Vit Muller: 00:00:00

yeah, high level is awesome.

Vit Muller: 00:00:01

Coach Kevin Voisin: it works.

Vit Muller: 00:00:01

It does what you needed to do.

Vit Muller: 00:00:03

I love it.

Vit Muller: 00:00:03

You're talking about their schools, their communities,

Vit Muller: 00:00:06

not the school platform.

Vit Muller: 00:00:09

Coach Kevin Voisin: The school system is woefully unprepared for

Vit Muller: 00:00:11

what's happening technologically, what's happening in the world.

Vit Muller: 00:00:14

How did you get to where you are now?

Vit Muller: 00:00:16

Coach Kevin Voisin: The only perfection you're gonna get.

Vit Muller: 00:00:17

is lying.

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And so when you realize that perfection is a lie, but

Vit Muller: 00:00:20

excellence is achievable, right?

Vit Muller: 00:00:22

Things get really freaking awesome.

Vit Muller: 00:00:25

this is a really good topic.

Vit Muller: 00:00:26

Perfection.

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Something I struggle with.

Vit Muller: 00:00:28

what's the urge,

Vit Muller: 00:00:29

I just have to have it perfect.

Vit Muller: 00:00:30

I hate to do things  half-assed

Vit Muller: 00:00:32

. Coach Kevin Voisin: so what you just said in your question is one of the problems.

Vit Muller: 00:00:35

none of this is me saying do it half-assed,

Vit Muller: 00:00:37

what's half-assed to me today, five years ago was  full-assed.

Vit Muller: 00:00:40

What is the winning principle in business?

Vit Muller: 00:00:42

There's only one thing that matters, right?

Vit Muller: 00:00:44

It's only one thing is does it make money?

Vit Muller: 00:00:48

Kev, if somebody comes up to you and is like, mate,

Vit Muller: 00:00:50

can you help me up?

Vit Muller: 00:00:51

am I my true capacity here standing in front of you?

Vit Muller: 00:00:54

Coach Kevin Voisin: So you're not dead, so you're not at your full capacity.

Vit Muller: 00:00:56

game's over when we die,

Vit Muller: 00:00:57

let's not rush life like a race or like some kind of business process,

Vit Muller: 00:01:01

life is more like a dance.

Vit Muller: 00:01:02

The purpose of it is not to finish it, it's to enjoy it.

Vit Muller: 00:01:08

Hello everybody.

Vit Muller: 00:01:09

Welcome to another episode on the High Level Experience podcast.

Vit Muller: 00:01:12

Today's guest is no stranger to transformation.

Vit Muller: 00:01:15

He's not just a mindset coach.

Vit Muller: 00:01:18

He's the kind of leader who helps you burn down the BS and rebuild

Vit Muller: 00:01:21

your life, business, and leadership.

Vit Muller: 00:01:24

From the inside out, he's coached over 40,000 people, work

Vit Muller: 00:01:27

side by side with Garrett J.

Vit Muller: 00:01:29

White as the head coach for Wake Up Warrior, and now runs programs

Vit Muller: 00:01:35

helping entrepreneurs become who they were actually meant to be, not who

Vit Muller: 00:01:39

the internet says they should be.

Vit Muller: 00:01:41

He's on the mission to wake up the sleeping giants in leaders and

Vit Muller: 00:01:45

founders with no fluff, no hawks, just raw, powerful systems that work.

Vit Muller: 00:01:50

If you're ready to stop playing small and start building something

Vit Muller: 00:01:53

legendary, this one's for you.

Vit Muller: 00:01:55

Please welcome to the show fellow Highleveler Coach Kevin Voisin.

Vit Muller: 00:02:04

Coach Kevin Voisin: Hey, thank you.

Vit Muller: 00:02:05

I'm excited to be here.

Vit Muller: 00:02:06

I've been using high level forever, since the year that it came out

Vit Muller: 00:02:09

and it's helped me and my growth, I've seen it helped so many people.

Vit Muller: 00:02:13

and like life, it's completely overwhelming.

Vit Muller: 00:02:16

I so often have clients like, man, I looked in the backend.

Vit Muller: 00:02:18

It's so overwhelming.

Vit Muller: 00:02:19

I'm like, yeah, 'cause it does what you needed to do, which is be an

Vit Muller: 00:02:21

entrepreneur, which is overwhelming.

Vit Muller: 00:02:24

So, so you get used to it.

Vit Muller: 00:02:25

Yeah, it is.

Vit Muller: 00:02:26

yeah.

Vit Muller: 00:02:27

all the cool tools, all the cool features.

Vit Muller: 00:02:29

I gotta say, over the years, you know, I've been using so,

Vit Muller: 00:02:33

so many different tools, right?

Vit Muller: 00:02:34

Currently, and all those things I always get excited about, oh, new tool.

Vit Muller: 00:02:38

But over those, these, I just kept adding more tools to my toolbox

Vit Muller: 00:02:42

that I had to log into separately.

Vit Muller: 00:02:44

So, yeah, high level is awesome.

Vit Muller: 00:02:46

Coach Kevin Voisin: Yeah, I mean it took us from a cost of about 3000 a

Vit Muller: 00:02:50

month to about two 50 a month total.

Vit Muller: 00:02:53

and so it was a no-brainer for us and we've just been helping more

Vit Muller: 00:02:55

and more coaches and more and more businesses, convert over.

Vit Muller: 00:02:58

'cause it works.

Vit Muller: 00:02:59

It does what you needed to do.

Vit Muller: 00:03:00

and I don't know.

Vit Muller: 00:03:02

I love it.

Vit Muller: 00:03:02

I'm just a really big fan When I signed it, didn't do everything.

Vit Muller: 00:03:05

but it's just what's fun about it is how it evolves and grows and they

Vit Muller: 00:03:09

don't seem happy to just sit where they are, which is really nice, as a tool.

Vit Muller: 00:03:14

Yeah, absolutely.

Vit Muller: 00:03:15

since we're talking about it, I was gonna ask a couple of questions.

Vit Muller: 00:03:17

What's your favorite feature?

Vit Muller: 00:03:19

Coach Kevin Voisin: So this is crazy because I think six months ago, maybe

Vit Muller: 00:03:22

a year ago, I would've before the last go, go collab update, I would've

Vit Muller: 00:03:26

said, this is my least favorite.

Vit Muller: 00:03:28

But the social, the social community feature is amazing.

Vit Muller: 00:03:31

We run everything out of there.

Vit Muller: 00:03:33

We make that a hub for everything.

Vit Muller: 00:03:34

in the coaching community, we have, right now, I think 12 different programs.

Vit Muller: 00:03:39

So man, women, like a men's program, a women's program, couples program.

Vit Muller: 00:03:43

we have a system of schools, that we've launched to help fix, you

Vit Muller: 00:03:47

know, the state of education.

Vit Muller: 00:03:48

And we use that community platform, to just connect everyone.

Vit Muller: 00:03:52

And we have kind of a standard thing.

Vit Muller: 00:03:54

If you're in any of our stuff, Hey, here's the place where you just post.

Vit Muller: 00:03:56

It's a social wall.

Vit Muller: 00:03:57

Here's where you find all of the replays.

Vit Muller: 00:03:59

Here are, here's topical content from the coaches that you can

Vit Muller: 00:04:02

comment on, but no one else can post.

Vit Muller: 00:04:04

We're using the events.

Vit Muller: 00:04:06

We're using the learning.

Vit Muller: 00:04:07

I mean, it's just.

Vit Muller: 00:04:08

It's really cool.

Vit Muller: 00:04:09

It's really all in one place and with the latest go collab it, it,

Vit Muller: 00:04:12

update, it just works really well.

Vit Muller: 00:04:14

Also,

Vit Muller: 00:04:15

what's the latest Go call up.

Vit Muller: 00:04:16

I'm not familiar with that one.

Vit Muller: 00:04:17

What's that one?

Vit Muller: 00:04:19

Coach Kevin Voisin: I don't know what they did, but they, when they, the

Vit Muller: 00:04:21

last time that they updated, go collab, all of a sudden all the community

Vit Muller: 00:04:25

stuff just is smooth as butter.

Vit Muller: 00:04:27

Everything makes sense, all of the, uploading and everything else works.

Vit Muller: 00:04:31

So, thank you to the update Gods, whoever it is at GHL that put that together.

Vit Muller: 00:04:35

But it's been great.

Vit Muller: 00:04:36

But the community section really for us, gives us a place to interact.

Vit Muller: 00:04:41

And then because it's connected to the rest of go high level, then we can text

Vit Muller: 00:04:45

people, then we can email people, we can get them into whatever programs they want.

Vit Muller: 00:04:48

but with a off Facebook, off Google kind of community that's ours that,

Vit Muller: 00:04:55

if anyone's advertising inside of that community, it's us and not,

Vit Muller: 00:04:58

Who knows where.

Vit Muller: 00:04:59

We used to do a lot of Facebook groups and we did things like

Vit Muller: 00:05:02

that, but it was just crazy.

Vit Muller: 00:05:03

Like we'd, we would grow a big Facebook group just to have mata serve, competing

Vit Muller: 00:05:08

coaches, ads to that whole population.

Vit Muller: 00:05:10

'cause they knew, oh, they're in a coaching group, so here's another one.

Vit Muller: 00:05:13

And it just didn't work for us.

Vit Muller: 00:05:14

Yeah.

Vit Muller: 00:05:15

So you had groups on Facebook, now you've got communities and you like them.

Vit Muller: 00:05:19

They work as smooth.

Vit Muller: 00:05:19

I use them in my size for my customers too.

Vit Muller: 00:05:22

I gotta say it's epic.

Vit Muller: 00:05:23

The channel channels, how you can, like you said, how you can segment

Vit Muller: 00:05:27

different focus things where people can post, where people can't post

Vit Muller: 00:05:30

more of a view only and it's awesome.

Vit Muller: 00:05:32

question I've got is if you had Facebook groups, now you've got communities,

Vit Muller: 00:05:36

how did you deal with the transition?

Vit Muller: 00:05:39

Coach Kevin Voisin: It was just ugly.

Vit Muller: 00:05:40

we were actually using, so we went from Facebook over to Workplace

Vit Muller: 00:05:44

or because they had the, Facebook had their workplace for a while.

Vit Muller: 00:05:48

and so that was like a private community paid three or $4

Vit Muller: 00:05:50

five years ago or something.

Vit Muller: 00:05:52

Yeah.

Vit Muller: 00:05:52

Coach Kevin Voisin: Yeah.

Vit Muller: 00:05:53

So we, from there, it was great because Meta just ended the project.

Vit Muller: 00:05:57

It was awesome.

Vit Muller: 00:05:57

So we just told everyone, Hey, we don't have a choice.

Vit Muller: 00:05:59

Let's go.

Vit Muller: 00:06:00

we were looking for an excuse.

Vit Muller: 00:06:02

I think that if you're gonna transition from anything that's bigger like

Vit Muller: 00:06:05

that, to communities, you just have to make the break and explain why.

Vit Muller: 00:06:09

Hey, when we do this, here's the benefits to you, and here's how you're

Vit Muller: 00:06:12

gonna get better access to us without a bunch of noise of other things.

Vit Muller: 00:06:16

and so for us it was just that, it was just, we're doing this.

Vit Muller: 00:06:19

It's gonna be a little uncomfortable at first, but we'll get used to it.

Vit Muller: 00:06:21

and that's exactly what happened.

Vit Muller: 00:06:23

And what do you think is better?

Vit Muller: 00:06:25

Do it?

Vit Muller: 00:06:25

Like I really switch off on the day and go or have a bit of a buffer period.

Vit Muller: 00:06:30

Coach Kevin Voisin: I personally, I like for everyone in my

Vit Muller: 00:06:33

community to win when they lose.

Vit Muller: 00:06:35

So if they're gonna lose, meaning they're gonna have a big tech jump, you know,

Vit Muller: 00:06:38

because I mean, it doesn't matter.

Vit Muller: 00:06:39

it doesn't matter if it's better or worse.

Vit Muller: 00:06:41

Any kind of tech bump, any kind of new app I have to get is just annoying.

Vit Muller: 00:06:45

So I want the audience to win for having lost.

Vit Muller: 00:06:48

So we just, were like, Hey, we're putting out this new content and here's

Vit Muller: 00:06:51

this bonuses that you're gonna get.

Vit Muller: 00:06:52

And they're all on the new platform.

Vit Muller: 00:06:54

So here's some bonus lessons and here's some really cool stuff

Vit Muller: 00:06:56

you can only get over there.

Vit Muller: 00:06:57

so we want you to win for having the bump, but you're gonna

Vit Muller: 00:07:00

just have to take the bump.

Vit Muller: 00:07:01

I personally just love, we just turned it off, like no new content will come on this

Vit Muller: 00:07:06

day, and then all your old content will no longer be available three months from now.

Vit Muller: 00:07:11

If you wanna download it, great.

Vit Muller: 00:07:12

If you wanna do whatever you wanna do, but you got today, we're over

Vit Muller: 00:07:14

here, and then in three months, that's the only place you can log into.

Vit Muller: 00:07:18

you know, we did that expect guys, we had guys who had been doing

Vit Muller: 00:07:21

a lot of assignments and posting videos for, you know, years.

Vit Muller: 00:07:24

So we wanted to give them time to download their stuff.

Vit Muller: 00:07:26

If that's not true for you, if you don't have all of that, I think it's

Vit Muller: 00:07:29

just Hey, here's the values over here.

Vit Muller: 00:07:31

If you wanna stick around over there, that's fine, but all the values over here.

Vit Muller: 00:07:35

Most, I think most people have transition problems because of their mindset is like

Vit Muller: 00:07:40

they, they you start to project like, then the customer's gonna have a problem.

Vit Muller: 00:07:43

yeah, great.

Vit Muller: 00:07:44

They will.

Vit Muller: 00:07:44

So just overcome that with value and then just go, put all the value, just go

Vit Muller: 00:07:48

double the value over at the new place.

Vit Muller: 00:07:50

and then people are excited to change.

Vit Muller: 00:07:51

'cause wow.

Vit Muller: 00:07:51

Ever since we got to the new platform, look at the access we get.

Vit Muller: 00:07:54

You know, maybe we, now there's this one-on-one signup we never

Vit Muller: 00:07:57

used to have, and now here it is and we can get a meeting.

Vit Muller: 00:08:00

You know, if you can have the customer winning for switching that, that helps.

Vit Muller: 00:08:04

Yeah, what's the saying?

Vit Muller: 00:08:05

You can't have this and eat the cake too, or something like that.

Vit Muller: 00:08:08

Yeah.

Vit Muller: 00:08:08

You just have to do go all

Vit Muller: 00:08:10

Coach Kevin Voisin: You can't have your cake and eat it too.

Vit Muller: 00:08:11

I just eat it.

Vit Muller: 00:08:13

that's right.

Vit Muller: 00:08:13

Yeah, just, you just go for it.

Vit Muller: 00:08:15

And plus you can schedule content into your groups and you, you can

Vit Muller: 00:08:20

email out people and plus you got this cool little, like weekly summaries

Vit Muller: 00:08:23

as well now, so it's pretty epic.

Vit Muller: 00:08:25

Coach Kevin Voisin: One of the, you know, it's funny, this almost got my executive

Vit Muller: 00:08:28

assistant in trouble the other day.

Vit Muller: 00:08:30

'cause we have a flow and it's Hey, I make the content, then it's edited, then

Vit Muller: 00:08:33

it's approved, and then, and I kind of see okay, here's what's gonna go out today.

Vit Muller: 00:08:37

Here's what's going on the next day we have this flow that we use

Vit Muller: 00:08:40

in click up, and I notice that there's like nothing for two weeks.

Vit Muller: 00:08:44

And I'm like, yo, what is going on?

Vit Muller: 00:08:45

Like, how have you, there's nothing today.

Vit Muller: 00:08:47

Like I'm getting really aggressive.

Vit Muller: 00:08:48

And she's oh, no.

Vit Muller: 00:08:49

I found the scheduler, like everything's scheduled for the next 21 days.

Vit Muller: 00:08:52

She's it's off.

Vit Muller: 00:08:53

It's already done.

Vit Muller: 00:08:54

so now she's doing it directly in social plan.

Vit Muller: 00:08:56

That as opposed to clickup is what you hear.

Vit Muller: 00:08:58

Coach Kevin Voisin: she went from demotion to raise.

Vit Muller: 00:08:59

It's oh great.

Vit Muller: 00:09:00

That's awesome.

Vit Muller: 00:09:00

Yeah.

Vit Muller: 00:09:01

I didn't know.

Vit Muller: 00:09:01

Yeah, everything just goes through the, social scheduler

Vit Muller: 00:09:04

now and works really well.

Vit Muller: 00:09:05

Like using the social scheduler with.

Vit Muller: 00:09:07

The community has been a real, just a real benefit.

Vit Muller: 00:09:10

It's also the community aspect has also helped us in c in

Vit Muller: 00:09:15

communicating with our folks.

Vit Muller: 00:09:16

because when we're making subgroups, you know, tagging can be onerous and sometimes

Vit Muller: 00:09:21

tagging can be kind of counterintuitive.

Vit Muller: 00:09:23

and what's really nice is when we wanna talk to, Hey, let's just talk

Vit Muller: 00:09:26

to everyone who's in the men's group.

Vit Muller: 00:09:28

We literally now just pull a list of who's in the social group.

Vit Muller: 00:09:31

'cause we know they're good and we police it really there.

Vit Muller: 00:09:34

And so it's kind of a double check on our tagging system.

Vit Muller: 00:09:36

Yeah, because when you're creating SM list, I've noticed that

Vit Muller: 00:09:39

the other day, you can actually create a SM list and there's a

Vit Muller: 00:09:41

filter for which group is who's, is, who's is in, in what group is at.

Vit Muller: 00:09:46

So yeah, it's awesome.

Vit Muller: 00:09:48

and it's, and it works really well.

Vit Muller: 00:09:49

I literally had one old customer, so I kicked her out of the group.

Vit Muller: 00:09:55

Then I refreshed my smart list and the number just updated by one list.

Vit Muller: 00:09:59

So it was like, oh,

Vit Muller: 00:10:00

Coach Kevin Voisin: And what's nice, like a use case for us that makes that really

Vit Muller: 00:10:03

nice is like we have, we have 150 schools.

Vit Muller: 00:10:06

So we have these affiliates, the people who own the schools, but then

Vit Muller: 00:10:09

they can also put their coaches, like the people who are running the

Vit Muller: 00:10:11

schools inside of the social network.

Vit Muller: 00:10:14

And so for us to send to them with tags is really complicated.

Vit Muller: 00:10:17

'cause we have to be like, oh, let's find our, affiliates and then

Vit Muller: 00:10:21

we need to find affiliate coaches.

Vit Muller: 00:10:22

And then they need to be, oh, current updated affiliate coaches.

Vit Muller: 00:10:25

but, or we can just send to everyone who's in the social group because we really

Vit Muller: 00:10:29

police well when people's statuses change.

Vit Muller: 00:10:31

so it just makes it really simple.

Vit Muller: 00:10:33

If you wanna get a quick message out to a certain group of people.

Vit Muller: 00:10:36

Just to clarify, you talking about schools, you're

Vit Muller: 00:10:38

talking about their schools, their communities, not the school platform.

Vit Muller: 00:10:44

Coach Kevin Voisin: So not, yeah, so we have Apogee schools.

Vit Muller: 00:10:47

So one of the things, as a coach, one of the things I've seen over the

Vit Muller: 00:10:50

last five years, right, with my own children, but also in general, is that

Vit Muller: 00:10:54

the school system is woefully unprepared for what's happening technologically,

Vit Muller: 00:10:59

what's happening in the world.

Vit Muller: 00:11:00

And so Matt Beaudreau and I as a part of Apogee Strong, if you go to

Vit Muller: 00:11:04

apogeesstrong.com, you can see these, we, we with our partners, we really

Vit Muller: 00:11:08

said, Hey, let's be the solution.

Vit Muller: 00:11:10

we don't wanna be, we don't wanna bitch about the school system not working.

Vit Muller: 00:11:13

Again, a lot of great people in the school system, it just can't keep up.

Vit Muller: 00:11:16

I mean, hell, I feel like if I don't watch the news every three

Vit Muller: 00:11:19

minutes, I can't keep up with what's happening with AI right now.

Vit Muller: 00:11:22

But the school system hasn't kept up.

Vit Muller: 00:11:24

And rather than just yell about it, we said, Hey, what would the solution be?

Vit Muller: 00:11:28

What would a modern.

Vit Muller: 00:11:31

Useful school that created leaders, problem solvers, entrepreneurs,

Vit Muller: 00:11:35

people who want to be the solution.

Vit Muller: 00:11:37

What would that look like?

Vit Muller: 00:11:38

so came up with a model, on how to do that.

Vit Muller: 00:11:40

We now have, over a hundred, well over a hundred reaching up in the

Vit Muller: 00:11:43

150 schools across the us, one in Australia, one in two in Canada.

Vit Muller: 00:11:48

And, we have a couple others coming up internationally.

Vit Muller: 00:11:51

But the idea is how do you build a free thinking leader who can operate in results

Vit Muller: 00:11:57

rather than someone who can memorize facts and check off lists of, you know, boxes.

Vit Muller: 00:12:02

So when I say school, I'm talking about AE schools, actual schools.

Vit Muller: 00:12:05

We have a community of over 150 schools,

Vit Muller: 00:12:08

How do you spell that?

Vit Muller: 00:12:09

Apo G

Vit Muller: 00:12:10

Coach Kevin Voisin: ap, it's A-P-O-G-E-E schools.com.

Vit Muller: 00:12:15

We definitely broke the first rule of the internet.

Vit Muller: 00:12:17

Make it easy to spell.

Vit Muller: 00:12:18

We did not do that.

Vit Muller: 00:12:20

Apogee Schools.

Vit Muller: 00:12:21

Okay, Lander.

Vit Muller: 00:12:22

Here we go.

Vit Muller: 00:12:23

I don't think I've got a right website.

Vit Muller: 00:12:24

A-P-O-G-E-E-S-C-H-O-O-L s.com.

Vit Muller: 00:12:30

Coach Kevin Voisin: If you go to apogee strong.com, sorry, Apogee strong.com.

Vit Muller: 00:12:35

Okay.

Vit Muller: 00:12:35

There, we, that would be,

Vit Muller: 00:12:36

Coach Kevin Voisin: There you go.

Vit Muller: 00:12:37

I'm gonna drop these links for you guys in the show notes as well.

Vit Muller: 00:12:40

Okay.

Vit Muller: 00:12:41

A g Leaders in Purpose Micro School Blueprint.

Vit Muller: 00:12:45

So this is something that others can, other coaches can sign up and help spread

Vit Muller: 00:12:50

this, in the world, help other schools as

Vit Muller: 00:12:53

Coach Kevin Voisin: yeah.

Vit Muller: 00:12:53

help our kids to have a way forward and to use AI to their benefit instead of

Vit Muller: 00:12:57

be trapped trying to learn more than ai.

Vit Muller: 00:12:59

I think that's what I see in a lot of the school system.

Vit Muller: 00:13:02

It's pretend like it doesn't exist.

Vit Muller: 00:13:03

You know?

Vit Muller: 00:13:04

I remember when I was young, Vit, they would tell me, you have to

Vit Muller: 00:13:08

memorize your Times tables, because it's not like you're gonna walk around

Vit Muller: 00:13:11

with a calculator in your pocket.

Vit Muller: 00:13:13

I mean my teachers literally said, and I'm like, no, you're right.

Vit Muller: 00:13:16

This isn't a calculator.

Vit Muller: 00:13:18

It's a calculator and a supercomputer with AI that's read everything the world

Vit Muller: 00:13:21

ever put out multiple times a week.

Vit Muller: 00:13:23

You know what I mean?

Vit Muller: 00:13:24

Like it's okay.

Vit Muller: 00:13:25

So we're living in a different reality than what the school

Vit Muller: 00:13:27

system was prepared for.

Vit Muller: 00:13:28

Hey, the school system was amazing for a long time.

Vit Muller: 00:13:30

Thank God we had it.

Vit Muller: 00:13:32

It helped us through the industrial revolution, figure out, you

Vit Muller: 00:13:34

know, how to get what we needed.

Vit Muller: 00:13:36

But the world is changing and school needs to change.

Vit Muller: 00:13:38

And really what's crazy is school really needs to go back to what it was

Vit Muller: 00:13:43

before, which is smaller classrooms, mentor led, you know, people learning

Vit Muller: 00:13:47

together on projects and learning how to actually put stuff out.

Vit Muller: 00:13:50

You know, it's funny how the education system stopped mimicking the life system.

Vit Muller: 00:13:55

It's almost there's school and there's life, and those two things never

Vit Muller: 00:13:58

cross and they're totally different.

Vit Muller: 00:13:59

But somehow doing good in this is gonna mean you're good at that.

Vit Muller: 00:14:02

And we have more of a school system that's based on making

Vit Muller: 00:14:04

you effective and great at life.

Vit Muller: 00:14:07

So when you get into life, you can do it.

Vit Muller: 00:14:09

You know, for my 11-year-old just did a business fair.

Vit Muller: 00:14:12

and his takeaway from the business fair was, dad, I want a business

Vit Muller: 00:14:16

that has profit, not revenue, because I spent a lot of money,

Vit Muller: 00:14:20

but I really didn't make anything.

Vit Muller: 00:14:22

And I was like, kid, I had to fail two businesses, and I

Vit Muller: 00:14:24

was 42 before I learned that.

Vit Muller: 00:14:26

So I mean, if at 11 he's telling me that we're doing

Vit Muller: 00:14:30

Smart.

Vit Muller: 00:14:30

Very smart.

Vit Muller: 00:14:31

Yeah, that's good.

Vit Muller: 00:14:32

Kev.

Vit Muller: 00:14:33

can you give us such a bit of a 'TLDR' of a bit of your journey?

Vit Muller: 00:14:37

How did you get to where you are now?

Vit Muller: 00:14:39

You've worked with some epic people

Vit Muller: 00:14:41

Coach Kevin Voisin: Yeah,

Vit Muller: 00:14:42

and you're doing some epic stuff, but I don't really know much about.

Vit Muller: 00:14:45

Coach Kevin Voisin: yeah.

Vit Muller: 00:14:46

let me tell you the cliff notes, right?

Vit Muller: 00:14:48

I born in eighth generation oystermen in South Louisiana.

Vit Muller: 00:14:52

So eighth generation, which in America is forever long.

Vit Muller: 00:14:55

Other countries, I know that's really short.

Vit Muller: 00:14:56

If I was from Japan, that would be nothing.

Vit Muller: 00:14:58

But, but in, in America, eighth generation is almost impossible.

Vit Muller: 00:15:02

grew the family, oyster business from 1.2 million to about 15 million a years

Vit Muller: 00:15:07

of one man sales and marketing team kind of topped out what we could do.

Vit Muller: 00:15:10

We grew really the biggest oyster company and brand on the earth at the time.

Vit Muller: 00:15:15

and I just wanted to spread my wings.

Vit Muller: 00:15:16

Like I, we just, I say, Hey, I'm gonna go do this marketing thing, right?

Vit Muller: 00:15:19

Got into digital marketing back.

Vit Muller: 00:15:22

This is like web 1.0 days, right?

Vit Muller: 00:15:24

I built my first website and I was, in 1998, you know, back before I remember

Vit Muller: 00:15:29

when nobody websites were this funny thing that was silly if you had one.

Vit Muller: 00:15:34

And then all of a sudden, so that's 1998 is haha, what is this?

Vit Muller: 00:15:37

What is this email thing?

Vit Muller: 00:15:38

You know?

Vit Muller: 00:15:38

And then all of a sudden, 2005, if you don't have a website,

Vit Muller: 00:15:41

you're not a serious business.

Vit Muller: 00:15:42

and I see this same pattern with AI right now, although I think

Vit Muller: 00:15:46

it's gonna happen much quicker.

Vit Muller: 00:15:48

But I see this same pattern with AI right now, where it's yeah, this

Vit Muller: 00:15:51

is this funny, interesting thing.

Vit Muller: 00:15:53

Some of us, I think most of the people listening to this understand

Vit Muller: 00:15:56

how serious it is, but a lot of the world is oh, this is cute.

Vit Muller: 00:15:59

But I mean, you give it three years, you're gonna have this, or you're out.

Vit Muller: 00:16:02

You're gonna have this working for you or you're gonna work

Vit Muller: 00:16:04

for it in some way or fashion.

Vit Muller: 00:16:06

I was a marketer.

Vit Muller: 00:16:07

I was a digital, you know, technician, kind of a guy.

Vit Muller: 00:16:11

And, but I always was a coach.

Vit Muller: 00:16:13

and I ended up going to wake up Warrior.

Vit Muller: 00:16:15

You mentioned that in the bio.

Vit Muller: 00:16:17

I went to their event, I, and just loved it and just kept going to

Vit Muller: 00:16:21

events until eventually I was coaching the events and coached them until

Vit Muller: 00:16:24

eventually I was the head coach.

Vit Muller: 00:16:26

the end of my marketing career, at the time was me going

Vit Muller: 00:16:29

to my, one of my clients.

Vit Muller: 00:16:31

She handed me a big check, it's like a $20,000, whatever the monthly budget was.

Vit Muller: 00:16:35

And I said, cool, I'm excited for what we're gonna do this month.

Vit Muller: 00:16:38

let me tell you about it.

Vit Muller: 00:16:39

And she said, You really believe in what we're gonna do?

Vit Muller: 00:16:42

I'm like, yeah.

Vit Muller: 00:16:42

She says, okay, cool.

Vit Muller: 00:16:44

Can we just talk about my marriage?

Vit Muller: 00:16:45

'cause honestly, I trust you on that.

Vit Muller: 00:16:47

And I really just wanna talk about this other thing.

Vit Muller: 00:16:48

It seems like when I talk to you about relationship stuff, things get done.

Vit Muller: 00:16:53

And for me it was like, oh wow, she's paying me to do marketing so that I'll

Vit Muller: 00:16:57

come sit here and handle her life.

Vit Muller: 00:16:59

Maybe I'm actually just a coach and I can leave the marketing thing

Vit Muller: 00:17:02

out and just do the coaching thing.

Vit Muller: 00:17:04

And yeah, it's been a wild ride ever since.

Vit Muller: 00:17:06

I wouldn't say perfect.

Vit Muller: 00:17:08

Definitely have made a ton of mistakes.

Vit Muller: 00:17:10

biggest revelation I've had bit is that I can tell you that here's a nugget

Vit Muller: 00:17:15

for all of your listeners, right?

Vit Muller: 00:17:17

I can tell you how to be perfect.

Vit Muller: 00:17:19

Like, how to be perfect in business, how to be perfect

Vit Muller: 00:17:21

in visuals, how to be perfect.

Vit Muller: 00:17:23

Whatever it is you're doing.

Vit Muller: 00:17:24

You want the perfect automation.

Vit Muller: 00:17:26

I'll tell you right now.

Vit Muller: 00:17:26

You ready?

Vit Muller: 00:17:27

You can be perfect.

Vit Muller: 00:17:28

All you have to do is lie, just lie.

Vit Muller: 00:17:31

just lie.

Vit Muller: 00:17:31

And then you're perfect, because that's really the only

Vit Muller: 00:17:33

perfection you're gonna get.

Vit Muller: 00:17:35

is lying.

Vit Muller: 00:17:36

And so when you realize that perfection is a lie, but

Vit Muller: 00:17:38

excellence is achievable, right?

Vit Muller: 00:17:40

Perfection is cool.

Vit Muller: 00:17:41

It's a great standard.

Vit Muller: 00:17:42

Perfection is created by your mind.

Vit Muller: 00:17:44

It's like the horizon.

Vit Muller: 00:17:46

Your the horizon doesn't actually exist.

Vit Muller: 00:17:48

There's not actually a point where the sky and the land meet your

Vit Muller: 00:17:51

mind generates that to help you understand your surroundings, right?

Vit Muller: 00:17:55

And so you could walk for a thousand miles, but you'll never touch the horizon.

Vit Muller: 00:17:58

but in the same thing with perfection.

Vit Muller: 00:18:00

Perfection's cool it, you see a project, you're like, oh, it

Vit Muller: 00:18:02

would be, it should do this.

Vit Muller: 00:18:04

Great.

Vit Muller: 00:18:04

That's a great standard.

Vit Muller: 00:18:05

But the chances that you have calculated everything that goes

Vit Muller: 00:18:08

into this are next to zero.

Vit Muller: 00:18:10

And as you get closer to this, you'll start seeing some of the

Vit Muller: 00:18:13

hurdles you didn't see from far away, just like the horizon.

Vit Muller: 00:18:16

And so perfection will always move in front of us.

Vit Muller: 00:18:19

it's a great standard.

Vit Muller: 00:18:20

It helps us like figure out where to aspire to.

Vit Muller: 00:18:23

But what we really wanna do is work on excellence.

Vit Muller: 00:18:26

Hey, is this good?

Vit Muller: 00:18:27

I see a lot of entrepreneurs do this.

Vit Muller: 00:18:29

They keep looking for the perfect product instead of shipping something useful.

Vit Muller: 00:18:33

Ship something useful and make it better, ship something useful and make it better.

Vit Muller: 00:18:37

And if you just keep making it more and more useful, what do you know?

Vit Muller: 00:18:40

Things get really freaking awesome.

Vit Muller: 00:18:42

Now.

Vit Muller: 00:18:42

Have we had innovation in shoes over the last 200 years?

Vit Muller: 00:18:45

Yeah, but they look kind of damn near the same.

Vit Muller: 00:18:48

Why?

Vit Muller: 00:18:48

Because our feet didn't change.

Vit Muller: 00:18:50

Right.

Vit Muller: 00:18:51

Okay, great.

Vit Muller: 00:18:51

We've got some new materials, we've got some new shapes got, but at the end

Vit Muller: 00:18:54

of the day, generally the same thing.

Vit Muller: 00:18:57

'cause our feet haven't changed.

Vit Muller: 00:18:58

Our feet aren't perfect, you know?

Vit Muller: 00:19:00

Yeah.

Vit Muller: 00:19:01

Okay, so this is a really good topic.

Vit Muller: 00:19:04

Perfection.

Vit Muller: 00:19:05

Something I struggle with.

Vit Muller: 00:19:07

It's something I know a lot of people in the community struggle with.

Vit Muller: 00:19:10

There's still a lot of people who never launched.

Vit Muller: 00:19:13

They're waiting for perfection until they get it done properly.

Vit Muller: 00:19:17

I'm kind of like that oftentimes too.

Vit Muller: 00:19:20

And I wonder, why is that, and I'm not talking about perfection.

Vit Muller: 00:19:25

like what's the urge, like for me, like this urge is I

Vit Muller: 00:19:27

just have to have it perfect.

Vit Muller: 00:19:29

Like I, it's, I hate to do things  half-assed

Vit Muller: 00:19:32

. I don't know if it's the way I was raised, the way I was grown up.

Vit Muller: 00:19:35

you know, I don't know, but like

Vit Muller: 00:19:36

Coach Kevin Voisin: but that, so what you just said in your

Vit Muller: 00:19:39

question is one of the problems.

Vit Muller: 00:19:40

Because I won't do anything half-assed.

Vit Muller: 00:19:43

Okay.

Vit Muller: 00:19:43

I don't wanna, I, none of this is me saying do it half-assed, but

Vit Muller: 00:19:46

whatever the full amount of my ass, whatever my ass is capable of

Vit Muller: 00:19:49

right now, is gonna grow over time.

Vit Muller: 00:19:52

Right.

Vit Muller: 00:19:52

So what was half-assed to what's half-assed to me today, five

Vit Muller: 00:19:56

years ago was  full-assed.

Vit Muller: 00:19:57

it was maybe a little bit more than I could handle.

Vit Muller: 00:19:59

Right?

Vit Muller: 00:20:00

and I think this is it, especially in the age of the internet, right?

Vit Muller: 00:20:03

And it's Hey, do you wanna be a successful businessman?

Vit Muller: 00:20:06

Sure.

Vit Muller: 00:20:07

Okay, cool.

Vit Muller: 00:20:08

Elon Musk, that's what you gotta do, right?

Vit Muller: 00:20:10

It's and it just, it's just crazy.

Vit Muller: 00:20:11

But, you know, a hundred years ago, 200 years ago, we wouldn't

Vit Muller: 00:20:15

even know about that guy.

Vit Muller: 00:20:16

We would just know the people kind of around us and we could level to them.

Vit Muller: 00:20:19

And then as we got to be really big in the city, then we'd learn

Vit Muller: 00:20:22

about people in another city or maybe in a province or a state.

Vit Muller: 00:20:25

And then as we got big in that, we would learn, but we don't

Vit Muller: 00:20:27

get the luxury of that anymore.

Vit Muller: 00:20:29

Now we know.

Vit Muller: 00:20:30

But like my 11-year-old, the other day, he's, his sister is

Vit Muller: 00:20:32

a, on a scholarship for running.

Vit Muller: 00:20:35

I was like, Hey, maybe you're gonna run.

Vit Muller: 00:20:36

He literally says this dead.

Vit Muller: 00:20:39

There's no point for me running.

Vit Muller: 00:20:41

I'm like, why?

Vit Muller: 00:20:42

He goes, look at Hussein Bolt.

Vit Muller: 00:20:43

I'm never gonna be that fast.

Vit Muller: 00:20:45

Why should I run?

Vit Muller: 00:20:46

Wait, so you don't wanna run because you don't think you'll

Vit Muller: 00:20:49

be fastest as the fastest man to ever have lived on the planet?

Vit Muller: 00:20:53

Which may or may not be true still.

Vit Muller: 00:20:54

I might be dating myself, but no, that's not a reason not to run, son.

Vit Muller: 00:20:58

that's crazy.

Vit Muller: 00:20:59

you know, but we do this.

Vit Muller: 00:21:00

We look at what is out there, and then we think, shit, it

Vit Muller: 00:21:02

has to be at least that good.

Vit Muller: 00:21:04

your company is not Nike, right?

Vit Muller: 00:21:06

Like you're, it is not, but then you'll see how Nike ships their stuff and

Vit Muller: 00:21:10

what their website looks like, and you're like, oh, we gotta be that.

Vit Muller: 00:21:13

Hey, truth is, go read the book, which is a really fascinating read.

Vit Muller: 00:21:16

By the way, when Nike started, they sucked too.

Vit Muller: 00:21:20

Like they, they made the waffle shoe by literally putting

Vit Muller: 00:21:23

plastic in a waffle maker.

Vit Muller: 00:21:25

You know what I mean?

Vit Muller: 00:21:26

that's not cool.

Vit Muller: 00:21:26

That's not what they do now.

Vit Muller: 00:21:28

But of course, they've grown to that.

Vit Muller: 00:21:30

So it's like I, I once sat next to one of the, most successful TV shows of all time.

Vit Muller: 00:21:34

I'm dating myself again, but I just randomly on a flight.

Vit Muller: 00:21:37

I was next to one.

Vit Muller: 00:21:38

I sat next to one of the executive producers of Law and Order, which

Vit Muller: 00:21:42

is I mean, I think there's I don't know how many law and orders

Vit Muller: 00:21:44

there are, but it's a lot, right?

Vit Muller: 00:21:46

they're not just a hit TV show.

Vit Muller: 00:21:47

They're like a hit genre almost, right?

Vit Muller: 00:21:49

they're just, and I was talking to her, I said, look, what do you

Vit Muller: 00:21:53

think is the secret to the success?

Vit Muller: 00:21:55

what do you, if you had to say one thing and she with no

Vit Muller: 00:21:58

hesitation, said, geft G-E-F-T.

Vit Muller: 00:22:02

I'm like, what is geft?

Vit Muller: 00:22:02

She's good enough for tv.

Vit Muller: 00:22:06

She's good enough for tv.

Vit Muller: 00:22:07

She's like, whenever we hit a break, whenever we hit a creative problem or a

Vit Muller: 00:22:11

problem with the set or issue, we said, what can we make it good enough for tv?

Vit Muller: 00:22:16

We're not making high art.

Vit Muller: 00:22:17

We're not making, we're not decorating the basilica for all time.

Vit Muller: 00:22:21

We're making a good show.

Vit Muller: 00:22:22

Is it good enough for tv?

Vit Muller: 00:22:23

She said, and what is amazing is when we use that as a frame, a lot

Vit Muller: 00:22:27

of times we'd say, oh, do this.

Vit Muller: 00:22:28

And then we'd find one little improvement and then it would actually be great.

Vit Muller: 00:22:30

You know, she's we'd end up winning awards for the stuff

Vit Muller: 00:22:32

that we thought at the moment.

Vit Muller: 00:22:34

It was like, it's good enough, we gotta get it out.

Vit Muller: 00:22:36

Yeah.

Vit Muller: 00:22:37

Coach Kevin Voisin: I just think that if you're not shipping it,

Vit Muller: 00:22:39

'cause the perfectly planned is crap.

Vit Muller: 00:22:44

shitty delivered, like shitty shift is better than perfectly planned period.

Vit Muller: 00:22:48

Like every time.

Vit Muller: 00:22:49

Okay, perfect.

Vit Muller: 00:22:50

So there is a range and there is, the extreme perfectionist

Vit Muller: 00:22:54

who doesn't release anything.

Vit Muller: 00:22:56

He doesn't publish the website.

Vit Muller: 00:22:57

It has to be like super done.

Vit Muller: 00:22:59

So I'm not that guy.

Vit Muller: 00:23:00

then there is, you know, there's less of that where it's like you,

Vit Muller: 00:23:04

you release something, but before you release it, you're gonna get it looking

Vit Muller: 00:23:07

quite pretty and a bit more dialed in.

Vit Muller: 00:23:10

then you get it out.

Vit Muller: 00:23:11

Then you iterate as you go.

Vit Muller: 00:23:12

So I do that.

Vit Muller: 00:23:14

But then there is the other end of the range, which is some people I've

Vit Muller: 00:23:20

seen in the HighLevel community, they go in, there's super ugly funnel.

Vit Muller: 00:23:24

They don't worry about anything else.

Vit Muller: 00:23:26

They just dial in on just this one thing, one, one market.

Vit Muller: 00:23:31

They just offer this one feature, package it up as an offer, and they do so well.

Vit Muller: 00:23:37

Coach Kevin Voisin: Because?

Vit Muller: 00:23:37

Because what is the winning?

Vit Muller: 00:23:40

What is the winning principle in business?

Vit Muller: 00:23:42

There's only one thing that matters, right?

Vit Muller: 00:23:44

It's only one thing is does it make money?

Vit Muller: 00:23:48

Okay.

Vit Muller: 00:23:48

Coach Kevin Voisin: it, that's it.

Vit Muller: 00:23:49

And me and you forget that.

Vit Muller: 00:23:50

'cause we think there's bonus points for looking great and we think

Vit Muller: 00:23:53

there's, you know, but the bottom line is, hey, is it converting?

Vit Muller: 00:23:56

What does the data say?

Vit Muller: 00:23:58

Is, are there more dollars in my bank account today than yesterday?

Vit Muller: 00:24:01

If, am I willing to look kind of dumb early in my career?

Vit Muller: 00:24:06

so this is crazy.

Vit Muller: 00:24:07

I went to BYU for a history degree.

Vit Muller: 00:24:09

I needed a job to pay for that.

Vit Muller: 00:24:11

I ended up selling video training.

Vit Muller: 00:24:12

This is back with VHS tapes and DVDs, video training for computer

Vit Muller: 00:24:16

programming with a company.

Vit Muller: 00:24:18

And I got to be really good at selling it.

Vit Muller: 00:24:20

'cause I would watch all of the program like at a point I knew all the

Vit Muller: 00:24:23

programming languages on the earth, but that's 'cause there weren't very many.

Vit Muller: 00:24:25

Now that's not true anymore.

Vit Muller: 00:24:26

Now I don't even, I couldn't even name half of 'em, right?

Vit Muller: 00:24:29

But I learned the products and then I could sell 'em really well.

Vit Muller: 00:24:32

I got to be the top salesperson.

Vit Muller: 00:24:34

The owner of the company brought me to a trade.

Vit Muller: 00:24:37

And they, I mean, they were a really cool forward thinking tech

Vit Muller: 00:24:41

company, this beautiful booth.

Vit Muller: 00:24:43

And then out front of the booth was this ugly ass, like seventies

Vit Muller: 00:24:46

looking weird thing with these holographic di It was just terrible.

Vit Muller: 00:24:51

And I was like, Clint, what?

Vit Muller: 00:24:52

Why do you put that out there?

Vit Muller: 00:24:54

He's I don't know, but every time we do our sales are 15% higher.

Vit Muller: 00:24:59

I'm like, man, there's no way that, like the seventies looking thing is the key.

Vit Muller: 00:25:03

He goes, I tell you what, let's, we'll leave it up today.

Vit Muller: 00:25:07

We'll take it down tomorrow we'll and we'll put it up the next day.

Vit Muller: 00:25:10

And sure as shit, man, it was 10% higher the days that we

Vit Muller: 00:25:13

had that ugly thing out front.

Vit Muller: 00:25:15

and it was interesting because me, I would, my next question as a person

Vit Muller: 00:25:19

who's you sometimes too perfectionist to make money was like, why?

Vit Muller: 00:25:23

I don't understand that.

Vit Muller: 00:25:25

But Clint, who is multimillionaire so many times over and owns lots

Vit Muller: 00:25:29

of companies, didn't care why.

Vit Muller: 00:25:31

He just noticed that the data moved and so he just put it out.

Vit Muller: 00:25:35

When it's out, we make more money.

Vit Muller: 00:25:36

Awesome.

Vit Muller: 00:25:36

Let's buy two of 'em.

Vit Muller: 00:25:38

Why?

Vit Muller: 00:25:38

I don't know when they're out, if two of them don't double the money, cool.

Vit Muller: 00:25:41

Maybe we just have one.

Vit Muller: 00:25:43

Like it's just listening.

Vit Muller: 00:25:44

I think following the dollars, it's not, you know,

Vit Muller: 00:25:47

Yeah.

Vit Muller: 00:25:47

Coach Kevin Voisin: it works, great, now, you know, does

Vit Muller: 00:25:50

that guy have return problems?

Vit Muller: 00:25:51

Does that guy maybe, but I mean, I don't know.

Vit Muller: 00:25:55

I've, I think that having it shipped and delivered, right, really embracing

Vit Muller: 00:26:00

this minimal viable product, right?

Vit Muller: 00:26:02

hey, what is the minimum thing that we can do that really produces value?

Vit Muller: 00:26:06

Because that's the thing, if you don't ship it, you're not

Vit Muller: 00:26:08

producing value right now.

Vit Muller: 00:26:10

If you're not, if there's no value, people won't come back.

Vit Muller: 00:26:13

I get that.

Vit Muller: 00:26:14

So I'm not saying be a shyster and pretend, but at the end of the day,

Vit Muller: 00:26:18

there's a lot you can do on the lower end and then bring it up.

Vit Muller: 00:26:21

everything you say makes perfect sense.

Vit Muller: 00:26:23

A data-driven decision and all that stuff.

Vit Muller: 00:26:26

Unfortunately though that it all always falls back onto the actual

Vit Muller: 00:26:31

founder and their decision to even start with something like that.

Vit Muller: 00:26:35

And I found a lot of times it's got to do with limiting beliefs and

Vit Muller: 00:26:39

that's something that you help with help waking up that sleeping giant.

Vit Muller: 00:26:43

Can you explain

Vit Muller: 00:26:46

Coach Kevin Voisin: Yeah, it's,

Vit Muller: 00:26:46

how do you help?

Vit Muller: 00:26:48

Coach Kevin Voisin: if you wanna see a horrible website that

Vit Muller: 00:26:51

doesn't work, it makes no sense.

Vit Muller: 00:26:53

Go to itscoachkevin.com right now.

Vit Muller: 00:26:55

that's my website right now.

Vit Muller: 00:26:57

I think there's like gaps.

Vit Muller: 00:26:58

I don't even know if it works all the way.

Vit Muller: 00:27:00

Right?

Vit Muller: 00:27:00

And I have this story like you that I need a better website and you send

Vit Muller: 00:27:03

that portrays, I need a lead magnet.

Vit Muller: 00:27:05

I need.

Vit Muller: 00:27:05

But about a year ago, I've realized that I was not listening to my own

Vit Muller: 00:27:10

advice and I was trying to get my persona and my stuff all perfect before

Vit Muller: 00:27:14

I really launched out into the world.

Vit Muller: 00:27:16

And I realized that's.

Vit Muller: 00:27:17

What crap is that?

Vit Muller: 00:27:17

They know just be me, just go do the thing that I want to do, right?

Vit Muller: 00:27:22

Because these limit, the limiting belief is I'm not good enough without,

Vit Muller: 00:27:26

and then just insert whatever it is.

Vit Muller: 00:27:28

But that isn't true.

Vit Muller: 00:27:29

Like that, that can't be true, right?

Vit Muller: 00:27:32

like all these other guys, and I've worked with some of the most

Vit Muller: 00:27:35

high-end coaches on the planet, right?

Vit Muller: 00:27:37

I'm, I often am in very high level organizations.

Vit Muller: 00:27:40

I'm like the number two or three guy, right?

Vit Muller: 00:27:42

That's kind of been my mo and it's been awesome for me.

Vit Muller: 00:27:44

I've coached a lot.

Vit Muller: 00:27:46

but you start meeting enough of the guys at the top and you start

Vit Muller: 00:27:49

seeing, they're not special.

Vit Muller: 00:27:52

They're not different than you, right?

Vit Muller: 00:27:54

like you meet enough of these really big guys who just have it all going

Vit Muller: 00:27:58

for 'em, and you hang out with them for six hours and you're like, man,

Vit Muller: 00:28:01

okay, I got, that's not that unique.

Vit Muller: 00:28:05

But they have the confidence to move.

Vit Muller: 00:28:06

They have the confidence to ship.

Vit Muller: 00:28:08

there's, I'm not saying there's nothing to it, but I am saying that we're not like.

Vit Muller: 00:28:12

you have kids.

Vit Muller: 00:28:12

I see that you're married.

Vit Muller: 00:28:13

I don't know if you have any kids.

Vit Muller: 00:28:15

Yeah, I've got one.

Vit Muller: 00:28:15

I've got son

Vit Muller: 00:28:16

Coach Kevin Voisin: Perfect.

Vit Muller: 00:28:17

How old's your son?

Vit Muller: 00:28:18

five.

Vit Muller: 00:28:20

Coach Kevin Voisin: Five.

Vit Muller: 00:28:20

You remember when he was born?

Vit Muller: 00:28:21

Or have you forgotten that already?

Vit Muller: 00:28:22

Did toddler erase that from you?

Vit Muller: 00:28:24

I remember when he was born because we checked in, literally we check,

Vit Muller: 00:28:27

we got a call from a doctor and she says, yeah, I think you guys can, a pack your

Vit Muller: 00:28:32

suitcases and come check in the hospital.

Vit Muller: 00:28:35

It was public hospital.

Vit Muller: 00:28:35

Mind you, it's crazy.

Vit Muller: 00:28:37

we checked in the day before, my wife gave birth, so I was

Vit Muller: 00:28:40

there with her in that room.

Vit Muller: 00:28:42

She gave birth.

Vit Muller: 00:28:43

I was there with her after the birth.

Vit Muller: 00:28:45

We stayed for three more days and I was just lying on the

Vit Muller: 00:28:48

ground next to her in the room.

Vit Muller: 00:28:50

I remember it very well.

Vit Muller: 00:28:51

Coach Kevin Voisin: So you remember that moment when your son was born

Vit Muller: 00:28:54

and it's like this infinite, if you've ever seen this for me, I've had the

Vit Muller: 00:28:57

blessing, I've seen this four times.

Vit Muller: 00:28:58

I have five kids, I've seen the birth four times.

Vit Muller: 00:29:01

it's this infinite value, right?

Vit Muller: 00:29:05

But let me ask you this question, your son.

Vit Muller: 00:29:07

Two seconds after he had was born.

Vit Muller: 00:29:10

What did he do to give that infinite value that you felt?

Vit Muller: 00:29:13

He's,

Vit Muller: 00:29:14

Coach Kevin Voisin: I mean, what had he done in those two seconds?

Vit Muller: 00:29:15

I mean, maybe cry, maybe poop or pee maybe, right?

Vit Muller: 00:29:19

Like mostly just, it was his existence.

Vit Muller: 00:29:22

Like

Vit Muller: 00:29:23

Right.

Vit Muller: 00:29:23

I was gonna say, just being there, just seeing him like this, just this miracle.

Vit Muller: 00:29:26

Like just, wow, this is real now.

Vit Muller: 00:29:28

This is a human being.

Vit Muller: 00:29:29

we created this.

Vit Muller: 00:29:30

That's unreal.

Vit Muller: 00:29:31

Coach Kevin Voisin: how old are you right now?

Vit Muller: 00:29:33

38.

Vit Muller: 00:29:34

Coach Kevin Voisin: 38 years ago you were that same thing.

Vit Muller: 00:29:36

So, so my question is between then and 38 years later, why now

Vit Muller: 00:29:40

do we have to do all this stuff?

Vit Muller: 00:29:42

Mm-hmm.

Vit Muller: 00:29:42

Coach Kevin Voisin: why now?

Vit Muller: 00:29:43

Is it like, I'm not worthy of ex, like when you saw your kid, you're

Vit Muller: 00:29:47

like, whoa, most worthy thing that's ever, I mean, I feel the same way.

Vit Muller: 00:29:50

And I had four of 'em.

Vit Muller: 00:29:51

No credibility.

Vit Muller: 00:29:52

'cause I thought they all were the best when they were, you know, it just,

Vit Muller: 00:29:54

it's just, we all do this because we recognize the value of a human being.

Vit Muller: 00:29:58

And a lot of what screws us up is you would make a terrible me and I

Vit Muller: 00:30:04

would make a terrible you and in the age of social media, when I really

Vit Muller: 00:30:08

believe we weren't designed to see this many people's experience, right.

Vit Muller: 00:30:13

We're we, were kind of our hardware, it's kind of like for 150, 200

Vit Muller: 00:30:17

people, we can figure that out and we can find our place in that.

Vit Muller: 00:30:19

Trying to find your place in, you know, there's only one of

Vit Muller: 00:30:22

you, you're one of, let's say roughly seven and a half billion.

Vit Muller: 00:30:26

We don't even understand the number.

Vit Muller: 00:30:28

Seven and a half.

Vit Muller: 00:30:29

The se the number seven and a half billion is so big, we don't even get it.

Vit Muller: 00:30:32

You know what I mean?

Vit Muller: 00:30:33

like I'll give you an example, right?

Vit Muller: 00:30:34

So a million seconds, and we can look this up, but I'm pretty

Vit Muller: 00:30:38

close on the numbers, right?

Vit Muller: 00:30:39

How many times, how often do you experience a million seconds in your life?

Vit Muller: 00:30:44

It's

Vit Muller: 00:30:45

What is that?

Vit Muller: 00:30:45

I, I'm really, I'm not really good at counting in my head like that, but I

Vit Muller: 00:30:51

Coach Kevin Voisin: it's 12 days ish.

Vit Muller: 00:30:52

It's 11 and a half days, right?

Vit Muller: 00:30:54

So a million seconds is 11 and a half days, right?

Vit Muller: 00:30:58

So you get a lot of those, like it's not rare.

Vit Muller: 00:31:00

a million seconds, right?

Vit Muller: 00:31:01

But let me ask you this.

Vit Muller: 00:31:03

How often do you get a billion seconds?

Vit Muller: 00:31:06

Watch this.

Vit Muller: 00:31:06

Are you ready?

Vit Muller: 00:31:07

'cause I'm about to blow your mind every 32 years.

Vit Muller: 00:31:10

Every 32 years.

Vit Muller: 00:31:11

So you get a million seconds every 12 days.

Vit Muller: 00:31:13

So in a week, in two weeks, you get more than a million seconds.

Vit Muller: 00:31:16

But to get a billion seconds, you might get 3 billion in your life, maybe, right?

Vit Muller: 00:31:21

if you live to 93, you get three.

Vit Muller: 00:31:23

So it's rare that people get three, right?

Vit Muller: 00:31:25

Most people only can see a billion seconds twice.

Vit Muller: 00:31:27

Why does that matter?

Vit Muller: 00:31:29

I'm telling you, you're one in seven and a half billion.

Vit Muller: 00:31:32

You can't even understand how unique that is.

Vit Muller: 00:31:34

Now everyone else has the same amount.

Vit Muller: 00:31:36

Unique.

Vit Muller: 00:31:37

Where we start getting into imposter syndrome is we start

Vit Muller: 00:31:40

thinking we'll have to be Nike.

Vit Muller: 00:31:41

as a business person, I'm gonna, I'm gonna do go high level.

Vit Muller: 00:31:44

And I see the top 10 guys who do go high level and coaches will tell you this.

Vit Muller: 00:31:47

Go look what's working.

Vit Muller: 00:31:49

Pattern yourself after them.

Vit Muller: 00:31:50

Do what they do to a point that's kind of interesting.

Vit Muller: 00:31:53

'cause at least you start to learn the game in the context

Vit Muller: 00:31:56

of, I'm learning the game.

Vit Muller: 00:31:57

That's great.

Vit Muller: 00:31:58

Right?

Vit Muller: 00:31:59

So if I'm learning the game, of course I'm gonna go out to the field,

Vit Muller: 00:32:01

see how everyone else is playing.

Vit Muller: 00:32:03

But eventually I have to figure out that I played the game differently, right?

Vit Muller: 00:32:08

So me and you can't really tell this on the screen, but I'm six

Vit Muller: 00:32:11

foot four, 310 pounds, right?

Vit Muller: 00:32:14

I'm a huge dude.

Vit Muller: 00:32:15

Again, you can't tell that.

Vit Muller: 00:32:17

But if me and you were gonna get into a Jiujitsu match with someone else.

Vit Muller: 00:32:20

Guess what?

Vit Muller: 00:32:21

Me and you would have different moves.

Vit Muller: 00:32:22

What?

Vit Muller: 00:32:22

I'm really big, I'm not gonna do like cute stuff underneath.

Vit Muller: 00:32:25

I'm just gonna try to overwhelm and I'm gonna have these moves that are

Vit Muller: 00:32:28

like, I can reach farther than him.

Vit Muller: 00:32:30

I'm stronger than him.

Vit Muller: 00:32:31

I have more leverage than him.

Vit Muller: 00:32:33

A smaller guy could win the match, but he can't win the match

Vit Muller: 00:32:36

trying to be someone he is not.

Vit Muller: 00:32:38

If you're, you know, if you're five foot 10 and 160 pounds, you can

Vit Muller: 00:32:42

still win the match, but you can't win the match trying to be like me.

Vit Muller: 00:32:46

Right?

Vit Muller: 00:32:46

And I can't win the match trying to be like you in business.

Vit Muller: 00:32:49

For some reason we tend to do this.

Vit Muller: 00:32:51

It's I gotta be like Mosey or I gotta be like Patrick or David.

Vit Muller: 00:32:54

Right.

Vit Muller: 00:32:55

I maybe if that's your thing.

Vit Muller: 00:32:58

I was gonna say a caveat to that is like that whole, the

Vit Muller: 00:33:00

perfection, is it, what is driving it?

Vit Muller: 00:33:02

Is it because you want to be somebody else who's already done it?

Vit Muller: 00:33:06

That's why you're trying to perfect it to get to that point?

Vit Muller: 00:33:08

Or is it the perfection is just because it's what you are uniquely you, you enjoy.

Vit Muller: 00:33:15

Like for me it's I don't really try to compare myself against others,

Vit Muller: 00:33:18

I just look at what I enjoy doing.

Vit Muller: 00:33:21

I'm nerdy as hell, and so like when I'm designing more websites and like doing

Vit Muller: 00:33:25

this, I really enjoy that and I just try to stretch it, how far I can take it.

Vit Muller: 00:33:30

And then when others see it, they're like, oh, this is cool.

Vit Muller: 00:33:32

Soon as like I get a validation, so I'm gonna keep doing that, but

Vit Muller: 00:33:35

then sometimes it's to my detriment because then I don't go into the

Vit Muller: 00:33:39

prospecting and sales, process of that.

Vit Muller: 00:33:42

So I don't, sometimes don't,

Vit Muller: 00:33:43

Coach Kevin Voisin: There's so many products that I have that are undelivered.

Vit Muller: 00:33:47

I have 22 terabytes of video products that I've put together.

Vit Muller: 00:33:51

About 12 terabytes of that have never seen the light of day.

Vit Muller: 00:33:55

And what's crazy is I'm looking at it now, some of that's from 10 years ago.

Vit Muller: 00:33:58

I'm watching it like just the other week.

Vit Muller: 00:34:00

I was, because I gave a similar, we had a similar conversation.

Vit Muller: 00:34:03

I was like, man, I'm gonna go look up at some of my old stuff I never released.

Vit Muller: 00:34:06

It's pretty damn good.

Vit Muller: 00:34:08

Like when I'm looking at it, I'm like, why didn't I release this?

Vit Muller: 00:34:11

it's not perfect.

Vit Muller: 00:34:12

I'm better now, but I just, you know, it, I think some of it, because I

Vit Muller: 00:34:17

hear two things that you're saying.

Vit Muller: 00:34:18

One is like the strive for perfectionism, which I'm very much against, right?

Vit Muller: 00:34:22

But the other one is I wanna be an integrity with what I think is quality.

Vit Muller: 00:34:25

So in other words, I think that's great.

Vit Muller: 00:34:27

if I don't think that I'm putting out a quality product for my client

Vit Muller: 00:34:30

and I don't have the integrity, okay, cool, then I'll work harder for it.

Vit Muller: 00:34:32

'cause I want to, I wanna be able to say, Hey, this is worth the

Vit Muller: 00:34:35

money and hey, I put me into this.

Vit Muller: 00:34:37

Cool.

Vit Muller: 00:34:38

But integrity and perfection are way far apart, right?

Vit Muller: 00:34:42

Like they're way far apart.

Vit Muller: 00:34:43

and there's times I think as agencies, I'm assuming you have a

Vit Muller: 00:34:46

lot of them that watch the podcast.

Vit Muller: 00:34:48

You promise the client that they'll have a door on the building,

Vit Muller: 00:34:52

and then the client comes back.

Vit Muller: 00:34:53

Yeah.

Vit Muller: 00:34:53

That diamond studded oak door.

Vit Muller: 00:34:55

Right?

Vit Muller: 00:34:56

and then you don't know how to say, no, I promised a door.

Vit Muller: 00:34:58

I didn't promise that.

Vit Muller: 00:34:59

So let's talk about which door.

Vit Muller: 00:35:01

We get nervous because we don't wanna lose the client.

Vit Muller: 00:35:03

We get scared and then we're like, oh yeah, sure, I'll do

Vit Muller: 00:35:06

the oak diamond studded door for the same price as the steel

Vit Muller: 00:35:10

then you got a scope creep, Crips in and then you out of profit

Vit Muller: 00:35:13

Coach Kevin Voisin: Yeah.

Vit Muller: 00:35:14

But that is not a client problem, and that is not a systems problem.

Vit Muller: 00:35:17

That is a, your own confidence to say, whoa, hey, when I quoted the

Vit Muller: 00:35:22

door, I was thinking steel door.

Vit Muller: 00:35:24

If you want the oak stud, oak diamond studded door, cool.

Vit Muller: 00:35:27

Here's what it costs.

Vit Muller: 00:35:28

Here's the difference, and here's how we could mitigate that.

Vit Muller: 00:35:30

Or here's, you know, maybe we can throw off the east wing of

Vit Muller: 00:35:32

the house to afford the door.

Vit Muller: 00:35:34

That's fine too.

Vit Muller: 00:35:35

Yeah.

Vit Muller: 00:35:36

One of my mates found a really cool way around this.

Vit Muller: 00:35:38

He's got a pretty big agency down in Adelaide and literally

Vit Muller: 00:35:41

he goes above and beyond.

Vit Muller: 00:35:43

He spends a lot more extra time in the discovery stage with the

Vit Muller: 00:35:46

client, maps everything out, and then he literally documents in detail

Vit Muller: 00:35:51

what the fulfillment will be and then gets them to sign off on it.

Vit Muller: 00:35:55

And then anything that's out of that's a scope creep.

Vit Muller: 00:35:59

He builds extra, but he's got a document that they signed.

Vit Muller: 00:36:03

Coach Kevin Voisin: Yeah,

Vit Muller: 00:36:04

There's no arguments there,

Vit Muller: 00:36:06

Coach Kevin Voisin: it helps a lot to do that.

Vit Muller: 00:36:07

and I've seen people with those signed documents still have scope creep and

Vit Muller: 00:36:11

still get, because they just don't have the confidence in themselves to say, Hey,

Vit Muller: 00:36:15

what I'm doing has a value, and here's what that value is to kind of claim it.

Vit Muller: 00:36:19

You know?

Vit Muller: 00:36:20

Yes, the, you need a client, but also the client needs you.

Vit Muller: 00:36:23

Right.

Vit Muller: 00:36:24

Also, the client needs what you have.

Vit Muller: 00:36:25

I mean, otherwise, you, I don't know.

Vit Muller: 00:36:26

You're not in a very good business.

Vit Muller: 00:36:29

yeah.

Vit Muller: 00:36:29

By the way, guys, one, one caveat to that process I just mentioned

Vit Muller: 00:36:32

with my mate, that's, you know, but that only makes sense if you do it

Vit Muller: 00:36:35

with high ticket projects because the amount of time is spents on

Vit Muller: 00:36:38

documenting what's gonna be delivered.

Vit Muller: 00:36:40

it's a lot of time.

Vit Muller: 00:36:41

So you gotta make it, it's gonna make, it's gonna be justified.

Vit Muller: 00:36:44

for smaller offers, really small productized offers.

Vit Muller: 00:36:47

You kind of wanna have that on your landing page and really outline

Vit Muller: 00:36:50

and FAQs and that's kind of it.

Vit Muller: 00:36:52

But yeah, I'm with you.

Vit Muller: 00:36:53

Like even with all of that, y you, then there's the human aspect and

Vit Muller: 00:36:57

do you stand your ground or do you bend over backwards for clients?

Vit Muller: 00:37:02

Because I don't

Vit Muller: 00:37:03

Coach Kevin Voisin: I mean, I think everyone has ever done

Vit Muller: 00:37:05

development at some point.

Vit Muller: 00:37:06

I mean, I remember my first, I remember doing the numbers on the first website.

Vit Muller: 00:37:11

This is, I mean, 1998, right?

Vit Muller: 00:37:12

Like we're hand coding.

Vit Muller: 00:37:14

and I remember doing the math on the web.

Vit Muller: 00:37:17

I was like, oh, I made a dollar 14 an hour on this project.

Vit Muller: 00:37:20

Awesome.

Vit Muller: 00:37:21

I mean, I got great experience and I knew how to do something.

Vit Muller: 00:37:23

Most people didn't.

Vit Muller: 00:37:25

But I just hadn't defended my value at all.

Vit Muller: 00:37:28

Kev, if somebody comes up to you and is like, mate, I wanna do more,

Vit Muller: 00:37:31

I want, have a truly fulfilling life and be the greatest I can be for me, for my

Vit Muller: 00:37:36

family, for others, can you help me up?

Vit Muller: 00:37:39

Can you help me wake up that sleeping giant?

Vit Muller: 00:37:42

Is there even something else that I haven't really, is it, am I my true

Vit Muller: 00:37:46

capacity here standing in front of you?

Vit Muller: 00:37:48

Or how do you know?

Vit Muller: 00:37:51

Coach Kevin Voisin: Yeah.

Vit Muller: 00:37:51

do you do that?

Vit Muller: 00:37:52

Coach Kevin Voisin: So you're not dead, so you're not at your full capacity.

Vit Muller: 00:37:55

So that's first thing, like you're the game's over when we die, first

Vit Muller: 00:37:59

off, let's not think, let's not rush life like a race or like some

Vit Muller: 00:38:02

kind of business process, right?

Vit Muller: 00:38:04

The point of life is not to get to the end.

Vit Muller: 00:38:05

Like we, we have a lot of anxiety.

Vit Muller: 00:38:07

We have a lot of young people who are very unhappy because we've

Vit Muller: 00:38:10

raised them like race horses, that all that matters is finishing.

Vit Muller: 00:38:13

And if you take that approach to life.

Vit Muller: 00:38:15

You have a problem?

Vit Muller: 00:38:16

'cause you know, that's the game.

Vit Muller: 00:38:17

Like game over.

Vit Muller: 00:38:18

Like life is more like a dance.

Vit Muller: 00:38:19

The purpose of it is not to finish it, it's to enjoy it.

Vit Muller: 00:38:23

Or a song, great songs, you're almost sad when they end, right?

Vit Muller: 00:38:25

Because it's ah, man, that was really good.

Vit Muller: 00:38:28

So we're singing a song.

Vit Muller: 00:38:29

So I always say the first thing is, if you're not dead, then

Vit Muller: 00:38:32

you're not fully grown, right?

Vit Muller: 00:38:33

That's when you're fully grown, at least in this iteration of you, is when you die.

Vit Muller: 00:38:37

Maybe there's even more after that.

Vit Muller: 00:38:38

I've never experienced that, so I won't coach about that,

Vit Muller: 00:38:41

but truly, like that's the end.

Vit Muller: 00:38:42

So if there's growth to be had and that I want, it's get very real with where

Vit Muller: 00:38:47

am I and where do I really want to be?

Vit Muller: 00:38:49

and people have a lot of problem with this.

Vit Muller: 00:38:51

can you really express what you truly want?

Vit Muller: 00:38:53

what do you want?

Vit Muller: 00:38:54

to be rich, what does that mean?

Vit Muller: 00:38:55

Because when I was in college, if I had $3 and 50 cents in my account, I was rich.

Vit Muller: 00:38:59

That was like 10 Taco Bell, you know, tacos and that, that felt great.

Vit Muller: 00:39:03

Like I had $3, just plenty of money when I was in college.

Vit Muller: 00:39:05

I don't feel that way anymore.

Vit Muller: 00:39:07

I don't even know if $3 will buy you one taco at Taco Bell, which, you know.

Vit Muller: 00:39:10

I'm not sure why that's the go-to if you're not in college,

Vit Muller: 00:39:13

but I don't even know if that'll buy you a taco anymore, right?

Vit Muller: 00:39:16

So things change.

Vit Muller: 00:39:18

But you gotta be really honest with where am I really?

Vit Muller: 00:39:21

If you've never made a million dollars and your target is to make a

Vit Muller: 00:39:25

million dollars, that's tough, right?

Vit Muller: 00:39:27

if you've never made 10 million, I'm sorry.

Vit Muller: 00:39:29

If you've never made $10,000 and you set your target at, I wanna

Vit Muller: 00:39:33

make a million bucks this year.

Vit Muller: 00:39:34

I mean, good luck, right?

Vit Muller: 00:39:36

Because the way life really works is if you've made 10,000, I bet you can make 25.

Vit Muller: 00:39:42

If you've made 25, you can probably make 50 50.

Vit Muller: 00:39:45

You can jump to a hundred.

Vit Muller: 00:39:46

Now you can start maybe thinking about a million, right?

Vit Muller: 00:39:48

Oh, okay, I've figured out how to make a hundred thousand.

Vit Muller: 00:39:50

Cool.

Vit Muller: 00:39:51

Maybe I'll go to 2 50, 500, right?

Vit Muller: 00:39:53

Once you've made a million, you can make two.

Vit Muller: 00:39:56

When you made two, you can make five.

Vit Muller: 00:39:58

Right now, five to 10 and 10 to 50 way different games.

Vit Muller: 00:40:01

Can't make 10 like you made five.

Vit Muller: 00:40:02

Can't make 50 like you made 10, right?

Vit Muller: 00:40:04

But you can start to target those things and I, I think people.

Vit Muller: 00:40:08

People think that they have to go to intensity.

Vit Muller: 00:40:11

That intensity is what gets them there.

Vit Muller: 00:40:13

I'm gonna just grind it out.

Vit Muller: 00:40:15

But the truth is, consistency is what gets you there.

Vit Muller: 00:40:18

And if you can combine consistency and intensity, awesome.

Vit Muller: 00:40:21

But people confuse.

Vit Muller: 00:40:22

So they're like, oh, I wanna lose weight.

Vit Muller: 00:40:24

I'm gonna lose weight.

Vit Muller: 00:40:24

So then they go to the gym for two hours, you know, and then they go to the gym

Vit Muller: 00:40:28

for two hours the next day, and then they're totally sore, burnt out 'cause

Vit Muller: 00:40:32

they haven't been to the gym at all.

Vit Muller: 00:40:33

And then they go zero because they went to an intensity that made no sense.

Vit Muller: 00:40:37

So if you can go to an intensity that you're consistent at, what

Vit Muller: 00:40:41

can you do every day, right?

Vit Muller: 00:40:44

The things that you want.

Vit Muller: 00:40:45

Like I'm guessing that a great life with your son is one

Vit Muller: 00:40:48

of the things that you want.

Vit Muller: 00:40:49

How do you grow that relationship as he grows?

Vit Muller: 00:40:51

Right.

Vit Muller: 00:40:51

it's not about what do you do this one time?

Vit Muller: 00:40:55

It's what do you do every day to make that happen?

Vit Muller: 00:40:58

And can you keep adjusting that to who he is along the way?

Vit Muller: 00:41:01

And so it's about consistency.

Vit Muller: 00:41:03

If you look at what can I do every day, even if you're trying to make the million

Vit Muller: 00:41:08

dollars, if you wanna make a million dollars and you don't know how much

Vit Muller: 00:41:10

that is a month or a week or a day, then you're missing the point like, how much

Vit Muller: 00:41:16

do you need to make a day in the timeframe that you have set to make that million?

Vit Muller: 00:41:20

Cool.

Vit Muller: 00:41:21

Then start focusing on that.

Vit Muller: 00:41:22

'cause that's what really matters is, Hey, can I turn the

Vit Muller: 00:41:25

5K this day or can I turn then?

Vit Muller: 00:41:27

Then things get really tangible.

Vit Muller: 00:41:29

But other than that, things are just these weird pie in the sky things.

Vit Muller: 00:41:32

I would most people look at intensity.

Vit Muller: 00:41:34

What's the most I can do?

Vit Muller: 00:41:36

That's ridiculous.

Vit Muller: 00:41:37

What is the most you can do every day?

Vit Muller: 00:41:39

And then can you build that capacity?

Vit Muller: 00:41:41

Yeah.

Vit Muller: 00:41:42

And I think a little of it stems from, you know, other coaches and what's

Vit Muller: 00:41:45

being, put out there and like I know you got people like Grant Cardone who

Vit Muller: 00:41:49

goes 10 X are Intenses and you see him flying jets and there's it was like,

Vit Muller: 00:41:53

that seems like there's a proof to it.

Vit Muller: 00:41:55

I know you've been pretty vocal that about that.

Vit Muller: 00:41:58

Like a lot of coaching advice is fake or one size fits all.

Vit Muller: 00:42:02

Coach Kevin Voisin: a lot of coaching advice is total bullshit.

Vit Muller: 00:42:04

A lot of coaching advice is totally misunderstood too, because I'll

Vit Muller: 00:42:07

tell you two coaches that seem like they're full of shit that I

Vit Muller: 00:42:09

actually think are pretty awesome.

Vit Muller: 00:42:11

Grant Cardone and David Goggins if you just on the surface, hear what

Vit Muller: 00:42:15

people say about them, it's like us.

Vit Muller: 00:42:17

Who's gonna just go run 300 miles tomorrow?

Vit Muller: 00:42:19

that's stupid, right?

Vit Muller: 00:42:20

But if you actually meet the guys, if you actually listen to what they're

Vit Muller: 00:42:22

actually saying, it's pretty damn good.

Vit Muller: 00:42:25

Because what they're saying is, Hey, where's your limit?

Vit Muller: 00:42:27

Go past that and then go past it again.

Vit Muller: 00:42:29

And then of course, their limit is way past ours.

Vit Muller: 00:42:31

Why?

Vit Muller: 00:42:31

they've been doing this for a long time.

Vit Muller: 00:42:33

Like I, I had a billionaire client one time.

Vit Muller: 00:42:36

And I was coaching him about something and I, I said a pretty common

Vit Muller: 00:42:40

thing that coaches will say, right?

Vit Muller: 00:42:41

It's Hey, we all get the same 24 hours, right?

Vit Muller: 00:42:44

Like we all have the same 24 hours in a day.

Vit Muller: 00:42:46

So if someone else is accomplishing what you want, then you can accomplish it.

Vit Muller: 00:42:50

He said something to me that changed my whole perception about this.

Vit Muller: 00:42:53

He said, no, that's not true.

Vit Muller: 00:42:55

what do you mean?

Vit Muller: 00:42:56

Of course I wake up, there's 24 hours, you wake up, there's 24 hours.

Vit Muller: 00:42:59

And he said, yeah, but Kevin, I have 997 employees.

Vit Muller: 00:43:02

And so I don't get their whole, I don't get their whole 24

Vit Muller: 00:43:04

hours, but I get eight to 10.

Vit Muller: 00:43:06

He's let's just do the math 10 hours a day times 997 people, I get a

Vit Muller: 00:43:10

lot more hours in a day than you.

Vit Muller: 00:43:12

you can't compete that.

Vit Muller: 00:43:13

Yeah.

Vit Muller: 00:43:14

Coach Kevin Voisin: he's playing a different game, right?

Vit Muller: 00:43:16

he's playing a different game.

Vit Muller: 00:43:17

So sometimes when you're hearing advice on that different game, people are

Vit Muller: 00:43:21

like, Hey, 10 x, they're saying 10 x, but get systems and things, right?

Vit Muller: 00:43:25

So there is a lot of stupid coaching out there that

Vit Muller: 00:43:28

within your own means, right?

Vit Muller: 00:43:29

You gotta take it to your own means.

Vit Muller: 00:43:30

And how do you apply it within your own circumstances?

Vit Muller: 00:43:33

Coach Kevin Voisin: when I have clients that'll be like, Hey, I made

Vit Muller: 00:43:35

a million dollar deal today, right?

Vit Muller: 00:43:37

And I'm just kind of a, this is the kind of way I coach.

Vit Muller: 00:43:39

I'm like, oh, that's awesome man.

Vit Muller: 00:43:40

send me a screenshot of that deposit.

Vit Muller: 00:43:42

That's awesome.

Vit Muller: 00:43:44

Oh, no.

Vit Muller: 00:43:44

Like I made the deal.

Vit Muller: 00:43:45

I just got a deposit.

Vit Muller: 00:43:46

Oh, cool.

Vit Muller: 00:43:46

gimme a screenshot of the deposit.

Vit Muller: 00:43:48

you have to understand like they need to get it tomorrow.

Vit Muller: 00:43:50

Cool.

Vit Muller: 00:43:50

Send it to me tomorrow.

Vit Muller: 00:43:51

Right?

Vit Muller: 00:43:51

And they made a million dollar deal.

Vit Muller: 00:43:52

But then when you look at the deposit, it's usually around

Vit Muller: 00:43:54

13, 20,000, which is awesome.

Vit Muller: 00:43:57

What's wrong with 13 20,000?

Vit Muller: 00:43:59

That could build to a million.

Vit Muller: 00:44:00

But we get so excited about the end, right?

Vit Muller: 00:44:03

That we forget to just celebrate, shoot.

Vit Muller: 00:44:05

Right?

Vit Muller: 00:44:05

I just made 13 grand.

Vit Muller: 00:44:06

Cool.

Vit Muller: 00:44:07

That's on the way to what's real.

Vit Muller: 00:44:09

Instead of, I'm nothing unless I have a million.

Vit Muller: 00:44:12

No, hey, this 13 grand builds my next piece to my next 13 grand.

Vit Muller: 00:44:16

so many coaches, I think say, here's the formula that works.

Vit Muller: 00:44:20

That's the form that worked either for them, maybe.

Vit Muller: 00:44:23

'cause sometimes, I mean, I've seen a lot of guys, they're not even teaching

Vit Muller: 00:44:26

stuff that they did, so I don't even know, but they're, that worked for somebody,

Vit Muller: 00:44:30

you know, or that worked for the guy whose coaching program they went to,

Vit Muller: 00:44:33

and then they copied it and then they told you, you know, this works, right.

Vit Muller: 00:44:36

They don't what works for you again?

Vit Muller: 00:44:39

What do you see moving the needle for you?

Vit Muller: 00:44:42

And then hit there again and again.

Vit Muller: 00:44:43

It's about consistency.

Vit Muller: 00:44:45

If you're a great father and I'm a great father, that doesn't

Vit Muller: 00:44:47

mean we're the same person.

Vit Muller: 00:44:49

And we have totally different kids.

Vit Muller: 00:44:50

We have totally different circumstances.

Vit Muller: 00:44:52

So, so what is great father?

Vit Muller: 00:44:54

How does a great father show up every day?

Vit Muller: 00:44:56

And if I just continue to do that, awesome.

Vit Muller: 00:44:58

But it has to be for you.

Vit Muller: 00:45:00

Absolutely.

Vit Muller: 00:45:01

And look, I mean, I had a pretty good success after reading

Vit Muller: 00:45:04

the 10 x book back in 2015.

Vit Muller: 00:45:07

so I'm not saying by all

Vit Muller: 00:45:09

Coach Kevin Voisin: no.

Vit Muller: 00:45:09

Yeah.

Vit Muller: 00:45:10

and I don't think you are.

Vit Muller: 00:45:10

Yeah.

Vit Muller: 00:45:11

but there is another layer to it as well, which is

Vit Muller: 00:45:14

information overload in general.

Vit Muller: 00:45:16

There is a lot of coaching advice, not saying it's all bad, a lot of it

Vit Muller: 00:45:20

has relevance, but at the end of the day, it is an information overload.

Vit Muller: 00:45:25

So where do, where can our listeners, you know, other people

Vit Muller: 00:45:29

in general, like even begin building their own path to real success?

Vit Muller: 00:45:34

Coach Kevin Voisin: Perfect.

Vit Muller: 00:45:34

I have a lot of younger clients right now.

Vit Muller: 00:45:36

This is a new thing.

Vit Muller: 00:45:37

This didn't used to be like this.

Vit Muller: 00:45:39

I didn't used to have a problem of people consuming three hours of content in a day.

Vit Muller: 00:45:42

You know, if you go back 15 years that, that, I didn't see that as often, but

Vit Muller: 00:45:46

they'll be like, yeah, I listen to this podcast every day to inspire me.

Vit Muller: 00:45:49

I'm like, whoa.

Vit Muller: 00:45:50

How long is that podcast?

Vit Muller: 00:45:52

three hours.

Vit Muller: 00:45:53

Okay.

Vit Muller: 00:45:53

How long did it take you to get an actionable insight in that podcast?

Vit Muller: 00:45:56

you know, maybe 40 minutes.

Vit Muller: 00:45:58

Awesome.

Vit Muller: 00:45:58

Next time, get to the actionable insight.

Vit Muller: 00:46:01

Pause.

Vit Muller: 00:46:02

Go do shit for the other two hours.

Vit Muller: 00:46:04

That actually, with that insight or not, that actually

Vit Muller: 00:46:06

moves you forward in your life.

Vit Muller: 00:46:07

It's great to consume information, but if you consume for three hours and you

Vit Muller: 00:46:12

do nothing, like, how about consume for 30 minutes and then do two and a

Vit Muller: 00:46:15

half hours of putting that into play?

Vit Muller: 00:46:17

Because I mean, if you read a book three sentences at a time, but every three

Vit Muller: 00:46:21

sentences, you actually put it into play.

Vit Muller: 00:46:23

At the end of that book, you are that book, and now you can just gobble up more.

Vit Muller: 00:46:27

Like you've actually embodied the growth that you want.

Vit Muller: 00:46:30

You can read the book 20 times on four X speed, never implement anything,

Vit Muller: 00:46:35

and really you've just wasted however much time that took you.

Vit Muller: 00:46:38

it's just fluff.

Vit Muller: 00:46:39

It's just, I mean, this is why I'm very careful about how much news I consume too.

Vit Muller: 00:46:43

'cause it, I mean, you know, I, I think World War III has been starting

Vit Muller: 00:46:46

every year for 50 years now, but it just feels like there's this

Vit Muller: 00:46:50

endless pull for my attention, but what do I really get back out of it?

Vit Muller: 00:46:55

And so I have to be really careful and everyone should be really careful.

Vit Muller: 00:46:59

The results that you get in your life, right, are the sum total of

Vit Muller: 00:47:02

all of your choices and actions.

Vit Muller: 00:47:05

And your choices and actions are driven by what?

Vit Muller: 00:47:07

By your beliefs.

Vit Muller: 00:47:08

where do your beliefs come from?

Vit Muller: 00:47:09

they come from your thoughts and everybody thinks it starts there.

Vit Muller: 00:47:12

yeah.

Vit Muller: 00:47:13

So my thoughts grow to my beliefs, grow to my choices and actions,

Vit Muller: 00:47:16

and then that gives me a life.

Vit Muller: 00:47:18

But your thoughts are dictated by where you pay attention.

Vit Muller: 00:47:22

you pay attention, you're spending your life because that attention, whatever

Vit Muller: 00:47:26

I'm looking at, and you know this, right?

Vit Muller: 00:47:27

Like that first three days with your baby, all you thought about was baby your whole.

Vit Muller: 00:47:31

So all your thoughts were baby, all your beliefs became baby.

Vit Muller: 00:47:34

All your choices and actions became baby.

Vit Muller: 00:47:36

And that's kind of the foundation for being a great dad, right?

Vit Muller: 00:47:39

But where your attention is going to dictate everything else in your life.

Vit Muller: 00:47:43

And so you gotta be really careful.

Vit Muller: 00:47:44

You gotta guard that.

Vit Muller: 00:47:45

You know, we would nobody on listening to this would take all of their money

Vit Muller: 00:47:49

outta the bank, walk down the street in any random person who saw it.

Vit Muller: 00:47:53

They would throw a wat of cash.

Vit Muller: 00:47:54

But with our attention, we do that all the time.

Vit Muller: 00:47:57

We walk in the office, anybody who walks up, anybody who calls,

Vit Muller: 00:48:00

anybody who texts and says, Hey, can I get a quick one-on-one?

Vit Muller: 00:48:03

we're just more than willing to give that away.

Vit Muller: 00:48:06

But wow, that's, you're giving away your results if you're not careful.

Vit Muller: 00:48:11

If know, curate, reserve that.

Vit Muller: 00:48:14

Yeah, no, it's, lately I've been looking at the news,

Vit Muller: 00:48:18

the Czech Republic news side, just looking at the news, what's happening

Vit Muller: 00:48:21

in, ' cause you don't really get that perspective here in Australia.

Vit Muller: 00:48:24

If you look at news than when I'm back in my home country and you're in Europe,

Vit Muller: 00:48:28

it's okay, it's bit more local and we are going to move there as well in May.

Vit Muller: 00:48:32

So I'm like, I'm looking at it.

Vit Muller: 00:48:35

I have to say, I've been like, in the morning, the first thing, I wake up and

Vit Muller: 00:48:38

I look at what's happened, and then in the evening I look at what's happened.

Vit Muller: 00:48:41

'cause I wanna know, and it's there's an argument for I wanna be aware because

Vit Muller: 00:48:45

I wanna protect my family and I wanna know if it, you know, but then at the

Vit Muller: 00:48:49

same time I'm doing exactly the wrong thing that, you know, that you said I'm

Vit Muller: 00:48:54

Coach Kevin Voisin: so, so it's not even necessarily wrong or right,

Vit Muller: 00:48:56

but think of it this way, right?

Vit Muller: 00:48:58

so imagine that life is a giant ocean, right?

Vit Muller: 00:49:01

and then you're a person in that ocean.

Vit Muller: 00:49:03

And with your attention, right?

Vit Muller: 00:49:05

So many people are just floating in that ocean and they think that whatever waves

Vit Muller: 00:49:08

come, that's oh, the market did this, or, oh, the housing scandal, or, this person

Vit Muller: 00:49:13

slept with that person and that ruined the economy and this person should go to jail.

Vit Muller: 00:49:17

And that person did go to jail.

Vit Muller: 00:49:18

Now nothing happened that, I mean, it's just, it's like the endless,

Vit Muller: 00:49:21

I guess I'm old enough that I've just heard the same story so long.

Vit Muller: 00:49:24

It's oh, they're just telling that story again, you know,

Vit Muller: 00:49:25

since this, that story again.

Vit Muller: 00:49:27

But most, a lot of people today, not most, but a lot are just hanging

Vit Muller: 00:49:32

on thinking that they have a life preserver out there in the ocean and

Vit Muller: 00:49:36

they're just hoping that the right wave brings 'em where they want to go.

Vit Muller: 00:49:38

But the truth is, we're all on a surfboard.

Vit Muller: 00:49:41

Like we're on a surfboard.

Vit Muller: 00:49:42

Can you treat a surfboard like a life preserver?

Vit Muller: 00:49:44

Yes, you can.

Vit Muller: 00:49:45

You can just hang onto it and float there and let the waves

Vit Muller: 00:49:48

move you wherever you want.

Vit Muller: 00:49:49

Or you can get up on it and get a little perspective, or you can paddle or you

Vit Muller: 00:49:52

can, maybe not me, 'cause I've tried, I can't, maybe you can surf, not me.

Vit Muller: 00:49:57

I'll just paddle on it 'cause that's about as good as I get.

Vit Muller: 00:50:00

but what we have to remember is that we also are a force of nature.

Vit Muller: 00:50:03

So it's not bad that you're saying, Hey, what are the forces of nature at play?

Vit Muller: 00:50:07

Where I'm going, I think that's fine, that's good, right?

Vit Muller: 00:50:10

But when we start to think that's what's gonna drive our success

Vit Muller: 00:50:13

or failure, that's the problem.

Vit Muller: 00:50:15

Because you also are a force of nature.

Vit Muller: 00:50:17

I am a force of nature.

Vit Muller: 00:50:18

I'm not the only one.

Vit Muller: 00:50:19

I'm not the biggest one there.

Vit Muller: 00:50:21

There are times when life will just knock you on your ass.

Vit Muller: 00:50:23

Like I'm a Hurricane Katrina survivor.

Vit Muller: 00:50:25

I saw it.

Vit Muller: 00:50:26

It just knocked the whole damn world right there on its ass

Vit Muller: 00:50:28

for, you know, six months.

Vit Muller: 00:50:30

Cool.

Vit Muller: 00:50:30

But guess what?

Vit Muller: 00:50:31

We got up like it.

Vit Muller: 00:50:33

Cool.

Vit Muller: 00:50:33

And then we did these other things, right?

Vit Muller: 00:50:36

unless you were some of the people who died, your story wasn't over,

Vit Muller: 00:50:39

and you re exerted yourself because yeah, life's this big scary ocean

Vit Muller: 00:50:44

that doesn't care about you.

Vit Muller: 00:50:45

And if you know how to leverage it, it can be really fun and awesome for your family.

Vit Muller: 00:50:50

So I think, you know, I probably wouldn't go and scroll

Vit Muller: 00:50:53

what's happening there first.

Vit Muller: 00:50:55

Because I would prioritize me first.

Vit Muller: 00:50:57

I'd say, Hey, this first hour's for me and my family, what do I

Vit Muller: 00:50:59

need to learn to be a better dad?

Vit Muller: 00:51:01

What do I need to do to keep my body in order?

Vit Muller: 00:51:03

Right?

Vit Muller: 00:51:03

I haven't always done that, but that's what I prioritize now and then,

Vit Muller: 00:51:07

yeah, hey, a couple hours in the day or maybe later in the night, cool.

Vit Muller: 00:51:10

Whenever I'm like tired and I can't make good decisions.

Vit Muller: 00:51:12

Anyway, perfect time to go figure out what's happening in the news

Vit Muller: 00:51:16

Yeah.

Vit Muller: 00:51:16

Coach Kevin Voisin: for 10 minutes, you know?

Vit Muller: 00:51:18

10.

Vit Muller: 00:51:18

10. Yeah, exactly.

Vit Muller: 00:51:19

Yeah.

Vit Muller: 00:51:19

So in a small doses, but even then, when you say, at the end of the day,

Vit Muller: 00:51:22

it depends, if you act on it, right?

Vit Muller: 00:51:24

But that's more conscious mind.

Vit Muller: 00:51:25

But then there's the subconscious, so you don't really know if it's

Vit Muller: 00:51:28

actually impacting your know and may.

Vit Muller: 00:51:29

Right.

Vit Muller: 00:51:30

And it might be these subtle little changes in your behavior

Vit Muller: 00:51:32

that you don't even realize.

Vit Muller: 00:51:34

Coach Kevin Voisin: 100% it is, right?

Vit Muller: 00:51:36

Because remember, like we're all digital marketers here, right?

Vit Muller: 00:51:39

Like we all know that.

Vit Muller: 00:51:40

Who's the invisible hand on the internet?

Vit Muller: 00:51:42

It's us.

Vit Muller: 00:51:43

The guys running ads, right?

Vit Muller: 00:51:44

I'm not being shown Jeff's post and then Laura's post, and then Keith's post.

Vit Muller: 00:51:49

Because that's what's most interesting to me.

Vit Muller: 00:51:51

I'm being shown those because they all have dogs in them, and the

Vit Muller: 00:51:54

next thing's gonna be an ad to try to sell me dog food for my dog

Vit Muller: 00:51:57

that the system knows that I have.

Vit Muller: 00:51:58

Right?

Vit Muller: 00:51:59

And so when is that?

Vit Muller: 00:52:01

I'm not saying that it's just evil, but is that the thing you

Vit Muller: 00:52:04

want to drive your attention?

Vit Muller: 00:52:06

When you understand that from the field of your attention grows your thoughts

Vit Muller: 00:52:09

and from the field of your thoughts grow your beliefs and from the field of your

Vit Muller: 00:52:12

beliefs grow your choices and actions.

Vit Muller: 00:52:14

And from that field is your life the sum total of your choices

Vit Muller: 00:52:18

and actions welcome to your life.

Vit Muller: 00:52:19

And now if you're a newborn, if you're your son, that's not

Vit Muller: 00:52:22

exactly true mom and dad's choices.

Vit Muller: 00:52:24

You know, lots of other people's choices matter.

Vit Muller: 00:52:26

But as a full grown adult, that's it.

Vit Muller: 00:52:29

So where you're putting your attention, man, is so important.

Vit Muller: 00:52:32

And as I've demoted the news as because I just started to see, oh, if I go to

Vit Muller: 00:52:36

this site, they want me to think this.

Vit Muller: 00:52:38

And if I go to this site, they want me to think that as I demo,

Vit Muller: 00:52:41

I took five years off of social media, go check out my social.

Vit Muller: 00:52:44

there's just nothing.

Vit Muller: 00:52:45

Because I was like, no, I'm not letting anyone control my mind.

Vit Muller: 00:52:48

And then about a year ago, or half, six months ago, I woke up and I was

Vit Muller: 00:52:51

like, ah, the whole world's there.

Vit Muller: 00:52:53

I maybe should play a little bit, right?

Vit Muller: 00:52:54

But I have systems to keep me away.

Vit Muller: 00:52:57

I'll respond to someone's comment on a post of mine because my executive

Vit Muller: 00:53:00

assistant or someone who's assigned goes, gets the comment, brings it

Vit Muller: 00:53:03

to me, I tell them what to post.

Vit Muller: 00:53:04

I, I try to stay off because I

Vit Muller: 00:53:06

Oh good.

Vit Muller: 00:53:07

That's,

Vit Muller: 00:53:07

Coach Kevin Voisin: control.

Vit Muller: 00:53:09

I like that.

Vit Muller: 00:53:09

Yeah, that's very focused.

Vit Muller: 00:53:11

Coach Kevin Voisin: It's, it is literal.

Vit Muller: 00:53:12

if there is a system and everybody who's listening to this knows if there is a

Vit Muller: 00:53:17

system that's mining your attention, and dude, I mean, you know, clash Royale,

Vit Muller: 00:53:22

it doesn't have to be social media.

Vit Muller: 00:53:24

Like whatever it is, if it's mining your attention, it's mining your

Vit Muller: 00:53:28

life, it's taking away your life.

Vit Muller: 00:53:30

Now look, if you're giving it that on purpose, 'cause look, you have

Vit Muller: 00:53:34

a kid, I have five kids, they mine for my attention all the time.

Vit Muller: 00:53:37

I'll happily give them my life.

Vit Muller: 00:53:38

I'm okay with them controlling pieces of my life.

Vit Muller: 00:53:41

If you're doing it on purpose, like an hour wasted, that really

Vit Muller: 00:53:44

brings you joy is not wasted.

Vit Muller: 00:53:47

If I'm gonna say, Hey, I'm gonna do this Instagram thing for a

Vit Muller: 00:53:49

while, 'cause it's fun for me, I get something out of it, cool.

Vit Muller: 00:53:51

that's fine.

Vit Muller: 00:53:51

But that's doing it on purpose.

Vit Muller: 00:53:53

And I think a lot of people are doing this kind of mindlessly, not realizing,

Vit Muller: 00:53:58

you know, what they're handing over.

Vit Muller: 00:54:01

Yeah.

Vit Muller: 00:54:01

I mean, it's that, it's on purpose or it's also maybe just part of a habitual thing.

Vit Muller: 00:54:05

'cause we are creatures of habits.

Vit Muller: 00:54:07

if you have that habit, how do you break away from it?

Vit Muller: 00:54:09

Right?

Vit Muller: 00:54:10

If

Vit Muller: 00:54:10

Coach Kevin Voisin: yeah.

Vit Muller: 00:54:11

And so, so let's all remember, in my opinion, addiction is a choice.

Vit Muller: 00:54:16

At some point it was a choice.

Vit Muller: 00:54:17

I mean, eventually it's not a choice, right?

Vit Muller: 00:54:18

But at some point it was a choice.

Vit Muller: 00:54:20

But I do live events quite often.

Vit Muller: 00:54:22

There three days, four days, five days long.

Vit Muller: 00:54:25

And we will very often, you show up to a live event and we just take your phone.

Vit Muller: 00:54:28

Now we tell you this is gonna happen.

Vit Muller: 00:54:30

We tell you're not gonna be in touch with your family, et cetera.

Vit Muller: 00:54:32

We just take the phone.

Vit Muller: 00:54:33

And then three days later, you know, people have these

Vit Muller: 00:54:36

incredible breakthroughs.

Vit Muller: 00:54:38

And I always laugh with the coaches behind the scene.

Vit Muller: 00:54:40

I'm like, yes, we're great coaches.

Vit Muller: 00:54:42

Yes, this is a great event.

Vit Muller: 00:54:43

But I think 60% of the breakthroughs are happening.

Vit Muller: 00:54:46

'cause for the first time in years, they're not responding to

Vit Muller: 00:54:50

every click buzz and were of life.

Vit Muller: 00:54:53

Like the, you know, we convince ourselves that if we don't answer the buzz, if this

Vit Muller: 00:54:57

ding doesn't get answered, we're, you know, I don't know what's gonna happen.

Vit Muller: 00:55:00

But man, it's amazing if you just put it down.

Vit Muller: 00:55:02

just plan a day.

Vit Muller: 00:55:04

Let people know where you are.

Vit Muller: 00:55:04

Get a flip phone, you know, for just your spouse.

Vit Muller: 00:55:07

Only give the number to your spouse or whoever you know has to know in

Vit Muller: 00:55:09

case something really bad happens.

Vit Muller: 00:55:11

And just see what you'll find that the world doesn't really,

Vit Muller: 00:55:15

you're not that big a deal.

Vit Muller: 00:55:16

the world doesn't fall apart if you don't answer.

Vit Muller: 00:55:19

You know, we talked about this earlier.

Vit Muller: 00:55:21

It's like knowing how to ignore things.

Vit Muller: 00:55:22

Right?

Vit Muller: 00:55:23

You can send me a text message.

Vit Muller: 00:55:24

You can, you should call my cell phone.

Vit Muller: 00:55:26

the, I'm like, Hey, look, voicemail's dead.

Vit Muller: 00:55:28

If you have an emotional need to leave one, great.

Vit Muller: 00:55:31

I'm not gonna listen to it though.

Vit Muller: 00:55:32

Just text me.

Vit Muller: 00:55:32

we don't need to do this anymore.

Vit Muller: 00:55:34

Right?

Vit Muller: 00:55:35

But that is again, like making a choice and making a choice to turn it on and off.

Vit Muller: 00:55:39

this is being on purpose, right?

Vit Muller: 00:55:42

we, yes, we've been conditioned.

Vit Muller: 00:55:45

Yes, there, technology has scratched a very interesting itch in our

Vit Muller: 00:55:50

psychology and in our biology.

Vit Muller: 00:55:53

But remember, your biology has not changed that much.

Vit Muller: 00:55:57

It's just not, it, it's not changed that much.

Vit Muller: 00:56:00

who you biologically are and who people biologically were 200,

Vit Muller: 00:56:04

300 years ago about the same.

Vit Muller: 00:56:07

Maybe you ate some more processed foods, but it's still the same

Vit Muller: 00:56:10

hardware that's having the problem with the processed foods.

Vit Muller: 00:56:12

It's not like evolution in humans happens in one generation.

Vit Muller: 00:56:17

You know, your kid is not gonna be three times taller than you.

Vit Muller: 00:56:20

It's just not gonna happen because that's not how it works.

Vit Muller: 00:56:22

But remember that hardware has a need too.

Vit Muller: 00:56:25

Yes, you have this great mental capacity.

Vit Muller: 00:56:27

Yes, you have this great soul, but you also have a body.

Vit Muller: 00:56:32

And if you're not taking care of that, if you're not thinking about

Vit Muller: 00:56:34

it, if you're overclocking it, like every time you see a face, your mind

Vit Muller: 00:56:38

does a threat detection every time.

Vit Muller: 00:56:40

How many faces do you see scrolling?

Vit Muller: 00:56:42

And then think about 200 years ago, how many faces would you see in a day?

Vit Muller: 00:56:45

We're seeing a lot of faces.

Vit Muller: 00:56:47

That's a lot of threat detection.

Vit Muller: 00:56:50

Right?

Vit Muller: 00:56:50

And nowadays with even the added threat of that face might not even be a real person.

Vit Muller: 00:56:54

You know,

Vit Muller: 00:56:55

it's an interesting comment because yes, we are herd species

Vit Muller: 00:56:58

and so like when you were in school, for example, in your classroom, like

Vit Muller: 00:57:01

there was maybe 25 other classmates.

Vit Muller: 00:57:04

You kind of knew it knew them, and you kind of found your space.

Vit Muller: 00:57:09

You found your spot, and that made you kind of comfortable.

Vit Muller: 00:57:11

And so, yeah, it makes total sense what you're saying.

Vit Muller: 00:57:13

It's if you're scrolling, you see all these other people and some of them

Vit Muller: 00:57:16

are like showing off their amazing lifestyles, or somebody else is

Vit Muller: 00:57:20

showing off, I don't know, something else, and that all has an influence.

Vit Muller: 00:57:23

So I think all in all, it's what we need to understand is like you need to create

Vit Muller: 00:57:27

conditions in your environment so that you can be more present to what truly matters.

Vit Muller: 00:57:32

Coach Kevin Voisin: Exactly to be able to prioritize what matters to you.

Vit Muller: 00:57:35

But the first thing that you really need to know is what does matter to you?

Vit Muller: 00:57:38

What do you want?

Vit Muller: 00:57:39

And I mean, like I, people over blow this.

Vit Muller: 00:57:42

This drives me crazy 'cause the vision boards and the billion, I mean,

Vit Muller: 00:57:45

you say you want a billion dollars, everybody will clap and it's awesome.

Vit Muller: 00:57:49

You don't even know if you want a billion.

Vit Muller: 00:57:50

Have you ever had a billion dollars?

Vit Muller: 00:57:51

Like that means at some point you're gonna owe somebody hundreds of millions.

Vit Muller: 00:57:54

You really want to owe somebody hundreds of millions because

Vit Muller: 00:57:55

there's really kind of no way to get there that doesn't include that.

Vit Muller: 00:57:59

and, you know, maybe find out what it is you really want.

Vit Muller: 00:58:01

If you just want a really cool motorbike because it makes you

Vit Muller: 00:58:04

feel hot and girls want you, and that's like super petty and dumb.

Vit Muller: 00:58:07

But if that's really what you want, cool.

Vit Muller: 00:58:09

Give yourself permission to like, sit down one day and just

Vit Muller: 00:58:12

write down what do I really want?

Vit Muller: 00:58:14

Really not the thing I'm gonna put on the internet, not the thing I'm gonna

Vit Muller: 00:58:17

tell people at church, not the thing.

Vit Muller: 00:58:19

what do I really want across?

Vit Muller: 00:58:20

there's, to me, there's five major aspects of life, right?

Vit Muller: 00:58:23

So there's fitness, which is like your physical health,

Vit Muller: 00:58:25

your output, and your input.

Vit Muller: 00:58:27

So it's nutrition output, input.

Vit Muller: 00:58:29

there's faith, which is the unseen part of you.

Vit Muller: 00:58:31

This could include religion, but it doesn't have to.

Vit Muller: 00:58:33

It's, it is, there is something that connects the whole of who you are together

Vit Muller: 00:58:38

that is cosmically bigger than anything.

Vit Muller: 00:58:40

So there's that unseen part of you.

Vit Muller: 00:58:42

Maybe you just think that's your subconscious.

Vit Muller: 00:58:44

That's fine.

Vit Muller: 00:58:44

That's okay.

Vit Muller: 00:58:45

You'd better understand that unseen part of you, right?

Vit Muller: 00:58:48

So you have fitness, faith, you have family.

Vit Muller: 00:58:52

Now that is the family maybe that you, if you have a spouse and children, so

Vit Muller: 00:58:56

maybe it's your immediate family, maybe you have parents and you live with them.

Vit Muller: 00:58:59

Also the family you choose, right?

Vit Muller: 00:59:01

So your friends, the people who you count as family, there's this

Vit Muller: 00:59:05

saying that everybody talks about is blood is thicker than water.

Vit Muller: 00:59:08

Right?

Vit Muller: 00:59:08

what's really funny about that saying is that's a very small part

Vit Muller: 00:59:11

of something saying the complete opposite, the real phrase, right?

Vit Muller: 00:59:15

Is that the blood of the covenant is thicker than the water of the womb.

Vit Muller: 00:59:21

Meaning the people that I covenant with, the people that I say, Hey

Vit Muller: 00:59:24

man, I got you, you got me, are more family to me than just the person

Vit Muller: 00:59:28

I was randomly born to, right?

Vit Muller: 00:59:30

And that doesn't mean you can't make that covenant with the family you were born to.

Vit Muller: 00:59:34

Great.

Vit Muller: 00:59:34

But that also is a choice.

Vit Muller: 00:59:36

So, so when I say family, I don't just mean the random family you were born to.

Vit Muller: 00:59:40

Actually like the people who you count family.

Vit Muller: 00:59:43

And if you don't count one family, wake up, man, you're not gonna

Vit Muller: 00:59:46

make it in this life alone period.

Vit Muller: 00:59:48

You're just not like the strongest guy in the room is not the guy who needs nobody.

Vit Muller: 00:59:51

It's the guy who has the biggest network to support him when shit goes wrong.

Vit Muller: 00:59:54

'cause shit's gonna go wrong and you're gonna need him.

Vit Muller: 00:59:57

Question is, do you have him when you do?

Vit Muller: 00:59:59

Right?

Vit Muller: 00:59:59

So again, fitness, faith, family, and then finances.

Vit Muller: 01:00:02

You gotta figure that shit out.

Vit Muller: 01:00:04

Finances matter.

Vit Muller: 01:00:05

Money makes the world go round.

Vit Muller: 01:00:07

Money's not scarce.

Vit Muller: 01:00:08

There's money everywhere.

Vit Muller: 01:00:09

I can tell your listeners, every dollar you're ever gonna make, where is it

Vit Muller: 01:00:13

right now in someone else's pocket?

Vit Muller: 01:00:15

And all you gotta figure out is what moves it from their pocket to yours, right?

Vit Muller: 01:00:19

And then eventually it'll move from your pocket to someone else's.

Vit Muller: 01:00:21

And that's great.

Vit Muller: 01:00:22

That's how it works.

Vit Muller: 01:00:23

So, and then the final thing for me is fun, which I just mean is joy.

Vit Muller: 01:00:27

enjoy your life.

Vit Muller: 01:00:28

find joy.

Vit Muller: 01:00:28

Yes.

Vit Muller: 01:00:29

if I've dialed in fitness, faith, family, and finance, and I hate my

Vit Muller: 01:00:33

life, I've done something horrible.

Vit Muller: 01:00:35

That's not good.

Vit Muller: 01:00:36

That's not greatness.

Vit Muller: 01:00:37

something's not aligned.

Vit Muller: 01:00:39

Coach Kevin Voisin: not, that's, yeah, exactly.

Vit Muller: 01:00:42

Exactly.

Vit Muller: 01:00:42

That, that, that.

Vit Muller: 01:00:43

Now, normally when you get those four things together, that joy

Vit Muller: 01:00:46

comes kind of naturally, but if, but there are people who just force it.

Vit Muller: 01:00:49

They think they have to be miserable.

Vit Muller: 01:00:51

I think this is a great segue to the next question, which may, be

Vit Muller: 01:00:56

what, lies in that problem, which is ego.

Vit Muller: 01:00:59

Let's talk about ego.

Vit Muller: 01:01:00

Once people either ignore it or try to destroy it, what does it look like

Vit Muller: 01:01:04

to actually master your ego instead?

Vit Muller: 01:01:07

Coach Kevin Voisin: Yeah.

Vit Muller: 01:01:08

So your ego is this crazy thing.

Vit Muller: 01:01:10

In order to become an adult, you have to form one.

Vit Muller: 01:01:13

You have to, you would never be a separate person, never have your individuality.

Vit Muller: 01:01:18

You would not become a real adult without it.

Vit Muller: 01:01:19

So everybody's gotta create one.

Vit Muller: 01:01:22

But at some point you have to figure out that it's not real.

Vit Muller: 01:01:25

You don't actually live between your eyes and your brain, right?

Vit Muller: 01:01:27

if I ask you right now, like, where is your mind?

Vit Muller: 01:01:30

Everybody will point to the same spot.

Vit Muller: 01:01:31

And really there's your prefrontal cortex.

Vit Muller: 01:01:34

I mean, that's where it all goes down.

Vit Muller: 01:01:36

That's the mind, that's the ego, right?

Vit Muller: 01:01:38

And your mind is a survival tool.

Vit Muller: 01:01:42

Remember, it, your mind has one job, keep you alive, and then it has a one and a

Vit Muller: 01:01:46

half job, which is to communicate with other minds, which really serves the

Vit Muller: 01:01:51

first job, which is to keep you alive.

Vit Muller: 01:01:52

'cause if you can't communicate with other people, you can't stay alive.

Vit Muller: 01:01:55

So you have a survival tool.

Vit Muller: 01:01:57

The world's greatest survival tool.

Vit Muller: 01:01:59

I mean, in my opinion, God's greatest creation, right?

Vit Muller: 01:02:02

You have this incredible survival tool that you can use to thrive,

Vit Muller: 01:02:07

but it is not tuned to thrive.

Vit Muller: 01:02:08

If I say, Hey man, something huge is about to fall on you.

Vit Muller: 01:02:11

Watch out.

Vit Muller: 01:02:12

Something's fallen on you.

Vit Muller: 01:02:13

Whatever your mind just created wasn't a billion dollars, wasn't,

Vit Muller: 01:02:18

you know, your partner naked, happy, and excited to see you.

Vit Muller: 01:02:21

Wasn't something.

Vit Muller: 01:02:22

Because it's a survival tool.

Vit Muller: 01:02:23

So when I say something's falling, it thinks of all the bad things embraces

Vit Muller: 01:02:27

you for that to try to protect you.

Vit Muller: 01:02:30

But your mind doesn't care if you're happy.

Vit Muller: 01:02:32

It just cares that you survive.

Vit Muller: 01:02:34

If you wanna use your mind to thrive and actually grow, you're

Vit Muller: 01:02:37

gonna have to transcend the mind.

Vit Muller: 01:02:39

You're going to have to find a way.

Vit Muller: 01:02:40

And I have a tool called The Spark, and I'll send you a link to

Vit Muller: 01:02:43

a chat GPT that, people can use.

Vit Muller: 01:02:45

I'll get it to you in just a second.

Vit Muller: 01:02:46

but it's called the Spark, and it's a way of training your mind to think different,

Vit Muller: 01:02:50

because most of us just believe whatever thought happens, like the thoughts

Vit Muller: 01:02:55

that we have, we just believe 'em.

Vit Muller: 01:02:56

You know, somebody hits us from behind at a stop sign.

Vit Muller: 01:02:59

That asshole like it just right away we've concocted a story, right?

Vit Muller: 01:03:02

We don't know what's happening.

Vit Muller: 01:03:03

Like maybe the person behind us is pushing our car out of the

Vit Muller: 01:03:06

way of something more dangerous.

Vit Muller: 01:03:08

Even behind them.

Vit Muller: 01:03:08

we don't know, but we just concoct a story of this distracted driver who hurt us.

Vit Muller: 01:03:13

And you know, the spark is a tool to help us transcend that ego and say, Hey.

Vit Muller: 01:03:18

Cool.

Vit Muller: 01:03:19

I have some information.

Vit Muller: 01:03:20

What I see is important, but I'm not the only perspective, you know, as a human,

Vit Muller: 01:03:25

yes, you gotta develop the mask, the ego, but then you gotta transcend it.

Vit Muller: 01:03:29

You gotta realize man, I'm a force of nature, but I'm not the only one.

Vit Muller: 01:03:33

Right?

Vit Muller: 01:03:33

And you've gotta consider what about the opposite of what you believe?

Vit Muller: 01:03:37

Okay, you believe one thing.

Vit Muller: 01:03:38

What about the opposite?

Vit Muller: 01:03:40

Right?

Vit Muller: 01:03:40

What about other perspectives on that?

Vit Muller: 01:03:42

My, one of my favorite things to do, like when you can transcend the ego, when you

Vit Muller: 01:03:45

can stop trying to be right or wrong.

Vit Muller: 01:03:48

And you can start, and this is so big for business owners,

Vit Muller: 01:03:51

are you doing it the right way?

Vit Muller: 01:03:52

This is, you know, are we doing this the right way?

Vit Muller: 01:03:54

Is such a useless conversation, right?

Vit Muller: 01:03:57

Is this working or not working?

Vit Muller: 01:03:59

Again, back to the money, right?

Vit Muller: 01:04:01

When you say, I see guys put out crap and they're making money,

Vit Muller: 01:04:03

and then I put out this beautiful stuff and nobody wants it, right?

Vit Muller: 01:04:06

hey, is it right or wrong?

Vit Muller: 01:04:08

I don't know, but is it working or not working?

Vit Muller: 01:04:11

That is a way to transcend ego because.

Vit Muller: 01:04:13

I come into a meeting with my, you know, chief marketing officer and I'm

Vit Muller: 01:04:16

like, Hey, are we doing socials right?

Vit Muller: 01:04:19

what I mean, what, that's almost like a blame, weird conversation I have to have.

Vit Muller: 01:04:23

I don't know.

Vit Muller: 01:04:23

Yeah, it's right, like industry standard and this, but if I say,

Vit Muller: 01:04:26

Hey, are our socials working Now?

Vit Muller: 01:04:28

We're having a conversation because I say, what do you mean working?

Vit Muller: 01:04:30

Are they bringing us paying clients?

Vit Muller: 01:04:31

Alright, let's go find out.

Vit Muller: 01:04:33

Or are they giving us, are we getting more followers?

Vit Muller: 01:04:35

Okay, let's go find out.

Vit Muller: 01:04:36

You know, so working, not working.

Vit Muller: 01:04:38

Very useful, very cool way to transcend ego.

Vit Muller: 01:04:41

We like right and wrong because it puts the mind in control

Vit Muller: 01:04:45

again, the survival tool, right?

Vit Muller: 01:04:47

it can't be wrong.

Vit Muller: 01:04:48

Why?

Vit Muller: 01:04:49

Because if it's wrong, you could die.

Vit Muller: 01:04:51

And so we just have this kind of mental armor.

Vit Muller: 01:04:54

But the problem is, your mind is wrong all the time.

Vit Muller: 01:04:57

All the time.

Vit Muller: 01:04:58

I, I'm, I'm divorced and remarried.

Vit Muller: 01:05:01

I mean, I was gonna stay with my first wife forever.

Vit Muller: 01:05:04

She was the one, and that was it.

Vit Muller: 01:05:07

But that wasn't true.

Vit Muller: 01:05:09

It's, you know, my mind was wrong, right?

Vit Muller: 01:05:12

It made it, it made an error in judgment and so did hers about me.

Vit Muller: 01:05:16

So it's not like it's, you know, it has to be somebody's fault.

Vit Muller: 01:05:18

It could be my fault, but I was wrong.

Vit Muller: 01:05:20

and if I clinging to, I'm right, and here's why she's wrong.

Vit Muller: 01:05:24

I can destroy the rest of my life.

Vit Muller: 01:05:26

Why?

Vit Muller: 01:05:26

Because I'll choose my ego and I'll try to use this survival tool to

Vit Muller: 01:05:30

thrive, and it is just not gonna work

Vit Muller: 01:05:32

So there's this thing of like you're egotistic, you're too ego.

Vit Muller: 01:05:36

And then there's like the healthy ego, and then there's zero ego.

Vit Muller: 01:05:39

Zero ego is bad.

Vit Muller: 01:05:40

that's not good either,

Vit Muller: 01:05:41

Coach Kevin Voisin: most of life, right?

Vit Muller: 01:05:42

We see these dichotomies and we think that they're opposites.

Vit Muller: 01:05:47

So it's should I have a strong ego or should I have no ego neither, right?

Vit Muller: 01:05:50

You're right.

Vit Muller: 01:05:51

should you, let me ask you this?

Vit Muller: 01:05:52

Should you only inhale or should you only exhale?

Vit Muller: 01:05:56

I mean, hopefully you have a healthy balance of both, right?

Vit Muller: 01:05:59

I mean, too much of either you have a big problem that ends your life, right?

Vit Muller: 01:06:03

And I think there's so many things like that, right?

Vit Muller: 01:06:05

should I be strong or should I be fast?

Vit Muller: 01:06:07

You know, as a well, you have to find the balance that works for you.

Vit Muller: 01:06:10

and that's what we do.

Vit Muller: 01:06:12

So naturally, like a muscle can contract and a muscle can relax.

Vit Muller: 01:06:16

Well, which one's right?

Vit Muller: 01:06:17

they're both right.

Vit Muller: 01:06:18

You need both.

Vit Muller: 01:06:19

if you really look at life, it's this giant series of these

Vit Muller: 01:06:22

opposites where we play inside of the left and right boundaries.

Vit Muller: 01:06:26

And so, you know, ego's the same thing you have to grow on.

Vit Muller: 01:06:29

If you don't grow a strong ego, strong mind, you're dead in the water.

Vit Muller: 01:06:33

But if you don't transcend it to realize you're not the only one you'll

Vit Muller: 01:06:36

never be able to hire, you'll be this crazy entrepreneur that you see where

Vit Muller: 01:06:40

it's like they have all the answers.

Vit Muller: 01:06:41

And so they have 10 employees, but all 10 employees are

Vit Muller: 01:06:43

just in line to talk to them.

Vit Muller: 01:06:44

'cause nothing can happen unless they do it.

Vit Muller: 01:06:46

I

Vit Muller: 01:06:46

Yeah, do you have the ability to self-reflect whether

Vit Muller: 01:06:49

maybe you're too much of a dick and you gotta pace it back a little bit.

Vit Muller: 01:06:52

Coach Kevin Voisin: Yeah, if you want a great, if you want a great way

Vit Muller: 01:06:54

to transcend your ego, two things.

Vit Muller: 01:06:56

one, take the person you disagree with the most, that you maybe hate the

Vit Muller: 01:07:00

most or drives you the most insane, and make a list of 20 things that you

Vit Muller: 01:07:04

think they're absolutely right about.

Vit Muller: 01:07:06

But just look at the media.

Vit Muller: 01:07:07

I don't know which side you fall on for all this stuff, right?

Vit Muller: 01:07:09

They like, the latest thing in America is like the bad bunny thing.

Vit Muller: 01:07:12

You either hate it or you love, I was watching the halftime show and I'm

Vit Muller: 01:07:15

like, man, the internet's just gonna eat itself into the 50 pieces about this.

Vit Muller: 01:07:18

it doesn't even matter what I think.

Vit Muller: 01:07:19

It's just, it just, oh, okay.

Vit Muller: 01:07:20

That's the new thing to polarize about.

Vit Muller: 01:07:22

That's cool.

Vit Muller: 01:07:23

You get a lot of mentions that way.

Vit Muller: 01:07:24

Okay, cool.

Vit Muller: 01:07:25

Right?

Vit Muller: 01:07:26

but hey, if you hate 'em, great.

Vit Muller: 01:07:27

If you love them, it doesn't matter.

Vit Muller: 01:07:29

But hey, think of something that you're like, that person is always

Vit Muller: 01:07:31

wrong, and go write 20 things that you absolutely agree with them about.

Vit Muller: 01:07:35

I promise you.

Vit Muller: 01:07:36

It's not that hard.

Vit Muller: 01:07:37

they're there.

Vit Muller: 01:07:38

We're not all that different.

Vit Muller: 01:07:39

Right.

Vit Muller: 01:07:40

Another way to do this is to really just sit down with yourself and say, Hey,

Vit Muller: 01:07:44

what are five things that I'm messing up?

Vit Muller: 01:07:48

What are five things that I'm doing that I know are keeping

Vit Muller: 01:07:51

me from where I want to go?

Vit Muller: 01:07:52

And I'm doing 'em anyway?

Vit Muller: 01:07:54

That is not hard.

Vit Muller: 01:07:55

Like you can do that exercise in 10 seconds, however long it

Vit Muller: 01:07:59

takes you to actually do that.

Vit Muller: 01:08:00

Exercise is the amount.

Vit Muller: 01:08:02

This ego is in control and having you pretend that you know

Vit Muller: 01:08:06

everything and you just don't, you can't, it's not even like you.

Vit Muller: 01:08:09

It's not even like you're bad for not knowing.

Vit Muller: 01:08:11

No one can, right?

Vit Muller: 01:08:12

No one can.

Vit Muller: 01:08:13

So, so that ego, you wanna see how hard it's in control.

Vit Muller: 01:08:17

How willing are you to agree with your adversaries or the people who disagree

Vit Muller: 01:08:21

with you on things that you agree with.

Vit Muller: 01:08:23

Hey man, me and you think it's great to live in the Czech Republic.

Vit Muller: 01:08:26

I think it'd be great to move to the Philippines.

Vit Muller: 01:08:28

We totally disagree where we're gonna move our families, right?

Vit Muller: 01:08:31

You know what?

Vit Muller: 01:08:31

We both agree that we really like steak.

Vit Muller: 01:08:34

Great.

Vit Muller: 01:08:34

I think steak's great.

Vit Muller: 01:08:35

You think, I don't know that.

Vit Muller: 01:08:36

I'm just assuming, right?

Vit Muller: 01:08:37

But, so, hey, we can agree on stake.

Vit Muller: 01:08:39

So we're not gonna move into the same neighborhood, but we can

Vit Muller: 01:08:41

have stake together sometime.

Vit Muller: 01:08:42

That'd be kind of fun.

Vit Muller: 01:08:44

And for some reason we've kinda lost, we're starting to lose that.

Vit Muller: 01:08:47

And that is what keeps communities together.

Vit Muller: 01:08:50

thank God we disagree about stuff.

Vit Muller: 01:08:52

'cause we can't all live in New York City.

Vit Muller: 01:08:54

and you're seeing this like with the internet, right?

Vit Muller: 01:08:56

It's like everybody wants to go to the same thing.

Vit Muller: 01:08:58

Like here's the new hot place.

Vit Muller: 01:08:59

And so now the line for that place gets five hours long and then

Vit Muller: 01:09:03

two places, you know, three doors down, no one's at the same place.

Vit Muller: 01:09:05

You know, because that's the hot one, right?

Vit Muller: 01:09:08

And it just, I don't know.

Vit Muller: 01:09:09

I really think like it's good that we have disagreements.

Vit Muller: 01:09:12

And if you wanna get your ego out of the, if you wanna sit your ego down,

Vit Muller: 01:09:15

agree with your enemies, find where you agree, see what you agree on, and next

Vit Muller: 01:09:20

time someone says to something totally dumb, like completely and ridiculously

Vit Muller: 01:09:24

dumb, and you're like, that is horrible.

Vit Muller: 01:09:26

Think what would I have to believe in order for that to be true?

Vit Muller: 01:09:30

And if I, if that was true in my world.

Vit Muller: 01:09:32

Right?

Vit Muller: 01:09:32

So I have a daughter.

Vit Muller: 01:09:33

We disagree a lot about politics, right?

Vit Muller: 01:09:36

And the main thing is like she sees the history of the world as the history of

Vit Muller: 01:09:40

the haves, crushing the have-nots, right?

Vit Muller: 01:09:42

That's how she sees the world.

Vit Muller: 01:09:44

and I just have to remind myself, yeah, I guess if I believe that, then yeah, a

Vit Muller: 01:09:47

lot of the things she thinks makes sense.

Vit Muller: 01:09:49

I don't believe that.

Vit Muller: 01:09:50

I think that the history of the world is just the history of a whole lot

Vit Muller: 01:09:53

of people trying to figure it out.

Vit Muller: 01:09:54

And some people really get some, you know, leverage.

Vit Muller: 01:09:56

Some people don't.

Vit Muller: 01:09:58

And I don't think that the people who are really killing it even have time to think

Vit Muller: 01:10:01

about the little people a lot of times.

Vit Muller: 01:10:02

Like it's, maybe that's the problem, but I don't think they're sitting there let,

Vit Muller: 01:10:05

how do we destroy the masses, right?

Vit Muller: 01:10:08

I don't believe that, but if I did, I can see what she's afraid of, right?

Vit Muller: 01:10:12

I'm very the most capitalist free market guy you'll meet.

Vit Muller: 01:10:15

But recently, read the Communist Manifesto because I was like, hey, what is this?

Vit Muller: 01:10:19

Like someone, so many people are loving this thing.

Vit Muller: 01:10:20

have you read it?

Vit Muller: 01:10:22

I mean, I'm not, they didn't turn me communist.

Vit Muller: 01:10:24

I wasn't scared.

Vit Muller: 01:10:24

if I read it, it would change me.

Vit Muller: 01:10:26

Right.

Vit Muller: 01:10:26

But I read it and I was like, wow, I am communist.

Vit Muller: 01:10:28

Like my house is communist.

Vit Muller: 01:10:30

Like I think it's Nasim to leave.

Vit Muller: 01:10:32

Says, you know, at home, he is a communist in the market.

Vit Muller: 01:10:34

You know, he is a capitalist.

Vit Muller: 01:10:35

He's a, but at home it is how it goes.

Vit Muller: 01:10:38

if my five kids are there, we don't divide out dinner.

Vit Muller: 01:10:41

By merit, I mean

Vit Muller: 01:10:43

No, it's about a scale, I think, when it comes to these

Vit Muller: 01:10:46

political different, I think, yeah, like you say, like it makes perfect

Vit Muller: 01:10:49

sense in that small, like in a family household, because I come from a co,

Vit Muller: 01:10:53

you know, from a country that was, you know, in a communist country until 89.

Vit Muller: 01:10:58

So,

Vit Muller: 01:10:59

Coach Kevin Voisin: Yeah.

Vit Muller: 01:10:59

And that,

Vit Muller: 01:11:00

were some good things.

Vit Muller: 01:11:00

There were some bad things, but,

Vit Muller: 01:11:01

Coach Kevin Voisin: like that my problem with communism on the state level is.

Vit Muller: 01:11:05

It really tends to produce famines a lot.

Vit Muller: 01:11:07

Like it just, you know, statistically it's not real great.

Vit Muller: 01:11:10

you know, for, if you look at the masses, it statistically really doesn't perform.

Vit Muller: 01:11:14

Again.

Vit Muller: 01:11:14

That's working, not working.

Vit Muller: 01:11:16

It's just Hey, show me the place where it's working and we'll

Vit Muller: 01:11:18

talk and maybe there are some examples and I'll look at it.

Vit Muller: 01:11:21

So, I mean, again, you know, your ego is just thinking it's right.

Vit Muller: 01:11:24

It's not your fault.

Vit Muller: 01:11:25

Your mind is what keeps you alive.

Vit Muller: 01:11:27

So of course it, it wants to be right, but you gotta remember,

Vit Muller: 01:11:29

you're not always right.

Vit Muller: 01:11:30

You just aren't like, and if you're even playing the game of right and

Vit Muller: 01:11:34

wrong, you're losing because the game of right and wrong is the internet fight.

Vit Muller: 01:11:38

It's the endless and never ending battle of good and evil.

Vit Muller: 01:11:42

And we're all just figuring out who's good, who's evil.

Vit Muller: 01:11:45

let me, I'll spoiler alert, all of us we're both good and evil.

Vit Muller: 01:11:49

Solnit said it best that, that the line between good and evil

Vit Muller: 01:11:52

is written on every man's heart.

Vit Muller: 01:11:54

No matter how good you are, there's a small bastion of evil, and no

Vit Muller: 01:11:57

matter how evil you are, there's this last bastion of good, right?

Vit Muller: 01:12:01

And so I don't like to play that right, wrong, good, evil game

Vit Muller: 01:12:05

because it just doesn't go anywhere.

Vit Muller: 01:12:06

But, hey, what works for me in my business, or what works for me in my

Vit Muller: 01:12:10

relationship, or what's working for me in my body that I can measure?

Vit Muller: 01:12:14

And so that's fun.

Vit Muller: 01:12:15

Yeah.

Vit Muller: 01:12:16

I think also like a solution that would help society is if more people took

Vit Muller: 01:12:21

more ownership of their own actions.

Vit Muller: 01:12:23

Have you heard, have you seen the book, the Extreme Ownership?

Vit Muller: 01:12:25

Yeah.

Vit Muller: 01:12:26

Coach Kevin Voisin: Sure.

Vit Muller: 01:12:27

Yeah.

Vit Muller: 01:12:27

I love it.

Vit Muller: 01:12:27

Yeah, absolutely.

Vit Muller: 01:12:29

That would solve a lot of problems if people

Vit Muller: 01:12:31

would just kind of self-reflect more and not project on others.

Vit Muller: 01:12:35

Coach Kevin Voisin: Yeah.

Vit Muller: 01:12:35

And it, I get it.

Vit Muller: 01:12:36

We want to feel like everything is everybody else's fault, but life

Vit Muller: 01:12:39

gets really fun if you just decide.

Vit Muller: 01:12:41

It's not that everything is my fault, but everything is my responsibility.

Vit Muller: 01:12:44

And I think that's the difference's.

Vit Muller: 01:12:46

Like people wanna play fault again.

Vit Muller: 01:12:49

Fault is like, who's right, who's wrong?

Vit Muller: 01:12:51

If I'm on a motorbike and I get into an intersection and someone runs

Vit Muller: 01:12:54

me over and they ran a and they ran a stoplight, my dying breath isn't

Vit Muller: 01:12:58

Hey man, I had the right of way.

Vit Muller: 01:13:00

It doesn't matter.

Vit Muller: 01:13:01

They're wrong, but who ultimately is gonna hold the full responsibility

Vit Muller: 01:13:04

of that decision they made?

Vit Muller: 01:13:05

I am.

Vit Muller: 01:13:06

'cause I'm dying.

Vit Muller: 01:13:06

'cause I just got run over.

Vit Muller: 01:13:08

And I think like in life, if we stop looking for whose fault it is, whose fault

Vit Muller: 01:13:11

it is, I'm not saying it doesn't matter, it will matter later because you want to

Vit Muller: 01:13:16

see what players you don't trust and who's the people you don't wanna work with.

Vit Muller: 01:13:19

But in the immediate aftermath of anything that happens to you, if it's

Vit Muller: 01:13:23

your life, it's your responsibility.

Vit Muller: 01:13:25

And so we, if you stop, think, go, whose fault is this?

Vit Muller: 01:13:28

whose responsibility is it?

Vit Muller: 01:13:30

You know?

Vit Muller: 01:13:30

I mean, my cat's knocked over like a hundred dollars worth

Vit Muller: 01:13:33

of dishes the other night.

Vit Muller: 01:13:34

You know, just glass everywhere in the living room.

Vit Muller: 01:13:37

Whose fault is that?

Vit Muller: 01:13:39

what am I gonna do?

Vit Muller: 01:13:39

send them a bill?

Vit Muller: 01:13:41

I mean, whose responsibility is it?

Vit Muller: 01:13:42

It's mine.

Vit Muller: 01:13:43

I'm waking up to my living room with glass all over the.

Vit Muller: 01:13:46

Okay, it doesn't matter who's fault I'm I gonna cake the cat.

Vit Muller: 01:13:49

I mean, they're a cat like that.

Vit Muller: 01:13:50

That's silly.

Vit Muller: 01:13:51

But we do that because we wanna assign fault, because fault makes us feel

Vit Muller: 01:13:55

right and right puts the ego in control.

Vit Muller: 01:13:57

And then ego tells us, whew, you're good man, but that you're not good.

Vit Muller: 01:14:02

Just take responsibility.

Vit Muller: 01:14:03

And I think for most of us, truly kids do that, right?

Vit Muller: 01:14:06

Because the diaper at three in the morning or the sixth time they've thrown up

Vit Muller: 01:14:10

that night, yo, it's the baby's fault.

Vit Muller: 01:14:12

But you can't blame a baby.

Vit Muller: 01:14:13

So you just learn to take responsibility and handle it.

Vit Muller: 01:14:16

Kev, that's, this has been great.

Vit Muller: 01:14:18

We've dived into some pretty deep topics here.

Vit Muller: 01:14:22

I haven't had a, you know, like a mindset coach on an interview yet.

Vit Muller: 01:14:26

I used to have another podcast called success Inspired, where I've had a

Vit Muller: 01:14:29

lot of mindset coaches like that.

Vit Muller: 01:14:31

So it's great.

Vit Muller: 01:14:32

It was great having you on, man.

Vit Muller: 01:14:33

I think this is, bit of a fresh perspective for the guys listening.

Vit Muller: 01:14:37

'cause we, a lot of times we just nerd out on the latest and great

Vit Muller: 01:14:40

of high level and talk about business and strategies and tactics.

Vit Muller: 01:14:43

But just wanted to say, I appreciate you being on and sharing a journey.

Vit Muller: 01:14:47

You had a lot of really cool stories and anecdotes, so that's been very

Vit Muller: 01:14:52

helpful, to me to comprehend even more.

Vit Muller: 01:14:55

so thank you.

Vit Muller: 01:14:56

Yeah.

Vit Muller: 01:14:56

Just wanna say thank you so much for jumping on, man.

Vit Muller: 01:14:59

for the guys that you know are, listen, listening to this

Vit Muller: 01:15:02

point, which I hope they are.

Vit Muller: 01:15:03

How can they find out more about, you know, what you do?

Vit Muller: 01:15:06

You mentioned some tools.

Vit Muller: 01:15:07

You mentioned the spark.

Vit Muller: 01:15:09

Do you wanna just

Vit Muller: 01:15:11

Coach Kevin Voisin: sure.

Vit Muller: 01:15:11

Yeah.

Vit Muller: 01:15:11

So I'll put a link to, I built a chat, GPT to walk you through a daily

Vit Muller: 01:15:15

spark that'll have you challenging your own mindset, et cetera.

Vit Muller: 01:15:18

I'll put the link to that.

Vit Muller: 01:15:19

Everybody can just have that for free.

Vit Muller: 01:15:21

You can find me at is coach Kevin on pretty much any social media.

Vit Muller: 01:15:24

and look if you want to be part of the solution in education.

Vit Muller: 01:15:29

if you want to stop saying this is horrible, and start

Vit Muller: 01:15:31

saying, this is what works.

Vit Muller: 01:15:33

And I've seen my 11-year-old now as a 9-year-old, completely frustrated

Vit Muller: 01:15:37

in a system that couldn't teach him what he really needed to know.

Vit Muller: 01:15:41

Now, be really activated and thriving.

Vit Muller: 01:15:45

yeah, tech check out Apogee Strong.

Vit Muller: 01:15:46

We have some really cool stuff, really cool ways to be the solution, whether that

Vit Muller: 01:15:50

be in your own home or in your community.

Vit Muller: 01:15:53

but yeah, I, the main thing is hey, you are a legend.

Vit Muller: 01:15:56

Like I'm a legend.

Vit Muller: 01:15:57

I'm a force of nature and I'm legend.

Vit Muller: 01:15:59

The truth is, every single person who heard me say that is also a legend, right?

Vit Muller: 01:16:03

You are one of, one in a subset of one.

Vit Muller: 01:16:06

All statistics break down in a subset of one.

Vit Muller: 01:16:09

Like you are completely unique and powerful.

Vit Muller: 01:16:11

You just have to own that and move forward.

Vit Muller: 01:16:14

Wake up, you know, okay, life knocked you on your ass.

Vit Muller: 01:16:17

Awesome.

Vit Muller: 01:16:17

Wipe the not from your nose.

Vit Muller: 01:16:18

Stand up and just take the next step.

Vit Muller: 01:16:20

and that, that is what this is all about.

Vit Muller: 01:16:23

That is the game.

Vit Muller: 01:16:24

That's what go high level's all about.

Vit Muller: 01:16:26

It's the people who are successful in go high level are just doing

Vit Muller: 01:16:29

the consistent things that work.

Vit Muller: 01:16:30

That's it.

Vit Muller: 01:16:31

And when they get knocked over it, they get up and they build

Vit Muller: 01:16:33

it a little bit better and they do the consistent things at work.

Vit Muller: 01:16:35

So, hey, I really appreciate the time.

Vit Muller: 01:16:38

Thank you for having me on.

Vit Muller: 01:16:39

I know mindset is a little bit, different for a go high level, but the truth

Vit Muller: 01:16:43

is, it's what's underneath all of the success and failure in go high level.

Vit Muller: 01:16:46

Yeah, there's the tech, but underneath that is a mindset of someone

Vit Muller: 01:16:50

trying to create value and that hasn't changed in a million years.

Vit Muller: 01:16:54

Couldn't have said it better.

Vit Muller: 01:16:55

Kev, thank you so much mate.

Vit Muller: 01:16:57

Coach Kevin Voisin: Thank you.

Vit Muller: 01:16:58

Guys, thank you so much for listening to today's

Vit Muller: 01:17:01

episode on high level Experience.

Vit Muller: 01:17:02

If you've enjoyed today's episode, then please share it with your fellow agency

Vit Muller: 01:17:06

mates and other high levelers that you think would also benefit from listening.

Vit Muller: 01:17:09

For show notes, links and extra tips to help you grow your agency

Vit Muller: 01:17:12

or your, personal, qualities.

Vit Muller: 01:17:15

please head over to high level experience.com.

Vit Muller: 01:17:17

Thank you and have a great rest of your day, everybody.