kartik: 00:00:43

Yeah.

Kartik: 00:00:44

Perfect.

Kartik: 00:00:44

Good, good.

Kartik: 00:00:45

pronunciation.

Kartik: 00:00:46

Thank you.

Kartik: 00:00:46

Great to be here.

Kartik: 00:00:47

yeah, super excited.

Kartik: 00:00:49

I'm not sure whether I'm the right person, but we'll find out

Kartik: 00:00:52

but . Thank you for having me.

Vit Muller: 00:00:53

Yeah, well, glad to have you mate.

Vit Muller: 00:00:54

so you use high level

Kartik: 00:00:57

Yes,

Vit Muller: 00:00:58

you're a SaaSpreneurs,

Kartik: 00:01:01

yes.

Vit Muller: 00:01:02

so I just wanted to say you are the right person to be here.

Kartik: 00:01:04

Okay, good.

Kartik: 00:01:04

We're good.

Kartik: 00:01:05

That's good.

Kartik: 00:01:06

I'll qualifier.

Kartik: 00:01:06

That's good.

Vit Muller: 00:01:07

Yeah.

Vit Muller: 00:01:07

I heard a lot of, a lot of good things about you.

Vit Muller: 00:01:10

I know how you run your agency and you know, this show is about helping inspire

Vit Muller: 00:01:15

others and also learn from each other.

Vit Muller: 00:01:17

So, you know, yeah.

Vit Muller: 00:01:18

This is a perfect fit, mate.

Vit Muller: 00:01:19

Perfect fit.

Vit Muller: 00:01:20

So let's get this, let's get started.

Vit Muller: 00:01:22

What, what made you, like, what's your like journey to becoming an agency

Vit Muller: 00:01:26

on the, what led you to wanting to have an agency in the first place?

Kartik: 00:01:29

Yeah, so, I come from a sort of a very much a big four consulting corporate.

Kartik: 00:01:36

Background.

Kartik: 00:01:37

and I think it was sort of 15 years in, in that space.

Kartik: 00:01:41

project manager, technology delivery projects, all that sort of stuff.

Kartik: 00:01:44

And I was just done.

Kartik: 00:01:47

I just had enough with the corporate world, and the politics and the

Kartik: 00:01:49

bureaucratics and you know, I guess the games, that are played,

Kartik: 00:01:54

it is just very, just very fake.

Kartik: 00:01:56

so it took my time to figure that out I guess.

Kartik: 00:01:58

But, I came across an opportunity, or you know, just, you know, usually

Kartik: 00:02:03

casually scrolling through Instagram, Facebook, or whatever it is, and

Kartik: 00:02:06

came across, yeah, this concept of, of of go high level at that time.

Kartik: 00:02:10

And I thought, ah, this, this sound interesting.

Kartik: 00:02:14

This is, pretty innovative.

Kartik: 00:02:15

This could be, initially it was meant to be a sort of an additional side

Kartik: 00:02:18

hustle, side income type thing, but, So I started doing more digging and,

Kartik: 00:02:23

and did more discovery and realized actually, yeah, this could be a, a

Kartik: 00:02:28

pretty good business opportunity.

Kartik: 00:02:30

never before had I ever thought about running a business or anything like that.

Kartik: 00:02:33

And then came across that, started to do some research and, thought, okay, this

Kartik: 00:02:37

could be a revolution here in Australia.

Kartik: 00:02:39

I might be one of the first few adopters in this, into this, platform.

Kartik: 00:02:44

Little did I know it was about 400 people already in the, in the States.

Kartik: 00:02:47

So I was a bit late to the party, but, but late could never, I suppose.

Kartik: 00:02:50

And, yeah, then, you know, met people like Ryan, Emily, a shout out to guys

Kartik: 00:02:56

at Growthable, Steven Tan, you know, extendedly, all these good of guys, so.

Kartik: 00:03:02

Gary Capps, I've to name a few from, you know, freaks.

Kartik: 00:03:06

So yeah, a few guys met with them and we had the Sydney event, not the SaaSpreneurs

Kartik: 00:03:11

or last year, the Agency ignite

Kartik: 00:03:13

and that's when, you know, I really sort of felt that, yeah, this is, this

Kartik: 00:03:17

is, this is what I wanna be doing.

Kartik: 00:03:18

So this is, this is, that's how I got into the agency world and,

Kartik: 00:03:21

yeah, haven't looked back since.

Kartik: 00:03:22

I suppose

Vit Muller: 00:03:23

Yeah, explain.

Vit Muller: 00:03:24

That's, that's great.

Vit Muller: 00:03:25

I'm happy of validation as well, like seeing that this is

Vit Muller: 00:03:27

not just, you know, a fluff.

Vit Muller: 00:03:29

This is really working for so many, so many people.

Vit Muller: 00:03:32

I reckon there's definitely more than 400 at this stage for

Kartik: 00:03:35

now there probably is.

Kartik: 00:03:36

Yeah.

Vit Muller: 00:03:37

I wonder what that

Kartik: 00:03:38

number is

Vit Muller: 00:03:38

Yeah.

Vit Muller: 00:03:38

though, but yeah, it's interesting.

Vit Muller: 00:03:41

did you notice that a lot more small business owners now

Vit Muller: 00:03:44

know, like high level as well?

Kartik: 00:03:47

They do now?

Kartik: 00:03:48

Yeah.

Kartik: 00:03:48

just through a conversation we have, people are re figuring it out or they're

Kartik: 00:03:52

recognizing, you know, when we do a demo and stuff, they're recognizing the, the

Kartik: 00:03:56

layout and stuff, and the, they keep up.

Kartik: 00:03:58

They say, ask, oh, is that high level?

Kartik: 00:04:00

We're just like, yeah, it, it is.

Kartik: 00:04:01

So when we first started still, we were still relatively fresh and people didn't

Kartik: 00:04:06

really know, about it, but it's happening.

Kartik: 00:04:09

more and more people are finding out about it.

Kartik: 00:04:11

I mean, I don't think that's a bad thing.

Kartik: 00:04:13

I think it's, it's only good.

Kartik: 00:04:14

It's only positive.

Kartik: 00:04:15

it just means that they're, the guys at high level are doing something good.

Kartik: 00:04:19

There's doing something right if it's, becoming more recognizable

Kartik: 00:04:21

and people are still using it.

Kartik: 00:04:23

So, yeah, I mean, kudos to them for, for creating and continuing

Kartik: 00:04:27

to maintain a, a great product.

Vit Muller: 00:04:30

Absolutely.

Vit Muller: 00:04:31

Because I remember like four years ago, it's roughly when I started

Vit Muller: 00:04:35

with four, four and a half years ago, everybody was like, you know, what

Vit Muller: 00:04:39

do you tell people when they, when they ask you if this is your thing?

Vit Muller: 00:04:42

And then everybody was on about like, just, I wouldn't want

Vit Muller: 00:04:46

anybody to know this is high level.

Vit Muller: 00:04:48

Whereas now it's actually the other, the other way around.

Vit Muller: 00:04:51

People know what a high level is.

Vit Muller: 00:04:53

And, businesses now realize that's the model.

Vit Muller: 00:04:56

Like you kinda have to work with an agency that's reselling it

Vit Muller: 00:05:00

because that's how you get help.

Vit Muller: 00:05:02

If you just go on your own, good luck to you.

Vit Muller: 00:05:05

If you really techy, yes, that's great, but for more business owners, they're not.

Vit Muller: 00:05:10

So it does, it does feel like it's making our job a little bit easier

Vit Muller: 00:05:14

trying to explain what the heck is this and how do we have this behemoth?

Vit Muller: 00:05:20

Gigantic technological platform without having to have, you know,

Vit Muller: 00:05:23

hundreds of developers behind us.

Kartik: 00:05:27

Yeah, absolutely.

Kartik: 00:05:27

I mean, I, I think as an agency owner, that's, one of your biggest, in the SaaS

Kartik: 00:05:32

world, one of your biggest, challenges logistically is the product itself.

Kartik: 00:05:37

and if you're, you know, it's a whole function in itself.

Kartik: 00:05:40

It's a whole team, you know, agile teams and product owners and, people

Kartik: 00:05:44

around that, and then the tech.

Kartik: 00:05:46

so there's a whole, it's, it's a business in itself, right?

Kartik: 00:05:49

and so for us as agency owners to not have to worry about the development of

Kartik: 00:05:56

that, the enhancements, the updates, the roadmap, all that sort of technology

Kartik: 00:06:00

roadmap from that perspective.

Kartik: 00:06:03

And we can just, you know, white label it and, and, and sell and use it, and,

Kartik: 00:06:08

you know, build businesses off it of, you know, a handful of functions or even

Kartik: 00:06:12

one function, that just makes it so much.

Kartik: 00:06:16

Easier.

Kartik: 00:06:17

I mean, look, there's obviously different, different challenges that, that we have to

Kartik: 00:06:21

focus on, but there's one less thing that you have to worry about from the actual

Kartik: 00:06:24

platform itself, from the development of that and the maintenance of that.

Kartik: 00:06:29

I mean, it just, yeah, it becomes a no brainer in my opinion.

Kartik: 00:06:33

And, and that's why you see more and more people getting on board as, as agency

Kartik: 00:06:37

owners and doing their thing, right?

Kartik: 00:06:38

Because it is, they have the flexibility and they don't have to worry about coding

Kartik: 00:06:43

or developing or, or, or maintaining servers and all this sort of stuff, right?

Kartik: 00:06:47

It's all, it's all done for you.

Kartik: 00:06:49

It just pay a subscription fee and it's taken care of.

Kartik: 00:06:51

So, yeah, it, it's a great, it's a great business model that the guys have,

Kartik: 00:06:55

developed and, and maintained and I mean, yeah, they're obviously laughing

Kartik: 00:06:58

as well, so it's free marketing for them.

Vit Muller: 00:07:00

Definitely, definitely.

Vit Muller: 00:07:01

Yeah.

Vit Muller: 00:07:01

So all those things that you said a hundred percent.

Vit Muller: 00:07:04

However, there is one thing I do find, and as high level just keeps expanding.

Vit Muller: 00:07:08

It's a lot more features just being added new.

Vit Muller: 00:07:11

You know, at this point, at this, this point, like getting a new

Vit Muller: 00:07:15

customer who's not that tech savvy, it takes, it takes a while.

Vit Muller: 00:07:19

So really the bulk of the workload that I'm finding on our end is adoption.

Vit Muller: 00:07:25

Like having to spend a lot of time on really good onboarding.

Vit Muller: 00:07:29

One meeting is not gonna cut it.

Vit Muller: 00:07:31

You kinda have to have a couple of subsequent meetings.

Vit Muller: 00:07:33

The clients have a lot of resources to.

Vit Muller: 00:07:37

Really.

Vit Muller: 00:07:38

'cause if you don't have that adoption happening fast or at all,

Vit Muller: 00:07:42

you're not gonna keep them right.

Vit Muller: 00:07:43

They're just not gonna see the value.

Kartik: 00:07:46

Yeah.

Kartik: 00:07:46

Correct.

Kartik: 00:07:46

Yeah.

Kartik: 00:07:47

Adoption is, is is pretty crucial.

Kartik: 00:07:49

I mean, on onboarding.

Kartik: 00:07:50

Yeah.

Kartik: 00:07:51

Even for us, we have.

Kartik: 00:07:53

We try to have one onboarding call, per new clients, but then we'll a formal one.

Kartik: 00:08:00

And then after that it'll just be subsequent back and forth, you know,

Kartik: 00:08:02

by email or phone or, or calls or whatever it is that we need to do.

Kartik: 00:08:07

so yeah, it is very much a continuous, I suppose we, because we do it sort of

Kartik: 00:08:12

more of a done for you approach, we are sort of doing a lot more interaction

Kartik: 00:08:15

with the client and, and it's more hands on from that perspective.

Kartik: 00:08:19

Having said that, we're still try to make it as streamlined as possible,

Kartik: 00:08:23

but, yeah, adoption is definitely, pretty crucial and, you just have to

Kartik: 00:08:26

continuously, you know, keep getting them to use it to remind them how to

Kartik: 00:08:30

use it and, and show them the value.

Kartik: 00:08:32

And that's what, helps with reducing the churn as well.

Kartik: 00:08:35

So it's, it's, yeah, it has its flow on effect if it's not done

Kartik: 00:08:39

correctly and, not done effectively.

Vit Muller: 00:08:42

Yeah.

Vit Muller: 00:08:42

And whilst we would all want to have like the, the economics of scale

Vit Muller: 00:08:46

and do like open office hours and, you know, community, you know, that

Vit Muller: 00:08:51

like a one too many format, it, it's, I'm finding it difficult to

Vit Muller: 00:08:55

get away from like, not having to offer one-to-one as well, because

Vit Muller: 00:09:00

like, it's just, you just get stuck.

Vit Muller: 00:09:02

Right.

Vit Muller: 00:09:03

I wonder if there's like some happy medium or like, have you, have you

Vit Muller: 00:09:05

worked out like the right balance of how many, you know, of what onboarding

Vit Muller: 00:09:09

sessions and where do you, I mean, what have you found that works if.

Kartik: 00:09:13

Yeah.

Kartik: 00:09:14

we, we haven't gone down the route of, group onboarding yet.

Kartik: 00:09:19

I suppose because of our, the, the three main services we do lead generation, we

Kartik: 00:09:24

do the voice ai, which I'm sure we'll talk about, and then we do, well, we haven't

Kartik: 00:09:28

really started the pure SaaS, clients yet.

Kartik: 00:09:32

so I guess maybe when we get the pure SaaS clients, then that's probably

Kartik: 00:09:36

where we would look to implement the group onboarding, the group, you know,

Kartik: 00:09:41

training or, you know, tutorials, open hours or, or open office hours

Kartik: 00:09:44

or, or whatever the case may be.

Kartik: 00:09:46

that's probably a, a future, future plan.

Kartik: 00:09:49

I suppose.

Kartik: 00:09:50

For now, we're focused very much in the done for you space,

Kartik: 00:09:53

so it is quite individualized.

Kartik: 00:09:56

It is quite sort of one-on-one in that sense.

Kartik: 00:09:58

Obviously it's a bit more work and then it means you need to have a bit more of a

Kartik: 00:10:01

team and, and support and, and all that.

Kartik: 00:10:05

But, Look, I mean, I think we've got to a point where we're able to now we've

Kartik: 00:10:11

got a sort of a structure, we've got a process and irrespective of what type of

Kartik: 00:10:16

industry the client is coming from, our process remains the same and the way we

Kartik: 00:10:20

go about the delivery, the onboarding, the you know, configuration and then

Kartik: 00:10:24

the customization is obviously gonna be tailored to the particular business.

Kartik: 00:10:29

But it is a sort of , a process that we've sort of developed over time and is now

Kartik: 00:10:34

starting to be, you know, more efficient.

Kartik: 00:10:36

And then we're always finding ways to tighten that up and see, you know,

Kartik: 00:10:40

what we can and can't do to make it more effective and, and, and save

Kartik: 00:10:44

time, but still keep the quality of the outcome and the output, in tact.

Kartik: 00:10:49

So yeah, it's, it's finding that right balance, it is a juggling act at times.

Kartik: 00:10:52

You kind of gotta do a bit of trial and error, certainly initially anyway.

Kartik: 00:10:57

but yeah, when you start to grow as an agency, as a business, and

Kartik: 00:11:01

then you've got more time to.

Kartik: 00:11:03

Focus on working, on the business rather than in the business.

Kartik: 00:11:07

that then helps and you can then refine all these processes and things like

Kartik: 00:11:10

that, documentation and all that sort of fun admin stuff that we all love doing.

Vit Muller: 00:11:15

Yeah.

Vit Muller: 00:11:15

Yeah.

Vit Muller: 00:11:16

No, absolutely.

Vit Muller: 00:11:17

alright, well let's, let's, talk about the big one.

Vit Muller: 00:11:19

I know that's, for most of us here this year.

Vit Muller: 00:11:21

That's, that's the big opportunity.

Vit Muller: 00:11:23

Voice AI.

Vit Muller: 00:11:25

Voice AI conversation, ai.

Vit Muller: 00:11:27

I know we spoke about it briefly before, but I think we should probably

Vit Muller: 00:11:31

stay on it for a little bit from this topic for the listeners as well.

Vit Muller: 00:11:35

And, yeah, what do we, how do we dive into this?

Vit Muller: 00:11:37

what's working for you right now?

Kartik: 00:11:40

I think for us, what's working is, the, or the main function, is

Kartik: 00:11:45

the outbound calling right now.

Kartik: 00:11:47

Obviously high level doesn't have that.

Kartik: 00:11:50

Yet it's in the works.

Kartik: 00:11:52

it's in the beta version.

Kartik: 00:11:53

And I think I've seen some posts, coming up, about the, the,

Kartik: 00:11:57

the stuff coming, a about it.

Kartik: 00:11:59

finally, yeah, I suppose na natively.

Kartik: 00:12:01

so, but look, I think it's, I think it's healthy competition for them, right?

Kartik: 00:12:04

'cause you know, we're, we're time is money in, in, in this

Kartik: 00:12:07

business, or in any business really.

Kartik: 00:12:09

So those people that, build a platform and, and build a solution

Kartik: 00:12:13

that can integrate with high level to get that capability sooner rather

Kartik: 00:12:17

than later, you know, are, are always gonna be ahead of the curve.

Kartik: 00:12:20

But if high level gets on board eventually, which I'm sure they

Kartik: 00:12:23

will, which, which they're in the process of doing, then,

Kartik: 00:12:26

it's only gonna make it better.

Kartik: 00:12:28

And they'll just keep the other guys on, in check as well to sort of

Kartik: 00:12:33

make them continuously develop their model and their products, right?

Kartik: 00:12:37

So I, there's a place for everyone.

Kartik: 00:12:39

but yeah, certainly the outbound calling has been something that.

Kartik: 00:12:43

Has, helped us and even if we haven't had people necessarily signing up

Kartik: 00:12:50

for it, we, it certainly started the conversations and it certainly

Kartik: 00:12:54

led to other upsell opportunities.

Kartik: 00:12:57

Like we, we've now got to a situation where we're no longer running ads for our

Kartik: 00:13:03

done for you lead generation capability, but rather we are just focusing purely

Kartik: 00:13:08

on the, the voice AI side of it.

Kartik: 00:13:10

And then in the calls, in the demo calls we have, we upsell.

Kartik: 00:13:14

'cause we find out that, oh yeah, actually what else do you guys, do you guys do?

Kartik: 00:13:18

Can you guys help us with our posts or organic post?

Kartik: 00:13:21

Or can you guys help us with, you know, our presence or, you

Kartik: 00:13:24

know, a funnel page or whatever, a chat widget, whatever you want.

Kartik: 00:13:27

Right?

Kartik: 00:13:27

So all the different features within high level that it's got, they now become

Kartik: 00:13:31

upsell opportunities, but the, it's called the lead magnet or the hook, if you

Kartik: 00:13:35

like, is very much the, the voice becomes a lower entry point for them as well.

Kartik: 00:13:41

And then.

Kartik: 00:13:42

It's a much easier conversation

Vit Muller: 00:13:44

so you find that works best leading with the voice

Vit Muller: 00:13:46

AI first, because it's a novelty because people respond to it well.

Kartik: 00:13:51

Yeah.

Kartik: 00:13:51

And I think it's more tangible.

Kartik: 00:13:53

Well, what we've found is when you're trying to sell lead

Kartik: 00:13:55

generation, you are sort of selling a bit of a promise as well.

Kartik: 00:13:58

It's a bit of a, it's a concept.

Kartik: 00:14:00

and you know, unfortunately there's been so many scammers

Kartik: 00:14:03

before us and there still is.

Kartik: 00:14:06

Right?

Kartik: 00:14:06

And so there is, certainly in Australia, there's a natural apprehension to

Kartik: 00:14:10

want to go down this path and, and use agencies like us or whoever

Kartik: 00:14:15

to do this because there a lot of businesses have been burned by scammers.

Kartik: 00:14:19

so that becomes a harder sell.

Kartik: 00:14:21

Right.

Kartik: 00:14:21

And then even the, at the price point is obviously done for your lead

Kartik: 00:14:24

gen, so it's a higher price point.

Kartik: 00:14:27

To start at that higher price point becomes a much harder sell for the

Kartik: 00:14:30

really have to truly sell them the value and, and not everyone's gonna

Kartik: 00:14:34

be, so your sales cycle becomes a lot longer and the chances of you closing

Kartik: 00:14:39

one of those deals is less than if you're getting in a lower entry point.

Kartik: 00:14:44

The risk level becomes lower for the company, for the business as well.

Kartik: 00:14:47

And they're more open to giving it a go.

Kartik: 00:14:50

'cause it's only gonna cost them, you know, a, a small amount and

Kartik: 00:14:53

it's not that much for them to lose if it doesn't work out.

Kartik: 00:14:56

and so then you build the trust, you do the, you, you know, develop

Kartik: 00:15:00

the capability, you build it.

Kartik: 00:15:01

Yeah.

Kartik: 00:15:02

and then they realize that, yeah, actually this is working.

Kartik: 00:15:05

Oh, by the way, can you guys help us with something else?

Kartik: 00:15:09

And then we go in and say, yeah, well we can do your lead gen as well.

Kartik: 00:15:12

'cause calls are great.

Kartik: 00:15:15

Who are you gonna call if you don't have any leads?

Kartik: 00:15:16

Right?

Kartik: 00:15:17

So it's, it's, you know, we can do the whole thing for you that then now

Kartik: 00:15:20

you be, you've got a full, you know, 360 system that's being implemented.

Kartik: 00:15:24

So that's worked for us and we, it's taken a bit of time for

Kartik: 00:15:27

us to figure that out, I guess.

Kartik: 00:15:30

you know, we've sort of now, you know, we've been doing this for just over 12

Kartik: 00:15:33

months now, and I think really in the last three months is when we've kind

Kartik: 00:15:37

of cracked that code, so to speak.

Kartik: 00:15:39

I mean, this is what's working for us.

Kartik: 00:15:40

Obviously, it doesn't mean that it's gonna work for everyone and each agency

Kartik: 00:15:43

will have their own, own strategies and own own ways to go about things.

Kartik: 00:15:47

But yeah, this is certainly what's, what's working for us.

Vit Muller: 00:15:50

Yeah, there are many.

Vit Muller: 00:15:51

I mean, there's one, oh, I don't know, I forgot the name, but

Vit Muller: 00:15:54

I know they were really big.

Vit Muller: 00:15:55

they were selling, like a lifetime thing.

Vit Muller: 00:15:59

but that, that, that's because they had like a really good deal at the beginning.

Vit Muller: 00:16:03

They, they, they struck up deal high level where they were selling.

Vit Muller: 00:16:07

Lifetime deal, but really all they got was just the CRM, just the contacts and

Vit Muller: 00:16:15

all the other features stripped off.

Kartik: 00:16:17

Right.

Vit Muller: 00:16:17

they were doing the peeling the onion thing.

Vit Muller: 00:16:20

So slowly, you know, hey, hey, would you like this feature?

Vit Muller: 00:16:23

And then that's only this much.

Vit Muller: 00:16:25

And then this one's only this much.

Vit Muller: 00:16:26

This one's only 10 bucks.

Vit Muller: 00:16:27

This one's only So interesting model as well.

Vit Muller: 00:16:30

at the end, probably end up paying hundreds of dollars for a

Vit Muller: 00:16:33

subscription on, on all the features.

Vit Muller: 00:16:35

but I mean, going back to adoption, not a bad model when you're trying to make

Vit Muller: 00:16:39

sure that people don't get distracted of everything and then just slowly get them

Vit Muller: 00:16:43

focused on one thing, get them winning one thing, and then slowly add another thing.

Vit Muller: 00:16:47

so it is like figuring out that, like that code, right?

Vit Muller: 00:16:52

How do we crack the code?

Vit Muller: 00:16:53

How do we make it the most, seamless?

Vit Muller: 00:16:56

So the offer is.

Vit Muller: 00:16:59

just the offer, but also the delivery of it and how it gets, how

Vit Muller: 00:17:03

it gets, taken up by the customer as well in a most effective way.

Vit Muller: 00:17:06

It's a, it's a bit of a science because I, none of that, none of

Vit Muller: 00:17:10

that is what I thought it would be.

Vit Muller: 00:17:11

Right.

Vit Muller: 00:17:12

You look at high level, I like, this is bloody awesome.

Vit Muller: 00:17:14

Like, and I'm nerd, right?

Vit Muller: 00:17:15

I'm like, this is amazing.

Vit Muller: 00:17:17

Everybody will want it.

Vit Muller: 00:17:18

But then yeah, it's like the reality is slightly different.

Vit Muller: 00:17:21

'cause not everybody is as nerdy and not everybody is like, I want it all.

Kartik: 00:17:26

Yeah.

Kartik: 00:17:26

And also there's there, there are different platforms that do

Kartik: 00:17:30

different things for different businesses or different people, right?

Kartik: 00:17:34

So you've got.

Kartik: 00:17:35

you know, financial services, specific platforms, CRMs, you've

Kartik: 00:17:39

got dental specific CRMs, you've got medical CRMs and, and, and they're

Kartik: 00:17:43

already using all this sort of stuff.

Kartik: 00:17:45

but then one of the challenges that we see, which I'm sure many others

Kartik: 00:17:48

see as well, is that how do you then integrate with their existing CRM?

Kartik: 00:17:53

'cause they don't really want to change that.

Kartik: 00:17:56

And a lot of businesses are reluctant to change and, but

Kartik: 00:18:00

they still want the capability.

Kartik: 00:18:02

They just can't have it plugged into their CRM.

Kartik: 00:18:05

So then it becomes a custom inter integration and then that becomes a

Kartik: 00:18:09

whole different, conversation altogether.

Kartik: 00:18:10

Right?

Kartik: 00:18:11

And so then we started to get into development and, and, and, and this,

Kartik: 00:18:14

that, and, and whatnot because.

Kartik: 00:18:17

yeah.

Kartik: 00:18:17

And then, then there's a, you know, commercial aspect of it.

Kartik: 00:18:20

Is it worth it?

Kartik: 00:18:20

Is it worth the effort?

Kartik: 00:18:21

Are we gonna get enough, more about it, more opportunities to do this?

Kartik: 00:18:25

And, how much time and investment do you want to go to

Kartik: 00:18:28

go down that path and whatnot.

Kartik: 00:18:29

So you are opening up a whole can of worms,

Vit Muller: 00:18:31

Yeah.

Vit Muller: 00:18:32

And how do, how do you, how do you price it?

Vit Muller: 00:18:34

How do you quote it to the client?

Vit Muller: 00:18:35

Is that something they're gonna be super excited about, or is it more of a, you

Vit Muller: 00:18:39

know, just something that we have to have in order for, for them to work with us?

Vit Muller: 00:18:41

It's, yeah.

Kartik: 00:18:42

yeah, well, that's it, right?

Kartik: 00:18:44

And then, because you, you talk, when you start talking custom integrations, well

Kartik: 00:18:47

then, you know, sky's the limit, right?

Kartik: 00:18:49

Because, how do you, you can't really, I guess, commoditize that,

Kartik: 00:18:53

like high level is doing because it's not really a subscription anymore.

Vit Muller: 00:18:57

Yeah, you gotta have to have your own.

Kartik: 00:18:58

specific things that you're looking for, right?

Kartik: 00:19:00

So

Vit Muller: 00:19:01

Yeah.

Vit Muller: 00:19:01

Yeah,

Kartik: 00:19:02

makes it more complex.

Vit Muller: 00:19:04

There are, there are ways to minimize the cost as much as you can,

Vit Muller: 00:19:07

like having your own private N8N server.

Vit Muller: 00:19:10

but you still pay for the API, for, for, depends what you've connected

Vit Muller: 00:19:13

to it, whether it's Yeah, how do you rebuild right, to do that.

Vit Muller: 00:19:17

so that's, yeah, that's definitely on the more advanced technical side of things.

Vit Muller: 00:19:23

Sometimes you just can't get away.

Vit Muller: 00:19:25

I do have to say though, Just recently I started to look at,

Vit Muller: 00:19:28

oh, just for the service industry.

Vit Muller: 00:19:29

I've just been looking at some options 'cause we've been helping out clients

Vit Muller: 00:19:33

who use, you know, household Pro or they use ServiceTitan or Service Mate.

Vit Muller: 00:19:38

And it's same thing like you just said.

Vit Muller: 00:19:40

You know, like they, they're so entrenched using that, that

Vit Muller: 00:19:44

it's really hard to switch over.

Vit Muller: 00:19:46

however, I just discovered about a couple of months ago, this,

Vit Muller: 00:19:50

this, vendor called, field Tasker.

Vit Muller: 00:19:54

Have you heard

Kartik: 00:19:54

I haven't heard of, I haven't heard.

Vit Muller: 00:19:56

Field, field Tasker, I think Field I. Anyway, it's

Vit Muller: 00:19:59

been built for service-based industry, so it's got GPS tracking.

Vit Muller: 00:20:03

Of your drivers, you can assign jobs and who's gonna go where on the day.

Vit Muller: 00:20:09

and it's fully built on top of high level.

Vit Muller: 00:20:11

So it's not using, it's not trying to build its own CRM, it's only building

Vit Muller: 00:20:16

the things that high level doesn't have.

Vit Muller: 00:20:18

But then when it comes to database, it's basically piggybacking of high levels one.

Vit Muller: 00:20:23

So we install it as a custom manual link and you could offer that to

Vit Muller: 00:20:29

plumbers, electricians, everybody.

Vit Muller: 00:20:31

So I, yeah, highly recommend you guys.

Vit Muller: 00:20:34

Check it out.

Vit Muller: 00:20:35

I'll put it in the show notes anyway, just, just, yeah, something

Vit Muller: 00:20:37

to, to share on that one 'cause it's, could be interesting.

Vit Muller: 00:20:41

so voice ai.

Vit Muller: 00:20:42

Yeah.

Vit Muller: 00:20:42

outbound voice.

Vit Muller: 00:20:43

Ai, that's a big one because, you know, with inbound and all that, it's, you

Vit Muller: 00:20:47

know, you put money, you generate ads and all that, but you still kind of, you

Vit Muller: 00:20:51

kind of relying on the markets, right?

Vit Muller: 00:20:52

And, and how well the brand is gonna resonate with them.

Vit Muller: 00:20:58

Outbound.

Vit Muller: 00:20:58

It's like, like if you want it to be proactive and it's, you know, you

Vit Muller: 00:21:03

wanted to pick an option on how you can proactively reach out, it's like,

Vit Muller: 00:21:07

it's almost like there couldn't be a better option 'cause it's automated.

Vit Muller: 00:21:11

You could trigger it based on a, on a, on a particular condition.

Vit Muller: 00:21:15

So you can automate it, you can still have your, potentially even your own voice if

Vit Muller: 00:21:19

you clone your own voice through 11 labs.

Vit Muller: 00:21:22

And it has context with if, if you do it well, it can have a

Vit Muller: 00:21:27

context of past conversations and you can do this at scale.

Kartik: 00:21:32

Yeah.

Vit Muller: 00:21:33

So what's been, what's been your experience with this?

Vit Muller: 00:21:36

'cause I haven't tapped into the outbound just yet and I wonder, I

Vit Muller: 00:21:39

think a lot of people haven't yet.

Vit Muller: 00:21:41

How are people responding to, like the actual contacts responding to it?

Vit Muller: 00:21:45

And what would be like a good use cases that you find are working?

Kartik: 00:21:49

Yeah.

Kartik: 00:21:49

So, it's been received pretty well.

Kartik: 00:21:52

you know, certainly people, the, the, the simplest use case would be just

Kartik: 00:21:58

not being able to find time to call your leads or follow up on leads just

Kartik: 00:22:04

because, you know, everybody has their businesses to run and, you know, life

Kartik: 00:22:09

gets in the way and business gets in the way and , and you just don't have

Kartik: 00:22:12

time to follow up on leads, right?

Kartik: 00:22:14

So this functionality or this capability, takes that on, does it for you.

Kartik: 00:22:21

and to your point, you can set workflows, you can set triggers, you

Kartik: 00:22:24

space it out as much as you want, however, however, which way you want.

Kartik: 00:22:28

It has the capacity and the capability to be able to do that, with, with

Kartik: 00:22:33

really no limitations, more or less.

Kartik: 00:22:36

you know, I think even with voices now, you could probably do it out

Kartik: 00:22:39

more than just English as well.

Kartik: 00:22:41

if, as long as you can import the voices or you could, you know, clone your voices

Kartik: 00:22:44

or whatnot or get the right prompts.

Kartik: 00:22:46

So yeah, it's, it's, it's pretty crazy as to what it is capable of doing.

Kartik: 00:22:52

And I mean, the biggest thing that helps businesses is just save time and money.

Kartik: 00:22:59

I mean, that's ultimately what a business owner is always looking at.

Vit Muller: 00:23:03

Yep.

Kartik: 00:23:03

does that for you.

Kartik: 00:23:05

the outbound even more so than the inbound.

Kartik: 00:23:06

Inbound to your point, yeah.

Kartik: 00:23:07

You're still, yes, it saves time and money, but you're still reliant on people

Kartik: 00:23:12

actually calling into your business.

Kartik: 00:23:14

Right.

Kartik: 00:23:15

So with Inbound, you kind of need.

Kartik: 00:23:18

You know, a cheap plug here, but you've gotta need the lead

Kartik: 00:23:20

gen attached to that because, to attract people to come and call you.

Kartik: 00:23:24

Whereas if you're outbound, you would expect that you've got a list of

Kartik: 00:23:28

names or leads that are ready that you want to start to reach out to.

Kartik: 00:23:31

You know, whether that's cold calling or whether that's just warm leads,

Kartik: 00:23:36

that, you know, you just need to, you can just set that up so it just does

Kartik: 00:23:40

it for you and starts to ring and, and contact people and, and it just

Kartik: 00:23:43

makes it so much more simpler for, for businesses to, to get on board.

Kartik: 00:23:47

So, yeah, people are certainly really interested in that.

Kartik: 00:23:49

We find that people in the real estate sector are, are really keen about that,

Vit Muller: 00:23:53

Yeah.

Vit Muller: 00:23:53

I.

Kartik: 00:23:54

they'll have heaps of leads to follow up and contact, right.

Kartik: 00:23:57

So, yeah, that's what we find is, is quite common.

Vit Muller: 00:24:01

Yeah, I did spoke to a couple of real estate guys

Vit Muller: 00:24:03

a couple of weeks back date.

Vit Muller: 00:24:04

They're like, do you have it?

Vit Muller: 00:24:05

Do you have it?

Vit Muller: 00:24:05

Can we have it?

Vit Muller: 00:24:06

Like, let me get back to you.

Vit Muller: 00:24:08

I just wanna do a bit more research on the legalities and,

Vit Muller: 00:24:12

you know, and how to do this.

Vit Muller: 00:24:14

Right, because it's so new.

Vit Muller: 00:24:15

Right.

Vit Muller: 00:24:15

Still reasonably new.

Vit Muller: 00:24:18

you mentioned cold calling and you mentioned following up warm lights.

Vit Muller: 00:24:22

so cold calling.

Vit Muller: 00:24:23

How does that work?

Vit Muller: 00:24:24

Like, do people get pissed off that they, they've been called by ai.

Vit Muller: 00:24:28

What's the percentage of people, what's the result on those?

Kartik: 00:24:33

Yeah, look, to be honest, we don't encourage it.

Kartik: 00:24:35

I mean, we can't, to a degree, co control that because we don't really dictate

Vit Muller: 00:24:41

I.

Kartik: 00:24:42

how businesses run their business.

Kartik: 00:24:45

I guess, we, we encourage people to not use it for cold calling, and I

Kartik: 00:24:50

suppose we do have, you know, at the end of the day, they're paying by, or

Kartik: 00:24:54

how we do it is that they're paying by.

Kartik: 00:24:57

Usage.

Kartik: 00:24:57

Right.

Kartik: 00:24:58

So, um, in terms of the cold call, I think I, I think it's even like not

Kartik: 00:25:04

even legal in Australia, to cold call.

Kartik: 00:25:06

And there's obviously, there's legislations around it and, and whatnot.

Kartik: 00:25:09

So, we don't encourage it.

Kartik: 00:25:11

and so we try to, I guess, cap that by the, the, you know,

Kartik: 00:25:15

pricing tier models that we have.

Kartik: 00:25:16

And so it sort of gives people a bit more, control o over that, but also the,

Kartik: 00:25:22

from the workflow perspective, right?

Kartik: 00:25:23

You know, if you are, if you've got a, if you are sort of spacing it out and

Kartik: 00:25:27

you're not sort of bombarding people and, and whatnot, that, that, also helps too.

Kartik: 00:25:31

But in terms of adoption of the actual voice itself, I mean, look, the voices

Kartik: 00:25:36

are getting better and better, right?

Kartik: 00:25:37

So it, it's, becoming less, it's becoming more and more realistic.

Kartik: 00:25:41

You know, I, I think that's all, like anything, anything AI related,

Kartik: 00:25:45

it's all in the prompt and how well you can, how well you can prompt it.

Kartik: 00:25:48

so yeah, it, it's, it is, the cold calling thing is, is still, a, a

Kartik: 00:25:56

problem in, in the industry, I think.

Kartik: 00:25:58

no one likes a cold call, including I'm sure yourself and myself, right.

Kartik: 00:26:03

so that's a problem.

Kartik: 00:26:05

So yeah, we generally, we, well we don't really encourage our clients

Kartik: 00:26:08

and then, and prospects to, to use it as a cold calling mechanism.

Kartik: 00:26:12

but you know, so there's so much we can control, I suppose.

Vit Muller: 00:26:15

Because obviously, I mean, this comes with a cost, right?

Vit Muller: 00:26:17

And there's, unlike SMS like a database reactivation, when you

Vit Muller: 00:26:22

can kind of, you know, structure it, you know, it's probably at most

Vit Muller: 00:26:25

maybe five SMS messages per contact, you can kind of budget for it.

Vit Muller: 00:26:29

With voice ai, you never know, like if somebody picks up that

Vit Muller: 00:26:31

call, depends how you configure it.

Vit Muller: 00:26:33

But if you set your limits to like 10 minutes tops for the calls, well

Vit Muller: 00:26:37

that's a 10 minutes phone call.

Vit Muller: 00:26:39

That's a, that's quite, that can get quite expensive if you

Vit Muller: 00:26:41

do 10 minutes call per person.

Vit Muller: 00:26:43

so that's, you really gotta be careful who you're gonna use this for, right?

Vit Muller: 00:26:48

so yeah, I think using it for warm lates, paid ads following, following

Vit Muller: 00:26:54

up, even following up with existing customers is definitely a good use case.

Vit Muller: 00:26:58

yeah.

Vit Muller: 00:26:59

So you, do you do this all through high level or do you use a third party?

Kartik: 00:27:04

we don't use, we don't use high level, for this.

Kartik: 00:27:06

I mean, it's integrated into our level.

Kartik: 00:27:07

We use Assistable.

Kartik: 00:27:09

as the, as a platform, for, in, in both inbound and outbound.

Kartik: 00:27:13

But, but obviously specifically outbound, we're actually also now using the

Kartik: 00:27:16

conversational AI within accessible two.

Kartik: 00:27:18

So,

Vit Muller: 00:27:19

Yeah.

Kartik: 00:27:20

you know, we sort of consolidated that and we were previously using

Kartik: 00:27:23

CloseBot , but, I mean, I'm assuming I can drop all these, names by the

Kartik: 00:27:27

way, if, if you beep it out, if I can't, in, in the, in the editing.

Kartik: 00:27:30

But, so yeah, so we, we use Assist now for both the, the voice and the, and,

Kartik: 00:27:35

and the conversational ai, functionality.

Kartik: 00:27:38

And it's been working pretty well.

Kartik: 00:27:39

you know, as I said, certainly.

Kartik: 00:27:42

That the, the platform is really straightforward, and a very simple,

Kartik: 00:27:46

more or less straightforward to use, the prompting as well.

Kartik: 00:27:49

The one thing I really like is that it actually, you know, like GPT, you

Kartik: 00:27:53

punch in a couple of sentences and it just creates the prompt for you.

Kartik: 00:27:57

you can just sort of go in and tweak it.

Kartik: 00:27:58

That's what I thought was pretty awesome.

Kartik: 00:28:00

So really anybody can do it, right?

Kartik: 00:28:02

You, you don't need to be an expert.

Kartik: 00:28:04

And, and, and obviously the better you are as an expert, you know, you can make

Kartik: 00:28:08

it more advanced and fancy and specific, but a anyway can pick it up and, and

Kartik: 00:28:13

create a prompt and it'll just spit out the full configuration for, for the

Kartik: 00:28:18

bot, which is, which is pretty amazing.

Kartik: 00:28:20

So, yeah, we've found that it's worked pretty well for us.

Kartik: 00:28:24

It obviously integrates really well with high level and, yeah, and then

Kartik: 00:28:27

you can sort of click, you can just, you know, have it as a, I think it's

Kartik: 00:28:31

called a web hook inside of, high level.

Kartik: 00:28:33

So you can, you don't even have to keep opening up the.

Kartik: 00:28:36

a separate, site for it.

Kartik: 00:28:37

It's all in the one, in the one view.

Kartik: 00:28:39

So yeah, it's been, it's been pretty awesome for us.

Kartik: 00:28:42

you know, there's obviously tweaks and challenges and things that, that

Kartik: 00:28:45

always come up naturally when you, it's a new product, it's a new, capability.

Kartik: 00:28:50

You're always gonna get those minor bugs and whatnot.

Kartik: 00:28:53

But yeah, that's just technology, I guess.

Kartik: 00:28:56

Right?

Kartik: 00:28:57

It is what it is.

Vit Muller: 00:28:58

Yeah.

Vit Muller: 00:28:59

I mean, there's a lot of, lot of, different vendors in the market.

Vit Muller: 00:29:02

and the good thing about all that is that it is speeding up.

Vit Muller: 00:29:06

It's speeding up the advancement because sometimes high level is a

Vit Muller: 00:29:09

little bit slower on certain things.

Vit Muller: 00:29:11

So I, I know that assist right now, it's taking, There's a

Vit Muller: 00:29:14

lot of interest going for it.

Vit Muller: 00:29:15

I mean, we use it as, as well.

Vit Muller: 00:29:18

That's just why you were laughing because we both notify, we already know that.

Vit Muller: 00:29:21

but for the listeners, right?

Vit Muller: 00:29:23

yeah.

Vit Muller: 00:29:23

So yeah, it's pretty, it's pretty cool.

Vit Muller: 00:29:26

that's all I gotta say about that.

Vit Muller: 00:29:27

You guys could check it out.

Vit Muller: 00:29:28

Should , check it out.

Vit Muller: 00:29:29

that's not to say that High level is bad.

Vit Muller: 00:29:31

I mean, they've got pretty solid, you know, foundation for voice

Vit Muller: 00:29:34

AI and conversation AI as well.

Vit Muller: 00:29:36

so for basic use cases, I think out of the box is great, as well.

Vit Muller: 00:29:40

Yeah.

Vit Muller: 00:29:41

, voice ai, very, very, interesting.

Vit Muller: 00:29:44

let's gonna talk to you about high level, what about high level

Vit Muller: 00:29:48

originally grabbed your attention?

Kartik: 00:29:51

I think what originally grabbed my attention was the simplicity of it.

Kartik: 00:29:56

just the ease of use and how, yeah, everything is just like right there.

Kartik: 00:30:02

So it's easy to use.

Kartik: 00:30:03

I mean, I've used CRMs before.

Kartik: 00:30:04

I've used Salesforce, HubSpot, in, in the corporate world.

Kartik: 00:30:07

But yeah, there's something that's simple and you can do so much with it, so much

Kartik: 00:30:12

more with it than, than most other CRMs.

Kartik: 00:30:15

And you don't have to pay for anything else.

Kartik: 00:30:17

You've got it all in one spot.

Kartik: 00:30:18

So, yeah.

Kartik: 00:30:19

But the simplicity and ease of use, I think is, was the biggest thing.

Vit Muller: 00:30:24

Yeah.

Vit Muller: 00:30:24

Yeah.

Vit Muller: 00:30:25

would you consider yourself like a bit of a nerd?

Vit Muller: 00:30:27

Like do you spend time to like look at the latest features, highlight,

Vit Muller: 00:30:31

release, or you focus more on strategy?

Kartik: 00:30:34

Absolutely not a nerd.

Kartik: 00:30:35

so, I, yeah, I focus more on how we can sort of run and grow the

Kartik: 00:30:41

business, and leave the nerdy stuff to the tech team that, the experts

Kartik: 00:30:46

will look after all that for us.

Kartik: 00:30:47

yeah, I'm just very much about the, the growth of the, the business and, you know,

Kartik: 00:30:52

from the sales side and, and what are the products or what are the solutions

Kartik: 00:30:55

we can, implement, in there and what are solutions we can actually deliver.

Kartik: 00:31:00

And, and sell is sort of where I come into the picture.

Vit Muller: 00:31:05

Nice.

Vit Muller: 00:31:05

Awesome.

Vit Muller: 00:31:06

So if you were to start, today from scratch, how would you do it?

Kartik: 00:31:12

as a start again, you mean?

Vit Muller: 00:31:13

Mm-hmm.

Vit Muller: 00:31:14

Like your agency, what?

Kartik: 00:31:17

Yeah.

Kartik: 00:31:17

Okay.

Kartik: 00:31:17

so if I was to start again, and I mean, to be honest, I feel like we're

Kartik: 00:31:22

continuously doing that every day, in inadvertently, but I think if I

Kartik: 00:31:26

was to start again, I would start with, going down the SaaS route.

Kartik: 00:31:32

Like I feel like that's something that we've, laid to the party there where

Kartik: 00:31:35

we're actually not at the party yet.

Kartik: 00:31:37

We still haven't really truly done it.

Kartik: 00:31:39

so I think I would sort of start with that and just go very

Kartik: 00:31:43

simple and straightforward and not sort of over complicate it.

Kartik: 00:31:47

and maybe not go down the done for you route and just, you know, be,

Kartik: 00:31:52

have a more of a hands off approach.

Kartik: 00:31:54

'cause then you can focus on, you know, scaling that, more.

Kartik: 00:31:59

The other side I would say if, if I can is, to, to go down the

Kartik: 00:32:03

content route and do more content.

Kartik: 00:32:05

And I feel like that's something that we haven't done enough of within the paid

Kartik: 00:32:09

ads side of it, but more the organic content and, you know, building that sort

Kartik: 00:32:13

of community and, and, and really, you know, becoming, an expert user in it so

Kartik: 00:32:19

that we can then we, I guess, teach and, or not teach, but more just, you know,

Kartik: 00:32:24

promote and talk about the features and that inadvertently helps you sell as well.

Kartik: 00:32:29

So they're probably the two things I would say I would do.

Vit Muller: 00:32:33

almost like the, the strategy of all the, all the big affiliate

Vit Muller: 00:32:37

marketers, what they do for high level, they, they are doing really well.

Vit Muller: 00:32:41

one of the things that I've found for myself over the last four years has always

Vit Muller: 00:32:44

been this interesting conundrum is like.

Vit Muller: 00:32:47

You know, dip your toes in a little bit of the affiliate side,

Vit Muller: 00:32:50

but then like, you know, should I just do SaaS or should just do it?

Vit Muller: 00:32:54

And you just keep, you know, trying things.

Vit Muller: 00:32:56

Obviously I'm not, I'm not trying any of these things anymore.

Vit Muller: 00:32:59

I've kind of settled on just focus, focusing my SaaS and, but yeah, every

Vit Muller: 00:33:03

now and then you look at it like these, some of these affiliates like on the

Vit Muller: 00:33:08

leaderboard that started, you know, maybe three years ago of a YouTube

Vit Muller: 00:33:12

channel and that's all they do.

Vit Muller: 00:33:13

well done.

Vit Muller: 00:33:14

Like congrats to them.

Vit Muller: 00:33:15

'cause that's, not a bad, not a bad model either.

Vit Muller: 00:33:18

And I think it's gonna be tougher now if somebody wanted to do, to get into that

Vit Muller: 00:33:22

'cause there's so much more competition.

Vit Muller: 00:33:24

but,

Kartik: 00:33:24

Yep.

Kartik: 00:33:25

Yep.

Kartik: 00:33:25

Absolutely.

Kartik: 00:33:26

Yeah.

Kartik: 00:33:26

I think the affiliate side of things.

Kartik: 00:33:28

Is becoming will become harder and harder is becoming harder and harder.

Kartik: 00:33:32

Like it's just, because I think we mentioned, you talked about it

Kartik: 00:33:35

before, that more and more people are discovering high level and they

Kartik: 00:33:40

can recognize it when they see it.

Kartik: 00:33:42

And so to become an affiliate of it, you know, you really kind of

Kartik: 00:33:46

need to do something different, I guess to, to integrate this.

Kartik: 00:33:49

'cause there's so many people doing the same thing now.

Kartik: 00:33:51

It, it becomes, a lot more competitive.

Kartik: 00:33:53

And then, you know, you need to come up with something that's out of the box to

Kartik: 00:33:57

that it's, that's not there that, people can, can tap into to help you grow.

Vit Muller: 00:34:04

yeah, yeah.

Vit Muller: 00:34:06

Hey, Karthik, we've got this segment called, 3 under 3, which is basically

Vit Muller: 00:34:11

where we share like three impactful stories in under three minutes,

Vit Muller: 00:34:14

or one story, one minute each.

Vit Muller: 00:34:17

And it's about sharing, a story or one of the clients that you may

Vit Muller: 00:34:20

have, worked with, helped them out.

Vit Muller: 00:34:23

Improve something in their business, but as a result of that improvement,

Vit Muller: 00:34:26

what impact this had on their lifestyle.

Vit Muller: 00:34:30

would you be keen to share one story like that?

Kartik: 00:34:34

yeah.

Kartik: 00:34:35

Yeah, I can um, I can do that.

Kartik: 00:34:38

Yeah, that should be, that should be fine.

Kartik: 00:34:40

so we had a client come to us.

Kartik: 00:34:44

they were a, a buyer's agency, I guess, or the buyer's agent.

Kartik: 00:34:48

They were a buyer's agent.

Kartik: 00:34:49

They were doing it part-time.

Kartik: 00:34:51

'cause they were still sort of doing their day job.

Kartik: 00:34:52

And so this is a bit of a side hustle, trying to get it off the ground.

Kartik: 00:34:56

came to us to help us with some, you know, generating more leads, more

Kartik: 00:35:00

buyers, I suppose, and, us Yeah, with our process we were able to, yeah, help

Kartik: 00:35:06

them really grow or get more leads.

Kartik: 00:35:08

And then they even closed, I think, I think we generated maybe.

Kartik: 00:35:12

30 leads in the first month that they started with us.

Kartik: 00:35:15

And, you know, they closed five, five or six of those pretty much now that

Kartik: 00:35:21

they've now, you know, left their full-time job on the, and the aspires

Kartik: 00:35:25

agency has now become their full-time gig.

Kartik: 00:35:27

So they're running the business now and they're growing strength and

Kartik: 00:35:29

strength and strength and, you know, we're continuously working with them

Kartik: 00:35:33

to, to generate, you know, leads and, and qualified leads for them.

Kartik: 00:35:36

So, that's been a really good news story for, for, for us, but also more

Kartik: 00:35:41

importantly for them, maybe the person's been able to not have to worry about

Kartik: 00:35:45

working their full-time job anymore, and they're just focused purely on the, the

Kartik: 00:35:49

ba side of things and, yeah, sounds like they're doing, pretty well and they're

Kartik: 00:35:52

pretty happy and they got more time back in their day, which is, which is

Kartik: 00:35:55

what the ultimate goal is for everyone.

Kartik: 00:35:56

Right.

Kartik: 00:35:57

So, that's, financial freedom, is, is, is what they're, what they've gained.

Kartik: 00:36:00

So yeah, that's been something that we've been pretty, happy with and, and

Kartik: 00:36:03

they're proud to be able to help them.

Vit Muller: 00:36:06

That's awesome.

Vit Muller: 00:36:06

And you, you had a background in, real estate as well from my memory as well,

Vit Muller: 00:36:10

the last time we talked about it,

Kartik: 00:36:11

I, well, I, don't have a background in real estate.

Kartik: 00:36:14

I've got a passion for real estate.

Kartik: 00:36:16

I suppose I'm also at the moment doing some work in the real estate space as

Kartik: 00:36:20

well, myself outside of the agency just because, you know, we, we've always

Kartik: 00:36:24

got so much time on our hands, right?

Kartik: 00:36:26

Not really.

Kartik: 00:36:27

so, I do a bit of work in, in that space, but, yeah, it's more of out

Kartik: 00:36:30

of passion more than anything else.

Kartik: 00:36:32

I haven't really, we, we've served a lot of real estate

Kartik: 00:36:34

customers and, and we still do.

Kartik: 00:36:35

but, yeah, never really, had a career in that as such.

Kartik: 00:36:39

but it's always been a passion probably to buy in property and

Kartik: 00:36:42

real estate, certainly in Australia.

Vit Muller: 00:36:45

just Australia.

Vit Muller: 00:36:46

Have you ever thought about like, you know, these arts coming out from

Vit Muller: 00:36:49

Dubai, all these fancy, futuristic

Kartik: 00:36:52

Yeah, I, I have thought about it.

Kartik: 00:36:53

Dubai, Bali, you know, India, I've, I've always thought about it.

Kartik: 00:36:57

I keep every time getting tempted about these ad when these ads pop up

Kartik: 00:37:01

and I sort of fill out the details and then someone contacts me and I just

Kartik: 00:37:04

can't, I'm just too busy to pick up the phone and they just kind of, I, I,

Kartik: 00:37:07

I then realize why have I signed up?

Kartik: 00:37:09

But then it's a good, use case for me 'cause that's exactly what we do, in

Kartik: 00:37:14

our agency when we do lead gen, right?

Kartik: 00:37:15

So, it's always good to be on the other side just to kind of

Kartik: 00:37:19

see what other people are doing.

Kartik: 00:37:20

And, it helps us with our, strategies and approaches too.

Kartik: 00:37:22

So, you know, that's the silver lining in all of this.

Kartik: 00:37:26

It's not too bad, I suppose.

Vit Muller: 00:37:28

Yeah.

Vit Muller: 00:37:29

Hey guys, listening, just to, get into the picture of this, so that three under three

Vit Muller: 00:37:34

segment that we have that's also available for you guys, if you're listening, if

Vit Muller: 00:37:37

you are, you know, if you've just done amazing piece of work for a client and

Vit Muller: 00:37:42

you wanna share, that, to, to, you know, to the world, then you absolutely can.

Vit Muller: 00:37:47

if you head over to highlevelexperience.com/yourstory,

Vit Muller: 00:37:54

you can submit a little form there.

Vit Muller: 00:37:56

just make a little audio recording and just mention your name, then we

Vit Muller: 00:38:00

agency and, you know, the customer or client that you helped and how,

Vit Muller: 00:38:06

what's the, what was the result?

Vit Muller: 00:38:08

What was the impact for them?

Vit Muller: 00:38:10

that would be brilliant because I can then, you know, feature it in one of

Vit Muller: 00:38:13

our next episodes and everybody wins.

Vit Muller: 00:38:16

back to you, Karthik.

Vit Muller: 00:38:17

what do you wish you had known when you started your agency?

Kartik: 00:38:21

Oh, how long have you got?

Kartik: 00:38:23

it's, heaps.

Kartik: 00:38:24

I wish I would've known about high level first of all.

Kartik: 00:38:28

so I got introduced to a high level through another person, who was

Kartik: 00:38:32

running a course about how to do, you know, lead gen and paid ads, and then

Kartik: 00:38:38

connected with high level and whatnot.

Kartik: 00:38:39

And at the time I didn't really truly understand high level enough.

Kartik: 00:38:44

I was more focused on the, the paid ads and the lead gen side of things.

Kartik: 00:38:48

but had I known about high level, had I come across it before, I think,

Kartik: 00:38:52

as I mentioned before, I think we would've, our strategy would've been.

Kartik: 00:38:56

Completely different perhaps in terms of how to set up and grow this business.

Kartik: 00:39:00

And who knows, I may have been a bot.

Kartik: 00:39:02

I could have been a diamond SaaS by now.

Kartik: 00:39:04

I reckon that maybe not, but, that's, that's a bit, that's a bit much.

Kartik: 00:39:07

But, yeah, I, I think that would be the, the biggest thing had I known about high

Kartik: 00:39:11

level first and before anything else.

Kartik: 00:39:16

I, I reckon I probably could have saved some cash with the

Kartik: 00:39:18

training from the training as well.

Kartik: 00:39:19

and just taught myself that, you know, it's all, it's all in,

Kartik: 00:39:22

it's a lot easier in hindsight.

Kartik: 00:39:24

And the silver lining is that, it's opened me up to, an amazing high

Kartik: 00:39:29

level Australian high level community.

Kartik: 00:39:31

so met so many people that have, really helped me and provided advice and continue

Kartik: 00:39:35

to do, which, which has been fantastic.

Kartik: 00:39:37

So, yeah, you know, there's always silver lining and everything, I suppose.

Vit Muller: 00:39:41

Yeah, absolutely.

Vit Muller: 00:39:42

And that's a good, that's a good point you make, like with the community.

Vit Muller: 00:39:45

I, I've been to Level Up Summit recently, been to Sydney, to the SaaS preneur,

Vit Muller: 00:39:51

and every time, you know, whether it's that or we hang out with people from the

Vit Muller: 00:39:55

industry, everybody is pretty friendly.

Vit Muller: 00:39:58

Everybody's, happy to help and share and, and help each other out.

Vit Muller: 00:40:02

And that's, It's kind of unique.

Vit Muller: 00:40:03

not, not that, no, not that common in most industries.

Vit Muller: 00:40:07

everybody's out, you know, for themselves.

Vit Muller: 00:40:09

And, I'm not, I mean, you are my competitor.

Vit Muller: 00:40:12

I mean, this is a good case in point, right?

Vit Muller: 00:40:14

In a way, we're not that far off.

Vit Muller: 00:40:16

I'm in Canberra, in Sydney, right?

Vit Muller: 00:40:17

So like,

Kartik: 00:40:18

Yeah.

Vit Muller: 00:40:19

but you know, there's something to say that like, you know,

Vit Muller: 00:40:22

realizing there's the opportunity's big enough, marketplace is big enough, and

Vit Muller: 00:40:26

sometimes collaboration, or oftentimes collaboration, can produce better

Vit Muller: 00:40:32

outcomes, like for everybody as opposed to trying to do it all your on your own.

Vit Muller: 00:40:36

So yeah, if

Kartik: 00:40:38

Yeah, absolutely.

Vit Muller: 00:40:40

if you're thinking that you know, you, you just need to do it your

Vit Muller: 00:40:44

own thing, you don't talk to anybody.

Vit Muller: 00:40:46

You can, you totally can.

Vit Muller: 00:40:48

but I tell you, if you reach out, there are many people in the community who are

Vit Muller: 00:40:52

way ahead and they're willing to help out.

Vit Muller: 00:40:56

you know, take that advantage, take that opportunity to learn faster.

Vit Muller: 00:40:59

'cause it's a shortcut, right?

Vit Muller: 00:41:00

It's a, it's a good shortcut.

Vit Muller: 00:41:02

and speaking of shortcuts, for me, going to Level Up Summit in 2023 was

Vit Muller: 00:41:09

that, was that, catapulting moment, that really sort of, and it was more

Vit Muller: 00:41:15

like the Headspace, you know, what you, what do you think that you can do?

Vit Muller: 00:41:18

How, how, you know, believe in your own abilities, before and then after, you

Vit Muller: 00:41:23

know, before you go to Level Up Summit and after you go, I know it sounds a bit

Vit Muller: 00:41:26

cliche, but that event is just unreal.

Vit Muller: 00:41:30

So I'm going in again in this October, in Dallas.

Vit Muller: 00:41:35

are you going Kartik?

Kartik: 00:41:37

No, not this year.

Kartik: 00:41:38

Not this year.

Kartik: 00:41:39

I, I, I said, I've told, I've been telling everyone that, for Dallas

Kartik: 00:41:43

we will go next year, 2026 to go and pick up our gold SaaSpreneur award.

Kartik: 00:41:50

So that's the, that's the goal.

Kartik: 00:41:51

Yeah.

Vit Muller: 00:41:52

Yeah, yeah, yeah.

Vit Muller: 00:41:53

Alright.

Vit Muller: 00:41:53

Yeah, I like that.

Vit Muller: 00:41:54

Yeah, yeah, yeah, yeah.

Vit Muller: 00:41:55

Oh, that's, yeah, that's perfect.

Vit Muller: 00:41:57

alright, well mate, some personal questions.

Vit Muller: 00:41:59

You ready?

Kartik: 00:42:00

Sure, let's do it.

Vit Muller: 00:42:02

We're all humans.

Vit Muller: 00:42:03

No one is perfect.

Vit Muller: 00:42:04

What are you not very good at?

Kartik: 00:42:07

well again, how long have you got?

Kartik: 00:42:08

so I am not good at, a lot of things.

Kartik: 00:42:13

I think, probably one thing I would say I'm definitely

Kartik: 00:42:18

not good at is playing sport.

Kartik: 00:42:22

I used to, while I was, I certainly thought I was a decent cricketer back

Kartik: 00:42:27

in the day in, in my younger days.

Kartik: 00:42:29

yeah.

Kartik: 00:42:29

But now very much not good at playing sport.

Kartik: 00:42:31

I'm much better at, being a, a armchair critic and, sitting on the

Kartik: 00:42:36

couch and talking about how good or bad someone's playing or performing.

Kartik: 00:42:40

But, yeah, going and playing sport myself, I'm, I'm terrible.

Vit Muller: 00:42:44

Look, I mean, in all fairness, I I, I never got what

Vit Muller: 00:42:49

this whole cricket thing is about.

Vit Muller: 00:42:51

To me, it sounds, it just looks super boring.

Vit Muller: 00:42:54

There's not much happening.

Vit Muller: 00:42:54

Everybody's standing around.

Vit Muller: 00:42:56

Every now and then somebody throws a ball,

Kartik: 00:42:59

Yeah.

Kartik: 00:42:59

Yeah.

Kartik: 00:42:59

Look, it's an acquired taste.

Kartik: 00:43:00

ha having an Indian background, it's kind of ingrained in you, I suppose.

Kartik: 00:43:04

from, from, from, from beginning.

Kartik: 00:43:07

From the beginning.

Kartik: 00:43:07

So, yeah, it's really hard to get away from that.

Kartik: 00:43:10

But yeah, look, you know, it's, it's one of those things, you, you, you

Kartik: 00:43:13

either hate it or you love it, I guess

Vit Muller: 00:43:15

yeah, yeah.

Vit Muller: 00:43:16

Absolutely.

Vit Muller: 00:43:17

tell me something that's, that's like true that almost nobody agrees with you on.

Kartik: 00:43:23

then almost no one agrees with me on, that's true.

Kartik: 00:43:26

I would deserve to be factual or is it, is, is opinion.

Kartik: 00:43:29

Okay.

Vit Muller: 00:43:30

It's your opinion.

Vit Muller: 00:43:31

You believe that's

Kartik: 00:43:32

Okay, so my opinion on something that I think is true is that, I feel

Kartik: 00:43:38

like people, and this is getting a bit philosophical, but, I'm gonna

Kartik: 00:43:41

keep going anyway, but I feel like people, the world is just too stressed.

Kartik: 00:43:48

Like, I feel like people have just got, they just overthink things

Kartik: 00:43:53

and don't keep it simple, right?

Kartik: 00:43:56

I mean, you, you, we just, you know, again, I'm not here in trouble to

Kartik: 00:44:01

how to give people life advice, but, I've always been the believer of

Kartik: 00:44:04

just, you know, live in the moment.

Kartik: 00:44:06

Just enjoy at the time.

Kartik: 00:44:09

Don't overthink it.

Kartik: 00:44:10

Don't think too far ahead.

Kartik: 00:44:11

Just focus on the now present and enjoy it, because who knows

Kartik: 00:44:14

what's gonna happen tomorrow.

Kartik: 00:44:16

So that's always, that's my philosophy I across pretty much any scenario.

Kartik: 00:44:22

A lot of people don't agree with that.

Kartik: 00:44:23

and that's what, it helps me be very relaxed when it comes to most things.

Kartik: 00:44:29

But people mistake that for being, for me, being too chill and not caring enough.

Kartik: 00:44:34

That's been one of the biggest, that's been one of my biggest

Kartik: 00:44:36

bugs even in my corporate career.

Kartik: 00:44:38

you where I go to an interview, what, what people will ask me, what's the,

Kartik: 00:44:42

the standard question of what's your strength or what's your biggest weakness?

Kartik: 00:44:45

I, I, I always say that I, you know, I'm very relaxed and people see that

Kartik: 00:44:49

as a weakness, but for me, I see that as a positive, because in a stressful

Kartik: 00:44:52

moment you want someone that's calm.

Kartik: 00:44:55

You don't want someone that's stressed.

Kartik: 00:44:56

'cause that just then has a flow on effect on everybody else.

Kartik: 00:44:59

So, yeah, a lot of people don't agree with that.

Kartik: 00:45:02

But, you know, that's always been something that I guess is, is, is it's

Kartik: 00:45:05

a way of life, is what my approach to these things, to pretty much anything.

Vit Muller: 00:45:09

Yeah, no, there's definitely something to it.

Vit Muller: 00:45:10

I mean, living in the moment, not being stressed, you know, I mean the

Vit Muller: 00:45:13

one thing that it's interesting about getting stressed is that your IQ goes

Vit Muller: 00:45:17

down as well, and you just become more stupid and make worse decisions.

Vit Muller: 00:45:21

So, on the, on the flip side though, I mean there's also something

Vit Muller: 00:45:24

to say about planning ahead.

Vit Muller: 00:45:26

And like going after certain targets, you know, 12 months goals.

Vit Muller: 00:45:31

So saying that you are more living in the moment type of guy, does that still, does

Vit Muller: 00:45:38

that mean you don't plan ahead as much?

Vit Muller: 00:45:40

Or how do you set your goals?

Kartik: 00:45:42

Oh, not necessarily.

Kartik: 00:45:43

I mean, I think it's still important to, to you as, as you said, right, fe it's

Kartik: 00:45:46

still important to have goals, right?

Kartik: 00:45:47

Still important to have a plan, right?

Kartik: 00:45:49

You, you want to, you don't want just blindly, you know, go into something,

Kartik: 00:45:54

you know, especially if it's running an agency, you don't wanna just

Kartik: 00:45:56

blindly go into something, right?

Kartik: 00:45:58

It's gonna need to have some sort of plan, or at least some idea of where you want

Kartik: 00:46:03

it to go, what your, you know, ultimate goal is perhaps, let's say, right?

Kartik: 00:46:07

But.

Kartik: 00:46:08

I guess what my, my point there is that is it's good to have a, it's okay

Kartik: 00:46:11

to have a plan, but if it doesn't go to, if things don't go to plan, which

Kartik: 00:46:15

say you inevitably will not, then it's not the end of the world, I guess.

Kartik: 00:46:20

Right.

Kartik: 00:46:20

It's, there is always a way, there is always a option for a plan B.

Kartik: 00:46:24

There is always something that you can to, you know, either bypass or,

Kartik: 00:46:30

or pivot or, or whatever the case may be, to get you either back on

Kartik: 00:46:34

track or into a different direction.

Kartik: 00:46:36

There is always a way and so that's, you know, that's been, that's

Kartik: 00:46:39

been my sort of approach and I, I think, or my philosophy I suppose.

Kartik: 00:46:43

So yeah.

Kartik: 00:46:44

Okay.

Kartik: 00:46:45

To have a plan but then, you know, don't stress too much about it.

Kartik: 00:46:47

If it doesn't go to plan, which it inevitably is, most

Kartik: 00:46:50

likely won't go to plan.

Vit Muller: 00:46:52

Yeah, I like that.

Vit Muller: 00:46:53

So staying in the moment, don't, don't give too much shit.

Vit Muller: 00:46:55

Don't get too stressed.

Vit Muller: 00:46:57

Just live in the moment.

Vit Muller: 00:46:58

Stay positive.

Vit Muller: 00:47:00

Be ready to pivot because at the end of the day, nothing is certain.

Vit Muller: 00:47:03

And as long as you are flexible, you can always find a way.

Vit Muller: 00:47:06

I like that.

Vit Muller: 00:47:07

Yeah, that's great

Kartik: 00:47:08

Yeah,

Vit Muller: 00:47:09

guys.

Vit Muller: 00:47:09

I hope, I hope you guys are taking some notes.

Vit Muller: 00:47:12

This is some good stuff.

Vit Muller: 00:47:13

on, on the wisdom here.

Vit Muller: 00:47:15

I like this type of, type of, bit of talks.

Kartik: 00:47:18

It's like this, this, this conversation turned into

Kartik: 00:47:20

a whole different direction.

Kartik: 00:47:21

It's not what I expected, but that's cool.

Vit Muller: 00:47:22

yeah, you know, I mean, we could, we could talk an hour and

Vit Muller: 00:47:25

nine minutes, you know, about high level, but there's, we've already

Vit Muller: 00:47:29

done so many episodes on that.

Vit Muller: 00:47:31

and I also ask you if you're nerd or not, so there's no point, you know,

Kartik: 00:47:34

definitely on a nerd.

Kartik: 00:47:35

Yeah.

Vit Muller: 00:47:37

so Awesome mate.

Vit Muller: 00:47:39

it's been, it's been a pleasure having you on the show.

Vit Muller: 00:47:41

we've got two, I've got two more questions and then I'll let you

Vit Muller: 00:47:44

finish with a bit of a segment.

Vit Muller: 00:47:46

Well, you know your space, you can share anything you want.

Vit Muller: 00:47:49

But first, any advice you'd like to give somebody that's looking

Vit Muller: 00:47:53

to start their agency these days?

Kartik: 00:47:56

Yeah, I think the advice I would give is just for people, I know it's very

Kartik: 00:48:00

cliche, but just start, just go for it.

Kartik: 00:48:05

Do it like it, it it costs you.

Kartik: 00:48:07

Like, well, to get started it costs you what?

Kartik: 00:48:09

97 USD a month for the, and I think a 30 day free trial, right?

Kartik: 00:48:13

There's so many.

Kartik: 00:48:14

I'm sure there's an affiliate league somewhere that someone's, that, you

Kartik: 00:48:16

know, you'll probably drop, or, or someone will drop that gives you a 30

Kartik: 00:48:19

free, 30 day free trial of high level.

Kartik: 00:48:22

Just start, go in there, have a play around, and then think about

Kartik: 00:48:27

who you could talk, talk to that will need something like this.

Kartik: 00:48:31

You know, you friends and family, I'm sure run businesses.

Kartik: 00:48:35

Or even, you know, in, you know, local shops or things, just go look around you.

Kartik: 00:48:39

The advice that I was given, and what most people say is, don't look too far away.

Kartik: 00:48:44

Just look around you.

Kartik: 00:48:45

Right?

Kartik: 00:48:45

There will be businesses that will have no idea and they will be doing

Kartik: 00:48:48

things manually that until you ask the question, you know, you'll be surprised

Kartik: 00:48:53

as to how many people are, how many businesses are still doing all these

Kartik: 00:48:56

things ineffective, in ineffectively or paying too much for multiple,

Kartik: 00:49:01

subscriptions to do all these things when you can have it all in the one.

Kartik: 00:49:04

So, yeah, just start, you know, ask around and I'm sure you'll be surprised and

Kartik: 00:49:10

then, you know, build upon it from there.

Kartik: 00:49:12

And then, yeah, you'll find there'll always be new things that you'll see.

Kartik: 00:49:15

There'll always be new things that you figure out as you start doing it,

Kartik: 00:49:17

but the important thing is just to start doing it and don't overthink it.

Vit Muller: 00:49:22

Yeah.

Vit Muller: 00:49:23

Yeah, I like it.

Vit Muller: 00:49:24

Plus, you know, there's so many different models that you can take.

Vit Muller: 00:49:27

As well.

Vit Muller: 00:49:27

High level.

Vit Muller: 00:49:28

It doesn't mean that you have to save up enough money to be able to afford

Vit Muller: 00:49:31

paying, you know, 497 subscription and then having to go and become a SaaS

Vit Muller: 00:49:36

business and reset or be an agency.

Vit Muller: 00:49:38

You could also just invest in yourself and, you know, do the certification

Vit Muller: 00:49:42

course and just get yourself skilled, get yourself qualified.

Vit Muller: 00:49:45

And you could do, you could do really well on a freelancer side, right?

Vit Muller: 00:49:48

You could just be a

Kartik: 00:49:49

Yeah.

Vit Muller: 00:49:50

Get, get on the, on the, on a directory.

Vit Muller: 00:49:53

Because let me tell you, there's so many agencies that

Vit Muller: 00:49:58

are doing well, excelling it.

Vit Muller: 00:50:00

But the thing that is hard to scale, and we kind of alluded to

Vit Muller: 00:50:04

that as well on this interview, is the fulfillment is the build outs.

Vit Muller: 00:50:08

You know, that's so much harder to scale that, that you can't do it overnight.

Vit Muller: 00:50:12

You can't just jump in a high level and start.

Vit Muller: 00:50:14

You need, you need, experience.

Vit Muller: 00:50:16

You need to build a bit of an expertise and you need to be somebody

Vit Muller: 00:50:19

who is like constantly looking at.

Vit Muller: 00:50:21

The latest updates because there's just so many new updates.

Vit Muller: 00:50:24

Stay on tour.

Vit Muller: 00:50:25

So that's in itself, that could be very lucrative career without having

Vit Muller: 00:50:28

to have, you know, all the, all the potentially stress like some might do.

Kartik: 00:50:34

Yeah, absolutely.

Vit Muller: 00:50:37

Now Mate.

Vit Muller: 00:50:38

this is your moment.

Vit Muller: 00:50:39

This is your moment to say anything you want, to listeners before we wrap it up.

Kartik: 00:50:45

Oh, look, I mean,

Kartik: 00:50:46

You know, in terms of, I guess advice wise, I still don't think that I'm the

Kartik: 00:50:51

best person to be providing advice.

Kartik: 00:50:53

But certainly from my experience, what I can share in the last 12

Kartik: 00:50:55

months is been a lot of learning.

Kartik: 00:50:57

continuously learning.

Kartik: 00:50:58

And, you know, for those people that are, that are sort of starting out or

Kartik: 00:51:02

in, at, at the, at the, in the early a stages of this, you know, keep at it,

Kartik: 00:51:06

it, it things will turn, for those people that are obviously much more ahead, you

Kartik: 00:51:11

know, like yourself and, and, and others.

Kartik: 00:51:13

I, I'm learning from you all right?

Kartik: 00:51:16

I, I, I can't, I'm not in a position to give you any advice 'cause you've

Kartik: 00:51:18

done this, but I, I continuously learn.

Kartik: 00:51:21

So it's very much about, learning from those that have, That, that

Kartik: 00:51:26

are ahead of you in, in this, in this journey that have done that.

Kartik: 00:51:28

They've done that.

Kartik: 00:51:29

And to, to your point, you, they've got so much, value to add and that helps

Kartik: 00:51:33

you fast track your, your growth, but then equally, pass that on as well.

Kartik: 00:51:38

I would say like, you know, it's, it is a very big community, not only in Australia,

Kartik: 00:51:43

but just globally, the high level community, the, the, the guys have really

Kartik: 00:51:46

built, really built not only a really good platform, but a really big community.

Kartik: 00:51:50

Like every person that I've spoken to in the high level community, whether they

Kartik: 00:51:54

work for high level, whether they run their own agency, whether they do, you

Kartik: 00:51:58

know, these podcasts like in stuff that you do, everyone is always very happy to

Kartik: 00:52:02

just stop and share their experiences.

Kartik: 00:52:06

And you, you said it rightfully, the reality is we are all competitors.

Kartik: 00:52:11

Right.

Kartik: 00:52:11

But you would not even think that by, when you talk to these, when you talk to

Kartik: 00:52:15

these people, like you would not even.

Kartik: 00:52:17

Even feel like that, is, is the case.

Kartik: 00:52:20

So yeah, utilize the, the expertise, the experience that is out there because you

Kartik: 00:52:26

know that that's only gonna help you and you're not gonna lose from that situation.

Kartik: 00:52:29

So that would be what the, that's a good way to finish.

Kartik: 00:52:32

I guess.

Kartik: 00:52:33

, Vit Muller: Absolutely.

Kartik: 00:52:34

And also, you know what's interesting is, you know, not a lot of friends that you

Kartik: 00:52:38

might talk to know what you, what, what you do, what you're doing as a business.

Kartik: 00:52:41

Like it can feel a little bit lonely and like you might be like, am I

Kartik: 00:52:45

like the only nerd on this planet?

Kartik: 00:52:47

Well, let me tell you this, when I went to high level, Level Up summit,

Kartik: 00:52:52

something amazing happens, you suddenly are surrounded with 800 other people

Kartik: 00:52:58

who share the same experiences.

Kartik: 00:53:01

They know, you know, in and out that same world.

Kartik: 00:53:04

So it's, it's something special.

Kartik: 00:53:07

You might find yourself drinking a beer at 10:00 PM hanging around

Kartik: 00:53:11

with other high levelers and just nerding out on particular AI infused

Kartik: 00:53:16

workflow that, that somebody's built.

Kartik: 00:53:18

And, and you are all gonna understand that language.

Kartik: 00:53:20

So that's a bit of special.

Kartik: 00:53:22

So if you're not getting that, that's because you know, other people around

Kartik: 00:53:25

you, your friends, family, they don't leave your world, you know, they don't

Kartik: 00:53:29

That's alright.

Vit Muller: 00:53:30

So do yourself a favor if you, if you want to like fast track it.

Vit Muller: 00:53:34

Come to Level Up Summit or maybe, maybe it's a little bit outta the budget, so

Vit Muller: 00:53:38

maybe you do the SaaSpreneurs great.

Vit Muller: 00:53:40

It's now in, happening in London.

Vit Muller: 00:53:42

It's happening in Dubai, just happened in Sydney.

Vit Muller: 00:53:45

so it's really and truly, a global, global organization now with all these events.

Vit Muller: 00:53:49

So, yeah.

Vit Muller: 00:53:50

It's good.

Kartik: 00:53:51

Yeah, there, there's definitely stuff that's, I think since the Sydney

Kartik: 00:53:54

SaaSpreneurs event, I think more and more people have started to see that.

Kartik: 00:53:57

Yeah, actually maybe we should be doing more events, you know, in Australia,

Kartik: 00:54:00

because the community's growing here.

Vit Muller: 00:54:03

something's brewing.

Kartik: 00:54:04

definitely brewing.

Kartik: 00:54:05

Something's definitely brewing.

Kartik: 00:54:06

So stay tuned folks.

Kartik: 00:54:07

I'm sure.

Vit Muller: 00:54:08

Yeah, that's good.

Vit Muller: 00:54:08

mate, it's been a pleasure having you on.

Vit Muller: 00:54:10

Really appreciate you jumping on, sharing your journey, and how you

Vit Muller: 00:54:14

do what you do at your agency.

Vit Muller: 00:54:16

so thank you so much mate.

Kartik: 00:54:18

No, thank you for having me.

Kartik: 00:54:19

It's been great.

Kartik: 00:54:20

yeah, as I said at the start, I was very apprehensive when I

Kartik: 00:54:24

first signed up for this and said, am I really the right person?

Kartik: 00:54:26

But you, you, you, you made me, realize that, yeah, I do have some sort of

Kartik: 00:54:31

value to add, which is always good.

Kartik: 00:54:32

But you know, like me, I'm always like everybody else,

Kartik: 00:54:35

I'm always learning as well.

Kartik: 00:54:36

So, that's the beauty of this.

Vit Muller: 00:54:39

Here's the thing.

Vit Muller: 00:54:40

Here's the thing, right?

Vit Muller: 00:54:41

No, you're welcome, right?

Vit Muller: 00:54:41

Like, here's the thing, right?

Vit Muller: 00:54:42

It's not just about experience, like thinking about like a

Vit Muller: 00:54:45

high level experience, right?

Vit Muller: 00:54:46

You've been on this planet for a while, so you've got your own

Vit Muller: 00:54:49

experience, your life experiences.

Vit Muller: 00:54:50

And what's interesting is a lot of these things correlate to the world of business.

Vit Muller: 00:54:57

And what I like about speaking to somebody who is sometimes not even

Vit Muller: 00:55:02

from, this community at all people have their own like unique perspectives.

Vit Muller: 00:55:06

And sometimes like some really good ideas, come out of it.

Vit Muller: 00:55:10

here's a little sneak peek on that note, guys.

Vit Muller: 00:55:12

I met somebody at networking event here in Canberra.

Vit Muller: 00:55:16

this guy, I'm gonna have him on a podcast.

Vit Muller: 00:55:18

He's still organizing to book it.

Vit Muller: 00:55:20

he specializes in something I've never heard anybody talk

Vit Muller: 00:55:24

about in the marketing space.

Vit Muller: 00:55:28

Sonic branding.

Vit Muller: 00:55:31

Sonic branding.

Vit Muller: 00:55:31

So it's branding with sound.

Vit Muller: 00:55:33

So he does, he does.

Vit Muller: 00:55:34

He's a producer.

Vit Muller: 00:55:35

He does stuff for big TV shows in US.

Vit Muller: 00:55:38

It's mostly in the Hollywood and US industry that he works with.

Vit Muller: 00:55:42

most of the TV shows that you'd know from Netflix, he's done some form of,

Vit Muller: 00:55:47

sound, some sort of sonic branding.

Vit Muller: 00:55:49

Really, really interesting.

Vit Muller: 00:55:50

So we're gonna have this guy on in a couple of weeks time, hopefully soon.

Vit Muller: 00:55:54

but yeah, there you go.

Vit Muller: 00:55:55

Somebody who's not in the community, but I thought, you know, I spoke to him and

Vit Muller: 00:55:59

like, I bet you that would be useful for a lot of us because, you know, we all

Vit Muller: 00:56:03

tend to think in copywriting, copywriting, visual identity logos, how websites

Vit Muller: 00:56:08

look, but not enough Sonic branding.

Vit Muller: 00:56:11

But then you look at like, people who do like Billi Gene.

Vit Muller: 00:56:16

Like if you watch some of these ads, they're like a

Vit Muller: 00:56:18

Hollywood style videos, right?

Vit Muller: 00:56:20

They all have soundtrack, they all have, you know, Sonic brand.

Vit Muller: 00:56:24

They have this special music to create some sort of a emotion,

Vit Muller: 00:56:28

some sort of a atmosphere.

Vit Muller: 00:56:29

So it's that's gonna be interesting.

Kartik: 00:56:32

Yeah, that sound, that does sound pretty cool.

Kartik: 00:56:34

Yeah.

Vit Muller: 00:56:35

Alright, let's wrap it up.

Vit Muller: 00:56:36

So thank you Mate.

Vit Muller: 00:56:37

Thank you once again for jumping on.

Vit Muller: 00:56:39

And guys, thank you so much as well.

Vit Muller: 00:56:41

Thank you for listening to today's episode on the high level experience.

Vit Muller: 00:56:44

If you enjoyed today's episode, then please share it with your fellow agency

Vit Muller: 00:56:47

mates and other high level that you think would also benefit from listening.

Vit Muller: 00:56:50

For show notes, links and extra tips to help you grow your agency

Vit Muller: 00:56:53

or your SaaS with higher level, please go to highlevelexperience.com.

Vit Muller: 00:56:57

Thank you everybody and have a great rest of your day.