Vit Muller: 00:00:00

This technology's getting better.

Vit Muller: 00:00:01

Still a lot of businesses are not implementing it.

Vit Muller: 00:00:03

The ones that do are getting crazy advantage.

Louis Swart: 00:00:06

You don't have to spend all your time learning how to do the AI.

Louis Swart: 00:00:09

Get somebody that already knows how to do it, tell them what you want them to

Louis Swart: 00:00:12

do, get them to do it, and get it sorted.

Vit Muller: 00:00:15

Feel, feel like you've had a successful week.

Vit Muller: 00:00:17

You just sometimes you have to, you just have to look at, look back to realize that

Louis Swart: 00:00:21

I actually have a meeting with my team every Friday.

Louis Swart: 00:00:25

"What went well this week?

Louis Swart: 00:00:27

What could we have done better?

Vit Muller: 00:00:29

here's the pitch.

Vit Muller: 00:00:30

I'm looking for more guests and if you have something that's valuable, advice,

Vit Muller: 00:00:37

a strategy that you want to share,

Louis Swart: 00:00:38

I love it.

Louis Swart: 00:00:39

I love it.

Louis Swart: 00:00:40

Yeah, look, people do that.

Louis Swart: 00:00:41

they, coming on your podcast, your HighLevel podcast, and then trying to

Louis Swart: 00:00:45

sell their HighLevel is a bit weird,

Louis Swart: 00:00:46

Give some value, and if people like you, they will come and buy from you

Vit Muller: 00:00:50

You have this unique strategy how you help people

Vit Muller: 00:00:52

with creating content, isn't it?

Louis Swart: 00:00:53

I help you create 20 stories like that, that explain the concepts

Louis Swart: 00:00:56

in your business, but with a metaphor that people actually really understand.

Vit Muller: 00:01:04

Hello, everybody.

Vit Muller: 00:01:04

Welcome to another episode on the High Level Experience Podcast.

Vit Muller: 00:01:08

Our guest today is somebody who has spent more than three decades

Vit Muller: 00:01:11

building businesses, leading teams, and learning the hard lessons behind

Vit Muller: 00:01:15

what actually makes a company scalable.

Vit Muller: 00:01:17

He's worked with, industries across finance, rail, coaching,

Vit Muller: 00:01:20

systems, outsourcing, and now the HighLevel world, helping coaches and

Vit Muller: 00:01:25

service-based businesses escape the burnout cycle by combining strategy,

Vit Muller: 00:01:30

people, process, technology, and AI-trained human virtual assistants.

Vit Muller: 00:01:35

Today, we're going to dig into a question every agency owner, SaaSprenuer,

Vit Muller: 00:01:39

and HighLevel user eventually has to face: Are you building a real

Vit Muller: 00:01:43

business that can operate without you, or have you accidentally built

Vit Muller: 00:01:48

yourself a more complicated job?

Vit Muller: 00:01:51

Please welcome to the show, Louis Swart

Louis Swart: 00:01:59

Thank you so much, Vit.

Louis Swart: 00:02:00

super appreciate you.

Louis Swart: 00:02:01

Really happy to be here, man.

Louis Swart: 00:02:03

Really happy

Vit Muller: 00:02:04

Great to have you on the show, Louis.

Vit Muller: 00:02:06

mate, what's been… Take us back to that, initial beginnings when you

Vit Muller: 00:02:10

decided to, get into the marketing space.

Vit Muller: 00:02:12

What led to that?

Louis Swart: 00:02:14

Look, I think, I, I've always been an entrepreneur, so

Louis Swart: 00:02:16

I've always had my own business.

Louis Swart: 00:02:18

I remember sitting in the bank.

Louis Swart: 00:02:19

I just sold a business for 5 million, and I'm sitting in the bank.

Louis Swart: 00:02:23

I'm 30 years old, and, I had this dream board.

Louis Swart: 00:02:26

Sold a business, sitting in the bank, they're counting out the money,

Louis Swart: 00:02:29

and, it was such a cool feeling.

Louis Swart: 00:02:31

they got one of those machines, gr, and then they put the money

Louis Swart: 00:02:34

and they put elastic band on it, put it into our briefcase.

Louis Swart: 00:02:37

Man, it's a amazing feeling.

Louis Swart: 00:02:39

And, I thought back to when I, five years earlier, had a plumbing business.

Louis Swart: 00:02:42

In my plumbing business, I went to sell it, and I had 10 plumbers.

Louis Swart: 00:02:46

I was like, "Pfft, this is gonna be a … I'm gonna get a killing for this."

Louis Swart: 00:02:49

And the broker said to me, "Who does the accounts?" And I was like, "I do them."

Louis Swart: 00:02:52

"Who does quality control?" "I do it.

Louis Swart: 00:02:53

I do it.

Louis Swart: 00:02:54

I do it." Everything was me, me, me, me, me, me.

Louis Swart: 00:02:56

Because, if you want something done right, you need to do it

Louis Swart: 00:02:59

yourself, So we've all heard that.

Louis Swart: 00:03:01

We all believe that, and "Who does the accounts?" "Me.

Louis Swart: 00:03:04

It's done right 'cause I did it myself." "Who did the quality control?" "Me.

Louis Swart: 00:03:08

I did it myself.

Louis Swart: 00:03:09

It's done right." And he said, "Look, your business is worth nothing." And

Louis Swart: 00:03:12

I still remember that sinking feeling.

Louis Swart: 00:03:15

Here's this business that I've built, and I'm like, "This is worth nothing.

Louis Swart: 00:03:20

I've literally just built myself a job, and I've built… I

Louis Swart: 00:03:23

haven't even built a good job.

Louis Swart: 00:03:24

I've built a job where I'm working 18 hours a day, and I don't earn, as m- you

Louis Swart: 00:03:28

know, I'm not earning, massive amounts of money for the 18 hours that I'm doing."

Louis Swart: 00:03:32

And it was a big wake-up call to me.

Louis Swart: 00:03:35

Any case, fast-forward five years, man, I've learnt how to delegate.

Louis Swart: 00:03:38

I delegate everything, hey.

Louis Swart: 00:03:40

And, went to sell the business, and the guy's "Who does the accounts?

Louis Swart: 00:03:43

Who does quality control?

Louis Swart: 00:03:44

Who hires the people?

Louis Swart: 00:03:45

Who does this?

Louis Swart: 00:03:45

Who does that?" And the fingers all pointed somewhere other than me.

Louis Swart: 00:03:49

And so we were able to sell that business in two weeks for 5 million, which was

Louis Swart: 00:03:55

a massive learning curve for me.

Louis Swart: 00:03:57

most of us go into business for one of three reasons.

Louis Swart: 00:04:01

We want to have more time to spend with our family and doing the things we

Louis Swart: 00:04:05

love, or we wanna grow the business and sell it, or we wanna leave a legacy.

Louis Swart: 00:04:11

We wanna leave something for our kids.

Louis Swart: 00:04:13

And all three of those things have got one thing in common, you're

Louis Swart: 00:04:16

not in the business So how do you get yourself out of your business?

Louis Swart: 00:04:20

How do you get yourself out of the day-to-day of your business?

Louis Swart: 00:04:23

how do you put in better systems?

Louis Swart: 00:04:25

How do you put in better processes?

Louis Swart: 00:04:27

what, how do you delegate better to people to be able to do those tasks for you?

Louis Swart: 00:04:33

And literally, that's why, we love GoHighLevel.

Louis Swart: 00:04:36

We love GoHighLevel 'cause, we can use it for, we can use it to automate

Louis Swart: 00:04:40

funnels and create stuff so that now we don't have to, we don't have

Louis Swart: 00:04:44

to worry if we get a new customer.

Louis Swart: 00:04:46

We send them this email, we send them that.

Louis Swart: 00:04:48

or if somebody doesn't sign up, are they in a nurture sequence?

Louis Swart: 00:04:52

We know that they're gonna be in a nurture sequence 'cause they've signed up and

Louis Swart: 00:04:55

got a lead magnet from us, for example.

Louis Swart: 00:04:58

And yeah, so that's literally what I do.

Louis Swart: 00:05:01

And as time went along, I actually came to Australia.

Louis Swart: 00:05:04

I'm, I made some big mistakes, lost lots of money, made some cool, epic wins.

Louis Swart: 00:05:09

the last business we grew to turning over 35 million, 450 staff, purely

Louis Swart: 00:05:14

because I learnt how to delegate.

Louis Swart: 00:05:17

I was amazing at delegating.

Louis Swart: 00:05:19

Okay.

Louis Swart: 00:05:19

and along the way, I kind of got to this point where I felt like I didn't,

Louis Swart: 00:05:24

I wasn't actually… I felt like I, I wasn't happy, And I should be happy.

Louis Swart: 00:05:30

I had the big business, I had the teams, I had everything, but I wasn't happy.

Louis Swart: 00:05:35

And so then I went on this journey of self-discovery to try and

Louis Swart: 00:05:39

find out what's wrong with me.

Louis Swart: 00:05:41

What's wrong with me?

Louis Swart: 00:05:41

I should be happy.

Louis Swart: 00:05:42

And my money had gone like this, and lots of money, no money, lots of money,

Louis Swart: 00:05:45

no money, lots of money, no money.

Louis Swart: 00:05:47

And I was like, "How do I fix this? How do I fix this?" And I

Louis Swart: 00:05:50

became an NLP master practitioner.

Louis Swart: 00:05:52

I became a hypnotherapist, timeline therapist.

Louis Swart: 00:05:55

I did all these therapies and different things to actually

Louis Swart: 00:05:57

try and fix the problem.

Louis Swart: 00:05:59

And, along the way, I discovered all these incredible business owners, such

Louis Swart: 00:06:05

amazing business owners who are out there just trying to make a living or,

Louis Swart: 00:06:09

they're out there and they're coaches and they're trying to help other people.

Louis Swart: 00:06:11

They're not making any money.

Louis Swart: 00:06:13

And I was like, "Man, how do I help these people? How do I help the

Louis Swart: 00:06:16

smaller people to actually make money?" Because I know as corporates or big

Louis Swart: 00:06:21

companies, it was easy to make money.

Louis Swart: 00:06:23

How do I help these smaller guys to do it?

Louis Swart: 00:06:26

And so the first thing I did was, I started coaching them.

Louis Swart: 00:06:29

I started helping them with getting virtual assistants.

Louis Swart: 00:06:33

and now recently I've been helping them with AI to be able

Louis Swart: 00:06:35

to put AI into their business.

Louis Swart: 00:06:38

So that was really the start of this journey.

Louis Swart: 00:06:41

That's how I got to this point where, I'm actually really trying to support all

Louis Swart: 00:06:46

local businesses and all small businesses.

Vit Muller: 00:06:49

Brilliant.

Vit Muller: 00:06:50

That's, that's… You made some important points there I want to come back to.

Vit Muller: 00:06:53

the one that, that stuck in my mind, we talked about the valuation of a business,

Vit Muller: 00:06:58

and I think it's a good one to highlight because a lot of us, who are trying to

Vit Muller: 00:07:04

sell HighLevel, who are trying to offer our marketing services, we are thinking

Vit Muller: 00:07:08

about now, how do we help business now?

Vit Muller: 00:07:10

And we pitch it, or they come to us and they're asking, "Hey, can you help

Vit Muller: 00:07:13

me generate leads?" So they're kind of thinking about now as well, right?

Vit Muller: 00:07:18

You don't often hear a business owner, "Hey, can you automate my business? Can

Vit Muller: 00:07:22

you streamline my business so that I can exit or that I can, have more free time?"

Vit Muller: 00:07:28

And ultimately, that's what it's all about.

Vit Muller: 00:07:30

you should not have started a business to, to get yourself a job.

Vit Muller: 00:07:33

Initially, we all have to do that.

Vit Muller: 00:07:34

But, I think that's an important distinction that we should

Vit Muller: 00:07:37

think about when we're educating our customers because it adds

Vit Muller: 00:07:41

additional value to the proposition.

Vit Muller: 00:07:44

It's "Hey, look, I can… we're really good at, automating businesses.

Vit Muller: 00:07:48

we can help you implement AI.

Vit Muller: 00:07:50

We know the benefits of all those things.

Vit Muller: 00:07:53

But by the way, as a result of, you might end up having more free time.

Vit Muller: 00:07:58

would that be okay?

Vit Muller: 00:08:00

Hey, by the way, as a re- as a result of, you, will not only potentially make

Vit Muller: 00:08:05

more money now, more profit, and have more free time, but it just happens

Vit Muller: 00:08:09

that, by streamlining your business will make your business more sellable in the

Vit Muller: 00:08:14

future should you decide to do that.

Vit Muller: 00:08:15

Mr. Customer, would that be okay to sign up for this plan just to get started?"

Vit Muller: 00:08:19

So now you've pitched it to something that's more than just, "Oh, these guys,

Vit Muller: 00:08:25

I'm gonna pay for this software and it's gonna help me nurture my leads." No,

Vit Muller: 00:08:28

this is me investing in the software as a vehicle to achieve More than I actually

Vit Muller: 00:08:35

thought before I got on this call.

Vit Muller: 00:08:36

This is brilliant.

Vit Muller: 00:08:38

And I think it's just a good message.

Vit Muller: 00:08:39

Even like just me thinking about it, just, it's just a good reminder even for myself.

Vit Muller: 00:08:43

I don't often say this enough.

Vit Muller: 00:08:45

I'm not, I'm not preaching to something that I'm doing every time.

Vit Muller: 00:08:48

Sometimes we have ideas and thoughts on this podcast, and it's just a reminder

Vit Muller: 00:08:52

of, oh, this is actually brilliant, and I need to think about that more

Vit Muller: 00:08:56

as well when I'm talking to customers.

Vit Muller: 00:08:58

And the same thing for you guys who are listening.

Vit Muller: 00:09:00

I want you to think about that too.

Vit Muller: 00:09:02

if you're running your agency, you're thinking about, I'm not closing enough,

Vit Muller: 00:09:05

or how do I differentiate myself, and all those different thoughts.

Vit Muller: 00:09:10

Think about this.

Vit Muller: 00:09:12

slide it into your pitch when you're talking to a potential customer next time.

Vit Muller: 00:09:16

Make them aware that this is more than that.

Vit Muller: 00:09:19

make them aware that this technology, AI, is not going anywhere.

Vit Muller: 00:09:22

AI automation, it's progressing further and further.

Vit Muller: 00:09:26

it used to be AI, you use it to give it, to give you an output.

Vit Muller: 00:09:29

You give it input, it gives you an output.

Vit Muller: 00:09:31

Then you got to a point where you've got AI that, that can be agentic

Vit Muller: 00:09:36

and do stuff in a system for you based on what you ask it to do.

Vit Muller: 00:09:40

But now we're actually getting to a point where AI is actually… You can

Vit Muller: 00:09:44

create these cron jobs, so basically these scheduled jobs that they just

Vit Muller: 00:09:48

happen every week, and AI can do them week by week and even learn on

Vit Muller: 00:09:53

its own, iterations and get better.

Vit Muller: 00:09:56

So why am I saying this?

Vit Muller: 00:09:57

Is because, right, it's not going anywhere.

Vit Muller: 00:09:59

This technology's getting better.

Vit Muller: 00:10:01

Still a lot of businesses are not implementing it.

Vit Muller: 00:10:04

The ones that do are getting crazy advantage.

Vit Muller: 00:10:07

They're getting cutting-edge advantage, scalability, profitability.

Vit Muller: 00:10:11

it's… there's a lot, there's a lot of different subset topics that

Vit Muller: 00:10:16

we can get into, Louis, I think.

Vit Muller: 00:10:18

a good one might be even like the AI in, in the sense of VAs.

Vit Muller: 00:10:22

That's an interesting one, 'cause I'm s- I'm seeing a shift.

Vit Muller: 00:10:25

I'm starting to notice a shift.

Vit Muller: 00:10:27

Philippines, VAs in Philippines starting to look at how they're gonna launch

Vit Muller: 00:10:31

their own agencies because they're realizing that a lot of businesses

Vit Muller: 00:10:35

are now think… I had a, put simply, had a meeting with my client.

Vit Muller: 00:10:39

My client has, a legal business.

Vit Muller: 00:10:42

He had VAs to help process some paperwork, some, assessing

Vit Muller: 00:10:45

some data, things like that.

Vit Muller: 00:10:47

And now he's letting them go because he's tried an AI tool that does

Vit Muller: 00:10:51

it in seven and a half minutes.

Vit Muller: 00:10:54

That was something that a staff member would, would take them

Vit Muller: 00:10:56

two to three weeks to go through

Louis Swart: 00:10:58

Yeah.

Louis Swart: 00:11:00

Yeah

Vit Muller: 00:11:00

So

Louis Swart: 00:11:01

So look, for me, I had, I've got 50 staff in the Philippines and staff

Louis Swart: 00:11:05

in Nepal and Egypt and South Africa.

Louis Swart: 00:11:08

And, when AI first came out, to be truthful, I panicked.

Louis Swart: 00:11:11

And I'm like, "Man, I need to get rid of the VAs and I need to get into

Louis Swart: 00:11:16

the AI as quickly as I can." And so I started just throwing myself into AI.

Louis Swart: 00:11:21

I started training people A- on AI.

Louis Swart: 00:11:23

I started spending all my time learning AI.

Louis Swart: 00:11:25

I got my team just like studying AI And then I found that, you know what?

Louis Swart: 00:11:30

AI is awesome, but it's got heaps of limitations.

Louis Swart: 00:11:34

I'm sure that as things go along, there'll be less and less

Louis Swart: 00:11:37

limitations, but there's limitations like… I'll give you an example.

Louis Swart: 00:11:41

I've got a virtual assistant, and what she does is when I have a meeting on my

Louis Swart: 00:11:44

calendar, she gets into my-- she goes in, she would search them up on the internet,

Louis Swart: 00:11:49

get their details, fill out a meeting form, and then give me a meeting form.

Louis Swart: 00:11:53

So when I'm in a meeting with them, I've got an idea of who I'm talking

Louis Swart: 00:11:56

to and what they do and how we can work together And then I was like,

Louis Swart: 00:12:01

"Oh, I'll just use AI to do this."

Louis Swart: 00:12:03

So I went to N8N, and I've

Louis Swart: 00:12:04

got, I got one of my programmers to actually build me an agent in N8N.

Louis Swart: 00:12:09

So what the agent did was, a person would book on a calendar, the agent would

Louis Swart: 00:12:13

look at the calendar, would separate it.

Louis Swart: 00:12:15

One of the agents would go and look on the internet, the other agent

Louis Swart: 00:12:17

would go and actually look through my computer, and then they'd come back,

Louis Swart: 00:12:21

and then they'd discuss it, and then they would give me a meeting report.

Louis Swart: 00:12:24

And that was okay.

Louis Swart: 00:12:26

But that took us about, that took us about th- two months to

Louis Swart: 00:12:29

actually put in to get in place,

Louis Swart: 00:12:31

and the getting it to integrate with the Google and my Google

Louis Swart: 00:12:35

tr- calendars and w- not me.

Louis Swart: 00:12:38

And then a couple of months, about a month ago, I installed

Louis Swart: 00:12:41

Hermes on one of my computers.

Louis Swart: 00:12:43

So in the back, I don't know if you can see there, over there where my, where

Louis Swart: 00:12:46

I'm pointing, that's actually a, that's actually a laptop.

Louis Swart: 00:12:49

So it's actually a laptop there.

Louis Swart: 00:12:50

I've got the screen just on dull because it runs twenty-four seven,

Louis Swart: 00:12:55

and I've got Hermes loaded on there.

Louis Swart: 00:12:56

So Hermes is just working all day in the background, okay?

Louis Swart: 00:13:00

And what Hermes does is I was like, "Wonder if I could do this myself?"

Louis Swart: 00:13:04

So I got into my Hermes, and I just talked to it through WhatsApp.

Louis Swart: 00:13:08

So I just use WhatsApp Hermes.

Louis Swart: 00:13:10

I've got WhatsApp on a phone that's connected to Hermes, and I go on my

Louis Swart: 00:13:14

phone and I just say, "Hey, I want you to create meeting notes for me

Louis Swart: 00:13:18

for every meeting that I'm going into.

Louis Swart: 00:13:21

I want you to go at six o'clock in the morning, look what meetings I've got

Louis Swart: 00:13:23

for the day, create notes for them, and create notes for the next day.

Louis Swart: 00:13:28

And I want you to do that every morning at six o'clock.

Louis Swart: 00:13:30

And then if I'm in a meeting or I'm going into a meeting, I'm gonna call you.

Louis Swart: 00:13:34

I'm gonna, I'll just text you, and then I want you to give me the meeting

Louis Swart: 00:13:37

notes." So now I can just put meeting notes and it'll come up and tell

Louis Swart: 00:13:39

me all the meeting notes about you.

Louis Swart: 00:13:42

But what it also does is it goes into, y- when I'm talking to people,

Louis Swart: 00:13:47

I'm recording stuff on Fathom.

Louis Swart: 00:13:49

So I'm recording stuff on Fathom.

Louis Swart: 00:13:51

It goes in and finds the Fathom recording, renames the Fathom recording,

Louis Swart: 00:13:55

saves the Fathom recording to your file, creates a file for you if there

Louis Swart: 00:14:00

isn't a file, renames the Fathom recording, puts the Fathom recording

Louis Swart: 00:14:03

into the file, attaches the meeting notes to the file, and attaches

Louis Swart: 00:14:08

the meeting notes to the calendar.

Louis Swart: 00:14:09

And all that was just done with me talking to it for literally maybe 10

Louis Swart: 00:14:14

minutes, and I set that whole agent up on Hermes, which runs locally on a machine

Louis Swart: 00:14:18

Now, this is how fast technology's gone.

Louis Swart: 00:14:22

Four months ago, my guys were building an agent.

Louis Swart: 00:14:25

It took forever to try and get the APIs and everything done, and

Louis Swart: 00:14:28

now, bang, it's done and quickly.

Louis Swart: 00:14:30

Super easy, And for me, I was like, "Man, this is amazing. I don't need

Louis Swart: 00:14:34

a VA." This is it's almost, it's like free and like I'm gonna be good.

Louis Swart: 00:14:39

And then I got the bill.

Louis Swart: 00:14:40

And then I got the bill because the problem is logging into Google through

Louis Swart: 00:14:45

an API, and I'm paying for the API.

Louis Swart: 00:14:48

Every time there's an API request, bang, I get paid.

Louis Swart: 00:14:52

I get cha- you know, thing.

Louis Swart: 00:14:54

So it ran up to $100 and then timed out.

Louis Swart: 00:14:57

And then I started thinking, "Hang on a second. This AI is amazing,

Louis Swart: 00:15:03

but at the moment it's as cheap as it's ever gonna be." Right?

Louis Swart: 00:15:07

It's not gonna be this cheap again.

Louis Swart: 00:15:09

And so we all go, "I'll just use AI.

Louis Swart: 00:15:11

I'll use AI." And AI is cool, but companies are actually relying so much

Louis Swart: 00:15:15

on AI now, if AI doubles the price or if AI goes out of business, where are you

Louis Swart: 00:15:21

gonna go and try and find those people that you laid off because you replaced

Louis Swart: 00:15:25

them with an AI if that AI's in, goes out of business or doubles in price?

Louis Swart: 00:15:30

So I think the value, the best value is a combination of a human and AI.

Louis Swart: 00:15:36

and I always talk about it like this.

Louis Swart: 00:15:37

if you were hiring people, let's say you had a factory and you said to me,

Louis Swart: 00:15:41

"Hey, Louis, I want, I wanna hire some staff to, to, carry stuff on the, in

Louis Swart: 00:15:46

the factory for me." And I said to you, "Oh, I can give you a staff member

Louis Swart: 00:15:50

A. He's a really muscly, big guy.

Louis Swart: 00:15:52

Or I can give you staff member B. He's a bit skinnier.

Louis Swart: 00:15:55

He's a bit skinnier, but he comes with a Iron Man suit." And so he can pick up

Louis Swart: 00:16:00

a whole crate of box, he can pick up a whole crate, a whole pallet of boxes.

Louis Swart: 00:16:03

You don't need a forklift.

Louis Swart: 00:16:04

You just get him.

Louis Swart: 00:16:05

He'll pick it up 'cause he's got this suit on.

Louis Swart: 00:16:07

You'd be crazy to take the guy, the big muscly guy.

Louis Swart: 00:16:10

you'd take the guy that could do the, had the bionic suit.

Louis Swart: 00:16:14

And it's exactly the same with us.

Louis Swart: 00:16:16

AI is that bionic suit.

Louis Swart: 00:16:18

So if you get a VA, you want the VA that uses AI.

Louis Swart: 00:16:22

If you get a VA that knows how to use AI, you don't have to spend all the

Louis Swart: 00:16:26

time, and I can tell you it'll just suck up your time like there's no tomorrow.

Louis Swart: 00:16:30

You don't have to spend all your time learning how to do the AI.

Louis Swart: 00:16:33

Get somebody that already knows how to do it, tell them what you want them to

Louis Swart: 00:16:36

do, get them to do it, and get it sorted.

Louis Swart: 00:16:39

as opposed to you trying to learn how to do it, which is a total waste of time.

Vit Muller: 00:16:43

This is where

Louis Swart: 00:16:44

it's-

Vit Muller: 00:16:45

yeah, experience and strategy experience in running a business for

Vit Muller: 00:16:49

that AI is crucial so that they can use the AI in effective way to produce

Vit Muller: 00:16:54

or do regular tasks for you that, that actually, that have a… That I either

Vit Muller: 00:17:00

create efficiency in saving somebody else's time, or help bring more money.

Vit Muller: 00:17:04

But, but the crucial one is understanding the value of

Vit Muller: 00:17:07

those particular tasks, I think.

Vit Muller: 00:17:10

Because you brought an important point, you brought an important point.

Vit Muller: 00:17:13

The tokens and the c- expense can go way up.

Vit Muller: 00:17:17

I put a post up in my LinkedIn, a couple… I think it was, last week,

Vit Muller: 00:17:21

and I put up two examples of two big companies who have spent a crazy

Vit Muller: 00:17:27

amount on their marketing budget and there's, Uber and Starbucks.

Vit Muller: 00:17:33

Starbucks was trying to use it for their, I think it was inventory

Vit Muller: 00:17:37

management or something like that, and it didn't-- it, it cost them a huge

Vit Muller: 00:17:41

amount of money, I'm talking millions.

Vit Muller: 00:17:44

and, they didn't thought it out properly and they realized, oh,

Vit Muller: 00:17:47

this is too-- this is actually-- we actually overspent on this.

Vit Muller: 00:17:50

And The return wasn't that really that great.

Vit Muller: 00:17:52

That actually, it, it there was some diminishing in

Vit Muller: 00:17:55

churn in staff satisfaction.

Vit Muller: 00:17:58

So there's stuff that, we don't know what we don't know yet 'cause

Vit Muller: 00:18:01

it's a new, it's a new thing, right?

Vit Muller: 00:18:04

And when, a thing, leveraging AI for different things in your business.

Vit Muller: 00:18:07

this is… So for them it was like, well, that was reducing, staff satisfactions.

Vit Muller: 00:18:12

They felt useless.

Vit Muller: 00:18:13

and that had a, that had a negative impact on the customer satisfaction

Vit Muller: 00:18:18

because the employees weren't happy, and that showed in the said service.

Vit Muller: 00:18:21

you look it up, there's more to the story.

Vit Muller: 00:18:23

And same with Uber.

Vit Muller: 00:18:24

They were using it for something else.

Vit Muller: 00:18:26

I know another big company, can't remember the name.

Vit Muller: 00:18:29

They, they overspent.

Vit Muller: 00:18:30

So whilst it's incredible, powerful, amazing, there's always,

Vit Muller: 00:18:36

the other side of the coin.

Vit Muller: 00:18:37

And, I've been using, in my case, I've been using Victor AI.

Vit Muller: 00:18:40

I've got it plugged into my Slack channel.

Vit Muller: 00:18:43

Brilliant, amazing, but I'm cautious of the credits because I look at it and, if

Vit Muller: 00:18:49

you get really silly and you start like going at it for five hours straight,

Vit Muller: 00:18:54

well, you'd be in, you'd be in a bit of a surprise how much that actually costs you.

Vit Muller: 00:18:58

And in comparison to what a VA would've cost you.

Vit Muller: 00:19:02

Obviously, the productivity is somewhere else.

Vit Muller: 00:19:04

But this is not to say, AI is actually not great.

Vit Muller: 00:19:09

Don't use it because it's very expensive.

Vit Muller: 00:19:10

No, that's not that.

Vit Muller: 00:19:12

It's just think about what you use it for, and, use it… it's like in

Vit Muller: 00:19:17

business, you just gotta be savvy where you're putting your money,

Vit Muller: 00:19:19

where you're putting your focus.

Vit Muller: 00:19:20

Is it bringing return?

Vit Muller: 00:19:21

If it is, then justify that.

Vit Muller: 00:19:24

That's, that, that, that cost is easily justified.

Vit Muller: 00:19:27

But if it isn't, then you just, you're just tinkering with shiny

Vit Muller: 00:19:30

syndrome and you're paying for it.

Vit Muller: 00:19:32

So just be careful

Louis Swart: 00:19:34

Absolutely.

Louis Swart: 00:19:35

Absolutely.

Louis Swart: 00:19:36

But the thing is that this is just a tool.

Louis Swart: 00:19:39

AI is just a tool that's come along, and it's gonna help us massively

Louis Swart: 00:19:43

in all the stuff that we do,

Louis Swart: 00:19:45

right?

Louis Swart: 00:19:45

it able, enables us to do things much faster.

Louis Swart: 00:19:48

And, I spoke to an old man, and this old guy, he used to…

Louis Swart: 00:19:52

He was a draftsman, so you know, they… Like an architect.

Louis Swart: 00:19:55

And he used to draw out plans, and he s- and he told me about the good old

Louis Swart: 00:19:58

days, and he said, "In the good old days, we got a massive big piece of

Louis Swart: 00:20:01

paper, and we got a pencil and a ruler, and we'd, draw it." And then they'd

Louis Swart: 00:20:05

draw a house, and then you'd say, "Oh, look, I don't want the bathroom there.

Louis Swart: 00:20:08

I want the bathroom over there." And he said then they'd have to get

Louis Swart: 00:20:11

another piece of paper and then draw the bathroom and then sticky tape

Louis Swart: 00:20:14

it onto where the other bathroom used to be, sticky tape it on there.

Louis Swart: 00:20:19

And he said if he drew a house plan, took a week to draw a house plan.

Louis Swart: 00:20:23

And everybody was just like, if I'm doing a house plan, it takes a week."

Louis Swart: 00:20:27

He said, and then one day somebody came in and he said, "Hey, I've got, We've

Louis Swart: 00:20:30

got this new program called CAD, okay?

Louis Swart: 00:20:33

And you can now do a house plan in a day." And he said, "No, that's… I

Louis Swart: 00:20:38

can't believe this." And they said, "Well, we're gonna send you on this

Louis Swart: 00:20:40

training." Did the training and he said, "I thought, well, this is amazing.

Louis Swart: 00:20:44

So the rest of the week I'm gonna have four days off, I'm gonna

Louis Swart: 00:20:46

do the house plan on one day.

Louis Swart: 00:20:47

Boss will pay me for the week, and I have the rest of the week off." But

Louis Swart: 00:20:50

he said all that happened was the boss said, "Okay, you can do one a day.

Louis Swart: 00:20:54

I want five a week." And he said it didn't stop him.

Louis Swart: 00:20:57

He was still working just as hard, but now he was accomplishing five times as much.

Louis Swart: 00:21:00

And then he said a little while later they came out with new versions of CAD,

Louis Swart: 00:21:04

and now he said they could actually do a whole house plan in two hours.

Louis Swart: 00:21:08

And the boss didn't say, "Well, you can go home." The boss said,

Louis Swart: 00:21:11

"Well, you can do it in two hours.

Louis Swart: 00:21:12

I want four of those a day." About five a week, And it was just

Louis Swart: 00:21:16

because the tool got smarter, so more was expected of the people.

Louis Swart: 00:21:21

And I think that's what's happening now.

Louis Swart: 00:21:22

The tools are getting smarter, and so we expect more from people.

Louis Swart: 00:21:26

this is really where we're going along.

Louis Swart: 00:21:28

And if we can get our VAs to start using the tools We, the stuff that

Louis Swart: 00:21:32

they can do for us is amazing.

Louis Swart: 00:21:34

they can create content for us.

Louis Swart: 00:21:35

They can put it out on our socials.

Louis Swart: 00:21:38

They can, help us with the accounts.

Louis Swart: 00:21:40

They can help us with our emails, And you've got Victor looking at, looking

Louis Swart: 00:21:44

through your emails, doing a scan of all your things, and then telling you

Louis Swart: 00:21:48

your important emails, and your VAs can be responding to those, Whereas before

Louis Swart: 00:21:52

your VA would, like that thing with my VA, she used to do the meeting notes.

Louis Swart: 00:21:56

In every meeting she'd do the meeting notes and it took a lot of time.

Louis Swart: 00:21:59

Now Hermes does the meeting notes, okay?

Louis Swart: 00:22:03

And she just has a scan of them, but now she can spend more time calling

Louis Swart: 00:22:06

more customers, spending more time with clients, which is a higher

Louis Swart: 00:22:10

level of service that she can provide than her doing the meeting notes

Vit Muller: 00:22:15

Managing the CRM, going through the contacts, clicking about

Vit Muller: 00:22:19

pipelines, following up with people who haven't been followed up in a while.

Vit Muller: 00:22:24

Yes, absolutely.

Vit Muller: 00:22:26

Actually bringing new business in.

Vit Muller: 00:22:27

Yeah

Louis Swart: 00:22:28

yeah.

Vit Muller: 00:22:28

It's an interesting

Louis Swart: 00:22:29

I think that we're living in a world, we're living in a world now where

Louis Swart: 00:22:32

we wear busyness as a badge of honor.

Louis Swart: 00:22:36

And we say to people, "Hey, Vit, how you going?" And you say, "I'm so busy.

Louis Swart: 00:22:40

I'm so busy." How many people do you know you say to them, "How are

Louis Swart: 00:22:43

you?" And they just go, "I'm so busy.

Louis Swart: 00:22:44

I, I'm just so busy.

Louis Swart: 00:22:45

I'm so busy.

Louis Swart: 00:22:46

I've got so much on.

Louis Swart: 00:22:47

So busy." And we treat I'm busy as I'm important, I'm worthy, I'm loved, okay?

Louis Swart: 00:22:57

I'm, like, successful.

Louis Swart: 00:22:58

And it doesn't mean that at all.

Louis Swart: 00:23:00

You can be super busy and actually have no money and, not

Louis Swart: 00:23:05

be successful at all, right?

Louis Swart: 00:23:08

But we treat the word busy, we associate it with the success.

Louis Swart: 00:23:13

somebody like Tony Robbins, he said, "Focus on the outcome. Don't fos-

Louis Swart: 00:23:18

focus on the activities." And so how do we get the outcome to be better?

Louis Swart: 00:23:24

How do we get more outcomes instead of us just being busy?

Louis Swart: 00:23:27

So I've written a book and it's called Behemoth, The Behemoth,

Louis Swart: 00:23:31

and it's all about this busyness.

Louis Swart: 00:23:32

how do we get away from being busy and actually get to being

Louis Swart: 00:23:37

able to have time to ourselves

Louis Swart: 00:23:39

and to enjoy

Vit Muller: 00:23:40

there's a similar book called E-Myth by Michael Gerber.

Vit Muller: 00:23:43

It's a, it's an interesting twist on that one.

Louis Swart: 00:23:45

Absolutely.

Louis Swart: 00:23:46

Absolutely.

Louis Swart: 00:23:47

I wrote it as a parable, so it's a relatively easy read.

Louis Swart: 00:23:51

It's currently on Amazon for a dollar or something.

Louis Swart: 00:23:54

but the, there's some tools that, I've got in there, and one thing I'd

Louis Swart: 00:24:00

love to tell all your, all the people listening to this podcast, you can

Louis Swart: 00:24:05

listen to podcasts all day and go, "Oh, that was interesting," or, "That was

Louis Swart: 00:24:09

interesting," or, "I learned something there," or, "That was interesting."

Louis Swart: 00:24:12

But if you don't implement anything, you're literally just being entertained.

Louis Swart: 00:24:16

You might as well watch something on TV.

Louis Swart: 00:24:18

So I've got one thing for your listeners to do, okay?

Louis Swart: 00:24:23

I've actually got three things.

Louis Swart: 00:24:24

I'll tell you three things that you can implement today, right

Louis Swart: 00:24:28

now, quite easy, all three things.

Louis Swart: 00:24:31

So the first thing is this.

Louis Swart: 00:24:33

Lots of us can't tell the difference between a low-value

Louis Swart: 00:24:36

task and a high-value task.

Louis Swart: 00:24:38

We don't know the difference, right?

Louis Swart: 00:24:40

So the easy way to work it out is there's a, I call it the 2K rule.

Louis Swart: 00:24:48

So imagine if you went and worked for a boss tomorrow, you'd

Louis Swart: 00:24:52

probably work 40 hours a week, hey?

Louis Swart: 00:24:54

About 40 hours a week.

Louis Swart: 00:24:56

And you'd probably work about 50 weeks a year.

Louis Swart: 00:24:58

Yeah?

Louis Swart: 00:24:59

So 40 times 50 will give you the figure of 2,000.

Louis Swart: 00:25:03

So that's how many hours you've got.

Louis Swart: 00:25:04

That's how many working hours if you worked for a boss, right?

Louis Swart: 00:25:09

Now, how much do you wanna earn this next year?

Louis Swart: 00:25:12

Let's say we wanna earn $200,000.

Louis Swart: 00:25:15

That sounds reasonable, hey?

Louis Swart: 00:25:16

$200,000. Okay?

Louis Swart: 00:25:19

So $200,000, we take that and we divide it by the 2,000 hours that we've got.

Louis Swart: 00:25:25

So you've only got 2,000 hours to make $200,000.

Louis Swart: 00:25:29

So that means that every hour you have to make at least $100 Does

Louis Swart: 00:25:33

that make sense?

Louis Swart: 00:25:34

Yeah

Vit Muller: 00:25:34

And then you just assign the activity.

Vit Muller: 00:25:37

Did you say 2,000?

Vit Muller: 00:25:38

Hang on 40 hours times

Louis Swart: 00:25:41

40 hours times 50 50 weeks

Vit Muller: 00:25:43

I would actually say, well, 52 weeks is in a year.

Vit Muller: 00:25:47

You're gonna take at least four years off for holidays 'cause

Vit Muller: 00:25:49

it's important to take time off.

Vit Muller: 00:25:51

I would actually plan for eight weeks 'cause I wanna have a nice lifestyle.

Vit Muller: 00:25:54

Go

Louis Swart: 00:25:54

You would and you'd, and you wouldn't wanna

Louis Swart: 00:25:56

work 40 hours, and you wouldn't

Louis Swart: 00:25:58

wanna work 40 hours.

Louis Swart: 00:26:00

So you probably would wanna work 30 hours.

Louis Swart: 00:26:03

But

Louis Swart: 00:26:03

what we're doing is I'm

Vit Muller: 00:26:04

hours because I wanna work out and have time.

Vit Muller: 00:26:07

I actually do that now since we moved back to Czech Republic.

Vit Muller: 00:26:10

I take two hours out of my day most days.

Vit Muller: 00:26:13

some days I can't, but, most days I try between, 11:00 AM

: 00:26:17

00 AM… 1:00 PM, sorry.

: 00:26:19

go hit the gym.

: 00:26:21

But I actually, actually, I used to go to hit the gym, and it'd be

: 00:26:24

like I've got an hour and a half.

: 00:26:25

Go to the gym, and I end up just having 30 minutes for a quick workout,

: 00:26:30

and it's rushed, and in my head I'm still actually working back in the

: 00:26:32

office even though I'm in the gym.

: 00:26:35

Now s- I'll allocate two hours, walk to the gym, walk through the park,

: 00:26:39

15 minutes just walking, warm up.

: 00:26:42

it's beautiful just walking, thinking, relaxing.

: 00:26:45

Hit the gym, do a proper workout, hour 15 minutes.

: 00:26:48

I actually have time to finish off some bicep curls as well

: 00:26:51

because that's a treat at the end.

: 00:26:52

I like to do compound first, just maximize, like all that, and then

: 00:26:56

tricep ice, 'cause it counts, right?

: 00:26:58

and then walk back and take a shower.

: 00:27:00

not rush.

: 00:27:01

Relax, take a shower, dress, put a clean T-shirt back on and walk back home.

: 00:27:07

Two hours, and I feel amazing.

: 00:27:10

But I feel like I'm not rushing it, So that's two hours out of my day,

: 00:27:13

but that's a luxur- that's a luxury.

: 00:27:16

But I have to commit 'cause that it…

: 00:27:17

whilst it's a luxury, it's tremendous impact on my wellbeing.

: 00:27:21

I hit the t- I hit the office after that.

: 00:27:23

I get a lunch, right?

: 00:27:24

Have a nice steak or something.

: 00:27:26

Get back in the office and I feel like, wow, invigorated, like fresh-minded,

: 00:27:31

everything, seeing things clearly.

: 00:27:33

Actually productivity goes up.

: 00:27:35

But yeah, so let's go 30 hours.

: 00:27:37

30 hours, and I wanna have eight hour, eight weeks of the year time off.

: 00:27:41

All right?

: 00:27:41

So that's 52 minus, minus eight, so

Louis Swart: 00:27:44

let's work it on the, let's

Louis Swart: 00:27:46

work it on the 2,000 for now.

Louis Swart: 00:27:47

We'll work it on the 2,000 for now, okay?

Louis Swart: 00:27:49

I'm just… 'Cause I'll show you the concept.

Louis Swart: 00:27:51

I'll show you the

Louis Swart: 00:27:52

concept, and then you can adjust it to whatever you want,

Louis Swart: 00:27:55

right?

Louis Swart: 00:27:56

So I'll ideally you'd want to do double that.

Louis Swart: 00:27:58

Ideally, you'd only wanna work 1,000 hours.

Louis Swart: 00:28:00

But if you work for a boss, you'd probably have 2,000 hours for the year.

Louis Swart: 00:28:04

Now, let's say we wanna earn $200,000.

Louis Swart: 00:28:07

We divide it by 2,000 hours, and that gives us a figure of $100 per hour.

Louis Swart: 00:28:13

So now you have got a benchmark figure.

Louis Swart: 00:28:15

You have to make $100 every hour, okay?

Louis Swart: 00:28:18

Now, what happens is people go, "Oh, you know what?

Louis Swart: 00:28:22

I need to just… Oh, no, I need to go on Canva and I need to adjust something,"

Louis Swart: 00:28:25

or, "I need to just do something," right?

Louis Swart: 00:28:27

And they do a $10 an hour task.

Louis Swart: 00:28:30

They do a low-level task.

Louis Swart: 00:28:31

And they go, "Oh, you know what? I just did it myself 'cause, like I just

Louis Swart: 00:28:35

quickly… It was only a, it was only a half-an-hour job, so I just did it."

Louis Swart: 00:28:38

And they made $10.

Louis Swart: 00:28:40

And they go, "Well, I saved 10 bucks." You didn't.

Louis Swart: 00:28:44

You lost $90 ' cause this is where you have to be.

Louis Swart: 00:28:47

So you lost $90.

Louis Swart: 00:28:49

Now, because you lost $90 that hour, if you want to stay on target the next hour,

Louis Swart: 00:28:55

you have to do something worth 190 to make up for that hour And that's the problem.

Louis Swart: 00:29:00

We don't actually realize that.

Louis Swart: 00:29:02

So now, here's what I want you to do to implement this.

Louis Swart: 00:29:06

I want you to take a Post-it Note.

Louis Swart: 00:29:08

Get a Post-it Note and work out what that figure is.

Louis Swart: 00:29:10

I'm gonna tell you some of the calculations.

Louis Swart: 00:29:12

If you wanna make $100,000, it's $50 an hour.

Louis Swart: 00:29:16

If you wanna make $500,000, it's $250 an hour, okay?

Louis Swart: 00:29:22

Quite simple.

Louis Swart: 00:29:23

Just write it down on a Post-it Note somewhere nice and big, stick it

Louis Swart: 00:29:26

on your computer, stick it on your monitor, stick it on your wall, stick

Louis Swart: 00:29:29

it somewhere where you're gonna see.

Louis Swart: 00:29:31

And for the next month, when you're working, look up at that note and go,

Louis Swart: 00:29:36

"Would I pay somebody $100 an hour," or whatever that figure is, "Would I

Louis Swart: 00:29:41

pay somebody $100 an hour to do this job, to work in Canva, to move my photo

Louis Swart: 00:29:46

around?" And I'd go, "There's no way I'm gonna pay somebody 100 bucks an hour.

Louis Swart: 00:29:51

That would be ridiculous.

Louis Swart: 00:29:52

That would be a rip-off."

Louis Swart: 00:29:53

And if that's your answer, you're ripping yourself off.

Louis Swart: 00:29:56

You are ripping yourself off because you're paying yourself

Louis Swart: 00:30:00

$10 an hour for a hund- where you should be earning $100 an hour.

Louis Swart: 00:30:03

And just that one trick is gonna completely open your eyes

Louis Swart: 00:30:08

to exactly what is available.

Louis Swart: 00:30:11

So I suggest everybody listening to this podcast, get yourself a Post-it

Louis Swart: 00:30:16

Note and write down that figure.

Louis Swart: 00:30:19

Every 100,000 is $50.

Louis Swart: 00:30:22

Write down that figure.

Louis Swart: 00:30:23

Now, remember that it's gotta be at least that, because we

Louis Swart: 00:30:26

want to have a bit more holiday.

Louis Swart: 00:30:27

We want to be able to go to gym for two hours.

Louis Swart: 00:30:29

We want to be able to do all these things.

Louis Swart: 00:30:31

But if we're not even getting to that basic figure, there's no way we're

Louis Swart: 00:30:35

gonna get to the goal at the end

Vit Muller: 00:30:37

I love

Louis Swart: 00:30:37

just can't, we just can't get there.

Louis Swart: 00:30:39

That's tool

Louis Swart: 00:30:40

number one.

Louis Swart: 00:30:41

Okay, tool number two

Vit Muller: 00:30:43

I was gonna-- Can I slide into that before you jump into that tool number

Louis Swart: 00:30:47

yep.

Louis Swart: 00:30:47

Let's go

Vit Muller: 00:30:47

Just, just on the money side.

Vit Muller: 00:30:49

I was in the Level Up, in Dallas last year, and one of the speakers,

Vit Muller: 00:30:53

Michael… I think Michael Michalowicz.

Vit Muller: 00:30:55

I forgot the name properly.

Vit Muller: 00:30:58

I think that's his name.

Vit Muller: 00:30:59

He talked about the money bit where, allocating, a certain amount

Vit Muller: 00:31:04

of money from your bank account and putting it aside in savings.

Vit Muller: 00:31:07

And it was the whole context was people wonder why they are not rich, and in

Vit Muller: 00:31:12

business, and how everything just goes into the main account and just pay out

Vit Muller: 00:31:16

of it, pay for expenses and everything, and then what's left, you deal with it.

Vit Muller: 00:31:21

And he says that's wrong.

Vit Muller: 00:31:22

You do the other way.

Vit Muller: 00:31:23

you put aside every week, you put aside what goes towards the savings,

Vit Muller: 00:31:28

and that just forces you to be a little bit more critical where

Vit Muller: 00:31:33

you're spending on expenditures.

Vit Muller: 00:31:35

So it's just a mindset shi- mindset shift and dealing with money so that

Vit Muller: 00:31:39

you actually end up growing, your wealth rather than just spending it

Vit Muller: 00:31:43

and not, It's just a mindset shift.

Vit Muller: 00:31:45

So I was just adding to that 'cause if you are doing it and you are saving

Vit Muller: 00:31:49

100 bucks an hour now, you might…

Vit Muller: 00:31:50

Sorry, you are making 100 bucks an hour, make sure you actually manage that money

Vit Muller: 00:31:54

too so it's not getting drained the other way because of some other expenses.

Louis Swart: 00:31:59

Absolutely.

Louis Swart: 00:31:59

Absolutely.

Louis Swart: 00:32:01

So we think about money and we go, "Money, how can I save some money?

Louis Swart: 00:32:07

How can I save some money here?

Louis Swart: 00:32:08

How can I do this?

Louis Swart: 00:32:09

I don't wanna spend that much 'cause, I don't wanna spend 100 bucks.

Louis Swart: 00:32:12

That's a lot of money." But when it comes to our time, we don't think about that.

Louis Swart: 00:32:17

And I can tell you personally, I've been a multimillionaire and I've

Louis Swart: 00:32:21

had nothing, and then I've been a multimillionaire and had nothing.

Louis Swart: 00:32:25

I've been on this journey.

Louis Swart: 00:32:26

And money is so easy to get again.

Louis Swart: 00:32:30

Time, you can never, ever get back.

Louis Swart: 00:32:33

Look at the boys at Lovable.

Louis Swart: 00:32:34

Lovable, they went from nothing to being worth 200 million in eight months

Louis Swart: 00:32:40

You can get money, you can't get time.

Louis Swart: 00:32:44

So how do we preserve our time?

Louis Swart: 00:32:46

And the best way to preserve it is to start delegating.

Louis Swart: 00:32:49

like delegate.

Louis Swart: 00:32:50

Delegate to AI, delegate to virtual assistants.

Louis Swart: 00:32:53

But okay, back to tool number two.

Louis Swart: 00:32:56

So tool number two is this.

Louis Swart: 00:32:58

I believe that we should all have a post-time planner.

Louis Swart: 00:33:01

Now, I'll tell you what a post-time planner is.

Louis Swart: 00:33:04

The other morning, I woke up, okay?

Louis Swart: 00:33:06

And I normally get up at about 7:00.

Louis Swart: 00:33:08

I got up at 5:00.

Louis Swart: 00:33:09

It was, one of those mornings you wake up and you're like, "Okay, I'm up now."

Louis Swart: 00:33:11

I got out my phone and I thought, "I'll just play on TikTok." I love TikTok, okay?

Louis Swart: 00:33:15

I'll play on TikTok for a bit.

Louis Swart: 00:33:16

So I played on TikTok for about, I don't know, 20 minutes or so, and

Louis Swart: 00:33:20

then I thought, "Oh, you know what?

Louis Swart: 00:33:21

I'm gonna go to- I'm gonna have a shower." I had a shower, and then

Louis Swart: 00:33:25

I went to my computer, and I'm like, "Wow, it's half past 7:00.

Louis Swart: 00:33:28

I'm actually almost late for my meeting." And I'm like, "How is that possible?

Louis Swart: 00:33:32

I was on TikTok for 20 minutes, and I had a shower for, I don't know, five or

Louis Swart: 00:33:36

10 minutes," Where did I lose the time?

Louis Swart: 00:33:39

And I lost the time because I actually was on TikTok for two and a quarter hours.

Vit Muller: 00:33:43

Mm-hmm.

Louis Swart: 00:33:44

that ever happened to you when you go in somewhere and you go, "Oh,

Louis Swart: 00:33:46

I'm just… I'll be there in a… I'll be there now. I'll be there now, just

Louis Swart: 00:33:49

give me a minute," and then five hours later you're still at the same place?

Louis Swart: 00:33:52

Now, we don't plan for that.

Louis Swart: 00:33:54

We have no plan in our society currently for that.

Louis Swart: 00:33:58

We plan ahead.

Louis Swart: 00:33:59

We go, "Okay, tomorrow I'm gonna go to this meeting.

Louis Swart: 00:34:02

I'm gonna spend some time doing this.

Louis Swart: 00:34:03

I'm gonna do this.

Louis Swart: 00:34:04

I'm gonna do that.

Louis Swart: 00:34:05

I'm gonna do that other thing." And then we go to our day, and lots of

Louis Swart: 00:34:08

us… I would have a day and I'd be like, I'd come back from my day and

Louis Swart: 00:34:11

I'd be like, "I was so busy today, I got no idea what I even did, but I

Louis Swart: 00:34:15

didn't actually accomplish anything."

Louis Swart: 00:34:17

When I sit down and I think, "What did I actually accomplish? I haven't

Louis Swart: 00:34:20

accomplished anything." Right?

Louis Swart: 00:34:23

And so how a post-time planner works is you literally sit down and you write

Louis Swart: 00:34:28

down, let's say you start at 6:00.

Louis Swart: 00:34:30

You write down on a piece of paper 6:00, 7:00, 8:00, 9:00, 10:00, every hour.

Louis Swart: 00:34:35

And then you set a chime on your watch, so every hour it goes ding.

Louis Swart: 00:34:40

Right?

Louis Swart: 00:34:40

When your watch goes ding, you look down at the piece of paper and you go, "Okay,

Louis Swart: 00:34:43

what have I spent the last hour doing?

Louis Swart: 00:34:46

Okay, the last hour I was in a podcast," or, "The last hour I was

Louis Swart: 00:34:49

talking to clients," or, "The last hour I was playing with the kids,"

Louis Swart: 00:34:51

or, "The last hour I was at gym." Whatever that is, you write it down.

Louis Swart: 00:34:55

And at the end of two weeks, you're gonna look at that time and you're

Louis Swart: 00:35:00

gonna go, "Wow, I can't believe I spent so much of my time doing X or Y," or

Louis Swart: 00:35:05

whatever that thing is that you're doing.

Louis Swart: 00:35:07

And that's gonna allow you to see what you're actually spending your time

Louis Swart: 00:35:11

on, which will allow you to adjust it.

Louis Swart: 00:35:13

But if you don't do that, you're not gonna have an idea where you're spending your

Louis Swart: 00:35:16

time, and so you're just gonna carry on like you are now, not having any time

Louis Swart: 00:35:20

and being busy and, overrun by stuff

Vit Muller: 00:35:24

Mm-hmm.

Vit Muller: 00:35:25

I like it.

Louis Swart: 00:35:26

And the

Vit Muller: 00:35:26

There-- I like it.

Vit Muller: 00:35:27

I've got something to add to your point number two as well, I think.

Louis Swart: 00:35:31

I love it

Vit Muller: 00:35:31

We got a bit of a streak here.

Vit Muller: 00:35:33

so busy being busy and actually not even realizing what's been done.

Vit Muller: 00:35:39

And sometimes it's not that it wasn't productive, sometimes it's just

Vit Muller: 00:35:43

that you were so busy to actually, acknowledge the successes you've made.

Vit Muller: 00:35:49

And I think that's also important because me personally, you get to a time every now

Vit Muller: 00:35:54

and then that you're just working yourself out so much that you are no longer

Vit Muller: 00:35:59

enjoying work or you're feeling miserable and you're not fully acknowledging

Vit Muller: 00:36:03

the good work that you've done.

Vit Muller: 00:36:04

So by logging it into your calendar, log in what you've done every day And then

Vit Muller: 00:36:11

looking at it backwards for the week and just looking at, okay, oh, actually,

Vit Muller: 00:36:16

yeah, so I actually had a meeting with this person, and we talked about referral

Vit Muller: 00:36:21

partnerships, and she was excited.

Vit Muller: 00:36:22

Oh, that was actually… That's a positive thing, and now I'm gonna follow

Vit Muller: 00:36:25

it up next week and just close, close that relationship and make it happen.

Vit Muller: 00:36:30

or you could look at something else.

Vit Muller: 00:36:32

Oh, I've… This week I've actually configured a new task for AI

Vit Muller: 00:36:35

that will do it every week now.

Vit Muller: 00:36:36

That's actually a positive thing.

Vit Muller: 00:36:37

So I think there's a flip side to it too, right?

Vit Muller: 00:36:39

It's just do-- make sure that you're not wasting time on stuff.

Vit Muller: 00:36:43

But if you are working so much and you're not recognizing, you're not

Vit Muller: 00:36:47

giving yourself a pat on the shoulder at the end of the week, then do

Vit Muller: 00:36:51

that 'cause it's important to finish off and feel strong, like finish…

Vit Muller: 00:36:55

Feel, feel like you've had a successful week.

Vit Muller: 00:36:58

You just sometimes you have to, you just have to look at, look back to realize that

Louis Swart: 00:37:03

Yeah.

Louis Swart: 00:37:03

well, on that to- on that point, I actually have a meeting

Louis Swart: 00:37:06

with my team every Friday.

Louis Swart: 00:37:08

Okay, we have a standup meeting at the end of a Friday, and I literally

Louis Swart: 00:37:12

go, "What went well this week?

Louis Swart: 00:37:15

What could we have done better?

Louis Swart: 00:37:18

What are we planning for next week?

Louis Swart: 00:37:20

And what's one, piece of good news that you've got from the week?"

Louis Swart: 00:37:23

And we do that every single Friday, and so they'll say to me, "Oh, we

Louis Swart: 00:37:27

accomplished this and this and this.

Louis Swart: 00:37:29

we could have done better with this.

Louis Swart: 00:37:30

we could have helped a client more with here.

Louis Swart: 00:37:32

and then next week I'm gonna be working on this, and the good news is

Louis Swart: 00:37:36

I'm doing this for the weekend," or, "The good news is a client said I was

Louis Swart: 00:37:39

amazing," or whatever that good news is.

Louis Swart: 00:37:42

So that's really good, to help you to actually see where you're going.

Vit Muller: 00:37:47

Mm-hmm.

Louis Swart: 00:37:48

But, the third point, okay, the third point,

Louis Swart: 00:37:50

and this is an important one.

Louis Swart: 00:37:52

When I was growing businesses, I used to have a to-do list, like a gazillion

Louis Swart: 00:37:58

things, hey, like a whole heap of things on a to-do list, and I'd go into the

Louis Swart: 00:38:01

office and I'd do the stuff on the to-do.

Louis Swart: 00:38:04

I'd work my way through the to-do list.

Louis Swart: 00:38:06

But as I got busier, I realized that you actually need only one to three

Louis Swart: 00:38:12

things that you have to accomplish.

Louis Swart: 00:38:15

So in your business There's one thing that you don't really want to do, okay?

Louis Swart: 00:38:20

You don't… You know you're supposed to do it, you know that you should be doing

Louis Swart: 00:38:23

it, but you don't really want to do it.

Louis Swart: 00:38:25

Okay, I spoke to a podcaster earlier on today, and I said, "What's that one

Louis Swart: 00:38:28

thing that you know you should have done today that you haven't done yet?" And

Louis Swart: 00:38:32

she said, "I'm supposed to invoice my clients today, and I've done everything

Louis Swart: 00:38:36

else except invoice my clients." Okay.

Louis Swart: 00:38:40

So what's that one thing that you haven't done today?

Louis Swart: 00:38:46

Or what's that one thing that you need to do today?

Louis Swart: 00:38:49

And it might be that one thing, you know that one conversation

Louis Swart: 00:38:52

you need to have with somebody.

Louis Swart: 00:38:53

Might be that one conversation you maybe even have to have with your partner.

Louis Swart: 00:38:58

Might be that one thing you have to do in business today that's

Louis Swart: 00:39:01

gonna change your business.

Louis Swart: 00:39:02

Might be that one thing that you've gotta do in your health.

Louis Swart: 00:39:05

But what is one thing that you can do today?

Louis Swart: 00:39:09

You're not gonna win.

Louis Swart: 00:39:09

it's gonna be the thing that you really don't want to do.

Louis Swart: 00:39:12

But what's that one thing that you're gonna do that's gonna

Louis Swart: 00:39:14

change the way you do stuff?

Louis Swart: 00:39:16

And this brings me to a term that I've got called productive procrastination.

Louis Swart: 00:39:22

Okay.

Louis Swart: 00:39:23

And I'm a champion.

Louis Swart: 00:39:25

I'm a champion, world champion, productive procrastinator.

Louis Swart: 00:39:28

and I'll tell you the other day, I had to reconcile my credit card.

Louis Swart: 00:39:34

Now, worst job in the world.

Louis Swart: 00:39:35

I don't like doing it, okay?

Louis Swart: 00:39:37

Because I've gotta go back three months ago, and I've gotta look for, XYZ PTY

Louis Swart: 00:39:41

Limited, and I spent $47, and I've got no idea who that was, where it was.

Louis Swart: 00:39:47

Was it company, personal?

Louis Swart: 00:39:48

okay.

Louis Swart: 00:39:49

But I've gotta go and somehow try and find it, and don't like the job.

Louis Swart: 00:39:52

Don't like the job.

Louis Swart: 00:39:53

So I come in the morning and I'm like, "Okay, I'm gonna do my

Louis Swart: 00:39:56

credit card." So I get my thing.

Louis Swart: 00:39:59

I get my credit card up on my computer, and I'm like, "Okay, I'm

Louis Swart: 00:40:02

ready." And then I go, "You know what?

Louis Swart: 00:40:03

My desk's a bit dir- My desk's a bit untidy, hey?

Louis Swart: 00:40:05

So I'm just gonna

Louis Swart: 00:40:05

quickly tidy up my desk 'cause I don't really wanna work… it's not good to

Louis Swart: 00:40:08

work in a untidy desk." So I tidy up my desk, and then when I've tidied up my

Louis Swart: 00:40:13

desk, I look down and I'm like, "Man, there's a couple of stuff on the floor.

Louis Swart: 00:40:16

while I've tidied my desk, some stuff's fallen on the floor.

Louis Swart: 00:40:19

I might as well just vacuum it, hey.

Louis Swart: 00:40:20

I'll just quickly vacuum it," okay? So I go and get the vacuum, and

Louis Swart: 00:40:23

now I'm vacuuming the floor, okay, and I'm doing all this stuff And

Louis Swart: 00:40:27

by the end of the day, I go, "I was so busy today, and you know what?

Louis Swart: 00:40:31

I really have to reconcile my credit card tomorrow." Okay?

Louis Swart: 00:40:35

Because I've been productive.

Louis Swart: 00:40:37

I've been extremely productive.

Louis Swart: 00:40:39

S- The desk has to get tidied at some point.

Louis Swart: 00:40:42

The floor has to get vacuumed at some point.

Louis Swart: 00:40:45

But am I doing it because I don't want to do something else?

Louis Swart: 00:40:49

Am I doing something because I'm actually avoiding something else?

Louis Swart: 00:40:53

'Cause that's productive procrastination.

Louis Swart: 00:40:56

on productive tasks, so I feel good about it.

Louis Swart: 00:40:58

And you know where a lot of us do this?

Louis Swart: 00:41:00

A lot of us do it with education.

Louis Swart: 00:41:02

We go, " I should actually call customers.

Louis Swart: 00:41:05

I should call customers, five a day.

Louis Swart: 00:41:07

Okay, I need to call customers." there's a seminar on, and it's on about, how to

Louis Swart: 00:41:11

get more people online, and I'm like, "I'm gonna go there 'cause I'm gonna learn.

Louis Swart: 00:41:15

I'm gonna learn so much.

Louis Swart: 00:41:16

This is gonna help me.

Louis Swart: 00:41:17

This is gonna help me massively," okay? And then I'm learning at this

Louis Swart: 00:41:20

seminar, and then I go, "Okay, there's another learning that I can go… I'm

Louis Swart: 00:41:23

gonna go to this training about, GHL.

Louis Swart: 00:41:26

I'm gonna go to this training.

Louis Swart: 00:41:26

I'm gonna go to this training." And I don't call the five customers a day.

Louis Swart: 00:41:30

And then now

Louis Swart: 00:41:31

at the end of the month, I go, "I didn't make any money. I was, like, busy,

Louis Swart: 00:41:35

and I've got new… no new customers coming through my pipeline," because

Louis Swart: 00:41:39

I was productively procrastinating.

Louis Swart: 00:41:41

Go doing a-- going to a, an education, productive.

Louis Swart: 00:41:46

Listening to this podcast, productive.

Louis Swart: 00:41:48

If you don't do a Post-it note and you don't do a pros planner

Louis Swart: 00:41:51

and you don't make one task, literally it's just procrastinating.

Louis Swart: 00:41:56

There's probably something that you should be doing that's more important than this.

Louis Swart: 00:41:59

So how do we do that?

Louis Swart: 00:42:02

We choose one task.

Louis Swart: 00:42:04

Every day, choose one task.

Louis Swart: 00:42:06

And you can go to work and you can do 100 tasks, but start off by doing that one

Louis Swart: 00:42:11

task that you know that you need to do So

Louis Swart: 00:42:13

those are my three tips for you.

Louis Swart: 00:42:15

Get a

Louis Swart: 00:42:15

Post-it

Vit Muller: 00:42:15

it done the f… Yeah

Louis Swart: 00:42:17

Yep, get a Post-it Note, do a post planner every hour, look

Louis Swart: 00:42:21

back at the hour before, and choose one task, one task that you're going to do

Vit Muller: 00:42:28

Get a post-it note, write down how much money you need to make a day

Louis Swart: 00:42:32

An hour.

Louis Swart: 00:42:32

An hour.

Vit Muller: 00:42:34

An hour

Louis Swart: 00:42:34

what your hourly rate should be.

Louis Swart: 00:42:36

Yeah

Vit Muller: 00:42:36

Yeah.

Vit Muller: 00:42:37

Yeah, and this is okay, so you might get a deal that you're gonna close for $5,000.

Vit Muller: 00:42:42

So obviously you're not gonna try and make the amount every hour, but

Vit Muller: 00:42:45

working towards that as well, right?

Louis Swart: 00:42:48

Well, how that works is, let's think about a podcast.

Louis Swart: 00:42:51

we'll just use that as an example.

Louis Swart: 00:42:52

So what are the things that are worth $100 an hour in a podcast?

Louis Swart: 00:42:58

What you're doing now, being on a podcast, worth $100 an hour.

Louis Swart: 00:43:03

People can't really do it for you.

Louis Swart: 00:43:05

actually potentially interviewing the client before you bring them on

Louis Swart: 00:43:09

the podcast, definitely worth it.

Louis Swart: 00:43:12

Creating a lead magnet in order to promote your podcast, definitely worth it.

Louis Swart: 00:43:17

Going to a networking event to actually promote your podcast, definitely worth it.

Louis Swart: 00:43:22

talking to the clients about the coaching products that

Louis Swart: 00:43:25

you've got, definitely worth it.

Louis Swart: 00:43:27

Telling people about the Goha level, coaching them, setting up

Louis Swart: 00:43:30

people's Goha levels, all that is worth more than $100 an hour.

Louis Swart: 00:43:35

Going on Canva, editing this video is a $10 an hour job

Vit Muller: 00:43:40

Mm-hmm.

Louis Swart: 00:43:41

Reaching out to people on LinkedIn who are your potentials is a 10

Louis Swart: 00:43:45

hour dollar an hour job Doing that initial chat like, "Hey, I see you do this. I see

Louis Swart: 00:43:50

you're in GoHighLevel. I'd love to have a chat," da, that's a $10 an hour job.

Louis Swart: 00:43:55

Arranging your images in Canva, $10 an hour job.

Louis Swart: 00:43:59

Putting this stuff onto social media, $10 an hour job.

Louis Swart: 00:44:04

Creating the shorts, $10 an hour job.

Louis Swart: 00:44:07

Actually

Vit Muller: 00:44:08

on a podcast,

Louis Swart: 00:44:08

and saying, " Hey"

Vit Muller: 00:44:10

on a, on somebody else's podcast as a guest and getting

Vit Muller: 00:44:14

six months worth of social media on the back of it, high value.

Vit Muller: 00:44:18

Which is what we do by the way guys.

Vit Muller: 00:44:20

a little plug here.

Vit Muller: 00:44:21

this podcast, I don't know if you know it, but we create about six months worth

Vit Muller: 00:44:25

of social media for our guests, right?

Vit Muller: 00:44:27

We repurpose the heck out of it, all the best bits, the

Vit Muller: 00:44:30

reels, the social media posts.

Vit Muller: 00:44:31

We do it all.

Vit Muller: 00:44:33

We have a CSV file that you get supplied with and you use

Vit Muller: 00:44:36

that for your own marketing.

Vit Muller: 00:44:37

We use that to grow the podcast and the audience.

Vit Muller: 00:44:40

Everybody wins.

Vit Muller: 00:44:42

So here's the pitch.

Vit Muller: 00:44:44

I'm looking for more guests and if you have something that's valuable, advice,

Vit Muller: 00:44:51

a strategy that you want to share, not to get on the podcast to promote yourself.

Vit Muller: 00:44:54

That's, that, that happens without saying but if you've got something

Vit Muller: 00:44:58

that's gonna provide value to the audience, I would love to consider

Vit Muller: 00:45:02

you as a guest on the next show.

Vit Muller: 00:45:05

I had a pitch the other day.

Vit Muller: 00:45:09

Here's how not to do it You've got, there's a l- there's

Vit Muller: 00:45:12

somebody I'm not gonna mention.

Vit Muller: 00:45:13

Somebody n- in HighLevel ecosystem call themselves an expert.

Vit Muller: 00:45:19

I've been in the HighLevel c- ecosystem for five years, couldn't find them.

Vit Muller: 00:45:22

Couldn't find them, couldn't find them on Facebook.

Vit Muller: 00:45:25

no, no connections with people I know.

Vit Muller: 00:45:28

Couldn't find them in the HighLevel community at all.

Vit Muller: 00:45:30

So they're HighLevel and they're not in the HighLevel community as a member?

Vit Muller: 00:45:34

It's a red flag.

Vit Muller: 00:45:35

Couldn't find them.

Vit Muller: 00:45:36

Their website was… Yeah, it was, like, terrible.

Vit Muller: 00:45:39

And their pitch was, "I wanna be on your podcast to get visibility And what,

Vit Muller: 00:45:46

and what's your, and what's my offer?

Vit Muller: 00:45:47

And my offer is, I've got an affiliate link for HighLevel and, happy to promote

Vit Muller: 00:45:51

HighLevel So don't do that, guys.

Vit Muller: 00:45:53

Like if-- I don't… Look, the fact that you may not have a, a reach, you might not

Vit Muller: 00:45:59

have a huge amount of reach, that's fine.

Vit Muller: 00:46:01

Although it's important, because that kind of shows if you have some

Vit Muller: 00:46:04

notoriety in the business world.

Vit Muller: 00:46:06

But if you have something really valuable, like a strategy that's proven that's g-

Vit Muller: 00:46:11

that's gonna help everybody else on the podcast, I'd love to consider you guys.

Vit Muller: 00:46:15

I mean it.

Vit Muller: 00:46:16

So reach out.

Vit Muller: 00:46:18

All right.

Vit Muller: 00:46:18

that's enough of that one.

Louis Swart: 00:46:20

I love it.

Louis Swart: 00:46:21

I love it.

Louis Swart: 00:46:22

Yeah, look, people do that.

Louis Swart: 00:46:23

they, coming on your podcast, your HighLevel podcast, and then trying to

Louis Swart: 00:46:27

sell their HighLevel is a bit weird, eh?

Louis Swart: 00:46:29

give some value.

Louis Swart: 00:46:30

Give some value, and if people like you, they will come and buy from you

Vit Muller: 00:46:34

Yeah.

Vit Muller: 00:46:34

Yeah, absolutely.

Vit Muller: 00:46:35

Now, Louis, there's one thing, that, The first time we connected

Vit Muller: 00:46:38

on LinkedIn, I think it was, on one of the networking calls with Ed,

Vit Muller: 00:46:41

and you have this same strategy.

Vit Muller: 00:46:43

You have this unique strategy how you help people with creating content, isn't it?

Vit Muller: 00:46:46

you do it a similar way, don't you?

Vit Muller: 00:46:48

You get them on an interview, or how do you do it?

Louis Swart: 00:46:51

I do.

Louis Swart: 00:46:51

So what I do is I actually interview people for an hour, for one hour, and

Louis Swart: 00:46:56

I've actually created a, I've created some software where, I've actually built

Louis Swart: 00:47:01

in all the NLP, the hypnotherapy, the timeline therapy, the business stuff,

Louis Swart: 00:47:05

I've built it all into this program.

Louis Swart: 00:47:07

So I can literally sit with you for an hour and I can tell you, I can

Louis Swart: 00:47:11

clarify who your avatar is, I can clarify what your service is, probably

Louis Swart: 00:47:17

better than you've done before, right?

Louis Swart: 00:47:19

Where you'll go "Wow, that explains what I actually do." And then I give

Louis Swart: 00:47:23

you the top 10 fears, frustrations, dreams, and desires of your ideal client.

Louis Swart: 00:47:28

What are their top fears?

Louis Swart: 00:47:30

What are they really scared about, and what do they really want in life?

Louis Swart: 00:47:33

And this helps you, because I then go and I give you about 10,000, video

Louis Swart: 00:47:38

ideas where you can make short videos.

Louis Swart: 00:47:41

And that's already enough.

Louis Swart: 00:47:43

But then I go in and I give you 20 hooks.

Louis Swart: 00:47:46

So 20 hooks that are gonna be, perfectly targeted for those fears,

Louis Swart: 00:47:51

frustrations, dreams, and desires.

Louis Swart: 00:47:52

And then the next stage of this is we actually help you create, 20 stories.

Louis Swart: 00:47:58

So I create 20 stories or metaphors for you that explain exactly what you do.

Louis Swart: 00:48:05

So sometimes, it's hard to explain what you do.

Louis Swart: 00:48:07

like I'd say, I say to people, "I've got a virtual assistant team,

Louis Swart: 00:48:11

and I can help you get a team.

Louis Swart: 00:48:12

And if you've got a team, it's much easier to work if you've got a team, and it's

Louis Swart: 00:48:16

much, much easier to stay in business if you've got a team." And you may or may

Louis Swart: 00:48:20

not remember that, but if I tell you the story about this old man, and he had three

Louis Swart: 00:48:24

sons, and they were always fighting, okay?

Louis Swart: 00:48:27

And then he was dying.

Louis Swart: 00:48:28

He was dying, and he needed them to work together.

Louis Swart: 00:48:30

And so he said to them, "I want you each to go outside and get two sticks."

Louis Swart: 00:48:34

Each of them came back with two sticks, and he said, "Okay, break the first

Louis Swart: 00:48:37

stick." They break the first stick.

Louis Swart: 00:48:39

And then he said to the oldest son, "I want you to take the other three

Louis Swart: 00:48:42

sticks and I want you to tie them together." And then he said to the

Louis Swart: 00:48:45

youngest, "Break it." And he couldn't break it, and the ne- couldn't break

Louis Swart: 00:48:48

it, and oldest couldn't break it.

Louis Swart: 00:48:50

And he said, "You see?

Louis Swart: 00:48:51

If you work together, nobody can break you.

Louis Swart: 00:48:55

But if you work on your own, people are gonna easily be able to break you

Louis Swart: 00:48:59

Now, you might not remember my thing that I told you earlier about the

Louis Swart: 00:49:03

team, but you'll probably remember that story next time you see a stick.

Louis Swart: 00:49:07

Now, that's what I help you do.

Louis Swart: 00:49:09

I help you create 20 stories like that, that explain the concepts in

Louis Swart: 00:49:12

your business, but with a metaphor that people actually really understand.

Louis Swart: 00:49:17

And then I create 20 Facebook posts, 20 LinkedIn posts.

Louis Swart: 00:49:21

I g- I give you five examples of lead magnets, and we actually

Louis Swart: 00:49:25

build out one lead magnet for you.

Louis Swart: 00:49:27

And then I actually give you the software to be able to finish it off and, get

Louis Swart: 00:49:32

all the rest of the stuff done on it.

Louis Swart: 00:49:35

and That's a guaranteed, that's already six months worth of content.

Louis Swart: 00:49:38

Then I interview you for 20 minutes, and after I've interviewed you, my team

Louis Swart: 00:49:44

breaks it up into shorts, and you put those shorts out onto your content.

Louis Swart: 00:49:49

So you've got a genuine six months worth of content, video ideas, Facebook,

Louis Swart: 00:49:54

LinkedIn posts, stories to use, and video stuff from your interview

Vit Muller: 00:50:00

Okay, here's what I like about this.

Vit Muller: 00:50:02

All right?

Vit Muller: 00:50:02

And straight away, I'm a big fan of leverage, guys.

Vit Muller: 00:50:05

So here's where my brain goes, right?

Vit Muller: 00:50:07

It's if you're wondering, what's Vit thinking?

Vit Muller: 00:50:10

How he would leverage this?

Vit Muller: 00:50:11

So here's… There's two things.

Vit Muller: 00:50:12

The first thing that popped in my mind is like, this is more on the sense of

Vit Muller: 00:50:16

selling HighLevel, like how can we get more customers sign up for our white label

Vit Muller: 00:50:19

version of HighLevel for the subscription?

Vit Muller: 00:50:22

And then obviously, that creates that relationship, opens the doors to

Vit Muller: 00:50:25

then upsell them for agency services.

Vit Muller: 00:50:29

Foot in the door offers, right?

Vit Muller: 00:50:31

You can't just sell people, send people to your pricing page to sign up for a plan.

Vit Muller: 00:50:35

But foot in the door offers.

Vit Muller: 00:50:37

"Hey, I made you a website. Would you like to look at it using AI Studio?"

Vit Muller: 00:50:41

"Hey, just built a voice AI agent that knows everything about your

Vit Muller: 00:50:46

business. Would you like to check it out?" foot in the door offers, right?

Vit Muller: 00:50:50

this is a foot in the door offer.

Vit Muller: 00:50:51

The first thing that popped in my mind like, "This would be

Vit Muller: 00:50:53

brilliant." I could do the same thing.

Vit Muller: 00:50:54

I'm already doing it for the podcast.

Vit Muller: 00:50:56

I just haven't commercialized it the way you've done it.

Vit Muller: 00:50:59

But going to businesses and offering a free business spotlight interview,

Vit Muller: 00:51:04

on the back of it, you get some stuff.

Vit Muller: 00:51:06

how many business owners you speak to and you're assisting their social media,

Vit Muller: 00:51:10

and they either, it's crickets, they don't have any content, or they have

Vit Muller: 00:51:13

some really lame, ugly graphics, which is like not gonna hit on anyone's ears.

Vit Muller: 00:51:18

They need it.

Vit Muller: 00:51:19

They don't have time.

Vit Muller: 00:51:20

They need it.

Vit Muller: 00:51:20

this is a, and the deliver, deliver, the deliverability of it is like,

Vit Muller: 00:51:24

"Hey, just jump on a meeting for 20 minutes." that's a low effort.

Vit Muller: 00:51:28

So that's straight, straight was like, well, I could repurpose that strategy

Vit Muller: 00:51:30

and create my own version of this.

Vit Muller: 00:51:33

I already have a podcast.

Vit Muller: 00:51:34

I've got another podcast.

Vit Muller: 00:51:35

That adds value to the podcast.

Vit Muller: 00:51:37

I've got something.

Vit Muller: 00:51:38

But then I thought, and here's my follow-up thought, is

Vit Muller: 00:51:41

well, I could do all that.

Vit Muller: 00:51:43

I could do all that.

Vit Muller: 00:51:44

I could sign up for Louis's program.

Vit Muller: 00:51:46

I could see how he does that, and I could build a version of it myself.

Vit Muller: 00:51:51

but do I wanna do that?

Vit Muller: 00:51:52

Or wouldn't it be better, wouldn't it be better to partner up with somebody

Vit Muller: 00:51:56

like Louis, who already has done that, and create a referral partnership?

Vit Muller: 00:52:01

Wouldn't that be more leveraged?

Vit Muller: 00:52:02

Here's, this is what I'm thinking, right?

Vit Muller: 00:52:04

So what do you call this?

Vit Muller: 00:52:05

What do you call this, Louis?

Vit Muller: 00:52:07

for the guys listening

Louis Swart: 00:52:08

I call it the Clarify program, because I'm really

Louis Swart: 00:52:11

clarifying your avatar, and I'm clarifying what your service is.

Louis Swart: 00:52:15

And I'm clarifying in your mind what their fears and frustrations and dreams are.

Louis Swart: 00:52:20

And I'll tell you something interesting.

Louis Swart: 00:52:21

I actually, I was like, "Oh, yeah, AI."

Louis Swart: 00:52:23

And, I created a whole lot.

Louis Swart: 00:52:26

And, in one week I work with some healers, and I had two people crying when I read

Louis Swart: 00:52:33

back the fears and frustrations and dreams and desires that it had come back with.

Louis Swart: 00:52:39

That's how powerful they were.

Louis Swart: 00:52:41

Because to them, those were such real things.

Louis Swart: 00:52:45

they'd really, it, it really had captured what those fears were.

Louis Swart: 00:52:49

'Cause lots of times we think we know what the fears are, and we

Louis Swart: 00:52:52

know sort of what they are, but this really captures those deep fears.

Louis Swart: 00:52:57

We all have that… we have all these fears.

Louis Swart: 00:53:01

we have fears that lots of us don't even think about.

Louis Swart: 00:53:03

we have obviously fear of failure, fear of, being seen, fear of being judged.

Louis Swart: 00:53:09

But have you thought about fear of success?

Louis Swart: 00:53:12

Have you ever thought about that?

Louis Swart: 00:53:13

Fear of success.

Louis Swart: 00:53:16

you're really successful, if I put this post out, maybe everyone's gonna buy my

Louis Swart: 00:53:21

program, and then I'm gonna get all this money, and then, my friends are gonna

Louis Swart: 00:53:25

think I'm a bit of a, thing because I've got more money than them now, okay?

Louis Swart: 00:53:30

And my family might think I'm, like, stuck up because I've got more money,

Louis Swart: 00:53:35

And people will see me in a nice car, and I might have to move to a new s- suburb

Louis Swart: 00:53:41

because I've got so much money, and I'm gonna have to leave my friends behind.

Louis Swart: 00:53:45

I don't want that.

Louis Swart: 00:53:46

I don't want that.

Louis Swart: 00:53:47

So I play small.

Louis Swart: 00:53:49

And that's a weird fear, hey.

Louis Swart: 00:53:51

It's a weird fear, but it's a s- it's a very genuine fear that we have.

Louis Swart: 00:53:55

Fear of success, It's not one that you normally think about

Vit Muller: 00:53:59

It is interesting because I saw, somebody,

Vit Muller: 00:54:02

Jesus, it'll come back to me.

Vit Muller: 00:54:03

somebody well-known, a celebrity.

Vit Muller: 00:54:07

Ah, damn it, I forgot the name.

Vit Muller: 00:54:09

Anyway, doesn't matter.

Vit Muller: 00:54:11

The concept is important.

Vit Muller: 00:54:12

asked him, "Would you rather be, would you rather be s- you know,

Vit Muller: 00:54:16

this celebrity status or just have wealth but pri- private life?"

Vit Muller: 00:54:21

And they would take, just be wealthy but be private life, no- nobody needs to know.

Vit Muller: 00:54:26

They would take… I think a lot of people who are famous would take it any day.

Vit Muller: 00:54:31

The ability to just go out on the street and walk, enjoy yourself, speak

Vit Muller: 00:54:36

to your friends, and them not having to look at you through a filter.

Vit Muller: 00:54:40

I think it's an interesting thing.

Vit Muller: 00:54:42

It's a-- Not saying it's for everybody, but I think to me that's important.

Vit Muller: 00:54:46

Like I, I would certainly not wanna get people know, like, how much money

Vit Muller: 00:54:48

I make or how much money I will make in the future when I make more money,

Vit Muller: 00:54:53

either way, So Louis, this thing, and then you've-- we've put together

Vit Muller: 00:54:56

a bit of an offer for you guys.

Vit Muller: 00:54:57

So you have another thing which is the VIP content launch kit, which

Vit Muller: 00:55:01

is the repurposing of the videos.

Vit Muller: 00:55:03

Is that right?

Louis Swart: 00:55:04

Yes.

Louis Swart: 00:55:05

Yes.

Louis Swart: 00:55:05

so we've got, we've got the, we can do all the videos, give them to you, give you

Louis Swart: 00:55:11

all the content, give you all that thing.

Louis Swart: 00:55:14

and then we've got another, and then we've got another program where

Louis Swart: 00:55:16

we've actually got virtual assistants where we can actually implement it.

Louis Swart: 00:55:20

So if you don't know how to put it onto your socials, we've got a team and we can

Louis Swart: 00:55:23

just actually put it onto your socials, schedule it for you, get all that done.

Louis Swart: 00:55:28

So it's literally a one-stop.

Louis Swart: 00:55:29

You come to us and we can help you with all the different things

Louis Swart: 00:55:32

to really get yourself out there.

Louis Swart: 00:55:34

and even branding, if you need your branding done, we can do all of

Louis Swart: 00:55:37

that as part of the thing for you

Vit Muller: 00:55:39

You're brilliant.

Vit Muller: 00:55:40

No, I like it.

Vit Muller: 00:55:41

So guys, so if if you're listening, if you're running an agency, this

Vit Muller: 00:55:43

might not be for you obviously.

Vit Muller: 00:55:45

But if you, are listening, if you're a regular business owner who's using

Vit Muller: 00:55:49

HighLevel and you don't wanna worry about creating new content, then

Vit Muller: 00:55:54

that's a great offer to check out.

Vit Muller: 00:55:55

just head over to highlevelexperience.com/launchkit,

Vit Muller: 00:55:59

highlevelexperience.com/launchkit.

Vit Muller: 00:56:03

When you land on that page, you're gonna see a couple of other offers.

Vit Muller: 00:56:05

We have sponsors on this podcast, make sure you check out their offers.

Vit Muller: 00:56:08

I've got some lead magnets that might be helpful more if you're

Vit Muller: 00:56:11

an agency, so have a look at it.

Vit Muller: 00:56:13

but really appreciate you, being on the show today, Louis.

Vit Muller: 00:56:17

we've dived into some, some valued topics here, I think some thoughts

Vit Muller: 00:56:21

provo- thought-provoking, ideas.

Vit Muller: 00:56:23

I really like that three, the three tips you give us.

Vit Muller: 00:56:25

let's bring those up back to the surface.

Vit Muller: 00:56:27

So number one, value your time.

Vit Muller: 00:56:31

Value your time.

Vit Muller: 00:56:32

put a sticker on and think about how much money you need to make an hour,

Vit Muller: 00:56:36

and that'll think-- that'll put things in your perspective, especially when

Vit Muller: 00:56:40

you look at tasks that you're doing.

Vit Muller: 00:56:41

Number two, damn it.

Vit Muller: 00:56:43

Num- what's number two?

Louis Swart: 00:56:45

The post planner, the p- after the hour.

Vit Muller: 00:56:48

After the hour planned.

Louis Swart: 00:56:49

hour.

Vit Muller: 00:56:50

That's right.

Vit Muller: 00:56:50

Look back, make sure you're not wasting time.

Vit Muller: 00:56:53

And number three was… See, there you go.

Vit Muller: 00:56:57

See, I'm already forgetting this stuff

Louis Swart: 00:56:58

One task.

Vit Muller: 00:57:00

Wantask.

Vit Muller: 00:57:01

Yes.

Louis Swart: 00:57:02

If you leave this podcast, do the Post-it Note.

Louis Swart: 00:57:05

Trust me, it's gonna be the best thing you ever do.

Louis Swart: 00:57:08

Do the Post-it Note with the time on it, with the amount on it.

Louis Swart: 00:57:11

I can't tell you the amount of people that come up to me and say, "Louis, you

Louis Swart: 00:57:13

changed my life with one Post-it Note." Because up until this point, you haven't

Louis Swart: 00:57:18

thought about your time in money terms.

Louis Swart: 00:57:21

And obviously

Louis Swart: 00:57:21

you wanna make more than $100 an hour.

Louis Swart: 00:57:23

You wanna sell packages, and you don't wanna sell time for hours, but

Louis Swart: 00:57:27

you wanna be doing stuff that's worth more than $100 at least an hour,

Vit Muller: 00:57:31

you know what I've realized?

Vit Muller: 00:57:33

less is more.

Vit Muller: 00:57:35

Like sometimes we just think about the next thing we need to do.

Vit Muller: 00:57:38

what's the next thing?

Vit Muller: 00:57:39

What's the next idea how I'm gonna generate leads?

Vit Muller: 00:57:41

What's the next thing?

Vit Muller: 00:57:43

And then we forget to focus on what we've done.

Vit Muller: 00:57:46

A simple meeting you've had with somebody, and they mentioned something that,

Vit Muller: 00:57:49

that just, passed your ears, and it actually was something that you should

Vit Muller: 00:57:53

have followed up on, and it could have been a referral partner, relationship.

Vit Muller: 00:57:58

You just needed to focus on that.

Vit Muller: 00:57:59

So I think there's real power in focusing on like less of the stuff

Vit Muller: 00:58:03

that you do day-to-day and just zeroing in on more depth to, to actually get

Vit Muller: 00:58:10

to the real leverage on those things.

Vit Muller: 00:58:12

'Cause sometimes we only we skim the surface, and we move on to the next thing.

Vit Muller: 00:58:15

We skim the surface, we move on to the next thing.

Vit Muller: 00:58:17

We never go into the depth of it to really, harvest the value that

Vit Muller: 00:58:21

there is just waiting for us.

Vit Muller: 00:58:22

We just have to put a bit of an extra effort.

Vit Muller: 00:58:24

So I think it goes hand in hand with what you're saying.

Vit Muller: 00:58:27

It's focus on that one thing, dig in, and, and create results.

Vit Muller: 00:58:32

So thank you so much, Louis.

Vit Muller: 00:58:34

If there's one piece of advice, that you'd like the guys to leave with after

Vit Muller: 00:58:38

today, I think, yeah, I already know what you're gonna say, so you might

Vit Muller: 00:58:42

wanna just repeat what you said really.

Vit Muller: 00:58:44

But if there's anything else, go ahead, mate.

Louis Swart: 00:58:47

Well, look, you're gonna do the Post-it Note.

Louis Swart: 00:58:49

That's a given, okay?

Louis Swart: 00:58:51

You're gonna… If you're serious about this, you're gonna

Louis Swart: 00:58:52

do the Post-it Note, right?

Louis Swart: 00:58:54

my book, "The Bee Myth,"

Louis Swart: 00:58:56

is literally gonna have a whole lot more.

Louis Swart: 00:58:58

I've given you three little tips.

Louis Swart: 00:59:00

My book is full of these things, okay?

Louis Swart: 00:59:03

It's full of ways that you can actually do it.

Louis Swart: 00:59:04

It's written as a parable, so it's super easy to read.

Louis Swart: 00:59:08

but I really want you to succeed.

Louis Swart: 00:59:09

And if if you're stuck and you wanna, you can book in a coffee call with me.

Louis Swart: 00:59:13

Let's have a chat.

Louis Swart: 00:59:14

Let's work on how I can help you to succeed because, my whole thing is

Louis Swart: 00:59:18

about how do I help people to succeed?

Louis Swart: 00:59:21

And the first way is implementation.

Louis Swart: 00:59:25

Information without implementation is just educa- is just entertainment

Vit Muller: 00:59:30

And on that, let's wrap it up.

Vit Muller: 00:59:32

Louis, thank you so much for being on the show.

Vit Muller: 00:59:35

Thank you for sharing your story.

Vit Muller: 00:59:36

Thank you for, providing us and with the strategies.

Vit Muller: 00:59:41

yeah, thank you so much, mate.

Vit Muller: 00:59:42

Really appreciate you being on

Louis Swart: 00:59:43

My absolute

Louis Swart: 00:59:44

pleasure

Vit Muller: 00:59:45

Guys, thank you so much as well.

Vit Muller: 00:59:47

Thank you for listening to today's episode on the High Level Experience podcast.

Vit Muller: 00:59:50

If you've enjoyed today's episode, please do me a favor.

Vit Muller: 00:59:53

If you know somebody that will benefit from listening to today's

Vit Muller: 00:59:55

episode, please share it with them.

Vit Muller: 00:59:57

you can just send a simple link, highlevelexperience.com/listen.

Vit Muller: 01:00:02

You never know who this might really help.

Vit Muller: 01:00:04

so if you know any fellow HighLevel agency owners that you think

Vit Muller: 01:00:07

would benefit, please share it.

Vit Muller: 01:00:09

If there's somebody that mentioned that they're struggling with, maybe

Vit Muller: 01:00:11

they're in the HighLevel community, just drop it in the comments.

Vit Muller: 01:00:15

something, be relevant, not just like for the sake of putting it

Vit Muller: 01:00:19

out there, but be relevant so it, it can really help somebody.

Vit Muller: 01:00:22

You never know.

Vit Muller: 01:00:23

For show notes, links, and extra tips to helping your agency or

Vit Muller: 01:00:26

your SaaS with HighLevel, please go to highlevelexperience.com.

Vit Muller: 01:00:28

Thank you, and have a great rest of your day, everybody