Vit Muller: 00:00:04

All right, HighLevelers.

Vit Muller: 00:00:04

Let's welcome back to another episode on the High Level Experience Podcast.

Vit Muller: 00:00:07

My guest today is a friend of mine, a fellow highleveler,

Vit Muller: 00:00:10

and someone who genuinely cares about the high level community.

Vit Muller: 00:00:13

He's a former head chef who has swapped the heat of the kitchen for the

Vit Muller: 00:00:17

fast-paced world of SaaS and automation.

Vit Muller: 00:00:19

He's also co-founder of High Level Freaks and the Mastermind behind

Vit Muller: 00:00:23

Local Ranker AI, Leadcon AI, Find My Leads AI and Loyalty App.

Vit Muller: 00:00:28

As you can probably tell, he's a system builder and intrapreneur

Vit Muller: 00:00:31

who's helping many GHL agencies and local businesses scale through smart

Vit Muller: 00:00:36

AI-powered automations from Google Maps domination to reputational automation.

Vit Muller: 00:00:40

He's built not just one, but multiple tools and frameworks designed to simplify

Vit Muller: 00:00:45

the chaos of marketing and sales into plug and play systems that anyone can use.

Vit Muller: 00:00:50

He's all about helping business owners scale without burning

Vit Muller: 00:00:53

out, and he's got some incredible insights to share with you today.

Vit Muller: 00:00:57

So please welcome to the show, Alok Gandhi.

Alok Gandhi: 00:01:05

Thanks, man.

Alok Gandhi: 00:01:06

That's a great intro, to be honest.

Alok Gandhi: 00:01:07

yeah, you've done your research, man.

Alok Gandhi: 00:01:09

I'm impressed.

Vit Muller: 00:01:11

good to have you here, mate.

Vit Muller: 00:01:12

mate, you, you've gone through, let's break down for us.

Vit Muller: 00:01:16

You, you've gone from running kitchens to now running sars.

Vit Muller: 00:01:19

when did that moment like hit you?

Vit Muller: 00:01:21

What's the segue like, I, I'm

Alok Gandhi: 00:01:23

Yeah, it's quite a journey, right?

Alok Gandhi: 00:01:24

I don't know, I mean, should I go back into the days and tell you the whole

Vit Muller: 00:01:28

Yeah, let's, yeah, let's rewind to hospitality days.

Alok Gandhi: 00:01:31

let's go back before hospitality, I think.

Alok Gandhi: 00:01:33

I used, I used to live in India, right?

Alok Gandhi: 00:01:34

So I'm from India.

Alok Gandhi: 00:01:35

I, I live in Australia now, so immigrant to Australia.

Alok Gandhi: 00:01:38

But back in the days when internet was new in India, so I think.

Alok Gandhi: 00:01:44

Internet came in 92, 1992 or something, and, and, or 94, 1 of those, I forgot

Alok Gandhi: 00:01:49

when, but I found out about, and I was old enough in sixth grade right when I found

Alok Gandhi: 00:01:56

out, oh, there's something called internet back in the days of dial up, right?

Alok Gandhi: 00:01:59

Where you, to all this connections and all that stuff.

Alok Gandhi: 00:02:02

I was like, yeah, this is something interesting.

Alok Gandhi: 00:02:04

I was fond of computers anyways.

Alok Gandhi: 00:02:06

not in the techy like code or geeky way.

Alok Gandhi: 00:02:09

It's just wow, that's something new to play with, right?

Alok Gandhi: 00:02:11

That's what interested me.

Alok Gandhi: 00:02:12

So that was computers.

Alok Gandhi: 00:02:14

and, so yeah, I found out about internet in 96 and since

Alok Gandhi: 00:02:17

then I started using internet.

Alok Gandhi: 00:02:19

I'm talking about the days when ICQ and a OL chats and all that stuff.

Alok Gandhi: 00:02:23

So I don't know who's your, who's the

Vit Muller: 00:02:24

Man.

Vit Muller: 00:02:24

I heard, I heard, I heard that ICQ sound playing the internet the

Vit Muller: 00:02:28

other day is like, it was a oh.

Alok Gandhi: 00:02:31

Yeah, yeah, exactly that.

Alok Gandhi: 00:02:33

So I, I joined that time and internet was something which I

Alok Gandhi: 00:02:38

was really excited by, right?

Alok Gandhi: 00:02:40

So the thing which excited me was how I can just sitting somewhere in

Alok Gandhi: 00:02:45

India and I can connect and chat with someone in US or UK or wherever, right?

Alok Gandhi: 00:02:49

That was those days.

Alok Gandhi: 00:02:52

The only way you could have communicated was either by sending

Alok Gandhi: 00:02:54

letters right to each other and emails, or e and emails, right?

Alok Gandhi: 00:03:00

but here I was able to chat with someone literally typing and

Alok Gandhi: 00:03:03

someone gets a message right away and they can reply right away.

Alok Gandhi: 00:03:07

That was instant communication.

Alok Gandhi: 00:03:08

The only instant communication which was available was phone.

Alok Gandhi: 00:03:12

Other than that.

Alok Gandhi: 00:03:13

So this was like a revolution.

Alok Gandhi: 00:03:14

I was like, yeah, this is awesome.

Alok Gandhi: 00:03:15

So I, I was hooked with internet since then.

Alok Gandhi: 00:03:18

Again, cutting the story short, I moved to Australia, as a chef.

Alok Gandhi: 00:03:22

So I did hospitality back in India, worked on cruise ships and all that stuff.

Alok Gandhi: 00:03:26

But always my, the thing which was I was excited by is like if I had to

Alok Gandhi: 00:03:31

spend some time back in the college and all that stuff as well, I was, if

Alok Gandhi: 00:03:34

I'm not in the college, I was maybe in a cyber cafe on internet trying to

Alok Gandhi: 00:03:38

learn something, do something right.

Alok Gandhi: 00:03:40

so that's, that's what my, was my hobby I would call it, to, to

Alok Gandhi: 00:03:45

geek out and understand what's happening in the internet.

Alok Gandhi: 00:03:48

And I've seen the whole thing from there.

Alok Gandhi: 00:03:50

Then I came to Australia, obviously as an immigrant.

Alok Gandhi: 00:03:54

so life is different if you're an immigrant in a country, first person

Alok Gandhi: 00:03:57

in the country as well from the family.

Alok Gandhi: 00:03:58

So it was a struggle phase for a few years and all that stuff.

Alok Gandhi: 00:04:01

So did my, you know, I used to work as a chef here.

Alok Gandhi: 00:04:04

started as a kitchen hand here 'cause

Vit Muller: 00:04:06

Matt, we, we, I, this is interesting.

Vit Muller: 00:04:08

I can totally relate.

Vit Muller: 00:04:09

Like, because my, my journey has been very similar, you know, like I landed

Vit Muller: 00:04:13

to Sydney 2010 on student visa and

Alok Gandhi: 00:04:16

I came in 2009.

Alok Gandhi: 00:04:17

So similar, similar times.

Alok Gandhi: 00:04:19

Yeah.

Vit Muller: 00:04:19

and just like you, I start working in the kitchen.

Vit Muller: 00:04:21

But anyway,

Alok Gandhi: 00:04:22

Yeah.

Alok Gandhi: 00:04:22

Yeah.

Alok Gandhi: 00:04:23

So I, I, I was a kitchen hand, that, that was the first job which I got.

Alok Gandhi: 00:04:26

I used to be a chef before, worked on a cruise ships and all that stuff, but

Alok Gandhi: 00:04:30

when I came here, I had no reference.

Alok Gandhi: 00:04:32

So there was nothing called in like, you know, mobile phones,

Alok Gandhi: 00:04:35

smartphones were just coming up in 2008, iPhone was out, so smartphone

Alok Gandhi: 00:04:39

was not a thing everywhere, right?

Alok Gandhi: 00:04:41

So those apps where you can literally do three clicks and

Alok Gandhi: 00:04:44

apply for jobs was not a thing.

Alok Gandhi: 00:04:46

So we had to go and physically, I remember printing out my resumes

Alok Gandhi: 00:04:50

and walking into the restaurants and places and handing out resumes, right?

Alok Gandhi: 00:04:53

To get a job.

Alok Gandhi: 00:04:55

So I found a job where it was like, dude, I don't have a requirement

Alok Gandhi: 00:04:58

for chef, but if you have someone I want to replace for two weeks.

Alok Gandhi: 00:05:03

So I became a kitchen hand.

Alok Gandhi: 00:05:05

Then the founder, the restaurant owner, understood.

Alok Gandhi: 00:05:08

Like I used to be a chef and all that stuff.

Alok Gandhi: 00:05:09

I showed my skills other being a kitchen hand, I started working as a chef as well.

Alok Gandhi: 00:05:13

Right.

Alok Gandhi: 00:05:13

so I was helping the chef so they knew that I have all the skills.

Alok Gandhi: 00:05:17

Two weeks later, I'm the chef in the cafe.

Alok Gandhi: 00:05:19

Right.

Alok Gandhi: 00:05:19

So I became the chef in the same place.

Alok Gandhi: 00:05:21

Right.

Alok Gandhi: 00:05:22

but I came, I came with my, now wife back in the day.

Alok Gandhi: 00:05:25

She was my girlfriend.

Alok Gandhi: 00:05:26

She, we both did hospitality, so she came here, she was studying and all that stuff.

Alok Gandhi: 00:05:30

so yeah, she had her own journey.

Alok Gandhi: 00:05:32

But yeah, we both were together since then.

Alok Gandhi: 00:05:33

So she was like my Brock and Stone, who was always, when I'm

Alok Gandhi: 00:05:37

struggling, she would, she was to support me and all that stuff.

Alok Gandhi: 00:05:39

So, that was good to have her next to me.

Alok Gandhi: 00:05:42

But yeah, that's, that's my journey.

Alok Gandhi: 00:05:45

So how the transition came to becoming an online, business owner is just being

Alok Gandhi: 00:05:51

a chef was, the life of a chef is tough.

Alok Gandhi: 00:05:54

Like it's an anti-social life.

Alok Gandhi: 00:05:56

There's literally no life.

Alok Gandhi: 00:05:57

If you're a chef, like

Vit Muller: 00:05:58

and there's a lot of pressure.

Vit Muller: 00:06:00

There's a lot of pressure.

Alok Gandhi: 00:06:01

Yeah.

Alok Gandhi: 00:06:02

Yeah.

Alok Gandhi: 00:06:02

So when everyone's partying on the weekends or on the public holidays and

Alok Gandhi: 00:06:06

long weekends and all that stuff, that's when I used to be the most busiest.

Alok Gandhi: 00:06:10

Right?

Alok Gandhi: 00:06:10

So I'd never had a life like, social life was almost non-existent.

Alok Gandhi: 00:06:15

Like I, I had all my chef friends and restaurant friends and all that stuff, but

Alok Gandhi: 00:06:19

talk about other friends who are around.

Alok Gandhi: 00:06:21

There was literally no one.

Alok Gandhi: 00:06:22

So we did not have time.

Alok Gandhi: 00:06:23

Same for my wife, like she used to be, in retail.

Alok Gandhi: 00:06:26

So we both had very limited time for each other, and we hardly used

Alok Gandhi: 00:06:30

to me, I was like, this sucks, man.

Alok Gandhi: 00:06:31

I need to do something extra than this.

Alok Gandhi: 00:06:33

So I always was looking for something more.

Alok Gandhi: 00:06:35

Right.

Alok Gandhi: 00:06:36

so yeah, did everything from, you know, network marketing companies, like started

Alok Gandhi: 00:06:41

prospected by an Amway guy, so I'm pretty sure everyone's got a story about Amway.

Alok Gandhi: 00:06:46

so I, I joined, I joined Amway and, I, I,

Vit Muller: 00:06:50

what year did you, did you join Amway?

Vit Muller: 00:06:52

Because I, I, I got approached by a guy as,

Alok Gandhi: 00:06:55

I think it was 2011 or 12, something around that.

Vit Muller: 00:07:00

Yeah.

Vit Muller: 00:07:00

Yeah.

Vit Muller: 00:07:01

Well that's the same as me.

Alok Gandhi: 00:07:02

Yeah.

Alok Gandhi: 00:07:03

So, but the thing is, they, they wanted me to, the, so the old way

Alok Gandhi: 00:07:07

of networking in Amway, like in the network marketing companies, right?

Alok Gandhi: 00:07:10

They wanted me to walk into Woolworths, which is a supermarket here, right?

Alok Gandhi: 00:07:13

I walk into the store and just start a conversation with someone

Alok Gandhi: 00:07:15

and see if they're interested to join and all that stuff.

Alok Gandhi: 00:07:18

That's sucks.

Alok Gandhi: 00:07:19

I hate to do that.

Alok Gandhi: 00:07:20

First of all, I'm an introvert.

Alok Gandhi: 00:07:22

I would, like you are telling me an introvert who to walk into a

Alok Gandhi: 00:07:26

supermarket and just talk to a stranger.

Alok Gandhi: 00:07:28

I'm like, this is a no-no.

Alok Gandhi: 00:07:30

But if you go back to my story, I used to be a very good online on internet.

Alok Gandhi: 00:07:36

I, I, I can connect with people and all that.

Alok Gandhi: 00:07:38

So I used to geek out that way.

Alok Gandhi: 00:07:39

I was like, so I used to tell my, you know, leaders, I don't even remember

Alok Gandhi: 00:07:44

the terms now, but those leaders who, who are leaders now, like,

Alok Gandhi: 00:07:47

Hey, why don't we do this online?

Alok Gandhi: 00:07:49

Like, there's something on LinkedIn, there's something on Facebook.

Alok Gandhi: 00:07:51

Why don't we leverage those tools?

Alok Gandhi: 00:07:53

We can find people there.

Alok Gandhi: 00:07:55

They never understood the power of the internet.

Alok Gandhi: 00:07:57

so yeah, I, I started doing that online and all that stuff.

Alok Gandhi: 00:08:00

So I ranked up to I think 18% or something.

Alok Gandhi: 00:08:03

I can't remember to be honest.

Alok Gandhi: 00:08:05

But yeah, I was up to 15 or 18% commissions, whatever is the structure.

Vit Muller: 00:08:10

Oh

Alok Gandhi: 00:08:11

I did really good.

Alok Gandhi: 00:08:12

I quickly started growing, but then they still did not believe in

Alok Gandhi: 00:08:15

the process, which I was telling them, Hey, let's do it this way.

Alok Gandhi: 00:08:18

Never understood me.

Alok Gandhi: 00:08:20

I'm like, yeah, this sucks.

Alok Gandhi: 00:08:21

I'm out.

Alok Gandhi: 00:08:21

So I left Amway right, but coming back to the story, like I always was

Alok Gandhi: 00:08:26

hungry for more, so I was looking for some, or the other way of using

Alok Gandhi: 00:08:30

internet and make money, right?

Alok Gandhi: 00:08:32

That was always on the back of my mind.

Alok Gandhi: 00:08:34

So yeah, slowly and gradually, went deep.

Alok Gandhi: 00:08:36

I was a very huge podcast geek and all that stuff as well.

Alok Gandhi: 00:08:39

So, smart Passive Income, Pat Flynn, that used to me.

Alok Gandhi: 00:08:42

My, go-to podcast back in the days.

Alok Gandhi: 00:08:44

Then started, John Lee Dumas from Entrepreneur Fire.

Alok Gandhi: 00:08:48

So those were, that's the journey.

Alok Gandhi: 00:08:50

Like those guys created an entrepreneur in me, like that, that bug of, hey,

Alok Gandhi: 00:08:55

you need to have something of your own, which generates a passive income.

Alok Gandhi: 00:08:59

That was always stuck in my head, and again, cutting the story short,

Alok Gandhi: 00:09:05

that's where it lead me to trying all the tools and jumping into

Alok Gandhi: 00:09:08

digital marketing and then tried any digital marketing tool you can think

Alok Gandhi: 00:09:12

of from ClickFunnels, Infusionsoft to ManyChat, and now high level.

Alok Gandhi: 00:09:17

That's how we connected.

Alok Gandhi: 00:09:19

So, yeah, very long background story, but yeah, it's, it's been a quite a journey.

Vit Muller: 00:09:23

Yeah.

Vit Muller: 00:09:24

No, definitely.

Vit Muller: 00:09:24

And I mean there's, there's some correlation as well to entrepreneurship

Vit Muller: 00:09:28

and being in the kitchen.

Vit Muller: 00:09:29

Right.

Vit Muller: 00:09:29

How did

Alok Gandhi: 00:09:30

Oh, I'm huge.

Vit Muller: 00:09:30

prepare you for, you know, those pressures?

Alok Gandhi: 00:09:34

I mean, this.

Alok Gandhi: 00:09:35

I've worked more than a decade in to be a chef.

Alok Gandhi: 00:09:38

Right.

Alok Gandhi: 00:09:38

in the kitchen.

Alok Gandhi: 00:09:39

So pressure is like something which we get used to in the kitchen.

Alok Gandhi: 00:09:44

you always are stressed.

Alok Gandhi: 00:09:45

You always have pressure.

Alok Gandhi: 00:09:46

You

Vit Muller: 00:09:47

Hey, we should probably unpack that for the guys, because I

Vit Muller: 00:09:49

mean, you, and you and I, we know what we're talking about here, but a lot of

Vit Muller: 00:09:52

people have no clue what is happening behind the scenes behind that wall.

Alok Gandhi: 00:09:56

Yeah.

Alok Gandhi: 00:09:57

Well,

Vit Muller: 00:09:58

like, you know, you get dockets, printing orders, printing,

Vit Muller: 00:10:01

there's always something to do.

Vit Muller: 00:10:02

You never, it's like I, I spoke to the, somebody the other day

Vit Muller: 00:10:05

on an episode I was referring to.

Vit Muller: 00:10:07

This is like, you know, like, I never, like, I'm massive workaholic, right?

Vit Muller: 00:10:12

So I always do something right?

Vit Muller: 00:10:14

I was like, why is it, and I'm thinking maybe it's like ingrained

Vit Muller: 00:10:18

from the days when I was working in the kitchen, because you, you never stop.

Vit Muller: 00:10:22

Like if, if there's nothing to cook, then you go to like tidy up or you do prep, or

Alok Gandhi: 00:10:26

prepping or you're cleaning.

Alok Gandhi: 00:10:27

Yeah.

Alok Gandhi: 00:10:28

Or you are ordering.

Alok Gandhi: 00:10:29

I mean, it depends on your role, but there's something to do every time.

Alok Gandhi: 00:10:32

Like, there is never a minute where you don't have anything to do.

Alok Gandhi: 00:10:35

So that's, that's what being a chef is like.

Alok Gandhi: 00:10:38

Being a chef has been glorified, to be honest, with all the TV shows and

Alok Gandhi: 00:10:42

all that stuff, it's not as romantic or glorified as they show on the tv.

Alok Gandhi: 00:10:46

Like I, when I was, I was working in Shangrila here in Sydney, and Master

Alok Gandhi: 00:10:50

Chef Australia had one of the episodes in Shangrila, which was a 24 hour challenge.

Alok Gandhi: 00:10:55

Again, I'm not saying they're not awesome people.

Alok Gandhi: 00:10:57

They, they're really good cooks who comes in, ma, master chef.

Alok Gandhi: 00:11:00

But they do get help.

Alok Gandhi: 00:11:01

Like I was one of the person who was helping those people and all that stuff.

Alok Gandhi: 00:11:05

So what you see on the TV is totally different to what it,

Alok Gandhi: 00:11:08

the reality of being a chef is.

Alok Gandhi: 00:11:10

and I dunno if people, I can talk about chef being a chef and all that.

Alok Gandhi: 00:11:14

So

Vit Muller: 00:11:15

Oh, I was just looking for correlation, I guess.

Vit Muller: 00:11:17

Yeah,

Alok Gandhi: 00:11:17

Yeah.

Alok Gandhi: 00:11:17

So

Vit Muller: 00:11:18

all are,

Alok Gandhi: 00:11:18

the relation is, yeah, the relation is, there's always something

Alok Gandhi: 00:11:22

to do in the kitchen and that's, that's what I think business is.

Alok Gandhi: 00:11:27

And when you are an entrepreneur, you are like a head chef of the kitchen.

Alok Gandhi: 00:11:31

Like that's the relation and you are a head chef.

Alok Gandhi: 00:11:33

You either are taking care of your team, you're rostering, you are

Alok Gandhi: 00:11:36

either taking care of the past when the food is prepared, you're checking

Alok Gandhi: 00:11:39

the food and then serving, make sure it's the good quality or not.

Alok Gandhi: 00:11:42

you're either helping the team get all the things prepped so that we

Alok Gandhi: 00:11:46

are ready for the next service.

Alok Gandhi: 00:11:47

you're either ordering, like there's so many things you have to do.

Alok Gandhi: 00:11:51

There's never a time where you are not doing anything.

Alok Gandhi: 00:11:54

So, and if we compare that with entrepreneurship, like being a

Alok Gandhi: 00:11:58

business owner, it's exactly the same.

Alok Gandhi: 00:11:59

You're either doing accounts, you're doing lead gen, you're doing marketing,

Alok Gandhi: 00:12:02

you're figuring out a strategy to do this.

Alok Gandhi: 00:12:04

You're either interviewing like this, like doing some of the other thing, which

Alok Gandhi: 00:12:07

is an activity you have to take care of.

Alok Gandhi: 00:12:10

so being a chef is really, it, it gives you good skills, and it pushes

Alok Gandhi: 00:12:16

you to be honest, like there's so much happening in the kitchen.

Alok Gandhi: 00:12:18

And when I say you are either doing some of the other things, sometimes

Alok Gandhi: 00:12:22

you're doing all the things at once.

Alok Gandhi: 00:12:25

It's not just one thing after the other.

Alok Gandhi: 00:12:27

It's all the things together.

Alok Gandhi: 00:12:29

yeah, that's, that's

Vit Muller: 00:12:30

one pan.

Vit Muller: 00:12:30

You got, you got lobster on another.

Vit Muller: 00:12:32

You're

Alok Gandhi: 00:12:32

yeah.

Alok Gandhi: 00:12:33

And that there's four, four new orders which are printed, and then there's a

Alok Gandhi: 00:12:36

employee who cuts their hand and all that stuff, and you have to take care of

Alok Gandhi: 00:12:40

it and all that, like this, everything.

Alok Gandhi: 00:12:42

Stressful in there.

Alok Gandhi: 00:12:43

And on top of it, it's kitchen, heat, hot environment.

Alok Gandhi: 00:12:46

Right?

Alok Gandhi: 00:12:47

Maybe wet as well.

Alok Gandhi: 00:12:48

Like it depends.

Alok Gandhi: 00:12:49

so you have to take care of all that.

Alok Gandhi: 00:12:51

And that is, is exactly what is being an entrepreneur.

Alok Gandhi: 00:12:55

Like, that's all that thing which are described is all in your head.

Alok Gandhi: 00:12:58

That all happens in your head when you're a business owner.

Alok Gandhi: 00:13:01

It's not happening in the physical world, but as a business owner,

Alok Gandhi: 00:13:03

everything revolves in your head.

Alok Gandhi: 00:13:05

That is the relation.

Alok Gandhi: 00:13:07

so yeah, it's, it, it's not easy, like people glorify this,

Alok Gandhi: 00:13:10

but it's, it's a tough one.

Alok Gandhi: 00:13:12

Some people are really good at it, but some people have struggled with it.

Vit Muller: 00:13:16

Yeah.

Vit Muller: 00:13:17

Yeah.

Vit Muller: 00:13:17

I can do well with like, multitasking, but then it catches up with me.

Vit Muller: 00:13:21

That's why I find, ah, look, what's happening these days in

Vit Muller: 00:13:24

your, kitchen of higher level.

Alok Gandhi: 00:13:27

Oh my.

Alok Gandhi: 00:13:27

a lot of things we are cooking, to be honest.

Alok Gandhi: 00:13:29

and that's also a big challenge.

Alok Gandhi: 00:13:31

Like I, I'm pretty sure everyone has ADD here, whoever is listening, I'm guessing.

Alok Gandhi: 00:13:35

'cause we all want to do so many things right?

Alok Gandhi: 00:13:38

Because there are so many things we can do and there are so many opportunities,

Alok Gandhi: 00:13:41

and especially with the new AI and all that stuff, like there's so many new

Alok Gandhi: 00:13:45

opportunities which have popped up.

Alok Gandhi: 00:13:47

just having high level was good enough with hundreds of opportunities,

Alok Gandhi: 00:13:51

like in four or five years ago, but since last two years since AI has

Alok Gandhi: 00:13:55

taken off, like there's more than hundred opportunities every month in

Vit Muller: 00:14:00

It's nuts.

Vit Muller: 00:14:01

You can feel it too, right?

Vit Muller: 00:14:02

It's

Alok Gandhi: 00:14:02

Yeah.

Alok Gandhi: 00:14:03

It's, it's a

Vit Muller: 00:14:03

mean, it, this year in particular, I found really overwhelming.

Vit Muller: 00:14:07

It's like, I'm not, I'm not catching up.

Vit Muller: 00:14:09

I feel like I'm behind or I, I, I don't know, like where to go first.

Vit Muller: 00:14:12

like I've got a strategy now, but like, yeah, definitely

Vit Muller: 00:14:14

this year has been different.

Vit Muller: 00:14:16

Like, yeah, different for some reason.

Alok Gandhi: 00:14:18

Yeah.

Alok Gandhi: 00:14:19

So what we are cooking is again, we realize that as well.

Alok Gandhi: 00:14:22

when I say we, it's me and Pat, we both run high level freaks together.

Alok Gandhi: 00:14:27

so we realize that hey, this is what, not only us, like everyone in the community

Alok Gandhi: 00:14:32

and as a community high level or online digital marketing community, they

Alok Gandhi: 00:14:35

all are going through this challenge.

Alok Gandhi: 00:14:37

so we need to maybe come out with something in some way, some or the

Alok Gandhi: 00:14:41

other ways we need to help people.

Alok Gandhi: 00:14:43

'cause we are figuring it out.

Alok Gandhi: 00:14:44

Maybe someone's not figured it out, right?

Alok Gandhi: 00:14:46

So that's what we do now, we, we do, we have systems and processes

Alok Gandhi: 00:14:51

that we build and which are proven systems for every businesses.

Alok Gandhi: 00:14:55

Again, we build systems or processes or something, for our end clients, but.

Alok Gandhi: 00:15:01

The way we build it is like simplified version of hey, this is the bare bones

Alok Gandhi: 00:15:05

of what you need to implement for your business or for your client's business.

Alok Gandhi: 00:15:09

And then those are the things which we bring it to the table, to other agencies.

Alok Gandhi: 00:15:13

We have a group and all that stuff as well.

Alok Gandhi: 00:15:15

So we are training other marketing agencies on, hey,

Alok Gandhi: 00:15:18

this is what you start with.

Alok Gandhi: 00:15:19

You can take and do a hundred other things afterwards, but

Alok Gandhi: 00:15:23

hey, start with this basics.

Alok Gandhi: 00:15:24

'cause this is what the real businesses need and at least they all need this.

Alok Gandhi: 00:15:29

Right?

Alok Gandhi: 00:15:29

So, again, we can dive deeper into that if you need to, but yeah.

Vit Muller: 00:15:32

Definitely.

Vit Muller: 00:15:33

Yeah.

Vit Muller: 00:15:33

Yeah.

Vit Muller: 00:15:33

And what Alok is talking about here, guys, if you're listening, is a terminology

Vit Muller: 00:15:37

we like to use a foot in a door offer, you know, like your introductory offer,

Vit Muller: 00:15:40

the low hanging fruit, what's easy, you know, the che, the ched widget, those

Vit Muller: 00:15:44

type of things that are out of the box.

Vit Muller: 00:15:46

If you don't have to do much, you just configure it.

Vit Muller: 00:15:48

And they, they, they bring tremendous value to the, to the, to the clients

Vit Muller: 00:15:52

that you, that you're serving.

Vit Muller: 00:15:54

but there's definitely a lot more to it.

Vit Muller: 00:15:55

So, feel free to elaborate.

Alok Gandhi: 00:15:57

Yeah.

Alok Gandhi: 00:15:57

so the, the thing which we recommend and we've narrowed out into a service,

Alok Gandhi: 00:16:02

which is a reputation management as a service, high level has all the

Alok Gandhi: 00:16:06

features which you can use for your clients and deliver a good product.

Alok Gandhi: 00:16:10

Again, that's a foot in the door offer.

Alok Gandhi: 00:16:13

Why reputation management?

Alok Gandhi: 00:16:14

I'll, maybe we should start there.

Alok Gandhi: 00:16:16

why we had narrowed down into this one service.

Alok Gandhi: 00:16:19

Everyone's selling lead gen and, you know, AI voice and all that stuff,

Alok Gandhi: 00:16:22

like the reputation management.

Alok Gandhi: 00:16:24

In fact, reputation of a business is the base where every business stands upon.

Alok Gandhi: 00:16:29

And I learned this from Mike Cooch.

Alok Gandhi: 00:16:31

He's huge in the community as well.

Alok Gandhi: 00:16:32

So, Mike, shout out to Mike Cooch here.

Alok Gandhi: 00:16:34

he's, he has a system called R4.

Alok Gandhi: 00:16:37

Now he's changed it to R6, but basically.

Alok Gandhi: 00:16:40

There are four Rs and the first R, which is reputation, that's

Alok Gandhi: 00:16:44

where everything stands upon.

Alok Gandhi: 00:16:46

Now here's a scenario.

Alok Gandhi: 00:16:47

Let's say you're doing lead gen. You're running Facebook ads and all

Alok Gandhi: 00:16:49

that stuff for a business, right?

Alok Gandhi: 00:16:51

As an agency, you, you may have a promise like, Hey, I'll generate 30 leads for

Alok Gandhi: 00:16:54

you, or whatever is your offer, right?

Alok Gandhi: 00:16:56

That's the most common thing we hear in the market.

Alok Gandhi: 00:16:58

But, and the other offer could also be like, Hey, the new ai, right?

Alok Gandhi: 00:17:04

Hey, I'll install an AI receptionist or voice chat and all that stuff into

Alok Gandhi: 00:17:07

your business or AI conversational web chat, on your website.

Alok Gandhi: 00:17:12

The problem is we as consumers now make decisions based on

Alok Gandhi: 00:17:18

either someone recommended us that business, or we did our own research.

Alok Gandhi: 00:17:22

And that research includes.

Alok Gandhi: 00:17:24

The reviews, the reputation of the business.

Alok Gandhi: 00:17:26

And when I say reputation, it doesn't just mean reviews.

Alok Gandhi: 00:17:29

It's all, everything.

Alok Gandhi: 00:17:30

How your business shows up online, that is part of your reputation.

Alok Gandhi: 00:17:34

Reviews is a big part of it, but everything in else is also included.

Alok Gandhi: 00:17:39

So yeah, we recommend, reviews as a service, which a hundred

Alok Gandhi: 00:17:44

percent every business needs.

Alok Gandhi: 00:17:45

Like there's no business on the planet.

Alok Gandhi: 00:17:47

Like if they have a Google business profile, they need your help, period.

Alok Gandhi: 00:17:52

Like it's as simple as that.

Alok Gandhi: 00:17:54

And there are more than 4,000 categories of businesses on Google

Alok Gandhi: 00:17:58

business profile, 4,000 categories.

Alok Gandhi: 00:18:01

So

Vit Muller: 00:18:02

That's plenty to choose from.

Alok Gandhi: 00:18:04

I, I mean, and all of them need reviews, all of them.

Alok Gandhi: 00:18:07

So this is such a huge market that I alone cannot handle it.

Alok Gandhi: 00:18:12

You alone cannot handle it together as a whole high level community.

Alok Gandhi: 00:18:16

Right now, as a hundred thousand agencies in there, even they cannot handle it.

Alok Gandhi: 00:18:20

It's so many businesses out there.

Alok Gandhi: 00:18:22

So there, there was someone who asked me like, Hey, your, why

Alok Gandhi: 00:18:25

do you, your system is awesome.

Alok Gandhi: 00:18:27

Why do you keep sharing this and this message and all that?

Alok Gandhi: 00:18:29

I was like, why should I not?

Alok Gandhi: 00:18:30

'cause I genuinely want to just help businesses.

Alok Gandhi: 00:18:33

If I keep it to myself, I may help a hundred or thousand or

Alok Gandhi: 00:18:36

maybe 10,000 if I scale it right.

Alok Gandhi: 00:18:38

10,000 businesses.

Alok Gandhi: 00:18:39

How about the other businesses who were not here.

Alok Gandhi: 00:18:43

So it's better I share so that everyone can benefit.

Alok Gandhi: 00:18:46

Right.

Vit Muller: 00:18:47

And, and running business is tough, right?

Vit Muller: 00:18:49

Like, we, we can relate better than anyone to, to those business owners because

Vit Muller: 00:18:53

we've been there, we've done that as

Alok Gandhi: 00:18:55

a hundred percent.

Alok Gandhi: 00:18:56

A hundred

Vit Muller: 00:18:56

through the trenches and there's nothing more, more, you

Vit Muller: 00:18:59

know, heartache than seeing somebody pissing money away like I had.

Vit Muller: 00:19:03

Client I spoke to recently, who's just signed up with us and he's been

Vit Muller: 00:19:07

pissing money, money away on arts.

Vit Muller: 00:19:09

And not that the art agency wasn't bad, but he had nothing

Vit Muller: 00:19:13

on the back end to nurture.

Vit Muller: 00:19:15

so that's also important, but really going back to reputation

Alok Gandhi: 00:19:19

So that's a good point.

Alok Gandhi: 00:19:20

I, I, if I can touch on that.

Alok Gandhi: 00:19:21

So what you mentioned is you have a client who was running ads, but

Alok Gandhi: 00:19:26

he was not, maybe not generating enough revenue with those ads.

Alok Gandhi: 00:19:29

That was not good.

Alok Gandhi: 00:19:29

ROI.

Alok Gandhi: 00:19:30

Now let's take a simple example.

Alok Gandhi: 00:19:32

Let's say that client, just for the numbers sake, I'm gonna round it

Alok Gandhi: 00:19:35

off the numbers, but let's say he generated a hundred leads, okay.

Alok Gandhi: 00:19:38

This month for that client, there may be, I would say let's just be very,

Alok Gandhi: 00:19:44

you know, I think good best case scenario, there may be like 50 or 60

Alok Gandhi: 00:19:48

people who opted in as a lead would not even go and check the reviews.

Alok Gandhi: 00:19:52

They just wanted to do the business.

Alok Gandhi: 00:19:53

They did business with the, you know, who, whoever opted

Alok Gandhi: 00:19:56

in, they, they became a client.

Alok Gandhi: 00:19:57

It's not just a lead anymore, but there are those 40% who would say, okay, well

Alok Gandhi: 00:20:03

let me check if this is a real business.

Alok Gandhi: 00:20:05

Let me check the reviews.

Alok Gandhi: 00:20:07

Those people.

Alok Gandhi: 00:20:08

If you don't have good reviews, if you don't even have reviews, there are

Alok Gandhi: 00:20:11

businesses who don't even have reviews.

Alok Gandhi: 00:20:13

Like I just, I had a case, I was listening to a video today and I saw that again,

Alok Gandhi: 00:20:18

that business was operating for a hundred plus years, five generations.

Alok Gandhi: 00:20:23

Okay.

Alok Gandhi: 00:20:23

Same business.

Alok Gandhi: 00:20:25

They had 60 reviews on Google 60 and their list, their database of people

Alok Gandhi: 00:20:33

was 400 people on their database.

Alok Gandhi: 00:20:36

A hundred plus years in operation.

Alok Gandhi: 00:20:38

Like that doesn't, there's no math here.

Vit Muller: 00:20:40

compute.

Vit Muller: 00:20:40

Yeah.

Alok Gandhi: 00:20:41

Yeah, it doesn't, yeah.

Alok Gandhi: 00:20:42

There's something wrong somewhere.

Alok Gandhi: 00:20:43

Right?

Alok Gandhi: 00:20:44

So I'm not saying they're bad, it's just their reputation doesn't stand up.

Alok Gandhi: 00:20:48

Like when I see their reviews, they doesn't correlate to a

Alok Gandhi: 00:20:50

hundred plus years of service.

Alok Gandhi: 00:20:52

They should at least have more than what they have.

Alok Gandhi: 00:20:54

Right.

Alok Gandhi: 00:20:55

So this is what I mean, so coming back to that example, there may be 40 of those.

Alok Gandhi: 00:20:59

People who opted in with the ad who would not do business because

Alok Gandhi: 00:21:03

they don't have good reputation.

Alok Gandhi: 00:21:05

Now, I'm not saying everyone with the ad will do that, but there is a percentage of

Alok Gandhi: 00:21:09

people who go and check your reputation.

Alok Gandhi: 00:21:12

And if you don't have that taken care of, they're not doing business.

Alok Gandhi: 00:21:14

That means you, there's an opportunity cost to this.

Alok Gandhi: 00:21:18

They are not doing business with you.

Alok Gandhi: 00:21:19

There's such a huge opportunity cost here, you know?

Alok Gandhi: 00:21:21

So, that is something which I, that is why, again, I recommend fixing

Alok Gandhi: 00:21:26

that first, or even that should be the foot in the door offer, or that

Alok Gandhi: 00:21:29

should be part of your first offer.

Alok Gandhi: 00:21:31

Doesn't matter what, if you're doing Facebook ads or lead gen, include

Alok Gandhi: 00:21:35

reputation management as a bonus for them.

Alok Gandhi: 00:21:37

Hey, if you sign up today, I'll do, you know, I'll take

Alok Gandhi: 00:21:40

care of your reviews as well.

Alok Gandhi: 00:21:41

That should be a very important piece.

Vit Muller: 00:21:45

I would even take it further and say that, you know,

Vit Muller: 00:21:47

you shouldn't run any arts until.

Vit Muller: 00:21:50

You shouldn't run any ads until you've successfully generated referrals from

Vit Muller: 00:21:53

clients because it's like, you know, like, it's like a sequence, isn't it?

Vit Muller: 00:21:57

Like, it's like a litmus test.

Vit Muller: 00:21:59

Like you piss on paper and you, you see the color.

Vit Muller: 00:22:01

What's your pH of your, of your, of your, of your p So if you know,

Vit Muller: 00:22:05

in a way it's a litmus test, like if you wanna run a campaign to your

Vit Muller: 00:22:08

database to ask them about, Hey, how happy are you with our services?

Vit Muller: 00:22:12

And, you know, they say this or that, and, or let's say scenario that the

Vit Muller: 00:22:17

majority is actually kind of average or not happy, then asking them for

Vit Muller: 00:22:22

a referral will be pretty bad thing.

Vit Muller: 00:22:24

The only thing you gotta do, do they, or the next right step, if you have

Vit Muller: 00:22:27

a feedback like that, is just to look at in the mirror and look at your

Vit Muller: 00:22:31

services and products and see how you can improve that experience for them.

Vit Muller: 00:22:34

And then come back around a few months later and ask them again.

Alok Gandhi: 00:22:37

Yeah,

Vit Muller: 00:22:38

Because it's a retention too, right?

Vit Muller: 00:22:39

Like if they're not

Alok Gandhi: 00:22:40

Big

Vit Muller: 00:22:41

then, then, then you gotta churn.

Vit Muller: 00:22:43

And so there's no point trying to generate any new leads at all Actually.

Alok Gandhi: 00:22:47

That that is so true.

Alok Gandhi: 00:22:48

It's like, again, like there's a big saying, right?

Alok Gandhi: 00:22:51

The leaky bucket syndrome, I call it.

Alok Gandhi: 00:22:53

It's like you're trying to keep pouring new leads into this

Alok Gandhi: 00:22:56

bucket, which has so many holes.

Alok Gandhi: 00:22:58

Like Yeah, you don't have, yeah, your reputation sucks.

Alok Gandhi: 00:23:01

When someone calls your business.

Alok Gandhi: 00:23:02

You don't pick up your phone on time and you don't even reach out if I opt

Alok Gandhi: 00:23:06

in or contact you or send you an email.

Alok Gandhi: 00:23:07

You don't even reply for two days.

Alok Gandhi: 00:23:09

And like, you know, there's all this holds, which every business, and again,

Alok Gandhi: 00:23:13

when I say every business, this is majority the small to medium sized

Alok Gandhi: 00:23:16

businesses, they all have this problem.

Alok Gandhi: 00:23:18

In fact, even large size companies have these problems now.

Alok Gandhi: 00:23:21

but these small businesses, a hundred percent have those problems.

Alok Gandhi: 00:23:25

The problem is they don't, they're not resource heavy.

Alok Gandhi: 00:23:28

Like they don't have enough disposable revenue sitting in their business,

Alok Gandhi: 00:23:31

which they can just throw at someone and fix these problems right away.

Alok Gandhi: 00:23:35

That's why high level is such a good tool where it gives us all the possible tools.

Alok Gandhi: 00:23:38

We, we can take it.

Alok Gandhi: 00:23:39

And here you have a leaky bucket problem.

Alok Gandhi: 00:23:42

Here's one hole.

Alok Gandhi: 00:23:43

Let's plug in, put a tape to it.

Alok Gandhi: 00:23:45

When I say tape, that's one of the tools.

Alok Gandhi: 00:23:46

In high level reputation management is one of the tools.

Alok Gandhi: 00:23:49

You don't, you're not getting, you're not replying to people when they opt in here.

Alok Gandhi: 00:23:53

Automation workflows is another tool.

Alok Gandhi: 00:23:55

Like there are so many different tools we have at our hands now, that you can

Alok Gandhi: 00:23:59

do anything and everything you want, like literally fix every problem of a business.

Alok Gandhi: 00:24:04

Like back in the days again, if I, if you go back, we, we started, I

Alok Gandhi: 00:24:07

connected with Pat in when we were using Mancha, we had this reputation

Alok Gandhi: 00:24:11

system built on Messenger bots.

Alok Gandhi: 00:24:13

So it's not new.

Alok Gandhi: 00:24:14

It's not that we built it on high level.

Alok Gandhi: 00:24:16

This is a proven system which is working for last seven plus

Alok Gandhi: 00:24:19

years than we built, right?

Alok Gandhi: 00:24:21

And reputation is a big piece before that as well.

Alok Gandhi: 00:24:23

There used to be reputation and all that stuff.

Alok Gandhi: 00:24:25

So there was this, this is just a different tool.

Alok Gandhi: 00:24:27

That's all it is.

Alok Gandhi: 00:24:28

But the, the strategy or the key process, which is keeping up with your reviews

Alok Gandhi: 00:24:33

and you know, having your clients when they look at you so that you show

Alok Gandhi: 00:24:38

up well that is what is important.

Alok Gandhi: 00:24:40

so we were doing this whole thing in Mancha before we just came to high level.

Alok Gandhi: 00:24:44

'cause hey, it just does it in a better way and it has all the

Alok Gandhi: 00:24:46

possible tools I want if I don't know.

Alok Gandhi: 00:24:49

But if there's another tool which comes, becomes better than

Alok Gandhi: 00:24:51

high level, well guess what?

Alok Gandhi: 00:24:53

We'll have to move there 'cause it's just better than high level.

Alok Gandhi: 00:24:55

But for now it looks like high level is gonna lead the charge.

Alok Gandhi: 00:24:57

So that's why we are here.

Alok Gandhi: 00:24:59

So I. Doesn't matter what you use.

Alok Gandhi: 00:25:02

I don't know if anyone outside of High  levels community is listening

Alok Gandhi: 00:25:05

to this, but hey, what I recommend is fix the business's reputation.

Alok Gandhi: 00:25:09

'cause that a hundred percent helps with better conversions.

Alok Gandhi: 00:25:13

It may not, it may not just fix all the problems, but it will help

Alok Gandhi: 00:25:17

you convert a few more people.

Alok Gandhi: 00:25:19

And now depends on which business we are talking.

Alok Gandhi: 00:25:22

If it's a Concreter, one lead is worth $30,000, right?

Alok Gandhi: 00:25:26

So if you get one extra person, that's $30,000 of revenue added to the business.

Alok Gandhi: 00:25:30

So it depends on the business.

Alok Gandhi: 00:25:32

How much is that worth?

Alok Gandhi: 00:25:33

but yeah, it a hundred percent helps.

Alok Gandhi: 00:25:35

There's no, in fact, there's literally no side effect to having better reputation.

Alok Gandhi: 00:25:40

How about that?

Vit Muller: 00:25:41

Like no downside.

Alok Gandhi: 00:25:42

There's literally, yeah, there's no negatives to

Alok Gandhi: 00:25:45

having a get better reputation.

Alok Gandhi: 00:25:46

So why not just use it and fix it, so at least you get some positives.

Vit Muller: 00:25:51

Yeah, how would you approach it if you're working with

Vit Muller: 00:25:54

a client and they've got really bad reputation, like the, the quality of

Vit Muller: 00:25:57

services kind of sucks because you can't, you can't run a campaign to

Vit Muller: 00:26:00

their database to ask for reviews.

Vit Muller: 00:26:02

'cause that's just a sure fire way to get even more one-star reviews.

Vit Muller: 00:26:05

So how would you get them to take ownership of that and fix it?

Alok Gandhi: 00:26:10

well the thing is, if you're talking to a client who literally sucks,

Alok Gandhi: 00:26:14

literally, like when, let's talk about a restaurant just for the ease of example.

Alok Gandhi: 00:26:17

If you go to a restaurant and their food sucks, right?

Alok Gandhi: 00:26:21

There's no way any type of reputation is gonna fix that, right?

Alok Gandhi: 00:26:25

But what reputation does is, when I say reputation, what reviews?

Alok Gandhi: 00:26:30

Let's talk about reviews here.

Alok Gandhi: 00:26:31

'cause what reviews normally does is it opens eyes.

Alok Gandhi: 00:26:35

'cause there may be a business owner who may think like, oh no, everything's good.

Alok Gandhi: 00:26:38

My chefs the best chef in the world.

Alok Gandhi: 00:26:41

We've all seen those Gordon Ramsey videos, right?

Alok Gandhi: 00:26:43

of kitchen nightmares where the business owner thinks he, they have

Alok Gandhi: 00:26:46

a good business running, but they're leaking money down the table, right?

Alok Gandhi: 00:26:49

They literally are losing money.

Alok Gandhi: 00:26:51

Why?

Alok Gandhi: 00:26:51

And why do you think Gordon Ramsey came and fixed it?

Alok Gandhi: 00:26:54

Because.

Alok Gandhi: 00:26:55

There's obvious reason something is broken, right?

Alok Gandhi: 00:26:57

So same way, if there may be an ignored business owner who would not think

Alok Gandhi: 00:27:02

something's broken, that's when, if third person leaves a review, that bad reviews

Alok Gandhi: 00:27:07

are the eye openers for this business.

Alok Gandhi: 00:27:08

So if they literally suck servicing or giving a better service or a

Alok Gandhi: 00:27:14

product to the clients, there's nothing you can do to help.

Alok Gandhi: 00:27:17

But at least by getting reviews and they will get some negative

Alok Gandhi: 00:27:21

reviews, and those reviews will be an eye-opener for the business to, no, I

Alok Gandhi: 00:27:25

think this really needs to be fixed.

Alok Gandhi: 00:27:27

But let's say they have a better product, but they still have negative

Alok Gandhi: 00:27:29

reviews, then maybe you can, you know, implement a few solutions where,

Alok Gandhi: 00:27:33

Hey, how about we just, you know.

Alok Gandhi: 00:27:36

Try to internalize the negative first, figure out what the problem is.

Alok Gandhi: 00:27:39

'cause obviously your product is good.

Alok Gandhi: 00:27:41

There's, 50 people saying you are good, your service or product is good, and then

Alok Gandhi: 00:27:45

five people have left a negative review.

Alok Gandhi: 00:27:47

Why?

Alok Gandhi: 00:27:48

Let's try to investigate.

Alok Gandhi: 00:27:49

Maybe there really was a problem, if not, at least have a filter in between,

Alok Gandhi: 00:27:53

which can try and internalize the review.

Alok Gandhi: 00:27:55

and then you can act on it and so that you don't generate new negative reviews.

Alok Gandhi: 00:27:59

Right.

Alok Gandhi: 00:28:00

But having said that, Google doesn't want, this is my, again, don't

Alok Gandhi: 00:28:04

quote me on this, but this is my experience of what we've observed.

Alok Gandhi: 00:28:07

if you just have five star reviews that rings a bell, like, Hey,

Alok Gandhi: 00:28:10

there's something shady here.

Alok Gandhi: 00:28:12

There has to be some or the other, like, you know, four stars or one stars.

Alok Gandhi: 00:28:17

If you're getting majority, 2, 3, 1, 2, 3 stars, then that's a problem.

Alok Gandhi: 00:28:22

But here and there.

Alok Gandhi: 00:28:23

Being a chef.

Alok Gandhi: 00:28:24

This also treat trained me on this, right?

Alok Gandhi: 00:28:27

I'll give you one example of, and then I'll tell you

Alok Gandhi: 00:28:29

what I'm trying to say again.

Alok Gandhi: 00:28:30

Let me finish it.

Alok Gandhi: 00:28:31

So if, if only, if you have one star that's still good for

Alok Gandhi: 00:28:34

your Google business profile.

Alok Gandhi: 00:28:35

'cause Google thinks you're a real business.

Alok Gandhi: 00:28:38

Okay?

Alok Gandhi: 00:28:39

I'll tell you why.

Alok Gandhi: 00:28:40

Because you can never please everyone.

Alok Gandhi: 00:28:42

And coming back to my chef's life, right?

Alok Gandhi: 00:28:44

I, I was working here in an open kitchen, literally.

Alok Gandhi: 00:28:47

there was one of the dishes we prepared, we served it.

Alok Gandhi: 00:28:50

There's a customer who comes to the past, we call it a past, where

Alok Gandhi: 00:28:53

we serve the food from, right?

Alok Gandhi: 00:28:55

Customer comes to the table, to the past and says, this

Alok Gandhi: 00:28:58

was the best thing I ever had.

Alok Gandhi: 00:29:00

Is there any chance you can gimme a recipe of this?

Alok Gandhi: 00:29:03

And I'm like, well, okay, well let me try and give you the recipe.

Alok Gandhi: 00:29:06

Took the email and emailed the recipe.

Alok Gandhi: 00:29:08

Right?

Alok Gandhi: 00:29:09

Half an hour later, someone literally came and shouted at us saying, Hey, this sucks.

Alok Gandhi: 00:29:14

Same dish.

Alok Gandhi: 00:29:15

Exactly same dish.

Vit Muller: 00:29:17

Yep.

Alok Gandhi: 00:29:18

So that literally, again, this is an example for showing

Alok Gandhi: 00:29:21

that you can never please everyone.

Alok Gandhi: 00:29:23

There is the reason why people like iPhone and don't like Samsung and vice versa.

Alok Gandhi: 00:29:28

People who like Samsung don't like iPhones, right?

Alok Gandhi: 00:29:31

they both are great phones in their own ways, but everyone

Alok Gandhi: 00:29:35

has different preferences.

Alok Gandhi: 00:29:36

So you can never please everyone.

Alok Gandhi: 00:29:38

So if your reviews are not reflecting this whole thing, that

Alok Gandhi: 00:29:41

means there's something wrong.

Alok Gandhi: 00:29:43

So it's okay to get some negatives as long as you are active and

Alok Gandhi: 00:29:48

you, you can take care of those negatives and try to try to fix those

Alok Gandhi: 00:29:53

negative problems in your business.

Vit Muller: 00:29:55

There's some other, obviously, other, other, algorithm

Vit Muller: 00:29:58

metrics that are really important, right?

Vit Muller: 00:30:01

Like if you're gonna be working with a small business owner, they haven't

Vit Muller: 00:30:03

been asking for reviews and their last review was like six months ago.

Vit Muller: 00:30:08

that would also raise a flag if they suddenly start to get

Vit Muller: 00:30:10

a lot of reviews in one go.

Vit Muller: 00:30:12

Right.

Alok Gandhi: 00:30:13

Exa, I mean, yeah, it, it totally depends, on

Alok Gandhi: 00:30:16

the type of business as well.

Alok Gandhi: 00:30:18

'cause what I've seen is like, yeah, restaurants have a lot of food traffic,

Alok Gandhi: 00:30:21

so it doesn't matter if you get 10 reviews in a day, but if a roofer gets

Alok Gandhi: 00:30:25

10 reviews in a day, that's a problem.

Vit Muller: 00:30:28

so you reckon that, Google actually has a segmentation

Alok Gandhi: 00:30:31

Yeah, it depends.

Alok Gandhi: 00:30:32

And again, this, this, don't quote me on this, but this is

Vit Muller: 00:30:35

No, because we don't know.

Vit Muller: 00:30:35

I get it.

Vit Muller: 00:30:36

Yeah.

Vit Muller: 00:30:36

Yeah.

Alok Gandhi: 00:30:36

this is what I've observed.

Alok Gandhi: 00:30:37

'cause, and it just makes sense, right?

Alok Gandhi: 00:30:40

There may be a hundred people walking into the restaurant, so

Alok Gandhi: 00:30:42

maybe 10 people will leave a review.

Alok Gandhi: 00:30:44

There's no way one roofing company can do a hundred businesses, like

Alok Gandhi: 00:30:48

serve 100 business in a day, right?

Alok Gandhi: 00:30:51

So because the projects are large, big projects, it's not possible

Alok Gandhi: 00:30:55

to serve, you know, finish.

Alok Gandhi: 00:30:56

So if they get 10 or 20 or 50 reviews in one or two days, that's no.

Alok Gandhi: 00:31:01

No.

Alok Gandhi: 00:31:02

And the way it works.

Alok Gandhi: 00:31:04

My experience is rest.

Alok Gandhi: 00:31:07

So Google already knows how, what's an average of all the restaurants

Alok Gandhi: 00:31:11

collectively get reviews as?

Alok Gandhi: 00:31:12

Right.

Alok Gandhi: 00:31:13

So an average in a month for a restaurant, let's say it's 50 reviews.

Alok Gandhi: 00:31:17

Okay.

Alok Gandhi: 00:31:18

if an, an average for a roofer may be five reviews in a month, and suddenly

Alok Gandhi: 00:31:24

if one business gets 20 reviews in one week, that's way far ahead than

Alok Gandhi: 00:31:30

the total average of the roofers.

Alok Gandhi: 00:31:32

And this is just random numbers just to make sure we hit the point,

Alok Gandhi: 00:31:35

but Google has all the data, right?

Alok Gandhi: 00:31:38

So, hey, roofing industry, this is the standard, this is the average,

Alok Gandhi: 00:31:41

which they generate reviews for.

Alok Gandhi: 00:31:43

Suddenly one business climbs up that average.

Alok Gandhi: 00:31:46

So there's a red flag.

Alok Gandhi: 00:31:47

Then Google has all the other metrics and all the other statistics, which they have

Alok Gandhi: 00:31:51

so many, they have so much data on you.

Alok Gandhi: 00:31:53

That's unreal.

Alok Gandhi: 00:31:54

so then

Vit Muller: 00:31:54

even know.

Vit Muller: 00:31:55

Yeah,

Alok Gandhi: 00:31:55

so then they would try and find what the problem is,

Alok Gandhi: 00:31:58

and then if there's something shady somewhere, your profile's gone.

Vit Muller: 00:32:02

yeah.

Alok Gandhi: 00:32:03

Yeah,

Vit Muller: 00:32:04

so can you, I mean, I've, I've heard a lot of good things about

Vit Muller: 00:32:07

what, what you and, and and part have put together, with that review, snapshot.

Vit Muller: 00:32:12

Jared keeps raving about it.

Vit Muller: 00:32:14

like I've got my own right, but I know that there's, you guys have done

Vit Muller: 00:32:19

the thing with the cards as well.

Vit Muller: 00:32:20

So, it is definitely very interesting offer.

Vit Muller: 00:32:23

So can you walk, walk us through what the guys listening through what, you

Vit Muller: 00:32:27

know, what, it's called re genius, right?

Alok Gandhi: 00:32:29

Correct.

Alok Gandhi: 00:32:29

It's called revision.

Alok Gandhi: 00:32:30

Yeah.

Vit Muller: 00:32:31

can you walk us through what it is and why It's a killer

Vit Muller: 00:32:33

foot in the door of system for

Alok Gandhi: 00:32:35

Yeah.

Alok Gandhi: 00:32:35

So, again, we've, we've tried so many things.

Alok Gandhi: 00:32:38

We, we dialed all of our experience, down to this one system that we've built.

Alok Gandhi: 00:32:43

again reviews.

Alok Gandhi: 00:32:44

We al, we already spoke about why reviews matter and all that stuff.

Alok Gandhi: 00:32:48

The challenge is how do we help them get more reviews, right?

Alok Gandhi: 00:32:50

The businesses.

Alok Gandhi: 00:32:51

and before that as well, like we wanted, a foot in the door or a lead

Alok Gandhi: 00:32:55

magnet sort of offer where we are not involved too much into this.

Alok Gandhi: 00:32:59

so that's where, you just hinted like we have those end cards.

Alok Gandhi: 00:33:02

Again, this review Genius, the system is not just the system for your end clients.

Alok Gandhi: 00:33:06

Review genius is a system built for agencies who wants to sell

Alok Gandhi: 00:33:11

reputation management as a service to their end clients.

Vit Muller: 00:33:15

So you have like two snapshots in a way.

Vit Muller: 00:33:17

You've got one for the agency sub account three.

Alok Gandhi: 00:33:20

Yeah.

Vit Muller: 00:33:21

What's the third one?

Alok Gandhi: 00:33:22

it, the third one, which manages all the cards.

Alok Gandhi: 00:33:25

So we, when I say cards for people who are listening, it's,

Alok Gandhi: 00:33:28

we have different NFC products.

Alok Gandhi: 00:33:29

and so we, it's, think of that third snapshot, just an engine

Alok Gandhi: 00:33:33

to manage all the cards or NFC products, which you have once again.

Alok Gandhi: 00:33:36

So the system is built for agencies to scale like a scalable system to sell

Alok Gandhi: 00:33:44

reputation management as a service.

Alok Gandhi: 00:33:45

That's how I would describe it.

Alok Gandhi: 00:33:47

It's not, 'cause there are, there are people who came to me and like,

Alok Gandhi: 00:33:50

hey, high level already has all the reviews, reputation management features.

Alok Gandhi: 00:33:53

Why do I need your snapshot?

Alok Gandhi: 00:33:55

Well, because if you wanna sell those reputation management features, you

Alok Gandhi: 00:33:58

need to do certain activities, right?

Alok Gandhi: 00:34:00

You need to prospect, you need to go and talk to business.

Alok Gandhi: 00:34:02

You need to show them how you can help, how reviews help and all that stuff.

Alok Gandhi: 00:34:06

All that thing is a system.

Alok Gandhi: 00:34:08

That is what is reviews.

Alok Gandhi: 00:34:10

Review genius system.

Vit Muller: 00:34:12

So what does that look like if I, if I, purchase your system and I wanna

Vit Muller: 00:34:16

start signing up clients, what do I do?

Alok Gandhi: 00:34:20

Well, this could be a

Vit Muller: 00:34:23

And I, and I'm, I,

Alok Gandhi: 00:34:23

full day of conversation, but yeah.

Alok Gandhi: 00:34:25

Let me, yeah.

Alok Gandhi: 00:34:25

And you had the card, right?

Alok Gandhi: 00:34:27

So, so basically what we've come down to is like, hey, let's talk about how

Alok Gandhi: 00:34:33

would you start that conversation, right?

Alok Gandhi: 00:34:35

if you, traditionally in all the other offers, right?

Alok Gandhi: 00:34:38

Let's say you wanna sell website, okay?

Alok Gandhi: 00:34:41

There are people who say, Hey, let's sell website as a service, right?

Alok Gandhi: 00:34:44

and charge.

Alok Gandhi: 00:34:45

Give them a free website as an offer and charge for hosting.

Alok Gandhi: 00:34:49

That's a very lucrative offer in high level community.

Alok Gandhi: 00:34:52

Well, guess what?

Alok Gandhi: 00:34:53

Even for you to deliver that website, doesn't matter how templated the website

Alok Gandhi: 00:34:57

is, you still have to spend at least half an hour fulfilling that job.

Alok Gandhi: 00:35:01

I'm saying very like, you know, best case scenario, at least half an

Vit Muller: 00:35:05

case.

Vit Muller: 00:35:05

Yeah.

Alok Gandhi: 00:35:06

case scenario, right?

Alok Gandhi: 00:35:07

Let's say you've done the best possible work.

Alok Gandhi: 00:35:08

All you have to do is just fill up 120 custom values that would

Alok Gandhi: 00:35:11

take you half an hour, right?

Alok Gandhi: 00:35:14

the other offer which is like, hey, database reactivation, or the other

Alok Gandhi: 00:35:17

offer could be ai, web chat, or like, you know, all those things require

Alok Gandhi: 00:35:20

some sort of time of you as a business owner or your va, someone has to do

Alok Gandhi: 00:35:26

something to fulfill that free offer.

Alok Gandhi: 00:35:30

And that free offer is just so that we can win the client and they

Alok Gandhi: 00:35:33

can trust us so that we, they can pay us more for other services.

Alok Gandhi: 00:35:38

What we do is, that's why the Review Genius System is like, we built a

Alok Gandhi: 00:35:42

system so that we integrate this NFC cards or different NFC products, but

Alok Gandhi: 00:35:48

we recommend to start with cards.

Alok Gandhi: 00:35:50

Why?

Alok Gandhi: 00:35:50

Because one.

Alok Gandhi: 00:35:52

It doesn't cost us much.

Alok Gandhi: 00:35:53

Each card costs us.

Alok Gandhi: 00:35:55

We buy in bulk through a supplier in China.

Alok Gandhi: 00:35:57

We collectively, we have, I think 150 something agencies using this now.

Alok Gandhi: 00:36:02

and we may have ordered a hundred something thousand cards collectively.

Alok Gandhi: 00:36:06

So, we've got a really good deal with them.

Alok Gandhi: 00:36:08

But having said that, this cost us, let's say even if I round off the numbers, let's

Alok Gandhi: 00:36:12

say it cost us 50 cents for each card.

Alok Gandhi: 00:36:15

All it takes is, hey, if I'm talking to a business owner, I say,

Alok Gandhi: 00:36:18

Hey, here, keep this, this would help you generate more reviews.

Alok Gandhi: 00:36:21

how the work, which I have to do is nothing.

Alok Gandhi: 00:36:24

I just have to hand over this card to someone.

Alok Gandhi: 00:36:27

They have to, or either I have to, or someone the business owner

Alok Gandhi: 00:36:30

have to tap on the card, which goes to an activation process.

Alok Gandhi: 00:36:34

They have to fill up a few details in the form, and then when they submit the form

Alok Gandhi: 00:36:38

in less than 30 seconds, that, so total time invested here is maybe one minute.

Alok Gandhi: 00:36:44

Okay?

Alok Gandhi: 00:36:45

In one

Vit Muller: 00:36:46

By by the business owner.

Alok Gandhi: 00:36:47

Either business owner or me as well.

Alok Gandhi: 00:36:49

Like let's say I'm typing their details right?

Alok Gandhi: 00:36:51

I wanna activate and then give it to them.

Alok Gandhi: 00:36:53

So someone has to invest one minute.

Alok Gandhi: 00:36:56

and within and one minute is, again, too much, I'm saying double

Alok Gandhi: 00:36:59

the time, which is involved.

Alok Gandhi: 00:37:00

Let's say you slow typer.

Alok Gandhi: 00:37:01

so in one minute the card is activated and they can literally, the second

Alok Gandhi: 00:37:07

it's activated, they can tap on it and they can start collecting reviews.

Alok Gandhi: 00:37:11

It literally just activates and pushes them to their,

Alok Gandhi: 00:37:13

their Google business profile.

Alok Gandhi: 00:37:15

So we have, like I said, the third snapshot is the engine, which runs

Alok Gandhi: 00:37:18

all the cards, which controls the redirection, which happens to Google

Alok Gandhi: 00:37:23

business profile and all that stuff.

Alok Gandhi: 00:37:25

So all that is built in the

Vit Muller: 00:37:27

And, and ability to see which card is associated to which sub account.

Alok Gandhi: 00:37:32

business?

Alok Gandhi: 00:37:33

Yeah, to which business and all that.

Alok Gandhi: 00:37:34

Yeah.

Vit Muller: 00:37:35

And that's important because that's, that's, that's what allows you

Vit Muller: 00:37:38

to scale that as a, as an offering and

Alok Gandhi: 00:37:39

Yeah, so when we launched, we launched with this

Alok Gandhi: 00:37:41

thing, but then I think the system is 2-year-old already, almost two years.

Alok Gandhi: 00:37:46

and we, we've got so much more into this, like the moment they, anyone

Alok Gandhi: 00:37:50

activates the card they fall into.

Alok Gandhi: 00:37:52

So again, coming back from, learning from Shaun Clark, right?

Alok Gandhi: 00:37:55

He's, he's shared so many things.

Alok Gandhi: 00:37:57

So one thing we learned is from his previous business, he shared

Alok Gandhi: 00:38:00

this story so many times, like the previous business, he had,

Vit Muller: 00:38:03

share part,

Alok Gandhi: 00:38:03

share the Invoice Sherpa, right?

Alok Gandhi: 00:38:05

So he was like, people did not even know that what Invoice Sherpa was doing.

Alok Gandhi: 00:38:10

So things changed when he started sending them a weekly report of, Hey,

Alok Gandhi: 00:38:13

this is how much money or Invoice Sherpa account has generated, right?

Alok Gandhi: 00:38:16

So that weekly stat is the new feature, which they launched into

Alok Gandhi: 00:38:20

high level as well because of that.

Alok Gandhi: 00:38:23

I'm like, well, that's a good thing.

Alok Gandhi: 00:38:24

How can we use this and do something with it?

Alok Gandhi: 00:38:27

That's when, so we launched our own weekly stat as well.

Alok Gandhi: 00:38:29

Like the moment someone activates the card, we know exactly where they

Alok Gandhi: 00:38:33

were, the moment they activated.

Alok Gandhi: 00:38:34

So maybe let's say they have 50 reviews and 4.2 stars in one week.

Alok Gandhi: 00:38:40

If they generate five more reviews, we send them an email saying, Hey,

Alok Gandhi: 00:38:43

this week you've generated five more reviews and this much percentage

Alok Gandhi: 00:38:47

is the bump in your rating.

Alok Gandhi: 00:38:48

Congrats.

Alok Gandhi: 00:38:49

Keep it up.

Alok Gandhi: 00:38:49

Keep doing what you're doing.

Alok Gandhi: 00:38:51

If they get negatives, the rating will drop, right?

Alok Gandhi: 00:38:54

So then the next week the report goes, Hey, this week you got two

Alok Gandhi: 00:38:58

negative reviews, which impacted your rating from 4.2, 4.1.

Alok Gandhi: 00:39:03

Can we talk so that we can help you?

Alok Gandhi: 00:39:05

Something?

Alok Gandhi: 00:39:06

So this is just, we are talking about giving away a free card.

Alok Gandhi: 00:39:10

This free card, the moment they activate everything happens automatically.

Vit Muller: 00:39:14

I love it.

Vit Muller: 00:39:15

So even if, if they, if they grab.

Vit Muller: 00:39:17

The card, they fill it the form, they place it somewhere.

Vit Muller: 00:39:19

They never do anything.

Vit Muller: 00:39:20

They'll still get that report, which will tell them, well, you

Vit Muller: 00:39:23

haven't moved from last week.

Vit Muller: 00:39:24

Hey, you are using it.

Alok Gandhi: 00:39:25

I think I need help.

Alok Gandhi: 00:39:26

That's the conversation they're having in their head.

Vit Muller: 00:39:29

Yeah.

Alok Gandhi: 00:39:29

Yeah.

Alok Gandhi: 00:39:30

And so the reason I said free card, so then some people will

Alok Gandhi: 00:39:35

think, how, how do I make money?

Alok Gandhi: 00:39:36

Then if it's free?

Alok Gandhi: 00:39:37

Well, guess what?

Alok Gandhi: 00:39:38

The free website offer is exactly the same free website is, Hey, you would invest

Alok Gandhi: 00:39:42

some time, give them a free website, and then maybe you could pitch them, Hey,

Alok Gandhi: 00:39:45

but you have to pitch payer for hosting.

Alok Gandhi: 00:39:47

Oh, by the way, we have an upgrade here or upsell where we can install

Alok Gandhi: 00:39:51

a web website, AI web chat, or AI voice and blah, blah, blah.

Alok Gandhi: 00:39:54

Right?

Alok Gandhi: 00:39:54

That's how it goes.

Alok Gandhi: 00:39:56

Exactly the same with reviews.

Alok Gandhi: 00:39:57

Here we give a free card, which helps them generate reviews, but guess what?

Alok Gandhi: 00:40:02

They don't have time to reply to the reviews, right?

Alok Gandhi: 00:40:04

They don't have time to take those reviews and post it into social media.

Alok Gandhi: 00:40:07

They don't have time to, make sure that they don't get negative reviews, they

Alok Gandhi: 00:40:11

don't have time to request reviews.

Alok Gandhi: 00:40:12

All those problems.

Alok Gandhi: 00:40:14

Again, this I learned from Russell Brunson, right?

Alok Gandhi: 00:40:16

He, he said somewhere, and I'll butcher this whole thing, but the, the gist

Alok Gandhi: 00:40:22

of that is when you are giving an offer, making an offer to someone, that

Alok Gandhi: 00:40:26

offer should generate new problems, and that becomes a new offer, right?

Alok Gandhi: 00:40:32

So that means if I'm giving them this one card, which helps them

Alok Gandhi: 00:40:36

collect reviews, guess what?

Alok Gandhi: 00:40:38

Then the new problems arises where, hey, now they don't have time

Alok Gandhi: 00:40:41

to reply to the reviews, right?

Alok Gandhi: 00:40:43

Then the moment they activate, we know we are gonna send them a weekly stat.

Alok Gandhi: 00:40:48

So every week we are going to remind them, Hey, your reviews are dropping.

Alok Gandhi: 00:40:52

You need help.

Alok Gandhi: 00:40:53

Click this link and book a call.

Alok Gandhi: 00:40:54

We can talk.

Alok Gandhi: 00:40:55

so then the upsell for that is from the free offer.

Alok Gandhi: 00:40:59

Again, our time invested was only one minute, right?

Alok Gandhi: 00:41:02

There's literally zero time invested, I would call it.

Alok Gandhi: 00:41:05

so for that one minute, the impact which it creates is huge.

Alok Gandhi: 00:41:10

And the nurture sequence, this is just, I'm talking weekly

Alok Gandhi: 00:41:14

status, just one type of nurture.

Alok Gandhi: 00:41:15

We also have nurture emails, which educates them and helps them

Alok Gandhi: 00:41:18

understand why Google reviews and all that stuff matters and what else

Vit Muller: 00:41:21

Showing other business owners who are

Alok Gandhi: 00:41:23

We also, yeah,

Vit Muller: 00:41:24

with it and

Alok Gandhi: 00:41:25

we also give them a free Google business profile

Alok Gandhi: 00:41:27

crash course and all that stuff.

Alok Gandhi: 00:41:29

Like, everything that they need, we give them for free, literally.

Alok Gandhi: 00:41:32

so

Vit Muller: 00:41:33

actually have a new feature in high level, right, for

Vit Muller: 00:41:35

about a month, the Google Business Profile optimizer, which is brilliant.

Vit Muller: 00:41:38

That's another really natural follow up.

Alok Gandhi: 00:41:41

Yeah, exactly.

Alok Gandhi: 00:41:42

So yeah, we've been, I've been consulting with the high level

Alok Gandhi: 00:41:44

team as well for so many things.

Alok Gandhi: 00:41:45

So, again, that's a different story.

Alok Gandhi: 00:41:48

But yeah, this is, so we started doing reviews, review, sorry, AI review replies

Alok Gandhi: 00:41:54

before high level launched that feature.

Alok Gandhi: 00:41:56

We launched that feature before high level launched it.

Alok Gandhi: 00:41:59

so yeah, our system was before that as well.

Alok Gandhi: 00:42:03

So, that there are so many things which came, so URL redirects and all

Alok Gandhi: 00:42:07

that stuff is because we requested high level, Hey, we need this feature.

Alok Gandhi: 00:42:10

So I ha I was on, we sent an email to Shaun Clark explaining

Alok Gandhi: 00:42:13

exactly this whole system at Revu Genius we were trying to build.

Alok Gandhi: 00:42:16

Shaun is like, this is awesome.

Alok Gandhi: 00:42:18

Yeah, this is exactly what I'm, so again, coming back to Shaun Clark , what

Alok Gandhi: 00:42:22

he always says, if they, if someone asks one question to him saying,

Alok Gandhi: 00:42:26

Hey, what should be this one tip?

Alok Gandhi: 00:42:28

If someone's starting new, what do you recommend them?

Alok Gandhi: 00:42:31

I'm pretty sure he would answer like, Hey, go walk out at your door.

Alok Gandhi: 00:42:34

Talk to the local businesses in your neighborhood.

Alok Gandhi: 00:42:36

That is what he recommends.

Alok Gandhi: 00:42:38

Now what do you go, let's say I'm ready to walk out and talk.

Alok Gandhi: 00:42:41

What do I talk?

Alok Gandhi: 00:42:42

That's my point.

Alok Gandhi: 00:42:44

That's where everyone gets stuck with

Vit Muller: 00:42:45

it's tough.

Vit Muller: 00:42:46

you could do the, you could do the, Hey, can I buy you a lunch thing?

Vit Muller: 00:42:49

but still it's, yeah.

Alok Gandhi: 00:42:51

Yeah.

Alok Gandhi: 00:42:52

So the problem, so that, that's a great tip.

Alok Gandhi: 00:42:54

Which it gives, but the problem arises like, shit, I

Alok Gandhi: 00:42:57

don't know what to talk, man.

Alok Gandhi: 00:42:58

Right.

Alok Gandhi: 00:42:59

That's where this system comes in, right?

Alok Gandhi: 00:43:02

That's, that's why we build this system.

Alok Gandhi: 00:43:04

'cause it's the easiest sell ever.

Alok Gandhi: 00:43:06

you literally just go and give it to them.

Alok Gandhi: 00:43:08

Hey, I just noticed you don't have a way, or even let's say you go to

Alok Gandhi: 00:43:11

a restaurant and you eat something.

Alok Gandhi: 00:43:13

Just ask them, Hey, do you have a better way?

Alok Gandhi: 00:43:15

I wanna leave your review.

Alok Gandhi: 00:43:16

How do I leave a review?

Alok Gandhi: 00:43:17

Literally ask them.

Alok Gandhi: 00:43:18

They would not have a clear answer for you.

Alok Gandhi: 00:43:21

I promise you that.

Alok Gandhi: 00:43:22

They don't even know what to tell you.

Alok Gandhi: 00:43:24

Instead, imagine they had some of the, something like this, like,

Alok Gandhi: 00:43:26

Hey, here, just tap on this.

Alok Gandhi: 00:43:29

Like,

Vit Muller: 00:43:29

Or, or even if they do and they're not using it at all and

Vit Muller: 00:43:33

it's just somewhere collecting dust,

Alok Gandhi: 00:43:34

yeah, yeah.

Vit Muller: 00:43:35

you could still approach you and say, Hey, look, you've got this thing.

Vit Muller: 00:43:37

It's not doing anything.

Vit Muller: 00:43:39

I'll give you our, our card, which is not different.

Vit Muller: 00:43:41

But what is different is we are gonna, we are gonna, we are gonna hear

Vit Muller: 00:43:45

from us every single week, and we're gonna support you in growing your

Alok Gandhi: 00:43:48

exactly that.

Alok Gandhi: 00:43:49

Yeah.

Alok Gandhi: 00:43:50

And we've seen some great case studies, man, to be honest.

Alok Gandhi: 00:43:52

it, it's, it's awesome how businesses change if they

Alok Gandhi: 00:43:55

implement what we are talking.

Alok Gandhi: 00:43:57

So one of the three trimming companies, one of our student had was, he, he had

Alok Gandhi: 00:44:03

I think 10 or 12 years in operation and 40 reviews, and they implemented

Alok Gandhi: 00:44:08

the system into their business.

Alok Gandhi: 00:44:09

In two weeks, they generated 25 or 30 more reviews and their phone

Alok Gandhi: 00:44:13

literally doubled, literally doubled.

Alok Gandhi: 00:44:15

We can see the direct impact and there's a stat from Google as well.

Alok Gandhi: 00:44:18

Like if you have 0.1% increase in rating, that correlates to five

Alok Gandhi: 00:44:23

to 9% of revenue in the business.

Alok Gandhi: 00:44:26

So the reviews has only the benefits, like if you take care

Alok Gandhi: 00:44:29

of this, it only has benefits.

Alok Gandhi: 00:44:30

Now we are only talking about reviews, but then we went more than reviews.

Alok Gandhi: 00:44:34

So we want to take care of reviews is one piece of Google business profile.

Alok Gandhi: 00:44:37

There's so much more to Google business profile, right?

Alok Gandhi: 00:44:39

So that's where, you know, everything else, you have to help them

Alok Gandhi: 00:44:42

with more than Google business.

Alok Gandhi: 00:44:44

Just the reviews,

Vit Muller: 00:44:46

Right.

Vit Muller: 00:44:46

Local SEO optimization is what you're talking about here.

Vit Muller: 00:44:49

Brilliant.

Alok Gandhi: 00:44:50

Yeah.

Alok Gandhi: 00:44:51

But so again, coming back to Review Genius, our, that system is just built

Alok Gandhi: 00:44:54

for agencies to pretty much soup without stress selling this system, you know,

Alok Gandhi: 00:45:01

reputation management as an offer.

Alok Gandhi: 00:45:03

That's all.

Alok Gandhi: 00:45:04

Like, it's, it's not replacing high level, it's just helping you sell that.

Vit Muller: 00:45:08

I like that a lot.

Alok Gandhi: 00:45:10

Yeah.

Alok Gandhi: 00:45:11

And again, the reason we built it as well is because we wanted that for ourself.

Alok Gandhi: 00:45:15

We are in, like my background, I told you like I was, I was chef, I'm an introvert.

Alok Gandhi: 00:45:20

I, I, I can talk online, I'm really good online.

Alok Gandhi: 00:45:24

You, you throw me in a networking event and you've experienced that

Alok Gandhi: 00:45:26

as well, like when we met, right?

Alok Gandhi: 00:45:27

So, when I'm in a networking event, I, I dunno what to talk man.

Alok Gandhi: 00:45:31

Like, so it's, it's hard for me to sell and go out and talk to people.

Alok Gandhi: 00:45:35

So I wanted a system, which is super simple.

Alok Gandhi: 00:45:37

So that's how we created this and you know, so,

Vit Muller: 00:45:42

With restaurants, obviously you could start as an intro offer.

Vit Muller: 00:45:46

You can have the cart you give them, but then you could also go with those,

Vit Muller: 00:45:50

embedded like those table things with the QR code embedded in tables.

Vit Muller: 00:45:54

And that's where you can maybe partner up with some, some of those vendors

Vit Muller: 00:45:57

that do those installations, those, restaurant furniture vendors and,

Alok Gandhi: 00:46:00

There's so many things you can do, man.

Alok Gandhi: 00:46:02

It's unreal.

Alok Gandhi: 00:46:02

So, so I'm just showing you this one card, but there are so many NFC products

Alok Gandhi: 00:46:06

as well, like, I have two here as well.

Alok Gandhi: 00:46:08

So we have NFC stickers.

Alok Gandhi: 00:46:09

So imagine you go into a restaurant, every table has a sticker already, right?

Vit Muller: 00:46:14

That's a, that's a, that's a low cost installation option as

Alok Gandhi: 00:46:16

low cost.

Alok Gandhi: 00:46:17

Yeah.

Alok Gandhi: 00:46:17

So that's how you start.

Alok Gandhi: 00:46:18

But then, hey, what you said is exactly that.

Alok Gandhi: 00:46:20

Hey, if you can figure out a supplier or partner with manufacturers and all

Alok Gandhi: 00:46:24

that stuff, give them this service to, I mean, this opens so many doors.

Alok Gandhi: 00:46:30

It's at so many different levels as well.

Alok Gandhi: 00:46:32

Like, just one giving this one card.

Alok Gandhi: 00:46:35

One of our student, he, he lives in, New Jersey, right?

Alok Gandhi: 00:46:38

he don't even know how his cards reached somewhere in Alaska, and

Alok Gandhi: 00:46:43

someone from Alaska activated a card.

Alok Gandhi: 00:46:45

Then he was on a call with that business and then now he's a client.

Alok Gandhi: 00:46:50

Like, it's, it's so easy.

Alok Gandhi: 00:46:53

This is the easiest thing to promote.

Vit Muller: 00:46:56

Yep.

Alok Gandhi: 00:46:57

Yeah.

Alok Gandhi: 00:46:57

And the biggest thing, the reason why it works is because, yeah, everyone has

Alok Gandhi: 00:47:03

heard, every business owner is trying to think of, hey, AI is new and all

Alok Gandhi: 00:47:06

that stuff, like talking, coming back to ai, which is a new thing in high level.

Vit Muller: 00:47:09

Mm-hmm.

Alok Gandhi: 00:47:10

and in the, in the industry as well.

Alok Gandhi: 00:47:12

Everyone is trying to figure out what AI is and how I can

Alok Gandhi: 00:47:15

use it and all that stuff.

Alok Gandhi: 00:47:16

So your AI offers Yes.

Alok Gandhi: 00:47:17

Would convert, but guess what?

Alok Gandhi: 00:47:20

If Sally left them a bad review and you say, Hey, I know

Alok Gandhi: 00:47:23

Sally left you a bad review.

Alok Gandhi: 00:47:24

I can help you avoid those reviews.

Alok Gandhi: 00:47:27

They will choose your offer before ai.

Vit Muller: 00:47:30

Hang on a minute.

Vit Muller: 00:47:30

How would you, how would you get rid of that review?

Alok Gandhi: 00:47:34

What do you mean?

Alok Gandhi: 00:47:36

would you know if Sally left a bad review?

Alok Gandhi: 00:47:38

I'm talking about.

Vit Muller: 00:47:39

like, if you get a better review, you can't, you

Vit Muller: 00:47:41

can't delete it from, you can, you

Alok Gandhi: 00:47:42

You can't delete it, you can avoid the next one.

Alok Gandhi: 00:47:45

That's what I'm saying.

Alok Gandhi: 00:47:46

So the point

Vit Muller: 00:47:47

Oh, yeah.

Vit Muller: 00:47:47

Yeah.

Alok Gandhi: 00:47:47

that's the conversation in their head.

Alok Gandhi: 00:47:49

If Sally left them a bad review, it's already in their head, which

Alok Gandhi: 00:47:52

they're thinking, shit man, I did the best thing ever for Sally and

Alok Gandhi: 00:47:55

she still left me a bad review.

Alok Gandhi: 00:47:57

That's already in their head.

Alok Gandhi: 00:47:58

And then if you go back and talk, I think, I forgot the name again, dude, I'm bad

Alok Gandhi: 00:48:02

with names, but one of the best marketers, Russell, I heard from Russell Brunson, so

Alok Gandhi: 00:48:06

I'll quote him, but he, he said someone else, he's like, Hey, if you can describe

Alok Gandhi: 00:48:11

the problem in the business owner's head in the better way you get the business.

Alok Gandhi: 00:48:16

So this is exactly what I mean.

Alok Gandhi: 00:48:17

Like they already have that in their head.

Vit Muller: 00:48:20

is such a good point, mate.

Vit Muller: 00:48:22

We often times, I'm trying to, yeah,

Alok Gandhi: 00:48:24

So they're not thinking if Sally left them a bad review, they're not

Alok Gandhi: 00:48:27

thinking, how do I install AI voice chat?

Alok Gandhi: 00:48:30

Does it make sense?

Alok Gandhi: 00:48:31

That's what I'm trying to make a point.

Alok Gandhi: 00:48:32

They already have that in subconsciously their head is trying to figure out.

Alok Gandhi: 00:48:36

That person, why did they leave a bad review?

Alok Gandhi: 00:48:39

I did the best thing for them.

Alok Gandhi: 00:48:40

Or how now this is going to impact my ratings and blah blah blah.

Alok Gandhi: 00:48:43

All these things that going on in the head.

Alok Gandhi: 00:48:46

And then if you come up with an offer saying, Hey, I noticed you have 20

Alok Gandhi: 00:48:50

negative Onestar reviews, and recently Sally left your negative review

Alok Gandhi: 00:48:54

as well, can we just show you or give you a system which helps avoid

Alok Gandhi: 00:48:58

those, you know, and internalizes the reviews before it goes to Google.

Alok Gandhi: 00:49:03

Guess what?

Alok Gandhi: 00:49:04

That's a sale.

Alok Gandhi: 00:49:04

Like that's it.

Alok Gandhi: 00:49:05

They don't even need to think too much 'cause they're already

Alok Gandhi: 00:49:07

thinking how to solve this problem.

Alok Gandhi: 00:49:10

You know?

Alok Gandhi: 00:49:10

So that wins before ai.

Alok Gandhi: 00:49:13

That's the point I'm trying to make.

Vit Muller: 00:49:15

Yeah.

Vit Muller: 00:49:16

I've got a question about target markets of this.

Vit Muller: 00:49:17

So the obvious one would be the brick and mortar businesses, the local

Vit Muller: 00:49:21

barber shops, beauty salons, all those, especially service based businesses

Vit Muller: 00:49:26

where, you know, fast food shops.

Vit Muller: 00:49:28

Yeah, that does too.

Vit Muller: 00:49:29

But especially the service based, right?

Vit Muller: 00:49:31

You go for a massage, the therapist does, you, hey, would you mind?

Vit Muller: 00:49:34

It's just a lot more easy to then request those reviews themselves as well.

Vit Muller: 00:49:38

are there any other, like, use cases that are not so common but

Vit Muller: 00:49:41

you, but are working as well?

Alok Gandhi: 00:49:44

Yeah.

Alok Gandhi: 00:49:44

you mentioned it, right?

Alok Gandhi: 00:49:45

So any fast moving business, like people where it's quick service, so

Alok Gandhi: 00:49:49

I would call it restaurants, salons, cafes, nail parlors, all those.

Alok Gandhi: 00:49:54

But think of our, think of how you make decisions as well.

Alok Gandhi: 00:49:58

So I'll give you one example.

Alok Gandhi: 00:49:59

So when our daughter was young, she needed treatment and we were looking

Alok Gandhi: 00:50:03

for a pediatrician here in Australia.

Alok Gandhi: 00:50:06

I don't know a pediatrician personally.

Alok Gandhi: 00:50:07

They were two recommended by two of our friends here in Australia.

Alok Gandhi: 00:50:10

I called them, both of them.

Alok Gandhi: 00:50:12

They had six months waiting.

Alok Gandhi: 00:50:14

I'm like, shit, that sucks.

Alok Gandhi: 00:50:15

She needs help right now.

Alok Gandhi: 00:50:17

She doesn't need help six months later.

Alok Gandhi: 00:50:19

So I need someone right now.

Alok Gandhi: 00:50:20

So the, my only left process, which was left was go to Google,

Alok Gandhi: 00:50:24

search for pediatricians in Sydney.

Alok Gandhi: 00:50:27

And then the way I would make a decision if they're good or not,

Alok Gandhi: 00:50:30

is go to the reviews and check.

Alok Gandhi: 00:50:32

'cause the, my referrals were exhausted.

Alok Gandhi: 00:50:34

They were all booked out.

Alok Gandhi: 00:50:35

So that's when reviews, if they had a good reviews reputation.

Alok Gandhi: 00:50:40

Yeah.

Alok Gandhi: 00:50:41

The other thing which I did when I put my daughter to a childcare,

Alok Gandhi: 00:50:44

we moved to this area in Sydney.

Alok Gandhi: 00:50:46

we ne did not know anyone in this area, right?

Alok Gandhi: 00:50:49

So we had to put her to childcare.

Alok Gandhi: 00:50:51

How would I, how would I make a decision?

Alok Gandhi: 00:50:53

Well.

Vit Muller: 00:50:54

Child getter near me.

Alok Gandhi: 00:50:56

Yeah, literally.

Alok Gandhi: 00:50:57

And check the Google reviews.

Alok Gandhi: 00:50:58

And that's how we made a decision.

Alok Gandhi: 00:51:00

And when I say decision, we went, saw the better reviews,

Alok Gandhi: 00:51:03

good reviews and all that stuff.

Alok Gandhi: 00:51:04

Then we decided, okay, let's go and check out this place.

Alok Gandhi: 00:51:06

Then we went and checked out, and then we got a better vibe

Alok Gandhi: 00:51:09

and so we decided to put her in.

Alok Gandhi: 00:51:11

But the process started with checking out the reviews.

Alok Gandhi: 00:51:14

So again, how would you as a person make a decision?

Alok Gandhi: 00:51:16

Think of that.

Alok Gandhi: 00:51:17

There are obvious niches, obviously, but there are so many unobvious niches,

Alok Gandhi: 00:51:21

which people are not even talking in the marketing industry, right?

Alok Gandhi: 00:51:24

So

Vit Muller: 00:51:24

Yep.

Alok Gandhi: 00:51:25

like every carpet clean.

Alok Gandhi: 00:51:28

So people, carpet cleaner is a good thing, right?

Alok Gandhi: 00:51:30

So that's a big thing in the marketing industry.

Alok Gandhi: 00:51:32

That's a niche which everyone talks, Hey, let's prospect carpet cleaner.

Alok Gandhi: 00:51:35

How about carpet sellers?

Alok Gandhi: 00:51:38

Right?

Alok Gandhi: 00:51:39

Who, who talks about them?

Alok Gandhi: 00:51:41

There's one student of ours, he's, he's crushing it with chimney cleaners.

Alok Gandhi: 00:51:45

Literally like everyone needs help and everyone, and these are the real

Alok Gandhi: 00:51:50

problems in every household, right?

Alok Gandhi: 00:51:53

Not just houses have so many different types of problem.

Alok Gandhi: 00:51:56

If you have a chimney and if you have a, you know, a fireplace,

Alok Gandhi: 00:51:58

you have a chimney and the chimney needs cleaning periodically.

Alok Gandhi: 00:52:02

So,

Vit Muller: 00:52:03

so you're talking about businesses who may not have a shop

Vit Muller: 00:52:05

front, but they're operating in the area.

Vit Muller: 00:52:07

Plumbers, electricians, they have a yard, but that's not a

Vit Muller: 00:52:10

place where people go to see

Alok Gandhi: 00:52:11

very common.

Alok Gandhi: 00:52:12

People talk about plumbers and electricians in the digital

Alok Gandhi: 00:52:14

marketing space as a niche, but think every single person needs

Alok Gandhi: 00:52:19

this help, what I'm talking about.

Alok Gandhi: 00:52:20

So you can niche, and again, if someone asks me like, Hey, so

Alok Gandhi: 00:52:24

you don't recommend niching down?

Alok Gandhi: 00:52:25

I was like, yeah, don't niche down on a service for this offer.

Alok Gandhi: 00:52:29

Right.

Alok Gandhi: 00:52:30

This offer reviews, everyone on the planet needs it.

Alok Gandhi: 00:52:33

If they have a presence on Google, they need reviews like they need phone to in a

Alok Gandhi: 00:52:37

business or email address in a business.

Alok Gandhi: 00:52:39

They need reviews in the business.

Alok Gandhi: 00:52:41

So everyone is your potential client for reviews offer.

Alok Gandhi: 00:52:45

Then for the upsell offer, let's say you wanna do voice chat and blah, blah, blah.

Alok Gandhi: 00:52:49

You niche down for that.

Alok Gandhi: 00:52:51

You only sell voice chat to carpet cleaners, for example.

Alok Gandhi: 00:52:53

Or you only sell voice chat to dental, not dental clinics.

Alok Gandhi: 00:52:58

You can niche down for your high end offer, but don't niche

Alok Gandhi: 00:53:00

down for the low ticket offer, which is this easiest sell ever.

Vit Muller: 00:53:04

Yep.

Vit Muller: 00:53:05

No, brilliant.

Vit Muller: 00:53:06

I love it.

Vit Muller: 00:53:07

So it's obvious that this is such a no-brainer offer.

Vit Muller: 00:53:12

for the listeners, all the fellow HighLevelers who are interested in

Vit Muller: 00:53:16

learning more, what's on the table for them and where do they go?

Alok Gandhi: 00:53:20

Oh mate.

Alok Gandhi: 00:53:21

once again, look, we, we never market this product again.

Alok Gandhi: 00:53:24

We, we are not in the business of selling snapshots to other agencies.

Alok Gandhi: 00:53:28

'cause we build this for our own use case, but just by referrals.

Alok Gandhi: 00:53:32

And like you said, you spoke to Jared, who's one of our client as well.

Alok Gandhi: 00:53:35

So there are referrals.

Alok Gandhi: 00:53:36

This is how we grew to 150 agencies.

Alok Gandhi: 00:53:38

We haven't marketed this, we don't even do anything to sell this.

Alok Gandhi: 00:53:42

But, so we, we gonna put up a special offer for your audience

Alok Gandhi: 00:53:45

'cause love your podcast man, and it's privileged to be on this.

Alok Gandhi: 00:53:48

So thank you first of all.

Alok Gandhi: 00:53:50

but yeah, we are gonna put up a special offer, for and for your audience.

Alok Gandhi: 00:53:54

we are gonna throw in some, so review Genius is just one of the things.

Alok Gandhi: 00:53:58

We have so many other things.

Alok Gandhi: 00:53:59

so we'll, we'll put a bundle together and give you guys all of that.

Alok Gandhi: 00:54:03

So one of them would be a cold calling snapshot.

Alok Gandhi: 00:54:07

Hey, you can do physically one-on-one sales and all that

Alok Gandhi: 00:54:10

stuff, but hey, you wanna scale this, you might wanna do cold call.

Alok Gandhi: 00:54:13

So this snapshot, literally all you do is just load leads into the snapshot.

Alok Gandhi: 00:54:18

It literally segments all the leads into different smart lists.

Alok Gandhi: 00:54:23

One of the one list would be, hey, people who have mobile numbers, people who have

Alok Gandhi: 00:54:27

landlines, people who have website, people who don't have a website, people who have

Alok Gandhi: 00:54:32

negative reviews, all the reviews from 1, 2, 3, 4, 5 stars and all that stuff.

Alok Gandhi: 00:54:36

So it literally segments it.

Alok Gandhi: 00:54:38

So then all you have to do is pick a niche.

Alok Gandhi: 00:54:41

Hey, I wanna sell, website offer today, or I wanna sell,

Alok Gandhi: 00:54:44

or let's say I wanna prospect to people who have lesser reviews.

Alok Gandhi: 00:54:48

You have a whole list of people.

Alok Gandhi: 00:54:49

All you have to do is literally import that contacts in the database

Alok Gandhi: 00:54:52

and it just does everything for you.

Alok Gandhi: 00:54:55

So that's a, that's a good one.

Alok Gandhi: 00:54:56

That's a very well received, snapshot.

Alok Gandhi: 00:54:58

So we, we'll give that, and I'll give a few extra goodies as well, which

Alok Gandhi: 00:55:02

I don't wanna mention on the call.

Alok Gandhi: 00:55:04

That's a surprise.

Alok Gandhi: 00:55:05

But, so along with the  review genius software, but so

Alok Gandhi: 00:55:07

yeah, where would they go?

Alok Gandhi: 00:55:08

yeah, we'll we have a special page.

Alok Gandhi: 00:55:10

I'm pretty sure you have a page for us as well, so I think it's

Alok Gandhi: 00:55:13

highlevelexperience.com/alok.

Alok Gandhi: 00:55:17

My first name, ALOK.

Vit Muller: 00:55:19

Yep.

Vit Muller: 00:55:20

Thank you so much, mate.

Alok Gandhi: 00:55:21

Yeah.

Alok Gandhi: 00:55:21

We'll, we'll take care of your audience, man.

Alok Gandhi: 00:55:22

we, we love to help support and if, if people know us in the community,

Alok Gandhi: 00:55:26

we've done coaching calls and all that stuff with high level as

Alok Gandhi: 00:55:29

well in the AI space and all that.

Alok Gandhi: 00:55:31

So every, every coaching call there was some, or the other giveaways and all that.

Alok Gandhi: 00:55:36

So we, we wanna help support as much as we can.

Alok Gandhi: 00:55:39

So yeah, we'll take care of her.

Vit Muller: 00:55:40

Brilliant.

Vit Muller: 00:55:41

Right, so let me just recap for the guys.

Vit Muller: 00:55:43

So  review genius is a reputation management system built specifically for

Vit Muller: 00:55:47

you guys because let's be honest, sometime it's hard to sell clients on a full

Vit Muller: 00:55:50

automation package or wholesale setup.

Vit Muller: 00:55:52

So, you know, especially if they don't immediately see the value

Vit Muller: 00:55:55

'cause there's so much that GHL does.

Vit Muller: 00:55:57

So  review genius is what changes that is designed to be a easiest Yes.

Vit Muller: 00:56:01

A simple system that helps businesses get more reviews owner to pilot.

Vit Muller: 00:56:05

And the best part is it's wide labeled as well.

Vit Muller: 00:56:07

Am I right?

Vit Muller: 00:56:08

You can wide

Alok Gandhi: 00:56:08

A hundred percent white level.

Alok Gandhi: 00:56:09

Everything is white level there.

Vit Muller: 00:56:11

So you guys can rebrand it, you can package it however you want it

Vit Muller: 00:56:15

and use it as a foot under door to build trust and upsell into bigger services.

Vit Muller: 00:56:20

if you guys wanna check it out, Alok special offer is available.

Vit Muller: 00:56:23

It's on the table for you guys and exclusively for this,

Vit Muller: 00:56:26

audience, for you guys listening.

Vit Muller: 00:56:28

So thank you so much for listening.

Vit Muller: 00:56:29

and head over to highlevelexperience.com/alok.

Vit Muller: 00:56:32

That's highlevelexperience.com/alok and all the info is there.

Alok Gandhi: 00:56:38

Yeah.

Vit Muller: 00:56:39

Brilliant.

Vit Muller: 00:56:39

I've got a question for you related to high level.

Vit Muller: 00:56:43

What about high level originally grabbed your attention?

Vit Muller: 00:56:46

Was there something specific or a problem you were trying to solve?

Vit Muller: 00:56:49

Mm-hmm.

Alok Gandhi: 00:56:50

Ooh.

Alok Gandhi: 00:56:51

I joined high level back in 2019 when it was just, I think

Alok Gandhi: 00:56:55

1-year-old or maybe just a bit over.

Alok Gandhi: 00:56:57

the reason I joined is because I was using ClickFunnels back in the

Alok Gandhi: 00:57:01

days, and ClickFunnels and ManyChat was the two things I was using.

Alok Gandhi: 00:57:06

And then I was thinking of signing up for active campaign for their workflows.

Alok Gandhi: 00:57:10

'cause they had a good workflow builder back in the days.

Alok Gandhi: 00:57:13

I'm like, yeah, this just makes sense.

Alok Gandhi: 00:57:15

They have a good workflow builder, they have a good email marketing

Alok Gandhi: 00:57:17

campaign builder and all that stuff.

Alok Gandhi: 00:57:18

And that was a need for me.

Alok Gandhi: 00:57:20

But then, someone said, Hey, have we checked out high level?

Alok Gandhi: 00:57:23

I was like, what the hell is high level?

Alok Gandhi: 00:57:24

Never knew that I was deep into those world right back in.

Alok Gandhi: 00:57:28

So, but I checked it out.

Alok Gandhi: 00:57:31

and.

Alok Gandhi: 00:57:32

Looked like it had many of the things which I wanted, but it was very bad.

Alok Gandhi: 00:57:38

It was buggy.

Alok Gandhi: 00:57:39

It was buggy plus, it was the, the experience, the whole

Alok Gandhi: 00:57:42

experience which people have now in the software is so different.

Alok Gandhi: 00:57:45

it's literally night and day between what I signed up for and what it is now.

Alok Gandhi: 00:57:49

So, yeah, I signed up just because it had the workflow builder and sorry,

Alok Gandhi: 00:57:53

it did not have a workflow builder.

Alok Gandhi: 00:57:54

In fact, it had camp, was it campaigns and triggers back in the days?

Alok Gandhi: 00:57:57

there was no workflow builder as well, so, but at least we could do exactly

Alok Gandhi: 00:58:01

what we wanted with those two, features.

Alok Gandhi: 00:58:03

so yeah, that, that brought me in.

Alok Gandhi: 00:58:05

But the, the biggest reason I jumped ship and I joined is because I, again,

Alok Gandhi: 00:58:10

we were building systems in, ManyChat and all the other tools, right?

Alok Gandhi: 00:58:14

But with high level, I, I saw so many times and I hopped

Alok Gandhi: 00:58:18

on calls and all that stuff.

Alok Gandhi: 00:58:19

They were doing town halls and all that regularly.

Alok Gandhi: 00:58:21

So I hopped on one or two town hall calls and I just liked

Alok Gandhi: 00:58:23

the vibe of the community.

Alok Gandhi: 00:58:24

I just liked how Sean Clark and the team showed up and they were so approachable.

Alok Gandhi: 00:58:29

They were so much open to listening and all that stuff.

Alok Gandhi: 00:58:32

That was the thing which got me stuck with it.

Alok Gandhi: 00:58:34

It's not the tool, like I don't care about the tool and to be

Alok Gandhi: 00:58:37

honest, like there, there may be a better tool now, but it's, it's.

Alok Gandhi: 00:58:41

It's the whole community, which is so supportive.

Alok Gandhi: 00:58:44

And the reason it is supportive is because it starts from Shaun Clark

Alok Gandhi: 00:58:47

himself, who's the founder, all the three founders in, I'm calling Shaun

Alok Gandhi: 00:58:50

Clark 'cause he's the most visible.

Alok Gandhi: 00:58:51

But we've met Varun, and Robin as well, here in Sydney.

Alok Gandhi: 00:58:54

But all of all three of them are so approachable and that trickles

Alok Gandhi: 00:58:59

down into the whole team and then slowly into the community as well.

Alok Gandhi: 00:59:03

So I, I think it's the community and the whole experience is why I'm stuck.

Vit Muller: 00:59:10

Yeah.

Vit Muller: 00:59:10

I can't agree.

Vit Muller: 00:59:12

more, because yeah, I mean, I've said it on this podcast

Vit Muller: 00:59:15

time and time again as well.

Vit Muller: 00:59:16

you know, you have a photo 2023 is when I went to, I went to Level Up

Alok Gandhi: 00:59:22

Yeah.

Vit Muller: 00:59:22

and you have a photo of.

Vit Muller: 00:59:24

The three co-founders sitting on the ground in the lobby or in, in a, in a,

Vit Muller: 00:59:31

in a hall, in a hotel on the carpet.

Vit Muller: 00:59:34

It's sitting on their asses on the carpet.

Vit Muller: 00:59:36

Each of them, a laptop open in front of them, and they're, they cracking,

Vit Muller: 00:59:42

cranking away while everybody else is, you know, having fun networking.

Vit Muller: 00:59:47

so it's just like, yeah.

Vit Muller: 00:59:49

I don't know if there's anybody, any other company that I know that

Vit Muller: 00:59:52

just gives a shit so much about their customers as high level.

Alok Gandhi: 00:59:56

And, and I think I know the story of what you're talking about.

Alok Gandhi: 00:59:59

It, the reason they were literally all three of them was in the,

Alok Gandhi: 01:00:03

on the computer is because high level was down on that same day.

Vit Muller: 01:00:07

Right.

Alok Gandhi: 01:00:08

literally had to jump and figure out what the hell was wrong.

Alok Gandhi: 01:00:11

Literally that that happened on one of the level of days.

Alok Gandhi: 01:00:13

So what you're saying is, yeah, and I've heard Shaun Clark

Vit Muller: 01:00:16

I didn't know the backstory.

Vit Muller: 01:00:17

Okay.

Vit Muller: 01:00:18

This is,

Alok Gandhi: 01:00:18

high level was down and see this is what I mean.

Alok Gandhi: 01:00:21

Like they literally jumped on during, even when they're one of the big busiest

Alok Gandhi: 01:00:25

event, time to fix the problem because everyone else is facing the problem.

Alok Gandhi: 01:00:30

And we see that every day as well.

Alok Gandhi: 01:00:32

Like the most active person in the high level community in the Facebook

Alok Gandhi: 01:00:35

group, I'm guessing is Shaun Clark.

Alok Gandhi: 01:00:37

'cause he's literally either liking every post or commenting on every post

Alok Gandhi: 01:00:41

or tagging their developers if they have a problem and all that stuff.

Alok Gandhi: 01:00:44

He's the best support rep for high level.

Alok Gandhi: 01:00:48

And guess what?

Alok Gandhi: 01:00:48

He's the CEO.

Alok Gandhi: 01:00:50

Like there's no other CEO who's so active literally.

Vit Muller: 01:00:54

Definitely.

Alok Gandhi: 01:00:56

So I think it's, it's the, and there's so much to learn from that.

Alok Gandhi: 01:00:59

I mean, how, how can we take that from Shaun Clark and we become, 'cause we all

Alok Gandhi: 01:01:03

are business owners as well now, right?

Alok Gandhi: 01:01:04

So how can we be the CEO for our own business and learn from Shaun to

Alok Gandhi: 01:01:08

treat our clients in the same way?

Alok Gandhi: 01:01:10

Right.

Alok Gandhi: 01:01:10

Because

Vit Muller: 01:01:11

It's a perfect model.

Vit Muller: 01:01:12

Yeah.

Alok Gandhi: 01:01:13

yeah.

Alok Gandhi: 01:01:13

If I'm talking highly about Shaun Clark, guess what?

Alok Gandhi: 01:01:16

If you can become that person for your client, they're gonna

Alok Gandhi: 01:01:18

talk so highly about you.

Alok Gandhi: 01:01:20

And then they will talk highly to their friends and f you know,

Alok Gandhi: 01:01:23

colleagues in the business world.

Alok Gandhi: 01:01:25

And that's how it's gonna grow.

Vit Muller: 01:01:27

Definitely.

Vit Muller: 01:01:27

Yeah, it's a perfect model.

Vit Muller: 01:01:29

I've been doing, update release videos for our customers.

Vit Muller: 01:01:32

I've started doing weekly workshops.

Vit Muller: 01:01:34

You've been one of them today.

Vit Muller: 01:01:35

Thanks for joining.

Vit Muller: 01:01:36

And yeah, I mean, it's all just seeing what works.

Vit Muller: 01:01:39

You just, you don't really have to reinvent the wheel.

Vit Muller: 01:01:41

Like if you, if you're doing high level, purely as a SaaS, even if you don't have

Vit Muller: 01:01:45

these cool intro food in the door offers and you're just kind of like more nerdy

Vit Muller: 01:01:49

and kind of going really broad, which is kind of my case, you know, You get, you've

Vit Muller: 01:01:54

got a good, you've got a good model.

Vit Muller: 01:01:56

and yeah, so if you guys are listening and if you are an agency owner, because

Vit Muller: 01:02:01

I often think that is all of us as high level as listening, but I, I gotta rem

Vit Muller: 01:02:05

remind myself that we probably have some, some agencies that are just curious.

Vit Muller: 01:02:09

So if, if this is you and you're listening, you, you've got nothing

Vit Muller: 01:02:12

to lose and everything to gain.

Vit Muller: 01:02:13

Like try know, sign up, and you can, you know, you can check out as

Vit Muller: 01:02:18

many affiliates, different offers.

Vit Muller: 01:02:20

I've got an offer, Alok got an offer, whoever, you know, you resonate with most,

Vit Muller: 01:02:25

sign up through the affiliate and they get a kickback and you get extra support.

Vit Muller: 01:02:29

But that aside, you'll have something in your agency that will give you that

Vit Muller: 01:02:34

freedom to actually have, a bit of an exit, not exit strategy, but like if

Vit Muller: 01:02:40

you, if you, if you've been grinding and just doing service services only.

Vit Muller: 01:02:44

on a retainer, it's a, you know, it can be pretty tough.

Vit Muller: 01:02:48

what high level allows you to do is add on that subscription revenue on top of it.

Vit Muller: 01:02:52

So even if your clients leave you on that retainer, you still keep them on the

Vit Muller: 01:02:56

subscription and not just because it's sticky, like high A CRM is sticky, right?

Vit Muller: 01:03:00

Like it's hard to leave.

Vit Muller: 01:03:02

but if you look after your customers and you do good support, it's

Vit Muller: 01:03:05

very scalable and, very rewarding.

Alok Gandhi: 01:03:09

yeah.

Alok Gandhi: 01:03:09

A hundred percent.

Vit Muller: 01:03:11

What I also like, I was gonna say one more thing, is, is that there is

Vit Muller: 01:03:16

also like the fear, like you got nothing to lose in a way that, like if you're

Vit Muller: 01:03:21

worried about like, what if I, you know, launched this whole SaaS thing and I've

Vit Muller: 01:03:25

got all these customers now, and what if one day I just don't wanna do it anymore?

Vit Muller: 01:03:31

High level has worked that out as well.

Vit Muller: 01:03:32

Like you can release the sub accounts, so they go directly to

Vit Muller: 01:03:35

high level, at which point they're not gonna work under an agency.

Vit Muller: 01:03:39

They'll go and they'll have a support through the corporate support.

Vit Muller: 01:03:42

Which is, which is all right.

Vit Muller: 01:03:44

But you're not gonna lose the money.

Vit Muller: 01:03:45

You'll still get a clip, you'll still get 40% of the 97 a month subscription.

Alok Gandhi: 01:03:51

Yeah.

Alok Gandhi: 01:03:52

And, and the other angle to that, the, the biggest reason if they go

Alok Gandhi: 01:03:56

directly to high level, they would not have any support and all that.

Alok Gandhi: 01:03:59

I mean, they'll get support from high level, but then agency level

Alok Gandhi: 01:04:01

support, whereas you, if they sign up under you, you would be doing more

Alok Gandhi: 01:04:07

than what the high level would do.

Alok Gandhi: 01:04:08

Right.

Alok Gandhi: 01:04:08

You would have your own systems and ips and all that stuff, which you would give.

Alok Gandhi: 01:04:12

So if you don't want that, I, I recommend rather than pushing if, if you people

Alok Gandhi: 01:04:18

who, someone who's listening that, and if you are at that stage where you don't

Alok Gandhi: 01:04:21

want to keep your high level account now and you just wanna release it, I

Alok Gandhi: 01:04:24

recommend talk to another agency owner and negotiate a deal with that agency

Alok Gandhi: 01:04:28

owner and release it to that agency.

Alok Gandhi: 01:04:30

'cause you can do that

Vit Muller: 01:04:30

Yeah, you

Alok Gandhi: 01:04:32

rather than doing affiliates play with high level, figure

Alok Gandhi: 01:04:35

out an affiliate or a partnership deal with another agency owner.

Alok Gandhi: 01:04:38

That's way both of you benefit.

Alok Gandhi: 01:04:40

'cause the other agency owner is

Vit Muller: 01:04:41

You could actually make more money.

Vit Muller: 01:04:42

That's right.

Vit Muller: 01:04:43

Yeah.

Vit Muller: 01:04:43

I haven't thought of that.

Vit Muller: 01:04:44

That's

Alok Gandhi: 01:04:44

most likely gonna take care of your client in a better way as well.

Alok Gandhi: 01:04:47

So I recommend doing that.

Vit Muller: 01:04:51

I haven't thought of.

Vit Muller: 01:04:51

That's such a good idea.

Vit Muller: 01:04:54

Like we charge 297 on a base plan, so if somebody sends somebody through to us,

Vit Muller: 01:04:59

I would happily pay them 40% of that.

Vit Muller: 01:05:01

So that's more than 40% of 97.

Alok Gandhi: 01:05:04

Yeah, I've got, I've got two, two clients from another agency.

Alok Gandhi: 01:05:07

That's why.

Alok Gandhi: 01:05:07

So the, I think when high level launch their feature to transfer the business,

Alok Gandhi: 01:05:12

this agency just jumped shipped and he was very new into the business and he was

Alok Gandhi: 01:05:16

like, yeah dude, this is so much work.

Alok Gandhi: 01:05:18

It's, and don't get me wrong, managing high level is a lot of work.

Alok Gandhi: 01:05:21

So that's why if a business owner directly goes to high

Alok Gandhi: 01:05:25

level, most likely they'll be.

Alok Gandhi: 01:05:27

Super unhappy if they're not tech savvy.

Alok Gandhi: 01:05:30

That's why I recommend jumping to another agency who can at least take care of them.

Vit Muller: 01:05:34

Yeah,

Alok Gandhi: 01:05:35

Yeah.

Vit Muller: 01:05:36

that's such a good point.

Vit Muller: 01:05:38

oh look, there's Level Up Summit coming up in two weeks time at the time of

Vit Muller: 01:05:42

recording this, it's probably have happened, not sure when I'm gonna

Vit Muller: 01:05:45

release this, but a lot of, a lot of cool features are about to be released.

Vit Muller: 01:05:51

and we probably get maybe some hints on what's coming up.

Vit Muller: 01:05:55

I know both of you and I, we've been to Sydney, so we've heard some

Vit Muller: 01:05:58

little, like, a little nuggets.

Vit Muller: 01:06:00

Is there like a one or two particular features that you're looking

Vit Muller: 01:06:03

forward to being released and why

Alok Gandhi: 01:06:05

Oh my.

Alok Gandhi: 01:06:06

I'm also beta testing many of the features already, which are,

Alok Gandhi: 01:06:11

which are going to be released.

Alok Gandhi: 01:06:12

So, it's funny you're asking me, so me and Pat, we, we are

Alok Gandhi: 01:06:15

into, you know, one of the.

Alok Gandhi: 01:06:18

Selected few who be, that has new features and all that stuff.

Alok Gandhi: 01:06:21

So there's so much, which is coming to high level, which is unreal.

Alok Gandhi: 01:06:26

Like there are, there are other tools out there.

Alok Gandhi: 01:06:28

And again, the, let's understand the business model of high level

Alok Gandhi: 01:06:31

before I even say which feature.

Alok Gandhi: 01:06:33

the business model of the whole theory of high level is like, Hey, if you are

Alok Gandhi: 01:06:37

using some other tool, we can build it for you, use it in this one place, right?

Alok Gandhi: 01:06:44

That's every new feature is exactly that.

Alok Gandhi: 01:06:46

There may be literally a new, a whole software company outside, which is now a

Alok Gandhi: 01:06:50

part of high level as a feature, right?

Alok Gandhi: 01:06:53

So that's a pro and a con as well.

Alok Gandhi: 01:06:56

'cause then now if you have a system, if you have your own software, guess what?

Alok Gandhi: 01:07:00

Halo is gonna eat you.

Alok Gandhi: 01:07:02

Right?

Alok Gandhi: 01:07:03

That's happening.

Alok Gandhi: 01:07:03

That's without a question.

Alok Gandhi: 01:07:05

It's just when that's the question.

Alok Gandhi: 01:07:08

It's like Amazon, right?

Alok Gandhi: 01:07:09

So Amazon took over the whole, shopping industry, like, you know, all

Alok Gandhi: 01:07:12

the small malls and all that stuff.

Alok Gandhi: 01:07:13

Amazon's the beast, which took over the retail market.

Alok Gandhi: 01:07:17

That's exactly what is happening in the marketing, you know,

Alok Gandhi: 01:07:20

marketing software world.

Alok Gandhi: 01:07:22

High level's gonna eat you as a business.

Alok Gandhi: 01:07:24

So what can you do now, right?

Alok Gandhi: 01:07:26

So, well, the thing which I'm trying to say is like, there are so many

Alok Gandhi: 01:07:31

features, which agency owners.

Alok Gandhi: 01:07:32

So if there's no, if the current feature is not there in high

Alok Gandhi: 01:07:35

level, agencies go and find another software solution to implement that

Alok Gandhi: 01:07:39

as a solution to their clients.

Alok Gandhi: 01:07:42

But then they would also come into the high level.

Alok Gandhi: 01:07:44

Now this is what the culture has become like, Hey, can we implement this as

Alok Gandhi: 01:07:48

a solution, as a feature request?

Alok Gandhi: 01:07:50

And guess what?

Alok Gandhi: 01:07:51

If they, if that gets more votes, high level is going to take that vote

Alok Gandhi: 01:07:55

and then build that feature, right?

Alok Gandhi: 01:07:57

So this is alway already happening.

Alok Gandhi: 01:07:59

So, Many features.

Alok Gandhi: 01:08:01

So one of the biggest one, which I'm excited for, and we haven't even talked

Alok Gandhi: 01:08:04

much about ai, but there's so much happening in the AI world in high level,

Alok Gandhi: 01:08:08

which is, which could be literally another podcast, but if I, we, we hit

Alok Gandhi: 01:08:13

on Google Business Profile and Review.

Alok Gandhi: 01:08:15

So let's just stick to that.

Alok Gandhi: 01:08:16

for this, episode.

Alok Gandhi: 01:08:18

I think the biggest feature which is coming is you also said there's

Alok Gandhi: 01:08:21

an optimizer in the Google Business profile now, which is, I won't say

Alok Gandhi: 01:08:25

it's the best one right now, but that is just the start of what can be done.

Alok Gandhi: 01:08:30

So high level can take care of everything.

Alok Gandhi: 01:08:33

Google reviews right now, and like in reviews world, it's going to do everything

Alok Gandhi: 01:08:38

Google Business profile as well.

Alok Gandhi: 01:08:41

So that means everything that Google Business profile wants is

Alok Gandhi: 01:08:44

going to happen through high level.

Alok Gandhi: 01:08:46

So, I mean, there are third party tools right now people are using,

Alok Gandhi: 01:08:50

to automate the process of posting into Google Business profile.

Alok Gandhi: 01:08:53

creating FAQs and making sure they have optimized profile and all that stuff.

Alok Gandhi: 01:08:58

All those things are coming into high level as well.

Alok Gandhi: 01:09:01

So that's one.

Alok Gandhi: 01:09:02

Is it going to be released?

Alok Gandhi: 01:09:03

I mean, the part of that is going to be released, obviously.

Alok Gandhi: 01:09:06

the other thing which I'm excited, oh yeah, this ties in very well with

Alok Gandhi: 01:09:10

the small to medium, so loyalty, loyalty apps, like, you know,

Alok Gandhi: 01:09:13

loyalty cards and all that stuff.

Alok Gandhi: 01:09:15

Loyalty is a feature is coming into high level very soon.

Vit Muller: 01:09:19

That's very interesting.

Vit Muller: 01:09:19

Yeah.

Alok Gandhi: 01:09:20

I'm not sure if it's level up feature or maybe later, but it's coming.

Alok Gandhi: 01:09:24

I've seen prototypes and all that stuff, and even Chase have spoken

Alok Gandhi: 01:09:27

into one of the Friday calls, which he does, so I can talk about it as well.

Alok Gandhi: 01:09:32

but yeah, loyalty is coming.

Alok Gandhi: 01:09:33

so that's a big one.

Alok Gandhi: 01:09:34

so again, reviews important for business.

Alok Gandhi: 01:09:37

Guess what?

Alok Gandhi: 01:09:37

Loyalty is also super important.

Alok Gandhi: 01:09:39

Those are the two things which we were doing before, high level.

Alok Gandhi: 01:09:43

So I'm so excited for loyalty to come into high level as well.

Alok Gandhi: 01:09:46

'cause currently I'm using a third party tool for loyalty.

Alok Gandhi: 01:09:49

so I'm happy that GHL is gonna implement that feature.

Alok Gandhi: 01:09:52

Right.

Alok Gandhi: 01:09:52

So that's coming in.

Alok Gandhi: 01:09:54

Yeah, those are the main two.

Alok Gandhi: 01:09:55

And again, this is the basis of how the businesses are built, right?

Alok Gandhi: 01:09:58

So if they have loyal customers, they don't need to worry about

Alok Gandhi: 01:10:01

running crazy amount of ads 'cause they're already making enough

Alok Gandhi: 01:10:04

money through loyal customers.

Alok Gandhi: 01:10:06

So loyalty is also super important for the business.

Alok Gandhi: 01:10:08

So again, this would be, I would say the stage one of fixing the business

Alok Gandhi: 01:10:12

problems where reviews and loyalty could be very, super important.

Alok Gandhi: 01:10:17

yeah, those, those are the two things which I'm super excited for.

Alok Gandhi: 01:10:20

We can talk of AI features if you want, but yeah, there's so much more coming.

Vit Muller: 01:10:25

Definitely, and guys, keep an eye out because last year I did

Vit Muller: 01:10:28

a, a round table special and I think I'm gonna try and do that this year.

Vit Muller: 01:10:31

Again.

Vit Muller: 01:10:31

I'm going to level up and I'm gonna be speaking to a lot of, a lot of friends

Vit Muller: 01:10:35

that I know well in the community, and I'm gonna try and drum up one

Vit Muller: 01:10:38

of those special episodes again.

Vit Muller: 01:10:40

So keep an eye on that.

Vit Muller: 01:10:41

What we did last year, and you can go back to that episode, I

Vit Muller: 01:10:43

can't remember the number of it, but it's a round table special.

Vit Muller: 01:10:46

And then we had Beant, we had Matt Deseno, we had All the awesome, awesome

Vit Muller: 01:10:49

people in the community sharing their, their thoughts on the new feature.

Vit Muller: 01:10:53

And we literally just went around for, like a little bit of longer episode

Vit Muller: 01:10:57

for like two hours and we just went through feature to feature because

Vit Muller: 01:11:01

on a Level Up day, which is a special day that, high level, does during the

Vit Muller: 01:11:05

Level Up Summit, where in that day, in the morning they've got like a block

Vit Muller: 01:11:09

for an hour and they just release, I don't know, like a hundred new features

Vit Muller: 01:11:13

in one hour or something like that.

Vit Muller: 01:11:15

It's nuts.

Vit Muller: 01:11:16

So we, we then did that round table special to go over all features

Vit Muller: 01:11:20

and explain what those are.

Vit Muller: 01:11:21

So keep an eye out.

Vit Muller: 01:11:22

There's gonna be that episode, as well.

Vit Muller: 01:11:24

Now, I Alok, back to you mate.

Vit Muller: 01:11:26

on this podcast we have a segment called three Under three, which

Vit Muller: 01:11:29

is three short motivating stories, each one being a minute long.

Vit Muller: 01:11:33

So that's why we got three stories under three minutes.

Vit Muller: 01:11:36

We shared three impactful stories, stories about, you know, how you as an agency

Vit Muller: 01:11:42

owner have been able to help somebody made a positive impact, not just help

Vit Muller: 01:11:46

their business, but as a result of help make positive impact on their lives.

Vit Muller: 01:11:51

Because let's face it, small business owners out there like ourselves, you

Vit Muller: 01:11:55

know, most of the time we start a business and we just got ourselves

Vit Muller: 01:11:58

a job, but we got family to feed.

Vit Muller: 01:12:00

We got all these other stresses of, of life and, you know, everybody

Vit Muller: 01:12:03

wants to better themselves and have more financial freedom.

Vit Muller: 01:12:07

Do you have any, like a quick story, just one story, of, of amazing

Vit Muller: 01:12:12

like results you've been able to provide to somebody, you know,

Vit Muller: 01:12:15

using high level with the review.

Vit Muller: 01:12:16

Review genius, but like, because you run an agency as well, right?

Alok Gandhi: 01:12:19

Correct.

Alok Gandhi: 01:12:20

Yes.

Alok Gandhi: 01:12:21

I have two stories and I'll try to be quick.

Vit Muller: 01:12:24

Go to, because I've got a third one recorded, so that'll be three.

Vit Muller: 01:12:26

Perfect.

Vit Muller: 01:12:26

Let's go.

Alok Gandhi: 01:12:27

Alright, so, two stories.

Alok Gandhi: 01:12:29

The first one, So let's go back to the COVID times, right?

Alok Gandhi: 01:12:33

So I, before COVID, I was doing restaurant marketing.

Alok Gandhi: 01:12:36

So I used to be a chef.

Alok Gandhi: 01:12:38

So I thought, hey, restaurant would be a niche I could start

Alok Gandhi: 01:12:40

and I'll do all that stuff.

Alok Gandhi: 01:12:41

So I started doing restaurant marketing.

Alok Gandhi: 01:12:43

Guess what?

Alok Gandhi: 01:12:44

I, I started my restaurant marketing agency four months before COVID happened.

Alok Gandhi: 01:12:48

And obviously people can guess it died because restaurants were shut down

Alok Gandhi: 01:12:53

in four months when COVID happened.

Alok Gandhi: 01:12:54

So I'm like, shit, I was in deep trouble, but more than deep trouble.

Alok Gandhi: 01:12:58

I was talking to my clients and those clients were in

Alok Gandhi: 01:13:01

even deeper trouble than me.

Alok Gandhi: 01:13:03

'cause I had restaurant owners literally cry with in front of me saying, dude, I

Alok Gandhi: 01:13:08

don't know if this is going to open again.

Alok Gandhi: 01:13:10

Like, I'm in shit right now.

Alok Gandhi: 01:13:12

They were literally selling everything they have out in their

Alok Gandhi: 01:13:15

restaurants, literally on a table outside to make a dollar extra.

Alok Gandhi: 01:13:19

Maybe.

Alok Gandhi: 01:13:20

Right.

Alok Gandhi: 01:13:20

And if not, they were, they were like just selling it for cost or below cost

Alok Gandhi: 01:13:24

even to just generate some revenue.

Alok Gandhi: 01:13:27

that triggered something in me.

Alok Gandhi: 01:13:29

I'm like, shit, I need to, I don't care if I don't make money right now,

Alok Gandhi: 01:13:31

I need to do something to help them.

Alok Gandhi: 01:13:33

So, here in Australia, they, they had, you know, the QR code check-ins for

Alok Gandhi: 01:13:37

every business and all that stuff.

Alok Gandhi: 01:13:38

That system was imple.

Alok Gandhi: 01:13:40

They, there was a requirement like, Hey, you need to start, they launched it with

Alok Gandhi: 01:13:43

a thing like, Hey, every new visitor has to be recorded just in case there

Alok Gandhi: 01:13:48

is a COVID episode in your business.

Alok Gandhi: 01:13:50

but they implemented that into the service NSW app, which people

Alok Gandhi: 01:13:54

outside of Australia, they don't know what we are talking about, but

Alok Gandhi: 01:13:56

it's just a government app where you had to check in before you come in.

Alok Gandhi: 01:14:00

But that implementation took like two or three months for the government.

Alok Gandhi: 01:14:04

So I'm like, well.

Alok Gandhi: 01:14:05

How can I help this business record their, you know, people who walks in so quickly

Alok Gandhi: 01:14:10

is, so I had to build a system with ManyChat, again, using the tools which

Alok Gandhi: 01:14:13

we had and automating that whole process.

Alok Gandhi: 01:14:15

I generated a QR code and all that stuff.

Alok Gandhi: 01:14:17

Literally gave it to my clients.

Alok Gandhi: 01:14:18

Like, Hey, here, keep this, put it on your doors and all that stuff where everyone

Alok Gandhi: 01:14:23

who comes in just scans it, opens up a new man chat bot, which is a messenger

Alok Gandhi: 01:14:27

conversation Automation literally asks them, what's your name, email, blah,

Alok Gandhi: 01:14:31

blah, blah, and records the time, and dumps it into a Google sheet, literally.

Alok Gandhi: 01:14:36

So that whole automation, so that they don't have to manually write

Alok Gandhi: 01:14:40

and keep a record of the thing.

Alok Gandhi: 01:14:42

So that was just a simple solution, which we as a techie guy and who

Alok Gandhi: 01:14:46

have all the tools available, could literally help businesses in need.

Alok Gandhi: 01:14:50

And this is just.

Alok Gandhi: 01:14:51

Talking about COVID, but this could be a current scenario for one of

Alok Gandhi: 01:14:54

your clients who figure out what the current problem is and what is the

Alok Gandhi: 01:14:57

pro things they're doing, and just try to help them, genuinely help them.

Alok Gandhi: 01:15:00

And don't try to think how, make money with this.

Alok Gandhi: 01:15:03

Because if you genuinely just help, they will be loyal to you.

Alok Gandhi: 01:15:05

Again, talking about loyalty, they would think like, this is the

Alok Gandhi: 01:15:08

person who helped me when I need it.

Alok Gandhi: 01:15:09

I cannot leave him.

Alok Gandhi: 01:15:11

That's it.

Alok Gandhi: 01:15:12

so yeah, that's one story.

Alok Gandhi: 01:15:13

Second story is about our Review Genius system.

Alok Gandhi: 01:15:16

So someone signed up for  Review Genius as an agency guy.

Alok Gandhi: 01:15:19

He's like, dude, I don't think so.

Alok Gandhi: 01:15:20

I'm going to sell this, but I'm signing this, signing up because,

Alok Gandhi: 01:15:24

my mom is a disabled, And she's very bored and she needs something to do.

Alok Gandhi: 01:15:29

And when I told her about this, she's like, yeah, I think I can do that.

Alok Gandhi: 01:15:33

So that person signed up for Review Genius and built a system so that his mom can

Alok Gandhi: 01:15:40

sell review cards and review reputation

Vit Muller: 01:15:43

Ah, that's brilliant.

Alok Gandhi: 01:15:45

that's the best testimonial ever.

Alok Gandhi: 01:15:46

So,

Vit Muller: 01:15:47

walks around being friendly to people

Alok Gandhi: 01:15:50

Yeah.

Alok Gandhi: 01:15:50

So I don't know what he's doing now, but he literally left a review like,

Alok Gandhi: 01:15:53

Hey, I set this up and then my mom have, the cards have not even arrived.

Alok Gandhi: 01:15:56

So there's a process where we order the cards, right?

Alok Gandhi: 01:15:59

He's like, dude, the cards have not even arrived.

Alok Gandhi: 01:16:01

And my mom have already sold two people, literally.

Vit Muller: 01:16:05

Brilliant.

Vit Muller: 01:16:05

I love it.

Alok Gandhi: 01:16:06

that, that, again, that, that shows that, hey, the system that we built

Alok Gandhi: 01:16:11

is so simple and it's built for anyone.

Alok Gandhi: 01:16:14

Right?

Alok Gandhi: 01:16:15

So that's what I mean.

Alok Gandhi: 01:16:17

Like, it's just so fulfilling that hey, our products are our services.

Alok Gandhi: 01:16:20

What we are trying to build just helps someone genuinely, we

Alok Gandhi: 01:16:23

all want to make money, right?

Alok Gandhi: 01:16:24

Don't get me wrong, we are in a capitalist world.

Alok Gandhi: 01:16:26

Everything costs, we have to pay for everything here.

Alok Gandhi: 01:16:29

But if you just genuinely help someone, guess what?

Alok Gandhi: 01:16:32

It's just gonna come back to you somehow.

Alok Gandhi: 01:16:33

Right?

Alok Gandhi: 01:16:34

So just try to

Vit Muller: 01:16:35

it.

Vit Muller: 01:16:35

Definitely.

Alok Gandhi: 01:16:36

Tho those are the two stories just comes to mind.

Alok Gandhi: 01:16:38

I mean, I'm, I may have more, but yeah, let's stick to that.

Vit Muller: 01:16:42

Brilliant.

Vit Muller: 01:16:42

So I've got one more, which has been just submitted today, from, another

Vit Muller: 01:16:46

agency owner in our community.

Vit Muller: 01:16:47

I'm gonna play the clip.

Vit Muller: 01:16:48

Let me

Alok Gandhi: 01:16:48

Oh, shoot.

Alok Gandhi: 01:16:49

Okay.

Vit Muller: 01:16:50

share.

Vit Muller: 01:16:50

Yeah.

Vit Muller: 01:16:50

This is like a minute one.

Vit Muller: 01:16:52

So like a two to a minute.

Vit Muller: 01:16:53

No, you're all right, mate.

Vit Muller: 01:16:54

Now you were,

Alok Gandhi: 01:16:55

I hope I'm safe.

Vit Muller: 01:16:57

you're safe.

Vit Muller: 01:16:58

Yeah.

Vit Muller: 01:16:58

All right, miss share screen now.

Vit Muller: 01:16:59

so I think this is it and I'm gonna play this, but you let me know

Vit Muller: 01:17:02

if you can hear the sound first.

Vit Muller: 01:17:03

So I'm gonna do this if I do,

Zach Brick: 01:17:07

Hey, vet my guy.

Zach Brick: 01:17:09

How are you?

Zach Brick: 01:17:10

it was great being on your podcast before, so.

Zach Brick: 01:17:12

how has high level changed things for us?

Zach Brick: 01:17:14

Well, pretty massively, man.

Zach Brick: 01:17:16

We, we, as you know, we start as a generalist agency and, med spa niche.

Zach Brick: 01:17:20

And, we have just crushed it with huge projects and it always starts from

Zach Brick: 01:17:24

typically the website initially, and then we bolt on paid marketing services and AI

Zach Brick: 01:17:29

tools and, nurture sequences and all the things that high level allows us to sell

Zach Brick: 01:17:34

alongside, whatever other service we had.

Zach Brick: 01:17:37

And for us, it's been an absolute game changer because like ultimately we

Zach Brick: 01:17:42

went from just providing a service and being a commodity to like legitimately

Zach Brick: 01:17:46

being a growth system specialist.

Zach Brick: 01:17:48

And I love to say it that way because with our, our BizFlow like patient

Zach Brick: 01:17:51

growth system, like we have absolutely crushed it and we're making a big

Zach Brick: 01:17:56

impact on our clients and we couldn't have done that without high level.

Zach Brick: 01:18:00

So, love you guys.

Zach Brick: 01:18:01

Talk to you later.

Vit Muller: 01:18:03

Brilliant.

Vit Muller: 01:18:04

I love

Alok Gandhi: 01:18:04

So good.

Vit Muller: 01:18:06

So guys, so if you're listening to this, I would love more

Vit Muller: 01:18:09

people to submit these cool little stories because they're really

Vit Muller: 01:18:11

inspiring and they help everybody.

Vit Muller: 01:18:13

so if you have a story tell, and you know, Zach didn't exactly

Vit Muller: 01:18:17

share a story of a client.

Vit Muller: 01:18:18

He was sharing your story of themselves, nevertheless, very inspiring.

Vit Muller: 01:18:22

if you wanna do that, just head over to highlevelexperience.com/yourstory,

Vit Muller: 01:18:29

and you will, just simply, record a video of yourself, your name, which

Vit Muller: 01:18:35

your agency, who you help, how, what the impact was, it in, submit it, and then

Vit Muller: 01:18:41

I'll feature it on the next episode.

Vit Muller: 01:18:42

And you get a little shout out as well.

Vit Muller: 01:18:43

But more importantly, you gotta feel good about yourself because

Vit Muller: 01:18:46

you get to inspire others.

Vit Muller: 01:18:47

There's many other high levelers that are just starting out that might

Vit Muller: 01:18:50

be going through some tough time.

Vit Muller: 01:18:52

They might not be able to have the confidence to see that they can do it too.

Vit Muller: 01:18:56

And just sometimes you just gotta hear from others, you know?

Vit Muller: 01:18:59

It's, it's very empowering.

Vit Muller: 01:19:00

So.

Vit Muller: 01:19:01

Do that, and I would appreciate you guys do that, so thank you.

Alok Gandhi: 01:19:05

Well, high levels.

Alok Gandhi: 01:19:06

High level is launching a feature, which would make you easy as well.

Alok Gandhi: 01:19:08

Like it's going to launch a feature for requesting video reviews,

Vit Muller: 01:19:12

yeah, yeah, yeah, because

Alok Gandhi: 01:19:13

that's gonna be so good.

Vit Muller: 01:19:15

Yeah, because my form, it has a limit to, certain capacity.

Vit Muller: 01:19:19

So yeah, he said that.

Vit Muller: 01:19:20

so that's gonna make it super easy for everybody.

Vit Muller: 01:19:22

There you go.

Vit Muller: 01:19:22

Another feature we can look forward to.

Vit Muller: 01:19:24

brilliant.

Vit Muller: 01:19:24

All right, we're gonna wrap it up real quick.

Vit Muller: 01:19:26

I've got a couple of tough questions.

Vit Muller: 01:19:28

so, but I'll start with the easy one.

Vit Muller: 01:19:30

What do you wish you had known when you started your saaspreneur journey?

Alok Gandhi: 01:19:35

Oh, saaspreneur journey.

Alok Gandhi: 01:19:36

Okay.

Alok Gandhi: 01:19:37

man, that's a tough one.

Alok Gandhi: 01:19:37

'cause there's so many things.

Alok Gandhi: 01:19:39

I wish I, I had known that I could do this 'cause anyone can do this.

Alok Gandhi: 01:19:45

'cause I thought being a okay, coming back from, I don't have a background, right?

Alok Gandhi: 01:19:51

So in technical world, right?

Alok Gandhi: 01:19:52

I'm, I'm a chef, right?

Alok Gandhi: 01:19:53

I don't understand code, I don't understand tools and I mean, yeah,

Alok Gandhi: 01:19:56

I can use the tools but I don't understand how it operates and all that.

Alok Gandhi: 01:19:59

so I thought it's too much, to generate software and build

Alok Gandhi: 01:20:02

softwares and all that stuff.

Alok Gandhi: 01:20:03

I always had like, hey, I don't think so.

Alok Gandhi: 01:20:05

I can even have a software 'cause high level made it possible.

Alok Gandhi: 01:20:09

So it's easy now, right?

Alok Gandhi: 01:20:11

So it's just have faith like, hey, anyone can do this with the business model,

Alok Gandhi: 01:20:15

which high, high level has created now.

Alok Gandhi: 01:20:17

So when I started high level, did not have that SaaS as a feature.

Alok Gandhi: 01:20:22

so I was just trying to think like, Hey, I just have to sign up clients and then

Alok Gandhi: 01:20:25

create sub accounts for them and then fulfill as a service and all that stuff.

Alok Gandhi: 01:20:29

that was the model which I launched with, but then high level

Alok Gandhi: 01:20:31

launched the SaaS as a feature.

Alok Gandhi: 01:20:33

Now that's a different game where I now am a software owner as well.

Alok Gandhi: 01:20:38

Like, no, other than the service, they also pay me for the software.

Alok Gandhi: 01:20:41

So anyone can do this.

Alok Gandhi: 01:20:44

I thought it was really hard, but I made it possible.

Alok Gandhi: 01:20:46

So anything's possible now, I guess.

Vit Muller: 01:20:49

Yep.

Vit Muller: 01:20:49

Definitely.

Vit Muller: 01:20:50

We're all humans, right?

Vit Muller: 01:20:52

We're all humans.

Vit Muller: 01:20:53

No one's perfect.

Vit Muller: 01:20:54

What are you not very good at?

Vit Muller: 01:20:55

Here's that tough question.

Alok Gandhi: 01:20:57

What am I not good at?

Alok Gandhi: 01:20:58

Ooh.

Alok Gandhi: 01:21:00

I to be very vulnerable and very open with you focused man.

Alok Gandhi: 01:21:05

I'm struggling with it.

Alok Gandhi: 01:21:06

Like it's, it's a nightmare to stick to what I want to do.

Alok Gandhi: 01:21:09

'cause there's so many things thrown at me and having a community, there are so

Alok Gandhi: 01:21:13

many people reaching out to us every day as well, and with different problems.

Alok Gandhi: 01:21:16

But when they share different problems, entrepreneurs, when there's a problem,

Alok Gandhi: 01:21:21

there's a business idea behind a problem.

Vit Muller: 01:21:24

Yes?

Alok Gandhi: 01:21:25

a pain.

Alok Gandhi: 01:21:25

That's a pain man.

Alok Gandhi: 01:21:26

That's so, I hear so many problems every day, but then my head is like, shit,

Alok Gandhi: 01:21:31

I can make money with this problem.

Alok Gandhi: 01:21:32

Right?

Alok Gandhi: 01:21:33

I can create a business model around this.

Alok Gandhi: 01:21:35

That is what is a struggle.

Alok Gandhi: 01:21:37

So I think it's the focus, which I'm struggling with right now.

Vit Muller: 01:21:41

Trying to keep yourself at check to tell

Vit Muller: 01:21:42

yourself, Hey, hang on a minute.

Vit Muller: 01:21:44

That's also means spreading, spreading yourself too thin.

Alok Gandhi: 01:21:47

exactly that.

Alok Gandhi: 01:21:48

Yeah.

Vit Muller: 01:21:49

I, I, I mean we could, that, that could be a whole

Vit Muller: 01:21:51

nother episode on, on that point, because I struggle with that too.

Vit Muller: 01:21:54

You, I'm either like, you know, really distracted by all the defense tabs and

Vit Muller: 01:21:59

stuff, and I'm trying to, like, I'm just busy being busy checking off email, doing

Vit Muller: 01:22:02

that, and like, and at the end of the day, I'd get absolutely fuck all done.

Vit Muller: 01:22:06

Or I get really disciplined that day if I do it well, if I like, don't look at

Vit Muller: 01:22:12

anything and I write something down while I'm drinking coffee, write down like

Vit Muller: 01:22:16

three things I'm gonna get down and I go straight to those things without looking

Vit Muller: 01:22:19

at anything, which also means disregarding any comms, responding to everything,

Vit Muller: 01:22:24

like literally, then I can do it.

Vit Muller: 01:22:26

But then what happens?

Vit Muller: 01:22:27

I go into like.

Vit Muller: 01:22:29

Full tunnel of vision, very deep, very detailed work, which then

Vit Muller: 01:22:34

ends up being really quality work.

Vit Muller: 01:22:36

but like, I can't do anything else.

Alok Gandhi: 01:22:39

Correct.

Vit Muller: 01:22:40

I can't do, I can't do, there's no

Alok Gandhi: 01:22:41

what I go through.

Alok Gandhi: 01:22:42

Yeah.

Alok Gandhi: 01:22:42

There's no middle for me.

Alok Gandhi: 01:22:44

There's no middle.

Alok Gandhi: 01:22:44

I, I put on headphones and then I have my brain.fm, like just music playing.

Alok Gandhi: 01:22:49

and then dude, I would recommend Brain FM to anyone.

Vit Muller: 01:22:52

You told me that.

Vit Muller: 01:22:52

I've been listening to that since you told me about that app.

Vit Muller: 01:22:54

It's

Alok Gandhi: 01:22:55

It's so good.

Alok Gandhi: 01:22:56

Like it, it brings you right into the work zone in 10 minutes when it's so good.

Alok Gandhi: 01:23:01

Yeah.

Alok Gandhi: 01:23:01

Anyone listening to this try Brain.FM.

Alok Gandhi: 01:23:04

I'm not affiliated, not partnered.

Alok Gandhi: 01:23:05

I don't get anything.

Alok Gandhi: 01:23:06

But you will get your focus.

Vit Muller: 01:23:09

definitely.

Vit Muller: 01:23:09

look, tell me something that's true, that almost nobody agrees with you on.

Alok Gandhi: 01:23:14

Something that's true, but nobody agrees, man.

Alok Gandhi: 01:23:18

That's where do you get these questions?

Alok Gandhi: 01:23:20

never have thought of that.

Alok Gandhi: 01:23:22

Something that's true, but nobody agrees to that.

Vit Muller: 01:23:26

I just throw these questions.

Vit Muller: 01:23:27

It's more for my own enjoyment because I like

Alok Gandhi: 01:23:29

Oh my

Vit Muller: 01:23:30

trip up.

Alok Gandhi: 01:23:30

Okay.

Alok Gandhi: 01:23:32

But I'm, I'm pretty sure there, here's the thing.

Alok Gandhi: 01:23:34

Yeah.

Alok Gandhi: 01:23:35

Here I think just be genuine to who you are and help people and

Alok Gandhi: 01:23:41

don't expect anything in return.

Alok Gandhi: 01:23:43

Whereas everyone, some or the other way has an agenda behind doing

Alok Gandhi: 01:23:48

some or the other thing, right.

Alok Gandhi: 01:23:50

If you try to get rid of that agenda and just be genuinely helpful.

Alok Gandhi: 01:23:56

Guess what?

Alok Gandhi: 01:23:56

Have the agenda.

Alok Gandhi: 01:23:57

I'm not saying don't have it.

Alok Gandhi: 01:23:58

Like if you're trying to hop on a call, like for example, hopping on

Alok Gandhi: 01:24:02

a call here, your purpose is to have one more piece of content generated.

Alok Gandhi: 01:24:06

And my purpose is so that I can bring awareness to things

Alok Gandhi: 01:24:09

we do and share my message.

Alok Gandhi: 01:24:11

Right there is an agenda, but again, my whole goal is to just genuinely help

Alok Gandhi: 01:24:15

and share as many things as I can so that if something helps, maybe that

Alok Gandhi: 01:24:19

brain FM thing helps you focus more and you can finish your work properly.

Alok Gandhi: 01:24:24

That's my way of helping you out, right?

Alok Gandhi: 01:24:26

I don't get anything out of it.

Alok Gandhi: 01:24:28

Same way, like just try to help some of the other ways to people

Alok Gandhi: 01:24:30

genuinely, and guess what?

Alok Gandhi: 01:24:32

It a hundred percent will come back to you.

Alok Gandhi: 01:24:34

But once again, it, not everyone agrees to that.

Alok Gandhi: 01:24:38

Not everyone does that.

Vit Muller: 01:24:39

What I would say to this is if you do not, if you

Vit Muller: 01:24:42

listen in, you do not agree to this.

Vit Muller: 01:24:43

Here's my take on it.

Vit Muller: 01:24:45

I, you know, and we've all been there.

Vit Muller: 01:24:47

We've all, I would, I mean, it's a generalization, but I would

Vit Muller: 01:24:51

think that every now and then people go through some tough time.

Vit Muller: 01:24:54

Either just go in a, like a following depression because something has

Vit Muller: 01:24:58

happened in business, whatever, and just going through tough time.

Vit Muller: 01:25:01

You know, when that happens, you lose confidence in yourself

Vit Muller: 01:25:05

and you feel miserable and, and like you kind of feel paralyzed.

Vit Muller: 01:25:07

Right?

Vit Muller: 01:25:09

What I found that works for me when that happens.

Vit Muller: 01:25:12

and I gotta say this year has happened a few times.

Vit Muller: 01:25:15

It's just been a bit of a tough year, is just going and like helping

Vit Muller: 01:25:20

somebody in exchange of nothing

Alok Gandhi: 01:25:23

Yes.

Vit Muller: 01:25:24

just to, well, actually in exchange of something.

Vit Muller: 01:25:27

And I was, I was just seeking, gratitude.

Vit Muller: 01:25:30

I was just, I just wanted to, I just wanted to help somebody

Vit Muller: 01:25:32

to, to get validation that I'm worthy, and validation.

Vit Muller: 01:25:36

And, and on the back of that, the oxytocin, which gave me, you know,

Vit Muller: 01:25:40

confidence back up and then crawl, crawl myself back out of the hole

Alok Gandhi: 01:25:44

Yeah.

Vit Muller: 01:25:44

that works for me every time and

Alok Gandhi: 01:25:46

exactly, that's exactly what I mean.

Alok Gandhi: 01:25:48

Like I've hopped on so many Zoom calls with so many people without

Alok Gandhi: 01:25:52

expecting anything in return.

Alok Gandhi: 01:25:54

Literally, I've, I've done that for so many people in the GHL world.

Alok Gandhi: 01:25:58

and I still do it.

Alok Gandhi: 01:25:59

Like I still, if someone sends me a message, I was like, Hey dude, let's hop

Alok Gandhi: 01:26:02

on a Zoom call rather than me chatting with you, I, here, here's the link.

Alok Gandhi: 01:26:06

Let's hop on a call right away.

Alok Gandhi: 01:26:08

and let's just talk.

Alok Gandhi: 01:26:09

I can spend five minutes, I have half an hour.

Alok Gandhi: 01:26:11

Whatever time I can give, I just give and I just try to help

Alok Gandhi: 01:26:15

and it just comes back, man.

Alok Gandhi: 01:26:16

so I a hundred percent recommend just makes a better world I think.

Alok Gandhi: 01:26:20

So be good to people.

Alok Gandhi: 01:26:22

Yeah.

Vit Muller: 01:26:22

Yeah.

Vit Muller: 01:26:23

And, and yeah, I, I gotta give shout out to a couple of people as well, because

Vit Muller: 01:26:27

this year they've been very helpful to me and I've, every time, I needed help.

Vit Muller: 01:26:31

They reached out.

Vit Muller: 01:26:32

Johann, if you're listening.

Vit Muller: 01:26:33

Jared.

Vit Muller: 01:26:34

you guys are awesome.

Vit Muller: 01:26:35

Thank you so much, man.

Vit Muller: 01:26:36

Like, honestly, this is a lonely journey sometimes trying to grow your business.

Vit Muller: 01:26:41

being a nerd like me, like always in my own world, in my own like

Vit Muller: 01:26:45

room, I don't get to engage with people as much as I'd like to.

Vit Muller: 01:26:48

And you know, it just really helps just jump in on the call

Vit Muller: 01:26:51

and, Hey mate, how you going?

Vit Muller: 01:26:53

Like, what's happening?

Vit Muller: 01:26:54

And yeah.

Vit Muller: 01:26:55

So thanks guys.

Vit Muller: 01:26:56

If you're listening once again, you mean a lot?

Alok Gandhi: 01:26:59

it's funny you mentioned Johann is he is the common guy between

Alok Gandhi: 01:27:01

you and me as well, so he's helped me many times, and just this morning I

Alok Gandhi: 01:27:04

was talking to Jared as well, like, so yeah, two common names here.

Alok Gandhi: 01:27:08

So, that's because we are in the, that part of Australia where we

Alok Gandhi: 01:27:11

are connected and all that stuff, but it, you know, I talk to so many

Alok Gandhi: 01:27:14

people in the US as well, right?

Alok Gandhi: 01:27:15

So it, it depends man.

Alok Gandhi: 01:27:17

just, just be genuine.

Alok Gandhi: 01:27:19

That's what I'm saying.

Alok Gandhi: 01:27:20

Like people always have an agenda behind their.

Alok Gandhi: 01:27:23

Anything they do.

Alok Gandhi: 01:27:25

How about just try to be genuine and it's just gonna come back.

Alok Gandhi: 01:27:27

And worst case, let's say it doesn't come back when at least you're putting

Alok Gandhi: 01:27:30

good karma out and it's, you know,

Vit Muller: 01:27:32

That's it.

Alok Gandhi: 01:27:33

it's, it's not just the money man, it's just try to help someone

Alok Gandhi: 01:27:37

that you can change someone's life just by hopping on 10 minute call, you know?

Vit Muller: 01:27:42

That's the currency.

Vit Muller: 01:27:43

That means way more than, than a, than a dollar figure.

Vit Muller: 01:27:46

Yeah.

Alok Gandhi: 01:27:47

Yeah.

Vit Muller: 01:27:47

Brilliant.

Vit Muller: 01:27:48

look, let's wrap it up.

Vit Muller: 01:27:49

Any advice you'd like to give somebody looking to start their agency or SaaS?

Alok Gandhi: 01:27:54

Oh, and try to not get lost with anything and everything that's

Alok Gandhi: 01:28:01

been spoken in the high level community.

Alok Gandhi: 01:28:03

'cause there's so many things.

Alok Gandhi: 01:28:05

There's a hundred thousand plus people in there.

Alok Gandhi: 01:28:07

I get lost as well now, so I maybe check once in a day.

Alok Gandhi: 01:28:12

I try to ignore the whole community there.

Alok Gandhi: 01:28:15

There's so much to learn in the community, but it's also overwhelming

Alok Gandhi: 01:28:19

for people who are getting started.

Alok Gandhi: 01:28:20

When I started, there was maybe six or 7,000 people in the group.

Alok Gandhi: 01:28:25

now it's a hundred thousand plus 115, I think.

Alok Gandhi: 01:28:28

Plus we saw, there's so much happening in that group, and

Alok Gandhi: 01:28:31

because high level is so powerful, you have access to so many tools.

Alok Gandhi: 01:28:35

Try not to play with all of them.

Alok Gandhi: 01:28:38

It's very like, you know, if you're a geek or people like us, right?

Alok Gandhi: 01:28:42

Dude, we can't stop, but play with them tools.

Alok Gandhi: 01:28:45

So that's why I said try, because if you try and focus and just stick to

Alok Gandhi: 01:28:49

the one thing and just go, the only reason you would sign up for high

Alok Gandhi: 01:28:53

level is because you have a dream.

Alok Gandhi: 01:28:54

Hey, I can take this tool and make some money with this and feed my family or

Alok Gandhi: 01:28:59

support a cost, or whatever is your intention with that money, right?

Alok Gandhi: 01:29:02

The only reason, if your goal is to make money online, a recurring

Alok Gandhi: 01:29:07

income or passive income, whatever you wanna call it.

Alok Gandhi: 01:29:10

Our goal is that then just stick to one small thing and just do that.

Alok Gandhi: 01:29:15

Don't do anything else.

Alok Gandhi: 01:29:17

Because there are billion dollar plus companies, like millions, multi

Alok Gandhi: 01:29:21

seven, eight figure million dollar companies built on one feature,

Alok Gandhi: 01:29:25

which high level has, right?

Alok Gandhi: 01:29:28

So I mean, we've done the math here, just, we spoke a lot about reputation here.

Alok Gandhi: 01:29:33

If that vibes with you just start with reputation, just that, because

Alok Gandhi: 01:29:36

there are so many businesses who need that or pick anything.

Alok Gandhi: 01:29:41

You don't have to pick reputation.

Alok Gandhi: 01:29:42

But hopefully this podcast helps you understand why that's important,

Alok Gandhi: 01:29:46

but don't play with everything.

Alok Gandhi: 01:29:48

just stick to one thing and focus.

Alok Gandhi: 01:29:50

That is, again, we spoke, I was wondering, but here it's, it's, it's

Alok Gandhi: 01:29:53

hard to focus, but if you can figure out how to, that's gonna change your life

Vit Muller: 01:29:58

that's, and it's gonna be way faster.

Vit Muller: 01:30:00

Like I, I'm not, I'm not that person.

Vit Muller: 01:30:03

I am, I'm trying to be, but you know, it's been four years for me

Vit Muller: 01:30:06

and I'm just that example of don't do this, which is what I've done.

Vit Muller: 01:30:11

I just go really broad.

Vit Muller: 01:30:13

I build systems.

Vit Muller: 01:30:14

I try and learn everything.

Vit Muller: 01:30:16

I go a bit more general because I just like to work with different

Vit Muller: 01:30:19

people, different industries, and it's just kind of like a bit nerdy.

Vit Muller: 01:30:23

In the meantime, as I'm doing all this, I see people that started a

Vit Muller: 01:30:28

year ago and they are killing it.

Alok Gandhi: 01:30:30

Yeah.

Vit Muller: 01:30:31

So there are certain people who are not nerd.

Vit Muller: 01:30:33

I wish I wasn't as nerdy, to be honest.

Vit Muller: 01:30:35

I wish I wasn't as interested in all this stuff and I just saw it for what

Vit Muller: 01:30:39

it is and wouldn't get distracted and just went, just that one vehicle.

Vit Muller: 01:30:42

I would be killing it too.

Vit Muller: 01:30:44

I tell you that, but I'm saying it too, because if you're listening

Vit Muller: 01:30:49

and you can't relate to what Alok is suggesting, it's like, well, yeah, but

Vit Muller: 01:30:53

I kind of like to do these other things.

Vit Muller: 01:30:55

just know this, my things are picking up.

Vit Muller: 01:30:58

I'm doing better, but it just took me, took me longer.

Vit Muller: 01:31:01

So if I could go back in time, I would just try to slap myself and start

Vit Muller: 01:31:06

one thing, start to make more money.

Vit Muller: 01:31:08

Then I can tinker with stuff not the other way around.

Alok Gandhi: 01:31:12

I, if I can just add one more bonus point to that, not only did I talk

Alok Gandhi: 01:31:16

to so many agencies who are starting out, so I have so much insight on this topic.

Alok Gandhi: 01:31:20

it's, it's hard to stick to one thing, but it's also people, for people

Alok Gandhi: 01:31:26

like you and me, right, who like to build stuff, don't try to build it.

Alok Gandhi: 01:31:31

Your main focus should be to sell it.

Alok Gandhi: 01:31:33

First.

Alok Gandhi: 01:31:35

Building is someone else who can do it as well.

Alok Gandhi: 01:31:38

You can hire people to build it and all that.

Alok Gandhi: 01:31:40

You can buy snapshots from people who know, like if, again, not

Alok Gandhi: 01:31:44

everything is good out there, so be careful when you buy, but there's

Alok Gandhi: 01:31:48

help available to build and deliver.

Alok Gandhi: 01:31:50

There's almost no help available to sell it.

Alok Gandhi: 01:31:53

So your attention should be more on selling it than building it.

Alok Gandhi: 01:31:57

that is one big tip.

Alok Gandhi: 01:31:58

'cause I struggled with it.

Alok Gandhi: 01:31:59

I still struggle with it.

Alok Gandhi: 01:32:00

Again, like I said, when na by nature I'm an introvert, I, I

Alok Gandhi: 01:32:04

hate to be put myself out there.

Alok Gandhi: 01:32:05

So, this is a real struggle for newbies.

Alok Gandhi: 01:32:08

and the, the example which you said someone who's crushed it, who's very

Alok Gandhi: 01:32:12

recent is because they only focused on selling more than playing with the tools.

Alok Gandhi: 01:32:17

That is one of the biggest reason they did.

Alok Gandhi: 01:32:19

so figure your channel, figure out your channel.

Alok Gandhi: 01:32:21

If it's content, figure out the content game and then just keep doing that.

Alok Gandhi: 01:32:25

If it's, outreach called outreach or whatever ways you want to approach

Alok Gandhi: 01:32:28

this, just focus and do that.

Alok Gandhi: 01:32:31

Don't play with the tools.

Alok Gandhi: 01:32:32

Don't build, keep building it.

Alok Gandhi: 01:32:34

Yeah, that's, that's what I recommend as well.

Alok Gandhi: 01:32:36

Big time.

Vit Muller: 01:32:37

yep.

Vit Muller: 01:32:38

I love it.

Vit Muller: 01:32:39

Awesome.

Vit Muller: 01:32:40

Alright, well now is the time to wrap up and give you a minute to share

Vit Muller: 01:32:45

something important that you'd like the listeners to walk away with.

Vit Muller: 01:32:49

Like what would be your advice for listeners of this podcast to walk

Vit Muller: 01:32:52

away with after listening today?

Vit Muller: 01:32:54

What's your, like an ending message kind of thing?

Alok Gandhi: 01:32:57

Man, there's, the world is changing, honestly, the world as we know.

Alok Gandhi: 01:33:01

I mean, I, I'm, I'm not in high level world, but I'm into other

Alok Gandhi: 01:33:05

different things more now.

Alok Gandhi: 01:33:07

'cause high level, we all know, I, especially, I know exactly what the

Alok Gandhi: 01:33:11

high level is and everything, but I'm more so into other communities, more

Alok Gandhi: 01:33:15

so into SaaS and software related communities and trying to understand

Alok Gandhi: 01:33:18

where those people are going.

Alok Gandhi: 01:33:20

coming out of marketing, but entering the real business world,

Alok Gandhi: 01:33:24

the world as we know it is changing.

Alok Gandhi: 01:33:27

And the biggest impact we all know is ai.

Alok Gandhi: 01:33:29

Right?

Alok Gandhi: 01:33:30

don't, and I'm, this is me again, man.

Alok Gandhi: 01:33:34

Straightforward, vulnerable conversations with you.

Alok Gandhi: 01:33:36

I have two kids.

Alok Gandhi: 01:33:37

You also have kids, right?

Alok Gandhi: 01:33:38

I, I dunno if it's one or two, but for people who have kids, when you have

Alok Gandhi: 01:33:42

a kid, you start thinking anything and everything about your kid, how

Alok Gandhi: 01:33:46

I can do whatever I do today, how is that going to impact their life?

Alok Gandhi: 01:33:51

So when I say the world as we know is changing, that means people like

Alok Gandhi: 01:33:55

us who understand this technology and all that stuff, we are the people

Alok Gandhi: 01:33:58

who are changing this bloody world.

Alok Gandhi: 01:34:00

So it's a huge responsibility in our hands.

Alok Gandhi: 01:34:03

So one feature in high level, which is voice ai, would be the reason

Alok Gandhi: 01:34:08

you would, you would take away hundreds of receptionist jobs.

Alok Gandhi: 01:34:12

You as an agency would be the reason someone would lose a job.

Alok Gandhi: 01:34:17

That's a huge responsibility, right?

Alok Gandhi: 01:34:19

That someone could be your spouse, could be your cousins, your

Alok Gandhi: 01:34:22

sister, brother, whatever, right?

Alok Gandhi: 01:34:25

So that means you have a huge responsibility in your hand.

Alok Gandhi: 01:34:27

Use it very wisely.

Alok Gandhi: 01:34:29

And that saying, famous saying from Spider-Man, right, with great

Alok Gandhi: 01:34:32

power comes great responsibility.

Alok Gandhi: 01:34:34

That is exactly what we have right now.

Alok Gandhi: 01:34:36

We have all these tools.

Alok Gandhi: 01:34:38

We are the one who are promoting these tools big time.

Alok Gandhi: 01:34:42

And we are the one who is helping these tools be implemented and

Alok Gandhi: 01:34:45

more people start to use it.

Alok Gandhi: 01:34:46

This will become a real thing.

Alok Gandhi: 01:34:48

It is a real thing, but it will become more.

Alok Gandhi: 01:34:50

It's just like iPhone and back in 2008, few people were

Alok Gandhi: 01:34:53

using it, few million people.

Alok Gandhi: 01:34:54

Now everyone uses an iPhone Majority.

Alok Gandhi: 01:34:57

I mean, just an example, Samsung people, sorry, but it's an example.

Alok Gandhi: 01:35:01

but it's a huge responsibility that we have in our hands.

Alok Gandhi: 01:35:04

So make sure we use it wisely and make sure we take correct decisions.

Alok Gandhi: 01:35:09

'cause it is impacting everyone.

Alok Gandhi: 01:35:11

So, dude, this is, this keeps me awake so many times that what

Alok Gandhi: 01:35:15

we have at our hand is unreal.

Alok Gandhi: 01:35:17

Unreal.

Vit Muller: 01:35:18

unreal.

Vit Muller: 01:35:18

Yeah.

Vit Muller: 01:35:18

I don't know where the future's going.

Vit Muller: 01:35:20

I just read an article today, Donald Trump and all the top execs from the

Vit Muller: 01:35:24

Silicon Valley are in UK meeting, the King and talking about how much billion,

Vit Muller: 01:35:30

how many billions of dollars US is going to invest to UK to help them

Vit Muller: 01:35:35

become a leading, country in the ai.

Vit Muller: 01:35:38

So there is a lot of investments being thrown, a lot of money being

Vit Muller: 01:35:41

thrown into the AI in general.

Vit Muller: 01:35:43

And

Alok Gandhi: 01:35:44

Yeah.

Vit Muller: 01:35:45

yeah, I don't know where we're going, but yeah.

Alok Gandhi: 01:35:47

Like Saudi, Saudi Arabia, UAE.

Alok Gandhi: 01:35:49

Those countries are investing crazy amount of money into ai.

Alok Gandhi: 01:35:53

'cause guess what?

Alok Gandhi: 01:35:54

They all know their fuel is limited there.

Alok Gandhi: 01:35:57

And we all know for ai, the currency is energy.

Vit Muller: 01:36:01

Mm-hmm.

Alok Gandhi: 01:36:01

Like people who have more energy to be created and more the

Alok Gandhi: 01:36:05

centers, which runs the ai, I don't even know the technical terms, but

Alok Gandhi: 01:36:09

there's something which runs ai, right?

Alok Gandhi: 01:36:11

You need place to put the servers so that all the compute

Alok Gandhi: 01:36:14

happens and all that stuff.

Alok Gandhi: 01:36:16

that requires energy.

Alok Gandhi: 01:36:17

So people who have the most amount of energy is going to win the AI race.

Alok Gandhi: 01:36:22

So there's, there's so much, like this is, this is not a small thing.

Alok Gandhi: 01:36:26

This is a huge geopolitical feature, which is coming a tool which is coming.

Alok Gandhi: 01:36:32

Like, it's, it's gonna change everything that we know of.

Alok Gandhi: 01:36:35

Again, this could be literally a new episode on this.

Alok Gandhi: 01:36:38

It's so deep that people have no idea.

Vit Muller: 01:36:40

it's a new era of our civilization.

Vit Muller: 01:36:44

Like

Alok Gandhi: 01:36:45

exactly that.

Alok Gandhi: 01:36:47

Yeah.

Vit Muller: 01:36:48

So hopefully, you guys can sleep at night and

Vit Muller: 01:36:50

don't have any nightmares.

Alok Gandhi: 01:36:51

Yeah.

Alok Gandhi: 01:36:51

I'm sorry to, I'm sorry to leave you with this thought.

Alok Gandhi: 01:36:54

You asked for the last parting words, but I, I'm, I'm creating a open

Alok Gandhi: 01:36:58

loop in people's head right now.

Alok Gandhi: 01:36:59

Like, oh shit, what did I say?

Alok Gandhi: 01:37:01

But this is a real thing.

Alok Gandhi: 01:37:02

be very real to what you're doing.

Alok Gandhi: 01:37:04

'cause it's gonna have a real impact on someone's life.

Alok Gandhi: 01:37:06

It could be your own life, right?

Alok Gandhi: 01:37:09

So do things wisely.

Vit Muller: 01:37:12

That's it mate.

Alok Gandhi: 01:37:13

And if you, if you do it with a good intention, it's gonna be good.

Alok Gandhi: 01:37:17

That's why I said, Hey, be good to people.

Alok Gandhi: 01:37:19

If you are that person, you will always do good to people.

Alok Gandhi: 01:37:22

Doesn't matter what you do.

Alok Gandhi: 01:37:24

So, sorry to cut you off, but yeah, that's why I mentioned

Alok Gandhi: 01:37:26

like, hey, be good to people.

Alok Gandhi: 01:37:27

'cause now that we have all these things in our hand, it's important

Alok Gandhi: 01:37:31

that we, we be good to people.

Alok Gandhi: 01:37:33

Otherwise the machine's gonna take over, man.

Vit Muller: 01:37:36

Be I was gonna say be good to people and hopefully

Vit Muller: 01:37:38

AI is gonna be good to us.

Alok Gandhi: 01:37:40

Exactly.

Alok Gandhi: 01:37:41

That.

Vit Muller: 01:37:42

Awesome.

Vit Muller: 01:37:43

Ah, look mate, thank you so much for being on.

Vit Muller: 01:37:44

I appreciate you sharing your wisdom, sharing the insights, but, review

Vit Muller: 01:37:48

genius and everything that you do.

Vit Muller: 01:37:50

yeah.

Vit Muller: 01:37:51

Thank you so much.

Alok Gandhi: 01:37:52

Likewise, man.

Alok Gandhi: 01:37:52

good to be on your podcast, man.

Alok Gandhi: 01:37:54

I mean, like I said, I don't do much of this, so it, it's putting

Alok Gandhi: 01:37:58

me out of my comfort zone, but yeah, it's good to catch up.

Alok Gandhi: 01:38:00

So, yeah, always good to connect with you, man.

Vit Muller: 01:38:03

Yeah.

Vit Muller: 01:38:04

And one day I am gonna, I'm gonna get you to dug out that

Vit Muller: 01:38:06

interview that Grant Cardone.

Alok Gandhi: 01:38:09

Oh my God, you are opening a new loop.

Alok Gandhi: 01:38:11

People must be thinking, people must be thinking, what is it talking about?

Alok Gandhi: 01:38:14

All right.

Alok Gandhi: 01:38:15

That's, that's what

Vit Muller: 01:38:15

Let's leave it there.

Alok Gandhi: 01:38:16

it there.

Alok Gandhi: 01:38:17

All

Vit Muller: 01:38:17

Awesome guys.

Vit Muller: 01:38:19

Thank you so much for listening to today's episode on the

Vit Muller: 01:38:21

HighLevel Experience Podcast.

Vit Muller: 01:38:22

If you've enjoyed today's episode, then please share it with other fellow

Vit Muller: 01:38:26

agency mates and high levels that you think would also benefit from listening.

Vit Muller: 01:38:29

For show notes, links, some extra tips to help grow your agency or

Vit Muller: 01:38:32

your SaaS of high level, please go to highlevelexperience.com.

Vit Muller: 01:38:36

Thank you and have a great rest of your day, everybody.