Speaker: 00:00:04

Vit Muller : Hey, high levelers.

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Welcome back to the High Level Experience Podcast.

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The place where Saas entrepreneurs and agency owners get the inside

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scoop on all things, high level.

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It's been a year since we had today's guest on and wow, A lot has changed.

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He's a season agency owner, Saas builder, and the brains behind my CRM sim, the

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tool that's helped hundreds of high levelers escape Twilio Bill shock.

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Since our last chat, he's been quietly innovating and in shipping new

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features, including multisim support.

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I'm pumped to dive into what's new, what's next, and what's still frustrating

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him in the high level ecosystem.

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Welcome back to the show, Gary Capps.

Gary Capps: 00:00:45

Thanks, mate.

Gary Capps: 00:00:46

Thank you for having me back.

Gary Capps: 00:00:47

Good

Gary Capps: 00:00:47

Vit Muller : Yeah, yeah, absolutely.

Gary Capps: 00:00:49

Yeah.

Gary Capps: 00:00:49

It's great to hear you back, man.

Gary Capps: 00:00:50

Hey, look, it's been a year since we last spoke.

Gary Capps: 00:00:53

What, what have been like the biggest milestones for you and your

Gary Capps: 00:00:56

business since, since we spoke last?

Gary Capps: 00:00:59

I guess big milestones have been, I guess

Gary Capps: 00:01:03

some of the feature rollouts.

Gary Capps: 00:01:04

I, I don't know, we talk about big milestones is is it feature rollouts or is

Gary Capps: 00:01:07

it just the fact that we've grown so much or is it the fact that we've built our

Gary Capps: 00:01:10

customer audience and got happy customers?

Gary Capps: 00:01:12

I'm

Gary Capps: 00:01:13

not too sure, but the fact that we're still going after a year, I guess

Gary Capps: 00:01:16

that's a good,

Gary Capps: 00:01:17

Vit Muller : Yeah.

Gary Capps: 00:01:17

There's a lot to unpack.

Gary Capps: 00:01:19

Yeah.

Gary Capps: 00:01:19

There's a lot.

Gary Capps: 00:01:20

There's a lot there.

Gary Capps: 00:01:20

I don't think I could pick one or, or even three, to be honest.

Gary Capps: 00:01:24

I

Gary Capps: 00:01:24

Vit Muller : don't rush.

Gary Capps: 00:01:24

It's all good.

Gary Capps: 00:01:25

We got, we got a whole hour.

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Let's dive into it.

Gary Capps: 00:01:27

So maybe, let's start with the exciting stuff.

Gary Capps: 00:01:29

What are the new features, rollouts and things like that?

Gary Capps: 00:01:32

I guess I.

Gary Capps: 00:01:33

Vit Muller : then we, then we can maybe dive into, like, talk about, you

Gary Capps: 00:01:34

know, the growth and the other thing.

Gary Capps: 00:01:38

Yeah, so I guess the exciting stuff.

Gary Capps: 00:01:39

So, I mean, we started a, a year ago, I can't believe it's actually been a

Gary Capps: 00:01:41

year of it since we first spoke, mate.

Gary Capps: 00:01:43

That's incredible.

Gary Capps: 00:01:43

But, I guess a year ago when we started, we started out with SMS on Android

Gary Capps: 00:01:48

phones and, and that was our core service and you know, we rolled that out.

Gary Capps: 00:01:51

It rolled out pretty well.

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and then we added features, so we added the multi sim, so that you could add as

Gary Capps: 00:01:56

many numbers as you wanted to accounts.

Gary Capps: 00:01:58

Then we rolled out WhatsApp as well.

Gary Capps: 00:02:00

So we have, WhatsApp, with SMS as a backup.

Gary Capps: 00:02:03

And then recently we have now rolled out iMessage as well.

Gary Capps: 00:02:07

So we are the only service to offer all three in one platform.

Gary Capps: 00:02:13

going back to, I guess what you said about like, you know, what's been

Gary Capps: 00:02:15

the big, big things, I, I guess we're really proud thing for us is that we

Gary Capps: 00:02:18

are the number one SMS alternative in high level to Twilio or lead Connector.

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And I can confidently say that 'cause we are the fifth most downloaded app

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in the entire high level marketplace.

Gary Capps: 00:02:31

That's a pretty big achievement, which sometimes I kinda look at it and just go,

Gary Capps: 00:02:35

it doesn't quite make sense to me, but you know, how we've gone so far, so fast.

Gary Capps: 00:02:40

But, yeah, that's, that's been a pretty big achievement for us,

Gary Capps: 00:02:43

I guess, getting that as well.

Gary Capps: 00:02:44

It's been pretty cool.

Gary Capps: 00:02:46

Vit Muller : Yeah.

Gary Capps: 00:02:46

Yeah.

Gary Capps: 00:02:46

Very impressive.

Gary Capps: 00:02:47

Now, can you just elaborate a little bit more on the nuances between, you know,

Gary Capps: 00:02:51

how, like what's the leverage behind using this as opposed to, setting up an

Gary Capps: 00:02:55

lc phone number and inside HGL directly.

Gary Capps: 00:02:58

And it also maybe, explain the, the WhatsApp and the iMessage, new

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updates is like in terms of cost.

Gary Capps: 00:03:04

Is that also an added, benefit of using myCRMSIM as opposed to doing it

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directly with a high level as well?

Gary Capps: 00:03:11

Yeah, so the benefits and like we've got three, we've

Gary Capps: 00:03:15

got three types of customers.

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so basically we have customers that are having issues with A two P, so

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they can't get a two P registered.

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customers that have issues with cost, they're spending too much

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money on SMS or they can't get a phone number through Leak Connect.

Gary Capps: 00:03:29

That's pretty much our three customers in higher level.

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So around A two P, we resolve that because you don't need a two P when

Gary Capps: 00:03:36

you're using our system and sim card.

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You, you, you buy a phone, you get SIM card and you attach that to higher level.

Gary Capps: 00:03:42

So I guess even backing up further, if people don't know what we do,

Gary Capps: 00:03:44

we make it possible to send all your text messages through a mobile

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phone using a SIM card instead of traditional Twilio or lead connector.

Gary Capps: 00:03:53

And as I was saying with that, you don't need to have a two p. because

Gary Capps: 00:03:57

that's not a, a thing that you have to have with a sim card when you use that.

Gary Capps: 00:04:01

So we solve that for people that have a two P issues.

Gary Capps: 00:04:04

And that can be all kinds of reasons.

Gary Capps: 00:04:05

we have customers that are in industries that won't allow them to get verified

Gary Capps: 00:04:10

for a two p such as I, I can think of a particular customer of us.

Gary Capps: 00:04:14

They sell firearm apparel, I guess would be the best way to describe it.

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So holsters, decorative stuff for guns.

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I mean, they're in America.

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I don't know fully what the things are they sell, but because just

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purely the fact they're in the firearms industry, they cannot

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get a two P approved even though they're not selling actual firearms.

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It's just firearm appel.

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So they use our service.

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So that's an American company that use our service.

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And there are plenty of other options like that there.

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And there are companies as well that have just had issues with A two P. They just

Gary Capps: 00:04:43

haven't managed to get a two P verified.

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Then there's the companies that are spending a lot of money on text messaging.

Gary Capps: 00:04:51

So that was us in the first situation.

Gary Capps: 00:04:52

So in our agency, we're in Australia, text messaging is very expensive compared

Gary Capps: 00:04:57

to America predominantly, where it's very cheap under 1 cent per text.

Gary Capps: 00:05:02

In Australia, it's about 6 cents us, five and a half, 6 cents US roughly,

Gary Capps: 00:05:09

which equates to about 9 cents per text, which is actually per segment.

Gary Capps: 00:05:13

It's not per text, it's per segment, a hundred fifty eight,

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a hundred sixty characters.

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So that can add up very, very quickly and get very expensive for people.

Gary Capps: 00:05:22

There are other countries as well, I believe.

Gary Capps: 00:05:25

I believe it's the Philippines actually.

Gary Capps: 00:05:27

It's like a dollar per text through Twilio.

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A lead connector, like a dollar per text.

Gary Capps: 00:05:34

This is, I mean, that's just not even, like, you're not gonna use that.

Gary Capps: 00:05:37

You can't use that.

Gary Capps: 00:05:38

It's,

Gary Capps: 00:05:38

Vit Muller : That's unreal.

Gary Capps: 00:05:39

yeah,

Gary Capps: 00:05:39

yeah, it

Gary Capps: 00:05:40

Vit Muller : That, that, that would send you broke.

Gary Capps: 00:05:42

Yeah, I mean hopefully you could, you know, text is a

Gary Capps: 00:05:45

very, very good medium for people.

Gary Capps: 00:05:46

It's got the highest response rate of pretty much any outbound

Gary Capps: 00:05:49

communication, but even at a dollar a text, it's gonna cost so much money.

Gary Capps: 00:05:54

Like it really racks up and it's, that's a hard thing to, hard pill to swallow.

Gary Capps: 00:05:59

The, and there's plenty of other countries, again, outside of the US

Gary Capps: 00:06:03

you know, in Europe and, and other countries where it's, it's pretty

Gary Capps: 00:06:05

common for it to be anywhere from 10 US cents to 20 US cents per text message.

Gary Capps: 00:06:10

So, and that adds up pretty quickly.

Gary Capps: 00:06:12

And then there's the countries that can't even get SMS numbers.

Gary Capps: 00:06:15

So New Zealand probably being the closest one I can think of.

Gary Capps: 00:06:18

We've, we've got a lot of clients agencies in New Zealand, they

Gary Capps: 00:06:20

can't even get numbers through Twilio or Lead Connector so they

Gary Capps: 00:06:24

can utilize our service.

Gary Capps: 00:06:26

Yeah.

Gary Capps: 00:06:26

They,

Gary Capps: 00:06:26

Vit Muller : I didn't know that.

Gary Capps: 00:06:27

Why?

Gary Capps: 00:06:27

Why not?

Gary Capps: 00:06:28

I.

Gary Capps: 00:06:29

They don't provide SMS numbers.

Gary Capps: 00:06:30

I believe.

Gary Capps: 00:06:30

You can get landline numbers for calling, but you can't get.

Gary Capps: 00:06:33

Numbers for texting through Twilio lead connector in New Zealand.

Gary Capps: 00:06:36

I guess they probably look at it and go, it's too small a market.

Gary Capps: 00:06:38

And they, they don't worry about it.

Gary Capps: 00:06:40

They're very focused on the US with 'cause obviously that's the biggest

Gary Capps: 00:06:43

market, but they can't get them there.

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And there, there are plenty of other countries like that as well

Gary Capps: 00:06:47

where they have those issues.

Gary Capps: 00:06:48

So, so we service those three clients.

Gary Capps: 00:06:50

So that's where our SMS product came in, first of all.

Gary Capps: 00:06:52

And like I said, we used it in our agency because of cost.

Gary Capps: 00:06:55

'cause it was pretty expensive to, to run text message campaigns and

Gary Capps: 00:06:59

that would build up quite quickly.

Gary Capps: 00:07:01

And, and really the biggest thing about cost, a lot of people, you know,

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think they're gonna spend thousands of dollars on text messages, but it

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might not be thousands of dollars.

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It could be tens of dollars.

Gary Capps: 00:07:11

But we used to end up in conversations with clients where they didn't

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understand always with the rebilling, even explained to 'em at the start.

Gary Capps: 00:07:18

Say, Hey, we're gonna give you this many credits and then once that runs out,

Gary Capps: 00:07:21

then it'll be on a paper credit use.

Gary Capps: 00:07:23

And I had more than enough conversations with clients where they.

Gary Capps: 00:07:27

You know, they'd email or ring and just go, Hey, what's going on?

Gary Capps: 00:07:30

Why have we just been charged another $20?

Gary Capps: 00:07:33

Like, what's this random $20 charge where you go?

Gary Capps: 00:07:35

Do you remember the conversation we had about the text messaging?

Gary Capps: 00:07:38

And if you use it once you've used up the credits we give you, then you'll

Gary Capps: 00:07:41

pay per message after that, that's the rebilling charge because you've used

Gary Capps: 00:07:44

up all your credits for the month.

Gary Capps: 00:07:46

Oh, I don't wanna pay another $20 a month.

Gary Capps: 00:07:48

And you'd end up in like a a 30 minute conversation about $20, which just

Gary Capps: 00:07:52

drove, it used to drive me insane.

Gary Capps: 00:07:54

So that's why we utilized the the Simcar platform.

Gary Capps: 00:07:58

'cause it's fixed cost.

Gary Capps: 00:07:59

We never had to worry about it.

Gary Capps: 00:08:01

So that made it really easy.

Gary Capps: 00:08:03

So that's what our SMS platform.

Gary Capps: 00:08:06

Resolved around a two P, the the cost or no number, so everyone can, in

Gary Capps: 00:08:10

any country, could use our service.

Gary Capps: 00:08:13

Then we rolled out from there to use WhatsApp.

Gary Capps: 00:08:15

Now, there is WhatsApp available in high level, but there are

Gary Capps: 00:08:19

some restrictions around that.

Gary Capps: 00:08:20

Again, like, like there is with a two P for SMS, there's restrictions

Gary Capps: 00:08:23

with WhatsApp around the time windows that you can send in,

Gary Capps: 00:08:26

the messages that you can send.

Gary Capps: 00:08:29

But with our system, you can just connect any WhatsApp number to your

Gary Capps: 00:08:33

high level account and use that.

Gary Capps: 00:08:34

So like a regular WhatsApp number,

Gary Capps: 00:08:36

Vit Muller : Not even a business number, even a personal number.

Gary Capps: 00:08:39

Just the normal number.

Gary Capps: 00:08:40

So you can just connect that and then you can just send your messages

Gary Capps: 00:08:42

and, and utilize that as normal in the same way that you would using

Gary Capps: 00:08:46

WhatsApp for your business anyway.

Gary Capps: 00:08:48

So that resolved that for people as well.

Gary Capps: 00:08:51

And we also made that so that we have WhatsApp with SMS as a backup.

Gary Capps: 00:08:54

So if you send out a WhatsApp message, not everybody has WhatsApp.

Gary Capps: 00:08:57

ours will then fall back to SMS if you have the SMS with us as well.

Gary Capps: 00:09:01

And it will send them a, a, a regular text message.

Gary Capps: 00:09:05

And then recently we only a couple of weeks ago we released iMessage.

Gary Capps: 00:09:11

So we've had a lot of users that have wanted iMessage for a long time.

Gary Capps: 00:09:17

That's something that we've worked out and we now have iMessage as well.

Gary Capps: 00:09:20

So people can send the, the sacred blue bubble as they call it.

Gary Capps: 00:09:24

And I think it's really a, a big thing in, in the US people really

Gary Capps: 00:09:28

like the iPhone Blue bubble in the us

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so.

Gary Capps: 00:09:32

Vit Muller : is not just because it's blue, right?

Gary Capps: 00:09:33

There's other reasons

Gary Capps: 00:09:35

Well, they seem to definitely have a, a value to it

Gary Capps: 00:09:39

in the us People see it or perceive it as this is a real company.

Gary Capps: 00:09:43

They've, you know, they've got a proper system behind it.

Gary Capps: 00:09:46

Or even they see this as a, a proper personal text that's being sent from

Gary Capps: 00:09:50

somebody because it's coming through a blue bubble through an iPhone.

Gary Capps: 00:09:53

Vit Muller : through an Apple interface.

Gary Capps: 00:09:54

Yeah.

Gary Capps: 00:09:55

Interesting.

Gary Capps: 00:09:56

So it'll be very interesting for us to see, because there are

Gary Capps: 00:09:59

some cloud providers out there that have been doing iMessage for a while.

Gary Capps: 00:10:04

They're very, very expensive.

Gary Capps: 00:10:06

500 to a thousand dollars per month for one number.

Gary Capps: 00:10:09

Whereas we are, we are $29 for an iMessage number per month because

Gary Capps: 00:10:14

of the way that our setup works.

Gary Capps: 00:10:15

So we are really challenging the market on that, bringing it back to agencies

Gary Capps: 00:10:19

to make it so that it's affordable for agencies and they can actually

Gary Capps: 00:10:22

have a a, a rebuilding on that.

Gary Capps: 00:10:24

They can actually utilize it in agencies 'cause 500 to a thousand

Gary Capps: 00:10:27

dollars a month just to send iMessage.

Gary Capps: 00:10:29

It's pretty expensive.

Gary Capps: 00:10:31

It's out reach for a lot of agencies or their clients.

Gary Capps: 00:10:34

They're just not gonna pay that.

Gary Capps: 00:10:35

So there's not really much rebilling opportunity for them.

Gary Capps: 00:10:37

So we've changed that, but we'll be really interested to see how that affects

Gary Capps: 00:10:43

open rates, reply rates, because the, the, the blue bubble companies that

Gary Capps: 00:10:49

promote it at the moment, they all do say, oh, it's much, much better reply

Gary Capps: 00:10:52

rates better than the green bubble.

Gary Capps: 00:10:55

We, we send about a million, well, we we're more, now we send over

Gary Capps: 00:10:59

a million text messages a month.

Gary Capps: 00:11:01

So we have the data and now we've rolled out iMessage and, and we'll,

Gary Capps: 00:11:04

we'll know very well which is gonna work better for our clients.

Gary Capps: 00:11:08

So, we'll, we're studying that and bringing that, bring

Gary Capps: 00:11:10

that data to all our clients

Gary Capps: 00:11:12

Vit Muller : Oh, so you, it's still too early.

Gary Capps: 00:11:14

You don't have that data just yet.

Gary Capps: 00:11:15

It's still too early.

Gary Capps: 00:11:16

It's still too early just yet.

Gary Capps: 00:11:17

We, we need to get some good numbers around that.

Gary Capps: 00:11:21

Vit Muller : Mm-hmm.

Gary Capps: 00:11:21

Mm-hmm.

Gary Capps: 00:11:22

Now, you know, shiny syndrome can be a real thing in this industry, right?

Gary Capps: 00:11:25

There's so many cool things happening with AI and all that.

Gary Capps: 00:11:28

So a blue bubble, like I saw it in your Facebook, the first thing I was like, oh,

Gary Capps: 00:11:31

that's cool, but do I need to focus on it?

Gary Capps: 00:11:33

Or do I need to, like, should I focus on my, my things?

Gary Capps: 00:11:35

You know?

Gary Capps: 00:11:35

So what would you say to that?

Gary Capps: 00:11:38

Whether to focus on blue bubble or green bubble.

Gary Capps: 00:11:41

Vit Muller : Yeah.

Gary Capps: 00:11:42

Well, I guess it's, it's about the value, right?

Gary Capps: 00:11:44

It's, is it, like, what's the real value that it brings, aside from what you

Gary Capps: 00:11:47

mentioned before, which is, that people in the US seem to favor it more, but what

Gary Capps: 00:11:51

would be some other like, real benefits of, of, you know, thinking about, okay,

Gary Capps: 00:11:55

I really need to be able to, provide that as a solution to my customers to

Gary Capps: 00:11:58

be able to send those blue messages.

Gary Capps: 00:12:02

Honestly, and I probably shouldn't say this 'cause it's our

Gary Capps: 00:12:03

new service and you know, we wanna promote and sell our new service.

Gary Capps: 00:12:06

But what I would honestly say is focus on your messaging first and getting, getting

Gary Capps: 00:12:11

good at conversational text messaging.

Gary Capps: 00:12:14

Get that right first and I'll, I'll stand by what I've said for a long time.

Gary Capps: 00:12:19

Before we were doing even Blue Bubble.

Gary Capps: 00:12:21

I'll wait to see the data on whether or not we're right on this, but I

Gary Capps: 00:12:26

think the, your, the quality of your list, who you are sending the messages

Gary Capps: 00:12:29

to when you are sending them, and the content of your message is still

Gary Capps: 00:12:33

gonna be more important than whether it's a green, blue or a red bubble.

Gary Capps: 00:12:36

Vit Muller : Yeah.

Gary Capps: 00:12:37

That's, that's what I would say.

Gary Capps: 00:12:39

Mm-hmm.

Gary Capps: 00:12:39

Vit Muller : you get the fundamentals right, then worry

Gary Capps: 00:12:41

about the little technicalities.

Gary Capps: 00:12:43

And this is the same thing what Christian Richmond also talk, talks

Gary Capps: 00:12:45

about when it comes to email, right?

Gary Capps: 00:12:47

It's the same thing.

Gary Capps: 00:12:48

You gotta get the email right.

Gary Capps: 00:12:49

You know, and all that.

Gary Capps: 00:12:51

Okay.

Gary Capps: 00:12:51

now WhatsApp, that's a, that's a very, like a peculiar setup.

Gary Capps: 00:12:54

I know, like with high level, like you mentioned, you know, there's so much

Gary Capps: 00:12:57

more, even, even a lot more than SMS, like you gotta register for these particular

Gary Capps: 00:13:01

campaigns and there's these particular windows and some of these, fall under

Gary Capps: 00:13:05

the service messages, and then the other one fall under the promotional messages.

Gary Capps: 00:13:09

It's really weird how it's all broken down.

Gary Capps: 00:13:11

It's obviously reasons, but that's what Meta has done about it.

Gary Capps: 00:13:15

if you guys haven't heard about this, maybe we can,

Gary Capps: 00:13:17

just, unpack it a little bit.

Gary Capps: 00:13:20

Yeah, so we, I've never used the WhatsApp.

Gary Capps: 00:13:23

I've, I've read through their docs and I've kind of seen those setups,

Gary Capps: 00:13:26

but I've never personally used it because we have our own system,

Gary Capps: 00:13:29

so we don't need to, I guess for the same reasons why I've never done A two

Gary Capps: 00:13:32

P or any of that, any of that for, or even like reg bundles for years now.

Gary Capps: 00:13:38

But yeah, that's, that's basically they've, there's restrictions around

Gary Capps: 00:13:41

there with meta, which will make sure, you've gotta be verified again, make sure

Gary Capps: 00:13:46

they verify the content of your messages.

Gary Capps: 00:13:47

What are you sending, who are you sending it to?

Gary Capps: 00:13:50

And the timeframes around those messages that you are allowed to send them in.

Gary Capps: 00:13:54

So there's, there's windows of time, so if you haven't sent, I believe.

Gary Capps: 00:13:58

I believe this is correct.

Gary Capps: 00:13:59

and correct me if I'm wrong or if it's changed or if anyone

Gary Capps: 00:14:01

knows anything different.

Gary Capps: 00:14:02

I believe if you haven't had a correspondence with that person within

Gary Capps: 00:14:05

24 hours, you can't then recontact them.

Gary Capps: 00:14:08

They have to initiate a contact back to you and you've got that 24 hour window.

Gary Capps: 00:14:12

Whereas if you're just using a normal WhatsApp number, then you can, you

Gary Capps: 00:14:16

could message them a week later if you wanted to for an appointment

Gary Capps: 00:14:19

reminder or something like that.

Gary Capps: 00:14:20

So that's a big bonus to using a normal number and you can just use it like

Gary Capps: 00:14:25

you would a normal WhatsApp account.

Gary Capps: 00:14:27

So, I mean, that's a good example with appointment reminders.

Gary Capps: 00:14:30

You could have someone booking in for an appointment on Monday, but it's

Gary Capps: 00:14:34

actually not till Friday that they're coming in, which is five days later.

Gary Capps: 00:14:37

So with us, you could still send them an appointment reminder on the

Gary Capps: 00:14:40

Friday, even though it's well past the, the normal WhatsApp time window

Gary Capps: 00:14:44

that you would be allowed to with, a WhatsApp meta number in higher level.

Gary Capps: 00:14:49

Vit Muller : Mm-hmm.

Gary Capps: 00:14:50

And what about if you already have a business number registered on WhatsApp?

Gary Capps: 00:14:54

How does that work?

Gary Capps: 00:14:55

You can still just link that in.

Gary Capps: 00:14:56

We've got people that do that as well.

Gary Capps: 00:14:57

It's, it's as simple as with our system.

Gary Capps: 00:15:00

It's scanning a QR code in our system to connect and link your device

Gary Capps: 00:15:04

to our system in the WhatsApp app.

Gary Capps: 00:15:08

Vit Muller : Okay,

Gary Capps: 00:15:09

It's really, really simple.

Gary Capps: 00:15:11

Vit Muller : I'm gonna put the devil's advocate on, right?

Gary Capps: 00:15:12

And I'm sure some of the people listening, you know, might

Gary Capps: 00:15:14

be in a similar head space.

Gary Capps: 00:15:16

is this like a black hat strategy?

Gary Capps: 00:15:18

Is this gonna put us in trouble?

Gary Capps: 00:15:19

Like long, long term, are we compliant?

Gary Capps: 00:15:21

What's, what's the deal?

Gary Capps: 00:15:24

So is it black hat?

Gary Capps: 00:15:25

I I, it's not black hat.

Gary Capps: 00:15:26

I think Black Hat is what you do with the system, right?

Gary Capps: 00:15:29

Are you spamming people?

Gary Capps: 00:15:31

Are you doing things that you are you shouldn't be doing?

Gary Capps: 00:15:33

And if you do that, you're gonna get shut down by meta by.

Gary Capps: 00:15:37

By your, your telco provider with a sim card by iMessage, you'll get shut down.

Gary Capps: 00:15:41

So we provide guidelines and guidance on all of that.

Gary Capps: 00:15:43

And our system is not for spamming, it's not designed for that.

Gary Capps: 00:15:45

People should not do that and they'll get shut down.

Gary Capps: 00:15:48

So there are rules and regulations around, you know, how often you should

Gary Capps: 00:15:52

be able to send messages anyway.

Gary Capps: 00:15:54

Like as in the speed, you know how many you can send.

Gary Capps: 00:15:57

Like you cannot.

Gary Capps: 00:15:58

And, and that is one of the things with our system versus

Gary Capps: 00:16:02

Lead Connector or Twilio, is you can't do mass blasting of text.

Gary Capps: 00:16:06

So you can't send out a thousand text messages in five minutes, for

Gary Capps: 00:16:10

example, because you have to consider that you are using a system that's

Gary Capps: 00:16:13

designed to run through a phone.

Gary Capps: 00:16:15

So if you are sending messages faster than you could kind of type and send

Gary Capps: 00:16:18

with your thumbs and someone could reply and type and send back, that's

Gary Capps: 00:16:21

gonna get flagged at the end of the day.

Gary Capps: 00:16:23

So there's some, there's some limitations around that.

Gary Capps: 00:16:26

Also, the content that you send as well, that will still

Gary Capps: 00:16:29

be reviewed by the carriers.

Gary Capps: 00:16:31

And I see this and.

Gary Capps: 00:16:34

This is one of my personal frustrations and something that we try really hard

Gary Capps: 00:16:39

to do for our clients and our client base and, and you've seen it vet and

Gary Capps: 00:16:43

everyone's seen our group, like we are huge on education in the space,

Gary Capps: 00:16:47

and I've already mentioned it before, like conversational text messaging

Gary Capps: 00:16:49

is what people should be doing.

Gary Capps: 00:16:52

We should be having a conversation, even if you're sending out a database

Gary Capps: 00:16:55

reactivation to a thousand people across the span time, again, without

Gary Capps: 00:17:01

getting into the technicalities of it, you can still do that with our system.

Gary Capps: 00:17:03

You just have to drip it out through high level and it will take a day or

Gary Capps: 00:17:07

two to kind of get those messages out.

Gary Capps: 00:17:09

You can't do it in five minutes, but I want people to always think

Gary Capps: 00:17:12

about the fact that you are sending out a text message to one person.

Gary Capps: 00:17:16

It's not the thousand people that you're sending to.

Gary Capps: 00:17:18

It should be, this is a message I'm sending to Vit, for example, and I

Gary Capps: 00:17:22

wanna have a conversation with Vit.

Gary Capps: 00:17:23

I want to provide Vit with some value about our product or our service, and

Gary Capps: 00:17:28

I wanna get Vit into a conversation or be engaged or at least be

Gary Capps: 00:17:31

interested so that I can ultimately get him booked into deployment or

Gary Capps: 00:17:36

get him some more information or get him to purchase my product or

Gary Capps: 00:17:41

service, whatever that might be.

Gary Capps: 00:17:42

I shouldn't be sending Vit a text message that just says, Hey Vit, we've got a great

Gary Capps: 00:17:48

deal on X, Y, Z product at the moment because you are a valued customer of our,

Gary Capps: 00:17:52

we would love to give you X percent off.

Gary Capps: 00:17:55

Click here to go and buy it.

Gary Capps: 00:17:56

Now,

Gary Capps: 00:17:57

Vit Muller : Mm-hmm.

Gary Capps: 00:17:58

a terrible text message and I see people do that all the

Gary Capps: 00:18:01

time, and that's really unfortunate because we provide the tools and the

Gary Capps: 00:18:05

training, even a custom GPT to write people's text messages for them.

Gary Capps: 00:18:09

But those people are the people that do get, they do get their

Gary Capps: 00:18:12

accounts shut down because they'll still get blocked for spamming.

Gary Capps: 00:18:16

Vit Muller : Ultimately that's a super lazy approach.

Gary Capps: 00:18:17

Like you can't just go shotgun approach just because your business is struggling.

Gary Capps: 00:18:21

You just wanna really quickly make some money.

Gary Capps: 00:18:24

And that's so common, right?

Gary Capps: 00:18:25

So many small businesses, they don't have this whole marketing

Gary Capps: 00:18:27

thing properly laid out.

Gary Capps: 00:18:29

They don't put the effort into creating these proper lead.

Gary Capps: 00:18:32

Emails, campaigns, SMS campaigns, and then, you know, you speak to them like,

Gary Capps: 00:18:37

oh, we've really got a good word of mouth.

Gary Capps: 00:18:38

We've been able to grow our own business on word of mouth.

Gary Capps: 00:18:40

And then, well, sometimes word of mouth dries out.

Gary Capps: 00:18:43

And then they just suddenly go, okay, just put money on the ads and just go and

Gary Capps: 00:18:47

blast blast, blast blast promos, right?

Gary Capps: 00:18:50

They haven't done anything to nurture that leads anything to stay top of

Gary Capps: 00:18:52

mind with relevant, helpful content.

Gary Capps: 00:18:54

And then, and then suddenly, you know, I've even seen it in some of our accounts.

Gary Capps: 00:18:58

Like we have customers, some small number of customers, they're like new to this.

Gary Capps: 00:19:04

They just going straight for the kill.

Gary Capps: 00:19:06

They upload the list.

Gary Capps: 00:19:07

We tell them, look, if you upload your list, you gotta, you gotta warm

Gary Capps: 00:19:09

it up and you gotta do it properly.

Gary Capps: 00:19:11

We give 'em all the guidance and then sometimes just some

Gary Capps: 00:19:13

medications, they just go whack.

Gary Capps: 00:19:15

And then they email you like, Hey, all our emails going spam, what's going on?

Gary Capps: 00:19:19

Yep.

Gary Capps: 00:19:20

Vit Muller : And then he just look, hang on a minute, what's, what have you done?

Gary Capps: 00:19:23

And like, oh no, nothing.

Gary Capps: 00:19:24

You know, we've just been sending some emails.

Gary Capps: 00:19:26

Yeah.

Gary Capps: 00:19:26

Okay.

Gary Capps: 00:19:26

I'll look into their account and then you can, you can pick

Gary Capps: 00:19:28

it up really, really quickly.

Gary Capps: 00:19:29

So, okay, well they've just uploaded 5,000 contacts.

Gary Capps: 00:19:32

I. I don't even know if that list has been scraped or how they got

Gary Capps: 00:19:36

that contact list and like a one big plus like of thousand a day.

Gary Capps: 00:19:41

I'm like, yeah, okay.

Gary Capps: 00:19:41

You just killed your domain pretty much.

Gary Capps: 00:19:44

and you go into the statistics and you see it's already, they already flocked and a

Gary Capps: 00:19:47

couple of, of, of blacklists, it's done.

Gary Capps: 00:19:50

So yeah, I a hundred percent agree with you.

Gary Capps: 00:19:53

It's about, conver conversational conversions rather than pushing.

Gary Capps: 00:19:57

So, yeah, when you, when you, I mean the whole, that's, that's

Gary Capps: 00:20:00

the whole name of the game.

Gary Capps: 00:20:01

Like you're just trying to get, chat, start a message.

Gary Capps: 00:20:04

I mean, that, that's what many chat was really good for.

Gary Capps: 00:20:06

It's a lot of people use many chat for Right.

Gary Capps: 00:20:08

Conversational.

Gary Capps: 00:20:09

You have that opener message, they respond.

Gary Capps: 00:20:12

Now you have a back and forth.

Gary Capps: 00:20:13

You can leverage AI for that, which is brilliant, but still conversational.

Gary Capps: 00:20:16

And then when it becomes naturally and you can pick up on that intent, when now the

Gary Capps: 00:20:20

contact is actually stunned to ask product related questions, technical questions,

Gary Capps: 00:20:25

assessing a product, then you kind of, they're now in that sort of a, decision

Gary Capps: 00:20:30

mode, or consideration mode I should say.

Gary Capps: 00:20:33

Then you can have a more direct, you know, hey, would you be interested in

Gary Capps: 00:20:36

like pursuing that next, next step?

Gary Capps: 00:20:39

Right.

Gary Capps: 00:20:40

so that what work, that's what works.

Gary Capps: 00:20:41

so, okay.

Gary Capps: 00:20:42

So not not a black head.

Gary Capps: 00:20:44

If you do, it's pro, right?

Gary Capps: 00:20:45

Right.

Gary Capps: 00:20:45

If you do it for the right reasons.

Gary Capps: 00:20:47

What about like compliance and regulations?

Gary Capps: 00:20:49

So like, because what this essentially does, it's, I was say, I'm sorry, I'm

Gary Capps: 00:20:53

just being  devil's advocate . I'm just trying to cover all the bases, right?

Gary Capps: 00:20:56

While this is all exciting and I can see massive leverage, I'm generally

Gary Capps: 00:20:59

type of guy who is like, when I'm assessing something, I wanna like.

Gary Capps: 00:21:04

And it's obviously sometimes too, my detriment, and it's being a perfectionist,

Gary Capps: 00:21:08

but some things I think like, well, it's due diligence as well, right?

Gary Capps: 00:21:12

because of the sheer amount of what you have to go through, right?

Gary Capps: 00:21:17

If you're in US A to P if you're in Australia, you're gonna get re

Gary Capps: 00:21:19

bundle, go through that process.

Gary Capps: 00:21:21

There's a reason behind it now with what, what my serum sim is awesome is that you

Gary Capps: 00:21:27

don't have to, you just go and plug it in.

Gary Capps: 00:21:29

It works.

Gary Capps: 00:21:30

does that, does the fact that you didn't have to go through that

Gary Capps: 00:21:33

process get picked up in any way?

Gary Capps: 00:21:37

Could that be potential risks?

Gary Capps: 00:21:39

what would you say to that?

Gary Capps: 00:21:41

So not a lawyer.

Gary Capps: 00:21:42

And we've got clients in dozens and dozens of countries.

Gary Capps: 00:21:46

I don't even know how many countries we've got clients in,

Gary Capps: 00:21:48

but, so not a lawyer and different regulations in different countries.

Gary Capps: 00:21:52

What I would say is that overall, and I think this pretty much applies across

Gary Capps: 00:21:58

the board, okay, for all countries, but again, not, not legal advice, I can't

Gary Capps: 00:22:03

do that, but if you're a business owner.

Gary Capps: 00:22:07

You've got a customer that has interacted with you in whatever way,

Gary Capps: 00:22:11

shape, or form, bought your service, inquired about something, opted in

Gary Capps: 00:22:16

for a newsletter, whatever it might be, you are entitled to send them a,

Gary Capps: 00:22:21

to communicate with them through SMS.

Gary Capps: 00:22:24

Okay.

Gary Capps: 00:22:24

That's, that's okay.

Gary Capps: 00:22:26

Now we allow people to do that through some, through an automation.

Gary Capps: 00:22:30

Okay.

Gary Capps: 00:22:31

But it's still going through a phone.

Gary Capps: 00:22:33

So that is not illegal.

Gary Capps: 00:22:36

And I don't think any of it is illegal, as far as that goes, to do that.

Gary Capps: 00:22:39

And it's just simply making, making life easier for small businesses.

Gary Capps: 00:22:44

And also for the ones where like realistically,

Gary Capps: 00:22:46

there's, there's challenges.

Gary Capps: 00:22:47

A lot of people, they just have challenges with a two P or the cost or whatever.

Gary Capps: 00:22:51

And personally, I think that some of the regulations that we have

Gary Capps: 00:22:55

in place in various areas as well are, are a bit too much these days

Gary Capps: 00:22:59

anyway.

Gary Capps: 00:23:00

So I think it.

Gary Capps: 00:23:02

I think it's unreasonable some of the restrictions and hoops that certain

Gary Capps: 00:23:06

businesses have to jump through in order to be able to do stuff.

Gary Capps: 00:23:09

So allowing them to do this through a phone, but just connecting and kind

Gary Capps: 00:23:13

of automating and making life a little bit easier for small businesses.

Gary Capps: 00:23:17

They're not breaking a rule because they're sending it through a phone.

Gary Capps: 00:23:20

We are just allowing that to be done in a little bit of an easier fashion and, and

Gary Capps: 00:23:24

smooth things, and streamline things as we do through automation, through high level

Gary Capps: 00:23:27

Vit Muller : Mm-hmm.

Gary Capps: 00:23:28

now where people can get into trouble and where it's, again,

Gary Capps: 00:23:31

I, I can't speak to the legality of it, but where people can or could get

Gary Capps: 00:23:36

themself into trouble is if they're scraping lists and then cold texting

Gary Capps: 00:23:40

people now that they shouldn't do.

Gary Capps: 00:23:44

That's something that is, is not, is against our terms of service

Gary Capps: 00:23:46

and people shouldn't be doing that.

Gary Capps: 00:23:49

And, we, you know, we don't condone people doing that.

Gary Capps: 00:23:51

Our system is for people to use correctly for conversational marketing.

Gary Capps: 00:23:55

Keep in touch with your customers that you've got book appointment reminders.

Gary Capps: 00:23:57

Use AI bots, use conversational marketing.

Gary Capps: 00:24:01

Send database reactivations out to your existing customer list.

Gary Capps: 00:24:05

If you are just using it to blast and do cold, messaging, then that can get you

Gary Capps: 00:24:09

in trouble depending on the, the country that you are in and the regulations.

Gary Capps: 00:24:14

So our advice, and because like we're not lawyers, we've got, we've got,

Gary Capps: 00:24:18

clients in so many different countries, they should operate within the rules

Gary Capps: 00:24:23

and regulations of their country.

Gary Capps: 00:24:25

I liken it a little bit to, it's the, the car sales, right?

Gary Capps: 00:24:30

You go and buy a Ferrari right now, if you go and buy a Ferrari tomorrow, you can

Gary Capps: 00:24:35

still in this country, unless you're up in the Northern Territories or whatever.

Gary Capps: 00:24:38

And I think they might have even changed that.

Gary Capps: 00:24:39

Now the max speed limit is 110 K per.

Gary Capps: 00:24:43

that Ferrari can go a lot faster than 110 Ks an hour, but that's on you as the

Gary Capps: 00:24:49

owner who's bought that Ferrari and the responsible driver to do that responsibly

Gary Capps: 00:24:54

and not break those speed limits and cause problems and have accidents.

Gary Capps: 00:24:58

That's how I view it.

Gary Capps: 00:25:00

Vit Muller : Yeah.

Gary Capps: 00:25:00

Yeah, that's perfect.

Gary Capps: 00:25:01

And I mean, if we put it, if we look at it logically as well, the

Gary Capps: 00:25:04

reasons why, through higher level you have to go and jump through hoops.

Gary Capps: 00:25:08

The A TP and Regulatory bundle, it's essentially, it's just the industry

Gary Capps: 00:25:12

set and enough, there's too many bad players, too many spammers.

Gary Capps: 00:25:15

Let's put some guard rails and make sure that we clean up that mess and only allow

Gary Capps: 00:25:21

legitimate businesses to go through.

Gary Capps: 00:25:22

So that's what that little jumping through the hoops is.

Gary Capps: 00:25:25

so, yeah, I think, I think, yeah, I think everything's good here.

Gary Capps: 00:25:29

As long

Gary Capps: 00:25:29

as, like you said, as long as the people, if they use my CRM Sim, are

Gary Capps: 00:25:33

not bad players and do it right now.

Gary Capps: 00:25:35

On that note, you mentioned that you've got some gut rails that you

Gary Capps: 00:25:37

can monitor on your end as well, like software wise that you've got

Gary Capps: 00:25:40

a way to prevent those or is it not.

Gary Capps: 00:25:44

It's not so much guardrails on our end to prevent those.

Gary Capps: 00:25:47

It's more guardrails to help people to send messages in a streamlined

Gary Capps: 00:25:52

fashion through like drip modes.

Gary Capps: 00:25:54

As I mentioned before, we like sending out text messages.

Gary Capps: 00:25:57

You know, you can't send out a thousand text messages

Gary Capps: 00:25:59

Vit Muller : So as it's physic, the software literally is gonna limit

Gary Capps: 00:26:02

you from being able to do that.

Gary Capps: 00:26:03

our software won't, the telco and the SIM card provider or

Gary Capps: 00:26:06

a WhatsApp or iMessage, they will.

Gary Capps: 00:26:08

So the bad players that try and do that stuff anyway, they're

Gary Capps: 00:26:11

gonna get their accounts blocked by the telcos immediately.

Gary Capps: 00:26:14

That's what happens.

Gary Capps: 00:26:16

Vit Muller : And what does that mean?

Gary Capps: 00:26:17

Is it just the phone numbers blocked and they just buy a new

Gary Capps: 00:26:19

SIM card and just start again, or,

Gary Capps: 00:26:21

Yeah, but it will get blocked so quickly.

Gary Capps: 00:26:23

It just doesn't really work anyway.

Gary Capps: 00:26:24

They'll get blocked after, depending, you know, on the messages

Gary Capps: 00:26:28

or the accounts they've got.

Gary Capps: 00:26:29

They might get out 50, a hundred text messages, then they're blocked.

Gary Capps: 00:26:33

So they, they take themself out

Gary Capps: 00:26:35

basically.

Gary Capps: 00:26:36

'cause the telcos do monitor, they, they monitor all this stuff,

Gary Capps: 00:26:39

meta monitor all this stuff.

Gary Capps: 00:26:40

They have a lot of stuff in place now to try and prevent the spams anyway.

Gary Capps: 00:26:46

So there, there's extra guardrails with high level and Twilio and A two P and

Gary Capps: 00:26:50

all that stuff that you have to do.

Gary Capps: 00:26:52

But there's plenty that the telco providers and WhatsApp

Gary Capps: 00:26:55

and iMessage do anyway.

Gary Capps: 00:26:57

So they, they will monitor the content that you send.

Gary Capps: 00:27:00

They will monitor the speed that you send messages at.

Gary Capps: 00:27:03

They'll monitor how quickly you reply.

Gary Capps: 00:27:06

So these are all things that you.

Gary Capps: 00:27:09

you.

Gary Capps: 00:27:09

can do through high level and manage and monitor , the sending times, the reply

Gary Capps: 00:27:13

times through AI bots and all that stuff.

Gary Capps: 00:27:15

And you have to work at a conversational pace.

Gary Capps: 00:27:18

And it, it works beautifully when you do it correctly, absolutely beautifully.

Gary Capps: 00:27:22

We have clients that fill their calendars with database reactivations,

Gary Capps: 00:27:26

they follow up with appointments.

Gary Capps: 00:27:29

They just have conversational AI bots that are chatting away through the website.

Gary Capps: 00:27:34

Just think about that person that you would, it's, it's a bit like AI

Gary Capps: 00:27:38

again, I mean, ours isn't ai, but it's like replacing that person that might

Gary Capps: 00:27:43

have previously been sitting in an office who was the admin person and

Gary Capps: 00:27:46

would be sending out text messages in the morning to say, Hey, your,

Gary Capps: 00:27:49

your appointment's booked today.

Gary Capps: 00:27:51

Your appointment's booked today at 10.

Gary Capps: 00:27:52

Your appointment's booked today at 11, whatever that might be.

Gary Capps: 00:27:54

Now, all that's just done

Gary Capps: 00:27:55

Vit Muller : I can't even imagine if, I can't even imagine if there's

Gary Capps: 00:27:57

still a business doing that.

Gary Capps: 00:27:59

I think that maybe they are, but

Gary Capps: 00:28:00

There are, there's still businesses running on sticky pads, mate.

Gary Capps: 00:28:05

So.

Gary Capps: 00:28:06

Vit Muller : Yeah.

Gary Capps: 00:28:07

Yeah.

Gary Capps: 00:28:07

I mean, I spoke to a client recently, they're like, yeah, no,

Gary Capps: 00:28:09

we wanna hold off using the voice.

Gary Capps: 00:28:11

we wanna hold off using the chatbook.

Gary Capps: 00:28:13

We just wanna have a control over it, so we're just gonna manually handle it.

Gary Capps: 00:28:16

Like, man, you're not getting this.

Gary Capps: 00:28:19

That's such a leverage.

Gary Capps: 00:28:20

You're missing out and you can train it.

Gary Capps: 00:28:22

You know, like it's, that's, yeah.

Gary Capps: 00:28:24

It's not gonna be great maybe when you start, but like, if you don't let

Gary Capps: 00:28:26

it, if you don't allow it, give it a chance and give, you can train it.

Gary Capps: 00:28:31

It's, you're never gonna.

Gary Capps: 00:28:32

You never get, get that point where it's , leverage for your business.

Gary Capps: 00:28:35

so let's just, sum it up for those that maybe still don't

Gary Capps: 00:28:38

get it, what the opportunity is.

Gary Capps: 00:28:39

It's a massive cost saving.

Gary Capps: 00:28:41

It's a speed, and speed is like the name of the game.

Gary Capps: 00:28:44

Speed.

Gary Capps: 00:28:44

Like how quickly you can get a customer going.

Gary Capps: 00:28:47

That's like, so underwrite it.

Gary Capps: 00:28:49

the adoption is faster and fully integrated, high level, so you can

Gary Capps: 00:28:54

do everything that you're used to.

Gary Capps: 00:28:55

There might be some limitations.

Gary Capps: 00:28:56

I, I know that like if lc email, sorry, lc phone because it's , built

Gary Capps: 00:29:01

in thing, directed by high level.

Gary Capps: 00:29:03

There some, there's some additional features that you

Gary Capps: 00:29:06

can only do if it's an lc phone.

Gary Capps: 00:29:08

do you have a comparison that you could mention?

Gary Capps: 00:29:10

Maybe?

Gary Capps: 00:29:12

For texting or for calling?

Gary Capps: 00:29:14

Vit Muller : well, you just do texting, right?

Gary Capps: 00:29:15

You don't do

Gary Capps: 00:29:15

Yeah, I mean that's, that's the main thing on know if

Gary Capps: 00:29:18

that's what you were getting at.

Gary Capps: 00:29:19

So we

Gary Capps: 00:29:19

are, we're texting only not phone calls.

Gary Capps: 00:29:21

Vit Muller : texting, for example, I know that the first message that goes

Gary Capps: 00:29:24

out, the SMS message will automatically include the, proper verbiage about like,

Gary Capps: 00:29:29

you know, a reply stop to unsubscribe.

Gary Capps: 00:29:31

'cause that's like the thing that you, you, you should have in there.

Gary Capps: 00:29:34

How do you handle that?

Gary Capps: 00:29:36

So you don't have to put that in there when you

Gary Capps: 00:29:38

are using, through our system.

Gary Capps: 00:29:40

And we see that as a great advantage because again, like using conversational

Gary Capps: 00:29:44

text, if you are sending out the way that we teach people to do, like, we'll

Gary Capps: 00:29:49

talk about a database reactivation, for

Gary Capps: 00:29:50

example.

Gary Capps: 00:29:52

Now if I'm gonna send out a database reactivation, I'll normally send

Gary Capps: 00:29:55

that out as as two messages in quick succession, one after the other.

Gary Capps: 00:29:58

So the first one will be something along the lines of, Hey Vit it's.

Gary Capps: 00:30:01

Gary here from my crm sim, we've got some awesome news for you.

Gary Capps: 00:30:04

Send.

Gary Capps: 00:30:05

And this would all be through automation, right?

Gary Capps: 00:30:06

So send that one and then the next message go out a couple of seconds later.

Gary Capps: 00:30:11

And let's say it's a Christmas deal.

Gary Capps: 00:30:12

So we've got 50% off my crm sim accounts for Christmas.

Gary Capps: 00:30:17

Would you like me to send you the details?

Gary Capps: 00:30:19

For example?

Gary Capps: 00:30:19

So I've sent you two messages in fairly quick succession and.

Gary Capps: 00:30:24

Now from my crm sim team, you're gonna know, 'cause we talk about this anyway,

Gary Capps: 00:30:26

you are gonna know it's automation.

Gary Capps: 00:30:28

But maybe I should have used the example of a pool shop maybe

Gary Capps: 00:30:31

who was sending out that offer.

Gary Capps: 00:30:32

So if they were sending out and said, Hey, Vit, just to let you know we've got

Gary Capps: 00:30:36

some great deals coming up at the moment.

Gary Capps: 00:30:38

Send for Christmas.

Gary Capps: 00:30:40

If you want to get chlorine for your pool, it's 50% off.

Gary Capps: 00:30:44

Would you like me to send you the details?

Gary Capps: 00:30:46

Now if that's from, you know, Betty's pool shop or whatever that you go to regularly,

Gary Capps: 00:30:51

then you might just think, well Betty from the pool shop has just sent me that text.

Gary Capps: 00:30:56

How cool is that?

Gary Capps: 00:30:57

Because it's come through like a normal text message, you know, in two parts

Gary Capps: 00:31:00

because that is how we converse as humans.

Gary Capps: 00:31:02

I dunno about you, but when I'm having text conversations with people and

Gary Capps: 00:31:06

pretty much everyone I know, we tend to, we tend to type a bit and then we

Gary Capps: 00:31:09

hit go and we'll type another one, hit go type another one, hit go or send,

Gary Capps: 00:31:13

sorry, I should say we don't type a bit.

Gary Capps: 00:31:16

return, return, type the rest, return, return, type the rest, and then send,

Gary Capps: 00:31:20

you know, two paragraphs of text message.

Gary Capps: 00:31:21

We

Gary Capps: 00:31:21

don't

Gary Capps: 00:31:22

do that.

Gary Capps: 00:31:22

Vit Muller : that long, you should send an email.

Gary Capps: 00:31:23

Okay.

Gary Capps: 00:31:24

Yeah, pretty much.

Gary Capps: 00:31:25

But you know, we just don't do that.

Gary Capps: 00:31:26

We'll send short blasts of text messages in separate little pieces now, so that

Gary Capps: 00:31:31

works much better for what I was talking about, like conversational transactional

Gary Capps: 00:31:35

marketing and permission marketing.

Gary Capps: 00:31:36

Because if I'm sending that out and you reply, well, I know that Vit is

Gary Capps: 00:31:41

actually interested in that offer, so now I've got permission to send you my

Gary Capps: 00:31:45

offer and send you the link or send you the coupon, or whatever that might be.

Gary Capps: 00:31:48

'cause you are interested.

Gary Capps: 00:31:49

Alright, we've, we've had a little bit of a

Gary Capps: 00:31:50

Vit Muller : transaction

Gary Capps: 00:31:51

a A a a And and the nuance on that one, because I just wanna, I wanna follow up

Gary Capps: 00:31:55

back on what you said at the beginning, is it needs to be conversational,

Gary Capps: 00:31:58

not pushing offers straight up some.

Gary Capps: 00:32:00

People might be listening to this right away and like, hang

Gary Capps: 00:32:02

on a minute, but you said this.

Gary Capps: 00:32:03

But then you're saying in this example, like offers, but I think

Gary Capps: 00:32:07

there's a nuance to it, right?

Gary Capps: 00:32:09

Absolutely there's a nuance to it, it's, it's about trying to get

Gary Capps: 00:32:11

that idea to them that, you know, are they interested in it or not getting them to

Gary Capps: 00:32:15

Vit Muller : Like, like a bad example might be, Hey, we've

Gary Capps: 00:32:17

got a 50% on chlorine right now.

Gary Capps: 00:32:19

Hey, click this link below promo code instead of saying, Hey, we, you know, like

Gary Capps: 00:32:23

a question to, to prompt the response.

Gary Capps: 00:32:26

It's like you don't even offer a person to respond.

Gary Capps: 00:32:28

It's like you this, it's almost like disrespectful.

Gary Capps: 00:32:30

Like, oh, you just want me to click this link?

Gary Capps: 00:32:32

You don't even like, wanna talk to me?

Gary Capps: 00:32:33

Okay.

Gary Capps: 00:32:34

Yeah, and, and and side note segue to this as well, like if I'm sending

Gary Capps: 00:32:38

out an offer on chlorine, we'll stick with that with the pool shop, right?

Gary Capps: 00:32:41

How do I know that Vit wants chlorine?

Gary Capps: 00:32:43

Because if I just sent you 50 here, we've got 50% off

Gary Capps: 00:32:46

chlorine, click here to get it.

Gary Capps: 00:32:47

You read that and you go, I don't need chlorine, I need salt.

Gary Capps: 00:32:50

And then you ignore it.

Gary Capps: 00:32:52

Vit Muller : or

Gary Capps: 00:32:52

If I, yeah, or if I ask you and say, oh, hey Vit, we've got

Gary Capps: 00:32:56

an offer on chlorine at the moment.

Gary Capps: 00:32:58

Are you interested?

Gary Capps: 00:32:59

You are more likely to supply and go, no, I don't need chlorine.

Gary Capps: 00:33:02

Actually, Betty, I'm actually just low on salt at the moment.

Gary Capps: 00:33:05

Can you do me a deal on that?

Gary Capps: 00:33:07

Like the difference that the, that like we see and I see because like

Gary Capps: 00:33:11

I said, we're sending a million plus text messages a month.

Gary Capps: 00:33:13

The difference that people get in doing that in these questions,

Gary Capps: 00:33:16

these conversational marketing and the results they get compared to,

Gary Capps: 00:33:19

Hey, I'm just gonna blat out my offer is, it's very worth doing.

Gary Capps: 00:33:24

Basically taking that little bit of extra time and you set up AI bots

Gary Capps: 00:33:27

for this anyway, the AI bot will

Gary Capps: 00:33:28

take care of all that stuff, right?

Gary Capps: 00:33:30

So,

Gary Capps: 00:33:30

Vit Muller : Yeah.

Gary Capps: 00:33:31

And, and, and also a secret sauce to it is also knowing, what type

Gary Capps: 00:33:34

of message, what type of question.

Gary Capps: 00:33:36

Right.

Gary Capps: 00:33:37

So that first question is yes, no question really.

Gary Capps: 00:33:38

It's like, would it be interested?

Gary Capps: 00:33:39

Yes.

Gary Capps: 00:33:40

No, because 'cause you want to get a real response, and you wanna make it, easy for

Gary Capps: 00:33:44

somebody to, to reply on that first one.

Gary Capps: 00:33:46

So by saying yes, no, it's brilliant.

Gary Capps: 00:33:48

Right?

Gary Capps: 00:33:48

It's like a low effort.

Gary Capps: 00:33:50

Okay.

Gary Capps: 00:33:50

Well, I said like, what split second decision.

Gary Capps: 00:33:52

Yeah.

Gary Capps: 00:33:52

I'm gonna reply yes, or I'm gonna reply.

Gary Capps: 00:33:53

No.

Gary Capps: 00:33:54

As opposed to if you said, Hey, we got a 8% on chlorine Vit.

Gary Capps: 00:33:57

Um, are, are you, are you like, do you have a pool?

Gary Capps: 00:34:01

What type of pool do you have?

Gary Capps: 00:34:02

Do you think that would be unlucky?

Gary Capps: 00:34:03

Now you're making me think a lot.

Gary Capps: 00:34:05

I'm not gonna reply.

Gary Capps: 00:34:07

Or it's gonna kill the conversion.

Gary Capps: 00:34:08

It's gonna reduce the conversion.

Gary Capps: 00:34:09

So there's a thing I learned, I think it was from Taki Moore.

Gary Capps: 00:34:12

It's like a sequence.

Gary Capps: 00:34:13

Like the first question should always be like, yes, no, to generate a response.

Gary Capps: 00:34:17

If they say yes, then that's a positive intent.

Gary Capps: 00:34:19

And then from there, the next follow up question, it should be always, it

Gary Capps: 00:34:22

should be, I mean, it should always be a. Acknowledging to what they said and

Gary Capps: 00:34:27

then follow up with subsequent question.

Gary Capps: 00:34:29

But you starting to peel the onion, now you're asking more like a this or that

Gary Capps: 00:34:33

question instead of Yes, no question.

Gary Capps: 00:34:35

And now you, you know, and then the, the, the one after that is when

Gary Capps: 00:34:39

you start to get into an open-ended questions, and now you have a lot more

Gary Capps: 00:34:42

like deep conversation with the person.

Gary Capps: 00:34:44

It's like a,

Gary Capps: 00:34:45

Yeah.

Gary Capps: 00:34:46

Oh, and, and I mean this is a good conversation, right?

Gary Capps: 00:34:48

'cause I want to educate people to think a bit more about their text messaging.

Gary Capps: 00:34:51

So we'll stick with the pool and the chlorine,

Gary Capps: 00:34:53

for example.

Gary Capps: 00:34:54

Like if we've got their data in high level and a few custom values and we're pulling

Gary Capps: 00:34:58

that in from their pool testing system.

Gary Capps: 00:35:00

And I know that Vit came in, it's been three months since Vit's been in the shop

Gary Capps: 00:35:04

and last time he came in, his chlorine levels were low or whatever it might be.

Gary Capps: 00:35:09

I can, again, I can use custom values.

Gary Capps: 00:35:11

I can customize that text even more to you Vit and say, Hey Vit, it's

Gary Capps: 00:35:15

been three months since you came in.

Gary Capps: 00:35:16

Last time.

Gary Capps: 00:35:17

Your chlorine levels were a bit low.

Gary Capps: 00:35:19

Would you like to come in to the pool shop and get a free

Gary Capps: 00:35:22

test this month or something?

Gary Capps: 00:35:24

By the way, sorry, I'm doing a bad job just trying to make it up on the spot.

Gary Capps: 00:35:27

But

Gary Capps: 00:35:28

you know, after that, so, you know, by the way, we, we have actually got 50%

Gary Capps: 00:35:31

off chlorine this month if you'd like to come in for a, a free test or something.

Gary Capps: 00:35:35

So these are all the things that you can do to put in there and make it a little

Gary Capps: 00:35:38

bit more personal, a bit more customized.

Gary Capps: 00:35:40

Those little extra bits, we'll make so much difference.

Gary Capps: 00:35:44

We've got a, if you can put this in the show notes, if you don't mind.

Gary Capps: 00:35:48

So we have a custom GPT that we wrote and provide for people to, to

Gary Capps: 00:35:53

create all these messages for them.

Gary Capps: 00:35:55

It, it literally takes you through the steps to ask, you

Gary Capps: 00:35:57

know, what's the business?

Gary Capps: 00:35:58

What's the offer?

Gary Capps: 00:35:59

Who's the person sending the text messages?

Gary Capps: 00:36:02

Do you need a follow up?

Gary Capps: 00:36:03

When does the offer run out?

Gary Capps: 00:36:04

So on and so forth.

Gary Capps: 00:36:05

And it will create all of these for you.

Gary Capps: 00:36:06

And then you just put that into our snapshot that again, we provide to people.

Gary Capps: 00:36:10

And it's literally written and done.

Gary Capps: 00:36:12

I did one this morning, it took me 10 minutes to set up,

Gary Capps: 00:36:16

Vit Muller : So it creates a sequence of templates, how you can then program it.

Gary Capps: 00:36:19

Is it contextual as well?

Gary Capps: 00:36:20

Does it take in account the previous message of what?

Gary Capps: 00:36:22

In, in like in, in the context of that conversation happening?

Gary Capps: 00:36:27

The GPT that we would

Gary Capps: 00:36:29

write?

Gary Capps: 00:36:29

No, no.

Gary Capps: 00:36:30

So it's, it's not gonna know the, the previous one that was sent out.

Gary Capps: 00:36:33

No.

Gary Capps: 00:36:33

Vit Muller : Okay.

Gary Capps: 00:36:34

That's all good.

Gary Capps: 00:36:34

Yeah, that's, I mean, that's a good, that's a good, that's a,

Gary Capps: 00:36:37

it's nevertheless, it's brilliant.

Gary Capps: 00:36:38

Yeah.

Gary Capps: 00:36:39

Yeah.

Gary Capps: 00:36:39

It just, just saves all that time and all that thinking, you know,

Gary Capps: 00:36:42

around, oh, what am I gonna do here?

Gary Capps: 00:36:43

How am I gonna create some variations of this?

Gary Capps: 00:36:46

a few things around that.

Gary Capps: 00:36:46

But going back to where we started on this bit, like the, your question

Gary Capps: 00:36:50

was about the stop to unsubscribe as well, about how that gets inserted in.

Gary Capps: 00:36:54

That's why we're going into the conversational messaging.

Gary Capps: 00:36:57

So imagine if I was doing that through Lead Connector and I was sending out

Gary Capps: 00:37:00

those two messages, and we'll go back to the simple version of, Hey Vit,

Gary Capps: 00:37:04

it's Betty here from Betty's Pool Shop.

Gary Capps: 00:37:07

We've got some great deals on at the moment.

Gary Capps: 00:37:08

Send.

Gary Capps: 00:37:10

In that first message, it's gonna say under there, reply, stop to unsubscribe.

Gary Capps: 00:37:15

And then I send you the second part that says 50.

Gary Capps: 00:37:18

Our offer is 50% off chlorine this month.

Gary Capps: 00:37:21

Would you you the details?

Gary Capps: 00:37:22

Vit Muller : It's like a distraction.

Gary Capps: 00:37:23

Exactly.

Gary Capps: 00:37:24

And it doesn't look like a conversation because I've got that first part and

Gary Capps: 00:37:27

it says, reply, stop to unsubscribe, and then I get the second part.

Gary Capps: 00:37:30

It doesn't look like a natural conversation, then it looks like it

Gary Capps: 00:37:32

came from a CRM or an automation.

Gary Capps: 00:37:36

Even if I did it as one message, even if even without breaking up into two parts,

Gary Capps: 00:37:42

if I send it as one message, say, Hey Vit, we've got an offer on

Gary Capps: 00:37:44

at the moment, 50% off chlorine.

Gary Capps: 00:37:46

Let me know if you're interested.

Gary Capps: 00:37:48

Reply, stop to unsubscribe.

Gary Capps: 00:37:50

I know Betty didn't send me that message like that came through an automation.

Gary Capps: 00:37:54

There's no way that she typed out with her precious little thumbs

Gary Capps: 00:37:57

in the pool shop thinking about me and checking her customer list.

Gary Capps: 00:38:00

So I don't feel as valued as a customer when I get that.

Gary Capps: 00:38:03

'cause I'm just on, I'm just on your list.

Gary Capps: 00:38:05

So conversational marketing, without that stuff in it will

Gary Capps: 00:38:10

improve the rates that people get.

Gary Capps: 00:38:11

Now, you should still have stop to unsubscribe.

Gary Capps: 00:38:13

We have workflows for that.

Gary Capps: 00:38:14

So if people, if people do say, stop, don't message me anymore, whatever it is,

Gary Capps: 00:38:19

Vit Muller : Right, because if it's a, if it's a, a lead connector

Gary Capps: 00:38:23

number at the moment there is a reply, just stop on its own.

Gary Capps: 00:38:25

That gets picked up straight away.

Gary Capps: 00:38:27

So you have to extract step and just have it, add a workflow,

Gary Capps: 00:38:29

but it's not a big deal.

Gary Capps: 00:38:30

yeah.

Gary Capps: 00:38:31

We have a workflow if reply, if reply equals or contains

Gary Capps: 00:38:35

stop.

Gary Capps: 00:38:36

Vit Muller : workflow, right.

Gary Capps: 00:38:36

You're

Gary Capps: 00:38:37

Yeah.

Gary Capps: 00:38:37

Again, we provide all that stuff, we

Gary Capps: 00:38:40

provide that, all of that in our snapshot.

Gary Capps: 00:38:41

You just put that, plug it in, turn it on, and that's it.

Gary Capps: 00:38:44

Done, basically.

Gary Capps: 00:38:45

And then you can, you can add the more colorful words that

Gary Capps: 00:38:47

some people sometimes reply to.

Gary Capps: 00:38:49

Vit Muller : Yeah.

Gary Capps: 00:38:49

Yeah, I say that.

Gary Capps: 00:38:50

That's great.

Gary Capps: 00:38:51

Yeah, I'm, I mean, a hundred percent of that.

Gary Capps: 00:38:52

And, and by the way, like if there's anybody listening and, and being that

Gary Capps: 00:38:55

devil's advocate still, then what I would say to that is here is where

Gary Capps: 00:38:59

you cover your asses if you wanted to.

Gary Capps: 00:39:02

and that's on the opt-in side.

Gary Capps: 00:39:03

So how you generate that contact in the first place.

Gary Capps: 00:39:05

You either run, paid leads through ads, ads, or you, they opted

Gary Capps: 00:39:10

in through one of the funnels, through one of the forms, right?

Gary Capps: 00:39:12

So as long as in your forms you have that little opt-in disclaimer,

Gary Capps: 00:39:16

Hey, we're gonna send you messages or emails for marketing purposes.

Gary Capps: 00:39:20

We have these, you can always reply, stop to unsubscribe.

Gary Capps: 00:39:22

You cannot have a day.

Gary Capps: 00:39:25

Then that gets saved in the CRM.

Gary Capps: 00:39:27

So in that view, you don't have to, you never have to mention it in the

Gary Capps: 00:39:30

SMS 'cause it's already been there.

Gary Capps: 00:39:32

And the nice thing about using the TNC element in inside forms and surveys,

Gary Capps: 00:39:37

guys in high level, is that when the person checks that box and then

Gary Capps: 00:39:41

submits that form, whatever the form, it actually saves it with their ip.

Gary Capps: 00:39:45

And it's like a digital certificate.

Gary Capps: 00:39:47

So you've got your asses covered.

Gary Capps: 00:39:49

So if some push comes to S shelf, someone will say, Hey,

Gary Capps: 00:39:51

you, you're messaging people.

Gary Capps: 00:39:53

You're not letting them know that they, that this is a marketing one.

Gary Capps: 00:39:55

They can reply, stop to unsubscribe.

Gary Capps: 00:39:57

You can go to your, to that contact in the CRM say, now hang on a

Gary Capps: 00:40:01

minute, we actually have it here

Gary Capps: 00:40:03

so we didn't have to do it through SMS.

Gary Capps: 00:40:05

Yep.

Gary Capps: 00:40:05

So if, if you follow all those things exactly as you say,

Gary Capps: 00:40:07

then just, just do it right.

Gary Capps: 00:40:10

At the end of the day, just do it

Gary Capps: 00:40:11

right, and it works extremely well.

Gary Capps: 00:40:14

Vit Muller : So, how is the integration?

Gary Capps: 00:40:16

I mean, maybe we've already covered some of it before, so I

Gary Capps: 00:40:19

don't wanna go too much into it.

Gary Capps: 00:40:20

By the way, guys, episode 17 July last year, still very relevant.

Gary Capps: 00:40:25

and we, we did talk not only on these episodes, you know, when I

Gary Capps: 00:40:28

have guests on, we, we talk about the, the personal journey and, and

Gary Capps: 00:40:31

their entrepreneurial journey.

Gary Capps: 00:40:32

If you're interested in that type of stuff.

Gary Capps: 00:40:34

And like, specifically to Gary, we've actually already covered that.

Gary Capps: 00:40:37

That's why we're not going huge amount into that today.

Gary Capps: 00:40:40

but if you're interested, 'cause it's, I mean it's always

Gary Capps: 00:40:42

interesting personal stories, right?

Gary Capps: 00:40:43

But if you do wanna, then go to episode 17, you can, listen to that bit.

Gary Capps: 00:40:46

with high level integrate.

Gary Capps: 00:40:48

Just real quick on that one, just a bit of a summary, to save some people time,

Gary Capps: 00:40:51

having to go through the whole episode 17.

Gary Capps: 00:40:53

integrating with high level how easy it is, is it, and does it work?

Gary Capps: 00:40:58

Inbound.

Gary Capps: 00:40:59

It just works.

Gary Capps: 00:41:01

You know?

Gary Capps: 00:41:01

What are the, like, if you say, if somebody asks like, how, how does

Gary Capps: 00:41:05

it integrate with higher level?

Gary Capps: 00:41:06

What, what do I need to know about that?

Gary Capps: 00:41:07

What's the scope?

Gary Capps: 00:41:09

So we've made the integration as easy as possible so there's no

Gary Capps: 00:41:13

messing around with webhooks and API, keys, all that kind of stuff.

Gary Capps: 00:41:17

high level provide the marketplace for apps.

Gary Capps: 00:41:20

So our app is simply installed.

Gary Capps: 00:41:23

Into your high level account through an integration.

Gary Capps: 00:41:27

So once you sign up with us, you get a a, a dashboard and an account

Gary Capps: 00:41:31

you log into that, you just click on to connect to my CRM and it will

Gary Capps: 00:41:35

connect to your high level account.

Gary Capps: 00:41:37

And then mostly it's just a case of downloading our app onto the phone for

Gary Capps: 00:41:41

an Android and you'll just scan a QR code to connect the phone and then you click

Gary Capps: 00:41:45

to connect that to, your sub account.

Gary Capps: 00:41:48

WhatsApp is again, just connecting a QR code.

Gary Capps: 00:41:51

iMessage is downloading a little SMS gateway application and

Gary Capps: 00:41:54

connecting that to your sub account.

Gary Capps: 00:41:57

Pretty much all of these can be done.

Gary Capps: 00:42:00

Within, like literally if you, if you've done it a couple of times, you can

Gary Capps: 00:42:03

literally be connected under five minutes.

Gary Capps: 00:42:06

I say to people, the first time you're gonna do it, just allow yourself 30

Gary Capps: 00:42:10

minutes just for the very first time.

Gary Capps: 00:42:11

If you do wanna watch the whole video for the training, which is like six

Gary Capps: 00:42:16

minutes long, so you know you're gonna watch for six minutes and then

Gary Capps: 00:42:19

maybe you wanna go through the steps.

Gary Capps: 00:42:21

If you give yourself half an hour for the very first time, that should be plenty.

Gary Capps: 00:42:24

You'd be up and running By the time you've done 2, 3, 4, like you're just connecting

Gary Capps: 00:42:29

and you, you're done in five minutes.

Gary Capps: 00:42:31

It's really, really quick.

Gary Capps: 00:42:32

I mean, I can set an account up in a minute 'cause I've, I've

Gary Capps: 00:42:35

done a few, I think I'll record for a client, a brand new client.

Gary Capps: 00:42:39

There was a little bit of rivalry happened at one point in our Facebook group,

Gary Capps: 00:42:43

and I think our record was under five minutes for a brand new client without

Gary Capps: 00:42:47

even bothering to read the instructions where they got connected, which is just,

Gary Capps: 00:42:51

and again, that's not even possible with

Gary Capps: 00:42:54

a phone number through Lead Connectoror.

Gary Capps: 00:42:56

Vit Muller : yeah.

Gary Capps: 00:42:56

None of it.

Gary Capps: 00:42:56

Yeah,

Gary Capps: 00:42:57

That's, again, that's one of the things, you know, even with A

Gary Capps: 00:43:00

two P, we do get people that use our service as a bridge to A two P as well.

Gary Capps: 00:43:04

I should mention that because even if you get a two P approved, like that can

Gary Capps: 00:43:09

take a little bit of time to get through.

Gary Capps: 00:43:12

And we have clients that use our system literally as a bridge to A two P.

Gary Capps: 00:43:16

So they're promised to their clients is, we'll get your ads

Gary Capps: 00:43:20

up and running by this afternoon.

Gary Capps: 00:43:22

Sign with us in the morning.

Gary Capps: 00:43:23

We'll have ads up and running with a form and an AI bot corresponding

Gary Capps: 00:43:28

through text by the afternoon job done,

Gary Capps: 00:43:31

which is

Gary Capps: 00:43:31

what clients

Gary Capps: 00:43:32

want.

Gary Capps: 00:43:33

Vit Muller : competitive advantage.

Gary Capps: 00:43:34

Exactly.

Gary Capps: 00:43:35

Now, even if you get Twilio, sorry, even if you get a two P approved, like the

Gary Capps: 00:43:41

minimum for that is generally 24 hours.

Gary Capps: 00:43:44

So, and if you hit one hurdle, then that's gonna delay it again and delay it again.

Gary Capps: 00:43:50

So setting that up, first of all, just to get a client up and running

Gary Capps: 00:43:54

is again, a massive advantage for.

Gary Capps: 00:43:57

Agencies because they can make that promise and they can stand by

Gary Capps: 00:44:00

that promise and they can be up and running within a day, which you cannot

Gary Capps: 00:44:04

guarantee with Twilio you can't even guarantee by the end of the week.

Gary Capps: 00:44:09

So some agencies do better than others with A two P and I do know that, and

Gary Capps: 00:44:13

there's probably some people listening, going, I don't have any problem with

Gary Capps: 00:44:14

A two P, but they're definitely got not getting it set up within a day.

Gary Capps: 00:44:18

It takes a bit more time than that.

Gary Capps: 00:44:20

Vit Muller : And once you do get approved for a two P and you set up

Gary Capps: 00:44:22

that number in high level through lc phone system, can you go?

Gary Capps: 00:44:27

Can you still run both concurrently?

Gary Capps: 00:44:29

Not at the moment, no.

Gary Capps: 00:44:30

So right now it's one or the other.

Gary Capps: 00:44:33

We are going to set that up so you can actually then pick between the numbers.

Gary Capps: 00:44:37

So we've got something in our pipeline for that.

Gary Capps: 00:44:39

So you'll be able to run us and a Twilio or lead connector number

Gary Capps: 00:44:43

Vit Muller : Okay, brilliant.

Gary Capps: 00:44:45

Just thinking of that bridge idea, 'cause that's brilliant, right?

Gary Capps: 00:44:47

Like, like you said, and then like other ones like rec, rec

Gary Capps: 00:44:50

bundle, regulatory bundle might take even more than than a day.

Gary Capps: 00:44:53

So if you use that, strategy, it's a bridge, then that

Gary Capps: 00:44:55

gets you going right away.

Gary Capps: 00:44:57

Once you can get approved, then you kinda switching over to that one.

Gary Capps: 00:45:01

How, but people already been messaging to that first number, now

Gary Capps: 00:45:04

you've got a bit of a history there.

Gary Capps: 00:45:06

How do you handle that with responses and continuation?

Gary Capps: 00:45:11

Yeah.

Gary Capps: 00:45:11

If you do, then we recommend, and again, there's a few clients doing this.

Gary Capps: 00:45:15

So normally what they'll do, they'll just kind of run it out for a few days.

Gary Capps: 00:45:18

They'll just like run it out on that number before they switch it over.

Gary Capps: 00:45:21

So they've got a little bit of a, a break and then they'll just do it that way.

Gary Capps: 00:45:25

So, and again, it's a, for those clients that do that, and

Gary Capps: 00:45:28

it's, it's not a massive number.

Gary Capps: 00:45:30

Most clients that are using us are using us full time.

Gary Capps: 00:45:33

But we do have those clients that wanna do that and they just wanna get it started.

Gary Capps: 00:45:36

It's really a point for them to just.

Gary Capps: 00:45:39

Proof of concept to their clients.

Gary Capps: 00:45:41

Go, Hey, we can get you up and running.

Gary Capps: 00:45:42

We can start getting leads in straight away.

Gary Capps: 00:45:44

Vit Muller : Okay.

Gary Capps: 00:45:45

Yeah.

Gary Capps: 00:45:45

And, and this is one of those like where somebody like me is just overthinking it.

Gary Capps: 00:45:49

Right?

Gary Capps: 00:45:51

I get it.

Gary Capps: 00:45:52

Yeah.

Gary Capps: 00:45:53

I'm, I'm, I'm learning.

Gary Capps: 00:45:54

You know, sometimes you just gotta like get going 'cause it's about quick wins and

Gary Capps: 00:45:58

then work out the little nuances later.

Gary Capps: 00:46:00

'cause that's more of a technicality.

Gary Capps: 00:46:02

okay.

Gary Capps: 00:46:02

So easy to integrate.

Gary Capps: 00:46:04

High level.

Gary Capps: 00:46:05

We know that.

Gary Capps: 00:46:06

Great.

Gary Capps: 00:46:07

But we are in 2025.

Gary Capps: 00:46:09

We're not 2024 anymore.

Gary Capps: 00:46:10

So we know that you also wanna leverage AI and whilst high level

Gary Capps: 00:46:15

has conversation, AI functionality.

Gary Capps: 00:46:18

you know, there are other providers out there that seem to be a little

Gary Capps: 00:46:21

bit more advanced of what you can do.

Gary Capps: 00:46:23

You've got companies like CloseBot, you know, there, there

Gary Capps: 00:46:26

are other, other vendors who have, different infrastructure.

Gary Capps: 00:46:29

There's pros and cons to everything, right?

Gary Capps: 00:46:30

But if I wanted to use a third party, let's say, let's go with Close Bot.

Gary Capps: 00:46:34

If I wanted to use Close Bot, I've got higher level.

Gary Capps: 00:46:38

I want everything to go on higher level, but I also leverage from my CRM sim.

Gary Capps: 00:46:41

Can I do that?

Gary Capps: 00:46:43

Yes.

Gary Capps: 00:46:44

you

Gary Capps: 00:46:45

Vit Muller : Okay.

Gary Capps: 00:46:46

Can you

Gary Capps: 00:46:46

explain how that works?

Gary Capps: 00:46:48

No.

Gary Capps: 00:46:49

Now, now I wanna know how it works.

Gary Capps: 00:46:52

it just works through the, the normal system within high level.

Gary Capps: 00:46:55

At the end of the day, there's nothing extra or anything particularly

Gary Capps: 00:46:58

special that you have to do.

Gary Capps: 00:47:00

So we've worked with Close, well, I'm, you know, pretty close with Bryce.

Gary Capps: 00:47:03

We've done a number of webinars together.

Gary Capps: 00:47:04

If anyone wants to find that out, they can look on our YouTube channel.

Gary Capps: 00:47:08

You'll see a webinar that I did with Bryce two weeks ago, I think, doing DBRs

Gary Capps: 00:47:14

and showing how Close Bot integrated.

Gary Capps: 00:47:16

So I think we're doing one this week actually with Bryce again and Rob

Gary Capps: 00:47:20

Bailey, for a DBR, webinar again.

Gary Capps: 00:47:24

So, yeah, look, it works with Close Bot.

Gary Capps: 00:47:26

Works very well.

Gary Capps: 00:47:27

We, we like Bryce, we like Close Bot.

Gary Capps: 00:47:29

We like what they're doing.

Gary Capps: 00:47:30

They're definitely sort of pushing the way forward.

Gary Capps: 00:47:32

Some of the things that they do, which I really love, is they have it all built in

Gary Capps: 00:47:38

and I, I don't know too many other AI bots that well, we, we give one away for free.

Gary Capps: 00:47:43

Which effectively we tell everybody this, it's not secret.

Gary Capps: 00:47:47

We didn't build it.

Gary Capps: 00:47:47

We, we pay for it.

Gary Capps: 00:47:49

We white label it and we give it away for free.

Gary Capps: 00:47:50

It runs through open ai.

Gary Capps: 00:47:52

It works very well.

Gary Capps: 00:47:54

It's,

Gary Capps: 00:47:54

Vit Muller : a free bot through CloseBot.

Gary Capps: 00:47:56

no, no, not CloseBot.

Gary Capps: 00:47:58

It's a, it's another bot that we give away for free that just

Gary Capps: 00:48:00

integrates straight into open ai.

Gary Capps: 00:48:02

So we give that away for free.

Gary Capps: 00:48:03

We have a lot of customers that use that.

Gary Capps: 00:48:05

We also, we, we are using CloseBot ourself because CloseBot has some

Gary Capps: 00:48:10

extra functionality and features in it.

Gary Capps: 00:48:12

And some of the things that they do, which I really like, is the

Gary Capps: 00:48:15

way that they do split messages up.

Gary Capps: 00:48:17

So even when the bot replies and it's having a conversation, it can break

Gary Capps: 00:48:21

messages into two parts sometimes.

Gary Capps: 00:48:24

And they have settings in there to go, like, how often

Gary Capps: 00:48:26

would you like it to do this?

Gary Capps: 00:48:27

So they've got nice little nuances in that, that make it

Gary Capps: 00:48:31

look a little bit more humanized.

Gary Capps: 00:48:33

It also does.

Gary Capps: 00:48:36

misspellings in there sometimes, which I love.

Gary Capps: 00:48:38

That's one of my favorite things to tell people.

Gary Capps: 00:48:40

Go, when you're doing workflows and automations, put a misspelling

Gary Capps: 00:48:42

in one of your texts and then have a follow up afterwards.

Gary Capps: 00:48:45

Go with the, with the correction of it.

Gary Capps: 00:48:47

Go, oh, sorry.

Gary Capps: 00:48:48

I meant as a correction.

Gary Capps: 00:48:50

Even if it's in an automation, you're sending people as a follow up.

Gary Capps: 00:48:52

'cause then it looks like you sent them the text message again.

Gary Capps: 00:48:55

So CloseBot does that.

Gary Capps: 00:48:56

They have things like that in there.

Gary Capps: 00:48:58

They have, I think they have, I, I've gotta be correct on this, but I

Gary Capps: 00:49:03

think they have the ability to book into more than one calendar as well.

Gary Capps: 00:49:07

They

Gary Capps: 00:49:08

have,

Gary Capps: 00:49:09

Vit Muller : you got like a routing thing.

Gary Capps: 00:49:10

yeah.

Gary Capps: 00:49:10

With V two, they brought out dynamic.

Gary Capps: 00:49:16

Dynamic databases so they can, they can basically crawl a, a website or a feed

Gary Capps: 00:49:21

or whatever and bring that information in every, I'm not sure if it's every 24 hours

Gary Capps: 00:49:26

or if you can set the timeframe Exactly.

Gary Capps: 00:49:27

I'm not too sure on the technicalities of that, but rather than some of the

Gary Capps: 00:49:31

fixed ones and like the one that we provide for free, which again, we

Gary Capps: 00:49:33

provide for free, it's very good.

Gary Capps: 00:49:34

It does the job, but it doesn't have the ability to dynamically update.

Gary Capps: 00:49:39

So if you update the FAQs on your website, update your knowledge

Gary Capps: 00:49:43

base, update your inventory in your store, it's not gonna know that.

Gary Capps: 00:49:48

Whereas Close Bot does that.

Gary Capps: 00:49:49

So it's some, it's, it's got some extra nuances, some advanced stuff

Gary Capps: 00:49:53

in there, which is other people like, and, and we think that Bryce

Gary Capps: 00:49:56

is doing a very good job with that.

Gary Capps: 00:49:57

Vit Muller : So I think similarly to what you said, like at my CRM Sim being

Gary Capps: 00:50:01

a good bridge to to, to the next thing, to the HP whatever, if, if you even need

Gary Capps: 00:50:07

it, your close, your AI bot, it's almost like a bridge towards then transitioning.

Gary Capps: 00:50:12

Those customers don't do like closed bought or one of the other vendors.

Gary Capps: 00:50:16

Yeah, I mean we started it, we, we provided that as a freebie because

Gary Capps: 00:50:20

we had clients and at the time, the open, the AI chat in high level didn't work.

Gary Capps: 00:50:27

The, the native integration did not work.

Gary Capps: 00:50:29

And we wanted to provide something to clients that they could use without having

Gary Capps: 00:50:33

to go and get a third party service.

Gary Capps: 00:50:35

'cause we got asked about that quite a bit.

Gary Capps: 00:50:36

So we we took that upon ourselves to kind of do that, pay for it, and then

Gary Capps: 00:50:40

provide it to our clients because that was something that people were asking

Gary Capps: 00:50:43

us for and we're kind of like, well dunno if we want to use your system.

Gary Capps: 00:50:45

'cause it doesn't work with the native AI bot in high level.

Gary Capps: 00:50:48

So we kind of need that, which means we need lead connector and whatever.

Gary Capps: 00:50:52

So we did that.

Gary Capps: 00:50:53

Now, things have moved on past there anyway, so that, custom conversation

Gary Capps: 00:50:57

providers like ours will work with the, the native AI bots in high level.

Gary Capps: 00:51:01

Vit Muller : Oh, brilliant.

Gary Capps: 00:51:02

And you can, you can also program workflows everything

Gary Capps: 00:51:05

Yeah.

Gary Capps: 00:51:05

Yeah.

Gary Capps: 00:51:06

So you can do all that with the native AI bots in high level.

Gary Capps: 00:51:09

Like I said, we, we've kind of moved on past that a bit anyway.

Gary Capps: 00:51:12

We see the value in other providers and partners like CloseBot, and we

Gary Capps: 00:51:15

can see what they do and we say, Hey, look, these, these are the options

Gary Capps: 00:51:19

here, and we think this is a good one.

Gary Capps: 00:51:20

We're using this one.

Gary Capps: 00:51:21

We do a lot of stuff with, with Bryce on that.

Gary Capps: 00:51:23

Anyway, so the open, the, sorry, not the open ai, the, the bot in high level,

Gary Capps: 00:51:30

the native one, we've never used it.

Gary Capps: 00:51:31

I believe it's getting quite good now.

Gary Capps: 00:51:33

If it's prompted well, it's certainly a lot better than it was when it came out.

Gary Capps: 00:51:38

Vit Muller : Yeah, you've got, you've got a prompted based version.

Gary Capps: 00:51:40

Now you also have a, like a, a form based configuration, which

Gary Capps: 00:51:44

I like because it's easier.

Gary Capps: 00:51:46

I've recently been, you, I've been doing a lot of work on

Gary Capps: 00:51:49

this over last couple of months.

Gary Capps: 00:51:51

I'm on a big project right now with another agency as a, a white level,

Gary Capps: 00:51:54

like a fulfillment partner with 'em.

Gary Capps: 00:51:57

But, yeah, what I've found is that the form-based setup, which is, which is good

Gary Capps: 00:52:01

because it's easier and it's almost like great for customers to handle themselves.

Gary Capps: 00:52:04

It's actually utilizing the brand voice, which the prompt one doesn't

Gary Capps: 00:52:09

have capability to plug into the brand voice, which is annoying.

Gary Capps: 00:52:12

You can have like a preset of 10 questions and you can change

Gary Capps: 00:52:16

the order of the questions.

Gary Capps: 00:52:17

Some of like a default question, like to collect name, first name, last name,

Gary Capps: 00:52:20

but also custom questions that then save the, save the output into like, you got

Gary Capps: 00:52:26

a question and you link it to specific custom field where it gets stored.

Gary Capps: 00:52:31

so that's, good.

Gary Capps: 00:52:32

And you don't have to worry about prompting.

Gary Capps: 00:52:33

You just, Hey, this is, this is how I wanted to ask these questions,

Gary Capps: 00:52:36

and then you can do this way.

Gary Capps: 00:52:37

Still pros and cons.

Gary Capps: 00:52:39

still some nuances and still like some shortcomings that I'm seeing.

Gary Capps: 00:52:43

So that's why I, I'm a personal personally, I'm not

Gary Capps: 00:52:47

getting, I was like that.

Gary Capps: 00:52:49

I was like, I'm gonna try and build, like stick to high level and do nothing else.

Gary Capps: 00:52:52

Now as I'm do getting a lot more into projects and a lot more rollouts,

Gary Capps: 00:52:56

I'm realizing there's so much more higher requirements, where, you know,

Gary Capps: 00:53:01

you just kinda realize, well now you just have to be open to really

Gary Capps: 00:53:04

be flexible and use, if use other vendors if needed in those use cases.

Gary Capps: 00:53:09

Whether it's, you know, going as advanced with, you know, building

Gary Capps: 00:53:12

out your own N8N server and you know, sitting up on that front or gonna

Gary Capps: 00:53:16

CloseBot or any of the other vendors.

Gary Capps: 00:53:19

because at the end of the day it's about, you know, being fast to market.

Gary Capps: 00:53:23

and now because the AI has been, you know, it's not beginning of

Gary Capps: 00:53:26

the year where it's post like such a blue ocean on the basic offer.

Gary Capps: 00:53:30

Now it's actually starting to get a lot more advanced, is what I'm

Gary Capps: 00:53:32

seeing anyway, with other providers.

Gary Capps: 00:53:34

Other agencies are getting, they're catching up to it.

Gary Capps: 00:53:36

They're getting a lot more advanced with what they can offer.

Gary Capps: 00:53:38

A lot more complex, lot more high tech, but a lot more quality, right?

Gary Capps: 00:53:43

So it's almost like, well you gotta.

Gary Capps: 00:53:45

You gotta stay on tip of it, otherwise you're gonna get squeezed

Gary Capps: 00:53:47

outta the market before you know it.

Gary Capps: 00:53:49

Yeah, I think those, those specialists in those field, like we, we do

Gary Capps: 00:53:53

text messaging, well text, SMS, WhatsApp, iMessage for high level, and that is it.

Gary Capps: 00:53:58

Vit Muller : I love that.

Gary Capps: 00:53:59

that's, our

Gary Capps: 00:54:00

Vit Muller : I was gonna actually, yeah, I was gonna talk, tell, you know,

Gary Capps: 00:54:03

give you kudos to that because, you know, such a straightforward model.

Gary Capps: 00:54:08

I, I, I sometimes a little bit jealous because of, like, my

Gary Capps: 00:54:12

business is not just one business.

Gary Capps: 00:54:14

I've got my saas, but I also do snapshots for agencies.

Gary Capps: 00:54:16

I do fulfillment stuff.

Gary Capps: 00:54:18

I've got the podcast, I'm kind of spread out a little bit.

Gary Capps: 00:54:22

Then I, more than I'd like it.

Gary Capps: 00:54:24

So sometimes I'm, I'm, I'm thinking about Gary on those days.

Gary Capps: 00:54:27

I'm like, bloody hell, I should just do what Gary does.

Gary Capps: 00:54:29

But then I would just be competitor.

Gary Capps: 00:54:31

And that's not the, the name of the game.

Gary Capps: 00:54:33

but I guess what I'm getting at with that is like

Gary Capps: 00:54:35

staying, staying in your lane and just kinda specializing in there,

Gary Capps: 00:54:39

you'll get a better product.

Gary Capps: 00:54:40

So again, like CloseBot, I talk about Bryce 'cause we, we do really

Gary Capps: 00:54:44

like those guys and what they do.

Gary Capps: 00:54:45

That's, that's what they do.

Gary Capps: 00:54:47

They're staying in that lane, they're staying in that lane of that AI bot.

Gary Capps: 00:54:50

So they're building a really good system there.

Gary Capps: 00:54:53

So as you were saying, like trying to stay everything in high

Gary Capps: 00:54:57

level, high level is amazing.

Gary Capps: 00:54:58

We all have high level, it's, it's a great platform, but they're not specialists.

Gary Capps: 00:55:03

So some of the things that they do.

Gary Capps: 00:55:05

Are not the best solution.

Gary Capps: 00:55:07

So the AI chat bot might not be the best solution, but you go to a specialist

Gary Capps: 00:55:11

in that area for that particular thing, you're probably gonna get

Gary Capps: 00:55:14

something that's a little bit better.

Gary Capps: 00:55:16

'cause that's the only thing that they do.

Gary Capps: 00:55:18

Same as, voice bots.

Gary Capps: 00:55:19

I mean, I, I don't use voice bots personally, I haven't used any yet.

Gary Capps: 00:55:23

But, if you go to a specialist that's doing voice only bots, then they're

Gary Capps: 00:55:28

probably gonna do a better job than the one that you get in high level

Gary Capps: 00:55:30

and that's why you go outside.

Gary Capps: 00:55:31

But I think high level provides that amazing platform where you

Gary Capps: 00:55:34

can, you can make a start at the end of the day and you'll

Gary Capps: 00:55:37

find, you'll find that you'll probably get by and, you know,

Gary Capps: 00:55:42

everything will work in certain areas and you can make it all work.

Gary Capps: 00:55:46

But there comes a time when you step outside of that and say, okay, well

Gary Capps: 00:55:49

look, I do need a, another service or system 'cause it's just not

Gary Capps: 00:55:53

quite where I need this one to be.

Gary Capps: 00:55:55

And then there's the marketplace for that where you can plug in these

Gary Capps: 00:55:59

other great, other tools as well.

Gary Capps: 00:56:01

Vit Muller : Yeah.

Gary Capps: 00:56:01

Yeah.

Gary Capps: 00:56:01

It's, it's about knowing when to use the additional tech stack, but like you

Gary Capps: 00:56:05

said, on that front, high level, out of the box, it's brilliant because if you

Gary Capps: 00:56:08

just, like, if you focusing purely on SaaS, and, and reselling a high level

Gary Capps: 00:56:13

under your own brand and just providing lots of coaching and do it, especially

Gary Capps: 00:56:16

if you like, do it yourself model.

Gary Capps: 00:56:18

Just get small, small, small, tiny businesses on allow plans to sign up and

Gary Capps: 00:56:22

then just showing them the way of how they can help themselves, then that's great.

Gary Capps: 00:56:26

'cause then you don't have to get into the whole conversation about custom stuff.

Gary Capps: 00:56:29

You just say, Hey, everything is in high level.

Gary Capps: 00:56:31

Here's how you con configure this.

Gary Capps: 00:56:32

Here's how you configure that.

Gary Capps: 00:56:34

Jump into our webinars.

Gary Capps: 00:56:35

We'll show you everything.

Gary Capps: 00:56:36

We'll let you know about some limitations, but nevertheless, it's

Gary Capps: 00:56:39

still gonna level up your business.

Gary Capps: 00:56:42

And then when you grow, when you want to get a little more nuance, come back to us.

Gary Capps: 00:56:45

We can talk about custom, we can maybe talk about plugging

Gary Capps: 00:56:48

in a different tech stack.

Gary Capps: 00:56:49

Right.

Gary Capps: 00:56:50

I, one area that, I'm currently, I'm currently exploring

Gary Capps: 00:56:53

one vendor that does this.

Gary Capps: 00:56:55

I dunno about anybody else that does.

Gary Capps: 00:56:56

This is a handover between, conversation AI and voice ai.

Gary Capps: 00:57:02

So I was on a demo with a, with a guy, literally showed me a,

Gary Capps: 00:57:05

conversation threat with, with a bot.

Gary Capps: 00:57:07

And then he just sent a message to the bot, say, Hey, call me.

Gary Capps: 00:57:10

The bot called him.

Gary Capps: 00:57:11

He picked up and then on the phone he said, Hey, what did we just chatted about?

Gary Capps: 00:57:14

And the, the voice AI was able to reference back to

Gary Capps: 00:57:18

all the past conversations.

Gary Capps: 00:57:19

So we're like really seamless.

Gary Capps: 00:57:22

pretty, pretty strong offer on that one.

Gary Capps: 00:57:24

So, I wonder if, if Bryce or any of the other, ones are looking into

Gary Capps: 00:57:29

how this could be merged, but just yourself, have you heard about any

Gary Capps: 00:57:33

of your clients talking about this?

Gary Capps: 00:57:34

Like as, as a thing that could

Gary Capps: 00:57:37

Yeah, I've, I've seen it and I, I know how

Gary Capps: 00:57:38

to do it.

Gary Capps: 00:57:40

Again, we, we really stick in our lane of text and have

Gary Capps: 00:57:42

not got involved in voice ai.

Gary Capps: 00:57:44

Personally, I think voice AI is amazing, but I don't like it enough

Gary Capps: 00:57:49

yet that I would want to put it in anywhere myself, because it still

Gary Capps: 00:57:54

sounds like voice AI to me, and I think.

Gary Capps: 00:57:58

And again, I, I could be wrong, but, I haven't seen enough yet where voice

Gary Capps: 00:58:03

AI works better than text messaging for all the kind of stuff that we do.

Gary Capps: 00:58:06

At the end of the day, I think with voice ai, if you're gonna use it, and

Gary Capps: 00:58:11

from the conversations I've had with people, it, it can't be misrepresented

Gary Capps: 00:58:17

as a human at the moment because people will get frustrated with that.

Gary Capps: 00:58:21

That's what I think at the moment and, and what

Gary Capps: 00:58:22

I've seen in, in conversations I've seen people have and voice,

Gary Capps: 00:58:27

transcripts that they've put up of conversations that people had, and

Gary Capps: 00:58:29

it's an AI bot, and they're like saying something to, and then they're like,

Gary Capps: 00:58:32

well, no, actually I'm an AI bot.

Gary Capps: 00:58:33

I can't help you with that.

Gary Capps: 00:58:34

People get frustrated with that.

Gary Capps: 00:58:36

So for me, I'm a, I'm a big believer in SMS texting, and that is more so the

Gary Capps: 00:58:42

future than voice AI bots, but I think they've definitely got their place for,

Gary Capps: 00:58:47

you know, people are calling in and AI receptionists and stuff like that.

Gary Capps: 00:58:51

I don't have a use case for that.

Gary Capps: 00:58:52

We haven't used it yet.

Gary Capps: 00:58:55

And I still always listen to them with that little bit of like, oh,

Gary Capps: 00:58:57

you, you still sound like a bot to me.

Gary Capps: 00:59:00

So I dunno, I I, I wouldn't like it personally if I got called by an AI

Gary Capps: 00:59:04

bot 'cause I'm just like, oh, stop it.

Gary Capps: 00:59:08

But I know, but that's me and I'm not everybody.

Gary Capps: 00:59:10

Right.

Gary Capps: 00:59:10

So definitely there are people that will like it and there's use cases for

Gary Capps: 00:59:13

it, but, it's only gonna get better.

Gary Capps: 00:59:15

Like

Gary Capps: 00:59:15

ultimately I've, I've probably completely 180 on this in six months time and go,

Gary Capps: 00:59:20

God, we need to use a voice AI bot now 'cause there's an amazing new synth flow

Gary Capps: 00:59:23

voice creator and it'll work seamlessly and, and sounds so much better and be

Gary Capps: 00:59:28

able to reference all of that internal stuff that's going on inside high level.

Gary Capps: 00:59:32

And I know all that can be done now anyway.

Gary Capps: 00:59:34

You can, you can integrate all of that so I can reference notes and conversations.

Gary Capps: 00:59:38

So that's, that's just me at the moment.

Gary Capps: 00:59:40

I kinda look at that a little bit from afar.

Gary Capps: 00:59:41

And also I don't wanna get distracted by it because it is shiny object syndrome

Gary Capps: 00:59:45

and we've certainly got enough going on that we are trying to

Gary Capps: 00:59:47

build out in our text capability.

Gary Capps: 00:59:49

So.

Gary Capps: 00:59:50

Vit Muller : Yeah.

Gary Capps: 00:59:50

And, and again, man, like kudos to you for like, just sticking to your line.

Gary Capps: 00:59:54

Like, this is sometimes really hard for us to do, right?

Gary Capps: 00:59:57

Like, you just

Gary Capps: 00:59:57

get distracted or want, want it to be on top of everything.

Gary Capps: 01:00:00

'cause like in this industry you kind of like, in a way it's, it's a

Gary Capps: 01:00:03

leverage If you can be that expert who can answer a lot of questions.

Gary Capps: 01:00:07

'cause then it, you know, opens up a lot more doors.

Gary Capps: 01:00:09

But then it also comes down to profitability.

Gary Capps: 01:00:11

And you could, you know, like yourself, you know, or I know a

Gary Capps: 01:00:14

bunch of other people who started high level a lot later than me.

Gary Capps: 01:00:18

And they're way ahead because they just stuck today like one thing, it's

Gary Capps: 01:00:22

like I'm, I get a bit, I get a bit nerdy and I like to like, explore

Gary Capps: 01:00:25

other things, which opens up a lot more doors for other things for me.

Gary Capps: 01:00:28

but, yeah, sometimes it's like

Gary Capps: 01:00:31

it is.

Gary Capps: 01:00:32

I do it.

Gary Capps: 01:00:32

I do it too.

Gary Capps: 01:00:33

I still like, I kind of sort of go down the rabbit hole and I read, I read enough

Gary Capps: 01:00:37

to kind of stay on top of what's going on without diving into it and start

Gary Capps: 01:00:41

setting up a voice agent and doing what I kind of, I, I read the stuff or see

Gary Capps: 01:00:44

the latest things that are going on.

Gary Capps: 01:00:46

Vit Muller : Yeah.

Gary Capps: 01:00:46

And then, and, and then I step back out and go, okay, that's enough.

Gary Capps: 01:00:50

Vit Muller : I'm just looking at some questions here.

Gary Capps: 01:00:51

Last time we talked, you were explaining how it works, basically.

Gary Capps: 01:00:54

you just gotta get a, an Android, phone and you just end up having

Gary Capps: 01:00:57

a rack of phones or plugged into chargers if there's sim cards in it.

Gary Capps: 01:01:01

Is that still the case or have that evolved into something

Gary Capps: 01:01:04

a little bit more smooth?

Gary Capps: 01:01:05

Because I know there was some post on Facebook, Mario was hinting on

Gary Capps: 01:01:09

something, doing some work with you.

Gary Capps: 01:01:12

I don't know where.

Gary Capps: 01:01:13

Is that like a,

Gary Capps: 01:01:16

okay, what can I say about that?

Gary Capps: 01:01:17

So what, what I'll say is that, so we have the three services, right?

Gary Capps: 01:01:21

So SMS, WhatsApp and iMessage.

Gary Capps: 01:01:24

So I'll explain to people what you need currently for those.

Gary Capps: 01:01:26

So with SMS, it's still an Android phone that you need.

Gary Capps: 01:01:30

Vit Muller : And an Android phone because like, why would you have,

Gary Capps: 01:01:32

you don't have to pay for iPhone.

Gary Capps: 01:01:33

It's just too expensive for that

Gary Capps: 01:01:35

yeah,

Gary Capps: 01:01:36

well,

Gary Capps: 01:01:37

iPhone.

Gary Capps: 01:01:37

Vit Muller : is also only Android based?

Gary Capps: 01:01:39

Yeah,

Gary Capps: 01:01:39

For that.

Gary Capps: 01:01:40

Yeah.

Gary Capps: 01:01:40

It's only Android based and iPhone.

Gary Capps: 01:01:42

Oh, sorry.

Gary Capps: 01:01:42

Android phones are easier to put applications

Gary Capps: 01:01:45

onto 'cause they're, yeah, they're cheaper.

Gary Capps: 01:01:48

There's that stuff.

Gary Capps: 01:01:49

WhatsApp will work on either Android phone or iPhone.

Gary Capps: 01:01:53

Doesn't matter.

Gary Capps: 01:01:53

We can use both of those for our WhatsApp integration.

Gary Capps: 01:01:56

And then iMessage is obviously iPhone and you do also need a

Gary Capps: 01:02:00

computer to run that on as well.

Gary Capps: 01:02:01

'cause it integrates with iMessage and the iPhone.

Gary Capps: 01:02:04

So there's a couple of things that you do actually need for that.

Gary Capps: 01:02:06

Vit Muller : Okay.

Gary Capps: 01:02:08

We, Mario, interestingly, speak about him.

Gary Capps: 01:02:10

Mario, well actually by the time this comes out, he'll be out on our Facebook

Gary Capps: 01:02:13

page Anyway, Mario's actually, starting to work for us in, special projects.

Gary Capps: 01:02:17

So there was something that he was working on before.

Gary Capps: 01:02:20

'cause he, if people dunno who Mario is, he works for HL Pro Tools.

Gary Capps: 01:02:24

He did work for high level as well as a contractor.

Gary Capps: 01:02:28

He's not working for high level anymore and he's going to start working for

Gary Capps: 01:02:32

us in special projects because he loved our service and what we do.

Gary Capps: 01:02:37

And he started working on a little special project around

Gary Capps: 01:02:41

the SMS devices, shall we say.

Gary Capps: 01:02:44

And he is now coming to work with us at My CRM Sim in a

Gary Capps: 01:02:49

capacity to, to roll that out.

Gary Capps: 01:02:51

And we hope that we will have something pretty cool by the time

Gary Capps: 01:02:53

we come to Dallas in October.

Gary Capps: 01:02:56

Vit Muller : I dunno what it is, but I mean, if I was gonna pick what ideal

Gary Capps: 01:03:00

solution be, I would think of a machine.

Gary Capps: 01:03:03

That's like a rack and it has got slots for sim cards and

Gary Capps: 01:03:06

it's just like one machine.

Gary Capps: 01:03:07

I just plug in SIM cards and when I, and maybe that's like 50

Gary Capps: 01:03:10

sim cards and then when I need another one, just buy another one.

Gary Capps: 01:03:13

I dunno.

Gary Capps: 01:03:14

I'm very curious.

Gary Capps: 01:03:15

something even better than that, mate,

Gary Capps: 01:03:17

Vit Muller : okay.

Gary Capps: 01:03:18

Oh, like, hang on.

Gary Capps: 01:03:20

Digital, digital sim cards.

Gary Capps: 01:03:22

I've said too much.

Gary Capps: 01:03:24

We,

Gary Capps: 01:03:26

Vit Muller : I mean, what else could it be?

Gary Capps: 01:03:27

It's, it's gonna be digital zip guards.

Gary Capps: 01:03:29

I can't think of anything else.

Gary Capps: 01:03:30

If it's not physical, if it's, it's gonna be digital and then

Gary Capps: 01:03:33

having a, a virtual machine.

Gary Capps: 01:03:37

N8N server.

Gary Capps: 01:03:40

we will, we'll let Mario work it out.

Gary Capps: 01:03:41

That's what he's coming

Gary Capps: 01:03:42

for.

Gary Capps: 01:03:42

Like

Gary Capps: 01:03:42

Mario's.

Gary Capps: 01:03:43

Vit Muller : I'm, just, I'm honestly, I dunno, I'm just guessing.

Gary Capps: 01:03:45

I'm just, I'm just probing, right,

Gary Capps: 01:03:47

Yeah.

Gary Capps: 01:03:47

We've got, we've got some proto, we've got some prototypes at

Gary Capps: 01:03:50

the moment and Mario will be.

Gary Capps: 01:03:53

Putting those into an official prototype.

Gary Capps: 01:03:54

Hopefully by the time we get to Dallas, that's his, that's his

Gary Capps: 01:03:58

thing when he gets back from all his travel that he's doing at the moment.

Gary Capps: 01:04:01

Vit Muller : Oh, yeah, yeah, yeah.

Gary Capps: 01:04:02

He's, he's, he's all over the place.

Gary Capps: 01:04:03

It's, it's amazing.

Gary Capps: 01:04:04

Yeah.

Gary Capps: 01:04:04

So, post from, ces, CE C, what's her name?

Gary Capps: 01:04:07

C The lady in Philippines who's got the VA a Yeah, yeah, yeah, yeah, yeah.

Gary Capps: 01:04:11

They're running that event in mid, mid, actually this, this month.

Gary Capps: 01:04:14

A couple of weeks.

Gary Capps: 01:04:15

very interesting.

Gary Capps: 01:04:16

Um,

Gary Capps: 01:04:17

I'm gonna be a speaker then.

Gary Capps: 01:04:18

Vit Muller : oh, you're going, yeah, yeah, for those guys, if you're

Gary Capps: 01:04:20

listening, like, what's going on?

Gary Capps: 01:04:21

What are you guys talking about?

Gary Capps: 01:04:22

it's just an event by one of the largest VA agencies in Philippines that is now

Gary Capps: 01:04:27

switching over into being a provider of talent, of qualified or certified,

Gary Capps: 01:04:33

I should say, Hollywood Certified VAs.

Gary Capps: 01:04:35

They're one of the big one, biggest ones I think, at this point.

Gary Capps: 01:04:38

And so they're running an event where it's like a two day event

Gary Capps: 01:04:41

that you can go to in Philippines.

Gary Capps: 01:04:43

I can't remember the name of the city.

Gary Capps: 01:04:46

but you.

Gary Capps: 01:04:47

Manila.

Gary Capps: 01:04:47

There you go.

Gary Capps: 01:04:47

You can go there and you can like, hang out with, with, with Filipinos and pr,

Gary Capps: 01:04:52

you know, like learn about their culture.

Gary Capps: 01:04:54

I literally, I saw that post, like that was the first thing that came in my mind.

Gary Capps: 01:04:57

'cause I've got a couple of employees in Philippines and I'm like, it might

Gary Capps: 01:05:00

actually not be a bad idea 'cause I don't really, I don't really like, there's

Gary Capps: 01:05:04

something to embrace, like learning about someone's culture being in their country.

Gary Capps: 01:05:08

You just get to, I can click in even more with them when you work with them.

Gary Capps: 01:05:12

Right.

Gary Capps: 01:05:12

Because that's one of those hardest thing is trying to, trying to

Gary Capps: 01:05:15

like communication and it's just different cultural differences.

Gary Capps: 01:05:19

And if you can bridge the gap even more than you can be even more

Gary Capps: 01:05:22

like a better leader and all that.

Gary Capps: 01:05:23

Right.

Gary Capps: 01:05:24

Yeah, we will come over, mate.

Gary Capps: 01:05:25

I just booked my flights this morning and then I realized that,

Gary Capps: 01:05:27

people are listening to this so they can't see, but I can show you that.

Gary Capps: 01:05:30

So this is my passport from when I came back from the high level

Gary Capps: 01:05:33

Saprina event in the UK that went through the washing machine,

Gary Capps: 01:05:37

Vit Muller : Okay.

Gary Capps: 01:05:38

which I booked my flights and then realized that this is my passport.

Gary Capps: 01:05:41

I went, oh dear, now I need to get an emergency passport.

Gary Capps: 01:05:43

So I was down the post office this morning trying to sort that out before

Gary Capps: 01:05:46

my

Gary Capps: 01:05:46

flights in a couple of weeks.

Gary Capps: 01:05:47

Vit Muller : So I think Cup, well, yeah, yeah.

Gary Capps: 01:05:50

Well I think, we'll, we'll, we'll talk about it after the, after.

Gary Capps: 01:05:52

We'll leave it after.

Gary Capps: 01:05:53

I'll talk to you about it.

Gary Capps: 01:05:54

'cause I'm interested.

Gary Capps: 01:05:55

anyway, let's, I think we've cut, did a really solid update for my CRM

Gary Capps: 01:05:59

sim, which is, I'm really excited.

Gary Capps: 01:06:02

so guys, let's do a little pitch as well.

Gary Capps: 01:06:04

So guys, if you're interested in my CRM sim, if you get the value, if you get

Gary Capps: 01:06:08

what this does and how much you know, it can improve or provide like, faster

Gary Capps: 01:06:15

delivery of your services to customers.

Gary Capps: 01:06:17

' speed is king.

Gary Capps: 01:06:19

and also the big one is you wanna save ton of costs on having to

Gary Capps: 01:06:22

pay for SMS messages, which is the big one, the big draw card.

Gary Capps: 01:06:25

And now with iMessage and WhatsApp, in addition to SMS.

Gary Capps: 01:06:30

You've got something that's like a rock solid tech stack that I

Gary Capps: 01:06:33

think any agency should have.

Gary Capps: 01:06:35

So head over to if you're interested in that, head over to,

Gary Capps: 01:06:39

highlevelexperience.com/mycrmsim.

Gary Capps: 01:06:44

And, once you get there, you can sign up and let me just bring up the detail here.

Gary Capps: 01:06:49

I've got the detail for you guys.

Gary Capps: 01:06:50

just one sec. because we do have a special offer for you, I've been

Gary Capps: 01:06:54

able to work out for you guys.

Gary Capps: 01:06:55

So if you head over to that website and you put a promo code HLE7 at

Gary Capps: 01:07:02

checkout, you'll be able to get started for just $7 on your first month.

Gary Capps: 01:07:08

And that's on, the low low plan.

Gary Capps: 01:07:11

Is that right, Gary?

Gary Capps: 01:07:12

Is that what

Gary Capps: 01:07:12

we did?

Gary Capps: 01:07:13

Okay.

Gary Capps: 01:07:13

So once again, head over to.

Gary Capps: 01:07:14

Highlevelexperience.com/mycrmsim.

Gary Capps: 01:07:18

Sign up to the low plan to get started.

Gary Capps: 01:07:21

you only pay $7 for the first month if you put the promo code HLE7 at checkout.

Gary Capps: 01:07:28

Gary, we're at the end.

Gary Capps: 01:07:30

mate, it's been a pleasure having you on again.

Gary Capps: 01:07:32

It's been a year, so I was, you know, it's great to do this and I think we

Gary Capps: 01:07:35

should do another one in the year time 'cause it's such a big leaps, man.

Gary Capps: 01:07:38

You've been, you've been busy and, you know, been following,

Gary Capps: 01:07:40

I've been following your updates.

Gary Capps: 01:07:41

It's, very, very impressive.

Gary Capps: 01:07:43

is there anything you'd like to lay, like, say on the ending note for the

Gary Capps: 01:07:47

guys listening before we wrap up?

Gary Capps: 01:07:50

Yeah.

Gary Capps: 01:07:50

Look, the ending note I would like to make is, I've kind of tried to harp

Gary Capps: 01:07:53

on about it through here, is that just educate yourself, like, come,

Gary Capps: 01:07:58

come to us for education as well.

Gary Capps: 01:08:00

Like I do, I, I've really.

Gary Capps: 01:08:03

Thought about what we do over the last year, and we are a tech platform.

Gary Capps: 01:08:06

We are a tech provider.

Gary Capps: 01:08:08

That's what we sell.

Gary Capps: 01:08:09

But I think the service that we provide is, is training and education now so that

Gary Capps: 01:08:13

people can use the platform correctly.

Gary Capps: 01:08:15

So I really want people, if they're interested and they wanna learn

Gary Capps: 01:08:19

about SMS, come along to us as well.

Gary Capps: 01:08:22

Join our Facebook community.

Gary Capps: 01:08:24

You'll find links to that on our website and stuff there.

Gary Capps: 01:08:26

Come along, join that.

Gary Capps: 01:08:27

Join our inside community as well, and just learn how to do

Gary Capps: 01:08:30

your text messaging correctly.

Gary Capps: 01:08:32

If we can help people to educate them with that, then I think

Gary Capps: 01:08:36

that's a win for everybody.

Gary Capps: 01:08:37

And we'll help agencies that way as well.

Gary Capps: 01:08:40

And then, you know, they'll, they'll use our service.

Gary Capps: 01:08:42

They'll use our service more, which will be a great bonus for us.

Gary Capps: 01:08:45

But I really want people to think about that and do, do,

Gary Capps: 01:08:49

do better with their marketing.

Gary Capps: 01:08:51

There is nothing that frustrates me more than having a client who

Gary Capps: 01:08:56

will message us through a support and say, Hey, this doesn't work.

Gary Capps: 01:08:59

And then we look at their messages very similar to what you were

Gary Capps: 01:09:02

mentioning earlier about, you know, you had a client in their email

Gary Capps: 01:09:05

and they blast out some email and said, oh, now we've got problems.

Gary Capps: 01:09:08

And you look and you see that they've just spammed out a load of emails.

Gary Capps: 01:09:11

And you know, we get that from clients sometimes.

Gary Capps: 01:09:13

They say, oh, this doesn't work.

Gary Capps: 01:09:14

And then we look at their messages and find that they've just literally spammed

Gary Capps: 01:09:18

out a load of messages and they haven't followed the processes, haven't really

Gary Capps: 01:09:22

thought about what they're sending out.

Gary Capps: 01:09:24

And I really want people to understand the value of conversational SMS marketing.

Gary Capps: 01:09:29

If they can just get that, utilize the tools that we give them, they're

Gary Capps: 01:09:34

gonna just do so much better.

Gary Capps: 01:09:36

And I know that there's a lot of agency owners out there.

Gary Capps: 01:09:40

I mean, I was there years ago when I was starting using high level and I couldn't

Gary Capps: 01:09:43

figure out how, like, how the hell do you put a database reactivation together?

Gary Capps: 01:09:46

What, what message do I write?

Gary Capps: 01:09:48

How should I create this?

Gary Capps: 01:09:49

What's the hook?

Gary Capps: 01:09:50

What's the line?

Gary Capps: 01:09:50

What's the this?

Gary Capps: 01:09:51

What's the that?

Gary Capps: 01:09:52

Like we just provide all of that now.

Gary Capps: 01:09:55

So there's everything there.

Gary Capps: 01:09:56

There's no reason why you shouldn't be able to set up a database

Gary Capps: 01:09:59

reactivation for a client and have that as an offer and say, yeah,

Gary Capps: 01:10:02

look, have you got a current list?

Gary Capps: 01:10:04

Great.

Gary Capps: 01:10:05

We'll send out a database reactivation for you and we can

Gary Capps: 01:10:07

get that started by this afternoon.

Gary Capps: 01:10:09

If you wanna sign this morning, we'll get up and running for you.

Gary Capps: 01:10:12

And then they just use our tools, use our system, and follow the process

Gary Capps: 01:10:15

and you'll have wins for your clients.

Gary Capps: 01:10:16

And then you'll have happier clients, less stressed agencies, and they've

Gary Capps: 01:10:20

got a path to move forward on.

Gary Capps: 01:10:21

And I would love people to have that experience in their agency instead of the

Gary Capps: 01:10:28

frustration and I dunno what to do one.

Gary Capps: 01:10:30

So come to us and we'll try and help you with that as much as we possibly can.

Gary Capps: 01:10:34

Vit Muller : Yeah.

Gary Capps: 01:10:34

Yeah.

Gary Capps: 01:10:35

And, and look, and that, that comes with an, an investment of time.

Gary Capps: 01:10:38

but you know, if you're not willing to invest, and I'm talking to you guys

Gary Capps: 01:10:41

listening, if you're not willing to invest a bit of time to learn, then.

Gary Capps: 01:10:46

Then there's a good website for that.

Gary Capps: 01:10:47

and it's called Job Seeker.

Gary Capps: 01:10:48

And honestly, like, you know, we're in the business and you

Gary Capps: 01:10:53

know, nothing's gonna be for free.

Gary Capps: 01:10:54

So like,

Gary Capps: 01:10:55

Short fired.

Gary Capps: 01:10:56

Vit short fired.

Gary Capps: 01:10:58

Vit Muller : all right.

Gary Capps: 01:10:58

So, but yeah, we've all respect guys.

Gary Capps: 01:11:00

Like, I mean, we all in this to, to grow our businesses, but nothing's for free.

Gary Capps: 01:11:05

Nothing is easy and you gotta put the work and you gotta , put

Gary Capps: 01:11:08

the hard yards and, and you know, knowing where to go for help, where

Gary Capps: 01:11:13

to go for solution is, is a key.

Gary Capps: 01:11:16

'cause once, once you know where to go, what's the path then?

Gary Capps: 01:11:19

It is just investing the time on energy, nothing else, rather

Gary Capps: 01:11:22

than trying to search for it.

Gary Capps: 01:11:23

And that's what we're all about, this podcast.

Gary Capps: 01:11:25

Just bringing all amazing guests to show you the way people like Gary today.

Gary Capps: 01:11:29

so once again, Gary, thank you so much man, for being on.

Gary Capps: 01:11:32

that's a wrap.

Gary Capps: 01:11:34

Thank you guys for listening as well to today's episode

Gary Capps: 01:11:36

on a high level experience.

Gary Capps: 01:11:38

If you've enjoyed today's episode, then please share it with other fellow agency

Gary Capps: 01:11:41

mates and other high levelers that you think would also benefit from listening.

Gary Capps: 01:11:45

For show notes, links and extra tips to help you grow your agency

Gary Capps: 01:11:48

or your sars with high level, please go to highlevelexperience.com.

Gary Capps: 01:11:52

Thank you and have a great rest of your day, everybody.