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Hello guys.

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Welcome to another, episode on the Hal Level Experience Podcast.

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Our guest today are two powerhouse leaders revolutionizing our agency's scale and

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succeed in the high level ecosystem.

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Emily Bryant is the GM of Global Operation and Sales at Growthable, a true architect

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of efficiency and client success with a fierce love for automation and strategy.

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Emily doesn't just use high

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level, she gees out on it making even the most complex workflows

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feel like second nature.

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Joining her is Rhino O'Connor, the founder and CEO of Crable.

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He's a visionary entrepreneur who turned his obsession with Cohi level

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into thriving global support platform from running agencies to hosting

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soda after webinars, RH has helped.

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hundreds of businesses grow through smart onboarding education and elite

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level client retention strategies.

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Emily brings the precision.

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Ryan brings the vision together they're building the future of white

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label support for high level agencies.

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Please welcome to the show Emily Bryant and Rhino Corner from Growth

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Bull.

Emily Bryant: 00:01:09

Thank you.

Emily Bryant: 00:01:09

Thanks for having us.

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It was really good to have you guys.

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I mean, I've been looking forward to this like,

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favorite part of my week.

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You

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know, there are people in the world, that, and then there are people in the high

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level community, and then there's you, you know, like there are special people that

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you meet.

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for those of you guys listening, if you are high level, this is

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one thing that, you, I'd recommend everybody to tap into it, which is

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tap into build relationship building.

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because I met these two legends at level,

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Up Summit in 2023, and since then we've just been hanging out, you know,

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sharing tips, you know, hanging out.

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it's just been awesome.

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And now here we are doing this podcast.

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so yeah.

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I appreciate you, both

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what you do

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and, and really, you know, feel fortunate to have you in in my circle.

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That's for sure.

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Ryan O'Connor: feel like we should hire VI as the copywriter for growth of all.

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'cause that was an awesome intro.

Emily Bryant: 00:01:59

That's fantastic.

Emily Bryant: 00:02:00

Thank

Emily Bryant: 00:02:00

Ryan O'Connor: good.

Emily Bryant: 00:02:01

Yeah,

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I'll pa I'll pa I'll pass that along to my AI

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agent.

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Ryan O'Connor: Yeah, I, I also want to disclose that vi and I

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met when he walked me home from having too many beverages, so,

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I wasn't sure if you wanna talk about it,

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but Yeah, sure.

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Yeah.

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No, that's a, that, that was a story.

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I was like, oh, you know, definitely wanna speak to this guy.

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let's, let's go for a beer mate.

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All right.

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Well, went for a beer And

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then within 15 minutes you were, falling asleep

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because, you know, I mean, that's what

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happens, right?

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It's when, when we are all like, revving it up and, and working at, at like a

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extra, like a super speed, and then

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suddenly you take some time off, you go to Level Up Summit and you

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finally, okay, Well, I'm gonna, you know, I'm gonna let some steam out

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and, you know, just whatever, you know.

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Ryan O'Connor: Well, actually.

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It's interesting because all three of us on this call met at the summit.

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I met you serendipitously, Vic, because you were like,

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I'm gonna walk this guy home.

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And I met Emily at the airport and we both clocked the Quantas sign,

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which is our, we, we recognize that from the southern hemisphere, right?

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And we're like, you are going, you are either going to Australia

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or New Zealand, aren't you?

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And we like locked.

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And we was like, but we've been basically friends since that moment.

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So yeah, it was, it was awesome.

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And me and Emily went and had, a few glasses of like post summit

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wine and some real food for

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the first time.

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So good.

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Ryan O'Connor: and I figured that Emily was like

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a, a

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super nerd.

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And I think that you talk about like, there's people in, there's people, there's

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people in the ecosystem, and then there's

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like people like us.

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And I immediately recognized

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that Emily was like, I. This all the way.

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Right.

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And that she, her knowledge and how much she kind of knew about like the

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software and all that sort of stuff.

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And I was like, I could recognize like

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my kindred spirit in her immediately.

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And so yeah, now she, she works with us

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and she basically leads our entire operation, which is awesome.

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So I'm like, it's like she is the best hire I've ever made.

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and like the fact that, like, I met her just as I met you,

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like at the summit, it's

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like, God, how much, how much attribution do we need to give the founders of

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high level for all of our success?

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I don't know.

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But, it's really cool that like we're all sitting here having this

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chat.

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It's, it's really cool.

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Yeah.

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And, and while we're talking about this, we're about to go into SA

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event in Sydney, so there is,

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So looking forward to

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whole new world of opportunities about to, to happen again.

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So, yeah, we're all excited.

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By the way, you guys, if you're listening, if you're in Australia, come

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to Sydney, like come hang out with us, because it's gonna be bloody awesome.

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it's happening on the 26th and 27th of May in Sydney.

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Tickets are still an early bit of belief, at the time of making this podcast.

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So yeah, guys like, I mean, it is an investment, you know, it is.

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You might look at it and it's like, oh, it's, it's, you

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know, it might be expensive.

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Depends where you're at.

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It depends what your budgets are.

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But lemme tell you this,

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20, 23, January did not have that huge amount of money.

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I was sort of, you know, still sort of in a growth phase, but I'm like, fuck it,

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I'm just gonna buy the ticket and I'm just gonna go VIP and buy

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flight tickets, accommodation.

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And I went to Dallas and it's just been like my business has

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quadrupled, if not more since Dallas.

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You know?

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And that's not just like doing work for agencies or selling my snapshot,

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but also just the motivation and like seeing the clear picture of what others

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do and how that trickles down into my, like my SaaS business as well.

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I highly recommend anybody, like, don't look at it as an expense, look at it as an

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investment.

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'cause those relationships that you make are invaluable.

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Ryan O'Connor: Well, we we're the evidence of that because this, this podcast episode

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wouldn't have happened if we didn't decide to show up and be in the same room as all

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those people that we love being around.

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And so the return is like, it's immeasurable, right?

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It is,

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Yeah.

Emily Bryant: 00:05:46

is and

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it's, I think people underestimate the community and the networking

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opportunities at these events as well.

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It's also where I met Sarah Corda

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as well, who you interviewed last week, and, you know, made sure that,

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that I met her at that event being

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a, an Aussie as well and had been following her online

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and, but just those relationships.

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That you make, like not just people in your kind of local area or or country,

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but it's the other people you meet that you wouldn't have ever had the chance

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to meet before.

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And we all love geeking

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out over high level, so there's always something to talk about.

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Yeah, it's very much global world, isn't it?

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Like the other day I was just having a

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call on WhatsApp, speaking to Rupert, like he's driving, you know, in

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Pakistan, like working with, with his

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tech guys And it's like, there's no, there's no B, there's no borders.

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Ryan O'Connor: is, yeah.

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Rupert's one of those guys where you're like, you, you recognize,

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again, like they're like a spirit animal that you didn't know you had.

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Right?

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And it's like, yep.

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You know, you recognize yourself in them the minute you like, the minute I

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see Rupert And his crazy like driving

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around Pakistan sleeping on a mattress, like he's just all in for the love of it.

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You know what I.

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Yeah.

Emily Bryant: 00:06:59

Oh yes.

Emily Bryant: 00:06:59

And the good choice of music when he is driving, driving his cast along.

Emily Bryant: 00:07:03

I've been enjoying that.

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So, Emily, let's just do a little bit of an ex expand that intro

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for, for the guys that might not know you, but you know, again, like I'll, I checked

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out your LinkedIn, you know, I know you've been doing and you've got a rich,

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you know, career history in this space.

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So, I think my intro didn't do enough justice to all the different

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experiences that you've, that you've had.

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Can you, can you talk on that a little bit more for the guys listening?

Emily Bryant: 00:07:29

Yeah, sure.

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So I actually have my own web design agency for around 10 years, and I think

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web design is probably something I never wanna get back into unless

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it's within high level platform.

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Now I just.

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Don't like WordPress anymore.

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Sorry, all the WordPress people.

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But I, I did that for a really long time.

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Was quite successful in that.

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Managed to retire my husband as well, which is pretty cool.

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He's a stay at home dad, has been for about eight years now

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as well, which is really awesome.

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And then after that I went into a company that coaches digital

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marketing agencies and was there for about three and a half years.

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And that was actually where I got introduced to high level.

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And at the time we actually had Chase onboard us, which was a pretty

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awesome experience and showed us like how to set up the fast five.

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And we were like, oh my gosh.

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And then that kind of, once I realized

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and could see what it could do, even though that was, I think coming up

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four years ago now, like I was in.

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That was kind of where I, where I fell in love with high level.

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And then after that I've, between that, working at, at Mavericks

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and, and coming here to growth, the ball wave Love also working

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with Sarah, coordinator at Techman.

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So I've been inside, you know, that SaaS business as well and event management

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and also some other SaaS companies.

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That's actually how I first kind of

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experienced the growth able support side of things.

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'cause I worked for a company that

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used growth able for support and

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yeah, and I've been doing a lot of project

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work within high level as well.

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'cause I do love geeking out on

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it, but now

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here at Growth Ball and absolutely love

Emily Bryant: 00:09:08

it.

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Look, it sounds like you're

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a big

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Ryan O'Connor: Well, that's good to know.

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You one thing that you know, like comes to my mind like, why

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wouldn't you if all this experiences, why wouldn't you launch your own SaaS?

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You know what I mean?

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But

Emily Bryant: 00:09:21

I know maybe one day.

Emily Bryant: 00:09:24

Ryan O'Connor: I tell her that every day.

Emily Bryant: 00:09:25

Yeah.

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You know, you totally should, but, it also just comes down to what

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you're comfortable with and, and you know, it sounds like you're a great

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as a supporter person as well, so I

Emily Bryant: 00:09:33

Yes.

Emily Bryant: 00:09:34

Oh, and I love being part of a, a team as well, and like, you know, I'm

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a fairly empathetic leader, so like helping to manage and lead and understand

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teams is something that I'm really

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passionate about.

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And yes, I could go do my own SaaS

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thing but then, you know working from home,

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I probably wouldn't get outside that much.

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and it's kind of fun to be in a team environment and I love to

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like working with other agency

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owners and getting to understand their businesses and, and helping them.

Emily Bryant: 00:10:02

Like that's really where my passion

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lies.

Vit Muller: 00:10:05

I love it.

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so guys, look, before we dive into, I want to go into some

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systems and strategies for the guys

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listening.

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there's so much we can

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unpack, right?

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Retention, all that stuff.

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but what I'm curious is, maybe,

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maybe questions for you, Ryan.

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What was the defining aha moment that made you realize, you know, like this kind of

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support was not just like helpful like

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with what you do at growth level, but absolutely essential for scaling agencies?

Vit Muller: 00:10:28

Ryan O'Connor: Yeah.

Vit Muller: 00:10:28

you know, I was thinking about this actually just a moment ago because in the,

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in the high level kind of ecosystem, you

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know, you've got the kind of, I guess the accolades, and the main kind of

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accolade is the SaaS award, right?

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Which is, you know, if you have a hundred active.

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SaaS enabled paying subscribers.

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You get a big plaque and it's amazing.

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Right?

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And like,

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congratulations to anyone that's ever obtained or achieved that accolade.

Vit Muller: 00:10:53

It's,

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it's super, it's great.

Vit Muller: 00:10:54

Right?

Vit Muller: 00:10:56

I think that, high level being high level,

Vit Muller: 00:10:58

you know, as a symptom or a byproduct, whichever way you,

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whichever way you wanna look at it,

Vit Muller: 00:11:04

by not having a

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sales

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team and by bringing Kelsey to build a global affiliate team that

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earns millions in commissions right.

Vit Muller: 00:11:18

Is a

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testament to, I think Kelsey, I think it's a testament to Sean

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Varun and Robin's vision to like

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not have a sales team and go down this

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path.

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But as a result of doing that, you undoubtedly end up with

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a certain type of person.

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sees the opportunity in something and then goes and gets it by, you know, grabs it

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with both hands and, and charges away.

Vit Muller: 00:11:41

Right.

Vit Muller: 00:11:42

And I feel like by doing that, rather than high level becoming another

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HubSpot competitor, another Salesforce

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competitor, it became a business opportunity for people like

Vit Muller: 00:11:52

Vic, for people like Emily, for people like Ryan to go, I've been

Vit Muller: 00:11:56

waiting for something like this,

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which is like the ultimate Swiss army knife so that I know what skills I

Vit Muller: 00:12:03

have in my back pocket, and now I've finally got a platform that doesn't

Vit Muller: 00:12:08

cost me $10,000 a month from day one.

Vit Muller: 00:12:11

This is not AWS and I have to go and build everything from scratch.

Vit Muller: 00:12:15

It's all there from an infrastructure point of view.

Vit Muller: 00:12:19

And now I can just be like, I can have the same conversations that I'm having

Vit Muller: 00:12:24

with business owners, yet now I can have these conversations and go everything I

Vit Muller: 00:12:28

just told you I can give you because I know where it is, I've, I've got it right.

Vit Muller: 00:12:34

And so that as a result of having no sales team and you

Vit Muller: 00:12:41

know, being affiliate led right?

Vit Muller: 00:12:44

Meant that you have a high number of people who end up being high

Vit Muller: 00:12:49

level users or agency owners, right?

Vit Muller: 00:12:51

That's the kind of the way that I'm talking about 'em.

Vit Muller: 00:12:53

Sa entrepreneurs, entrepreneurs, entrepreneurs, whatever you wanna call

Vit Muller: 00:12:56

them, they just don't think that they'll need to do something with customers

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once they've brought 'em in, right?

Vit Muller: 00:13:05

Like, and when you look at the subscription revenue model, which is what

Vit Muller: 00:13:09

we're all in here pretty much, right?

Vit Muller: 00:13:11

And of course you can do your own revenue models, you can do retainers,

Vit Muller: 00:13:13

you can do whatever you want.

Vit Muller: 00:13:14

But I think that like when we're talking about like monthly recurring

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revenue subscription, revenue model businesses, when the customer

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agrees that they're gonna sign up, that's just the beginning of your

Vit Muller: 00:13:24

relationship with that customer, right?

Vit Muller: 00:13:26

There's no guarantees they'll stay beyond one day, seven days,

Vit Muller: 00:13:30

30 days, whatever it is, right?

Vit Muller: 00:13:31

And so I. There's so much emphasis in the affiliate space on how to get new

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clients, how to go and get a million leads in one day and all this type of stuff.

Vit Muller: 00:13:43

Right?

Vit Muller: 00:13:44

But no one ever talks about like, okay, but like, you actually need to talk

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to them and help them so that they keep paying the bill, not just pay

Vit Muller: 00:13:50

you once and then get upset that you never spoke to them and off they go.

Vit Muller: 00:13:53

Right?

Vit Muller: 00:13:53

And so, you know, it's, it's no secret that like, as a result of them doing

Vit Muller: 00:14:00

that, making it white labelable that they could never serve the end user, right?

Vit Muller: 00:14:07

And so the onus has always been on the entrepreneurs and the people that are

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coming in for the business opportunity to provide their own version of this.

Vit Muller: 00:14:15

And when I came into the, to the ecosystem and started building an

Vit Muller: 00:14:18

agency, I was like, oh, there's no.

Vit Muller: 00:14:20

Way I can support them, support my customers, because they don't

Vit Muller: 00:14:23

know, one, they don't know it's high level, and two, there's no

Vit Muller: 00:14:26

blue button when they log in, right?

Vit Muller: 00:14:28

Because it's, they remove all the white label, right?

Vit Muller: 00:14:30

And so it was immediately like, well, I'm sitting here all day on YouTube

Vit Muller: 00:14:33

answering questions for people.

Vit Muller: 00:14:36

So how could I turn the, I'm answering questions all day into

Vit Muller: 00:14:40

something where it's like I'm actually exchanging the value that

Vit Muller: 00:14:43

I feel I'm bringing for revenue.

Vit Muller: 00:14:47

And, I'm not just any revenue, I'm all about that monthly

Vit Muller: 00:14:50

recovery rate revenue, right?

Vit Muller: 00:14:51

So I wanted to create my own subscription service to do that.

Vit Muller: 00:14:56

I rang up a friend of mine who was one of my VAs in my agency,

Vit Muller: 00:15:00

and I was like, could you do an eight hour shift answering, chats?

Vit Muller: 00:15:05

and I'll do an eight hour shift and we'll just tell people that it's

Vit Muller: 00:15:09

24 hours a day, seven days a week.

Vit Muller: 00:15:12

We'll just figure it out.

Vit Muller: 00:15:13

And he said, yes, absolutely.

Vit Muller: 00:15:15

And I started charging $99 for 24 7 support.

Vit Muller: 00:15:19

And I went and got a widget through Zendesk, which is obviously an

Vit Muller: 00:15:22

extremely popular third party thing you can just go and get.

Vit Muller: 00:15:24

And then the next day, growth all existed, right?

Vit Muller: 00:15:27

So, you know, and I just built it from there, right?

Vit Muller: 00:15:29

I got another VA to do a third shift, and then it was truly 24 7, you know?

Vit Muller: 00:15:34

And I was like up at like ridiculous hours doing chats on

Vit Muller: 00:15:37

my phone, chats on my laptop.

Vit Muller: 00:15:39

I had an alarm system to show when chats were coming through, like,

Vit Muller: 00:15:43

Jesus.

Vit Muller: 00:15:43

Ryan O'Connor: how do I do this in a funnel?

Vit Muller: 00:15:45

I go and answer the question, right?

Vit Muller: 00:15:46

And like, just do that.

Vit Muller: 00:15:48

Get five customers, get another va. Now I'll do sales, right?

Vit Muller: 00:15:52

And then I'll do marketing.

Vit Muller: 00:15:53

And I just basically delegated myself out of every role to now Emily

Vit Muller: 00:15:58

does 80% of what I used to do and

Vit Muller: 00:16:02

I. Again, like I see all these posts about, have this tool to

Vit Muller: 00:16:07

get these customers, you know, run this promotion, do this webinar.

Vit Muller: 00:16:10

I'm a SaaS award winner after three months, blah, blah, blah.

Vit Muller: 00:16:14

And it mattered to me.

Vit Muller: 00:16:17

It didn't matter to me at all.

Vit Muller: 00:16:18

I never ran an ad. I, I just was in the groups answering questions In the high

Vit Muller: 00:16:24

level official community, I'd answer as many questions as, as I possibly

Vit Muller: 00:16:27

could to try and gain some visibility.

Vit Muller: 00:16:30

we still have not run a single paid ad

Vit Muller: 00:16:32

Right?

Vit Muller: 00:16:33

So you could never run an ad and make it happen.

Vit Muller: 00:16:36

Okay.

Vit Muller: 00:16:37

And it was, it was all about the people that I chose to come work

Vit Muller: 00:16:40

for me and how I delegated out to them and how you chose the things

Vit Muller: 00:16:46

you wanted to work on and delegated the things you didn't wanna work on.

Vit Muller: 00:16:49

And chose high value things over low value things and de like, it was all

Vit Muller: 00:16:53

about the people and the resources for me.

Vit Muller: 00:16:55

It was never about which tool I used to grow.

Vit Muller: 00:16:58

'cause I didn't use any tools to grow.

Vit Muller: 00:16:59

I used high level, right?

Vit Muller: 00:17:01

Native high level.

Vit Muller: 00:17:03

so the aha moment for me on like, you know, this could be a thing, you know,

Vit Muller: 00:17:08

actually was very, very obvious to me.

Vit Muller: 00:17:11

Like, it was like,

Vit Muller: 00:17:14

I, it, I, I stopped working on my agency literally in like one day, right?

Vit Muller: 00:17:18

I was like, I don't care about my agency anymore.

Vit Muller: 00:17:20

I just was like, I'm done.

Vit Muller: 00:17:21

I just chucked it in the bin.

Vit Muller: 00:17:22

I just chucked it in the bin.

Vit Muller: 00:17:23

I didn't care about it at all.

Vit Muller: 00:17:24

'cause I was like, I've gotta go and just play around with

Vit Muller: 00:17:27

high level all day every day.

Vit Muller: 00:17:29

That's all I wanted to do.

Vit Muller: 00:17:30

Just super nerd, right?

Vit Muller: 00:17:32

And I was like, all right, but I also need to pay rent and feed family and

Vit Muller: 00:17:35

I've got kids and all this type of stuff.

Vit Muller: 00:17:36

So it was like I was forced to commercialize my obsession,

Vit Muller: 00:17:40

which is what I did.

Vit Muller: 00:17:41

and thank God.

Vit Muller: 00:17:45

Because it almost died many times.

Vit Muller: 00:17:47

Many times it was multiple times in those early days where I couldn't afford wages.

Vit Muller: 00:17:52

But because I was doing affiliate stuff on YouTube, I was getting like, you

Vit Muller: 00:17:55

know, several thousand dollars back then in affiliate commissions, and it

Vit Muller: 00:18:00

paid the wages for all the people that I needed to come and help me, right?

Vit Muller: 00:18:02

And so like not only only did high level give me the ability to build

Vit Muller: 00:18:06

a business, it paid for my staff through the commissions, right?

Vit Muller: 00:18:10

So again, how much attribution do I need to give Sean Varun and

Vit Muller: 00:18:12

Robin, for God's sake, right?

Vit Muller: 00:18:13

Because like they've created so many jobs, they've created so many

Vit Muller: 00:18:17

opportunities for so many people globally, it's absolutely ridiculous.

Vit Muller: 00:18:20

And that's a true platform, right?

Vit Muller: 00:18:21

Which is.

Vit Muller: 00:18:22

The output of the, the economic output of the people using

Vit Muller: 00:18:26

your platform is a hundred x.

Vit Muller: 00:18:28

What they make as an organization, that's a true platform.

Vit Muller: 00:18:31

so yeah.

Vit Muller: 00:18:32

long story short man, like it was super obvious to me that someone should do it.

Vit Muller: 00:18:36

There was actually two brands that had done it and were like, there,

Vit Muller: 00:18:38

there were the Kings and they steal the kings, our competitors, right?

Vit Muller: 00:18:42

They are huge, big, massive organizations that have absolutely crushed it full

Vit Muller: 00:18:47

respect to the owners and founders of those organizations Beant, Matt

Vit Muller: 00:18:51

Deseno and all those guys, right?

Vit Muller: 00:18:53

Because they saw an opportunity to be like, well, we really kind of know how

Vit Muller: 00:18:58

to do this stuff, but how do we like, bring that to a large number of people?

Vit Muller: 00:19:02

and you know, like I just wanted to keep making YouTube videos

Vit Muller: 00:19:06

and keep helping people out.

Vit Muller: 00:19:07

I still do coaching calls, right?

Vit Muller: 00:19:09

Like I, I didn't delete my coaching page and we still get people booking in for

Vit Muller: 00:19:13

coaching calls, which is the only way I was able to put food on the table back

Vit Muller: 00:19:16

in those days after I sold, well, gave the agency agency game up, and now I'm

Vit Muller: 00:19:21

going back into the agency game because now I've got more time on my hands and

Vit Muller: 00:19:24

I can actually do it thanks to Emily.

Vit Muller: 00:19:25

But yeah, man.

Vit Muller: 00:19:26

I don't know, is that answering your question?

Vit Muller: 00:19:27

Because like, I feel like I'm rambling now,

Vit Muller: 00:19:30

so I was thinking What, to follow up, how to follow up on this.

Vit Muller: 00:19:32

So, bunch of takeaways.

Vit Muller: 00:19:33

the, the first takeaway is you've

Vit Muller: 00:19:35

kind of, you've really went for like a true skateboard,

Vit Muller: 00:19:40

like Zen

Vit Muller: 00:19:41

Zendesk, eight hours, me eight hours.

Vit Muller: 00:19:43

You, let's go.

Vit Muller: 00:19:44

Ryan O'Connor: Yep.

Vit Muller: 00:19:45

What, what else is there?

Vit Muller: 00:19:46

Yeah.

Vit Muller: 00:19:46

What do You

Vit Muller: 00:19:47

need to do?

Vit Muller: 00:19:47

You know, and it's like that, that thing though, right?

Vit Muller: 00:19:50

Is like we, me and Emily see thousands of agencies yearly, right?

Vit Muller: 00:19:55

Like, we talk

Vit Muller: 00:19:56

like 10 times a week.

Vit Muller: 00:19:59

Speaking to an

Vit Muller: 00:19:59

agency and they're telling us about their niche and their go

Vit Muller: 00:20:02

to market and all this type of stuff.

Vit Muller: 00:20:03

Right.

Vit Muller: 00:20:03

Which is a really cool position to be in because I feel like me and Emily

Vit Muller: 00:20:06

are almost like mini VCs sitting back listening to the pitches and it's

Vit Muller: 00:20:10

like, this is what we're gonna do.

Vit Muller: 00:20:11

And you get the, you're in a position where you can be like,

Vit Muller: 00:20:14

well, here's what I would do, right?

Vit Muller: 00:20:16

And I've done this before, and blah, blah, blah, blah, blah.

Vit Muller: 00:20:18

And it's like, it's

Vit Muller: 00:20:18

such a cool place to be in, right?

Vit Muller: 00:20:21

But,

Vit Muller: 00:20:21

yeah, I mean, every single time I've ever done anything in any of the companies that

Vit Muller: 00:20:26

I've, you know, been a part of growing or grown myself or whatever it was, the

Vit Muller: 00:20:31

strategy is to just do it and stop talking about doing it.

Vit Muller: 00:20:35

And it was like, Sam, was it Sam Carlson?

Vit Muller: 00:20:38

Or no, it wasn't, it was somebody else.

Vit Muller: 00:20:40

Maybe it was Keaton Walker, somebody, I can't remember.

Vit Muller: 00:20:43

It was, it was someone clever like that, right.

Vit Muller: 00:20:46

Who put a post up the other day on Facebook, and it was a picture of a

Vit Muller: 00:20:50

pencil, and you had one pencil, which is brand new, barely, barely outta

Vit Muller: 00:20:55

the packet on, on the left side and on the right hand side, a really worn out

Vit Muller: 00:20:59

pencil that's been used heaps and heaps.

Vit Muller: 00:21:01

And the left hand side is like waiting for things to be perfect.

Vit Muller: 00:21:04

And on the right hand side is just started.

Vit Muller: 00:21:07

So it's like, instead of talking about it, just start, just do it.

Vit Muller: 00:21:12

Yesterday I was coaching someone because I'm doing a, I'm, I'm building a

Vit Muller: 00:21:15

SaaS company as part of a speech that I'm giving in Sydney later this year, and

Vit Muller: 00:21:19

I'm building an agency for that person.

Vit Muller: 00:21:22

So I wanna show how quickly we can get to like 10 k annual recurring, you know,

Vit Muller: 00:21:25

monthly recurring revenue or whatever.

Vit Muller: 00:21:28

And he said yesterday, I need to stop cold calling because my website isn't ready.

Vit Muller: 00:21:31

And I was like, that's bullshit, right?

Vit Muller: 00:21:33

Just start calling them because it doesn't matter where the website is or what the

Vit Muller: 00:21:37

website says because you could be giving them high level or HubSpot or Salesforce.

Vit Muller: 00:21:41

The pitch is the same, the outcomes are the same.

Vit Muller: 00:21:44

You know, the value of delivering is the same.

Vit Muller: 00:21:45

The technology doesn't make a difference.

Vit Muller: 00:21:47

Start having conversations, start talking to 'em about solving the problems, right?

Vit Muller: 00:21:51

Skateboard, like, I didn't even have a skateboard, just had thin air, right?

Vit Muller: 00:21:55

But just like, who cares?

Vit Muller: 00:21:56

Like, do you think I care now that I didn't have it ready and that I had to

Vit Muller: 00:21:59

apologize to someone because I maybe said something slightly untrue in my marketing.

Vit Muller: 00:22:03

I don't care.

Vit Muller: 00:22:04

Do you care?

Vit Muller: 00:22:04

I don't care at all.

Vit Muller: 00:22:06

Right?

Vit Muller: 00:22:07

So like, having things perfect is the enemy of progress, right?

Vit Muller: 00:22:11

Like, so don't do that, is my advice to anyone.

Vit Muller: 00:22:15

Hmm.

Vit Muller: 00:22:15

Well, I guess the big one is the cash flow, right?

Vit Muller: 00:22:17

That's, that's really what it counts down to is you need to

Vit Muller: 00:22:19

start making money really, really soon.

Vit Muller: 00:22:21

Otherwise it's gonna die out.

Vit Muller: 00:22:23

Ryan O'Connor: And you know, the, so the, the typical way to grow a SaaS

Vit Muller: 00:22:26

company, right, is you go and get some money and you start with capital.

Vit Muller: 00:22:30

Which means you can run ads, which means your go to market

Vit Muller: 00:22:34

strategy is inbound, right?

Vit Muller: 00:22:35

And you just wait for demos to appear in your sales calendar, and you have the

Vit Muller: 00:22:39

conversations and a percentage of those work and a percentage of those don't.

Vit Muller: 00:22:43

Great.

Vit Muller: 00:22:44

If you have zero money, you only have human capital to work with,

Vit Muller: 00:22:48

which is your time and skills.

Vit Muller: 00:22:50

So you can invest in your own education, which will pay dividends,

Vit Muller: 00:22:54

and you can invest your own time, which will pay dividends.

Vit Muller: 00:22:57

But the capital cost isn't monetary.

Vit Muller: 00:22:59

It's human.

Vit Muller: 00:23:00

Human labor.

Vit Muller: 00:23:01

Human capital.

Vit Muller: 00:23:03

You know, if you're a really great software developer, you have no

Vit Muller: 00:23:06

money, you can bootstrap a company because the intellectual property

Vit Muller: 00:23:09

that you create through your own human capital is the code on the screen.

Vit Muller: 00:23:13

You're not building something.

Vit Muller: 00:23:15

You don't have to go and buy a raw material and turn it into something.

Vit Muller: 00:23:18

The raw material is being created by by you.

Vit Muller: 00:23:21

so I love that bootstrapping idea of like, I'm just gonna go and talk to

Vit Muller: 00:23:24

business owners, 'cause I know a product exists that can solve their problems.

Vit Muller: 00:23:28

And I know which questions to ask.

Vit Muller: 00:23:30

To get the answers to, to be, be able to give them the pitch of the solution.

Vit Muller: 00:23:34

And if I just have that conversation 10 times a day and one person says yes, I

Vit Muller: 00:23:37

just do that 10 times, you know, a week, then you will make progress and you

Vit Muller: 00:23:42

will have a, you know, monthly recurring revenue target that you can achieve.

Vit Muller: 00:23:46

And all you need to do is just add time, right?

Vit Muller: 00:23:49

So that consistency of doing those things every day plus time will guarantee that

Vit Muller: 00:23:55

you'll have a subscription revenue model business that's, you know, thriving

Vit Muller: 00:24:00

if you just do those things right, you don't need to go and buy the five new

Vit Muller: 00:24:04

tools that are coming out that are, you know, gonna get you more customers.

Vit Muller: 00:24:07

Right.

Vit Muller: 00:24:07

Just go and pick up the phone and speak to someone.

Vit Muller: 00:24:09

That's my advice, honestly.

Vit Muller: 00:24:11

It is, and I'm sure Emily has a completely different view of this, but

Vit Muller: 00:24:14

like, I'd love to know what she thinks.

Vit Muller: 00:24:16

Yeah.

Emily Bryant: 00:24:17

only 'cause I'm a little bit OCD, but you have to let that go.

Emily Bryant: 00:24:20

You have to let the

Emily Bryant: 00:24:21

perfectionism go.

Emily Bryant: 00:24:23

Right.

Emily Bryant: 00:24:23

And that's probably one reason I haven't started my own SaaS.

Emily Bryant: 00:24:25

'cause I know I probably would rate wait to get it ready even

Emily Bryant: 00:24:28

though I don't recommend that.

Emily Bryant: 00:24:30

Like I completely agree with what Ryan says.

Emily Bryant: 00:24:33

And high levels just such an amazing opportunity to do that because you

Emily Bryant: 00:24:37

know, you can have as it, as a side hustle to start with and still be

Emily Bryant: 00:24:41

in your full-time work or doing

Emily Bryant: 00:24:42

something else and start this on the side.

Emily Bryant: 00:24:44

But long term it's got

Emily Bryant: 00:24:47

such an amazing like

Emily Bryant: 00:24:49

outcome for you and your life, especially if you can add in the affiliate side of

Emily Bryant: 00:24:53

it as well.

Emily Bryant: 00:24:54

And not even just the affiliate

Emily Bryant: 00:24:56

for high level.

Emily Bryant: 00:24:57

Like there's other third party tools of course, that you can plug in as well.

Emily Bryant: 00:25:01

And there's so

Emily Bryant: 00:25:02

there's just, there's so much you

Emily Bryant: 00:25:03

can do.

Emily Bryant: 00:25:04

It's such an amazing opportunity and we, we live and breathe it every day, but

Emily Bryant: 00:25:07

we forget that the company is only, what

Emily Bryant: 00:25:10

six and a

Emily Bryant: 00:25:11

half years old now and most people haven't.

Emily Bryant: 00:25:14

Heard of it, like especially here in New Zealand, like

Emily Bryant: 00:25:16

if I,

Emily Bryant: 00:25:17

people ask me what I do, they have no idea

Emily Bryant: 00:25:19

what I'm saying.

Emily Bryant: 00:25:20

When I talk about a high level, I'm working for a white label

Emily Bryant: 00:25:23

agency for customers who use, you know, agencies who use high level.

Emily Bryant: 00:25:28

It's a really hard

Emily Bryant: 00:25:28

thing for people to understand.

Emily Bryant: 00:25:30

So we're still in the early days.

Emily Bryant: 00:25:32

Ryan O'Connor: is, it's true in that like it's hard for people to understand because

Emily Bryant: 00:25:38

of it's, it's a triangular marketplace.

Emily Bryant: 00:25:40

Rupert Samuel told told me

Emily Bryant: 00:25:41

it's the first time he's ever worked on a triangular

Emily Bryant: 00:25:43

marketplace, by the way, which is

Emily Bryant: 00:25:44

another topic that we should talk about at some point.

Emily Bryant: 00:25:47

But with the triangle marketplace,

Emily Bryant: 00:25:49

it is confusing to most people.

Emily Bryant: 00:25:50

They're used to vendor consumer, vendor consumer, right?

Emily Bryant: 00:25:53

It's a two-sided marketplace, right?

Emily Bryant: 00:25:54

You introduce the white label thing, it becomes a three-sided marketplace.

Emily Bryant: 00:25:57

It becomes so much more complex.

Emily Bryant: 00:26:00

However, back to your point bit, right?

Emily Bryant: 00:26:04

like we talk about skateboard model or whatever, right?

Emily Bryant: 00:26:07

The beauty of high level is that it is no

Emily Bryant: 00:26:10

longer a skateboard.

Emily Bryant: 00:26:11

It is six and a half years old.

Emily Bryant: 00:26:12

Right?

Emily Bryant: 00:26:12

There is so much functionality

Emily Bryant: 00:26:14

and so much robust functionality, right.

Emily Bryant: 00:26:16

That you shouldn't be talking about the

Emily Bryant: 00:26:18

edge functions that have just been released today.

Emily Bryant: 00:26:20

You should be talking about the core functions that have

Emily Bryant: 00:26:22

been around for five years.

Emily Bryant: 00:26:24

And then, you know, even like yesterday when I was running

Emily Bryant: 00:26:28

the

Emily Bryant: 00:26:28

coaching for the new agency that we're spinning up to talk

Emily Bryant: 00:26:31

about at Sydney, it was like,

Emily Bryant: 00:26:34

I can do the barbecue test, right?

Emily Bryant: 00:26:36

So Emily and I can be at a barbecue and I

Emily Bryant: 00:26:38

can say, Hey Emily, what do you do?

Emily Bryant: 00:26:40

and she goes, I am, I own a med spa.

Emily Bryant: 00:26:42

Right?

Emily Bryant: 00:26:42

And you're

Emily Bryant: 00:26:43

like, cool.

Emily Bryant: 00:26:44

So like, how do you like

Emily Bryant: 00:26:46

take appointments?

Emily Bryant: 00:26:46

And she's like, I use, Booksy.

Emily Bryant: 00:26:48

Right?

Emily Bryant: 00:26:49

Why wouldn't you use

Emily Bryant: 00:26:50

Booksy?

Emily Bryant: 00:26:50

How much do you pay for that?

Emily Bryant: 00:26:51

$97 a month.

Emily Bryant: 00:26:52

Cool, cool, cool.

Emily Bryant: 00:26:53

nine, seven for Booksy That does all your appointments.

Emily Bryant: 00:26:56

Yeah.

Emily Bryant: 00:26:56

Oh, you find it works well for you?

Emily Bryant: 00:26:58

Yeah, it does everything I need.

Emily Bryant: 00:26:59

Right?

Emily Bryant: 00:26:59

So immediately like someone.

Emily Bryant: 00:27:02

Who maybe isn't as salesy as me or whatever he is, I'm fine, I've

Emily Bryant: 00:27:06

got everything worked out right.

Emily Bryant: 00:27:08

But like high level gives you the menu in which you can choose which

Emily Bryant: 00:27:13

item on the menu to talk about.

Emily Bryant: 00:27:16

And you might talk about the same menu item, but in a different way.

Emily Bryant: 00:27:19

Right?

Emily Bryant: 00:27:19

So I'm like, okay, booksy $97 a month.

Emily Bryant: 00:27:21

Right.

Emily Bryant: 00:27:21

So what I'm hearing you say is that you're super happy with it.

Emily Bryant: 00:27:24

Does everything you want.

Emily Bryant: 00:27:24

Yep.

Emily Bryant: 00:27:25

Cool.

Emily Bryant: 00:27:25

So you must use like, does Booksy do like mailing as well?

Emily Bryant: 00:27:28

Like, you know, does it, you know, can you send like an email out as well?

Emily Bryant: 00:27:30

No, it just does bookings.

Emily Bryant: 00:27:31

Oh, okay.

Emily Bryant: 00:27:32

What do you use to send email out?

Emily Bryant: 00:27:33

I don't.

Emily Bryant: 00:27:34

So you don't talk to your customers once they leave the shop?

Emily Bryant: 00:27:37

You don't talk to them?

Emily Bryant: 00:27:38

No.

Emily Bryant: 00:27:38

Why would I need to talk to them?

Emily Bryant: 00:27:39

Oh, you know, say that you got a special on, say that you know, it's

Emily Bryant: 00:27:42

their birthday, you know, whatever.

Emily Bryant: 00:27:44

And like, you know, more money.

Emily Bryant: 00:27:45

Right?

Emily Bryant: 00:27:46

I

Emily Bryant: 00:27:46

don't

Vit Muller: 00:27:46

turn them into evangelists.

Vit Muller: 00:27:48

Ryan O'Connor: Yeah.

Vit Muller: 00:27:48

You go hang on.

Vit Muller: 00:27:49

So you don't want more

Vit Muller: 00:27:51

money?

Vit Muller: 00:27:51

No, I'm fine.

Vit Muller: 00:27:52

Thanks.

Vit Muller: 00:27:53

Okay.

Vit Muller: 00:27:53

No one ever says that.

Vit Muller: 00:27:54

Right.

Vit Muller: 00:27:55

But you can easily make a, a, an argument where you're like, oh, well, I mean.

Vit Muller: 00:28:00

That's good, right?

Vit Muller: 00:28:01

I've, I've got this software that we give

Vit Muller: 00:28:05

to med spas, and we only deal with med spas.

Vit Muller: 00:28:08

They all love it, right?

Vit Muller: 00:28:09

and it doesn't just do bookings.

Vit Muller: 00:28:11

It does bookings and it does email and it does all this stuff and it's 97.

Vit Muller: 00:28:14

So customers that we, have that come to us that say that they've got everything

Vit Muller: 00:28:18

figured out, they're telling the truth, they've got it all figured out.

Vit Muller: 00:28:21

But what they really want to do is save more money and consolidate into one tool.

Vit Muller: 00:28:24

So it's a cost out exercise.

Vit Muller: 00:28:26

They end up with the same functionality 'cause they've got it all figured out,

Vit Muller: 00:28:29

just like you do your genius, right?

Vit Muller: 00:28:31

But you should transition and consolidate and come over to us, right?

Vit Muller: 00:28:34

That's a customer, that's an opportunity.

Vit Muller: 00:28:36

You're just transitioning from one tool and consolidating to it.

Vit Muller: 00:28:39

You've not shown them anything new.

Vit Muller: 00:28:41

No sales skills required, right?

Vit Muller: 00:28:44

But let's say that they had the opposite comment, which

Vit Muller: 00:28:46

was like, we don't do bookings.

Vit Muller: 00:28:47

You're like, oh my God, have I got a tool for you?

Vit Muller: 00:28:50

Right?

Vit Muller: 00:28:51

And you just start with calendars, right?

Vit Muller: 00:28:54

And then you're like, and then they go, what else can it do?

Vit Muller: 00:28:56

And then the conversation can go from there, right?

Vit Muller: 00:28:58

So.

Vit Muller: 00:28:59

You know, the barbecue test is always a great thing.

Vit Muller: 00:29:01

It's like if you can't sell high level to the three closest relatives with their

Vit Muller: 00:29:04

own businesses at a barbecue, you know, I feel like you've got some work to do.

Vit Muller: 00:29:08

Right.

Vit Muller: 00:29:09

But that's my, my view on that.

Vit Muller: 00:29:11

yeah.

Vit Muller: 00:29:11

And, and you know, the, the ability to consolidate and,

Vit Muller: 00:29:14

and help businesses save money.

Vit Muller: 00:29:16

It's a

Vit Muller: 00:29:16

great one.

Vit Muller: 00:29:17

But also it's about saving time.

Vit Muller: 00:29:19

And then this, I was talking to somebody yesterday, being

Vit Muller: 00:29:21

a, and it was early morning, my brain wasn't really working, but

Vit Muller: 00:29:24

somehow I spit out this gym.

Vit Muller: 00:29:25

I

Vit Muller: 00:29:26

said, I

Vit Muller: 00:29:27

ultimately, it's about less clicking and more to chin,

Emily Bryant: 00:29:30

Nice.

Emily Bryant: 00:29:31

Ryan O'Connor: That Yeah.

Vit Muller: 00:29:33

right.

Emily Bryant: 00:29:33

great.

Emily Bryant: 00:29:34

And that's what I love

Emily Bryant: 00:29:35

Ryan O'Connor: That is a very true statement though.

Emily Bryant: 00:29:37

it's, it is 'cause of, you can automate,

Emily Bryant: 00:29:41

automation is my favorite part of

Emily Bryant: 00:29:44

high level and I could spend all day, every day inside of the

Emily Bryant: 00:29:46

workflows.

Emily Bryant: 00:29:47

I have to force myself not to.

Emily Bryant: 00:29:48

But you can automate so much in there.

Emily Bryant: 00:29:51

And I think people

Emily Bryant: 00:29:52

need to Like it's not just about automating for marketing

Emily Bryant: 00:29:56

or you know, customer success, it's,

Emily Bryant: 00:29:58

the backend operations as well, that you can automate a lot in

Emily Bryant: 00:30:03

there.

Emily Bryant: 00:30:03

You can, you know, use it for full event management.

Emily Bryant: 00:30:06

You can use it for anything.

Emily Bryant: 00:30:07

Like there's, you could use it to remind your husband to take out the bin

Emily Bryant: 00:30:12

every Tuesday morning if you really wanted to.

Emily Bryant: 00:30:14

Like, there's so many things,

Vit Muller: 00:30:16

I've seen, I've seen, somebody build voice ai,

Vit Muller: 00:30:19

inbound, it was a Santa Claus

Vit Muller: 00:30:21

for kids to

Emily Bryant: 00:30:22

oh wait, wait.

Vit Muller: 00:30:23

to call the

Emily Bryant: 00:30:25

my my son rang that.

Emily Bryant: 00:30:26

It was amazing.

Emily Bryant: 00:30:27

Ryan O'Connor: That's amazing.

Emily Bryant: 00:30:28

That is

Emily Bryant: 00:30:28

cool.

Vit Muller: 00:30:29

your little ones

Vit Muller: 00:30:29

to call the Santa Line and have a chat with Santa.

Vit Muller: 00:30:31

Bloody amazing.

Vit Muller: 00:30:33

Ryan O'Connor: But when you do a platform like high level, right?

Vit Muller: 00:30:36

I, I'm, and I feel like

Vit Muller: 00:30:37

it's the, like when you're a career sort of salesperson like me, I guess, right?

Vit Muller: 00:30:43

Like it's almost like, Like I was struck by

Vit Muller: 00:30:47

lightning and like, I, I honestly feel like, you know, it's weird to

Vit Muller: 00:30:51

say this, right, but like, I feel like I've, my, all my dreams have come

Vit Muller: 00:30:55

true for high level to exist, right?

Vit Muller: 00:30:58

It's so weird to say that, but like, you know, my whole career spent, you

Vit Muller: 00:31:02

know, working in all these different software companies, just wanting

Vit Muller: 00:31:06

something as flexible, open, connectable, something like high level, right?

Vit Muller: 00:31:11

Even if I just had the workflow builder on its own and it did nothing

Vit Muller: 00:31:16

else, I would still be able to make

Vit Muller: 00:31:18

multiple companies all worth several million, tens of

Vit Muller: 00:31:21

millions of dollars, like no

Vit Muller: 00:31:22

problem whatsoever, right?

Vit Muller: 00:31:23

Because of how great just the

Vit Muller: 00:31:26

workflow builder is, right?

Vit Muller: 00:31:27

But then when you add on

Vit Muller: 00:31:28

everything else, it's just insane.

Vit Muller: 00:31:30

And what I love is like when you're given that

Vit Muller: 00:31:33

opportunity to have, there is a, there is a conversation that you can have

Vit Muller: 00:31:38

with almost any business owner about anything and high level

Vit Muller: 00:31:42

can solve a problem, you know?

Vit Muller: 00:31:45

Even like, you know, you were just talking about

Vit Muller: 00:31:48

Emily, the, the, the, the, the broad range of like

Vit Muller: 00:31:52

use cases or whatever, right?

Vit Muller: 00:31:54

I mean, even if I went and spoke to like, someone who was just

Vit Muller: 00:31:57

completely crushing it, right?

Vit Muller: 00:31:58

They're making, let's just say I went to,

Vit Muller: 00:32:00

spoke to someone who has a landscape business and they drive around on

Vit Muller: 00:32:03

a tractor every day and they make a million dollars a year, right?

Vit Muller: 00:32:07

And you just said to them like, wow, you are so successful.

Vit Muller: 00:32:10

It's great.

Vit Muller: 00:32:10

You know, how do you send your invoices out?

Vit Muller: 00:32:13

And they're like, well, you know, Jenny in the office uses zero.

Vit Muller: 00:32:18

She raises an invoice and seven days payment terms.

Vit Muller: 00:32:22

What kind of conversation could you have?

Vit Muller: 00:32:24

Oh yeah.

Vit Muller: 00:32:26

So when they raise the invoice, how do they send the invoice out?

Vit Muller: 00:32:28

She goes there, she sends an email pull.

Vit Muller: 00:32:30

Okay, cool.

Vit Muller: 00:32:30

How long does that take?

Vit Muller: 00:32:31

Oh, about, I don't know, an hour.

Vit Muller: 00:32:33

A customer.

Vit Muller: 00:32:33

Alright, got it.

Vit Muller: 00:32:34

Then seven day payment terms.

Vit Muller: 00:32:36

Why do you give 'em seven day payment terms?

Vit Muller: 00:32:37

Oh, that's just how normal invoicing works.

Vit Muller: 00:32:39

Debtors, right?

Vit Muller: 00:32:39

And I'm like, well, if I'm a forensic accountant.

Vit Muller: 00:32:43

There's an equation in accounting called like times Debtor Turnover or

Vit Muller: 00:32:46

something, and it's the number of days that you are waiting to receive funds

Vit Muller: 00:32:51

of invoices that have gone out and it's a liability to the business, right?

Vit Muller: 00:32:56

And so the, the amount you can shrink that lead time by matters massively

Vit Muller: 00:33:01

to cashflow and operating capital that you can use in the business.

Vit Muller: 00:33:05

So if I can take payment terms from seven, and let's be honest,

Vit Muller: 00:33:09

they're never seven, they're 10.

Vit Muller: 00:33:11

And bring it to something like Stripe where I'm putting my credit card

Vit Muller: 00:33:15

up and I'm paying the invoice and I receive those funds within 24 hours.

Vit Muller: 00:33:19

Your business, even though it's a million dollars now in revenue, it's like you

Vit Muller: 00:33:22

are doing so much more 'cause you're collecting capital so much faster.

Vit Muller: 00:33:27

And again, the outcome for them is they're still a landscaper.

Vit Muller: 00:33:31

They still drive a tractor, they still receive money, but because they use a

Vit Muller: 00:33:34

system that automates the collection, the receive, you know, all that sort of stuff.

Vit Muller: 00:33:39

The business is 10 times healthier.

Vit Muller: 00:33:41

Just by doing it right, you, you don't change the business process.

Vit Muller: 00:33:44

You don't change the outcome of the dollars they receive.

Vit Muller: 00:33:47

You're just automating it and making it so much faster.

Vit Muller: 00:33:50

You know?

Vit Muller: 00:33:51

And in a world of instant payments and stuff, you expect that consumer level

Vit Muller: 00:33:56

experience where it's like, here's an invoice paid that's paid instantly,

Vit Muller: 00:34:00

you know, not an invoice goes out, we wait a day, accounts payable says

Vit Muller: 00:34:04

some excuse about, we do it on Fridays and Fridays only, or whatever, and

Vit Muller: 00:34:07

then you're waiting, waiting, waiting.

Vit Muller: 00:34:08

Right?

Vit Muller: 00:34:09

That's a thing of the past.

Vit Muller: 00:34:11

If I could say to you, all I'm gonna do is put in this system so that you get

Vit Muller: 00:34:15

paid instantly, wouldn't that be great?

Vit Muller: 00:34:18

Right.

Vit Muller: 00:34:19

Who would say no to that?

Vit Muller: 00:34:20

Do you know what I mean?

Emily Bryant: 00:34:21

Well, and I think it's not even just that it is then it is

Emily Bryant: 00:34:24

that all in one system, they're not having their accounting somewhere else.

Emily Bryant: 00:34:27

They're not having like some other tracking system or they're not

Emily Bryant: 00:34:30

using who knows what, because I. You can almost guarantee, especially

Emily Bryant: 00:34:35

landscape businesses like that, they won't have any sort of system.

Emily Bryant: 00:34:39

They might have that accounting one,

Emily Bryant: 00:34:41

but where do they keep track of previous customers or like, right.

Emily Bryant: 00:34:44

Well we, you know, did this work a year ago.

Emily Bryant: 00:34:46

We probably now need to go back and it's a great time to, you

Emily Bryant: 00:34:50

know, approach that customer again.

Emily Bryant: 00:34:52

Like there's so much more to it.

Emily Bryant: 00:34:54

Probably.

Emily Bryant: 00:34:54

'cause I

Emily Bryant: 00:34:54

built, I've just wrapped up a project building a snapshot

Emily Bryant: 00:34:57

for landscape companies,

Emily Bryant: 00:35:00

Ryan O'Connor: did you?

Emily Bryant: 00:35:01

yeah, you don't even know about that.

Emily Bryant: 00:35:02

But yes, I did.

Emily Bryant: 00:35:02

It's awesome.

Emily Bryant: 00:35:03

but it's,

Emily Bryant: 00:35:05

but it's like, it's a,

Emily Bryant: 00:35:07

there's so much you can do.

Emily Bryant: 00:35:09

And also I think the other part of it is, you know, they don't

Emily Bryant: 00:35:13

even need to learn high level.

Emily Bryant: 00:35:14

You can build things so that they, they don't even log in because you

Emily Bryant: 00:35:18

can almost guarantee if they are, like in your example out there driving the

Emily Bryant: 00:35:21

tractor, they're not gonna come back and

Emily Bryant: 00:35:23

sit behind the desk and do all that work.

Emily Bryant: 00:35:26

But they might like.

Emily Bryant: 00:35:27

Click a trigger link that sends in an email

Emily Bryant: 00:35:30

to the, that they can see on their phone, and that kicks off

Emily Bryant: 00:35:34

all the automation.

Vit Muller: 00:35:35

Yeah, no, there's, there's something to say about, fully

Vit Muller: 00:35:38

automated, right?

Vit Muller: 00:35:39

Because we build all these cool things, but then there's the onboarding

Vit Muller: 00:35:42

and saying to the customer, okay, look, here's a cool little pipeline

Vit Muller: 00:35:45

and it does a lot of these things.

Vit Muller: 00:35:46

And then here are the things that you need to know about

Vit Muller: 00:35:49

and be aware of how the automations work

Vit Muller: 00:35:52

so that you gonna, you, you'll be logging in every day.

Vit Muller: 00:35:54

And then, like I said, that's how you

Vit Muller: 00:35:55

do, sales, but that's not gonna work for everybody.

Vit Muller: 00:35:58

Some people like the idea of me logging in doing something, I just don't

Vit Muller: 00:36:01

wanna do it.

Vit Muller: 00:36:02

So, you know, I spoke to

Vit Muller: 00:36:03

somebody yesterday, and they said, you know, we do ai,

Vit Muller: 00:36:06

you know, a AI

Vit Muller: 00:36:07

consultants stuff and we are.

Vit Muller: 00:36:09

Building this thing that basically will

Vit Muller: 00:36:11

plug into these

Vit Muller: 00:36:12

systems.

Vit Muller: 00:36:13

and he talked about different systems he didn't even know about high level,

Vit Muller: 00:36:17

but what he said was, well, you know, like an AI that

Vit Muller: 00:36:19

basically

Vit Muller: 00:36:20

understands, like through and through in, has indexed everything

Vit Muller: 00:36:25

and it can take, take action.

Vit Muller: 00:36:27

Now if, I don't know if this on the roadmap for higher level, but imagine

Vit Muller: 00:36:31

a person that's basically running the

Vit Muller: 00:36:32

CRM and ai, literally

Vit Muller: 00:36:35

monitoring the inboxes.

Vit Muller: 00:36:36

And

Vit Muller: 00:36:38

Ryan O'Connor: they definitely have that.

Vit Muller: 00:36:39

that's coming.

Vit Muller: 00:36:40

massive because that takes that last piece of friction away

Vit Muller: 00:36:43

where you

Vit Muller: 00:36:44

can say customers, it's all, it's all actually, it's all

Vit Muller: 00:36:47

there, but it's actually all clo.

Vit Muller: 00:36:48

Like, not close, but like, you don't even have to log in.

Vit Muller: 00:36:51

It's like, it just, you

Vit Muller: 00:36:52

just, we just wait.

Vit Muller: 00:36:53

You don't even do the clicking.

Vit Muller: 00:36:54

You just wait for

Vit Muller: 00:36:54

the touching.

Vit Muller: 00:36:56

Ryan O'Connor: I wanna do a quick shout out.

Vit Muller: 00:36:57

Rupert Samuel, all the apps, it already exists.

Vit Muller: 00:37:02

He can put in a Slack channel, go and make me a sub account called

Vit Muller: 00:37:05

this and it goes and does it, right?

Vit Muller: 00:37:08

shit,

Vit Muller: 00:37:10

Ryan O'Connor: So, you know, and like, well that's actually

Vit Muller: 00:37:13

not that hard to do, right?

Vit Muller: 00:37:14

Because the agency API endpoints have always been there and that you can create

Vit Muller: 00:37:19

a sub account from an API endpoint.

Vit Muller: 00:37:21

So all you need to do then is put natural language.

Vit Muller: 00:37:24

To structured data, make the

Vit Muller: 00:37:26

API call,

Vit Muller: 00:37:27

right?

Vit Muller: 00:37:28

Ryan O'Connor: Not that hard to do, but not native to high level.

Vit Muller: 00:37:30

So, you know, you should go and check out Ruper Samuel.

Vit Muller: 00:37:33

But, Sean did say on the last call that I was on when he was on, which was just

Vit Muller: 00:37:38

like a random social call that, that agen stuff where you'll have like a

Vit Muller: 00:37:44

little wizard in the bottom right, where it's just like, I actually, you know,

Vit Muller: 00:37:48

hey, you know, you'll call it Greg or whatever, what do you wanna call it?

Vit Muller: 00:37:51

Right?

Vit Muller: 00:37:51

And it'll be like, you know, they'll probably go to highly, right?

Vit Muller: 00:37:54

It'll be like, Hey, highly, I actually want an email campaign to go out on

Vit Muller: 00:37:58

Wednesday at five o'clock, da da.

Vit Muller: 00:38:00

And it'll just be like, cool working.

Vit Muller: 00:38:01

And you'll just have a progress indicator and it'll tell You when it's done.

Vit Muller: 00:38:04

Right.

Vit Muller: 00:38:05

And like, that is actually probably closer than people probably realize, right?

Vit Muller: 00:38:10

Because, I'm hearing that Varun is making a big effort to, this could all be false,

Vit Muller: 00:38:16

by the way, just into my opinion, right?

Vit Muller: 00:38:17

But like.

Vit Muller: 00:38:18

He's making a big, big effort to make the API endpoint so robust, that, we

Vit Muller: 00:38:25

expect, or they expect to see point solutions like a Calendly competitor.

Vit Muller: 00:38:31

A MailChimp competitor come out to market, but the infrastructure is

Vit Muller: 00:38:36

actually high level in the backend.

Vit Muller: 00:38:37

All

Vit Muller: 00:38:38

Ryan O'Connor: So they

Vit Muller: 00:38:39

so it's like a whole new skin, whole new ui, ux, and

Vit Muller: 00:38:42

Ryan O'Connor: Yeah.

Vit Muller: 00:38:42

They want to, you wanna be able to do everything.

Vit Muller: 00:38:44

Yeah.

Vit Muller: 00:38:44

Like mobile stuff, you know, backend, server stuff, all that sort of stuff.

Vit Muller: 00:38:51

But then if they, if they, if they do that and they continue to make the

Vit Muller: 00:38:53

API endpoints even more robust, right?

Vit Muller: 00:38:55

Like, they're gonna be like, well, we've never allowed

Vit Muller: 00:38:58

programmatically the creation of an email campaign before.

Vit Muller: 00:39:02

But all they gotta do is just say, well now we, now we do.

Vit Muller: 00:39:06

So then, yeah, now, now, like I'll be able to go to a Slack channel and be like.

Vit Muller: 00:39:09

Create a sub account, this is the user and it'll just go and do it, you know,

Vit Muller: 00:39:14

and you'll see things like, you know,

Vit Muller: 00:39:15

snapshots coming through the marketplace more than being sort

Vit Muller: 00:39:20

of like these random things.

Vit Muller: 00:39:22

And they'll have, you know, mandatory ways in which you describe and document them.

Vit Muller: 00:39:27

And bits the best snapshot guy in the whole world and he documents them

Vit Muller: 00:39:30

better than anybody in the whole world.

Vit Muller: 00:39:31

So

Vit Muller: 00:39:31

he is probably no stranger to that.

Vit Muller: 00:39:33

Let's

Vit Muller: 00:39:33

Ryan O'Connor: all that stuff, I reckon.

Vit Muller: 00:39:35

Prediction

Vit Muller: 00:39:37

Summit 2025, you are gonna see an agentic AI be able to build things

Vit Muller: 00:39:43

for you inside of high level.

Vit Muller: 00:39:45

That's my prediction for 2024 at the summit for sure.

Vit Muller: 00:39:49

Wow.

Vit Muller: 00:39:51

Holy shit.

Vit Muller: 00:39:52

Ryan O'Connor: Yeah,

Emily Bryant: 00:39:54

I know it's, that's amazing.

Emily Bryant: 00:39:56

Like even now, I love nothing more than putting a prompt into, you know,

Emily Bryant: 00:40:00

grok or chat gt and then walking away from my desk to like grab

Emily Bryant: 00:40:04

another cup of coffee and then coming back I'm like, this is so awesome.

Emily Bryant: 00:40:07

Like, but that's gonna be

Vit Muller: 00:40:09

Yeah.

Vit Muller: 00:40:10

Like we, we getting atest to it now with, with automated chat bots, right?

Vit Muller: 00:40:14

You program your chat bots and that response.

Vit Muller: 00:40:15

So that's already like, okay, cool, well there's been conversations happening.

Vit Muller: 00:40:18

I can sip my coffee.

Vit Muller: 00:40:20

so this is just gonna take it to hell.

Vit Muller: 00:40:21

Another level.

Vit Muller: 00:40:22

I wonder, I wonder though with, you know, all the capabilities that are

Vit Muller: 00:40:26

already there, like for example, AI workflow builder, AI funnel builder.

Vit Muller: 00:40:30

Where are we?

Vit Muller: 00:40:32

Are we, getting ourselves out of being needed?

Emily Bryant: 00:40:36

Good question and I actually prefer to still build it all myself

Emily Bryant: 00:40:40

'cause I geek out over the workflows and I wanna like figure out the most

Emily Bryant: 00:40:46

people can overcomplicate workflows a lot as well, right?

Emily Bryant: 00:40:50

So I spend a lot of time figuring out the easiest way to build a

Emily Bryant: 00:40:54

workflow that's really simple.

Emily Bryant: 00:40:56

That's what I love doing.

Emily Bryant: 00:40:57

So I actually haven't even played around with the AI and workflows to

Emily Bryant: 00:41:02

be honest, to see, see what is there.

Emily Bryant: 00:41:04

But I think there's definitely gonna be a time that we need to do that.

Emily Bryant: 00:41:08

But you still need to know that it's done it the right way, because

Emily Bryant: 00:41:13

there is always more than one way of doing things in high level as well.

Emily Bryant: 00:41:16

Or you build something in a workflow, but then you've gotta go and do

Emily Bryant: 00:41:18

something in the calendar or you've gotta go add that trigger link

Emily Bryant: 00:41:22

or there's always something else.

Emily Bryant: 00:41:24

So I think.

Emily Bryant: 00:41:26

I think there'll still be a place for that, even if it's that QA

Emily Bryant: 00:41:30

part of it

Emily Bryant: 00:41:31

that is needed.

Vit Muller: 00:41:33

Yeah.

Vit Muller: 00:41:34

Well one, one area that I'm excited about and if, if they can pull this off, is

Vit Muller: 00:41:38

indexing between assets and relationship between assets because, you know, you keep

Vit Muller: 00:41:43

blowing smoke up my ass, Ryan, about how, you know, I document things and, what,

Vit Muller: 00:41:48

if you guys dunno, what he's referring to is I, I go nuts and I actually document

Vit Muller: 00:41:52

every single asset into clickup and I create relationship between assets.

Vit Muller: 00:41:56

So, for example, you can look at attack, what is the purpose of the attack?

Vit Muller: 00:42:00

Is this workflow or which workflow adds it?

Vit Muller: 00:42:02

Which workflow moves it?

Vit Muller: 00:42:03

What is, you know, all that.

Vit Muller: 00:42:05

So it's, it's a lot of tedious manual entry work, developing these clickup

Vit Muller: 00:42:10

documents that are like, you know, thousand page documents and stuff.

Vit Muller: 00:42:14

It's not fun.

Vit Muller: 00:42:14

I actually don't enjoy it, that much.

Vit Muller: 00:42:16

but it's, it's, but I'm o cd so on that front, yeah, I gotta do it.

Vit Muller: 00:42:20

But you know, like if high level could literally do that, that means

Vit Muller: 00:42:24

anything, any tags you build or, or link up to a workflow action or

Vit Muller: 00:42:28

anything, it's just automatically then creates that relationship.

Vit Muller: 00:42:32

So then if you did, went into settings and you look at a tag.

Vit Muller: 00:42:35

It could be like maybe a little like a eye icon and that tells you, okay,

Vit Muller: 00:42:38

well this is actually being in there.

Vit Muller: 00:42:40

And like, so you don't have to, because one of the things is, which is

Vit Muller: 00:42:43

painful, is when you update snapshots and you forget to update the reference

Vit Muller: 00:42:48

in g in, you know, in documentation.

Vit Muller: 00:42:51

So I mean that, and as much as I try to be the best at it, you know, even,

Vit Muller: 00:42:55

even, even I have holes in this, right?

Vit Muller: 00:42:58

So like, you forget about something, it's human error, right?

Vit Muller: 00:43:01

You can't get away with just humans, right?

Vit Muller: 00:43:03

So that, that's gonna be a game changer.

Vit Muller: 00:43:06

1, 1, 1 thing I do use now, which has been like bloody awesome, and

Vit Muller: 00:43:11

this is for, those are guys who are building your own snapshots.

Vit Muller: 00:43:15

if you were trying to document a workflow that's got a lot of FLS

Vit Muller: 00:43:18

and a lot of action steps, you know, that's probably the most tedious one.

Vit Muller: 00:43:23

Documenting a workflow into like a, like a blank page and explaining, you know,

Vit Muller: 00:43:28

and then, Use AI workflow ai literally just put it into a prompt to say,

Vit Muller: 00:43:32

Hey, explain what this workflow does.

Vit Muller: 00:43:35

You know, I've got, you know, I've got my own prompts that, that work for that.

Vit Muller: 00:43:39

And then I just copied over into Clickup and I just do the referencing to the

Vit Muller: 00:43:43

other assets and then fine tune it.

Vit Muller: 00:43:45

But I don't have

Vit Muller: 00:43:46

to write for anything from scratch anymore.

Vit Muller: 00:43:48

So that's, that speed things up dramatically.

Vit Muller: 00:43:51

Like the, the process of documenting workflows.

Vit Muller: 00:43:54

So there's a little,

Emily Bryant: 00:43:55

Yeah, that's a,

Vit Muller: 00:43:56

for you.

Emily Bryant: 00:43:57

that's a really good point.

Emily Bryant: 00:43:58

And I think, does that help, by the way,

Emily Bryant: 00:44:01

if you've like used really good naming conventions in the workflow or

Emily Bryant: 00:44:04

explained like what the tag is on the,

Emily Bryant: 00:44:08

because I guess that would help, right?

Emily Bryant: 00:44:09

Because it's, I'm, that's where my OCD

Emily Bryant: 00:44:11

is, comes in and fit.

Emily Bryant: 00:44:12

You're probably the same, right?

Emily Bryant: 00:44:14

It's all about having

Emily Bryant: 00:44:15

like naming the steps so you can actually see

Vit Muller: 00:44:18

What, what I also do is, in the prompt is like, not just

Vit Muller: 00:44:21

generate me the, the, the documentation

Vit Muller: 00:44:23

thing, but also generate any like suggestions,

Vit Muller: 00:44:27

of what

Vit Muller: 00:44:27

could hap, what could else, what else could be done to the workflow

Vit Muller: 00:44:30

for, some customizations, but all, and then, and so, you know how you can

Vit Muller: 00:44:33

add these notes, these color, color

Vit Muller: 00:44:35

coded notes,

Emily Bryant: 00:44:36

I love those.

Emily Bryant: 00:44:36

Yes.

Vit Muller: 00:44:37

right?

Vit Muller: 00:44:37

So now adding those in for the workflow.

Vit Muller: 00:44:39

so I've got, I usually have three, so I've got one that talks about

Vit Muller: 00:44:42

recommended, you

Vit Muller: 00:44:42

know, suggested improvements, what you could do the, the second one is,

Vit Muller: 00:44:47

How you set it up, what you need to do to set up, or what you need to

Vit Muller: 00:44:50

consider, like typically like, emails and and these things.

Vit Muller: 00:44:53

and then the third one is, I can't think of right now, but yeah, I

Vit Muller: 00:44:56

just have it as part of the prompt.

Vit Muller: 00:44:58

So then my process is I create those

Vit Muller: 00:45:00

three cool, cool little color coded things, plus I documented my click up.

Vit Muller: 00:45:04

So then anybody that buys it and go in the work

Vit Muller: 00:45:07

workflow, they just, they're not just

Vit Muller: 00:45:08

looking at a, a workflow,

Vit Muller: 00:45:10

but there's also the notes

Vit Muller: 00:45:11

out there in the workflow

Emily Bryant: 00:45:13

Mm-hmm.

Emily Bryant: 00:45:15

Ryan O'Connor: I find it quite sort of interesting,

Emily Bryant: 00:45:17

because like a workflow, right?

Emily Bryant: 00:45:19

Like is, it's a computer program, right?

Emily Bryant: 00:45:22

you know, like the, when you do, like when you do low code builders, right?

Emily Bryant: 00:45:25

Like, so you've got a trigger and you've got elements, right?

Emily Bryant: 00:45:27

And so the trigger is like, here's my inputs, right?

Emily Bryant: 00:45:31

So like, feed this thing and input and they have, you know, values, right?

Emily Bryant: 00:45:35

And then those values get manipulated through the

Emily Bryant: 00:45:37

program to an output and things are evaluating to true or

Emily Bryant: 00:45:40

false all throughout, right?

Emily Bryant: 00:45:42

and it's just literally a method, right?

Emily Bryant: 00:45:44

In computer programming, right?

Emily Bryant: 00:45:46

And you have multiple methods that can be called through that

Emily Bryant: 00:45:49

program at any point, right?

Emily Bryant: 00:45:51

Best practices in program is something called refrac refactoring or ref

Emily Bryant: 00:45:56

factorization, which is when a piece of code gets too big, right?

Emily Bryant: 00:46:01

You need to break it up into individual methods that you

Emily Bryant: 00:46:04

call when you want them to be

Emily Bryant: 00:46:07

rather, so it's manageable, right?

Emily Bryant: 00:46:08

And so like I, you only use the program when it's applicable rather than having

Emily Bryant: 00:46:13

one massive program because to debug and find issues in one massive thing

Emily Bryant: 00:46:18

right, is really, really difficult to do.

Emily Bryant: 00:46:21

And as I find it fascinating that like when we essentially give no code,

Emily Bryant: 00:46:25

people, all three of us here, right?

Emily Bryant: 00:46:28

The ability to go and write computer programs, right?

Emily Bryant: 00:46:31

We are so proud

Emily Bryant: 00:46:33

of this huge thing, right?

Emily Bryant: 00:46:34

And we,

Emily Bryant: 00:46:35

we published it on the internet, like, look at this workflow and like, if you're

Emily Bryant: 00:46:38

a computer program, you're like, why would you do so much in one thing, right?

Vit Muller: 00:46:42

Yeah.

Vit Muller: 00:46:43

Ryan O'Connor: So I find like the whole refactoring thing, I think that would be a

Vit Muller: 00:46:47

cool thing for the AI to do, right?

Vit Muller: 00:46:51

You're like,

Vit Muller: 00:46:51

I've built this huge thing and it says, my suggestion is that you

Vit Muller: 00:46:55

should break this up into three individual things and connect them.

Vit Muller: 00:46:59

You know what I mean?

Vit Muller: 00:46:59

Like, and so it does like a version of refactoring for

Vit Muller: 00:47:02

you and organizes it for you.

Vit Muller: 00:47:05

Because you're not expected to kind of know like how to

Vit Muller: 00:47:08

best organize these things.

Vit Muller: 00:47:10

You just get in there and you build the biggest, best thing ever, ever.

Vit Muller: 00:47:13

And then it, it can check and say like, all right, this thing's gotten pretty big.

Vit Muller: 00:47:16

Would you like me to break it down into manageable chunks for you?

Vit Muller: 00:47:19

Right.

Vit Muller: 00:47:19

And I think that would be a great step in at being sort of super useful rather than

Vit Muller: 00:47:24

it just kind of being able to describe stuff and expand on your bullet points.

Vit Muller: 00:47:28

Like it actually does something super useful and, and, and agentic in nature,

Vit Muller: 00:47:32

which is go and actually build the thing.

Vit Muller: 00:47:33

Yeah.

Vit Muller: 00:47:34

Yeah.

Vit Muller: 00:47:34

Here we go.

Vit Muller: 00:47:35

Now we nerding out on stuff.

Vit Muller: 00:47:36

Now I wanna flip the script a little bit.

Vit Muller: 00:47:38

We've got about half an hour, and I wanted to basically pick your

Vit Muller: 00:47:40

brain on two areas that are like critical for anybody listening.

Vit Muller: 00:47:45

So that, and, and

Vit Muller: 00:47:45

get really like, detailed tactically.

Vit Muller: 00:47:48

so that, so that we finish

Vit Muller: 00:47:49

this episode on like some actual like, you know, I mean we, we are

Vit Muller: 00:47:53

talking about lots of stuff here, but I feel like we maybe haven't done

Vit Muller: 00:47:57

enough, like practical stuff maybe.

Vit Muller: 00:48:00

I don't know.

Vit Muller: 00:48:01

What do you think?

Emily Bryant: 00:48:03

Oh yes.

Emily Bryant: 00:48:03

No, let's get into it.

Vit Muller: 00:48:04

So I'm think, think of two areas, onboarding and retention.

Vit Muller: 00:48:08

And I know this is your day to day and, and, you might want to

Vit Muller: 00:48:11

talk about something else, but you know, I got it is what it is.

Vit Muller: 00:48:13

Guys like you are really good at it and the guys

Vit Muller: 00:48:16

need to, you know, they need to, you need to, pick your brain on it.

Vit Muller: 00:48:19

So what, let's go onboarding.

Vit Muller: 00:48:21

So what are, because you talked to so many agencies, what, what do you think

Vit Muller: 00:48:27

most agencies still get wrong when

Vit Muller: 00:48:29

it comes to onboarding their clients?

Vit Muller: 00:48:32

Ryan O'Connor: Hmm.

Emily Bryant: 00:48:33

I take a stab

Emily Bryant: 00:48:33

at that?

Vit Muller: 00:48:34

Yeah.

Vit Muller: 00:48:34

Yeah.

Vit Muller: 00:48:34

Go.

Vit Muller: 00:48:34

Yeah.

Vit Muller: 00:48:35

'cause Ryan Ryan's, Ryan Ryan's, Dr. Elf.

Vit Muller: 00:48:38

Ryan O'Connor: that's

Emily Bryant: 00:48:39

be a bold statement, but it's that they're still

Emily Bryant: 00:48:41

doing most of it themselves.

Emily Bryant: 00:48:43

Right.

Emily Bryant: 00:48:43

Because it is a really time consuming things and yes, it depends on how

Emily Bryant: 00:48:48

well you've got your system set up and how you've got snapshot

Emily Bryant: 00:48:51

and how well things deploy.

Emily Bryant: 00:48:52

And the, you know, the intake is part of when they sign up and

Emily Bryant: 00:48:56

you know, what is all automated.

Emily Bryant: 00:48:58

But that time to like walk them through the setup, especially if they're not

Emily Bryant: 00:49:01

very tech savvy, like a lot of end users aren't like that's a can be at least over

Emily Bryant: 00:49:07

an hour or you know, there's normally another follow up required or they

Emily Bryant: 00:49:12

can't find where their DNS is hosted.

Emily Bryant: 00:49:15

So they have.

Emily Bryant: 00:49:16

You know, they're kind of stuck with system with something.

Emily Bryant: 00:49:18

It takes a lot of patience and time and you know, at the beginning you

Emily Bryant: 00:49:24

may only be onboarding, you know, a handful a, a month or a week.

Emily Bryant: 00:49:28

But at scale, like especially when people do launches and bring in

Emily Bryant: 00:49:31

like over a hundred customers at a time like that is overwhelming.

Emily Bryant: 00:49:36

That's gonna overwhelm like that team and then also that just

Emily Bryant: 00:49:40

leads to instant churn as well.

Emily Bryant: 00:49:44

So I think, you know, tapping into, you know, whether it's in-house or with

Emily Bryant: 00:49:49

a support provider like us at Growth, all like you do need as an agency

Emily Bryant: 00:49:53

owner to have other people that are

Emily Bryant: 00:49:54

doing that onboarding piece for you.

Vit Muller: 00:49:58

Yeah, well, he, he, he, we talked about perfectionism, right?

Vit Muller: 00:50:01

so you know, one of my systems that I developed for my own

Vit Muller: 00:50:04

agency, is I wanted to sort

Vit Muller: 00:50:06

of, you know, how you got those platforms that can make it easy for your customer

Vit Muller: 00:50:11

to give you access to stuff so that you don't have to have a back and forth?

Vit Muller: 00:50:14

What is

Vit Muller: 00:50:15

Ryan O'Connor: Lazy and all that stuff.

Vit Muller: 00:50:16

Yeah.

Vit Muller: 00:50:17

So I look at those and I was like, considering it.

Vit Muller: 00:50:19

I then nerd out, I'm like, you know what?

Vit Muller: 00:50:21

I'm gonna try and build something on my own,

Vit Muller: 00:50:22

right?

Vit Muller: 00:50:23

So that's what let me down the rabbit hole of creating a

Vit Muller: 00:50:25

funnel for each different thing.

Vit Muller: 00:50:27

Here's a,

Vit Muller: 00:50:28

a survey Mr. Customer to tell me what type of website is it, what

Vit Muller: 00:50:32

press is it, is a Squarespace.

Vit Muller: 00:50:34

And then they pick that And then takes them to the

Vit Muller: 00:50:36

next step where it says, here's specific instructions for Squarespace,

Vit Muller: 00:50:39

and here is, and then I created a user for every single platform and

Vit Muller: 00:50:43

providing them with that email.

Vit Muller: 00:50:44

Like, here's my

Vit Muller: 00:50:45

specific email for Squarespace, share that

Vit Muller: 00:50:47

with me.

Vit Muller: 00:50:47

And then, and then, you know, and then they submit that.

Vit Muller: 00:50:49

And so that way saves me having

Vit Muller: 00:50:51

to have the back and forth, right?

Vit Muller: 00:50:53

So that's, that's saving

Vit Muller: 00:50:55

time.

Vit Muller: 00:50:56

It's not,

Vit Muller: 00:50:57

it's, it's a bit more

Vit Muller: 00:50:58

scalable.

Vit Muller: 00:50:59

but there are still variations to it.

Vit Muller: 00:51:02

Edge cases, right?

Vit Muller: 00:51:04

Some customers, they just

Vit Muller: 00:51:05

don't, they just don't do it.

Vit Muller: 00:51:07

They just freaking send you an email anyway.

Vit Muller: 00:51:09

things like that.

Vit Muller: 00:51:10

So that's

Vit Muller: 00:51:10

just always gonna be

Vit Muller: 00:51:11

there.

Vit Muller: 00:51:11

but yeah, I guess, you know, whilst what I built is, I think pretty good.

Vit Muller: 00:51:15

But, yeah, there's a lot to say that I could have done it

Vit Muller: 00:51:16

differently, at the, at the

Vit Muller: 00:51:18

beginning.

Vit Muller: 00:51:18

'cause yeah, the perfection.

Vit Muller: 00:51:19

Ryan O'Connor: your stuff.

Vit Muller: 00:51:20

yeah,

Vit Muller: 00:51:20

I mean, like your, your stuff is like.

Vit Muller: 00:51:24

I mean, I don't know why, like high level, I haven't acquired Vi Mulla to

Vit Muller: 00:51:28

be honest or whatever, but like, you know, like, so his stuff is so robust.

Vit Muller: 00:51:34

Like it's, it's, it just, it just knocks your socks off, right?

Vit Muller: 00:51:36

and if you've ever been part, like, if you are ever in VI systems like

Vit Muller: 00:51:40

it, every email you get is meticulous.

Vit Muller: 00:51:42

It's quality.

Vit Muller: 00:51:43

It takes you to the next step.

Vit Muller: 00:51:45

It has clear instructions on the call to actions.

Vit Muller: 00:51:47

He's gonna go, that's ironic, Ryan.

Vit Muller: 00:51:49

'cause you ignore every single one of the emails I send you.

Vit Muller: 00:51:51

and he's not even flinching when I say that.

Vit Muller: 00:51:53

But anyway,

Emily Bryant: 00:51:55

I read them, they're very

Emily Bryant: 00:51:56

Ryan O'Connor: he has, he has to chase Emily to get me to, to press the

Emily Bryant: 00:51:59

button.

Vit Muller: 00:52:00

Well, well, I I don't wanna talk about myself anymore, and you keep

Vit Muller: 00:52:03

Ryan O'Connor: no, no,

Vit Muller: 00:52:03

you're

Vit Muller: 00:52:03

up by us, but what I wanted to say is a segue from this was, you know,

Vit Muller: 00:52:08

Ryan O'Connor: no, no, no.

Vit Muller: 00:52:08

Yeah, but you to answer your question though, Vic, right?

Vit Muller: 00:52:11

So, I agree a hundred percent of course with Emily.

Vit Muller: 00:52:14

The only other thing I would add to that is that,

Vit Muller: 00:52:17

I feel like, right, that if you look at ways to grow a software company,

Vit Muller: 00:52:23

there's, there's a few ways, right?

Vit Muller: 00:52:25

And like when you break it down into sort of like, the, the, the, I suppose

Vit Muller: 00:52:29

the most common practices, right?

Vit Muller: 00:52:31

Is like, one is you can use what's called product-led growth, right?

Vit Muller: 00:52:36

Which is the product is something that I want to consume myself.

Vit Muller: 00:52:41

And that through my consumption of the product and the adoption of the

Vit Muller: 00:52:45

product I, adopt more.

Vit Muller: 00:52:48

So the result of me using is that I use more and there is

Vit Muller: 00:52:52

no human intervention required.

Vit Muller: 00:52:55

Let's take an example, slack, Airbnb, or whatever, right?

Vit Muller: 00:52:59

These are all like products with like viral loops, you know, feedback

Vit Muller: 00:53:04

mechanisms to make you feel like you're doing something great.

Vit Muller: 00:53:07

you know, you then want to expand it out to two other additional

Vit Muller: 00:53:09

users in the team, and it all just happens organically, right?

Vit Muller: 00:53:12

And so you become an unpaid salesperson for the company you work for by adopting

Vit Muller: 00:53:18

Slack inside of that organization.

Vit Muller: 00:53:20

They do nothing to talk to you, nothing.

Vit Muller: 00:53:24

Because companies like that exist.

Vit Muller: 00:53:26

I think a lot of people think they

Vit Muller: 00:53:29

can achieve the same types of things with high level, but if you drop someone into

Vit Muller: 00:53:34

high level with all of the features and no support, you know what's gonna happen?

Vit Muller: 00:53:39

They will just leave 10 minutes later.

Vit Muller: 00:53:41

Right?

Vit Muller: 00:53:42

And me and Emily have seen that countless times, right?

Vit Muller: 00:53:45

Where it's like if it doesn't do one thing and it's so easy for me to log

Vit Muller: 00:53:51

in and go, I'm here to connect Google Business profiles so that I can ask

Vit Muller: 00:53:57

for reviews and respond to reviews.

Vit Muller: 00:53:59

Anything beyond that, forget it.

Vit Muller: 00:54:00

They're not doing it right.

Vit Muller: 00:54:03

But because high level is a platform and it isn't, not a point solution,

Vit Muller: 00:54:07

hence snapshots and systems, right?

Vit Muller: 00:54:10

That onboarding is whatever, you know, it's like, well, we know

Vit Muller: 00:54:16

that we need to connect email.

Vit Muller: 00:54:17

We know that we need to connect SMS, we know that we need to

Vit Muller: 00:54:19

do all these things, right?

Vit Muller: 00:54:20

And we spend a lot of time just doing the fundamentals, making it so that

Vit Muller: 00:54:24

a sub account is actually usable.

Vit Muller: 00:54:26

Can I send an SMS?

Vit Muller: 00:54:27

Yes.

Vit Muller: 00:54:27

That's a major thing to do.

Vit Muller: 00:54:28

Can I send an email?

Vit Muller: 00:54:29

Yes, that's a major thing to accomplish.

Vit Muller: 00:54:32

But then it's like, well, but what are you going to do once you've made it usable?

Vit Muller: 00:54:36

Like now that you can send an email, what are you gonna do?

Vit Muller: 00:54:38

And then that's when the snapshots come in, right?

Vit Muller: 00:54:40

It's like, all right, well these three automations, these three

Vit Muller: 00:54:43

campaigns, this is what you use.

Vit Muller: 00:54:46

So the, you know, one huge mistake is thinking that it's a point solution.

Vit Muller: 00:54:51

It's not, it's a platform, right?

Vit Muller: 00:54:53

Platforms don't, they're not user friendly.

Vit Muller: 00:54:57

They are for people who know how to do things with a platform, right?

Vit Muller: 00:55:01

Not with an endpoint solution.

Vit Muller: 00:55:03

So the audience that you're selling to makes such a difference, right?

Vit Muller: 00:55:06

Because if it's a landscape gardener who spends all their day on a

Vit Muller: 00:55:09

tractor, do they care at all right?

Vit Muller: 00:55:12

About connecting emails, sending emails, automations.

Vit Muller: 00:55:16

This is like, they don't care about any of that, right?

Vit Muller: 00:55:17

And they're never gonna use it themselves.

Vit Muller: 00:55:19

They might use the mobile app and they might probably more use the

Vit Muller: 00:55:23

mobile app to send out invoices.

Vit Muller: 00:55:25

'cause it's directly related to how much money they have in their wallet.

Vit Muller: 00:55:28

They're probably not motivated by anything else.

Vit Muller: 00:55:31

You know?

Vit Muller: 00:55:32

So it's like that type of audience and that type of

Vit Muller: 00:55:34

growth model isn't gonna work.

Vit Muller: 00:55:35

It's just not gonna work, right?

Vit Muller: 00:55:36

And so it's matching the audience with the growth model you've got.

Vit Muller: 00:55:40

Right?

Vit Muller: 00:55:41

And it's like, I'm not not gonna take gardeners and do product-led

Vit Muller: 00:55:45

growth because like, they're not even gonna log in, let alone

Vit Muller: 00:55:49

log in and onboard themselves.

Vit Muller: 00:55:51

So using growth all in that type of situation is the exact solution for you.

Vit Muller: 00:55:55

Do you know what I mean?

Vit Muller: 00:55:55

Like.

Vit Muller: 00:55:56

It's like, no, no, no, we're just gonna, it's a low value thing.

Vit Muller: 00:55:59

You just need to get all these things set up.

Vit Muller: 00:56:01

And somewhere along the line that agency owner needs to educate them on which

Vit Muller: 00:56:05

parts of the system you want them to use, but they're not gonna do it themselves.

Vit Muller: 00:56:09

They're just not.

Vit Muller: 00:56:09

There's absolutely no way they're gonna do it themselves.

Vit Muller: 00:56:11

Right.

Vit Muller: 00:56:12

And then you've got the other side of that, which is business professionals,

Vit Muller: 00:56:16

dentists, you know, this type

Vit Muller: 00:56:17

of thing.

Vit Muller: 00:56:18

Yeah.

Vit Muller: 00:56:18

They're white collar, but again, they're, they're worth so much money per hour that

Vit Muller: 00:56:22

they're not gonna do any of it themselves.

Vit Muller: 00:56:23

Right.

Vit Muller: 00:56:23

And like that's the reason that agencies exist is because you've got businesses

Vit Muller: 00:56:28

with zero interest on what they're doing for marketing and sales, that

Vit Muller: 00:56:32

they need someone to go and do a DFY.

Vit Muller: 00:56:35

And so the mismatch that me and Emily have seen heaps before, which is people

Vit Muller: 00:56:39

selling high level to non-technical users, not as a DFY, as a DIY, and wondering

Vit Muller: 00:56:45

why they're all churning away, you know?

Vit Muller: 00:56:47

So don't do that basically.

Vit Muller: 00:56:50

Yeah, Now I just had an idea

Vit Muller: 00:56:52

as we were talking about like, if, if there is those that

Vit Muller: 00:56:55

are good fit for do, do it yourself, you still have the over overwhelm,

Vit Muller: 00:57:01

factor, which is the, which is the still like, you know, place in churn, right?

Vit Muller: 00:57:04

So they log in and they see everything.

Vit Muller: 00:57:07

But how do you make it so that if you are doing different SaaS

Vit Muller: 00:57:09

plans and like this plan includes

Vit Muller: 00:57:11

everything.

Vit Muller: 00:57:12

Then, then, you know, the moment they get there, it is like, where do I go?

Vit Muller: 00:57:15

Where do I start?

Vit Muller: 00:57:16

it got me thinking about like, it's just a feature idea for a roadmap is what if

Vit Muller: 00:57:21

you know how you got your

Vit Muller: 00:57:22

toggles on and what do you allow users to have access to?

Vit Muller: 00:57:25

What if there was a, a schedule like you can schedule when things

Vit Muller: 00:57:29

unlock similarly to like when you create a course, it's like you gotta

Vit Muller: 00:57:33

finish this module and then this one

Vit Muller: 00:57:34

unlocks.

Vit Muller: 00:57:35

And if you could do that and then link it up with some

Vit Muller: 00:57:38

workflow automation and emails to

Vit Muller: 00:57:39

say, welcome aboard.

Vit Muller: 00:57:41

Hey, I know you signed up for everything, but we see time and

Vit Muller: 00:57:44

time again.

Vit Muller: 00:57:44

It, it doesn't want, if we give you all the tools and we

Vit Muller: 00:57:47

just want winning right away.

Vit Muller: 00:57:48

So what we've done for now, for day one, we've unlock reputation.

Vit Muller: 00:57:52

Here's a video, how you do that, have a go at it.

Vit Muller: 00:57:54

The moment you send out your first 10 re requests and things like that,

Vit Muller: 00:57:57

we're gonna unlock the next feature.

Vit Muller: 00:57:59

But until you've done that, don't, don't worry about anything else

Vit Muller: 00:58:01

because that would just be watering down your focus.

Vit Muller: 00:58:04

So you kind of like take, you know, some might not like it,

Vit Muller: 00:58:07

of course.

Vit Muller: 00:58:07

It's like, well, don't manage me.

Vit Muller: 00:58:08

I'm like,

Vit Muller: 00:58:09

don't you know, I'm not a kid.

Vit Muller: 00:58:10

But that it could be

Vit Muller: 00:58:12

Ryan O'Connor: I was gonna say, you already see some of this

Vit Muller: 00:58:15

starting to come through with the customizable launchpad, right?

Vit Muller: 00:58:19

So being able to take control of that.

Vit Muller: 00:58:20

I've wanted to take control of the launchpad for so long.

Vit Muller: 00:58:23

I know for a fact that the OAuth two connections are an API

Vit Muller: 00:58:27

endpoint, right?

Vit Muller: 00:58:28

So you could literally have people connect Facebook, Google this, that

Vit Muller: 00:58:31

they could be anywhere in the world.

Vit Muller: 00:58:32

They don't have to be inside a high

Vit Muller: 00:58:33

Mm-hmm.

Vit Muller: 00:58:34

Ryan O'Connor: So it's, you can see all these types of things

Vit Muller: 00:58:36

starting to come together for sure.

Vit Muller: 00:58:38

And, you know, there would, they're talking about, you know, the gamification

Vit Muller: 00:58:44

that they're bringing to communities.

Vit Muller: 00:58:46

If that doesn't start to translate into the rest of the products, you know, I'd

Vit Muller: 00:58:50

be, I'd be godsmack basically, right?

Vit Muller: 00:58:53

And so, you know, unlocking different things for achieving certain milestones.

Vit Muller: 00:58:59

And then you get the ability as the agency owner to say like, I want a point system.

Vit Muller: 00:59:03

you know, and my point system's gonna look like this.

Vit Muller: 00:59:05

And until they've unlocked this, done this, you know, they either have to

Vit Muller: 00:59:08

pay more or it unlocks as a result of them achieving certain points that's

Vit Muller: 00:59:12

already there in the community as like the school.com com competition.

Vit Muller: 00:59:16

And all you gotta do is just bring that over to the rest of the platform.

Vit Muller: 00:59:18

So again, I'm thinking six, 12 months.

Vit Muller: 00:59:21

you definitely see something like that

Vit Muller: 00:59:22

Yeah.

Vit Muller: 00:59:23

So what we're talking about here, what would be awesome is agency level.

Vit Muller: 00:59:27

So we, we've got

Vit Muller: 00:59:28

sub accounts, but agency level automations based on triggers

Vit Muller: 00:59:32

such as.

Vit Muller: 00:59:34

And there are vendors and there are custom solutions that

Vit Muller: 00:59:36

are, you know, being utilized, but there's nothing natively.

Vit Muller: 00:59:38

And

Vit Muller: 00:59:38

I, and I'm a big fan of native, if there was a workflow that I can

Vit Muller: 00:59:42

trigger of when user logged in or they sign up and it's been this

Vit Muller: 00:59:46

many days, they haven't logged in or

Vit Muller: 00:59:48

they've used, they've, you know, if they've clicked on

Vit Muller: 00:59:50

these features, they, they, you

Vit Muller: 00:59:51

know, they've interacted with that feature, but they haven't

Vit Muller: 00:59:53

interacted these other features.

Vit Muller: 00:59:55

You could fully automate that nurture and follow up

Vit Muller: 00:59:57

on those because you're still selling.

Vit Muller: 00:59:59

Right?

Vit Muller: 00:59:59

Even though they've signed up, they're paying for

Vit Muller: 01:00:01

software doesn't stay as, doesn't finish there.

Vit Muller: 01:00:04

You gotta keep on selling them on the adoption,

Vit Muller: 01:00:06

right?

Vit Muller: 01:00:06

So, I mean, wouldn't that be awesome where the data could funnel in from every

Vit Muller: 01:00:11

single subaccount into the agency, the

Vit Muller: 01:00:13

workflows can utilize it and

Vit Muller: 01:00:15

Ryan O'Connor: One thing I've been asking Sean for, so for pretty

Vit Muller: 01:00:18

much day one is agency workflows

Vit Muller: 01:00:22

So you have a sub account based workflow rather than a contact based workflow.

Vit Muller: 01:00:27

Yes.

Vit Muller: 01:00:28

And you your sub-account and user.

Vit Muller: 01:00:31

Ryan O'Connor: that's right.

Vit Muller: 01:00:31

Well, that's right.

Vit Muller: 01:00:32

Yeah.

Vit Muller: 01:00:32

So you have the sub account and then

Vit Muller: 01:00:33

user

Vit Muller: 01:00:34

profile information.

Vit Muller: 01:00:36

I've seen this with third parties.

Vit Muller: 01:00:37

It's fantastic, right?

Vit Muller: 01:00:39

Where you can

Vit Muller: 01:00:39

see like which modules they're in, what modules they're

Vit Muller: 01:00:42

using, all that sort of stuff.

Vit Muller: 01:00:43

Right Now, if you don't, you know, obviously we don't

Vit Muller: 01:00:46

wanna talk about any third parties specifically, but yeah, high level native

Vit Muller: 01:00:51

agency stuff like that would be fantastic.

Vit Muller: 01:00:53

Again, though, it's trying to drive towards a product led growth model, and

Vit Muller: 01:00:57

right now it's like, that's fantastic, you know, you know, most of the people

Vit Muller: 01:01:02

crushing it in that sort of space have had to build it all themselves, right.

Vit Muller: 01:01:06

And already have like the snapshots and everything to go with it.

Vit Muller: 01:01:10

But yeah, I mean, that's still, you know, like gonna be one of those things where

Vit Muller: 01:01:12

it's like, like if I'm selling it to a landscape gardener, and one of the key

Vit Muller: 01:01:15

things that they came across for was

Vit Muller: 01:01:17

reputation management.

Vit Muller: 01:01:19

you, know, I'm gonna send an email every day to say, you're almost there.

Vit Muller: 01:01:22

You just need to connect your Google business profile.

Vit Muller: 01:01:24

And I know that they haven't done the OAuth

Vit Muller: 01:01:26

request.

Vit Muller: 01:01:29

And I know that they don't have all these things connected, so it's

Vit Muller: 01:01:31

like, Hey, you still haven't done it.

Vit Muller: 01:01:33

Hey, you still haven't done it and you just basically harass 'em until

Vit Muller: 01:01:35

they take a restraining order out and adopt the actual feature set.

Vit Muller: 01:01:37

Right.

Vit Muller: 01:01:38

So that would be amazing for product-led

Vit Muller: 01:01:40

you'd have,

Vit Muller: 01:01:42

you'd have, if you had A workflow

Vit Muller: 01:01:43

that can cut

Vit Muller: 01:01:44

type into either the user adoption data or the subaccount, wide data, then you

Vit Muller: 01:01:50

can basically provide, or solve two

Vit Muller: 01:01:52

problems.

Vit Muller: 01:01:52

You can speed up the adoption and reduce churn.

Vit Muller: 01:01:55

Actually get rid of churn.

Vit Muller: 01:01:56

forever, even if you

Vit Muller: 01:01:57

get really

Vit Muller: 01:01:58

Ryan O'Connor: in the workflows.

Vit Muller: 01:01:59

Yeah, A trigger in the workflow

Vit Muller: 01:02:01

says, last login time is greater than three days.

Vit Muller: 01:02:04

Send an email.

Vit Muller: 01:02:05

Right?

Vit Muller: 01:02:06

but on the, but on the sub-account level, you could have a

Vit Muller: 01:02:09

workflow that basically monitors, you know, how many new leads they got in

Vit Muller: 01:02:12

this week, how many

Vit Muller: 01:02:13

converted, and You could do the whole traffic light, thing.

Vit Muller: 01:02:16

and then sell that as, so we, we, I actually build, a service,

Vit Muller: 01:02:21

right?

Vit Muller: 01:02:21

I'm calling it a premium account support, which is more proactive, where I was

Vit Muller: 01:02:25

like, well, you know, you might have sub-accounts who just want a

Vit Muller: 01:02:27

technical support, but what about business owners who want the strategic,

Vit Muller: 01:02:31

you know, actual proactive support.

Vit Muller: 01:02:32

Somebody who's actively monitoring their account and actively reaching

Vit Muller: 01:02:36

out to them every week to say, Hey, you know, you're you're red here, you're

Vit Muller: 01:02:39

green here, and, and I know we've got the reports that you can send out to them

Vit Muller: 01:02:42

from that, but,

Vit Muller: 01:02:44

Ryan O'Connor: Yeah, that's called customer success.

Vit Muller: 01:02:46

But, but you know.

Vit Muller: 01:02:47

what I mean, like how you could

Vit Muller: 01:02:48

Ryan O'Connor: but see, this is the thing.

Vit Muller: 01:02:49

I mean, it's an interesting point that you bring up,

Vit Muller: 01:02:51

right, Vic, because everyone wants to figure out how to do it without doing it.

Vit Muller: 01:02:57

And that's why Growth Ball is what it is, is because we're, we've been

Vit Muller: 01:03:00

saying since day one, like, you need customer success to achieve success in

Vit Muller: 01:03:05

this style of business, right?

Vit Muller: 01:03:08

you bring 'em in and then you're just like, great, bye.

Vit Muller: 01:03:10

No, no, no.

Vit Muller: 01:03:11

You need to be proactive.

Vit Muller: 01:03:12

You need to know,

Vit Muller: 01:03:12

which products

Vit Muller: 01:03:13

they've adopted.

Vit Muller: 01:03:13

you need to know, right, which accounts are at risk, right?

Vit Muller: 01:03:17

Traffic

Vit Muller: 01:03:17

light system, red, amber,

Vit Muller: 01:03:19

green, right?

Vit Muller: 01:03:20

Amber is, you know, they log in occasionally and they

Vit Muller: 01:03:22

put

Vit Muller: 01:03:22

10 new contacts in a week, right?

Vit Muller: 01:03:24

Green is, they log in daily, they're using it, right?

Vit Muller: 01:03:27

red

Vit Muller: 01:03:28

is, they signed up and never

Vit Muller: 01:03:29

logged in again.

Vit Muller: 01:03:30

Right?

Vit Muller: 01:03:30

Who are you gonna go after to, you know, pay their invoice or to do whatever

Vit Muller: 01:03:34

or to say like, what's wrong, right?

Vit Muller: 01:03:36

The reds, it's very easy to do,

Vit Muller: 01:03:38

like, you know and all of that stuff is part of doing a good job in

Vit Muller: 01:03:43

customer success, customer success, unfortunately, I don't

Vit Muller: 01:03:46

know, it gets a bad rap in this

Vit Muller: 01:03:47

space where there's like stigma about it being,

Vit Muller: 01:03:50

I don't know, something that

Vit Muller: 01:03:51

is expensive.

Vit Muller: 01:03:52

Like

Vit Muller: 01:03:52

we, are so cheap, and yet it gives you a customer success in a box.

Vit Muller: 01:03:59

and it's not

Vit Muller: 01:03:59

an, it's not an expense, it's an investment because customer

Vit Muller: 01:04:01

success and subscription revenue model business is by definition a

Vit Muller: 01:04:05

profit center, not a cost center.

Vit Muller: 01:04:07

So was an investment attached to it with a return attached to

Vit Muller: 01:04:10

it, you know, And so like, what are we

Vit Muller: 01:04:13

on the

Vit Muller: 01:04:13

lower end, Emily?

Vit Muller: 01:04:14

Like 500 bucks a month.

Vit Muller: 01:04:15

Oh my

Vit Muller: 01:04:15

God.

Vit Muller: 01:04:15

Right?

Vit Muller: 01:04:16

Like, you know.

Vit Muller: 01:04:18

you keep one customer for one more month, that's paid for itself.

Vit Muller: 01:04:21

Right?

Vit Muller: 01:04:21

So, you

Vit Muller: 01:04:23

know, you just gotta do those things.

Vit Muller: 01:04:24

You can go to the sub, what is it?

Vit Muller: 01:04:25

The SaaS configurator.

Vit Muller: 01:04:26

Subaccounts, sorry.

Vit Muller: 01:04:27

Sought by last, logged in data, whatever.

Vit Muller: 01:04:30

Find the three, have someone call 'em, right?

Vit Muller: 01:04:32

So yes, we wanna do it automatically, but if you're not doing it

Vit Muller: 01:04:35

automatically, you still should do it.

Vit Muller: 01:04:37

You just gotta do it manually.

Vit Muller: 01:04:39

Yeah.

Vit Muller: 01:04:40

De definitely.

Vit Muller: 01:04:41

Ryan O'Connor: Or high growth.

Vit Muller: 01:04:41

what about, what about, like an emergency service or, you

Vit Muller: 01:04:45

know, like if I'm planning a workshop and I know I'm gonna have a hundred

Vit Muller: 01:04:49

people in a room and I'm gonna be showing them how to implant ai,

Vit Muller: 01:04:52

I need to, I need to be ready for the signups.

Vit Muller: 01:04:55

do you guys have something like that where I can, you know, let

Vit Muller: 01:04:58

you know so that you can get ready

Vit Muller: 01:04:59

for it?

Emily Bryant: 01:05:01

Yes,

Emily Bryant: 01:05:02

we do.

Emily Bryant: 01:05:02

And we've had that happen literally a couple of times

Emily Bryant: 01:05:05

in the last few months where

Emily Bryant: 01:05:06

we've had customers do some really successful launches or

Emily Bryant: 01:05:10

even, you know, planning.

Emily Bryant: 01:05:12

In the future for those launches.

Emily Bryant: 01:05:13

And we have ways that we can handle that massive

Emily Bryant: 01:05:16

influx of customers as well.

Emily Bryant: 01:05:18

It's all about just having a

Emily Bryant: 01:05:19

conversation, right?

Emily Bryant: 01:05:21

And the more heads up that we have or the, the information, 'cause we'd love to

Emily Bryant: 01:05:25

actually learn about our client's business

Emily Bryant: 01:05:27

and have conversations with them and help them as much as possible.

Emily Bryant: 01:05:31

Then we can, we can handle that.

Emily Bryant: 01:05:33

And we've done some really awesome things for some, some clients recently in that.

Emily Bryant: 01:05:37

space.

Emily Bryant: 01:05:37

And it's worked really well.

Vit Muller: 01:05:40

Yeah.

Vit Muller: 01:05:41

Well,

Vit Muller: 01:05:41

Ryan O'Connor: We, we just, actually, I just wanted to shout out.

Vit Muller: 01:05:43

He, hopefully he's gonna be a guest on your show, but we just had an agency

Vit Muller: 01:05:46

who's been with us from day one.

Vit Muller: 01:05:48

I think he's 18 months in, just had an exit.

Vit Muller: 01:05:51

So white label, high level, buyer's,

Vit Muller: 01:05:54

agents in real estate native functionality, plus

Vit Muller: 01:05:59

maybe a third party for, I think they had Gary Capser's Systems,

Vit Muller: 01:06:03

the only third party system I think

Vit Muller: 01:06:04

they

Vit Muller: 01:06:05

yep.

Vit Muller: 01:06:06

Ryan O'Connor: high level plus my CRM sim.

Vit Muller: 01:06:08

I don't wanna give away the figure, but I know, I know it's public

Vit Muller: 01:06:10

information, but I don't wanna give away with the figure, but anyone in

Vit Muller: 01:06:13

his position would be very, very happy.

Vit Muller: 01:06:15

And, hopefully you get to speak to him a bit, but like, you know

Vit Muller: 01:06:18

what a great example of like, not overthinking it, giving the core

Vit Muller: 01:06:21

features to a specific set of

Vit Muller: 01:06:23

people who need them, you know, and just putting in a really good customer

Vit Muller: 01:06:27

success team and, you know, he's laughing.

Vit Muller: 01:06:30

it's fantastic.

Emily Bryant: 01:06:30

Well, and also the people who bought

Emily Bryant: 01:06:33

that wanted to obviously keep our service as well because

Emily Bryant: 01:06:36

they do see it as an investment

Emily Bryant: 01:06:38

and it's something that's working well.

Emily Bryant: 01:06:39

So

Emily Bryant: 01:06:40

it's, you know, why would you change it is if you were just

Emily Bryant: 01:06:43

buying into a company, you don't

Emily Bryant: 01:06:44

need to kind of tear it down and, and start again.

Vit Muller: 01:06:47

Yeah, it's part of

Vit Muller: 01:06:48

the secret sauce.

Vit Muller: 01:06:49

so white level support isn't

Vit Muller: 01:06:51

just a service, it's a mindset shift

Vit Muller: 01:06:52

for agencies.

Vit Muller: 01:06:54

but what advice would you give to agency owners who struggle to

Vit Muller: 01:06:56

let go and delegate their support to a

Vit Muller: 01:06:58

team like yours?

Vit Muller: 01:06:59

I

Emily Bryant: 01:07:01

Oh, good question.

Emily Bryant: 01:07:02

I honestly, it's around like getting the time back.

Emily Bryant: 01:07:07

'cause people probably don't actually add up how much time

Emily Bryant: 01:07:10

it is taking out of their day.

Emily Bryant: 01:07:11

Like, answering those messages, whether it's in

Emily Bryant: 01:07:14

Slack or, or you know, if they have their phone number, they're like

Emily Bryant: 01:07:18

getting calls at all times of the day.

Emily Bryant: 01:07:20

It takes a lot of time and

Emily Bryant: 01:07:22

we track all of that data

Emily Bryant: 01:07:24

to show like how much time is saved, because it's easy to think, oh,

Emily Bryant: 01:07:27

I'll just quickly respond to that.

Emily Bryant: 01:07:29

It's never just a quick little response.

Emily Bryant: 01:07:31

There's always like a

Emily Bryant: 01:07:32

follow up question or you have to go figure something out, or you

Emily Bryant: 01:07:34

have to log in, you know, go into their sub account and dive deep, and

Emily Bryant: 01:07:37

then you realize that they've changed all the

Emily Bryant: 01:07:39

workflows that you'd set up for them.

Emily Bryant: 01:07:41

And then you've gotta

Emily Bryant: 01:07:41

unravel it all.

Emily Bryant: 01:07:42

Like there's so much to it.

Emily Bryant: 01:07:44

It's

Emily Bryant: 01:07:45

the time and time is too precious.

Emily Bryant: 01:07:48

Ryan O'Connor: Hmm.

Emily Bryant: 01:07:49

Absolutely.

Emily Bryant: 01:07:50

The only thing I would add to what

Emily Bryant: 01:07:51

Emily's saying again, is sort of like this, my style, which

Emily Bryant: 01:07:53

is look, looking at it more quantitatively, data driven, right?

Emily Bryant: 01:07:58

And it's like the advice that I would give, and again, like we're

Emily Bryant: 01:08:00

doing a couple of things at the moment, which is super interesting

Emily Bryant: 01:08:02

and I'm getting back into coaching.

Emily Bryant: 01:08:04

I, oh, a little plug for myself.

Emily Bryant: 01:08:06

I hope you don't mind running a coaching program coming up called

Emily Bryant: 01:08:08

Ramp Starts on May 6th, I think it is.

Emily Bryant: 01:08:10

Something like that.

Emily Bryant: 01:08:12

And it's gonna go through ICP go to market, all that stuff.

Emily Bryant: 01:08:16

So anyway, however, right, so, you know, we, me and Emily have

Emily Bryant: 01:08:22

never advised someone to get growth ball before they need it.

Emily Bryant: 01:08:26

And we see so many people getting it and they don't even have any customers, right?

Emily Bryant: 01:08:30

And you're like, we love the enthusiasm, we love that you've

Emily Bryant: 01:08:33

got the vision to have something in place for, you know, you're gonna

Emily Bryant: 01:08:35

get there.

Emily Bryant: 01:08:37

But having Growable as a vendor on your books, in your tech stack, in your corner.

Emily Bryant: 01:08:44

May not necessarily

Emily Bryant: 01:08:45

make sense until you've at least got like certain milestones.

Emily Bryant: 01:08:48

Right?

Emily Bryant: 01:08:49

And like, I feel like, you know, there's,

Emily Bryant: 01:08:51

you know, there's

Emily Bryant: 01:08:51

a number, kind of it's a vague number.

Emily Bryant: 01:08:54

It's called critical mass, right?

Emily Bryant: 01:08:57

And I think that what we want to do is we want

Emily Bryant: 01:08:59

to like you know, if, if, if you said to me like, how do I make a million

Emily Bryant: 01:09:03

dollars with high level now, right?

Emily Bryant: 01:09:05

I'd be like, find a niche that is

Emily Bryant: 01:09:09

super high value somewhere in the, like, you know, they're happy to pay you

Emily Bryant: 01:09:12

four to $500 a month and find a niche

Emily Bryant: 01:09:15

that it's the same type of person over and

Emily Bryant: 01:09:17

over again.

Emily Bryant: 01:09:18

So that in 12 months time you can go to someone and say,

Emily Bryant: 01:09:23

do you work with dentists?

Emily Bryant: 01:09:24

Because I've got a thousand of them paying me $500 a month.

Emily Bryant: 01:09:29

Someone will buy that book off you a trade sale.

Emily Bryant: 01:09:32

Right?

Emily Bryant: 01:09:33

Those thousand dentists are important to someone somewhere.

Emily Bryant: 01:09:37

Right?

Emily Bryant: 01:09:38

So it's like.

Emily Bryant: 01:09:39

Do that, but to get there, I need to go and get 10 customers,

Emily Bryant: 01:09:44

and I need to support those 10 customers and deal with all the

Emily Bryant: 01:09:47

crap that they're coming at me with.

Emily Bryant: 01:09:49

Understand now that they're in the system, I'm giving them,

Emily Bryant: 01:09:52

what questions are they asking?

Emily Bryant: 01:09:53

How do I overcome that?

Emily Bryant: 01:09:54

How do I build that automation?

Emily Bryant: 01:09:55

How do I delegate this?

Emily Bryant: 01:09:56

How do I do that?

Emily Bryant: 01:09:57

Once you've got 10 of the same type of person, you can just extrapolate

Emily Bryant: 01:10:02

that out to a million, because it's exactly the same percentage wise, right?

Emily Bryant: 01:10:06

So 10 of the same type, so 10 dentists, I'm gonna say, that's critical mass.

Emily Bryant: 01:10:11

And then you just go, yeah, I'm done.

Emily Bryant: 01:10:13

Right.

Emily Bryant: 01:10:13

So at that point, your customer success processes, what support looks like, the

Emily Bryant: 01:10:17

questions that they're answering, the FAQs, you can start to standardize, right?

Vit Muller: 01:10:21

Yeah, so like 10 is enough to validate the, validate the offer and how

Vit Muller: 01:10:25

you do what you do, to then say, okay, well I'm ready to scale that out.

Vit Muller: 01:10:29

Ryan O'Connor: Yeah.

Vit Muller: 01:10:30

Don't scale it out.

Vit Muller: 01:10:31

If you've got a dentist, a barber, a this, A that.

Vit Muller: 01:10:35

If you are trying to build something, an asset that you wanna maybe sell later

Vit Muller: 01:10:39

on down the road or whatever, right?

Vit Muller: 01:10:40

And it's much

Vit Muller: 01:10:40

easier to build a system for the, same user profile,

Vit Muller: 01:10:46

right, than it is for one every different, right.

Vit Muller: 01:10:49

And then, you know, sure, anybody listen to this and be like, that's not right.

Vit Muller: 01:10:51

I can do anybody.

Vit Muller: 01:10:52

Right?

Vit Muller: 01:10:52

And it's like, cool, but you need, then you're gonna have to go and build like

Vit Muller: 01:10:56

the system or the plan for dentists.

Vit Muller: 01:10:58

And that's an office that I go to, which has a different booking

Vit Muller: 01:11:01

mechanism versus a landscaper in which they travel to where they work.

Vit Muller: 01:11:06

And that's a completely different business process.

Vit Muller: 01:11:08

So it's like, no, you have the same business process, the same system

Vit Muller: 01:11:11

over and over and over again.

Vit Muller: 01:11:12

Once

Vit Muller: 01:11:13

you get to 10 and you actually understand exactly how it works,

Vit Muller: 01:11:16

you turn on a white, white

Vit Muller: 01:11:17

label support partner and put more like the most amount of people into

Vit Muller: 01:11:22

that system as you possibly can, and you don't support them beyond that

Vit Muller: 01:11:26

point.

Vit Muller: 01:11:26

yeah,

Vit Muller: 01:11:27

I, wanna make a point on this

Vit Muller: 01:11:28

though, and that's for guys listening because I, I, I bet you there is

Vit Muller: 01:11:31

people like me who are nerds and

Vit Muller: 01:11:33

like bloody, you know, because you got the aspect of this is what you do.

Vit Muller: 01:11:37

If you wanna have really like scalable

Vit Muller: 01:11:38

business.

Vit Muller: 01:11:40

If you're just in it to like a scale of the business, and then you have

Vit Muller: 01:11:43

people like me who are like freaking nerds and who like to have the variety

Vit Muller: 01:11:47

because the reason I am not an employee material is because I hate mono's work.

Vit Muller: 01:11:51

And I, I don't, I don't like o

Vit Muller: 01:11:53

like order too much.

Vit Muller: 01:11:55

well, I, sorry.

Vit Muller: 01:11:56

I, I like order.

Vit Muller: 01:11:57

I'm very organized.

Vit Muller: 01:11:58

I don't like, yeah, just when it's like just one lane, it's

Vit Muller: 01:12:00

just the same, same, same,

Vit Muller: 01:12:01

same.

Vit Muller: 01:12:02

It just gets boring.

Vit Muller: 01:12:03

So I just wanted to say this guys.

Vit Muller: 01:12:05

If you're listening, and if you're like

Vit Muller: 01:12:06

me and you're like, oh, okay, so

Vit Muller: 01:12:08

I'm not I'm not, I'm not a good operator.

Vit Muller: 01:12:11

Well, it, it doesn't mean that you're not a good operator.

Vit Muller: 01:12:13

It just means that, you

Vit Muller: 01:12:14

know, you're gonna, you just doing it differently and ultimately it

Vit Muller: 01:12:17

just comes down to what you enjoy doing.

Vit Muller: 01:12:19

I enjoy doing what I do, and I, I know I could be way

Vit Muller: 01:12:22

ahead if I just

Vit Muller: 01:12:22

went one thing.

Vit Muller: 01:12:25

And then here is

Vit Muller: 01:12:26

me.

Vit Muller: 01:12:26

I'm

Vit Muller: 01:12:26

doing, you know, custom snapshot build

Vit Muller: 01:12:28

outs for businesses, for other agencies.

Vit Muller: 01:12:32

The affiliate thing, the podcast, the building, the sas,

Vit Muller: 01:12:35

the,

Vit Muller: 01:12:36

I don't know, gazillion other things.

Vit Muller: 01:12:37

It's just me and I and I, however, I try and I, I self-assess and I know

Vit Muller: 01:12:41

that to my detriment,

Vit Muller: 01:12:43

I maybe I'm just getting to, might have to

Vit Muller: 01:12:46

get, to come to a realization

Vit Muller: 01:12:48

and get comfortable with it,

Vit Muller: 01:12:49

because that's what I enjoy

Vit Muller: 01:12:50

doing.

Vit Muller: 01:12:51

You know, as long as it makes money, it is making money.

Vit Muller: 01:12:53

It's,

Vit Muller: 01:12:54

Ryan O'Connor: it makes a good point.

Vit Muller: 01:12:55

You make a really good point.

Vit Muller: 01:12:56

And you know, like if you talk to the likes of like, Sean.

Vit Muller: 01:12:59

Who has obviously, you know, scaled a bunch of companies

Vit Muller: 01:13:01

a bunch of times, right?

Vit Muller: 01:13:02

And so like, you know, he's just obviously a relevant person to bring

Vit Muller: 01:13:04

up 'cause of this podcast or whatever.

Vit Muller: 01:13:06

But the most boring things probably make the most money, right?

Vit Muller: 01:13:11

So, sorry.

Vit Muller: 01:13:12

Right?

Vit Muller: 01:13:13

Because at the end of the day, like, who are we?

Vit Muller: 01:13:15

Right?

Vit Muller: 01:13:15

We are not inventing high level.

Vit Muller: 01:13:16

We are evangelizing it.

Vit Muller: 01:13:18

And so all it is is your ability to evangelize one thing to one

Vit Muller: 01:13:23

type of person is enough to make you a millionaire, right?

Vit Muller: 01:13:27

Because all you need to do is go to every barbecue that you ever go to and pick

Vit Muller: 01:13:31

out all the people that have a trade and work in their own business or whatever,

Vit Muller: 01:13:33

and be like, Hey man, do you do this?

Vit Muller: 01:13:36

Yeah.

Vit Muller: 01:13:36

Are you paying a hundred dollars for it?

Vit Muller: 01:13:38

Cool.

Vit Muller: 01:13:38

I'll

Vit Muller: 01:13:38

give it to you for 50.

Vit Muller: 01:13:39

Do that a hundred times.

Vit Muller: 01:13:40

Do you know what I mean?

Vit Muller: 01:13:41

that's

Vit Muller: 01:13:41

boring.

Vit Muller: 01:13:42

It's, not sexy, it's not gonna be on any videos and you're not gonna get

Vit Muller: 01:13:45

the Telstra Award for fastest growing company, blah, blah, blah, blah, blah.

Vit Muller: 01:13:49

But do you care about that or do you care about just making money, right?

Vit Muller: 01:13:51

Like.

Vit Muller: 01:13:52

So you gotta balance that, right?

Vit Muller: 01:13:55

You just gotta balance that and like, it's like,

Vit Muller: 01:13:57

hey, WordPress hosting is available.

Vit Muller: 01:14:00

You know, go and convince someone to switch from their WordPress 30,

Vit Muller: 01:14:04

hosting from $50 a month to yours for 30, that's boring as hell.

Vit Muller: 01:14:08

But if you do that a hundred times, you don't have to work anywhere anymore.

Vit Muller: 01:14:11

You're self-employed,

Emily Bryant: 01:14:13

Well, and that is all around that.

Emily Bryant: 01:14:15

It all comes back to that monthly recurring revenue as well.

Emily Bryant: 01:14:18

right?

Emily Bryant: 01:14:18

Like that's how I sold my agency was because of the hosting.

Emily Bryant: 01:14:21

Like it's

Emily Bryant: 01:14:22

the recurring revenue.

Emily Bryant: 01:14:23

Like you need that.

Emily Bryant: 01:14:24

Otherwise, you know, what is it?

Emily Bryant: 01:14:27

Ryan O'Connor: Yes, exactly.

Emily Bryant: 01:14:28

And so, yeah, it's like, come for the shiny object, stay for the utility, right?

Emily Bryant: 01:14:36

So I, getting your attention and talking about AI and all

Emily Bryant: 01:14:39

this amazing stuff, right?

Emily Bryant: 01:14:41

And then they get there and they're like, this is all really cool.

Emily Bryant: 01:14:44

But can send an SMS and remind customers to turn up when they're supposed to turn

Emily Bryant: 01:14:47

up, because that's my biggest thing.

Emily Bryant: 01:14:49

And you're like, oh yeah, sorry, I should have said that first.

Emily Bryant: 01:14:53

And they're like, if you hadn't said that, I would've signed up four weeks ago.

Emily Bryant: 01:14:56

And you kept on going on about ai and it's like, I just needed someone

Emily Bryant: 01:14:59

to, to text me and say that the appointment's coming up, you know?

Emily Bryant: 01:15:04

so yeah, I feel like, you know, if you guys are familiar with like, the diffusion

Emily Bryant: 01:15:06

of innovation, which is, you know,

Emily Bryant: 01:15:08

crossing the chasm or whatever it's called, how do I flip

Emily Bryant: 01:15:10

that model on its head, right?

Emily Bryant: 01:15:12

It's a mountain.

Emily Bryant: 01:15:13

And then in, you know, you've got

Emily Bryant: 01:15:14

different stages of it, which is, you know, early adopter, late

Emily Bryant: 01:15:17

majority laggards or whatever, right?

Emily Bryant: 01:15:20

We are early adopters and we go and speak to people who are late

Emily Bryant: 01:15:23

majority or, or laggards, right?

Emily Bryant: 01:15:25

And we're like, you should see this.

Emily Bryant: 01:15:26

And they're like, I can't even turn the computer on, right?

Emily Bryant: 01:15:30

You know, I don't need ai.

Emily Bryant: 01:15:31

I need a phone that answers phone calls.

Emily Bryant: 01:15:34

And you're like, okay, I got you.

Emily Bryant: 01:15:35

Right?

Emily Bryant: 01:15:35

Like, you, you, I feel like we over maybe evangelize all the new stuff.

Emily Bryant: 01:15:42

Where actually the business owners that need this type of tech that's easy

Emily Bryant: 01:15:47

to use or whatever, is that like they

Emily Bryant: 01:15:49

just need like something to send an invoice out.

Emily Bryant: 01:15:51

Right?

Emily Bryant: 01:15:51

Mm-hmm.

Emily Bryant: 01:15:52

Well, not even like that.

Emily Bryant: 01:15:54

It's how much time do businesses, like in landscaping or

Emily Bryant: 01:15:58

whatever, spend on

Emily Bryant: 01:15:59

creating a quote or a proposal, like before they even get

Emily Bryant: 01:16:03

to that invoice side of

Emily Bryant: 01:16:05

Ryan O'Connor: Yeah.

Emily Bryant: 01:16:05

Well, they wait till

Emily Bryant: 01:16:06

automate all of that.

Emily Bryant: 01:16:07

Yeah, they do.

Emily Bryant: 01:16:08

They do it after hours.

Emily Bryant: 01:16:09

Ryan O'Connor: They do it after hours.

Emily Bryant: 01:16:11

Yeah, bit.

Emily Bryant: 01:16:13

What do you got?

Vit Muller: 01:16:14

just, I'm just mindful of the time.

Vit Muller: 01:16:16

I've got a, I've

Vit Muller: 01:16:17

Ryan O'Connor: yeah, yeah.

Vit Muller: 01:16:17

up, so, man, there's just, we could go on, this could be

Vit Muller: 01:16:20

easily three hour episode, right?

Vit Muller: 01:16:22

We, we could go on for sure.

Vit Muller: 01:16:23

Right.

Vit Muller: 01:16:24

And we will,

Emily Bryant: 01:16:24

we'll, we'll talk more when we are together in Sydney.

Emily Bryant: 01:16:26

We'll just geek out the whole time.

Vit Muller: 01:16:28

look, I spoke to Ript.

Vit Muller: 01:16:29

He wants to do episode as well.

Vit Muller: 01:16:31

I'm thinking, you know, we're gonna do like a special sit in

Vit Muller: 01:16:34

front of Opera bar, in, you know, Sydney and do something cool stuff.

Vit Muller: 01:16:38

But let's, let's, let's wrap it up.

Vit Muller: 01:16:39

first, a little plaque to you guys 'cause I appreciate you, what you guys do and,

Vit Muller: 01:16:44

and so I. I've put together something special for those of you guys listening.

Vit Muller: 01:16:48

You know, I like to look after you guys 'cause you know, the podcast is growing

Vit Muller: 01:16:51

and I, and I'm always like, wow, okay.

Vit Muller: 01:16:54

So what I do, it makes sense and I really appreciate what you guys like listening

Vit Muller: 01:16:58

and, and you guys jumping on as guests.

Vit Muller: 01:17:00

so

Vit Muller: 01:17:01

Growthable customer success team, you need to scale your

Vit Muller: 01:17:04

sas.

Vit Muller: 01:17:05

Listen up if you're a sas, a digital agency founder, SMMA or AI entrepreneur

Vit Muller: 01:17:10

looking to scale the disease.

Vit Muller: 01:17:12

This success theme you need from 24-7 Life to support onboarding and activation

Vit Muller: 01:17:17

certified VAs coaching programs, life events, weekly, the workshops, and more

Vit Muller: 01:17:21

growth able is the customer success partner you've been waiting to find.

Vit Muller: 01:17:25

Go and talk to the sales team.

Vit Muller: 01:17:26

Go and talk to Emily.

Vit Muller: 01:17:27

Go and talk to Ryan, maybe, if it's free, use code HLXP at checkout and get

Vit Muller: 01:17:33

10% off just 'cause you're listener.

Vit Muller: 01:17:35

I appreciate you guys and I appreciate you, Emily, and Ryan

Vit Muller: 01:17:37

for jumping on today's episode.

Vit Muller: 01:17:39

we're not finishing just yet, but yeah, just wanted to say

Vit Muller: 01:17:43

So, look, there are segments that I usually run through.

Vit Muller: 01:17:46

we're not gonna do that.

Vit Muller: 01:17:47

So sorry guys, if you enjoy those, if you're listening, there are some rapid

Vit Muller: 01:17:50

fire questions in GHA related, we'll, we'll, we'll just catch up on those.

Vit Muller: 01:17:53

But what I wanted to say is, is a bit of a shout out to some of the

Vit Muller: 01:17:57

opportunities for you guys listening.

Vit Muller: 01:17:58

So, opportunity number one, if you are a successful SaaS agency, you know,

Vit Muller: 01:18:03

running high level and you want to give back to the community, you want

Vit Muller: 01:18:06

to inspire others, what you can do is you can submit your success story, a

Vit Muller: 01:18:10

story about a customer you've helped and what impact it had had on their

Vit Muller: 01:18:15

lifestyle as a result of you helping them, implementing something in their business.

Vit Muller: 01:18:19

So if you head over to Hello, experience.com forward slash your story.

Vit Muller: 01:18:23

You get to submit, just make a little selfie video place.

Vit Muller: 01:18:26

I'll insert you into episode.

Vit Muller: 01:18:27

You get a little shout out for your agency, and more importantly,

Vit Muller: 01:18:31

you get to inspire others that are maybe just starting out on GHL and

Vit Muller: 01:18:34

they just need a little bit of a,

Vit Muller: 01:18:36

they just want to hear the real

Vit Muller: 01:18:37

case study.

Vit Muller: 01:18:38

So that would be awesome.

Vit Muller: 01:18:39

Obviously that would help

Vit Muller: 01:18:40

me have extra content.

Vit Muller: 01:18:41

everybody wins.

Vit Muller: 01:18:42

so go ahead and do that if you, if

Vit Muller: 01:18:44

you fit in that bracket, highlevelexperience.com/yourstory.

Vit Muller: 01:18:47

The other thing I wanna highlight is the beef.

Vit Muller: 01:18:50

The beef.

Vit Muller: 01:18:50

so this is a segment again, we've run out of time, which unfortunate, right?

Vit Muller: 01:18:54

We're having too much fun.

Vit Muller: 01:18:55

but if you, you know, if you love high level like us, but also, you know, you

Vit Muller: 01:18:59

are a perfectionist or you are u utilizing some of the things and there's still a

Vit Muller: 01:19:02

bit of a skateboard and you're like, you know, that maybe there's a bit of friction

Vit Muller: 01:19:05

and you wanna suggest, or you know, you're just having a frustration with it.

Vit Muller: 01:19:09

The way high level works is based on Democratic

Vit Muller: 01:19:11

Way, right?

Vit Muller: 01:19:12

So we give up votes on the ad export, right?

Vit Muller: 01:19:14

That's how 700 developers can actually decide, and feel fair to everybody

Vit Muller: 01:19:20

that they've decided on the one that had the most up votes.

Vit Muller: 01:19:22

Unfortunately, though, you cannot promote your up votes through the official

Vit Muller: 01:19:25

GHL community because I mean, there's a hundred thousand in a

Vit Muller: 01:19:28

Facebook group and then would just

Vit Muller: 01:19:30

end up being shit ton of noise.

Vit Muller: 01:19:31

So, the only way is you're gonna go to the ideas to go high level.

Vit Muller: 01:19:35

Submit your suggestion or look up somebody else's suggestion and give it an output.

Vit Muller: 01:19:40

Now, hell, here's, here's how I

Vit Muller: 01:19:42

give you an opportunity to promote that.

Vit Muller: 01:19:44

submit your beef a little video or audio, go to high level experience.com/the

Vit Muller: 01:19:50

beef and we'll share it in the episode.

Vit Muller: 01:19:52

The rule is in the form.

Vit Muller: 01:19:53

You have to add

Vit Muller: 01:19:54

your link to the ideas board, and it could easily be even somebody else

Vit Muller: 01:19:57

is submitted ideas that you just wanna promote, submit it to me, I'll add

Vit Muller: 01:20:01

in an episode and help you get some

Vit Muller: 01:20:03

more, you know, some more out votes on that one.

Vit Muller: 01:20:05

So that's the Beef Hollywood

Vit Muller: 01:20:05

experience.

Vit Muller: 01:20:06

Dot com slash the beef.

Vit Muller: 01:20:08

Ryan O'Connor: Me and Emily have a good beef.

Emily Bryant: 01:20:10

I know.

Emily Bryant: 01:20:11

Ryan O'Connor: disappointed we didn't get to do a beef.

Emily Bryant: 01:20:12

Same.

Emily Bryant: 01:20:13

It will be the

Emily Bryant: 01:20:13

same one.

Emily Bryant: 01:20:14

We didn't even talk about it, but

Emily Bryant: 01:20:15

I know what

Emily Bryant: 01:20:15

it is.

Emily Bryant: 01:20:16

Ryan O'Connor: one?

Emily Bryant: 01:20:16

It's the webinar one for sure.

Emily Bryant: 01:20:17

Yes.

Vit Muller: 01:20:18

Alright, go, go.

Vit Muller: 01:20:19

We've got, we've got

Vit Muller: 01:20:20

Ryan O'Connor: go, Emily, go tell us a bit.

Emily Bryant: 01:20:22

So the webinar funnel, great in theory.

Emily Bryant: 01:20:26

Not

Emily Bryant: 01:20:26

great in practice because it is like a, so we run a weekly

Emily Bryant: 01:20:31

free webinar that cannot do recurring

Emily Bryant: 01:20:34

webinars, and if you want to like change something, maybe you put in the wrong zoom

Emily Bryant: 01:20:41

link.

Emily Bryant: 01:20:42

can't

Emily Bryant: 01:20:42

do that.

Emily Bryant: 01:20:43

Like there's so many restrictions around it and you also

Emily Bryant: 01:20:47

Ryan O'Connor: you wanna clone it right?

Emily Bryant: 01:20:48

yeah, you can't clone it.

Emily Bryant: 01:20:49

You

Emily Bryant: 01:20:49

can't like save the elements or like use global elements properly.

Emily Bryant: 01:20:54

You, it's really restrictive and not like the

Emily Bryant: 01:20:57

other, you know, normal

Emily Bryant: 01:20:58

funnel builder at

Emily Bryant: 01:21:00

all.

Emily Bryant: 01:21:00

Ryan O'Connor: a Very skateboard

Vit Muller: 01:21:01

scary.

Vit Muller: 01:21:02

I looked at it, I'm like, yeah, now I built my own snapshot kind of thing.

Vit Muller: 01:21:06

Using funnels, custom values for quick updates.

Vit Muller: 01:21:09

Way better.

Vit Muller: 01:21:10

Yeah, I don't know.

Vit Muller: 01:21:11

I hope that it's gonna go back into, into the focus for the dev team.

Vit Muller: 01:21:14

I'm sure it

Vit Muller: 01:21:14

will, but

Vit Muller: 01:21:15

Ryan O'Connor: we, we managed to have a nice one-on-one with the product owner.

Vit Muller: 01:21:19

and he was very enthusiastic about fixing those things, but we're too familiar

Vit Muller: 01:21:24

with how high levels roadmap works to, to, to, to, to believe that it was gonna

Vit Muller: 01:21:28

magically come out, like within weeks.

Vit Muller: 01:21:30

So,

Vit Muller: 01:21:30

yeah,

Vit Muller: 01:21:31

yeah, so if you, if you have a, if you

Vit Muller: 01:21:33

submitted that on the ideas board, send me a link and I'll put in the

Vit Muller: 01:21:35

show notes and that the guys can give

Vit Muller: 01:21:37

it an upload.

Vit Muller: 01:21:37

One opportunity we all have, and I cannot highlight in enough, is high

Vit Muller: 01:21:43

level events and Level Up Summit.

Vit Muller: 01:21:45

You get option to sit down, face to face with detecting, you know, face

Vit Muller: 01:21:50

to face with Sean if he's free around.

Vit Muller: 01:21:52

But he is typically around and voice out all these opinions.

Vit Muller: 01:21:56

'cause I mean, I cannot wait to sit down when I'm in Sydney and tell the guys about

Vit Muller: 01:21:59

a couple of things that

Vit Muller: 01:21:59

I've got on my list.

Vit Muller: 01:22:00

So, yeah, guys come along.

Vit Muller: 01:22:04

Ryan O'Connor: I've got, I've conceded, So, Kelsey,

Vit Muller: 01:22:06

who's one of my favorite high level people of all time, she's messaged

Vit Muller: 01:22:09

me this morning saying, you know, can't wait to, to, to come out.

Vit Muller: 01:22:12

I know that Paulson's coming out.

Vit Muller: 01:22:14

We know that Sean and those guys

Vit Muller: 01:22:15

are

Vit Muller: 01:22:16

All the Americans, they're all excited about going down under, they're

Vit Muller: 01:22:19

Ryan O'Connor: right.

Vit Muller: 01:22:20

feel like those ones were the ones that got the priority pick.

Vit Muller: 01:22:23

Yeah.

Vit Muller: 01:22:24

So where's, where's one to run the, the bridge or whatever, and, All that

Vit Muller: 01:22:29

yeah, it's gonna be so much fun.

Vit Muller: 01:22:31

Oh yeah.

Vit Muller: 01:22:31

Oh yeah.

Vit Muller: 01:22:32

So, all right.

Vit Muller: 01:22:33

let's wrap it up.

Vit Muller: 01:22:33

Well guys, thank you so much, guys listening.

Vit Muller: 01:22:35

Thank you so much as well.

Vit Muller: 01:22:37

If you enjoyed today's episode on the, on the, on the show, then please share

Vit Muller: 01:22:40

it with your fellow agency mates and other high levelers that you think

Vit Muller: 01:22:42

would also benefit from listening.

Vit Muller: 01:22:43

For show notes, links at links and extra tips to help you grow your

Vit Muller: 01:22:46

agency for your SaaS with high level, please go to high level experience.com.

Vit Muller: 01:22:50

if you wanna check out our sponsors, and their unique cool offers like Growthable,

Vit Muller: 01:22:54

go to highlevelexperience.com/growthable.

Vit Muller: 01:22:57

And, that's it guys.

Vit Muller: 01:22:58

Thank you so much and have a great rest of your day, everybody.

Emily Bryant: 01:23:01

Thank you.

Emily Bryant: 01:23:02

Ryan O'Connor: Thanks bit.

Emily Bryant: 01:23:02

Bye guys.