Vit Muller: 00:00:04

Hello everybody.

Vit Muller: 00:00:04

Welcome to another episode on the High Level Experience podcast.

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Our guest today is a seasoned entrepreneur, a marketing systems

Vit Muller: 00:00:10

genius, and a creative force who's been building and scaling businesses

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since flip phones were still a thing.

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He's got nearly 20 years of experience in web design, digital marketing photography.

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And believe it or not, prop design fulfillment television is the brain

Vit Muller: 00:00:25

power behind GHL Power Tools, killer suit tools built for the high level platform

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used by agencies and local businesses to drive repeat business, capture five

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star reviews and streamline onboarding.

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Oh, and did I mention the, that he also pivoted an entire agency

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after COVID wiped out the fitness niche and still came out stronger?

Vit Muller: 00:00:45

Yes, that's right.

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All that and more we'll be discussing on today's episode.

Vit Muller: 00:00:50

Please welcome to the show, Jason Orban.

Jason Orban: 00:00:59

Hey, how are you doing today?

Vit Muller: 00:01:00

I'm very good.

Vit Muller: 00:01:01

Thank you Jason.

Vit Muller: 00:01:02

Great to, great to have you here mate.

Jason Orban: 00:01:05

Yeah.

Vit Muller: 00:01:05

mate, before, we get all like into all the, you know, GHL magic,

Vit Muller: 00:01:09

I have to like ask you, you've done, you know, web design built marketing

Vit Muller: 00:01:13

agencies, coached, other entrepreneurs, even worked in the film as prop designer.

Vit Muller: 00:01:19

What's a, like a common thread, through all of it and how the hell

Vit Muller: 00:01:23

did it all relate to GHL Power tools?

Jason Orban: 00:01:26

common thread.

Jason Orban: 00:01:27

I don't know.

Jason Orban: 00:01:28

you know what?

Jason Orban: 00:01:28

We, we always like to be, I, I am, I feel like I'm just a very creative guy.

Jason Orban: 00:01:32

I like being creative.

Jason Orban: 00:01:33

I like buildings things.

Jason Orban: 00:01:34

I like doing things and just like, seeing things come to fruition, right?

Jason Orban: 00:01:39

Like, I like whatever it is.

Jason Orban: 00:01:41

Like, I feel like I'm very artistic.

Jason Orban: 00:01:43

we've done photography.

Jason Orban: 00:01:45

We've, we've grown.

Jason Orban: 00:01:46

My wife and I, we, she was a hairstylist for 20 years.

Jason Orban: 00:01:48

We built hair salons and, and, renovated and, and did all that kind of fun stuff.

Jason Orban: 00:01:53

And a big, I, I guess the common thing thread for me is just the

Jason Orban: 00:01:57

creativity behind all of it.

Jason Orban: 00:01:59

And that even goes from before when we were building our agency,

Jason Orban: 00:02:03

like you mentioned earlier with, we were working in fitness.

Jason Orban: 00:02:06

We grew, grew our agency really, really well there, and then COVID happened

Jason Orban: 00:02:09

and, and kind of took it all away.

Jason Orban: 00:02:11

Instead of panicking there, we were just like, okay, now what do we need to do?

Jason Orban: 00:02:15

You know?

Jason Orban: 00:02:15

be creative, come up with new ideas, and like, how do we move forward with that?

Vit Muller: 00:02:21

Yeah.

Vit Muller: 00:02:22

And so right now you've got this, platform called GHL Power Tools, but you

Vit Muller: 00:02:25

also still run your own agency as well.

Jason Orban: 00:02:28

Yeah, we still have an agency that's, going full

Jason Orban: 00:02:30

steam ahead right now as well.

Jason Orban: 00:02:32

so kind of what happened is, let's, let's say back it was like 2020.

Jason Orban: 00:02:36

we had, we had like 60, fitness studios that we're working with,

Jason Orban: 00:02:39

doing their marketing for them.

Jason Orban: 00:02:41

COVID came along.

Jason Orban: 00:02:42

We had just had a great meeting with a bunch of them.

Jason Orban: 00:02:45

We were like, we are shooting for, we onboarded a new franchise and

Jason Orban: 00:02:50

we are just shooting for, hey, we're gonna hit a hundred studios

Jason Orban: 00:02:53

this year, by the end of the year.

Jason Orban: 00:02:55

And I think we're already at 50, so, we're really looking forward to that.

Jason Orban: 00:02:58

Got back home.

Jason Orban: 00:02:59

And then everything just shut right down.

Jason Orban: 00:03:01

And you know what, we, we were hopeful that those

Jason Orban: 00:03:03

businesses were gonna come back.

Jason Orban: 00:03:05

Things were gonna open up again, but they just did not.

Jason Orban: 00:03:07

And those fitness businesses were closed for like almost two years.

Jason Orban: 00:03:12

So, we didn't wait around for that.

Jason Orban: 00:03:14

'cause you didn't have that kind of time.

Jason Orban: 00:03:15

So we're like, well, what else are we gonna do?

Jason Orban: 00:03:17

And poking around the internet, I found some really good

Jason Orban: 00:03:20

offers that were out there.

Jason Orban: 00:03:21

And then I was like, well, what are these guys doing?

Jason Orban: 00:03:23

And it all led back to high level.

Jason Orban: 00:03:26

we jumped into high level and I was like, there's gotta be some

Jason Orban: 00:03:28

cool stuff that we can do here.

Jason Orban: 00:03:30

Now, after we did the, the fitness thing, I kind of, we kind of just

Jason Orban: 00:03:33

went back to our roots, which is like local marketing, right?

Jason Orban: 00:03:35

How do we help the businesses around us who we're relying on.

Jason Orban: 00:03:40

All the customers walking into their business, but now they

Jason Orban: 00:03:43

have to transition to online.

Jason Orban: 00:03:44

So we started working with them, we started getting them more reviews, and

Jason Orban: 00:03:48

when we got into high level, we found out that the review system is okay, but it

Jason Orban: 00:03:52

wasn't what our customers really wanted.

Jason Orban: 00:03:54

that's where we kind of went and built our, our first product for high level,

Jason Orban: 00:03:58

which was our smart review system.

Vit Muller: 00:04:00

So what did you find out that They did want it.

Jason Orban: 00:04:03

one of the, one of the things that like high level has is people are

Jason Orban: 00:04:08

kind of used to a little bit of gating.

Jason Orban: 00:04:10

it was like having that segmentation of you happy

Jason Orban: 00:04:12

customers versus unhappy customers.

Jason Orban: 00:04:15

So we built a, basically one of those pages where we had the

Jason Orban: 00:04:18

landing page with the five stars on it, or thumbs up, thumbs down.

Jason Orban: 00:04:21

Customers could pick, you know, whether they're happy or not, and then go through

Jason Orban: 00:04:25

the, the process of leaving a review.

Jason Orban: 00:04:28

it all still tied into high level.

Jason Orban: 00:04:30

but we did a whole bunch of JavaScript stuff and a bunch of programming in

Jason Orban: 00:04:33

the backend to make things easier.

Jason Orban: 00:04:34

'cause like, one of the things with high level ease is if you've been using it.

Jason Orban: 00:04:39

Going into custom values is like a nightmare, right?

Jason Orban: 00:04:42

So one of the first things that we built in, with that, with that review

Jason Orban: 00:04:45

system was, Hey, how do we make it so that people can actually update the

Jason Orban: 00:04:48

custom values in an easy, easy way?

Jason Orban: 00:04:50

And we built a system for that as well.

Jason Orban: 00:04:53

And, our whole, our whole thing was just making it easy for our

Jason Orban: 00:04:56

customers to use the system, but also just get reviews really easily

Jason Orban: 00:05:01

in a fashion that they wanted.

Vit Muller: 00:05:03

Yeah.

Vit Muller: 00:05:03

Right.

Vit Muller: 00:05:04

Nice, excellent.

Vit Muller: 00:05:05

And how do you program it on the backend?

Vit Muller: 00:05:07

once people, you know, give a thumbs up, thumbs down, it's

Vit Muller: 00:05:10

kinda how you filter down.

Vit Muller: 00:05:11

Is there then a form that they fill up if they want to provide more

Vit Muller: 00:05:14

information and then it takes them to Google for review or any of the other

Jason Orban: 00:05:18

Yeah, essentially that if they pick, pick three or

Jason Orban: 00:05:20

less, it's going pop up a form.

Jason Orban: 00:05:22

ask them for their feedback.

Jason Orban: 00:05:23

There's a big button at the bottom that says, Hey, I don't wanna leave feedback.

Jason Orban: 00:05:26

I wanna go leave a review.

Jason Orban: 00:05:27

You know, if I wanna go leave a negative review, they really want to do that.

Jason Orban: 00:05:30

They can, we're not entirely gating people.

Jason Orban: 00:05:32

but if they leave four or five stars, then it pops up the option for, you know,

Jason Orban: 00:05:36

Google, Facebook, Yelp, whatever other, systems that you wanna have in there.

Jason Orban: 00:05:40

Google review or review sites, and then people pick that, and then

Jason Orban: 00:05:44

they go through and leave the, the review for their, for their customer.

Vit Muller: 00:05:48

Yeah.

Vit Muller: 00:05:48

Nice.

Vit Muller: 00:05:49

well one of the things I've found with reviews and, and protect,

Vit Muller: 00:05:53

'cause we, we got our own snapshot as well, that would be a similar thing.

Vit Muller: 00:05:55

one of the things I find it's, you know, on the front end, how do you present

Vit Muller: 00:05:58

it to brick and mortar businesses?

Vit Muller: 00:06:00

How do they go about, doing the requests?

Vit Muller: 00:06:03

What have you found working best?

Jason Orban: 00:06:05

Yeah, brick and mortar businesses, it's, it's

Jason Orban: 00:06:07

really interesting, right?

Jason Orban: 00:06:08

Because, a lot of the businesses when we're talking about, I mean,

Jason Orban: 00:06:12

we've got two different kinds of brick and mortar business.

Jason Orban: 00:06:14

We've got service-based businesses where they know who their customers

Jason Orban: 00:06:17

are already, like they've got their contact information.

Jason Orban: 00:06:20

Then we've got, we've got brick and mortar businesses who they

Jason Orban: 00:06:22

don't know who their customers are.

Jason Orban: 00:06:24

So if we're talking about like restaurants and retail and like bakeries, stuff

Jason Orban: 00:06:29

like that where customers just come in, purchase things and then leave, a lot

Jason Orban: 00:06:33

of businesses that way are very passive.

Jason Orban: 00:06:36

About how they ask for reviews, right?

Jason Orban: 00:06:38

They've gotta sign up somewhere that says, please leave us a review.

Jason Orban: 00:06:41

Nobody mentions reviews.

Jason Orban: 00:06:42

Nobody asks about reviews.

Jason Orban: 00:06:43

It is just, there's something there.

Jason Orban: 00:06:45

And they're hoping that their customers will leave a review.

Jason Orban: 00:06:48

Now, the service-based businesses, like the hair salons, chiropractors,

Jason Orban: 00:06:52

home services, everyone's gotta make an appointment, right?

Jason Orban: 00:06:54

you've got their contact information in there.

Jason Orban: 00:06:57

It's a lot easier to follow up with those customers because we already

Jason Orban: 00:07:01

have their contact details, right?

Jason Orban: 00:07:02

We finish up with them, we can move a thing in the opportunities

Jason Orban: 00:07:04

panel, and all of a sudden we're asking them for a review, right?

Jason Orban: 00:07:07

Or we can automate, hey, after the person pays, fire it off, and then

Jason Orban: 00:07:11

we can, we can ask them for a review.

Jason Orban: 00:07:13

Now, one of the things that we're, we're working on right now that we

Jason Orban: 00:07:16

built in is, a way to get reviews through like an NFC tap card.

Jason Orban: 00:07:20

So there, here's just a blank white NFC tap card here, but.

Jason Orban: 00:07:24

what we can do is we can program a link on this to take them to a system

Jason Orban: 00:07:28

that we built that walks them through a really quick, like Google login.

Jason Orban: 00:07:32

And when that does that we actually capture their information, fire it back

Jason Orban: 00:07:35

into high level, and now that's, that contacts information is inside of high

Jason Orban: 00:07:39

level as they're leaving you a review.

Jason Orban: 00:07:42

So when we're talking about those retail brick and mortar anonymous

Jason Orban: 00:07:46

customers, now we're turning those anonymous customers into customers.

Jason Orban: 00:07:50

We actually know who they are, which is, which is really, really cool.

Vit Muller: 00:07:54

And that obviously opens up a whole, a whole lot of doors for additional

Vit Muller: 00:07:58

remarketing through email, through SMS obviously, in a way that's valuable.

Vit Muller: 00:08:02

That's a critical thing to mention.

Vit Muller: 00:08:04

'cause if you're just gonna do that, to just start pitching

Vit Muller: 00:08:07

offers flog their emails.

Vit Muller: 00:08:09

That's just, just, you know, surefire way to, to, to burn, to burn your,

Jason Orban: 00:08:13

yeah, absolutely.

Jason Orban: 00:08:15

all marketing, we want to be valuable, right?

Jason Orban: 00:08:17

I, I, I can't tell you how many customers we've had in the past

Jason Orban: 00:08:20

who before they start working with us, they are just like, buy now,

Jason Orban: 00:08:24

buy now, buy now, buy now, buy now.

Jason Orban: 00:08:26

That's their whole social media feed.

Jason Orban: 00:08:27

that's the whole thing.

Jason Orban: 00:08:28

And we switch 'em around, we change things around and we get them a

Jason Orban: 00:08:31

message and actually help them start providing value to their customers.

Jason Orban: 00:08:35

So, one of the things is even with their, if cus we have another promotion

Jason Orban: 00:08:39

system that's tied into our, that you can tie into our review system, which is

Jason Orban: 00:08:45

a whole way for these brick and mortar businesses to basically pro create

Jason Orban: 00:08:49

like a digital flyer that they can send out to their customers once a week.

Jason Orban: 00:08:53

Now, the cool thing about this, if you're doing it this way or if you're

Jason Orban: 00:08:56

doing it, through an online funnel, whatever, if people are signing up.

Jason Orban: 00:09:01

Asking them if they wanna actually be there.

Jason Orban: 00:09:03

And then if they do, know that, you can see, you can send them all messages

Jason Orban: 00:09:07

because people do like to hear from the businesses that they work with.

Jason Orban: 00:09:09

Now, we're not gonna hammer them probably every single day

Jason Orban: 00:09:12

with, with a marketing message.

Jason Orban: 00:09:14

But, you know, if we're sending out a message once a week, once every

Jason Orban: 00:09:17

two weeks, you're probably gonna be doing all right, especially for a

Jason Orban: 00:09:20

business that people like to frequent.

Jason Orban: 00:09:22

You know, they like to hear, they like to see what kind of promotions

Jason Orban: 00:09:26

they have available, what's on sale, you know, that kind of thing.

Jason Orban: 00:09:29

How they can, you know, save a buck or attend an event or get something special.

Vit Muller: 00:09:34

Yeah, a hundred percent.

Vit Muller: 00:09:34

I mean, I know, like my local butcher, they always put up like, you know,

Vit Muller: 00:09:38

they on the chalkboard specials.

Vit Muller: 00:09:40

so it'd be cool to know, like, you know, if they're planning it ahead or a few

Vit Muller: 00:09:43

days ahead, just like again, an SMS like, Hey Suzy, your local butcher here.

Vit Muller: 00:09:47

Here's just a quick summary of, specials coming up for this weekend, just so you

Vit Muller: 00:09:51

can plan up your barbecues or something

Jason Orban: 00:09:53

Absolutely.

Vit Muller: 00:09:54

that'd be cool,

Jason Orban: 00:09:55

That would be awesome.

Jason Orban: 00:09:57

I'd be there, I'd be buying steaks every day.

Vit Muller: 00:09:59

Yeah.

Vit Muller: 00:09:59

Brisket, bring on that brisket and

Jason Orban: 00:10:01

Everything,

Vit Muller: 00:10:02

everything, so.

Jason Orban: 00:10:03

like it, but it's, it's funny, we've had some really good

Jason Orban: 00:10:06

discussions and we do, as part of our whole power tools thing is we do,

Jason Orban: 00:10:10

we have a Tuesday and Thursday call where we, we do a live and people can

Jason Orban: 00:10:14

join and we usually talk about tech stuff, but a lot of times we get into

Jason Orban: 00:10:17

like the sales side of things too, and how do we market, you know, all

Jason Orban: 00:10:21

these systems that we're selling.

Jason Orban: 00:10:23

And one of the discussions we've had a lot lately is just the lack of follow up from

Jason Orban: 00:10:29

businesses, even for those service-based businesses that are out there.

Jason Orban: 00:10:33

You know, my wife works with us in the agency and, she, we owned three

Jason Orban: 00:10:37

different hair salons, you know, back when she was a stylist and.

Jason Orban: 00:10:41

One of the major things that we were like so adamant about

Jason Orban: 00:10:45

was follow up with customers.

Jason Orban: 00:10:48

You know, whether it was sending out, weekly message to them, or, then

Jason Orban: 00:10:52

here's the big one is we had someone at the front desk call everybody

Jason Orban: 00:10:56

who was in the day before to make sure they're happy with their hair.

Jason Orban: 00:11:00

Right.

Jason Orban: 00:11:00

and one of the, one of the cool things about that was that, because we had

Jason Orban: 00:11:04

someone at the front desk calling, who wasn't the stylist who worked on their

Jason Orban: 00:11:07

hair, we actually got honest feedback from the customer that, Hey, I'm not happy.

Jason Orban: 00:11:12

You know, oh, I, I actually really kind of wanted this thing and I didn't get

Jason Orban: 00:11:15

it, you know, and the cool thing was then now, our front desk staff were

Jason Orban: 00:11:19

able to rebook them in, get everything handled, maybe put them with a different

Jason Orban: 00:11:23

stylist or put them with Chandel, who was like the master stylist there, right?

Jason Orban: 00:11:27

So they had, they had a couple options, but one of the, the biggest

Jason Orban: 00:11:32

complaints that I've heard from.

Jason Orban: 00:11:35

My wife here locally.

Jason Orban: 00:11:37

Is that, is that none of the businesses that they go to follow up, not the

Jason Orban: 00:11:43

dentist, not the hairstylist, not the chiropractor, not the, our kids

Jason Orban: 00:11:47

are big into sports, so they've got some like sports medicine things that

Jason Orban: 00:11:51

they go to, but nobody follows up.

Jason Orban: 00:11:52

Nobody sends a message.

Jason Orban: 00:11:54

Nobody like, our, our HVAC people, nobody follows up and there's such

Jason Orban: 00:11:59

a huge opportunity there for those businesses just to do the simplest,

Jason Orban: 00:12:04

the smallest amount of follow up.

Vit Muller: 00:12:07

simp.

Vit Muller: 00:12:07

It's a, it's a, it's a no brainer, really.

Vit Muller: 00:12:09

I mean, you complete a service, you've done a service, you've collected money.

Vit Muller: 00:12:12

It's just a simple follow up, Hey, how did we go?

Vit Muller: 00:12:15

That naturally leads into reviews that then naturally, if it's a good

Vit Muller: 00:12:18

review, if it's a positive, then that opens the door for referral.

Vit Muller: 00:12:22

a campaign to follow up and offer, you know, Hey, here's an offer for somebody,

Vit Muller: 00:12:26

for your neighbor or for somebody.

Vit Muller: 00:12:28

yeah, and then,

Jason Orban: 00:12:31

And then, but, but even think about it, like you have,

Jason Orban: 00:12:33

every, every one of these businesses has some kind of sales cycle, right?

Jason Orban: 00:12:37

Like a hairstylist in the salon.

Jason Orban: 00:12:38

People are coming back every four to six weeks, you know, HVAC with,

Jason Orban: 00:12:42

like, irrigation, you know, they're there at least every six months

Jason Orban: 00:12:46

because they gotta turn things on, turn things off, pool cleaners.

Jason Orban: 00:12:50

you've got, yeah, even chiropractors and everything.

Jason Orban: 00:12:52

It could be like every six weeks that they're just, Hey, you know,

Jason Orban: 00:12:55

it's time to book in again, haven't seen you for a little while.

Jason Orban: 00:12:58

How are things going?

Jason Orban: 00:12:59

Do you have any problems?

Jason Orban: 00:13:00

How can we help out?

Jason Orban: 00:13:01

You know, doing that kind of stuff.

Jason Orban: 00:13:03

And I'm sure just by doing that, they would probably almost

Jason Orban: 00:13:07

double their business just by that little bit of follow up.

Jason Orban: 00:13:09

Maybe.

Jason Orban: 00:13:10

Maybe they're too busy and they don't, they don't want that.

Jason Orban: 00:13:12

But by being able to solve that one little problem for those local businesses

Jason Orban: 00:13:17

who I don't even know if they know that it's a problem, but, You will you be

Jason Orban: 00:13:21

able to grow an agency so, so easily?

Vit Muller: 00:13:25

Yeah, it's a win-win for everybody.

Vit Muller: 00:13:26

And ultimately what you're doing by doing so, it's increasing

Vit Muller: 00:13:29

customer lifetime value.

Vit Muller: 00:13:30

You are allowing, are you helping the business to get

Vit Muller: 00:13:33

those customers to, to come back?

Vit Muller: 00:13:36

And ideally you come back in high frequency, right?

Vit Muller: 00:13:38

For example, like, I used to be a massage therapist and I used to,

Vit Muller: 00:13:42

you know, in the health and fitness industry, you did a bunch of things.

Vit Muller: 00:13:45

but like, let's go an example of a, remedial massage.

Vit Muller: 00:13:49

Somebody books because they, something is, you know, like maybe

Vit Muller: 00:13:52

their back is hurting or something.

Vit Muller: 00:13:54

or they've got a postural problem.

Vit Muller: 00:13:56

So you know, you're gonna have to have a bit of a treatment plan.

Vit Muller: 00:13:58

They have to come, come back for a few sessions, not just one.

Vit Muller: 00:14:02

So you could, obviously if you're really good as a, as a sales guy, at

Vit Muller: 00:14:06

the end of the treatment to prescribe the plan and say to the customer, Hey,

Vit Muller: 00:14:10

I'm gonna see you once every two weeks.

Vit Muller: 00:14:12

And if they agree to it, no, that's great.

Vit Muller: 00:14:14

But if there's gonna be those edge cases where people just show up for

Vit Muller: 00:14:17

one, one time and you don't have that experience, that, that, opportunity to

Vit Muller: 00:14:21

talk to them about, you know, pitching them a treatment plan, then you could

Vit Muller: 00:14:25

have an automation and they just touches base like, hey, you had a massage, and

Vit Muller: 00:14:29

then you have that post thing, right?

Vit Muller: 00:14:31

But then that also leads into, you know, a timer.

Vit Muller: 00:14:34

And maybe it's been 30 days, like, Hey, how's your back?

Vit Muller: 00:14:36

Hey, maybe it's that time, you know, you might wanna come back for just, loosen up,

Vit Muller: 00:14:41

getting rid of those, any of those niggles that, that are bothering you last time.

Vit Muller: 00:14:45

Right.

Jason Orban: 00:14:46

I think there's like, even, even without, like for, for massage

Jason Orban: 00:14:49

therapist, I'd be following up with people like a few days later, 'cause you gotta

Jason Orban: 00:14:53

massage, you're sore, you got a good massage, you're gonna be maybe a little

Jason Orban: 00:14:56

bit sore the next day and it'll start getting better over the next couple days.

Jason Orban: 00:14:59

But, we have, we have a couple clients who have clinics and, and

Jason Orban: 00:15:03

the big thing there is like, hey.

Jason Orban: 00:15:05

You're like the advisor, right?

Jason Orban: 00:15:07

People come to see you sometimes they just want the one-off massage.

Jason Orban: 00:15:10

Some things they want, whatever.

Jason Orban: 00:15:11

But you're the advisor, right?

Jason Orban: 00:15:13

So you're like, oh, okay, you've got this.

Jason Orban: 00:15:15

I'm gonna probably want to see you like two or three times.

Jason Orban: 00:15:17

You know, here's, here's the kind of plan that we wanna do.

Jason Orban: 00:15:19

You're gonna start feeling better after this, but we should really

Jason Orban: 00:15:22

kind of, once you're feeling good.

Jason Orban: 00:15:24

We should also kind of move into like a maintenance thing, you know,

Jason Orban: 00:15:27

where you come in once a month and we'll just do a good massage and,

Jason Orban: 00:15:30

and keep you going kind of thing.

Jason Orban: 00:15:32

we have a client that has a clinic and they're really good friends of

Jason Orban: 00:15:35

ours, and they will have customers come in for like a 10 day period.

Jason Orban: 00:15:39

They'll come in like every second day for 10 days.

Jason Orban: 00:15:43

and what they were doing was after that would happen, they would

Jason Orban: 00:15:45

just, okay, we'll see you later.

Jason Orban: 00:15:47

You know, they started moving into a, we'll do that, but then now we're

Jason Orban: 00:15:51

gonna do just, what do you call it?

Jason Orban: 00:15:53

Just maintenance mode.

Jason Orban: 00:15:54

We're just gonna, now you came in for 10 days, you feel absolutely awesome.

Jason Orban: 00:15:58

Now let's keep that up so we don't have to go through a full treatment.

Jason Orban: 00:16:02

We don't have to do the whole spectrum of things, but now we can just do, you know,

Jason Orban: 00:16:06

once a month thing and have you come in.

Jason Orban: 00:16:08

That increases their revenue, the lifetime value of that customer,

Jason Orban: 00:16:11

and that customer continues to feel great going forward, right?

Jason Orban: 00:16:15

Because, Because they're getting the ongoing treatments.

Jason Orban: 00:16:18

The problem with most people, my wife included right now, she's sitting upstairs

Jason Orban: 00:16:22

with a sore back and I've been like, you have to go get a massage or something.

Jason Orban: 00:16:26

'cause it's been, she's had it since last Friday.

Jason Orban: 00:16:29

So like, you gotta go do something.

Jason Orban: 00:16:31

but there's nothing popping up in her newsfeed or nothing like that

Jason Orban: 00:16:34

where she's just gonna go and book.

Jason Orban: 00:16:35

the, the problem is, is we don't go and do something.

Jason Orban: 00:16:38

Most people don't go and do something until we hit like rock bottom.

Jason Orban: 00:16:42

Right.

Jason Orban: 00:16:42

Till we're in pain, till we're hurting, till something's not going right.

Jason Orban: 00:16:46

Then we decide that we're gonna go and take action.

Vit Muller: 00:16:49

Yeah, as we were talking, I also had like an idea, like what if,

Vit Muller: 00:16:52

you know, how you got those, like a subscription, subscription models is

Vit Muller: 00:16:55

just a really powerful thing, right?

Vit Muller: 00:16:59

Subscription for shavers, subscription model for this.

Vit Muller: 00:17:01

What if you had a subscription model for massage therapies?

Vit Muller: 00:17:04

Like what we know it's a massage treatment is, it's not cheap, right?

Vit Muller: 00:17:07

Might be, you know, a hundred dollars or more.

Vit Muller: 00:17:10

and so when, when it gets to that chance, some people might be like, yeah, I don't

Vit Muller: 00:17:13

really wanna spend that much money.

Vit Muller: 00:17:15

But if, if they were say, you know, hey, it's, you just pay, I dunno,

Vit Muller: 00:17:18

20 bucks a week, 20 bucks a week.

Vit Muller: 00:17:21

It's a subscription model.

Vit Muller: 00:17:22

You can cancel any time and you accrue credits.

Vit Muller: 00:17:25

So once a month you can come in for a massage.

Vit Muller: 00:17:27

If you don't use it that month, you can, you can, you know, you can

Vit Muller: 00:17:30

double up next month or something.

Vit Muller: 00:17:31

And what it does is, like, for those people who are, I, I think this

Vit Muller: 00:17:34

is brilliant, especially for those people who are like really bad at

Vit Muller: 00:17:37

budgeting or saving up for things.

Vit Muller: 00:17:39

It's like, oh, it's just 20 bucks.

Vit Muller: 00:17:40

I can do that because I get, I get paid every week.

Vit Muller: 00:17:43

I'll just, yeah, 20 bucks goes away.

Vit Muller: 00:17:44

That's a small amount.

Vit Muller: 00:17:46

And then, and then boom.

Jason Orban: 00:17:47

Yeah, I think like, I love the subscription model we built.

Jason Orban: 00:17:50

We, so we also have like a loyalty and rewards program.

Jason Orban: 00:17:53

Our, my whole mod, my whole philosophy here is how can we help all the local

Jason Orban: 00:17:56

businesses do what they need to do?

Jason Orban: 00:17:59

so we have loyalty and rewards, we have reviews.

Jason Orban: 00:18:01

We have this promotion system, part of the rewards and

Jason Orban: 00:18:03

promotion system that we built.

Jason Orban: 00:18:05

we also have this subscription membership tiers too.

Jason Orban: 00:18:08

So we've had a number of med spas use the system for almost

Jason Orban: 00:18:13

exactly what you're talking about.

Jason Orban: 00:18:14

So every month customers will come in, they'll pay for their subscription.

Jason Orban: 00:18:19

They get like, say, let's say 5,000 points.

Jason Orban: 00:18:21

Then they can redeem those 5,000 points for different services,

Jason Orban: 00:18:25

through, through our backend.

Jason Orban: 00:18:27

So they basically just come in and say, Hey, I want to use these points for like,

Jason Orban: 00:18:30

Botox or like, I don't even know what the med spa things are, but they can

Jason Orban: 00:18:35

use it for, for all those things, right?

Jason Orban: 00:18:37

whether it's a facial or, or whatever.

Jason Orban: 00:18:39

now.

Jason Orban: 00:18:41

That's what's crazy is some of those people are spending like $750,000 a

Jason Orban: 00:18:46

month to, to get those points on those subscription plans because they're

Jason Orban: 00:18:49

already coming in and doing it.

Jason Orban: 00:18:51

They just want, they just want the subscription so that they

Jason Orban: 00:18:54

know what they're getting.

Jason Orban: 00:18:55

Now, the way we set it up with these med spas is that you can have, okay.

Jason Orban: 00:19:00

we have like three or four different services.

Jason Orban: 00:19:02

You have this many points.

Jason Orban: 00:19:04

You can usually pick like two out of the four services kind of thing

Jason Orban: 00:19:07

for whatever you're spending and you can set how many points that

Jason Orban: 00:19:10

they're going to use for whatever.

Jason Orban: 00:19:12

And then we have a whole checkout system for med spas in the back end there too.

Jason Orban: 00:19:15

Which, and, and I love, I love the whole subscription model.

Jason Orban: 00:19:19

The problem is most businesses don't think in that recurring revenue model, right?

Jason Orban: 00:19:25

How do we get customers to continually come back spending money with us

Jason Orban: 00:19:29

all the time and then it leaves.

Jason Orban: 00:19:32

So it alleviates so much pressure inside your business when you can look

Jason Orban: 00:19:36

at the start of the month and you say, Hey, you know, we've got 10,000 in

Jason Orban: 00:19:39

subscriptions coming in this month.

Jason Orban: 00:19:41

we don't have to be always fighting for that.

Jason Orban: 00:19:43

get new customers.

Jason Orban: 00:19:44

Get new customers.

Jason Orban: 00:19:44

Get new customers.

Vit Muller: 00:19:46

Yeah.

Vit Muller: 00:19:46

Yeah, exactly.

Vit Muller: 00:19:47

mate, we have a lot of high levelers listening, and I'm sure there's

Vit Muller: 00:19:50

some, some people who are interested to know more about your offers.

Vit Muller: 00:19:53

I mean, there are.

Jason Orban: 00:19:53

I.

Vit Muller: 00:19:54

We've had a whole heap of amazing vendors on

Vit Muller: 00:19:57

this podcast over the time.

Vit Muller: 00:19:58

So at the end of the day, obviously it comes down to

Vit Muller: 00:20:01

what works best for everybody.

Vit Muller: 00:20:02

And, but did you want to maybe share your screen and go over the different tools?

Vit Muller: 00:20:06

You got like a video collection tool as well, so might be a good idea.

Vit Muller: 00:20:11

You know, like, just to go over that and, and

Jason Orban: 00:20:13

Sure.

Jason Orban: 00:20:14

okay.

Jason Orban: 00:20:14

Okay, cool.

Jason Orban: 00:20:14

So we're inside high level here.

Jason Orban: 00:20:16

some of the, one of the, one of the, we've got a couple of big things is,

Jason Orban: 00:20:19

is, you know, we built a loyalty and reward system, a couple years ago.

Jason Orban: 00:20:22

The problem with it is we had everything a la carte.

Jason Orban: 00:20:27

and then what we started doing was, we just realized it was still kind of like.

Jason Orban: 00:20:32

A little bit confusing about if you ever bought snapshots from anybody.

Jason Orban: 00:20:36

It's like, oh, I put this here and I put this one here.

Jason Orban: 00:20:38

How do I link this up with that?

Jason Orban: 00:20:39

And, and that kind of thing.

Jason Orban: 00:20:41

So what we ended up doing was we, we combined everything.

Jason Orban: 00:20:44

We said, Hey, if we're gonna do restaurant marketing, restaurants and retail and

Jason Orban: 00:20:47

stuff like that, what kind of tools and stuff would we need to have inside

Jason Orban: 00:20:51

that snapshot for the whole system?

Jason Orban: 00:20:53

So what we came up with is we've got a couple different snapshots, restaurant

Jason Orban: 00:20:57

and, rewards or restaurant rewards.

Jason Orban: 00:21:00

We've got hair salon, we've got fitness, and then we've got home services.

Jason Orban: 00:21:03

Now, the big difference between those, those different industries

Jason Orban: 00:21:07

really is just how you get referrals.

Jason Orban: 00:21:10

when we're talking about like home services and hair salons and

Jason Orban: 00:21:13

chiropractors and stuff like that, what the way they get referrals is,

Jason Orban: 00:21:17

somebody's gonna refer 'em to the salon.

Jason Orban: 00:21:19

let's just use a hair salon as an example.

Jason Orban: 00:21:20

They're gonna refer 'em to the hair salon.

Jason Orban: 00:21:22

The customer's gonna call, book an appointment, give 'em their contact

Jason Orban: 00:21:25

information, and then come in on their scheduled appointment right now.

Jason Orban: 00:21:30

With a, with like a restaurant, retail, bakery, pub, brewery,

Jason Orban: 00:21:34

that kind of stuff is, or butcher like you were talking about.

Jason Orban: 00:21:37

people are just coming in, right?

Jason Orban: 00:21:39

They're not making an appointment to come in and buy a slab of meat, buy a

Jason Orban: 00:21:42

brisket, they're just gonna walk in.

Jason Orban: 00:21:44

So, what we built for restaurants and retails is

Jason Orban: 00:21:48

we've got this whole VIP system.

Jason Orban: 00:21:49

And the way the VIP system works is that we've got ways for

Jason Orban: 00:21:54

people to join the VIP system.

Jason Orban: 00:21:57

Now they can either join through a funnel, like this, which just is,

Jason Orban: 00:22:02

gives you an offer, you know, sign up and hey, we're gonna send you coupons

Jason Orban: 00:22:06

and events and stuff like that, here.

Jason Orban: 00:22:09

but what, once they do, Join, we've got this promotion system in the backend

Jason Orban: 00:22:14

here where you can, you can actually show them all different promotions and

Jason Orban: 00:22:18

events and things that you have going on.

Jason Orban: 00:22:20

Now it can be from like an info post to an actual coupon to like

Jason Orban: 00:22:25

something unique for membership tiers like we were talking about.

Jason Orban: 00:22:28

you can, we have a few different coupons you can do.

Jason Orban: 00:22:31

it takes 'em to a page like this and then loads up those

Jason Orban: 00:22:34

promotions and coupons for them.

Jason Orban: 00:22:36

down here, this is, this stuff here is tied into like that, that

Jason Orban: 00:22:40

membership, they were talking about.

Jason Orban: 00:22:42

I think it's, I think it's really cool for like restaurants and stuff

Jason Orban: 00:22:45

like that to have memberships as well.

Jason Orban: 00:22:47

I don't know if you've ever thought about that, but yeah.

Vit Muller: 00:22:50

an interesting concept.

Vit Muller: 00:22:51

I, I mean, I'll look, I'm, look, I'm looking at this now.

Vit Muller: 00:22:53

So this, this website, he, this is like a unique link for the

Vit Muller: 00:22:57

person, or is this like a publicly

Jason Orban: 00:22:59

Yeah, so this one here is a, this is just a preview right here,

Jason Orban: 00:23:04

but see we have contact ID up here.

Jason Orban: 00:23:06

So what happens is when somebody gets sent here with their contact

Jason Orban: 00:23:10

ID information here, we only pull in the promotions and coupons.

Jason Orban: 00:23:13

They have promotions, coupons, events that they have available to them.

Jason Orban: 00:23:17

So, if you, if you come on under somebody else's link, then we're

Jason Orban: 00:23:20

not gonna show you, those things.

Jason Orban: 00:23:22

So the way, the

Vit Muller: 00:23:23

it's, it's unique per restaurant and then also unique

Vit Muller: 00:23:26

per person, like paper per member based on what they've claimed,

Vit Muller: 00:23:30

what they haven't claimed yet.

Jason Orban: 00:23:31

Yeah.

Jason Orban: 00:23:31

So what we can do here actually is we have like four different

Jason Orban: 00:23:34

campaigns for them to come in.

Jason Orban: 00:23:36

We have a default campaign, an in-house campaign, a mail campaign,

Jason Orban: 00:23:40

and a social media campaign.

Jason Orban: 00:23:41

the way those ones work is they're all essentially the same framework,

Jason Orban: 00:23:45

but, if I create something on the default campaign, which is where we're

Jason Orban: 00:23:49

sending our referrals and everybody joining, that can be different than,

Jason Orban: 00:23:53

say, posters that we have up in house.

Jason Orban: 00:23:55

Now, if we have posters up in house, maybe we're not gonna give the

Jason Orban: 00:23:57

same offer as we're going to give to people who are being referred.

Jason Orban: 00:24:01

And maybe we're not giving the same offer as to the social media campaigns that

Jason Orban: 00:24:05

we're running just based off of, you know, if somebody's already in house, maybe that

Jason Orban: 00:24:10

we don't give them as good of a deal as, you know, somebody who's never been in.

Jason Orban: 00:24:13

Before, you know, and then we're just doing stuff like, get a free basket

Jason Orban: 00:24:17

of wings or buy one wings, get two for, get one for free, or get two free

Jason Orban: 00:24:21

tacos or, things like that, right?

Jason Orban: 00:24:23

So, or you can just do like, get 10% off, your next order or things like that.

Jason Orban: 00:24:28

a lot of retail places will do that.

Jason Orban: 00:24:30

Hey, sign up for a VIP list right now and we'll give you 10% off

Jason Orban: 00:24:33

your, as you check out right now.

Jason Orban: 00:24:36

we have those four campaigns and just based off of how those come in.

Jason Orban: 00:24:40

Now, if I, if you sign up through the VIP campaign, you're not gonna see

Jason Orban: 00:24:44

the same offer as somebody who signed up through the in-house campaign.

Jason Orban: 00:24:47

Every time somebody comes to that page, it's their unique view that they get

Jason Orban: 00:24:51

of what promos are available to them.

Jason Orban: 00:24:54

If we were to make like just show, go to make a promotion, that's through, show

Jason Orban: 00:24:58

to all subscribers, that's going to be, everybody just gets to see that, right?

Jason Orban: 00:25:02

that's to everybody who's subscribed to your VIP list and

Jason Orban: 00:25:05

then only show to tier members.

Jason Orban: 00:25:07

This is only gonna show to people who are, are part of your, your marketing

Jason Orban: 00:25:11

tier or the tier that you've created.

Jason Orban: 00:25:13

So for example, I think it's Panera Bread in the US they have, they

Jason Orban: 00:25:17

have a thing called the SIP Club.

Jason Orban: 00:25:19

they charge $11 a month for people to be part of the SIP club.

Jason Orban: 00:25:22

Every time they come into the restaurant, they get a free drink.

Jason Orban: 00:25:25

I think it's non-alcoholic.

Jason Orban: 00:25:26

They get free drinks when they're in.

Jason Orban: 00:25:28

And, they have over a million people subscribed to that SIP club

Vit Muller: 00:25:32

some discounted deals as well on meals, whatever.

Jason Orban: 00:25:35

Absolutely.

Jason Orban: 00:25:36

they're making.

Jason Orban: 00:25:38

Before they even open their doors, they're making $11 million a month just

Jason Orban: 00:25:42

off of their drink membership, right?

Jason Orban: 00:25:46

so, so we, we've set it up so that you can, you can do something like

Jason Orban: 00:25:49

that inside of our system as well.

Jason Orban: 00:25:50

You can create different, you can add different promotions to it.

Jason Orban: 00:25:53

And when we show this here, we have kind of like this exclusive membership

Jason Orban: 00:25:58

perks, here for, for customers who're in.

Jason Orban: 00:26:01

Now the cool thing is, that I really like about this is we're not just doing

Jason Orban: 00:26:05

coupons, we got information posts.

Jason Orban: 00:26:07

So if you just got posts like, I'm just gonna use restaurants again as an example.

Jason Orban: 00:26:11

if you've got like.

Jason Orban: 00:26:12

If you've got like wings Wednesday, or you've got Wine Wednesday, or you know,

Jason Orban: 00:26:17

when our happy hour is, or please leave us a review, here's a link to our menu.

Jason Orban: 00:26:21

That kind of stuff.

Jason Orban: 00:26:22

You can do that as information posts If you're like more event oriented where

Jason Orban: 00:26:26

you're like, Hey, we've got concerts, we've got bands, we've got live music,

Jason Orban: 00:26:30

we've got, we've got pop-up events, you know, dancing, that kind of stuff.

Jason Orban: 00:26:34

You can create event posts where you can put the schedule in for

Jason Orban: 00:26:37

the days and stuff like that.

Jason Orban: 00:26:38

So it's great for like event venues and stuff.

Jason Orban: 00:26:41

And then we've got a couple different, versions of coupons here.

Jason Orban: 00:26:44

One.

Jason Orban: 00:26:45

The Send Unique code is gonna send the customer a unique code

Jason Orban: 00:26:48

via SNS and email that they can plug into the coupon to verify it.

Jason Orban: 00:26:52

And these other ones are just like, they either show the code or

Jason Orban: 00:26:55

you can ask the staff for a code.

Jason Orban: 00:26:57

you can also pre, pre-schedule your posts, to be live on the,

Jason Orban: 00:27:01

the promotions page as well.

Jason Orban: 00:27:03

So you can go ahead and be like, Hey, here's the one for September,

Jason Orban: 00:27:06

October, November, December.

Jason Orban: 00:27:07

You can have all those, those, promotions, pre-programmed, in there.

Jason Orban: 00:27:11

And they'll just go live when

Vit Muller: 00:27:13

And then this, this page here that you're showing right

Vit Muller: 00:27:15

now, this is like an overview of all the offers and just this, we can

Vit Muller: 00:27:18

see what's live, what's not live,

Jason Orban: 00:27:20

Yeah, absolutely.

Vit Muller: 00:27:21

with the distribution.

Vit Muller: 00:27:22

is it just through that page or does it also say like, the moment

Vit Muller: 00:27:26

you, you enable a new offer?

Vit Muller: 00:27:28

does it also like pre-set up, like it goes through an email as well?

Jason Orban: 00:27:33

It doesn't automatically send out an email.

Jason Orban: 00:27:35

the way we send out an emails is either we have something automated through

Jason Orban: 00:27:39

high level so that we're sending it through a workflow or we can just

Jason Orban: 00:27:42

send out an SMS, directly from here as well to, to all our contacts.

Jason Orban: 00:27:47

and then we have like, we have the trigger links and stuff in here.

Jason Orban: 00:27:50

So you just go trigger link, link to promotions page, you know, and

Jason Orban: 00:27:53

then you write whatever you want in

Vit Muller: 00:27:55

What, what the offer is.

Vit Muller: 00:27:56

Yeah.

Vit Muller: 00:27:56

Okay.

Jason Orban: 00:27:57

Hey, contact name.

Jason Orban: 00:28:00

Check this out

Vit Muller: 00:28:02

Yeah.

Jason Orban: 00:28:03

kind of thing.

Jason Orban: 00:28:03

Whatever, right?

Jason Orban: 00:28:04

You want to, you want to put in there.

Jason Orban: 00:28:05

And we have examples of, of good offers and stuff that you can write

Jason Orban: 00:28:08

and messages that you can send out.

Jason Orban: 00:28:10

And now you send that out.

Jason Orban: 00:28:11

Everyone's gonna get their own unique link to log into their promotion system.

Jason Orban: 00:28:15

They're gonna see what offers they have, which coupons they've already redeemed.

Jason Orban: 00:28:19

So if they've redeemed coupons before, it's gonna show up here under redeemed.

Jason Orban: 00:28:22

And any coupons that they have still have access to that may be refresh

Jason Orban: 00:28:26

or whatever they're gonna show up, here, or if they're one time use

Jason Orban: 00:28:29

and they haven't used them yet.

Vit Muller: 00:28:31

I like it.

Vit Muller: 00:28:32

I like it.

Vit Muller: 00:28:32

one, one way I would, I would, what I would be cool is if you had an option

Vit Muller: 00:28:36

to when you, as you're creating a new offer that would then be, you

Vit Muller: 00:28:41

know, passed into a GPT prompt that would actually then write it as a

Vit Muller: 00:28:45

actual, like a pitch that again, that saved and let's say custom value.

Vit Muller: 00:28:49

And then when you go in and send out that SMS update to everybody, you just

Vit Muller: 00:28:52

pull that custom value only and it's already come and break in with the copy

Vit Muller: 00:28:56

and potentially even the triggering.

Vit Muller: 00:28:58

'cause you

Jason Orban: 00:28:58

That's awesome.

Jason Orban: 00:28:59

That's awesome.

Jason Orban: 00:29:00

I'm gonna, I'm gonna write that down.

Vit Muller: 00:29:01

Yeah.

Vit Muller: 00:29:02

That's,

Jason Orban: 00:29:02

we just,

Vit Muller: 00:29:03

there's like this little, like a nuances that, that

Vit Muller: 00:29:05

a lot of people don't know about.

Vit Muller: 00:29:07

And, and did, did you know you can put trigger links inside custom values?

Jason Orban: 00:29:11

Yep.

Jason Orban: 00:29:12

You can.

Vit Muller: 00:29:12

Powerful, right?

Jason Orban: 00:29:14

yeah.

Jason Orban: 00:29:14

No, I love it.

Vit Muller: 00:29:15

we use that for like a, unsubscribed footer

Vit Muller: 00:29:18

for every single email.

Vit Muller: 00:29:19

We just got like this default, you know, the legal blurp.

Vit Muller: 00:29:22

Like, Hey, here's our legal address.

Vit Muller: 00:29:24

Hey, here's the link if you wanna update your subscription preferences.

Vit Muller: 00:29:27

Hey, here's the link if you wanna unsubscribe.

Vit Muller: 00:29:29

And that's all just an HTML code that's expecting a custom value.

Vit Muller: 00:29:34

And then we

Jason Orban: 00:29:34

I think, I think custom values are so like, so powerful and

Jason Orban: 00:29:38

they don't get, I don't think, they just don't get used as much as they could.

Jason Orban: 00:29:42

I think a lot of agencies are just users of high level and, yeah, we built

Jason Orban: 00:29:48

a whole system so you can, you can manage everything off custom values.

Jason Orban: 00:29:52

So everything that we have here is actually run off of custom values

Vit Muller: 00:29:55

Like this.

Vit Muller: 00:29:56

This is great.

Vit Muller: 00:29:56

Like, let's say even the other thing is like with trigger links, right?

Vit Muller: 00:30:00

If you go to trigger link, a lot of people just put that they set up the

Vit Muller: 00:30:03

trigger links and they just set up the URLs directly in trigger links.

Vit Muller: 00:30:06

You can do that too.

Jason Orban: 00:30:07

yep,

Vit Muller: 00:30:08

I generally like to set 'em up inside values and then put the

Vit Muller: 00:30:11

value into a trigger link, because that just gives me more flexibility.

Vit Muller: 00:30:15

but what's cool about it is the mo, let's say if you run in a promotion on one of

Vit Muller: 00:30:19

the restaurants through your system, and then that promotion needs to update to a

Vit Muller: 00:30:24

different page, that probably, that's not a use case here, but if it was, you, you

Vit Muller: 00:30:28

never have to, you know, like, worry about an old email being out of date because

Vit Muller: 00:30:33

the moment, even if it's an email that you sent out a month ago and it was through

Vit Muller: 00:30:37

a trigger link to a link, if you change that link today against that trigger

Vit Muller: 00:30:41

link, if somebody goes to that email that they, that they received a month

Vit Muller: 00:30:44

ago, it'll now take them to the new page.

Jason Orban: 00:30:47

Yeah, that's exact, that's, I think that's pretty

Jason Orban: 00:30:49

much exactly what we do here.

Jason Orban: 00:30:50

So we put the custom, we put like the, the URL into a custom value then

Jason Orban: 00:30:55

pulling those custom values, in here.

Jason Orban: 00:30:57

So, if anytime that changes, all the custom values, all the trigger links,

Jason Orban: 00:31:02

all the pages, all the messaging are all updated for you and you don't have to go

Vit Muller: 00:31:07

you don't have to.

Vit Muller: 00:31:08

Yeah, you don't have to know.

Vit Muller: 00:31:08

And, and what's what's brilliant about this is as a snap, because

Vit Muller: 00:31:11

I do the same thing as a snapshot.

Vit Muller: 00:31:14

I say, Hey, the trigger links that already pre, you don't even

Vit Muller: 00:31:17

have to go to trigger links.

Vit Muller: 00:31:18

The only thing you set up is custom values and everything.

Vit Muller: 00:31:21

everything works.

Vit Muller: 00:31:22

I like what you had there.

Vit Muller: 00:31:23

I dunno if you can go back to that screen for the trigger links just

Vit Muller: 00:31:25

for the guys, watching listening.

Vit Muller: 00:31:27

guys, can you see what you got there?

Vit Muller: 00:31:29

So we, we are referencing custom value, but can you see there's

Vit Muller: 00:31:32

also UTM parameters backed in.

Vit Muller: 00:31:34

Now this is really powerful.

Vit Muller: 00:31:35

Like you gotta think about, you know what this does, right?

Vit Muller: 00:31:39

it's actually reducing friction.

Vit Muller: 00:31:41

It's reducing.

Vit Muller: 00:31:42

If you got contact and you send them something through an

Vit Muller: 00:31:44

email, that means They know that you've got them on the list.

Vit Muller: 00:31:48

So taking them to a page where they've gotta fill up a form with

Vit Muller: 00:31:50

their name and email again from scratch is kind of annoying, right?

Vit Muller: 00:31:54

So, but instead if you, if you back it in, and that's what,

Vit Muller: 00:31:57

that's what Jason's got here.

Vit Muller: 00:31:59

I love this shit.

Jason Orban: 00:31:59

So a good example of that is let's say we just go to

Jason Orban: 00:32:03

Jason Orbin here, and then we've got like our, loyalty and rewards page.

Jason Orban: 00:32:08

I might have to go back up a little bit here is like, every time you

Jason Orban: 00:32:11

earn points or anything like that, it's gonna take us to our dashboard.

Jason Orban: 00:32:15

So we have, this is another system that's, that's tied in with it, which

Jason Orban: 00:32:18

is our loyalty and rewards points.

Jason Orban: 00:32:20

so same kind of thing what you're talking about there.

Jason Orban: 00:32:22

We've got the custom value.

Jason Orban: 00:32:24

Now we've got the UTM parameters already programmed in here.

Jason Orban: 00:32:27

so it's gonna automatically fill in their login information for them.

Jason Orban: 00:32:31

and then all they have to do is click sign in so they don't have to go and do that.

Jason Orban: 00:32:35

So it's gonna fill out that, that form to for them too.

Jason Orban: 00:32:39

One of the cool things that you can do with trigger links if you haven't done

Jason Orban: 00:32:42

it before too, is if you wanna send somebody over to a. a form or funnel

Jason Orban: 00:32:48

or anything like that where they're a contact inside your system, you can pass.

Jason Orban: 00:32:54

I think it's just contact, you, you create a trigger link and then

Jason Orban: 00:32:58

you just say contact, I think it's underscore id, equals, and then you

Vit Muller: 00:33:02

Yep.

Vit Muller: 00:33:02

You, you got it.

Vit Muller: 00:33:03

You got it there.

Vit Muller: 00:33:03

The fourth.

Vit Muller: 00:33:04

Yeah.

Vit Muller: 00:33:04

Yeah, that's right.

Vit Muller: 00:33:05

Yeah.

Vit Muller: 00:33:05

Contact, I,

Jason Orban: 00:33:06

so this one's a.

Vit Muller: 00:33:07

that's the actual official, customer value from

Vit Muller: 00:33:09

high level, which, which then

Jason Orban: 00:33:11

Yeah, the contact id, that's the merge key from them.

Jason Orban: 00:33:14

Now, this CID, we use CID because I don't want to get it confused with contact.

Jason Orban: 00:33:18

Oh, right here.

Jason Orban: 00:33:19

Contact ID equals Contact id.

Jason Orban: 00:33:21

If you send this over to a form, it doesn't matter, like it will

Jason Orban: 00:33:26

already, it'll grab their contact information and drop it into that form.

Jason Orban: 00:33:30

for them, it'll tie everything in that form to that contact,

Jason Orban: 00:33:33

when you send them over there.

Jason Orban: 00:33:34

So it's kind of cool.

Jason Orban: 00:33:35

So you don't even have to, if you send somebody over to a form there where,

Jason Orban: 00:33:40

you, you don't want to collect their e name, email, phone number, that kind of

Jason Orban: 00:33:43

stuff, again, you can just send them to a form where they just fill in additional

Jason Orban: 00:33:47

details, but you pass contact ID over.

Jason Orban: 00:33:49

they don't have to log in or anything.

Jason Orban: 00:33:51

It'll just all, anything that they put in there will automatically be attributed

Jason Orban: 00:33:54

to their, their contact and set a

Vit Muller: 00:33:56

I've learned something new today.

Vit Muller: 00:33:57

So, and then That's great.

Vit Muller: 00:33:59

And then on the form, do you have to, do you have to, do anything

Vit Muller: 00:34:02

on the form side, like set

Jason Orban: 00:34:04

Nope.

Jason Orban: 00:34:04

You don't have to

Vit Muller: 00:34:04

source or nothing?

Jason Orban: 00:34:05

nope nothing.

Jason Orban: 00:34:07

You just have to have their, you just have to have contact ID

Jason Orban: 00:34:10

equals their contact ID in the

Vit Muller: 00:34:11

of, instead of ci, but it cannot, but it cannot

Vit Muller: 00:34:14

be CID, it has to be contact

Jason Orban: 00:34:16

No, CID is, is what we use because, when we use contact

Jason Orban: 00:34:21

id, we do a thing where we're like logging in with different things.

Jason Orban: 00:34:24

So we're, and we're on the same computer, so we found that it can,

Jason Orban: 00:34:28

it can kind of mess things up.

Jason Orban: 00:34:30

It'll

Vit Muller: 00:34:30

yeah, it'll actually, it'll actually

Jason Orban: 00:34:33

out a form for this contact when you're using a different contact.

Jason Orban: 00:34:36

So we use CID and then we pass that over because, then we have JavaScript

Jason Orban: 00:34:40

and everything on the page that will capture that information, use the,

Jason Orban: 00:34:44

use JavaScript in the backend, fire it off to our system, trigger the API

Jason Orban: 00:34:48

grabbed information, stuff like that.

Jason Orban: 00:34:50

So that's the way our promotion system will work, right?

Jason Orban: 00:34:53

We pass the contact ID in the backend when this is loading.

Jason Orban: 00:34:57

It's actually going to our server saying, Hey, this contact just

Jason Orban: 00:35:01

loaded the promotions page.

Jason Orban: 00:35:03

Our system then contacts high level says, Hey, what promotions

Jason Orban: 00:35:06

did this person have access to?

Jason Orban: 00:35:08

And then feeds it back and then loads up the promotions that they

Jason Orban: 00:35:12

have access to from our server.

Vit Muller: 00:35:14

Brilliant.

Vit Muller: 00:35:14

And that opens in real time.

Vit Muller: 00:35:15

Pretty much within split second.

Vit Muller: 00:35:17

That's excellent.

Jason Orban: 00:35:19

It is, it's pretty quick.

Jason Orban: 00:35:20

It works.

Jason Orban: 00:35:20

It works pretty good.

Jason Orban: 00:35:21

yeah, there's, there's other stuff that we load on different pages.

Jason Orban: 00:35:24

So, so for example, in here too, it's, it's still similar.

Jason Orban: 00:35:27

We're pulling information from the server using, the contact id.

Jason Orban: 00:35:31

here what we we're doing is on, we, we track every.

Jason Orban: 00:35:35

Every transaction a customer has made through high level where you're giving

Jason Orban: 00:35:39

them points, redeeming points, that kind of stuff, through our whole point

Jason Orban: 00:35:42

system, it shows them their lifetime, their current, and their redeeming points.

Jason Orban: 00:35:45

So they can earn points for referrals.

Jason Orban: 00:35:47

You can actually give people points for anything that you can

Jason Orban: 00:35:51

trigger in a workflow in high level, anything that you want.

Jason Orban: 00:35:54

you can just use our web hook to fire off, a give points, trigger.

Jason Orban: 00:35:57

And it will, it will then create a transaction for them, give

Jason Orban: 00:36:00

them points, and then it will calculate their points there.

Jason Orban: 00:36:04

once they, once they've earned points, they can come over to redeem rewards, and

Jason Orban: 00:36:08

then this will load in all the rewards that you've created inside of our system.

Jason Orban: 00:36:12

And then people can redeem their points for different

Jason Orban: 00:36:14

vouchers and stuff like that too.

Vit Muller: 00:36:16

This is where you gotta be careful how you configure this guys.

Vit Muller: 00:36:20

This is a,

Jason Orban: 00:36:20

Yeah.

Jason Orban: 00:36:20

You know, we make it, we make it pretty simple.

Jason Orban: 00:36:23

Like we don't, there's nothing that you have to actually touch on these pages.

Jason Orban: 00:36:27

again, with our A system, I don't want really people having to dig around.

Jason Orban: 00:36:31

You're allowed to go ahead, mess around with things.

Jason Orban: 00:36:33

But, we've created, like in our back end here, you create

Jason Orban: 00:36:37

these rewards and promotions.

Jason Orban: 00:36:38

Like if we go to reward items, you'll see those different rewards here.

Jason Orban: 00:36:42

You can decide who you want to show those rewards to, and then when somebody

Jason Orban: 00:36:46

comes here, they'll see those rewards.

Jason Orban: 00:36:48

If they're part of one of the tiered memberships, you, they'll have a little

Jason Orban: 00:36:51

star here for like an exclusive reward.

Vit Muller: 00:36:54

Yeah.

Vit Muller: 00:36:54

Nice.

Vit Muller: 00:36:55

Is there a flexibility in styling the page though?

Jason Orban: 00:36:58

Yep.

Jason Orban: 00:36:58

You can, you can change all the colors, you can change the background.

Jason Orban: 00:37:02

the only thing that really gets loaded in is the points on this, and

Jason Orban: 00:37:05

then these ones, and then we've got three different templates for how you

Jason Orban: 00:37:09

wanna display these things as well.

Vit Muller: 00:37:11

yeah.

Vit Muller: 00:37:12

Yeah.

Vit Muller: 00:37:12

Okay.

Vit Muller: 00:37:13

Yeah.

Jason Orban: 00:37:13

And then you, and then through custom values too, you can turn

Jason Orban: 00:37:16

these things off and on and, and show things and hide things and stuff as well.

Vit Muller: 00:37:21

so I like this.

Vit Muller: 00:37:22

Now the obvious thing that pops in my head is high level, has an affiliate,

Vit Muller: 00:37:27

manager, which, trucks and, you know, all that payouts and all that.

Vit Muller: 00:37:31

where would, how would this fit in with that?

Vit Muller: 00:37:34

Like, is it, is it a separate thing or can you, can you still work with

Vit Muller: 00:37:37

the affiliate managers somehow, like a bit of a hybrid or, and why?

Vit Muller: 00:37:40

Would that be a good use case or not?

Jason Orban: 00:37:43

Yeah, so we, we, it's, it is a separate thing, but we do

Jason Orban: 00:37:47

have it set up so that if you had somebody to have an affiliate id.

Jason Orban: 00:37:51

they could, they could tack that on to this as well.

Jason Orban: 00:37:54

So if you wanted to sell things, the difference between high levels and

Jason Orban: 00:37:57

what ours is, ours is ours is geared directly towards points, right?

Jason Orban: 00:38:01

So you're earning points that you can redeem later on for different things.

Jason Orban: 00:38:04

We're working right now to, to tie it in with high levels coupons as well.

Jason Orban: 00:38:08

They just released like about a month and a half ago.

Jason Orban: 00:38:10

they just released an API for, generating coupons on the fly.

Jason Orban: 00:38:14

So I want to, we're gonna integrate this with, doing coupons, but,

Jason Orban: 00:38:19

here you're earning points with, high levels affiliate manager.

Jason Orban: 00:38:22

It's, it's all about transactions, right?

Jason Orban: 00:38:26

So with, it's like checking out through Stripe, money goes

Jason Orban: 00:38:29

through, then you're paying out a commission for that transaction.

Jason Orban: 00:38:33

What we're doing here is we're just giving points for really any action that we

Jason Orban: 00:38:38

think a customer could do if we want to track, Hey, did you leave us a review?

Jason Orban: 00:38:43

We're going to give you 500 points for leaving us review

Jason Orban: 00:38:45

inside of our promotion system.

Jason Orban: 00:38:47

If you wanted to do it, like, hey, instead of giving you, a $10 discount

Jason Orban: 00:38:52

or giving you a free thing of wings, now that you're a VIP member, if you

Jason Orban: 00:38:55

check out, if you, if you use this coupon, we're, we're gonna to give you

Jason Orban: 00:38:59

500 points instead that you can then redeem for entrees and stuff later on.

Jason Orban: 00:39:04

you can have this tied into a workflow where you're say, watch

Jason Orban: 00:39:08

this video and, or watch, you know, watch this video and then we'll give

Jason Orban: 00:39:12

you points for watching the video.

Jason Orban: 00:39:13

doing that kind of thing, emailing friends, that kind of thing.

Jason Orban: 00:39:16

You can give, you can give points for so many different

Jason Orban: 00:39:18

things inside of high level.

Jason Orban: 00:39:20

Anything that you can think of through an automation, you can,

Jason Orban: 00:39:23

you can then give points for.

Vit Muller: 00:39:25

Now, if you've never done this, you know, you, you'd

Vit Muller: 00:39:27

only be guessing what's the right strategy to what, like what

Vit Muller: 00:39:30

gift points to, for and whatnot.

Vit Muller: 00:39:32

Do you have a recommended, recommended set of things to give points for so that, so

Jason Orban: 00:39:37

So when you're.

Vit Muller: 00:39:38

profitability as well, and make sure that you're

Vit Muller: 00:39:40

not over, over giving, right.

Jason Orban: 00:39:43

Right.

Jason Orban: 00:39:43

So we do have, we have a, a spreadsheet which kind of allows you to say,

Jason Orban: 00:39:47

Hey, I wanna give away these things as, as, as offers, as like, redeem

Jason Orban: 00:39:53

these points and get this thing.

Jason Orban: 00:39:55

and then allows you to say, oh, okay, this thing's worth $10.

Jason Orban: 00:39:58

our points are worth, one, one point per penny kind of thing.

Jason Orban: 00:40:03

it's a hundred points per dollar and you know, so it'd be a

Jason Orban: 00:40:05

thousand points for that $10 thing.

Jason Orban: 00:40:07

We've got a spreadsheet that you can fill out that'll kind of walk you through

Jason Orban: 00:40:10

how to, what those points are worth.

Jason Orban: 00:40:13

inside of here we do, when you're first setting up an account is, well,

Jason Orban: 00:40:17

we have default values that we'll pop into, like 2,500 points for a

Jason Orban: 00:40:21

referral, 250 points for a lead, a hundred points for, for, an invite.

Jason Orban: 00:40:27

then we've got like social media things like, a social media share.

Jason Orban: 00:40:30

You can give points and stuff like

Vit Muller: 00:40:31

What are we looking at on this screen?

Vit Muller: 00:40:33

Sorry.

Jason Orban: 00:40:34

Oh, so this here, this is, so when, this is our, our

Jason Orban: 00:40:37

authorization, this is where you can actually like get the snapshots.

Jason Orban: 00:40:40

We've got a leaderboard link here that you can drop in.

Jason Orban: 00:40:43

You can customize the look of our backend, this panel right here so you

Jason Orban: 00:40:47

can change styling and stuff in there.

Jason Orban: 00:40:49

But what this is, this is our custom values updater.

Jason Orban: 00:40:52

that, or custom, it allows you to update the custom values for the system.

Jason Orban: 00:40:56

So instead of digging around in high level and trying to update custom

Jason Orban: 00:40:59

values, we built this backend, for all of our systems that, it'll

Jason Orban: 00:41:04

tell you what everything updates.

Jason Orban: 00:41:06

and then it kind of gives you tools and tips and ideas on what to put in

Jason Orban: 00:41:10

those values when you're, when you're updating those, updating that location.

Vit Muller: 00:41:15

That's okay.

Vit Muller: 00:41:16

So let's stay on this for a minute.

Vit Muller: 00:41:17

'cause

Jason Orban: 00:41:17

Yeah.

Jason Orban: 00:41:18

Let's go

Vit Muller: 00:41:18

this is actually really, really, powerful.

Vit Muller: 00:41:20

We, we use that in my agency as well, not this particular product.

Vit Muller: 00:41:24

We've got another, another vendor's product.

Vit Muller: 00:41:26

There are, there are a couple vendors doing this similar thing.

Vit Muller: 00:41:29

And, and it's good to see just the differences.

Vit Muller: 00:41:31

So like, this one I'm looking at this is you were able to, to pick a

Vit Muller: 00:41:35

specific location from an agency view.

Vit Muller: 00:41:37

You don't have to go into the location.

Jason Orban: 00:41:39

Mm-hmm.

Vit Muller: 00:41:40

then does it pull the values, all the values from that sub

Vit Muller: 00:41:43

account, or do you, or do you have to kind of create it like a form?

Jason Orban: 00:41:46

This one here, this one here, on our apps, it only pulls in the custom

Jason Orban: 00:41:52

values that are relevant to the snapshot.

Jason Orban: 00:41:54

You load.

Vit Muller: 00:41:55

So it's based on the snapshot.

Vit Muller: 00:41:56

So let's say, okay, so the way you set it up is you go to subaccount, you

Vit Muller: 00:41:59

load a snapshot into the subaccount, then you go to this thing and it

Vit Muller: 00:42:02

allows, automatically pull the values that are in that subaccount

Vit Muller: 00:42:05

because those snapshots in there.

Jason Orban: 00:42:06

Yeah, because we already know what, I'll take

Jason Orban: 00:42:09

a step back and I'll show you.

Jason Orban: 00:42:11

So we also have a custom values updater.

Jason Orban: 00:42:13

the way we built this is you can create collections of custom values.

Jason Orban: 00:42:17

So we have the smart reviews and we have smart rewards as collections already

Jason Orban: 00:42:21

created in here based off our snapshots.

Jason Orban: 00:42:24

Now when you load this up.

Jason Orban: 00:42:26

It's going to pull in all the custom values for that

Jason Orban: 00:42:30

sub-account inside your system.

Jason Orban: 00:42:32

Now you guys have access to a thing like this too.

Jason Orban: 00:42:35

If you guys have our power tools thing, you can come in here and you

Jason Orban: 00:42:38

can create your own collections of custom values and, make it so that

Jason Orban: 00:42:43

you can edit those and assign those to different sub accounts as well.

Jason Orban: 00:42:46

This is a system we built so that it makes it easier for everyone using

Jason Orban: 00:42:51

our tools to be able to update custom values because I don't want anybody

Jason Orban: 00:42:56

going into the high level custom values editor to try and update there.

Jason Orban: 00:42:59

So, what you can do here is you can go and create your collection.

Jason Orban: 00:43:04

here, I just did a thing here.

Jason Orban: 00:43:06

Let's get the custom values for this one.

Jason Orban: 00:43:08

this will show us custom values here.

Jason Orban: 00:43:10

We can then, select which ones we want to show up in our list.

Jason Orban: 00:43:15

we can give a tool tip for it.

Jason Orban: 00:43:16

We can give it a default value.

Jason Orban: 00:43:18

We can give our resources video

Vit Muller: 00:43:20

guys, default value li listen to that because

Jason Orban: 00:43:23

So default value

Vit Muller: 00:43:25

yeah, this is very, very, this is high leverage thing

Jason Orban: 00:43:29

Now, if I go, let me go over here.

Jason Orban: 00:43:31

I want to, 'cause we're gonna switch over to custom values here.

Jason Orban: 00:43:33

I just want to go over to, custom values demo.

Jason Orban: 00:43:37

Now imagine you're doing onboarding with your customers

Jason Orban: 00:43:41

and we're gonna go to sites.

Jason Orban: 00:43:43

this is all on the front end now.

Jason Orban: 00:43:45

So this is inside of a funnel.

Jason Orban: 00:43:47

You've built a form with your custom fields and stuff in it, in

Jason Orban: 00:43:52

our system here, we can, we can map custom values to custom fields.

Jason Orban: 00:43:58

So when we map those custom values to custom fields, now we can pull

Jason Orban: 00:44:02

in the custom values and show you what's already in the system.

Jason Orban: 00:44:06

And if there's no value there and you have a default value set, it'll drop

Jason Orban: 00:44:10

the default value in there for you.

Jason Orban: 00:44:13

So when you're doing onboarding and you're, and people are like,

Jason Orban: 00:44:15

I don't know what I should put here, you can have default values

Jason Orban: 00:44:18

already set for those customers.

Jason Orban: 00:44:20

it'll show you the tool tips and then it'll show you like resources and put the

Jason Orban: 00:44:24

links and whatever you want in there as

Vit Muller: 00:44:26

And I wanna, I wanna clarify like a highlight, really the

Vit Muller: 00:44:29

meaning of the default, the default, that you can pre preset on this

Vit Muller: 00:44:33

because, this is good for these guys.

Vit Muller: 00:44:34

listening.

Vit Muller: 00:44:35

We do, we do something similar and we have, you know, a bunch of customer

Vit Muller: 00:44:39

values that are our own agency, like our agency name, agency email, even

Vit Muller: 00:44:43

though it's a customer sub account.

Vit Muller: 00:44:45

But when there are certain emails that are automated going to the

Vit Muller: 00:44:48

customer from their sub account.

Vit Muller: 00:44:50

It's with our, agency name, it's with our agency, like the footer,

Vit Muller: 00:44:54

the sign off, like bunch of stuff.

Vit Muller: 00:44:56

So that means that that's always gonna be the same for every single sub account.

Vit Muller: 00:45:00

And so rather than like, and you know, I don't know about

Vit Muller: 00:45:03

you, but I hate repetitive work.

Vit Muller: 00:45:05

Like, like

Jason Orban: 00:45:05

Yep.

Jason Orban: 00:45:06

Absolutely.

Vit Muller: 00:45:07

automate what you can.

Vit Muller: 00:45:08

'cause it's just mind-numbing, right?

Vit Muller: 00:45:09

So this particular use case, what, that's how we use it.

Vit Muller: 00:45:12

We, we preset all that stuff.

Vit Muller: 00:45:14

And, you know, even like say for example in the footer of the website,

Vit Muller: 00:45:18

you've got that little like, you know, this website is not in any way

Vit Muller: 00:45:20

affiliated with FA Facebook or Meta.

Vit Muller: 00:45:22

It's like a for landing pages that you running paid leads.

Vit Muller: 00:45:25

Like you, you have to have that little blurb in there and you could

Vit Muller: 00:45:28

hard code it in, if you wanted to.

Vit Muller: 00:45:30

But, what if that needs to be changed across, the whole sub account.

Vit Muller: 00:45:34

I don't know.

Vit Muller: 00:45:34

I, I, my approach is always like very much like be, you know, be future

Vit Muller: 00:45:38

proof, be scalable, and be future proof.

Jason Orban: 00:45:42

I like that.

Jason Orban: 00:45:43

I like that a lot.

Jason Orban: 00:45:44

that's it.

Jason Orban: 00:45:45

It's just, you know what, I hate having repetitive stuff over and over again.

Jason Orban: 00:45:50

Like, here's like an example.

Jason Orban: 00:45:52

I'm using our custom values updater for, we have to, we're building

Jason Orban: 00:45:55

out a bunch of these different funnels for clients that we have.

Jason Orban: 00:46:00

so when they come in, we're, we're launching one of these, oh, that's

Jason Orban: 00:46:04

not the one I wanted to load up.

Jason Orban: 00:46:06

I wanted to load up the onboarding setup.

Jason Orban: 00:46:09

So, this is really for our agency that's handling this, but what we're doing is,

Jason Orban: 00:46:15

making it so that when we launch the funnel, we drop in the snapshot, load

Jason Orban: 00:46:18

up this page, fill out the details.

Jason Orban: 00:46:21

For this page and then hit submit, and then all that, that'll update all the

Jason Orban: 00:46:26

custom values basically for this sub account, we still need to go create

Jason Orban: 00:46:30

a phone number and a domain for it, but for the most part, now that, that

Jason Orban: 00:46:35

business is set up, like we're even setting the brand color here, we want,

Jason Orban: 00:46:38

that gonna do, that's gonna update the headers, the footers, you know, all

Jason Orban: 00:46:41

the forms inside of there, different colors, change the font, colors, that

Jason Orban: 00:46:45

kind of stuff inside of that funnel page.

Jason Orban: 00:46:48

Now it takes us from, 30, 40 minutes to go set up the funnel to like, we're down to

Jason Orban: 00:46:54

like maybe 10, to set up that sub account.

Jason Orban: 00:46:57

the thing that takes the longest is we have to go add the domains now.

Jason Orban: 00:47:01

really cool ways of being able to set it up and we're using

Jason Orban: 00:47:04

our custom values editor.

Jason Orban: 00:47:06

for that backend, but, high level even has some, you can update custom values.

Jason Orban: 00:47:10

The only problem with high level is it won't pull in the current values and

Jason Orban: 00:47:14

it, you can't put in like default values

Vit Muller: 00:47:17

and you don't actually wanna create custom fields just to be like a way

Vit Muller: 00:47:20

to populate custom values, because then that's, customers gonna see that in their

Vit Muller: 00:47:24

CRM against the contacts, and then, then you're dealing with the overwhelm where

Vit Muller: 00:47:27

it's like, what, what are these fields?

Vit Muller: 00:47:29

It's like, you know, there's a thing of that as well, like when it comes

Vit Muller: 00:47:31

to designing the user experience, I, I wish, like, what would be cool?

Vit Muller: 00:47:35

What I wish a high level had is ability to create, custom fields, or

Vit Muller: 00:47:39

not even have to create them at all, is being able to just pull in custom

Vit Muller: 00:47:43

values into a form as fields directly.

Jason Orban: 00:47:48

so, Two different options.

Jason Orban: 00:47:51

One, the way that a lot of our clients use this is, well, they'll create this form

Jason Orban: 00:47:56

once in a different marketing account.

Jason Orban: 00:47:59

They'll have this inside of their marketing account.

Jason Orban: 00:48:01

They load this form up as, you either, you can either pass the lo the, the

Jason Orban: 00:48:07

location id, the subaccount ID right here.

Jason Orban: 00:48:10

You can pass that subaccount ID over to the form and then our

Jason Orban: 00:48:14

system will know which cus which, which subaccounts to update.

Jason Orban: 00:48:17

So you can have one form in one location, pass the, pass the

Jason Orban: 00:48:22

details over either by a custom menu link and you tack on location

Jason Orban: 00:48:26

equals whatever the location ID is.

Jason Orban: 00:48:29

it'll grab the custom values from that subaccount.

Jason Orban: 00:48:32

they can, they can fill in their details, hit update, and then it'll

Jason Orban: 00:48:35

update the details in that subaccount as well without having the custom

Jason Orban: 00:48:39

fields and custom all the other, all the custom fields and forms and stuff

Jason Orban: 00:48:43

like that inside of the sub account.

Vit Muller: 00:48:45

Yep.

Vit Muller: 00:48:45

No, that's brilliant.

Vit Muller: 00:48:47

That's, yeah, that's how we

Jason Orban: 00:48:47

that, that makes it a lot easier.

Jason Orban: 00:48:49

So I have, we have, like, so for example, we have Joel who has a

Jason Orban: 00:48:53

dance studio, and inside there he has a link inside of high level.

Jason Orban: 00:48:58

it's like their onboarding stuff.

Jason Orban: 00:49:00

You click that, it's got five different forms it inside of there.

Jason Orban: 00:49:03

You fill out each one of those forms, those custom fields and everything are

Jason Orban: 00:49:07

all inside of his marketing account.

Jason Orban: 00:49:09

and the sub-accounts don't see anything of that because I agree with you, people will

Jason Orban: 00:49:13

see that, they'll be like, what is this?

Jason Orban: 00:49:15

What are these custom values?

Jason Orban: 00:49:16

What are these custom fields?

Jason Orban: 00:49:17

What am I supposed to do with them?

Jason Orban: 00:49:19

You know, and, and because the problem with custom fields too, right?

Jason Orban: 00:49:21

They're gonna show up in the contact records and then

Jason Orban: 00:49:25

they'll just be like, confused.

Jason Orban: 00:49:26

So if we can eliminate confusion in any way, in every way possible, you

Jason Orban: 00:49:31

know, you'll have much happier clients.

Vit Muller: 00:49:33

yeah.

Vit Muller: 00:49:34

Adoption and all that.

Vit Muller: 00:49:35

I mean, that's a whole another topic.

Vit Muller: 00:49:37

Okay.

Vit Muller: 00:49:37

So you've got a couple of really cool tools.

Vit Muller: 00:49:39

I've noticed there's one more tool, I'd like to look at.

Vit Muller: 00:49:42

I mean, I mean, from.

Vit Muller: 00:49:44

I think the video one is pretty interesting.

Vit Muller: 00:49:46

but if you have any particular other one that you wanted

Vit Muller: 00:49:49

to show as well to the guys

Jason Orban: 00:49:51

oh yeah.

Jason Orban: 00:49:51

I wanna show you, just really quickly, I don't know if I showed you guys,

Jason Orban: 00:49:54

did I show you the review thing with the Five Stars Review thing?

Jason Orban: 00:49:57

I don't, I can't remember how I was doing that or if I did a video.

Jason Orban: 00:50:00

So with a, you can set your values.

Jason Orban: 00:50:03

I think I did a video just before I was talking with you about this, but, so

Jason Orban: 00:50:07

the way we have this set up is we've got that, you know, we've got that page

Jason Orban: 00:50:10

for reviews that we talked about with the five stars on it, and people can

Jason Orban: 00:50:13

go to it and that works really well.

Jason Orban: 00:50:15

But, one of the things I love about this is we can capture, reviews and

Jason Orban: 00:50:18

contact information from customers that we don't know about, you know,

Jason Orban: 00:50:23

so if I was to say, let's go over to, let's just go to the standalone.

Jason Orban: 00:50:30

reviews Snapshot here.

Jason Orban: 00:50:32

I'm gonna go to contacts.

Jason Orban: 00:50:33

I'm gonna delete my name outta here.

Jason Orban: 00:50:36

Let's go here.

Jason Orban: 00:50:38

Okay, so that's gonna delete me outta there, but let's go to this now.

Jason Orban: 00:50:43

So we're inside of, smart reviews here.

Jason Orban: 00:50:48

I'm gonna go down to this sub account that we're at.

Jason Orban: 00:50:51

Now imagine, okay, You've got a client who has a retail location.

Jason Orban: 00:50:54

They've got a, NFC card.

Jason Orban: 00:50:57

They say you finish up with someone and you say, Hey, if you feel like

Jason Orban: 00:51:00

we had, you know, if you had a five star experience today, would you

Jason Orban: 00:51:03

mind leaving us a Google review?

Jason Orban: 00:51:05

and here, if you just don't mind holding out your phone, you can tap this

Jason Orban: 00:51:08

and you can go to leave us a review.

Jason Orban: 00:51:11

Now, when they tap it, it's gonna bring 'em to a page like this.

Jason Orban: 00:51:14

all the customer has to do is click.

Jason Orban: 00:51:17

Like that, like that, it's going to bring 'em to a page where it's

Jason Orban: 00:51:20

gonna ask them for their phone number, ask 'em if they wanna receive

Jason Orban: 00:51:23

marketing material, click continue.

Jason Orban: 00:51:26

This takes 'em to an AI review suggestion prompt where they can pick,

Jason Orban: 00:51:30

you know, what they loved about the restaurant, the speed, the quality.

Jason Orban: 00:51:34

It'll generate a review for them, give 'em a suggested review.

Jason Orban: 00:51:39

they can read it

Vit Muller: 00:51:39

so it, it actually, it writes it up for them.

Vit Muller: 00:51:42

Yeah.

Jason Orban: 00:51:42

Oh yeah.

Jason Orban: 00:51:42

Sorry, I was kind of speeding through it.

Jason Orban: 00:51:45

But, yeah, it'll actually, it'll actually like write the review out for them,

Jason Orban: 00:51:49

here, and then they can click copy and that'll take them over to Google, where

Jason Orban: 00:51:55

they can then paste that in as a review.

Jason Orban: 00:51:57

updated change wording, whatever they wanna do with that.

Jason Orban: 00:52:00

But what, what's neat about this is, let's go back to this sub account

Jason Orban: 00:52:07

where we just deleted that contact.

Jason Orban: 00:52:10

It captured my information, so it's got my name, phone number, email.

Jason Orban: 00:52:13

I just got added to it.

Jason Orban: 00:52:14

I got tagged as GMB review in here.

Jason Orban: 00:52:16

So now I can trigger off any automations, workflows, anything I want from that

Jason Orban: 00:52:21

contact coming in from that card.

Vit Muller: 00:52:23

where did he grab the email address though?

Vit Muller: 00:52:25

Because that you didn't have a feel for email address.

Jason Orban: 00:52:27

Ha ha.

Jason Orban: 00:52:30

it, it all, we we're using Google login, so they actually logged into our,

Jason Orban: 00:52:35

they, they actually log into our site,

Vit Muller: 00:52:38

Smart.

Vit Muller: 00:52:38

Because in order to give a review, you need to be logged in as a user on Google.

Vit Muller: 00:52:43

And

Jason Orban: 00:52:43

have to be logged in already

Vit Muller: 00:52:45

and then

Jason Orban: 00:52:45

so it it, mm-hmm.

Vit Muller: 00:52:47

gives you their email address

Jason Orban: 00:52:49

Yep.

Jason Orban: 00:52:50

When you log in, it gives you their name and their email address.

Jason Orban: 00:52:52

So go through that.

Jason Orban: 00:52:53

You can log in and, capture that information and sends it into high level.

Jason Orban: 00:52:57

And then, we can do more things too, like, editing reviews and,

Jason Orban: 00:53:01

or, then we can prompt and do all this kind of fun stuff in here too.

Vit Muller: 00:53:05

Nice.

Vit Muller: 00:53:06

like this a lot.

Vit Muller: 00:53:07

Yeah.

Vit Muller: 00:53:07

So I mean, I, I, I built some snapshots in the past too.

Vit Muller: 00:53:10

I do have a, a, a reputation management snapshot, which does a bunch of stuff.

Vit Muller: 00:53:16

there's nuances, right.

Vit Muller: 00:53:17

but, it's kind of comparing notes as well, like looking at what you've got here.

Jason Orban: 00:53:20

for sure.

Vit Muller: 00:53:21

I do like, I do like that what you just showed me.

Vit Muller: 00:53:24

'cause that, that removes that bit where people just don't come with

Vit Muller: 00:53:29

fucked writing, write review, you know?

Vit Muller: 00:53:31

I mean, ideally you'd like them to write it and that, and if they

Vit Muller: 00:53:34

want to, they can still do that.

Vit Muller: 00:53:35

But this is just capturing more chances.

Jason Orban: 00:53:39

Yeah.

Jason Orban: 00:53:40

So now, now this, like, you don't, you, you can turn it on or turn it off.

Jason Orban: 00:53:43

So if you say that you don't want to, leave a re or you don't want to do

Jason Orban: 00:53:46

ai, you can turn that off, and then hit update and it'll, it won't ask

Jason Orban: 00:53:50

them, it won't do the AI prompt thing.

Jason Orban: 00:53:52

You can also turn it off collecting the, the phone number

Jason Orban: 00:53:54

if you want to do that too.

Jason Orban: 00:53:56

but yeah, the cool thing is we have that, that chat now, we just added in, this

Jason Orban: 00:54:01

too, so that, now you wanna do NFC cards.

Jason Orban: 00:54:05

We created a thing with inside of, we have a QR code manager in here,

Jason Orban: 00:54:09

which will allow you to go and you can, you can dynamically create, A

Jason Orban: 00:54:16

bunch of, QR codes, and then if you wanna send that off to a printer,

Jason Orban: 00:54:20

you can have QR codes, pre-created and printed and stuff like that.

Jason Orban: 00:54:24

So, they can have, if you, if you create a list, it'll create, a

Jason Orban: 00:54:28

whole list, a spreadsheet with all the QR codes that you wanna export.

Jason Orban: 00:54:31

You could do up to like 500 or something like that.

Jason Orban: 00:54:34

So if you click now, you can go up to 500, give it a system descriptor.

Jason Orban: 00:54:39

And what that's gonna do is it's gonna export out.

Jason Orban: 00:54:41

Let's go, let's just go podcast

Vit Muller: 00:54:44

like a use case, again, it's going back to the restaurant.

Vit Muller: 00:54:47

You've got a restaurant with 50 tables and you want to have a

Vit Muller: 00:54:50

sticker of a QR code per table for tracking which table, I don't know

Vit Muller: 00:54:54

if you wanted to do that way, but

Jason Orban: 00:54:55

can do that.

Jason Orban: 00:54:56

What I want now, so this is, what this is gonna do though, is instead of doing

Jason Orban: 00:55:00

a sticky on the table, what what I wanna do is, I mean, you could do that.

Jason Orban: 00:55:04

You could be like, okay, well this table left a review, but now I'm,

Jason Orban: 00:55:08

I'm saying, Hey, let's take this.

Jason Orban: 00:55:09

Let's print out 500.

Jason Orban: 00:55:11

Let's create 500 codes.

Jason Orban: 00:55:13

It's gonna give us a spreadsheet with all these QR codes in it.

Jason Orban: 00:55:16

QR codes are the same as NFC codes.

Jason Orban: 00:55:19

that kind of thing.

Jason Orban: 00:55:19

We can send it off to somewhere in China or something like that.

Jason Orban: 00:55:23

Who is going to preprint all of our cards for us?

Jason Orban: 00:55:26

Now you've got a stack of like 500 cards.

Jason Orban: 00:55:29

You can, click on the link.

Jason Orban: 00:55:30

You can program 'em.

Vit Muller: 00:55:31

so, so what you're saying is, is gonna, let's say

Vit Muller: 00:55:34

in China, they'll print it out, but it'll be also NFC enabled.

Vit Muller: 00:55:37

So it'll have both

Jason Orban: 00:55:38

Yeah, so it'll have the QR code and the NFC code already on the card.

Jason Orban: 00:55:42

once you get the cards, you can tap it with your phone

Jason Orban: 00:55:45

or just click the link there.

Jason Orban: 00:55:46

Say, Hey, I want to do the standalone.

Jason Orban: 00:55:50

It's gonna pre-program it here for the five Stars review page.

Jason Orban: 00:55:53

And now we've got codes that we can use for our, our restaurant clients, our

Jason Orban: 00:55:58

business clients, that kind of thing.

Jason Orban: 00:56:00

And, you can, it'll, you just have a bunch of them that you can already use.

Jason Orban: 00:56:04

Right?

Jason Orban: 00:56:05

that's, that's the trouble with the NFC cards is, I mean, you can buy 'em

Jason Orban: 00:56:07

off Amazon, you can buy 'em anywhere, and then you can program 'em yourself.

Jason Orban: 00:56:11

But we wanna make things as easy as possible.

Jason Orban: 00:56:13

So it's easy to take that spreadsheet, send it to China, get a hundred cards

Jason Orban: 00:56:17

printed, they send it back to you, and then you enable them all inside of

Vit Muller: 00:56:21

for somebody, for somebody who's never done that, gone through

Vit Muller: 00:56:23

that process of ordering some something from China, do you recommend like a,

Vit Muller: 00:56:27

a vendor that you, that is like a,

Jason Orban: 00:56:29

I don't have one specifically, but we we're just

Jason Orban: 00:56:32

looking at Alibaba and then seeing, I'll have an update on that on,

Jason Orban: 00:56:36

in inside of our system here.

Jason Orban: 00:56:37

And we talk about it on, on the Tuesday and Thursday calls about,

Jason Orban: 00:56:40

you know, updates about who we tried and what we're working with

Jason Orban: 00:56:42

and, and that kind of thing too.

Jason Orban: 00:56:44

So, soon I'll have a, a, a list of a couple vendors that

Jason Orban: 00:56:47

we can just reach out to.

Jason Orban: 00:56:48

And I was talking with a guy.

Jason Orban: 00:56:50

I'll be, I have a, a couple calls on Monday with people who, in all

Jason Orban: 00:56:53

in North America here, who will, who will print cards as well.

Jason Orban: 00:56:57

And there might be, and there might be some, some people in, like in Australia

Jason Orban: 00:57:01

and stuff that will do cards as well.

Jason Orban: 00:57:02

But you guys are, fairly close and it probably wouldn't

Jason Orban: 00:57:05

take too long to order cards,

Vit Muller: 00:57:06

Yeah.

Vit Muller: 00:57:07

Obviously way cheaper.

Vit Muller: 00:57:08

Always.

Vit Muller: 00:57:08

Yeah, because when you compare it on online, it's always like

Vit Muller: 00:57:11

10 times more expensive to get

Jason Orban: 00:57:13

Yeah.

Jason Orban: 00:57:13

So if you check like Alibaba or something like that, just go, you can go in there

Jason Orban: 00:57:17

and, look up like NFC, Google card,

Vit Muller: 00:57:23

And you can just do

Jason Orban: 00:57:23

whatever, and it'll give you a ton of different options.

Jason Orban: 00:57:26

And then obviously, like using these guys is always the same.

Jason Orban: 00:57:30

Look for somebody with good reviews who's been in business, that kind of thing.

Jason Orban: 00:57:33

Right.

Jason Orban: 00:57:34

You don't want to go with, oh, I started up yesterday, kind of thing.

Jason Orban: 00:57:38

So, so that kind of stuff though.

Jason Orban: 00:57:40

So those are my suggestions.

Jason Orban: 00:57:42

And then, so I know we're, we're eating up time here, but let's,

Vit Muller: 00:57:45

no, we're good.

Vit Muller: 00:57:46

We, we usually go for an hour and a half, so we, we got

Jason Orban: 00:57:48

oh, okay.

Jason Orban: 00:57:49

Cool.

Jason Orban: 00:57:50

I'll jump over to that.

Jason Orban: 00:57:51

that, the video testimonials thing too, so,

Vit Muller: 00:57:54

But just before we do that, I just had a bit of a

Vit Muller: 00:57:55

follow up question on the, on

Jason Orban: 00:57:57

Yeah, no problem.

Vit Muller: 00:57:58

we talked about, you know, what this does for the business, but,

Vit Muller: 00:58:01

the business model itself for the agency, it's obviously very appealing.

Vit Muller: 00:58:05

It's a good foot in a door.

Vit Muller: 00:58:07

It's, you know, you just go into your local area, you can look up

Vit Muller: 00:58:10

restaurants, you can hit them up.

Vit Muller: 00:58:11

You could walk in there physically and, and hand out ca cards.

Vit Muller: 00:58:15

Like one of

Jason Orban: 00:58:15

oh yeah.

Vit Muller: 00:58:16

how, how you pitch this, right?

Vit Muller: 00:58:17

You go into a restaurant like, Hey, can I, how do I leave a review?

Vit Muller: 00:58:20

And then we say, ah, you know, go to our Google and ask, you guys don't have that.

Vit Muller: 00:58:23

Hey, here you go.

Vit Muller: 00:58:24

I made you a card.

Vit Muller: 00:58:26

And

Jason Orban: 00:58:26

Absolutely.

Jason Orban: 00:58:27

And what I love is you can program these on the fly and and and give them to

Jason Orban: 00:58:31

them and it's a great foot in the door.

Jason Orban: 00:58:33

You know, sometimes what we'll do is we'll give 'em the card, say, Hey, use

Jason Orban: 00:58:38

this to get your next a hundred reviews and then I'm gonna follow up with you.

Jason Orban: 00:58:41

Right?

Jason Orban: 00:58:41

You can come back and talk to them and then you can sign them into high level.

Jason Orban: 00:58:44

You can be like, Hey, listen, this is great.

Jason Orban: 00:58:47

You guys are getting reviews, that's awesome.

Jason Orban: 00:58:49

But now what if I have AI follow up with all of those reviews for you?

Jason Orban: 00:58:53

We've got a system that will, will do all the follow up and that kind of stuff.

Jason Orban: 00:58:57

And we can also even start now that we've started building this VIP list,

Jason Orban: 00:59:00

Hey, I can show you the, the last list of a hundred customers that you've had.

Jason Orban: 00:59:04

We can actually start following up with these customers if you want.

Jason Orban: 00:59:07

You know, we've got this promotion system that we can tie in here.

Jason Orban: 00:59:11

Now they're like, oh, you've got a list of people, you're getting us reviews and

Jason Orban: 00:59:15

we have a way to follow up with them.

Jason Orban: 00:59:17

You know, it's,

Vit Muller: 00:59:18

what I like about

Jason Orban: 00:59:19

good foot in the door system.

Vit Muller: 00:59:20

that you don't, you're not going to a restaurant and trying

Vit Muller: 00:59:22

to like call, pitch them to sign up.

Vit Muller: 00:59:25

You are giving them something of value.

Vit Muller: 00:59:26

It's free.

Vit Muller: 00:59:27

You, you, you're not putting any pressure.

Vit Muller: 00:59:28

You're saying, Hey, here's the thing.

Vit Muller: 00:59:30

Use this card.

Vit Muller: 00:59:30

Just type the people's phone when they purchase.

Vit Muller: 00:59:33

you know, we say a hundred whatever, and they'll come back.

Vit Muller: 00:59:36

But, but you, you don't, they don't have to like, and it's always,

Vit Muller: 00:59:39

and it's not costing you, it's not really an overhead either.

Vit Muller: 00:59:43

It's just a plastic cut, a dollar, whatever.

Vit Muller: 00:59:45

And then on the back end, the only thing that's probably costing

Vit Muller: 00:59:47

is just the generation, the, the AI action, the GPT open API for.

Jason Orban: 00:59:52

you, that's, you don't even do that yet.

Jason Orban: 00:59:54

you just go and say, Hey, we're gonna get, we're gonna help

Jason Orban: 00:59:57

you get a hundred of views.

Jason Orban: 00:59:59

Have it tied into the high level account.

Jason Orban: 01:00:01

You create a sub account with a snapshot in there, you can have it set to, to send

Jason Orban: 01:00:05

you an internal notification, Hey, this business just got, you know, a hundred

Jason Orban: 01:00:09

new contacts into their system from the card, you can send, I would also create

Jason Orban: 01:00:14

like a little automation that says, that sends them information on how they,

Jason Orban: 01:00:20

how they follow up with the customers.

Jason Orban: 01:00:21

I wouldn't even, or like how they use the system.

Jason Orban: 01:00:23

Right.

Jason Orban: 01:00:24

Make

Vit Muller: 01:00:24

like a little reminder is, Hey, make sure you're using it.

Jason Orban: 01:00:27

Because, because you're like, you're, you're asking a business

Jason Orban: 01:00:29

to start a new habit and they're very, people are adverse to habits,

Jason Orban: 01:00:33

you know, so you're like, Hey, you're asking them to like start asking for

Jason Orban: 01:00:36

reviews and being proactive about it.

Jason Orban: 01:00:39

Get them to do that.

Jason Orban: 01:00:40

I wouldn't set up the AI stuff yet.

Jason Orban: 01:00:42

I wouldn't set up any automations or follow up.

Jason Orban: 01:00:44

All we're doing is we're collecting those contacts.

Jason Orban: 01:00:47

What we're gonna do is go back in, talk to them later, say, Hey look, we've got

Jason Orban: 01:00:51

a hundred contacts in the system using this card that you guys have been using.

Jason Orban: 01:00:55

Let me show you a couple things.

Jason Orban: 01:00:57

I can show you the contacts.

Jason Orban: 01:00:59

What if, like we, our system now, if you want, we can set it up

Jason Orban: 01:01:02

to do AI review like responses.

Jason Orban: 01:01:05

We can have it automatically respond to all those customers for you.

Jason Orban: 01:01:09

We can also add you into our promotion system.

Jason Orban: 01:01:12

So once a week you can be following up with those customers and sending

Jason Orban: 01:01:15

them message, letting them know about coupons and events and, and things

Jason Orban: 01:01:18

that you guys have it going on.

Jason Orban: 01:01:20

it's a great flow,

Vit Muller: 01:01:23

a lot of lot of things, rattle off that, because then you can

Vit Muller: 01:01:26

also say, we can also automatically post it on social media, which

Vit Muller: 01:01:29

is a native function of GHL.

Vit Muller: 01:01:31

and then that actually then goes into the next module, like the next upsell,

Vit Muller: 01:01:34

which is the referral campaigns.

Vit Muller: 01:01:36

The coupons.

Jason Orban: 01:01:38

Yeah, yeah.

Jason Orban: 01:01:39

And then you, but yeah, I, I mean, there's so many options.

Jason Orban: 01:01:42

So it just depends on how you want to go about it.

Jason Orban: 01:01:44

'cause you've got the review widget you can put on their website, you

Jason Orban: 01:01:47

know, all d all different kinds of

Vit Muller: 01:01:49

Yeah.

Vit Muller: 01:01:49

It opens

Jason Orban: 01:01:50

And then you can get into missed call texts back and, you know, all

Vit Muller: 01:01:53

Yeah, I like

Jason Orban: 01:01:54

too.

Jason Orban: 01:01:54

But I, I found that, you know, we wanna keep it fairly simple.

Jason Orban: 01:01:57

The, the, the agencies who grow the best keep it very simple, right?

Jason Orban: 01:02:02

I know everyone, people come in and they're like, we've got all these tools.

Jason Orban: 01:02:05

There's all these things that we can do.

Jason Orban: 01:02:08

If we just keep it simple, it's a lot easier to manage,

Jason Orban: 01:02:10

it's a lot easier to scale.

Jason Orban: 01:02:12

And if you have something that's a really good offer to, to get customers

Jason Orban: 01:02:15

through the door, you don't have to keep, you know, upsell to the next

Jason Orban: 01:02:18

thing and next thing and next thing.

Jason Orban: 01:02:20

But, just a really good, simple system that I like to almost

Jason Orban: 01:02:23

set it and forget it, the review system, set it and forget it.

Jason Orban: 01:02:27

You can have that whole thing automated.

Vit Muller: 01:02:29

Yeah, it's a, it's a high converting offer, very appealing.

Vit Muller: 01:02:32

Because of that, you could probably build a bit of an army of, of people in your

Vit Muller: 01:02:36

local market who can do, do the walking around to the restaurants for you even.

Vit Muller: 01:02:41

I mean, you made a really important point.

Vit Muller: 01:02:43

It's like a lot of us tend to overcomplicate over engineer, and that's.

Vit Muller: 01:02:48

It's, you know, like I'm, I'm, I'm a good example.

Vit Muller: 01:02:51

I'm a nerd.

Vit Muller: 01:02:51

I like to, you know, just like, and I build some pretty epic stuff,

Vit Muller: 01:02:55

which, which is awesome, right?

Vit Muller: 01:02:57

but also it took me longer to get out on the market.

Vit Muller: 01:03:01

It's, it's not as easy to sell because it's more expensive

Vit Muller: 01:03:05

and, you know, it's, yeah.

Vit Muller: 01:03:07

So this, and I shout out Johann.

Vit Muller: 01:03:09

I spoke to Johanne other day from White Level Suite.

Vit Muller: 01:03:13

He said the same thing, you know, Hey, I've got so and so

Vit Muller: 01:03:15

and she's making this much.

Vit Muller: 01:03:17

And it's, you know, just going around and to restaurants selling reputation.

Vit Muller: 01:03:20

That's it.

Vit Muller: 01:03:21

Simple offer, not nothing complex.

Vit Muller: 01:03:24

so that's.

Jason Orban: 01:03:24

Well, think of the person who makes a million dollars

Jason Orban: 01:03:26

selling cats, cat towers on Amazon.

Jason Orban: 01:03:30

It's like the, the one thing they sell, right?

Jason Orban: 01:03:31

It's that thing, you know?

Jason Orban: 01:03:33

but we, we as marketers tend to want to complicate things.

Jason Orban: 01:03:37

And we do, we make things like, oh, I'm gonna give you this thing

Jason Orban: 01:03:41

and that thing, and this thing and that thing, and all these things.

Jason Orban: 01:03:43

And you go talk to a business owner who's not familiar with any of this

Jason Orban: 01:03:47

stuff, and they go, I don't know, 90% of the stuff you just said, so I'm a no,

Vit Muller: 01:03:54

Yeah.

Jason Orban: 01:03:54

know?

Jason Orban: 01:03:55

What I, what I, what I've learned over the years too with all this stuff is

Jason Orban: 01:03:59

if you can productize your offer, if you can productize your offer, this is

Jason Orban: 01:04:04

our restaurant marketing system, you don't even have to tell them what's

Jason Orban: 01:04:07

in the restaurant marketing system.

Jason Orban: 01:04:09

This is the restaurant marketing system that we use for our

Jason Orban: 01:04:12

clients, and this is what we're the results we're gonna get for you.

Jason Orban: 01:04:16

you can sell that way easier than saying, Hey, we're gonna do review

Jason Orban: 01:04:21

management promotions, missed call, text back, automated ai

Jason Orban: 01:04:25

and different, different things.

Jason Orban: 01:04:27

Rather walking into a business and say, Hey, yeah, do you

Jason Orban: 01:04:29

have a, like a loyalty program?

Jason Orban: 01:04:31

I want to get customers to do this.

Jason Orban: 01:04:32

I'm gonna give you all these different features that we have.

Jason Orban: 01:04:35

We can create automations and workflows and stuff like that.

Jason Orban: 01:04:38

People, it's the, the problem is we know what that stuff means, but

Jason Orban: 01:04:42

those business owners don't know

Vit Muller: 01:04:46

Hey.

Vit Muller: 01:04:47

He,

Jason Orban: 01:04:47

It's confusing to them.

Jason Orban: 01:04:49

It's.

Vit Muller: 01:04:50

like an approach.

Vit Muller: 01:04:51

What I would do, I would like trying to figure out like, who's the

Vit Muller: 01:04:53

owner, try and get their name and then say, Hey, I'd like to take you

Vit Muller: 01:04:57

out for for lunch, business lunch.

Vit Muller: 01:04:59

I'll pay for the lunch.

Vit Muller: 01:05:00

and I'll pitch you something.

Vit Muller: 01:05:01

But we're not gonna go to your restaurant.

Vit Muller: 01:05:03

We're gonna go to one of the competitors, downtown that we work with, so that

Vit Muller: 01:05:08

you can see exactly what we do.

Vit Muller: 01:05:10

And then we're gonna have a dinner with them.

Vit Muller: 01:05:12

We're gonna talk to them about what we're about to pitch them,

Vit Muller: 01:05:14

and then comes the end of the meal.

Vit Muller: 01:05:15

And then the waiter will come in and they'll actually show them, it'll

Vit Muller: 01:05:18

actually show them the real use case, like, and then you looking at them like,

Vit Muller: 01:05:22

so, you know, this is your competitor.

Vit Muller: 01:05:23

They're doing this.

Vit Muller: 01:05:25

We can do the same thing for you.

Vit Muller: 01:05:26

That's,

Jason Orban: 01:05:27

Yeah.

Vit Muller: 01:05:28

they're not gonna say no.

Vit Muller: 01:05:30

It's like, that's it.

Vit Muller: 01:05:31

It's, and, and yeah, it might cost you hundred bucks for that lunch, but like,

Vit Muller: 01:05:35

you know, lifetime value and all that.

Vit Muller: 01:05:36

Once you've got the numbers, it's a

Jason Orban: 01:05:38

Whatever.

Jason Orban: 01:05:38

Let's say you're charging, let's, let's say you're even just charging them $250

Jason Orban: 01:05:42

a month, 297 a month, or $200 a month.

Jason Orban: 01:05:45

That customer, that a hundred dollars lunch just turned

Jason Orban: 01:05:48

into $2,400 for the year.

Jason Orban: 01:05:50

You know, and it's like, that's one, that's one of the hard things for,

Jason Orban: 01:05:55

for a lot of people to wrap their head around too, is a lifetime value,

Jason Orban: 01:05:58

the lifetime value of that customer.

Jason Orban: 01:06:00

you know, if you get them to stick around for three years, that's gonna be,

Vit Muller: 01:06:03

Thousands.

Vit Muller: 01:06:04

Yeah.

Jason Orban: 01:06:04

now like seven grand kind of thing.

Vit Muller: 01:06:07

that's if they don't upsell to anything else, you know,

Jason Orban: 01:06:10

That's if you just keep them on that one plan, you know?

Jason Orban: 01:06:13

But once they're happy with stuff, you, you, you can upsell

Jason Orban: 01:06:16

them to different things.

Jason Orban: 01:06:17

And, one of, one of the things too is just, is just your own follow up.

Jason Orban: 01:06:23

Like, let's not forget about that, is just because you have that one customer

Jason Orban: 01:06:26

signed up for a thing, it's so important to be following up and talking with them

Jason Orban: 01:06:30

again too, and seeing how things are going and not just completely forgetting them.

Vit Muller: 01:06:35

Oh yeah,

Jason Orban: 01:06:36

I know I said said it and forget it, but, one, I, I'll

Jason Orban: 01:06:39

just say one thing is as an agency.

Jason Orban: 01:06:43

Your ability to do reporting is, is so huge, to keep a customer around.

Jason Orban: 01:06:49

our other, our agency is a Facebook ads agency and that's

Jason Orban: 01:06:52

primarily what we do there.

Jason Orban: 01:06:54

and we pride ourselves on the reporting that we do, and our

Jason Orban: 01:06:59

team is really, really good at it.

Jason Orban: 01:07:00

And so like once a week, oh, I think it's like once every two weeks,

Jason Orban: 01:07:03

the customer's getting like a very detailed report along with a video

Jason Orban: 01:07:07

of, Hey, this is what's happening.

Jason Orban: 01:07:09

This is what's going on.

Jason Orban: 01:07:10

These are your metrics.

Jason Orban: 01:07:11

These are customers are coming in, this, how many people on the landing page, this,

Jason Orban: 01:07:14

how many people have filled out a form?

Jason Orban: 01:07:15

And you send that to them.

Jason Orban: 01:07:17

Because we've had client after client over the years be like,

Jason Orban: 01:07:21

Hey, they just signed up with us.

Jason Orban: 01:07:23

They've got a boost in business.

Jason Orban: 01:07:25

And now they're like, well, I don't know if it's you guys.

Jason Orban: 01:07:29

Or if something magically just happened and we're just started

Jason Orban: 01:07:32

getting busier, you know?

Jason Orban: 01:07:34

and then you have to show them reporting and it's like, no, you

Jason Orban: 01:07:37

hired us to do your marketing and now your marketing is going up.

Jason Orban: 01:07:40

But they're willing to cancel just because they want a lot of

Jason Orban: 01:07:43

people, a lot of businesses, right?

Jason Orban: 01:07:44

they don't like spending money on marketing.

Jason Orban: 01:07:46

So, I love the ones that do, I love the ones who do wanna spend money on

Jason Orban: 01:07:50

marketing, but, you get those clients who know that they have to do marketing.

Jason Orban: 01:07:55

And if you don't tell them, Hey, you're doing marketing with us,

Jason Orban: 01:07:58

and here's the numbers and here's the metrics and here's everything.

Jason Orban: 01:08:02

they're the first ones who wanna drop you as soon as you know anything happens.

Vit Muller: 01:08:05

Yeah.

Vit Muller: 01:08:06

Yeah.

Vit Muller: 01:08:06

Really important point.

Vit Muller: 01:08:07

it's, it doesn't just, it's not just enough to have the customer paying you,

Vit Muller: 01:08:10

it's doing the weekly or monthly reporting and making sure that they actually

Vit Muller: 01:08:15

see it, or even having a monthly call and going over that report with them.

Vit Muller: 01:08:19

It just keeps selling the value of what they're paying for.

Vit Muller: 01:08:22

So, so it just makes it, yeah, they can,

Jason Orban: 01:08:24

So I know we switched to, to, to talk about reporting, but I

Jason Orban: 01:08:27

just think it's such a valuable thing that most a lot of agencies don't

Jason Orban: 01:08:29

know about, especially new agencies.

Jason Orban: 01:08:31

and you know, it wasn't really until we had a coach, probably about eight years

Jason Orban: 01:08:37

ago, tell us like, you guys need to double down on reporting that we realized,

Jason Orban: 01:08:42

you know, that's what's keeping our customers around was the actual reporting.

Jason Orban: 01:08:46

Not, not just the service we're providing.

Vit Muller: 01:08:49

I love it, man.

Vit Muller: 01:08:50

Lots of, valuable pieces of advice.

Vit Muller: 01:08:52

He, we are running out of time.

Vit Muller: 01:08:54

so I, I do, I wanna, let the guys know where they can find out more information.

Vit Muller: 01:08:58

I don't think we're gonna have time to go over or, unless, I

Vit Muller: 01:09:01

mean, it's a pretty short demo.

Vit Muller: 01:09:03

Did you wanna show that video?

Vit Muller: 01:09:04

Video

Jason Orban: 01:09:04

seconds here and I'll, I'll show you the video thing.

Jason Orban: 01:09:06

I got it loaded up right here.

Vit Muller: 01:09:07

Yep.

Jason Orban: 01:09:09

Okay, there.

Jason Orban: 01:09:09

Okay, so we, we've got this video capture system, which is really, really sweet.

Jason Orban: 01:09:14

I'm going to go here.

Jason Orban: 01:09:15

This is just gonna ask me to log in and collect my information.

Jason Orban: 01:09:18

'cause typically what we're doing is with the video capture, is we

Jason Orban: 01:09:21

are sending customers to this page that we already know who they are.

Jason Orban: 01:09:25

Right?

Jason Orban: 01:09:25

if you're gonna send anonymous people here, then you're gonna

Jason Orban: 01:09:28

have to get them to log in.

Jason Orban: 01:09:29

You can see up here, we have our contact ID up there.

Jason Orban: 01:09:32

The, the, the reason why we do that is because then we can attribute

Jason Orban: 01:09:35

this video to that contact.

Jason Orban: 01:09:36

We can say thank you for leaving a video.

Jason Orban: 01:09:38

We can give them points for leaving a video.

Jason Orban: 01:09:41

We can do things

Vit Muller: 01:09:42

So, so, so the previous page, you wouldn't even have to

Vit Muller: 01:09:45

send them to the previous page.

Vit Muller: 01:09:46

You send them directly to this one.

Vit Muller: 01:09:47

Really, if you're

Jason Orban: 01:09:48

Yeah, if they're coming from high level, there's a trigger link

Jason Orban: 01:09:50

that'll send them directly to this page where it'll load in their, their their,

Jason Orban: 01:09:54

contact information and everything.

Jason Orban: 01:09:56

this is just, this was just off of a demo, off of our,

Vit Muller: 01:09:59

That's why you've got that extra step

Jason Orban: 01:10:00

video capture page, which is the, Hey, try this thing

Jason Orban: 01:10:03

out, but then we can attribute it to, to contacts that come in.

Jason Orban: 01:10:07

I wonder if I'm gonna shut my camera off for a second just so I can load this up.

Jason Orban: 01:10:13

So when I hit record, it's gonna ask me to do this, allow visiting the site.

Jason Orban: 01:10:19

So it's gonna load up my, my video here.

Jason Orban: 01:10:21

if I hit record, really cool is it can then give me a few different prompts

Jason Orban: 01:10:27

as we're going through this video.

Jason Orban: 01:10:28

So what were things like before working with power tools?

Jason Orban: 01:10:31

You know, you can fill, you can answer that question.

Jason Orban: 01:10:34

How is it working with, I always like Russell Brunson's video testimony.

Jason Orban: 01:10:37

It was like, what were things like before?

Jason Orban: 01:10:39

How are things now?

Jason Orban: 01:10:40

what are, how are things going?

Jason Orban: 01:10:42

Or you know, what was like working with us?

Jason Orban: 01:10:44

How are things going?

Jason Orban: 01:10:45

And then what are you excited about in the future?

Jason Orban: 01:10:48

And if you can get somebody to answer those four questions in a

Jason Orban: 01:10:50

video testimonial, you're gonna have a super powerful video

Vit Muller: 01:10:53

yeah, I like that.

Jason Orban: 01:10:54

So, I'm just gonna hit use video so we don't hear me talking.

Jason Orban: 01:10:58

and what that does is it publishes it, it sends it into our backend.

Jason Orban: 01:11:02

I have a trigger to trigger a bonus right here.

Jason Orban: 01:11:06

but that will send us into, let's go over here.

Jason Orban: 01:11:11

Video testimonials.

Jason Orban: 01:11:12

This can be, again, this can be custom menu linked into a sub-account as well.

Jason Orban: 01:11:18

if I go to, I believe it's this one.

Jason Orban: 01:11:23

You can see the video is right

Vit Muller: 01:11:25

You.

Vit Muller: 01:11:25

You got me there.

Vit Muller: 01:11:26

I was doing

Jason Orban: 01:11:27

one that you did earlier.

Jason Orban: 01:11:28

I can, I can approve this.

Jason Orban: 01:11:31

When I approve it, it'll go into the approved videos

Vit Muller: 01:11:34

Uhhuh

Jason Orban: 01:11:36

here.

Jason Orban: 01:11:37

Let's just give that a second.

Jason Orban: 01:11:38

It's going a little bit slow.

Jason Orban: 01:11:39

there's the video there and then this all goes into a gallery and

Jason Orban: 01:11:43

you can download these, download a gif, that kind of thing for it.

Jason Orban: 01:11:46

And then you can use that for follow up marketing.

Jason Orban: 01:11:48

You can use it for social media.

Vit Muller: 01:11:50

does it, does it, you say it goes to gallery, it

Vit Muller: 01:11:53

automatically goes to the website.

Vit Muller: 01:11:55

It shows up automatically on the website.

Jason Orban: 01:11:57

once you approve a video, you can then go to, let's go to, oh, it

Jason Orban: 01:12:03

might, yeah, let's go demo video account.

Jason Orban: 01:12:06

I think it's in here.

Vit Muller: 01:12:07

Mm-hmm.

Vit Muller: 01:12:09

Yeah, that's always the, the, the problem with billing

Vit Muller: 01:12:11

snapshots and offering snapshots.

Vit Muller: 01:12:12

You have to have these demo sites, demo sub

Jason Orban: 01:12:15

was the one that we just had?

Jason Orban: 01:12:16

I think it was this one.

Jason Orban: 01:12:17

Here.

Vit Muller: 01:12:17

Yeah.

Vit Muller: 01:12:18

All right.

Vit Muller: 01:12:20

Ah, oh, oh, okay.

Vit Muller: 01:12:22

Yeah.

Vit Muller: 01:12:22

Right.

Vit Muller: 01:12:23

Yeah, you could probably style it a little bit more if you want it

Vit Muller: 01:12:25

as well and all that, but yeah,

Jason Orban: 01:12:26

Yeah, I mean, you can, you can do whatever you want

Jason Orban: 01:12:29

with that, really, but it'll, it'll pull the videos in there.

Jason Orban: 01:12:32

You can manage it here.

Jason Orban: 01:12:33

We actually use this for, our daughter's hockey team last year.

Jason Orban: 01:12:37

They, we, we got them to record a bunch of videos for, their coaches and then we

Jason Orban: 01:12:42

downloaded all the videos and them all into a, a big montage video for them as

Vit Muller: 01:12:48

that's what, that's super valuable marketing for the club.

Vit Muller: 01:12:51

They could then run ads against it.

Jason Orban: 01:12:53

Yeah, it was a lot of fun and everybody really liked it.

Jason Orban: 01:12:55

So it was like, it was these long videos for, for each coach.

Jason Orban: 01:12:59

But, we captured all their videos.

Jason Orban: 01:13:00

We've got other agencies who use it.

Jason Orban: 01:13:02

you don't have to use it just for capturing video.

Jason Orban: 01:13:05

you can do it for, you can do it for video updates.

Jason Orban: 01:13:07

If you want somebody to submit, like an update for a project that they're

Jason Orban: 01:13:11

working on, you can have them, you don't have to ask for a video testimonial.

Jason Orban: 01:13:15

You can ask them to submit, like an update for a project.

Jason Orban: 01:13:18

you can, we have it set up so that you can re reverse the video too.

Jason Orban: 01:13:22

And then if you're using a cell phone, you can then capture video, like of

Jason Orban: 01:13:27

a work site or something like that too, so that you are, on the job.

Jason Orban: 01:13:31

They can record videos and send them in as kind of like

Jason Orban: 01:13:33

updates about what's going on.

Vit Muller: 01:13:35

Yeah, that'd be useful for, tradies.

Vit Muller: 01:13:37

Yeah.

Vit Muller: 01:13:37

I like it.

Vit Muller: 01:13:38

I like it.

Vit Muller: 01:13:38

I mean.

Jason Orban: 01:13:39

the, that's the video one.

Vit Muller: 01:13:40

It, it'd be cool if they have a use case also for

Vit Muller: 01:13:42

customers who, you know, they submit support tickets and they often just

Vit Muller: 01:13:45

like try and explain it in words.

Vit Muller: 01:13:47

And it's like, it doesn't really work that well if it's better

Vit Muller: 01:13:49

if you drop, drop us a loom.

Vit Muller: 01:13:52

but with Loom you kinda like, there's no, like, this gives you a bit of a guardrail.

Vit Muller: 01:13:56

Like if that little question, it'd be cool, you know, screen share.

Vit Muller: 01:13:59

Okay.

Vit Muller: 01:14:00

Do this.

Vit Muller: 01:14:00

So just like, it makes it super easy for SaaS customers, for us agencies,

Vit Muller: 01:14:05

for them to, you know, in, in a, in a tructure structured format, you know?

Jason Orban: 01:14:09

what we have here is we, we don't have the screen recording.

Jason Orban: 01:14:13

but I like that idea

Vit Muller: 01:14:15

Right.

Jason Orban: 01:14:16

for sure.

Jason Orban: 01:14:17

because yeah, that's, I mean, we do a lot of support and,

Vit Muller: 01:14:20

And then, and then what you could, then, what you

Vit Muller: 01:14:22

could do is then you could plug it into a system that transcribes it.

Vit Muller: 01:14:25

Then the transcript gets, injected into the prompt.

Vit Muller: 01:14:28

The prompt is already baked against, AI agent that is strained, around everything

Vit Muller: 01:14:33

it needs to know about high level.

Vit Muller: 01:14:34

And so the ultimate thing is they get an email back and say, Hey,

Vit Muller: 01:14:37

we got your, we got your thing.

Vit Muller: 01:14:39

Hey, here's, here's how you need to, here's what you do

Vit Muller: 01:14:41

to fix it in, in your account.

Vit Muller: 01:14:43

And so that, that's like automated.

Jason Orban: 01:14:44

now we got, now we gotta start thinking about that.

Vit Muller: 01:14:47

Automated customer support system.

Vit Muller: 01:14:49

Yeah.

Vit Muller: 01:14:50

and, and then you still have a video reference too, so.

Vit Muller: 01:14:52

Yeah.

Vit Muller: 01:14:53

I mean, so many ideas.

Vit Muller: 01:14:54

Yeah.

Vit Muller: 01:14:54

We should do maybe just call up.

Vit Muller: 01:14:55

Call up,

Jason Orban: 01:14:56

We should chat more.

Jason Orban: 01:14:57

We should chat more often.

Vit Muller: 01:14:58

yeah, yeah.

Vit Muller: 01:14:58

Absolutely.

Vit Muller: 01:14:59

so this is, yeah, I, I love what you've got.

Vit Muller: 01:15:01

yeah.

Vit Muller: 01:15:01

and, if, if the guy's listening, obviously wanna check it out and

Vit Muller: 01:15:04

learn more and, you know, tap, invest in one of these, snapshots, these

Vit Muller: 01:15:08

tools that you have, where did it go?

Vit Muller: 01:15:10

well, where did it go?

Vit Muller: 01:15:10

We, we, we've got a website, highlevelexperience.com/ghlpowertools.

Vit Muller: 01:15:15

But, do you want to just, just explain what, what they can see on,

Vit Muller: 01:15:18

on that page once they land there?

Jason Orban: 01:15:21

Yeah.

Jason Orban: 01:15:21

So when, when you get to GHL Power Tools, it's GHL, I will have, I don't

Jason Orban: 01:15:26

know if you set up to redirect for it yet, but, when you come here, it'll

Jason Orban: 01:15:29

just kind of give you an overview of, oh, here, let me share my screen again.

Jason Orban: 01:15:36

Sure.

Jason Orban: 01:15:36

when you come here, it just kind of has an overview of all the tools

Jason Orban: 01:15:39

that we have inside of our system.

Jason Orban: 01:15:40

We have over a hundred industry snapshots too.

Jason Orban: 01:15:43

We have the gym, home services, salon, spa, marketing, restaurant,

Jason Orban: 01:15:47

loyalty and reward systems, set up inside of there as well.

Jason Orban: 01:15:52

You'll see what's in the box or review system, referral system,

Jason Orban: 01:15:54

loyalty and rewards, custom values updater, a front bulk end uploader.

Jason Orban: 01:15:58

So if you want customers to like upload a list of contacts into a

Jason Orban: 01:16:01

system, you could do that makes it really, really simple too.

Jason Orban: 01:16:06

We had a sub game SubD domain manager with mail gun, but that was pretty antiquated.

Jason Orban: 01:16:10

So we actually just, I just kind of took that out of the, the marketing thing

Jason Orban: 01:16:13

because there's some, I don't even know if there's any clients still using that.

Jason Orban: 01:16:16

But we have our QR code generator.

Jason Orban: 01:16:18

we have some scripts, some snapshots, more funnels.

Jason Orban: 01:16:21

our custom values updater, we have a contact creator, card

Jason Orban: 01:16:24

creator, which is kind of neat too.

Jason Orban: 01:16:25

So, you basically, a VCF card creator that you create for your sub-accounts.

Jason Orban: 01:16:31

And then when somebody sends out a text message from that, it also sends out a,

Jason Orban: 01:16:35

a contact card with their logo and stuff.

Jason Orban: 01:16:37

So it gets loaded into

Vit Muller: 01:16:39

Nice.

Vit Muller: 01:16:40

Like it.

Jason Orban: 01:16:40

too.

Jason Orban: 01:16:40

And then you can.

Jason Orban: 01:16:41

You can go through and read about some of our, our other systems and if you want to

Jason Orban: 01:16:45

jump over to like our loyalty and rewards or our restaurant marketing system,

Jason Orban: 01:16:49

you can check out those pages as well.

Jason Orban: 01:16:52

There's a ton of information and I think pretty almost every one

Jason Orban: 01:16:55

of these programs has their own, their own page with it as well.

Jason Orban: 01:16:59

So, if you wanna, if you wanna get ju if you wanna get started with us,

Jason Orban: 01:17:03

it's, you can either do 149 a month, which gets you three licenses for the

Jason Orban: 01:17:06

loyalty and reward system and basically unlimited licenses for everything else.

Jason Orban: 01:17:11

except for the video testimonials creator, you just have to buy.

Jason Orban: 01:17:14

it's basically you pay monthly four minutes in order to use that

Jason Orban: 01:17:18

just for the processing minutes.

Jason Orban: 01:17:19

or we do have a lifetime or, or a yearly on here for 1497,

Jason Orban: 01:17:24

which basically saves you,

Vit Muller: 01:17:25

I like it.

Jason Orban: 01:17:26

where the payment's

Vit Muller: 01:17:28

Yeah.

Vit Muller: 01:17:28

Brilliant.

Vit Muller: 01:17:28

So, so you could basically go on a subscription model and that's

Vit Muller: 01:17:31

how you get access to everything.

Vit Muller: 01:17:32

Or you could purchase individual products as well if you want it.

Jason Orban: 01:17:36

Yeah, absolutely.

Jason Orban: 01:17:38

And most pe most people actually either, they either take the yearly or

Jason Orban: 01:17:41

the, the 149, because they just want access to everything that's in here.

Jason Orban: 01:17:45

So that's usually what we talk about.

Jason Orban: 01:17:46

But we have a couple different prices.

Jason Orban: 01:17:48

Like you can do smart reviews on its own for 997, or you could do, you

Jason Orban: 01:17:52

can get licenses for this on its own for different price and different

Jason Orban: 01:17:56

things, but we just bundle it all together in, in the 149 or the 1497.

Jason Orban: 01:18:00

And that seems to be, the best way for us to go.

Jason Orban: 01:18:03

And, that allows us to keep continuing to create really awesome stuff

Jason Orban: 01:18:07

and, keep you guys happy as well.

Jason Orban: 01:18:09

So we've got a Slack channel that we're always answering questions in too.

Jason Orban: 01:18:12

And then we also do, tech calls every Tuesday and Thursday as well, so you can

Jason Orban: 01:18:16

jump on there and we chat about stuff.

Jason Orban: 01:18:18

And,

Vit Muller: 01:18:19

Nice.

Jason Orban: 01:18:19

more thing about the, the, the backend here.

Jason Orban: 01:18:22

we've got a bunch of training and stuff too, so we've got full

Jason Orban: 01:18:25

documentation on everything that

Vit Muller: 01:18:26

I was literally gonna ask, that's like one of the big things

Jason Orban: 01:18:29

sales training and everything on

Vit Muller: 01:18:31

yeah, great.

Vit Muller: 01:18:32

Because, you know, you guys hear me talk about it all the time.

Vit Muller: 01:18:35

You know, we've had Micheal Pacitto on the show, you know, I'll build snapshots too.

Vit Muller: 01:18:39

And one of the things that I always say is like, you gotta have to have,

Vit Muller: 01:18:41

if you, if you wanna offer snapshots to the community, you have to have

Vit Muller: 01:18:46

a documentation, like a, a, a decent enough documentation that if somebody

Vit Muller: 01:18:50

buys the snapshot, they can understand what's, you know, how does it, yeah.

Vit Muller: 01:18:54

This is great.

Vit Muller: 01:18:55

Yeah.

Jason Orban: 01:18:55

yeah.

Jason Orban: 01:18:56

I, we've documented everything.

Jason Orban: 01:18:58

So, you know, everything's in there.

Jason Orban: 01:19:00

We're actually setting up a new, a new support portal.

Jason Orban: 01:19:04

But, this one, this one works really well

Vit Muller: 01:19:06

Yeah.

Vit Muller: 01:19:06

Nice.

Vit Muller: 01:19:06

I like that.

Jason Orban: 01:19:07

smart reviews and everything.

Jason Orban: 01:19:08

And then we've got front end training in here as well for the restaurants

Jason Orban: 01:19:12

and, and the businesses on how to use, like, loyalty and rewards,

Vit Muller: 01:19:15

Yeah,

Jason Orban: 01:19:16

too.

Jason Orban: 01:19:16

So we're trying to cover all the bases and make it as easy as

Jason Orban: 01:19:19

possible for you guys to get started.

Vit Muller: 01:19:22

yeah, absolutely.

Vit Muller: 01:19:22

'cause I don't know about you, but like if whenever I invest into something

Vit Muller: 01:19:25

that's like, well, I wanna apply it right away, I wanna go all in and, and

Vit Muller: 01:19:29

I don't wanna get stuck on anything.

Vit Muller: 01:19:31

Right.

Vit Muller: 01:19:31

And if you get stuck on something, like I don't, and then there's like,

Vit Muller: 01:19:35

poor support or I, like, I signed up for this tool the other day yesterday.

Vit Muller: 01:19:38

that allows you to create thumbnails for YouTube and

Vit Muller: 01:19:41

it's using AI and stuff, right?

Vit Muller: 01:19:43

And I don't wanna call out the name of the company or anything.

Vit Muller: 01:19:45

It's just been yesterday, but so far, you know, I sign up,

Vit Muller: 01:19:49

zero onboarding, no onboarding, like no welcome video, nothing.

Vit Muller: 01:19:52

It's just go like, just to UI of the interface

Jason Orban: 01:19:55

yep.

Vit Muller: 01:19:56

and then, okay, well, I mean, I can, I'm pretty intuitive.

Vit Muller: 01:19:58

I can like figure it out.

Vit Muller: 01:19:59

Okay.

Vit Muller: 01:19:59

I'm using it and then it, you know, and it says, Hey, you can upload

Vit Muller: 01:20:02

your faces like your own faces.

Vit Muller: 01:20:05

Then the thumbnails will then have your face.

Vit Muller: 01:20:06

So I did it.

Vit Muller: 01:20:07

and then I'm, you know, put a prompt, hey, create this thumbnail and they create a

Vit Muller: 01:20:10

thumbnail, but it wasn't my face on it.

Vit Muller: 01:20:12

I'm like, but I did.

Vit Muller: 01:20:13

So like, and now and, but, and now, because I know there was no

Vit Muller: 01:20:17

onboardings, like, so where do I go now?

Vit Muller: 01:20:19

Like, this is bit annoying.

Vit Muller: 01:20:20

So, yeah, it's gotta be

Jason Orban: 01:20:23

Onboarding is so important.

Jason Orban: 01:20:24

I think if you're running, an agency and you're trying to do SaaS or

Jason Orban: 01:20:28

anything like that, where you have customers logging in, having, having

Jason Orban: 01:20:31

support calls is super important.

Jason Orban: 01:20:35

another thing I'll just throw out there is like, providing an abundance of support

Jason Orban: 01:20:40

for your, your customers is gonna be huge.

Jason Orban: 01:20:42

And then, reporting as an agency is, is huge as well.

Vit Muller: 01:20:45

Yeah.

Vit Muller: 01:20:46

So you have a Slack channel.

Vit Muller: 01:20:47

You also do onboarding call for people who sign up for agencies.

Jason Orban: 01:20:51

lots of times what we'll do is we'll do this and then people join

Jason Orban: 01:20:54

the, the Tuesday or Thursday call and then ask questions and we'll go through stuff.

Jason Orban: 01:20:58

And if they want, we do have a paid, onboarding call where we'll go through

Jason Orban: 01:21:02

and actually either set stuff up with you or set stuff up for you.

Vit Muller: 01:21:07

Okay.

Vit Muller: 01:21:07

Yeah.

Vit Muller: 01:21:07

Nice.

Vit Muller: 01:21:08

Great.

Vit Muller: 01:21:09

Alright guys.

Vit Muller: 01:21:09

if you are, if you guys are looking, for smarter not harder, if you

Vit Muller: 01:21:14

are already using high level or thinking about it, then you know you

Vit Muller: 01:21:17

should check out GHL Power Tools.

Vit Muller: 01:21:19

Head over to highlevelexperience.com/ghlpowertools.

Vit Muller: 01:21:22

It's a suite of next level tools built, specifically fire level by Jason and his

Vit Muller: 01:21:27

team where you're looking to increase repeat business for your, you know, for

Vit Muller: 01:21:31

your restaurant clients or retail clients.

Vit Muller: 01:21:33

Streamline your onboarding with custom value update or capture more

Vit Muller: 01:21:37

five star reviews using NFC Tech.

Vit Muller: 01:21:39

This toolkit is an absolute game changer, so far from what I'm seeing.

Vit Muller: 01:21:43

And the best part, you don't need to build these systems from scratch.

Vit Muller: 01:21:46

Just plug, play, deliver more value to your clients right away.

Vit Muller: 01:21:48

So head over to highlevelexperience.com/ghlpowertools

Vit Muller: 01:21:52

to learn more and grab access.

Vit Muller: 01:21:53

Again, that's highlevelexperience.com/ghlpowertools.

Vit Muller: 01:21:57

Go level up your agency with the right tools today.

Jason Orban: 01:22:01

All right, man, I appreciate that.

Jason Orban: 01:22:02

That's a good speech.

Jason Orban: 01:22:04

I like it.

Vit Muller: 01:22:05

little slow then.

Vit Muller: 01:22:06

mate, before we wrap up, I, I like to give my guests the opportunity to

Vit Muller: 01:22:09

just like, a final piece of advice if you'd like to share with just in

Vit Muller: 01:22:14

general, outside of your, you know, pitching your product or anything.

Vit Muller: 01:22:17

Just advice for fellow high level out there listening to this,

Vit Muller: 01:22:20

who's trying to grow their agency.

Jason Orban: 01:22:23

You know, I, I answered a question, the other day in, in Facebook.

Jason Orban: 01:22:26

Someone was asking like, where would you start?

Jason Orban: 01:22:28

Like, what do you offer as a high level agency?

Jason Orban: 01:22:30

And what I, what I wrote there is same thing I'll say here, and we already talked

Jason Orban: 01:22:34

about it, was just keep things simple.

Jason Orban: 01:22:37

Don't try and offer too many things.

Jason Orban: 01:22:40

A, you're gonna overwhelm yourself, you're gonna overwhelm your

Jason Orban: 01:22:42

customer unless you're experienced in selling, that kind of thing.

Jason Orban: 01:22:46

So just keep it simple and go and talk with businesses and have just

Jason Orban: 01:22:50

really good conversations with those businesses and, and network, right?

Jason Orban: 01:22:54

if you're, if you're trying to sell too many things that you, you're not really

Jason Orban: 01:22:57

confident about, or those customers don't really understand, it's gonna

Jason Orban: 01:23:00

be a very, very hard sell to make.

Jason Orban: 01:23:03

But, if you can just keep things simple, you can be like the, the

Jason Orban: 01:23:06

guys who made like a million dollars selling cat towers on Amazon.

Jason Orban: 01:23:10

Just that one simple thing, right?

Jason Orban: 01:23:12

and, you'll grow from there.

Jason Orban: 01:23:14

At least, at least if you're going for your, like, first 10 or 20 clients.

Jason Orban: 01:23:17

Do that.

Jason Orban: 01:23:18

and then you can, you can expand from there.

Jason Orban: 01:23:20

Decide where you wanna go.

Vit Muller: 01:23:21

There we go.

Vit Muller: 01:23:22

Simplicity for the win, guys.

Vit Muller: 01:23:24

Make, make sure that you, take some notes.

Vit Muller: 01:23:26

and thank you Jason for being on the show.

Vit Muller: 01:23:28

I appreciate you, a lot of very valuable advice.

Vit Muller: 01:23:30

It was great to see your product as well.

Vit Muller: 01:23:32

that's also helpful.

Vit Muller: 01:23:35

so yeah, thank you.

Vit Muller: 01:23:36

thank you guys for listening to today's episode as well,

Vit Muller: 01:23:38

on the high level experience.

Vit Muller: 01:23:40

If you've enjoyed today's episode, then please share it with your fellow agency

Vit Muller: 01:23:43

mates and other high levelers that you think would also benefit from listening.

Vit Muller: 01:23:47

For show notes, links and extra tips to help you grow your agency

Vit Muller: 01:23:50

or your SaaS with high level, please go to highlevelexperience.com.

Vit Muller: 01:23:54

Thank you and have a great rest of your day, everybody.