Jeffery Banek: 00:00:00

It's a big, big problem right now, like funnel

Jeffery Banek: 00:00:02

ecosystems that I used to be able to charge 20, 30, 40 grand for.

Vit Muller: 00:00:08

So nothing for free upfront.

Vit Muller: 00:00:09

Not even an ebook, not even

Jeffery Banek: 00:00:11

I sort of think the days of a basic PDF lead magnet are gone.

Vit Muller: 00:00:16

Hey, we could do this, we could do this.

Vit Muller: 00:00:18

And now with this AI thing, this, I'm gonna do this.

Vit Muller: 00:00:21

I haven't done it yet, but it makes total sense.

Jeffery Banek: 00:00:24

I'm really big on wire framing out the ecosystem,

Jeffery Banek: 00:00:28

just because there's some people that need the visual aspect of it.

Jeffery Banek: 00:00:31

And you have so many people, especially when you're working

Jeffery Banek: 00:00:33

with a team and getting stuff done,

Vit Muller: 00:00:35

we have this thing saying in Czech Republic, that's where I'm from.

Vit Muller: 00:00:38

measure twice cut once.

Vit Muller: 00:00:40

if you're gonna cut the tree, you only got that one.

Vit Muller: 00:00:42

So once you've cut the tree, that's it.

Jeffery Banek: 00:00:44

it was like when Neo saw the Matrix for the first time,

Jeffery Banek: 00:00:47

I was like, up sales, webinars, funnels, websites are dead.

Jeffery Banek: 00:00:51

I'm like, this is the future.

Vit Muller: 00:00:53

I'm big nerd, like I've been since then, like looking at what else

Vit Muller: 00:00:57

can I plug in, how else can I optimize And using all these other softwares and

Vit Muller: 00:01:00

plugging it in and zapping things in.

Vit Muller: 00:01:03

And you know it, the duck tape method.

Vit Muller: 00:01:06

Then high level comes along and I'm like, wow.

Jeffery Banek: 00:01:09

Eat it like an elephant.

Jeffery Banek: 00:01:10

One chunk at a time.

Jeffery Banek: 00:01:11

Do not learn all the chunks at once because you'll become a jack

Jeffery Banek: 00:01:14

of all trades, master or none,

Vit Muller: 00:01:20

Alright.

Vit Muller: 00:01:20

HighLevelers.

Vit Muller: 00:01:21

Let welcome back to another exciting episode on the High

Vit Muller: 00:01:23

Level Experience podcast.

Vit Muller: 00:01:24

Today we've got a real treat for you.

Vit Muller: 00:01:26

Our guest is none other than Jeffrey Banek, better known as "The Funnel Doc."

Vit Muller: 00:01:31

He is a powerhouse in the world of sales ecosystems and automations, redefining

Vit Muller: 00:01:36

the landscape of digital marketing.

Vit Muller: 00:01:38

Over the past nine years, he's not only become a household name, but he has also

Vit Muller: 00:01:42

racked up multiple prestigious awards and generated over $6.1 million in sales.

Vit Muller: 00:01:48

But here is something interesting.

Vit Muller: 00:01:50

Jeffrey isn't just a marketer, he's a mentor who shared the stage of legends

Vit Muller: 00:01:55

like Daymond John and Perry Belcher.

Vit Muller: 00:01:57

His coaching students have achieved over $7.2 million in

Vit Muller: 00:02:01

sales in under three years.

Vit Muller: 00:02:02

That's some serious impact!

Vit Muller: 00:02:04

And if that wasn't intriguing enough, Jeffrey's approach to

Vit Muller: 00:02:08

marketing and AI integration is both impactful and subtle marking a

Vit Muller: 00:02:13

new era in the marketing industry.

Vit Muller: 00:02:15

So let's dive in to this new era together.

Vit Muller: 00:02:18

Please welcome to the show, Jeffery Banek aka the Funnel Doc!

Jeffery Banek: 00:02:27

What's up man?

Jeffery Banek: 00:02:27

Thanks for having me on.

Jeffery Banek: 00:02:28

It's a pleasure.

Jeffery Banek: 00:02:29

Appreciate it.

Vit Muller: 00:02:30

Hey Jeff.

Vit Muller: 00:02:30

Really cool to have you mate.

Vit Muller: 00:02:31

I was just, back in OK October while I was in Dallas.

Vit Muller: 00:02:33

That's the first time I meet you.

Vit Muller: 00:02:34

I think it was like a lunch table.

Vit Muller: 00:02:35

You were sitting there.

Vit Muller: 00:02:36

But I've seen you around, I've seen you around in the interwebs for like

Vit Muller: 00:02:40

last pa for like last 12 of months.

Vit Muller: 00:02:42

I've got a, became met with Mitchell Alomar, he is been showing, he's

Vit Muller: 00:02:45

been to some workshops and I've seen like this guy in a white coat,

Vit Muller: 00:02:49

white coat, this doctor branding.

Vit Muller: 00:02:51

I'm like, this is actually pretty bloody smart.

Vit Muller: 00:02:54

How did you come up with that idea?

Jeffery Banek: 00:02:56

So, yeah, it, it was like really the first time I ever put it on was

Jeffery Banek: 00:02:59

going to the second funnel hacking live.

Jeffery Banek: 00:03:01

And, it was super scary, man, because you go, I'm six five, so you go put

Jeffery Banek: 00:03:05

on a white lab coat and go rolling into funnel hacking live and you

Jeffery Banek: 00:03:09

don't know people are gonna make fun of you or how it's gonna work out.

Jeffery Banek: 00:03:12

But as you said, it's been one of the greatest branding

Jeffery Banek: 00:03:15

I've done in the whole thing.

Jeffery Banek: 00:03:16

But how it started is I was actually a medic with the Marines

Jeffery Banek: 00:03:20

and I was on the, nuclear chemical biological fast response team.

Jeffery Banek: 00:03:23

So I had advanced medical training.

Jeffery Banek: 00:03:25

I even taught doctors advanced cardiac life support.

Jeffery Banek: 00:03:28

I could even shock babies and push drugs on babies.

Jeffery Banek: 00:03:30

that's how advanced my training was.

Jeffery Banek: 00:03:32

and anyway that we, when I was in the funnels back in

Jeffery Banek: 00:03:36

the day, that's all we did.

Jeffery Banek: 00:03:37

And the whole premise was if your funnel got sick, you could bring it to

Jeffery Banek: 00:03:40

the funnel doc, he'll make it better.

Jeffery Banek: 00:03:42

And that type of thing.

Jeffery Banek: 00:03:43

So it sort of went from there.

Jeffery Banek: 00:03:44

And now people know the Funnel doc, they don't know me.

Jeffery Banek: 00:03:47

They're like, I don't know who you are really, but I know the funnel doc.

Jeffery Banek: 00:03:50

so, or they, my tattoo, that was the other thing.

Jeffery Banek: 00:03:52

I get a lot of people with this guy, they're like, I've seen

Jeffery Banek: 00:03:54

your tattoo for ClickFunnels, but I don't know who you are.

Jeffery Banek: 00:03:57

So I get a lot of responses with that too.

Vit Muller: 00:04:00

I love it.

Vit Muller: 00:04:01

I love it.

Vit Muller: 00:04:01

So let's dissect it.

Vit Muller: 00:04:02

Let's go in the true spirit of the of, of the funnel doc.

Vit Muller: 00:04:06

somebody comes up, says, Hey Jeff, my funnel's not working.

Vit Muller: 00:04:09

At least I think it's not working.

Vit Muller: 00:04:11

What's the first thing you diagnose?

Jeffery Banek: 00:04:14

Yeah, usually it's, it's pretty much, believe

Jeffery Banek: 00:04:16

it or not, almost always the same.

Jeffery Banek: 00:04:18

first things first, they have a really bad headline or hook, like whatever it is.

Jeffery Banek: 00:04:23

You gotta realize that's what's grabbing their attention.

Jeffery Banek: 00:04:25

That's what's gonna get them to read more.

Jeffery Banek: 00:04:27

That's what's gonna get them interested.

Jeffery Banek: 00:04:28

So if.

Jeffery Banek: 00:04:29

You can't grab their attention with a proper hooker headline and

Jeffery Banek: 00:04:32

then all the information above the fold or the bottom of the page.

Jeffery Banek: 00:04:36

If that can't tell 'em what it is, why they should get it and how they should

Jeffery Banek: 00:04:39

buy it, then it really, you can lose people and you have a super bad drop off.

Jeffery Banek: 00:04:44

So that's the number one thing.

Jeffery Banek: 00:04:46

And then the second most common thing, these always go hand in hand.

Jeffery Banek: 00:04:49

And I felt prey to the second one myself sometimes.

Jeffery Banek: 00:04:52

'cause you get so excited about your own products, that you just

Jeffery Banek: 00:04:55

list all the features of it.

Jeffery Banek: 00:04:56

You're like, it's got this and it's got this, it's got 13 chapters, it's got

Jeffery Banek: 00:05:00

this many books, and you got coaching calls and you got blah, blah, blah, blah.

Jeffery Banek: 00:05:03

And it sounds great on paper.

Jeffery Banek: 00:05:05

But then when you, the actual client or potential, your dream

Jeffery Banek: 00:05:08

customer avatar lands on the page.

Jeffery Banek: 00:05:10

To them it's just a bunch of noise.

Jeffery Banek: 00:05:12

Because first of all, a lot of it.

Jeffery Banek: 00:05:14

They can't relate it to their pain points.

Jeffery Banek: 00:05:16

And that's what needs to be on the page.

Jeffery Banek: 00:05:18

It needs to be what are the benefits they're gonna get it,

Jeffery Banek: 00:05:22

how is it gonna solve their pain?

Jeffery Banek: 00:05:23

And then you use the features to reinforce the benefits and how it's

Jeffery Banek: 00:05:27

gonna help them versus being the primary driver of your marketing message.

Jeffery Banek: 00:05:32

So those two things are the, the first and second thing always a problem.

Jeffery Banek: 00:05:36

I mean, again, I've, I've fallen prey to myself too.

Jeffery Banek: 00:05:38

I had a, a funnel, I launched the other day in, in 24 hours.

Jeffery Banek: 00:05:42

We had six, 700 people went into it and it just converted terrible.

Jeffery Banek: 00:05:46

And I'm like, what's going on?

Jeffery Banek: 00:05:47

This offer is amazing.

Jeffery Banek: 00:05:48

Why aren't people buying?

Jeffery Banek: 00:05:50

And I went and looked at it and I'm like, because I just listed everything in it.

Jeffery Banek: 00:05:53

I didn't tell 'em how it was gonna help 'em or why they needed it or any of that.

Jeffery Banek: 00:05:56

I was just like, here's a bunch of cool stuff.

Jeffery Banek: 00:05:58

Hopefully you wanna buy it, And so there you go.

Jeffery Banek: 00:06:00

So there's the two

Vit Muller: 00:06:01

Yeah.

Vit Muller: 00:06:02

I love it.

Vit Muller: 00:06:02

Yeah, I mean, I, I've used this analogy.

Vit Muller: 00:06:04

I don't know where I got it from, but it's to, to this day,

Vit Muller: 00:06:06

it's my most favorite analogy.

Vit Muller: 00:06:09

it's like when you go to a theater, right?

Vit Muller: 00:06:11

You go for a show, you sit in the audience, the reflectors

Vit Muller: 00:06:14

are pointed at a stage.

Vit Muller: 00:06:15

So how it's meant to be, right?

Vit Muller: 00:06:16

Looking at the actors and the show.

Vit Muller: 00:06:18

And for some reason, like a lot of business owners, they seem to

Vit Muller: 00:06:21

be wanting to do it the same way.

Vit Muller: 00:06:22

Hey, look at our shit.

Vit Muller: 00:06:23

Look at us.

Vit Muller: 00:06:24

Here's what we do here.

Vit Muller: 00:06:25

our services by our stuff, right?

Vit Muller: 00:06:26

Like you said.

Vit Muller: 00:06:27

I don't know where I heard it from, but it's all you need to do is just

Vit Muller: 00:06:30

turn the reflectors at the audience.

Vit Muller: 00:06:33

Highlight them.

Vit Muller: 00:06:34

Highlight them so they can like, get it.

Vit Muller: 00:06:36

Yeah, I mean, it's, it's mind boggling also.

Vit Muller: 00:06:38

Like sometimes you go, like to someone's site or like Facebook

Vit Muller: 00:06:42

page or they're promoting something and, and then you click and it's a

Vit Muller: 00:06:46

4 0 4 or not even connected domain.

Jeffery Banek: 00:06:50

Yeah,

Vit Muller: 00:06:51

if,

Jeffery Banek: 00:06:51

we, it's been, I've been doing this for 10 years now, so

Jeffery Banek: 00:06:54

I've had that happen a couple times.

Jeffery Banek: 00:06:56

Not with 4 0 4 as much, but maybe I'll leave, I'll mistype on a custom value.

Jeffery Banek: 00:07:01

So it's just like contact first name and email or something like

Vit Muller: 00:07:05

oh yeah.

Jeffery Banek: 00:07:05

know, we've all had those mistakes and stuff, so it's just part

Jeffery Banek: 00:07:08

of a entrepreneurship, it's I tell my coaching students realize every time

Jeffery Banek: 00:07:12

you make a mistake, it's one closer, it's one failure closer to success.

Jeffery Banek: 00:07:16

You know what I mean?

Jeffery Banek: 00:07:16

If you had so many times, I could tell you, if you, you gotta fail 11

Jeffery Banek: 00:07:20

times, and on that 12th one, you're gonna knock it outta the park.

Jeffery Banek: 00:07:23

You would do everything possible to fail as fast as possible.

Jeffery Banek: 00:07:26

But because we're human and we don't like failure and we're

Jeffery Banek: 00:07:29

afraid of it, we hesitate.

Jeffery Banek: 00:07:31

And that can cause a lot of setbacks.

Jeffery Banek: 00:07:33

So, yeah, you, I, I just tell everybody, I'm like, Hey, that's

Jeffery Banek: 00:07:36

a part of entrepreneurship.

Jeffery Banek: 00:07:37

If you're not making those mistakes, you're probably not

Jeffery Banek: 00:07:40

pushing hard enough to some degree.

Jeffery Banek: 00:07:42

You know what I mean?

Jeffery Banek: 00:07:42

you, like it's the truth of it.

Vit Muller: 00:07:45

Yeah, yeah, yeah.

Vit Muller: 00:07:46

I wanna stay on topic of funnels for a little bit more

Vit Muller: 00:07:48

because there is so much more.

Vit Muller: 00:07:51

I dunno.

Vit Muller: 00:07:52

It was like three years ago, I was like really diving into like I knew funnels,

Vit Muller: 00:07:56

like the basic structure, one step, two step things, like basic stuff.

Vit Muller: 00:08:00

But I'm a nerd as hell.

Vit Muller: 00:08:01

I'm like, I'm gonna go all in and then like gear.

Jeffery Banek: 00:08:04

to let you know too, like we don't, we do, I'll, I'll talk

Jeffery Banek: 00:08:07

to you about funnels all day, but that's not really what my primary thing.

Jeffery Banek: 00:08:11

It's all AI now.

Jeffery Banek: 00:08:12

I mean, we still do funnel ecosystems, but really it's AI ecosystems is

Jeffery Banek: 00:08:16

what we build out now, and that's our primary, my primary focus.

Jeffery Banek: 00:08:18

They, I, I've even considered changing the Funnel doc name.

Jeffery Banek: 00:08:22

It's been so much, but I can't because it's just been branded so well.

Vit Muller: 00:08:26

That's good name.

Vit Muller: 00:08:27

So what are you saying?

Vit Muller: 00:08:28

Like the funnels are becoming less relevant with this ai?

Vit Muller: 00:08:31

Or can this

Jeffery Banek: 00:08:32

Yeah.

Jeffery Banek: 00:08:32

Funnels have been massively commoditized.

Jeffery Banek: 00:08:34

Dude.

Jeffery Banek: 00:08:35

It's a big, big problem right now, like funnel ecosystems that I used to be

Jeffery Banek: 00:08:39

able to charge 20, 30, 40 grand for.

Jeffery Banek: 00:08:43

You have people now doing maybe not as good by any means, but sometimes okay.

Jeffery Banek: 00:08:48

Or close enough for a lot of people is good enough.

Jeffery Banek: 00:08:51

And unfortunately now, because funnels have been so again commoditized, you've

Jeffery Banek: 00:08:57

got people in other countries that can make really good funnels, but to them a

Jeffery Banek: 00:09:00

couple thousand dollars is life changing.

Jeffery Banek: 00:09:03

So you've gotta compete with a lot of that.

Jeffery Banek: 00:09:05

And I still do funnels, but I just, I feel like the funnel phenomenon has passed.

Jeffery Banek: 00:09:14

You know what I mean?

Jeffery Banek: 00:09:14

there was that one time like between 2017 to 2019 and 20

Jeffery Banek: 00:09:19

where funnels were everywhere.

Jeffery Banek: 00:09:22

Everybody wanted a funnel, Hey, you gotta have a funnel.

Jeffery Banek: 00:09:25

And now funnels have been so much a commoditized product that

Jeffery Banek: 00:09:29

you sure you can charge a lot.

Jeffery Banek: 00:09:31

And we still do, but that's when we're building out full million

Jeffery Banek: 00:09:34

dollar ecosystems for people.

Jeffery Banek: 00:09:36

And there's just not as many of those go round.

Jeffery Banek: 00:09:38

And here's the deal too.

Jeffery Banek: 00:09:41

It might not be that good now, but give it a year and AI will

Jeffery Banek: 00:09:45

make funnels better than me.

Jeffery Banek: 00:09:47

It's just the truth of it.

Jeffery Banek: 00:09:48

It doesn't matter what it is, if it's data driven and task driven, which funnels

Jeffery Banek: 00:09:53

are, they're driven off of information and understanding your avatar and all that.

Jeffery Banek: 00:09:58

P funnels, AI won't make the mistake like I did, of, of putting down

Jeffery Banek: 00:10:02

too many benefits and no features or, all features and no benefits.

Jeffery Banek: 00:10:05

You know what I mean?

Jeffery Banek: 00:10:07

So, when Chad GPT hit last November, I was about to launch an agency course.

Jeffery Banek: 00:10:13

On, on how to do everything I've done and be, successful

Jeffery Banek: 00:10:15

like me, all that cool stuff.

Jeffery Banek: 00:10:17

and I shut it down.

Jeffery Banek: 00:10:18

I was like, this is gonna change everything.

Jeffery Banek: 00:10:20

This course will be obsolete in, 90 days.

Jeffery Banek: 00:10:23

So now, that's all we do is massively AI ecosystems.

Jeffery Banek: 00:10:26

Really, we time into funnels.

Jeffery Banek: 00:10:28

Like I've got a whole funnel web smart webinar funnel series where we've

Jeffery Banek: 00:10:32

got a chat bot on each page that is page specific, that literally, its

Jeffery Banek: 00:10:37

job is whatever that page's job is.

Jeffery Banek: 00:10:39

So the registration page has a registration bot and its job

Jeffery Banek: 00:10:42

is to help you get signed up.

Jeffery Banek: 00:10:43

You got a, a webinar assistant that knows every, it's during recording.

Jeffery Banek: 00:10:47

It works best.

Jeffery Banek: 00:10:48

You can't do it live, but during a recording, it knows exactly

Jeffery Banek: 00:10:51

where you are in the webinar.

Jeffery Banek: 00:10:52

So as secret number one hits, it's Hey, Vit, did you see that?

Jeffery Banek: 00:10:55

Did you unders, we talked about your business earlier.

Jeffery Banek: 00:10:57

And you remember it.

Jeffery Banek: 00:10:58

it literally knows you and it helps you walk you through the webinar

Jeffery Banek: 00:11:02

process so that you buy at the end answering all your questions

Jeffery Banek: 00:11:05

and being like a little assistant.

Jeffery Banek: 00:11:07

So we do funnels in our ecosystems.

Jeffery Banek: 00:11:10

But it's not the primary driver anymore.

Jeffery Banek: 00:11:12

It's more of a second or third layer that we're like, okay, yeah, we'll

Jeffery Banek: 00:11:15

do a webinar, but hey, we're gonna do a, a webinar that as soon as you

Jeffery Banek: 00:11:18

register, AI's gonna call you and get you excited about showing up.

Jeffery Banek: 00:11:21

And the day before we'll call.

Jeffery Banek: 00:11:22

so AI is really taking over everything.

Vit Muller: 00:11:26

But from a perspective of function, I think they still matter.

Vit Muller: 00:11:29

may, maybe they're like commoditized, but as a functionality, like

Jeffery Banek: 00:11:33

Oh yeah.

Jeffery Banek: 00:11:33

They're super important.

Vit Muller: 00:11:35

still work.

Vit Muller: 00:11:35

Right.

Vit Muller: 00:11:35

So that's that's

Jeffery Banek: 00:11:36

Oh yeah.

Jeffery Banek: 00:11:36

funnels are, that's what I'm saying.

Jeffery Banek: 00:11:38

We still build people when we build out their full ecosystems, we'll

Jeffery Banek: 00:11:41

build them funnels, but it's just not the primary thing where I'm

Jeffery Banek: 00:11:45

like, Hey, you want to funnel?

Jeffery Banek: 00:11:46

it's more an AI ecosystem.

Jeffery Banek: 00:11:48

They'll pay us like 50 grand, we'll build out a full webinar ecosystem, full sales

Jeffery Banek: 00:11:52

page, all that they need for everything.

Jeffery Banek: 00:11:55

But it's not the primary focus, even though I'm the funnel doc still

Vit Muller: 00:11:58

yeah, yeah, yeah, yeah.

Vit Muller: 00:11:59

No, that's cool.

Vit Muller: 00:12:00

I'm glad we've clarified.

Vit Muller: 00:12:02

That's oh

Jeffery Banek: 00:12:02

Yeah, because I, I mean, I'll talk to about funnels all day, but I

Jeffery Banek: 00:12:05

literally eat, sleep, and breathe ai now.

Jeffery Banek: 00:12:08

That's all I

Vit Muller: 00:12:09

Yeah, you're stuck.

Vit Muller: 00:12:10

You're stuck.

Vit Muller: 00:12:10

It.

Vit Muller: 00:12:10

Yeah.

Vit Muller: 00:12:11

Yeah.

Vit Muller: 00:12:11

Yeah.

Vit Muller: 00:12:11

So interesting one.

Vit Muller: 00:12:12

I, I was just bombarded with all the arts.

Vit Muller: 00:12:14

I mean, back in, back in November, what's his name?

Vit Muller: 00:12:18

Dean Graziosi and, and the Tony Robbins Bloody hell.

Vit Muller: 00:12:23

so they, they just did the ai, the big 3D ai thing, at the beginning of November.

Vit Muller: 00:12:28

And I mean, I thought it's gonna be like basic stuff and then

Vit Muller: 00:12:31

it's gonna go in more advanced.

Vit Muller: 00:12:33

but I dissected their funnel and I gotta say their funnel is pretty epic actually.

Vit Muller: 00:12:37

So they had, they didn't actually have the AI built, but it was about selling

Vit Muller: 00:12:42

them to come to an event about ai.

Vit Muller: 00:12:44

So, and it was a simple one, two.

Vit Muller: 00:12:47

It was Trip Fire Funnel with an upsell for $1 upsell, and then

Vit Muller: 00:12:51

they had, opt, opt-ins, add-ons.

Vit Muller: 00:12:54

but yeah, like when you look at some of these big businesses, but they've

Vit Muller: 00:12:57

got it like, it's like a rolls royce.

Vit Muller: 00:12:59

everything's squeaky clean and like the design of it, I like that.

Vit Muller: 00:13:03

I usually like just make a screenshots and I like, I put it

Vit Muller: 00:13:05

somewhere aside and look at it.

Vit Muller: 00:13:07

for the guys who, yeah, sorry.

Vit Muller: 00:13:10

Go.

Jeffery Banek: 00:13:10

And, and here's the thing too.

Jeffery Banek: 00:13:11

I come from the Russell Brunson School of Ugly Funnels, so my funnels would always

Jeffery Banek: 00:13:16

convert, but they didn't look as good.

Jeffery Banek: 00:13:18

So I've always had, I've always had to hire a designer

Jeffery Banek: 00:13:21

to, to make them look sexy.

Jeffery Banek: 00:13:23

You know what I mean?

Jeffery Banek: 00:13:24

Because back when funnels first hit in 2000 16, 17, 18, in there, you could

Jeffery Banek: 00:13:29

still get away with ugly funnels.

Jeffery Banek: 00:13:31

But now everybody's, it's like again, been so commoditized, and some people do it.

Jeffery Banek: 00:13:36

You have to have a beautiful funnel.

Jeffery Banek: 00:13:37

You can't have an ugly funnel anymore.

Jeffery Banek: 00:13:39

At least, like you said, when people come to a funnel, they expect to be

Jeffery Banek: 00:13:43

like, Hey, this is pretty nice funnel, even on the lowest level for someone

Jeffery Banek: 00:13:46

that knows nothing about funnels.

Jeffery Banek: 00:13:47

You know what I mean?

Vit Muller: 00:13:48

Yeah.

Vit Muller: 00:13:49

Yeah.

Vit Muller: 00:13:50

so what type of funnels exist?

Vit Muller: 00:13:51

Can we do, can we like, do a quicker, short list for the guys listening?

Jeffery Banek: 00:13:56

The short list would be webinar funnel, sales funnel, lead

Jeffery Banek: 00:14:00

magnet funnel probably, and then like maybe a, a high ticket coaching funnel

Jeffery Banek: 00:14:04

would probably be the primary ones, and maybe you throw a fifth one in there.

Jeffery Banek: 00:14:07

Self liquidating offer.

Jeffery Banek: 00:14:08

So you got lead magnet to get 'em in for free.

Jeffery Banek: 00:14:11

Self liquidating offer to get 'em in to help reduce your cost.

Jeffery Banek: 00:14:15

You got the sales funnel, which is, could be for any product really.

Jeffery Banek: 00:14:19

Webinar funnels usually for products that are two grand and above.

Jeffery Banek: 00:14:23

And then you've got a high ticket coaching funnel, which is usually a short, like

Jeffery Banek: 00:14:27

book, a call type funnel, but it's still for usually 5K and above type offers.

Jeffery Banek: 00:14:32

Those are

Vit Muller: 00:14:33

What about trip funnels?

Vit Muller: 00:14:34

Where does that fall into

Jeffery Banek: 00:14:35

Self liquidity and offer is a trip, is a tripwire funnel.

Jeffery Banek: 00:14:38

Perry Belcher invented the word trip, the the term tripwire.

Jeffery Banek: 00:14:42

but it's the same thing.

Jeffery Banek: 00:14:43

It's a self liquidating offer.

Jeffery Banek: 00:14:44

Basically, it's a cheap price that they get in or tripwire that they get into

Jeffery Banek: 00:14:48

it and it leads them to a higher price usually, or the main thing is it reduce

Jeffery Banek: 00:14:52

the cost for their primary product.

Jeffery Banek: 00:14:55

So like for instance, if I have a course that's a thousand dollars, I

Jeffery Banek: 00:14:58

might sell a self-liquidating offer or tripwire for 25 bucks or 200 bucks to

Jeffery Banek: 00:15:04

get them in to get their credit card.

Jeffery Banek: 00:15:06

Because that's a great thing is the, the hardest thing is to get them to make

Jeffery Banek: 00:15:09

the first purchase once you get their credit card and they get something from

Jeffery Banek: 00:15:13

you, even if it's small, they're like.

Jeffery Banek: 00:15:15

Hey, this is pretty good.

Jeffery Banek: 00:15:16

What else you got?

Jeffery Banek: 00:15:17

and that allows the tripwire or self-liquidating offer means you're,

Jeffery Banek: 00:15:21

it allows you to lower your ad costs.

Jeffery Banek: 00:15:23

That's just like a fancy term.

Jeffery Banek: 00:15:24

We'll use Tripwire a bit like that.

Jeffery Banek: 00:15:26

So we'll say, the Tripwire offer allows you to not only get a payment up, up

Jeffery Banek: 00:15:31

front, which is a low barrier offer.

Jeffery Banek: 00:15:33

So you're not asking for a lot of money.

Jeffery Banek: 00:15:35

You get the credit card, you get the know, and trust, and you help

Jeffery Banek: 00:15:39

reduce your cost because let's say that 200 bucks, if it's costing you,

Jeffery Banek: 00:15:43

let's just store a random number.

Jeffery Banek: 00:15:44

Let's say it costs you a thousand dollars to acquire a customer.

Jeffery Banek: 00:15:47

Now it just cost you 800 to acquire that customer because you took 200 off.

Jeffery Banek: 00:15:51

That's easy Math.

Jeffery Banek: 00:15:52

That's really more complex than that, but hopefully understand,

Jeffery Banek: 00:15:55

I'm sure most people watch and do.

Jeffery Banek: 00:15:56

but that self-liquidating offer of Tripwire is really gonna help you to

Jeffery Banek: 00:16:01

be able to get people in the system.

Jeffery Banek: 00:16:04

For a lot less.

Jeffery Banek: 00:16:05

And again, build that nurturing because sometimes people know it and I'll

Jeffery Banek: 00:16:08

be ready to buy that high ticket or whatever your higher offer is right now.

Jeffery Banek: 00:16:13

I've seen that.

Jeffery Banek: 00:16:14

It's up to something like, I've talked to people that said it's as high as

Jeffery Banek: 00:16:17

like 50 touchpoints now because someone for someone buys because a touchpoint.

Jeffery Banek: 00:16:22

Being a TikTok, I watched a short on it.

Jeffery Banek: 00:16:25

I saw something on it.

Jeffery Banek: 00:16:26

I, I chat GPT it.

Jeffery Banek: 00:16:28

I Googled it.

Jeffery Banek: 00:16:28

there's so many different ways to engage with something because

Jeffery Banek: 00:16:32

we're in a research economy now.

Jeffery Banek: 00:16:33

When someone sees something, they research it and look it up.

Jeffery Banek: 00:16:36

People don't do a lot of impulse buying anymore.

Jeffery Banek: 00:16:39

They do, but not as much as we'd like.

Jeffery Banek: 00:16:41

But still yet, people are looking stuff up.

Jeffery Banek: 00:16:44

So they have higher touch points now where you have to see it and, and

Jeffery Banek: 00:16:47

be engaged with it more before you finally make that bigger purchase.

Jeffery Banek: 00:16:51

So that's where Tripwire offers come in to help so much.

Jeffery Banek: 00:16:54

I love them so much.

Jeffery Banek: 00:16:56

and that's one of the things I teach, not to get off top, but I teach my students

Jeffery Banek: 00:16:59

just because they have an AI audit, which they're like, Hey, I'm gonna give you this

Jeffery Banek: 00:17:04

audit to teach you about your business.

Jeffery Banek: 00:17:05

It's anywhere from a hundred to 500 bucks, depending on the

Jeffery Banek: 00:17:08

student and their skill level.

Jeffery Banek: 00:17:10

But it's literally them going, Hey, let me pay you to tell you all

Jeffery Banek: 00:17:13

about what I need, AI my business.

Jeffery Banek: 00:17:15

So you might be able to upsell me and actually providing those services

Jeffery Banek: 00:17:19

because 80% of the time the client's can you just build this for me?

Jeffery Banek: 00:17:23

It, it looks cool and this makes sense.

Jeffery Banek: 00:17:25

But again, you want something inexpensive.

Jeffery Banek: 00:17:27

That a hundred to $500 offer that now shows them AI and allows big businesses

Jeffery Banek: 00:17:33

that don't wanna risk a lot of money.

Jeffery Banek: 00:17:34

They don't wanna drop 50 K or 20 K. 'cause what if the AI doesn't work?

Jeffery Banek: 00:17:39

An AI audit allows them to see every aspect in how AI can

Jeffery Banek: 00:17:42

function in their business.

Jeffery Banek: 00:17:44

And they risk a nominal amount, a small amount of trip

Jeffery Banek: 00:17:46

wire, and again, they upsell.

Jeffery Banek: 00:17:48

So I recommend using it in everything you do.

Jeffery Banek: 00:17:50

It helps reduce your cost to acquire a customer.

Jeffery Banek: 00:17:53

And if you do it right, people will pay you to become a customer.

Vit Muller: 00:17:57

I mean, let's face it.

Vit Muller: 00:17:57

What is it really doing?

Vit Muller: 00:17:58

It's, it's shortening the trust building cycle, right?

Vit Muller: 00:18:02

If you can give somebody a ton of value for free and you show them, you

Vit Muller: 00:18:06

over delivers, oh, what else you got?

Vit Muller: 00:18:08

And then you say, Hey, this is, this is this thing.

Vit Muller: 00:18:10

I think they did it like for $1.

Vit Muller: 00:18:12

You got $1, and then you got recordings like $1.

Vit Muller: 00:18:15

I think the secret sauce in that transaction that you ask for, even if

Vit Muller: 00:18:18

it's $1, is like, it get, like people might be hesitant about when they do

Vit Muller: 00:18:23

commit and they do put their credit card, now they bought it, they actually feel

Vit Muller: 00:18:27

confident in their decision because, it's same thing like, doing something scary.

Vit Muller: 00:18:32

it's pretty much the same thing in a way.

Vit Muller: 00:18:34

Right?

Vit Muller: 00:18:34

Jumping a bungee jumping or something.

Vit Muller: 00:18:36

you might be hesitant to do it, but then once you do it,

Vit Muller: 00:18:38

you're like, wow, I did it.

Vit Muller: 00:18:40

I feel so good.

Vit Muller: 00:18:41

So then it just opens up a lot of doors to, to, to and up.

Vit Muller: 00:18:45

So,

Jeffery Banek: 00:18:46

And then when you make sure, if you ever do have a

Jeffery Banek: 00:18:47

trip wire offer like that, you always overdeliver because then when they

Jeffery Banek: 00:18:52

ask for a bigger, when you ask for more money, it's dude, like you just

Jeffery Banek: 00:18:56

said, if you're this was that good, what's your big stuff look like?

Jeffery Banek: 00:18:59

You know what I mean?

Jeffery Banek: 00:19:00

And so, yeah, trip wires are really the way to go.

Jeffery Banek: 00:19:03

I have a thing, man, I give away lead magnets, but I always tell my students

Jeffery Banek: 00:19:07

coaching and stuff, I'm like, free is okay when you're very, very, very

Jeffery Banek: 00:19:12

first starting out and you just have no traction at all and you have to get

Jeffery Banek: 00:19:15

somebody to buy it for a case or use it for a case study or you need movement.

Jeffery Banek: 00:19:20

But once you get past that, never give anybody anything for free because

Jeffery Banek: 00:19:24

they really don't respect free.

Jeffery Banek: 00:19:26

Nobody respects free.

Jeffery Banek: 00:19:28

Oh, if it's a lead mat, I'll just come.

Jeffery Banek: 00:19:29

I can get it to then, or I'll come back later.

Jeffery Banek: 00:19:31

Nobody respects free, even if it's just $1.

Jeffery Banek: 00:19:35

I had to go to the, and Brussel's book, expert Secrets right here.

Jeffery Banek: 00:19:38

It's pretty funny.

Jeffery Banek: 00:19:39

but even if I had to get outta my wallet and bring out a, bring out a credit

Jeffery Banek: 00:19:42

card, I still had to do that action.

Jeffery Banek: 00:19:45

I had to put the numbers in.

Jeffery Banek: 00:19:47

I had to be charged and trust you that you're not going to

Jeffery Banek: 00:19:50

mess me over for that dollar.

Jeffery Banek: 00:19:52

Those little micro actions add up over time to where when it ask

Jeffery Banek: 00:19:56

comes to asking for the big one.

Jeffery Banek: 00:19:59

So much easier.

Jeffery Banek: 00:20:00

So much easier.

Jeffery Banek: 00:20:01

So again, they're brilliant because a dollar is nothing.

Jeffery Banek: 00:20:05

But in your mind, knocking down all those dominoes and opening

Jeffery Banek: 00:20:09

those doors for a bigger purchase

Vit Muller: 00:20:11

So nothing for free upfront.

Vit Muller: 00:20:13

Not even an ebook, not even

Jeffery Banek: 00:20:15

again, well, so there's levels there.

Jeffery Banek: 00:20:18

Well, here's, for me, my free stuff is like YouTube content and stuff like that.

Jeffery Banek: 00:20:22

because there, it's gonna be, it's got exponential growth.

Jeffery Banek: 00:20:26

I sort of think the days of a basic PDF lead magnet are gone.

Jeffery Banek: 00:20:31

I mean, they're still there.

Jeffery Banek: 00:20:32

People will opt in for like a, a, a blueprint or something like

Jeffery Banek: 00:20:36

that, but for real exponential growth for most people now.

Jeffery Banek: 00:20:41

and the way that YouTube algorithm is, you know how now if you do the right

Jeffery Banek: 00:20:44

video, you can, anybody can go viral.

Jeffery Banek: 00:20:46

Now, it used to go out to, you used to have a followers.

Jeffery Banek: 00:20:49

They'd send it out to your followers and then depending on how your

Jeffery Banek: 00:20:52

followers engaged with it to go out and then could go viral.

Jeffery Banek: 00:20:55

Now they put it out to a test group.

Jeffery Banek: 00:20:58

If that group does well, it goes out to the next and next and it

Jeffery Banek: 00:21:01

your chance for virality on YouTube.

Jeffery Banek: 00:21:03

Now you can have no followers at all and go viral.

Jeffery Banek: 00:21:07

So not that that's gonna happen and you should count on it.

Jeffery Banek: 00:21:11

But also, one thing why I always do YouTube videos, it allows

Jeffery Banek: 00:21:15

for expertise of demonstration.

Jeffery Banek: 00:21:17

If you wanna show people that you know something, no better way to do that than

Jeffery Banek: 00:21:21

be able to show 'em, because here's the deal, 80 20 rule, 80% of them are gonna be

Jeffery Banek: 00:21:26

like, oh, I'm gonna go do this on my own.

Jeffery Banek: 00:21:28

Thanks for showing me this, Jeff, it was great.

Jeffery Banek: 00:21:30

Thanks.

Jeffery Banek: 00:21:30

You're super smart.

Jeffery Banek: 00:21:31

Appreciate it.

Jeffery Banek: 00:21:32

Which is amazing.

Jeffery Banek: 00:21:33

Go out, make money, change lives with it.

Jeffery Banek: 00:21:35

But that other 20% are gonna be, you know what, I don't wanna do this.

Jeffery Banek: 00:21:39

Can I pay you?

Jeffery Banek: 00:21:40

And they're gonna pay you.

Jeffery Banek: 00:21:41

So it's just, it's the, the way the world's changed.

Jeffery Banek: 00:21:45

And when it comes to lead magnet.

Jeffery Banek: 00:21:46

I'd rather have something in there that's gonna have impact and reach

Jeffery Banek: 00:21:49

versus, just a plain old, like PDF, like back in the day, you'd get a

Jeffery Banek: 00:21:56

little cheat guide or something.

Jeffery Banek: 00:21:57

What's your thought on that?

Vit Muller: 00:21:59

Yeah.

Vit Muller: 00:21:59

well, glad you asked.

Vit Muller: 00:22:00

I'm big on emails, like I'm big on, I'm always thinking, that's your own media.

Vit Muller: 00:22:05

You got control, and if you do it well, you stay top of mind

Vit Muller: 00:22:08

and you've got, you always land in the inbox if you do it right.

Vit Muller: 00:22:11

Whereas if it's YouTube and stuff like that, they might follow you.

Vit Muller: 00:22:15

They might watch you.

Vit Muller: 00:22:17

But what if they, what, if you did a workshop, a free webinar or something,

Vit Muller: 00:22:20

and then on the back of that, now you've got an email so you can remarket.

Vit Muller: 00:22:24

so that you can, yeah, like I said, stay top of mind.

Jeffery Banek: 00:22:27

Yeah, no, I agree with the emails when, and I have that in all my

Jeffery Banek: 00:22:30

series too, and in descriptions you'll see, Hey, jump in here, join my group.

Jeffery Banek: 00:22:34

We always get emails and stuff.

Jeffery Banek: 00:22:35

I totally agree.

Jeffery Banek: 00:22:36

An email, your list is like one of the most important things you can have.

Jeffery Banek: 00:22:39

I mean, because it's can't be taken away.

Jeffery Banek: 00:22:41

Well, hopefully not anyway that I know of.

Jeffery Banek: 00:22:43

But as long as you can get an email

Vit Muller: 00:22:45

far.

Vit Muller: 00:22:45

So far so good.

Jeffery Banek: 00:22:46

to it, right?

Jeffery Banek: 00:22:47

So far no one's taken that away.

Jeffery Banek: 00:22:49

But, but yeah, I, I totally agree with that.

Jeffery Banek: 00:22:52

like I said, I might require acquire other ways.

Jeffery Banek: 00:22:54

Well, sometimes I'll have, I like to do, if I'm gonna do something

Jeffery Banek: 00:22:57

now, I feel like it, for a lead magnet has to be even over the top.

Jeffery Banek: 00:23:02

Like instead of it just being a a, a guide, it has to be like a mini

Jeffery Banek: 00:23:05

course, like a mini, even if it's five video course, it feels like

Jeffery Banek: 00:23:09

I, I don't know, maybe it's just me 'cause I like to overdeliver so

Jeffery Banek: 00:23:12

much, but I just feel like it needs to be, I'm gonna give you my email.

Jeffery Banek: 00:23:16

I wanna start building that type of know I can trust now.

Jeffery Banek: 00:23:18

So here's a five part email se or video series on how to reengage your

Jeffery Banek: 00:23:23

email list and turn it into dollars or something, you know what I mean?

Jeffery Banek: 00:23:25

Whatever it is.

Jeffery Banek: 00:23:27

But I just feel like that, I just don't think, the days of a cheat sheet or

Jeffery Banek: 00:23:31

still, or, or that much here anymore.

Jeffery Banek: 00:23:33

You know what I

Vit Muller: 00:23:34

Yeah, I mean, the attention is short and people get more value out of

Vit Muller: 00:23:38

watching a video or, or, or like you said, maybe even if it's a short email series

Vit Muller: 00:23:43

or a course, but maybe just not the PDF.

Vit Muller: 00:23:46

Yeah.

Vit Muller: 00:23:46

I, I, I feel the same way about that one.

Vit Muller: 00:23:48

That's for sure.

Vit Muller: 00:23:49

I mean, the only way to find out is just to try and, and, Digging into the data.

Vit Muller: 00:23:54

Now, speaking of digging into data about three or four years ago,

Vit Muller: 00:23:57

I come across a cool site called Guru, which now is owned by Russell.

Vit Muller: 00:24:01

He bought it, right?

Vit Muller: 00:24:02

I'm sure you know that one.

Vit Muller: 00:24:03

you know the guru?

Jeffery Banek: 00:24:04

Oh, guru.

Jeffery Banek: 00:24:05

Yeah, yeah, yeah,

Vit Muller: 00:24:05

Guru?

Jeffery Banek: 00:24:06

the, guru.

Jeffery Banek: 00:24:06

Yeah.

Jeffery Banek: 00:24:07

Yeah.

Vit Muller: 00:24:07

yeah, yeah.

Vit Muller: 00:24:08

Yeah.

Vit Muller: 00:24:08

So it's now a part of, click ClickFunnels.

Vit Muller: 00:24:10

and so what, for the guys, listen for those of you guys listening, what what

Vit Muller: 00:24:13

it does is, is, I don't know if it's still available to sign up for it, but I

Jeffery Banek: 00:24:17

Isn't it like, it was like funnel, wire framing, right?

Jeffery Banek: 00:24:20

Where you could set the pages and it connected.

Jeffery Banek: 00:24:22

It was sort of like,

Vit Muller: 00:24:22

well, no,

Jeffery Banek: 00:24:23

heard of funnel.

Vit Muller: 00:24:24

yes.

Vit Muller: 00:24:25

Okay.

Vit Muller: 00:24:25

So you haven't, so you've used the different ones there, there's a few ones.

Vit Muller: 00:24:28

Yeah.

Vit Muller: 00:24:28

So I, I, I did dig into all of them, but I just settled for this one

Vit Muller: 00:24:31

because I actually got lucky and I got a lifetime deal for that one.

Vit Muller: 00:24:33

So, so that was a good one.

Vit Muller: 00:24:34

But, what it is, is they've got a list of all of the different funnel concepts,

Vit Muller: 00:24:39

like you mentioned, strip fire, and there's 30 different ones, like so many

Vit Muller: 00:24:42

different nuances and you just pick one.

Vit Muller: 00:24:46

And you upload it into, into this whiteboard.

Vit Muller: 00:24:48

And then you've got the little icons of all the representing the, the steps

Vit Muller: 00:24:53

in the bio journey, the, the funnel.

Vit Muller: 00:24:56

but then you can put numbers across for each one of them.

Vit Muller: 00:24:59

And then you can do simulation.

Vit Muller: 00:25:01

So like a, okay, I'm gonna put thousand bucks on the ads, and then

Vit Muller: 00:25:04

I know that people come through here and here is the breaking point

Vit Muller: 00:25:07

here is where 50% go here and 50% go here, or whatever the number is.

Vit Muller: 00:25:12

And you can basically put numbers at beginning.

Vit Muller: 00:25:15

You might not have the real numbers, so you just put some numbers and

Vit Muller: 00:25:17

you just press simulate and it'll just go and it'll just go, this

Vit Muller: 00:25:22

is how much money you could make.

Vit Muller: 00:25:24

And then you run it, it does what, what it doesn't have, it doesn't have a

Vit Muller: 00:25:28

real time data feed, so you always have to manually adjust those conversions.

Vit Muller: 00:25:32

But I like it anyway because it's It allows you to have a bit of fun, or you

Vit Muller: 00:25:37

should, you can show it to clients like, Hey, we could do this, we could do this.

Vit Muller: 00:25:39

And now with this AI thing, this, I'm gonna do this.

Vit Muller: 00:25:43

I haven't done it yet, but it makes total sense.

Vit Muller: 00:25:46

I'm gonna say, well, look now we're also gonna plug in the dedicated chat

Vit Muller: 00:25:49

widget on the landing page and on the back end, and we're gonna set up a, a

Vit Muller: 00:25:54

voice outbound that's gonna call them, obviously after they've opted in Big K.

Vit Muller: 00:25:59

We, for you guys listening, don't dive into that outbound.

Vit Muller: 00:26:02

You're gonna be in trouble, make you take opt-ins.

Vit Muller: 00:26:04

But you know, so now you can bundle that funnel with the, with the voice,

Vit Muller: 00:26:07

ai, outbound, or jet wit, or, or maybe even, set up your automation

Vit Muller: 00:26:12

with a really good prompt that every single email is custom personalized.

Jeffery Banek: 00:26:18

Yeah, I always, whenever we work with a client, I'll give, I

Jeffery Banek: 00:26:22

have a client version and then I have my team's version because the client

Jeffery Banek: 00:26:26

version, you go too much and they don't understand it and become overwhelmed.

Jeffery Banek: 00:26:30

So you just want to give 'em like a 30,000 foot view.

Jeffery Banek: 00:26:32

But I love to lay it out oh, here's a bot's gonna be here.

Jeffery Banek: 00:26:35

Oh, an email's gonna be here, just like you're talking about.

Jeffery Banek: 00:26:37

And then I always have a team version where it's okay, instead of

Jeffery Banek: 00:26:40

it just being one email, it's okay, this is a 12 part email series.

Jeffery Banek: 00:26:43

We're focusing on this, or whatever it is and goes deeper on it.

Jeffery Banek: 00:26:46

But I'm really big on wire framing out the ecosystem, just because there's some

Jeffery Banek: 00:26:52

people that need the visual aspect of it.

Jeffery Banek: 00:26:54

And you have so many people, especially when you're working with

Jeffery Banek: 00:26:56

a team and getting stuff done, you need to be able to hit everybody on

Jeffery Banek: 00:26:59

their individual levels and mediums.

Jeffery Banek: 00:27:01

They understand.

Jeffery Banek: 00:27:03

And if you're using it as a, as a promo part is for part of like your proposal

Jeffery Banek: 00:27:07

or deal, you really need the person who has no tech, no understanding, to be

Jeffery Banek: 00:27:12

able to look at it and be able to go.

Jeffery Banek: 00:27:13

Okay.

Jeffery Banek: 00:27:14

I understand how stuff's flowing and cooking, hooking together now.

Jeffery Banek: 00:27:17

So you always want to keep it very simple, but I agree.

Jeffery Banek: 00:27:19

It's a very powerful tool for sure.

Vit Muller: 00:27:21

Yeah, yeah, absolutely.

Vit Muller: 00:27:23

And we have this thing saying in Czech Republic, that's where I'm from.

Vit Muller: 00:27:26

measure twice cut once.

Vit Muller: 00:27:28

if you're gonna cut the tree, you only got that one.

Vit Muller: 00:27:30

So once you've cut the tree, that's it.

Vit Muller: 00:27:32

So make sure you measure exactly where you're gonna cut that tree and

Vit Muller: 00:27:35

same thing goes like your clients.

Vit Muller: 00:27:37

And they would something custom built.

Vit Muller: 00:27:39

I, I think the best way to do it is just to do it like, kinda like on

Vit Muller: 00:27:43

an up or separately, not going to GHL and start building right away.

Vit Muller: 00:27:46

'cause it's

Jeffery Banek: 00:27:47

Oh yeah,

Vit Muller: 00:27:48

Right.

Vit Muller: 00:27:49

What's your process?

Vit Muller: 00:27:49

Is it.

Jeffery Banek: 00:27:51

Oh yeah, we do.

Jeffery Banek: 00:27:51

nor it's sped up so much because of AI used to take a week, but

Jeffery Banek: 00:27:55

we have a whole onboarding flow.

Jeffery Banek: 00:27:57

So they'll come on, we'll, we'll sign 'em up, they'll do all the invoices,

Jeffery Banek: 00:28:00

all the, contracts, all that stuff.

Jeffery Banek: 00:28:02

then we send an onboarding form that's about.

Jeffery Banek: 00:28:05

34 questions.

Jeffery Banek: 00:28:06

It goes into everything about their business, from, finances to marketing

Jeffery Banek: 00:28:11

to like their ideal customer, what keeps 'em up at night, all that type of stuff.

Jeffery Banek: 00:28:15

and then we set up a discovery call after that, after we've gone through we, 'cause

Jeffery Banek: 00:28:19

we'll have like them list competitors if they're running ads, like we go

Jeffery Banek: 00:28:22

deep in everything about their system.

Jeffery Banek: 00:28:24

Like I said, just take a week to do that.

Jeffery Banek: 00:28:26

Now it's two days to get it done.

Jeffery Banek: 00:28:28

'cause we just scrape everything with ai.

Jeffery Banek: 00:28:29

We just drop in URL and just goes out and scrapes it all and then gives

Jeffery Banek: 00:28:33

it to us in, amazing summaries now.

Jeffery Banek: 00:28:35

but we'll go out and do that.

Jeffery Banek: 00:28:36

Then we do an actual onboarding call where we go over everything we've discovered,

Jeffery Banek: 00:28:41

show them how we're gonna build everything, what it's gonna look like,

Jeffery Banek: 00:28:45

and then we lay a timeline out for it.

Jeffery Banek: 00:28:47

And then we get to work pretty much.

Vit Muller: 00:28:48

I like and do, do you also go through some feedback loops

Vit Muller: 00:28:51

with the client as well to see what they think and what, where they,

Jeffery Banek: 00:28:53

yeah, standardly, it depends on the project.

Jeffery Banek: 00:28:56

Most stuff.

Jeffery Banek: 00:28:56

Initially we get all the impact and then, or impact all the actual info.

Jeffery Banek: 00:29:02

And then if there comes like a question, we'll set up a session.

Jeffery Banek: 00:29:04

But usually it's not until it's almost done standard.

Jeffery Banek: 00:29:08

I give two revisions.

Jeffery Banek: 00:29:09

We give what we call the first is a major revision.

Jeffery Banek: 00:29:11

We go in, they're fine.

Jeffery Banek: 00:29:13

Everything they want to change.

Jeffery Banek: 00:29:14

They don't like the voice sounded this way, it needs to respond this way.

Jeffery Banek: 00:29:17

Oh, this automation needs to be a little bit different.

Jeffery Banek: 00:29:19

Whatever it is.

Jeffery Banek: 00:29:20

They give us a big list.

Jeffery Banek: 00:29:21

Then we go back in, change everything, and then you get a final revision where

Jeffery Banek: 00:29:25

it's like minor stuff at that point.

Jeffery Banek: 00:29:27

Oh, a little tweak here, a little.

Jeffery Banek: 00:29:28

And then we launch and go live standard.

Jeffery Banek: 00:29:31

There's usually a 60 to 30 day contract afterwards where we're doing optimization,

Jeffery Banek: 00:29:35

helping to dial everything in, and then clients are able to continue on

Jeffery Banek: 00:29:38

with us after that if they choose.

Jeffery Banek: 00:29:40

But yeah, that's our standard flow.

Vit Muller: 00:29:42

And you do everything in GHL these days.

Jeffery Banek: 00:29:45

as a majority, we'll do other stuff.

Jeffery Banek: 00:29:47

See, that's the other thing too.

Jeffery Banek: 00:29:48

We've gone so heavy into AI now, it doesn't matter.

Jeffery Banek: 00:29:51

Sorry, I got some of my eye here.

Jeffery Banek: 00:29:52

It doesn't matter, if they're in high level or what system because with APIs

Jeffery Banek: 00:29:57

and MCPs, for those who don't know APIs or basically like the ability

Jeffery Banek: 00:30:01

for AI to make a phone call to third party software and be able to talk

Jeffery Banek: 00:30:06

to it and answer questions and get information and give and get information.

Jeffery Banek: 00:30:10

where, and now they have a MCP, which is basically you can set up every one

Jeffery Banek: 00:30:14

of those phone calls or that, you can think of it like a call bank where

Jeffery Banek: 00:30:18

everybody can call out and do a special task where all those are now sitting

Jeffery Banek: 00:30:21

in one room together, all working together, and the AI just points to one

Jeffery Banek: 00:30:24

and go, you do this tool, you do this tool, you'll do this, and you do this.

Jeffery Banek: 00:30:28

And it just works like magic.

Jeffery Banek: 00:30:31

It's crazy how good it is.

Jeffery Banek: 00:30:33

So because of that, now all we need is API access to some third party

Jeffery Banek: 00:30:36

software and we can turn their, whatever they're doing in AI superpowers,

Jeffery Banek: 00:30:41

we're used to not be able to do that.

Jeffery Banek: 00:30:42

But now with N eight N and a lot of third party stuff, and with

Jeffery Banek: 00:30:45

CPS, you can make magic happen.

Jeffery Banek: 00:30:48

So yes, we're really primary and high level because there's

Jeffery Banek: 00:30:51

such a community and great ama.

Jeffery Banek: 00:30:54

I mean the, the founders and everything are just so cool.

Jeffery Banek: 00:30:57

But, now since we've really gone into higher level ecosystems, we're opening up.

Jeffery Banek: 00:31:03

So it doesn't matter if you're using HubSpot or whatever it is, if it's

Jeffery Banek: 00:31:06

got API access, we'll get into it and we'll, we'll turn it into AI for you.

Vit Muller: 00:31:10

Yeah.

Vit Muller: 00:31:10

Nice.

Vit Muller: 00:31:12

I like it.

Vit Muller: 00:31:12

I had a subsequent question.

Vit Muller: 00:31:14

Oh yeah, I know.

Vit Muller: 00:31:15

so you were big on, on building funnels for years.

Vit Muller: 00:31:20

One thing about building funnels is like you've got always control.

Vit Muller: 00:31:23

it's kind of like a static thing, right?

Vit Muller: 00:31:26

You copy, you put it in, you put it in place, and there it is,

Vit Muller: 00:31:29

and, and you can rely on it then I'll just talk from my experience.

Vit Muller: 00:31:34

Right?

Vit Muller: 00:31:34

Then you go and start working with clients and this AI thing comes up and so you

Vit Muller: 00:31:39

start offering AI jet boards with ai

Jeffery Banek: 00:31:43

Yeah.

Vit Muller: 00:31:43

and it's not the same.

Vit Muller: 00:31:45

It's like you can, you can do as much at best of your ability to prompt

Vit Muller: 00:31:49

it out, but it's this Pandora box.

Vit Muller: 00:31:52

We don't really know.

Vit Muller: 00:31:54

We don't, we can't really predict to like a hundred.

Vit Muller: 00:31:58

So it's like this whole new beast where then you go and you deploy

Vit Muller: 00:32:01

and then the client goes, I don't like this, or I don't like that.

Vit Muller: 00:32:04

Like how did you, how did you react to those situations when they started?

Vit Muller: 00:32:08

I mean, to me it was like how that's frustrating.

Jeffery Banek: 00:32:12

You're bro, you're a hundred percent right.

Jeffery Banek: 00:32:13

I always tell my students and everybody I work with them, your first

Jeffery Banek: 00:32:16

prompt is never your last prompt.

Jeffery Banek: 00:32:18

With ai, it's about reiteration.

Jeffery Banek: 00:32:20

That's why there's normally that 60, and 90 day window afterwards.

Jeffery Banek: 00:32:24

Because here's the deal, man, we have tested till our, till.

Jeffery Banek: 00:32:29

We were blue in the face, saying we have tested just everything

Jeffery Banek: 00:32:32

we think of, and then we launch.

Jeffery Banek: 00:32:34

Then somebody does something that we never even thought about.

Jeffery Banek: 00:32:37

You know what I mean?

Jeffery Banek: 00:32:38

Because once you put out to the real world, they're there,

Jeffery Banek: 00:32:40

they're doing their own thing.

Jeffery Banek: 00:32:42

so that's why watching your transcript, setting up evaluation bots in there

Jeffery Banek: 00:32:47

where you can actually have the evaluation, the bot that look at

Jeffery Banek: 00:32:49

transcript looking how the AI's performing, and then giving evaluation.

Jeffery Banek: 00:32:53

So if it's not getting close to the top right response, it will alert us.

Jeffery Banek: 00:32:57

So we've got feedback loops and things we're putting on there as well as weekly

Jeffery Banek: 00:33:02

checkups just to make sure that man, and we have it all automated now, where

Jeffery Banek: 00:33:06

every call, they download the transcript and AI goes through that and gives us a

Jeffery Banek: 00:33:09

summary so we know what's doing and stuff.

Jeffery Banek: 00:33:12

But before high level would allow transcripts, we had

Jeffery Banek: 00:33:15

to do that all by hand.

Jeffery Banek: 00:33:16

So we had VAs like reading it and scripting in, we had stuff like that.

Jeffery Banek: 00:33:19

But so, yeah, but that's really the best way to do it, is to make sure

Jeffery Banek: 00:33:23

that that you, when you get AI.

Jeffery Banek: 00:33:26

It is probably not gonna be perfect right now, depending on how intricate

Jeffery Banek: 00:33:30

it is, if it's just simple answering the phone and stuff, basic FAQ, it can be

Jeffery Banek: 00:33:34

pretty close to perfect outta the box.

Jeffery Banek: 00:33:36

But again, you're gonna have people that are gonna do weird stuff.

Jeffery Banek: 00:33:41

I had a guy one time, so we program it now, never to go off topic, but

Jeffery Banek: 00:33:45

I had a guy one time that spent 30 minutes talking to the AI about how to

Jeffery Banek: 00:33:49

bake a cake, a vanilla cake at that.

Jeffery Banek: 00:33:51

It was, I don't know, that was just, we're checking the transcripts.

Jeffery Banek: 00:33:55

It's 30 minutes of him talking about it was like maybe he was a cook

Jeffery Banek: 00:33:58

or so, because he is talking about like techniques and stuff and the

Jeffery Banek: 00:34:01

AI will just, if it doesn't know better, it will just talk to you.

Jeffery Banek: 00:34:04

So it did.

Jeffery Banek: 00:34:05

now we have rail, guardrails and stuff for that, so we'll stay on topic.

Jeffery Banek: 00:34:08

But when we were very first starting again, it's so new ai,

Jeffery Banek: 00:34:13

let's be honest, people don't really even know how it works.

Jeffery Banek: 00:34:15

It just guesses and guesses, right?

Jeffery Banek: 00:34:17

I mean, if you go ask even the people that are making you go to open ai,

Jeffery Banek: 00:34:21

you ask them, so how does AI work?

Jeffery Banek: 00:34:23

They're like.

Jeffery Banek: 00:34:23

I, it guesses and guesses.

Jeffery Banek: 00:34:26

Right.

Jeffery Banek: 00:34:26

If you look at what's crazy, like even images, what they call it is diffusion.

Jeffery Banek: 00:34:31

So it starts and just starts knocking off like colors until all

Jeffery Banek: 00:34:35

of a sudden it becomes an image and then that image is what you want.

Jeffery Banek: 00:34:39

That's crazy.

Jeffery Banek: 00:34:40

But that's how AI works.

Vit Muller: 00:34:42

Is that how it does it

Jeffery Banek: 00:34:44

Yeah.

Jeffery Banek: 00:34:45

Diffusion.

Jeffery Banek: 00:34:46

Yeah.

Jeffery Banek: 00:34:46

That's why you had a stable Diffusion was the name of a a, but they, it's

Jeffery Banek: 00:34:49

called a diffusion model and it literally just starts knocking out like what It

Jeffery Banek: 00:34:53

guesses what the image is supposed to look like and it makes it, and that's

Jeffery Banek: 00:34:57

why images have gone from where they were so crazy and janky and you had 16

Jeffery Banek: 00:35:03

fingers and stuff to where they are now because it's gotten better guessing.

Vit Muller: 00:35:08

I never thought of it that way, but yeah.

Vit Muller: 00:35:10

I mean, there's gotta be some, there's gotta be a computer language for it

Vit Muller: 00:35:12

to understand, so that makes sense.

Jeffery Banek: 00:35:14

I mean, there is, but even with it, With the way it works

Jeffery Banek: 00:35:17

and talks to you, it's just guessing what the next word's supposed to be.

Jeffery Banek: 00:35:21

It doesn't actually know context to where like we talk and we hear it and

Jeffery Banek: 00:35:25

I'm like, okay, I need to say this next.

Jeffery Banek: 00:35:28

It is so much data that it guesses what words supposed to be next and it's right.

Jeffery Banek: 00:35:33

That's how that gets away from hallucinations and stuff

Jeffery Banek: 00:35:36

are being decreased, but that's how that stuff happens.

Jeffery Banek: 00:35:38

'cause it guesses, it just goes off into space sometimes and becomes hallucination.

Jeffery Banek: 00:35:43

But that's for people that don't know hallucinations.

Jeffery Banek: 00:35:46

When AI just makes stuff up is what they call hallucinations, but,

Jeffery Banek: 00:35:50

but yeah, it just guesses, man.

Vit Muller: 00:35:52

or or if you're just using a plane and you don't put

Vit Muller: 00:35:55

any guard rails, then it generates like those articles where it's in

Vit Muller: 00:35:58

today's world of this and that, it's like they always start that way.

Vit Muller: 00:36:01

It's so funny.

Vit Muller: 00:36:03

Yeah, I think so.

Vit Muller: 00:36:04

The important thing with ai, when it comes to chat bots and all

Vit Muller: 00:36:07

that, is being realistic, right?

Vit Muller: 00:36:09

Being realistic and understand that nothing's gonna come

Vit Muller: 00:36:12

out of the gate perfect.

Vit Muller: 00:36:15

But if you commit over time, it gets better.

Vit Muller: 00:36:18

Now, I had an experience working with an agency earlier in this year and they

Vit Muller: 00:36:22

wanted something built and they're like, they gave me a few, couple of clients.

Vit Muller: 00:36:26

I said look, I can build you really good snapshots.

Vit Muller: 00:36:28

But, and we did it and we had, we had a thing that, you call and it checks the

Vit Muller: 00:36:32

water quality in your area based on an API because of the government database.

Vit Muller: 00:36:36

So it tells you the biggest contaminants and that's the concern.

Vit Muller: 00:36:39

You long, long-term exposure could lead to cancer, all that type of stuff.

Vit Muller: 00:36:42

So that was all cool.

Vit Muller: 00:36:43

But then on the back we had the chat board and then they never wanted to rule it out.

Vit Muller: 00:36:46

They never wanted to start selling it to clients.

Vit Muller: 00:36:48

'cause like we got first few and they're like, yeah, it

Vit Muller: 00:36:51

doesn't, don't really like it.

Vit Muller: 00:36:53

It's not always on point.

Vit Muller: 00:36:55

I'm like, yeah, but the only way we're gonna make it on point is having more

Vit Muller: 00:36:58

use cases and optimizing as we go.

Vit Muller: 00:37:01

So I think that's the important thing, right?

Vit Muller: 00:37:03

Like you, you need to, 'cause what's the alternative?

Vit Muller: 00:37:05

The alternative is ah, don't want it.

Vit Muller: 00:37:07

I don't want it.

Vit Muller: 00:37:08

This sucks.

Vit Muller: 00:37:09

you could decide on that, but the rest of the world, or people who get this, they'll

Vit Muller: 00:37:14

keep moving on and they'll overpass you.

Jeffery Banek: 00:37:17

AI is the worst it's gonna be right now.

Jeffery Banek: 00:37:19

I mean, I'm sure you've heard that before.

Jeffery Banek: 00:37:21

It's one of the most common saying, but it's the most truthful saying

Jeffery Banek: 00:37:23

that it doesn't matter whether you hate it or will love it now, it's only

Jeffery Banek: 00:37:28

gonna get better and it's only gonna get better at a exponential rate.

Jeffery Banek: 00:37:32

You in a year from me, a year from now, have another podcast and we'll talk about

Jeffery Banek: 00:37:36

AI and we can talk about how crazy it's gonna have changed just in the year.

Jeffery Banek: 00:37:41

I mean, from robotics to quantum computing to so much stuff right now, that's all AI

Jeffery Banek: 00:37:47

driven because now we can store more data.

Jeffery Banek: 00:37:50

I mean, that's really was the limiting factor and why AI never took off before

Jeffery Banek: 00:37:54

is because we couldn't store enough data to be able to make it a functional use.

Jeffery Banek: 00:37:57

It was, it was dumb because it couldn't have enough context,

Jeffery Banek: 00:38:00

window and stuff like that.

Vit Muller: 00:38:02

Yeah.

Vit Muller: 00:38:02

Yeah.

Vit Muller: 00:38:03

So what's some of the like really unique use cases you've seen with AI so far?

Jeffery Banek: 00:38:09

well, I love all the stuff that we're doing with webinars.

Jeffery Banek: 00:38:12

Works really good.

Jeffery Banek: 00:38:13

Speed to lead is so important right now for outbound calling.

Jeffery Banek: 00:38:16

It's one of the easiest things to get a quick win for, for any business,

Jeffery Banek: 00:38:20

especially if they're busy, because you've got people that are filling out forms,

Jeffery Banek: 00:38:24

they're interested, they're opting in, whatever, and they want information now,

Jeffery Banek: 00:38:29

they might be ready to buy right now.

Jeffery Banek: 00:38:31

Well, you can have AI call them, engage with them, answer all their questions.

Jeffery Banek: 00:38:35

We have 'em upsell them, walk 'em through the whole process.

Jeffery Banek: 00:38:38

You can even set the intensity of how much you want the AI to be aggressive

Jeffery Banek: 00:38:41

for sales and how you want to sales.

Jeffery Banek: 00:38:43

So, I really think that those, that outbound calling and engaging with

Jeffery Banek: 00:38:48

people and getting them, excited and finding out customer data is huge.

Jeffery Banek: 00:38:52

Huge, huge, huge, huge market.

Jeffery Banek: 00:38:54

Beyond a cold calling or any of that type of stuff I'm talking about

Jeffery Banek: 00:38:57

when you already have a hot lead.

Jeffery Banek: 00:38:58

Or a warm lead, getting AI to call them, engage with them and turn

Jeffery Banek: 00:39:02

them in from warm in the hot because there's so many questions people want.

Jeffery Banek: 00:39:06

And if, especially for local businesses, we're really focusing a lot of local

Jeffery Banek: 00:39:10

businesses, unlike normal where, where small businesses move faster than big

Jeffery Banek: 00:39:16

businesses, like implementing stuff.

Jeffery Banek: 00:39:18

For the first time ever with ai, big businesses are moving

Jeffery Banek: 00:39:21

faster than small businesses.

Jeffery Banek: 00:39:23

They're dumping billions into making AI happen, where mom and

Jeffery Banek: 00:39:26

PA and local businesses are like, I don't know about this AI thing.

Jeffery Banek: 00:39:29

I'm worried about messing with my brand.

Jeffery Banek: 00:39:31

What if it says the wrong thing?

Jeffery Banek: 00:39:32

What if it does the wrong thing?

Jeffery Banek: 00:39:33

I'm not sure we're big businesses are like, who cares?

Jeffery Banek: 00:39:36

We're dumping money into this.

Jeffery Banek: 00:39:37

We're going, so normally it's the other way because small

Jeffery Banek: 00:39:40

businesses move so much faster.

Jeffery Banek: 00:39:42

They don't have to get a lot of permission.

Jeffery Banek: 00:39:44

They don't have con, panels and stuff, but for the first time ever

Jeffery Banek: 00:39:47

because of ai, it's the opposite.

Jeffery Banek: 00:39:49

So because of that, we're targeting a lot of local businesses that

Jeffery Banek: 00:39:52

just don't know how to use AI yet.

Jeffery Banek: 00:39:55

But that's one of the huge one is that speed to lead.

Jeffery Banek: 00:39:58

Getting within the first minute of being able to get back on the phone.

Jeffery Banek: 00:40:02

And even if you can't answer all their questions, either put 'em in contact,

Jeffery Banek: 00:40:05

then that AI hands 'em off to a human or worst case scenario of books a

Jeffery Banek: 00:40:09

call so that you're able to get 'em on a sales call or be able to answer

Jeffery Banek: 00:40:12

their question with a human person.

Vit Muller: 00:40:14

yeah guys, in 2007, MIT they did a study, called the Speed Too Late,

Vit Muller: 00:40:20

and to this day, it still holds true.

Vit Muller: 00:40:23

If you don't follow like any, any bite you follow up with the first five minutes.

Vit Muller: 00:40:28

Has way higher likelihood in conversion than anybody else after

Vit Muller: 00:40:33

that five minute breaking point.

Vit Muller: 00:40:35

I dunno the numbers exactly, but you get it.

Vit Muller: 00:40:37

what does your common sense tell you?

Vit Muller: 00:40:39

Right?

Vit Muller: 00:40:40

So it holds true to this day.

Vit Muller: 00:40:43

so I just wanna, I've got, I had a couple more questions on the,

Vit Muller: 00:40:45

on the funnels, if that's okay.

Jeffery Banek: 00:40:47

Yeah, yeah.

Jeffery Banek: 00:40:47

Ask away, brother.

Jeffery Banek: 00:40:48

Ask away another

Vit Muller: 00:40:49

funnel, I gotta,

Jeffery Banek: 00:40:51

Yeah, go ahead.

Jeffery Banek: 00:40:51

Ask, ask away.

Jeffery Banek: 00:40:52

Ask your que ask questions.

Jeffery Banek: 00:40:53

Go ahead, brother.

Vit Muller: 00:40:55

when you have the funnel funnel doctor here, you

Vit Muller: 00:40:56

gotta, you, you gotta ask, right?

Jeffery Banek: 00:40:59

Yeah, please.

Jeffery Banek: 00:40:59

it was like the first six years of my 10 year experience, that's all we did

Jeffery Banek: 00:41:04

was eat, sleep, and breathe funnels.

Jeffery Banek: 00:41:05

I mean, when I first started out.

Jeffery Banek: 00:41:07

The ClickFunnels group was only like 32,000 people.

Jeffery Banek: 00:41:12

And I didn't know I had, I got.com secrets and when I, my first, my mentor,

Jeffery Banek: 00:41:16

he was this guy named Bedros Keuilian.

Jeffery Banek: 00:41:18

And I was actually a personal trainer trying to figure out how to move

Jeffery Banek: 00:41:21

my personal training brand online.

Jeffery Banek: 00:41:23

I was like, this, you gotta do this online thing.

Jeffery Banek: 00:41:25

This was a 2015, 2016.

Jeffery Banek: 00:41:28

I'm like, you gotta move online.

Jeffery Banek: 00:41:30

And then, I was under studying sales under a guy named Bedros Keuilian and one day

Jeffery Banek: 00:41:34

he holds up this book, it was.com not expert, but he was like, dot com secret.

Jeffery Banek: 00:41:38

You gotta read it from this guy, Russell Brunson, who's the greatest.

Jeffery Banek: 00:41:41

And just like being any good student, if your mentor tells you

Jeffery Banek: 00:41:44

to read something, you read it.

Jeffery Banek: 00:41:46

But man, I'll tell you that it was like when Neo saw the Matrix for the

Jeffery Banek: 00:41:50

first time, I was like, up sales, webinars, funnels, websites are dead.

Jeffery Banek: 00:41:54

I'm like, this is the future.

Jeffery Banek: 00:41:56

And that's when I got this tattoo.

Jeffery Banek: 00:41:58

Was, I was like, this is like me going all in.

Jeffery Banek: 00:42:00

I'm like, literally, I'm like, funnels are the future.

Jeffery Banek: 00:42:02

Websites are dead.

Jeffery Banek: 00:42:04

I'm gonna go all in on this ClickFunnels thing because I

Jeffery Banek: 00:42:06

believe so much in Russell.

Jeffery Banek: 00:42:08

I would literally fall asleep on my desk watching old videos of Russell when you

Jeffery Banek: 00:42:11

look like he was 15 when we did marketing.

Jeffery Banek: 00:42:13

Quickies, quickies and stuff.

Vit Muller: 00:42:15

For this potato gun.

Jeffery Banek: 00:42:17

yes, exactly.

Jeffery Banek: 00:42:18

All that back in the day.

Jeffery Banek: 00:42:20

Learned him love, love Russell so much.

Jeffery Banek: 00:42:22

I learned so much from, I have so much I owe to ClickFunnels and stuff, but

Jeffery Banek: 00:42:25

unfortunately that's a, we can talk about that later if you want to, but

Jeffery Banek: 00:42:28

the whole ClickFunnel's falling off.

Jeffery Banek: 00:42:29

But yeah, that was really, I was like, you know what?

Jeffery Banek: 00:42:32

To really master something, it is one thing if I know it, but it's another

Jeffery Banek: 00:42:35

thing when I can show other people.

Jeffery Banek: 00:42:37

So I would spend six to eight hours a day in the ClickFunnels

Jeffery Banek: 00:42:40

group just helping people.

Jeffery Banek: 00:42:41

I'd jump on zooms, look stuff, whatever it took to be able to help people.

Jeffery Banek: 00:42:46

And then all of a sudden, this guy, one day Kevin David puts in the group.

Jeffery Banek: 00:42:49

Hey, I need help with my funnels.

Jeffery Banek: 00:42:51

And dude, I was so dead broke.

Jeffery Banek: 00:42:53

I was married at the time.

Jeffery Banek: 00:42:55

My wife had been sort of supporting us.

Jeffery Banek: 00:42:56

She just lost her job.

Jeffery Banek: 00:42:58

We were about to get evicted.

Jeffery Banek: 00:43:00

I'm no joke.

Jeffery Banek: 00:43:00

We're like, I had a pawn, my wife's wedding ring, just to be able to pay rent,

Jeffery Banek: 00:43:05

and it was, I was so broke at the time.

Jeffery Banek: 00:43:07

Again, I was just a trainer.

Jeffery Banek: 00:43:08

It was an heirloom my mom had given me to ask her to marry.

Jeffery Banek: 00:43:12

So when we pawned it, we could only get 800 bucks for it.

Jeffery Banek: 00:43:15

Our rent was like 1200.

Jeffery Banek: 00:43:16

So we had to borrow 400 from her parents, which her dad never

Jeffery Banek: 00:43:19

looked at me the same after that.

Jeffery Banek: 00:43:21

But anyway, so all of a sudden this guy puts a post in the group.

Jeffery Banek: 00:43:25

He is like, yeah, I need help with my funnels.

Jeffery Banek: 00:43:27

And everybody just starts tagging me.

Jeffery Banek: 00:43:28

I wasn't the funnel doc back then.

Jeffery Banek: 00:43:29

I says, Jeff, they're like, Jeff's the guy.

Jeffery Banek: 00:43:31

Jeff's guy.

Jeffery Banek: 00:43:31

Jeff's guy.

Jeffery Banek: 00:43:31

Jeff's guy.

Jeffery Banek: 00:43:32

So he meets with me.

Jeffery Banek: 00:43:34

I show him some funnels I built.

Jeffery Banek: 00:43:35

I show him the tattoo.

Jeffery Banek: 00:43:36

He is well, everybody says you're the guy.

Jeffery Banek: 00:43:37

You got the tattoo.

Jeffery Banek: 00:43:38

Everybody's tagging you.

Jeffery Banek: 00:43:40

And, Kevin, that time, he paid me five grand to make his entire webinar

Jeffery Banek: 00:43:44

ecosystem, like every, I, we did everything but the course in the webinar

Jeffery Banek: 00:43:48

itself, he did, but we built out all the followup, all the funnel, everything

Jeffery Banek: 00:43:51

he did, and then that one launched.

Jeffery Banek: 00:43:53

And, do you know who Dan Henry is?

Vit Muller: 00:43:55

I've heard of him.

Vit Muller: 00:43:56

I know he's a pretty big name.

Jeffery Banek: 00:43:57

So he was big in ClickFunnels back then.

Jeffery Banek: 00:43:59

He was actually the number one guy for the fastest to million.

Jeffery Banek: 00:44:03

And we broke his record back then.

Jeffery Banek: 00:44:05

This was in 2017.

Jeffery Banek: 00:44:07

We did, 1.2 million to 57 days.

Jeffery Banek: 00:44:09

And that was, that one went on to break 10 million in 18 months and

Jeffery Banek: 00:44:13

went on to do 26 million altogether.

Jeffery Banek: 00:44:15

And that was the ma first major funnel.

Jeffery Banek: 00:44:17

I made.

Jeffery Banek: 00:44:18

The second one I made for him, didn't do as well.

Jeffery Banek: 00:44:20

It only did 11 million.

Jeffery Banek: 00:44:22

and then I have multiple other two commas from other people.

Jeffery Banek: 00:44:25

I had a, a person that was a yoga instructor.

Jeffery Banek: 00:44:27

I had a email person.

Jeffery Banek: 00:44:29

I had a guy that actually I coached that blew my mind that he wound up getting

Jeffery Banek: 00:44:34

two comma flipping trading cards.

Jeffery Banek: 00:44:36

He had a coaching program on how to flip trading cards.

Jeffery Banek: 00:44:39

When he came to me, he wanted coaching and he was just like, dude, I got this.

Jeffery Banek: 00:44:42

And I was just like, trading card.

Jeffery Banek: 00:44:44

I'm like, alright bro, I'll show you what to do.

Jeffery Banek: 00:44:47

And then he measured to me like, no joke.

Jeffery Banek: 00:44:48

Like a year and a half later he is dude, I did it.

Jeffery Banek: 00:44:50

And I'm like, what?

Jeffery Banek: 00:44:51

He's I got a two comma award.

Jeffery Banek: 00:44:52

I'm like, shut up two, you did it.

Jeffery Banek: 00:44:55

He is yes, for teaching people how to go out and being able to itemize and figure

Jeffery Banek: 00:44:59

out which cards were right to buy 'em for.

Jeffery Banek: 00:45:01

And yeah, so we've got multiple stuff.

Jeffery Banek: 00:45:04

And then that one up there, this is actually, this is the world, in

Jeffery Banek: 00:45:07

the Guinness Book, world Records.

Jeffery Banek: 00:45:09

September, 18th or 2018, September 25th, 2000 18th, ClickFunnels

Jeffery Banek: 00:45:15

rented out Boise Stadium.

Jeffery Banek: 00:45:18

They brought in Gary V they brought in all the top influencers, like we're talking

Jeffery Banek: 00:45:22

people like a hundred million followers.

Jeffery Banek: 00:45:24

They just paid to have 'em all flown into Boise.

Jeffery Banek: 00:45:27

They rented out Boise State.

Jeffery Banek: 00:45:29

And then they, we, we, got all the big, those big inflatable balls

Jeffery Banek: 00:45:32

you can run into people with, you know what I'm talking about?

Jeffery Banek: 00:45:34

They're

Vit Muller: 00:45:35

Yeah.

Vit Muller: 00:45:35

Yeah.

Jeffery Banek: 00:45:36

So we, we set the record for the largest ever

Jeffery Banek: 00:45:38

human, so, human soccer game.

Jeffery Banek: 00:45:40

So in Boise, they rent out Boise Stadium.

Jeffery Banek: 00:45:43

Gary V gave a big old speech and presentation, and then we all got in

Jeffery Banek: 00:45:46

those and they actually had Guinness Book and we played each other on

Jeffery Banek: 00:45:50

Boise State, on the blue AstroTurf.

Jeffery Banek: 00:45:52

And so now I'm in the Guinness Book, world Records.

Jeffery Banek: 00:45:54

Thanks ClickFunnels.

Jeffery Banek: 00:45:55

So

Vit Muller: 00:45:56

Oh man,

Jeffery Banek: 00:45:56

own 'em for a lot.

Jeffery Banek: 00:45:57

So that was really, that's one of the coolest things.

Jeffery Banek: 00:45:59

People are like, oh, you did 60 million.

Jeffery Banek: 00:46:01

They're like, that's not cool.

Jeffery Banek: 00:46:02

Oh, you're in the Guinness Book World Records.

Jeffery Banek: 00:46:04

That's cool.

Jeffery Banek: 00:46:05

it's so funny.

Vit Muller: 00:46:06

I love that.

Vit Muller: 00:46:06

That's, oh man, that, that would've been an epic.

Vit Muller: 00:46:09

Yeah.

Jeffery Banek: 00:46:10

Oh, dude, it was so cool, man.

Jeffery Banek: 00:46:12

And even the coolest, Russell's an idol.

Jeffery Banek: 00:46:14

I mean, we became good friends later on, but at this time

Jeffery Banek: 00:46:16

he was like an idol of mine.

Jeffery Banek: 00:46:18

I'm like seeing him like, oh my God, there's Russell.

Jeffery Banek: 00:46:20

And during the event there's one time where we like went

Jeffery Banek: 00:46:23

heads up and we were slam.

Jeffery Banek: 00:46:24

It was so much fun, dude, just being guys and stuff, but oh yeah, man, so many

Jeffery Banek: 00:46:28

great experiences over the last 10 years.

Jeffery Banek: 00:46:30

It's been such an amazing journey.

Vit Muller: 00:46:32

that's one thing I, I keep hearing like the events that he puts

Vit Muller: 00:46:35

on are really awesome to this day.

Jeffery Banek: 00:46:37

It's like life changing, bro.

Jeffery Banek: 00:46:39

It's, it's seriously, like funnel hacking Live was a life changing event.

Jeffery Banek: 00:46:43

When you went, you left a different person.

Jeffery Banek: 00:46:46

It, seriously, that was one thing that Russell, I mean, Russell's great

Jeffery Banek: 00:46:49

and amazing in a lot of things, but being able to build a community and

Jeffery Banek: 00:46:53

make a a, a movement was something that he was just so good at,

Jeffery Banek: 00:46:57

dude, and he did so well for sure.

Vit Muller: 00:47:00

Yeah, I can feel the passion, mate.

Vit Muller: 00:47:01

I can feel the passion.

Vit Muller: 00:47:02

I've, I've never been part of that community.

Vit Muller: 00:47:04

I've, I've started straight up with high level before.

Vit Muller: 00:47:07

I, I knew about ClickFunnels, but I never went into that, for, that

Vit Muller: 00:47:11

wasn't real reason, but I just didn't.

Vit Muller: 00:47:12

but yeah.

Vit Muller: 00:47:13

that's epic.

Vit Muller: 00:47:14

Does he still run those, by the way?

Jeffery Banek: 00:47:16

So, no, they had their last one, I believe

Jeffery Banek: 00:47:18

a year the year before last.

Jeffery Banek: 00:47:19

So two years ago they shut 'em down.

Jeffery Banek: 00:47:21

They're, ClickFunnels has died off pretty much like I love Ru Russell.

Jeffery Banek: 00:47:26

I was one of the first people to get access to ClickFunnels 2.0.

Jeffery Banek: 00:47:28

If you see when they launched it, they did this Brady Bear like square.

Jeffery Banek: 00:47:32

Like I'm down in the bottom corner right there, you see me go.

Jeffery Banek: 00:47:35

and it was had potential to do.

Jeffery Banek: 00:47:36

Amazing, but they missed their window of opportunity.

Jeffery Banek: 00:47:41

And because of that now, I mean like, I don't know how much, like

Jeffery Banek: 00:47:43

when was the last time you heard anything about ClickFunnels 2.0?

Vit Muller: 00:47:46

No.

Jeffery Banek: 00:47:47

It'd been literally a year now I've heard, I haven't heard anything.

Jeffery Banek: 00:47:50

I mean, they're, they're a couple years ago, they were not, they're doing new

Jeffery Banek: 00:47:53

features and they were trying to, now it's all Russell's new offer lab thing that

Jeffery Banek: 00:47:57

he's doing and all of his affiliate stuff.

Jeffery Banek: 00:47:59

you don't hear anything about ClickFunnels 2.0 anymore.

Jeffery Banek: 00:48:03

And, I will always have a special spot in my heart for them.

Jeffery Banek: 00:48:07

But one of the differences that I found right away between high level

Jeffery Banek: 00:48:11

and ClickFunnels is ClickFunnels is a lot more, and please, if anyone

Jeffery Banek: 00:48:16

watches this from ClickFunnels, don't take this wrong, but it's a lot

Jeffery Banek: 00:48:18

more dreamers, like one funnel away.

Jeffery Banek: 00:48:20

we're gonna make a million dollars.

Jeffery Banek: 00:48:21

We're gonna do it, we're gonna be impact and change the world.

Jeffery Banek: 00:48:25

I mean, I have impact and income tattooed my body.

Jeffery Banek: 00:48:28

That's how much I feel that we can change the world.

Jeffery Banek: 00:48:30

And that's a lot of that has to do with Russell, but it's a lot more

Jeffery Banek: 00:48:33

of a dreamer mentality where really it's 80% dream and 20% achieve.

Jeffery Banek: 00:48:39

Where it's a little different and, and high level.

Jeffery Banek: 00:48:41

It's like high level's, a bunch of doers where even on the smallest level,

Jeffery Banek: 00:48:45

someone's got an agency, they're doing something, they're selling something,

Jeffery Banek: 00:48:49

they're making something with high level.

Jeffery Banek: 00:48:50

They're where, where everybody else was sort of just one funnel away.

Jeffery Banek: 00:48:54

Where high level, again, that's always been my comparison, where

Jeffery Banek: 00:48:57

ClickFunnels felt a little bit more like dreamers, where again,

Jeffery Banek: 00:48:59

there's nothing wrong with that.

Jeffery Banek: 00:49:01

We need dreamers, but high level is much more doers.

Jeffery Banek: 00:49:03

When you talk to 'em at you're level up, they're like, so

Jeffery Banek: 00:49:06

what numbers have you done?

Jeffery Banek: 00:49:07

What have you done?

Jeffery Banek: 00:49:07

They're not what, what's your plan?

Jeffery Banek: 00:49:10

What's your vision?

Jeffery Banek: 00:49:10

As much,

Vit Muller: 00:49:11

Yeah.

Vit Muller: 00:49:12

And this is, this is what attracted me so much.

Vit Muller: 00:49:14

'cause, ah.

Vit Muller: 00:49:16

I was actually, I heard, did I hear right that you were a personal trainer?

Jeffery Banek: 00:49:20

Yeah, yeah, yeah.

Jeffery Banek: 00:49:21

for 18 years.

Jeffery Banek: 00:49:22

For 18 years, when I got outta the military, that was the first thing I

Jeffery Banek: 00:49:25

did for 18 years was a personal trainer.

Vit Muller: 00:49:28

Alright, so, so here's what we have in common.

Vit Muller: 00:49:30

I, I came to Australia in 2010 on a student visa and I studied

Vit Muller: 00:49:36

fitness and I've been a personal trainer for about eight years.

Vit Muller: 00:49:38

And I, I, I haven't, mentioned this story, so I'll, I'll

Vit Muller: 00:49:43

just do a little short story.

Vit Muller: 00:49:44

It might interest you.

Vit Muller: 00:49:45

my journey into marketing and how I've fallen off with marketing and

Vit Muller: 00:49:49

then how high level tied into it.

Vit Muller: 00:49:50

So, well, so I was, I was, I just got freshly qualified as

Vit Muller: 00:49:55

a set three fitness instructor.

Vit Muller: 00:49:56

So you could do classes.

Vit Muller: 00:49:57

You can't do one-to-one, but you can do classes, you could work a gym reception,

Vit Muller: 00:50:01

you can walk the floor, help people out.

Vit Muller: 00:50:04

That was like late 2010.

Vit Muller: 00:50:06

Then I got qualified set four.

Vit Muller: 00:50:08

So I got job in the gym in Sydney.

Vit Muller: 00:50:10

Then I got set four and and I started doing personal training because the

Vit Muller: 00:50:14

guys that I trained, doing boxing classes and, all the different circuit

Vit Muller: 00:50:18

training classes, whatever, I, I built bit of rapport with those people.

Vit Muller: 00:50:21

So then when I can be pt, they, they also wanted to just grab for some

Vit Muller: 00:50:25

one-on-one time and just train with me.

Vit Muller: 00:50:28

So I, I had a really good, it all looked so good.

Vit Muller: 00:50:30

And then one day, it was in this big building, in, in a CBD in this,

Vit Muller: 00:50:35

in the business district, lawyers, bankers, really good quality

Vit Muller: 00:50:39

clients, good money, everything.

Vit Muller: 00:50:40

And then one day the big developer called Cos they're like, ah,

Vit Muller: 00:50:44

we're, we're doing a big refurb.

Vit Muller: 00:50:46

And they were doing refurb downstairs and you guys are good.

Vit Muller: 00:50:49

You guys are good.

Vit Muller: 00:50:50

You guys are good.

Vit Muller: 00:50:50

No, no, we're not going upstairs, you guys.

Vit Muller: 00:50:52

And then next Monday he's you guys got four weeks.

Vit Muller: 00:50:56

So my mate, he lost his gym.

Vit Muller: 00:50:59

And then I was like, where am I gonna go?

Vit Muller: 00:51:01

So I could go to, we got this fitness first franchise across

Vit Muller: 00:51:05

Australia, big box gyms, but they, you gotta pay franchise fee.

Vit Muller: 00:51:08

You gotta, you gotta spend 20, 20 hours for free working the floor plus

Vit Muller: 00:51:13

pay weekly rent, and wear the uniform.

Vit Muller: 00:51:15

hang on a minute, what's the upside here?

Vit Muller: 00:51:17

So, so I was like, nah, I, I wanna kind of build my own brand.

Vit Muller: 00:51:21

So I started to think like one of my mates, Get Fit with Vit.

Vit Muller: 00:51:24

So I showed and they call it VitFit and,

Jeffery Banek: 00:51:26

Oh, nice.

Jeffery Banek: 00:51:27

That's

Vit Muller: 00:51:27

and so I went, yeah, thanks.

Vit Muller: 00:51:29

I went around the gyms, I'm like, you know what, I'm just gonna go out in the park

Vit Muller: 00:51:33

and we're train people out in the park.

Vit Muller: 00:51:34

And so I start little bootcamp business, but I realized, unlike

Vit Muller: 00:51:38

being in the big box gym where you get access to a new members

Vit Muller: 00:51:41

coming in, where you get prospects.

Vit Muller: 00:51:43

Out in a park.

Vit Muller: 00:51:44

you don't really get that.

Vit Muller: 00:51:45

So I was like, I need a website to build a jump online.

Vit Muller: 00:51:49

Look at Wix.

Vit Muller: 00:51:50

Wix popped up.

Vit Muller: 00:51:51

So I created my first website on Wix and it was like quick and easy.

Vit Muller: 00:51:54

I'm like, oh look, I was so excited.

Vit Muller: 00:51:55

I've got my website.

Vit Muller: 00:51:56

And then, I went to this barbecue thing down the beach and I met this, mate.

Vit Muller: 00:51:59

well, we're a good mates now.

Vit Muller: 00:52:01

There was a bunch of people like this Czech community we're doing barbecue.

Vit Muller: 00:52:03

There's few people that I met there and one of these guys like, yeah, I do.

Vit Muller: 00:52:06

I'm in a marketing, I work for an agency.

Vit Muller: 00:52:08

We do websites like professional, like a proper websites like

Vit Muller: 00:52:11

board prayers or full custom dev.

Vit Muller: 00:52:14

And we got along.

Vit Muller: 00:52:15

So we, we went for a coffee and he's yeah man, you look, you gotta get on a

Vit Muller: 00:52:18

WordPress, you gotta get on a WordPress week's, gotta really ugly code that

Vit Muller: 00:52:21

doesn't really work in your favor.

Vit Muller: 00:52:22

You gotta clean that up.

Vit Muller: 00:52:23

And then what you gotta do is just start writing articles that night.

Vit Muller: 00:52:26

I dug into it, I'm like, oh yeah, that makes sense.

Vit Muller: 00:52:28

Yeah, providing value etiquette.

Vit Muller: 00:52:29

So I started doing that and it was like 2011, end of 2011.

Vit Muller: 00:52:34

And I, I'm not kidding.

Vit Muller: 00:52:35

I started doing little videos, turn 'em into articles on exercise, on nutrition,

Vit Muller: 00:52:40

on lifestyle tips for my clients.

Vit Muller: 00:52:43

Within eight months, I got on the first page and Google on the search

Vit Muller: 00:52:45

and personal trainer of Sydney Organic

Jeffery Banek: 00:52:48

cool.

Jeffery Banek: 00:52:49

That's really cool, man,

Vit Muller: 00:52:50

yeah.

Vit Muller: 00:52:51

And I was like, this shit works.

Vit Muller: 00:52:53

And then I, I get clients on the back of it.

Vit Muller: 00:52:55

It's this shit works.

Vit Muller: 00:52:56

I, I, so for me, the hol like, I'm just following up what you said.

Vit Muller: 00:52:59

like for me, I'm big nerd, like I've been since then, like looking at what else

Vit Muller: 00:53:04

can I plug in, how else can I optimize And using all these other softwares and

Vit Muller: 00:53:08

plugging it in and zapping things in.

Vit Muller: 00:53:10

And you know it, the duck tape method.

Vit Muller: 00:53:13

Then high level comes along and I'm like, wow.

Vit Muller: 00:53:17

I'm like a kid in a candy store.

Vit Muller: 00:53:19

And that continues on to this day.

Vit Muller: 00:53:21

I never, I never stop being that little kid in a candy store.

Vit Muller: 00:53:25

Thank you.

Vit Muller: 00:53:26

High level for you guys do every single week there is an improvement.

Vit Muller: 00:53:30

Once a year at Level Up you drop this crazy list of amazing new features.

Vit Muller: 00:53:35

Yes.

Vit Muller: 00:53:36

Let's face it, some of them are skateboard, some of them are ugly,

Vit Muller: 00:53:38

some of them are not perfect.

Vit Muller: 00:53:40

But you keep on moving forward.

Vit Muller: 00:53:42

That's the main thing.

Vit Muller: 00:53:43

You keep on moving forward bit by bit.

Vit Muller: 00:53:45

There's no other company that moves faster than than high level, and I

Vit Muller: 00:53:49

love this company and if you guys are listening, that's the story.

Vit Muller: 00:53:53

Now you know my story.

Vit Muller: 00:53:55

But kind of turn it a little bit about myself.

Vit Muller: 00:53:57

Feel a bit bad.

Vit Muller: 00:53:58

I've got, I've got,

Jeffery Banek: 00:53:59

brother.

Vit Muller: 00:54:00

I've got here.

Vit Muller: 00:54:01

Oh, I just had to follow up, because you were talking about that.

Vit Muller: 00:54:03

I'm like, oh man, I didn't know you were a trainer.

Vit Muller: 00:54:05

I

Jeffery Banek: 00:54:06

Yeah, yeah, yeah.

Vit Muller: 00:54:07

it been like for you that career?

Vit Muller: 00:54:09

I mean, it's a, it can be a bit of a grind.

Vit Muller: 00:54:11

Are you doing like

Jeffery Banek: 00:54:11

So,

Vit Muller: 00:54:12

Like

Jeffery Banek: 00:54:13

I was always, well, I started out with, 24 Hour Fitness.

Jeffery Banek: 00:54:17

Worked my way up to become the manager of IT for the fitness, and then

Jeffery Banek: 00:54:21

actually became general manager of it.

Jeffery Banek: 00:54:23

Then I wind up running an LA Fitness up in Oceanside.

Jeffery Banek: 00:54:28

Which is down by San Diego in California and doing that.

Jeffery Banek: 00:54:32

and then when I was trying to branch off to it, I had been pretty lucky.

Jeffery Banek: 00:54:36

back in, was it 2010?

Jeffery Banek: 00:54:40

Was it, or 2000 where the Body for Life contest.

Jeffery Banek: 00:54:43

Did you ever remember that, that Bill Phillips had the Body for Life contest?

Jeffery Banek: 00:54:46

I wanna say it been 2000.

Jeffery Banek: 00:54:47

It was probably

Vit Muller: 00:54:48

It's my, yeah,

Jeffery Banek: 00:54:50

I'm old now, so it was probably 2000.

Jeffery Banek: 00:54:53

and they had this book called The Body for Life, where

Jeffery Banek: 00:54:55

everybody was trying to do this.

Jeffery Banek: 00:54:57

It was sort of like the, the, was it hard 75 that everybody

Jeffery Banek: 00:55:00

that challenged it, all of a

Vit Muller: 00:55:02

yeah.

Jeffery Banek: 00:55:02

it was like that, but more, it wasn't as intense by any

Vit Muller: 00:55:05

Wasn't that David Goggins The Heart?

Jeffery Banek: 00:55:07

but everybody was doing it like it was everywhere.

Jeffery Banek: 00:55:11

So there was this contest, first prize, you got 50 grand, in this deal.

Jeffery Banek: 00:55:16

It was like some other stuff.

Jeffery Banek: 00:55:17

for the best body transformation.

Jeffery Banek: 00:55:19

So it was in 12 weeks who could have the best body transformation.

Jeffery Banek: 00:55:23

So one of my clients entered and outta 77,000 people.

Jeffery Banek: 00:55:27

He got fifth.

Jeffery Banek: 00:55:28

So, we were supposed, he told me if he won, the guy was loaded.

Jeffery Banek: 00:55:31

So he's Hey, if we win, we're gonna split the 50 grand.

Jeffery Banek: 00:55:33

And I'm like, yeah, 25 grand.

Jeffery Banek: 00:55:35

I'm like, heck yeah.

Jeffery Banek: 00:55:36

And the problem was he owned his own company.

Jeffery Banek: 00:55:38

He was a plastics recycling company and every dime time it was leg.

Jeffery Banek: 00:55:42

David, he didn't show up, man.

Jeffery Banek: 00:55:44

He'd be like, oh, I got a meeting.

Jeffery Banek: 00:55:46

I got this.

Jeffery Banek: 00:55:46

So he was shredded.

Jeffery Banek: 00:55:48

He looked amazing.

Jeffery Banek: 00:55:49

And then you get down and he's got little tiny chicken legs

Jeffery Banek: 00:55:51

compared to the rest of his body.

Jeffery Banek: 00:55:53

And he still got fifth outta 77, but he could have won.

Jeffery Banek: 00:55:57

And fifth place was a tote bag.

Jeffery Banek: 00:55:58

It was literally a gym bag that said body for life on it.

Jeffery Banek: 00:56:02

I had that thing forever.

Jeffery Banek: 00:56:03

It just recently fell apart finally.

Jeffery Banek: 00:56:05

But, I did pretty decently.

Jeffery Banek: 00:56:06

I wouldn't say that I went astronomical.

Jeffery Banek: 00:56:09

Like my best years as a trainer were making like 50 grand, 60 grand.

Jeffery Banek: 00:56:12

It wasn't like tons, it was more like in the thirties to forties when

Jeffery Banek: 00:56:16

I found, marketing and everything.

Jeffery Banek: 00:56:19

The year before, I maybe made like 30 grand, and then my first

Jeffery Banek: 00:56:22

year in marketing we did 800,000.

Jeffery Banek: 00:56:25

So it was quite a change, man.

Jeffery Banek: 00:56:27

It was one of the weirdest transitions ever.

Jeffery Banek: 00:56:29

I lost so much money.

Jeffery Banek: 00:56:31

I made so many mistakes.

Jeffery Banek: 00:56:32

Hired friends that cost me 80 grand here, lost a hundred grand here, trying

Jeffery Banek: 00:56:37

to figure stuff because dude, I went from literally a personal trainer who

Jeffery Banek: 00:56:42

loved funnels and loved marketing to a master funnel guy overnight, practically.

Jeffery Banek: 00:56:48

You know what I mean?

Jeffery Banek: 00:56:48

Sure.

Jeffery Banek: 00:56:49

There was all the six months of training, studying, all that

Jeffery Banek: 00:56:51

stuff, learning it, and years of studying marketing up to that point.

Jeffery Banek: 00:56:55

And I was always the number one salesperson.

Jeffery Banek: 00:56:57

But literally, I went from somebody that, we did it 30 grand to our, my

Jeffery Banek: 00:57:01

first agency year we did 800,000.

Jeffery Banek: 00:57:04

And we made I think it was like 12 million for our clients.

Jeffery Banek: 00:57:07

And I'm just sitting there going, huh?

Jeffery Banek: 00:57:11

$800,000. yeah.

Jeffery Banek: 00:57:16

So I just spend a lot of this, right?

Jeffery Banek: 00:57:18

That's what I'm supposed to do right now, is just spend a lot of it.

Jeffery Banek: 00:57:21

And, the, unfortunately, I, I lo I spent a lot of money, and, I lost in

Jeffery Banek: 00:57:27

crypto, I lost half a million in crypto.

Jeffery Banek: 00:57:29

So when, when the NFT and Crypto market hit right before COVID area in that

Jeffery Banek: 00:57:33

COVID time area, oh, I, I went heavy in that and lost like half a million.

Jeffery Banek: 00:57:38

I mean, I'm fine now, but entrepreneurship, you're gonna find

Jeffery Banek: 00:57:41

anyone you talk to that's been in the game for a while, they're gonna have

Jeffery Banek: 00:57:45

a point in their life where they, they went up and they, lost it all.

Jeffery Banek: 00:57:49

It doesn't matter if you're Alex from osi, I've done it.

Jeffery Banek: 00:57:51

It doesn't matter who you talk to.

Jeffery Banek: 00:57:53

If you are playing the game because you go so hard out in the entrepreneur life

Jeffery Banek: 00:57:58

that there's a good chance, please, I hope to God it never happens to you

Jeffery Banek: 00:58:02

because it's the worst thing ever, but you will lose it all to some degree.

Jeffery Banek: 00:58:05

because it sometimes it comes so easy too.

Jeffery Banek: 00:58:08

I mean, that was the thing for me.

Jeffery Banek: 00:58:09

Sure I'd worked my ass off and did all this, but once it happens, it

Jeffery Banek: 00:58:14

feels sort of easy for it to happen.

Jeffery Banek: 00:58:16

You know what I mean?

Jeffery Banek: 00:58:17

and then you did it again and again and again and then so, but yeah,

Vit Muller: 00:58:22

hopefully you learn from, hopefully you learn from

Vit Muller: 00:58:24

each one of those mistakes.

Vit Muller: 00:58:25

Man, like back in 2016, I had it all.

Vit Muller: 00:58:29

I negotiate this exclusivity agreement, this gym, I was

Vit Muller: 00:58:32

like, I wanna have trainers.

Vit Muller: 00:58:33

So like exclusivity agreement, I had personal training,

Vit Muller: 00:58:35

exclusivity, I had trainers.

Vit Muller: 00:58:37

I was a qualified massage therapist.

Vit Muller: 00:58:39

So then I had I'm gonna bundle it out, I'm gonna do massage therapy,

Vit Muller: 00:58:41

and then I'm gonna train people and open up their ranges of motion.

Vit Muller: 00:58:44

everybody's working behind the desk, they can't get their arm

Vit Muller: 00:58:46

properly and d dig in under the subscap, open that up a little bit.

Vit Muller: 00:58:50

Now let's train.

Vit Muller: 00:58:51

I had his whole model, I had trainers and then six months later, this guy goes,

Vit Muller: 00:58:55

this pool is costing us a lot of money.

Vit Muller: 00:58:56

We wanna get to the pool.

Vit Muller: 00:58:57

And it was like a, there was like a 50 meter pool.

Vit Muller: 00:59:00

I think now 20 meter pool, like one of the small ones, but there's still big chunk

Vit Muller: 00:59:04

of floor space and what do we wanna do?

Vit Muller: 00:59:06

I'm like, oh, at, at that point I've already helped set up

Vit Muller: 00:59:08

two gyms, so I'm like, well.

Vit Muller: 00:59:11

CrossFit is a big thing.

Vit Muller: 00:59:13

F 45 is a big thing.

Vit Muller: 00:59:15

Let me help you design something and let me like grab a spot from that little

Vit Muller: 00:59:19

bit so I can do, I can do some private, 'cause I was a PT at then, at, at that

Vit Muller: 00:59:23

point, I no longer run that bootcamp business, but I knew PT is a grind

Vit Muller: 00:59:27

and tell you what, like one of my most hateful days has always been Sundays.

Vit Muller: 00:59:32

So you've got clients, they're paying $110 an hour, and so you can only do that

Vit Muller: 00:59:37

many clients that many hours in a week.

Vit Muller: 00:59:38

And let's face it, it's only that cream sports are in the morning before

Vit Muller: 00:59:42

work, maybe lunchtime if you're lucky.

Vit Muller: 00:59:44

And then after work, that's it.

Vit Muller: 00:59:45

So as a trainer, you're, you're at the team all day.

Vit Muller: 00:59:48

So I always knew I gotta do something more scalable.

Vit Muller: 00:59:50

It's like this guy comes along, I'm like, the CEO comes along and

Vit Muller: 00:59:54

I'm like, yeah, cool, let's do it.

Vit Muller: 00:59:55

Look, I I just really want a spot in that middle bit.

Vit Muller: 00:59:58

And, and then we kept going around.

Vit Muller: 01:00:00

He's yeah, you're gonna pay me this much rent.

Vit Muller: 01:00:01

I'm like, I can't really.

Vit Muller: 01:00:02

That's way too much.

Vit Muller: 01:00:04

And then he's like, why don't you take the take over the place?

Vit Muller: 01:00:07

So we did a management agreement.

Vit Muller: 01:00:08

I took over the whole place.

Vit Muller: 01:00:09

All of their employees became my employees overnight.

Vit Muller: 01:00:12

They paid me chunk of, chunk of money for, for the, for the wages.

Vit Muller: 01:00:16

And then the deal was, I'm gonna make money on the membership.

Vit Muller: 01:00:18

When I, when I grow the membership, man, I had it all.

Vit Muller: 01:00:21

I had like suddenly had employees, I had trainers, I had, up in my

Vit Muller: 01:00:24

head, the ego boosted everything.

Vit Muller: 01:00:26

I felt like I'm making it, but I wasn't really making much money

Vit Muller: 01:00:30

because the deal was a, I didn't nego, I didn't get the numbers right.

Vit Muller: 01:00:34

So I still had to wake up and train my clients just to make my own money.

Vit Muller: 01:00:38

But man, if, if I, if obviously that went belly up and that's a story for another

Vit Muller: 01:00:43

day, but definitely a learning curve.

Vit Muller: 01:00:45

But I mean, just again, like you've got these, you've got these opportunities,

Vit Muller: 01:00:49

you got these ups, you got these highs, and then you got these terrible lows

Vit Muller: 01:00:54

that like, you dab yourself, confidence goes down a drain, you feel like loser.

Vit Muller: 01:00:59

You feel like, oh man, and then you just gotta crawl yourself out of that hole.

Vit Muller: 01:01:04

And go at it again.

Jeffery Banek: 01:01:06

Yeah, dude.

Jeffery Banek: 01:01:07

Yeah.

Jeffery Banek: 01:01:07

It's, it happens.

Jeffery Banek: 01:01:08

Just anybody that knows, like that's just the entrepreneur journey.

Jeffery Banek: 01:01:11

Unfortunately.

Jeffery Banek: 01:01:11

It's, it's, up, it's.

Jeffery Banek: 01:01:13

High highs and low lows.

Jeffery Banek: 01:01:15

Sometimes I wish I could be on it.

Jeffery Banek: 01:01:16

I could tell you it's always high highs, but that's just not the truth of it.

Jeffery Banek: 01:01:19

And I want to be always honest with everyone.

Jeffery Banek: 01:01:21

There's, there's ups and downs with it.

Jeffery Banek: 01:01:23

you can do your best to try and put in stop gaps and things so that

Jeffery Banek: 01:01:26

none of those bad stuff happens.

Jeffery Banek: 01:01:28

But sometimes people change the gyms.

Jeffery Banek: 01:01:30

Sometimes earthquakes happen.

Jeffery Banek: 01:01:33

You never know, so just part of life.

Jeffery Banek: 01:01:35

But the best thing is, is realizing that you always, as long as you're

Jeffery Banek: 01:01:39

alive, you got another chance, man.

Jeffery Banek: 01:01:41

You can always change it.

Jeffery Banek: 01:01:42

You can always change it.

Jeffery Banek: 01:01:43

You can be something else.

Jeffery Banek: 01:01:45

You can change it.

Jeffery Banek: 01:01:45

Nothing.

Jeffery Banek: 01:01:46

Especially in America.

Jeffery Banek: 01:01:47

Like I know you're, you're in Australia, right?

Jeffery Banek: 01:01:49

Like you're in Australia.

Jeffery Banek: 01:01:51

I really believe America's far from perfect in many different ways,

Jeffery Banek: 01:01:55

but it's one of the few countries.

Jeffery Banek: 01:01:57

I'm not really versed in Australia, but I do know that in America, like

Jeffery Banek: 01:02:01

you can be, anybody can come up and do be become something great.

Jeffery Banek: 01:02:05

if you're in Africa and you're a goat farmer, you're gonna

Jeffery Banek: 01:02:07

die a goat farmer probably.

Jeffery Banek: 01:02:09

There's not a lot of opportunity, you know what I mean?

Jeffery Banek: 01:02:11

Like in other countries.

Jeffery Banek: 01:02:12

So I just thank God every day that, I am in America.

Jeffery Banek: 01:02:15

So I do love this country.

Jeffery Banek: 01:02:16

I'm happy for it.

Jeffery Banek: 01:02:17

And it is definitely the land of opportunity, man.

Jeffery Banek: 01:02:20

I think this is one of the few countries where if you're willing to work, man,

Jeffery Banek: 01:02:24

you can come up, you can do something, you can become something great.

Jeffery Banek: 01:02:27

So anyway,

Vit Muller: 01:02:29

lazy and all, and you guys have big populations, so

Vit Muller: 01:02:31

there's big market as well, and

Jeffery Banek: 01:02:33

money in different spots.

Jeffery Banek: 01:02:34

There's, there's so much money out in the world, you just

Jeffery Banek: 01:02:37

gotta be able to go after it.

Jeffery Banek: 01:02:39

And if you can provide value, that's the biggest, that's the

Jeffery Banek: 01:02:42

biggest problem with an, young, the younger, I'm like, oh, I'm old.

Jeffery Banek: 01:02:45

The younger generation and shit.

Jeffery Banek: 01:02:47

But seriously, the problem with a lot of kids now is they're not learning skills.

Jeffery Banek: 01:02:51

They're not learning anything.

Jeffery Banek: 01:02:52

That's a tangible skill where they can help improve the world

Jeffery Banek: 01:02:55

in any way and make an impact.

Jeffery Banek: 01:02:57

You know what I mean?

Jeffery Banek: 01:02:58

and that's one of the things that, I really feel that we need to start doing

Jeffery Banek: 01:03:02

again, is start learning skills so that we can make an impact in the world.

Jeffery Banek: 01:03:05

You have so many people that are going to college and they're learning about

Jeffery Banek: 01:03:08

this study or that sum, and you're like, what job are you gonna get?

Jeffery Banek: 01:03:10

And they're like, I don't know.

Jeffery Banek: 01:03:12

But yeah, I think that there's a lot of opportunity in this world and I think that

Jeffery Banek: 01:03:15

anybody can be able to do it, especially with marketing, with high level.

Jeffery Banek: 01:03:19

I mean, you go out, you get a SaaS going, there's so many opportunities.

Jeffery Banek: 01:03:23

I mean, it's crazy.

Jeffery Banek: 01:03:24

So anyway.

Vit Muller: 01:03:25

Yeah.

Vit Muller: 01:03:26

So let's close the loop of, I think we turn it into a bit of a motivational

Vit Muller: 01:03:31

session, which is always good.

Vit Muller: 01:03:32

You never know where these, where, where this interview is gonna go.

Vit Muller: 01:03:34

Right.

Jeffery Banek: 01:03:35

Yeah, I like to motivate people, man.

Jeffery Banek: 01:03:37

I've

Vit Muller: 01:03:37

me too.

Vit Muller: 01:03:38

Yeah.

Vit Muller: 01:03:38

I like it.

Jeffery Banek: 01:03:38

been ups and downs and I think about, dude, I mean, to be

Jeffery Banek: 01:03:43

honest with you, one time it got so bad that literally, I, I mean I don't

Jeffery Banek: 01:03:46

talk about this often, but dude, I was gonna, I was gonna kill myself, bro.

Jeffery Banek: 01:03:50

Like seriously, when I lost it all and everything, I didn't see it into the

Jeffery Banek: 01:03:54

light and thank god Russell was there.

Jeffery Banek: 01:03:56

I literally messaged Russell Brunson like at 11.

Jeffery Banek: 01:03:59

He was the last ditch dude.

Jeffery Banek: 01:04:00

I was messaging him at 1130 at night and I was like, dude, Russell, I'm lost.

Jeffery Banek: 01:04:04

I don't know what to do.

Jeffery Banek: 01:04:05

And he messaged me and he was like, people still love the funnel Doc.

Jeffery Banek: 01:04:09

Your brand's still good.

Jeffery Banek: 01:04:10

He's literally said, well, and this is way before anything to do with Trump.

Jeffery Banek: 01:04:13

He is we'll make Funnel Doc great again.

Jeffery Banek: 01:04:15

And I thinking back about it, it's what makes a giggle, but I mean

Jeffery Banek: 01:04:18

it, like he, he like saved my life.

Jeffery Banek: 01:04:20

Like it's, it does have a lot.

Jeffery Banek: 01:04:22

So I always try and motivate people.

Jeffery Banek: 01:04:23

I always try and tell people that the truth, that there's ups and downs,

Jeffery Banek: 01:04:27

but this is your opportunity, man.

Jeffery Banek: 01:04:28

And with AI right now, there's so much potential.

Jeffery Banek: 01:04:31

Nobody out there is a massive expert.

Jeffery Banek: 01:04:34

If you go all in right now, you can become someone that leads the charge out there.

Jeffery Banek: 01:04:38

I mean, I'm 51 years old, I'm not even supposed to know

Jeffery Banek: 01:04:40

how to turn on my computer.

Jeffery Banek: 01:04:42

And here I am, an AI expert in building massive AI systems.

Jeffery Banek: 01:04:45

So, realize that you can do anything out there as long as

Jeffery Banek: 01:04:48

you're willing to put in the work.

Jeffery Banek: 01:04:50

The difference is people make fun of people like Alex Hormozi

Jeffery Banek: 01:04:53

because he's so extreme.

Jeffery Banek: 01:04:54

Well, I hate to tell you this.

Jeffery Banek: 01:04:55

If you want extreme results, you gotta do extreme things, man.

Jeffery Banek: 01:04:58

Common results are for common people, So, anyway, sorry.

Jeffery Banek: 01:05:01

I get a little more motivational.

Jeffery Banek: 01:05:02

I start, I like it, man.

Jeffery Banek: 01:05:04

I like, I like, I want to change, man.

Jeffery Banek: 01:05:05

I, I believe that, we have the power that AI and just being able

Jeffery Banek: 01:05:09

to get online like this and be able to touch people that you use, not.

Jeffery Banek: 01:05:13

This is the power of God that God given us to be able to help other people, man.

Jeffery Banek: 01:05:17

You know what I mean?

Jeffery Banek: 01:05:17

And you're an amazing spot that you get to have entrepreneurs on here

Jeffery Banek: 01:05:21

and be able to share their story and impact people, like I imagine ways

Jeffery Banek: 01:05:25

you don't even imagine sometimes.

Jeffery Banek: 01:05:27

So I mean, hey, I, if we can motivate some people, we can get them to be successful,

Jeffery Banek: 01:05:32

we can cause some impact in the world.

Jeffery Banek: 01:05:33

Please.

Jeffery Banek: 01:05:33

Let's do it, man.

Vit Muller: 01:05:35

Yeah, man.

Jeffery Banek: 01:05:35

sorry, I'm getting, I'm a

Vit Muller: 01:05:37

No, it's, no, it's, I, no, I can relate like that.

Vit Muller: 01:05:39

yeah.

Vit Muller: 01:05:40

Yeah.

Vit Muller: 01:05:40

When, when shit hits the fan, when, when you're down in your knees and

Vit Muller: 01:05:44

it's you gotta crawl back up, it's a, that's one thing I didn't, I didn't

Vit Muller: 01:05:48

mention, but yeah, it is a dark spot, so,

Jeffery Banek: 01:05:52

in shit, man, it's hard to see anything but

Jeffery Banek: 01:05:54

more shit around you sometimes.

Jeffery Banek: 01:05:56

And that's what I needed from that phone call from Russell or that text

Jeffery Banek: 01:06:00

message was a phone call as a text.

Jeffery Banek: 01:06:02

You just don't always need somebody to believe in you, just a little

Jeffery Banek: 01:06:04

more than you believe in yourself.

Jeffery Banek: 01:06:06

You know what I mean?

Jeffery Banek: 01:06:07

Because it's, something's hard to believe.

Jeffery Banek: 01:06:09

We have greatness within, but we all do.

Jeffery Banek: 01:06:11

We all have greatness inside us.

Jeffery Banek: 01:06:13

There's nobody, whether you're Martin Luther King or Joe Blow

Jeffery Banek: 01:06:17

down the street or whatever it is, nobody's better than anyone.

Jeffery Banek: 01:06:20

Everyone has greatness in them.

Jeffery Banek: 01:06:21

You know what I mean?

Jeffery Banek: 01:06:22

So I just, I, it's, yeah.

Vit Muller: 01:06:25

So I, I just wanted to say, it's like if, if there's anybody out there

Vit Muller: 01:06:30

right now listening and you're in that sport, just know there are people around

Vit Muller: 01:06:36

you that you can reach out for help.

Vit Muller: 01:06:38

It's a, it's

Jeffery Banek: 01:06:38

dude, you can message me if anybody straight up message me the

Jeffery Banek: 01:06:42

funnel doc Jeffery Banek on Facebook.

Jeffery Banek: 01:06:44

Jeffery Banek on Facebook.

Jeffery Banek: 01:06:46

I'm straight up, man.

Jeffery Banek: 01:06:47

If I could ever talk to someone and you're in a bad spot, man, I

Jeffery Banek: 01:06:50

would love to be there for you.

Jeffery Banek: 01:06:51

So.

Vit Muller: 01:06:52

Yeah.

Vit Muller: 01:06:52

Same.

Vit Muller: 01:06:53

Yeah.

Vit Muller: 01:06:53

And that's been, people been being here for me.

Vit Muller: 01:06:56

Shout out to Johann.

Vit Muller: 01:06:57

Shout out to, Jarryd.

Vit Muller: 01:06:59

Yeah.

Vit Muller: 01:07:00

It's, we all go through shit.

Vit Muller: 01:07:02

It's, it's a part of being human, this entrepreneurial journey.

Vit Muller: 01:07:06

And we're all like, I, I mean a lot of us are ADHD and we love this stuff and we go

Vit Muller: 01:07:12

into it so intensely and we work so crazy.

Vit Muller: 01:07:14

Long hours.

Vit Muller: 01:07:15

Then we.

Vit Muller: 01:07:16

Then also sometimes burn out and then shit hits the fan and it's a

Vit Muller: 01:07:20

trickle down and before you know it, then you start it from scratch again.

Vit Muller: 01:07:24

But yeah, there are always gonna, people reach out

Jeffery Banek: 01:07:27

with that Vit.

Jeffery Banek: 01:07:28

Here's a secret with that.

Jeffery Banek: 01:07:29

Do you know Akbar Sheik?

Jeffery Banek: 01:07:30

He's been on here, hasn't he?

Jeffery Banek: 01:07:31

You know Akbar, right?

Vit Muller: 01:07:32

I, I haven't I haven't had pneumonia yet.

Jeffery Banek: 01:07:35

So he was, one of my original mentors back in the

Jeffery Banek: 01:07:38

day, way back in the day actually.

Jeffery Banek: 01:07:40

and I'll never forget something he told me.

Jeffery Banek: 01:07:42

That is so true and holds true to this day.

Jeffery Banek: 01:07:45

People don't want to hear about wounds.

Jeffery Banek: 01:07:47

They want to hear about scars.

Jeffery Banek: 01:07:49

They want to hear once that wounds, like no one wants to

Jeffery Banek: 01:07:51

hear from you when you're in it.

Jeffery Banek: 01:07:52

nobody wants to hear that pity me type stuff because when you're in

Jeffery Banek: 01:07:55

it, they want to hear now, like when we made it through it and that there

Jeffery Banek: 01:07:59

is that light on the other side.

Jeffery Banek: 01:08:01

So just something for anyone out there, don't share wounds.

Jeffery Banek: 01:08:05

Only share scars because wounds are not ready to be shared with the world.

Jeffery Banek: 01:08:09

It's just little something advice for people.

Jeffery Banek: 01:08:11

Even though we've been a little bit, intimate and sensitive and sharing

Jeffery Banek: 01:08:15

personal stuff right now, these are scars that we've healed from and we're able

Jeffery Banek: 01:08:18

to share it with the world and go on.

Jeffery Banek: 01:08:20

if you're in the middle of it, get help from someone.

Jeffery Banek: 01:08:23

But don't try and go out and be on TikTok and share it to the

Vit Muller: 01:08:26

Oh, I see what you, yeah.

Vit Muller: 01:08:27

I was like trying to

Jeffery Banek: 01:08:28

Yeah, don't be the, yeah, don't, don't think that social

Jeffery Banek: 01:08:31

media is gonna be your buddy out there when you're deep in the shit.

Jeffery Banek: 01:08:34

'cause they'll, they'll be the first ones to burn you down.

Jeffery Banek: 01:08:37

So

Vit Muller: 01:08:37

Reach out.

Vit Muller: 01:08:38

Reach out privately.

Vit Muller: 01:08:39

Yeah.

Vit Muller: 01:08:39

Reach out privately to people who,

Jeffery Banek: 01:08:40

reach out.

Jeffery Banek: 01:08:41

Like again, you can find me on Facebook.

Jeffery Banek: 01:08:43

Go to jeff@funneldoc.com.

Jeffery Banek: 01:08:45

That's my personal email though.

Jeffery Banek: 01:08:47

If you really need help, message me man.

Jeffery Banek: 01:08:49

I'd much rather know that I was there for you and at least tried to help, like

Jeffery Banek: 01:08:53

we'll figure something out, but For sure.

Jeffery Banek: 01:08:55

So anyway,

Vit Muller: 01:08:56

Oh man.

Vit Muller: 01:08:57

Appreciate you.

Vit Muller: 01:08:59

how do we say,

Jeffery Banek: 01:08:59

podcast a little bit.

Jeffery Banek: 01:09:00

I apologize, but you know, who knows what's ever planned,

Jeffery Banek: 01:09:04

but back to funnels, so.

Vit Muller: 01:09:06

back, back to funnels, back to, well, I want, I, I wanna

Vit Muller: 01:09:11

segue somehow to your offer, So tell us about the offer, Jeff.

Vit Muller: 01:09:15

What are we doing for the guys?

Jeffery Banek: 01:09:17

Well, so here's the deal.

Jeffery Banek: 01:09:18

as you know that we've talked about in November 30th when,

Jeffery Banek: 01:09:22

2022 when Chat GPT dropped, I was like, this changing everything.

Jeffery Banek: 01:09:26

So that's all I've done.

Jeffery Banek: 01:09:27

Well now I've actually set up a certification program for people

Jeffery Banek: 01:09:31

to do, want to be certified in AI because there is nothing out there.

Jeffery Banek: 01:09:35

It's Wild West right now.

Jeffery Banek: 01:09:36

I want to be able to set a level of excellence in a golden standard where

Jeffery Banek: 01:09:40

people, if they have the Funnel doc, ai, mad scientist stamp that they

Jeffery Banek: 01:09:44

are known as the best in that ai.

Jeffery Banek: 01:09:46

so we have two different levels.

Jeffery Banek: 01:09:48

We've got a consultant level, which is when you're getting into it,

Jeffery Banek: 01:09:51

you're learning how to do audits.

Jeffery Banek: 01:09:52

You're learning about low level build outs with GPTs and like

Jeffery Banek: 01:09:56

agent, open AI agent kit and APIs.

Jeffery Banek: 01:09:59

You're learning basic stuff.

Jeffery Banek: 01:10:00

Then we have an architect level, which is when you get into the advanced

Jeffery Banek: 01:10:04

builds that are like 15, 20 plus grand you're building out there.

Jeffery Banek: 01:10:08

So there's two different levels.

Jeffery Banek: 01:10:09

It's open, there's full course, there's coaching support, there's everything.

Jeffery Banek: 01:10:13

Plus you take a a test at the end, you get a cool certification to

Jeffery Banek: 01:10:16

show that you're smart as everyone else in the, in the program.

Jeffery Banek: 01:10:19

but that's what we've got a special pro, discount for Vit, for

Jeffery Banek: 01:10:22

everybody else that's interested.

Jeffery Banek: 01:10:24

if you go to that link, and we'll set you guys up.

Vit Muller: 01:10:27

Yeah, so guys, head over to highlevelexperience.com/thefunneldoc.

Vit Muller: 01:10:32

That's the funnel with two n, highlevelexperience.com/thefunneldoc

Vit Muller: 01:10:38

and you can find out more, more info about Jeff's offer, on that page.

Vit Muller: 01:10:43

You also see some of our, my offers.

Vit Muller: 01:10:45

I've got some little lead magnets.

Vit Muller: 01:10:47

They are free.

Vit Muller: 01:10:49

Maybe I should put a dollar.

Vit Muller: 01:10:50

Now.

Vit Muller: 01:10:50

I'll keep them free, so you guys good?

Vit Muller: 01:10:52

And, and, and then the shout out to our sponsors, obviously,

Vit Muller: 01:10:55

who make this podcast possible.

Vit Muller: 01:10:56

So if you scroll further below the fold, you will find out some special

Vit Muller: 01:11:00

offers from our sponsors as well.

Vit Muller: 01:11:02

So check out all this amazing stuff.

Vit Muller: 01:11:04

It's available to you at the highlevelexperience.com/thefunneldoc.

Vit Muller: 01:11:11

Now, Jeff, I'm gonna ask you a couple of rapid fire questions before we wrap

Jeffery Banek: 01:11:14

Yeah, please, please.

Vit Muller: 01:11:16

Alright.

Vit Muller: 01:11:17

So what initially, grabbed your attention about high level?

Jeffery Banek: 01:11:22

really the ability for it to be able to take care of

Jeffery Banek: 01:11:26

so many problems, whether scheduling it was taking care of your contacts,

Jeffery Banek: 01:11:31

being able to do funnels in it, be able to connect everything in one

Jeffery Banek: 01:11:35

spot was really the thing for me.

Jeffery Banek: 01:11:37

I mean, it literally, if you wanna do reputation management, if you wanna do

Jeffery Banek: 01:11:41

ai, if you wanna do funnels, if you wanna do affiliate marketing, if you wanna do

Jeffery Banek: 01:11:45

e-comm, like I'm sort of in all that.

Jeffery Banek: 01:11:47

So it's like a one stop shop for me.

Jeffery Banek: 01:11:49

You know what I mean?

Vit Muller: 01:11:51

Yeah.

Vit Muller: 01:11:51

Data's connected all in one place.

Vit Muller: 01:11:53

Less clicking about no duct taping.

Vit Muller: 01:11:55

Happy days.

Vit Muller: 01:11:56

Yeah, that's all there.

Jeffery Banek: 01:11:57

exactly.

Vit Muller: 01:11:59

What's your favorite go-to weapon these days when you log

Vit Muller: 01:12:03

into high level, like on day to day?

Jeffery Banek: 01:12:06

Well, the first thing I always check every day is I go to the

Jeffery Banek: 01:12:09

little speaker guy at the top and see what new features and stuff they release.

Jeffery Banek: 01:12:13

That's like literally, I'm not even joking.

Jeffery Banek: 01:12:14

That's my daily routine.

Jeffery Banek: 01:12:15

I'm like, log in.

Jeffery Banek: 01:12:17

What new stuff's out?

Jeffery Banek: 01:12:18

Check the labs.

Jeffery Banek: 01:12:18

Okay.

Jeffery Banek: 01:12:19

Make sure everything's turned on.

Jeffery Banek: 01:12:20

but once I do that, really, Their voice.

Jeffery Banek: 01:12:23

AI has become very powerful and is getting better and better,

Jeffery Banek: 01:12:26

especially now that they've added the ability to add MCPS to it.

Jeffery Banek: 01:12:29

And you can do, custom actions out for APIs.

Jeffery Banek: 01:12:32

You can really turn, I mean, one of our clients, we literally have turned

Jeffery Banek: 01:12:35

her voice AI into a full virtual assistant for her that runs her role.

Jeffery Banek: 01:12:40

High level.

Jeffery Banek: 01:12:41

It makes all of our social media content.

Jeffery Banek: 01:12:43

It does everything you need.

Jeffery Banek: 01:12:44

It even does in the morning when you log in and talk to it, it'll send you

Jeffery Banek: 01:12:47

a morning report of all your KPIs.

Jeffery Banek: 01:12:49

It recommend, it makes recommendations of it, knows the system, looks at it.

Jeffery Banek: 01:12:54

There's two different agents.

Jeffery Banek: 01:12:55

It's got an optimization agent and then it's got a there's optimization

Jeffery Banek: 01:12:59

and then there's analytics agent.

Jeffery Banek: 01:13:01

So the analytics brings all the analytics in from everywhere, puts it all down,

Jeffery Banek: 01:13:05

then feeds it to the optimization agent, and then looks at everything it's

Jeffery Banek: 01:13:08

doing and then makes changes on the ai.

Jeffery Banek: 01:13:10

So it's a whole system that runs your entire, whole high level

Jeffery Banek: 01:13:14

business all through voice or chat.

Jeffery Banek: 01:13:16

So

Vit Muller: 01:13:17

I feel like this deserves another episode.

Vit Muller: 01:13:19

I'm interested in that.

Vit Muller: 01:13:20

That

Jeffery Banek: 01:13:21

Oh dude, it's sick.

Jeffery Banek: 01:13:22

Like it does UGC where you can literally, if you drop a picture in and then show

Jeffery Banek: 01:13:26

it with a product, it will spit out a full ad for you and then you can

Jeffery Banek: 01:13:30

be like, oh, upload that to a blog.

Jeffery Banek: 01:13:32

Oh, and also I wanna send an email, make sure you attach it to that, tell

Jeffery Banek: 01:13:36

it, Hey, check this out because I really think this is something cool.

Jeffery Banek: 01:13:40

Oh, and also what is on my calendar for Monday?

Jeffery Banek: 01:13:43

And it just,

Vit Muller: 01:13:44

it talks back to you

Jeffery Banek: 01:13:45

it all.

Vit Muller: 01:13:45

how long

Jeffery Banek: 01:13:46

it's, it's literally, I call it an AI VA. It's like the literal,

Jeffery Banek: 01:13:50

like next level of a virtual assistant.

Jeffery Banek: 01:13:53

Not only does it able to know everything about your high level

Jeffery Banek: 01:13:56

system, but it's able, because of all the open API access that you can do

Jeffery Banek: 01:14:00

everything in your system for you.

Jeffery Banek: 01:14:02

You can literally be like, oh, and then we've got like agents

Jeffery Banek: 01:14:04

hooked up to perplexity and stuff.

Jeffery Banek: 01:14:06

So if you wanted to write a blog, you'd be like, Hey, research a blog

Jeffery Banek: 01:14:09

on X, Y, or Z, and it'll go do it.

Jeffery Banek: 01:14:11

Then it gives you rough draft of it, and then it'll upload it.

Jeffery Banek: 01:14:13

It does everything for you.

Jeffery Banek: 01:14:15

It's

Vit Muller: 01:14:15

Ah, that's brilliant.

Vit Muller: 01:14:16

Yeah, I feel like I'm a little behind on that front.

Vit Muller: 01:14:18

So that's, that's something to nerd out on, that's for sure.

Jeffery Banek: 01:14:22

Yeah, dude, it's super cool, man.

Jeffery Banek: 01:14:24

It's super cool.

Vit Muller: 01:14:25

if you could give one piece of advice to a new high level

Vit Muller: 01:14:28

user to make their life easier when adopting high level, what would that be?

Jeffery Banek: 01:14:33

Eat it like an elephant.

Jeffery Banek: 01:14:34

One chunk at a time.

Jeffery Banek: 01:14:35

You gotta figure out, first of all, don't look at all the cool bells and whistles.

Jeffery Banek: 01:14:40

MVP people, minimum viable product.

Jeffery Banek: 01:14:44

What is the smallest amount of stuff you can use to get the maximum impact done?

Jeffery Banek: 01:14:50

And then bring in one thing at a time as you learn the base.

Jeffery Banek: 01:14:54

Learn the base, learn calendars, learn workflows, learn how it

Jeffery Banek: 01:14:58

engages with it, depending on what your niche is, of course, but.

Jeffery Banek: 01:15:02

Focus on a couple things, like two or three max at the beginning, like some of

Jeffery Banek: 01:15:06

the systems that work together do not.

Jeffery Banek: 01:15:09

I repeat, do not try and learn it all at one time.

Jeffery Banek: 01:15:12

You'll be like this and you'll just come scream.

Jeffery Banek: 01:15:15

You'll be waking up in the middle of the night being like

Jeffery Banek: 01:15:17

high level, what's going on?

Jeffery Banek: 01:15:18

because it's so much.

Jeffery Banek: 01:15:20

So take a system, take a chunk of it, learn a chunk, learn another

Jeffery Banek: 01:15:25

chunk, learn another chunk.

Jeffery Banek: 01:15:27

Do not learn all the chunks at once because you'll become a jack

Jeffery Banek: 01:15:30

of all trades, master or none, and you'll really, it leads to massive,

Jeffery Banek: 01:15:35

massive overwhelm because let's be honest, high level can do it all.

Jeffery Banek: 01:15:39

I mean, if you're in e-comm, it can do massive e-comm, it can

Jeffery Banek: 01:15:42

do shipping, it can do all this.

Jeffery Banek: 01:15:43

If you're in the funnels, it can do all this.

Jeffery Banek: 01:15:44

If you're into ai, it can do all this.

Jeffery Banek: 01:15:47

Pick your lane, figure out what are the most impactful actions and features that

Jeffery Banek: 01:15:52

will work in whatever your business, your niche, or however you're using it will be.

Jeffery Banek: 01:15:56

Master those, then add some more to it.

Vit Muller: 01:16:00

And head over to some, a horse racing and get some blinders.

Vit Muller: 01:16:04

high level.

Vit Muller: 01:16:04

Should probably supply those to you when you sign up, Hey, he's some blinders.

Jeffery Banek: 01:16:08

it's hard.

Jeffery Banek: 01:16:09

It's because they got so much cool stuff and every time you see something, it's

Jeffery Banek: 01:16:12

a shiny object where you're like, I'm gonna add this in, I'm gonna add this in.

Jeffery Banek: 01:16:15

And you do.

Jeffery Banek: 01:16:16

You can add it all, but add it all one piece at a time, because

Jeffery Banek: 01:16:20

if you try, it will get, your systems will get overwhelmed.

Jeffery Banek: 01:16:23

I mean, I've been doing this for, I've been with high level like four,

Jeffery Banek: 01:16:26

four years now and been in the digital marketing game for six, going on 10 total.

Jeffery Banek: 01:16:31

it takes a while.

Jeffery Banek: 01:16:32

I'm very blessed to have a big skill palette, but it's taken me 10 years

Jeffery Banek: 01:16:36

to develop all those skills from AI to funnels, to copy, to marketing, to sales.

Jeffery Banek: 01:16:40

most of you're starting out new minimum viable product.

Jeffery Banek: 01:16:44

It telling you, you're gonna get the farthest by figuring out what is the

Jeffery Banek: 01:16:48

pain now if you're using it for yourself.

Jeffery Banek: 01:16:50

Look at your own business.

Jeffery Banek: 01:16:51

What are the pain points in my business?

Jeffery Banek: 01:16:53

How can I use high level to fix those?

Jeffery Banek: 01:16:55

If you're looking for clients, do the same thing, but you're gonna find a lot of

Jeffery Banek: 01:16:59

those are gonna be the same pain points.

Jeffery Banek: 01:17:01

You know what I mean?

Jeffery Banek: 01:17:01

Especially on the basic beginning level,

Vit Muller: 01:17:03

Yeah, yeah, absolutely.

Vit Muller: 01:17:05

Now, the world is not all sunshine and rainbows.

Vit Muller: 01:17:07

There is all the epic stuff, but there's also, we have experiences.

Vit Muller: 01:17:12

High level is a skateboard mo model and the way they evolve

Vit Muller: 01:17:15

the company, it's based on the upwards, which is a great model.

Vit Muller: 01:17:19

I mean, I don't know how else you could do it.

Vit Muller: 01:17:20

It's such a scale, but it also means it's heavily reliant on our user feedback.

Vit Muller: 01:17:26

And so I know the guys are all like, the developers, very much appreciate feedback.

Vit Muller: 01:17:32

And so to help the developers, to help the community, to help everybody,

Vit Muller: 01:17:36

I've got this segment called The Beef.

Vit Muller: 01:17:38

I just went to, put a, put a bit of a thing on it.

Vit Muller: 01:17:40

So it's called the Beef.

Vit Muller: 01:17:41

It's it's what we discuss constructive feedback on high

Vit Muller: 01:17:44

level to improve the platform and get up votes on the ideas board.

Jeffery Banek: 01:17:47

cool.

Vit Muller: 01:17:48

Are there any challenges or frustrations you face of high level

Vit Muller: 01:17:51

recently that you'd like to talk about?

Vit Muller: 01:17:53

And if you have it as an ideas submitted, even better, we

Vit Muller: 01:17:57

can add a link in the show.

Jeffery Banek: 01:17:59

well, I'm very blessed.

Jeffery Banek: 01:18:01

I'm on all the beta stuff for ai, so I get all, I've, I'm in the slack

Jeffery Banek: 01:18:05

with all the devs and everything, so I get all first level access.

Jeffery Banek: 01:18:08

So there's a lot of stuff I've seen that it needs help and, and

Jeffery Banek: 01:18:12

more less than skateboarding stuff.

Jeffery Banek: 01:18:13

So there's a lot in there.

Jeffery Banek: 01:18:15

yeah, I don't know.

Jeffery Banek: 01:18:16

The newest thing that annoys me a little bit is the funnel builder.

Jeffery Banek: 01:18:19

Honestly, it's too sensitive now and if you go to highlight something

Jeffery Banek: 01:18:23

or go to move it, it moves it and creates a whole new space or area.

Jeffery Banek: 01:18:26

I know this is a whole, this is really for me, but as a funnel builder,

Vit Muller: 01:18:31

they wanted to

Jeffery Banek: 01:18:31

you done that where you went to highlight something and it moved

Jeffery Banek: 01:18:34

it and creates a whole new area and you're just like, dude, I didn't want that moved,

Vit Muller: 01:18:38

yeah.

Vit Muller: 01:18:39

If you're moving, if you're moving an element, it automatically

Vit Muller: 01:18:41

creates a new, new role for you.

Vit Muller: 01:18:43

Which, which in a way feels intuitive, but it's, it's, yeah.

Jeffery Banek: 01:18:47

think it's because I'm spoiled and used to the old way.

Jeffery Banek: 01:18:50

And once I get used to the new way, I'll be like, oh, this is super cool.

Jeffery Banek: 01:18:53

But right now, that's annoyed me.

Jeffery Banek: 01:18:55

'cause there's been several times they go to highlight something and it grabs

Jeffery Banek: 01:18:57

it and moves it and makes a whole thing.

Jeffery Banek: 01:18:59

And I'm just like, that's annoying.

Jeffery Banek: 01:19:00

But I don't know.

Jeffery Banek: 01:19:01

I, their conversation, AI needs to get better.

Jeffery Banek: 01:19:04

Their voice AI's phenomenal.

Jeffery Banek: 01:19:05

Their conversation, AI is okay.

Jeffery Banek: 01:19:07

You know what I mean?

Jeffery Banek: 01:19:08

Realistically, I'd say their conversation AI model needs a

Jeffery Banek: 01:19:11

little bit of help with that.

Jeffery Banek: 01:19:13

but not really.

Jeffery Banek: 01:19:14

I mean, it's, it's, it's, I'd, it's hard.

Jeffery Banek: 01:19:16

There's, there's nothing that stands out massively for me right now,

Vit Muller: 01:19:20

Do you submit anything on the a ideas board?

Jeffery Banek: 01:19:23

not really just because, I don't know.

Jeffery Banek: 01:19:25

I've not had, I don't know why I haven't really thought of ideas to put in

Jeffery Banek: 01:19:29

there, but I do love the Ideas board.

Jeffery Banek: 01:19:31

I think it's one of the smartest things because it shows where the

Jeffery Banek: 01:19:34

want is with the people so that you know what people want and need.

Jeffery Banek: 01:19:38

I think that's amazing.

Jeffery Banek: 01:19:39

but no, I haven't submitted any, I don't think I've ever

Jeffery Banek: 01:19:41

submitted anything in there, but

Vit Muller: 01:19:43

Oh, that's cool.

Jeffery Banek: 01:19:45

stuff and, and, go through it, but

Vit Muller: 01:19:47

Yes, that you do, use it as an upwards.

Vit Muller: 01:19:49

Awesome.

Vit Muller: 01:19:49

Well, look guys, if you're listening, if, if you've got something, if

Vit Muller: 01:19:52

you've got the beef of high level, then I've got an opportunity for you.

Vit Muller: 01:19:56

If you head over to highlevelexperience.com/thebeef,

Vit Muller: 01:19:59

I've got a simple form.

Vit Muller: 01:20:00

Just record a short video so we can actually add it to the episode.

Vit Muller: 01:20:05

Mention your name, mention the feature, mention the frustration, be constructive.

Vit Muller: 01:20:09

Don't be negative, be constructive, and include the link to the ideas book.

Vit Muller: 01:20:13

And we'll feature, we'll, we'll literally, I'll insert it right into this segment,

Vit Muller: 01:20:17

so that everybody else can learn.

Vit Muller: 01:20:18

And if they agree with you, then we can get you more up uploads because

Vit Muller: 01:20:21

one of the things with up votes, you can't really promote it through

Vit Muller: 01:20:24

the high level community group.

Vit Muller: 01:20:25

They will shut it down.

Vit Muller: 01:20:27

So posts are not allowed.

Vit Muller: 01:20:28

So the only way it works is people going to the ideas board, but you

Vit Muller: 01:20:32

know, not, and not everybody goes.

Vit Muller: 01:20:33

So this is why I've got this segment.

Vit Muller: 01:20:34

So if you guys have something like that, head over to

Vit Muller: 01:20:37

highlevelexperience.com/thebeef and we'll feature it on the next episode.

Vit Muller: 01:20:42

Jeff, we're almost there.

Vit Muller: 01:20:43

I've got, couple more things real quick.

Vit Muller: 01:20:45

we've got this another segment three under three, right?

Vit Muller: 01:20:49

So three short stories under one minute each.

Vit Muller: 01:20:51

I just want one story from you.

Vit Muller: 01:20:53

how did the guy from the, the hot the hot pepper sauce camera here, camera here,

Jeffery Banek: 01:20:57

Yeah.

Jeffery Banek: 01:20:57

Oh, I love it, dude.

Jeffery Banek: 01:20:58

I love that show, dude.

Jeffery Banek: 01:20:59

The hot wing show.

Jeffery Banek: 01:21:00

Yeah,

Vit Muller: 01:21:00

Yeah, it's good.

Vit Muller: 01:21:01

It's a good one.

Vit Muller: 01:21:02

So look, it's the idea.

Vit Muller: 01:21:03

It's inspiring.

Vit Muller: 01:21:04

I think we've already done that fairly well, over the last an hour and bit.

Vit Muller: 01:21:08

but inspiring others and showing them what's possible if you're an agency

Vit Muller: 01:21:12

on the listening out, if you're a business owner listening out, I wanna

Vit Muller: 01:21:17

inspire, I wanna motivate you about how high level can help your business.

Vit Muller: 01:21:22

Not just help your business, but what it can do for your lifestyle.

Vit Muller: 01:21:24

And this is what these three under three stories are about.

Vit Muller: 01:21:28

So Jeff, do you have a story of a client you helped and what was the

Vit Muller: 01:21:31

impact as a result of that help?

Jeffery Banek: 01:21:34

I mean, yeah, I mean, I've had multiple clients that I've

Jeffery Banek: 01:21:37

helped to hit millions of dollars that have done great things with that money.

Jeffery Banek: 01:21:40

I mean, it's, I believe that we're given these positions to

Jeffery Banek: 01:21:44

not make money, but to make money so that we can do things with it.

Jeffery Banek: 01:21:47

So yeah, we've had multiple people that we've helped out.

Jeffery Banek: 01:21:50

Matter of fact, one of the things that I'm in the process doing myself.

Jeffery Banek: 01:21:53

Is, I want to start planning a new, well in a third world country every month.

Jeffery Banek: 01:21:57

Actually, I've already checked it out.

Jeffery Banek: 01:21:58

It's gonna be about six to 10 grand to do each well.

Jeffery Banek: 01:22:01

But I would love to be able to just go out there because people don't

Jeffery Banek: 01:22:04

realize, like we've got it in the States and in America so much better.

Jeffery Banek: 01:22:08

There's other countries they literally spend all day just going to get

Jeffery Banek: 01:22:11

water from a well so that they can, they can have a normal life.

Jeffery Banek: 01:22:15

And if I could be like, help them out and make, take that burden off of them,

Jeffery Banek: 01:22:19

I'm definitely willing to do that.

Jeffery Banek: 01:22:21

So that's something I'm in personally looking into doing is starting,

Jeffery Banek: 01:22:24

in 2026, starting in January.

Jeffery Banek: 01:22:26

doing a well a month.

Jeffery Banek: 01:22:27

Actually, I'd like to do one every month.

Jeffery Banek: 01:22:29

So

Vit Muller: 01:22:30

Would you also travel there just to like

Jeffery Banek: 01:22:33

I, I would like to, that'd be another thing.

Jeffery Banek: 01:22:35

I'd love to travel.

Jeffery Banek: 01:22:36

Maybe the first or couple of 'em be there when they're made and stuff.

Jeffery Banek: 01:22:39

I, I try and not, it's hard because I get such a good vibe off of doing stuff like

Jeffery Banek: 01:22:44

that, but I try and not make it, About me.

Jeffery Banek: 01:22:47

You know what I mean?

Jeffery Banek: 01:22:48

you know what I'm saying?

Jeffery Banek: 01:22:49

it's hard though because it's like you're doing it and stuff and it's your

Jeffery Banek: 01:22:52

money and you're raising awareness.

Jeffery Banek: 01:22:54

And I think it's great because I, I want to wait, raise awareness

Jeffery Banek: 01:22:58

and, and people to see that there's other countries that need help.

Jeffery Banek: 01:23:02

but it's hard sometimes because you always wanna remain humble about that.

Jeffery Banek: 01:23:05

You know what I mean?

Jeffery Banek: 01:23:05

That it's about helping them more.

Jeffery Banek: 01:23:07

It's about you.

Jeffery Banek: 01:23:08

But I would definitely go, man, I would a hundred percent love to not only

Jeffery Banek: 01:23:12

go to Africa, but be able to see the village or the place that I'm impacting

Jeffery Banek: 01:23:16

and knowing the meeting the people that I'm actually changing their lives.

Jeffery Banek: 01:23:19

I think that would be the coolest thing ever, man.

Jeffery Banek: 01:23:21

The coolest thing ever.

Vit Muller: 01:23:23

Yeah, absolutely.

Vit Muller: 01:23:25

no, that's, I like that.

Vit Muller: 01:23:26

now for you guys listening, if you have a cool story, again, I wanna

Vit Muller: 01:23:30

give you an opportunity to shout it out and help inspire others.

Vit Muller: 01:23:33

So if you've got an agency, just your name, your agency name,

Vit Muller: 01:23:36

who you help, and what's the impact, nice and short and minute.

Vit Muller: 01:23:40

Head over to highlevelexperience.com/yourstory.

Vit Muller: 01:23:43

You get to submit one, you get a plaque, I'll enter and I'll

Vit Muller: 01:23:46

enter it in the next episode.

Vit Muller: 01:23:47

That'll feature you.

Vit Muller: 01:23:48

So would much appreciate if you guys could do that.

Vit Muller: 01:23:50

If you got a story.

Jeffery Banek: 01:23:51

one though.

Jeffery Banek: 01:23:52

I did have one guy named Bud Heaton that I'll never forget that reached

Jeffery Banek: 01:23:55

out to me and he said that he'd been following me for six years, seven years,

Jeffery Banek: 01:24:00

and that he'd been applying everything that I taught free throughout the

Jeffery Banek: 01:24:04

year, as videos and stuff, and that he had made his company $32 million.

Vit Muller: 01:24:09

Oh.

Jeffery Banek: 01:24:10

32, like literally came up to me at ClickFunnels one year.

Jeffery Banek: 01:24:14

It was now, it's been like four years ago.

Jeffery Banek: 01:24:15

And he is dude, I've never bought any of your courses.

Jeffery Banek: 01:24:18

I've never bought anything.

Jeffery Banek: 01:24:19

All I've done is followed all your videos and done what you taught.

Jeffery Banek: 01:24:22

And I wanted to let you know that I've made my company over $32 million

Jeffery Banek: 01:24:26

because of everything you taught.

Jeffery Banek: 01:24:27

And I was just like, wow.

Jeffery Banek: 01:24:30

So yeah, Bud Heaton, I, he knows who it is, but yeah, that was an amazing story

Jeffery Banek: 01:24:34

to hear somebody that had never even bought anything from me but had been

Jeffery Banek: 01:24:37

able to, leverage the things I taught through YouTube and stuff, and been able

Jeffery Banek: 01:24:40

to make $32 million for his company.

Vit Muller: 01:24:43

That's, that's epic.

Vit Muller: 01:24:44

Yeah.

Vit Muller: 01:24:44

Shout out to  Bud Heaton.

Vit Muller: 01:24:46

And it's, I mean, it's not about the money, it's what the money represents

Vit Muller: 01:24:49

for the people that are in that company.

Vit Muller: 01:24:51

Wages, they are probably employed a lot more people and all that good stuff.

Vit Muller: 01:24:55

So yeah.

Vit Muller: 01:24:56

That's epic.

Vit Muller: 01:24:58

Awesome.

Vit Muller: 01:24:58

alright, well let's wrap it up, Jeff.

Vit Muller: 01:25:00

I appreciate you being on.

Vit Muller: 01:25:01

If you've wanted to share anything, a last piece of advice, now would be a good time.

Jeffery Banek: 01:25:07

Yeah, just, you're gonna fail while you're out there.

Jeffery Banek: 01:25:10

Don't worry about it.

Jeffery Banek: 01:25:11

Everybody does it.

Jeffery Banek: 01:25:12

Keep pushing forward.

Jeffery Banek: 01:25:13

That's the thing, man.

Jeffery Banek: 01:25:14

It's a difference between the people that fail and don't get up, versus the

Jeffery Banek: 01:25:17

people that turn it into a lesson they learn from and to move forward, because

Jeffery Banek: 01:25:21

that's when real success happens.

Jeffery Banek: 01:25:23

There you go.

Vit Muller: 01:25:24

I love it.

Vit Muller: 01:25:25

Thank you so much.

Vit Muller: 01:25:26

Great having you on mate.

Vit Muller: 01:25:28

guys, thank you so much for listening to today's episode.

Vit Muller: 01:25:31

if you got so far, really appreciate you.

Vit Muller: 01:25:33

I know this is a long one, but you know, this is where we get into the good stuff.

Vit Muller: 01:25:36

so that's how it goes.

Vit Muller: 01:25:38

So thank you so much for listening to today's episode on HighLevel Experience.

Vit Muller: 01:25:41

If you've enjoyed today's episode, then please share it with your fellow agency

Vit Muller: 01:25:44

mates and the other high levelers that you think would benefit from listening.

Vit Muller: 01:25:48

for show notes, links and extra tips to help you grow your agency

Vit Muller: 01:25:50

or your sales at high level, head over to highlevelexperience.com.

Vit Muller: 01:25:54

Thank you and have a great rest of your day, everybody.