Vit Muller: 00:00:04

Hello everybody.

Vit Muller: 00:00:04

Welcome to another episode on the High Level Experience Podcast.

Vit Muller: 00:00:07

Our guest today is one of the most dynamic forces in the high level

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community, a true SaaSpreneur who's not just using the platform, she's

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redefining what's possible with it.

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She's a pioneer in online education with over 280,000 students across 181 countries

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and has built one of the most successful GHL powered SaaS brands in Australia.

Vit Muller: 00:00:28

From being the youngest university director in Australian history to

Vit Muller: 00:00:32

building TekMatix, a high level powered tech company that hit a $15 million

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valuation in its first year, her story is as inspiring as it is instructive.

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What's most intriguing, she's taken the art of online course creation

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and scale it into a global movement, all while riding the wave of higher

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level automation systems and next level digital product delivery.

Vit Muller: 00:00:54

Please welcome, welcome to the show, the one and only Sarah Cordiner.

Sarah Cordiner: 00:01:03

Woo.

Sarah Cordiner: 00:01:04

Crowd goes wild.

Sarah Cordiner: 00:01:06

That was an epic introduction.

Sarah Cordiner: 00:01:08

I like it.

Sarah Cordiner: 00:01:08

Thank you.

Vit Muller: 00:01:09

You are welcome.

Vit Muller: 00:01:10

Great to have you, Sarah.

Sarah Cordiner: 00:01:12

Thank you so much.

Sarah Cordiner: 00:01:13

I just find it's amazing, you know, when we hear introductions like this,

Sarah Cordiner: 00:01:17

I think a lot of people listening are either already there, but many people

Sarah Cordiner: 00:01:20

listening are aspiring to do great things.

Sarah Cordiner: 00:01:23

Let's face it, most of us have the itch to be an entrepreneur because we

Sarah Cordiner: 00:01:25

wanna achieve something epic, right?

Sarah Cordiner: 00:01:27

And I remember the day when I was thinking, who am I to even be

Sarah Cordiner: 00:01:31

heard, to be seen to sell anything?

Sarah Cordiner: 00:01:33

You know, I'm just a normal guy with a bum hole and no idea, but loads of ambition.

Sarah Cordiner: 00:01:38

And when I hear intros like that, I have to actually just take stock

Sarah Cordiner: 00:01:42

and go For the last 20 years I feel like I've been shoveling shit uphill.

Sarah Cordiner: 00:01:46

And then you have a moment where you go.

Sarah Cordiner: 00:01:50

Oh wow.

Sarah Cordiner: 00:01:51

I actually did do a thing and I think when we are in the midst of our business,

Sarah Cordiner: 00:01:56

right, I'm very, I'm sure you know, you know, we talk a lot behind the scenes is

Sarah Cordiner: 00:02:00

every day when we are looking at things at a microscopic level, the to-do list,

Sarah Cordiner: 00:02:04

the stuff that we didn't quite get to do.

Sarah Cordiner: 00:02:06

So it's rolled over from last week, last month, last quarter.

Sarah Cordiner: 00:02:10

We often focus on the things we haven't yet achieved.

Sarah Cordiner: 00:02:12

We haven't yet done the stuff that we haven't yet got to the goal

Sarah Cordiner: 00:02:15

that we haven't yet reached, and it can feel really tiring when we are

Sarah Cordiner: 00:02:20

focusing on our business and on our goals at that microscopic level.

Sarah Cordiner: 00:02:25

I just wanna thank you and ask everyone else listening right now to just take

Sarah Cordiner: 00:02:28

a moment actually, and a big deep breath and look back at the last year.

Sarah Cordiner: 00:02:34

Two years, however long you've been going or thinking about this, and

Sarah Cordiner: 00:02:38

maybe just take a moment to go.

Sarah Cordiner: 00:02:40

What have you achieved?

Sarah Cordiner: 00:02:42

What things have you ticked off your list?

Sarah Cordiner: 00:02:44

What things have you done that weren't done a year ago or even a week ago?

Sarah Cordiner: 00:02:49

Because I think sometimes we can give ourselves enough credit for how hard

Sarah Cordiner: 00:02:55

we are working and that that work actually is creating results or progress

Sarah Cordiner: 00:03:01

in some way that us entrepreneurs are not always great at acknowledging.

Sarah Cordiner: 00:03:05

So let's all give ourselves a little pat on the back, first of all, for what

Sarah Cordiner: 00:03:10

we've done and where we've come from.

Vit Muller: 00:03:13

absolutely.

Vit Muller: 00:03:14

You've gotta stop sometimes and get off the hamster wheel and look at the wheel.

Vit Muller: 00:03:16

How far it spun

Sarah Cordiner: 00:03:18

I know.

Sarah Cordiner: 00:03:18

I love it.

Sarah Cordiner: 00:03:19

Well, this is really cool to catch up because we have been threatening to do

Sarah Cordiner: 00:03:22

this podcast for what, nearly two years.

Vit Muller: 00:03:25

since, since we, we met in Dallas and after Dallas when I

Vit Muller: 00:03:30

launched this thing with Andrew, you know, it was within that first week

Vit Muller: 00:03:33

after Dallas that I think it was Andrew who sent out messages to everybody.

Vit Muller: 00:03:37

So, yeah, it's been a long time coming.

Sarah Cordiner: 00:03:39

It is so good.

Sarah Cordiner: 00:03:40

And this is another thing I think that about the community, about

Sarah Cordiner: 00:03:43

having something in common, right?

Sarah Cordiner: 00:03:45

We would never have become friends if we hadn't had the software

Sarah Cordiner: 00:03:48

in common that we both run our very different businesses from.

Sarah Cordiner: 00:03:50

And the friendships that you make are, you know, lifelong for a start.

Sarah Cordiner: 00:03:55

The people in this space are the only people that are ever gonna get you

Sarah Cordiner: 00:03:59

the crazy journey that you're on.

Sarah Cordiner: 00:04:01

And the only people that are gonna understand what you're even talking about.

Sarah Cordiner: 00:04:04

but you know, not only are we learning from each other, we have that everyday

Sarah Cordiner: 00:04:08

support with one another, right?

Sarah Cordiner: 00:04:09

We have that mental support as well as the tips and the tricks that we're all picking

Sarah Cordiner: 00:04:15

up that we're only gonna be able to improve or move forward from if we, if we

Sarah Cordiner: 00:04:19

make these friendships by coming to these events and networking with each other.

Sarah Cordiner: 00:04:22

So, I'm so glad that you are one of those people I've made friends with that.

Sarah Cordiner: 00:04:24

It's awesome to finally be here.

Vit Muller: 00:04:27

Yeah.

Vit Muller: 00:04:27

Thank you, Sarah.

Vit Muller: 00:04:28

I appreciate it.

Vit Muller: 00:04:28

It's been great meeting you as well.

Vit Muller: 00:04:31

Hey, you know, the other thing is also what I enjoy about this community of

Vit Muller: 00:04:34

high level, my experience being that I've haven't, like, like I've not,

Vit Muller: 00:04:39

honestly, I've not experienced the competitiveness yet, like friendly

Vit Muller: 00:04:44

competitiveness yet, but not like, you know, somebody getting like really

Vit Muller: 00:04:47

like, eh, no, don't, don't like.

Vit Muller: 00:04:51

I don't wanna share anything with you 'cause that's proprietary.

Vit Muller: 00:04:53

You know, like people are very open.

Vit Muller: 00:04:55

Have you noticed.

Sarah Cordiner: 00:04:57

Yeah, definitely.

Sarah Cordiner: 00:04:57

I think, I think every community, in every space, in every industry is always

Sarah Cordiner: 00:05:02

gonna have the majority good guys.

Sarah Cordiner: 00:05:04

You know, I've been in business for 20 years now.

Sarah Cordiner: 00:05:06

I know I only look 21, stop it.

Sarah Cordiner: 00:05:08

But, but I, you know, there's also always gonna be the very few that don't play

Sarah Cordiner: 00:05:13

fair, that don't play ethically that are there to try to win by taking others down.

Sarah Cordiner: 00:05:18

Like that's, that's true in every single community and industry that exists.

Sarah Cordiner: 00:05:22

Right.

Sarah Cordiner: 00:05:22

But yes, I absolutely love the fact that, particularly in this

Sarah Cordiner: 00:05:26

field, tech SaaS especially, is an extremely brutal business, right?

Sarah Cordiner: 00:05:33

It's, there is, there's very little forgiveness in it.

Sarah Cordiner: 00:05:35

It's very hard work.

Sarah Cordiner: 00:05:36

It's a 24 hour a day business that never sleeps and there are.

Sarah Cordiner: 00:05:41

Thankfully in this community, a huge amount of people that,

Sarah Cordiner: 00:05:44

because they understand that are so supportive of each other.

Sarah Cordiner: 00:05:49

And yeah, I, I'm in so many group chats of people that have got all of their various

Sarah Cordiner: 00:05:53

kinds of businesses built on top of this platform that I genuinely don't think

Sarah Cordiner: 00:05:57

I could get through some days without.

Sarah Cordiner: 00:05:58

So even if it's just to go,

Sarah Cordiner: 00:06:01

anyone else, talk me off the ledge of shutting this down and pulling the plug

Sarah Cordiner: 00:06:05

out, because some days I like that.

Sarah Cordiner: 00:06:07

Right?

Sarah Cordiner: 00:06:08

So thank goodness for a community.

Vit Muller: 00:06:10

Yeah.

Vit Muller: 00:06:10

Yeah.

Vit Muller: 00:06:11

It's, it's awesome community and what we've got, it's,

Vit Muller: 00:06:13

it's, yeah, it's incredible.

Vit Muller: 00:06:14

And I'm five years into it, myself, and I'm still like, it's, there's not a day

Vit Muller: 00:06:20

that I don't get like, what's the word?

Vit Muller: 00:06:23

Impressed how far we keep going, you know, how far the platform

Vit Muller: 00:06:28

keeps getting, like I remember the, the comm the community too, right?

Vit Muller: 00:06:32

The community where, when I started was, was, I remember 12,000, 12,000 members,

Vit Muller: 00:06:39

and now we're 103 hundred and 4,000.

Vit Muller: 00:06:42

Everything, just like, it's been amazing.

Vit Muller: 00:06:44

Yeah.

Vit Muller: 00:06:44

But high level aside, you've not always been a high leveler.

Vit Muller: 00:06:49

You, you, you've had an interesting journey overall.

Vit Muller: 00:06:52

So, and I think my interest doesn't give it enough justice.

Vit Muller: 00:06:55

So can you maybe just tell us about, you know.

Vit Muller: 00:07:00

Tell us your life story.

Vit Muller: 00:07:01

No, no.

Vit Muller: 00:07:02

Like how, how did you, how did you get into the educational space?

Vit Muller: 00:07:05

How did you become the first Australian?

Vit Muller: 00:07:08

you know, was it, was it, a leader role, leadership role in, in a university?

Vit Muller: 00:07:12

How did you get to all that?

Vit Muller: 00:07:13

I.

Sarah Cordiner: 00:07:14

Well, yeah, interesting.

Sarah Cordiner: 00:07:15

I, I actually born from Gypsy Heritage, which actually by heritage,

Sarah Cordiner: 00:07:20

traditionally women don't get a job.

Sarah Cordiner: 00:07:22

They don't go to school.

Sarah Cordiner: 00:07:23

so I'm the gypsy girl that not only did get an education, I ended

Sarah Cordiner: 00:07:26

up moving abroad and becoming the youngest university director.

Sarah Cordiner: 00:07:31

In Australian history.

Sarah Cordiner: 00:07:32

So, go figure.

Sarah Cordiner: 00:07:33

I think we want to just acknowledge here that you can come from anywhere

Sarah Cordiner: 00:07:37

regardless of what your starting point is.

Sarah Cordiner: 00:07:39

You can absolutely.

Sarah Cordiner: 00:07:41

With willpower, effort, and work, get anywhere you want.

Sarah Cordiner: 00:07:44

And, you know, I'm testament to that basically.

Sarah Cordiner: 00:07:47

it's not a case of just being in the right place at the right time.

Sarah Cordiner: 00:07:50

It's, it is a case of doing the right work in the right way, in the right order.

Sarah Cordiner: 00:07:53

so yeah, I basically was, in school I didn't like it massively, like most

Sarah Cordiner: 00:07:59

teenagers, had a particularly crap day at school one day where my history teacher.

Sarah Cordiner: 00:08:04

Threw me out of class for asking what I thought was a pretty good question,

Sarah Cordiner: 00:08:07

although it probably had teenage undertones of, you know, sarcasm in it.

Sarah Cordiner: 00:08:11

However, I got thrown outta this classroom and I thought, I'm never

Sarah Cordiner: 00:08:13

going back into a classroom ever again.

Sarah Cordiner: 00:08:15

School sucks.

Sarah Cordiner: 00:08:16

I can't wait to get out.

Sarah Cordiner: 00:08:17

You know, it was just so dictatorial.

Sarah Cordiner: 00:08:19

I think I had about three suspensions in my school life and it was because

Sarah Cordiner: 00:08:23

I had the wrong color hairband.

Sarah Cordiner: 00:08:25

I did go to a very, very strict all girls Catholic school, so,

Sarah Cordiner: 00:08:29

you know, unfortunately I don't even have really good stories

Sarah Cordiner: 00:08:31

of being a rebel to go with it.

Sarah Cordiner: 00:08:32

But, I went backpacking around the world the second that school gate

Sarah Cordiner: 00:08:35

opened school there for a summer.

Sarah Cordiner: 00:08:38

I was like, I'm off backpacking.

Sarah Cordiner: 00:08:40

And I actually found myself, traveling around the world and ended up

Sarah Cordiner: 00:08:43

kind of doing teaching in schools.

Sarah Cordiner: 00:08:45

And it was in these experiences where I realized.

Sarah Cordiner: 00:08:50

The education was a lot more than just memorizing the chemical

Sarah Cordiner: 00:08:54

equation of photosynthesis.

Sarah Cordiner: 00:08:55

I realized in sharing who I am, my culture, my background, my experiences,

Sarah Cordiner: 00:09:01

the things that I was teaching in these classrooms, which are not based on a

Sarah Cordiner: 00:09:05

traditional educational curriculum, that you can change people's lives

Sarah Cordiner: 00:09:10

and open up people's eyes and change people's perspectives and help

Sarah Cordiner: 00:09:13

people see and understand themselves and the world that they live in,

Sarah Cordiner: 00:09:16

in ways that the curriculum in our traditional schooling system cannot.

Sarah Cordiner: 00:09:21

I understood that we could change people's lives.

Sarah Cordiner: 00:09:26

Not in the way that our traditional education system was allowing, and I

Sarah Cordiner: 00:09:30

kind of fell in love with this new way of understanding and seeing education.

Sarah Cordiner: 00:09:35

So I did my backpacking trip around the world, taught in all of these

Sarah Cordiner: 00:09:38

different schools, and went and did a degree in adult education, did my

Sarah Cordiner: 00:09:42

postgraduate degree in teacher training, curriculum design and development.

Sarah Cordiner: 00:09:45

Started my career, as a 19-year-old Blondie teaching in an all male

Sarah Cordiner: 00:09:49

category B prison in the uk.

Sarah Cordiner: 00:09:51

That's a whole other story.

Sarah Cordiner: 00:09:54

and yeah, I started my education business as well as, became a training

Sarah Cordiner: 00:09:58

manager for the UK government and had both of them running at the same time.

Sarah Cordiner: 00:10:02

Hired my university lecturer as my first employee because I got promoted

Sarah Cordiner: 00:10:06

in my training management job as well.

Sarah Cordiner: 00:10:08

And basically my passion for education and curriculum design

Sarah Cordiner: 00:10:12

just continued to grow from there.

Sarah Cordiner: 00:10:14

So fast forward 20 years, I've moved my business, into three different countries.

Sarah Cordiner: 00:10:18

Literally physically moved to those different countries and as part of the

Sarah Cordiner: 00:10:23

development of going through curriculum design in its most traditional form

Sarah Cordiner: 00:10:27

20 years ago, then e-Learning came along and obviously every single

Sarah Cordiner: 00:10:32

business training provider, university.

Sarah Cordiner: 00:10:35

Company corporate needed to implement e-learning in their businesses for

Sarah Cordiner: 00:10:39

their staff, training, their, you know, inductions and all kinds of other reasons.

Sarah Cordiner: 00:10:43

So, I actually built my business very much on the basis of doing curriculum

Sarah Cordiner: 00:10:47

design, providing training, professional development training, but also importantly

Sarah Cordiner: 00:10:52

in where I've now moved from e-learning.

Sarah Cordiner: 00:10:54

So I had to learn back then these massive, clunky university training provider

Sarah Cordiner: 00:11:00

learning management systems, which were very expensive, very cumbersome, needed

Sarah Cordiner: 00:11:05

a freaking generator to make them run.

Sarah Cordiner: 00:11:07

You know, moths flew out of all of the doors when you clicked

Sarah Cordiner: 00:11:10

on any button with that little thing going round around round.

Sarah Cordiner: 00:11:13

But I had to learn all of these learning management systems for all

Sarah Cordiner: 00:11:15

of these different, training companies and universities that I was doing

Sarah Cordiner: 00:11:19

online learning development work for.

Sarah Cordiner: 00:11:21

And over the years, basically, I had people in the public start

Sarah Cordiner: 00:11:26

coming to me and saying, you know, I know that you do all this online

Sarah Cordiner: 00:11:30

learning development for these big companies and these big universities.

Sarah Cordiner: 00:11:34

How can I do that as an individual?

Sarah Cordiner: 00:11:36

And I thought, well, how can you do that as an individual?

Sarah Cordiner: 00:11:38

Because, you know, curriculum development's expensive.

Sarah Cordiner: 00:11:42

And a lot of my clients were paying me enormous amounts of money to

Sarah Cordiner: 00:11:44

provide these services for them.

Sarah Cordiner: 00:11:46

But, I realized that actually anyone with a camera and a microphone

Sarah Cordiner: 00:11:52

and a little bit of lighting and some passion could basically teach

Sarah Cordiner: 00:11:55

whatever they were teaching in a classroom to the world via webcam.

Sarah Cordiner: 00:12:00

And I very quickly started to learn the very few platforms that 15

Sarah Cordiner: 00:12:07

years ago were available for the public to use at a public price tag.

Sarah Cordiner: 00:12:12

So yeah, along came platforms like Udemy marketplaces started coming along and

Sarah Cordiner: 00:12:18

it became a. Yeah, I think if it came along and it became a lot easier for the

Sarah Cordiner: 00:12:21

everyday person to start commercializing their knowledge and their expertise.

Sarah Cordiner: 00:12:25

So I was in this perfect position being a qualified teacher trainer,

Sarah Cordiner: 00:12:29

a qualified curriculum developer, and in those early days to basically

Sarah Cordiner: 00:12:33

take over the early market.

Sarah Cordiner: 00:12:35

and I dare say that the majority of the people out there are

Sarah Cordiner: 00:12:38

teaching course creation.

Sarah Cordiner: 00:12:39

Were once my students, so, sorry, not sorry.

Sarah Cordiner: 00:12:43

There we, and there we go.

Sarah Cordiner: 00:12:43

So I basically, as, as we moved into this public market, people then had

Sarah Cordiner: 00:12:47

to learn how to market their courses.

Sarah Cordiner: 00:12:49

They had to learn email marketing, they had to learn how to create

Sarah Cordiner: 00:12:52

funnels and web pages and automations.

Sarah Cordiner: 00:12:54

So I became obsessed with learning all of these tools as they were coming along.

Sarah Cordiner: 00:12:58

And yeah, once upon a time, then along Covid, I had by that point

Sarah Cordiner: 00:13:04

spent at least 10 years setting people up on every platform.

Sarah Cordiner: 00:13:07

You can imagine the think you fix the Kajabi's, the active

Sarah Cordiner: 00:13:10

campaigns, the Learn Worlds.

Sarah Cordiner: 00:13:11

I

Vit Muller: 00:13:11

That gets messy.

Sarah Cordiner: 00:13:13

Yeah, I was an affiliate partner with almost all of them.

Sarah Cordiner: 00:13:15

I'd made most of them millions of dollars collectively, sending people to all of

Sarah Cordiner: 00:13:20

these different platforms, and Covid happened and all of these platforms

Sarah Cordiner: 00:13:24

that I had helped bring thousands of people to basically doubled and then

Sarah Cordiner: 00:13:29

tripled their pricing on everyone.

Sarah Cordiner: 00:13:31

Right?

Sarah Cordiner: 00:13:31

When everyone was facing economic catastrophe, one of my students said,

Sarah Cordiner: 00:13:37

Sarah, I can't run my business anymore.

Sarah Cordiner: 00:13:39

And I'm thinking, ditto.

Sarah Cordiner: 00:13:41

The harder I work, the more I grow my business, the more customers

Sarah Cordiner: 00:13:44

I bring in, the more products I create, the more contacts on my

Sarah Cordiner: 00:13:47

list, the more I'm getting fine by having increasing fees and charges.

Sarah Cordiner: 00:13:52

And one of my students said, Sarah, if you made your own platform, we'd move to it.

Sarah Cordiner: 00:13:56

And they all said, me too.

Sarah Cordiner: 00:13:57

Me three, me four.

Sarah Cordiner: 00:13:59

So I said, hold my beer.

Sarah Cordiner: 00:14:01

Six weeks later, Techman was born having discovered that there was an amazing

Sarah Cordiner: 00:14:05

platform that I could basically build my empire on top of, customize, add in

Sarah Cordiner: 00:14:10

my own APIs, add in all of my background experience in my field, course creation,

Sarah Cordiner: 00:14:15

and create templates and pre-made workflows for my particular audience.

Sarah Cordiner: 00:14:21

And boom, this thing here where I had a goal of 50 people to sign up in

Sarah Cordiner: 00:14:26

the next 90 days, I chucked it out to my list who were all hurting because

Sarah Cordiner: 00:14:30

of all of these price increases.

Sarah Cordiner: 00:14:32

And I had 754 people put their name down in the first 12 hours, and then began the

Sarah Cordiner: 00:14:39

journey of entrepreneurship basically.

Sarah Cordiner: 00:14:41

And, yeah, haven't looked back.

Sarah Cordiner: 00:14:43

Still have some PTSD, but pretty glad I did it.

Vit Muller: 00:14:46

Yeah.

Vit Muller: 00:14:47

Okay, so let's talk about that.

Vit Muller: 00:14:49

This is nuts, right?

Vit Muller: 00:14:51

Most of us high levelers, we have an aspiration to hit the gold

Vit Muller: 00:14:54

award, which is a hundred and, you know, and then to slowly get

Vit Muller: 00:14:57

up to the next, next rank, right?

Vit Muller: 00:15:00

I'm an OCD and I'm very much of a perfectionist.

Vit Muller: 00:15:03

So the idea of having 700 signups just actually scares me because it would

Vit Muller: 00:15:10

just, like, that would be, somebody told, told me once I used to work for

Vit Muller: 00:15:14

somebody in another agency and they told me, yeah mate, just embrace the chaos.

Vit Muller: 00:15:18

I'm like, that's

Sarah Cordiner: 00:15:19

it was an absolute shit show it.

Sarah Cordiner: 00:15:23

I never, in my wildest dreams

Vit Muller: 00:15:26

because the customer, customer care cannot be good.

Sarah Cordiner: 00:15:29

no, it was a disaster.

Sarah Cordiner: 00:15:30

So, you know, I genuinely thought, you know, it was gonna take me 90 days,

Sarah Cordiner: 00:15:34

three months to get this goal, this dream goal of 50 people pulled over.

Sarah Cordiner: 00:15:38

So.

Sarah Cordiner: 00:15:39

When we sort of just announced it, which by the way was me and my fluffy

Sarah Cordiner: 00:15:43

socks in my spare room going, you know, the thing is now open, hoping that

Sarah Cordiner: 00:15:47

one person might be like, oh, come in.

Sarah Cordiner: 00:15:50

I had no training videos for my customers.

Sarah Cordiner: 00:15:55

We had no formalized onboarding system.

Sarah Cordiner: 00:15:58

We had

Vit Muller: 00:15:59

and how well did you know?

Vit Muller: 00:16:00

High level at that point anyway.

Sarah Cordiner: 00:16:02

you know, not very well enough to work my

Sarah Cordiner: 00:16:06

own way around the platform.

Sarah Cordiner: 00:16:07

'cause I'd been madly, I'd been migrating all of my stuff over.

Sarah Cordiner: 00:16:11

So I kind of had the basics in place, but certainly not to the level that we

Sarah Cordiner: 00:16:16

needed to be at to to reach that stage.

Sarah Cordiner: 00:16:18

The only saving grace for me is the fact that these people that signed on

Sarah Cordiner: 00:16:22

were already existing customers of mine and many of them had been for years.

Sarah Cordiner: 00:16:27

So thank

Vit Muller: 00:16:28

They had respect for you already.

Vit Muller: 00:16:30

Okay.

Sarah Cordiner: 00:16:31

They, this allowed a lot of forgiveness from that audience

Sarah Cordiner: 00:16:34

of the fact that it was a complete disaster and we had to kind of just

Sarah Cordiner: 00:16:38

put the, we had to lock the doors down and say, whoa, really sorry.

Sarah Cordiner: 00:16:41

Can't take anyone else in for the time being.

Sarah Cordiner: 00:16:44

And we did, I have to say, lose a handful of people in that process

Sarah Cordiner: 00:16:47

because it just wasn't streamlined.

Sarah Cordiner: 00:16:49

So I do not recommend going open doors like that.

Sarah Cordiner: 00:16:53

And then again, we didn't expect that to happen either.

Sarah Cordiner: 00:16:56

We certainly wouldn't have put it out there like that in that way

Sarah Cordiner: 00:16:59

if we'd expected so many people to turn up evicting of my own success.

Sarah Cordiner: 00:17:03

I guess it is nice to see however, that three years later a lot

Sarah Cordiner: 00:17:07

of those people, you know, have been sitting back and watching.

Sarah Cordiner: 00:17:09

They've seen all the improvements that have been made.

Sarah Cordiner: 00:17:11

You know, we continuously evolve every single day and a lot of them now are

Sarah Cordiner: 00:17:14

coming back and obviously now having a much more beautiful experience.

Sarah Cordiner: 00:17:19

but yes, I would definitely recommend that, you know.

Sarah Cordiner: 00:17:22

Expect or hope that this could be really successful for you.

Sarah Cordiner: 00:17:26

And yes, do not get caught up in perfectionism.

Sarah Cordiner: 00:17:30

I see a lot of people fail because they wait too long, because

Sarah Cordiner: 00:17:35

they take it too slow, because they want it to be too perfect.

Sarah Cordiner: 00:17:38

The truth is, when it comes to anything, you are not gonna know

Sarah Cordiner: 00:17:41

what's gonna happen until it happens.

Sarah Cordiner: 00:17:43

And the only way to figure it out is to open the door and start running.

Sarah Cordiner: 00:17:46

But I do wish that maybe I had taken, perhaps another couple of days to get

Sarah Cordiner: 00:17:53

that onboarding process absolutely nailed and to at least have just taken

Sarah Cordiner: 00:17:58

on a limitation of maybe 10 people to just walk through the process.

Sarah Cordiner: 00:18:04

Yeah, see where the holes are, see where my own lack of knowledge was before we

Sarah Cordiner: 00:18:09

then, you know, really let the dam open.

Vit Muller: 00:18:12

Because like the moment you get that many people, they all need help.

Vit Muller: 00:18:16

Right?

Vit Muller: 00:18:17

And so what do you like?

Vit Muller: 00:18:18

We know that what's scalable is to build a snapshot.

Vit Muller: 00:18:21

So that would be actually the thing that you'd wanna roll out.

Vit Muller: 00:18:23

But then.

Sarah Cordiner: 00:18:23

Mm-hmm.

Vit Muller: 00:18:24

If you do it rushed and then you've, you leave something out in a

Vit Muller: 00:18:28

snapshot or forget to dial something in, in a snapshot, and now you roll it out to

Vit Muller: 00:18:32

a hundred subaccounts, 700 subaccounts, you've scaled 700 problems, and now you've

Vit Muller: 00:18:37

gotta go into every single subaccount if you've already started customizing it.

Vit Muller: 00:18:41

yeah.

Vit Muller: 00:18:41

I mean,

Sarah Cordiner: 00:18:42

Oh yeah, you're, you're bringing up my old traumas here, Vic.

Sarah Cordiner: 00:18:47

Absolutely.

Sarah Cordiner: 00:18:48

Yeah.

Sarah Cordiner: 00:18:48

So that, that was fun.

Sarah Cordiner: 00:18:49

Definitely.

Sarah Cordiner: 00:18:50

Tip one, get your onboarding process clear and, and again, for us, one of

Sarah Cordiner: 00:18:54

the things that, the mistakes that I made was actually, it was actually my.

Sarah Cordiner: 00:18:57

Variance that caused the problem because there was almost an, I

Sarah Cordiner: 00:19:01

wouldn't say arrogance, but a degree of, I know what I'm doing.

Sarah Cordiner: 00:19:04

I've been in tech for 10 years, so, you know, tech wasn't new to me.

Sarah Cordiner: 00:19:09

So I thought, you know, I understand the basic functionality of the platform.

Sarah Cordiner: 00:19:13

I've gone in and migrated most of my business over from all

Sarah Cordiner: 00:19:15

the other platforms I was using.

Sarah Cordiner: 00:19:17

So you know, I'm gonna be all right.

Sarah Cordiner: 00:19:19

I'm gonna figure it out.

Sarah Cordiner: 00:19:20

And actually, the truth is that no matter how well you know, tech, running

Sarah Cordiner: 00:19:24

a SaaS company is completely different.

Sarah Cordiner: 00:19:25

It's a whole of the ballgame.

Sarah Cordiner: 00:19:28

And what I didn't have experience in is that behind the scenes of SaaS

Sarah Cordiner: 00:19:33

configuration, of SaaS systems, of how all of that connects to so many other things

Sarah Cordiner: 00:19:39

that you don't learn until you are in it.

Sarah Cordiner: 00:19:42

And I wish that I had taken on a highly experienced SaaS consultant.

Sarah Cordiner: 00:19:47

From day one to actually help me put those systems in place.

Sarah Cordiner: 00:19:51

Because what I did is I went in going, I think I know what needs to happen.

Sarah Cordiner: 00:19:55

I've got a pretty good idea, and then jumped in and I probably could have saved

Sarah Cordiner: 00:20:00

myself a lot of embarrassment and a lot of, egg on the face and a lot of problems

Sarah Cordiner: 00:20:06

that, like you've just said, then I had to go back and fix 700 plus times.

Sarah Cordiner: 00:20:11

If I had just got someone on board to help me, that could have been avoided.

Vit Muller: 00:20:17

And also if you, if you did it in the phase, so if you had a first

Vit Muller: 00:20:20

initial rollout and said, you know, we've got a beta release for the first 10, you

Vit Muller: 00:20:24

guys help us dial it in, you're gonna get a D discount or 50% or whatever, whatever.

Vit Muller: 00:20:29

you guys are gonna be the, you know, master, what's the, what's the pricing?

Vit Muller: 00:20:31

The grandfathered, you know, grandfathered into it, but you know,

Vit Muller: 00:20:34

you're gonna help us dial it in.

Vit Muller: 00:20:35

And then that might be, and you might do like a really short, intense

Vit Muller: 00:20:38

sprint of like two weeks, right?

Vit Muller: 00:20:40

That should be enough for 10 people.

Vit Muller: 00:20:41

Easy to manage.

Vit Muller: 00:20:42

And then you, then you open the flood gate a little bit more.

Vit Muller: 00:20:44

Okay, now we go 50.

Vit Muller: 00:20:45

Now we go a hundred and everybody gets good experience.

Vit Muller: 00:20:48

'cause you, you're sort of staggering it out.

Vit Muller: 00:20:50

Yeah.

Vit Muller: 00:20:51

let's talk about SaaS configuration.

Vit Muller: 00:20:53

Let's, is it okay if I ask you some technical stuff?

Vit Muller: 00:20:57

Are you happy to share some of it?

Vit Muller: 00:20:59

You know, you share whatever you feel you wanna share, right?

Sarah Cordiner: 00:21:01

Let's, let's go with the flow.

Vit Muller: 00:21:04

So SaaS configurated, you, you bring up a good point.

Vit Muller: 00:21:07

Like I, I just spoke to somebody I'm helping, helping out another agency.

Vit Muller: 00:21:10

They, they started in high level and, you know, they have this idea of

Vit Muller: 00:21:13

setting up a SaaS plan and like then, they asked me, Hey, can you review it?

Vit Muller: 00:21:16

And I just logged in and I looked and they already like toggled on,

Vit Muller: 00:21:20

you know, employee ai add, add-on.

Vit Muller: 00:21:22

They toggled on Yex listings, they toggled on ad manager.

Vit Muller: 00:21:26

Okay.

Vit Muller: 00:21:26

Ad manager, 10 bucks, no problem.

Vit Muller: 00:21:29

But the employee ai, it's gonna cost you 97 or 8 87 bucks is what

Vit Muller: 00:21:33

high level is gonna charge you.

Vit Muller: 00:21:35

And you don't really need it because if the customer doesn't have enough

Vit Muller: 00:21:39

volume to justify you, and then you include and you're the one paying

Vit Muller: 00:21:42

every so little things like that.

Vit Muller: 00:21:44

And, and I made him aware.

Vit Muller: 00:21:45

I'm like, oh shit.

Vit Muller: 00:21:46

Yeah, well that's, you know, you could be in the world of shit storm

Vit Muller: 00:21:48

because now you've committed to have to pay for some something that's,

Vit Muller: 00:21:51

you know, every single month.

Vit Muller: 00:21:52

So some of these things, what's your take?

Vit Muller: 00:21:55

Yeah,

Sarah Cordiner: 00:21:56

The, the SaaS configuration side of it is, you

Sarah Cordiner: 00:21:58

know, again, my own experience is what tripped me up here because I,

Sarah Cordiner: 00:22:03

in my head was like, you know, this is basically gonna be the same.

Sarah Cordiner: 00:22:06

And this is, I think some of the ways that some of the marketers and the

Sarah Cordiner: 00:22:09

resellers pitch this is, you know, you just turn it on, you stick your

Sarah Cordiner: 00:22:12

logo on it, you know, you choose your settings and off you go, well,

Sarah Cordiner: 00:22:15

actually that's not entirely the truth.

Sarah Cordiner: 00:22:18

And there are a lot of things behind the scenes there that make this very

Sarah Cordiner: 00:22:22

different to selling digital products or any other kind of online service.

Sarah Cordiner: 00:22:27

One of the things, for instance, that we had to learn the very hard

Sarah Cordiner: 00:22:31

and expensive way is what features you have turned on or turned off.

Sarah Cordiner: 00:22:36

And what features particularly you maybe don't turn on until after

Sarah Cordiner: 00:22:41

a set of prerequisite stages.

Sarah Cordiner: 00:22:43

So as one example of many.

Sarah Cordiner: 00:22:47

For example, in a lot of the SaaS configurations, you have the opportunity

Sarah Cordiner: 00:22:52

to switch something on or off.

Sarah Cordiner: 00:22:53

So when someone signs up, signs in, logs in, they have all

Sarah Cordiner: 00:22:56

of these features available.

Sarah Cordiner: 00:22:57

Now you may think like I did, that's a great idea.

Sarah Cordiner: 00:23:00

Why hold anything back from anybody?

Sarah Cordiner: 00:23:02

We want them all to get straight stuck in, use the platform so

Sarah Cordiner: 00:23:06

that they get stuck as quickly as possible when they stay a subscriber.

Sarah Cordiner: 00:23:09

Right.

Sarah Cordiner: 00:23:10

That makes logical sense.

Sarah Cordiner: 00:23:12

Well, in some cases wrong.

Sarah Cordiner: 00:23:16

Our biggest mistake at the beginning is that we turned on get this.

Sarah Cordiner: 00:23:23

This is not gonna be what you think it is.

Sarah Cordiner: 00:23:25

Contacts.

Sarah Cordiner: 00:23:27

What do you mean, Sarah?

Sarah Cordiner: 00:23:29

We were allowing every single new customer to have full access to adding,

Sarah Cordiner: 00:23:36

uploading contacts and being able to send.

Sarah Cordiner: 00:23:39

Email distribution blasts and SMSs.

Sarah Cordiner: 00:23:43

Well, what happens here when you are the agency owner, for those of you

Sarah Cordiner: 00:23:47

who don't know who are new to this world, when people send emails or any

Sarah Cordiner: 00:23:52

other consumable use ai, send SMSs.

Sarah Cordiner: 00:23:55

If they've connected a phone number and a whole bunch of other things that you can

Sarah Cordiner: 00:23:57

turn on, you as the agency owner first have to pay for that customer's usage.

Sarah Cordiner: 00:24:05

Then you pass on the billing to that customer and hope they pay you back.

Sarah Cordiner: 00:24:10

Right?

Sarah Cordiner: 00:24:10

This is how the model works.

Sarah Cordiner: 00:24:12

You have to pay for everyone's stuff and everyone's use, and then

Sarah Cordiner: 00:24:17

you claim the money back from them.

Sarah Cordiner: 00:24:19

So what will happen was happening to us is we started to get noticed by.

Sarah Cordiner: 00:24:24

Unfortunately, a lot of scammers, a lot of people who sign up to softwares

Sarah Cordiner: 00:24:30

with fake names, fake email addresses, and massive, massive email lists of

Sarah Cordiner: 00:24:38

usually stolen contact databases.

Sarah Cordiner: 00:24:42

Why?

Sarah Cordiner: 00:24:43

So that they can mass spam whatever it is that they're selling, and

Sarah Cordiner: 00:24:48

then they disappear whenever they finally get found out.

Sarah Cordiner: 00:24:51

So here's what happened to us.

Sarah Cordiner: 00:24:53

We had a whole bunch of people signing up to the platform on the

Sarah Cordiner: 00:24:57

free trial I might add, using fake credit card details to get through

Sarah Cordiner: 00:25:03

the signup using a credit card wall.

Sarah Cordiner: 00:25:06

They were logging into the platform, uploading millions of contacts because

Sarah Cordiner: 00:25:12

we have unlimited contact feature.

Sarah Cordiner: 00:25:14

They were doing mass email blasts and then.

Sarah Cordiner: 00:25:19

Stitching and running.

Sarah Cordiner: 00:25:20

I got charged in year one alone, $34,000 in people sending emails and

Sarah Cordiner: 00:25:30

SMS blasts from my platform that I had to pay for from my credit card.

Sarah Cordiner: 00:25:36

And then I couldn't rebill and recoup the funds back from the people who

Sarah Cordiner: 00:25:40

were doing that because they used fake credit cards and dumped and run,

Sarah Cordiner: 00:25:44

and it was a completely fake account.

Sarah Cordiner: 00:25:46

So this was an extremely.

Sarah Cordiner: 00:25:50

Painful lesson.

Sarah Cordiner: 00:25:51

It hurt.

Sarah Cordiner: 00:25:52

Can you imagine year one of any business, despite the fact I

Sarah Cordiner: 00:25:55

already had a successful company, you know, this one was new.

Sarah Cordiner: 00:25:58

So you know, you've started a brand new business that my other company

Sarah Cordiner: 00:26:01

basically had to fund a $34,000 loss on just in its first few months.

Sarah Cordiner: 00:26:06

So that thing there is something that I would never have known no

Sarah Cordiner: 00:26:11

one taught me, and that literally wouldn't be something I could share

Sarah Cordiner: 00:26:15

with you today, and I hope you learn from if it hadn't had happened to me.

Sarah Cordiner: 00:26:18

So it's these kinds of things that I think one, when everyone out there is

Sarah Cordiner: 00:26:22

sharing how exciting, how lucrative, how massive running a tech or a SaaS

Sarah Cordiner: 00:26:27

business can be, which it can be.

Sarah Cordiner: 00:26:30

They're also not always sharing the truth and the reality behind the risks

Sarah Cordiner: 00:26:34

that you put yourself up to and the challenges and the 24 7 hard work

Sarah Cordiner: 00:26:39

that also comes with it if you're not prepared to take those risks on.

Sarah Cordiner: 00:26:43

Maybe think twice or do some more research before you jump all in like I did in your

Sarah Cordiner: 00:26:49

fluffy socks and go, my thing's open.

Sarah Cordiner: 00:26:51

Who wants to join it,

Vit Muller: 00:26:54

You gotta dialed in because I mean, that sales configurator, this

Vit Muller: 00:26:57

is what's gonna determine whether, how much profit you're gonna make or

Vit Muller: 00:27:00

if you're gonna put yourself under.

Vit Muller: 00:27:02

Right.

Vit Muller: 00:27:02

Luckily, now I think back to that experience that you had, luckily

Vit Muller: 00:27:05

now, from, from my understanding, from what I've experienced, is that

Vit Muller: 00:27:10

it doesn't allows you to send any more or doesn't, you know, like

Vit Muller: 00:27:13

once you run out of credits, as long as you've got SARS configurator

Vit Muller: 00:27:15

enabled, that's the big thing, right?

Vit Muller: 00:27:17

You just wanna make sure every single account is SARS config enabled so that

Vit Muller: 00:27:21

they have to pay and top up their credit.

Vit Muller: 00:27:23

and if it runs out, then everything stops.

Vit Muller: 00:27:26

Right.

Vit Muller: 00:27:26

but when when you had that, yeah, yeah.

Vit Muller: 00:27:29

It was different back then.

Vit Muller: 00:27:30

Yeah.

Vit Muller: 00:27:30

Do you, do, do you use that, functionality in the security setup on SA configurator

Vit Muller: 00:27:35

where you have, you know, you toggle along the thing where somebody signs

Vit Muller: 00:27:38

up and you have to approve the account.

Sarah Cordiner: 00:27:40

we, we do have, a whole bunch now of various verification steps

Sarah Cordiner: 00:27:45

that we've chosen to put into place for people now joining the platform because,

Sarah Cordiner: 00:27:49

you know, like we bega we began here.

Sarah Cordiner: 00:27:51

There's always.

Sarah Cordiner: 00:27:51

It's gonna be some bad eggs in any industry.

Sarah Cordiner: 00:27:54

And I think we have to accept the fact that as digital businesses

Sarah Cordiner: 00:27:57

grow, the digital world grows.

Sarah Cordiner: 00:27:58

Half of the world doesn't yet have the internet, so we haven't even seen

Sarah Cordiner: 00:28:01

half of the problems that can come.

Sarah Cordiner: 00:28:03

We do have to make sure that whilst we are exposing ourselves enough to be seen and

Sarah Cordiner: 00:28:07

noticed, we also need to make sure that our defenses and our lines of protection

Sarah Cordiner: 00:28:12

are just as strong, if not stronger.

Sarah Cordiner: 00:28:15

So we have created multiple lines of defense now, including, yes, approving

Sarah Cordiner: 00:28:21

a setup, but also we don't allow certain features or functions to be turned on

Sarah Cordiner: 00:28:27

until somebody has physically in person.

Sarah Cordiner: 00:28:29

By that I mean on a screen rocked up for an onboarding call so that we can actually

Sarah Cordiner: 00:28:33

use that onboarding call, not just to help and serve that individual and the success

Sarah Cordiner: 00:28:38

on our platform, but actually because.

Sarah Cordiner: 00:28:40

Behind the scenes for us, it's also an identity verification check, and what

Sarah Cordiner: 00:28:44

we found is if someone's a scammer or they're a fake account, they don't

Sarah Cordiner: 00:28:47

turn up for that onboarding call.

Sarah Cordiner: 00:28:49

So guess what?

Sarah Cordiner: 00:28:49

Those features that can cost us money or potentially call si, call cybersecurity

Sarah Cordiner: 00:28:55

issues, they don't get turned on.

Sarah Cordiner: 00:28:57

So that person basically can't do anything.

Sarah Cordiner: 00:28:59

They've got their hands tied and they have a useless account essentially.

Sarah Cordiner: 00:29:02

So, that there's a few process that we've used like that, that

Sarah Cordiner: 00:29:06

do involve people being involved.

Sarah Cordiner: 00:29:08

But yeah.

Sarah Cordiner: 00:29:08

Yes, certainly behind the scenes we have obviously email

Sarah Cordiner: 00:29:12

verifications or toe turned on.

Sarah Cordiner: 00:29:14

We have various, added functionalities in Stripe that are actually doing

Sarah Cordiner: 00:29:18

checks on the credit card to

Vit Muller: 00:29:20

the radar and

Sarah Cordiner: 00:29:21

You've got all those kinds of softwares Yeah.

Sarah Cordiner: 00:29:23

That are gonna be checking for you.

Sarah Cordiner: 00:29:24

Is this a stolen or fraudulent card or account?

Sarah Cordiner: 00:29:27

We've got then automated flags in place for us to actually pause accounts

Sarah Cordiner: 00:29:31

before people can access those.

Sarah Cordiner: 00:29:33

Join an onboarding call so that we can again, do identity verification.

Sarah Cordiner: 00:29:37

So I strongly recommend that anyone who is going into this space or

Sarah Cordiner: 00:29:41

who's already in it, if you haven't experienced these issues, you will.

Sarah Cordiner: 00:29:45

You absolutely will.

Sarah Cordiner: 00:29:46

At some point.

Sarah Cordiner: 00:29:47

If you're getting noticed in the industry, you are going to

Sarah Cordiner: 00:29:49

become a potential vehicle for these kinds of nefarious players.

Sarah Cordiner: 00:29:54

Please make sure that you have.

Sarah Cordiner: 00:29:56

Spoken to a consultant or an experienced SaaS owner and asked them, what kind

Sarah Cordiner: 00:30:01

of security measures can we have in place to protect our business?

Sarah Cordiner: 00:30:04

Not only from you taking on the costs of someone who is acting in a

Sarah Cordiner: 00:30:09

fraudulent manner, but also to protect your business from actually any

Sarah Cordiner: 00:30:15

form of litigation that could come.

Sarah Cordiner: 00:30:18

If your business, your platform, doesn't matter if it's owned

Sarah Cordiner: 00:30:21

by GHL, that's irrelevant.

Sarah Cordiner: 00:30:23

GHL is just a base software.

Sarah Cordiner: 00:30:25

It's your company that's being used as the vehicle for illegal activity.

Sarah Cordiner: 00:30:30

You.

Sarah Cordiner: 00:30:31

You as the owner of that business are open to litigation if someone was to use

Sarah Cordiner: 00:30:38

your company to do something illegal.

Sarah Cordiner: 00:30:42

So you need to make sure that you have various insurances in place.

Sarah Cordiner: 00:30:46

You need to make sure you've got cybersecurity insurance in place.

Sarah Cordiner: 00:30:49

In a world today, where particularly if you are working in a global marketplace,

Sarah Cordiner: 00:30:54

is a very litigation focused environment.

Sarah Cordiner: 00:30:57

You are storing people's data.

Sarah Cordiner: 00:30:59

You're storing people's information.

Sarah Cordiner: 00:31:01

You are literally holding people's businesses in your hands, ensuring

Sarah Cordiner: 00:31:07

that you have the infrastructure and the security in place of insurances.

Sarah Cordiner: 00:31:11

Should someone try to sue you for them deleting their own data for

Sarah Cordiner: 00:31:16

them, pressing a button for them, leaving their passwords open on a

Sarah Cordiner: 00:31:21

computer and getting cyber hacked.

Sarah Cordiner: 00:31:23

This is something that you are going to need to make sure that you.

Sarah Cordiner: 00:31:27

Can protect yourself against, whilst at the same time protecting

Sarah Cordiner: 00:31:31

your customer's businesses too.

Sarah Cordiner: 00:31:33

This is the big grownup side of the fun of come and start a SaaS company.

Sarah Cordiner: 00:31:39

It's so easy on this platform, right?

Sarah Cordiner: 00:31:41

You do have to speak to a grownup and understand that there's

Sarah Cordiner: 00:31:44

all this other side of it too.

Sarah Cordiner: 00:31:46

So I don't wanna scare anyone.

Sarah Cordiner: 00:31:48

But you know, Vic, we are here today to do real talk, right?

Sarah Cordiner: 00:31:50

We are both very experienced business owners and yes, it's fun.

Sarah Cordiner: 00:31:55

Yes, it's lucrative.

Sarah Cordiner: 00:31:56

Yes, I do have a seven figure business that I run barefoot in my spare bedroom

Sarah Cordiner: 00:32:01

on my riverside house by the beach, but we also are only still here.

Sarah Cordiner: 00:32:08

Because we know and understand the other side of business too, and I want

Sarah Cordiner: 00:32:14

everyone listening to this to not see this as fear-mongering, but to see this

Sarah Cordiner: 00:32:19

as your big brother and sister here.

Sarah Cordiner: 00:32:21

Just giving you a heads up so that you can be prepared and not go through

Sarah Cordiner: 00:32:25

the painful, hard ways that people like Vic and I have gone through.

Vit Muller: 00:32:29

And by the way, it doesn't stop there.

Vit Muller: 00:32:31

There's more, there's more that you need to be aware of, right?

Vit Muller: 00:32:34

There's things like your payment processing, right?

Vit Muller: 00:32:38

Your stripe, that's, that's where everything happens, right?

Vit Muller: 00:32:41

That's the most, most established one.

Vit Muller: 00:32:43

Probably the, you know, better, they cost a lot more money,

Vit Muller: 00:32:45

but it's, it's pretty robust.

Vit Muller: 00:32:46

But you know.

Vit Muller: 00:32:49

Things like rebuilding.

Vit Muller: 00:32:50

If you don't properly educate your customers when they signing

Vit Muller: 00:32:53

up, they, they are gonna be fees.

Vit Muller: 00:32:54

They're gonna be, you know, have to pay for every SMS, every phone call, every

Vit Muller: 00:32:58

ai, every premium workflow, action, every, funnel, ai, every, you know,

Vit Muller: 00:33:02

there's so many of these different things that you get charged for.

Vit Muller: 00:33:05

You really wanna make sure that customer understands it.

Vit Muller: 00:33:08

You make it opt-in on the signup form so that they actually agree to it.

Vit Muller: 00:33:12

Have a page like I've got, you know, you can check it out.

Vit Muller: 00:33:14

By the way, you're welcome to do, stand up from the park.com/face.

Vit Muller: 00:33:18

Something like page like that, that explains to all your customers,

Vit Muller: 00:33:21

Hey, here's how you much, you're gonna get charged when you sign up.

Vit Muller: 00:33:25

You know as much as you can to avoid the thing where somebody signed up and then

Vit Muller: 00:33:29

they didn't realize, and then they get charged and they're like, what is this?

Vit Muller: 00:33:32

And then the dispute, and now you've ed because you have

Vit Muller: 00:33:37

a thing where Stripe will.

Vit Muller: 00:33:40

You know, they have to, they have their own compliance with, with,

Vit Muller: 00:33:43

with, with, with Deboss, you know, the, the finance industry.

Vit Muller: 00:33:46

And so they have to, comply.

Vit Muller: 00:33:48

And so if, if they, if they pick up that you've got some disputed, transactions

Vit Muller: 00:33:52

and even though you might have a lot of good ones, but you just get a couple of

Vit Muller: 00:33:55

bad ones in, in a, in a short timeframe, Dabo will, yeah, they will lock you

Vit Muller: 00:34:01

down and they will hold all the money.

Vit Muller: 00:34:03

I just spoke somebody from Australia, another agency owner who does a lot

Vit Muller: 00:34:06

of work with, car dealerships and stuff, and six months, six months,

Vit Muller: 00:34:11

they hold, I don't know, it was a good, good couple of hundred K. They

Vit Muller: 00:34:14

hold that money and now you gotta business, you gotta pay your employees.

Vit Muller: 00:34:17

You, you gotta, you know, but you can't touch that money.

Vit Muller: 00:34:19

Stripe won't give it to you until you go through the process.

Vit Muller: 00:34:22

So that's another one to be really aware of.

Vit Muller: 00:34:25

So, you know, yeah, there's a lot.

Sarah Cordiner: 00:34:27

a scary world when you're dealing with this, you know?

Sarah Cordiner: 00:34:30

And I think a lot of business owners don't realize just how much we are at the

Sarah Cordiner: 00:34:33

mercy of the customers and of the users.

Sarah Cordiner: 00:34:36

And for a lot of us running usually SaaS, right?

Sarah Cordiner: 00:34:39

The software itself is usually low ticket and low cost.

Sarah Cordiner: 00:34:42

So your claims, if people are running any kind of dispute, saying, you know,

Sarah Cordiner: 00:34:47

I just didn't wanna pay this month, so I'm just gonna dispute it in Stripe,

Sarah Cordiner: 00:34:51

because I don't feel like paying my bill.

Sarah Cordiner: 00:34:53

This, the consequences on us is huge.

Sarah Cordiner: 00:34:57

And usually it's actually not worth running a dispute because of the.

Sarah Cordiner: 00:35:02

Payback dispute charges that come back on you anyway, so there's a, there are a lot

Sarah Cordiner: 00:35:06

of considerations you need to have there.

Sarah Cordiner: 00:35:08

And as you said, Vic, the, the biggest way to avoid that is through customer

Sarah Cordiner: 00:35:12

education, customer communication, and making sure that it is explicitly clear

Sarah Cordiner: 00:35:18

to your customer how they're gonna be charged and that you have created.

Sarah Cordiner: 00:35:22

Demonstrable evidence of multiple points at which you have clarified and made

Sarah Cordiner: 00:35:27

clear your fees and charges structure, including getting people to agree to

Sarah Cordiner: 00:35:34

terms and conditions when they sign up, sending a clickable link in their initial

Sarah Cordiner: 00:35:38

signup, registration email as well, so that if you do ever find yourselves

Sarah Cordiner: 00:35:42

in a dispute situation or in any kind of litigation around fees and charges,

Sarah Cordiner: 00:35:47

you can prove that at multiple points.

Sarah Cordiner: 00:35:49

This person not only made it clear that they were aware and acknowledged

Sarah Cordiner: 00:35:53

and agreed to those terms and conditions, but also that they were

Sarah Cordiner: 00:35:56

consistently provided with access to that documentation and information.

Sarah Cordiner: 00:36:00

Information.

Sarah Cordiner: 00:36:00

So again, talking to a grownup, getting them to review your onboarding process.

Sarah Cordiner: 00:36:05

Do I have that checkbox agreement to terms there?

Sarah Cordiner: 00:36:08

Is there a place where we consistently link to those

Sarah Cordiner: 00:36:11

terms in their comms and emails?

Sarah Cordiner: 00:36:13

So that if you do find yourself there, and you will at some point, this isn't an, if,

Sarah Cordiner: 00:36:17

it's an, it's inevitable, that you have those processes in place to say, see Mr.

Sarah Cordiner: 00:36:24

Dispute, acknowledge her, or, you know, Mr. Court of Law.

Sarah Cordiner: 00:36:28

We have done everything we could as an organization to clearly articulate,

Sarah Cordiner: 00:36:34

demonstrate, and explain our pricing, and this person agreed to it so that

Sarah Cordiner: 00:36:40

you hopefully don't find yourself in a situation that some of our

Sarah Cordiner: 00:36:43

colleagues in this industry have that.

Sarah Cordiner: 00:36:44

We've seen some of our friends, unfortunately here, where they have

Sarah Cordiner: 00:36:48

lost access to their Stripe account, meaning they literally cannot receive

Sarah Cordiner: 00:36:53

any money at all from their entire agency because there was more than a couple

Sarah Cordiner: 00:36:59

of disputes within a certain period of

Vit Muller: 00:37:01

Yeah.

Vit Muller: 00:37:02

So that, yeah, it's painful.

Vit Muller: 00:37:04

That's where you wanna also have some redundancies.

Vit Muller: 00:37:06

I heard somebody saying that Tony Robbins, when he runs his live events

Vit Muller: 00:37:10

and then selling his programs in the back of these things, they, they have about

Vit Muller: 00:37:14

six different merchants ready to go.

Vit Muller: 00:37:16

When somebody one fails, the other ones keep going.

Sarah Cordiner: 00:37:19

Wow.

Sarah Cordiner: 00:37:20

Wow.

Vit Muller: 00:37:21

Crazy.

Vit Muller: 00:37:22

So, I mean, we are all market, here's an interesting point to this, right?

Vit Muller: 00:37:26

We, as marketers, we are all about conversion and how we can,

Vit Muller: 00:37:30

you know, increase conversion.

Vit Muller: 00:37:32

Well, this is one of those things where you don't wanna make it too easy.

Sarah Cordiner: 00:37:36

Mm-hmm.

Vit Muller: 00:37:37

it gets, it gets, it goes against the country.

Vit Muller: 00:37:39

Be like, I wanna have as many signups if I'm gonna put all

Vit Muller: 00:37:41

these, you know, attempts.

Vit Muller: 00:37:43

That's a lot of friction.

Vit Muller: 00:37:44

Lot of friction.

Vit Muller: 00:37:45

But you, you, you know, the people that wouldn't wanna do it, you wouldn't want to

Vit Muller: 00:37:49

have them as a client in the first place.

Vit Muller: 00:37:51

Yeah.

Vit Muller: 00:37:51

They might pay for that first month.

Sarah Cordiner: 00:37:53

Mm-hmm.

Vit Muller: 00:37:54

But they're not gonna be the good clients that you wanna keep.

Vit Muller: 00:37:56

So, yeah.

Vit Muller: 00:37:57

So, and I guess going back to the beginning, we talked about,

Vit Muller: 00:38:00

you know, being perfectionist to embracing the chaos.

Vit Muller: 00:38:02

And as you know, there's no right or wrong.

Vit Muller: 00:38:04

It is, you know, it's, you gotta find the right way, but it's just making you

Vit Muller: 00:38:09

aware as you're listening, you know, like I'm hoping, making you aware as

Vit Muller: 00:38:11

you're listening, that there is, there is, there's a level of, you have to be a

Vit Muller: 00:38:16

bit of a perfectionism prepare because, you know, you have the rule of five

Vit Muller: 00:38:19

Ps, prior preparation prevents peaceful performance, or in this case prevents

Vit Muller: 00:38:23

getting litigated or prevents, you

Sarah Cordiner: 00:38:25

should.

Vit Muller: 00:38:26

losing your business and going bankrupt before you even started.

Vit Muller: 00:38:30

By scaling 700 prob problems where you now have to go into every single

Vit Muller: 00:38:34

subaccount and spend five, 10 hours per subaccount to fix something.

Vit Muller: 00:38:39

You go outta business very quickly before you even start it.

Vit Muller: 00:38:42

So not your case, but could be someone's example.

Sarah Cordiner: 00:38:46

Oh, it, it was very close.

Sarah Cordiner: 00:38:48

I think that's the thing in particularly in SaaS and I guess in any business

Sarah Cordiner: 00:38:52

in today's world, is it doesn't matter how successful we are right

Sarah Cordiner: 00:38:55

now, the truth is we are all one complaint away from being shut down.

Sarah Cordiner: 00:39:01

And you know, this classic example, wasn't even a complaint.

Sarah Cordiner: 00:39:04

We are all one problem away from potentially being shut down.

Sarah Cordiner: 00:39:07

I feel like we're doing a really doom and gloom podcast here, but I think

Sarah Cordiner: 00:39:10

this is actually, it's important to look under the skirt, right?

Sarah Cordiner: 00:39:13

It really is.

Sarah Cordiner: 00:39:14

when there's a lot of like, you know, go get it.

Sarah Cordiner: 00:39:16

It's all gonna be fun.

Sarah Cordiner: 00:39:17

where is.

Sarah Cordiner: 00:39:18

When I was starting my business in Australia was very successful.

Sarah Cordiner: 00:39:22

Very, very quickly.

Sarah Cordiner: 00:39:23

I managed to obtain a number of contracts with the local government

Sarah Cordiner: 00:39:27

and the federal government that were all funded by one massive fund.

Sarah Cordiner: 00:39:32

And I was running an extremely success, successful training company.

Sarah Cordiner: 00:39:36

And I had massive, huge mining corporations, oil and gas

Sarah Cordiner: 00:39:40

companies, huge A SX listed companies that were my customers.

Sarah Cordiner: 00:39:44

And I'm sitting there thinking, you know, woo-hoo, go me like everything's great.

Sarah Cordiner: 00:39:48

Some of these clients were paying me $40,000 a month retainers, right?

Sarah Cordiner: 00:39:52

For the services we were providing.

Sarah Cordiner: 00:39:53

It was insane.

Sarah Cordiner: 00:39:54

I had the nice new car on the driveway.

Sarah Cordiner: 00:39:55

We bought a property, everything's cool, and I'm thinking life sweet.

Sarah Cordiner: 00:39:59

I shit you not one Tuesday morning, only 19 months into what was

Sarah Cordiner: 00:40:04

supposed to be a seven year contract.

Sarah Cordiner: 00:40:06

I believe literally the government who was running this fund that funded all these

Sarah Cordiner: 00:40:11

major corporates that were then using that fund to pay me, pulled the fund.

Sarah Cordiner: 00:40:16

Overnight, completely unexpectedly.

Sarah Cordiner: 00:40:19

And in one single Tuesday morning, I think this was early 2014, I lost

Sarah Cordiner: 00:40:26

21 employees and $2.7 million and my entire business in a Tuesday morning,

Sarah Cordiner: 00:40:33

I went from a multimillionaire to over seven figures in debt in a day.

Sarah Cordiner: 00:40:40

Now, could I have predicted that?

Sarah Cordiner: 00:40:42

No.

Sarah Cordiner: 00:40:43

Did I put all of my eggs in one basket?

Sarah Cordiner: 00:40:45

Yes.

Sarah Cordiner: 00:40:46

Does that make a high risk business?

Sarah Cordiner: 00:40:48

It certainly does, and in today's world, everything is high risk.

Sarah Cordiner: 00:40:52

So I think if we are gonna take this podcast down the road of Let's

Sarah Cordiner: 00:40:56

protect you from failure, let's actually share with you the real truth

Sarah Cordiner: 00:40:59

behind running a successful company.

Sarah Cordiner: 00:41:01

It's about understanding that our job is not just to market

Sarah Cordiner: 00:41:05

and bring people in and share the dream and all the love and the joy.

Sarah Cordiner: 00:41:08

It's also to have your eyes wide open to the fact that we all have.

Sarah Cordiner: 00:41:13

Escaping holes around us, that one run that we can fall down.

Sarah Cordiner: 00:41:18

Some of those things are our own doing.

Sarah Cordiner: 00:41:20

Some of those things we cannot predict or prepare for, but we

Sarah Cordiner: 00:41:23

must have risk litigation in place to plan and prepare for.

Sarah Cordiner: 00:41:26

If this was to happen, how would we overcome that?

Sarah Cordiner: 00:41:29

If I did lose my Stripe account, what would be our second option?

Sarah Cordiner: 00:41:32

If someone did sue me tomorrow because of X, Y, or Z things,

Sarah Cordiner: 00:41:36

how would we get through that?

Sarah Cordiner: 00:41:37

You know, if, for instance, I got hit by a truck tomorrow, what would happen?

Sarah Cordiner: 00:41:42

And we do have to ask these horrible, scary, nasty questions.

Sarah Cordiner: 00:41:46

We simply cannot.

Sarah Cordiner: 00:41:47

As successful business owners, certainly in the seven figure plus range, just

Sarah Cordiner: 00:41:51

hope that everything's gonna be okay.

Sarah Cordiner: 00:41:53

And we certainly cannot, for the sake of our customers especially go, I'll

Sarah Cordiner: 00:41:58

deal with that problem if I come to it.

Sarah Cordiner: 00:42:00

Our job as leaders, as CEOs of.

Sarah Cordiner: 00:42:02

Proper businesses needs to be what could go wrong and how will

Sarah Cordiner: 00:42:08

we address that if it happens?

Sarah Cordiner: 00:42:09

And I hope that today's podcast is actually you stepping into that seven

Sarah Cordiner: 00:42:14

figure CEO mindset and realizing that this isn't something scary

Sarah Cordiner: 00:42:19

or that we should not talk about.

Sarah Cordiner: 00:42:20

This isn't Debbie Downer topics.

Sarah Cordiner: 00:42:22

This is really important business stuff that vit and I are being

Sarah Cordiner: 00:42:26

brave enough to share with you today so that you can be prepared.

Vit Muller: 00:42:31

Now let's.

Vit Muller: 00:42:33

Let's flip the switch a little bit.

Vit Muller: 00:42:35

I think we've done enough to, fair monger here.

Vit Muller: 00:42:38

But look, so what's the alternative?

Vit Muller: 00:42:41

You might say, oh, you know what?

Vit Muller: 00:42:42

Okay, well I'll just send everybody to go sign up with high level directly.

Vit Muller: 00:42:45

No, because people, businesses, they need our help.

Vit Muller: 00:42:49

Like businesses that sign up directly to a high level, they are not, you know, high

Vit Muller: 00:42:55

level is not designed to support them.

Vit Muller: 00:42:57

They are designed to support us.

Vit Muller: 00:42:59

And so, you know, they need us.

Vit Muller: 00:43:00

So, you know, it, it comes down to what you're passionate about.

Vit Muller: 00:43:03

Like, I'm pretty passionate about helping small businesses because

Vit Muller: 00:43:05

it's problem solving, right?

Vit Muller: 00:43:07

And I know if I send them over to high level, they, they might, you know,

Vit Muller: 00:43:10

some might help themselves to a point.

Vit Muller: 00:43:11

But where we sit, we have this unique, model for us that high level

Vit Muller: 00:43:15

provides us with, we can put our brand on it and be that strategic

Vit Muller: 00:43:20

partner for those small businesses.

Vit Muller: 00:43:22

And.

Vit Muller: 00:43:23

You know, that, that's what keeps me excited every day.

Vit Muller: 00:43:26

So yes, lots of risks, lots of things.

Vit Muller: 00:43:28

You get cross all the, cross, all the i's and t's and have all the

Vit Muller: 00:43:31

ducks in the row type of thing.

Vit Muller: 00:43:32

and as long as you're responsible human and, and you're doing it in a

Vit Muller: 00:43:35

smart way, this is very rewarding.

Vit Muller: 00:43:37

So let's talk about the rewarding on the rewarding side.

Sarah Cordiner: 00:43:40

Yay.

Vit Muller: 00:43:41

What are the rewarding side for you, where you're at now,

Vit Muller: 00:43:44

like lifestyle wise or what, what are you, what do you'd like to say?

Sarah Cordiner: 00:43:47

Well, I think all of us should be building a business with a

Sarah Cordiner: 00:43:50

plan that's more than just pay the bills.

Sarah Cordiner: 00:43:52

You know, we should all be doing something and picking something that genuinely

Sarah Cordiner: 00:43:55

lights us up, fills us with joy, and that makes us say in the morning,

Sarah Cordiner: 00:43:58

I get to do this rather than, oh.

Sarah Cordiner: 00:44:00

Got to do this today.

Sarah Cordiner: 00:44:02

If you find yourself saying that something's out of alignment, right?

Sarah Cordiner: 00:44:06

But if you have a business that allows you to feel joy, excitement, passion,

Sarah Cordiner: 00:44:11

if you have built your business around something that you are skilled at and can

Sarah Cordiner: 00:44:14

help other people do or achieve around that skill set, that knowledge and that

Sarah Cordiner: 00:44:18

passion you have hit the jackpot, right?

Sarah Cordiner: 00:44:22

There are so few human beings in life who can say they love their job and that

Sarah Cordiner: 00:44:26

it gives them the lifestyle and that it gives them the income that adequately

Sarah Cordiner: 00:44:31

provides in return, the karmic exchange of I get to serve and I get to receive.

Sarah Cordiner: 00:44:37

For the level at which I'm putting out.

Sarah Cordiner: 00:44:39

So that's the first thing is definitely find something you love.

Sarah Cordiner: 00:44:42

I have always had a passion for education, so I've just used a piece of software

Sarah Cordiner: 00:44:46

so that I can go on and help people in my niche, particularly cause creators

Sarah Cordiner: 00:44:49

go and impact the world in their way and help them on that particular journey.

Sarah Cordiner: 00:44:54

But we also wanna be building a business that can have a much bigger, longer

Sarah Cordiner: 00:45:00

impact than just paying the bills today for doing something we love.

Sarah Cordiner: 00:45:05

I always encourage business owners to think about, is

Sarah Cordiner: 00:45:09

there an exit plan One day?

Sarah Cordiner: 00:45:11

Are you building and scaling something to sell one day?

Sarah Cordiner: 00:45:15

Because every business has the potential to be sellable and

Sarah Cordiner: 00:45:19

you never know what kind of.

Sarah Cordiner: 00:45:22

Fox of gold, you might get back in exchange for that.

Sarah Cordiner: 00:45:25

At the point at which your sale ready, is it gonna be something that you

Sarah Cordiner: 00:45:29

wanna pass on to your kids or your grandkids or other family members?

Sarah Cordiner: 00:45:34

And creating this family legacy line that you are passing down

Sarah Cordiner: 00:45:38

to those that come after you?

Sarah Cordiner: 00:45:40

Is it to be able to create a platform from which no matter what happens with it, you

Sarah Cordiner: 00:45:44

have people who've been able to achieve their dreams and their goals and this

Sarah Cordiner: 00:45:49

is gonna go on and keep serving people long after your gun via whatever means.

Sarah Cordiner: 00:45:54

To me, that's way more important.

Sarah Cordiner: 00:45:56

Creating something that's bigger than us, that's gonna last longer than us in our

Sarah Cordiner: 00:46:01

tiny little minute human lifespans that we have is also really, really powerful.

Sarah Cordiner: 00:46:06

So yes, creating that lifestyle, and this is what I love, right?

Sarah Cordiner: 00:46:08

I've got two little children like you as well.

Sarah Cordiner: 00:46:11

and.

Sarah Cordiner: 00:46:12

I saw actually a quote very, very recently online where someone said,

Sarah Cordiner: 00:46:15

if you have a job that allows you to drop your kids off at school, pick them

Sarah Cordiner: 00:46:19

up from school and to attend all of their little after school, cute things

Sarah Cordiner: 00:46:22

that they do, you've already made it.

Sarah Cordiner: 00:46:25

And for me, even though my business is very busy and I certainly don't make

Sarah Cordiner: 00:46:30

all of the things, the fact that I have the choice and the opportunity to pretty

Sarah Cordiner: 00:46:35

much all of them, really, that hits home.

Sarah Cordiner: 00:46:38

We've already made it.

Sarah Cordiner: 00:46:40

If we can be there to help our future generations go on and live a full life

Sarah Cordiner: 00:46:46

because they had somebody present.

Sarah Cordiner: 00:46:48

Now of course that's my personal values.

Sarah Cordiner: 00:46:50

And I'm not saying that anyone who isn't there isn't living.

Sarah Cordiner: 00:46:52

Right.

Sarah Cordiner: 00:46:53

I really wanna bring that home.

Sarah Cordiner: 00:46:54

We all have very different ways of living and very different values, but that's

Sarah Cordiner: 00:46:57

something for me, that's important.

Sarah Cordiner: 00:47:00

And I also love the fact that when we are doing something that we love

Sarah Cordiner: 00:47:05

and we are helping someone achieve.

Sarah Cordiner: 00:47:07

That thing, it is infectious.

Sarah Cordiner: 00:47:10

The passion, the excitement is infectious.

Sarah Cordiner: 00:47:14

That's where just providing or serving becomes inspiration.

Sarah Cordiner: 00:47:20

And that inspiration is what creates intrinsic desire for change in the

Sarah Cordiner: 00:47:25

people that we're going to serve.

Sarah Cordiner: 00:47:26

When somebody feels inspired from within, that is truly the only thing

Sarah Cordiner: 00:47:33

that creates the inertia in another human being to go and take action on

Sarah Cordiner: 00:47:38

something that they're dreaming of, and then is when the magic happens.

Sarah Cordiner: 00:47:42

So for me, seeing those light bulbs go on, seeing those results that people get,

Sarah Cordiner: 00:47:47

opening up my messenger every day and seeing people going, I made my website,

Sarah Cordiner: 00:47:52

I've made my funnel, I've launched my course, I've got my first students.

Sarah Cordiner: 00:47:56

I've just made my first online sale, my phone, Stripe keeps

Sarah Cordiner: 00:47:59

dinging with notifications.

Sarah Cordiner: 00:48:01

Thank you, Sarah.

Sarah Cordiner: 00:48:03

I still cry 20 years later, it still makes me cry.

Sarah Cordiner: 00:48:08

So for me, that reward, there is nothing.

Sarah Cordiner: 00:48:11

There is no paycheck.

Sarah Cordiner: 00:48:12

There is no amount of money that could possibly match that level of

Sarah Cordiner: 00:48:19

joy and sense of purpose that my life is worth living than getting those

Sarah Cordiner: 00:48:24

messages from other people saying, you have made my dreams come true.

Sarah Cordiner: 00:48:27

Cheesy, yes, magic, absolutely possible when you go out there and start your

Sarah Cordiner: 00:48:33

business and just go, absolutely.

Vit Muller: 00:48:37

Yeah, you're helping business owners who have that sort of a beaten up

Vit Muller: 00:48:41

vehicle, try and trying to pull it off, turn it into, into a, into a Ferrari.

Vit Muller: 00:48:47

With this.

Vit Muller: 00:48:47

And, and as a result of that changing, helping change their lifestyle, having

Vit Muller: 00:48:51

to finally be able to go on holidays and, and, and see the possibility

Vit Muller: 00:48:56

of actually having a business that is a business and not, a job.

Vit Muller: 00:49:02

So we can do that, and we can do that at scale, and that's

Vit Muller: 00:49:06

amazing about high level.

Vit Muller: 00:49:08

Sarah, I wanna go to some rapid fire questions, but before we do that, you

Vit Muller: 00:49:11

know, we, I, I think, I mean, I, I, I believe we're providing some value.

Vit Muller: 00:49:14

What do you guys think?

Vit Muller: 00:49:15

Listening.

Vit Muller: 00:49:16

If you like it, give it a thumbs up.

Vit Muller: 00:49:17

If you're watching on YouTube, give it a, give it a, like, whatever,

Vit Muller: 00:49:20

you know, let, let us know.

Vit Muller: 00:49:21

so that, so that we can see, you know, if we resonate with you so far.

Vit Muller: 00:49:25

But there's more to give now.

Vit Muller: 00:49:27

Sarah, has been kind enough to prepare, a little length for you guys.

Vit Muller: 00:49:32

do you want me to pitch it for you, Sarah, or you want to, you wanna tell,

Sarah Cordiner: 00:49:34

Yep.

Sarah Cordiner: 00:49:34

You can go for it.

Sarah Cordiner: 00:49:35

'cause I can't remember the link, but we've got some for.

Vit Muller: 00:49:39

so if guys, so listen up.

Vit Muller: 00:49:41

So if you're looking to launch your own, your own online course or digital

Vit Muller: 00:49:46

product, if you're a course creator, or if you just wanna check out with Sarah

Vit Muller: 00:49:49

Das so that you can get some inspiration how you could do it, you know, she's

Vit Muller: 00:49:54

got some insane free resources for you.

Vit Muller: 00:49:56

If you head over to highlevelexperience.com/sarahcordiner,

Vit Muller: 00:50:00

you can grab her free eight week course creation program, her lead magnet

Vit Muller: 00:50:05

launcher, and also a personalized business action plan all a hundred percent free.

Vit Muller: 00:50:09

Am I correct?

Vit Muller: 00:50:10

Did I stuff up anything?

Vit Muller: 00:50:11

Is that, is that true?

Vit Muller: 00:50:14

Ding all, all true.

Vit Muller: 00:50:15

So, if you're serious about turning your knowledge into

Vit Muller: 00:50:18

income, this is your jumpstart.

Vit Muller: 00:50:20

Again, that's highlevelexperience.com/sarahcordiner.

Vit Muller: 00:50:24

Go get it.

Vit Muller: 00:50:25

And on that page, if you scroll further down, I've dropped in a couple of my

Vit Muller: 00:50:29

resources as well that I've put together for my own SARS and sort of some of

Vit Muller: 00:50:32

the agencies that I'm working with, such as the, rebuilding calculator.

Vit Muller: 00:50:36

So you can figure out how much to actually set up your markups to rebuild.

Vit Muller: 00:50:39

Because one thing that you may have not known about when you

Vit Muller: 00:50:42

setting up your rebuilding, you have to consider stripe fees.

Vit Muller: 00:50:46

You have to consider all those extra things.

Vit Muller: 00:50:48

so if you want to know how to properly set up your rebuilding for all the

Vit Muller: 00:50:51

different things so that you can have your SAS configurator properly set up,

Vit Muller: 00:50:55

that's all available on that page as well.

Vit Muller: 00:50:56

You just scroll down a little bit and, and you can get your whole

Vit Muller: 00:51:00

hands on on those resources as well.

Sarah Cordiner: 00:51:03

Go get it.

Sarah Cordiner: 00:51:04

Go

Vit Muller: 00:51:04

get it.

Vit Muller: 00:51:04

Yeah.

Sarah Cordiner: 00:51:05

Go get it.

Vit Muller: 00:51:07

back to regular programming.

Vit Muller: 00:51:08

Sarah, I've got some rapid fire questions regarding high level,

Vit Muller: 00:51:12

what systems or automations inside your high level agency have been the

Vit Muller: 00:51:16

biggest game changers for scaling your business and freeing up your time?

Sarah Cordiner: 00:51:19

OMG, without a doubt.

Sarah Cordiner: 00:51:21

For me it's gonna be automations, workflows, because that for me probably

Sarah Cordiner: 00:51:25

takes away about 80% of stuff that could have been, or should have been or

Sarah Cordiner: 00:51:28

would've been done manually in the past.

Sarah Cordiner: 00:51:30

So everything from fulfilling orders all the way through to reminding students

Sarah Cordiner: 00:51:33

about their courses, their membership stuff that's coming up, bam, bam.

Sarah Cordiner: 00:51:36

No more admin workflows for me.

Vit Muller: 00:51:39

Beautiful.

Vit Muller: 00:51:40

In terms of, using third party vendors, how do you handle customer support?

Vit Muller: 00:51:44

Do you handle that in-house or do you use one of the, one of the, one

Vit Muller: 00:51:46

of the big, white level providers?

Sarah Cordiner: 00:51:48

Both.

Sarah Cordiner: 00:51:49

So one of the things that we found is having a combination

Sarah Cordiner: 00:51:51

of a dedicated in-house team.

Sarah Cordiner: 00:51:53

We've got 15 in-house full-time employees of our own that manage most of our

Sarah Cordiner: 00:51:58

onboarding and our more customer facing, intimate type of customer support.

Sarah Cordiner: 00:52:03

And then we also have an external third party IT agency, support

Sarah Cordiner: 00:52:07

agency that helps with our live chat.

Sarah Cordiner: 00:52:09

So having that combination together allows me to ensure a litigated risk in having

Sarah Cordiner: 00:52:15

support in both places and locations to cover all angles for our customers.

Vit Muller: 00:52:20

So question, technical question ratio.

Vit Muller: 00:52:22

So you're saying you are 15 in-house that help also on the fulfillment

Vit Muller: 00:52:25

side of things, and then you've got a customer care vendor that hasn't just

Vit Muller: 00:52:29

did 24 7 technical support yet with the 15 employees that you have, did

Vit Muller: 00:52:33

you find it like a, like a good ratio?

Vit Muller: 00:52:35

Like per how many customers you have?

Vit Muller: 00:52:37

One employee that kind of works?

Sarah Cordiner: 00:52:39

I would say if you're just starting out.

Sarah Cordiner: 00:52:42

And you are bringing people in on a drip.

Sarah Cordiner: 00:52:45

So it depends on whether you're bringing in large numbers of people, right?

Sarah Cordiner: 00:52:47

Because it's usually the onboarding and the first 30 days that people sign up

Sarah Cordiner: 00:52:52

that they need the most amount of help.

Sarah Cordiner: 00:52:53

Once you kind of get them past 60 to 90 days, they need very little

Sarah Cordiner: 00:52:57

hands on support and then more just using live chat support.

Sarah Cordiner: 00:53:01

So it does depend on what your onboarding process is and if

Sarah Cordiner: 00:53:05

you're doing hands on approach.

Sarah Cordiner: 00:53:06

But for me, I would definitely wanna have at least.

Sarah Cordiner: 00:53:10

Five people, not necessarily full-time, but certainly five people available to

Sarah Cordiner: 00:53:15

cover 24 hour service per 150 people.

Sarah Cordiner: 00:53:18

But again, that depends on the kind of support that you are offering.

Sarah Cordiner: 00:53:22

We have things like people can book calls with our text experts as we call them.

Sarah Cordiner: 00:53:27

Like we are tech medics, so we have text experts.

Sarah Cordiner: 00:53:29

so we need a little bit more staffing because we have a lot more like

Sarah Cordiner: 00:53:34

person to customer level support.

Sarah Cordiner: 00:53:36

So I would recommend anyone thinking what's my personal ratio is, go to track

Sarah Cordiner: 00:53:41

GPT and actually ask and give it the types of support and the facing time

Sarah Cordiner: 00:53:47

that you have with your clients because that will actually give you an idea based

Sarah Cordiner: 00:53:50

on your particular business, what your ratio of staff to customers needs to be.

Sarah Cordiner: 00:53:55

'cause for all of us, it's gonna be completely different.

Vit Muller: 00:53:58

I love it.

Vit Muller: 00:53:58

No, that's great.

Vit Muller: 00:53:59

And obviously being more hands on, that's gonna, that's

Vit Muller: 00:54:01

gonna increase your retention.

Vit Muller: 00:54:03

Now speaking of retention, there are other ways you can, you can,

Vit Muller: 00:54:06

manage your retention of sas.

Vit Muller: 00:54:08

one of them being adoption rate.

Vit Muller: 00:54:10

Do you use something that allows you to see what, you know, what features

Vit Muller: 00:54:14

are particular users has already got their hands on and when they're

Vit Muller: 00:54:17

logged in and things like that?

Sarah Cordiner: 00:54:19

we do, we also actually use a service, not service, a, a process

Sarah Cordiner: 00:54:23

in our onboarding process where we ask our customers, what bought you here?

Sarah Cordiner: 00:54:28

What features are you most excited to use or get started with?

Sarah Cordiner: 00:54:31

And we actually incorporate that into their personalized onboarding process.

Sarah Cordiner: 00:54:35

So if someone comes on and says, for me it's about email marketing, I really

Sarah Cordiner: 00:54:38

wanna start my emails, I really wanna use email marketing in my business.

Sarah Cordiner: 00:54:41

We actually use that as our way of then going and supporting them

Sarah Cordiner: 00:54:48

in getting that up and running for them first as part of their priority

Sarah Cordiner: 00:54:51

for their onboarding process.

Sarah Cordiner: 00:54:52

But yes, we also are using other tools and systems within our

Sarah Cordiner: 00:54:56

business to go through after 90 days of someone being on the platform.

Sarah Cordiner: 00:55:01

Form and looking at what features have they not touched, what

Sarah Cordiner: 00:55:04

features have they not used at all so that we can reach out to them.

Sarah Cordiner: 00:55:08

We actually have an employee whose job title is rockstar, reach out.

Sarah Cordiner: 00:55:13

It's literally her job, to go in and do rockstar reach out to our clients

Sarah Cordiner: 00:55:17

and say, you know, Hey vi, I noticed that you haven't used automations yet.

Sarah Cordiner: 00:55:21

Did you know this could be saving you potentially 80% of the stuff that

Sarah Cordiner: 00:55:24

you're doing manually in your business?

Sarah Cordiner: 00:55:25

Would you like to jump on one of our daily training calls?

Sarah Cordiner: 00:55:28

Would you like to jump on a call with a tech expert?

Sarah Cordiner: 00:55:30

Would you like to book a call with one of us to help see how you could be

Sarah Cordiner: 00:55:33

using that feature in your business?

Sarah Cordiner: 00:55:34

And that works very, very well for customers that usually come back

Sarah Cordiner: 00:55:38

and say, I've been meaning to use that, but I just don't understand it.

Sarah Cordiner: 00:55:42

I'm overwhelmed.

Sarah Cordiner: 00:55:43

I'm not sure how it could work for me.

Sarah Cordiner: 00:55:45

Having that reach out is really helping with, not just our attention, but

Sarah Cordiner: 00:55:49

that sense of customer loyalty and loyal and customer surprise as well.

Vit Muller: 00:55:54

I love it.

Vit Muller: 00:55:54

And by the way, here's a protein for you guys.

Vit Muller: 00:55:57

Here's how you can like, 'cause if you try and think like,

Vit Muller: 00:55:59

how do I reinvent the wheel?

Vit Muller: 00:56:00

How do I, you know, how do I market this and how do I get more signups?

Vit Muller: 00:56:04

Quite literally, high level has so many really good features.

Vit Muller: 00:56:07

You know, voice AI is a big thing.

Vit Muller: 00:56:09

You know, chat, you know, chat bots or database reactivation or setting

Vit Muller: 00:56:13

up source planner, using that with ai, content creator and all that stuff.

Vit Muller: 00:56:17

There's so many different opportunities.

Vit Muller: 00:56:20

And if you just run webinars to your existing customer base to educate them

Vit Muller: 00:56:25

and every week something different, right?

Vit Muller: 00:56:27

Hey, did you know that you know, and do, and show them and then open their eyes up.

Vit Muller: 00:56:31

So then they actually realize, oh yeah, I haven't tapped into that one.

Vit Muller: 00:56:34

And then you actually show them how easy it is.

Vit Muller: 00:56:36

But here's a tip, you can actually, tell your customers like, Hey,

Vit Muller: 00:56:39

I'm gonna be running this.

Vit Muller: 00:56:41

Do you know anybody that needs help with social media?

Vit Muller: 00:56:44

Because you know, you might wanna invite them along to come and go and consume

Vit Muller: 00:56:48

this workshop for free, but I want you to invite them because we do have this

Vit Muller: 00:56:54

amazing affiliate program and you actually get a kickback when they roll over.

Vit Muller: 00:56:57

So you, Mr. Customer, you get yourself educated, but we're about to cover

Vit Muller: 00:57:02

somebody, you know, get to learn about what, what it is that we do,

Vit Muller: 00:57:06

and you make money, we make money, and they get into our committees,

Vit Muller: 00:57:10

they start to benefit as well.

Vit Muller: 00:57:11

So it's a win-win, win.

Vit Muller: 00:57:12

And it's a, you know, I'm a big fan of scale strategies,

Vit Muller: 00:57:15

like leverage strategies.

Sarah Cordiner: 00:57:16

Yeah, that's it.

Sarah Cordiner: 00:57:17

And they always say that it's, you know, it's about three times harder to get a

Sarah Cordiner: 00:57:21

new customer than to keep an existing one.

Sarah Cordiner: 00:57:23

So really focus on your attention.

Sarah Cordiner: 00:57:25

What is it that's gonna make people stay?

Sarah Cordiner: 00:57:27

And usually it's that personalized care and support.

Sarah Cordiner: 00:57:30

And even with AI here, at the moment, certainly it's.

Sarah Cordiner: 00:57:33

The human touch in a technical world that is helping people feel seen and

Sarah Cordiner: 00:57:39

cared about and loved and supported.

Sarah Cordiner: 00:57:42

And that, especially in tech, is a massively high need.

Sarah Cordiner: 00:57:47

And those businesses like us who have lasted past the

Sarah Cordiner: 00:57:50

startup phase are three years.

Sarah Cordiner: 00:57:52

By the way, over 80% of tech startups don't last the first 12 months.

Sarah Cordiner: 00:57:57

because it is savage and it's brutal.

Sarah Cordiner: 00:57:58

And because you need so many customers to actually make ends meet, being in mind

Sarah Cordiner: 00:58:03

that a lot of it is obviously low to get sales, having the customer wow factor

Sarah Cordiner: 00:58:08

and that human touch still is critical.

Sarah Cordiner: 00:58:11

And I'm sure we're gonna see that landscape shift as.

Sarah Cordiner: 00:58:13

More people get used to working with ai.

Sarah Cordiner: 00:58:16

And as more people get very comfortable with working as AI customer support,

Sarah Cordiner: 00:58:20

certainly we are already exploring how can we use ai, agents to do onboarding.

Sarah Cordiner: 00:58:24

How can we use AI agents to do even more of our customer support and service?

Sarah Cordiner: 00:58:29

I hope that one day we can even start using AI agents to run

Sarah Cordiner: 00:58:32

training for us and so much more.

Sarah Cordiner: 00:58:34

We are not quite there yet, but we need to be thinking about

Sarah Cordiner: 00:58:36

these things going forward.

Sarah Cordiner: 00:58:37

And the world will get more used to that, even those people saying,

Sarah Cordiner: 00:58:40

I'm never gonna attend a business that provides that kind of service.

Sarah Cordiner: 00:58:43

but yeah, for now, having love and support and care in your tech, in your digital

Sarah Cordiner: 00:58:48

system is definitely a sticking point in terms of the good kind of sticky right in

Sarah Cordiner: 00:58:54

MRR based businesses, stickiness is good.

Sarah Cordiner: 00:58:58

We want them to stick around and keep that retention inside our businesses.

Sarah Cordiner: 00:59:02

So love them up and that's why we have our thing here.

Sarah Cordiner: 00:59:05

Love your tech.

Vit Muller: 00:59:08

Yeah, I love it.

Vit Muller: 00:59:09

Hey Sarah, so originally, you know what, what about her

Vit Muller: 00:59:13

level grabbed your attention?

Vit Muller: 00:59:14

Was there something specific or problem you were trying to solve?

Sarah Cordiner: 00:59:17

What got me to pick the platform that we've been built on?

Sarah Cordiner: 00:59:20

Well, first of all, the biggest problem I had as a business owner,

Sarah Cordiner: 00:59:24

which is what most of my clients end up coming to me for, right?

Sarah Cordiner: 00:59:27

Always think about what are your issues and challenges is that I had 10,000

Sarah Cordiner: 00:59:32

pieces of software all stuck together with sticky tape via Zaps here and

Sarah Cordiner: 00:59:36

a zap there and a zip over there.

Sarah Cordiner: 00:59:37

It was like a giant fricking snake's wedding.

Sarah Cordiner: 00:59:40

And when one zap broke, everything else broke.

Sarah Cordiner: 00:59:42

And for me, it was just honestly a nightmare to keep all of everything

Sarah Cordiner: 00:59:47

talking to everything when you're using all of these different softwares.

Sarah Cordiner: 00:59:51

And that was for somebody who was techie.

Sarah Cordiner: 00:59:54

And knew how to fix it herself.

Sarah Cordiner: 00:59:56

So how could we expect other people who are experts and amazing at other

Sarah Cordiner: 00:59:59

things, but not experts in tech to do it?

Sarah Cordiner: 01:00:02

It's just impossible to expect that of people who are not tech

Sarah Cordiner: 01:00:06

experts and don't wanna be.

Sarah Cordiner: 01:00:08

So when I was looking around for how can I create a platform that's gonna

Sarah Cordiner: 01:00:12

be fit for purpose for my market, I ask myself, what would I want?

Sarah Cordiner: 01:00:17

What would work for me?

Sarah Cordiner: 01:00:18

Because this is the business I am already in.

Sarah Cordiner: 01:00:21

It's the business that I'm trying to run a business in that is.

Sarah Cordiner: 01:00:24

Having me experience a world fraught, fraught with problems, right?

Sarah Cordiner: 01:00:28

You know, the growth caps, the increasing subscription fees, the

Sarah Cordiner: 01:00:30

multiple softwares, all of the apps.

Sarah Cordiner: 01:00:32

What would work for me?

Sarah Cordiner: 01:00:33

Well one where I had one place put everything where I could run all of

Sarah Cordiner: 01:00:37

my stuff in one place where I had one freaking password to manage and

Sarah Cordiner: 01:00:42

where I wasn't gonna keep getting charged more as my business grows.

Sarah Cordiner: 01:00:45

So I had been looking around for, actually probably about four or five years before

Sarah Cordiner: 01:00:51

that fateful day in Covid, when one of my students said, Sarah, help, if you

Sarah Cordiner: 01:00:54

start your own thing, we would move there.

Sarah Cordiner: 01:00:57

I was looking around, looking around, and I genuinely was struggling

Sarah Cordiner: 01:01:00

to find anything that had all of the moving parts in one place.

Sarah Cordiner: 01:01:05

And it was actually a friend of mine who was saying, Sarah, you've

Sarah Cordiner: 01:01:09

gotta meet this chick Maria.

Sarah Cordiner: 01:01:11

You're gonna love her.

Sarah Cordiner: 01:01:12

I'm thinking like I don't, I'm living, by the way, at this point

Sarah Cordiner: 01:01:15

in the middle of nowhere, right?

Sarah Cordiner: 01:01:17

Any, we call it bum f nowhere here in Australia.

Sarah Cordiner: 01:01:21

I'm talking this place was so w whoop outback bush, that it's a three

Sarah Cordiner: 01:01:25

hour flight to the nearest city.

Sarah Cordiner: 01:01:27

Can I just, that's how far it was away from anything.

Sarah Cordiner: 01:01:31

So I'm going, well, how am I gonna meet this woman?

Sarah Cordiner: 01:01:33

You know, like when she come into outer space to come and see me?

Sarah Cordiner: 01:01:37

Well, she did this complete random stranger who I've never met in my

Sarah Cordiner: 01:01:41

life, who one of my mates who I love said, you just need to meet her.

Sarah Cordiner: 01:01:45

At this point, this woman turns up my house.

Sarah Cordiner: 01:01:47

I still have no idea why she's here.

Sarah Cordiner: 01:01:49

She just is holding a bottle of wine, and I'm like, we're gonna be friends.

Sarah Cordiner: 01:01:52

She sits down and I'm like, so why did our mutual friend decide that we should meet?

Sarah Cordiner: 01:01:56

She goes, well, have you heard of this platform called a high level?

Sarah Cordiner: 01:02:01

I'm like, nah, by this point we're on the second bottle of wine.

Sarah Cordiner: 01:02:04

She's explaining that it has all of these different features.

Sarah Cordiner: 01:02:07

Sounds too good to be true.

Sarah Cordiner: 01:02:08

She wax out a laptop, gives me a demo, my chin's on the floor

Sarah Cordiner: 01:02:11

and I'm like, take my money, sis.

Sarah Cordiner: 01:02:13

So if it wasn't for Maria, who by the way, is now our CTO and COO and

Sarah Cordiner: 01:02:19

has been with us for a few years, if it wasn't for her, Techman probably

Sarah Cordiner: 01:02:23

wouldn't exist, or you know, at the very least, I certainly wouldn't

Sarah Cordiner: 01:02:26

have found out about it when I did.

Sarah Cordiner: 01:02:28

And being luckily one of the early adopters in the Australian

Sarah Cordiner: 01:02:31

market, I just love that woman.

Sarah Cordiner: 01:02:33

Thank you, Maria.

Sarah Cordiner: 01:02:34

If you're listening, because it does take friends, it takes connections.

Sarah Cordiner: 01:02:39

How we started today for us to find out what's possible for us to learn

Sarah Cordiner: 01:02:42

the lessons we need to learn, and for us to then be able to action them with

Sarah Cordiner: 01:02:46

the help and expertise of each other.

Vit Muller: 01:02:49

I love that.

Vit Muller: 01:02:50

You know, that's something that I'm, I'm not.

Vit Muller: 01:02:54

I'm running a one man show, and that's what I envy in some of the

Vit Muller: 01:02:58

agency owners like yourself who have a good partners in the business.

Vit Muller: 01:03:02

that's something it's, there's, there's a lot of benefit to it, isn't it?

Sarah Cordiner: 01:03:06

Mm-hmm.

Sarah Cordiner: 01:03:07

Yeah, it's tough.

Sarah Cordiner: 01:03:08

It's tough to do anything completely on your own.

Sarah Cordiner: 01:03:10

And you know, if you are going for a large scale operation,

Sarah Cordiner: 01:03:15

you have to, you know, start.

Sarah Cordiner: 01:03:17

Resourcing up to be able to manage those, those kinds of numbers because you

Sarah Cordiner: 01:03:21

just, it would be impossible by myself.

Sarah Cordiner: 01:03:23

There's, there's no way I could do it.

Sarah Cordiner: 01:03:24

And that's me.

Sarah Cordiner: 01:03:25

Steam train of a woman.

Sarah Cordiner: 01:03:27

yeah.

Sarah Cordiner: 01:03:27

There's no way I could do it without the support of my colleagues, without the

Sarah Cordiner: 01:03:30

team that I have that work 24 hours a day.

Sarah Cordiner: 01:03:32

And I think as well to just acknowledge those people while we're here.

Sarah Cordiner: 01:03:35

You know, a lot of people who are running their businesses

Sarah Cordiner: 01:03:38

are the face of their brand.

Sarah Cordiner: 01:03:40

Yes, we are the ones that get egg on our face when it goes wrong.

Sarah Cordiner: 01:03:43

But we are also the one who gets celebrated on podcasts like this,

Sarah Cordiner: 01:03:46

who get the round of applause up on stages, who everyone says thank you to

Sarah Cordiner: 01:03:50

when they've had some kind of a win.

Sarah Cordiner: 01:03:53

But this wouldn't exist if I didn't have all of the other people who

Sarah Cordiner: 01:03:56

sit quite unseen and unacknowledged by everyone else behind me.

Sarah Cordiner: 01:04:00

And as we build these bigger businesses, we actually have to realize that.

Sarah Cordiner: 01:04:05

we cannot do this by ourselves, so we do have to hand over trust.

Sarah Cordiner: 01:04:10

We have to hand over love.

Sarah Cordiner: 01:04:11

We have to hand over power.

Sarah Cordiner: 01:04:13

We have to hand over delegation of authority to people who are going to

Sarah Cordiner: 01:04:17

hold a portion of our dreams in their hands too, so that we can go on and,

Sarah Cordiner: 01:04:23

and follow and implement our mission.

Sarah Cordiner: 01:04:25

But thank you to all of the people who serve other businesses.

Sarah Cordiner: 01:04:28

None of us could do it without you.

Vit Muller: 01:04:31

Yeah, I love it.

Vit Muller: 01:04:33

A few more questions about high level.

Vit Muller: 01:04:35

Are you ready?

Sarah Cordiner: 01:04:36

Let's go.

Vit Muller: 01:04:37

What are you looking forward to the most in the future?

Vit Muller: 01:04:41

High level?

Vit Muller: 01:04:41

Future releases?

Vit Muller: 01:04:42

Future releases, and why?

Sarah Cordiner: 01:04:44

The thing I am most looking forward to in the tech space

Sarah Cordiner: 01:04:48

is the continued development of ai.

Sarah Cordiner: 01:04:50

This is rolling out so quickly that most of us can barely keep up with it.

Sarah Cordiner: 01:04:54

I'm certainly looking forward to the improvement of outbound calling because

Sarah Cordiner: 01:04:58

I think not necessarily will I be using that in my space for sales calls.

Sarah Cordiner: 01:05:03

My audience.

Sarah Cordiner: 01:05:04

Just probably wouldn't react very well to being cold called.

Sarah Cordiner: 01:05:07

But I see that being used really, really well for my students when I'm running

Sarah Cordiner: 01:05:11

events and just calling them up and saying, Hey, just letting you know,

Sarah Cordiner: 01:05:14

you know, the next event's running.

Sarah Cordiner: 01:05:15

Are you coming?

Sarah Cordiner: 01:05:16

People who are already my warm audience and my warm students

Sarah Cordiner: 01:05:18

using it as reminders, using it as check-ins, using it for that

Sarah Cordiner: 01:05:21

rockstar reach out I was mentioning.

Sarah Cordiner: 01:05:23

I do see that AI is gonna be really, really helpful to just

Sarah Cordiner: 01:05:27

stay at, in fact a bit more closer in touch with our customers.

Sarah Cordiner: 01:05:31

I know that sounds ironic, but I will certainly be using it to be like,

Sarah Cordiner: 01:05:34

you know, Hey it, how are you going?

Sarah Cordiner: 01:05:36

Is there any features that you want some more support with?

Sarah Cordiner: 01:05:38

Is there anything you'd like some more training on?

Sarah Cordiner: 01:05:40

Delivered by our team.

Sarah Cordiner: 01:05:41

We, we run daily training calls.

Sarah Cordiner: 01:05:43

You know, is there a particular topic you'd like to see us run one on?

Sarah Cordiner: 01:05:46

To basically do that kind of touch base and, and get that

Sarah Cordiner: 01:05:49

information and collection.

Sarah Cordiner: 01:05:50

I also am really looking forward to the increasingly Ongoing evolution

Sarah Cordiner: 01:05:55

of workflows and automations.

Sarah Cordiner: 01:05:57

You know, we're now seeing the ability for us to connect in our

Sarah Cordiner: 01:06:00

own custom gpt into workflows.

Sarah Cordiner: 01:06:03

And this is a game changer because no longer are we now creating a

Sarah Cordiner: 01:06:07

pre-written set of email sequences that go out, same email to every single

Sarah Cordiner: 01:06:11

person who goes through the system.

Sarah Cordiner: 01:06:12

You're now already able to craft highly customized emails to each and

Sarah Cordiner: 01:06:17

every person that comes into your system and goes through the flow.

Sarah Cordiner: 01:06:19

And this is really game changing for businesses.

Sarah Cordiner: 01:06:22

And this is, you know, this is only the beginning.

Sarah Cordiner: 01:06:24

So personally, I am absolutely like boiling level, excited about how the

Sarah Cordiner: 01:06:31

AI is gonna continue to evolve over the next six to 12 months and beyond

Sarah Cordiner: 01:06:35

is just, it genuinely terrifies me and excites me all at the.

Vit Muller: 01:06:40

We're in bring of a massive marketed option.

Vit Muller: 01:06:44

I feel like a lot of business are still not getting it.

Vit Muller: 01:06:48

You know, I go to B and i every week.

Vit Muller: 01:06:50

I know it.

Vit Muller: 01:06:50

I speak to them, right?

Vit Muller: 01:06:51

I, I talk to them every week.

Vit Muller: 01:06:53

I do my 45 seconds and I. I talk about a bit about what I

Vit Muller: 01:06:57

do and they still don't get it.

Vit Muller: 01:06:58

And then today I had a 10 minutes presentation and I show them the voice

Vit Muller: 01:07:01

ai and like, they're like, wow, okay.

Vit Muller: 01:07:03

This is what it does.

Vit Muller: 01:07:04

And I think a lot of businesses still are like not adopting

Vit Muller: 01:07:08

these new technologies small.

Vit Muller: 01:07:10

It's like it's strickling through.

Vit Muller: 01:07:11

And I think, you know, you've got, you've got the bell curve,

Vit Muller: 01:07:13

the adoption bell curve when, when the mass adoption happens.

Vit Muller: 01:07:16

And I think we're not far from it.

Vit Muller: 01:07:18

And when that happens, those of us that have been around and been

Vit Muller: 01:07:22

preparing for this, yeah, we are gonna be serving a lot of businesses.

Sarah Cordiner: 01:07:27

Yeah, it's certainly at that point right now where we

Sarah Cordiner: 01:07:32

are at the forefront of the AI revolution, and it is easy for everyone

Sarah Cordiner: 01:07:37

watching this who isn't using AI yet to, to think that they're behind.

Sarah Cordiner: 01:07:40

And there's no point jumping on board.

Sarah Cordiner: 01:07:42

You're not, remember that half of the world doesn't yet have the internet.

Sarah Cordiner: 01:07:45

Half of the world doesn't even have an internet connection

Sarah Cordiner: 01:07:46

yet, so you're not behind.

Sarah Cordiner: 01:07:48

However, this is your opportunity to be right at the very, very front.

Sarah Cordiner: 01:07:52

So no matter how overwhelming and scary and alien and confusing it feels,

Sarah Cordiner: 01:07:56

remember this is new for everybody.

Sarah Cordiner: 01:07:58

Jump on, start learning.

Sarah Cordiner: 01:07:59

Be a learner because this is a massive opportunity for us and we only need to

Sarah Cordiner: 01:08:04

be one step ahead of our competition.

Sarah Cordiner: 01:08:06

So please just take a deep breath and enjoy the learning of it because

Sarah Cordiner: 01:08:10

this could change everything.

Vit Muller: 01:08:13

Yeah, I wish we had a, you know, the magic ball and look in the

Vit Muller: 01:08:17

future to see what we're, whether we all end up in prison because we've, we've ruin

Vit Muller: 01:08:22

ruined the world with AI or what happens.

Vit Muller: 01:08:24

But yeah, for now it's exciting.

Vit Muller: 01:08:27

Let's just keep going.

Vit Muller: 01:08:27

I mean, if we don't, somebody else will do it,

Sarah Cordiner: 01:08:29

Mm-hmm.

Vit Muller: 01:08:31

might as well be us.

Vit Muller: 01:08:33

if you could give one piece of advice to new high level users to make

Vit Muller: 01:08:36

their life easier when adopting and using high level, what would that be?

Sarah Cordiner: 01:08:40

Hmm.

Sarah Cordiner: 01:08:41

So, on top of all the things that we shared today, if you're

Sarah Cordiner: 01:08:45

planning on starting your own SaaS company or an agency, please think

Sarah Cordiner: 01:08:53

about the magic that you bring.

Sarah Cordiner: 01:08:57

As a person.

Sarah Cordiner: 01:08:59

Everything you've done in your life, every experience that you've had, every

Sarah Cordiner: 01:09:01

skill that you've got is your asset.

Sarah Cordiner: 01:09:05

It really truly is.

Sarah Cordiner: 01:09:06

It's not the software that you're using, that's your assets.

Sarah Cordiner: 01:09:09

It's not any magical combination of AI tools.

Sarah Cordiner: 01:09:12

That's your assets.

Sarah Cordiner: 01:09:13

It's you.

Sarah Cordiner: 01:09:14

That's the asset.

Sarah Cordiner: 01:09:15

There are, I think, 70,000 current people.

Sarah Cordiner: 01:09:20

Businesses using, for instance, high level, right?

Sarah Cordiner: 01:09:25

70,000 I believe is the number that they announced at the last summit.

Sarah Cordiner: 01:09:28

So that's gonna be considerably more than that Today, what makes us all different,

Sarah Cordiner: 01:09:33

what makes us all different is the unique thing that that particular business owner

Sarah Cordiner: 01:09:38

is bringing in terms of the culmination of all of their life's work and experiences,

Sarah Cordiner: 01:09:42

skills, knowledge, and passions.

Sarah Cordiner: 01:09:44

If you can infuse whatever tools, whatever platforms, whatever systems

Sarah Cordiner: 01:09:49

you are using with who you are, you literally do not have a single competitor.

Sarah Cordiner: 01:09:56

You do not have anyone who you are up against.

Sarah Cordiner: 01:10:00

If you are completely infusing yourself in your particular business operation,

Sarah Cordiner: 01:10:06

everything from your brand voice to your branding, to the way that you speak,

Sarah Cordiner: 01:10:10

to the way that you present yourself, to the way that you dress, to the way

Sarah Cordiner: 01:10:13

that you communicate with the people, to the way that you write emails, to

Sarah Cordiner: 01:10:17

why you love what you do, to why it's important to you, and the particular

Sarah Cordiner: 01:10:22

group of people that you go to serve.

Sarah Cordiner: 01:10:23

Your history, your previous job roles, your previous business experiences, they

Sarah Cordiner: 01:10:29

are all the ingredients for you to succeed today by just looking back and saying, who

Sarah Cordiner: 01:10:36

was I when I most needed who I am today?

Sarah Cordiner: 01:10:39

That's your niche.

Sarah Cordiner: 01:10:40

Who was I when I most needed a who you are today?

Sarah Cordiner: 01:10:45

That is the person you're targeting.

Sarah Cordiner: 01:10:47

That's the person you can best help because you know exactly

Sarah Cordiner: 01:10:50

what it was like to be them.

Sarah Cordiner: 01:10:52

And that is how you stand out from everyone, no matter what tool, resources,

Sarah Cordiner: 01:10:56

or systems that you are using, no matter what promise that you're giving,

Sarah Cordiner: 01:11:00

which is pretty much the same as any other competitor in your market.

Sarah Cordiner: 01:11:04

It's the way you do it.

Sarah Cordiner: 01:11:05

It's why you do it, and it's how you do it that matters.

Sarah Cordiner: 01:11:09

That is your magic.

Sarah Cordiner: 01:11:12

That's your pot of gold, and that is your one thing that absolutely

Sarah Cordiner: 01:11:16

nobody can compete with you on.

Sarah Cordiner: 01:11:18

Go and be you and infect your business with everything that you are.

Vit Muller: 01:11:23

There's no person the same on the planet.

Vit Muller: 01:11:26

We're all unique and we all have our own per experiences, and, and we've walked in.

Vit Muller: 01:11:30

We, we may have walked in someone else's shoes, in a certain way so we can relate.

Vit Muller: 01:11:35

And the relatedness is what's gonna help you grow this business, right?

Vit Muller: 01:11:40

Just gotta speak to your tribe.

Vit Muller: 01:11:42

Sarah, we've got about 15 minutes left, so we're gonna fly through this.

Vit Muller: 01:11:45

we've got, a. A segment on this podcast called The Beef, where we

Vit Muller: 01:11:49

discuss constructive feedback on high level to improve the platform

Vit Muller: 01:11:52

and get upwards on the a DS board.

Vit Muller: 01:11:55

Are there any challenges or frustrations you faced with high level recently

Vit Muller: 01:11:58

that you'd like to talk about and maybe get some uploads for?

Vit Muller: 01:12:01

I don't know if you've posted something on the a DS Board, but.

Sarah Cordiner: 01:12:04

Yeah.

Sarah Cordiner: 01:12:04

first of all, I love the Ideas board because it's a great way for

Sarah Cordiner: 01:12:07

you to actually see other things that, that could be coming along.

Sarah Cordiner: 01:12:10

who's got beef?

Sarah Cordiner: 01:12:11

I got beef.

Sarah Cordiner: 01:12:12

Alright, first of all.

Sarah Cordiner: 01:12:13

The coolest thing about attending the high level summits is that you

Sarah Cordiner: 01:12:16

get to meet lots of the developers, particularly one that happens in

Sarah Cordiner: 01:12:18

Dallas in October, every single year.

Sarah Cordiner: 01:12:20

And I have to say at the last one, I spent a lot of time outside in the

Sarah Cordiner: 01:12:23

bar area talking to the developers.

Sarah Cordiner: 01:12:25

So I just wanna say thank you guys.

Sarah Cordiner: 01:12:27

You are absolute legends.

Sarah Cordiner: 01:12:29

You've changed my life and you've changed thousands of our customers

Sarah Cordiner: 01:12:32

lives, so thank you very, very much.

Sarah Cordiner: 01:12:33

So my beef is not necessarily beef, it's more of a tartar in that.

Sarah Cordiner: 01:12:38

I have found that one of the features that's amazing but could be a little

Sarah Cordiner: 01:12:43

bit more seamless for us behind the scenes is probably the courses area.

Sarah Cordiner: 01:12:48

obviously being that I work with a lot of educators and course creators,

Sarah Cordiner: 01:12:52

this is a big feature that we use.

Sarah Cordiner: 01:12:54

I have found that there is a little bit of a disconnect between the.

Sarah Cordiner: 01:12:59

Course portal area and the Go collab mobile app at the moment, and I'm sure

Sarah Cordiner: 01:13:06

by the time this even airs, it might be fixed, I hope this is fixed by the

Sarah Cordiner: 01:13:09

time this airs, is that you have to not only give access to the student's

Sarah Cordiner: 01:13:13

course in the course portal, you also, if you're giving them access to a community

Sarah Cordiner: 01:13:19

or the mobile app, double access it.

Sarah Cordiner: 01:13:22

I know that sounds very hard to explain, but if most of the, most of

Sarah Cordiner: 01:13:25

the time at the moment they're only able to see it in one location and

Sarah Cordiner: 01:13:29

not also on the mobile unless they've been given access to it there too,

Sarah Cordiner: 01:13:32

it gets a little bit complicated.

Sarah Cordiner: 01:13:34

It gets very confusing for the student and it does also cause

Sarah Cordiner: 01:13:37

us double admin at the moment.

Sarah Cordiner: 01:13:38

So if we can get go collab and GHL talking together seamlessly, that is gonna be

Sarah Cordiner: 01:13:46

like the epic tartar steak, some amazing.

Vit Muller: 01:13:50

Yeah, absolutely.

Vit Muller: 01:13:51

Now, if you've posted this onto the ideas board, send me a link and I'll put it

Vit Muller: 01:13:54

in a show note so the guys listening.

Vit Muller: 01:13:56

You guys can click on it and give Sarah's idea an up upload, or look it up.

Vit Muller: 01:14:00

There might be something already existing as well.

Vit Muller: 01:14:02

Now, if you guys have any beef, quote unquote beef, an idea for improvement

Vit Muller: 01:14:06

of high level, and you wanna let know the developers, but you also wanna

Vit Muller: 01:14:09

make sure that it gets prioritized.

Vit Muller: 01:14:11

'cause the way it works is Democratic.

Vit Muller: 01:14:13

Democratic, right?

Vit Muller: 01:14:14

It's the, they've got so many developers and they, how do they know which, which

Vit Muller: 01:14:18

feature, which idea to work on First?

Vit Muller: 01:14:19

They do it by looking at how many, you know, upwards a particular thing has.

Vit Muller: 01:14:23

So, if you guys have, something that you'd like to get more upwards for, head

Vit Muller: 01:14:27

over to hal experience.com/the beef.

Vit Muller: 01:14:30

Submit your Beef.

Vit Muller: 01:14:32

There's a little form and then we'll feature in the next episode.

Vit Muller: 01:14:35

Now, Sarah,

Sarah Cordiner: 01:14:36

I love it.

Vit Muller: 01:14:39

send me your beef.

Vit Muller: 01:14:39

Yeah.

Vit Muller: 01:14:40

And we'll feature it.

Vit Muller: 01:14:40

Now we have another, another segment, which is all about inspiring other high

Vit Muller: 01:14:43

level and what's, what's been possible, what's the outcome of what we do?

Vit Muller: 01:14:47

So this is called three under three.

Vit Muller: 01:14:48

So it's short, three stories under a minute each.

Vit Muller: 01:14:52

we share three impactful stories in under three minutes.

Vit Muller: 01:14:54

These stories high level, sorry.

Vit Muller: 01:14:56

These stories highlight how agency owners like yourself have made a

Vit Muller: 01:14:59

positive impact on the client's life.

Vit Muller: 01:15:01

Do you have a quick sec? One quicks success story or amazing result from

Vit Muller: 01:15:05

using high level that you'd like to share to inspire our listeners today?

Sarah Cordiner: 01:15:09

Well, one of my customers, came to my house literally

Sarah Cordiner: 01:15:12

about three weeks ago, and I helped her create her new membership on

Sarah Cordiner: 01:15:17

our version of our SaaS business.

Sarah Cordiner: 01:15:19

And she went back to her office the next day and made $44,000 in the

Sarah Cordiner: 01:15:25

next 48 hours, and they had never, ever even had a month that big.

Sarah Cordiner: 01:15:30

So she was absolutely stoked, and that was all because of our platform.

Sarah Cordiner: 01:15:34

Woo hoo.

Vit Muller: 01:15:35

I love it.

Vit Muller: 01:15:36

Now, guys, if you have a story, if you're a SA entrepreneur, you are

Vit Muller: 01:15:38

already sort of doing some amazing stuff for people and you wanna share,

Vit Muller: 01:15:42

you wanna inspire other high levelers to see what's possible and get a bit

Vit Muller: 01:15:45

of a shout out for your agency as well.

Vit Muller: 01:15:47

then head over to high level experience.com/your story and you

Vit Muller: 01:15:50

can submit it and then we'll feature it on the next episode as well.

Vit Muller: 01:15:54

All right, we are at the end, Sarah.

Vit Muller: 01:15:56

I've got a couple more tricky questions and then we'll wrap it up.

Vit Muller: 01:15:58

Are you ready?

Sarah Cordiner: 01:15:59

Go.

Vit Muller: 01:16:00

What do you wish you had known when you start your,

Vit Muller: 01:16:03

your, when you started Tech medics?

Sarah Cordiner: 01:16:06

Oh my goodness.

Sarah Cordiner: 01:16:07

one of the things that I didn't actually know very well was the numbers, the

Sarah Cordiner: 01:16:14

detailed nitty gritty numbers behind, how many people, new customers you

Sarah Cordiner: 01:16:19

need to get when you minus churn from a business that's a membership model.

Sarah Cordiner: 01:16:23

I had been used to running a membership for a very long time in the education

Sarah Cordiner: 01:16:27

space, but SaaS is quite different, so I didn't understand why I had all

Sarah Cordiner: 01:16:32

these people coming in, but the numbers were staying the same for a while.

Sarah Cordiner: 01:16:35

We kind of hit this level ceiling point, and when I actually sat down

Sarah Cordiner: 01:16:40

and cracked these numbers and really understood how many extra people per

Sarah Cordiner: 01:16:45

month I needed to get off on top of my growth number to actually grow rather

Sarah Cordiner: 01:16:51

than stay at the same subscriber number.

Sarah Cordiner: 01:16:53

Everything changed, so make sure you know your numbers,

Sarah Cordiner: 01:16:56

especially when it comes to churn.

Vit Muller: 01:16:58

Yeah, that's a big one.

Vit Muller: 01:17:00

Now, Sarah, we're all humans.

Vit Muller: 01:17:04

That one is perfect.

Vit Muller: 01:17:06

What are you not very good at?

Sarah Cordiner: 01:17:08

Do you know what I'm not very good at?

Sarah Cordiner: 01:17:10

I am absolutely shockingly terrible at criticism as in receiving it.

Sarah Cordiner: 01:17:18

I have a very.

Sarah Cordiner: 01:17:20

Public personal brand, and I very much am the face of my business and I am

Sarah Cordiner: 01:17:25

someone who wears my heart on my sleeve.

Sarah Cordiner: 01:17:27

I love a lot and I care a lot, but when someone is upset or angry at me, when

Sarah Cordiner: 01:17:33

somebody has a complaint, if somebody says something mean, which luckily doesn't

Sarah Cordiner: 01:17:39

happen very often, I absolutely crumble.

Sarah Cordiner: 01:17:43

It really, really hurts me.

Sarah Cordiner: 01:17:45

I feel absolutely dreadful.

Sarah Cordiner: 01:17:47

I feel like the world's greatest failure if I don't have customers that

Sarah Cordiner: 01:17:51

are anything other than delighted, and that's something I'm working

Sarah Cordiner: 01:17:54

very, very hard on as a person, as a human being is to how do we keep on

Sarah Cordiner: 01:17:59

like the very tough external CEO hat?

Sarah Cordiner: 01:18:02

We talked about some of the toughs.

Sarah Cordiner: 01:18:03

The tough stuff today, but it doesn't mean being immortal and it

Sarah Cordiner: 01:18:07

certainly doesn't mean eliminating the fact that we do have human being

Sarah Cordiner: 01:18:12

hearts that bleed when we feel pain.

Sarah Cordiner: 01:18:15

So yeah, I'm absolutely dreadful at, dealing with the problems or

Sarah Cordiner: 01:18:19

the challenges or the complaints or people that not absolutely delighted

Sarah Cordiner: 01:18:24

because I care and because I love them and I want 'em all to be delighted

Sarah Cordiner: 01:18:28

and I like people to like me.

Sarah Cordiner: 01:18:30

Great weakness.

Vit Muller: 01:18:32

And look, it's a tough one because in business you have to have a

Vit Muller: 01:18:35

bit of a skin, thick skin, but you don't wanna, you don't want your heart to grow

Vit Muller: 01:18:39

really thick, that you can't be, you know, you can't, you can't be, you know, to,

Vit Muller: 01:18:42

to, to empathize and things like that.

Vit Muller: 01:18:45

So it's fine line, isn't it?

Vit Muller: 01:18:47

tell, tell me something that's true that almost nobody agrees with you.

Sarah Cordiner: 01:18:51

But nobody agrees with me on, okay.

Sarah Cordiner: 01:18:57

Here's something that I believe to be true that most people who lead or run

Sarah Cordiner: 01:19:03

businesses agree with, and that is that you can be friends with your colleagues.

Sarah Cordiner: 01:19:11

This is something that I've been criticized about.

Sarah Cordiner: 01:19:13

I, I was the executive director and head of campus of a university.

Sarah Cordiner: 01:19:17

I've run a large business for 20 years.

Sarah Cordiner: 01:19:20

I've worked in government, I've worked in corporate organizations, and in

Sarah Cordiner: 01:19:24

every single one of those scenarios, I have always been friendly and

Sarah Cordiner: 01:19:30

even aimed to be friends with my.

Sarah Cordiner: 01:19:33

Staff and I've consistently been told, that's bad.

Sarah Cordiner: 01:19:37

That's bad leadership.

Sarah Cordiner: 01:19:38

You should never be friends with your staff.

Sarah Cordiner: 01:19:39

They are staff, not your friends.

Sarah Cordiner: 01:19:41

I completely disagree.

Sarah Cordiner: 01:19:42

I believe that you get more from a human being when there's

Sarah Cordiner: 01:19:45

genuine relationship there.

Sarah Cordiner: 01:19:46

I believe that you get more loyalty from a person when they know that you

Sarah Cordiner: 01:19:50

care about them and you genuinely do.

Sarah Cordiner: 01:19:52

And I certainly believe that someone is far more likely to run into a

Sarah Cordiner: 01:19:56

building and save you when it's on fire if they know that you do the same.

Sarah Cordiner: 01:20:00

So anyone who says you shouldn't be friends with your

Sarah Cordiner: 01:20:03

staff, I completely disagree.

Sarah Cordiner: 01:20:05

I spend more time in my business with my staff than I do with my own family.

Sarah Cordiner: 01:20:10

And I for one, want that to feel like my chosen family.

Sarah Cordiner: 01:20:14

I wanna feel like I love those people and I'd like to think that

Sarah Cordiner: 01:20:17

they love working with me too.

Vit Muller: 01:20:20

I love that Sarah, we're at the end.

Vit Muller: 01:20:25

If there was one, I don't know, like something you'd like to say

Vit Muller: 01:20:31

to the listeners before we wrap up.

Vit Muller: 01:20:34

Now's your time.

Sarah Cordiner: 01:20:35

Never in my wildest dreams did I think that as a gypsy

Sarah Cordiner: 01:20:38

immigrant, I would have one of the largest SaaS agencies in Australia,

Sarah Cordiner: 01:20:43

a company that I company, a country that I wasn't even born in.

Sarah Cordiner: 01:20:46

I also didn't imagine that by the age of 37, then I would retire.

Sarah Cordiner: 01:20:51

My husband never did.

Sarah Cordiner: 01:20:54

I think that before the age of 40, I would be living a life that

Sarah Cordiner: 01:20:59

would be impacting and changing the lives of thousands of other people.

Sarah Cordiner: 01:21:04

This happened, not because there's anything special about me.

Sarah Cordiner: 01:21:08

I've got a crack in my butt the same as everybody else, right?

Sarah Cordiner: 01:21:11

Not because I have any special marketing team or because I started with any

Sarah Cordiner: 01:21:15

kind of special gift or constellation in the universe because I decided.

Sarah Cordiner: 01:21:20

That I wanted to try something because I made up my mind that I would give it

Sarah Cordiner: 01:21:25

the hardest shot that I would ever give anything because I decided that no matter

Sarah Cordiner: 01:21:30

how hard it got, I would keep on trying.

Sarah Cordiner: 01:21:33

'cause I decided that no matter how much it seemed like results weren't coming, I

Sarah Cordiner: 01:21:38

would keep on learning and I would keep asking for help, and I would keep finding

Sarah Cordiner: 01:21:44

a way because every time we got one glimmer of hope of someone saying thank

Sarah Cordiner: 01:21:49

you, that helped, that's changed my life.

Sarah Cordiner: 01:21:51

You soon get people saying, this has saved my life.

Sarah Cordiner: 01:21:54

Because we focused on those moments and kept using that as our fuel

Sarah Cordiner: 01:21:58

to keep going and growing more.

Sarah Cordiner: 01:22:00

I now have a business that got valued at $15 million from my spare room in

Sarah Cordiner: 01:22:07

my home, built from a place of a dream.

Sarah Cordiner: 01:22:11

You can create anything.

Sarah Cordiner: 01:22:14

You can make something extraordinary from nothing.

Sarah Cordiner: 01:22:19

It is the true definition of alchemy.

Sarah Cordiner: 01:22:21

And all you need to do that is ambition.

Sarah Cordiner: 01:22:23

The willingness to learn and commitment to not give up when

Sarah Cordiner: 01:22:28

it gets hard, because it will.

Sarah Cordiner: 01:22:30

And if you push through those days, you will have the dream come

Sarah Cordiner: 01:22:35

true, which is the actualization of something that once was an idea, and

Sarah Cordiner: 01:22:40

you'll wake up one day and go, oh my goodness, we are somewhere there.

Sarah Cordiner: 01:22:45

Isn't that amazing?

Sarah Cordiner: 01:22:46

So ask for help.

Sarah Cordiner: 01:22:48

Do lots of learning and believe in yourself, and please make sure you give

Sarah Cordiner: 01:22:52

yourself time to get results because none of this stuff happens overnight.

Sarah Cordiner: 01:22:57

I'm certainly cheering you on, vi's cheering you on.

Sarah Cordiner: 01:23:01

You've got this, and I can't wait to hear your story on

Sarah Cordiner: 01:23:03

this podcast one day soon too.

Vit Muller: 01:23:06

Sarah, you're amazing.

Vit Muller: 01:23:08

Thank you for sharing your passion.

Vit Muller: 01:23:09

Thank you for being on this show today.

Vit Muller: 01:23:11

You've shared a lot of wisdom and experience, and I salute you for what

Vit Muller: 01:23:17

you've done and where you've gotten.

Vit Muller: 01:23:19

it's truly impressive.

Vit Muller: 01:23:20

I, you know, I look at your post and it's inspires me, to, you know, I've

Vit Muller: 01:23:24

got my own aspirations with what I want to take it, and just seeing, seeing

Vit Muller: 01:23:28

you and seeing others that are ahead of me, what they do and how they do it.

Vit Muller: 01:23:31

And, and, you know, it's just inspiring.

Vit Muller: 01:23:33

And this is what makes me so passionate about continuing to do this podcast

Vit Muller: 01:23:37

because, selfishly it's something I've started for myself, but also I'm,

Vit Muller: 01:23:42

you know, I enjoy inspiring others, for you guys listening as well.

Vit Muller: 01:23:45

So I think we all win.

Vit Muller: 01:23:46

We all win, having amazing guests like Sarah with us and

Vit Muller: 01:23:48

sharing their, their, wisdom.

Vit Muller: 01:23:50

So, thank you.

Vit Muller: 01:23:51

I just wanted to say thank you again just for, you know, for doing that, Sarah.

Vit Muller: 01:23:54

Um.

Sarah Cordiner: 01:23:55

for having me.

Vit Muller: 01:23:57

And for you guys, thank you for listening to today's episode

Vit Muller: 01:23:59

on the high level experience as well.

Vit Muller: 01:24:01

If you enjoyed today's episode, then please share it with your fellow agency

Vit Muller: 01:24:04

mates and other high levelers that you think would also benefit from listening.

Vit Muller: 01:24:07

For show notes, links and extra tips to help you grow your agency

Vit Muller: 01:24:09

or your SaaS with high level, please go to high level experience.com.

Vit Muller: 01:24:13

And if you want to check out Sarah's offer, once again,

Vit Muller: 01:24:17

that's just heading over to highlevelexperience.com/sarahcordiner.

Vit Muller: 01:24:21

Go get it guys, and hopefully we'll see you in Dallas in October.

Vit Muller: 01:24:25

Or if you're in Australia, I'll be going to SA preneur in Sydney.

Vit Muller: 01:24:30

hope you guys see you there.

Vit Muller: 01:24:31

I know Sarah will be there as well.

Vit Muller: 01:24:32

So we look forward to see you guys there.

Vit Muller: 01:24:34

Thank you again for listening and have a great rest of your day, everybody.

Sarah Cordiner: 01:24:38

Woo.