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Episode 45

From Failures to Fortune: Diamond SaaS Preneur's Journey to Success

45 - From Failures to Fortune: Diamond SaaS Preneur's Journey to Success

In this episode of the HighLevel Experience Podcast, host Vit Muller sits down with Jake Setterlun, a remarkable entrepreneur who has navigated the ups and downs of the business world from a young age. Jake shares his journey from failed ventures to achieving significant success, including earning a spot on the 2024 Inc 5000 list and receiving HighLevel's prestigious Diamond Award. The conversation delves into Jake's strategic partnerships, his transition from a "done-for-you" to a "done-with-you" business model, and the innovative use of voice AI in real estate marketing.

Special Offer 🤩📣

Jake Setterlun is offering a special consultation for listeners interested in learning more about his "done-with-you" model and how it can be applied to your Agency / SaaS business. To take advantage of this offer, visit highlevelexperience.com/jakesetterlun

About Jake Setterlun

Jake Setterlun is a seasoned entrepreneur with a wealth of experience in the marketing industry. His journey from engineering to marketing has been marked by resilience and strategic partnerships. Jake's agency has achieved significant success, earning a spot on the Inc 5000 list and receiving HighLevel's Diamond Award. He is passionate about leveraging technology, such as voice AI, to drive business growth and innovation.

Highlights 🔥

Key points we talked about in this pilot episode!

  • 👉 [00:01:28] Jake's Entrepreneurial Journey - Jake shares his background, from studying engineering to entering the marketing world, facing multiple failures, and eventually finding success with the right business partner.
  • 👉 [00:02:54] Finding the Right Business Partner - Discussion on the importance of finding a complementary business partner and how it transformed Jake's business, allowing him to focus on his strengths in systems and automation.
  • 👉 [00:05:03] Scaling and Business Model - Transition from a "done-for-you" to a "done-with-you" model, making services more affordable and scalable, and the impact of productized fulfillment on business growth.
  • 👉 [00:08:20] Transition to Done-With-You Model - Jake explains the benefits of the "done-with-you" approach, allowing clients to manage their systems post-setup, and how it has enabled his agency to scale effectively.
  • 👉 [00:17:10] Financial Insights and Business Metrics - Insights into Jake's agency's financial performance, including revenue, profit margins, and the importance of providing value while maintaining a sustainable business model.
  • 👉 [00:22:00] Future Plans and Joint Ventures - Jake discusses future plans, including potential business exits, joint ventures, and personal branding, as well as helping other agencies scale through partnerships.
  • 👉 [00:27:07] Creating a Winning Offer - The importance of crafting a unique offer in a competitive market, using voice AI in real estate marketing as an example, and the impact of innovative solutions on business success.

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Growthable

Customer Success team you need to scale your SaaS

If you're a SaaS or digital agency founder, SMMA or AI entrepreneur looking to scale, this is the Customer Success team you need. From 24x7 Live chat support, onboarding and activations, certified VAs, coaching programs, live events, weekly workshops and more, Growthable is the Customer Success partner you've been waiting to find. Use code HLXP at checkout and get 10% off their plans.

Level Up Marketplace

A cutting-edge platform designed to extend the functionality of HighLevel, offering a wide range of custom apps and workflow actions tailored to meet the diverse needs of agencies and SaaS businesses.

As one of the only six global HighLevel developer partners, Level Up Marketplace provides innovative solutions that streamline processes, enhance customization, and enable new revenue streams. Whether you're looking to replace external tools like Zapier with native HighLevel integrations or seeking unique app functionalities to solve specific business challenges, Level Up Marketplace delivers agile, high-quality applications that empower agencies to scale and optimize their operations effortlessly. With a commitment to continuous development and community-driven innovation, Level Up Marketplace is redefining what’s possible within the HighLevel ecosystem.

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This is a unique business model for GHL Agencies looking to offer more scalable deployment of systems to clients, faster results and more profitability thanks to it's 'productised' approach.

It includes 10 distinct systems, each designed as a standalone module (snapshot). These snapshots are installed into your SaaS customer's accounts gradually, over time, one on top of the next one like pieces of a puzzle. This approach contrasts with a single, expansive custom projects, which often proves tougher to market and deliver.

Profit Roadmapâ„¢ System and it's 'gradual rollout' method leads to faster fulfilment, onboarding, and delivery of results for your SaaS clients.

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More info about this episode:

  • Type: Audio (Explicit )
  • Link: https://podcast.highlevelexperience.com/episode/from-failures-to-fortune-diamond-saas-preneurs-journey-to-success
  • Authors: Vit Muller
  • Copyright 2024 vitmuller.com | highlevelexperience.com

Mentioned in this episode:

Post Roll Ads

About Our Sponsors At the HighLevel Experience Podcast, we’re grateful for our incredible sponsors, whose support makes this show possible. Each one offers powerful tools, services, and strategies to help HighLevel agencies, SaaSpreneurs, and digital marketers scale smarter, save money, and grow efficiently. Check out their exclusive offers below! Level Up Marketplace – Custom Apps & Workflow Actions for HighLevel Supercharge your HighLevel setup with custom apps and workflow actions from Level Up Marketplace. Whether you're looking to automate processes, enhance client experiences, or replace expensive third-party tools, Level Up Marketplace has the integrations you need to take your projects to the next level. 🚀 Explore more at: highlevelexperience.com/LevelUpMarketplace MyCRM Sim – Unlimited SMS & WhatsApp Messaging Most HighLevel users don’t realize how much they’re overspending on SMS—until the bill arrives. Your clients expect automation, not unexpected fees that eat into their profits. MyCRM Sim gives you unlimited SMS and WhatsApp messaging, so your clients can send messages freely without breaking the bank. 🔥 Exclusive Offer: Get your first month for just $7 with promo code HLE7 📌 Sign up today at: highlevelexperience.com/MyCRMSim Growthable – The Ultimate Customer Success Team Scaling your SaaS or agency? Customer support, onboarding, and retention can quickly become bottlenecks that slow growth and cost you revenue. Growthable provides 24/7 live chat support, certified VAs, coaching programs, live events, and weekly workshops to help you scale—without the stress. 🎯 Exclusive Offer: Get 10% off with promo code HLXP 🚀 Get started at: highlevelexperience.com/Growthable Profit Roadmap Systems – A Proven Framework for HighLevel Agencies Too many HighLevel agencies are stuck reacting to problems instead of scaling predictably. You shouldn’t have to reinvent the wheel or waste years figuring it all out. That’s why I built the Profit Roadmap Systems—a step-by-step framework designed specifically for HighLevel agencies to cut wasted time, increase conversions, and scale efficiently. 📈 Start implementing a real system for success today at: vitmuller.com These sponsors are here to help you scale smarter—so take advantage of their exclusive offers today! 🚀

Sponsors

Pre-Roll Ads

At the HighLevel Experience Podcast, we’re proud to partner with industry-leading sponsors who provide HighLevel agencies and SaaSpreneurs with the tools, support, and integrations they need to scale smarter. Here’s a look at our incredible sponsors and the exclusive offers they have for our listeners: Level Up Marketplace – Custom HighLevel Apps & Workflow Actions Looking to replace costly tools like Zapier or need advanced integrations for your HighLevel setup? Level Up Marketplace is your go-to source for custom HighLevel apps and workflow actions that streamline automation and efficiency. 🚀 Discover more at: highlevelexperience.com/levelupmarketplace Growthable – Your 24/7 Customer Success Team Scaling your SaaS but struggling with customer support? Growthable provides round-the-clock customer success solutions, including 24/7 support and certified VAs to ensure your clients are taken care of while you focus on growth. 🎯 Exclusive Offer: Use code HLXP for 10% off your Growthable plan! 📌 Get started at: highlevelexperiencepodcast.com/growthable MyCRM Sim – Unlimited SMS & WhatsApp for HighLevel Tired of unexpected SMS bills? MyCRM Sim offers unlimited SMS and WhatsApp messaging for you and your HighLevel clients—saving you money while keeping communication seamless. 🔥 Exclusive Offer: Start your first month for just $7 with promo code HLE7 📲 Sign up at: highlevelexperiencepodcast.com/mycrmsim Premium GHL Snapshots by Vit Muller – Built for Agencies, Fully Documented Most HighLevel snapshots leave you stuck with missing instructions. Not mine. Every Premium GHL Snapshot has been tested in real-world scenarios inside my agency, Stand Out From The Pack. Each snapshot includes detailed documentation, step-by-step ClickUp templates, and lifetime updates, so you're supported every step of the way. ✅ Skip the guesswork & get yours today at: vitmuller.com These sponsors power the tools and services that help HighLevelers succeed—and their support makes this podcast possible. Be sure to take advantage of these exclusive offers! 🚀

Sponsors

About Our Sponsors

The HighLevel Experience Podcast is made possible thanks to our incredible sponsors—each offering powerful tools, services, and insights to help agencies, SaaSpreneurs, and digital marketers scale smarter, optimize operations, and increase profitability. Check out their exclusive offers below! Level Up Marketplace – Advanced Automation Apps for HighLevel Need more flexibility when building custom solutions for clients? Level Up Marketplace is packed with hundreds of unique apps that can be added as custom workflow actions inside HighLevel—allowing you to replace costly tools like Zapier and build cutting-edge automation. 🔥 Unlimited access to game-changing apps—supercharge your HighLevel setup today! 🚀 Explore more at: highlevelexperience.com/LevelUpMarketplace Growthable – The Ultimate Go-To-Market Coaching Program Struggling to land your first paying customers? Growthable’s RAMP program is a proven 6-week coaching system designed to help SaaS founders, agency owners, and entrepreneurs craft a bulletproof GTM strategy, build inbound and outbound pipelines, and convert leads into real customers 🎯 Goal: 3 paying customers by Week 6! 🔥 Exclusive Offer: Get 15% off with promo code HLXP 📌 Sign up now at: highlevelexperience.com/growthableramp MyCRM Sim – Unlimited SMS & WhatsApp for HighLevel Sick of unexpected SMS bills frustrating your clients? MyCRM Sim provides unlimited SMS and WhatsApp messaging, so your clients send messages freely—without the high costs. Smart HighLevelers are already saving thousands by switching to MyCRM Sim. 🔥 Exclusive Offer: Get your first month for just $7 with promo code HLE7 📌 Sign up today at: highlevelexperience.com/MyCRMSim Profit Roadmap System – Scale Your Agency with Modular Automation Most HighLevel agencies are stuck building automation workflows from scratch—wasting time, creating inefficiencies, and struggling to scale. The Profit Roadmap System changes that. It’s a modular, scalable deployment of snapshots that helps agencies productize services while still delivering bespoke client solutions. 📈 Streamline lead capture, fulfillment, and recurring revenue—without the chaos. 🚀 Learn more at: vitmuller.com 💡 These sponsors offer the tools and strategies to take your HighLevel business to new heights—so don’t miss out on their exclusive offers! 🚀

Transcript

Ep 45 - Jake Setterlun | HighLevel Experience Podcast

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About the Podcast

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About your host

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Vit Muller

Vit Muller, a former fitness professional, now excels in digital marketing with his agencies 'Stand Out From The Pack' & 'Vit Muller Consulting'. A HighLevel® Software expert, he specializes in SaaS and Premium Snapshots, aiding agencies in growth. He hosts the Success Inspired and High Level Experience podcasts, showcasing business and personal development stories. Vit's journey from fitness to digital marketing exemplifies entrepreneurship and resilience. 🚀💼