Vit Muller: 00:00:00

Where do you think most people first go wrong with email deliverability?

Matt Ratliff: 00:00:04

people in general just take email for granted.

Matt Ratliff: 00:00:06

how does my email that I'm sending to you find you Vit?

Matt Ratliff: 00:00:10

It's gonna be looking for what?

Vit Muller: 00:00:11

Let's go.

Matt Ratliff: 00:00:12

We're going deep.

Vit Muller: 00:00:13

whilst this is all like, we get into super nerd here and super

Vit Muller: 00:00:16

technical, I just want you to keep in mind like why this is important.

Matt Ratliff: 00:00:20

I'll bring this home a bit more, but let me just go into my users

Matt Ratliff: 00:00:22

and, I'm showing this to the world.

Matt Ratliff: 00:00:24

I've gotta be careful,

Vit Muller: 00:00:25

the core reason of it all is that you're trying to separate from

Vit Muller: 00:00:28

your main domain so that you trying to silo the reputation for each.

Matt Ratliff: 00:00:33

the purpose of it is to basically create what

Matt Ratliff: 00:00:35

I call tiers of isolation.

Vit Muller: 00:00:36

Can I still set up the subdomain, the same subdomain in high

Vit Muller: 00:00:40

level for sending purposes, though

Matt Ratliff: 00:00:41

Oh yeah.

Matt Ratliff: 00:00:42

You can.

Matt Ratliff: 00:00:43

it can live in both places.

Matt Ratliff: 00:00:44

No matter where you're sending from in the platform, you just gotta

Matt Ratliff: 00:00:47

make sure that the entire team knows exactly what they need to do.

Vit Muller: 00:00:55

Hello everybody.

Vit Muller: 00:00:55

Welcome to another episode on the High Level Experience Podcast.

Vit Muller: 00:00:58

Our guest today is somebody I've been meaning to chat with over a while now,

Vit Muller: 00:01:02

especially because in the high level community, anytime email deliverability

Vit Muller: 00:01:06

comes up, this guy's name always pops up.

Vit Muller: 00:01:09

He's a fellow HighLeveler who's been in the trenches both

Vit Muller: 00:01:12

using and reselling high level.

Vit Muller: 00:01:14

And before that he spent over two decades designing, securing and optimizing

Vit Muller: 00:01:20

enterprise networks for Fortune 500s.

Vit Muller: 00:01:23

These days, he's known for helping agencies, marketers, and SaaS founders

Vit Muller: 00:01:28

actually get their emails seen.

Vit Muller: 00:01:31

We're gonna be talking a lot about email setup, email deliverability, whether it's

Vit Muller: 00:01:36

working with SendGrid, Postmark, Mailgun, or building custom systems inside high

Vit Muller: 00:01:41

level, he's on a mission to simplify the complex, protect domain reputation,

Vit Muller: 00:01:46

and make sense of email performance.

Vit Muller: 00:01:50

Because let's face it, when we're trying to build something

Vit Muller: 00:01:52

for our clients, set this up.

Vit Muller: 00:01:54

It can be confusing if you're new to the game.

Vit Muller: 00:01:56

So let's dive into it.

Vit Muller: 00:01:58

Please welcome to the show Matt Ratliff from FunnelTechie

Matt Ratliff: 00:02:08

awesome.

Matt Ratliff: 00:02:08

Awesome intro.

Matt Ratliff: 00:02:09

Thank you for that.

Matt Ratliff: 00:02:10

Appreciate it.

Matt Ratliff: 00:02:10

Thanks for having me on.

Vit Muller: 00:02:12

Thank you, Matt.

Vit Muller: 00:02:12

Yeah, great having you all mate.

Vit Muller: 00:02:14

look, you and I, we've both been around long enough to see how

Vit Muller: 00:02:18

complicated email can get and, and how easily it can be overlooked for

Vit Muller: 00:02:23

somebody running high level campaigns.

Vit Muller: 00:02:25

Where do you think most people first go wrong with email deliverability?

Matt Ratliff: 00:02:29

So I, I've been doing this, specifically with high level since 2020.

Matt Ratliff: 00:02:33

And the main bulk of my audience, my customers are from high level,

Matt Ratliff: 00:02:36

so I've seen all sorts of things.

Matt Ratliff: 00:02:39

They, notoriously what I see across the board is that people in general

Matt Ratliff: 00:02:44

just take email for granted.

Matt Ratliff: 00:02:46

So they've, let's say they see high level and it's this, you know, shiny new thing

Matt Ratliff: 00:02:51

and they wanna migrate from maybe active campaign or keep to maybe save on cost.

Matt Ratliff: 00:02:56

And so right from the get go, they migrate the list, their list over,

Matt Ratliff: 00:03:00

and they forget that there are certain things they need to do ahead of time.

Matt Ratliff: 00:03:03

So they just go ahead and blast their list like they've been used to.

Matt Ratliff: 00:03:07

And that on day one is gonna just, is gonna taint the domain reputation,

Matt Ratliff: 00:03:11

it's gonna cause all sorts of issues.

Matt Ratliff: 00:03:12

And so that's only gonna compound over time.

Matt Ratliff: 00:03:15

And so it gets worse and worse.

Matt Ratliff: 00:03:16

So that by far is the number one thing, that I see across the board,

Matt Ratliff: 00:03:21

not understanding those best practices, and we can kind of dive into those.

Matt Ratliff: 00:03:24

but that's notoriously, you know, definitely the, the

Matt Ratliff: 00:03:27

number one thing that I see.

Vit Muller: 00:03:29

Yeah.

Vit Muller: 00:03:30

I'm gonna take an approach of, of beginner here.

Vit Muller: 00:03:32

I'm gonna question, this process and for the benefit of the, for you guys

Vit Muller: 00:03:36

listening, I, I have my own process, the way I set it up too, so I'd like

Vit Muller: 00:03:41

to do an unbiased review on that as well, if that's okay with you.

Matt Ratliff: 00:03:44

Yeah, Let's, let's do it.

Vit Muller: 00:03:46

but as a follow up, to what you just said, the

Vit Muller: 00:03:49

cost saving can be an appeal.

Matt Ratliff: 00:03:51

Yeah.

Vit Muller: 00:03:52

And high level high.

Vit Muller: 00:03:53

High level is amazing with being all in one.

Vit Muller: 00:03:55

So the appeal is, let's cut those extra expenses.

Vit Muller: 00:04:00

Totally valid reason to do that.

Vit Muller: 00:04:03

but can you explain technically what happens when you do that and the

Vit Muller: 00:04:06

considerations you need to take in place?

Vit Muller: 00:04:09

Because, like you said, this, is a common thing and I, I even have sometimes clients

Vit Muller: 00:04:14

sign up on our white-label of SaaS.

Vit Muller: 00:04:17

And whilst we send them all the information about this and we inform

Vit Muller: 00:04:20

them, you know, Hey, before you start any emails, there's a bit of a process.

Vit Muller: 00:04:24

Sometimes they skip it, and they just go and they blast and then they

Vit Muller: 00:04:27

wonder, Hey, your system is crap.

Vit Muller: 00:04:29

We're just landing in a, in spam.

Matt Ratliff: 00:04:31

yeah.

Matt Ratliff: 00:04:32

okay.

Matt Ratliff: 00:04:32

Let me give you and everyone else kind of the recipe.

Matt Ratliff: 00:04:36

I am, I'm an open book, so I'm just gonna give it to you.

Matt Ratliff: 00:04:38

what happens?

Matt Ratliff: 00:04:39

in the very beginning, when you come over into high level, of course

Matt Ratliff: 00:04:42

you're gonna do the onboarding.

Matt Ratliff: 00:04:44

you're gonna probably initially start off, off with using lead

Matt Ratliff: 00:04:46

connector email, and that's fine.

Matt Ratliff: 00:04:48

I've got.

Matt Ratliff: 00:04:49

Pros and cons on related to lead connector email.

Matt Ratliff: 00:04:52

I would rather people go in their own direction, maybe use mail gun, but

Matt Ratliff: 00:04:55

that's from a tech guy's perspective.

Matt Ratliff: 00:04:57

Using mail gun directly gives me a ton of logs and I've got access to

Matt Ratliff: 00:05:01

mail gun's support in case I ever need them to do something for me.

Matt Ratliff: 00:05:05

And it's very quick, it's easy.

Matt Ratliff: 00:05:06

Lead to connector email, is still good.

Matt Ratliff: 00:05:09

So you can actually have really the best, email deliverability of any

Matt Ratliff: 00:05:13

other platform if you do things right.

Matt Ratliff: 00:05:16

but if you were my client, I would push you into mail gun.

Matt Ratliff: 00:05:18

That's one thing.

Matt Ratliff: 00:05:20

When you onboard, they're all gonna walk you through these

Matt Ratliff: 00:05:22

steps of getting, all the di the different authentication records.

Matt Ratliff: 00:05:25

So that's gonna be SPF, DKIM and DMARC.

Matt Ratliff: 00:05:28

So from the get go, you're gonna have those, dial it in.

Matt Ratliff: 00:05:31

So we can check that offer list.

Matt Ratliff: 00:05:33

The next thing, let's take it from the perspective of your brand new business.

Matt Ratliff: 00:05:37

You don't have a list.

Matt Ratliff: 00:05:39

So now how are you gonna get your contacts?

Matt Ratliff: 00:05:41

Well, you're gonna be doing some, maybe some, Facebook ads, some organic social

Matt Ratliff: 00:05:45

type stuff, and you're gonna basically influence people to come your way.

Matt Ratliff: 00:05:49

And so that's how you're gonna grab their attention and they're gonna

Matt Ratliff: 00:05:52

opt in and things should roll into a, a good cadence of sending an email.

Matt Ratliff: 00:05:57

the one thing over time is that, let's say that you're building this list,

Matt Ratliff: 00:06:00

and let's say that you've done a really amazing job and you continue to build it

Matt Ratliff: 00:06:04

up and you're up to maybe 5,000 contacts.

Matt Ratliff: 00:06:07

And this is just a hypothetical.

Matt Ratliff: 00:06:09

You continue to send bulk email every week, but then all of a sudden you notice

Matt Ratliff: 00:06:13

that your open rates begin to decline.

Matt Ratliff: 00:06:16

And so.

Matt Ratliff: 00:06:17

That's one thing that we've gotta watch out for.

Matt Ratliff: 00:06:20

predominantly now I think it's different within Australia for some reason.

Matt Ratliff: 00:06:23

I've noticed that a lot of my Australian cl clients, they've got a lot of

Matt Ratliff: 00:06:26

Microsoft contacts instead of Google.

Matt Ratliff: 00:06:29

I don't know if that's the case with you, but here in the States, I noticed

Matt Ratliff: 00:06:32

that you know, the biggest mailbox provider that's on our list are Gmail

Matt Ratliff: 00:06:36

contacts or those with Google Workspace.

Matt Ratliff: 00:06:39

One thing that Google does is that if I mark you as spam, Google's not

Matt Ratliff: 00:06:44

gonna provide that through a feedback loop mechanism in any sort of way.

Matt Ratliff: 00:06:48

So you and I, we're not gonna know that this person marks you a spam.

Matt Ratliff: 00:06:52

So they still appear active on our list, and so that's a negative signal.

Matt Ratliff: 00:06:58

So over time, that begins to compound.

Matt Ratliff: 00:07:01

And then, people kind of go through different things where you and I as

Matt Ratliff: 00:07:04

a marketer, we continue to send email out our messaging, might resonate

Matt Ratliff: 00:07:09

with them for a time, but then they become sort of fatigued with the

Matt Ratliff: 00:07:12

messaging and so they disengage with us.

Matt Ratliff: 00:07:14

They still see the emails, but they're not opening.

Matt Ratliff: 00:07:17

They might instantly delete it.

Matt Ratliff: 00:07:18

And so that's a neg, another negative signal.

Matt Ratliff: 00:07:21

And so predominantly what we need to be able to see is that we need to see

Matt Ratliff: 00:07:24

who have been disengaging with this.

Matt Ratliff: 00:07:26

And so I've built a tool that kind of gives us that clarity,

Matt Ratliff: 00:07:30

which we can dive more into.

Matt Ratliff: 00:07:32

But that's gonna be the natural cadence and the natural decline of your list.

Matt Ratliff: 00:07:36

We need to watch out for those that basically I've

Matt Ratliff: 00:07:38

stopped opening our messages.

Matt Ratliff: 00:07:40

from a deliverability context, the opening event is still king and there's

Matt Ratliff: 00:07:46

gonna be some applications, some email programs where maybe they're

Matt Ratliff: 00:07:50

blocking the open pixel entirely.

Matt Ratliff: 00:07:53

That's true.

Matt Ratliff: 00:07:54

but I don't see that across the board.

Matt Ratliff: 00:07:57

There's some ways to, to navigate that system, which we can dive

Matt Ratliff: 00:08:00

into, and that's a part of my system that I'd like to discuss with you.

Matt Ratliff: 00:08:03

But, that's the issue.

Matt Ratliff: 00:08:05

Has your email list declines?

Matt Ratliff: 00:08:06

People don't know what to do.

Matt Ratliff: 00:08:09

They're, they, they're seeing that at one point they're opens where, let's see,

Matt Ratliff: 00:08:12

above 50% and now it's in the twenties.

Matt Ratliff: 00:08:15

So once you're kind of at that level, then you know that across the board there's

Matt Ratliff: 00:08:19

a lot of spam, emails, landing and spam.

Matt Ratliff: 00:08:22

So that's, that's a, that's a big, issue for sure.

Vit Muller: 00:08:26

When it comes to email deliverability, there's

Vit Muller: 00:08:29

kinda like two things, right?

Vit Muller: 00:08:30

There's the, the technical setup, which you've alluded to with, DNS records,

Vit Muller: 00:08:36

and then there's the behavioral and, and the actual content and what you send out

Vit Muller: 00:08:40

and is it relevant and, and all that.

Matt Ratliff: 00:08:43

Yeah.

Vit Muller: 00:08:44

it kind of feels like, you know, that first bit,

Vit Muller: 00:08:46

the technical is where you start.

Vit Muller: 00:08:48

what I like about high level and we're more focused on SaaS, in, in my view,

Vit Muller: 00:08:54

like in, sorry, on my end, we resell high level and their brands than from the pack.

Vit Muller: 00:08:59

And so my focus is our customers is, you know, educating them how they can use it.

Vit Muller: 00:09:05

and then do you know different workshops and webinars with them?

Vit Muller: 00:09:08

And, you know, we also have upsource for services.

Vit Muller: 00:09:10

So if they want to, we do set up for them, but not everybody does.

Vit Muller: 00:09:14

So in my view, the way I've been educating my customers is

Vit Muller: 00:09:17

trying to keep it in the app.

Vit Muller: 00:09:18

So like, case set up your LC Email, which we both know on

Vit Muller: 00:09:21

the backend really is mail gun.

Matt Ratliff: 00:09:23

Mail Gun.

Vit Muller: 00:09:24

But there is, limitations that you've mentioned.

Vit Muller: 00:09:27

Just like when I spoke to Kristen Rushman and another really good, email expert

Vit Muller: 00:09:32

in the community, in HL community.

Vit Muller: 00:09:34

She says the same thing that, she prefers to have mail gun

Vit Muller: 00:09:38

directly because it gives her more.

Vit Muller: 00:09:40

and that's a totally valid reason.

Vit Muller: 00:09:43

What I'm curious, it's like where do you, when you find the right

Vit Muller: 00:09:47

balance with the ease of use.

Vit Muller: 00:09:48

Do you know what I mean?

Vit Muller: 00:09:49

Because like when you go

Matt Ratliff: 00:09:50

of onboarding,

Vit Muller: 00:09:51

Yeah.

Vit Muller: 00:09:52

Especially when it comes to those clients that are not technical at all.

Vit Muller: 00:09:56

if in my view, like if I send 'em to mail guy, like, hey, you need to do your own m

Vit Muller: 00:10:00

and all that, that just seems even more.

Vit Muller: 00:10:04

But it'd be interesting to see, your system.

Vit Muller: 00:10:06

But I was thinking maybe before, before we do that, what if I show you my process

Vit Muller: 00:10:15

and you can tell me what you think?

Vit Muller: 00:10:16

It might be useful for the clients.

Vit Muller: 00:10:17

I'm not saying it's perfect.

Vit Muller: 00:10:19

I'm not saying it's wrong either.

Vit Muller: 00:10:20

I, I'm, I'm totally unbiased here, but let me share my screen.

Matt Ratliff: 00:10:24

Yeah.

Vit Muller: 00:10:25

all right, here we go.

Vit Muller: 00:10:26

Okay, so I've prepared my screens earlier for this.

Vit Muller: 00:10:29

so what I have is where I start is I've got a spreadsheet, which helps me

Vit Muller: 00:10:34

when I get a client, they got a domain.

Vit Muller: 00:10:36

If they have a domain, that's whole, that's a whole nother thing, right?

Vit Muller: 00:10:39

if they come across and they're like, Jimmy Bob Plum at gmail com,

Vit Muller: 00:10:43

then straightaway I would be, I'd be pushing them to, Hey, you need to, you

Vit Muller: 00:10:48

need to have a go Google workspace.

Vit Muller: 00:10:50

If they don't even have a website, then it'll be like, okay, well you need

Vit Muller: 00:10:52

to buy a, you need to buy a domain.

Vit Muller: 00:10:53

And then if you do have that domain, let's get you on CloudFlare.

Vit Muller: 00:10:57

it's gonna be easier to manage the DNS, in, in high level for all the records,

Vit Muller: 00:11:02

and then I pushing 'em to workspace.

Vit Muller: 00:11:04

But let's say they have that.

Vit Muller: 00:11:05

So then what I do is, and it's just, I'm just showing you like

Vit Muller: 00:11:09

a little, you guys welcome to, you know, copy this if you want.

Vit Muller: 00:11:12

But this is just a simple way for me to generate all the different

Vit Muller: 00:11:16

subdomains that I need because, so this is where I would put their domain.

Vit Muller: 00:11:20

let's go Billy bob, billy bob's plumping com.

Vit Muller: 00:11:23

All right, that would automatically update the, here it's just a simple formulas.

Vit Muller: 00:11:28

Now, the reason I've got all these subdomains is because.

Vit Muller: 00:11:32

I like to set them up that way in, and I, and I usually set up for my

Vit Muller: 00:11:36

clients, like I said, lc email as well.

Vit Muller: 00:11:40

so I just go in the subaccount and I do have a default, domain on the agency

Vit Muller: 00:11:45

level that the Subaccounts can use initially, like from the very get go.

Vit Muller: 00:11:51

And what I've done is I just purchased a separate domain, so

Vit Muller: 00:11:54

I've got standoutfromthepack.com,

Matt Ratliff: 00:11:56

Yeah.

Vit Muller: 00:11:57

my main agency domain, and then I purchased another one, which is

Vit Muller: 00:12:02

very similar looking as a burner domain that sub accounts can use as a sending

Vit Muller: 00:12:07

subdomain, but on, it's only meant to be like for those first few days and that's

Vit Muller: 00:12:12

only if they do it ever send anything.

Vit Muller: 00:12:15

so that's what normally shows there initially, but right now it's changed.

Vit Muller: 00:12:18

So this is the sub account here is for this actual podcast that you're

Vit Muller: 00:12:21

listening to, highlevelexperience.com.

Vit Muller: 00:12:23

So what I do is I set up dedicated subdomains and you

Vit Muller: 00:12:27

can see there's quite a few.

Matt Ratliff: 00:12:28

Mm-hmm.

Vit Muller: 00:12:29

There is a lc dot, there's a cal dot mtg dot notifications.

Vit Muller: 00:12:34

Do "otp." "payments.", r"reply." Actually, this is not even a full, full list.

Vit Muller: 00:12:41

actually do more.

Vit Muller: 00:12:43

so this is what, what I would normally do.

Vit Muller: 00:12:45

I would also do "wkf", "wkf2", and "wkf3".

Vit Muller: 00:12:50

So these are all those subdomains, yeah, that you got that I'm, I'm

Vit Muller: 00:12:53

mentioning here if you guys are not, not seeing this visually.

Vit Muller: 00:12:56

so the reason I do this is because of this domain configuration.

Vit Muller: 00:13:03

and the way I understand this and the way I've done my research is that

Vit Muller: 00:13:07

this kind of spreads the risk so that, you know, calendar domain means any

Vit Muller: 00:13:11

notification related to calendar events like reminders will be sent on behalf

Vit Muller: 00:13:16

of the "cal." in this case, Kyle dot high level experience.com, SAP domain.

Matt Ratliff: 00:13:22

Yep.

Vit Muller: 00:13:22

Anything to do with payments and such, and so now with workflows, I do

Vit Muller: 00:13:27

have a different process with workflows.

Vit Muller: 00:13:29

I actually set up three.

Vit Muller: 00:13:31

You can't see it in this case, but, I, this is where I would do the "wkf",

Vit Muller: 00:13:34

"wkf2", "wkf3" because that's generally where most of the emails are going

Vit Muller: 00:13:39

through for sending, and the way this works is it, it goes one for one for one.

Vit Muller: 00:13:47

So one contact might get it sent through that one, another contact through a

Vit Muller: 00:13:52

different one, and then the third contact will get it through the third one, and

Vit Muller: 00:13:56

then it goes back to the first one.

Vit Muller: 00:13:57

It's just, I always thought it just makes it spreads, spreads the risk.

Vit Muller: 00:14:02

so that's, that's my setup.

Vit Muller: 00:14:03

the only other thing aside from setting up these subdomains and

Vit Muller: 00:14:08

setting up a default headers is I, do the postmaster for Google.

Matt Ratliff: 00:14:15

Yep.

Vit Muller: 00:14:16

And on Google Workspace, I set up the Dqm record because that

Vit Muller: 00:14:21

doesn't come naturally like by default.

Matt Ratliff: 00:14:24

Yep.

Vit Muller: 00:14:25

That's my setup, technical setup.

Matt Ratliff: 00:14:27

Yeah.

Matt Ratliff: 00:14:28

most people miss the DKIM part with Google Workspace, by the way.

Matt Ratliff: 00:14:31

And so it's good that you've got that baked in.

Matt Ratliff: 00:14:32

So a lot of people miss it.

Matt Ratliff: 00:14:33

And just for the audience, the DKIM key, or what's called the domain key,

Matt Ratliff: 00:14:38

that is what the reputation of the domain gets added from or added to.

Matt Ratliff: 00:14:42

So whatever the DKIM domain is, is what the reputation will

Matt Ratliff: 00:14:46

be, built upon and, stacked.

Matt Ratliff: 00:14:49

and it's really the most important record even over DMARC gives us, you know, that

Matt Ratliff: 00:14:53

extra bit of security so that, if you didn't have your DAC policies dialed

Matt Ratliff: 00:14:57

in, then I could spoof you very easily.

Matt Ratliff: 00:15:00

but, the DAC is kind of the, the security lid on the security jar, right?

Matt Ratliff: 00:15:04

It caps everything on, everything's tight.

Matt Ratliff: 00:15:06

That's the final piece.

Matt Ratliff: 00:15:08

but the DKIM part the most,

Vit Muller: 00:15:10

Definitely.

Vit Muller: 00:15:10

Yeah.

Vit Muller: 00:15:11

I actually want to, pick your brain on DMARC.

Vit Muller: 00:15:13

'cause that's an area that definitely deserves a lot more.

Vit Muller: 00:15:16

before we dive into that, I was just gonna show the guys, 'cause

Vit Muller: 00:15:18

I'm a big fan of helping out.

Matt Ratliff: 00:15:20

Mm-hmm.

Vit Muller: 00:15:21

I only know where, where that is in Google Workspace.

Vit Muller: 00:15:24

I've never, I always drive all my customers to Google Workspace, so that's

Vit Muller: 00:15:27

the only place I know where that is.

Vit Muller: 00:15:29

it's just because, I dunno, it's easy.

Vit Muller: 00:15:31

I've got a mate of mine who is in a IT security space and he's very advanced

Vit Muller: 00:15:34

and he's now you gotta go Microsoft.

Vit Muller: 00:15:36

He has a lot more permission control and all that.

Vit Muller: 00:15:38

So I don't know.

Vit Muller: 00:15:39

but I, I,

Matt Ratliff: 00:15:41

with that, but that's just my 2 cents.

Vit Muller: 00:15:43

yeah.

Vit Muller: 00:15:44

So guys, if you just saw my setup and you're like, Hey, well this is cool.

Vit Muller: 00:15:47

Like maybe you're doing this to the same extent and maybe

Vit Muller: 00:15:49

you're not and you want to.

Vit Muller: 00:15:50

Fill the gaps.

Vit Muller: 00:15:52

like we just talked, DKIM record is something that's not, it's

Vit Muller: 00:15:56

not default as part of the setup.

Vit Muller: 00:15:58

Even if you host your domain with, with Google Workspace for your email, Google

Vit Muller: 00:16:04

will only ask, like, it's super easy if you have it on like CloudFlare for

Vit Muller: 00:16:07

example, because you just, Google picks it up and it'll push those new records

Vit Muller: 00:16:11

over there, but it will not include dig.

Vit Muller: 00:16:13

I'm not, I'm always been like puzzled by it.

Vit Muller: 00:16:16

I'm not sure why.

Vit Muller: 00:16:16

That's an interesting que I don't know if you know why, why

Vit Muller: 00:16:20

they don't do it by default.

Matt Ratliff: 00:16:21

I, I don't know why they do it by default.

Matt Ratliff: 00:16:23

I don't know if they're giving us the ability to change the selector.

Matt Ratliff: 00:16:25

There's a reason for it, for them.

Matt Ratliff: 00:16:27

I'm not quite sure where they don't do it from the get go, but yeah.

Vit Muller: 00:16:30

So guys, so if you go to Google Workspace account, you

Vit Muller: 00:16:33

just go head over to apps and then click on Google Workspace and then.

Vit Muller: 00:16:38

Select the Gmail one.

Vit Muller: 00:16:39

I actually recommend you pin it afterwards 'cause it might be something

Vit Muller: 00:16:43

that you might go quite frequently to.

Vit Muller: 00:16:45

So you hit the Gmail.

Vit Muller: 00:16:47

Just give it a second.

Vit Muller: 00:16:49

It's gonna take you to this screen.

Vit Muller: 00:16:51

And then what you need to click on is this authenticate, authenticate email.

Vit Muller: 00:16:56

I'm just gonna, just one second.

Vit Muller: 00:16:57

I'm just gonna hide the records before I show you.

Vit Muller: 00:17:00

so I'm gonna click on that thing and then I'll show you.

Vit Muller: 00:17:05

here we go.

Matt Ratliff: 00:17:06

And those records, just so you know, those are public

Matt Ratliff: 00:17:08

records, so it's okay that if you did share it would be okay, but,

Matt Ratliff: 00:17:12

it's all, yeah, it's all public.

Matt Ratliff: 00:17:13

So yeah.

Matt Ratliff: 00:17:13

It's okay to expose what you've got 'cause I, it's very easy to look up.

Vit Muller: 00:17:18

Okay.

Vit Muller: 00:17:19

Alright.

Vit Muller: 00:17:19

Well,

Matt Ratliff: 00:17:19

Just, just so you're aware,

Vit Muller: 00:17:21

yeah, that

Matt Ratliff: 00:17:23

the the cool the cool thing is that once our, the DKIM key

Matt Ratliff: 00:17:27

is turned on, it's an RSA key token.

Matt Ratliff: 00:17:29

So whenever you go into, so let's say that you've generated the record, you've

Matt Ratliff: 00:17:32

added it, and then now you've clicked the start button, which you could go

Matt Ratliff: 00:17:36

over and then you send an email to me.

Matt Ratliff: 00:17:38

Then there is an RSA key that's created a, a private key.

Matt Ratliff: 00:17:43

so that of course is just inside the email envelope.

Matt Ratliff: 00:17:45

So that's a different story.

Vit Muller: 00:17:47

Mm-hmm.

Vit Muller: 00:17:49

Okay.

Vit Muller: 00:17:49

Yeah, we can go through that too.

Vit Muller: 00:17:50

so what are you guys seeing here now is basically I, I went that extra step

Vit Muller: 00:17:54

and I clicked on the authentication.

Vit Muller: 00:17:56

and then it takes me here.

Vit Muller: 00:17:57

Now I've got a couple of different domains hosted with my Google

Vit Muller: 00:18:00

workspace for different emails.

Vit Muller: 00:18:01

'cause I'm a big fan of having just one inbox for all my businesses.

Vit Muller: 00:18:05

but once you do that, then there's gonna be like a button to generate

Vit Muller: 00:18:08

a record initially be like blank.

Vit Muller: 00:18:11

And then Google will generate that record for you.

Vit Muller: 00:18:13

So you're gonna get a TXT record.

Vit Muller: 00:18:15

Which is this to Google do domain key, and then the text record value,

Vit Muller: 00:18:20

which is just a long string code.

Vit Muller: 00:18:22

And that's something that you just copy over and put into

Vit Muller: 00:18:24

your DNS, let's say CloudFlare.

Vit Muller: 00:18:27

And then you just hit, start authenticating.

Vit Muller: 00:18:30

And that's how I've ever been doing.

Vit Muller: 00:18:31

I've never done anything else than that.

Matt Ratliff: 00:18:33

Yep.

Vit Muller: 00:18:34

yeah.

Vit Muller: 00:18:34

So where, from here, where do we go from here, Matt?

Matt Ratliff: 00:18:37

Well, okay, so we've got that.

Matt Ratliff: 00:18:39

SPF is a part of it.

Matt Ratliff: 00:18:40

I believe that they don't, doesn't Google workspace give you the SPF record?

Matt Ratliff: 00:18:43

So I think they're,

Matt Ratliff: 00:18:44

um, showing you

Vit Muller: 00:18:45

through once you're authenticating the Yes.

Matt Ratliff: 00:18:48

So now if you want to, let's talk about DMARC

Matt Ratliff: 00:18:50

'cause she mentioned that.

Matt Ratliff: 00:18:50

So that would be the last record as far as, as a part of the foundation.

Vit Muller: 00:18:55

Mm-hmm.

Matt Ratliff: 00:18:55

do you have a record that you wanna show can go

Vit Muller: 00:18:58

show you the, yes.

Vit Muller: 00:18:59

I can show you.

Vit Muller: 00:19:01

just one second.

Vit Muller: 00:19:03

It's just from this sub account.

Matt Ratliff: 00:19:05

We can do that.

Vit Muller: 00:19:06

yeah.

Vit Muller: 00:19:06

So let's go with the LC High Level experience.

Matt Ratliff: 00:19:10

let's talk about high level experience.com.

Matt Ratliff: 00:19:13

So if we, if we just took the organizational domain, put it inside

Matt Ratliff: 00:19:16

a Google workspace, we've gone in, we've created the SPF record,

Matt Ratliff: 00:19:19

we've got, got the, domain key in place, and now DMARC needs to be

Matt Ratliff: 00:19:23

added to the organizational domain.

Matt Ratliff: 00:19:25

So the root level.

Matt Ratliff: 00:19:27

And so what that means is that, it's also gonna be a TXT record.

Matt Ratliff: 00:19:31

it's going to.

Matt Ratliff: 00:19:32

The host portion.

Matt Ratliff: 00:19:33

We, we may, if you've got a host, if you've got a actual DNS

Matt Ratliff: 00:19:36

record available, we can show

Vit Muller: 00:19:38

I'm pulling up, I'm pulling up my

Matt Ratliff: 00:19:39

Oh, you are?

Matt Ratliff: 00:19:39

Okay, good.

Matt Ratliff: 00:19:40

Yeah.

Matt Ratliff: 00:19:40

And we'll talk through it.

Matt Ratliff: 00:19:42

And for the audience, we, so we're gonna add or show what it takes to,

Matt Ratliff: 00:19:45

do a proper, DMARC record for the root domain, but there also needs to be

Matt Ratliff: 00:19:50

one specifically for each subdomain that you, that you create for email.

Matt Ratliff: 00:19:54

So we need one for every one of them, ideally.

Matt Ratliff: 00:19:58

Yeah.

Vit Muller: 00:19:59

Interesting.

Vit Muller: 00:19:59

Okay, let's dive into that.

Vit Muller: 00:20:01

Now.

Vit Muller: 00:20:01

I don't know if I wanna show all the records, if they are public or not.

Vit Muller: 00:20:05

Is there any particular record I shouldn't show?

Matt Ratliff: 00:20:07

no, I mean, it's all, it's all publicly available, it's all fine.

Vit Muller: 00:20:11

Okay, let's have a look

Matt Ratliff: 00:20:12

Yep.

Matt Ratliff: 00:20:13

Okay.

Vit Muller: 00:20:13

I'm just gonna authenticate Well, I'm doing that.

Vit Muller: 00:20:17

What's your take on CloudFlare?

Matt Ratliff: 00:20:18

I would recommend everyone use it, just because it

Matt Ratliff: 00:20:21

gives us, it, it's very quick.

Matt Ratliff: 00:20:22

So there's, data centers all over the world and so the replication of

Matt Ratliff: 00:20:27

any changes happens fairly quickly.

Matt Ratliff: 00:20:29

Even if you've got a, time to live, set differently.

Matt Ratliff: 00:20:32

Those updates, happen underneath that time to live usually.

Vit Muller: 00:20:36

And it's an interesting one because everything you just said makes

Vit Muller: 00:20:39

total sense, yet they just had that like, massive thing that happened like

Vit Muller: 00:20:42

towards the end of last year, right?

Vit Muller: 00:20:44

That,

Matt Ratliff: 00:20:44

Yeah.

Matt Ratliff: 00:20:45

You know?

Matt Ratliff: 00:20:45

Yeah.

Matt Ratliff: 00:20:46

It's tech things are gonna happen.

Matt Ratliff: 00:20:47

Yeah.

Matt Ratliff: 00:20:48

It's unfortunate.

Matt Ratliff: 00:20:48

But yeah, everyone I think should definitely use CloudFlare and yes, there

Matt Ratliff: 00:20:52

will be things that happen, but you know, it's an unfortunate trade off.

Matt Ratliff: 00:20:55

Mm-hmm.

Vit Muller: 00:20:57

Yeah.

Vit Muller: 00:20:57

alright, so what you're seeing here, guys, is just a bunch of, some domains

Vit Muller: 00:21:00

that I've got, oh, sorry, domains, that I've got for different businesses.

Vit Muller: 00:21:04

And I also have a, cold email infrastructure set up, which is why you

Vit Muller: 00:21:08

can see all these variations of, stand out from the pack today systems and all that.

Vit Muller: 00:21:13

I'm not sure if you're into cold email, Matt, but

Matt Ratliff: 00:21:17

I, yeah, I, I know how to run that beast.

Matt Ratliff: 00:21:20

yeah,

Vit Muller: 00:21:21

all right, so let's go to the high level experience.

Vit Muller: 00:21:23

So there was one there and this is the main one.

Vit Muller: 00:21:26

Alright, so high level experience.com.

Vit Muller: 00:21:28

by the way, this guy, this is CloudFlare that I'm, that I'm in right now.

Vit Muller: 00:21:31

So CloudFlare is, we already mentioned.

Vit Muller: 00:21:33

it's a CDN, it's CDN.

Vit Muller: 00:21:35

It's, it's free to set up and,

Matt Ratliff: 00:21:37

yeah.

Matt Ratliff: 00:21:38

It's free.

Matt Ratliff: 00:21:38

Yeah.

Matt Ratliff: 00:21:39

A lot of security fe feature built in.

Vit Muller: 00:21:41

yeah, and high level has a direct, direct connect feature

Vit Muller: 00:21:45

with, with CloudFlare and GoDaddy.

Vit Muller: 00:21:46

So those two are like, makes it super easy when you b when you set up sub accounts

Vit Muller: 00:21:51

at scale, it just pushes the data across.

Vit Muller: 00:21:53

Well, I'm just gonna go into the DNS records, for the high level experience.

Vit Muller: 00:21:58

So you asked me about, DMARC.

Vit Muller: 00:22:00

Okay, so let's type in DMARC.

Vit Muller: 00:22:03

so these are my DMARC records.

Matt Ratliff: 00:22:05

Okay, so let's stop right there just for a moment.

Matt Ratliff: 00:22:08

as you can see on the screen here, there's an underscore DMARC and nothing after it.

Matt Ratliff: 00:22:13

If you see that, we know that that's the record that's gonna be attached to

Matt Ratliff: 00:22:16

the root domain or the organizational domain for any DMARC record that has

Matt Ratliff: 00:22:20

dot, and then a na name after it.

Matt Ratliff: 00:22:23

The dot, name will be the D the subdomain DMARC policy.

Matt Ratliff: 00:22:27

So it's good that you've got those DMARC um, set, settings for the subdomains.

Matt Ratliff: 00:22:31

let's go into the root domain first or the root.

Matt Ratliff: 00:22:34

DMARC.

Matt Ratliff: 00:22:35

Let's edit that one.

Matt Ratliff: 00:22:36

Okay.

Matt Ratliff: 00:22:37

okay, this is very important and not that anyone would mess it up, but it happens.

Matt Ratliff: 00:22:42

So "v=dmarc1.

Matt Ratliff: 00:22:44

So notice that it's all in capital letters.

Matt Ratliff: 00:22:46

So the RFC standard for DAC states that we have to capitalize

Matt Ratliff: 00:22:50

it, which seems kind of odd.

Matt Ratliff: 00:22:52

It's just DNS, but the RFC specs stated, so we've gotta capitalize it and it's

Matt Ratliff: 00:22:57

gonna be a semicolon and we could put a space after it, but we don't have to.

Matt Ratliff: 00:23:02

But, the next tag that comes right after it has to be the policy.

Matt Ratliff: 00:23:06

So it's DM a C, and then the policy.

Matt Ratliff: 00:23:09

And the policy can be none.

Matt Ratliff: 00:23:10

It could be quarantine or it can be reject.

Matt Ratliff: 00:23:13

Now I want to steer everyone to go in into the reject route, but

Matt Ratliff: 00:23:17

there's some caveats to it when you're talking about the root domain.

Matt Ratliff: 00:23:22

you know, if I came in and I was helping you, I would want to understand every

Matt Ratliff: 00:23:26

platform that has the capability to send email on your root domain's behalf.

Matt Ratliff: 00:23:31

And so we would go through that and we will figure it out and we would check off

Matt Ratliff: 00:23:34

every one of them so that I know so that, I'm gonna check each one of those entities

Matt Ratliff: 00:23:39

to make sure they've got proper SPF dialed in and DMARC, or I'm sorry, DKIM, for the

Matt Ratliff: 00:23:44

domain key, if all of those come back and we can answer yes to all of those that

Matt Ratliff: 00:23:49

are all in place, then this policy could change to reject and that's gonna help us.

Matt Ratliff: 00:23:55

but for the mass majority of us to play it safe, we wanna keep it none until,

Matt Ratliff: 00:24:00

you know, for sure that we can change it.

Matt Ratliff: 00:24:02

But it goes hand in hand with SPF and DKIM.

Matt Ratliff: 00:24:04

So just remember that.

Matt Ratliff: 00:24:06

The next tag that he's got is the RUA tag.

Matt Ratliff: 00:24:08

It's the, aggregation report.

Matt Ratliff: 00:24:10

And so anytime that you send an email out to a, a mailbox provider, 24 hours

Matt Ratliff: 00:24:16

later, the mailbox provider is gonna send a report back to Vit about, where

Matt Ratliff: 00:24:21

those emails landed and what happened.

Matt Ratliff: 00:24:23

And so it's gonna show us if we got some sort of DMARC reporting tool that

Matt Ratliff: 00:24:27

we can go in and, and see those reports the mailbox providers are sending back.

Matt Ratliff: 00:24:31

Now we can say, oh, this email came from a source that, either I gave permission to

Matt Ratliff: 00:24:36

send email to, or maybe it's an eyeopener.

Matt Ratliff: 00:24:39

Maybe you're like, well, email shouldn't be sending from this platform.

Matt Ratliff: 00:24:44

maybe I need to go in and investigate.

Matt Ratliff: 00:24:45

So it's really important to have a DMARC reader, for where these reports are going.

Matt Ratliff: 00:24:51

And Demartian is where you've got those set, so that's good.

Matt Ratliff: 00:24:54

The Mel two lines are fine.

Matt Ratliff: 00:24:56

the RUF, so that's a for, so the RUF, this right here, I can't really highlight it,

Matt Ratliff: 00:25:02

but, yeah, so that's the forensics piece.

Matt Ratliff: 00:25:05

it gives you a lot more, gives you a lot more information, but.

Matt Ratliff: 00:25:09

It's sad.

Matt Ratliff: 00:25:10

the mailbox providers typically don't honor the RUF tag, even though it's there.

Matt Ratliff: 00:25:14

That's something.

Matt Ratliff: 00:25:15

So I am a part of, and I, the engineering, what is it called?

Matt Ratliff: 00:25:19

The Internet Engineering Task Force.

Matt Ratliff: 00:25:21

And there's lots of things in that group, the working groups for the

Matt Ratliff: 00:25:24

different, for, for DARC, for example.

Matt Ratliff: 00:25:27

And I'm inside of their email chain and I see the communication,

Matt Ratliff: 00:25:30

the people that literally built DMARC, they'll talk about it.

Matt Ratliff: 00:25:34

And so notoriously across the board, the mailbox providers tend to ignore it.

Matt Ratliff: 00:25:38

We don't really know why, but we suspect it's because of the amount

Matt Ratliff: 00:25:41

of data they'd have to store.

Matt Ratliff: 00:25:43

And so that could be a part of it.

Matt Ratliff: 00:25:45

And so even though we've got a tag for it, we'll probably never really

Matt Ratliff: 00:25:48

see any forensics information.

Matt Ratliff: 00:25:51

So the next line, the fo, is the failure option.

Matt Ratliff: 00:25:55

And typically this is defaulted to zero.

Matt Ratliff: 00:25:58

And I'm like you, I like changing it to one because now I want it

Matt Ratliff: 00:26:02

to be, I want to get some sort of, report based upon whether SPF or

Matt Ratliff: 00:26:08

DKIM, if there's a failure on either side, misalignment on the domain.

Matt Ratliff: 00:26:13

So I wanna see that.

Vit Muller: 00:26:15

So if it was zero, what would happen?

Matt Ratliff: 00:26:18

so well, it's gonna say, well, both SPF and

Matt Ratliff: 00:26:22

DKIM have to be misaligned in order to get a failure report.

Matt Ratliff: 00:26:27

A failure option.

Matt Ratliff: 00:26:28

So if you set it to one, then now it's looking at either one of those

Matt Ratliff: 00:26:32

two sides, and I want to see that.

Matt Ratliff: 00:26:34

So that's a best practice.

Vit Muller: 00:26:35

Okay.

Vit Muller: 00:26:36

Good.

Matt Ratliff: 00:26:36

Yeah.

Matt Ratliff: 00:26:37

the next one right here, you could actually, A SPF.

Matt Ratliff: 00:26:39

So this is, so the, a portion of this record, stands for alignment.

Matt Ratliff: 00:26:44

And SPF is the center policy framework.

Matt Ratliff: 00:26:47

And it's already set by default to relaxed.

Matt Ratliff: 00:26:49

You've got equals R it's relaxed.

Matt Ratliff: 00:26:52

You could set it true to strict, but that's a different,

Matt Ratliff: 00:26:55

that's an advanced set up.

Matt Ratliff: 00:26:57

So again, you'd have to know what you're doing before you set it to strict mode.

Matt Ratliff: 00:27:01

And then there's another one, adkim again, we're looking for alignment for

Matt Ratliff: 00:27:05

the domain key field and that, that is also set to relaxed by default.

Matt Ratliff: 00:27:10

yeah,

Vit Muller: 00:27:11

something that I should have like this,

Matt Ratliff: 00:27:13

you could, so I like to see it in practice, but you could

Matt Ratliff: 00:27:16

effectively remove both of those in.

Matt Ratliff: 00:27:18

You're achieving the same theme 'cause you're both set to relax by default.

Vit Muller: 00:27:22

'cause it doesn't mean anything 'cause it's relaxed.

Vit Muller: 00:27:24

It doesn't really force anything.

Vit Muller: 00:27:25

Can you just explain the, is this to do with the subdomains like.

Vit Muller: 00:27:30

The relationship or I never understood this particular one,

Matt Ratliff: 00:27:33

So that's a great point.

Matt Ratliff: 00:27:34

you're asking all the great, right questions.

Matt Ratliff: 00:27:36

So Dmar, so in your email envelope, let's say you're inside of high level

Matt Ratliff: 00:27:41

in your from display line, it's got, you know, it's gonna ask for your

Matt Ratliff: 00:27:44

from name, you know, Matt Ratliff, and then in your from email address

Matt Ratliff: 00:27:49

field, who, who is the sender?

Matt Ratliff: 00:27:50

would I put matt@funneltechie.com or maybe I wanna honor my subdomain

Matt Ratliff: 00:27:56

that I've got inside the account.

Matt Ratliff: 00:27:57

So maybe I would put matt@m.funneltechie.com.

Matt Ratliff: 00:28:00

'cause maybe I'm sending out a, a marketing bulk email.

Matt Ratliff: 00:28:04

And so Dmar is always gonna be extracted from the, from address field.

Matt Ratliff: 00:28:09

So in this example, if he, but this is for the organizational domain.

Matt Ratliff: 00:28:14

if maybe this was for a subdomain and he put strict flags.

Matt Ratliff: 00:28:18

Mm-hmm.

Vit Muller: 00:28:19

I'm just gonna pull your contact record from my high level

Vit Muller: 00:28:22

so we can look at that specifically.

Vit Muller: 00:28:24

Is that okay?

Matt Ratliff: 00:28:25

sure.

Vit Muller: 00:28:26

It would just mean it's just gonna show your email

Vit Muller: 00:28:28

address, but you already mentioned it, so I think we're goodie.

Vit Muller: 00:28:31

sorry, I'm just like, I'm just, it's a, it's a thing I've, I'm,

Vit Muller: 00:28:34

I'm trying to force myself and I'm always forcing my clients as well.

Vit Muller: 00:28:38

And I think this is important message for you guys listening as well.

Vit Muller: 00:28:41

It's like, you're responsible over the data that you show and personal data.

Vit Muller: 00:28:45

So it's just good practice to always be mindful that if you're doing

Vit Muller: 00:28:48

any screen sharing session that you should, it's your responsibility.

Vit Muller: 00:28:52

So if, if that leaked on the internet, then essentially it's approved against

Vit Muller: 00:28:56

you that you've exposed somebody's data.

Vit Muller: 00:28:59

Right?

Vit Muller: 00:28:59

That's how that works.

Vit Muller: 00:29:00

so I'm a big fan of, like I said, let's say we do open office calls with our

Vit Muller: 00:29:05

customers every week and they all jump on the O Office, open office call a Zoom

Vit Muller: 00:29:09

call, and they might have a problem.

Vit Muller: 00:29:11

And the only really easy way to sh to help troubleshoot that problem for them

Vit Muller: 00:29:14

is to get them to share the screen.

Vit Muller: 00:29:16

So I always advise my clients like, Hey, you need to, You

Vit Muller: 00:29:19

need to use a blur function.

Vit Muller: 00:29:20

We have a blur function thanks to HL Pro Tools, that it's just a

Vit Muller: 00:29:24

one click and blurs private data.

Vit Muller: 00:29:25

But just wanted to highlight that.

Vit Muller: 00:29:26

'cause you guys might be like wondering, why are you so careful?

Vit Muller: 00:29:29

that's why, you're just, it's your responsibility.

Vit Muller: 00:29:31

it's a real deal.

Vit Muller: 00:29:33

Esp. Like if you have an insurance policy, for example, which you should,

Vit Muller: 00:29:36

if you're running SaaS, my friend Sarah Cordiner told me about this.

Vit Muller: 00:29:39

You know, it's really important to have a cybersecurity insurance.

Vit Muller: 00:29:42

As a SaaS company that hosts all these other businesses in sub accounts.

Vit Muller: 00:29:47

you wanna protect your ass.

Vit Muller: 00:29:48

That's why you'd get a policy like that if something happened.

Vit Muller: 00:29:51

You got hacked, for example.

Vit Muller: 00:29:53

But on the same token, if you have policy and insurance policy like that, then you

Vit Muller: 00:29:58

need to make sure that you've got the best practices in place to protect the data.

Vit Muller: 00:30:02

Otherwise, the insurer is just gonna go, well, that's it.

Vit Muller: 00:30:05

You, you didn't really took much care about it.

Vit Muller: 00:30:08

So that's it.

Vit Muller: 00:30:08

We're not gonna pay you out.

Vit Muller: 00:30:09

I think this is almost like a whole nother episode that this is gonna

Matt Ratliff: 00:30:13

It could be right.

Matt Ratliff: 00:30:14

There's so many different pieces that we could, steer into

Matt Ratliff: 00:30:16

different episodes entirely, which I'm happy to do, by the way.

Vit Muller: 00:30:19

But you know what I mean, like, this is, high level is

Vit Muller: 00:30:22

so a, I'm, I'm going off tangent here a little bit, but, you know,

Vit Muller: 00:30:24

high level as an, as a business model for anybody is so impressive.

Vit Muller: 00:30:28

And yet you've got so many people on YouTube and everywhere blasting this

Vit Muller: 00:30:33

as a lifestyle thing, like become a millionaire thing and lifestyle thing,

Vit Muller: 00:30:38

and nobody's talking about this.

Vit Muller: 00:30:40

So it can be attracting wrong type of characters who, or it

Vit Muller: 00:30:45

can be attracting really anybody.

Vit Muller: 00:30:47

but what's important to realize is there is a level of responsibility when you

Vit Muller: 00:30:51

decide to launch your own SaaS business.

Vit Muller: 00:30:54

so we are in your, this is, your, your contact here and you talked

Vit Muller: 00:30:57

about the email part in Hal.

Vit Muller: 00:31:00

So I can click on these three dots and click on the details.

Vit Muller: 00:31:04

And this is gonna tell us what.

Matt Ratliff: 00:31:06

Yeah.

Matt Ratliff: 00:31:06

okay.

Matt Ratliff: 00:31:07

So in this case, yeah, this is good.

Matt Ratliff: 00:31:09

I've got a question for you though.

Matt Ratliff: 00:31:10

okay.

Matt Ratliff: 00:31:10

In the from address field, so that clearly DMARC is gonna be extracted from

Matt Ratliff: 00:31:15

the organizational domain in this case.

Matt Ratliff: 00:31:17

so the DMARC policy is gonna be extracted there, which we know from what we

Matt Ratliff: 00:31:21

just saw, your policy is set to none.

Matt Ratliff: 00:31:24

but underneath this email envelope, which subdomain did it use to send

Matt Ratliff: 00:31:29

the email, because that's the key.

Matt Ratliff: 00:31:31

So the, domain key part is what would fill that gap.

Matt Ratliff: 00:31:35

So which one did we use for this one?

Matt Ratliff: 00:31:38

So it's a

Vit Muller: 00:31:38

this is a great question for you and I've been beating

Vit Muller: 00:31:41

my head about this high level.

Vit Muller: 00:31:44

Used to be able to show you that information right here.

Vit Muller: 00:31:47

used to be, used to be a line that would tell you which Subdomain

Vit Muller: 00:31:50

was used to send that, and they, I don't know why they got rid of it.

Matt Ratliff: 00:31:54

They, yeah, it's, I know

Vit Muller: 00:31:57

And it's so frustrating.

Vit Muller: 00:31:59

So I have no way, I know it's automation, so by default it would be one of

Vit Muller: 00:32:03

those that I've got set up, that I've

Matt Ratliff: 00:32:04

It would, it would be.

Matt Ratliff: 00:32:06

Yeah.

Matt Ratliff: 00:32:06

Which would be, I forget the, the syntax for it.

Vit Muller: 00:32:08

Let's, let's bring that screen back just for the guys, as well.

Vit Muller: 00:32:11

So I'm just gonna

Matt Ratliff: 00:32:12

So now we're, okay.

Matt Ratliff: 00:32:13

We know that Dmar is gonna be pulled from the organizational domain,

Matt Ratliff: 00:32:16

so now we're gonna look to see what subdomain he used to send the

Matt Ratliff: 00:32:19

email.

Matt Ratliff: 00:32:20

So that's where the email is gonna be pushed from.

Matt Ratliff: 00:32:22

So that's the, uh, what's called the,

Matt Ratliff: 00:32:25

SMTP envelope domain.

Vit Muller: 00:32:27

and we can just have a quick look here.

Vit Muller: 00:32:30

And if I go to domain configuration, you guys, you'll see here workflow domain.

Vit Muller: 00:32:34

So this means any emails going through an automation workflow, it'll

Vit Muller: 00:32:38

be sent on behalf of the MTG dot.

Vit Muller: 00:32:42

So that would be the sending sub-domain.

Vit Muller: 00:32:43

But I wonder, just to double check this, we could also do this, we

Vit Muller: 00:32:48

could go to a workflow and maybe it might show us there, I don't know.

Vit Muller: 00:32:53

you know, like I have a, this

Matt Ratliff: 00:32:54

tab, maybe,

Vit Muller: 00:32:55

in, in this work, in this, sub account.

Vit Muller: 00:32:57

I have just one

Matt Ratliff: 00:32:59

oh, you got it set to 1% though, so more than likely

Matt Ratliff: 00:33:02

it's gonna be sending from the lc.

Vit Muller: 00:33:05

why is it 1%?

Matt Ratliff: 00:33:06

You know what I, let me, let me check on my side, or

Matt Ratliff: 00:33:08

let me just quickly, glance at it.

Vit Muller: 00:33:11

That's first time I'm seeing this.

Matt Ratliff: 00:33:14

Yep.

Matt Ratliff: 00:33:14

So it's, it's a good thing that we probably did that.

Matt Ratliff: 00:33:16

So let's

Matt Ratliff: 00:33:16

see.

Vit Muller: 00:33:17

of it and then put it back in

Matt Ratliff: 00:33:19

Yeah, lc, high level experience is what I see it from.

Vit Muller: 00:33:23

Uhhuh,

Matt Ratliff: 00:33:24

Yep.

Vit Muller: 00:33:25

and now it's a hundred percent.

Vit Muller: 00:33:26

Why is there 1% that's so important?

Vit Muller: 00:33:28

Interesting.

Vit Muller: 00:33:29

I've never.

Vit Muller: 00:33:30

Field around that.

Vit Muller: 00:33:31

okay, let me just do a reset.

Vit Muller: 00:33:33

Okay.

Vit Muller: 00:33:33

We just found some, critical issue.

Vit Muller: 00:33:35

Reply dot was set to 1% as well, which I have no idea why.

Vit Muller: 00:33:39

this is for my one-to-one.

Vit Muller: 00:33:40

Okay.

Vit Muller: 00:33:41

Let's just go back here.

Vit Muller: 00:33:42

Now.

Vit Muller: 00:33:42

It's all a hundred percent.

Vit Muller: 00:33:44

Okay, great.

Vit Muller: 00:33:44

So where, you are seeing, this is in your inbox, your, I assuming your Gmail.

Matt Ratliff: 00:33:49

Yep,

Vit Muller: 00:33:50

Did you wanna show that with, to the guys so they

Matt Ratliff: 00:33:52

Yeah, I can, yeah.

Matt Ratliff: 00:33:54

Yeah.

Matt Ratliff: 00:33:54

Let me do that.

Matt Ratliff: 00:33:55

You're gonna see all my tabs and, that's okay.

Vit Muller: 00:33:57

just, just Yeah.

Vit Muller: 00:33:58

Show

Matt Ratliff: 00:33:59

Uh, I'm, I'm okay.

Matt Ratliff: 00:34:00

Yeah, no worries.

Matt Ratliff: 00:34:00

Let me allow it.

Vit Muller: 00:34:01

so what we're trying to do, guys, we're trying to show you

Vit Muller: 00:34:03

where you can easily see, you know, the details about an email that you receive.

Vit Muller: 00:34:08

And this is really good diagnostics way and in Google it's, we get a, a

Vit Muller: 00:34:13

lot more information on these emails.

Vit Muller: 00:34:15

So I'm gonna let Matt to share.

Vit Muller: 00:34:16

There we go.

Vit Muller: 00:34:17

' cause this is something I learned from Kristen as well.

Vit Muller: 00:34:19

She took, she, she showed, she showed it in one of her videos.

Matt Ratliff: 00:34:22

Yeah, so if you're using, and you can actually, it

Matt Ratliff: 00:34:24

doesn't matter the, system that you're using to check your email

Matt Ratliff: 00:34:27

button, Gmail, it's really easy.

Matt Ratliff: 00:34:29

You can click on the show details, tab.

Matt Ratliff: 00:34:31

And down here the, sign by is the domain key, domain.

Matt Ratliff: 00:34:37

So in this case we know it's lc dot.

Matt Ratliff: 00:34:38

So that was the actual sending domain on his side.

Matt Ratliff: 00:34:41

So this becomes the subdomain that he used to push the email.

Matt Ratliff: 00:34:45

just real quick, just for educational purposes, the mail by line is the SPF

Matt Ratliff: 00:34:50

line, and of course, DMARC is gonna be pulled from the, from address line.

Matt Ratliff: 00:34:54

So DMARC would've been extracted from this domain.

Matt Ratliff: 00:34:58

So going back to that example, if maybe his alignment tags for SPF and DKIM, so

Matt Ratliff: 00:35:03

A SPF, and then ADKIM, if they were set to strict, meaning that they equaled

Matt Ratliff: 00:35:09

s, if you modified it and tried to send an email in this fashion, guess what?

Matt Ratliff: 00:35:14

Those alignment tags are set to strict mode and they do not match the domain.

Matt Ratliff: 00:35:20

So it's good in that case that he's, he's left it at the default relaxed piece.

Vit Muller: 00:35:25

let's stay on that one for a minute.

Vit Muller: 00:35:27

Why is this important to set it up for relaxed?

Vit Muller: 00:35:29

I'll tell you what I think.

Vit Muller: 00:35:30

you might set up a perfect sub account.

Vit Muller: 00:35:32

Let's go of the example of lc email.

Vit Muller: 00:35:35

your small business owner might not realize that, so they might

Vit Muller: 00:35:38

create their user instead of their, business email address.

Vit Muller: 00:35:43

They might put their personal whatever at Gmail to log into your.

Vit Muller: 00:35:47

Platform.

Vit Muller: 00:35:47

But then once they're sending out an email to somebody, it's gonna be misaligned.

Vit Muller: 00:35:52

And so if you keep it relaxed, it allows them to, to send those emails.

Vit Muller: 00:35:56

right.

Matt Ratliff: 00:35:57

Yeah.

Matt Ratliff: 00:35:57

Yeah.

Matt Ratliff: 00:35:58

And the other thing, we can, in just a real quick topic, on this subject is that.

Matt Ratliff: 00:36:02

We in this envelope, we've got two domains.

Matt Ratliff: 00:36:05

We've got the root domain and we got the subdomain.

Matt Ratliff: 00:36:07

It's fine, until we get too many negative actions that stemming

Matt Ratliff: 00:36:12

from the sub domain that we used.

Matt Ratliff: 00:36:13

So let's say that he continued to send email like this.

Matt Ratliff: 00:36:17

if this ever gets too many spam spikes or too many negative signals, it's

Matt Ratliff: 00:36:21

possible, and I see it all the time, that there's a good chance for the

Matt Ratliff: 00:36:25

negative signals from this domain could bleed up to the root domain because

Matt Ratliff: 00:36:29

it's a part of the same email envelope.

Matt Ratliff: 00:36:31

So just know that that is a cautionary thing that we could run into.

Matt Ratliff: 00:36:35

people can get by with it, but know that that's a real,

Matt Ratliff: 00:36:39

concern and that can happen.

Matt Ratliff: 00:36:41

So in my, in my book, I would rather, the subdomain be also

Matt Ratliff: 00:36:45

used in the from address field.

Matt Ratliff: 00:36:47

Now a lot of people don't like that 'cause it feels, feels weird

Matt Ratliff: 00:36:51

to people to use it that way.

Matt Ratliff: 00:36:53

But that would be another best practice piece that you could bake in.

Matt Ratliff: 00:36:56

You don't

Matt Ratliff: 00:36:57

have to, but it is a best practice.

Vit Muller: 00:36:59

But that, but then that, because, you know, high level doesn't

Vit Muller: 00:37:02

have ability to host, email addresses yet.

Vit Muller: 00:37:06

and if I put it in there and then somebody just copied it and manually

Vit Muller: 00:37:09

wanted to send me an email, I wouldn't be able to receive it, would I?

Matt Ratliff: 00:37:12

They're true.

Matt Ratliff: 00:37:14

and there there's another advanced study.

Matt Ratliff: 00:37:16

If we get into it, it's gonna take us a bit.

Matt Ratliff: 00:37:17

There is a way around that.

Matt Ratliff: 00:37:19

there's lots of things we could talk about, but yes, there is a way around

Matt Ratliff: 00:37:22

that and a, an easy way to fix it.

Matt Ratliff: 00:37:24

But it would take a a little bit to explain it.

Vit Muller: 00:37:27

Yeah.

Matt Ratliff: 00:37:28

The, the quickest.

Vit Muller: 00:37:28

got time,

Matt Ratliff: 00:37:29

The, the quickest way.

Matt Ratliff: 00:37:30

Yeah.

Matt Ratliff: 00:37:31

I got plenty of time the quickest way.

Matt Ratliff: 00:37:32

So like, let's say, okay, let's say that, Vit you wanted to use

Matt Ratliff: 00:37:36

your subdomain here in the, from address line, but now you're worried.

Matt Ratliff: 00:37:39

Okay.

Matt Ratliff: 00:37:39

So someone, so to your question, if someone copies it, so inquire at

Matt Ratliff: 00:37:44

lc dot high level experience.com.

Matt Ratliff: 00:37:47

By default, that email, if you went to your inbox, you send an email directly

Matt Ratliff: 00:37:52

to that address, then that will land in his sub account that maybe you're

Matt Ratliff: 00:37:57

not always checking 'cause you're not really expecting it in that way.

Matt Ratliff: 00:38:00

you should be.

Matt Ratliff: 00:38:02

But there's also a way like, you know, inside of the, you can have

Matt Ratliff: 00:38:05

it to where it forwards any messages that you do get to a real inbox.

Matt Ratliff: 00:38:10

So you could go into the email services area and put a forwarding address in.

Matt Ratliff: 00:38:15

So that's option number one.

Matt Ratliff: 00:38:17

However, the more advanced thing, and this is gonna be sort of, a little bit

Matt Ratliff: 00:38:21

convoluted, but we need to think through it a little bit, a little carefully.

Matt Ratliff: 00:38:25

The, so how, how does my email that I'm sending to you find you Vit?

Matt Ratliff: 00:38:31

It's gonna be looking for what?

Matt Ratliff: 00:38:32

It's gonna be looking for the MX records, right?

Matt Ratliff: 00:38:35

So the MX records are saying it's pointing to Mail Gunn.

Matt Ratliff: 00:38:38

And so when I send an email to you at inquire at lc dot high level

Matt Ratliff: 00:38:42

experience.com, it's gonna look a, do a lookup on the mx, it's gonna

Matt Ratliff: 00:38:47

go to Mail Gunn and then Mail Gunn's gonna send it through the sub account.

Matt Ratliff: 00:38:50

Well, what if we want that direct message to go straight to

Matt Ratliff: 00:38:52

your Google Workspace account?

Matt Ratliff: 00:38:55

Well, all that we would need to do is change the MX records to 0.2.

Matt Ratliff: 00:38:59

a very quick way is just, smtp.google.com.

Matt Ratliff: 00:39:03

and that way it would go to your Google Workspace account as long as you've got a

Matt Ratliff: 00:39:06

domain alias set up for the lc subdomain.

Vit Muller: 00:39:11

But

Matt Ratliff: 00:39:12

kind of confusing for the audience, but that's

Vit Muller: 00:39:14

yes, because I've got my main domain linked to my Google workspace.

Vit Muller: 00:39:18

So when you, when you create an aliases, it gives you a dropdown, but

Vit Muller: 00:39:22

that dropdown only includes a list of domain domains, not sub-domains.

Vit Muller: 00:39:26

So how would you, mm-hmm.

Vit Muller: 00:39:30

Let's go.

Matt Ratliff: 00:39:31

We're going deep.

Vit Muller: 00:39:33

Yeah.

Vit Muller: 00:39:34

And by the way, guys, if at any point any of this is

Vit Muller: 00:39:37

confusing, please comment below.

Vit Muller: 00:39:39

If you're watching this on YouTube, comment below the video

Vit Muller: 00:39:42

and I'll be happy to answer.

Vit Muller: 00:39:44

or I can pass on the message to Matt.

Vit Muller: 00:39:46

this is important.

Vit Muller: 00:39:46

bigger picture here, your marketing funnel for your own

Vit Muller: 00:39:49

own agency or for your clients.

Vit Muller: 00:39:51

You might be running paid ads.

Vit Muller: 00:39:53

You might be, you know, doing all different strategies to generate leads.

Vit Muller: 00:39:58

Ultimately, the name of the game is to get them all centralized into your CRM.

Vit Muller: 00:40:02

So then you can do follow up.

Vit Muller: 00:40:04

How do you do follow up?

Vit Muller: 00:40:05

Well, it's email, isn't it?

Vit Muller: 00:40:07

So this is where it's really critical.

Vit Muller: 00:40:09

You might be spending a lot of money on your content marketing, creating videos.

Vit Muller: 00:40:13

Everything takes, takes a lot of effort in order to generate those leads.

Vit Muller: 00:40:17

If you finally get them, but your email infrastructure is crap and it's not

Vit Muller: 00:40:21

working, then all those monies, you know, all, all that investment went to waste.

Vit Muller: 00:40:25

So it's, whilst this is all like, we get into super nerd here and super

Vit Muller: 00:40:29

technical, I just want you to keep in mind like why this is important.

Matt Ratliff: 00:40:33

Well, in terms of what we were just, speaking to, so you can see

Matt Ratliff: 00:40:36

that I've got, you know, a ton of domains and you can even see some subdomains.

Matt Ratliff: 00:40:39

So funnel tech.com is my brand.

Matt Ratliff: 00:40:41

That's the main.

Matt Ratliff: 00:40:43

And so like if I go in and create, let's take example.

Matt Ratliff: 00:40:46

let's say that maybe, my t.funneltechie.com, which is used

Matt Ratliff: 00:40:50

for any transactional based purposes.

Matt Ratliff: 00:40:53

So what would happen if someone says, well, I'm just gonna email

Matt Ratliff: 00:40:57

Matt at matt@t.funneltechie.com.

Matt Ratliff: 00:41:00

Well notice that I've got, I don't have Gmail activated.

Matt Ratliff: 00:41:03

It's set as a user alias domain.

Matt Ratliff: 00:41:06

And so now if I go and I'll, I'll bring this home a bit more, but

Matt Ratliff: 00:41:10

let me just go into my users and, I'm showing this to the world.

Matt Ratliff: 00:41:13

I've gotta be careful, but it

Vit Muller: 00:41:15

I can blur, blur some of that stuff

Matt Ratliff: 00:41:17

Well, let's say, so t dot fallon tech.com is a domain

Matt Ratliff: 00:41:20

alias, which means that, let me, move this screen here, which means

Matt Ratliff: 00:41:27

I'm not seeing what I need to see here.

Matt Ratliff: 00:41:29

Hold on one second.

Matt Ratliff: 00:41:30

Oh, there we go.

Matt Ratliff: 00:41:31

That's a pencil.

Matt Ratliff: 00:41:32

I need it for my actual, name spaces.

Matt Ratliff: 00:41:35

So now we can see that.

Matt Ratliff: 00:41:37

All of these different alternate addresses are automatically gonna be baked in.

Matt Ratliff: 00:41:41

So Matt at t do funnel techy.com is automatically added because

Matt Ratliff: 00:41:46

that was my primary account and since I added t.funneltechie as a

Matt Ratliff: 00:41:49

domain alias, it's automatically gonna honor it and provide that.

Matt Ratliff: 00:41:52

So it's there.

Matt Ratliff: 00:41:53

So it's, it's, it's workable.

Matt Ratliff: 00:41:55

So I will receive that in my main inbox.

Matt Ratliff: 00:41:58

Yeah.

Matt Ratliff: 00:41:59

if we, the way that we do that is that, let's see, that we're wanting

Matt Ratliff: 00:42:03

to create a domain alias, and let's pretend like maybe I've got a new one.

Matt Ratliff: 00:42:08

So I'm gonna go into account and I'm gonna go down to domains

Matt Ratliff: 00:42:12

and I'm gonna manage my domains.

Matt Ratliff: 00:42:14

And so I'm gonna click add in the domain box.

Matt Ratliff: 00:42:18

let's make up a new subdomain.

Matt Ratliff: 00:42:19

Let's put in, I don't know, lc.funneltechie.com.

Matt Ratliff: 00:42:24

Select a domain type.

Matt Ratliff: 00:42:25

I want it, I want it to be a domain alias.

Matt Ratliff: 00:42:28

And then I'm gonna click add and start a verification.

Matt Ratliff: 00:42:31

Just follow those instructions, get those pieces added to your DNS provider,

Matt Ratliff: 00:42:36

and then once it's done, it's done.

Matt Ratliff: 00:42:37

And that's now live.

Matt Ratliff: 00:42:39

so that's the way forward.

Matt Ratliff: 00:42:41

so what could you be missing though, from this?

Matt Ratliff: 00:42:43

if you are someone that wants any replies, so let's say you're sending out bulk

Matt Ratliff: 00:42:47

email from high level and some of your contacts, reply back to that email.

Vit Muller: 00:42:52

Manually, like they copy it and

Matt Ratliff: 00:42:54

Yeah.

Matt Ratliff: 00:42:54

you know, you may want that to go into the conversations tab in GHL.

Matt Ratliff: 00:42:59

So if that's what you want, then we don't wanna do this, we don't wanna do a

Matt Ratliff: 00:43:02

domain alias and change the MX records,

Matt Ratliff: 00:43:05

so,

Vit Muller: 00:43:06

if they, if they directly hit, if they, if I send them an email from high

Vit Muller: 00:43:09

level, they receive it and they hit reply to that email and they just reply that,

Vit Muller: 00:43:12

that will go into high level, wouldn't it?

Matt Ratliff: 00:43:14

well let's look at your email.

Matt Ratliff: 00:43:17

So if I hit reply to this one, it's gonna be using that, that address.

Vit Muller: 00:43:22

Mm-hmm.

Matt Ratliff: 00:43:22

So you might have, that has a reply to handle

Matt Ratliff: 00:43:24

inside of your subaccount.

Vit Muller: 00:43:25

I mean, I do receive replies.

Matt Ratliff: 00:43:27

Mm-hmm.

Matt Ratliff: 00:43:28

Yeah.

Matt Ratliff: 00:43:29

in this case, this right here, I'll send you a message.

Matt Ratliff: 00:43:32

this should go, well, assuming that this is connected to your workspace

Matt Ratliff: 00:43:36

account, it should go to your Google workspace instead of high level.

Matt Ratliff: 00:43:41

In this instance of, the reply,

Vit Muller: 00:43:44

Okay,

Vit Muller: 00:43:44

Okay.

Vit Muller: 00:43:45

I have to keep my, my, all right, so I'm, I'm looking at my Google workspace.

Vit Muller: 00:43:48

So let's come through as a reply in my Gmail inbox.

Vit Muller: 00:43:53

Yep.

Vit Muller: 00:43:54

I can see it.

Vit Muller: 00:43:54

I'm not sharing screen anyway, but you know, I can take my word for it.

Vit Muller: 00:43:57

And then if I go to, the high level, now this is also a topic here, is how come

Vit Muller: 00:44:04

something emails go into high level?

Vit Muller: 00:44:05

How come some emails don't?

Vit Muller: 00:44:08

I'm familiar with this process.

Vit Muller: 00:44:09

not ex well to, to an extent.

Vit Muller: 00:44:12

For a small business client who sign up for your sas, this is a common thing.

Vit Muller: 00:44:17

They, they get frustrated by this.

Vit Muller: 00:44:19

Like, how come some of it, it goes, some of it doesn't.

Vit Muller: 00:44:22

You know, they just wanna know where do they go to manage all their inboxes?

Vit Muller: 00:44:26

So what do we do there?

Vit Muller: 00:44:28

What, what would you recommend there?

Vit Muller: 00:44:30

Like what?

Matt Ratliff: 00:44:31

you know, honestly, I even, so high level is supposed to be

Matt Ratliff: 00:44:34

coming out with an inbox management tool that's supposed to be kind of a

Matt Ratliff: 00:44:37

fit for Gmail or for a Google workspace.

Matt Ratliff: 00:44:40

But honestly, even if that happens, it would make me a bit nervous because

Matt Ratliff: 00:44:45

what's happening at that level, Google has been at this for a long time.

Matt Ratliff: 00:44:48

Even if you chose to use, what is it, office 365, that's a path

Matt Ratliff: 00:44:52

too for your business inbox.

Matt Ratliff: 00:44:53

And I would say to, to use one of those tool, tool sets as opposed to using a

Matt Ratliff: 00:44:59

true inbox that maybe high level would come out with because they're, Google

Matt Ratliff: 00:45:03

and Office 365, they're baking in all sorts of different security components.

Matt Ratliff: 00:45:07

They've got their spam algorithms set in place.

Matt Ratliff: 00:45:09

they're very watchful over that, you know, and high level would

Matt Ratliff: 00:45:12

probably have something like that.

Matt Ratliff: 00:45:14

But I just wouldn't want, based upon certain things that I've seen, I would.

Matt Ratliff: 00:45:18

I would want to put my, business domain in some kind of, proven

Matt Ratliff: 00:45:21

system that's been there for a while,

Vit Muller: 00:45:23

No, I, I, I'm with you on that.

Vit Muller: 00:45:26

ultimately you've gotta be monitoring both, because if you reply to one of the,

Vit Muller: 00:45:29

so the email that you replied to wasn't an email going from, it wasn't going from

Vit Muller: 00:45:35

the, like, it wasn't a workflow related to email, it was the default, notification

Vit Muller: 00:45:40

email on the form that I've got set up.

Vit Muller: 00:45:42

That's why it, it's why I landed in my Gmail and didn't land in my high level.

Vit Muller: 00:45:47

But if you reply to any of the reminder, for this podcast, then that would show up

Vit Muller: 00:45:51

in the, in the high level inbox for me.

Matt Ratliff: 00:45:54

Okay.

Matt Ratliff: 00:45:54

Let's see.

Matt Ratliff: 00:45:55

looks like it's, oh yeah, because it, yeah, you're right.

Matt Ratliff: 00:45:58

The reply channel would be mtg, yes.

Vit Muller: 00:46:01

Okay.

Vit Muller: 00:46:03

Now, so if we went in that path where the one you showed me, where you set

Vit Muller: 00:46:06

it up as an alias on your workspace, what the, the core reason of it all

Vit Muller: 00:46:11

is that you're trying to separate from your main domain so that you trying

Vit Muller: 00:46:15

to silo the reputation for each.

Matt Ratliff: 00:46:18

yeah, basically, so the, the purpose of it is to basically

Matt Ratliff: 00:46:21

create what I call tiers of isolation.

Matt Ratliff: 00:46:24

And so we wanna identify different flows of email.

Matt Ratliff: 00:46:26

So number one, the organizational route is gonna be tied to your business

Matt Ratliff: 00:46:30

inbox, and that's a one-on-one type relationship between you and I.

Matt Ratliff: 00:46:34

the next one, we are gonna go into a CRM that has the capability of

Matt Ratliff: 00:46:37

sending transactional based emails.

Matt Ratliff: 00:46:39

Plus bulk email.

Matt Ratliff: 00:46:41

So bulk email would be classified, has more than one, contact in the

Matt Ratliff: 00:46:46

single, in a single send, right?

Matt Ratliff: 00:46:48

So you've craft crafted a campaign, you've selected your audience, you press send.

Matt Ratliff: 00:46:52

That's a bulk email.

Matt Ratliff: 00:46:54

subdomain transactional would be, I've got, a call booking calendar.

Matt Ratliff: 00:46:59

I've got some purchase workflows or some purchase forms.

Matt Ratliff: 00:47:03

You could buy service by product when, when those come through, the

Matt Ratliff: 00:47:07

contact is expecting something.

Matt Ratliff: 00:47:09

So you're gonna be sending them credentials on how to gain access to

Matt Ratliff: 00:47:11

whatever it is that they purchased.

Matt Ratliff: 00:47:13

Where are you gonna be delivering the asset?

Matt Ratliff: 00:47:15

And those are transactional based flows of email.

Matt Ratliff: 00:47:18

And so that could be on, a transactional subdomain.

Matt Ratliff: 00:47:21

So yeah, that's a good example of that.

Vit Muller: 00:47:23

And so if I have, if I have that alias set up in a workspace, to

Vit Muller: 00:47:28

silo it out and to be able to receive emails into my Gmail inbox, if somebody

Vit Muller: 00:47:32

literally manually grabs that and sends it to that address, I like that, but.

Vit Muller: 00:47:39

Does that mean that if I send an email out of high level using that through

Vit Muller: 00:47:43

that same subdomain, with that same email address and they reply to, to

Vit Muller: 00:47:48

that email, where would that land?

Vit Muller: 00:47:50

Would that land in my high level as well as the Gmail?

Matt Ratliff: 00:47:53

No.

Matt Ratliff: 00:47:53

If you, if you created the domain alias and then changed the MX records

Matt Ratliff: 00:47:57

to Google as opposed to mail gun, then that reply in that scenario

Matt Ratliff: 00:48:00

would go to your Google workspace.

Matt Ratliff: 00:48:03

Yeah.

Vit Muller: 00:48:04

Can I still set up the subdomain, the same subdomain in high

Vit Muller: 00:48:07

level for sending purposes, though

Matt Ratliff: 00:48:09

Oh yeah.

Matt Ratliff: 00:48:10

You can.

Vit Muller: 00:48:10

I can,

Matt Ratliff: 00:48:11

So it can live in both places.

Matt Ratliff: 00:48:13

and you can send from high level, but if you change your MX records

Matt Ratliff: 00:48:17

for the subdomain to match Google's, then my reply to you is gonna go to

Matt Ratliff: 00:48:21

your Google workspace at that point.

Vit Muller: 00:48:24

Hmm.

Matt Ratliff: 00:48:24

yeah, so I've got reasons for, so I've got mine set up

Matt Ratliff: 00:48:27

that way I cannot stand conversation view instead of high level.

Matt Ratliff: 00:48:31

So I wanna see all of my replies in my own inbox.

Matt Ratliff: 00:48:33

That's just me.

Matt Ratliff: 00:48:34

but a lot of people like to see it in conversations.

Matt Ratliff: 00:48:37

So at that point, we don't wanna do a domain alias, we just allow it to do that.

Matt Ratliff: 00:48:41

But let's say that we're wanting, a use case would be you've got a large, sales

Matt Ratliff: 00:48:45

staff, or you've got certain people that have been, instructed to watch

Matt Ratliff: 00:48:50

everything inside the high level account.

Matt Ratliff: 00:48:52

And so it would be better to allow conversations to take place.

Matt Ratliff: 00:48:56

So reply back, it's gonna land a conversations view, but, if maybe

Matt Ratliff: 00:49:00

the business owner also wants to see those in his business in a

Matt Ratliff: 00:49:02

box than just simply do a forward.

Matt Ratliff: 00:49:05

Under email services to his inbox so that now it does land in

Matt Ratliff: 00:49:10

conversations, but also is being forwarded to an outside inbox so

Matt Ratliff: 00:49:15

that

Vit Muller: 00:49:15

the caveat to that forwarded email is if they reply to

Vit Muller: 00:49:18

it, it just behaves differently from

Matt Ratliff: 00:49:20

it behaves differently.

Matt Ratliff: 00:49:21

Exactly.

Matt Ratliff: 00:49:21

the chain.

Matt Ratliff: 00:49:22

You lose all context of the chain.

Matt Ratliff: 00:49:25

Exactly.

Matt Ratliff: 00:49:26

Yeah,

Vit Muller: 00:49:27

look, I'm, I'm a fan of all in one because you get, con the

Vit Muller: 00:49:30

important thing here is context.

Vit Muller: 00:49:32

So if I'm following up on a lead, I wanna have a context of the whole conversation,

Vit Muller: 00:49:36

whether it was a dm, an SMS, an email.

Vit Muller: 00:49:39

So to me, having it all in one universal inbox, I just, high

Vit Muller: 00:49:42

level makes perfect sense.

Vit Muller: 00:49:44

so can I still achieve the siloing aspect through high level and

Vit Muller: 00:49:50

receiving a high level when I can,

Matt Ratliff: 00:49:52

Mm-hmm.

Matt Ratliff: 00:49:53

Oh, yes,

Vit Muller: 00:49:54

but I don't need to do anything other than just setting up

Vit Muller: 00:49:57

that like a made up email address.

Vit Muller: 00:50:01

I don't need to do much more than that.

Matt Ratliff: 00:50:03

Yeah, you just keep it bare bones like you've

Matt Ratliff: 00:50:05

been doing, and that's it.

Vit Muller: 00:50:08

Okay.

Matt Ratliff: 00:50:08

Yeah.

Matt Ratliff: 00:50:09

Yep.

Vit Muller: 00:50:10

All right.

Vit Muller: 00:50:11

Perfect.

Vit Muller: 00:50:12

Matt.

Vit Muller: 00:50:13

We, we are on an hour and we've only covered the technical aspects and, and,

Vit Muller: 00:50:18

the string is, feels like the string is still a little bit longer than

Vit Muller: 00:50:21

what we've covered on the technical.

Vit Muller: 00:50:23

There is a, is there's a few more things that we go over.

Vit Muller: 00:50:26

I mean, the DMARC aspect, I was gonna ask you on the DMARC aspect,

Vit Muller: 00:50:30

if you have policy on your DMARC as a strict, that can help improve,

Vit Muller: 00:50:37

deliver or deliverability, right?

Vit Muller: 00:50:39

Because it, it increases reputation of, in the view of the email providers.

Vit Muller: 00:50:43

Am I right?

Matt Ratliff: 00:50:44

Well, so no, what what happens is that, of course we want tight

Matt Ratliff: 00:50:48

security, but, let's go in the, in the favor of talking about a subdomain now.

Matt Ratliff: 00:50:52

So if we go back and look at a subdomain dmar policy, if we took

Matt Ratliff: 00:50:57

yours, maybe underscore dmar dot mtg or any subdomain record that you've got,

Matt Ratliff: 00:51:03

that subdomain was created inside of Lead Connector, assuming or Mail Gun.

Matt Ratliff: 00:51:09

And that's gonna generally be the only place of that record

Matt Ratliff: 00:51:12

that subdomains going to exist.

Matt Ratliff: 00:51:14

And you've already got SPF created, you've got DPIM created.

Matt Ratliff: 00:51:18

So it's perfectly safe for that dmar policy.

Matt Ratliff: 00:51:21

For the subdomain to be a instead of p equals none.

Matt Ratliff: 00:51:25

we want it to be p equals reject.

Matt Ratliff: 00:51:28

We want to absolutely protect that subdomain at all costs.

Matt Ratliff: 00:51:32

I don't want, that to bear risk of being, you know, maliciously abused, right?

Matt Ratliff: 00:51:38

So we want to go ahead and make sure the, policy is set to re, to reject.

Matt Ratliff: 00:51:42

Now, in terms of the alignment tags, perfectly fine.

Matt Ratliff: 00:51:46

If we set the alignment tags to be, a, SPF equals strict, which is s and

Matt Ratliff: 00:51:51

then A-D-K-I-M equals S for strict, you can do that, although where I've

Matt Ratliff: 00:51:57

seen so many different things with so many different teams, with so many

Matt Ratliff: 00:52:01

people in and out of their high level accounts, what I've noticed is that.

Matt Ratliff: 00:52:06

Some people, don't really grasp the things that we've just discussed

Matt Ratliff: 00:52:10

about this particular D-M-A-R-C setup.

Matt Ratliff: 00:52:12

And what they'll try to do is send an email from a totally different from

Matt Ratliff: 00:52:16

address and it's just gonna screw things up and it's gonna make things

Matt Ratliff: 00:52:21

really bad for the business owner.

Matt Ratliff: 00:52:24

So I would be super careful with those alignment tags unless you can really

Matt Ratliff: 00:52:28

educate your audience that this is how it needs to go, and this is what

Matt Ratliff: 00:52:32

we do in the actual email itself.

Matt Ratliff: 00:52:35

No matter where you're sending from in the platform, you just gotta

Matt Ratliff: 00:52:38

make sure that the entire team knows exactly what they need to do.

Vit Muller: 00:52:42

This?

Vit Muller: 00:52:43

Yeah, that last bit that you said, because you might really well educate

Vit Muller: 00:52:47

the business owner to be really diligent, but then they hire a new staff member and

Matt Ratliff: 00:52:52

Yeah.

Vit Muller: 00:52:53

create their own sub, you know, they create their own user and

Vit Muller: 00:52:56

they put whatever email address and now it's maybe not aligned and, yeah.

Matt Ratliff: 00:52:59

Yeah.

Matt Ratliff: 00:53:00

So we gotta be careful.

Matt Ratliff: 00:53:01

Yeah.

Matt Ratliff: 00:53:01

So take that into, consideration.

Matt Ratliff: 00:53:03

But, so if I were to give you a game plan, keep the policy set to, reject for

Matt Ratliff: 00:53:07

the sub-domain, but leave the alignment tags, set at the default relaxed setting.

Vit Muller: 00:53:12

The A SPF equals.

Matt Ratliff: 00:53:14

Yeah.

Matt Ratliff: 00:53:15

Equals r and you don't even have to include them 'cause it's already built.

Matt Ratliff: 00:53:18

set that way underneath, the record itself.

Vit Muller: 00:53:21

Okay,

Matt Ratliff: 00:53:22

Yeah.

Vit Muller: 00:53:23

there you go.

Vit Muller: 00:53:23

That's, that's a good, very practical tip.

Vit Muller: 00:53:25

I wonder why high level doesn't, because high level provides you

Vit Muller: 00:53:28

those records automatically.

Vit Muller: 00:53:31

Why wouldn't they?

Vit Muller: 00:53:32

Why wouldn't they do it

Matt Ratliff: 00:53:33

Well, the, the policy, so they did have the policy

Matt Ratliff: 00:53:35

set to, so they're bringing those records in, so even they've got

Matt Ratliff: 00:53:38

an enterprise mail gun account.

Matt Ratliff: 00:53:39

So they were bringing those records forward.

Matt Ratliff: 00:53:41

And I think, if I'm not mistaken.

Matt Ratliff: 00:53:44

I think the policy now is showing reject.

Matt Ratliff: 00:53:47

you could double check that on any new SubD domain that's created.

Matt Ratliff: 00:53:50

I think they're positioning it that way.

Matt Ratliff: 00:53:52

hopefully they they are.

Matt Ratliff: 00:53:54

Yeah.

Matt Ratliff: 00:53:54

We could,

Vit Muller: 00:53:54

gonna share my screen.

Vit Muller: 00:53:55

Yeah.

Vit Muller: 00:53:56

One, one more time on this.

Matt Ratliff: 00:53:57

it's possible they've not, but because they're, if you also

Matt Ratliff: 00:54:01

notice inside of Mail Gun, the DKIM keys should be rotated every six months, and I

Matt Ratliff: 00:54:06

think they're not honoring that ability.

Vit Muller: 00:54:09

they should be rotated as well.

Vit Muller: 00:54:11

Interesting.

Matt Ratliff: 00:54:12

yeah.

Matt Ratliff: 00:54:12

Every six months.

Matt Ratliff: 00:54:13

Yeah.

Vit Muller: 00:54:14

All right.

Vit Muller: 00:54:14

I'm just gonna go and create a new subdomain.

Vit Muller: 00:54:16

so I'm gonna go W kf

Matt Ratliff: 00:54:19

Okay.

Vit Muller: 00:54:19

wkf.highlevel experience.com.

Vit Muller: 00:54:25

now I'm already logged into my CloudFlare, so this is, I'm gonna show

Vit Muller: 00:54:28

you a real example for those of you guys listening who are new to this.

Vit Muller: 00:54:32

Why it's so awesome to use, cloud CloudFlare.

Vit Muller: 00:54:36

because look at this.

Vit Muller: 00:54:36

I'm just gonna go verify.

Vit Muller: 00:54:38

I just made this up.

Vit Muller: 00:54:39

This could be anything I wanna put right?

Vit Muller: 00:54:41

I'm just gonna go WKF.

Vit Muller: 00:54:43

It's just a shortcut for a workflow.

Vit Muller: 00:54:45

That's right.

Vit Muller: 00:54:45

That's why I put it there.

Vit Muller: 00:54:46

I'm gonna go add, verify, and now what it's doing, it's checking where

Vit Muller: 00:54:51

that main domain is hosted and it's gonna pick it up and it's gonna say,

Vit Muller: 00:54:56

it's gonna say, yeah, cool, continue.

Vit Muller: 00:54:58

And it's finding the provider and it's very quickly, it's

Vit Muller: 00:55:00

gonna pick up CloudFlare.

Vit Muller: 00:55:02

There we go.

Vit Muller: 00:55:03

And I can click on the dropdown.

Vit Muller: 00:55:05

It tells me all the records that's gonna be added, and

Matt Ratliff: 00:55:08

Dmar policy.

Matt Ratliff: 00:55:09

Let's see what it, they've got,

Matt Ratliff: 00:55:11

uh, set to none.

Matt Ratliff: 00:55:12

So they're, Let me, let me go into my mail gun, you know, knowing that

Matt Ratliff: 00:55:17

we're geeking out on this, I think this will be good for the audience too.

Matt Ratliff: 00:55:20

gimme a moment.

Matt Ratliff: 00:55:21

I'll get into my mail gun account and I'll share that one.

Vit Muller: 00:55:24

You do that.

Vit Muller: 00:55:25

I'm just gonna finish this so you guys can see it.

Vit Muller: 00:55:27

yeah, so that's how easy it is.

Vit Muller: 00:55:28

I'm just gonna click on authorize, and here's a cool little tip for you guys.

Vit Muller: 00:55:33

there's a propagation by default, like just, it's just an internet thing.

Vit Muller: 00:55:36

It takes a while for certain records to come through.

Vit Muller: 00:55:39

So you're gonna see it like this and it's gonna say unverified

Vit Muller: 00:55:42

domain will be deleted.

Vit Muller: 00:55:43

They, they will delete unverified domains after I think 14

Vit Muller: 00:55:47

days or something like that.

Vit Muller: 00:55:49

Now, when you click on verify, it's gonna come to this screen and

Vit Muller: 00:55:52

it's gonna be, sometimes you might see some of them green right away.

Vit Muller: 00:55:57

Sometimes, not all of them.

Vit Muller: 00:55:59

And when you click verify.

Vit Muller: 00:56:01

What happens in, sometimes it doesn't happen right away and it's just gonna

Vit Muller: 00:56:04

take you back to this screen and then you're gonna see this as unverified

Vit Muller: 00:56:07

and you kinda have to go in a bit of a loop a couple times, until it happens.

Vit Muller: 00:56:11

Just, a little tip there for you.

Vit Muller: 00:56:13

But yeah, so now we've got those records.

Vit Muller: 00:56:15

We can go back to them D mark policy equals now.

Vit Muller: 00:56:19

So you're saying on the subdomains, I might as well just make the

Vit Muller: 00:56:23

policy strict for the subdomain and

Matt Ratliff: 00:56:26

reject.

Matt Ratliff: 00:56:27

Yeah.

Matt Ratliff: 00:56:27

So it's gonna be non quarantine or reject.

Matt Ratliff: 00:56:29

Yep.

Vit Muller: 00:56:30

and then I don't have to put it as the other, the A SPF, I

Vit Muller: 00:56:35

don't have to put it at the end because it's just there party default anyway.

Matt Ratliff: 00:56:39

exactly.

Matt Ratliff: 00:56:40

Yep.

Matt Ratliff: 00:56:41

Yep.

Matt Ratliff: 00:56:42

I'll share my screen when, when it's okay to do that.

Matt Ratliff: 00:56:45

And I'll

Matt Ratliff: 00:56:45

share you

Vit Muller: 00:56:46

Matt, I've got a feeling, Matt, that we might have to do a

Vit Muller: 00:56:48

part two, on, because you know, when it comes to behavioral and how you

Vit Muller: 00:56:53

set up co email campaigns and email warmups and all that, that's a,

Matt Ratliff: 00:56:57

yeah,

Vit Muller: 00:56:57

that's a whole nother episode.

Matt Ratliff: 00:56:59

Yeah.

Matt Ratliff: 00:57:00

So if I'm in Mail Gun, let's, let's do the same thing.

Matt Ratliff: 00:57:03

Let's just create a brand new, actually let just go in one into

Matt Ratliff: 00:57:06

one that was just recently, created.

Matt Ratliff: 00:57:09

em, sender is my, agency, domain, but if I went into my DNS records, which DAC

Vit Muller: 00:57:16

you wouldn't mind, just pull that little thing all

Vit Muller: 00:57:18

the way down somewhere so it hides.

Vit Muller: 00:57:20

Yeah.

Vit Muller: 00:57:20

Thank you.

Matt Ratliff: 00:57:21

So I'm gonna enable DAC and let's see what, it shows.

Matt Ratliff: 00:57:24

It should be rejected.

Matt Ratliff: 00:57:26

That's what I've noticed lately on other accounts that I'm setting up.

Matt Ratliff: 00:57:30

So let's see what it comes back with.

Matt Ratliff: 00:57:32

so it looks like that one was also set to none.

Matt Ratliff: 00:57:34

So yeah, it looks like they're still pulling it from, from Mail Gunn

Matt Ratliff: 00:57:38

on this, on this setting, which, you know, Mail Gunn is perfectly

Matt Ratliff: 00:57:42

fine to change it, to reject.

Matt Ratliff: 00:57:43

but it's, it's fine that we do that.

Matt Ratliff: 00:57:46

It's not gonna hurt anything and that's what I would encourage everyone to do.

Matt Ratliff: 00:57:50

Yeah.

Vit Muller: 00:57:51

Okay.

Vit Muller: 00:57:52

All right.

Vit Muller: 00:57:52

So at the beginning you were alluding to, you've got a system on how to do

Vit Muller: 00:57:57

it, the best practices so far, this last 40 minutes or something, we kind

Vit Muller: 00:58:01

of went over my, my way and we've investigated, you've given me a few

Vit Muller: 00:58:06

tips and we've explained some of the concepts for the guys listening so

Vit Muller: 00:58:11

that everybody is a bit more educated and understands how all this works.

Vit Muller: 00:58:16

I would like to just follow you along now and just like on.

Vit Muller: 00:58:21

if I was your client, like if you wanted to do it like the perfect way,

Vit Muller: 00:58:24

if, if we can go over that process

Matt Ratliff: 00:58:27

Yeah.

Vit Muller: 00:58:28

with mail gun and then maybe, maybe also like explain, I

Vit Muller: 00:58:32

understand like there's a lot more you can do when you have it directly with

Vit Muller: 00:58:35

mail gun, so that's a obvious benefit.

Vit Muller: 00:58:38

but there's certain things that high level does that are only exclusive to

Vit Muller: 00:58:41

"LC Email" because kind of they backed send things in and the pros and cons

Vit Muller: 00:58:47

I guess is what I'm trying to say.

Matt Ratliff: 00:58:49

yeah.

Matt Ratliff: 00:58:50

Well, let's go back to your screen of LC, the domain configurator.

Matt Ratliff: 00:58:53

I'll explain s some of the things that I'd.

Matt Ratliff: 00:58:57

Do like about it and some of the things that I don't, just so that I can

Matt Ratliff: 00:59:00

provide some education around it, and I think it could almost be simplified.

Vit Muller: 00:59:04

So share the LC email subdomains.

Matt Ratliff: 00:59:07

Mm-hmm.

Matt Ratliff: 00:59:08

Yep.

Vit Muller: 00:59:09

Okay.

Matt Ratliff: 00:59:10

And then where do you had it configured for various different

Matt Ratliff: 00:59:12

parts of your foundation, you know, workflows, the bulk, all, all of that.

Vit Muller: 00:59:17

Yep.

Vit Muller: 00:59:17

Okay, cool.

Vit Muller: 00:59:18

Alright, so this, let's go back here.

Vit Muller: 00:59:21

I'm just gonna add that new one that we just added.

Matt Ratliff: 00:59:24

Yeah.

Vit Muller: 00:59:25

Actually, let me go to another subaccount.

Vit Muller: 00:59:27

That's actually the way I normally have it set up, properly.

Vit Muller: 00:59:30

So that'll be better.

Vit Muller: 00:59:32

So I'm gonna go to my SaaS, stand down from the back, see if that comes up.

Vit Muller: 00:59:38

Yep.

Vit Muller: 00:59:39

Alright.

Vit Muller: 00:59:40

okay, so let's go to.

Vit Muller: 00:59:42

Settings, email services.

Vit Muller: 00:59:44

So this is the kind of the gold standard, how I do it for all of the sub-accounts.

Vit Muller: 00:59:49

So this is the one that has those additional subdomains that

Vit Muller: 00:59:53

you were not, seeing before.

Matt Ratliff: 00:59:55

Mm-hmm.

Vit Muller: 00:59:56

So if we go to domain configuration, this is my setup.

Matt Ratliff: 01:00:01

Okay.

Matt Ratliff: 01:00:02

Yeah.

Matt Ratliff: 01:00:02

And, and I'm not there.

Matt Ratliff: 01:00:03

There's nothing wrong with your setup.

Matt Ratliff: 01:00:05

Like it, it's fine.

Matt Ratliff: 01:00:06

if I were to simplify, now we're talking about lead connector email.

Matt Ratliff: 01:00:10

so in terms of the way the email foundation, or I'm sorry, the different

Matt Ratliff: 01:00:15

flows of email, what is it gonna be?

Matt Ratliff: 01:00:17

It's gonna be anytime that we make a purchase.

Matt Ratliff: 01:00:20

it's gonna be a transactional based email.

Matt Ratliff: 01:00:21

Anytime that we make a call booking, that's gonna be

Matt Ratliff: 01:00:24

another transactional email.

Matt Ratliff: 01:00:26

anytime that we send out payments could also be considered

Matt Ratliff: 01:00:29

transactional in nature.

Matt Ratliff: 01:00:31

And then what's the different, what's the other flow?

Matt Ratliff: 01:00:32

Well, it could be a bulk email, bulk email for campaigns, bulk email for

Matt Ratliff: 01:00:36

workflows, because, you know, if you've got a nurture sequence inside

Matt Ratliff: 01:00:40

of a workflow, then there's gonna be, lots of people inside of it.

Matt Ratliff: 01:00:44

So that's gonna be treated as a bulk email.

Matt Ratliff: 01:00:47

And so that would be a, a bulk email flow.

Matt Ratliff: 01:00:49

And so in my world, I liked having two domains.

Matt Ratliff: 01:00:53

I like having a TDOT domain, which is transactional, and then

Matt Ratliff: 01:00:58

an mdot domain for marketing.

Matt Ratliff: 01:01:00

that mdot could also be, I like different, different, subdomains.

Matt Ratliff: 01:01:04

The other one I like is email dot.

Matt Ratliff: 01:01:06

So in my world, that becomes my SOP process.

Matt Ratliff: 01:01:10

So T. Funnel techie m. Funnel techie or email.

Matt Ratliff: 01:01:13

Funnel techie is traditionally what I use.

Matt Ratliff: 01:01:16

And then I pin those, like that for the different use cases.

Matt Ratliff: 01:01:20

So if I were inside of lead connector, that's exactly how I would set mine up.

Matt Ratliff: 01:01:25

so in some cases.

Matt Ratliff: 01:01:27

Do I like the direction that lead connector email is gone

Matt Ratliff: 01:01:30

with our domain configuration.

Matt Ratliff: 01:01:32

I do.

Matt Ratliff: 01:01:33

So now we could take advantage of different domains, but let's say

Matt Ratliff: 01:01:38

that you, in your case, you've got these different workflow domains.

Matt Ratliff: 01:01:42

that's, that's okay.

Matt Ratliff: 01:01:44

But let's say that there are two different types of automations

Matt Ratliff: 01:01:47

that you've got set up.

Matt Ratliff: 01:01:49

So you've got your call booking workflow, you've got your purchase

Matt Ratliff: 01:01:53

workflows, and you've got your nurture sequence workflows.

Matt Ratliff: 01:01:57

Each one of those ideally need to be sent from separate domains entirely.

Matt Ratliff: 01:02:02

Now at that granular level, we don't have the ability to do that yet.

Matt Ratliff: 01:02:07

And that's the thing that they're missing.

Matt Ratliff: 01:02:08

They're missing a lot of things, but

Vit Muller: 01:02:10

Right where, where on the workflow level you'd

Vit Muller: 01:02:13

be able to pre-configure the default sending subdomain.

Matt Ratliff: 01:02:16

That's ideally what they need to do.

Matt Ratliff: 01:02:18

And so we need to be able to identify transactional versus

Matt Ratliff: 01:02:21

bulk in, in those cases.

Matt Ratliff: 01:02:22

And so we need that and I suspect that they will eventually do it.

Matt Ratliff: 01:02:26

They just hired Sean, Sean King, which came from TikTok and then previously

Matt Ratliff: 01:02:30

at Amazon as a product manager.

Matt Ratliff: 01:02:33

And so I think that he, hopefully he'll be instrumental in sort of, or orchestrating

Matt Ratliff: 01:02:37

all of this and making some good changes.

Matt Ratliff: 01:02:39

I met with him, a week and a half ago, to talk about these things.

Matt Ratliff: 01:02:43

So that hopefully will start to, to come forward and that

Matt Ratliff: 01:02:46

that will be a good thing.

Matt Ratliff: 01:02:48

now.

Matt Ratliff: 01:02:49

If you decide to use Mailgun.

Matt Ratliff: 01:02:50

The downside with using Mail Gun from this perspective is that you can

Matt Ratliff: 01:02:55

only attach one domain for Mailgun if you've got your own mail gun account.

Matt Ratliff: 01:02:59

But in every case, we don't always need multiple domains.

Matt Ratliff: 01:03:02

We can stick with one.

Matt Ratliff: 01:03:04

so there's pros and cons of both.

Matt Ratliff: 01:03:06

I am trying to push them in the direction if that, you know, the

Matt Ratliff: 01:03:09

advanced pro users like me, that want our own mail gun account, we

Matt Ratliff: 01:03:14

want the ability to use multiple domains from our mail gun account.

Matt Ratliff: 01:03:18

I'm hoping that they will also allow that.

Matt Ratliff: 01:03:20

'cause clearly they've got the ability to do it.

Matt Ratliff: 01:03:23

that's another, piece that I'm hoping to, to make, hopefully

Matt Ratliff: 01:03:26

that they will start doing for us

Vit Muller: 01:03:28

And aside from from this, is there anything else that else?

Vit Muller: 01:03:32

The high level has baked in four lc specifically that you don't get with

Vit Muller: 01:03:36

the other, the other like, external

Matt Ratliff: 01:03:39

the well.

Matt Ratliff: 01:03:40

okay.

Matt Ratliff: 01:03:40

The, yeah, well the other thing is that, So in terms of the way that the

Matt Ratliff: 01:03:44

world sees our do, our emails from a reputation standpoint, so not only

Matt Ratliff: 01:03:49

are they gonna be looking at, you know, our copy, so let's assume that

Matt Ratliff: 01:03:52

we got the best copy in the world.

Matt Ratliff: 01:03:53

Nothing wrong with our copy.

Matt Ratliff: 01:03:55

we're grabbing attention with our subject lines.

Matt Ratliff: 01:03:57

our domain reputation is solid, like there's no dings, but yet the pool of

Matt Ratliff: 01:04:03

ips that we're sending your email from.

Matt Ratliff: 01:04:06

Those become sort of an issue.

Matt Ratliff: 01:04:09

And so I don't know if you or anyone on, in, in your customer base or

Matt Ratliff: 01:04:13

your client base has ever seen any email throttling from Gmail.

Matt Ratliff: 01:04:18

I'm sure that you've probably seen it from Microsoft and from Yahoo, you'll get those

Matt Ratliff: 01:04:21

little flags, that your email has either been throttled or maybe from Microsoft.

Matt Ratliff: 01:04:26

You're seeing that the email is on some sort of Microsoft block list.

Matt Ratliff: 01:04:30

And so all of those pieces are coming from the ips that the providers are seeing.

Matt Ratliff: 01:04:36

And so there's different tiers, different buckets of ips that

Matt Ratliff: 01:04:39

lead Connector has created.

Matt Ratliff: 01:04:41

And

Vit Muller: 01:04:41

And they're being shared across

Matt Ratliff: 01:04:43

being shared.

Matt Ratliff: 01:04:44

Being shared across.

Matt Ratliff: 01:04:45

And so there was pros and cons to it.

Matt Ratliff: 01:04:48

The way that, let's say that you have honored and done a really

Matt Ratliff: 01:04:51

good job with, sending email, utilizing email best practices.

Matt Ratliff: 01:04:56

you even have an automated Sunset policy mechanism built in, but yet

Matt Ratliff: 01:05:01

lead connectors still has you on this janky, pool that is not really getting,

Matt Ratliff: 01:05:06

you know, a, a really good reputation from, you know, you're still getting

Matt Ratliff: 01:05:08

all of these blocks from Microsoft.

Matt Ratliff: 01:05:10

You're still getting all of these throttles from Gmail and from Yahoo.

Matt Ratliff: 01:05:14

What they should have done after a certain amount of time is that they should shift

Matt Ratliff: 01:05:17

you over to a better, more pristine set of ips so that now you're not only

Matt Ratliff: 01:05:22

helping them in that case, but they're also helping you in honoring the good

Matt Ratliff: 01:05:26

emails that you're sending out because you're doing everything by the book.

Matt Ratliff: 01:05:30

And so that's another tech piece that we can uncover, but that's another

Matt Ratliff: 01:05:34

big component, and that's something that they really need to dial in.

Vit Muller: 01:05:37

So you have an option to contact them if you want to purchase one.

Matt Ratliff: 01:05:41

Well, you're talking about the, a dedicated IP in this case.

Matt Ratliff: 01:05:43

I've heard of people purchasing a dedicated IP and then it being

Matt Ratliff: 01:05:47

pulled from them accidentally.

Matt Ratliff: 01:05:49

And that's happened several times with a few of my clients.

Matt Ratliff: 01:05:52

once you get a dedicated ip, if you do decide to do that, meaning that you're

Matt Ratliff: 01:05:56

the only one influencing the reputation of that, of that ip, that's great.

Matt Ratliff: 01:06:01

But there, you need to make sure that when you do purchase it, if you decide to

Matt Ratliff: 01:06:04

go that route, that your email frequency and the cadence needs to be dialed in.

Matt Ratliff: 01:06:10

So we can't just purchase a dedicated IP and then, you know, leave for

Matt Ratliff: 01:06:15

three months to go on vacation and not send an email for three months

Matt Ratliff: 01:06:18

until you get back kind of thing.

Matt Ratliff: 01:06:20

that's gonna work against you.

Matt Ratliff: 01:06:22

We need to make sure that we're consistently sending an email and

Matt Ratliff: 01:06:24

working that volume and keeping that reputation up because at some

Matt Ratliff: 01:06:29

point, you know, all the mailbox providers are gonna see that new ip.

Matt Ratliff: 01:06:33

Microsoft especially, you're gonna be, The, if we look at Yahoo and we look at

Matt Ratliff: 01:06:38

Gmail, they, even though they weigh in the IP reputation, they're more focused

Matt Ratliff: 01:06:44

on domain reputation than anything.

Matt Ratliff: 01:06:46

But they will still take note of how that IP is performing.

Matt Ratliff: 01:06:49

But in terms of Microsoft, Microsoft is a little bit different.

Matt Ratliff: 01:06:53

They, they, look at many different things.

Matt Ratliff: 01:06:56

One being is the, the ip, and you'll always be placed

Matt Ratliff: 01:07:00

in sort of a neutral bucket.

Matt Ratliff: 01:07:02

And so let's say you purchase a, a dedicated ip, you send an email to

Matt Ratliff: 01:07:05

Microsoft from that dedicated ip, you're still gonna lend in the junk

Matt Ratliff: 01:07:10

folder because they don't trust you yet, that you've not proven to

Matt Ratliff: 01:07:14

them that you are to be trusted.

Matt Ratliff: 01:07:16

But since you are the only one influencing that dedicated IP reputation, then

Matt Ratliff: 01:07:21

that in the long run is gonna help you.

Matt Ratliff: 01:07:23

It's gonna prevent you from being throttled, it's gonna prevent you from

Matt Ratliff: 01:07:26

having blocks, but you still need to play the reputation game and build

Matt Ratliff: 01:07:30

up trust, mailbox provider trust.

Matt Ratliff: 01:07:34

The game, you've got to game that and do a good job so that they honor with

Matt Ratliff: 01:07:38

delivering your emails to be seen.

Matt Ratliff: 01:07:40

that's the next piece of this puzzle.

Vit Muller: 01:07:43

All right.

Vit Muller: 01:07:43

so Matt, there's a lot of pieces to the puzzle.

Vit Muller: 01:07:45

Unfortunately, we run out of time here and it feels like this.

Vit Muller: 01:07:50

There's a whole nother episode, which would be awesome to organize.

Vit Muller: 01:07:53

But for the guys listening, if they want to learn more, if they want to

Vit Muller: 01:07:57

work with you on getting this done right for their agency, for their

Vit Muller: 01:08:01

clients, we've organized, an offer.

Vit Muller: 01:08:04

Did you want to pitch it to the guys?

Matt Ratliff: 01:08:06

Yeah.

Matt Ratliff: 01:08:07

And my offer is something that I created, it's a system for high

Matt Ratliff: 01:08:10

level that I created, I guess two and a half years ago now.

Matt Ratliff: 01:08:14

And it's really the, the bread and butter, the workhorse behind keeping

Matt Ratliff: 01:08:17

your domain reputation high over time.

Matt Ratliff: 01:08:20

And it's basically a way to, it's a, it's an overall engine.

Matt Ratliff: 01:08:23

It comes in a snapshot.

Matt Ratliff: 01:08:24

It's a set of, workflows that work cohesively together.

Matt Ratliff: 01:08:28

It literally took me months to build out.

Matt Ratliff: 01:08:30

And, when I was building it, I had to reach out to, high levels, dev team

Matt Ratliff: 01:08:35

because there were some things happening behind the scenes that I couldn't touch

Matt Ratliff: 01:08:38

'cause I couldn't get to their code.

Matt Ratliff: 01:08:39

so they saw what, what the issue was, they fixed it for me.

Matt Ratliff: 01:08:44

and this system is really what has kept my clients, their email

Matt Ratliff: 01:08:48

reputation high over time, even after I. am doing an offboarding call.

Matt Ratliff: 01:08:52

So I'll be on a call or doing an, email program, or project with them

Matt Ratliff: 01:08:56

for about three to five months.

Matt Ratliff: 01:08:58

And then after that time, I leave.

Matt Ratliff: 01:09:00

But I leave after I teach them.

Matt Ratliff: 01:09:02

But, this system though is what will keep your email domain healthy over time.

Matt Ratliff: 01:09:07

And it's called my email engagement System snapshot.

Matt Ratliff: 01:09:09

And it's a way really to see who has engaged with you, who has

Matt Ratliff: 01:09:13

stopped engaging with you over time.

Matt Ratliff: 01:09:15

going back to the Google scenario where they've marked

Matt Ratliff: 01:09:17

you a spam, we don't see it.

Matt Ratliff: 01:09:19

This is a way to uncover who they are, and after all of this, they'll be sunsetted.

Matt Ratliff: 01:09:25

Then those sunsetted email or contacts can then be placed into a winback

Matt Ratliff: 01:09:29

series of, emails that we craft or that you craft based upon my template.

Matt Ratliff: 01:09:34

And then if you can't win them back through that mechanism, then we're

Matt Ratliff: 01:09:37

gonna segment them permanently until we decide to reactivate them later.

Matt Ratliff: 01:09:41

As long as they've not unsubscribed.

Matt Ratliff: 01:09:43

It's a, it's a beautiful system.

Matt Ratliff: 01:09:45

you install it, you may touch it once or twice, that's it.

Matt Ratliff: 01:09:50

And then it's dialed in, and then it will keep things running

Matt Ratliff: 01:09:52

smooth well into the future.

Vit Muller: 01:09:54

Brilliant.

Vit Muller: 01:09:55

where can we, find out more about it?

Matt Ratliff: 01:09:57

Yeah, it's the highlevelexperience.com/emailengagementsystem.

Vit Muller: 01:10:02

Brilliant.

Vit Muller: 01:10:03

Thank you Matt.

Vit Muller: 01:10:03

So guys, if you want to learn about this product, reach out to Matt.

Vit Muller: 01:10:07

If you wanna learn, about, about the system, head over to

Vit Muller: 01:10:09

highlevelexperience.com/emailengagementsystem.

Vit Muller: 01:10:16

Matt, it's been a pleasure having you on the show.

Vit Muller: 01:10:18

Thank you so much for sharing such detailed, information about like how,

Vit Muller: 01:10:23

what goes into proper email setup.

Vit Muller: 01:10:26

I'm looking forward to have you on a part two, if, if you're open

Vit Muller: 01:10:28

to it so we can dive more into it.

Vit Muller: 01:10:30

but yeah.

Vit Muller: 01:10:31

Thank you so much

Matt Ratliff: 01:10:32

Thanks for having me.

Vit Muller: 01:10:33

guys.

Vit Muller: 01:10:34

Thank you for listening to today's episode on high level experience.

Vit Muller: 01:10:37

If you enjoyed today's episode, then please do me a favor, share it

Vit Muller: 01:10:41

with your fellow agency mates and other high levelers that you think

Vit Muller: 01:10:44

would also benefit from listening.

Vit Muller: 01:10:46

For show notes, links and extra tips to help you grow your agency

Vit Muller: 01:10:49

or your SaaS with high level, please go to high level experience.com.

Vit Muller: 01:10:54

Thank you and have a great rest of your day, everybody.