Vit Muller: 00:00:00

can you break down like some of the other things

Vit Muller: 00:00:02

that people might not know,

James Call: 00:00:03

people go to real estate websites, they're

James Call: 00:00:04

looking for three things.

Vit Muller: 00:00:06

Can you talk to us about the product, how that works?

James Call: 00:00:10

it's pretty easy.

James Call: 00:00:11

We actually have set up

James Call: 00:00:12

the real estate websites inside of your HighLevel.

Vit Muller: 00:00:15

So the real estate agent doesn't really need to do much.

James Call: 00:00:17

what's cool about this is as that data is dynamically updated,

James Call: 00:00:21

you're dynamically, automatically sending out information to these

James Call: 00:00:25

people that's of value to them

Vit Muller: 00:00:27

what I'm hearing here is somebody who is a great leader

Vit Muller: 00:00:29

and really cares about people, Have you always been like that?

James Call: 00:00:32

my theory is everybody wants the same things I want out of life.

James Call: 00:00:36

everybody wants good food to eat, a safe place to sleep, and have

James Call: 00:00:41

good places for their kids to go to school, and be able to go hiking or

James Call: 00:00:44

go to a concert or go on a vacation.

Vit Muller: 00:00:46

It's just be genuine, just look after people, right?

James Call: 00:00:49

And I've literally been moved to tears because I'm so overwhelmed.

James Call: 00:00:53

It's like these guys are freaking geniuses, and I get

James Call: 00:00:56

to work with them every day.

Vit Muller: 00:01:02

Hello, everybody.

Vit Muller: 00:01:03

Welcome to another episode on the High Level Experience Podcast.

Vit Muller: 00:01:06

Our guest today is a founder of a tech company that's helping real estate

Vit Muller: 00:01:10

professionals connect the dots between MLS and IDX data, websites, CRM systems,

Vit Muller: 00:01:16

and also AI-powered marketing tools.

Vit Muller: 00:01:19

He's worked in real estate himself.

Vit Muller: 00:01:21

He's built solutions for thousands of agents.

Vit Muller: 00:01:23

He's been involved in WordPress and IDX broker websites for many

Vit Muller: 00:01:27

years, and he's also got a deeper technical background across internet,

Vit Muller: 00:01:31

cloud, VOIP, and business systems.

Vit Muller: 00:01:33

So he understands both sides of the problem.

Vit Muller: 00:01:36

He understands what real estate agents need from a lead generation

Vit Muller: 00:01:39

and marketing perspective, but also what it takes behind the scenes to

Vit Muller: 00:01:43

make the technology actually work.

Vit Muller: 00:01:45

And today, we're going to get into a few areas I think would be really

Vit Muller: 00:01:49

useful for you guys listening, for all of you HighLevelers, agency owners,

Vit Muller: 00:01:52

Saaspreneurs, and really anyone else building around HighLevel and

Vit Muller: 00:01:58

serving the real estate industry.

Vit Muller: 00:02:00

We'll talk about building and rewarding a team as well, growing through a freemium

Vit Muller: 00:02:04

model, what real estate professionals actually need from technology, and how

Vit Muller: 00:02:09

AI and CRM systems are changing the way agents generate and follow up with leads.

Vit Muller: 00:02:15

So please welcome to the show, James Call from RealtyCandy.

James Call: 00:02:25

Hey, thank you, Vit.

James Call: 00:02:26

That's quite an intro there.

James Call: 00:02:28

I don't know if I know all that, but I'll see if I can answer a

James Call: 00:02:31

few questions about some of that

Vit Muller: 00:02:33

I'm sure you do.

Vit Muller: 00:02:34

we-- you and I spoke, last year.

Vit Muller: 00:02:36

I was very impressed with your product, what you've showed me

Vit Muller: 00:02:38

and what you've been working on.

Vit Muller: 00:02:40

But tell me, what's been happening since we spoke last time?

Vit Muller: 00:02:43

how far has it progressed?

Vit Muller: 00:02:44

Are you still heavily in, in that area or focusing more on the SaaS aspect?

James Call: 00:02:51

Yeah.

James Call: 00:02:52

So we actually, we're a little bit different than probably a

James Call: 00:02:55

lot of the people that we talk to in the HighLevel space 'cause

James Call: 00:02:57

we don't actually sell HighLevel.

James Call: 00:02:59

So we don't sell sub-accounts or we don't have a s- anything like that.

James Call: 00:03:04

Our product is designed, we have it for a couple of different, systems, real

James Call: 00:03:08

estate systems, and our, our product's really designed to help marketing agencies

James Call: 00:03:12

that work with real estate agents in the United States, Canada, and Mexico,

James Call: 00:03:18

lower their churn and make the realtors a little bit more sticky to them.

James Call: 00:03:22

So we get compensated by, these IDX companies that provide the data to the

James Call: 00:03:28

realtors, and we provide all that at no charge for the agencies and for the,

James Call: 00:03:34

the real estate agencies in HighLevel.

James Call: 00:03:36

and so it ends up being kind of a win-win for everybody.

James Call: 00:03:39

Back to what you mentioned about a freemium business model, so

James Call: 00:03:42

that was kind of an interesting

Vit Muller: 00:03:44

Yeah.

Vit Muller: 00:03:44

Certainly it is, yeah.

Vit Muller: 00:03:46

when, now when you say, just want to clarify for the guys listening as well,

Vit Muller: 00:03:49

like when you say agencies, you're not talking marketing agencies, you're talking

Vit Muller: 00:03:53

the traditional real estate agencies that are using HighLevel as a way to

James Call: 00:03:59

Most of our business actually comes from the Vit Mullers of

James Call: 00:04:04

the world that have a marketing agency and they, they're selling HighLevel

James Call: 00:04:08

that's been customized and they've got integrations, they have all this stuff.

James Call: 00:04:12

Maybe they sell it to roofers and plumbers and chiropractors, and they

James Call: 00:04:17

have some clients that are realtors, and we help them with the realtor space.

James Call: 00:04:21

But we, we actually have… I'll bet we have about 20 agencies we work with

James Call: 00:04:26

that work exclusively with real estate agents, and so we provide them with,

James Call: 00:04:31

with the HighLevel tools that bring all that data from the MLS listings.

James Call: 00:04:36

It's all dynamically updated.

James Call: 00:04:38

They get their own dashboards.

James Call: 00:04:39

They can track what's going on.

James Call: 00:04:41

So that's what we provide for them.

James Call: 00:04:43

Some of those clients like you're talking about are actually like

James Call: 00:04:46

a brokerage or an office, right?

James Call: 00:04:49

Where they've got, 10 agents or several hundred real estate agents in

James Call: 00:04:53

an office, and they've chosen to use, HighLevel, and so they work with us too.

James Call: 00:04:58

But our, really our bread and butter is the marketing agencies

James Call: 00:05:01

that are selling their SaaS or selling, HighLevel integrations

James Call: 00:05:06

to folks, in the real estate space

Vit Muller: 00:05:09

Yeah, right.

Vit Muller: 00:05:10

So real estate comes to an agency.

Vit Muller: 00:05:12

They want the agency to help them run paid ads for listings, for example.

Vit Muller: 00:05:18

And then very-- this is like the entry model, the traditional model.

Vit Muller: 00:05:21

It can be very much applicable to any business type generating leads

Vit Muller: 00:05:25

and maybe creating some nurture campaigns and helping them increase

Vit Muller: 00:05:29

conversion or even maybe helping them actually get the appointments as well.

Vit Muller: 00:05:35

But with the real estate or any industry in general, there's always

Vit Muller: 00:05:39

the operational side of things.

Vit Muller: 00:05:41

For like plumbers, home services, they use ServiceTitan, for example, right?

Vit Muller: 00:05:47

So they need that for the job management.

Vit Muller: 00:05:50

Real estate is using something, what we're talking about here, which is

Vit Muller: 00:05:53

IDX, which is listings, which is…

Vit Muller: 00:05:56

And I'm breaking it down because some guys that are listening, they might

Vit Muller: 00:05:59

have never heard about it before, so it's good to break it down.

Vit Muller: 00:06:02

What that is, guys, is basically a large database of real estate

Vit Muller: 00:06:07

listings on those big websites.

Vit Muller: 00:06:09

Can you name some of those notable websites that are very known across US?

James Call: 00:06:13

Well, zillow.com, realtor.com, remax.com, a lot of those, those

James Call: 00:06:19

portals, they have all the listing data.

James Call: 00:06:21

So what ends up happening, Vit, is if, say we have a client that,

James Call: 00:06:26

that lives in Dallas, Texas.

James Call: 00:06:28

they may only have two listings, right?

James Call: 00:06:30

They're selling your house and y- and your mother's house, and that, that's it.

James Call: 00:06:34

So if somebody shows up at their website and they show two houses

James Call: 00:06:37

on there, that, that doesn't give them a lot of credibility.

James Call: 00:06:40

So when they bring in the MLS listings using IDX, they may

James Call: 00:06:45

have 8,000 different listings.

James Call: 00:06:47

So anything you can find, out in those big portals you can

James Call: 00:06:50

find on this agent's website.

James Call: 00:06:52

And one of the questions we actually get asked about that quite a bit, people say,

James Call: 00:06:57

if everybody's going to Zillow, why do this?" Which I guess is a good point.

James Call: 00:07:01

But what we see is the top producing teams and agents in the United States and Canada

James Call: 00:07:07

do have the properties on their website, and they use them as a way to nurture

James Call: 00:07:12

their clients and to see what people are looking at and then get them properties.

James Call: 00:07:17

if you're looking at homes in Dallas between 600 and 700,000, this is a way

James Call: 00:07:22

to get you more listings focused around what you're looking at instead of saying,

James Call: 00:07:27

"Hey, Vit, just go look at Zillow." And when you go to Zillow, you might

James Call: 00:07:31

get pirated by another agent over there

Vit Muller: 00:07:34

Exactly.

Vit Muller: 00:07:35

That too, right?

Vit Muller: 00:07:35

So what you're essentially doing is you're curating those listings that are

Vit Muller: 00:07:39

under that particular agency as well so that it doesn't create distraction.

Vit Muller: 00:07:43

And at the end of the day, everything is about conversion, right?

Vit Muller: 00:07:46

So if you're getting a visitor on your real estate website, that

Vit Muller: 00:07:50

visitor being a potential buyer or potential seller, 'cause it w-

Vit Muller: 00:07:54

works both ways, w- doesn't it?

James Call: 00:07:56

Sure.

James Call: 00:07:56

Yeah

Vit Muller: 00:07:57

then you wanna make sure that you shorten the, the

Vit Muller: 00:08:00

steps to take, that, that needs to take for somebody to actually get

Vit Muller: 00:08:03

interested in a particular property.

Vit Muller: 00:08:05

So less having to click through, just landing there and seeing straight

Vit Muller: 00:08:08

away listing nicely presented.

Vit Muller: 00:08:12

Now, there's a couple of other things that are very, related to that, right?

Vit Muller: 00:08:15

So let's say you might have auctioneers that, that want

Vit Muller: 00:08:20

the auction to be promoted.

Vit Muller: 00:08:21

so this is where the agency, can help with that.

Vit Muller: 00:08:25

But can you break down like some of the other things that people might not know,

Vit Muller: 00:08:29

by agencies that might be listening, that might be like, "You know what?

Vit Muller: 00:08:32

That's an interesting industry.

Vit Muller: 00:08:33

I'd like to learn more.

Vit Muller: 00:08:34

Maybe that's an industry I'd like to offer my services to." What are some

Vit Muller: 00:08:38

nuances between real estate sales agents and real estate buyer's agents and

Vit Muller: 00:08:44

the services that agencies do provide?

James Call: 00:08:47

Yeah, I think what we see, Vit, is here in the United

James Call: 00:08:50

States, and when I say United States, the United States and Canada.

James Call: 00:08:53

So I, I get kinda nervous with your accent and stuff that I'm gonna

James Call: 00:08:56

offend all the Canadians out there.

James Call: 00:08:59

But, basically most agents do s- work with sellers and buyers.

James Call: 00:09:04

And when you, What we s- There was a study done by the National Association

James Call: 00:09:08

of Realtors that s- found that people go to real estate websites,

James Call: 00:09:12

they're looking for three things.

James Call: 00:09:14

They're looking for information about the agent.

James Call: 00:09:18

They're looking for social proof about the agent, testimonials, maybe videos and

James Call: 00:09:23

things like that, that pr- provide some sort of social proof about the agent.

James Call: 00:09:27

And the third thing is they're looking for property listings.

James Call: 00:09:30

So, generally when you work with a real estate agent in the United

James Call: 00:09:33

States, this is a couple questions that people ask us about, is they

James Call: 00:09:36

think "Hey, I can just get s- the data from Zillow and show the whole United

James Call: 00:09:40

States and give it to all my agents."

James Call: 00:09:42

But this information about the listing's actually locked down geographically.

James Call: 00:09:47

So the people in Los Angeles cannot see what the people

James Call: 00:09:51

in San Diego have maybe, or

Vit Muller: 00:09:54

unless you maybe change your VPN or something

James Call: 00:09:57

actually you have to be a member of an MLS.

James Call: 00:10:00

So there's an MLS in Dallas, there's an MLS in Houston, there's an MLS in

James Call: 00:10:04

Austin, there's an MLS in San Antonio.

James Call: 00:10:07

So if you wanna show all the listings in Texas, you may have to be a

James Call: 00:10:10

member of four or five different MLSs, and the same thing happens in

James Call: 00:10:14

Florida and all these other places.

Vit Muller: 00:10:16

And let me guess, that comes with a charge

James Call: 00:10:19

Of course, yes.

James Call: 00:10:20

You have to pay.

James Call: 00:10:21

You gotta pay to play, Vit.

James Call: 00:10:24

So, so sometimes we think, I just want a national feed.

James Call: 00:10:27

that doesn't exist.

James Call: 00:10:28

And, so they have to be a member.

James Call: 00:10:30

It's very geographically, focused on that.

James Call: 00:10:33

And one of the things you're asking about agencies or people thinking about

James Call: 00:10:36

working with realtors a lot of people that I've heard, they're like, "Don't

James Call: 00:10:40

work with realtors," because of this or that or the other thing, and they,

James Call: 00:10:44

there's some criticism about that.

James Call: 00:10:45

And some of that's probably pretty valid, but one of the things that I

James Call: 00:10:49

think about for us is that there's over a million real estate agents, realtors

James Call: 00:10:55

in the United States, and they're paying money to be a member of a MLS, they're

James Call: 00:11:00

paying money to do all these things.

James Call: 00:11:02

That this is a big market.

James Call: 00:11:04

It's a huge market.

James Call: 00:11:05

And what I also think is the fact that a lot of people don't wanna work with

James Call: 00:11:10

them, don't - I hope you're not gonna put this on the real thing, Vit, but

James Call: 00:11:12

the fact that a lot of people don't wanna work with realtors, I think

James Call: 00:11:16

gives people a great opportunity.

James Call: 00:11:18

It's if, I don't know, people don't wanna work with slaughterhouses, right?

James Call: 00:11:22

It's I don't like getting blood and stuff all over my shoes, so I don't

James Call: 00:11:25

wanna work with any slaughterhouses.

James Call: 00:11:27

guess what?

James Call: 00:11:27

The guys that do go over there, they get paid real money to take

James Call: 00:11:31

care of the slaughterhouses.

James Call: 00:11:32

And so we see the same thing in the real estate space.

James Call: 00:11:35

There's a lot of agents that are just like my neighbor over here.

James Call: 00:11:40

She does it part-time.

James Call: 00:11:41

It's a hobby.

James Call: 00:11:42

She'll sell three or four houses a year.

James Call: 00:11:44

She's not gonna spend any money.

James Call: 00:11:46

But there's other people that this is their livelihood and they make,

James Call: 00:11:50

literally they make millions of dollars a year in commissions.

James Call: 00:11:53

So for them to spend, thousands or tens of thousands of dollars working

James Call: 00:11:58

with you and your marketing agency, that's not a problem for them.

James Call: 00:12:02

it's an investment they're making in their business.

James Call: 00:12:04

They're happy to do it

Vit Muller: 00:12:05

And being a real estate agent, it's heavily about building relations.

Vit Muller: 00:12:09

it's all about relationships, going to meetings, coffee

Vit Muller: 00:12:12

shops, meeting with clients.

Vit Muller: 00:12:13

It's all about in-person.

Vit Muller: 00:12:14

So if they can have more of their time dedicated towards that, looking

Vit Muller: 00:12:19

after existing customers or meeting new ones and not have to worry

Vit Muller: 00:12:23

about marketing, it's a no-brainer.

Vit Muller: 00:12:26

And if they can have the management of things inside a CRM, that

Vit Muller: 00:12:32

saves them time and money.

Vit Muller: 00:12:33

So this is the value proposition of, connecting the dots back to what Real-

Vit Muller: 00:12:38

Realty Candy does with the aggregate-- aggregation of those listings from

Vit Muller: 00:12:43

those IDXs into HighLevel directly.

Vit Muller: 00:12:46

Can you talk to us about the product, how that works?

Vit Muller: 00:12:50

And I know that you have it on Marketplace for HighLevel as well, so it is available

Vit Muller: 00:12:55

to other agencies through Marketplace, or do they need to reach out to you?

Vit Muller: 00:12:59

Sorry, couple of, questions

Vit Muller: 00:13:00

in that one thing.

James Call: 00:13:01

marketplace.

James Call: 00:13:02

if you go to realtycandy.com or you can see us on YouTube,

James Call: 00:13:05

there's a bunch of stuff.

James Call: 00:13:07

it's pretty easy.

James Call: 00:13:07

You know what, Vit?

James Call: 00:13:08

We actually have set up a, a couple of cool things since I spoke to you last

James Call: 00:13:14

about, building the, the real estate websites inside of your HighLevel.

James Call: 00:13:20

So if you're a marketing agency and you have your SaaS, we've built some

James Call: 00:13:24

software that'll build AI-powered, websites inside of HighLevel in your SaaS.

James Call: 00:13:31

So you host that, you sell it for whatever you sell it for, and we just provide you

James Call: 00:13:36

either a prompt that you can use, inside HighLevel, or we have some website designs

James Call: 00:13:42

and our software will just build it and a- automatically load it into your, into your

James Call: 00:13:47

client's, sub-account on, on HighLevel.

Vit Muller: 00:13:50

So the use case here would be if it's like a starting, starting agent

Vit Muller: 00:13:54

or start or small agency that's starting out or they don't have a website or an

Vit Muller: 00:13:58

established one, but they are dinosaurs and they really need an, a refresh.

Vit Muller: 00:14:02

So you could do that and…

James Call: 00:14:04

Oh, no, go ahead

Vit Muller: 00:14:04

go.

Vit Muller: 00:14:05

I was gonna say, so the way you do that, is you've got some snapshots

Vit Muller: 00:14:09

templates that you could do through the website builder in HighLevel, and

Vit Muller: 00:14:12

I'm assuming you're also leveraging the AI studio as an alternative

James Call: 00:14:17

Yeah.

James Call: 00:14:17

So we're doing b- both of those options.

James Call: 00:14:19

And so the use case for this, Vit, is I'll give you an example.

James Call: 00:14:22

we have an agency client that they're like big famous real estate

James Call: 00:14:26

coaches here in the United States.

James Call: 00:14:28

And so they get people signed up, and inside of their HighLevel,

James Call: 00:14:32

we h- give them a dashboard.

James Call: 00:14:34

And on their dashboard that their users see, it says, "Build me a new website."

James Call: 00:14:38

And their user can just push this button, and we build that website for their

James Call: 00:14:45

client, and the agency can charge whatever they want for that for, to their clients

James Call: 00:14:49

or not charge them if they want to.

James Call: 00:14:52

And, we don't, we actually don't care.

James Call: 00:14:54

They-- Some people will give it for free, some people charge 500 bucks.

James Call: 00:14:57

We give it to, for free to the agencies when they have, a good

James Call: 00:15:01

number of clients, say 10 clients with us or something like that.

James Call: 00:15:04

it's not that big of a deal, five or 10 clients.

James Call: 00:15:06

So we see that.

James Call: 00:15:08

we're not really designers.

James Call: 00:15:09

we're kinda technical people, to be honest with you, Vit, and

James Call: 00:15:12

we're not that great at marketing.

James Call: 00:15:14

Again, don't tell anybody this on your podcast.

James Call: 00:15:17

But we-we're really good at making these tools.

James Call: 00:15:20

Here, I'll show you this.

James Call: 00:15:21

I think I probably showed you this.

James Call: 00:15:22

I-- So I was a realtor back when I had hair and stuff, and, and so I

James Call: 00:15:27

learned a little bit about this in the trenches, to be honest with you.

James Call: 00:15:30

And so we got really good at this IDX piece, but we're not that great at

James Call: 00:15:34

building out, all the marketing part.

James Call: 00:15:36

And we have some, some snapshots and some stuff we give our clients.

James Call: 00:15:41

But we think that when a good agency comes in, like this one I'm referring to, they

James Call: 00:15:45

have, hundreds of agents they work with.

James Call: 00:15:48

They're real estate agents.

James Call: 00:15:49

They're pros at this.

James Call: 00:15:50

They build out HighLevel, and it's completely rebranded for their thing,

James Call: 00:15:56

and we just provide this, this MLS data, and they go to town with it.

James Call: 00:16:00

And they-- we have a couple agencies like that are really big players in the real

James Call: 00:16:04

estate space in the United States, and it all looks like it's all coming from them.

James Call: 00:16:08

Their clients love it

Vit Muller: 00:16:10

Okay, so brilliant product.

Vit Muller: 00:16:12

I like it.

Vit Muller: 00:16:13

now this is US and Canada only for the IDXs.

Vit Muller: 00:16:17

You don't have, access to, Australia or European markets, do you?

James Call: 00:16:21

we have another product.

James Call: 00:16:22

I'm, I actually have an-- I'm going to Europe, I think I

James Call: 00:16:25

mentioned to you, this summer.

James Call: 00:16:26

We're working with some folks in, Spain and we're trying to get some stuff set

James Call: 00:16:31

up in Italy and hopefully in Portugal for another… It's a HighLevel-based product,

James Call: 00:16:37

and we have some folks in, Australia also that we're trying to get this set up.

James Call: 00:16:41

But it's a kind of a slow grind on this, international product.

James Call: 00:16:44

But it brings in the listings from any XML, any portal, any data feed that we

James Call: 00:16:49

can access, and it brings it all back into HighLevel and has a lot of cool features.

James Call: 00:16:54

But for our core product is the United States and Canada and Mexico

Vit Muller: 00:16:59

Okay.

Vit Muller: 00:16:59

That's good to know.

Vit Muller: 00:17:00

Now, we've kind of explained everything in, what it is.

Vit Muller: 00:17:04

Seems pretty straightforward, but if somebody's listening and, th- this

Vit Muller: 00:17:08

is, very new for them, if there was another way, like an elevator pitch,

Vit Muller: 00:17:12

like explaining in simple terms what's the real problem that you're

Vit Muller: 00:17:17

helping solve with your product for agencies and for real estate agents?

James Call: 00:17:25

Yeah.

James Call: 00:17:26

So there, there are actually two different things.

James Call: 00:17:29

I'm gonna just pull this up.

James Call: 00:17:30

I'm probably old enough to be your dad, Vit, so I have to

James Call: 00:17:33

refer to my notes over here.

James Call: 00:17:35

But for the agencies, what we solve for them is a, it's a retention issue.

James Call: 00:17:40

So when they ha-- when they bring in… The real estate agents need

James Call: 00:17:44

three things to really be successful.

James Call: 00:17:46

They need a website, they need a CRM, and they need the MLS data.

James Call: 00:17:51

And they need them all to work together.

James Call: 00:17:53

So a lot of them have those three pieces, or they have two of those

James Call: 00:17:57

pieces, but they're very disjointed.

James Call: 00:17:59

They're very disconnected.

James Call: 00:18:00

And so we connect those together.

James Call: 00:18:02

That ends up making the realtor sticky to the agency.

James Call: 00:18:06

And the truth is if the agency helps them with their marketing, they're

James Call: 00:18:09

gonna be our client longer too.

James Call: 00:18:11

When we get a little piece, we get an affiliate off what they pay for the IDX.

James Call: 00:18:14

It doesn't cost them anything additional to use all the software we have.

James Call: 00:18:18

But, um, that's the pitch for the agencies is that your clients will stay with

James Call: 00:18:23

you longer, they're gonna be happier, they're gonna be more successful, and

James Call: 00:18:28

that, those kinda all go together.

James Call: 00:18:30

As far as for the agents, what we're seeing is that there's a couple

James Call: 00:18:34

of main issues for the realtors that this needs to solve for them.

James Call: 00:18:37

One is speed to lead, but a lot of people do speed to lead, which

James Call: 00:18:40

is, how fast somebody signs up, how fast they get a response.

James Call: 00:18:43

That's really critical.

James Call: 00:18:45

But the other thing that ends up happening is in the real estate space, most of

James Call: 00:18:49

your leads are not gonna actually…

James Call: 00:18:51

If somebody shows up at vitmuller.com to look at homes, vitsellsvictoria.com,

James Call: 00:18:58

they're gonna show up.

James Call: 00:18:59

They may-- they're not gonna buy a house today.

James Call: 00:19:01

This is not, chocolate bars on Amazon.

James Call: 00:19:03

This is gonna take them months.

James Call: 00:19:06

And so what often happens is the agent… There's a couple of problems.

James Call: 00:19:10

There's two main problems with this.

James Call: 00:19:12

One is the agent loses interest because they don't do a transaction this

James Call: 00:19:16

week, and it's hard to stay connected.

James Call: 00:19:18

So using the MLS data, you can stay connected with your client, and you're

James Call: 00:19:23

using HighLevel to make all this happen.

James Call: 00:19:26

The second part of this that I personally think is really critical is a lot of

James Call: 00:19:30

real estate agents will reach out.

James Call: 00:19:31

So say, Vit, you're looking at homes again in Dallas between six hundred

James Call: 00:19:34

and seven hundred thousand, and say you're looking for homes with

James Call: 00:19:38

a swimming pool with four bedrooms.

James Call: 00:19:40

You've got some kids and you're looking for a pool We see that in the IDX data.

James Call: 00:19:45

we know that you're looking for that.

James Call: 00:19:47

HighLevel doesn't know that.

James Call: 00:19:48

The re- the realtor may not even know that.

James Call: 00:19:50

But we know-- we're aware of that because we can see that in the IDX data.

James Call: 00:19:54

And so the, the issue that we solve for the realtor is that when they're

James Call: 00:19:58

sending out emails to people, instead of saying, "Hey, Vit, I saw you were

James Call: 00:20:02

looking for homes here in Dallas.

James Call: 00:20:04

Let me know if I can help you out." It's too generic.

James Call: 00:20:07

It's-- that's not gonna help.

James Call: 00:20:08

Vit's gonna hang up the phone on you.

James Call: 00:20:09

Vit's gonna ignore you.

James Call: 00:20:11

Where on the other hand, if you say, "Hey, Vit, looks like you're looking

James Call: 00:20:14

for homes, in this price range, four bed… here's a couple homes." Maybe you

James Call: 00:20:18

don't give them too much information.

James Call: 00:20:19

"Looks like you're looking for homes in Dallas. Here's a couple of new listings

James Call: 00:20:23

that I just saw that you might be interested in." And now as a realtor,

James Call: 00:20:26

I've used AI to automatically send out homes between 600 and 700 with four

James Call: 00:20:32

bedrooms and a swimming pool to you.

James Call: 00:20:34

I know that's what you're looking for.

James Call: 00:20:36

And so it helps keep you engaged.

James Call: 00:20:39

And now I can say, "Hey, Vit, if you want, we'll set this up." the emails

James Call: 00:20:42

or the text messages or whatever we're sending out to you says, "Let me know

James Call: 00:20:46

if you'd like me to shoot you an update when I see something that might be

James Call: 00:20:50

interesting for you." I've already proven that I know what you're looking for, so

James Call: 00:20:54

you have a high level of trust with me.

James Call: 00:20:56

Now you're gonna want me to send you out updates.

James Call: 00:20:59

And so I can set those up, and I can send you updates for the next six months while

James Call: 00:21:02

you move from the Czech Republic, while you get your job set up, while you're

James Call: 00:21:08

doing all these crazy things you gotta do.

James Call: 00:21:10

We're sending you out information every day or two days or once a week or however

James Call: 00:21:14

often I wanna send that out to you.

James Call: 00:21:16

And so you see me as a source of truth, and there's a lot

James Call: 00:21:20

of trust that gets created.

James Call: 00:21:21

That is the essence for this whole real estate space.

Vit Muller: 00:21:25

Personalization is the name of the game when it comes to

Vit Muller: 00:21:27

marketing and converting people.

Vit Muller: 00:21:30

Whether it's emails, more personalized, more dialed in, more targeted the

Vit Muller: 00:21:34

content you can provide to somebody, better conversion you'll have.

Vit Muller: 00:21:38

So what your product does is exactly that.

Vit Muller: 00:21:41

It's curating highly personalized, search preferences, and it can do it

Vit Muller: 00:21:48

on repetition anytime there's something new, and it just resends it on…

Vit Muller: 00:21:52

You can just set up, weekly, monthly.

Vit Muller: 00:21:54

So the real estate agent doesn't really need to do much.

Vit Muller: 00:21:56

Is it… Does it do… Does the software does everything itself?

Vit Muller: 00:21:59

Just holds the data on the HighLevel site, leverages the HighLevel

Vit Muller: 00:22:02

data as well as the IDX data.

James Call: 00:22:05

And

Vit Muller: 00:22:05

Brilliant.

Vit Muller: 00:22:06

I was gonna ask you…

James Call: 00:22:07

Oh, say, Vit, what's cool about this is that the way the MLS

James Call: 00:22:12

information is set up, like back to our n- our story about you buying a house

James Call: 00:22:16

in Dallas, the, the houses that are available today, in three months, those

James Call: 00:22:21

are all gone, and they're all new houses.

James Call: 00:22:23

So if I have to go through and manually, look through that,

James Call: 00:22:26

this is never gonna happen.

James Call: 00:22:27

It's a mess.

James Call: 00:22:28

So as that data is dynamically updated, you're dynamically, automatically

James Call: 00:22:34

sending out information to these people that's of value to them

Vit Muller: 00:22:37

Yeah.

Vit Muller: 00:22:38

Can you use some other metrics in there?

Vit Muller: 00:22:40

now this is getting l- real nerdy now, but there's some… I'm sure there's

Vit Muller: 00:22:43

some average industry data how long a property stays on the listing before

Vit Muller: 00:22:50

it gets sold on average per, different states, different, different averages.

Vit Muller: 00:22:54

But if, say in that example, somebody's looking a house in Dallas, and on

Vit Muller: 00:23:00

average we know that four-bedroom houses in this price range in these suburbs

Vit Muller: 00:23:04

usually sell within, say, two months.

Vit Muller: 00:23:09

So if somebody has been looking for those listings and then you get that

Vit Muller: 00:23:13

visibility into the CRM and you know that listing's been listed there for

Vit Muller: 00:23:18

two weeks already, can you use that data to add, to create a bit more urgency

Vit Muller: 00:23:24

and scarcity to the potential buyers?

Vit Muller: 00:23:26

"Hey, look, I f- I, I see that you've been looking for those four bedders.

Vit Muller: 00:23:30

there's three listings that kind of fit your criteria.

Vit Muller: 00:23:32

Just wanted to let you know two of them have been listed for two weeks already.

Vit Muller: 00:23:38

On average, properties like that sell in about, two months.

Vit Muller: 00:23:41

So there's… If we go by that, it's probably six more

Vit Muller: 00:23:44

weeks before they go out.

Vit Muller: 00:23:45

Just wanted to highlight that." And then maybe create an automation that

Vit Muller: 00:23:49

pings them back in four weeks time, and if those properties are still

Vit Muller: 00:23:53

there, "Hey, look, by average, these properties should be selling any minute.

Vit Muller: 00:23:58

Just wanted to let you know if you were still thinking about that."

James Call: 00:24:01

So Vit, we need to get you to be our business partner

James Call: 00:24:04

because that, when you're saying that, that puts a huge smile on my face.

James Call: 00:24:07

We've never built that, but we could build that for somebody.

James Call: 00:24:11

I've never even thought about that, but that's a great idea.

James Call: 00:24:14

And those are the kinds of things that when we work with agencies,

James Call: 00:24:18

they'll come up with something like that and they're like, "Hey,

James Call: 00:24:20

wait, what about blah, blah, blah?"

James Call: 00:24:21

This scenario exactly.

James Call: 00:24:22

"Hey, properties are gonna be gone. Let's let them know this, the likelihood this

James Call: 00:24:26

is gone is, gets really high in the next few weeks." Yeah, we can build that.

James Call: 00:24:31

that's a great idea

Vit Muller: 00:24:32

y- like it's no different to tourism.

Vit Muller: 00:24:33

you're going for holidays and you're looking up hotels, and

Vit Muller: 00:24:36

booking.com will tell you, "Hey, there's two more room- last two rooms

Vit Muller: 00:24:39

left." You're like, "Oh, damn it.

Vit Muller: 00:24:40

I better buy it now." So there you go.

James Call: 00:24:44

we, we don't know, some of those statistics very well, but usually

James Call: 00:24:47

those are available and like you say, they're available on an MLS, basis.

James Call: 00:24:51

Some, some MLSs will… think about New York City, they don't even hardly

James Call: 00:24:55

s- have any four-bedroom properties.

James Call: 00:24:57

Where if you go to Dallas, there's a lot of four-bedroom properties, right?

Vit Muller: 00:25:01

Yeah, makes sense.

James Call: 00:25:02

so yeah, all those numbers shift, but the, the agents

James Call: 00:25:05

have access to that data and we have access to a lot of that information.

James Call: 00:25:09

And so a lot of times it's just a matter of what I'm saying is "Hey, we

James Call: 00:25:13

got Vit Muller marketing agency, and Vit's wants us to build this thing."

James Call: 00:25:17

we have, 10 people on our team that all they do is build software all day.

James Call: 00:25:21

They've been working for, with us for years.

James Call: 00:25:24

And, so they're-- we can, if we can figure it out, if we can think about

James Call: 00:25:28

it or see it, we can build it usually.

Vit Muller: 00:25:30

Brilliant.

Vit Muller: 00:25:31

I've got one more technical question, and then we can move on to some,

Vit Muller: 00:25:34

some other interesting stuff.

Vit Muller: 00:25:36

But, you're saying you get visibility into what people are looking at.

Vit Muller: 00:25:40

Is this requiring them to opt in, or is it sort of, the website has some sort

Vit Muller: 00:25:46

of a ability to see what they're search- like what they're looking at just from…

Vit Muller: 00:25:50

You know how you get the IP browser,

James Call: 00:25:53

Yeah.

James Call: 00:25:53

we can track the, we call them anonymous visitors.

James Call: 00:25:56

that's pretty low value, to be honest with you, because it helps in that

James Call: 00:26:00

scenario that you're talking about where we can say we have a lot of

James Call: 00:26:03

people looking at four-bedroom homes.

James Call: 00:26:05

We just don't know who any of them are.

James Call: 00:26:07

But most of them have an opt-in and the truth is most people, if

James Call: 00:26:12

the realtor asks for the opt-in, they get pretty decent response.

James Call: 00:26:17

Without really prompting for it, we see like half of 1%, which I think is

James Call: 00:26:22

extremely low, but that's pretty typical.

James Call: 00:26:25

About half of 1% will just opt in by themselves.

James Call: 00:26:29

If an agent, say, lets them look at two or three listings or, on the first

James Call: 00:26:33

listing, they just ask for it, "Hey, sign up." You're gonna get a bunch of bogus

James Call: 00:26:37

listings where people put their email as mickeymouse@gmail.com or whatever,

James Call: 00:26:41

and that's fine, but you can filter all that nonsense out really easily.

James Call: 00:26:46

But there's a-- it's amazing to me how many people will actually put in,

James Call: 00:26:50

vitmuller@gmail.com and, the real phone number and the, the, what they're look-

James Call: 00:26:56

people want, they're looking for stuff.

James Call: 00:26:58

they're actually looking for help.

James Call: 00:27:00

So yeah.

James Call: 00:27:01

But the opt-in is really critical.

James Call: 00:27:03

So when it's, when they're anonymous, we've actually used some services or some

James Call: 00:27:07

other people, and I think some of them as, as I'm looking at this background,

James Call: 00:27:10

I think you may have, interviewed.

James Call: 00:27:12

I can see one, maybe another person in here that sells that service

James Call: 00:27:16

with the anonymous visitors.

James Call: 00:27:18

But we tried to set up some of those and, we bought their service and

James Call: 00:27:21

stuff, and it's really difficult to get that data really dialed in

James Call: 00:27:26

on the anonymous visitors for what this real estate piece looks like.

Vit Muller: 00:27:29

Yeah, because when you get it, it's still like you don't…

Vit Muller: 00:27:32

Depends how d- Yeah, because you kinda le- Let's say White Label

Vit Muller: 00:27:37

Suite, for example, is a product that I'm using that has that, feature.

Vit Muller: 00:27:40

So you install a snippet code on the back on your website, but then

Vit Muller: 00:27:44

that covers every single page.

Vit Muller: 00:27:45

So how would it know what particular page or what particular

Vit Muller: 00:27:48

listing they were looking at?

Vit Muller: 00:27:49

you don't.

Vit Muller: 00:27:50

And you get a personal detail.

Vit Muller: 00:27:52

I've got like literally the other day I had a hit on my website, a lady from…

Vit Muller: 00:27:56

It gave me the state, it gave me the city, it gave me her personal email address.

Vit Muller: 00:28:02

And in the US this is perfectly legal by the way guys, but it

Vit Muller: 00:28:06

does not work in other countries.

Vit Muller: 00:28:07

But in US, for some reason you… There's a lot of, freedom when

Vit Muller: 00:28:12

it comes to certain things.

Vit Muller: 00:28:13

This is one of those.

Vit Muller: 00:28:14

And,

James Call: 00:28:14

privacy here in the United States

Vit Muller: 00:28:15

yeah.

Vit Muller: 00:28:16

But, even if you generate that kind of contact data, like

Vit Muller: 00:28:19

how would you approach it?

Vit Muller: 00:28:20

Like you can't just go, "Hey, I saw that you were looking at my website.

Vit Muller: 00:28:24

I got your…" that's creepy as hell.

Vit Muller: 00:28:26

So you have to be really creative with that.

Vit Muller: 00:28:28

You can't just go straight up.

Vit Muller: 00:28:29

that's… Even though, yeah, like privacy and all that, it's a bit more

Vit Muller: 00:28:33

free in the US, but there's still, there's still a spam laws and, anti-spam

James Call: 00:28:38

that's what we think, Vit.

James Call: 00:28:40

the truth is so I get your email, vit@gmail.com, then I send you a thing.

James Call: 00:28:44

that happened to me.

James Call: 00:28:45

I'll just tell you the truth.

James Call: 00:28:46

I actually had a thing.

James Call: 00:28:47

I was looking at a piece of property and, and I signed up with my

James Call: 00:28:51

realtor to look at some properties.

James Call: 00:28:53

And, and one day I was looking at some stuff, and I'm sitting

James Call: 00:28:55

here at my computer, and all of a sudden, I'm-- my realtor calls me.

James Call: 00:28:59

and so I was like, "Oh, wow." And, and so he says, "Hey," "How's it going?"

James Call: 00:29:04

Blah, blah, blah, and we started talking.

James Call: 00:29:05

I said, "So did I telepathy you, or did you, d-did you get some sort

James Call: 00:29:11

of an alert that I was looking at this?" And he knows that I work here

James Call: 00:29:13

and we make software for realtors.

James Call: 00:29:15

I actually got an alert."

James Call: 00:29:16

And I thought it was cool because while I'm in the… Matt, we can set up those.

James Call: 00:29:21

We have that already built out for folks too.

James Call: 00:29:23

After I saw that, we built it.

James Call: 00:29:25

This was a few years ago.

James Call: 00:29:26

But that's okay because I know that he's reaching out to me, he's helping me,

James Call: 00:29:31

he's gonna help me while I'm doing this.

James Call: 00:29:33

On the other hand, if I just go look at, vit.com and all of a sudden you

James Call: 00:29:37

call me up or you're shooting me emails, that, that's-- I'm never going back.

James Call: 00:29:42

That's gonna creep me out.

James Call: 00:29:43

So I think there has to be, like you say, there has to be some sort of at

James Call: 00:29:46

least some soft buy-in by the person that they're-- they wanna get some information.

James Call: 00:29:52

Otherwise, you're just spamming them, and they're really low-value leads.

James Call: 00:29:55

If they don't put in their f- name and phone number and their email or something

James Call: 00:29:58

like that, they're so low value it's not even worth you fiddling around with,

James Call: 00:30:03

I think, and that's what I've seen.

Vit Muller: 00:30:06

Yeah.

Vit Muller: 00:30:06

w- I'm sure we have more opinions we had, if we had some cold outreach experts here.

Vit Muller: 00:30:11

but I think me personally, I've always been a fan of, inbound

Vit Muller: 00:30:14

marketing and inbound marketing only happens… It's like a litmus test.

Vit Muller: 00:30:20

You only-- Inbound marketing will only ever happen if there's value in the

Vit Muller: 00:30:25

marketplace visibly s- being seen about, value that you provide, social proof,

Vit Muller: 00:30:32

and clever offers that are irresistible that people want to opt in for.

Vit Muller: 00:30:36

Then you get inbound lead, and it just Even back when I was a personal

Vit Muller: 00:30:40

trainer, I invested a lot of time in, writing blog articles and sharing,

Vit Muller: 00:30:45

success stories in clients and all that.

Vit Muller: 00:30:47

And I didn't have that initially, so when I did, for example, somebody

Vit Muller: 00:30:52

booked in for a consultation and I was trying to sell them on, personal

Vit Muller: 00:30:55

training package, three sessions a week for $300 a week and all that.

Vit Muller: 00:31:00

without that being in place, there was nothing that educated them about

Vit Muller: 00:31:04

me, so the only thing I had, the only thing I had going for me was literally

Vit Muller: 00:31:11

just being there at that minute and trying to make the best impression and

Vit Muller: 00:31:14

trying to build rapport and do it well.

Vit Muller: 00:31:16

A lot more trickier than getting somebody who researches you, looks at your

Vit Muller: 00:31:22

stuff, checks your case studies, and then pretty much just comes in already

Vit Muller: 00:31:27

pre-sold, and then that in person is just validation, confirmation that, yes,

Vit Muller: 00:31:33

that's the right, provider of the service.

Vit Muller: 00:31:34

I've always been a fan of inbound.

Vit Muller: 00:31:36

Outbound is great as well.

Vit Muller: 00:31:38

I'm getting into outbound, but, I think with outbound you have to get a lot more

Vit Muller: 00:31:41

data so that you can really personalize it and then also really B2B only.

Vit Muller: 00:31:48

Personal, like B2C doesn't… it's very difficult.

Vit Muller: 00:31:52

And also, I think I mentioned it maybe a while back that, maybe

Vit Muller: 00:31:55

the alternative method is you can get that list and then use it to

Vit Muller: 00:31:58

enrich your audiences on Facebook.

Vit Muller: 00:32:00

But even recently I was looking into that one, and that is against

Vit Muller: 00:32:02

terms and conditions of Meta.

Vit Muller: 00:32:04

So if they can pick up on it, then you get in trouble.

Vit Muller: 00:32:07

so I guess

James Call: 00:32:09

I think there's some value to it.

James Call: 00:32:09

I've-- We're not good at-- Again, we're not that great at the

James Call: 00:32:10

whole marketing thing anyway, so we depend on inbound marketing.

James Call: 00:32:13

But I think if you're good at that, and like you say, you, you see their emails

James Call: 00:32:17

and you send everybody a thing, "Hey, I'm Vit, I'm selling homes here, let me

James Call: 00:32:21

know if I can help you out," or whatever.

James Call: 00:32:22

But I think the, the… I can see some value to that, but we

James Call: 00:32:25

just don't see that a lot of our clients get, productive responses

James Call: 00:32:29

fr-from that type of marketing, so

Vit Muller: 00:32:33

Yeah.

Vit Muller: 00:32:33

for you, if I was doing a cold outreach campaign for you, you already said it.

Vit Muller: 00:32:37

You've got the case studies, you've got proof, you've got agencies that are using

Vit Muller: 00:32:41

you guys, and you've got a great product.

Vit Muller: 00:32:43

your website is very well structured.

Vit Muller: 00:32:46

You've got a lot of great information about the product itself.

Vit Muller: 00:32:48

It's a no-brainer.

Vit Muller: 00:32:50

I think it could work.

Vit Muller: 00:32:51

But at the same time, you probably are getting referrals just naturally because

Vit Muller: 00:32:56

of the product being so good, isn't it?

James Call: 00:32:58

I don't know about that.

James Call: 00:32:59

I hope that's part of it, Vit.

James Call: 00:33:01

But we te- most of our stuff is inbound.

James Call: 00:33:03

We have a real tiny niche and folks that need what we have, we're

James Call: 00:33:08

essentially the, the best solution, the premium solution for this.

James Call: 00:33:13

And so we've gotten, so we kinda own that space a little bit for the real

James Call: 00:33:16

estate, connections with HighLevel, you know, just because we've been

James Call: 00:33:19

doing it for years and we've invested a lot of time and resources into that.

Vit Muller: 00:33:23

And building a team, which brings us to the, brings us to the next

Vit Muller: 00:33:27

section of this podcast, talking about what goes into building successful team.

Vit Muller: 00:33:32

This is an area that I don't know much about because I've never really

Vit Muller: 00:33:35

been a fan of managing people.

Vit Muller: 00:33:37

I've tried that.

Vit Muller: 00:33:38

I'm just not a good people manager.

Vit Muller: 00:33:39

I'm very, work focus oriented.

Vit Muller: 00:33:42

I'm self-disciplined and I set my goals and tasks and projects

Vit Muller: 00:33:46

and I can pretty much just go.

Vit Muller: 00:33:48

I've never really been a fan of trying to, looking over somebody

Vit Muller: 00:33:51

else's work and making sure they're doing their work or … And if when,

Vit Muller: 00:33:54

if I did that, then I actually go too extreme into a micromanaging.

Vit Muller: 00:33:58

So all the wrong qualities.

Vit Muller: 00:34:00

But

James Call: 00:34:00

I don't know about

Vit Muller: 00:34:01

down for us.

Vit Muller: 00:34:01

What's the right way about building a team?

James Call: 00:34:04

You might be selling yourself a short there, brother

Vit Muller: 00:34:06

Maybe

James Call: 00:34:07

Yeah.

James Call: 00:34:08

S- do you want me to tell you kinda what we do with our team, Vit?

Vit Muller: 00:34:11

Yes.

Vit Muller: 00:34:11

Let's talk about your business.

Vit Muller: 00:34:12

Yeah, let's unpack it

James Call: 00:34:13

Yeah.

James Call: 00:34:14

So you and I spoke about this.

James Call: 00:34:15

this is our secret sauce.

James Call: 00:34:17

So again, I hope this isn't gonna be included either, but

Vit Muller: 00:34:20

okay.

Vit Muller: 00:34:20

So, um, my wife, she does the post-production, and you've

Vit Muller: 00:34:23

mentioned that a few times, so I-

James Call: 00:34:25

I'm just teasing

Vit Muller: 00:34:27

Okay, good.

Vit Muller: 00:34:28

All right.

Vit Muller: 00:34:28

'Cause sh- uh, otherwise it'd be a nightmare.

Vit Muller: 00:34:30

She's just gonna be asking me, "What can I leave and what can I…" So is everything

Vit Muller: 00:34:33

you said is what we ideally wanna use?

Vit Muller: 00:34:35

So maybe just don't say what you don't wanna say.

Vit Muller: 00:34:37

It'd be easier.

James Call: 00:34:38

No, I'm just… Yeah, I'm not saying anything that can't be

Vit Muller: 00:34:41

Ah, cool.

Vit Muller: 00:34:41

Brilliant

James Call: 00:34:42

Yeah.

James Call: 00:34:43

So basically we, again, I hope you're not gonna publish this, but our two

James Call: 00:34:47

secret sauces are one, that we sell free software, so we give a bunch

James Call: 00:34:50

of stuff away freemium, and we've talked about that a little bit.

James Call: 00:34:52

But the other part Is that we, the money that we make, we use a

James Call: 00:34:57

lot of it to share with our team.

James Call: 00:35:00

And so what we do, and you and I kind of discussed this, is we keep

James Call: 00:35:03

some of them-- obviously we get money from these companies that we've,

James Call: 00:35:06

we work with these IDX companies.

James Call: 00:35:08

They shoot us a check once a month, kind of like an affiliate payment.

James Call: 00:35:11

We thought we were developer partners until I started working

James Call: 00:35:14

with HighLevel, and I realized it was essentially an affiliate, relationship,

James Call: 00:35:18

but we do build stuff for them.

James Call: 00:35:19

But anyway, so we get this check once a month, and then we use the bulk of

James Call: 00:35:24

it, to pay bills and keep the lights on and stuff like that, pay salaries.

James Call: 00:35:29

But we take a big chunk of it, about a third of it, and

James Call: 00:35:32

we split it among our team.

James Call: 00:35:34

And what that looks like is that long-term members of our team that

James Call: 00:35:39

are contributing with us, most of them have been here for two or three years.

James Call: 00:35:44

They get the same bonus that I get as the founder.

James Call: 00:35:47

I've worked here for 15 years.

James Call: 00:35:49

And so when we started this out and we started out, struggled and, we,

James Call: 00:35:56

in 2019, we started doing this, and I didn't even tell our team what it was,

James Call: 00:36:00

'cause I think the first payment, if I remember right, was something like

James Call: 00:36:03

$17 one month or something like that.

James Call: 00:36:06

So I just sent everybody a $17 bonus, let's say.

James Call: 00:36:09

And then the next month it was something like $31.

James Call: 00:36:13

And again, I didn't tell them anything and I just shot them 31 bucks.

James Call: 00:36:17

and then the next month I told them, I said, "Hey, we're doing this thing

James Call: 00:36:19

and I'm measuring this and, it's whatever." And so now it's gotten

James Call: 00:36:23

so it's, a few thousand bucks a month and it's pretty serious money.

James Call: 00:36:27

Most of our team, I'm the only one that lives in the United States.

James Call: 00:36:31

Most of our team lives in Mexico.

James Call: 00:36:32

I lived in Mexico for 17 years, so I have a bias towards hiring folks from Mexico.

James Call: 00:36:38

But most of our team live all over Mexico.

James Call: 00:36:41

we have some people in Venezuela, Colombia, Brazil, Philippines, and,

James Call: 00:36:47

and so what happens is you end up making, a couple thousand bucks

James Call: 00:36:51

a month, let's say, in a bonus or a thousand, 2,000 bucks a month,

James Call: 00:36:54

whatever the month looks like for us.

James Call: 00:36:57

And, that ends up being kind of serious money in some of those countries.

James Call: 00:37:01

And so our team's able to, buy houses, build houses, put their kids in good

James Call: 00:37:06

schools, go to concerts, go see Taylor Swift, all these different things.

James Call: 00:37:11

And so what ends up happening when we do that is, our team stays with us

James Call: 00:37:18

for a long time and they're interested in the success of our clients.

James Call: 00:37:23

'Cause this isn't this month you get a bonus, next month you don't.

James Call: 00:37:26

it's recurring monthly revenue.

James Call: 00:37:27

They get a piece of the mon- monthly recurring revenue And so our goal is

James Call: 00:37:32

to retain clients, and we want our clients to stay as long as we can.

James Call: 00:37:35

So we're providing software that'll keep them for a long time, building stuff

James Call: 00:37:39

to keep them for a long time, providing service that'll keep them for a long time.

James Call: 00:37:44

And the benefits for our clients is that when they come work with us, it's not a

James Call: 00:37:48

thing where everybody's like, "Oh, James is gonna get rich. We got a new client."

James Call: 00:37:51

Everybody gets some money for it from

Vit Muller: 00:37:53

It's very, w- what I'm hearing is a very multi- it's not

Vit Muller: 00:37:56

win-win, it's a win-win-win-win.

Vit Muller: 00:37:58

It's like a multi-pronged win approach here.

Vit Muller: 00:38:00

There are a lot of people in this win, so that's great.

Vit Muller: 00:38:03

I

James Call: 00:38:03

Yeah.

James Call: 00:38:04

So we think it's the best thing for our clients.

James Call: 00:38:07

We think it's the best thing for our team.

James Call: 00:38:09

And I-- to be honest with you, I think it's the best thing for me

James Call: 00:38:12

because, if I have to leave town or I get sick or whatever happens,

James Call: 00:38:17

the-- my team doesn't even care.

James Call: 00:38:19

They don't care.

James Call: 00:38:20

They've all-- they all know what to do.

James Call: 00:38:21

M- my daughter's working for me right now, for the summer.

James Call: 00:38:24

She's kind of an, our intern this summer, and she just asked me yesterday,

James Call: 00:38:28

she goes, "Where do you find all these great people? How do you do this?" My

James Call: 00:38:33

daughter's asking me this, She's… And so what it is that they, there's

James Call: 00:38:38

a lot of pressure on the team to be a great team member because when we hire

James Call: 00:38:43

somebody new, let's say we hire Vit, our team doesn't see you as a threat.

James Call: 00:38:47

"Oh, here comes Vit. He thinks he's all that and a bag of chi-"

James Call: 00:38:50

th-they-- there's none of that.

James Call: 00:38:51

They're excited to have you because they think, "Hey, w- if we can

James Call: 00:38:54

help Vit contribute in a meaningful way, he's gonna help the whole

James Call: 00:38:58

company go up, and I'm gonna get a little bit more money every month."

James Call: 00:39:02

And so they're gonna train you, and they're gonna help you, and

James Call: 00:39:06

they want you to be successful.

James Call: 00:39:07

Now, the other side of that is that if you're over there just smoking and

James Call: 00:39:11

joking all day and at the water fountain and not d- getting any work done,

James Call: 00:39:15

pretty soon somebody's gonna tell me.

James Call: 00:39:17

They're like, "James, I see Vit all day.

James Call: 00:39:18

He's sitting at his desk, just eating pizza and, he's not getting any work

James Call: 00:39:22

done." Or cli- we have clients complaining that Vit's mean to them on the phone.

James Call: 00:39:27

pretty soon you and I are gonna have to have a pretty serious discussion,

James Call: 00:39:30

but our team monitors this and we kind of… Not that we're like G- Gestapo

James Call: 00:39:34

or police or anything like that, but this, it's a high-performing team and

James Call: 00:39:39

the expectations are really high to play on the team because I'm giving

James Call: 00:39:43

part of my bonus to Vit every month.

James Call: 00:39:46

every member of our team is giving up some of their money to you every month,

James Call: 00:39:51

so we expect you to earn it and we expect a return on our investment too, right?

James Call: 00:39:56

So it's been a good thing for us.

James Call: 00:39:58

our team stays with us a long time.

James Call: 00:40:00

Our clients love it because there's somebody that knows what's going on

James Call: 00:40:04

with their account or there's somebody that knows the quirks of working with

James Call: 00:40:08

the Houston MLS or whatever that is.

James Call: 00:40:12

And so we carry a lot of domain knowledge in our team.

James Call: 00:40:16

we have people that have been, one of our guys just hit his 10-year anniversary.

James Call: 00:40:19

I think another one just hit six.

James Call: 00:40:22

We got people five years and, we have a bunch of people.

James Call: 00:40:24

In tech, we think it's, we think it's a huge competitive advantage for us,

James Call: 00:40:29

the fact that our team has been here collectively something like, without

James Call: 00:40:33

counting me, I think it's something like 70 years or something crazy like that.

Vit Muller: 00:40:38

Hmm

James Call: 00:40:39

that's the essence of it right there.

James Call: 00:40:41

That

Vit Muller: 00:40:42

A lot of it comes down to leadership though.

Vit Muller: 00:40:43

I, what I'm hearing, what I'm hearing here is somebody who is

Vit Muller: 00:40:47

a great leader and really cares about people, is what I'm hearing.

Vit Muller: 00:40:51

Have you always been like that?

James Call: 00:40:53

what I'm trying to say, Vit.

James Call: 00:40:53

I don't really consider myself a great leader.

James Call: 00:40:56

I do care about people, and I-- my theory is everybody wants the

James Call: 00:40:59

same things I want out of life.

James Call: 00:41:01

And that might be wrong, but I figure everybody wants good food to eat,

James Call: 00:41:05

a safe place to sleep, and have good places for their kids to go to

James Call: 00:41:10

school, and be able to go hiking or go to a concert or go on a vacation.

James Call: 00:41:14

We have people on our team that will go to Japan on vacation.

James Call: 00:41:19

They've gone places… Some-- I can't remember where this

James Call: 00:41:21

guy on our team just went.

James Call: 00:41:22

I can't even remember where it was.

James Call: 00:41:24

Somewhere in Asia or something.

James Call: 00:41:26

I've never even been there.

James Call: 00:41:27

they've gone to places and I'm like, "Man, I wanna go too." So

Vit Muller: 00:41:30

So you understand everybody wants that, but you're also contributing

Vit Muller: 00:41:36

for that to happen for others.

Vit Muller: 00:41:38

That's what I'm kind of sensing here, that you are a giver.

Vit Muller: 00:41:42

There are leaders, there are business owners that I've worked with where I've

Vit Muller: 00:41:47

worked my butt off and try… 'Cause I'm, if it's not my business and I'm working

Vit Muller: 00:41:52

for somebody else, I'm more, I don't know.

Vit Muller: 00:41:54

It's just like you're either entrepreneurial or you're entrepreneurial

Vit Muller: 00:41:58

where you're an employee working for somebody else, but you kind

Vit Muller: 00:42:00

of still take ownership of that business and try grow that business.

Vit Muller: 00:42:05

And, in my view, that's always been like, that should be valued, right?

Vit Muller: 00:42:09

But I've come across situations where it wasn't, and you know why?

Vit Muller: 00:42:13

It was the owner had just way too much of an ego, and they just

Vit Muller: 00:42:17

started to feel like, somebody else is, taking over the spotlight.

Vit Muller: 00:42:21

They wanna be the one in the spotlight.

Vit Muller: 00:42:23

There's literally one particular, I'm not gonna name, but, one particular agency

Vit Muller: 00:42:27

where I worked when I was starting out, and the guy was just, total narcissist.

Vit Muller: 00:42:32

So that is the flip side of it,

James Call: 00:42:35

Yeah, and I've seen that.

James Call: 00:42:36

obvious- I grew up in Arkansas, near Walmart, where Walmart was, and my

James Call: 00:42:41

dad worked for Walmart for years.

James Call: 00:42:43

And when I was a kid, I… I don't know if I was a kid, but I was an adult, I

James Call: 00:42:47

read Sam Walton's autobiography, and one of the things that Sam said in

James Call: 00:42:51

there is that he wished that he would've started doing profit sharing earlier.

James Call: 00:42:55

That ended up being a key part of their success, and I knew tons of people,

James Call: 00:42:59

kids that I went to school with whose parents… my folks didn't make that

James Call: 00:43:03

much money, but there were kids that I went to school with that their parents

James Call: 00:43:07

literally were millionaires off of that profit sharing from Walmart.

James Call: 00:43:12

And so I saw that as a young person, and I understood it as an adult.

James Call: 00:43:17

And, it's… after a while, Sam Walton can't spend any more money.

James Call: 00:43:21

the truth is, Vit, I've invited you to come here to my house.

James Call: 00:43:24

I live in a middle-class house in a regular neighborhood in a

James Call: 00:43:27

small town in the United States.

James Call: 00:43:30

I'm a regular guy.

James Call: 00:43:31

and so, I don't need that much money, and I don't think having…

James Call: 00:43:34

If I made twice as much money, I don't think I'd be twice as happy.

James Call: 00:43:37

I might be 5% happier, but I don't think I'd be twice as happy

James Call: 00:43:41

if I made twice as much money.

James Call: 00:43:43

So for me, just to accumulate money, and I've met people like this.

James Call: 00:43:46

one person in Mexico, when I lived in Mexico, somebody said

James Call: 00:43:49

this about a person I knew.

James Call: 00:43:50

They said, "This person is so poor, the only thing they have is money." They were

James Call: 00:43:56

directing that towards another person.

James Call: 00:43:57

That person they were saying that about, somebody that was incredibly wealthy.

James Call: 00:44:01

But they-- it was true.

James Call: 00:44:02

The only thing they had was money.

James Call: 00:44:04

They don't have good relationships.

James Call: 00:44:06

They don't have good health.

James Call: 00:44:08

And the truth is, those are h- on a Maslow's hierarchy of needs, those

James Call: 00:44:12

things are the top of the pyramid.

James Call: 00:44:15

Money's actually at the bottom.

James Call: 00:44:16

Once we get enough money, it's like, how many more meals a day can I eat,

Vit Muller: 00:44:21

Yeah.

Vit Muller: 00:44:22

Yeah, there's more currencies than just one currency

James Call: 00:44:25

Yeah

Vit Muller: 00:44:26

Brilliant.

James Call: 00:44:27

and it's been a good thing when I've met-- I-- In fact,

James Call: 00:44:29

just a couple weeks ago, I went to a conference, a PropTech conference down

James Call: 00:44:32

in Mexico City, and the t- our two customer support leads went with me.

James Call: 00:44:37

and so we s- broke bread together.

James Call: 00:44:39

We stayed at, the same hotel.

James Call: 00:44:40

They s- their rooms are across from mine.

James Call: 00:44:42

We all have similar hotel rooms.

James Call: 00:44:44

I assume they wanna stay in the same place I wanna stay at.

James Call: 00:44:47

We all eat together.

James Call: 00:44:48

and it creates a lot of really good vibes.

James Call: 00:44:51

These are remote people.

James Call: 00:44:52

I've only-- There's one of those ladies, that was the second time I've seen her.

James Call: 00:44:55

She's worked for us for three years.

James Call: 00:44:57

and there's people on our team that have… There's one guy on our team that's

James Call: 00:45:00

worked for us, I think, for six years.

James Call: 00:45:01

I've never even met him.

James Call: 00:45:02

He d- he would've-- He didn't go to one of our… we had a trip to Cancun.

James Call: 00:45:05

We invited everybody that was with us when we hit a certain sales goal.

James Call: 00:45:09

We all went to Cancun about a year and a half ago, a couple years ago, I guess.

James Call: 00:45:14

And, but I didn't meet him.

James Call: 00:45:15

He didn't get to go for-- he had some personal things.

James Call: 00:45:18

But most of our team I've only met one time, but we work really well together

James Call: 00:45:23

because there's a real sense of team instead of it all being about James

James Call: 00:45:28

and I'm, getting rich quick off this.

James Call: 00:45:31

Meanwhile, these guys are struggling to put food on the table.

James Call: 00:45:34

Honestly, I just don't feel good about that.

James Call: 00:45:36

I wouldn't feel comfortable with that

Vit Muller: 00:45:38

Can we unpack that a little bit more?

Vit Muller: 00:45:40

Like, like what's your regular day and regular week look like?

Vit Muller: 00:45:44

And how often do you touch base with your team?

Vit Muller: 00:45:49

How often do you guys meet or… Like we talked about the reward side of

Vit Muller: 00:45:52

aspect, that kind of makes sense or thought, I'm a bit curious to know like

Vit Muller: 00:45:56

more details in there, but more in the sense of the team management and f-

Vit Muller: 00:46:01

continuing to foster that camaraderie and collaboration and all that

James Call: 00:46:06

So the, the-- you have to realize this is an ongoing process, right?

James Call: 00:46:10

we-- before we weren't… Like I said, we've been in business for 15 years.

James Call: 00:46:14

So whatever the math is, the first nine years or something,

James Call: 00:46:16

we really didn't do much sharing.

James Call: 00:46:18

Everybody got paid by the hour or got a little bonus for, if they

James Call: 00:46:21

did some work, they got a couple bucks or whatever the math was.

James Call: 00:46:25

And so we're kind of figuring this out a little bit as we go.

James Call: 00:46:27

We use Slack.

James Call: 00:46:28

That's the core of our business is Slack.

James Call: 00:46:32

and so everybody on the team, we have all these Slack channels

James Call: 00:46:35

and everybody's connected, and so we're all connected on Slack.

James Call: 00:46:39

The other thing, that's really important is that, we do-- Like today, I'll

James Call: 00:46:43

have a meeting with our support team.

James Call: 00:46:45

We meet twice a week, for about, half an hour or 45 minutes, and

James Call: 00:46:49

then I meet individually with each member of the support team, for

James Call: 00:46:54

about 15 to 30 minutes a week.

James Call: 00:46:56

we have a time set up.

James Call: 00:46:58

And so we talk, a little bit about what's going on in their

James Call: 00:47:01

personal life, if that comes up.

James Call: 00:47:03

one person just had a, a new baby in their family, so I'm gonna meet with them today.

James Call: 00:47:08

Hopefully, I get to see the new one and kinda know what's going on with that.

James Call: 00:47:13

But some people, I don't know what's going on in their private lives.

James Call: 00:47:15

They don't wanna share anything, and that's fine, also.

James Call: 00:47:18

And we just talk shop, "Hey, how's it going at work? What are you working

James Call: 00:47:21

on? What-- How are you using Claude in, in code and what you're doing?"

James Call: 00:47:26

And we, those kinds of discussions.

James Call: 00:47:28

We meet with our development team, every Wednesday morning and we

James Call: 00:47:32

discuss, it's a show and tell.

James Call: 00:47:34

Everybody gets to see what they're working on.

James Call: 00:47:36

I meet with our two lead developers.

James Call: 00:47:38

they run, each of them run a team.

James Call: 00:47:40

I meet with them every Monday for about an hour or so.

James Call: 00:47:44

So I probably spend, I haven't really done the math on this, but I probably

James Call: 00:47:47

spend eight hours a week, just in, sitting in meetings with my team.

James Call: 00:47:53

Yeah.

James Call: 00:47:54

And

Vit Muller: 00:47:55

this is one of the most high- highest values that you can do

Vit Muller: 00:47:58

once you get to that position of, once you get to the point where your business

Vit Muller: 00:48:02

is large enough, you've got a big team, then really you as the leader of it,

Vit Muller: 00:48:07

that's the biggest value that you can provide is by having those meetings and

Vit Muller: 00:48:11

making sure everybody's looked after.

Vit Muller: 00:48:12

and it gives you visibility as well so that you can make strategic decisions

Vit Muller: 00:48:16

based on… it just helps you keep the finger on the pulse, doesn't it?

James Call: 00:48:20

Yeah.

James Call: 00:48:20

My daughter, again, when we were talking about this yesterday, th-this

James Call: 00:48:23

whole thing came up because she's supposed to be developing this AI

James Call: 00:48:28

product for us that she's working on, and she's a- she's keeps asking me all

James Call: 00:48:32

these questions about HighLevel and about this voice AI thing, and about

James Call: 00:48:37

how to tie all this stuff together.

James Call: 00:48:39

And I tell her, I said, "You gotta talk to Diana.

James Call: 00:48:41

You gotta talk to Carlos about it.

James Call: 00:48:43

these guys do these different things." And she keeps coming back

James Call: 00:48:47

to me, and I finally just told her, I said, "Hey, here's the deal.

James Call: 00:48:50

I used to be the-- I used to, it used to be me.

James Call: 00:48:53

Realty Candy was me.

James Call: 00:48:54

I answered every phone call.

James Call: 00:48:55

I responded to every email.

James Call: 00:48:57

I f- connected every website." And so, I was our lead developer.

James Call: 00:49:02

Every time we hire a developer, they move me lower down the

James Call: 00:49:05

totem pole for the developers.

James Call: 00:49:07

Now I'm the, they don't even want me developing anything.

James Call: 00:49:11

But, everybody becomes an expert because they spend, 1,500 or 2,000 hours a year

James Call: 00:49:17

working on this one problem, like how to connect HighLevel with IDX Broker.

James Call: 00:49:23

And I spend, one or 10 hours a year on that issue, right?

James Call: 00:49:28

And I spend one or 10 hours a year on this, voice ba-- the voice AI thing.

James Call: 00:49:34

And, I spend a, an hour or two a year on this other thing.

James Call: 00:49:37

And so I'm actually, I don't-- I'm no good at anything now.

James Call: 00:49:41

I don't know how to do anything.

James Call: 00:49:42

They have me do Zoom meetings, and I tell people, and clean the pine

James Call: 00:49:45

needles out of the rocks out in front here, and that's, that, those

James Call: 00:49:48

are the two main things that I do.

James Call: 00:49:51

But these, the team, they become experts, and they share between themselves.

James Call: 00:49:58

They're like, "Hey, I'll take care of this if you'll take care of that."

James Call: 00:50:01

And yeah, so they-- I don't have to make those decisions.

James Call: 00:50:04

A, a lot of that stuff, I don't know.

James Call: 00:50:07

Like th- they told us, "Hey, we're working on this new thing with Google

James Call: 00:50:10

Maps for this product we're making." this team member would be the best one.

James Call: 00:50:15

They have a ton of experience doing stuff with Maps.

James Call: 00:50:17

Boom.

James Call: 00:50:17

They're assigned to do it.

James Call: 00:50:19

Th- there is no, What some of our developers do in 30 seconds, it would

James Call: 00:50:25

take me five days to do the same thing.

James Call: 00:50:28

They're j- they just get s- they, they have so much domain knowledge about it.

James Call: 00:50:32

So my role is to facilitate everybody getting their job done,

James Call: 00:50:36

make sure they don't have any obstacles to, to getting stuff done.

James Call: 00:50:40

You need-- If they need, Claude Code Max or whatever, let's,

James Call: 00:50:44

we'll get them hooked up.

James Call: 00:50:44

If they need Notion to do their job, my job is to facilitate whatever tools

James Call: 00:50:49

they need, whatever training they need, and they're, they wanna be successful.

James Call: 00:50:55

They want our company to be successful.

James Call: 00:50:57

They want our clients to be successful.

Vit Muller: 00:50:59

you're changing my mind about leading people.

Vit Muller: 00:51:01

You know what I said at the start, I'm not a fan of managing people and it's just the

Vit Muller: 00:51:05

way you've unpacked it is you know what?

Vit Muller: 00:51:08

I'm making it, in my head I'm making it more difficult than it needs to be.

Vit Muller: 00:51:12

It's just be genuine, just look after people, right?

James Call: 00:51:15

Yeah.

James Call: 00:51:16

And I think when they know that's what-- And I screw up all the

James Call: 00:51:19

time, Vit, and they know that.

James Call: 00:51:20

And we're honest about this.

James Call: 00:51:21

We do a team meeting.

James Call: 00:51:22

The whole team meets once a month, and it's usually a show and tell of what

James Call: 00:51:26

everybody's worked on over the month.

James Call: 00:51:28

And honestly, that's my favorite, that's my favorite time of the whole month

James Call: 00:51:32

'cause I get to see all these cool things.

James Call: 00:51:34

And I've literally been on those meetings, Vit, sometimes where I'm literally moved

James Call: 00:51:39

to tears because I'm so overwhelmed.

James Call: 00:51:42

It's like these guys are freaking geniuses, and I get

James Call: 00:51:46

to work with them every day.

James Call: 00:51:48

Look at this amazing thing they bu- That's beautiful.

James Call: 00:51:51

They built something beautiful, or they're-- they figured out a way to answer

James Call: 00:51:55

the phone on the third ring or whatever it is that, that's part of their job.

James Call: 00:52:00

I'm amazed at some of the stuff that our team does.

James Call: 00:52:03

And so I'm, I-- The core is getting the great people in there, and then we just,

James Call: 00:52:08

we-- I think we've got an environment that allows them to be successful.

James Call: 00:52:12

and we don't have very many people leave us.

James Call: 00:52:13

once they get working with us, we try to make it so they

James Call: 00:52:16

can't ever get out of here.

James Call: 00:52:18

And, we just don't have people that leave us, as a general rule.

James Call: 00:52:22

there's, there-- Over the years there's been a couple people

James Call: 00:52:24

that have left, but not very many

Vit Muller: 00:52:26

James, thank you so much, mate.

Vit Muller: 00:52:29

Thank you for sharing this.

Vit Muller: 00:52:30

I think this is very moving and, motivating for others that are listening

Vit Muller: 00:52:35

that might be afraid of like, like for me it's been like actually like scary

Vit Muller: 00:52:40

thing like to have a team again and like I'm trying to scale and grow my business

Vit Muller: 00:52:43

so I know I can't get away with it.

Vit Muller: 00:52:45

And, yeah, the way you've laid it out just put a new perspective on it for me.

Vit Muller: 00:52:50

So thank you for sharing that.

James Call: 00:52:52

Hey, I appreciate the opportunity to visit with you, Vit

Vit Muller: 00:52:54

Yeah.

Vit Muller: 00:52:55

Look, we- we're at the end.

Vit Muller: 00:52:57

if there was… first of all, bit of a summary.

Vit Muller: 00:53:00

so far, like what we've discussed, we went and dived in deep about

Vit Muller: 00:53:05

your product, Realty Candy, and I think that's a great offer.

Vit Muller: 00:53:08

if you guys are listening, if you're in real estate or thinking about

Vit Muller: 00:53:11

real estate, you should check it out.

Vit Muller: 00:53:13

I'm gonna set up a link, so just go to highlevelexperience.com/realtycandy/.

Vit Muller: 00:53:19

That's highlevelexperience.com/realtycandy,

Vit Muller: 00:53:24

R-E-A-L-T-Y C-A-N-D-Y.

Vit Muller: 00:53:29

and you can find out more about that.

Vit Muller: 00:53:31

then we went into the journey and the now, and what you've been able to

Vit Muller: 00:53:36

accomplish and how you've gone about doing it, and leading your team and the

Vit Muller: 00:53:42

great things that you're doing there.

Vit Muller: 00:53:44

So just wanted to thank you again for, these insights.

Vit Muller: 00:53:48

I'm always looking for ways to provide value to the listeners and make this

Vit Muller: 00:53:52

true HighLevel experience, and I think we've done that once again.

Vit Muller: 00:53:57

So thank you so much

James Call: 00:53:59

Hey, thank you, Vit.

James Call: 00:54:00

I appreciate you.

James Call: 00:54:01

I appreciate it.

Vit Muller: 00:54:02

If, i- if there is like a one final piece of advice you'd like to, say

Vit Muller: 00:54:08

to the guys listening, we're at the end.

Vit Muller: 00:54:11

Now would be a good time to share that

James Call: 00:54:13

Yeah, Vit, I don't know.

James Call: 00:54:14

I'm not very good at that, but I would just say, um you get the right people

James Call: 00:54:19

on your team, set them up so they can be happy in life, and let them just realize,

James Call: 00:54:25

like, when my clients are taken good care of and my team's taken good care of, that

James Call: 00:54:30

ends up benefiting me in the long run.

James Call: 00:54:32

And it just makes life a lot easier than trying to hoard everything.

James Call: 00:54:35

And so I just think taking good care of clients and taking good care of

James Call: 00:54:38

the team and treating people like I wanna be treated, that's, I don't

James Call: 00:54:42

know, that's the secret sauce for me.

James Call: 00:54:44

I don't… That's-- I'm from Arkansas, so we're real simple people.

James Call: 00:54:48

Um, we're not too profound.

James Call: 00:54:50

So, but that's the way I figured it out

Vit Muller: 00:54:52

I love it.

Vit Muller: 00:54:53

And you come to that conclusion over time anyway.

Vit Muller: 00:54:55

It's that less is more.

Vit Muller: 00:54:58

Very often that being the truth, even for me, it's being ADHD and like all

Vit Muller: 00:55:02

these different things, my different projects all spun up at the same time,

Vit Muller: 00:55:08

but then things just take longer.

Vit Muller: 00:55:10

Whereas just dialing in on one thing generally has better results, and

Vit Muller: 00:55:15

that's just, just in simple terms.

Vit Muller: 00:55:17

So yeah, I h- a 100% agree with what you're saying.

Vit Muller: 00:55:21

Thank you, James

James Call: 00:55:22

Hey, Vit, I appreciate it, brother

Vit Muller: 00:55:24

Guys, thank you so much for listening to today's episode

Vit Muller: 00:55:26

on the HighLevel Experience.

Vit Muller: 00:55:28

If you've enjoyed today's episode, then please do me a favor, share

Vit Muller: 00:55:31

it on the community, share it with your mates, HighLevel fellow agency

Vit Muller: 00:55:36

mates, other HighLevelers that you think would benefit from listening.

Vit Muller: 00:55:38

We've got show notes, we got links, we got tremendous amount of interviews.

Vit Muller: 00:55:43

we've already hit 100.

Vit Muller: 00:55:45

so that's been a lot of episodes and a lot of great people on the podcast all

Vit Muller: 00:55:48

sharing little snippets, little pieces of the puzzle, different strategies.

Vit Muller: 00:55:53

Every episode, we unpack something that, if you distill it down and take action,

Vit Muller: 00:55:58

and I've highlighted last episode as well with Calvin, we ended on that note

Vit Muller: 00:56:02

saying, "Hey, if you're at the end, if you got to this point, make sure that

Vit Muller: 00:56:07

you apply what you've learned today."

Vit Muller: 00:56:11

Because otherwise, yes, you might have a good feeling

Vit Muller: 00:56:14

from just hanging out with us.

Vit Muller: 00:56:16

Maybe you're driving a car, you're listening to this, and that's, still cool,

Vit Muller: 00:56:19

like for mental health and just listening.

Vit Muller: 00:56:21

But, this is a business podcast as well, and I'd like you guys to continue to grow.

Vit Muller: 00:56:26

So make sure that you apply it.

Vit Muller: 00:56:28

Otherwise, from a business sense, it, it's a time wasted if you don't apply

Vit Muller: 00:56:33

some of these learnings and, they… Some of these things are quick things.

Vit Muller: 00:56:37

some of the other things are more of a philosophy, things that take a bit

Vit Muller: 00:56:40

longer, but put you towards that journey.

Vit Muller: 00:56:43

put it another way, Matt Deseno, he sends a really cool

Vit Muller: 00:56:45

in, newsletter, Margin Makers.

Vit Muller: 00:56:48

Like margin, like 1% improvement in your business is what, over time

Vit Muller: 00:56:53

just creates tremendous amount of improvement overall on the bottom line.

Vit Muller: 00:56:57

So, I'd like to see you guys, just take one piece of something from these

Vit Muller: 00:57:02

episodes, apply it, and then let us know.

Vit Muller: 00:57:05

Let me know.

Vit Muller: 00:57:05

Share it.

Vit Muller: 00:57:06

And we are across all socials, so all it takes is just connect and

Vit Muller: 00:57:09

share what's been working for you.

Vit Muller: 00:57:11

And if you really wanna share something, for the audience, you can do that as well.

Vit Muller: 00:57:15

We have a way for you.

Vit Muller: 00:57:17

We have a dedicated page where you can share your story.

Vit Muller: 00:57:20

You just go to highlevelexperience.com/yourstory.

Vit Muller: 00:57:23

It's a simple form, HighLevel form.

Vit Muller: 00:57:25

Upload either an audio or a video of yourself just sharing your name,

Vit Muller: 00:57:29

your agency, what you've done, what's been impactful, and we will fe- we'll

Vit Muller: 00:57:33

feature it on one of these episodes.

Vit Muller: 00:57:35

So just wanted to highlight that, guys.

Vit Muller: 00:57:37

Thank you so much again, once again, for show notes, links, extra tips to help

Vit Muller: 00:57:40

your agency or your SaaS of HighLevel, head over to highlevelexperience.com.

Vit Muller: 00:57:45

Thank you, and have a great rest of your day, everybody.