Episode 98

Why Embracing HighLevel as Your Core Platform Boosts Client Trust

98 - Why Embracing HighLevel as Your Core Platform Boosts Client Trust

Vit brings back returning guest Michael Reimer, retired firefighter turned automation architect and founder of CRM Pros, to unpack HighLevel's rapid evolution into an AI-powered operating system and what that means for agencies right now. From Voice AI and Conversational AI to AI Studio and the soon-to-be-upgraded Agent Studio, Michael shares what's shipping, what's coming, and how to convert these capabilities into client wins. He breaks down his battle-tested framework for building reliable Voice AI agents at speed, how to reduce churn with smart reporting, and a practical outreach system that turns cold prospects into warm appointments using custom demos. If you're an agency or SaaS founder looking to ride HighLevel's AI wave without the shiny-object detours, this episode is a blueprint.

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About Michael Reimer

Michael Reimer is a retired firefighter turned automation architect and founder of CRM Pros, based in West Palm Beach, Florida. He has built three multimillion-dollar companies, led automation projects for more than 85 businesses, and developed over 2,400 AI voice agents. Known in the HighLevel community for his practical approach to Voice AI, client implementation, and agency enablement, Michael helps agencies turn AI and automation into real-world systems that deliver results.

Highlights 🔥

Key points we talked about in this pilot episode!

  • 👉 [00:01:00] HighLevel's Evolution to an AI Operating System - Discussion on HighLevel's rebranding as an AI operating system, the rapid development of AI features, and the proactive approach of HighLevel in integrating AI across the platform.
  • 👉 [00:03:00] HighLevel's Development Speed and New Features - Michael talks about the fast-paced development at HighLevel, including the use of vibe coding, the introduction of new features like voice cloning, and the future potential of speech-to-speech technology.
  • 👉 [00:06:00] HighLevel as the Core Platform - Vit and Michael discuss the importance of using HighLevel as the central hub for business operations, leveraging its infrastructure, and the benefits of its SOC 2 compliance.
  • 👉 [00:09:00] Building Systems Around AI Agents - Michael emphasizes the importance of building systems around AI agents rather than relying solely on the agents themselves, and his approach to using a hybrid model of local and cloud-based AI models.
  • 👉 [00:26:00] Voice AI Implementation and Testing Process - Michael outlines his methodology for implementing and testing Voice AI, including iterative testing, stress testing, and the importance of monitoring and adjusting based on real calls.
  • 👉 [00:55:00] Proactive Service Reminders and Client Retention - Discussion on using proactive service reminders as a high-ROI use case for Voice AI, and the significance of transparent reporting to reduce client churn.
  • 👉 [00:46:00] Generating First Clients and Effective Outreach - Michael shares strategies for acquiring initial clients through personal networks and effective outreach using custom demos and enriched data from Google Maps.

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More info about this episode:

  • Type: Audio (Explicit )
  • Link: https://podcast.highlevelexperience.com/episode/why-embracing-highlevel-as-your-core-platform-boosts-client-trust
  • Authors: Vit Muller
  • Copyright 2024 vitmuller.com | highlevelexperience.com
Transcript
Vit Muller:

are most still only scratching the surface?

Michael Reimer:

Yeah, I think so.

Michael Reimer:

it's mind-boggling what's gonna be next.

Vit Muller:

last time you said building the AI agent is only like

Vit Muller:

one part and the big opportunity is building the system around it.

Vit Muller:

Do you still believe that

Michael Reimer:

I'm very cautious, but, I'm just building

Michael Reimer:

these tools to help myself and,

Michael Reimer:

share them with others if needed,

Vit Muller:

where do you think agencies will still have leverage, in the coming

Vit Muller:

months and years if HighLevel keeps making these tools easier to use?

Michael Reimer:

I think there's still gonna be a market for this.

Michael Reimer:

There's people that don't wanna touch this.

Vit Muller:

The one thing with the Agent Studio,

Vit Muller:

why wouldn't they have done it directly inside workflows?

Michael Reimer:

Yeah, you're gonna start seeing a lot of that now.

Michael Reimer:

they're taking that product to the next level.

Vit Muller:

what do you think, like in terms of agency, the AI features

Vit Muller:

that agencies should explore?

Michael Reimer:

I guarantee almost every user that's listening to this

Michael Reimer:

episode is not using As- Ask AI enough

Vit Muller:

You've got a bit of a model there with landing

Vit Muller:

pages and, a demo that's custom.

Michael Reimer:

I could build 500 demos in, 15 minutes, already custom

Michael Reimer:

And the beauty of it is they can talk to it, and they can

Michael Reimer:

text with it and chat with it.

Vit Muller:

Welcome back to another episode on the High

Vit Muller:

Level Experience Podcast.

Vit Muller:

Today, we've got a returning guest, a retired firefighter

Vit Muller:

turned automation architect based in West Palm Beach, Florida.

Vit Muller:

He's built three multi-million dollar companies, led automation projects

Vit Muller:

for more than 85 businesses, and has developed over 2,400 AI voice agents.

Vit Muller:

When he joined us last time, we went deep into voice AI, prompt

Vit Muller:

engineering, client onboarding, testing

Vit Muller:

why the real opportunity is not just building an AI agent, but

Vit Muller:

building the system around it.

Vit Muller:

Since then, the AI space inside HighLevel has moved ridiculously fast.

Vit Muller:

Voice AI, conversation AI employees, workflow automation, content

Vit Muller:

creation, and sales assistants are no longer just nice-to-have features.

Vit Muller:

They're quickly becoming part of how modern agencies deliver value.

Vit Muller:

so today, I want to bring him back to talk about where all of this is

Vit Muller:

heading, what agencies should be paying attention to now, and how to actually

Vit Muller:

turn AI services into paying clients.

Vit Muller:

Please welcome back to the show Michael Reimer from CRM Pros

Michael Reimer:

Oh, thanks, Vit.

Michael Reimer:

Thank you very much for having me back.

Michael Reimer:

I was looking forward to this for a couple of weeks now, so I'm excited to be here

Michael Reimer:

today with you and the entire, audience

Vit Muller:

Likewise, Michael.

Vit Muller:

It's great to have you back, mate.

Vit Muller:

Hey, last time you were on, we talked about voice AI as a big opportunity.

Vit Muller:

Now it feels like the market has caught up.

Vit Muller:

Every agency's talking about it.

Vit Muller:

Every business owner is curious, and HighLevel is clearly moving towards this

Vit Muller:

idea of an AI-powered operating system.

Vit Muller:

Heck, they've even-- when you go to their landing page, that's what

Vit Muller:

they call themselves now, right?

Michael Reimer:

Yeah, they rebranded.

Michael Reimer:

I'm, I was impressed with that

Vit Muller:

yeah.

Vit Muller:

I'm curious to know, though, what-- from your point, like from where

Vit Muller:

you sit, building these agents and, working with real clients and agencies

Vit Muller:

ahead of the curve right now, are most still only scratching the surface?

Michael Reimer:

Yeah, I think so.

Michael Reimer:

I had the opportunity, I was in India for HighLevel doing a

Michael Reimer:

presentation there, recently.

Michael Reimer:

Had the opportunity to run into Varun and spend some time with him, and

Michael Reimer:

I said, "Varun, where do you think we're gonna be in a year, from now?

Michael Reimer:

Because I'm, like, kind of blown away, And he's "Really, Mike?" I--

Michael Reimer:

He goes, "I don't really know." And I said, "Yeah, I don't know either."

Michael Reimer:

It's moving so fast that it's, it's really, it's mind-boggling to me.

Michael Reimer:

But, what I really enjoy is, like you just mentioned, one of the

Michael Reimer:

things that's exciting to me is that HighLevel is not, reactive.

Michael Reimer:

They're being proactive with all of this.

Michael Reimer:

And basically, like you said, they rebranded into an AI operating

Michael Reimer:

system, almost no more CRM.

Michael Reimer:

They're really more than that now.

Michael Reimer:

They've went all in on h- on AI features, which you could see sprinkled

Michael Reimer:

throughout the entire platform.

Michael Reimer:

I recently, was looking at doing a full course on every I- AI feature

Michael Reimer:

in HighLevel, and, three months ago there was, like, 11 features,

Michael Reimer:

and now there's, 100 features that are using AI, little artifacts

Michael Reimer:

of AI thr- throughout the system.

Michael Reimer:

it's really fascinating.

Michael Reimer:

And, HighLevel's moving fast too.

Michael Reimer:

they're not moving slow.

Michael Reimer:

when I was in India, I spoke to a lot of the development team, and a

Michael Reimer:

lot of people don't know this, but, they now are using, Claude code.

Michael Reimer:

each of the developers are doing a lot of vibe coding now, so you're seeing

Michael Reimer:

them, which I'm impressed with, polishing up a lot of loose ends and also,

Michael Reimer:

rapidly deploying new, new features.

Michael Reimer:

And one of the things that not only vibe coding, but they also

Michael Reimer:

eliminated a lot of the red tape.

Michael Reimer:

So what norm- normally would take them a month or two or three months

Michael Reimer:

to deploy, they're now committing to deploy features in 24 hours.

Michael Reimer:

And, that to me is amazing, just AI Studio, great product.

Michael Reimer:

It's, infancy stage.

Michael Reimer:

It's, still in beta, and it's still really decent.

Michael Reimer:

it's a great product.

Michael Reimer:

It's gonna even get better and better.

Michael Reimer:

it's just, it's mind-boggling what's gonna be next.

Michael Reimer:

But I think you're gonna see, like you said, it's gonna be an AI operating

Michael Reimer:

system, and I think that, there's gonna be a lot more integrations to come.

Michael Reimer:

but really, they have a voice manager.

Michael Reimer:

I'm big into the voice stuff, as you mentioned on the intro.

Michael Reimer:

But, they're not standing still on that either.

Michael Reimer:

they're building constantly on that platform.

Michael Reimer:

They redid the UI.

Michael Reimer:

They're introducing new features.

Michael Reimer:

Now you can book to 30 calendars.

Michael Reimer:

I don't even know of a system that does that.

Michael Reimer:

And then, voice cloning now, just everything that they're adding

Michael Reimer:

more and more stuff into that.

Michael Reimer:

And then, I was talking, I was talking with the development team

Michael Reimer:

th- just this past week, what do you see coming down the pike?

Michael Reimer:

And basically now, we're doing, text-to-speech, right?

Michael Reimer:

But in the future, which is gonna be very soon, you're gonna see speech-to-speech.

Michael Reimer:

So it's gonna increase the, the amount of languages we can do very shortly, and then

Michael Reimer:

also it's gonna decrease the latency, and that's pretty important for everybody.

Michael Reimer:

So the quality's gonna go up, and, y- the user's gonna have a much

Michael Reimer:

better experience, and they're not stopping with the features.

Michael Reimer:

And what else can you really ask for?

Michael Reimer:

They're building a heck of a system.

Michael Reimer:

uh, I don't mean to talk a lot, Vit, but, one of the things that really blows

Michael Reimer:

me away is that some people are saying, "Oh, we don't need HighLevel anymore."

Michael Reimer:

And I totally disagree.

Michael Reimer:

I really do.

Michael Reimer:

And I, the reason I disagree is because HighLevel is the best bang for your buck

Michael Reimer:

that I've ever seen in a software product.

Michael Reimer:

And I truly believe that, or I wouldn't be sitting here, because if I had

Michael Reimer:

another option, I would already be in it.

Michael Reimer:

And honestly, I've never seen where you can pay for their premium product,

Michael Reimer:

$497 a month, and have a million people underneath you using that product.

Michael Reimer:

I've never seen a software product do that.

Vit Muller:

Oh, absolutely, yeah.

Vit Muller:

This year is gonna be my sixth year, in about a week time.

Vit Muller:

I'm going to get ticked-- My credit card's gonna get ticked for

Vit Muller:

another annual renewal and, I'm gonna do it without a heartbeat.

Vit Muller:

I've got customers on it.

Vit Muller:

It's a brilliant platform.

Vit Muller:

And like you said, there's a thing of, opportunity loss.

Vit Muller:

There's a thing of shiny syndrome.

Vit Muller:

the technology overall, outside of HighLevel, like in general,

Vit Muller:

it's crazy, absolutely.

Vit Muller:

but I have noticed, me personally, the shift, being on Facebook where

Vit Muller:

a lot of HighLevel mates and people are, people sharing their own

Vit Muller:

CRMs and vibe coding things and this and that and, I've seen them.

Vit Muller:

I've been on the calls with a couple of mates and what they've done.

Vit Muller:

It's truly impressive.

Vit Muller:

But, is it something that I would want to build my business on?

Vit Muller:

Is it a distraction?

Vit Muller:

Why wouldn't I just continue to build it on something that has, nine

Vit Muller:

hundred or so developers and it just, you can't really compete against it?

Vit Muller:

and, that's just like the tech aspect.

Vit Muller:

But then in terms of the responsibility, compliance,

Vit Muller:

HighLevel is now SOC 2 compliant.

Vit Muller:

HighLevel has the infrastructure that you can sleep at night knowing

Vit Muller:

your SaaS customers are on a platform that you're providing on the

Vit Muller:

backbone of this, a billion-dollar company that has the infrastructure.

Vit Muller:

So if something goes belly up, it's not up, it's not on your

Vit Muller:

shoulders, it's on their shoulders.

Vit Muller:

So it's an interesting one.

Vit Muller:

It's an interesting one.

Michael Reimer:

Yeah, for sure.

Michael Reimer:

to me, for the $497 a month and you get, over 650 features and unlimited, accounts

Michael Reimer:

underneath you, it's a no-brainer.

Michael Reimer:

But, if you wanna use other products that are gonna bolt on to enhance

Michael Reimer:

that experience, yeah, you can do that without a problem, and they're

Michael Reimer:

allowing that to happen more freely now.

Michael Reimer:

But at the end of the day, you hit the nail on the head.

Michael Reimer:

I wanna have, HighLevel as the hub and have maybe all these, sh- what

Michael Reimer:

you're calling shiny object tools around the spokes, allow them to

Michael Reimer:

utilize some features of the hub.

Michael Reimer:

And, I see that being the real future.

Michael Reimer:

I'm very careful, about jumping on new tech too early.

Michael Reimer:

in other words, I will not go on just because, it's easy to get all the hype,

Michael Reimer:

and say, "Oh my God, look at this latest thing," and people hype it up and say, "Oh

Michael Reimer:

my God," they get really crazy with it.

Michael Reimer:

I'm very restrictive on that.

Michael Reimer:

I'd rather let it run in, run through its paces.

Michael Reimer:

a new model comes out, I can't say within 20 hours if it's great or not.

Michael Reimer:

it's gonna take me a week or two, and I'm gonna be the last one to the race,

Michael Reimer:

and I'm c- I'm totally good with that because at the end of the day, I'm not

Michael Reimer:

gonna just switch tech because it's the latest thing that just hit the street.

Michael Reimer:

I'm gonna switch tech if it makes sense to me and my clients, to do

Michael Reimer:

not only financial's one thing.

Michael Reimer:

with AI, people are saying, "Oh, I wanna save tokens." that's the-- in my

Michael Reimer:

eyes, that's the least of my worries.

Michael Reimer:

the amount of money that you're saving on hours and manpower and time, the tokens

Michael Reimer:

are a, a very minuscule part of that.

Michael Reimer:

And I'll spend top dollar on the best models, the more tokens just

Michael Reimer:

to have performance and output.

Michael Reimer:

That's just me.

Michael Reimer:

that's how I r- I do it.

Michael Reimer:

but like I said, there's a lot of hype that people like to say, "Oh

Michael Reimer:

my gosh, like I'm running the latest thing." at the end of the day, maybe

Michael Reimer:

it's gonna last, maybe it won't.

Michael Reimer:

But I think the stable piece here is HighLevel.

Michael Reimer:

I really believe it, and like I said, I wouldn't be here if I didn't,

Michael Reimer:

think so, And, I was talking to them the other day, it's funny, 'cause,

Michael Reimer:

at the beginning of the year they said, "Oh, we're gonna ramp up AI

Michael Reimer:

developers to around 110 AI developers."

Michael Reimer:

And when I spoke to them the other day, they, they said they're gonna keep it

Michael Reimer:

at 40 because they're getting 10X the output by using, five coding tools.

Vit Muller:

yeah.

Vit Muller:

It's unreal.

Vit Muller:

Hey, last time you said building the AI agent is only like one

Vit Muller:

part and the big opportunity is building the system around it.

Vit Muller:

Do you still believe that or has the agent technology now become

Vit Muller:

strong enough to stand on its own?

Michael Reimer:

so I have agents, I'm building agents, and, doing

Michael Reimer:

things a little bit different.

Michael Reimer:

I'm building agents for my own use, not really to sell to clients.

Michael Reimer:

I'm using it to build out things that I didn't think were possible.

Michael Reimer:

But I'm finding that, a lot of the, models have some guardrails that I need

Michael Reimer:

to overcome and, I'm gonna actually for once, because I was very hesitant to do

Michael Reimer:

it, I'm gonna actually invest in hardware.

Michael Reimer:

So I'm gonna do a hybrid model where I'm gonna use some local

Michael Reimer:

models, but yet I'm gonna use some, cloud-based models as well.

Michael Reimer:

And, because you can bundle these subscriptions in pretty reasonably.

Michael Reimer:

But HighLevel's not going anywhere.

Michael Reimer:

I'm us- I'm utilizing that on the back end as well, But I'm

Michael Reimer:

building these agents out.

Michael Reimer:

I'm letting them have a certain amount of latitude, but, you could build them

Michael Reimer:

very responsibly and have checks in place, that makes them, pretty much safe.

Michael Reimer:

I don't allow it to have full access to my email, and they can't

Michael Reimer:

send emails out on be- my behalf.

Michael Reimer:

I'm not doing that.

Michael Reimer:

I wouldn't let HighLevel do that.

Michael Reimer:

I'm not gonna do it with an agent, on its own.

Michael Reimer:

I would always have it maybe draft an email and then that would be it.

Michael Reimer:

I'm not gonna let them spend on my behalf.

Michael Reimer:

Do you know r- right now that Stripe released, you can have an agent

Michael Reimer:

buy stuff on Stripe right now?

Michael Reimer:

Stripe has that capa- capacity.

Michael Reimer:

So I'm not really, I'm not really keen on that yet.

Michael Reimer:

I'm very cautious, but, there's so much they can do.

Michael Reimer:

if it can be done on a computer, you can have an agent do it.

Michael Reimer:

they can browse a computer.

Michael Reimer:

It could, pretty much do any- everything.

Michael Reimer:

I did some testing with Facebook, I had the agent go out and sign up

Michael Reimer:

for its own Facebook account and set up its own profile to, to include

Michael Reimer:

avatar, everything, and join groups.

Michael Reimer:

It does everything.

Michael Reimer:

it's really, it's a wild, it's a wild situation out there.

Michael Reimer:

It's really crazy.

Michael Reimer:

So that's just me.

Michael Reimer:

I'm just building these tools to help myself and, share

Michael Reimer:

them with others if needed,

Vit Muller:

Well, you, you've-- Since I've met you, I can-- I've

Vit Muller:

been seeing you everywhere, so obviously, the way you're explaining

Vit Muller:

it sounds, you're downplaying it.

Vit Muller:

I think, you're-- The stuff that you do is awesome.

Vit Muller:

I don't know if you wanted to share any of the latest stuff since last time

Vit Muller:

we talked that, is notable to mention.

Michael Reimer:

Doing we're just, we're automating our day-to-day

Michael Reimer:

is basically what I'm doing.

Michael Reimer:

And, I don't think, I have a full team.

Michael Reimer:

we have 12 guys that are, guys and girls that are working day and

Michael Reimer:

night, to help our, our community.

Michael Reimer:

Our community's grown from 300, 40, 40 days ago now to 1,500.

Michael Reimer:

And, we're still full service.

Michael Reimer:

AI's not gonna replace any of them.

Michael Reimer:

But, we're in the point now where we're getting them every single employee their

Michael Reimer:

own subscriptions on various products.

Michael Reimer:

And, we're also, like I said, building agents to do things that we don't have

Michael Reimer:

time to do, or we can automate it so we can stay focused on, on other aspects.

Michael Reimer:

So agents building courses can be done easily right now.

Michael Reimer:

one of the big hurdles for me is, is doing screen shares, and

Michael Reimer:

instruction inside HighLevel.

Michael Reimer:

So we're building agents to learn HighLevel inside and out and perform

Michael Reimer:

their own screen shares so they can do recordings and make them visually

Michael Reimer:

appealing and show features, step by step.

Michael Reimer:

So we're building those out.

Michael Reimer:

a lot of course creation,

Vit Muller:

So kind of like customer submits a support request, and we know

Vit Muller:

the quickest way to solve it is just send them a Loom video so that way

Vit Muller:

you can avoid having to have more back and forth, have to avoid, get to avoid

Vit Muller:

not have to have a meeting with them.

Vit Muller:

Loom a lot of times solves it.

Vit Muller:

What you're talking about is the AI would create that Loom

Vit Muller:

video and send it to the customer

Michael Reimer:

Yeah.

Michael Reimer:

And also, create, like if I'm gonna do a course on, voice AI, I can have it

Michael Reimer:

do just the screen recordings for me.

Michael Reimer:

I already have a system built that, my VAs can do screen recordings and, but

Michael Reimer:

then it substitutes my voice in place of theirs and my video in place of theirs.

Michael Reimer:

So they could do a lot of the legwork for me, and then I would just, rebrand those.

Michael Reimer:

But now I want it to do it totally automatic and, learn,

Michael Reimer:

learn HighLevel inside and out.

Michael Reimer:

But it's a challenge because, think about it, Vit, HighLevel changes so

Michael Reimer:

much, there's a learning curve there.

Michael Reimer:

Even the agents can't keep up with that.

Michael Reimer:

I'm putting two agents full-time on just learning HighLevel full-time.

Michael Reimer:

That's all they would do is, know everything about it.

Michael Reimer:

They know how to access help, they know how to do everything, and, I

Michael Reimer:

can direct them to do, exactly that.

Michael Reimer:

We do screen recordings that look amazing

Vit Muller:

Yeah.

Vit Muller:

And customer support is such an important aspect of it all, right?

Vit Muller:

When it comes to adoption.

Vit Muller:

More and more these days, I'm thinking like in terms of, like even my own

Vit Muller:

SaaS, like repositioning it more where I'm no longer going to hide

Vit Muller:

the fact that we are, built on GHL.

Vit Muller:

I'm going to embrace it, that we are built on GHL.

Vit Muller:

And because even-- And the proof is in the pudding.

Vit Muller:

I spoke to a couple of people and they actually told me, we've done

Vit Muller:

that, and we're actually getting more business because HighLevel is now so

Vit Muller:

known, even in the…" what is it?

Vit Muller:

The other day, I had, somebody came over in our old house back in Australia, and

Vit Muller:

they were installing an aircon unit.

Vit Muller:

it was about six months ago.

Vit Muller:

And when they were leaving, I spoke to the guy about, I just mentioned,

Vit Muller:

"Hey, I do this." And "Ah, is it HighLevel?" I'm like, "Yeah."

Vit Muller:

"Oh, we just sign up directly.

Vit Muller:

Yeah, we're just trying to get our head wrapped around it." So when I

Vit Muller:

heard that, I'm like, okay, well, businesses are now going direct as well.

Vit Muller:

Obviously, the second part of it is, are they gonna succeed with

Vit Muller:

without proper support or not?

Vit Muller:

That's another story.

Vit Muller:

But it is, HighLevel is known.

Vit Muller:

It's no longer what is HighLevel, right?

Vit Muller:

building that and changing our branding, brand messaging, at least for us, what

Vit Muller:

I'm planning to do very in the near future, go over my website and go over

Vit Muller:

my marketing messaging, everything, is to highlight that we are a technology

Vit Muller:

platform built on back of HighLevel.

Vit Muller:

We have our own additional tech stack.

Vit Muller:

We have our own proprietary onboarding and support and success, resources and tools.

Vit Muller:

And the basic- basically, the main thing I wanna be known for is we

Vit Muller:

help businesses with adoption of HighLevel, because adoption, still

Vit Muller:

to this day, a lot of businesses who go direct, they struggle with it.

Vit Muller:

There's more and more features being released every day.

Vit Muller:

It's only gonna get harder to really comprehend what can be done with it.

Vit Muller:

Yes, you can do some basic stuff, but then very quickly, then you're gonna be

Vit Muller:

like, "What am I paying for if I'm not fully utilizing all these other things?"

Vit Muller:

And you're gonna get lost in the weeds.

Vit Muller:

Not to mention, if you're a plumber or if you've got your day-to-day job,

Vit Muller:

you shouldn't really try and have to get your head wrapped around it.

Vit Muller:

Have somebody in your corner.

Vit Muller:

So I think positioning ourselves as we are a provider of HighLevel, and we

Vit Muller:

help you adopt it, we're in your corner and we're local, I think it'll work

Michael Reimer:

Yeah, for sure.

Michael Reimer:

I used to, I used to try to hide it and be like, "Oh, what do you use?" And be

Michael Reimer:

like, "Oh, it's our own system." but, let's face it, all it takes is a few

Michael Reimer:

minutes and you go on Google and put a few things in, and all of a sudden

Michael Reimer:

they're already gonna know that you're on, using HighLevel on the backend.

Michael Reimer:

So I don't hide it at all.

Michael Reimer:

I wear a hat that says HighLevel pretty much almost every single day.

Michael Reimer:

I've met, some of my biggest clients as a result of that, just wearing a hat.

Michael Reimer:

And, my, my law clients, our biggest client, and we met them by accident

Michael Reimer:

just by wearing a hat because they signed up just like you said, and they

Michael Reimer:

had nowhere to turn a week before.

Michael Reimer:

So I agree with you.

Michael Reimer:

I don't hide it.

Michael Reimer:

I just basically tell them like, "Listen, HighLevel's the bus, but we're the driver

Michael Reimer:

and we," like you said, "we have systems that we bolt onto HighLevel, and we do it

Michael Reimer:

either custom or, semi-custom for you and make it, effective." But also, like I've

Michael Reimer:

noticed like now, we he- we're helping so many agency owners, people that wanna…

Michael Reimer:

why do people wanna use HighLevel?

Michael Reimer:

Well, they're sick of working for somebody else perhaps, or, they're a stay-at-home

Michael Reimer:

mom and they wanna do a side hustle or, whatever the reason is, they wanna

Michael Reimer:

own their own business, they wanna have freedom or, supplement their day job.

Michael Reimer:

there's a lot of reasons why people do it, but, they're basically becoming

Michael Reimer:

agencies, and, that's what we're, that's what pretty much that's who

Michael Reimer:

we're helping for the most part.

Michael Reimer:

Yeah, we're doing some direct businesses for sure, but now it

Michael Reimer:

seems like most of the people we're helping are agency owners that are,

Michael Reimer:

looking to start their own business, and expand that, for their own use.

Michael Reimer:

But, it's amazing.

Michael Reimer:

Like I said, features are coming out rapid fire.

Michael Reimer:

I've never seen anything like it.

Michael Reimer:

it's every day now there's eight features every single day.

Michael Reimer:

And I know when my head is spinning when I see them coming in all day long, that

Michael Reimer:

I know what a new user must feel like.

Michael Reimer:

They're probably like, "Oh my gosh, I don't even know what to do." And, I'll

Michael Reimer:

never forget, and I think you just touched on a bit, is like when I first saw it, I

Michael Reimer:

haven't been u-using the p-platform nearly as long as you are, but, I'll never forget

Michael Reimer:

when I first opened it and I was like so overwhelmed and I did the same thing

Michael Reimer:

that I see a lot of agency owners do.

Michael Reimer:

They binge on YouTube, and they try to struggle and figure it out themselves.

Michael Reimer:

I knew right then and there, there was just so many conflicts of information.

Michael Reimer:

I said, "The only way I'm gonna do this," and because I'm very stringent, is I

Michael Reimer:

signed up for the admin program, and that's really what got me over the hump.

Michael Reimer:

It just basically… I know it's so silly, but it's $97 a month.

Michael Reimer:

It's not a huge amount of money, but when you put a couple of bucks on

Michael Reimer:

the line and you say, "Listen, I'm paying for this and I wanna utilize

Michael Reimer:

it, it's gonna get me through," and I passed the test and, I already knew

Michael Reimer:

right then and there, this is amazing.

Michael Reimer:

But I already knew when I s- when I passed that test, I knew

Michael Reimer:

I wasn't a HighLevel expert.

Michael Reimer:

'Cause if you think you're a HighLevel expert when you pass

Michael Reimer:

that exam, you're sadly mistaken.

Michael Reimer:

So to me, that was just a touch of the, that's just the tip of the iceberg.

Michael Reimer:

And then if you think you're ever, if-- I kid about this, but it's really true.

Michael Reimer:

HighLevel doesn't know everything about HighLevel, and they're

Michael Reimer:

developing it, So that's almost a joke, but it's really honest.

Michael Reimer:

they don't even know, because I've taught them things and they've taught

Michael Reimer:

me things and, you've taught me things and I probably taught you things.

Michael Reimer:

So that's just how it is.

Michael Reimer:

And, it's such a massive, product and it's so ultra-flexible that, you'll

Michael Reimer:

never know everything about it.

Michael Reimer:

And quite frankly, I probably wouldn't be sitting here if it was so easy to

Michael Reimer:

master, because I would be bored already.

Michael Reimer:

And, and if it was so easy to master, wouldn't everyone do it?

Michael Reimer:

And we'd have everyone doing it, right?

Michael Reimer:

But it's, it's semi-custom for the most part, and there's a lot of

Michael Reimer:

opportunities for people, not only their own business, but to start their

Michael Reimer:

own business, selling to others, So

Vit Muller:

Yeah.

Vit Muller:

Now there is an interesting thing with HighLevel I've noticed,

Vit Muller:

certain tools are getting easier to use or easy to understand, right?

Vit Muller:

They're doing a really good job at explaining when you, say, for the first

Vit Muller:

time you land on, say, automations page, as a feature and there's no

Vit Muller:

automation, you got this little like a starting tutorial, right?

Vit Muller:

So it makes it easier for people to understand and adopt it to a point where

Vit Muller:

certain things becoming quite easy to use.

Vit Muller:

where do you think agencies w- will still have leverage, in the coming

Vit Muller:

months and years if HighLevel keeps making these tools easier to use?

Michael Reimer:

I think there's still gonna be a market for this.

Michael Reimer:

There's people that don't wanna touch this.

Michael Reimer:

There's people that are not as tech-savvy as the current user

Michael Reimer:

base that's using this product.

Michael Reimer:

we surround ourselves with high-level users, so we think everyone is

Michael Reimer:

at that level of experience and, and that are that tech-savvy.

Michael Reimer:

But there's a lot of people that are not, and, they're always gonna be out there.

Michael Reimer:

The other thing is, they're sprinkling all these AI features, as I mentioned

Michael Reimer:

when we started the episode.

Michael Reimer:

they're sprinkling all these features throughout.

Michael Reimer:

I use them myself, and, I use it to make my team-- make my life

Michael Reimer:

easier and my team's life easier.

Michael Reimer:

And I'll give you an example because I know you're really

Michael Reimer:

good at workflows, right?

Michael Reimer:

Well, I try to dream up, crazy ideas and make them a reality.

Michael Reimer:

that's kinda what I try to do.

Michael Reimer:

I have a problem, I'm gonna solve it, and let's just say it's a workflow.

Michael Reimer:

I get up early, I'm having my coffee, I dream up this crazy idea.

Michael Reimer:

Well, in the past, I would have to relay that to my team and say: "Hey,

Michael Reimer:

guys, this is what I'm thinking." And what they produce is totally

Michael Reimer:

different than what's in my head.

Michael Reimer:

I use a hybrid approach.

Michael Reimer:

I will go in there, I will document it, on a Word doc for my own use.

Michael Reimer:

I'll go in there, I will, put it into the AI workflow builder, which has come

Michael Reimer:

a long way, really a long way, and I'll get it about 90 to 95% there, and then

Michael Reimer:

I'll tell my team, "Hey, guys, it's done.

Michael Reimer:

I named it.

Michael Reimer:

It's in draft.

Michael Reimer:

You guys take it from here and get it operational." And, there's no

Michael Reimer:

confusion, and it works out so well.

Michael Reimer:

And that's, almost everything we're doing now is almost like a hybrid approach.

Michael Reimer:

So it save us so much time, Vit.

Michael Reimer:

and the products are getting better and, what's coming in the future here pretty

Michael Reimer:

quickly, I don't know if you've seen it, but they, they've re- they're reworking,

Michael Reimer:

Agent Studio, not to be confused with AI Studio, the Vibe Code Builder, which is

Michael Reimer:

doing the f- websites and funnel pages.

Michael Reimer:

the Agent Studio, totally redoing it, and, I got a glimpse of that, last week.

Michael Reimer:

And, I think everyone's gonna be pleasantly surprised when that comes

Michael Reimer:

out because it's truly amazing.

Michael Reimer:

They're gonna have over 650 skills built into that A- Ask AI feature, and, that

Michael Reimer:

Ask AI is gonna be a major component of this product, and I think you guys will be

Michael Reimer:

blown away when you see it, 'cause I was

Vit Muller:

The one thing with the Agent Studio, which has always been--

Vit Muller:

I've been curious why wouldn't they have done it directly inside workflows?

Vit Muller:

Why wouldn't they merge the two together?

Vit Muller:

Because you're in the Agent Studio and your agent's doing certain

Vit Muller:

things, but what if it had the workflow actions that we're used to,

Vit Muller:

you could, that makes sense, right?

Vit Muller:

Like, why wouldn't it be bundled

Michael Reimer:

Yeah, you're gonna start seeing a lot of that now.

Michael Reimer:

So they're gonna, they're taking that product to the next level.

Michael Reimer:

it was a very difficult-- it was a good product if you really

Michael Reimer:

spent the time and figured it out.

Michael Reimer:

But it was, it was a difficult learning to learn it.

Michael Reimer:

it was a really challenging… I'm pretty tech-savvy, but what I really

Michael Reimer:

liked about it is that you could bring in virtually any outside system, but now

Michael Reimer:

you're gonna be able to do it with ease.

Michael Reimer:

So what's coming out in the next, hopefully in the next couple of

Michael Reimer:

weeks, is gonna be truly amazing.

Michael Reimer:

And I think, just like AI Studio, it's still in beta.

Michael Reimer:

it'll be in beta when it comes out, but it's never, it's not done.

Michael Reimer:

it's gonna be more and more features.

Michael Reimer:

I tested Agent Stu- I tested AI Studio, the builder, the web page builder

Michael Reimer:

and all that, before it was released.

Michael Reimer:

It was a fraction of what it is now, and they're releasing

Michael Reimer:

daily updates on that product.

Michael Reimer:

So, I used to… It's so funny.

Michael Reimer:

I used to think HighLevel was crazy.

Michael Reimer:

they would do this skateboard model that everyone talks about,

Michael Reimer:

and some people knock them.

Michael Reimer:

But, I've been doing a lot of app development, both on iOS and, Windows,

Michael Reimer:

for, and Play Store, Google Play Store, App Store, Apple App Store.

Michael Reimer:

And, I try to test everything to get it perfect, and, it's virtually impossible.

Michael Reimer:

So they're actually smart because if they're vibe coding, they

Michael Reimer:

basically do their round of testing.

Michael Reimer:

They have a senior engineer look at that, and then they put it on the street.

Michael Reimer:

And the only really way to get, real feedback is put it on the street, let

Michael Reimer:

people beat it up, give them feedback.

Michael Reimer:

And when you're vibe coding, when you're getting those problems

Michael Reimer:

coming in, it's easy to fix.

Michael Reimer:

But they could spend years trying to, some of these complex features to, to

Michael Reimer:

test them before they release them.

Michael Reimer:

It would never happen.

Michael Reimer:

So I used to knock them.

Michael Reimer:

I didn't used to knock them, but I see a lot of people knocking them, because they

Michael Reimer:

think it's re- being released too early.

Michael Reimer:

But actually, they're pretty smart in the long run because they get to

Michael Reimer:

the end goal a lot faster, and they use a lot of us in the beta phase or

Michael Reimer:

alpha and beta phase to get there.

Michael Reimer:

it's pretty, pretty smart.

Vit Muller:

Having said that though, I have noticed that it's

Vit Muller:

not much of a skateboard anymore when it comes to new releases.

Vit Muller:

it's a little bit further beyond, beyond that.

Vit Muller:

even Robin, he said or Varun's actually really active in the

Vit Muller:

community recently, which I really like, and he's like: "Yeah, guys,

Michael Reimer:

Me too

Vit Muller:

I know how we've been doing it over the years, skateboard,

Vit Muller:

but these days we generally release something that's more like a car."

Michael Reimer:

yeah, I agree

Vit Muller:

that's thanks to the volume and how many staff members and they got--

Vit Muller:

they now have that infrastructure to do that and still maintain that speed.

Vit Muller:

So it's interesting.

Vit Muller:

But, back to you.

Vit Muller:

In terms of, what you've become really known for in the community and how

Vit Muller:

you've, at least how I've seen it, you rise to the top, but you've been very

Vit Muller:

helpful, sharing what's been working for you with voice AI originally, right?

Vit Muller:

Now, last year, you and I, we had a bunch of, one-to-one meetings as well

Vit Muller:

and also on the podcast, and I know you've been big on the quality, of

Vit Muller:

the voice AI agents that you put out, but the way you've been doing it, at

Vit Muller:

least the way I remember you saying it, is you just spend a lot of rounds of

Vit Muller:

calls with the voice AI and you just, like that's how you've been doing it.

Vit Muller:

Is that how you still do it?

Vit Muller:

Because that cannot be scalable

Michael Reimer:

I still do that.

Michael Reimer:

I still, we do a lot of calls.

Michael Reimer:

we have our own little methodology.

Michael Reimer:

So essentially, I can ramp up a voice agent in probably, on average

Michael Reimer:

15 minutes to 30 minutes, right?

Michael Reimer:

But then I would probably take another half an hour just to, test it.

Michael Reimer:

And my methodology is, very simple.

Michael Reimer:

So we have our prompt and we have the business, and we start the call, and maybe

Michael Reimer:

the first call only lasts 10 seconds.

Michael Reimer:

Maybe I never even get through the first message, but I'm gonna stop and I'm gonna

Michael Reimer:

fix it, and then I'm gonna keep going until I've been through the entire call.

Michael Reimer:

Then I'm gonna, I'm gonna go through and I'm gonna pretend I'm a customer

Michael Reimer:

and I'm gonna go through each lane.

Michael Reimer:

So if it's somebody who says, "Hey, listen, I need to make an appointment for

Michael Reimer:

a new s- XYZ," I'm gonna go through that.

Michael Reimer:

If somebody has to escalate to a human, I'm gonna do that.

Michael Reimer:

I'm gonna test every aspect of that.

Michael Reimer:

And then my final round of testing, and I do it a little different, is, I

Michael Reimer:

call it a stress test, but basically I don't care what the agent says on

Michael Reimer:

the other line, on the other side.

Michael Reimer:

I just basically rapid fire every single question, about that company off the

Michael Reimer:

knowledge base or, in the prompt or anything in general about the company.

Michael Reimer:

So I ask it like, "Hey, where do I park when I get there?

Michael Reimer:

What do I do?

Michael Reimer:

What… Are you open Saturdays?

Michael Reimer:

Are you open Sundays?

Michael Reimer:

Are you open during the week?

Michael Reimer:

What's the…" and just rapid fire them.

Michael Reimer:

And then, it's the same thing as HighLevel though.

Michael Reimer:

we're gonna release it to the wild and people are gonna talk to it

Michael Reimer:

totally different than I talk to it.

Michael Reimer:

So we're very careful about monitoring for the first, seven days and,

Michael Reimer:

listening to those voice calls and make sure that everything is getting

Michael Reimer:

picked up like we imagined it to because sometimes you could be off.

Michael Reimer:

people are talking to it from a different approach.

Michael Reimer:

And then, I would caution everybody to do that because, I w- I try to

Michael Reimer:

catch it before the client catches it.

Michael Reimer:

I don't want the client catching it.

Michael Reimer:

I'd rather fix it quickly.

Michael Reimer:

and pay attention.

Michael Reimer:

keep the recordings on and pay attention.

Michael Reimer:

see if every call's getting transferred to a human, you got a problem.

Michael Reimer:

Because, we want 80% to 90% of the call, the calls to be handled by AI, and if

Michael Reimer:

we're transferring to a human every single call, then there's an issue.

Michael Reimer:

So either you missed something, in the prompting or something's not right.

Michael Reimer:

the other thing is that people, just a tip for the audience here, a lot of

Michael Reimer:

people don't realize, but, if you're gonna keep recording on and you're gonna

Michael Reimer:

keep recording forever and ever, you're racking up unnecessary expenses because

Michael Reimer:

HighLevel will charge you for that.

Michael Reimer:

and rightly you're using their space.

Michael Reimer:

so I would toggle that little toggle on that, deletes the

Michael Reimer:

recordings after 90 days for sure.

Michael Reimer:

and then if you don't, if you don't need to record them after that,

Michael Reimer:

then you can totally turn that off.

Michael Reimer:

But I like having the recordings for reference, but definitely toggle that on,

Vit Muller:

So the framework, to recap, the framework is you go through all the

Vit Muller:

different scenarios that are typical from what people might be asking about.

Vit Muller:

that's a no-brainer, and it's a good framework because it's pretty easy to

Vit Muller:

follow regardless of what business is.

Vit Muller:

Then you go through round of testing on the voice until you get to the end of

Vit Muller:

the conversation fully without a glitch.

Vit Muller:

then you see if it trips up on a knowledge base, and then you do the first week of

Vit Muller:

proac- like monitoring, the conversation.

Vit Muller:

So basically up to-- from the point of somebody requesting AI

Vit Muller:

to get billed, you go through the fulfillment, the first seven days done.

Vit Muller:

It's all about being proactive.

Vit Muller:

And then do I understand correctly then to make it scalable, then it turns into

Vit Muller:

being more reactive when if the customer finds something they can reach out?

Vit Muller:

Because you can't monitor it forever, right?

Michael Reimer:

no.

Michael Reimer:

But we, the other thing is if HighLevel makes some drastic changes, we'll

Michael Reimer:

definitely take a peek at that and make sure that we're not having an effect.

Michael Reimer:

But, also, there's a couple of key things here that we need to make

Michael Reimer:

sure that the c- clients know.

Michael Reimer:

and also, your listeners too, if they're gonna be selling this as a service, one

Michael Reimer:

of the big things that these clients have an issue with is, what you love

Michael Reimer:

is monthly reoccurring revenue, right?

Michael Reimer:

So they treat people that are selling voice agents almost like a web host.

Michael Reimer:

So if you're not proactive on that, when you do your first discovery call

Michael Reimer:

and let them know, "Listen, we're not asleep at the wheel here. We have to

Michael Reimer:

be proactive and keep an eye on this." This is not like a website where you

Michael Reimer:

build the website, you're hosting it, and no one's touching it until

Michael Reimer:

the client calls you to make changes.

Michael Reimer:

It doesn't work like that.

Michael Reimer:

I would suggest a monthly review and, just run through it and

Michael Reimer:

make sure there's no issues.

Michael Reimer:

But, also set the expectation, early on that, if you don't, if you don't

Michael Reimer:

want us to touch it, you're gonna have a car with no wheels in six months

Michael Reimer:

because AI is changing every single day.

Michael Reimer:

HighLevel's changing rapidly.

Michael Reimer:

there may be new features that you'd want implemented, and we would do that for you.

Michael Reimer:

So those are all things to think about.

Michael Reimer:

And, like I said, their main heartache is not paying you for the setup.

Michael Reimer:

People don't have a problem with that fi- psychologically, 'cause

Michael Reimer:

they know it's like a semi-custom product you're selling them.

Michael Reimer:

But they do have a problem when you say, "I'm gonna charge you

Michael Reimer:

every month," 'cause they think you're getting paid to do nothing.

Michael Reimer:

And, even after you collect your first payment, it's important that you set

Michael Reimer:

up a process in your company, in your agency, to notify the client with a

Michael Reimer:

report at the end of the month and say, "Hey, listen, we handled this many calls.

Michael Reimer:

We booked this many appointments.

Michael Reimer:

we're doing our thing on the back end.

Michael Reimer:

Even though, you think we're sleeping, we're really not." So give them

Michael Reimer:

that data because they're quick to realize that they're paying you,

Michael Reimer:

but they forget what you're doing.

Michael Reimer:

try to keep them abreast and let them know, with data that you're

Michael Reimer:

actually monitoring and taking care of their business because

Vit Muller:

back in 2020 or 2021 it was, on my other podcast that I

Vit Muller:

had, is when I had Shaun Clark on.

Vit Muller:

he was, on one of my interviews and he said this, when he ran his old business,

Vit Muller:

Invoice Sherpa, which was business to remind people about their upcoming

Vit Muller:

invoices being overdue, simple business.

Vit Muller:

But what he found, I don't know if it was that business or another business

Vit Muller:

that he had, but he said that, the one thing that he found that in-increa-

Vit Muller:

like, significantly decreased his churn was automatic reporting to his customers

Vit Muller:

about just the activity, what's happening.

Vit Muller:

so I believe it.

Vit Muller:

now, HighLevel has the account reporting, which has been brilliant.

Vit Muller:

I've seen something about conversation or voice reporting,

Vit Muller:

reporting specifically as well.

Vit Muller:

I don't know if I was dreaming or not, but is… How do you do it?

Michael Reimer:

Yeah, you can, you could, you could pull a lot of that data.

Michael Reimer:

you can, see how many calls there were, how many peop- so if you go to

Michael Reimer:

that dashboard on the voice section, it'll see, you'll see a section

Michael Reimer:

that says triggers as an example.

Michael Reimer:

It'll tell you every trigger that was triggered, every action that was done.

Michael Reimer:

So you can do that very easily.

Michael Reimer:

You can do that for the month and, generate a report pretty simply.

Michael Reimer:

and you could almost, automate that as well.

Michael Reimer:

You can use, you could take a screenshot of that dashboard and have, any one

Michael Reimer:

of the AI providers, build you a quick overview report and just keep

Michael Reimer:

recycling that for your customers.

Michael Reimer:

Pretty simple to do.

Michael Reimer:

as they keep increasing, the endpoints that they're, tying into, the MCP

Michael Reimer:

server, I bet you're gonna see more and more of that to be just totally,

Michael Reimer:

easier and easier as we go along.

Michael Reimer:

But it could be done now, But it may take a little bit of more legwork,

Michael Reimer:

but it could definitely be done now.

Michael Reimer:

But yeah, I think that's important is that you have to set the expectation

Michael Reimer:

when, before you even take their first deposit and then do it after, because

Michael Reimer:

if you don't, they're gonna leave.

Michael Reimer:

And then, a lot… I've seen people that came to me and, I said, "Oh, how

Michael Reimer:

is it going? You got your first client?"

Michael Reimer:

They're like, "Yeah." And I said, "How much did you charge them for the

Michael Reimer:

setup?" And their setup was reasonable.

Michael Reimer:

And I said, "Well, how much are you charging them

Michael Reimer:

monthly?" And I was blown away.

Michael Reimer:

I was like… And some people would say, "Oh my God, that's so great.

Michael Reimer:

you're getting a massive monthly reoccurring revenue on this client."

Michael Reimer:

But, I, I have to almost think that would be short-lived.

Michael Reimer:

you have to be, responsible on that monthly figure because that's what

Michael Reimer:

people get heartache over, from what I've seen, I like, I think we mentioned

Michael Reimer:

this on the last time I was here.

Michael Reimer:

I don't know if I did or not, but we try to bundle it into, five

Michael Reimer:

distinct services as one product.

Michael Reimer:

And, all of the things that we bundle into one product is a money maker for people.

Michael Reimer:

And, and it's easy to deploy every single time.

Michael Reimer:

It's simple.

Michael Reimer:

this, the, my staff can do it easily, and, it's repeatable, and, it fits

Michael Reimer:

98% of the businesses out there.

Michael Reimer:

So we don't even niche down.

Michael Reimer:

A lot of people in HighLevel are like, "Oh, niche down," and, "You could

Michael Reimer:

be the voice guy for electricians."

Michael Reimer:

Well, it takes me the same amount of work to deal with a voice agent

Michael Reimer:

from electrician today to a plumber tomorrow, to an AC guy, to a roof

Michael Reimer:

guy, to a guy cleaning swimming pools.

Michael Reimer:

It's the same thing for me.

Michael Reimer:

we don't have to, I don't have to know everything about being an electrician

Michael Reimer:

to do these five things that we do, and that's database reactivation, reputation

Michael Reimer:

management voice AI, conversational AI, and back up their website with,

Michael Reimer:

workflows to, speed the lead and just get some automation on their website.

Michael Reimer:

If you do those things, it'll do every business, and then guess

Michael Reimer:

what happens after that, Vit?

Michael Reimer:

They're gonna ask you to do more work.

Michael Reimer:

That's a foot in the door almost.

Michael Reimer:

And then you have to make the edu- we s- we t- we were talking before this podcast.

Michael Reimer:

At that point, you have to make an educated decision.

Michael Reimer:

You have to say, "Listen, do I wanna take on this extra work even though it's

Michael Reimer:

a big paycheck and stop from what I'm doing over and over again and get lured

Michael Reimer:

into that? or would you rather just stay focused on what you do and handle 10 more

Michael Reimer:

of these and have less headache?" And more hair than me and you have, right?

Vit Muller:

That's important distinction.

Vit Muller:

not about the hair, but

Michael Reimer:

Yeah

Vit Muller:

de-deciding on the model because, I am, I'm a big fan of that

Vit Muller:

model too, where the first layer is the scalable layer, and then the second

Vit Muller:

layer is the optional layer and, you know, it's also making it easier for,

Vit Muller:

acquisition of new customers if it's a, if it's an easy way to get in and

Vit Muller:

easy to fulfill on the front end.

Vit Muller:

Because like I said, it give them quick wins.

Vit Muller:

they're excited.

Vit Muller:

oftentimes it's enough.

Vit Muller:

not everybody needs super custom stuff or advanced stuff.

Vit Muller:

but if you do have skills and those customers come, then that's

Vit Muller:

a nice little extra cream on top.

Vit Muller:

So for sure.

Vit Muller:

I was gonna pick your brain on, what do you think… so we talked about, voice.

Vit Muller:

I know conversation AI is another one that we talked about last year

Vit Muller:

and, the big thing was, and I s- I'd still think to this day, CloseBot

Vit Muller:

being, more, a premium option.

Vit Muller:

but what do you think, like in terms of agency, in terms of high level, the AI

Vit Muller:

features that agencies should explore?

Michael Reimer:

I guarantee almost every user that's listening to this

Michael Reimer:

episode is not using As- Ask AI enough because it's very powerful.

Michael Reimer:

It'll set up your brand board.

Michael Reimer:

It could build courses for you in your communities.

Michael Reimer:

It's just so many things.

Michael Reimer:

honestly, I go into there, pretty regularly, like maybe every two weeks,

Michael Reimer:

and I tell it to give me a list of what it can do, and that list is growing.

Michael Reimer:

That'll tell you what-- It'll tell you exact… Ask AI to tell you what it can

Michael Reimer:

do, and that list is, constantly growing.

Michael Reimer:

But I think that feature you're gonna see on steroids here very quickly.

Michael Reimer:

the voice stuff is o- obviously, growing, and they're doing a really

Michael Reimer:

great job with that, building on, on top of that current product.

Michael Reimer:

remember that product two years ago?

Michael Reimer:

You couldn't even book to a calendar.

Michael Reimer:

You had to send a link, but now we're booking to 30 calendars, and

Michael Reimer:

we're, we had, we went from, what, 20 voices, now we're at like 320 voices.

Michael Reimer:

it keeps getting better and better.

Michael Reimer:

the conversational AI, layer is doing much better as well.

Michael Reimer:

the program manager there did a, is doing a great job.

Michael Reimer:

they just redid the UI/UX for that, two days ago, and it's s- very

Michael Reimer:

similar to the voice product now.

Michael Reimer:

So they changed that and, that's getting better.

Michael Reimer:

they're not stopping.

Michael Reimer:

It's just gonna continue to get better and better.

Michael Reimer:

And I agree with you, CloseBot is a great product.

Michael Reimer:

the team over there does a wonderful job.

Michael Reimer:

There's not even a dispute about that.

Michael Reimer:

But there's a lot of people that may not need all those features

Michael Reimer:

and functions that are out there.

Michael Reimer:

They just wanna have it, handle the ma- you know…

Michael Reimer:

They're, HighLevel's building it for the majority, so that's what they're doing.

Michael Reimer:

but there's a lot of little features that people don't realize that are

Michael Reimer:

built into some of these bigger… And I said, I just mentioned it before.

Michael Reimer:

I said, "Oh, we do reputation management." Well, people think, "Oh,

Michael Reimer:

you're just gonna handle reviews."

Michael Reimer:

Well, that's one little piece of it.

Michael Reimer:

people, they don't respond to reviews obviously, but HighLevel now you can go

Michael Reimer:

retroactive on responding to reviews.

Michael Reimer:

So if you get a client that hasn't responded to reviews in three

Michael Reimer:

years, you can go back and do that.

Michael Reimer:

But more often, m- better than that, you could put a widget on

Michael Reimer:

their website and you can post it to their social media on autopilot.

Michael Reimer:

You could set that up once for your client and never touch it again,

Michael Reimer:

and I haven't touched mine in a year, and, it's doing its thing.

Vit Muller:

the big thing about reputation and reviews is you need to leverage it.

Vit Muller:

you need to show it everywhere.

Vit Muller:

Because if there's one thing that improves conversion out of any things,

Vit Muller:

anything else, is the social proof.

Vit Muller:

So if you can leverage every single Google review through

Vit Muller:

socials, you could automate it.

Vit Muller:

now with video testimonials, you could automate that all the way down to you

Vit Muller:

now have a video widget, so every new testimonial just shows up on the website.

Vit Muller:

I think that's the missing point.

Vit Muller:

A lot of people think, "Oh, it's great for, SEO, for your Google if

Vit Muller:

you get more reviews and all that."

Vit Muller:

That's totally true.

Vit Muller:

but the only people who will see it is if they're searching for your business.

Vit Muller:

But there are people who are checking you online.

Vit Muller:

They're… or they're landing on your website because now they're

Vit Muller:

maybe in a consideration/decision mode as far as funnel goes.

Vit Muller:

you want to make sure that you have a system that continually shows those

Vit Muller:

new, fresh five-star reviews there, and just leverage the heck out of it.

Vit Muller:

if you got a really good, well-written one, turn it into a full case study,

Vit Muller:

put it into your lead nurture, or reach out to the client and say, "Hey, could

Vit Muller:

I do one day, come to you and for one day just bring my video crew and we'll

Vit Muller:

just shoot a proper big testimonials?

Vit Muller:

Because obviously you've, you took the extra time and you

Vit Muller:

wrote this long review on Google.

Vit Muller:

We've worked together.

Vit Muller:

You've done such a, such, you've had such a great results with what we've

Vit Muller:

done." then you can have those really, featured, proper, dedicated landing

Vit Muller:

page case study on the industry.

Vit Muller:

And what I like, this is the, the extra work that, that needs to be done.

Vit Muller:

But the upside is, and we talked about niching down or

Vit Muller:

niching or not niching down.

Vit Muller:

I'm kind of with you on, not niching down, but I'm also a fan of niching

Vit Muller:

down, so a bit of a hybrid where you have your main website and it's

Vit Muller:

kind of like niche agnostic, but then you have an industries page.

Vit Muller:

So people can then click through, because if they're coming to you

Vit Muller:

and they're landing on the generic website, they wanna know, is there

Vit Muller:

somebody like me who they've helped?

Vit Muller:

So if they can search particular industry.

Vit Muller:

So you do, you gotta do both, right?

Michael Reimer:

Yeah.

Michael Reimer:

Yeah, and the other thing is, you just mentioned like, "Hey, I could

Michael Reimer:

put these on a dedicated page." that is the perfect use for AI Studio.

Michael Reimer:

I think a lot of people are missing, the mark a little bit on that.

Michael Reimer:

I don't-- I'm not gonna use AI Studio.

Michael Reimer:

I'm not a web designer.

Michael Reimer:

I'm not, I don't pretend to be one, I'd rather, if I'm gonna do a website for me,

Michael Reimer:

I would probably hire a real web designer.

Michael Reimer:

However, think about that product for a minute.

Michael Reimer:

if you're pondering an offer, you can do an A/B test with two

Michael Reimer:

landing pages in literally an hour and have them launched today.

Michael Reimer:

You couldn't even make an appointment with a web designer to do that in an hour.

Michael Reimer:

So you can launch those today, have them fully functional, and guess what?

Michael Reimer:

You're not paying somebody $1,200 and, they'll look pretty

Michael Reimer:

decent at the end of the day.

Michael Reimer:

And, you're getting them up instead of procrastinating and sitting on an idea.

Michael Reimer:

So totally doable, with almost zero budget and you're ready to rock and roll.

Michael Reimer:

to me, that's the beauty of that feature,

Vit Muller:

One of my favorite magic tricks these days is when I get on a

Vit Muller:

call with a client, and I'm like trying to sell them on the idea of, full

Vit Muller:

digital transformation and, benefits of having CRM and all the stuff that we do.

Vit Muller:

And then in the end, really just showing people is what works.

Vit Muller:

Like I know like things like showing people how you can automate, the

Vit Muller:

five-star reviews showing up on socials, that's a no-brainer.

Vit Muller:

They're like, "Oh, wow, this is awesome. Yeah, I want it." But lately it's

Vit Muller:

been voice, it's been the AI studio.

Vit Muller:

Literally going and like looking at if they don't have a

Vit Muller:

website, that's like the best.

Vit Muller:

"Oh, you don't have a website? Hey, look, I'm gonna show you all these k-

Vit Muller:

other things, but let me show you this AI studio as well before I show you

Vit Muller:

all the other stuff." And I literally just while I'm sharing screen and I'm

Vit Muller:

talking to them, I use Whisper Flow.

Vit Muller:

So I'm actually, "Just hang on a minute. Let me just talk to my AI

Vit Muller:

assistant," and I just give the brief to the, through Whisper Flow into

Vit Muller:

the AI studio about their business.

Vit Muller:

if they have a logo, I drop it in there, and they're like, "Oh, what was that?"

Vit Muller:

I'm like, "Oh, don't worry about it.

Vit Muller:

We'll come back to that in a second.

Vit Muller:

Let me show you this other stuff, and then five minutes later I'll come back to this.

Vit Muller:

By the way, yeah, while we're talking, here's your new website as well."

Vit Muller:

And so it's like they can see something concrete.

Vit Muller:

It's "Whoa, what?" "Yeah, it's part of our

Michael Reimer:

logo and yeah

Vit Muller:

And then I even go, "Hey, by the way, it's actually, it's super

Vit Muller:

easy. You can just, you can even edit the text yourself, or you can talk

Vit Muller:

to it, or we can, we can do it for you. But yeah, we do all this stuff."

Vit Muller:

And then they are, they're overwhelmed.

Vit Muller:

It's "Wow, this is amazing."

Michael Reimer:

Yeah.

Michael Reimer:

the same thing with we were talking about, those pillars that I do and,

Michael Reimer:

I come across a lot of clients that, and, I'm guilty, I'm guilty of this,

Michael Reimer:

so I'll say that right up front.

Michael Reimer:

That's how, really how I got involved in HighLevel, We were working on

Michael Reimer:

mega yachts for celebrities, and basically we would bring customers in.

Michael Reimer:

I'd never talk to them again until they came back, and maybe they'd come back next

Michael Reimer:

year or maybe they'd come back the year after and sometimes three years later.

Michael Reimer:

I'm like, "Oh, where you been?

Michael Reimer:

It's been a little while." "Oh, it's been three years." I'm like, "Oh,

Michael Reimer:

I haven't talked to them in three years." They leave a positive review.

Michael Reimer:

They're happy.

Michael Reimer:

But, we did a crappy job at following up with them, and I

Michael Reimer:

see a l- it's a common thread.

Michael Reimer:

somebody can have a successful business, but think about how much

Michael Reimer:

more successful it could be if you kept the customers, engaged.

Michael Reimer:

So database reactivation, it's such an easy thing to do.

Michael Reimer:

you're talking roughly 15 to 20, communication steps.

Michael Reimer:

It can be done with one workflow in HighLevel, and, it blows my mind,

Michael Reimer:

Vit, that, I run across people.

Michael Reimer:

I was like, "What are you doing to get customers?" They're like, "Oh,

Michael Reimer:

we run ads." Oh, I said, "Oh, you do?" And I said, "That's awesome."

Michael Reimer:

I said, "Then, they do business with you, then what do you do after that?" And

Michael Reimer:

then they tell me they basically don't talk to them again, just like I did.

Michael Reimer:

So I said, "Let me get this straight." I said, "You're paying for customers

Michael Reimer:

here, but you have a bundle of customers that already trust you.

Michael Reimer:

That's the easiest conversion you can ever do, but we ignore them.

Michael Reimer:

We bring in new ones.

Michael Reimer:

We'll ignore them and then just keep that cycle going." I said, "It

Michael Reimer:

doesn't make sense." it makes sense to run ads, increase your customer

Michael Reimer:

base, keep them all engaged, and keep running ads to get more and more

Michael Reimer:

customers and build your business.

Michael Reimer:

that's something that almost every single business I deal with, they don't do it,

Michael Reimer:

and, it's so easy to do in HighLevel.

Michael Reimer:

it's so easy.

Michael Reimer:

it just takes a little… You do it one time and you, it's

Michael Reimer:

repeatable over and over, and it's available for pretty much free.

Vit Muller:

yeah.

Vit Muller:

this is why I signed up when I was upgrading to 497 back in 2020

Vit Muller:

through Michael Cooch and his framework of reputation first.

Vit Muller:

to this day, I still think it's the brilliant strategy.

Vit Muller:

This is the reason why I built my profit roadmap modules.

Vit Muller:

'Cause it's if you have a customer you do really good service for them,

Vit Muller:

then leverage that, that, experience they had into five-star review.

Vit Muller:

Leverage that, reputation they've given you, into a referral.

Vit Muller:

now they obviously are really love, loving your business, then look at how

Vit Muller:

you can upsell more services to them.

Vit Muller:

And if you can systemize all of this as a system, where every customer,

Vit Muller:

does all that, then start looking at investing in ac- acquiring new customers.

Vit Muller:

But if you don't have that initial bit solved, don't do anything else.

Vit Muller:

'Cause if you do solve that initial bit, your churn's gonna be always low.

Vit Muller:

One customer's always gonna turn into two, or on average.

Vit Muller:

and then when you put money to ads and generating new fresh leads,

Vit Muller:

that's just that's just adding, that's like now a printing machine.

Vit Muller:

It's an engine that just works.

Vit Muller:

so yeah, it's great.

Vit Muller:

look, we've got a, we've got a maybe, I don't know, 20 minutes or something.

Vit Muller:

so I wanna maximize the time here, for the listeners as well.

Vit Muller:

what if we did this?

Vit Muller:

What if we talked about, the quickest way of generating the first three, customers?

Michael Reimer:

Yeah, let's do it.

Michael Reimer:

I have, I, I'll tell you exactly what works 'cause I study this,

Michael Reimer:

so it works out perfectly.

Michael Reimer:

number one, I can almost guarantee you anyone that's listening, if

Michael Reimer:

they haven't had-- they don't have their first client, their first

Michael Reimer:

four clients are in their phone.

Michael Reimer:

I always say that, and that's 100% true.

Michael Reimer:

Their first clients already exist in their phone.

Michael Reimer:

They gotta go through their phone Rolodex.

Michael Reimer:

I'll be a little old school there for a second.

Michael Reimer:

They're gonna go through their phone and they're gonna reach out to,

Michael Reimer:

friends, family, and, people they know already and how they can implement it.

Michael Reimer:

And, my way of doing that would be you're gonna offer them tier one pricing.

Michael Reimer:

I didn't say free, I said tier one pricing, so that could be a discount.

Michael Reimer:

and a discount isn't free because you want something in return.

Michael Reimer:

So you're gonna provide the service, you're gonna get paid while, you learn.

Michael Reimer:

the biggest, thing there is that you want to offset your cost of

Michael Reimer:

your HighLevel subscription is basically what you're trying to do.

Michael Reimer:

And, essentially, what do you get out of it?

Michael Reimer:

Well, they're paying you to learn as you do their work, make any adjustments.

Michael Reimer:

But, you also, as you mentioned, Vit, a couple of minutes ago, super

Michael Reimer:

important, is you want a written and video testimonial, and you want them to

Michael Reimer:

recommend you because that one customer turns into two or three or five, okay?

Michael Reimer:

So that's important.

Michael Reimer:

Then, you, you-- I didn't say that it's gonna be concrete and you're gonna,

Michael Reimer:

you're gonna keep that tier one pricing.

Michael Reimer:

You're gonna go to tier two pricing.

Michael Reimer:

And how do we get tier two pricing?

Michael Reimer:

Well, the same thing.

Michael Reimer:

You're gonna reach out to people that maybe not, didn't

Michael Reimer:

go for your tier one pricing.

Michael Reimer:

But what I found is that when you go out to your friends or people that you know,

Michael Reimer:

even acquaintances, and you say, "Hey, listen, I got this business. I'd really

Michael Reimer:

like to do business with you," they kinda get a little apprehensive, like

Michael Reimer:

you're trying to sell them something.

Michael Reimer:

I do-- If I'm new at this, and I recommend this to people that are getting started,

Michael Reimer:

is that instead of doing that approach, you go to them and say, "Listen."

Michael Reimer:

I said, "I just started this new AI business.

Michael Reimer:

I'm automating small businesses and medium-sized businesses.

Michael Reimer:

I know you know a lot of them.

Michael Reimer:

Would you help me and introduce me to six of, people that you think may, be

Michael Reimer:

a great fit?" Instead of asking them to buy, you're asking them to help you.

Michael Reimer:

And what does that do?

Michael Reimer:

So they're leveraging their trust with their friends and recommending you, and

Michael Reimer:

they're off the hook because they're not the person writing the check.

Michael Reimer:

And they're, most people are very, open to helping other

Michael Reimer:

people, from what I've found.

Michael Reimer:

They're not gonna be like, "No, I'm not telling anybody about your business."

Michael Reimer:

They're gonna help you, okay?

Michael Reimer:

And then, like I said, that's gonna keep going and going.

Michael Reimer:

And then once you get, you're gonna keep increasing your product because Once

Michael Reimer:

you start, that flywheel turning, you're gonna have a steady, stream of clients.

Michael Reimer:

And what's gonna happen is you're gonna have to titrate to effect,

Michael Reimer:

'cause you're gonna have, you're gonna have to make decisions.

Michael Reimer:

you're gonna get overrun or, or you're gonna have to hire people

Michael Reimer:

and maybe you don't wanna do that.

Michael Reimer:

So raise the prices and, maintain, the lifestyle and the business

Michael Reimer:

model that you wanna have.

Michael Reimer:

that's super important, in my eyes.

Michael Reimer:

And then, keep the customers happy.

Michael Reimer:

Some cases you may have to defer other work to other people or maybe, and

Michael Reimer:

maybe not even take it on, because you wanna stay focused on what you're doing.

Michael Reimer:

So I think that's how you're gonna get your clients, initially.

Michael Reimer:

that's gonna be your best bet, for sure, And then go from there.

Michael Reimer:

you, you'll never, Always be prepared is the next set of, is the next

Michael Reimer:

set of customers 'cause you never know where you're gonna meet them.

Michael Reimer:

If you're selling voice agents, just have a demo on your phone.

Michael Reimer:

you can even set it up in HighLevel where you have a screensaver with

Michael Reimer:

a barcode, so somebody, you meet somebody and "Oh, what do you do?"

Michael Reimer:

"Oh, hey, I automate small businesses. I do voice agents." Well, they can just

Michael Reimer:

scan that barcode with their phone and it dials it, automatically, and they

Michael Reimer:

talk to a demo right then and there.

Michael Reimer:

But you never know where that could be.

Michael Reimer:

I've met them on cruise ships.

Michael Reimer:

I've met them at a bar.

Michael Reimer:

I've met them at a restaurant.

Michael Reimer:

I've met them pretty much at a coffee place.

Michael Reimer:

So you just never know.

Michael Reimer:

And if you don't spread the word for yourself, who else is gonna do it?

Michael Reimer:

if you sit there idle and don't talk about it… I wear the hat.

Michael Reimer:

it does, I've gotten a lot of clients doing that

Vit Muller:

So student approach first, if you bare bones

Vit Muller:

starting out 100%, I like it.

Vit Muller:

it's a no-brainer.

Vit Muller:

if, if you then get in some traction, you said it, who else

Vit Muller:

is gonna spread the word for you?

Vit Muller:

Let's talk about that.

Vit Muller:

Let's talk about, where you're at the stage where you wanna do active

Vit Muller:

outreach now, and let's go with, I don't know, voice AI as the offer.

Vit Muller:

you've got a framework for it.

Vit Muller:

You've got a bit of a model there with landing pages and, a demo that's custom.

Vit Muller:

that's-- this

Michael Reimer:

So we're doing a, we're using, we, so we built our own system.

Michael Reimer:

Essentially, we use Google Maps as a, as our first layer.

Michael Reimer:

It's all built in, so we prospect there.

Michael Reimer:

So we can say, "I'm gonna look up, 100 electricians in Miami," and it'll grab

Michael Reimer:

that data, and we run it through 12 different data sources to enrich that.

Michael Reimer:

So we basically know everything about their business.

Michael Reimer:

And then immediately, I can take those 100, leads and I can turn them into demos.

Michael Reimer:

So it goes out to their website, it builds the voice agent, chat agent,

Michael Reimer:

puts it on their own website, and then sends them a custom landing page

Michael Reimer:

with those fully functional, and, syncs it to HighLevel, and then, goes

Michael Reimer:

through automations on the back end where it books appointments and so on.

Michael Reimer:

But I can send out, in literally five minutes, I can send out 500 demos.

Michael Reimer:

Now, with that said, I don't recommend that.

Michael Reimer:

What I recommend is a little bit different approach.

Michael Reimer:

I recommend, because we've s- we've studied this and, you can, you could

Michael Reimer:

spray and think you're gonna do well, but realistically you don't.

Michael Reimer:

What I would suggest is do exactly what I said, get the demos built, and

Michael Reimer:

then put them into a queue and let the VA or yourself call the c- the

Michael Reimer:

client and say, "Listen, I built a custom demo for you." Just like you

Michael Reimer:

just did with your website approach.

Michael Reimer:

It's the same thing.

Michael Reimer:

When you call that customer and say, "Listen, I built a

Michael Reimer:

custom demo on your website.

Michael Reimer:

I'd really like to send it to you.

Michael Reimer:

Would you be interested in seeing that?" Most people are intrigued.

Michael Reimer:

They're like, "Wow, this guy went out of his way for me and I don't even know

Michael Reimer:

him, and he built it already, and I'd like to see really what he put on my

Michael Reimer:

website." So then you v- and just say, "Listen, I'm gonna confirm your email.

Michael Reimer:

Here's what I have.

Michael Reimer:

Is that right?" "Yes, it's right." "Okay.

Michael Reimer:

Here, I'll send it over now." And you'll get a lot of appointments that way

Michael Reimer:

rather than just sending cold emails out.

Michael Reimer:

Most people don't want that.

Michael Reimer:

they don't want cold emails like that.

Michael Reimer:

that's a pretty war- warm email, a warm approach that we use.

Vit Muller:

Doing it this way, you don't have to have a separate

Vit Muller:

infrastructure like instantly.

Vit Muller:

You can then email them directly from HighLevel because now you've

Vit Muller:

engaged with them over the phone, so they are expecting your email.

Vit Muller:

And you could use the power dialer inside GHL to do that, to do the queue thing.

Vit Muller:

I like it

Michael Reimer:

Yeah, you can do that.

Michael Reimer:

And then, like I said, you can go through and you can… I could build

Michael Reimer:

500 demos in, 15 minutes, already custom t- with their branding, their website,

Michael Reimer:

everything totally custom to them.

Michael Reimer:

And the beauty of it is they can talk to it, and they can

Michael Reimer:

text with it and chat with it.

Michael Reimer:

But really that's, one part of the offer, but that gets you in the door.

Michael Reimer:

And like I said, I think it shows a lot that you've actually gone out of your way

Michael Reimer:

rather than just be an average salesman and say, "Listen, I'm gonna send you this

Michael Reimer:

email with…" selling them something.

Michael Reimer:

They can actually see it, touch it, use it, and, they know that you went out

Michael Reimer:

of your way before you took your first dollar from them, so that's a big deal.

Vit Muller:

you're playing into an important human

Vit Muller:

psychology aspect, curiosity.

Vit Muller:

People are curious.

Vit Muller:

If you tell them, "Hey, I've got something that's for you built," like you can say

Vit Muller:

me no, but they're still gonna be… It's like those, like those directory websites

Vit Muller:

like, "Hey, we build you, we bui- we created a free business directory link.

Vit Muller:

It's ready for you.

Vit Muller:

if you want it, just click here to claim it." it's the same thing, right?

Vit Muller:

So those things works, and if you guys are listening, that's a,

Vit Muller:

it's a very effective strategy.

Vit Muller:

I'm, I know

Michael Reimer:

so much tech out there and listen, just be, creative and do something

Michael Reimer:

a little bit different and, stand out and, People are, people don't want spam emails.

Michael Reimer:

I get them all day.

Michael Reimer:

I get a little irritated now with them, so I just delete them immediately.

Michael Reimer:

a lot of people, since they know I'm all into voice stuff, they're

Michael Reimer:

like, I had a call yesterday and they said, "Oh, we wanna do, outbound,

Michael Reimer:

outbound calling, cold outbound calling." like I don't recommend that.

Michael Reimer:

we do it for a couple of clients that wanna, waste their money basically, and,

Michael Reimer:

it's the worst return on your investment.

Michael Reimer:

Nobody wants to, pick, no one's gonna answer a phone when

Michael Reimer:

somebody doesn't, know the number.

Michael Reimer:

They're not gonna pick up an unknown caller.

Michael Reimer:

It just doesn't happen.

Michael Reimer:

So you're wasting your money for that.

Michael Reimer:

Now, there's two ways that you can use high-level outbound calling effectively.

Michael Reimer:

Number one, if they filled out a form, what I would do, rather than

Michael Reimer:

just calling them, because a lot of people are like, "Speed the lead.

Michael Reimer:

We're gonna call them right after they do that." Well, they're not gonna pick up

Michael Reimer:

the phone, I can guarantee you that. So what you do is you send them a SMS. You

Michael Reimer:

say, "Listen, we got your form submission.

Michael Reimer:

I just wanna let you know I'm escalating this.

Michael Reimer:

You're a very important customer to us, potential customer.

Michael Reimer:

I'm gonna escalate this to my sales team.

Michael Reimer:

I'm gonna have one, somebody call you in the next five minutes." And then

Michael Reimer:

you make the outbound call to them, and you're gonna get a better success rate.

Michael Reimer:

But that's one little step.

Michael Reimer:

The other thing is what I call, I've termed it this, and, it's worked for me.

Michael Reimer:

I've made a decent amount of money utilizing this

Michael Reimer:

technique, been very effective.

Michael Reimer:

It's called, proactive service reminders.

Michael Reimer:

So if you have a service business, maybe it's a HVAC company, but they have a

Michael Reimer:

client base, and every year, their, that their customers should be getting a

Michael Reimer:

summer checkup for their air conditioner.

Michael Reimer:

So at the month 11, you do a few calls to them.

Michael Reimer:

It just reminds them.

Michael Reimer:

It's kinda like the dentist, same thing.

Michael Reimer:

The dentist needs the same thing.

Michael Reimer:

You need your cleaning every year.

Michael Reimer:

But think about it, if they don't remind you, all of a sudden you go

Michael Reimer:

in for your cleaning and they're like, I'm looking at your chart here.

Michael Reimer:

I haven't seen you in two years." And you're like, "Has it been that long?"

Michael Reimer:

And people just lose track of time.

Michael Reimer:

So if you could do those proactive service reminders, it's instant revenue.

Michael Reimer:

I did it, when I tested HighLevel voice, AI outbound for HighLevel.

Michael Reimer:

I made the first phone call for them, and basically I launched that.

Michael Reimer:

In the first week, I did $36,000 as a result of using

Michael Reimer:

that technique, and it works.

Michael Reimer:

And I put a video on my YouTube, and you can check it out.

Michael Reimer:

But, that's really the benefit.

Michael Reimer:

Now people's "Oh, I wanna use outbound calling to do, c- appointment reminders."

Michael Reimer:

Well, you don't need to do that because that's probably the worst use for it.

Michael Reimer:

you're better off sending a text me- text message.

Michael Reimer:

It's the number one converter.

Michael Reimer:

It's gonna be opened.

Michael Reimer:

It's gonna sit on their phone until, maybe they're watching TV later in

Michael Reimer:

the day and they get it, I would use that for appointment reminders.

Vit Muller:

Co-calls can be disruptive.

Vit Muller:

Now, back to what you said originally with the method of, finding out Google

Vit Muller:

business details and then doing an, a cold, calling outreach to tell them, "Hey,

Vit Muller:

we build you a voice AI agents. Where, would you like us to send it to you?" But

Vit Muller:

then you said, nobody picks up the call.

Vit Muller:

So how do you overcome that with that particular strategy?

Vit Muller:

do you do it only on the back of a… are you r- is it a cold call or how do you do

Vit Muller:

that?

Michael Reimer:

no, yeah.

Michael Reimer:

because you're calling the business, and obviously if you call a lawyer's

Michael Reimer:

office, you're not talking to the lawyer, you're gonna talk to the front desk or

Michael Reimer:

you're gonna talk to the office manager.

Michael Reimer:

But you're calling a business.

Michael Reimer:

I'm not calling somebody's, cell phone.

Michael Reimer:

a lot of these people are calling people's cell phones.

Michael Reimer:

They're calling, businesses with automated dialing.

Michael Reimer:

It's just not gonna happen.

Michael Reimer:

But, the other thing is we already know who we're calling.

Michael Reimer:

So when I told you we enrich that, we already know who the office manager is.

Michael Reimer:

We already know who the decision maker is.

Michael Reimer:

I'm not gonna ask for-- If I'm calling a neurosurgeon's office,

Michael Reimer:

I'm not asking for the neurosurgeon.

Michael Reimer:

he doesn't wanna talk to me.

Michael Reimer:

their s- their office manager is the one that you wanna talk to, and,

Michael Reimer:

more often than not, you can get in touch with them or their front desk.

Michael Reimer:

And even if you get just the f- receptionist, you're gonna say, "I

Michael Reimer:

know Lori is the, office manager.

Michael Reimer:

She's tied up.

Michael Reimer:

Is it okay if I send it to you and you can get it over to her?"

Michael Reimer:

And, a lot of times that'll do it.

Michael Reimer:

All you have to do is get it in their hands and, you'll get a response back.

Michael Reimer:

And once they get it, it's automated, so they're gonna get a calendar invite

Michael Reimer:

anyway on the back end with HighLevel.

Vit Muller:

yeah.

Vit Muller:

So basically, higher quality, more prepping, more enrichment, not the

Vit Muller:

big volume, smaller volume, but really well-researched volume, and

Vit Muller:

you're gonna get better results

Michael Reimer:

Yeah, and you can do, you can do a decent amount of

Michael Reimer:

volume and exactly what I'm doing.

Michael Reimer:

listen, instead of sending, 500 demos rapid fire, maybe you're only

Michael Reimer:

gonna send in eight hours 100 demos, but your return's gonna be better.

Michael Reimer:

and the beautiful thing about it is, the system that we built, you don't e- if

Michael Reimer:

you're a agency owner and you wanna just get a VA to do it, it's totally doable.

Michael Reimer:

It's totally ha- you could have anybody do it, and, it's on autopilot, and

Michael Reimer:

all they have to do is make a phone call and just take the opportunity

Michael Reimer:

card and move it from point A to point B, and the demo's in their inbox

Vit Muller:

Now, I know we, we didn't talk about it.

Vit Muller:

I know you were busy, and we're gonna, dial this in a little bit

Vit Muller:

as an offer for the guys listening.

Vit Muller:

but I know that you have this as an offer, as an affiliate offer.

Vit Muller:

if the guys wanted to get a hold of this system, could we, could we put a link?

Vit Muller:

Okay, I'm gonna set up a website for you guys.

Michael Reimer:

Yeah, it's easy.

Michael Reimer:

I already have it.

Michael Reimer:

It's basically, it's in insaneaioffer.com and, I will make it so your listeners get

Michael Reimer:

an extra bonus, and I will, give them-- we can give them a coupon code and make sure

Michael Reimer:

that they get, a little something special.

Michael Reimer:

And, there's no charge for us.

Michael Reimer:

So we basically, you use our link to sign up and we, deploy the system, we

Michael Reimer:

set it up in your HighLevel account.

Michael Reimer:

We cover all the API costs.

Michael Reimer:

There's no s-software subscription.

Michael Reimer:

It's totally free, zero.

Michael Reimer:

I don't need your credit card.

Michael Reimer:

You don't ever give me a credit card.

Michael Reimer:

And then we give you our bonus stack.

Michael Reimer:

We've built our own, HighLevel marketplace, so you get a

Michael Reimer:

gift card every single month.

Michael Reimer:

And then we do six calls a week, in our community as well.

Michael Reimer:

So we do two technical implementation calls where you--

Michael Reimer:

it's Q&A for tech-related issues.

Michael Reimer:

And we do two… We found that this is a huge thing, is that a

Michael Reimer:

lot of people are very techy, but they don't really know how to sell.

Michael Reimer:

So we have a sales team that does sales-related training to

Michael Reimer:

sell products, get help with th- your offer and help present it.

Michael Reimer:

And then lastly, we do, we found this was a necessity as well, is that

Michael Reimer:

we do ongoing training on different features of HighLevel twice per week.

Michael Reimer:

So we just kinda do pick a different topic, and then they have recordings

Michael Reimer:

as well that they can listen to.

Michael Reimer:

So that's kind of our structure.

Michael Reimer:

it's totally free.

Michael Reimer:

HighLevel pays us, so it's all good.

Michael Reimer:

And, we have an amazing system, but it's insaneaoffer.com.

Michael Reimer:

AI, insaneaioffer.com

Vit Muller:

Insaneaioffer.com.

Vit Muller:

so guys, go check it out.

Vit Muller:

Michael, we're at the end of the interview.

Vit Muller:

thank you so much, mate.

Vit Muller:

It's, been looking forward to this and, and great to hear that you're been--

Vit Muller:

you're doing well and everything's going really well for on the business side.

Vit Muller:

so thank you again, for being on.

Vit Muller:

And, yeah, let's wrap it up.

Michael Reimer:

Vit, I'll tell you.

Michael Reimer:

I looked forward to this and I appreciate you inviting me, for the second time.

Michael Reimer:

I really do appreciate that.

Michael Reimer:

that tells me a few things.

Michael Reimer:

Maybe, we were well-received on the first round and you said, "Hey,

Michael Reimer:

listen, I wanna have Mike back." But, b- beyond that, I really…

Michael Reimer:

And I've told you this and I'm not, you didn't ask me to say this, but

Michael Reimer:

you have the most well-structured professional podcast I've ever seen.

Michael Reimer:

And, that's why I've sent other people to you to say, "Hey, listen,

Michael Reimer:

talk to Vit. He's got the podcasting dialed in, and it's always so

Michael Reimer:

informative and professional."

Michael Reimer:

It's my pleasure to carve out the time for you, and I'll do it anytime

Vit Muller:

Thank you, Michael.

Vit Muller:

I appreciate it.

Vit Muller:

Thank you so much.

Vit Muller:

And guys, thank you so much for listening to today's episode on

Vit Muller:

the HighLevel Experience as well.

Vit Muller:

If you've enjoyed today's episode, then please share it with your fellow agency

Vit Muller:

mates and other HighLevelers that you think would benefit from listening.

Vit Muller:

For show notes, links, and extra tips to help you grow your agency

Vit Muller:

or your SaaS with HighLevel, please go to highlevelexperience.com.

Vit Muller:

Thank you, and have a great rest of your day, everybody

About the Podcast

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The HighLevel Experience
Disruptor Diaries

About your host

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Vit Muller

Vit Muller, a former fitness professional, now excels in digital marketing with his agencies 'Stand Out From The Pack' & 'Vit Muller Consulting'. A HighLevel® Software expert, he specializes in SaaS and Premium Snapshots, aiding agencies in growth. He hosts the Success Inspired and High Level Experience podcasts, showcasing business and personal development stories. Vit's journey from fitness to digital marketing exemplifies entrepreneurship and resilience. 🚀💼