Episode 46
Why Your Online Community Is Quiet (And How to Fix It)
46 - Why Your Online Community Is Quiet (And How to Fix It)
In this engaging episode of the HighLevel Experience Podcast, host Vit Muller welcomes Jade Olivia, a dynamic expert in community engagement and marketing automation. Jade shares her unique journey from professional dancing and coaching to becoming a leading figure in online community management. She discusses her three-step framework for community engagement, offering listeners valuable insights into building thriving online communities. Jade emphasizes the importance of treating business communities differently from social media and provides actionable strategies to foster meaningful interactions among community members.
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About Jade Olivia
Jade Olivia is a renowned expert in community engagement and marketing automation. With a background in professional dancing and coaching, Jade has built a successful career helping entrepreneurs cultivate thriving online communities. She is passionate about empowering individuals to feel seen, heard, and valued in digital spaces.
Highlights 🔥
Key points we talked about in this pilot episode!
- 👉 [00:01:16] Jade's Journey: From Dancing to Community Engagement - Jade shares her transition from coaching varsity dance teams to becoming a leading expert in online community engagement, emphasizing the role of failure and personal growth in her journey.
- 👉 [00:04:34] The Importance of Community in Business - Discussion on the real value of driving community and the benefits it brings to businesses, including customer retention and creating a supportive environment.
- 👉 [00:12:35] Defining Your Community's Purpose - Jade introduces her three-step framework: Define, Design, Deploy, and explains the importance of defining the purpose of a community to ensure it serves a function in the business.
- 👉 [00:18:09] Designing an Engaging Community - Strategies for designing the flow and engagement within a community, including the use of data and strategic calls to action to foster interaction among members.
- 👉 [00:35:15] Leveraging Automation for Engagement - The role of automation in enhancing community engagement, including examples of how to integrate calls to action and track member progress through automated workflows.
- 👉 [01:01:29] Free vs. Paid Community Models - Discussion on different community models, the value of offering free content, and the importance of providing high-value experiences to nurture and convert community members.
- 👉 [01:19:43] Inspiring Stories from the High Level Community - Jade shares inspiring stories of how community engagement has transformed businesses and personal lives, highlighting the power of connection and support in online communities.
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More info about this episode:
- Type: Audio (Explicit )
- Link: https://podcast.highlevelexperience.com/episode/ep46-jade-olivia
- Authors: Vit Muller
- Copyright 2024 vitmuller.com | highlevelexperience.com
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Transcript
Welcome to another episode on the high level experience podcast.
Vit Muller:Our guest today is a dynamic force in the world of community engagement
Vit Muller:and marketing automation with background that spans professional
Vit Muller:dancing, coaching, and music.
Vit Muller:She's taken her passion for connecting and applied it to the digital space.
Vit Muller:She's built a career helping entrepreneurs cultivate thriving
Vit Muller:online communities where members feel seen, heard, and valued.
Vit Muller:But here's the twist standing at just five feet.
Vit Muller:She's a powerhouse, both online and offline, raising twins alongside her
Vit Muller:older daughter, serenading them with her ukulele each night and all while
Vit Muller:managing her hilarious 200 pound mastiff.
Vit Muller:She's embraced her ADHD as a superpower, using it to fuel her
Vit Muller:creativity and innovate approach.
Vit Muller:To business.
Vit Muller:And today she's here to share her three step framework for community engagement.
Vit Muller:So get ready for some game changing insights.
Vit Muller:Please.
Vit Muller:Welcome to the show.
Vit Muller:Jade Olivia.
Jade Olivia:Woo!
Jade Olivia:I'm like cheering myself on.
Jade Olivia:We need like a sound effect or something.
Vit Muller:We definitely do.
Vit Muller:Yeah, I've got my stream.
Vit Muller:Like I've got to configure that.
Vit Muller:It would be fun.
Vit Muller:Yeah, definitely.
Vit Muller:Jade, you you've, you've got such a unique journey from coaching varsity
Vit Muller:dance teams to becoming a leading expert in online community engagement.
Vit Muller:How did that transition happen for you?
Vit Muller:Like what sparked your passion for helping entrepreneurs build driving communities?
Vit Muller:Failure
Jade Olivia:Yeah, well, the the dancing and cheer career was pretty funny.
Jade Olivia:So, I mean, since since there's a an international audience here,
Jade Olivia:I used to cheer for the India Premier League cricket tournament.
Jade Olivia:So.
Jade Olivia:Go RCB.
Vit Muller:automate because
Jade Olivia:I love cricket.
Jade Olivia:I love, I love Australia, by the way.
Jade Olivia:And, uh, you know, that was something that I just, I mean, to be quite
Jade Olivia:honest, I aged out of it, you could only do that for so long.
Jade Olivia:And then, you know, I kind of had a bunch of odd jobs for a long time.
Jade Olivia:And I was one of those like late diagnosed ADHD.
Jade Olivia:So kind of like, kind of was.
Jade Olivia:Failed at life and it was very aimless for a long time.
Jade Olivia:And, you know, it was this classic case of like, you know, you must
Jade Olivia:be lazy because you're so smart, you know, what's wrong with you?
Jade Olivia:What's wrong with you?
Jade Olivia:What's wrong with you?
Jade Olivia:And then, I finally, I kind of ripped off all the band aids at once
Jade Olivia:when COVID happened while the world was shutting down, I quit my job.
Jade Olivia:I left my husband.
Jade Olivia:I. Started single parenting, moved into an apartment.
Jade Olivia:I'd never lived alone before I married my college sweetheart.
Jade Olivia:I just like was sick of my life.
Jade Olivia:Just failure after failure after failure and my, including my marriage,
Jade Olivia:which, you know, not his fault.
Jade Olivia:So, I started over and started my own business because in my previous,
Jade Olivia:you know, crappy job, I learned how to automate because they bought
Jade Olivia:infusion soft now known as keep.
Jade Olivia:And so.
Vit Muller:Confusionsoft.
Jade Olivia:Yeah, exactly.
Jade Olivia:So I, I, you know, they bought it and I was like, I don't
Jade Olivia:know what the hell I'm doing.
Jade Olivia:So I started taking courses and meeting the entrepreneur and automation community.
Jade Olivia:I was like, there's something here.
Jade Olivia:So when all of that went down in 2020, I was like, I'm good at this.
Jade Olivia:So I got certified and.
Jade Olivia:You know, once you kind of dip your toes in this, then, then you kind of for a
Jade Olivia:couple of years say yes to everything until you figure out what you're good at.
Jade Olivia:And I landed in community engaged in community management and thus
Jade Olivia:consulting in this area because I, I'm sure you can tell I'm pretty social.
Vit Muller:Yeah.
Jade Olivia:Whoa!
Jade Olivia:Like, I love this.
Jade Olivia:Like, this is, this is, this is my ideal situation.
Jade Olivia:Like, hanging out, having a good time with entrepreneurs.
Jade Olivia:This is the best time.
Jade Olivia:And so, I started doing that in, I started community managing and being really
Jade Olivia:supportive in automation communities.
Jade Olivia:That's why I love the high level community.
Jade Olivia:They're very active, very supportive.
Jade Olivia:that, that's the kind of place that I want to be.
Jade Olivia:So, I started community managing.
Jade Olivia:And what you guys will find out today as I share all this information
Jade Olivia:with you is that, uh, Business best practices, specifically
Jade Olivia:automation and community journey.
Jade Olivia:Best practices are exactly the same as community best practices.
Jade Olivia:So you'll see a lot of ties.
Jade Olivia:And I hope that gives all of you watching or listening today.
Jade Olivia:a lot of confidence because there's going to be a lot of light bulbs
Jade Olivia:moment where you're like, Oh, that makes so much sense over here.
Jade Olivia:I just never applied it over here.
Jade Olivia:So you guys are going to get a lot of great information that I'm positive
Jade Olivia:you'll be able to act on because you are automators and you understand how
Jade Olivia:things should talk to each other and make sense to the customer so that
Jade Olivia:they feel seen, heard, and loved.
Jade Olivia:Well, that's what we do in communities.
Jade Olivia:And I, I'm just really excited to share all that with you
Vit Muller:Well, I'm very excited to hear all that as well.
Vit Muller:Because I mean, I, you know, I mean, When you hear the word community,
Vit Muller:I mean, you know, I mean, we've all been part of Facebook groups.
Vit Muller:All of us entrepreneurs are like, you know, I mean, if you're not, I
Vit Muller:don't know if you're living under the rock, but Facebook groups is
Vit Muller:where it kind of, it's been at.
Vit Muller:Uh, now we have obviously amazing communities that you
Vit Muller:can do through high level.
Vit Muller:There's obviously other platforms like school and whatnot, but obviously
Vit Muller:high level is the way I think.
Vit Muller:anyway, the question is like to you is why, okay, we know the obvious, but like.
Vit Muller:What do we don't know about like the real value of like driving community?
Vit Muller:How, what are the benefits of doing this?
Jade Olivia:Yeah, so I think in some ways it was when I first started getting
Jade Olivia:really confident in consulting this area instead of just managing, it felt like
Jade Olivia:a hard sell for a while because number one, I had to really dial in my messaging
Jade Olivia:because I had that classic business owner problem where I'm like, well, I'm
Jade Olivia:good at it, so I don't really know how to explain it to people who aren't good
Jade Olivia:at it, but I had to figure that out.
Vit Muller:It's the nerd nerdy thing, right?
Vit Muller:We dive in deep into those automations and we are all excited, but like,
Vit Muller:how do you, how do you translate that to a, an understandable message?
Jade Olivia:Yeah, a thousand percent.
Jade Olivia:Uh, but also, like I said, there's a lot of commonalities between automation and
Jade Olivia:using robust tools like high level has.
Jade Olivia:and so once I started kind of getting my feet wet and explaining it to
Jade Olivia:people, it really, really took off.
Jade Olivia:so there's, there's a lot of really great stuff you guys
Jade Olivia:will be able to act on today.
Vit Muller:Well, let's dive into it.
Vit Muller:Let's dive into it.
Vit Muller:So what is, where do we start?
Jade Olivia:well, let's start with the problem, right?
Jade Olivia:Because again, business best practices, right?
Jade Olivia:We got to start with the problem and kind of really kind of find that that
Jade Olivia:commonality so people understand the urgency and the importance of it.
Jade Olivia:And the problem is, is that, you know, especially when it comes
Jade Olivia:to stuff like high level, they're like, and there's community and
Jade Olivia:community tends to be really.
Jade Olivia:Especially since COVID is really trendy, right?
Jade Olivia:You're like, Oh, I'm an online coach.
Jade Olivia:I'm a, I'm a, I'm an online marketer, you know?
Jade Olivia:So like, I'm going to do these things and there's community.
Jade Olivia:I have an online course and there's community and people keep adding
Jade Olivia:it because they're fun and popular.
Jade Olivia:And community is just one of those things that's like by nature.
Jade Olivia:We, we all.
Jade Olivia:Live in communities, whether they're digital or not, we, we tend to flock
Jade Olivia:to people with whom we share, uh, either business or values or, you
Jade Olivia:know, could be local could be online.
Jade Olivia:Right?
Jade Olivia:so, however, as with trendy things, and it doesn't matter if you're using
Jade Olivia:hello or school or whatever, this is actually all platform agnostic, but
Jade Olivia:I can speak to the high level issues, obviously, but as with trendy things.
Jade Olivia:People screw it up, you know, like everyone starts doing it and then
Jade Olivia:they realize that it's not just this easy, fun thing that happens naturally
Jade Olivia:because in, in the real world, you know, like you, you go to middle school
Jade Olivia:and you start to, you know, to kind of click up and you meet your friends
Jade Olivia:and you kind of flock to each other.
Jade Olivia:It's not that way with business.
Jade Olivia:It's especially not that way with business.
Jade Olivia:So if you just, if let's say I have an online course and then I, then I'm
Jade Olivia:like, Oh, I'm going to, I have this great information and people buy it.
Jade Olivia:And I'm like, and there's community, but for what purpose?
Jade Olivia:So what usually happens is I find almost all business communities
Jade Olivia:suffer one of these two problems.
Jade Olivia:It's either.
Jade Olivia:Really awkward and quiet.
Jade Olivia:So the business owners tries to shape things up in the same way
Jade Olivia:that they would do social media.
Jade Olivia:They post, they try to get engagement.
Jade Olivia:They, you know, they try to kind of push the activity in there.
Jade Olivia:And it's weird or.
Jade Olivia:People can have the opposite problem where it's just out of control because
Jade Olivia:without having control of the narrative and, and, you know, telling people what
Jade Olivia:to talk about, the conversation can get spammy, can get out of control, can, if
Jade Olivia:you don't have a lock on that, it can turn into, like, a public customer service.
Jade Olivia:You know, you have a PR problem all of a sudden.
Jade Olivia:So I think that the first, the mission that I want to share with the world.
Jade Olivia:And when I first met you, you heard me passionately.
Jade Olivia:Like I want to scream this from the rooftop.
Jade Olivia:So thank y'all for listening and watching this today, because this is the
Jade Olivia:message I want the whole world to hear.
Jade Olivia:Stop treating your business's online community like social media.
Vit Muller:the, here's the, here's
Jade Olivia:Don't post on it.
Jade Olivia:Like, that is not what you should be doing.
Jade Olivia:And I hope that you guys are like, Oh my god, I'm doing that.
Jade Olivia:That's what's wrong.
Vit Muller:share a lot of
Jade Olivia:Because at the end of the day, and here's the, here's
Jade Olivia:the, here's why I'm saying this, here's the distinguishing factor.
Jade Olivia:Social media is where You're in the spotlight where you're on the pedestal
Jade Olivia:and you're sharing great information and you know, people will connect
Jade Olivia:with it and they'll engage, they'll like, they'll comment, they'll post,
Jade Olivia:they'll share so on and so forth.
Jade Olivia:Online communities specifically for business are the opposite.
Jade Olivia:That is where they're in the spotlight.
Jade Olivia:That is where they are talking and connecting under the umbrella
Jade Olivia:of your thought leadership.
Jade Olivia:But it is not a place for you to show up and talk.
Jade Olivia:So I really draw a hard line between your Facebook fan page, for example, or
Jade Olivia:your Tik Tok or your face, your, your Instagram account for your business.
Vit Muller:TikTok, or your
Jade Olivia:is the complete opposite strategy that you want to be employing
Jade Olivia:in your online community, whether it's on Facebook, whether it's in high level.
Jade Olivia:Again, this is, this is platform agnostic because it's best practices.
Jade Olivia:So that's my message.
Jade Olivia:Everyone spread the word.
Vit Muller:I mean, I mean, this is such a good distinction and also a common sense.
Vit Muller:Right?
Vit Muller:Like same, same sort of principle applies to websites, right?
Vit Muller:It's so many business owners, they put their websites and it's like, you get an
Vit Muller:alone landing page and it's like, here are our services, here are our products,
Vit Muller:here's, you know, how this product is awesome, but it's talking about them and
Vit Muller:their products and services and their offering is not talking to the avatar.
Vit Muller:I like to have this analogy of like, you're in a theater, right?
Vit Muller:If you're going to show, you sit in the audience, you're going
Vit Muller:to be looking at the stage.
Vit Muller:you pay the ticket to look, you know, to look, to look at the,
Vit Muller:the actors on the show, right?
Vit Muller:So they're in the spotlight.
Vit Muller:And so business is kind of approach to websites the same way.
Vit Muller:They think like they're the websites, the stage, and then all you need
Vit Muller:to do is just take the lights and just turn them around and.
Vit Muller:Like, like the audience.
Jade Olivia:Yeah, exactly.
Jade Olivia:In fact, I like to make the comparison very comparable to what you're
Jade Olivia:saying is instead of lecture hall, think Montessori, like it's not
Jade Olivia:where everyone's staring at you.
Jade Olivia:It's where everyone's working together.
Jade Olivia:It's like the difference between going to a concert again, you know, like a
Jade Olivia:theater, watching the performance on stage, or are you going to a conference?
Jade Olivia:A conference.
Jade Olivia:And I would love to see all y'all at high level conferences.
Jade Olivia:I'm actually four foot eight.
Jade Olivia:I'm 142 centimeters.
Jade Olivia:So you will see me there.
Jade Olivia:I'm not hard to spot.
Jade Olivia:but while we're there, like conferences are strategically
Jade Olivia:planned so that people can connect.
Jade Olivia:It's not like you go to the high level concert and all you do is watch keynotes.
Jade Olivia:Keynote stages and you don't look at the people around you.
Jade Olivia:They, they have activities, they have parties.
Jade Olivia:They, they put the alcohol right in the middle.
Jade Olivia:So people gather, they dance, they have networking events.
Jade Olivia:They have booths where you're kind of forced to talk to people.
Jade Olivia:So that's, I love, we're going to throw a lot of metaphors out today.
Jade Olivia:So I'm going to keep them coming.
Vit Muller:A Sartek that you've just been to a Level Up Summit then.
Vit Muller:Awesome, awesome.
Vit Muller:I've been to one a year prior and I'm going again this year, so it is awesome.
Vit Muller:Yeah, guys, I, I, we highly, highly recommend it.
Vit Muller:The one that's going to be happening this year in October is going to be huge.
Vit Muller:they've actually relocated to a new venue as well.
Vit Muller:So yeah, keep an eye out on emails guys.
Vit Muller:It's pretty exciting.
Vit Muller:But back to, back to you, Jade.
Vit Muller:So let's, uh, let's dive into this topic more.
Vit Muller:Let's unpack it.
Vit Muller:So communities are very, very powerful.
Vit Muller:Whatever the platform principles apply, pretty much the same.
Vit Muller:What, how do we then make it, uh, successful if you
Vit Muller:say, well, don't post there.
Vit Muller:So like, okay, well, what do I do then if I'm not supposed to post?
Vit Muller:Like how, how do people structure that?
Jade Olivia:Oh, I love that.
Jade Olivia:I don't, I, I'm sure you didn't plan that, but that was such a perfect segue.
Jade Olivia:So, so let, let's jump in.
Jade Olivia:So as Vic kind of mentioned, I do have like a three step framework that
Jade Olivia:I follow that obviously, you know, when I'm working with my, when I, with
Jade Olivia:my consulting clients, we do like a deep dive and we workshop until it's
Jade Olivia:perfect for implementation, but I can absolutely lay out the entire process.
Jade Olivia:I'm not going to hold anything back.
Jade Olivia:So y'all are going to get the entire thing.
Jade Olivia:So it's three steps.
Jade Olivia:Yeah.
Vit Muller:to take your notes?
Vit Muller:Start taking notes.
Jade Olivia:Get your pens.
Jade Olivia:It's gonna be awesome.
Jade Olivia:Uh, so, the three steps, and these don't belong to community, it's just
Jade Olivia:how I arrange my thoughts, I guess.
Jade Olivia:It's, it's define, design, deploy.
Jade Olivia:I mean, like I said, you can apply that to launching your
Jade Olivia:business, to designing a website.
Jade Olivia:You have to figure out what you're doing, then you have to strategically
Jade Olivia:figure out the implementation of it, and then you have to act.
Vit Muller:It's like the rule of five piece, right?
Vit Muller:You know, that one.
Vit Muller:I've
Jade Olivia:same thing.
Jade Olivia:And the reason that I kind of clump it into those three sections, and also
Jade Olivia:the reason I said you had such a great headway into this, is because the first
Jade Olivia:thing, and you cannot skip this, even if you already have a community, is define.
Jade Olivia:You, you, you hit the nail on the head.
Jade Olivia:What are they going to talk about?
Jade Olivia:Well, well, we need to figure out firstly, what is, what's the point?
Jade Olivia:Don't just add community because it's trendy, unless it's
Jade Olivia:really going to serve people.
Jade Olivia:I've actually, I've had, prospects approach me and I said, you
Jade Olivia:don't want or need a community.
Jade Olivia:And I, and I didn't work with them because if it just confused, they had like courses
Jade Olivia:and speaking and workshops and community and this and that and this and this,
Jade Olivia:and it was like, and I'm like, well.
Jade Olivia:Okay, this bucket for community, like, what, what is.
Jade Olivia:What purpose does that serve?
Jade Olivia:Does it, does it elevate the other features or does it confuse, right?
Jade Olivia:Like it's like going into one of those diners with like a 50 page menu and
Jade Olivia:you're like, everything looks good.
Jade Olivia:So I guess I just, it'll take me 10 hours to eat and I'll starve.
Jade Olivia:Take me 10 hours to eat, even if I want to.
Jade Olivia:So, you know, they say confused mind never buys.
Jade Olivia:And so, like, I would never, it would be very overwhelming to go to a website
Jade Olivia:that was like, Hey, this is jadeolivia.
Jade Olivia:co and she sells, blah, blah, blah, blah, blah, blah, blah,
Jade Olivia:blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah.
Jade Olivia:And there's community.
Jade Olivia:It just, it doesn't make sense.
Jade Olivia:So, A, only have one if it serves a function in your business.
Jade Olivia:So that's another thing to think about is like, what's the point?
Jade Olivia:Where does it stand in relation to your entire product menu value ladder timing?
Jade Olivia:Is it a free community?
Jade Olivia:It's a lead magnet.
Jade Olivia:So you can educate people into buying a larger offer.
Jade Olivia:Is it a backend community?
Jade Olivia:So maybe when someone finishes your course, it's, it's the continuity product.
Jade Olivia:Maybe it's like the VIP offer and it's a small community for exclusivity.
Jade Olivia:And you can already see in these examples, there's a bunch of different types.
Jade Olivia:So I'm not recommending that.
Jade Olivia:You a have to have one in the first place and B have to have
Jade Olivia:this kind and do it this way.
Jade Olivia:It has to serve a purpose, right?
Jade Olivia:so that's the defined part you have to figure out.
Jade Olivia:And then once you even figure out that you're going to have one
Jade Olivia:and I, you know, I decide it's going to be an accountability.
Jade Olivia:It's going to serve for accountability purposes and forum style.
Jade Olivia:So I want them to ask each other questions instead of me, because
Jade Olivia:when they are my coaching clients, they pay for an hour a week and
Jade Olivia:that's when they answer questions.
Jade Olivia:And if they ask me other questions, I'm going to point them somewhere
Jade Olivia:else to support each other and build relationships with each other.
Jade Olivia:So, that's an example of what you might define your community.
Jade Olivia:And it serves a purpose because it allows people to, to continue to grow and evolve
Jade Olivia:off, offline from the coaching sessions and build a family in the process.
Jade Olivia:So that's kind of the, the defined stage, another analogy or metaphor
Jade Olivia:that I'm going to throw out a lot.
Jade Olivia:And I'll kind of return to it as we progress through the
Jade Olivia:framework is a birthday party.
Jade Olivia:And you've probably heard me say this 1 before of it because it's my favorite.
Jade Olivia:It's just it clicks.
Jade Olivia:It makes sense is if I'm going to have a birthday party.
Jade Olivia:Well, I need to define some things first.
Jade Olivia:I need to a tell people it's my birthday party.
Jade Olivia:So like that kind of triggers some familiarity in people.
Jade Olivia:They're like, Oh, we're going to go and celebrate Jade's birth.
Jade Olivia:I know that she's aged another year.
Jade Olivia:I should probably bring a gift, you know, but then there's some, still
Jade Olivia:some question marks in the same way.
Jade Olivia:If I said, Oh, I'm a consultant and I have community cool.
Jade Olivia:Okay.
Jade Olivia:There's community.
Jade Olivia:I get the general idea, but.
Jade Olivia:Okay, what do I do there?
Jade Olivia:So you have to be a little bit more clear in the definition, the party, this
Jade Olivia:is my address, this is the time, it's gonna be, I'm gonna say out loud, it's
Jade Olivia:a big party, it's not a small intimate thing, so there's gonna be some people
Jade Olivia:there that you might not have met, it's appropriate to bring gifts, you
Jade Olivia:know, it's at 8pm, don't show up at 7, you know, you gotta tell people the
Jade Olivia:information so that they know exactly what they're walking into in the first place.
Vit Muller:Yeah,
Jade Olivia:yeah.
Vit Muller:So purpose is where we start, right?
Vit Muller:Because preparation prevents peaceful performance as well.
Vit Muller:We don't need to look at the execution.
Vit Muller:So that is actually almost like the next critical thing to it, right?
Vit Muller:How do you execute the launch of it?
Vit Muller:How do you I guess the onboarding of the participants joining the community
Vit Muller:and obviously the automations, how you leverage from that.
Vit Muller:Can we
Jade Olivia:Yeah.
Jade Olivia:A hundred percent.
Jade Olivia:No, you're totally on board.
Jade Olivia:I love this flow.
Jade Olivia:This is so good.
Jade Olivia:so, you know, I kept saying earlier that this is very much the same
Jade Olivia:thing as business press practices.
Jade Olivia:So we've covered the defined stage and so, you know, and you guys, if you're
Jade Olivia:listening to this and you're a serious business owner, we have all seen a
Jade Olivia:bunch, bunch of businesses failed because I started the business 'cause
Jade Olivia:I wanted to, not because a bunch of people needed what I have to offer.
Jade Olivia:And so right?
Vit Muller:Yeah.
Vit Muller:We're passionate about our idea and the world doesn't,
Vit Muller:doesn't maybe thinks otherwise.
Jade Olivia:Right?
Jade Olivia:Yeah, it doesn't really have that icky guy.
Jade Olivia:Like, you need people to actually want to pay for it too, right?
Vit Muller:Yeah.
Jade Olivia:once we have the definition and we know that it actually serves
Jade Olivia:a purpose and people want and need it, and it will serve a function
Jade Olivia:and make sense, now we can go on to the design, the design phase.
Jade Olivia:And for that in, you know, in very much in like the party analogy, it's like, this
Jade Olivia:is when I hire the party planner to handle the logistics and the flow of the room.
Jade Olivia:So it's like, because I, I personally am not like a great interior designer.
Jade Olivia:So like I would pay a party planner and be like, okay, so the flow of the room,
Jade Olivia:we're going to have the cake over here.
Jade Olivia:It's going to make more sense.
Jade Olivia:If the coats go over here, we welcome people.
Jade Olivia:We, this is the timing so that there's just a really seamless experience inside.
Jade Olivia:And also, uh, when it comes to the, the design, when you, this.
Jade Olivia:The strategy and how we're actually going to get people to talk to each other.
Jade Olivia:That's what I mean by the party flow, because you just kind of don't
Jade Olivia:people in a room and don't really have an idea on who's there and
Jade Olivia:how to introduce them or like at a conference means to get them to gather.
Jade Olivia:then it's just going to be weird and no one's going to talk in your community.
Jade Olivia:Nobody's going to engage because they're just kind of standing there in a room.
Jade Olivia:Like.
Jade Olivia:Kind of awkward.
Vit Muller:It's like, it's like, uh, you know, when you go to silent disco,
Vit Muller:everybody's there for themselves and it's super dead, dead, dead quiet.
Jade Olivia:we don't want a silent disco.
Jade Olivia:We want like a real disco with real music.
Jade Olivia:And we're in like engaging in the music together.
Jade Olivia:And the fun thing about, I love that, that you said that, because
Jade Olivia:if I'm dancing at a party, I don't care who's there, we're having fun.
Jade Olivia:So I'm going to be engaged.
Jade Olivia:I'm going to be involved.
Jade Olivia:I'm going to be like, I'm going to be rubbing up on people.
Jade Olivia:I'm going to be.
Jade Olivia:fist pump, and I'm gonna be doing all the things because there's a purpose.
Jade Olivia:And I understand that when the music plays, that this is an
Jade Olivia:appropriate time to go dance.
Jade Olivia:So you want to do the same thing in your online community.
Jade Olivia:So the way that we actually knock that out strategically, okay.
Jade Olivia:Enough with the metaphors, Jade, right?
Jade Olivia:Uh, is that, there's a couple really important things when we're, when
Jade Olivia:we're laying out the strategy for engagement, number one is data, which.
Jade Olivia:Yeah, I'm sure like all of us watching or listening to this are,
Jade Olivia:are somewhat nerds and we love a good spreadsheet and tags and segmentations
Jade Olivia:and you know, all those things.
Jade Olivia:But at the end of the day, like, what, what is a relationship?
Jade Olivia:What is a friendship?
Jade Olivia:Like, Vic met me and was like, oh, I value this thing about Jade and I think
Jade Olivia:I want to share this with my audience.
Jade Olivia:And I learned about him and I value these things about him and I'm sure
Jade Olivia:that if I have, get stuck on a go ahead question, I know who to talk
Jade Olivia:to because that's a piece of data.
Jade Olivia:I know that he knows my level.
Jade Olivia:I know that he has an audience.
Jade Olivia:And so that that's valuable is that that's just all what a
Jade Olivia:friendship or a relationship is.
Jade Olivia:It's things, you know, about people and you remember those things and
Jade Olivia:you decide if you like them or not.
Vit Muller:Yeah.
Vit Muller:Yeah.
Vit Muller:There's some connection as well.
Vit Muller:Yeah, yeah, absolutely.
Vit Muller:Yeah.
Jade Olivia:And so I'm going to give you one of my juiciest tips and secrets
Jade Olivia:today as, I used to do a lot more community management, but as this.
Jade Olivia:Methodology really started to take off and, and really be effective.
Jade Olivia:I can't be everybody's community manager.
Jade Olivia:So this is when I started teaching this, right?
Jade Olivia:So I'm gonna give you one of my juiciest bits today when it comes to data.
Jade Olivia:So a really great community manager, for example, they
Jade Olivia:actually have good relationships.
Jade Olivia:With everyone in the community.
Jade Olivia:Enough to be a great party host.
Jade Olivia:Enough to, you know, walk into a room at my party and be like, oh my god, Bit!
Jade Olivia:Mark!
Jade Olivia:You guys are both from Australia!
Jade Olivia:I can't believe this!
Jade Olivia:You guys should totally hang out!
Jade Olivia:Because I know those details about you.
Jade Olivia:Because I, I'm the host of the party.
Jade Olivia:I know everybody, but I know y'all don't know each other.
Jade Olivia:And it's my job to kind of call on those details that I know about you
Jade Olivia:and make connections on purpose so that you guys can go off to the races.
Jade Olivia:But you're, you guys might be sharing stories about me because it's my party.
Jade Olivia:That's the purpose of you being there.
Jade Olivia:That's the, that's the defined, that's the objective.
Jade Olivia:So here's my tip.
Jade Olivia:This is how you, how a great community manager can actually
Jade Olivia:store all of that data.
Jade Olivia:And recall it easily either by memory or by checking your, your
Jade Olivia:same searches or your tags or your segmentation data in your CRM.
Jade Olivia:it's, it's actually quite easy and it makes people feel seen, heard, and loved
Jade Olivia:when you can call on things about them.
Jade Olivia:Like what if 10 years from now, I was like, remember that one time we did
Jade Olivia:this show, we talked about high level.
Jade Olivia:You'd be like, Oh my gosh, that was so great.
Jade Olivia:That was 10 years ago.
Jade Olivia:I can't believe you remembered that.
Jade Olivia:This is how you can do that in the community.
Jade Olivia:I, I largely only track two pieces of data.
Jade Olivia:On everyone in my community, and because it's two, two pieces, I visualize a grid.
Jade Olivia:I, you know, like think, thinking like vertical, vertical and
Jade Olivia:horizontal lines, like a grid.
Jade Olivia:I call it a data grid on the vertical plane.
Jade Olivia:So going up in straight lines, going left to right.
Jade Olivia:I consider that like your community's version of your customer journey, right?
Jade Olivia:Like, how do you, how?
Jade Olivia:How do, how do you track or measure people when they first enter, and how do
Jade Olivia:you measure their progress through every business, you know, zooming out should
Jade Olivia:have a customer journey that's planned and automated and strategically executed
Jade Olivia:and prompted so people move forward.
Jade Olivia:Your community's the same way, so if you know that.
Jade Olivia:You can have automations and workflows in place that automatically update
Jade Olivia:people so that data gets freshly updated.
Jade Olivia:You can either send out like surveys or let's say you have an online course.
Jade Olivia:So I track people in my community based on their course progress or maybe how
Jade Olivia:they're progressing through my coachings.
Jade Olivia:If you're a level zero coach, then you're level zero in my data grid.
Jade Olivia:If you, If you've completed module one of my course, I
Jade Olivia:know that you're a module one.
Jade Olivia:If you've completed module two, then I know you're a level two in my community.
Jade Olivia:So that the tags, uh, as people progress through your journey will
Jade Olivia:let, you know, or however, you know, whatever custom field you're
Jade Olivia:going to use to segment that person.
Jade Olivia:that's a really easy way to track.
Jade Olivia:It's just genuinely data.
Jade Olivia:Number one is their progression in the community.
Jade Olivia:And
Jade Olivia:you
Vit Muller:learn, the learn, the learning journey.
Vit Muller:Okay,
Jade Olivia:Exactly.
Jade Olivia:And, you know, it could be, their show of influence.
Jade Olivia:So maybe they've learned enough to start helping other people so that,
Jade Olivia:you know, there might be some nuance to it just depends on what your
Jade Olivia:product is and how your business runs.
Jade Olivia:But generally the, the vertical access is, I'm sorry, the horizontal
Jade Olivia:access is really just tracking their progress through your business.
Vit Muller:Their
Jade Olivia:So that's pretty simple.
Jade Olivia:Now, when it comes to the, uh, the vertical lines going up and down, that's
Jade Olivia:how you categorize and segment them.
Jade Olivia:So, let's say I had, uh, I'm a coach for chefs, right?
Jade Olivia:And I can track people as they achieve.
Jade Olivia:More and more, progress in learning how to, how to cook well, you know,
Jade Olivia:how to be a great chef, you know, they've mastered skills and that's,
Jade Olivia:that's easily trackable, but when it comes to like the other, you know,
Jade Olivia:the other, axes on the grid, it's, are you a French chef, you know, are you.
Vit Muller:That's segmentation.
Vit Muller:Yeah, yeah.
Vit Muller:Mm hmm.
Jade Olivia:Exactly.
Jade Olivia:So those are the only two things I really need to know.
Jade Olivia:And here's some real live examples.
Jade Olivia:And I see this all the time with the really smart people
Jade Olivia:in the high level community.
Jade Olivia:If VIT were to post and say, Oh my gosh, I'm really struggling with trying
Jade Olivia:to get my community to be engaged.
Jade Olivia:Like there's a lot of great stuff in there and they're
Jade Olivia:just not talking to each other.
Jade Olivia:A really great community manager would be like, Oh Jade,
Jade Olivia:what do you think about that?
Jade Olivia:Because they know that I'm good at high level.
Jade Olivia:They know I'm an expert automator.
Jade Olivia:And they know that I'm great at community.
Jade Olivia:So those are the two pieces of data.
Jade Olivia:They know why I know high level because I'm in the community industry.
Jade Olivia:That would be my vertical axes.
Jade Olivia:And they know that I'm a great automator because I've been doing
Jade Olivia:this for a very, very long time.
Jade Olivia:And I, people pay me to set up automations, you know.
Jade Olivia:So.
Jade Olivia:Those are things that are easily tracked.
Jade Olivia:And then I would feel so honored if somebody commented on VIT's
Jade Olivia:post and was like, Jade, I know you know the answer to this.
Jade Olivia:What do you think?
Jade Olivia:That's what a great community manager does.
Jade Olivia:A great community manager, or whether, you know, it's your own community,
Jade Olivia:maybe you're a solopreneur, you don't post and talk at people.
Jade Olivia:Again, that's what your social media is for.
Jade Olivia:But in your community, it's for them to talk and I'll get to that next, you
Jade Olivia:know, what are they going to talk about?
Jade Olivia:That's my second piece.
Jade Olivia:Yeah, for sure.
Vit Muller:so I want to stop you there.
Vit Muller:So, so the tracking aspect is what helps you then, obviously
Vit Muller:you can do so much, right?
Vit Muller:You can different channels based on segments and different awards.
Vit Muller:But the segmentation, sorry, not the segmentation, but the hierarchy, like
Vit Muller:what level is everybody at, you do it based on, I'm just kind of reiterating
Vit Muller:what you're saying for the listeners as well, but the way I understand, the way I
Vit Muller:understood it is, so based on, you know, which, you know, what courses they've
Vit Muller:done or which lessons they've completed.
Vit Muller:Now, there's also engagement aspect, isn't it?
Vit Muller:Like in the communities in our level, you also have a leaderboard
Vit Muller:based on, on engagement, right?
Vit Muller:How many likes and comments and all those, do you do anything on that front?
Jade Olivia:Yeah, absolutely.
Jade Olivia:And I think what I pulled from your sort of recap was you can
Jade Olivia:also leverage gamification to get people engaged as well, right?
Jade Olivia:Leaderboards and notifications when someone comments on your
Jade Olivia:material and so on and so forth.
Jade Olivia:So all of those things kind of feed into it because the beauty
Jade Olivia:of it, even, I'm going to combine both his and my examples here.
Jade Olivia:If, you know, I'm, I'm inside of its businesses community and someone
Jade Olivia:posts a question, a really great community manager would not just
Jade Olivia:comment the answer and let's be honest.
Jade Olivia:You.
Jade Olivia:If you hire a community manager or if it's your community, you do know
Jade Olivia:the answer, but it makes way more sense for a community strategy to
Jade Olivia:not just answer, but to be like, Oh, you know, this is what I think.
Jade Olivia:What do you think, Jade?
Jade Olivia:And then when the other people start being tagged and brought
Jade Olivia:in on purpose by a strategic community minded, you know, manager.
Jade Olivia:Well.
Jade Olivia:That's going to pump up the engagement on the post.
Jade Olivia:That's going to amplify all of the gamification you have in place, like
Jade Olivia:the leaderboards, like the notifications being kicked out because someone commented
Jade Olivia:on my posts and so on and so forth.
Jade Olivia:So the more a community manager strategically knows to call on that
Jade Olivia:data and get in, you know, stoke the fire of those conversations, the more
Jade Olivia:those, those, uh, those features in your communities are going to light
Jade Olivia:up because people are talking and you're not just talking at them.
Vit Muller:Wait, so like, if a client a posts a question, I would put in a
Vit Muller:comment about like a tag, another client that I know that may know the answer.
Vit Muller:So then I would, I would chip in a part of this, like part of the, the answer to the
Vit Muller:question, but then still like expand on.
Vit Muller:Yeah.
Vit Muller:Okay.
Vit Muller:I get it.
Vit Muller:Yeah.
Jade Olivia:and this isn't just like deferring attention from you, it's
Jade Olivia:genuinely better because even though I'm in VIT's community because I follow
Jade Olivia:VIT's methodology and I believe in what he's doing and I want to learn from him.
Jade Olivia:I would actually likely get more value from someone else answering my
Jade Olivia:question and not you bit because someone else has recently been in my shoes.
Jade Olivia:They know what it's like to not be you.
Jade Olivia:They know what it's like to want to be you.
Jade Olivia:They know they are also in this learning path with me.
Jade Olivia:And so yes, You and I both know a lot about automation.
Jade Olivia:We would both answer someone else's automation question differently
Jade Olivia:because we're different humans.
Jade Olivia:We're on other sides of the planet from each other for crying out loud.
Jade Olivia:My life experiences, my business experiences are different.
Jade Olivia:So even, even if we had the exact same knowledge set, the way that we
Jade Olivia:share it and the way we disseminate that information and use it to support
Jade Olivia:people is going to be different.
Jade Olivia:And that is why community is so.
Jade Olivia:Frickin valuable, especially in the business space because
Jade Olivia:it's shared knowledge.
Jade Olivia:It's not just one person barking at me.
Jade Olivia:Yeah,
Vit Muller:Well, now you actually, you know, allowing them to be the expert,
Vit Muller:validate, uh, allow them to validate that they know it and, and their confidence
Vit Muller:goes up and now they can feel like they're providing value to another member.
Vit Muller:And now, because you, that's, I guess that's the whole point, right?
Vit Muller:You want to foster a community where it's actually self sufficient thing.
Vit Muller:And then you just, you know, like chipping in, but like they helping each other.
Vit Muller:And that's where it's actually, that's genius because that you
Vit Muller:get a true leverage, right?
Jade Olivia:That's the beauty of it.
Jade Olivia:And like you guys, this is business best practices anyway.
Jade Olivia:So let's get to the second half of the design part.
Jade Olivia:And you know, you've mentioned this a few times.
Jade Olivia:So I'm ready to reveal the secret now.
Jade Olivia:What do they talk about?
Jade Olivia:When, why, and how do we get them to do that?
Vit Muller:Yeah, I will.
Vit Muller:Before we get into that, I wanted to ask you this.
Vit Muller:so that's, we're kind of shifting into like now they're part of it and doing
Vit Muller:these things, but on the onboarding aspect, like there, you know, I've been
Vit Muller:a member of different groups, I've been a member of groups that do it really well.
Vit Muller:And they also have like this really smart, uh, a flow, like a weekly flow,
Vit Muller:like, you know, a Monday is like a hand raiser and Tuesday it's this days.
Vit Muller:And, and then when, you know, Thursday is a bit of a mini webinar and then
Vit Muller:Friday is just a follow up, but that was more like a lead gen type of group.
Vit Muller:Right.
Vit Muller:yeah.
Vit Muller:But structure nevertheless, right.
Vit Muller:And it seems like it worked, but, you know, so we can think of like how we would
Vit Muller:approach the design of the onboarding where you can have automatically
Vit Muller:tagging people on a welcome post.
Vit Muller:I don't know if you can do it in GHL, but whatever.
Vit Muller:but you know, like you could, you could design the, uh, the, the,
Vit Muller:the introduction process, but how far, how far should you design?
Vit Muller:To a perfection before you launch, because you might not know if that's the right
Vit Muller:approach, or is it a better to just, just launch it and just try as you go?
Vit Muller:Like, do you, is there a particular onboarding process that you found
Vit Muller:just works in general for everybody?
Jade Olivia:Yeah, and in fact, you know, a really great and engaging onboarding
Jade Olivia:process, not just like it serves a purpose and I'm done with it, but like, if you
Jade Olivia:strategically design your onboarding process to get them used to engaging,
Jade Olivia:talking, meeting other people, asking other people questions and learning
Jade Olivia:from other people's questions and training them that they're also supposed
Jade Olivia:to answer other people's questions.
Jade Olivia:those are the best kinds of onboarding experiences.
Jade Olivia:And that's just one of.
Jade Olivia:I don't know if you're like reading my mind a bit, but that's literally what
Jade Olivia:I'm about to talk about right now.
Jade Olivia:So, yeah,
Vit Muller:Okay.
Vit Muller:I stole your thunder.
Jade Olivia:You're, you're like leading up to it.
Jade Olivia:It's perfect.
Jade Olivia:so the second half of the design stage.
Jade Olivia:Where you get people to actually do the talking is what I like to call, my
Jade Olivia:clients and I sit down and we make, uh, at least a three dozen line item list of
Jade Olivia:what I call strategic calls to action.
Jade Olivia:We all know what calls to action are.
Jade Olivia:You don't make a sales page without a call to action.
Jade Olivia:That's very, very clear.
Jade Olivia:Click here.
Jade Olivia:Do this next because.
Jade Olivia:Think about there are dozens and I'm not exaggerating dozens of reasons.
Jade Olivia:You can get people to talk in your businesses on the community right
Jade Olivia:now, if you just pay attention.
Jade Olivia:If you can, if you can kind of dig through your workflows that you have
Jade Olivia:set up, open up all of your emails, look at all of your landing pages,
Jade Olivia:websites, funnels, all that stuff.
Jade Olivia:Open those bad boys up and see if you can spice in a call to action
Jade Olivia:to also go engage in the community.
Jade Olivia:Onboarding is one of the many, many.
Jade Olivia:Uh, items that we that will strategically dial in together when
Jade Olivia:I'm sitting down with my clients.
Jade Olivia:We just make a whole list.
Jade Olivia:And so that's why I get tickled when people are like,
Jade Olivia:Oh, my community is so quiet.
Jade Olivia:I don't know how to get them to talk.
Jade Olivia:And I'm like, well, I'll give you 15 right now for free, like, I'm onboarding.
Jade Olivia:Right.
Jade Olivia:You know, and, and to answer your question more specifically, no, I don't have a
Jade Olivia:secret recipe because everybody's busy.
Jade Olivia:Business is so different.
Jade Olivia:It could be, like you said, a free community.
Jade Olivia:It could be a very expensive community.
Jade Olivia:It could be in go high level.
Jade Olivia:It could be in school.
Jade Olivia:It could be on LinkedIn.
Jade Olivia:So there's a, there's a lot of limitations and my ability to answer that.
Jade Olivia:But, but I, I do want to hammer on that onboarding is a very common, I think,
Jade Olivia:I think we could all, if I asked, you know, someone who wasn't great
Jade Olivia:at community, what's an opportunity to get people to talk, right?
Vit Muller:you have this honeymoon period, right?
Vit Muller:People are excited at the beginning.
Vit Muller:And if you don't, if you don't like capitalize on that,
Vit Muller:you miss that opportunity.
Jade Olivia:Yeah.
Jade Olivia:So think about, you know, the party, right?
Jade Olivia:And in that scenario, I don't just open the door and say, Okay, everyone,
Jade Olivia:come in, and then I just like, leave.
Jade Olivia:Right?
Jade Olivia:But at the same time, I'm not inviting people to my birthday party,
Jade Olivia:and this is not what I'm doing.
Jade Olivia:Okay, everyone, it's my birthday party.
Jade Olivia:Everyone sit down and watch me, and I'm going to talk about my birth.
Jade Olivia:It's my birth.
Jade Olivia:It's my birthday party.
Jade Olivia:Like, well, why wouldn't I do that?
Jade Olivia:No, because a party is where people talk to each other, not
Jade Olivia:for me to just shout at them.
Jade Olivia:Your community should be the same way.
Jade Olivia:So what is a great party player?
Jade Olivia:What does a great host do?
Jade Olivia:They cook up a bunch of reasons to get people to talk the same thing at
Jade Olivia:a conference, the same thing at all of these different metaphors, right?
Jade Olivia:So here's a lot, here's some examples right off the bat where you can get
Jade Olivia:people to talk in your community.
Jade Olivia:there's.
Jade Olivia:Chronological timely events.
Jade Olivia:So let's say, you know, you have like your, you know, your marketing Monday
Jade Olivia:or you have a schedule of events.
Jade Olivia:You know, I live stream every Thursday, hop on the call.
Jade Olivia:Right.
Jade Olivia:I could think of at least five.
Jade Olivia:Strategic prompts to get people to go engage, not talk to you, but
Jade Olivia:talk to each other in the community, just from a weekly live stream.
Jade Olivia:Hey, I'm about to, you know, I'm, I'm scheduling next
Jade Olivia:quarter's weekly live streams.
Jade Olivia:What, what do you guys want to learn about?
Jade Olivia:Post that in the community, or Ask one of your sort of like senior
Jade Olivia:members in your community, ask them to start a thread, be like, Hey,
Jade Olivia:I'm looking forward to next court.
Jade Olivia:See, see how I'm prompting people to start other conversations.
Jade Olivia:That's two, not me posting.
Jade Olivia:Number two is asking someone else to post.
Jade Olivia:Hey, I'm looking forward to all of these live streams.
Jade Olivia:here's some ideas of what we would like to learn.
Jade Olivia:What else do you guys think?
Jade Olivia:It doesn't even have to be me posting that.
Jade Olivia:I could say, you know, Hey, this is the topic for tomorrow's live stream.
Jade Olivia:What are some common misconceptions?
Jade Olivia:And by the way, in these examples, it doesn't have to be me posting.
Jade Olivia:I could send out a mass text using my Twilio.
Jade Olivia:If you may go high level and be like, Hey, click on this, click on this and click on
Jade Olivia:this link and fill out this form because I'm, we're having an ask me anything
Jade Olivia:tomorrow and post in the community what, what your biggest problem is right now.
Jade Olivia:So like, I'm just, so I'm trying to train everyone to develop a tick.
Jade Olivia:Like, like you should end every thought in your business, whether it's a coaching
Jade Olivia:call, whether it's a website, whether it's an email, whether it's a text, literally
Jade Olivia:every single, every single little nugget in your business is an opportunity to
Jade Olivia:be like, Oh, and post in the community.
Jade Olivia:And be specific.
Jade Olivia:I mean, I'm, you know, I'm being a little passe right now, but like,
Jade Olivia:tell them, you know, what to post, what to ask, be specific, include a
Jade Olivia:video, include a screenshot, right?
Jade Olivia:Customer service is a great opportunity to post, to post in the community.
Jade Olivia:If someone asks you a question, P. S. you should never be answering people's
Jade Olivia:questions for free in your inbox.
Jade Olivia:Say like, Hey, I love this question, go post it in the community because
Jade Olivia:not only will I answer, but, uh, actually my friend knows a lot about
Jade Olivia:more of that, that than I will.
Jade Olivia:And I want everyone to chime in because there's a bunch of
Jade Olivia:different ideas and I want you to hear from the, from the collective.
Vit Muller:Yeah.
Vit Muller:Again, going back to the leverage, right?
Vit Muller:The whole point of that is leverage.
Vit Muller:Like if you start getting everybody just doing the DMS is like, Oh guys, come on.
Jade Olivia:exactly.
Jade Olivia:you should probably have, I don't know if you guys do, but you should,
Jade Olivia:should have a workflow in your app.
Jade Olivia:For some looping customer service campaigns, right?
Jade Olivia:Like once a quarter, drop them into an automation.
Jade Olivia:That's saying a workflow that's saying, Hey, but instead of
Jade Olivia:sending a quarterly email, that's like, Hey, how are you happy?
Jade Olivia:Yes or no.
Jade Olivia:Or, you know, some sort of NPS rate
Vit Muller:Oh, like a feedback.
Vit Muller:Yeah, yeah,
Jade Olivia:Yeah.
Jade Olivia:But instead of that say, Hey.
Jade Olivia:You're receiving your quarterly customer service check in.
Jade Olivia:Where were you a quarter ago?
Jade Olivia:Go post in the community how much you've learned since three months ago.
Jade Olivia:And secondly, go comment, uh, now that you've matured three more months, you
Jade Olivia:are also responsible for the collective.
Jade Olivia:So go find someone else's, uh, question to go answer.
Vit Muller:I like that.
Vit Muller:So I don't have the feedback aspect.
Vit Muller:I've got it on the, on the cards, but what I've done is I built this a weekly growth,
Vit Muller:uh, growth, uh, growth check email.
Vit Muller:Right.
Vit Muller:And it's kind of, A bit of a, you know, a shameless pitch for my, uh, SAS agency
Vit Muller:system, by the way, I do offer it as a premium snapshot, but anyway, this is
Vit Muller:what I built, uh, about six months ago.
Vit Muller:so we've been, we've heard, we've been hearing Sean Clark, how he, you
Vit Muller:know, in his previous business, the, the Sherpa invoice Sherpa, I think
Vit Muller:it's called that he sold before he, before he went on and put together
Vit Muller:high level with the other guys.
Vit Muller:He says that one, one thing that he did that tremendously helped reduce churn
Vit Muller:was sending out performance reports, like automated performance reports, right?
Vit Muller:So that's what he's keep reminding us.
Vit Muller:Like we have this, if you go to agency level, you can schedule a pause.
Vit Muller:They go out to the customer.
Vit Muller:I tell them, you know, any red flags, how many customers, how many, you
Vit Muller:know, how many, you know, you know, replies here and that's automated
Vit Muller:and you don't have to worry about it.
Vit Muller:So I'm like, that's great.
Vit Muller:So I want to make sure that my customers that, uh, are, are, are actively
Vit Muller:using, are actively logging in.
Vit Muller:And that's a bit of a segue from the communication, but I'll bring it back in.
Vit Muller:Don't
Jade Olivia:No, it's gonna, oh, I'm following, yeah.
Vit Muller:you know, as it's kind of going to following up what you said,
Vit Muller:like having, having a workflow, you know, so, so you get a weekly email
Vit Muller:basically that tells you, Hey, you know, how are you tracking this week here?
Vit Muller:If, if, if you're all bombarded with million other things in your business
Vit Muller:and you just, you know, you just.
Vit Muller:Come think of what to do with the platform here, at least like the four
Vit Muller:backbone things that we recommend, like the most four essential things.
Vit Muller:Check your opportunities, check your inbox schedule, some socials, and you
Vit Muller:know, send out a couple of, you know, review requests, like at the bare
Vit Muller:minimum, like if, if you just like brand is brand is hazy and whatnot.
Vit Muller:Right.
Vit Muller:So we send them this, then we also say, Hey, by the way, are
Vit Muller:you receiving the weekly reports?
Vit Muller:Click here and you can request them, text them to like a. Funnel page that we
Vit Muller:build with a form and they can request and they can say, you know, I want it.
Vit Muller:Yeah, I want it weekly or I want it, you know, whatever.
Vit Muller:but I didn't want it to be like every week, the same email like that.
Vit Muller:Cause it'd be boring.
Vit Muller:what I did is I structured four of them and they cycle around every month.
Vit Muller:So the first one that goes out at the beginning of the month goes,
Vit Muller:Hey, how did you go last week?
Vit Muller:And more importantly, how did you go last month?
Vit Muller:Uh, did you, did you hit all your goals?
Vit Muller:You know, now would be a good time to self flag, just make some notes, you
Vit Muller:know, strategize what you're going to do for now, going forward, what you want to
Vit Muller:hit this month, let us know, click here.
Vit Muller:And they can actually submit their goal in a form.
Vit Muller:And then, and then we say, and then we're going to do our best
Vit Muller:to keep you accountable to it.
Vit Muller:And then it goes, you know, week two, like, Hey, it's week two.
Vit Muller:And then week three, Hey, you got one more week before we wrap up the month.
Vit Muller:Uh, I, I tracking.
Vit Muller:And then I think I've got in one of the emails or two of those emails each month.
Vit Muller:It's like, Hey, I've got some time on Wednesday.
Vit Muller:Would you want to book a one on one?
Vit Muller:Let's go over our stuff, but I don't have that.
Vit Muller:I don't have that, you know, into the community, uh, the, the, the linkage.
Vit Muller:So
Jade Olivia:Yeah, I mean, you already have the foundation, and the beauty of
Jade Olivia:this is that, again, if you're a high level fan, and you're watching this,
Jade Olivia:You already have a lot of this stuff.
Jade Olivia:You know what we're talking about.
Jade Olivia:So I'm not saying like get, start over, get a whole new app
Jade Olivia:and, and do it better this time.
Jade Olivia:I'm saying open up everything you have and just sprinkle in a call to action.
Jade Olivia:Customer service, chronological stuff, independent action is
Jade Olivia:in a whole nother vein where we could drop in calls to action.
Jade Olivia:Because again, you know, like if I sign up for your course and I'm, and
Jade Olivia:I log into your community section in your app and I'm taking vits
Jade Olivia:course and I finished module one.
Jade Olivia:Well, your high level apps going to know that it can trigger automation
Jade Olivia:that I've logged in or that I've, that I've completed a module.
Jade Olivia:Well, instead of just saying, good job, now go do module to say, you've completed
Jade Olivia:module 1, go post in the community.
Jade Olivia:What surprised you the most or what was hard because we want to make the
Jade Olivia:course work better for you, right?
Jade Olivia:There's so many opportunities to just ask people to talk.
Jade Olivia:And every time someone talks, every time someone shares,
Jade Olivia:every time someone connects.
Jade Olivia:Here's the beauty of it.
Jade Olivia:you mentioned churn earlier.
Jade Olivia:I, I, I, I act as community manager for, you know, a handful of communities
Jade Olivia:and some of them are keep related and some of them are high level related
Jade Olivia:and in the keep ones, the, there's one that, uh, I've managed for many
Jade Olivia:years and it's, it's, it's like home.
Jade Olivia:Like if the rest of the internet disappeared and all I had was
Jade Olivia:this one Facebook group, it's called monkey pod marketing.
Jade Olivia:And we also serve high level in there, by the way.
Jade Olivia:If the whole interactive spirit, I would still I would just love
Jade Olivia:it because it's the best place.
Jade Olivia:We all just help each other with business ideas and it's so supportive
Jade Olivia:and we all know each other.
Jade Olivia:It's really, really great.
Jade Olivia:And in that community, as people before they decided to add in high level content,
Jade Olivia:because, you know, you got to make sure you're following business trends, right?
Jade Olivia:people started to cancel.
Jade Olivia:Well, they wanted to cancel their membership because they wanted to
Jade Olivia:join other memberships for high level.
Jade Olivia:We have so many customers that literally don't even use
Jade Olivia:Keap, but stay for the family.
Jade Olivia:If that's not proof of retention and helping reduce your churn, increasing
Jade Olivia:your LTV, and just making so much more money from the MRR because you
Jade Olivia:have people renewing month after month after month, it's amazing.
Jade Olivia:It's, it's so beautiful.
Jade Olivia:So it's, it's a lot of work on the front end to strategically do it.
Jade Olivia:And then the work is, is done.
Jade Olivia:And all you have to do in the community is like hang out and
Jade Olivia:participate like a member of it.
Jade Olivia:Like, Oh my God, that's so cool.
Jade Olivia:Great job.
Jade Olivia:Bit cool.
Jade Olivia:You can comment, you can like, you can post cause you're not posting in there.
Jade Olivia:You're not going, Hey everyone.
Jade Olivia:What's your favorite.
Vit Muller:favorite food this Monday?
Jade Olivia:gives a shit about that.
Jade Olivia:So you just get to hang out because the table's been set.
Jade Olivia:People are being reminded to talk all the time because of all the
Jade Olivia:opportunities to, to spice that in.
Jade Olivia:I'm talking about this week's live stream.
Jade Olivia:I'm talking about my, I'm posting about the, Oh my gosh,
Jade Olivia:I just finished module two.
Jade Olivia:This is so great.
Jade Olivia:So like everybody's talking, they know that they can ask each other, they
Jade Olivia:know they can depend on each other.
Jade Olivia:And then at the end of the day.
Vit Muller:day,
Jade Olivia:People stay for the family.
Jade Olivia:Admit it, you're more likely to be a member of a gym if you have a gym buddy.
Jade Olivia:If I don't have a gym buddy, I'm gonna stop going, I'm gonna quit that gym, and
Jade Olivia:I'm gonna save my money, but I would stay for the family if I had a great coach at
Jade Olivia:the gym, if I had a great support system, if I knew, if every, every morning at 6am
Jade Olivia:I'm there, and my, my crew is there, you know, the same people that are hustling
Jade Olivia:at 6am are at the gym together, right?
Jade Olivia:I'm gonna stay with that gym membership for the family.
Jade Olivia:I can exercise anywhere.
Jade Olivia:I can exercise.
Jade Olivia:I can do like prison exercises in my bedroom if I need to.
Jade Olivia:I don't need a gym to be healthy.
Jade Olivia:But I'm going to go for that family.
Jade Olivia:Totally.
Vit Muller:that's listening walks away with clarity, right?
Vit Muller:So we talked about what, like not to post about yourself and your
Vit Muller:stuff, but engage people through more organic sort of posts and, and them.
Vit Muller:Questions, but if, if, initially if nobody's posting anything,
Vit Muller:like how do you approach it?
Vit Muller:Can you still, like, can you still have some regularity in bit of a,
Vit Muller:you know, like I talked about that example of a Facebook group that I was
Vit Muller:part of and that they did it really well because they did like on Monday
Vit Muller:did like a hand raiser post, which was, Hey, you guys really cool thing.
Vit Muller:that we are thinking of, you know, covering later this week that,
Vit Muller:you know, does, you know, provides this value to, to your business.
Vit Muller:Then on Tuesday, do a little case study.
Vit Muller:Like he's, you know, he's Jamie, which, which has actually tested the thing that
Vit Muller:we talked about yesterday that we're going to tell you, tell you guys about.
Vit Muller:And then on Wednesday or Thursday day, like, Hey, well, here's a mini webinar,
Vit Muller:jump on and we'll, we'll cover it.
Vit Muller:And then Friday is basically just following up with everybody that didn't
Vit Muller:watch it, make sure everybody watches it.
Vit Muller:So that's, that's what they do every week.
Vit Muller:And that's like a bit of a flow.
Vit Muller:So going back to my question, uh, on, on, on back of this is if you, you know, like
Vit Muller:if you're not really meant to be posting about your stuff, but can you still.
Vit Muller:know, can you still post some, I'm trying, I'm trying to formulate the
Vit Muller:question in my head, but I think, you know what I'm trying to say.
Vit Muller:Right.
Vit Muller:So
Jade Olivia:And the answer is the same, both for, if you already have an
Jade Olivia:established community and it's awkward and you're trying to shake things up,
Jade Olivia:or if you're just starting a brand new community and you're trying to get it
Jade Olivia:started, because like nobody wants to be the first kid raising their hand in class.
Jade Olivia:Like that's weird, right?
Jade Olivia:Like you, you'd rather walk into something where it's already active.
Jade Olivia:So the strategy is the same is I think some of the best communities
Jade Olivia:I've ever been in, paid ones.
Jade Olivia:A, the leader never posts.
Jade Olivia:I pay to be in communities with people that are as hungry as I am.
Jade Olivia:And admit it, like, don't we all think it's so funny in the high level
Jade Olivia:communities when people like tag Sean and everyone's like, ha, ha, that's so dumb.
Jade Olivia:Right?
Jade Olivia:Like I would pay for a membership or like, you know, like an inner circle
Jade Olivia:type community, and then I would tag him because I'm paying for it, but
Jade Olivia:I would never have the audacity to
Vit Muller:it's funny, it's funny.
Vit Muller:Cause last, last, last Friday, Ryan, Ryan from growthable, he puts
Vit Muller:together these social hangouts, right.
Vit Muller:As bunch of us here from Australia, and it was about eight of us.
Vit Muller:And the week prior today says guys, next week, Sean's jumping in.
Vit Muller:So we did that.
Vit Muller:And then Sean jumped in for like 10 minutes to just to
Vit Muller:have, just to hang out with us.
Vit Muller:Right.
Vit Muller:And then we started asking him some questions.
Vit Muller:I asked him something about, you know, The idea is bored and he's
Vit Muller:like, yeah, just, you know, just, you know, here's an email from Melissa.
Vit Muller:And like, here's an email to that guy.
Vit Muller:Like just guys, like I'm just the CEO, but you know, this is a,
Vit Muller:this is a billion dollar company.
Vit Muller:We've got a lot of people, you know, I don't have time for
Jade Olivia:yeah, totally.
Jade Olivia:Like, so this is how you get people to talk either when it's quiet or new.
Jade Olivia:It's the best community I'm in.
Jade Olivia:Like I said, I pay to be in spaces with people that are like
Jade Olivia:me and that are as hungry as me.
Jade Olivia:So you can actually leverage that.
Jade Olivia:So let's say I started a brand new community for chefs.
Jade Olivia:Instead of putting all of my new customers in there and they're all
Jade Olivia:just kind of standing there like being awkward, even if I'm telling them
Jade Olivia:to post, introduce yourselves and they're like, I don't want to go first.
Jade Olivia:So what I would do is I would call on some other industry experts and bring
Jade Olivia:them in too, because it's a win win.
Jade Olivia:Number one, my customers get to interact with some of my, my affiliate network.
Jade Olivia:Right.
Jade Olivia:So you obviously not your competitors, but like we all.
Jade Olivia:We all help each other.
Jade Olivia:So that's kind of a non issue.
Jade Olivia:So I would bring bit into my community because I value him and he has
Jade Olivia:a different skill set than I do.
Jade Olivia:So, and that's a value to my customers and he can show his expertise to my customers.
Jade Olivia:And obviously I'm not going to let him just like sell, you know, sell, sell,
Jade Olivia:sell, but he gets value and he gets customers just by naturally showing
Jade Olivia:up and showing that he's valuable.
Jade Olivia:So it's, it's win, win, win.
Jade Olivia:So when you bring in a bunch of people, so like I'm going to pull five of my top
Jade Olivia:high level friends and I'm going to put them into my high level community where
Jade Olivia:I'm bringing my new high level clients.
Jade Olivia:This is a great example for all of us to follow.
Jade Olivia:So, in that case, when, you know, day 1 doors are open, all my clients
Jade Olivia:are in and it's kind of quiet, I'm going to send a private message.
Jade Olivia:I'm going to be like, hey, boo.
Jade Olivia:Community is brand new.
Jade Olivia:Nobody knows you yet.
Jade Olivia:Would you mind asking a question in this way?
Jade Olivia:And then after a bit post that question that I'm going to message
Jade Olivia:Lisa and I'll be like, hey, Lisa, that posted this question.
Jade Olivia:Would you mind answering that question?
Jade Olivia:And so what I'm going to do is I'm going to ask my friends to model the behavior.
Jade Olivia:that I want the members to start emulating.
Jade Olivia:And any community that I've been in, the paid ones, when I first
Jade Olivia:got there, I didn't know who the cool kids were yet, right?
Jade Olivia:I'm new.
Vit Muller:and
Jade Olivia:So when I just, I, when I walk in the door and I see people
Jade Olivia:talking, that gives me permission to talk.
Jade Olivia:It gives me permission to ask and more importantly, it gives me
Jade Olivia:permission to support and to talk.
Jade Olivia:And I feel like, cause it's more, it's easier to comment on someone else's than
Jade Olivia:it is to post my own for shy people.
Jade Olivia:I'm not shy.
Jade Olivia:I'm just pretending like I know what it's like to be shy.
Jade Olivia:I don't.
Jade Olivia:But for most people who aren't as socially like, ah, is I am like,
Jade Olivia:they don't want to post, they would rather, you know, like, Oh, okay.
Jade Olivia:This is what I think the answer is.
Jade Olivia:And so you can sort of, you can start poking people on purpose.
Jade Olivia:So like, I highly recommend reaching out and asking people to go post instead of
Jade Olivia:you post because then people are going to get used to you posting and they're
Jade Olivia:going to start thinking that it's a place for you to post and then they're going
Jade Olivia:to be confused because you're posting information here, but you're also posting
Jade Olivia:on your Instagram and it turns into a shit show and nobody knows where to
Vit Muller:Oh, okay.
Vit Muller:Yeah.
Vit Muller:I see what you mean.
Vit Muller:Yeah.
Vit Muller:No, that's a good point.
Vit Muller:and then a good point on, on, on that as well.
Vit Muller:Like I've just experienced, uh, I mean, a great community as a program
Vit Muller:of being part of, I don't want to like, basically it was like a cohort, right?
Vit Muller:So they do this cohorts, right?
Vit Muller:So I was part of the cohort, which we had like a four week ramp up.
Vit Muller:So the first four weeks were intense.
Vit Muller:I couldn't unfortunately attend the live training time zones, whatever.
Vit Muller:so I would follow the replays, but you know, it's also along with a,
Vit Muller:with a, with a course, so that's, uh, and it's divvied up by each week.
Vit Muller:So you do, you do lessons for that week and then you're supposed to.
Vit Muller:Post the homework for that week into the cohort, right?
Vit Muller:And that's that was pretty much the only like a feedback loop for me to
Vit Muller:post to homework and then get some feedback in the comments and and
Vit Muller:then see the other ones and like interact with people right now because
Vit Muller:i've been Late right in the cohort.
Vit Muller:So I'll probably start like three weeks later So it'd be seven weeks in
Vit Muller:and i'm just frapping up my week four and i'm like about to go To do the
Vit Muller:final thing, cause I mean, I'm OCD.
Vit Muller:I want to like, also like just finish, like get a tick in the box, you know,
Vit Muller:like submit my homework and like get the feedback from some of the cool guys
Vit Muller:that I've already like interacted with.
Vit Muller:And then suddenly it's disappeared.
Vit Muller:The cohort, the whole, the whole section disappeared.
Vit Muller:So I submitted the message and I'm like, Hey, this is weird.
Vit Muller:Like, I'm, I'm already a bit frustrated because I cannot, unfortunately,
Vit Muller:let in the live things, but like, and now, and then say, Oh yeah,
Vit Muller:well, the cohorts kind of finished.
Vit Muller:So we usually archive it.
Vit Muller:And then, you know, and then he just, it's just a regular thing that like a
Vit Muller:regular, bigger community where you can interact too, but like I've already had.
Vit Muller:A bit of a tribe there.
Vit Muller:And so,
Jade Olivia:so here's a great example of the community manager
Jade Olivia:that people that are monitoring this community weren't tracking the data.
Jade Olivia:So I wouldn't I personally wouldn't close even a temporary cohort community
Jade Olivia:until I looked at the data and I saw that everyone had completed.
Jade Olivia:And if I saw that was kind of struggling behind.
Jade Olivia:I can also see, Oh, he's on the other side of the world.
Jade Olivia:I can reach out.
Jade Olivia:I would ask one of my senior leadership or one of my senior members
Jade Olivia:that's already completed the work.
Jade Olivia:I would buddy them up.
Jade Olivia:There's so many opportunities again, because I know this data about people.
Jade Olivia:So I can potentially connect people and it's not my problem.
Jade Olivia:It's not my fault that bit lives on the other side of the world,
Jade Olivia:but it is my responsibility to make sure that he feels seen, heard,
Jade Olivia:and loved and is taking care of an experience and he gets what he bought.
Jade Olivia:And that's my sass on that situation.
Vit Muller:well, on the plus side, so that was like a bit of
Vit Muller:a downside of that experience.
Vit Muller:Everything else has been amazing.
Vit Muller:It was part of that particular program.
Vit Muller:The upside is it was a good follow up on what you said before.
Vit Muller:What are the things that you can do to get people to engage?
Vit Muller:And I think that homework things, what they do is really good.
Vit Muller:And you could do that in a high level, right?
Vit Muller:You could do business owners to sign up.
Vit Muller:And then you might structure it as, as a, as a, you know, do it yourself program,
Vit Muller:but, you know, follow our educational resources and webinars, so follow along
Vit Muller:and you might do a webinar about how to, how to configure the, the automated
Vit Muller:reputation requests and things like that.
Vit Muller:Put it as a, put it as a little lesson and then, Hey, record your setup and
Vit Muller:then post it on this week's post.
Vit Muller:Like, so we can all check out your setup.
Vit Muller:And then comment on
Jade Olivia:And you just sampled a strategic call to action.
Jade Olivia:You're telling people, you don't just open the doors to a community
Jade Olivia:and hope people know what to do.
Jade Olivia:That's weird.
Jade Olivia:You don't, you don't invite people to a birthday party and not tell them it's
Jade Olivia:your birthday and what time it starts.
Jade Olivia:That's weird.
Jade Olivia:So I love that example.
Jade Olivia:It's, it's so helpful when you're connecting people on purpose,
Jade Olivia:you're telling them what to do so they can confidently go do it.
Jade Olivia:And then all of a sudden, boom, they're, they made friends with somebody.
Jade Olivia:It's like, so I'm, uh, you're watching this.
Jade Olivia:I met that because I was presenting.
Jade Olivia:and he was watching me talk about this, the same stuff.
Jade Olivia:And when I was presenting as any presenter would, I was like, Hey, put in the chat.
Jade Olivia:Are you a one, two or three?
Jade Olivia:Do you, do you not have a community yet?
Jade Olivia:Do you have one and it's quiet or do you have one and it's out of control?
Jade Olivia:Those are the three situations for any community owner, right?
Jade Olivia:And so boom, boom, boom, right away, I nailed out and I stored that
Jade Olivia:information throughout the presentation.
Jade Olivia:That's my data grid right there.
Jade Olivia:And then I asked, you know, what kind of community, what
Jade Olivia:kind, are you, are you a nerd?
Jade Olivia:I remember I asked this on the webinar.
Jade Olivia:I was like, are you guys?
Jade Olivia:Like, are you automation nerds or are you more like influencers?
Jade Olivia:And I let people segment themselves.
Jade Olivia:And I had a data grid in my hand, that whole presentation.
Jade Olivia:And I was able to call, I'm like, Oh my God, you totally get that.
Jade Olivia:And so people were really engaged because they could see that I was
Jade Olivia:paying attention to them and not me.
Jade Olivia:I was teaching, but I was collecting information and I
Jade Olivia:was acting on the information.
Jade Olivia:That is what humans do when they communicate.
Jade Olivia:I, when I get introduced to someone, I say, what's your name?
Jade Olivia:And I, well, I have ADHD, so I don't usually remember things that I just
Jade Olivia:hear, but you know, I'm just kidding.
Jade Olivia:so, you know, I learned your name.
Jade Olivia:I learned that you're from Australia.
Jade Olivia:So those are two things I already know about you.
Jade Olivia:And I'm going to leverage that information to, to solidify a relationship with you.
Jade Olivia:And I did that.
Jade Olivia:In person you watch me do it and you can do the same thing in a community.
Jade Olivia:You can literally say, welcome to the community, self identify, tell them
Jade Olivia:what industry are you in and say, I'm new here and I hope to learn ABC.
Jade Olivia:And then when it, when VIT goes and posts in my community and self identifies, I
Jade Olivia:can look up my other members and say, Oh my God, Sally, you and VIT are in
Jade Olivia:the same industry, but Sally, you're a level two and VIT's a level one.
Jade Olivia:Can you share some tips for VIT?
Jade Olivia:And boom, now Vint and Sally are friends and it's not my responsibility to just
Jade Olivia:talk, talk, talk, talk, talk, because at the end of the day, a community
Jade Olivia:is not about you, it's about them.
Vit Muller:I love it.
Vit Muller:I mean, we've covered a lot of ground on this topic.
Vit Muller:What I've got, I've got, I mean, I've got a whole bunch of questions that
Vit Muller:are prepared as well as on the back.
Vit Muller:We haven't had to use them yet, but I'm just looking at those
Vit Muller:to see if there's anything else that we, we may want to cover.
Vit Muller:I mean,
Jade Olivia:yeah
Vit Muller:you know, from data, we talked about data, personal attach, I
Vit Muller:don't know what else do we do want to cover on this topic before move on.
Jade Olivia:Sure.
Jade Olivia:Yeah, before we get to your Q& A sesh, which I love that you have that prepared.
Jade Olivia:Love that.
Jade Olivia:Let's let me hang that one up because my D& D did not work.
Jade Olivia:so the, the third piece, it was define design and the last piece is deploy,
Jade Olivia:which I'm really not gonna harp on y'all because this is a high level
Jade Olivia:show and y'all know what I mean.
Jade Olivia:You have to automate the fuck out of it.
Jade Olivia:You can't have a consistent and clear onboarding process.
Jade Olivia:If you don't have a workflow and tags and identifying, well, someone
Jade Olivia:started, but they never did this and they haven't logged in yet and
Jade Olivia:they haven't really done the thing.
Jade Olivia:That's going to tell you if you're, if your communication is clear enough
Jade Olivia:or not, it's going to tell you if it's serving a purpose or not, because if
Jade Olivia:you open the doors to a great community and you have really great systems in
Jade Olivia:place, but nobody's participating.
Jade Olivia:Maybe you didn't need a community in the first place, or maybe
Jade Olivia:your communication wasn't clear.
Jade Olivia:Your calls to action were missing.
Jade Olivia:Right?
Jade Olivia:So you have to put all that in place and automation is.
Jade Olivia:Automation AR are like the best things to ever happen to business, right?
Vit Muller:Oh, big time.
Jade Olivia:and here's the link.
Jade Olivia:I wouldn't tell you to do something without also including a link and
Jade Olivia:telling you exactly what I want you to do, because that's not clear.
Jade Olivia:It's not great customer service.
Jade Olivia:So just automate your workflows, your onboarding.
Jade Olivia:You probably have automations in place to remind people to show
Jade Olivia:up to your weekly live stream, spicing some calls to action there.
Jade Olivia:You probably have automations to attract people as they log in
Jade Olivia:and participate in your course.
Jade Olivia:Add some calls to action in there.
Jade Olivia:So that you just, everything that we're talking about, you want to automate.
Jade Olivia:And then the data will just reveal itself.
Jade Olivia:And, that's the gift that I'll leave you with at the end of the day
Jade Olivia:today, is I also, I'm going to give you guys a free community tracker.
Jade Olivia:It's a pre formatted spreadsheet that's arrayed formula, so nothing's going
Jade Olivia:to be messed up or like error out.
Jade Olivia:You just.
Jade Olivia:Punch in like three or four numbers and it gives you your retention rates,
Jade Olivia:your churn rates, participation rate, engagement rate, and there's a video
Jade Olivia:that explains what all of those nerdy things are and how you find that
Jade Olivia:data and how you use that sheet.
Jade Olivia:So, the data is going to reveal itself when you have your workflows and your
Jade Olivia:implementation knocked out really well.
Vit Muller:I love it.
Vit Muller:Yeah.
Vit Muller:and, and, but let's pitch the offer.
Vit Muller:I think, you want me to pitch it for you?
Jade Olivia:well, I already explained it.
Jade Olivia:So it's a community tracker.
Jade Olivia:It's a spreadsheet.
Jade Olivia:When you, when you get it, it will include a video and it's just a, you know, it's,
Jade Olivia:it's that cute little trick where you have a Google sheet and you take the word edit
Jade Olivia:at the end and you replace it with copy.
Jade Olivia:So you just click and you're not going to mess up my template.
Jade Olivia:So you don't just generate your own copy.
Jade Olivia:It's so cute.
Jade Olivia:Automation tricks for the win.
Jade Olivia:And it's highlevelexperience.
Jade Olivia:com slash community tracker.
Jade Olivia:One word so that will take you to the free gift.
Vit Muller:so guys, are you ready to transform your community
Vit Muller:into a measurable growth asset?
Vit Muller:Visit highlevelexperience.
Vit Muller:com slash community tracker in one word and discover how this
Vit Muller:tool can revolutionize your approach to community engagement.
Vit Muller:All thanks to Jade.
Jade Olivia:Yeah.
Jade Olivia:Okay.
Jade Olivia:Nailed it.
Jade Olivia:Look at that offer, right?
Jade Olivia:And notice how in that little perfect segment you did there a bit by the
Jade Olivia:way nailed it You told them where to go and what purpose it has right?
Jade Olivia:This is business best practices If you're gonna have a sales page, you're gonna tell
Jade Olivia:them what it's for what the benefits what to do You know who it's for how to get it.
Jade Olivia:This is how much it costs, right?
Jade Olivia:Same thing with your community calls to action.
Jade Olivia:You don't open a community without telling people what they should be
Jade Olivia:talking about, when, where, why, and how they should be talking.
Jade Olivia:So that same kind of detail that you do with intention every day in
Jade Olivia:your business, just apply it to the micro environment of your community.
Vit Muller:Yeah, you know, we talked about AI and I just had an idea how I
Vit Muller:don't think I've heard anybody doing it, but you know how you can, you know, you
Vit Muller:can plug in a premium workflow actions.
Vit Muller:You can plug in stuff into Google sheets.
Vit Muller:Right.
Vit Muller:So, and you can leverage data in the database.
Vit Muller:So what if you could, you could, you know, based on false conditions, based
Vit Muller:on a particular data point being valid, do a post that highlights, uh, a customer
Vit Muller:customer's wins, but do it in a way that it does it in, in, in multiples.
Vit Muller:It puts it all into a spreadsheet.
Vit Muller:And then, because we can do a CSV bulk upload for social planner and we can
Vit Muller:schedule posts from social planner into the group, could actually then schedule
Vit Muller:those out to go once a week or whatever.
Jade Olivia:Yeah, in fact, I, I just recently automated something
Jade Olivia:similar in a different community, and this community lives on Slack.
Jade Olivia:And so what I did was every week, every Friday, there's a check in.
Jade Olivia:So I send a web form saying, hey, it's time for your Friday
Jade Olivia:check in because there's a goal setting element to this community.
Jade Olivia:So every,
Vit Muller:so you do those.
Vit Muller:Okay.
Jade Olivia:Yeah, so every week they, they set a goal.
Jade Olivia:We have a meeting, we get together because the community is for accountability.
Jade Olivia:That's the purpose of that group.
Jade Olivia:And then on Friday, they get an automated email with an automated link to a web
Jade Olivia:form that says, what was your goal?
Jade Olivia:And did you achieve it?
Jade Olivia:Yes or no.
Jade Olivia:And then in the workflows, there's conditional formatting
Jade Olivia:in there and it tags them.
Jade Olivia:Yes or no.
Jade Olivia:And it sends that data to a spreadsheet.
Jade Olivia:And then I also have a zap in place that counts how many people, you know, the,
Jade Olivia:the, the native digest feature in Zapier.
Jade Olivia:So it's triggered by the yes tag.
Jade Olivia:So if I, if I said yes, that I, I achieved my goal that week, anybody
Jade Olivia:that said yes within that week, triggers the ZAP and they hit the digest feature
Jade Olivia:so that they all kind of pool up there and then on Friday it gets released.
Jade Olivia:So on Friday I have a ZAP that goes, Congratulations to everybody that
Jade Olivia:achieved their goals this week!
Jade Olivia:And it tags them.
Jade Olivia:And you can do the same thing in your communities.
Jade Olivia:I love that example.
Jade Olivia:And it, like, people are like, Oh my god, you saw me!
Jade Olivia:You know that I achieved my goal?
Jade Olivia:That's what great community managers do.
Jade Olivia:They track data and automation is not impersonal.
Jade Olivia:I, I, I'm not the one doing that work every week, but I get to go and comment
Jade Olivia:on that post and be like, you're awesome.
Jade Olivia:That's so cool.
Jade Olivia:And I have the market.
Jade Olivia:Exactly.
Vit Muller:how that's being cooked up, whatev, whatever, right?
Vit Muller:If you're buying a meal in the restaurant, , we like to go on that cooking se as a
Vit Muller:segue this today, but it's true, right?
Vit Muller:If you go in the restaurant, you get, you get a nice meal.
Vit Muller:You didn't, you didn't go around to look in the kitchen how they cooked it, right?
Vit Muller:So, experience the same.
Vit Muller:okay, I want to, I want to segue now and go into high level stuff,
Vit Muller:but there's one more thing on the topic of, of, of communities
Vit Muller:and, and that's with the model.
Vit Muller:So you've, you've started at the beginning, you mentioned
Vit Muller:there's different models, right?
Vit Muller:How you can do free communities and ascending ladder and whatnot.
Vit Muller:But now there's also, there's really amazing partnership with Tony, uh,
Vit Muller:Tony Robbins with the mastermind.
Vit Muller:com.
Vit Muller:I think it's mastermind.
Vit Muller:com, uh, where they partner of high level.
Vit Muller:I don't know if you guys are aware, but it's basically giving you access to a
Vit Muller:massive library of different courses.
Vit Muller:And you can make your course, your community, uh, public.
Vit Muller:And it can be featured there through the, through the, what's that
Vit Muller:up that they release the public up for the, for the communities.
Vit Muller:anyway, do you know about that?
Jade Olivia:I consult on strategy.
Jade Olivia:I do less and less implementation every day because I'm trying to be the
Jade Olivia:influencer here instead of the doer.
Vit Muller:Yeah.
Vit Muller:Well, I guess my question was, you know, what do you find like, Works as an
Vit Muller:approach, is it, is it a better approach to go like public, which is like get a
Vit Muller:lot of people in for free and then nurture them that way into, into, uh, into like
Vit Muller:a community that's only for customers or
Jade Olivia:Yeah, so the answer to that, and again, is pretty platform
Jade Olivia:agnostic because it's business best practices, but in general, your free
Jade Olivia:stuff needs to serve, serve a purpose.
Jade Olivia:It should.
Jade Olivia:Provide high value.
Jade Olivia:So that's a really great way you can provide access to this additional material
Jade Olivia:through partnerships or, or, you know, even outside of the high level space.
Jade Olivia:I could, you know, bring that into my community and be like, and I also provide
Jade Olivia:a high level expert in this community.
Jade Olivia:Everyone meet fit, right?
Jade Olivia:So there's a lot of different things you can do to add value, but in the free
Jade Olivia:space, you want to be teaching the what?
Jade Olivia:And in fact, that's why I love speaking.
Jade Olivia:I'll give away all my stuff for free.
Jade Olivia:I'm not gonna hold back.
Jade Olivia:What you're gonna pay for is the how.
Jade Olivia:Is me sitting down, me sitting down with you and us workshopping
Jade Olivia:these details together and overseeing the execution of it.
Jade Olivia:So I, I don't, I'll, I'll tell you everything.
Jade Olivia:I'm never gonna hold back because it's the what.
Jade Olivia:And the what is free.
Jade Olivia:I mean, I could read the entire encyclopedia, but it doesn't
Jade Olivia:make me good at anything, right?
Jade Olivia:You have to, so if you want transformation and if you want
Jade Olivia:the how, that's what you pay for.
Jade Olivia:So, I mean, I could take all the masterclass.
Jade Olivia:I mean, I love masterclass.
Jade Olivia:I've had it for a few years now.
Jade Olivia:I watch it all the time.
Jade Olivia:I, I could watch all that stuff, but until I take action.
Jade Olivia:Until I work with a coach, until I work with a consultant, until I work
Jade Olivia:with a community for accountability, until there's like blood, sweat
Jade Olivia:and tears put into it, it's just information and people pay.
Jade Olivia:I will gladly pay.
Jade Olivia:I pay for someone to clean my house because that's valuable to me, right?
Jade Olivia:I'll pay for that.
Jade Olivia:I know how to do it.
Jade Olivia:I don't want to, right?
Vit Muller:is time is money.
Jade Olivia:Yeah, exactly.
Jade Olivia:So the what is free.
Jade Olivia:I'll tell you literally all my secret sauce, my entire IP, anything that's
Jade Olivia:proprietary, you can have it, but if you want, if you want us to do it together,
Jade Olivia:if you want me to hold you accountable and work through the process, and by
Jade Olivia:the way, part of that deploy phase is I give you the entire like job
Jade Olivia:descriptions of what the leader does.
Jade Olivia:So like the influencer or the brand leader, I tell you exactly
Jade Olivia:what the community manager does.
Jade Olivia:I tell you exactly what a community moderator does.
Jade Olivia:And I give you a schedule all.
Jade Olivia:For their tasks.
Jade Olivia:So it's not just a job description.
Jade Olivia:It's every night.
Jade Olivia:You do this every day.
Jade Olivia:You do this every week.
Jade Olivia:You do this every month.
Jade Olivia:You do this.
Jade Olivia:And here's your quarterly meeting agenda.
Jade Olivia:So you can review the data and optimize and learn and grow.
Jade Olivia:So not only do my clients get all the information and the execution
Jade Olivia:and it all like dialed in perfectly and full confidence when they walk
Jade Olivia:into their business and do the work.
Jade Olivia:They also have the tools to measure and optimize and grow.
Jade Olivia:So it's not like, hope it works.
Jade Olivia:I give them the means to, to see what's going on so that they
Jade Olivia:can pivot as needed to make sure that the community is effective.
Vit Muller:That's great.
Vit Muller:And obviously, uh, the guys that are listening that want to work with you,
Vit Muller:they can find out about that on the back of down with the community tracker.
Jade Olivia:Yeah, absolutely.
Vit Muller:That's the loop.
Vit Muller:Okay, great.
Vit Muller:all right.
Vit Muller:Well, this brings us to the next segment of this podcast of this episode.
Vit Muller:We've got some, uh, rapid fire questions, high level software related questions.
Vit Muller:Are you ready, Jake?
Vit Muller:Awesome.
Vit Muller:What about high level originally grab your attention?
Vit Muller:Was there something specific or a problem you were trying to solve?
Jade Olivia:I mean, let's be honest, we're all, we're all in love with the
Jade Olivia:unending list of native integration.
Jade Olivia:So I think people are very overwhelmed and frustrated with growing tech
Jade Olivia:stack and, you know, every day there's new apps and new tools that
Jade Olivia:you just got to have and high level.
Jade Olivia:It's just, it's all housed in one place.
Jade Olivia:It's really helpful.
Vit Muller:Yeah, there was about 30.
Vit Muller:So I was just watching a release radar for last week.
Vit Muller:There was 30 new updates in just one week.
Jade Olivia:Yeah.
Jade Olivia:And that's normal.
Vit Muller:Yeah.
Vit Muller:I used to, you know, I used to like.
Vit Muller:Sean coming at you that was used to be my like morning jam have a
Vit Muller:coffee and watch all Sean's videos I no longer have time for those.
Vit Muller:So I'm really really grateful for for the guys do a Ryan and What's his name?
Vit Muller:Yeah, it's gotta forget anyway Those two guys, you know They put
Vit Muller:together a compilation of those updates and do one big video for
Vit Muller:like 10 minutes and just watch that.
Vit Muller:It's really really good
Jade Olivia:that's what everybody needs.
Jade Olivia:They need all the features in one place and like pre high level, you
Jade Olivia:know, I became like a Zapier expert and probably make and try to make things
Jade Olivia:talk to each other systematically.
Jade Olivia:And this tool over here does this and blah, blah, blah.
Jade Olivia:And it's becoming easier and easier every
Vit Muller:Yeah, and by the way, I mean We know this thing, this trend in the
Vit Muller:community in a high level, like it's becoming, you know, super low entry.
Vit Muller:It's becoming a bit of a commodity if you're just reselling high level, some
Vit Muller:people, you know, throw it out for dollars and, you know, but the point I'm
Vit Muller:trying to make is I spoke to somebody yesterday and I said to him, said him
Vit Muller:this straight up and like, yeah, you know, we run stand out from the park.
Vit Muller:That's the name of our business.
Vit Muller:we're powered by high level.
Vit Muller:But, you know, what we do is we provide our own IP and knowledge and
Vit Muller:prebuilt workflows and automations.
Vit Muller:We've got this thing called the profit roadmap.
Vit Muller:So we have these modules that are like, you know, and I said to him, but the
Vit Muller:also some really cool thing is that when you become a customer of us and you pay,
Vit Muller:you get this amazing software that's powered by 700 developers working on a
Vit Muller:day and day out, it was 13 new releases.
Vit Muller:And then he goes, Oh my God, that's overwhelming.
Vit Muller:Isn't it?
Vit Muller:I'm like, yeah, that is a room I'm in.
Vit Muller:That's why we don't want you to learn it.
Vit Muller:That's why we,
Jade Olivia:That's the what you're going to pay for the how and price is
Jade Olivia:only an issue in the absence of value.
Jade Olivia:So, I mean, I'll buy someone's high level for 30 bucks, but with nothing in it.
Jade Olivia:But I'll buy your shit, like, locked and loaded to the gills.
Jade Olivia:Yeah, hell yeah, I'll pay for it all day.
Vit Muller:Right.
Vit Muller:And, and, and also even if it, even, even if we didn't have anything,
Vit Muller:unique, if it was just high level still.
Vit Muller:With you, you could go and directly sign up a high level as a business
Vit Muller:owner, but you, you haven't been part of it for the last four or five years.
Vit Muller:So you have no idea what all the cool new features are.
Vit Muller:And it's just humanly impossible.
Vit Muller:That's what we bring it to the table because we've been at it and when we
Vit Muller:eat it for breakfast and we educate ourselves and we stay cutting edge
Vit Muller:because it's the knowledge of.
Vit Muller:The new releases, new features that allows us to then, you know,
Vit Muller:suggest enhancements for the, from the underlying business owner.
Vit Muller:That's unbeatable.
Jade Olivia:I describe automation as a love language.
Jade Olivia:You know, like, either you speak it or you don't, you know?
Vit Muller:Yeah.
Vit Muller:Yeah.
Vit Muller:Yeah, absolutely.
Vit Muller:what new, speaking of features, is there any, like a new high level
Vit Muller:feature that you are in particularly like super excited using right now?
Jade Olivia:Yeah, I am loving, and here's, this is all going
Jade Olivia:to tie back to community, guys.
Jade Olivia:Like, God, I love this.
Jade Olivia:Because community is like, it's like, it's life, right?
Vit Muller:gem.
Jade Olivia:This whole thing isn't, isn't like high level isn't, isn't as fun
Jade Olivia:unless you're doing with everybody else.
Jade Olivia:Right.
Jade Olivia:So, I am loving watching other people in the communities talk about
Jade Olivia:how they're using the AI and the chat bots and they're, how they're
Jade Olivia:creating really unique experiences by, you know, pre programming these
Jade Olivia:conversations, knowledge bases, and like being able to interact with.
Jade Olivia:Hundreds, thousands of customers using AI and chatting and like having
Jade Olivia:really emulating human conversations.
Jade Olivia:I mean, let's be honest, AI in general, even outside of high level,
Jade Olivia:like if you're not using it, you're behind, but the beauty of community
Jade Olivia:and high level combined is that I have preconceived notions in my
Jade Olivia:own personal experiences using AI.
Jade Olivia:But I won't know all the possibilities and the things that I never would have
Jade Olivia:thought of if I wasn't in high level communities, watching other people
Jade Olivia:say and sharing their wins, right?
Jade Olivia:Like, Oh my gosh, you guys, I just got 100 new leads in one day because
Jade Olivia:I did ABCDE and I'm like, Oh my God, now I have a new thing that I can try.
Jade Olivia:And every time I watch other people's ideas, again, things that
Jade Olivia:I never would have thought of.
Jade Olivia:Because I'm in communities, that allows me to level up and level up and level up.
Jade Olivia:So it's not what you know, it's who you
Vit Muller:Yeah, big time now.
Vit Muller:So communities is your big fan, you know, big fan of communities right now.
Vit Muller:That's, that's your jam.
Vit Muller:What about like, a feature that is on the roadmap that you might be
Vit Muller:aware of that you're really excited about getting released is there one
Jade Olivia:know.
Jade Olivia:Hmm, you know, no.
Jade Olivia:I, I don't, I'm not really forward looking.
Jade Olivia:I'm very like, I'm a cheerleader and I'm reactive.
Jade Olivia:That's just my personality by nature.
Jade Olivia:In fact, this might surprise you all to hear.
Jade Olivia:I don't have my own community because I, I, this, yes, I'm, I'm, I'm reluctantly
Jade Olivia:stepping into this kind of like influencer space and teaching and kind of like
Jade Olivia:leaning into it very uncomfortably.
Jade Olivia:I mean, yes, I'm social and I love attention, but I like to give attention.
Jade Olivia:I'm a natural cheerleader, both professionally and personally.
Jade Olivia:I'm here like, please find me, add me on social media and
Jade Olivia:invite me to your communities.
Jade Olivia:I will cheer for you all day, every day.
Jade Olivia:Tag me in high level, be like, Oh my God, Jade, I'm at Jade Olivia.
Jade Olivia:Find me, tag me, and I'll be like, yeah, so I know you're watching this show.
Jade Olivia:Right.
Jade Olivia:I wanna be there for you.
Jade Olivia:So I'm, I'm not really forward looking.
Jade Olivia:I'm very like reactive and going, oh my God, you're amazing.
Jade Olivia:So unfortunately I don't have a great answer for that one.
Vit Muller:that's okay.
Vit Muller:well, if you could give one piece of advice to a new high level user to make
Vit Muller:their life easier when adopting and using high level, what would that be?
Jade Olivia:always go places and try to be this, the dumbest person in the room.
Jade Olivia:If you're the smartest person in the room, you're in the wrong room.
Jade Olivia:You're not growing, you're not learning new things.
Jade Olivia:If you show up to talk, go, go find.
Jade Olivia:There's.
Jade Olivia:Dozens, let's be honest, high level communities, you know, there's the
Jade Olivia:major and official ones that are, you know, the primary channels, but there's
Jade Olivia:new ones popping up that are niched,
Vit Muller:All the time.
Jade Olivia:yeah, so I mean, like, and join those too, because there's
Jade Olivia:going to be lots of like high level, like app related information I'm
Jade Olivia:going to get in the main communities, but there might be like a high level
Jade Olivia:community experts group someday.
Jade Olivia:I'm going to join that, right?
Jade Olivia:Like, so I want to learn
Vit Muller:should launch one.
Jade Olivia:Yeah, I know I'm too scared!
Jade Olivia:yeah, so I really, Everywhere you go, be the dumbest person in the room.
Jade Olivia:And if you can't find one, buy it.
Jade Olivia:Pay, pay for Vint's app.
Jade Olivia:Pay for Vint's community.
Jade Olivia:Buy his stuff.
Jade Olivia:Be dumb until you're not dumb.
Jade Olivia:And then, once you've leveled up, Find another room where you're the dumbest.
Jade Olivia:That's the only way to go up.
Vit Muller:Okay.
Vit Muller:Speaking of my community, we'll talk after this cause I've got an idea.
Vit Muller:Now, Jade, we have also, you know, a high level is behemoth.
Vit Muller:There's so many really cool things, but as a nature of any software
Vit Muller:in general, nothing can ever be.
Vit Muller:100 percent perfect.
Vit Muller:It's always about progress, right?
Vit Muller:So this brings me to the ideas board when we want to, you know, suggest a
Vit Muller:new feature or a feature enhancements, because we, as users experiencing maybe
Vit Muller:some little bugs or the UI or the UX is not up to scratch and we're, you
Vit Muller:know, it's, it could be better, right?
Vit Muller:So we, we submit those to the ideas board, hoping that we're going to get
Vit Muller:some up votes and that's how the dev guys.
Vit Muller:The 700 developers, get to see and they, they prioritize what they work on.
Vit Muller:Right.
Vit Muller:Uh, so that's how that works.
Vit Muller:Right.
Vit Muller:And if you guys are new and listening right now, if you just sign up to high
Vit Muller:level, now, you know, it's the ideas.
Vit Muller:go high level.
Vit Muller:com website.
Vit Muller:That's where you, that's where you can see a roadmap and submit your ideas.
Vit Muller:Now the problem lies with.
Vit Muller:trying to get more upvotes if you're trying to promote more upvotes.
Vit Muller:right.
Vit Muller:Because if it's really, if you're passionate about that idea, you want to,
Vit Muller:you want to let more people know about it so that, you know, they can, they can
Vit Muller:give you an upvote if they believe, you know, that's a, that's a valid reason.
Vit Muller:Uh, but you cannot do it in the official high level community,
Vit Muller:uh, group on Facebook naturally, because if everybody started to
Vit Muller:do that, it just turned into, you
Jade Olivia:Turn into complaints and I want this and I want that.
Jade Olivia:Yeah,
Vit Muller:Yeah.
Vit Muller:And then you
Vit Muller:mentioned
Jade Olivia:very intentional.
Jade Olivia:I love that.
Vit Muller:It's intentionally that way.
Vit Muller:Right.
Vit Muller:So, uh, it's, uh, but how, how can we still allow you to like, anyway, I come
Vit Muller:up with this segment and the podcast called the beef and on the segment, the
Vit Muller:beef is where we discuss constructive feedback on these, on these features,
Vit Muller:give you opportunity to highlight an idea that you'd like to get more upvotes on.
Vit Muller:Uh, and this is also for you guys listening.
Vit Muller:You can do the same just by heading over to high level experience, podcast.
Vit Muller:com.
Vit Muller:forward slash the beef.
Vit Muller:You can actually submit your beef and, uh, and we'll feature it in an episode.
Vit Muller:So it's just an audio recording of yourself explaining what it is.
Vit Muller:Now, back to you, Jade.
Vit Muller:Do you have a beef?
Jade Olivia:I do have a beef.
Jade Olivia:I find one of the least, right, least reliable and most needed features is
Jade Olivia:the, is the Facebook lead ads connector.
Jade Olivia:I'm always, I'm, I'm seeing it both in public communities and with my
Jade Olivia:own clients and, and colleagues that it's, it's pretty straightforward.
Jade Olivia:Zapier can do it.
Jade Olivia:If, if you haven't heard of PlusThis yet, by the way, oh
Jade Olivia:my god, you are missing out.
Vit Muller:What is that?
Jade Olivia:Plus, it's called PlusThis, it's plusthis.
Jade Olivia:com, pretty easy.
Jade Olivia:PlusThis was born out of, uh, a group of developers that were intimately
Jade Olivia:involved with then Infusionsoft, now Keap, and whenever Keap users.
Jade Olivia:Really wanted some like pretty basic, but somewhat fancy functionality
Jade Olivia:and keep was too slow to do it.
Jade Olivia:Plus this was like, okay, we'll make it, we'll make it, we'll make it.
Jade Olivia:And so they, they created this toolkit with over 70 tools to do things that
Jade Olivia:you think keep should do, but, but.
Jade Olivia:Doesn't, you know, simple stuff.
Jade Olivia:I mean, there's only a few integrations cause it's not an integration tool, but
Jade Olivia:it does do stuff like zoom integration, Calendly, whatever, the pretty simple
Jade Olivia:stuff, but it does other fancy stuff like, you know, automatically proper
Jade Olivia:casing, you know, people's names, you know, people sign up for your, your,
Jade Olivia:your lead magnet and they're like, my name is Jade, all caps, you know, I
Jade Olivia:can, I can bake in a plus this tool to, to, you know, proper case it
Jade Olivia:with uppercase J lowercase A D E or.
Jade Olivia:Things like transferring fields, you know, I want to make sure that
Jade Olivia:whatever I collected bits name as a referral and I want to put it over
Jade Olivia:here and I want to create a contact out of it, you know, just little fancy
Jade Olivia:tricks that you want to wave along and be like, Oh, keep, can't do this.
Jade Olivia:Plus this can do it.
Jade Olivia:Plus this recently, uh, I think last year, buddied up with high level.
Jade Olivia:And they're like, Hey, what are some things that people want
Jade Olivia:now that you're not doing it?
Jade Olivia:Boom.
Jade Olivia:They can do it.
Jade Olivia:So plus this, it's a toolkit.
Jade Olivia:They do all the fancy stuff that you want right now that you don't want to wait for.
Vit Muller:this is plugging into the high levels marketplace and they are
Vit Muller:basically cut like premium workflow actions that you install and then
Vit Muller:you can utilize inside workflows.
Jade Olivia:I'm the biggest, I'm a, I'm their partner manager.
Jade Olivia:I I'm obsessed with them.
Jade Olivia:I show up to their headquarters all the time.
Jade Olivia:I'm like, hi guys.
Jade Olivia:Like I'm obsessed with plus this.
Jade Olivia:They're so cool.
Vit Muller:Yeah, no, that's awesome.
Vit Muller:We also have a level up marketplace.
Vit Muller:Rupert's also Rupert and his team.
Vit Muller:They do the similar thing.
Vit Muller:so yeah, it's really good to see these developers coming
Vit Muller:into the marketplace overall.
Vit Muller:cause that's allows you a lot of flexibility, whether it's days or
Vit Muller:that, that just, just go to agency level guys and have a look marketplace.
Vit Muller:You'd be surprised how many really cool apps that you can, you can install.
Vit Muller:And then, you know, like I did it the other day, I, I built this, a lead
Vit Muller:magnet for my local BNI group, right.
Vit Muller:You know, BNI, So you are supposed to build trust, right?
Vit Muller:It's all about building trust and it's a long term long term thing.
Vit Muller:You're not going to get any referrals initially.
Vit Muller:You have to, they call it the giver's gain, right?
Vit Muller:Give, give, give, give.
Vit Muller:So when you, when I do my initial one on one with people to get
Vit Muller:to know their business, they get to know my business and whatnot.
Vit Muller:I like to surprise them.
Vit Muller:I like to create a little digital business card for them.
Vit Muller:And so, you know, created a template page, created a bit of
Vit Muller:a, you know, a bit of a process.
Vit Muller:But still it was like 30 minutes.
Vit Muller:It took me to create one.
Vit Muller:Now I've got it down to like 10 minutes because I've implemented
Vit Muller:a whole bunch of automations.
Vit Muller:And one of them that was taking a lot of time was the generation of the Vicar,
Vit Muller:the contact file that you can then store and just pops up and save in your phone.
Vit Muller:So, so that, yeah, so Rupert's got a custom up Vicar generator and he just.
Vit Muller:You know, link up with custom fields and pops your ankle.
Vit Muller:And then you put the next one, which is generate the QR code.
Vit Muller:And then like really cool.
Vit Muller:So yeah, they custom apps, premium workflow actions.
Vit Muller:They are, they just open the world of unlimited possibilities
Jade Olivia:Right.
Jade Olivia:And I, and having spent a lot of time in the automation space, I find that
Jade Olivia:the hardest thing With any CRM, whether it's keep or high level, you know, they,
Jade Olivia:they can only add so many features at a time, but every individual customer
Jade Olivia:kind of has blinders on and they're like, well, this is what I think, this
Jade Olivia:is what I think it should do right now.
Jade Olivia:And then the person sitting next time was like, well, no, none of that's true.
Jade Olivia:This, this is what I think you should do right now.
Jade Olivia:And so it gets a little frustrating because.
Jade Olivia:You know, they could be just like complete opposites and be like,
Jade Olivia:well, no, like everybody needs this.
Jade Olivia:Well, no, everybody needs this.
Jade Olivia:Right.
Jade Olivia:So it gets, it's kind of the wild West out there because literally any small
Jade Olivia:business can use high level, any mess.
Jade Olivia:And it's so powerful and it's so robust, but also like the way that I use it.
Jade Olivia:So different than the way somebody else uses it.
Jade Olivia:So that's why these communities, again, tying it all back, my friends are so
Jade Olivia:powerful because it's where we can kind of join together and learn best practices and
Jade Olivia:kind of, you know, take nuggets from other people's stories and ideas, and they're
Jade Olivia:all, they're all applicable and shareable when, when you're in the right place.
Vit Muller:Jed, on this, on this show, we also have a segment three,
Vit Muller:four, three, which is sharing a short 60 second inspiring story.
Vit Muller:Three of those back to back to, you know, to help, to help inspire
Vit Muller:any other high level as listening about another fellow high level
Vit Muller:that's doing some amazing stuff.
Vit Muller:Either they are really great at growing SAS subscribers or.
Vit Muller:Just like yourself, uh, fostering amazing communities.
Vit Muller:Do you have a story that you'd like to share about a particular
Vit Muller:client that you helped with?
Vit Muller:And the result that it, you know, the, uh, what, what the impact was for them?
Jade Olivia:Yeah, I will share, I have a friend that, that's comparable to you,
Jade Olivia:that services, she services agencies and I'm sure you've seen her, she's growing
Jade Olivia:as, as a, as a resource in the community.
Jade Olivia:Her name's Lisa Cotto.
Jade Olivia:And, I kind of matured into this community stuff right around the time when high
Jade Olivia:level became very, very, very, very popular, you know, a few years ago.
Jade Olivia:And I didn't, I, I kind of, I begrudgingly.
Jade Olivia:Leaned into it because I was like, oh, I don't want to learn a whole
Jade Olivia:nother thing and learn a whole nother thing and all new people.
Jade Olivia:I'm already established over here in this community, and it's going
Jade Olivia:to take so long to kind of work my way up and make, you know, make
Jade Olivia:friends and learn all the things.
Jade Olivia:and at the same time, you know, I was growing into my own expertise
Jade Olivia:and community and, you know, kind of.
Jade Olivia:Again, reluctantly trying to be an influencer in this space and
Jade Olivia:making sure everyone understands these, these philosophies.
Jade Olivia:So Lisa has a whole service where.
Jade Olivia:I know that I should have an agency.
Jade Olivia:I think it would be remiss if it would be just so inappropriate.
Jade Olivia:If I went out into the world, I'm like, community is the solution.
Jade Olivia:Let me teach you everything and not offer solutions.
Jade Olivia:To see it, right?
Jade Olivia:Like that would just be dumb, like, of course, someone is going
Jade Olivia:to listen to this and be like, Oh my God, I need all of that.
Jade Olivia:Well, where do they buy it?
Jade Olivia:You know?
Jade Olivia:so Lisa has a whole service where she's like, you need an agency.
Jade Olivia:we'll do literally everything for you.
Jade Olivia:You just sell it.
Jade Olivia:So they, they bake in your IP, they build all of the automations that you
Jade Olivia:can create the snapshots out of, as well as the customer service, because the
Jade Olivia:last thing I want to do as I'm growing out of the implementation phase of my
Jade Olivia:consulting and my business, the last thing I want to do is like deal with,
Jade Olivia:Oh my gosh, client called me the middle of the night, their websites down,
Jade Olivia:you know, like, that's just not what I want to be doing anymore as I grow.
Jade Olivia:I have resources, I have people, so someday.
Jade Olivia:Very soon I'm going to launch my own go high level agency instead of, you
Jade Olivia:know, I kind of trickled my way in and got my feet wet and met people.
Jade Olivia:The relationships are way more important to me than the technology, by the way.
Jade Olivia:I'm sure you noticed that.
Jade Olivia:but when I'm ready, uh, then I'll just, I'll tell Lisa and I'll say,
Jade Olivia:here, here's all the automations.
Jade Olivia:Cause I'm an automation strategist.
Jade Olivia:I know what I'm doing.
Jade Olivia:I just don't want to do it anymore.
Jade Olivia:So they'll document it all.
Jade Olivia:They'll put it all in.
Jade Olivia:All I have to do is sell it.
Jade Olivia:And show up, you know, and just network and be myself and show up
Jade Olivia:on podcasts and teach the stuff and just be passionate about it.
Jade Olivia:And when people want to buy it, I have it, but I didn't really do the heavy lifting.
Jade Olivia:So she has a whole agency service where I think we've seen this a lot in the
Jade Olivia:high level space where people like, Oh my God, someone sold me on this.
Jade Olivia:This, this should be the best thing ever.
Jade Olivia:But turns out running a business is hard.
Jade Olivia:A lot of people try it and they just maybe weren't, you
Jade Olivia:know, weren't right fit for it.
Jade Olivia:And they found out how overwhelming it is to run an entire agency.
Jade Olivia:It's a lot of work.
Jade Olivia:In fact, that's why I kind of ended up where I am because I
Jade Olivia:intentionally never wanted an agency.
Jade Olivia:I just, I literally only do business so I can meet cool people.
Jade Olivia:So,
Vit Muller:Look, and it's, that's such a, such an important point,
Vit Muller:like really do what, like pick the, the area of the, of the business
Vit Muller:activity that you're really passionate about and delegate everything else.
Vit Muller:Yeah.
Vit Muller:That's something, something I'm going through as well, obviously we're
Vit Muller:all going through our own, like,
Jade Olivia:Yeah, yeah.
Jade Olivia:I mean, if you don't find that growing pain, you're not doing it right.
Jade Olivia:So, you'll get there.
Jade Olivia:Yeah.
Vit Muller:Guys, I want more inspiring stories because, you know, I'm inspiring
Vit Muller:stories is, is, is always great to hear.
Vit Muller:And if you are a high level listening and look, you don't have to be like
Vit Muller:the OG that's got a level up award.
Vit Muller:You know, uh, it could just be, uh, a SASpreneur that.
Vit Muller:Has, uh, now just got a bit of traction or, or you don't, but you've just done an
Vit Muller:amazing job for somebody and you want to inspire that you want to share the story.
Vit Muller:I would laugh.
Vit Muller:I would really love for you guys to submit that.
Vit Muller:So, made it, I've made it really easy.
Vit Muller:If you head over to highlevelexperience.
Vit Muller:com forward slash your story and all the information's on the page, but
Vit Muller:in a nutshell, like I said, it's just a small little, it could be a video.
Vit Muller:Or just an audio, just selfie style, whatever.
Vit Muller:And just say, you know, Jimmy, Jimmy Bob from, you know, XYZ agency.
Vit Muller:We did this, you know, this job for XYZ client.
Vit Muller:And as a result of not only we've, you know, tripled or doubled their business,
Vit Muller:but the, you know, the husband and wife, the husband no longer has to work a full
Vit Muller:time jobs elsewhere to make the ends.
Vit Muller:But no, something like that.
Vit Muller:If you have something like that, please submit because we need more of those.
Vit Muller:You know, we all benefit from, from listening to these stories.
Jade Olivia:Actually, may, may I share one more, like,
Jade Olivia:just really beautiful story?
Jade Olivia:It's short.
Jade Olivia:So, I, I'd already shared with you guys, I, I got into space because
Jade Olivia:I was making 12 an hour working in somebody's basement, figuring how to use
Jade Olivia:Infusionsoft for their business, right?
Jade Olivia:Like, and then I just, I got good at it.
Jade Olivia:So, I got certified when my life went to shit.
Jade Olivia:but I will say.
Jade Olivia:I, I kind of gently touched on this.
Jade Olivia:I was like, well, so I like YouTube it and I bought some courses, right?
Jade Olivia:Well, that was monkey pod marketing.
Jade Olivia:That's greg Jenkins It was his business and I as one does you googled how
Jade Olivia:the hell do you use this stumbled upon his amazing youtube videos?
Jade Olivia:But my boss bought his course for me and of course the uh the retention
Jade Olivia:offer at the end was to buy the monkey pod community membership and my boss
Jade Olivia:wouldn't buy it for me at the Time and I was literally I was Broke as hell.
Jade Olivia:I was hand to mouth.
Jade Olivia:I had newborn twins I was so poor and I still bought that membership anyway,
Jade Olivia:because I was like there's something here I want to I want to be with these people
Jade Olivia:and I joined that community out of my own pocket was 35 bucks a month at the time
Jade Olivia:I didn't even have 35 bucks extra and then a year later when I was, I was like,
Jade Olivia:I think I'm good at this now because of his courses and because of his mentorship
Jade Olivia:and the community, more importantly, because I learned all the cool ideas.
Jade Olivia:I learned the how to press the buttons, but the ideas came in
Jade Olivia:from being in the community.
Jade Olivia:And so fast forward to 2020, I quit my job.
Jade Olivia:I literally, I sent him an email because I'm on his email list, right?
Jade Olivia:I sent him an email.
Jade Olivia:I'm like, Hey.
Jade Olivia:You know, I've heard that they're a certified partner.
Jade Olivia:You're a certified partner.
Jade Olivia:How do, how do I do this?
Jade Olivia:And you know, is that something I should pursue?
Jade Olivia:And he was like, hell yeah.
Jade Olivia:And we became friends and this man is literally walking me down the
Jade Olivia:aisle this year when I get married because we are, I became his community
Jade Olivia:manager and we became best friends and community, that's what community does.
Jade Olivia:Like if, if you're like, well, I'm not sure if I need one.
Jade Olivia:It's not that important or whatever.
Jade Olivia:Like I met my best friends.
Jade Olivia:In in business online communities, I make amazing people in high
Jade Olivia:level community every day.
Jade Olivia:I i'm a recovering addict and I would not be alive if it weren't for communities if
Jade Olivia:I didn't have a place to go Every week and stand up and tell my story and not have to
Jade Olivia:explain Anything because in a room where everybody's fucked up, nobody's fucked up.
Jade Olivia:Like I would be dead if I didn't have communities.
Jade Olivia:I wouldn't have a career.
Jade Olivia:I wouldn't be sitting in front of you today if I didn't have Greg and if I
Jade Olivia:didn't have these community spaces.
Jade Olivia:So be there for people.
Jade Olivia:You, they deserve it.
Jade Olivia:You deserve it.
Vit Muller:Wow.
Vit Muller:Thank you for sharing.
Vit Muller:I'm usually terrible at like responding to stuff.
Vit Muller:I never know what to say to that, but it's just, you know, it's moving.
Vit Muller:Yeah.
Jade Olivia:why, you know, it was good.
Vit Muller:Yeah.
Vit Muller:well, Jade, we're at the end.
Vit Muller:I do have two tricky questions.
Vit Muller:Sometimes I don't ask them, but if you like, I can put you on a spot.
Vit Muller:We're
Vit Muller:all
Jade Olivia:open book, obviously.
Vit Muller:We're all humans.
Vit Muller:No one is perfect.
Vit Muller:What are you not very good at?
Jade Olivia:I, well, like I said, I have ADHD.
Jade Olivia:I'm like hyper.
Jade Olivia:I love attention.
Jade Olivia:I'm very creative.
Jade Olivia:And obviously the opposite side of that is I am not at all detail oriented.
Jade Olivia:So, that's actually the reason I'm good at automation.
Jade Olivia:Cause I, like, I joke, I'm a professional lazy person.
Jade Olivia:I would never want to do something twice.
Jade Olivia:If I can automate it, I will automate it.
Jade Olivia:And I'd like, I'd nerd out on spreadsheets.
Jade Olivia:I will spend hours on formulas to solve a problem that I never
Jade Olivia:have to think about again, right?
Jade Olivia:So the thing with that is that, and again, I'm tying it
Jade Olivia:all back to community friends.
Jade Olivia:I alluded to this earlier.
Jade Olivia:There's three major roles in a community.
Jade Olivia:There's the leader, you know, the brand, the business owner, the influencer.
Jade Olivia:This would be VIT in this scenario.
Jade Olivia:There's a community manager.
Jade Olivia:if you don't have one and you're ready to hire one, I would highly recommend
Jade Olivia:hiring one of your graduates, like someone who has gone through your customer
Jade Olivia:journey, just like I did for Greg.
Jade Olivia:I was a fantastic community manager because I could speak his brand voice.
Jade Olivia:I learned from him.
Jade Olivia:I, we had the same values, but I also had my own personality, right?
Jade Olivia:So I could build relationships with people.
Jade Olivia:But the third piece is a moderator and moderators like the community project
Jade Olivia:manager and the detail oriented person.
Jade Olivia:So I desperately need and rely on moderators and community communities that
Jade Olivia:I manage because like, I can't, I have.
Jade Olivia:A worse memory than a goldfish.
Jade Olivia:It's like, in fact, there were probably questions you asked me that I only
Jade Olivia:half assed answered and then just pretended I segwayed into something
Jade Olivia:else because I just, I'm not, I'm not, like, I don't tie things together.
Jade Olivia:So, one of the things that I do every night is a community manager
Jade Olivia:is before I go to bed, the last thing I do is I check the communities that
Jade Olivia:I'm in charge of and make sure all posts that day were acknowledged.
Jade Olivia:Right.
Jade Olivia:Like someone, someone asked a question and you know, what if they
Jade Olivia:did it at like eight o'clock at night while I was eating dinner?
Jade Olivia:Right.
Jade Olivia:I want to make sure that they got the attention.
Jade Olivia:So I always check every single day, but guess what?
Jade Olivia:Conversations last longer than a day.
Jade Olivia:My memory doesn't last longer than a day, but threads can happen for a while.
Jade Olivia:What if I, what if, uh, what if earlier today someone posted and I said, Oh
Jade Olivia:my God, what do you think about this?
Jade Olivia:And I checked that off of my head, boop done.
Jade Olivia:But a week goes by and you know, got busy and didn't notice.
Jade Olivia:Then that person got my attention, but got ignored.
Jade Olivia:So I rely, I, uh, that's one of, part of my SOPs and the tasks and the calendar
Jade Olivia:that I mentioned earlier is a moderator.
Jade Olivia:checks every week.
Jade Olivia:They do a weekly check.
Jade Olivia:I do a daily check because I'm the one paying attention to people.
Jade Olivia:And, but my moderator does a weekly check to make sure all
Jade Olivia:the loops are closed long term.
Jade Olivia:The moderator is the one who stores the KPIs in that tracker sheet.
Jade Olivia:So you make sure you collect that highlevelexperience.
Jade Olivia:com slash community tracker.
Jade Olivia:that is in there, but I don't fill that out because I don't.
Jade Olivia:I mean, I know that KPIs and data are important, but I automate that.
Jade Olivia:So I don't have to think it's important to know someone else plugs in the
Jade Olivia:numbers and they care about it.
Jade Olivia:And like, there's, there's people that love numbers and details.
Jade Olivia:I'm not that.
Vit Muller:Yeah.
Vit Muller:You do what you best.
Vit Muller:The rest you delegate.
Vit Muller:Nice.
Vit Muller:Tell me something that's true that almost nobody agrees with you on.
Jade Olivia:I thought I'm going to repeat myself with my opening
Jade Olivia:and I will die on this hill.
Jade Olivia:Y'all stop posting in your community.
Jade Olivia:I, uh, I, I pay and there's other influencers out there.
Jade Olivia:I think like Stu McClaren, Amy Porterfield in the small business space, right?
Jade Olivia:I don't go in Stu's free community and expect to talk to Stu.
Jade Olivia:I don't go in Amy's free community and expect to tag Amy P. Like that's,
Jade Olivia:that's just not how the world works.
Jade Olivia:And I go there to learn from other people and their ideas and other
Jade Olivia:people wouldn't be sharing ideas if they weren't prompted by the strategic
Jade Olivia:thought leader in the first place.
Jade Olivia:So, yeah, that's my answer.
Jade Olivia:I'm gonna die on this hill.
Jade Olivia:Stop posting in your community.
Jade Olivia:I mean, not stop.
Jade Olivia:I mean, I'm sure there's reasons and, you know, your live streams
Jade Olivia:and reminders and shit like that.
Jade Olivia:But the community is not about you, friends.
Jade Olivia:It is about them.
Jade Olivia:I will die on my hill.
Vit Muller:Okay.
Vit Muller:That's pretty clear.
Jade Olivia:Yeah, I'll say it again if I have to.
Vit Muller:Awesome.
Vit Muller:Jade, look, we're at the end.
Vit Muller:Let's wrap it up.
Vit Muller:I appreciate you sharing your journey, sharing your wisdom.
Vit Muller:This has been amazing.
Vit Muller:Thank you so much.
Vit Muller:Is there anything you'd like to say, uh, just, just to the
Vit Muller:listeners before we wrap up?
Jade Olivia:Yes, I like to say, friends, my first hype is free.
Jade Olivia:So, like, Vit, you included, anybody listening, if you have a webinar or
Jade Olivia:something and you want me to hop on the chat, I have started businesses in chat.
Jade Olivia:I have made best friends in chat.
Jade Olivia:Chat is where it's at.
Jade Olivia:Like, in fact, I get bummed out like when I was presenting when you met me that I
Jade Olivia:was a little bummed because I prefer to be like, oh my god, and have like side
Jade Olivia:conversations, ADHD kid in the back of the classroom, like fucking around and
Jade Olivia:not paying attention to the teacher.
Jade Olivia:That's me.
Jade Olivia:But.
Jade Olivia:Now I get paid to do that.
Jade Olivia:Like I'm a professional community manager and I get paid to socialize.
Jade Olivia:And the more I act like an ADHD asshole on the side, the more money I make.
Jade Olivia:So like the first time phrase of you're like promoting something
Jade Olivia:and you want me to post and be like, Oh my God, this is so cool.
Jade Olivia:Not only will I do it, I will do it genuinely because that's just who I am.
Vit Muller:You're awesome.
Vit Muller:Thank you so much for that.
Jade Olivia:You're welcome.
Jade Olivia:Oh, put this on my page.
Jade Olivia:Guys, add my real Facebook profile.
Jade Olivia:Not my business page.
Jade Olivia:I don't give a shit if you follow me.
Jade Olivia:I don't post anyway.
Jade Olivia:I would rather talk to you.
Jade Olivia:so add me on Facebook.
Jade Olivia:Put this link in the show page too.
Jade Olivia:It's facebook.
Jade Olivia:com slash Jade O. Ramsey.
Jade Olivia:That's my maiden name.
Jade Olivia:Jade O.
Jade Olivia:Ramsey.
Jade Olivia:That's my Facebook that I've had since I was in college when Facebook came out.
Jade Olivia:That's how old I am.
Jade Olivia:add me like literally just add me as a human.
Jade Olivia:I will, I will, I will respond.
Vit Muller:No, yeah, we'll definitely put in a show notes for sure.
Vit Muller:So once again, thank you, Jade.
Vit Muller:Thank you so much.
Vit Muller:And guys, thank you for listening as well.
Vit Muller:Thank you for listening to today's episode on the high level experience.
Vit Muller:If you've enjoyed today's episode, then please share it with your fellow
Vit Muller:agency mates and other high levelers that you think would benefit from
Vit Muller:listening for show notes, links, and extra tips to help you grow your
Vit Muller:agency or your size of higher level, please go to highlevelexperience.
Vit Muller:com.
Vit Muller:Thank you.
Vit Muller:And have a great rest of the day, everybody.