Episode 97
Why Offering Fewer Features Leads to More Sales and Happier Clients
97 - Why Offering Fewer Features Leads to More Sales and Happier Clients
Vit sits down with Julio Roldós, an international logistics operations leader who is also a Spanish-speaking HighLevel educator, consultant, and SaaS founder. Julio shares how he pivoted from managing shipping ports to building Mercathos (his white-label HighLevel SaaS) and Mercados (his consulting brand and Spanish-speaking community), what's working across Spain and Latin America, and how localization, education, and "sell the solution, not the software" are fueling his growth.
Special Offer 🤩📣
Special offer from Julio:
- 30-day free trial of Mercathos.
- $10 wallet credit after you complete the trial and become an active subscriber.
- Free access to Ágora (Spanish community and resources).
- Complimentary 1:1 onboarding session to set up for success.
Claim the offer: highlevelexperience.com/julioroldos
About Julio Roldós
Julio Roldós is a HighLevel educator, consultant, and founder serving the Spanish-speaking market across LATAM and Spain. Originally from Uruguay and now based in Spain, Julio brings a background in international logistics, marketing automation, AI, and business systems. He is one of the first fully Spanish-language Certified Admins listed in the HighLevel directory, co-created the first Spanish course in HighLevel University, and now leads Mercathos, his white-label HighLevel SaaS, alongside Mercados and Ágora, his Spanish-speaking learning community for GHL users and business owners.
Highlights 🔥
Key points we talked about in this pilot episode!
- 👉 [00:03:00] Transition from Logistics to SaaS - Julio shares his journey from managing shipping logistics to focusing on his own project, Mercathos, and dedicating himself fully to his business.
- 👉 [00:04:00] Implementing and Offering HighLevel - Julio explains how he tested HighLevel within his own business before offering it to clients, emphasizing the importance of selling solutions rather than just software.
- 👉 [00:07:00] Generating Leads and Certified Admin Directory - Julio talks about leveraging the Certified Admin directory for lead generation and the process he uses to qualify and convert leads.
- 👉 [00:15:00] Building and Supporting a Community - Julio describes the creation of the Ágora community for Spanish-speaking users, offering educational resources and support for HighLevel users.
- 👉 [00:24:00] Localization and Payment Solutions - Discussion on the importance of localized payment solutions like Mercado Pago in South America and how it enables full HighLevel store functionality.
- 👉 [00:36:00] Pricing Strategy and Plan Structure - Julio outlines his pricing strategy with three plans, focusing on driving most clients to the Premium plan for scalability and support efficiency.
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More info about this episode:
- Type: Audio (Explicit )
- Link: https://podcast.highlevelexperience.com/episode/why-offering-fewer-features-leads-to-more-sales-and-happier-clients
- Authors: Vit Muller
- Copyright 2024 vitmuller.com | highlevelexperience.com
Transcript
How do you use GHL in your business?
Julio Roldos:So the first thing that we have learned is you don't
Julio Roldos:have to sell the product, you need to have to sell the solution,
Vit Muller:how do you create opportunities for your business
Julio Roldos:I am receiving customers, a lot of them, from the directory.
Vit Muller:Julio, can I ask you a personal question?
Vit Muller:having a career in logistics, it's not a bad career.
Vit Muller:What keeps you motivated to go that extra mile and, like, trying to, grow a
Vit Muller:second business and work until midnight?
Julio Roldos:I want to sacrifice myself if it's needed, but work
Julio Roldos:for me, and all the benefits are for me, for my family, for my team,
Vit Muller:What were some of the mistakes that,
Vit Muller:you had to overcome or challenges
Julio Roldos:The first mistake we have made is to say yes to everything
Vit Muller:What is really costing me money?
Julio Roldos:when someone comes for GHL, they know what they want
Julio Roldos:You do not need even to explain them.
Julio Roldos:What they want to know is how many is going to cost them,
Julio Roldos:and if it's possible to do what they want or not.
Vit Muller:Hello, everybody.
Vit Muller:Welcome to another episode on the HighLevel Experience Podcast.
Vit Muller:Our guest today is a fellow HighLeveler who's been building some
Vit Muller:really interesting things in the Spanish-speaking market using HighLevel
Vit Muller:automation, AI, and smart systems.
Vit Muller:He's been using GHL for the last couple of years, both inside his
Vit Muller:own business and helping other businesses implement it as well.
Vit Muller:And what I've been looking forward to, in this conversation is hearing about the
Vit Muller:real-world lessons, what's worked, what hasn't worked, mistakes he made along
Vit Muller:the way, and how the Spanish and Latin American market responds to things like
Vit Muller:automation, CRMs, AI, and SaaS offers.
Vit Muller:So we're gonna talk about scaling.
Vit Muller:We're gonna be talking about, staying updated with how fast HighLevel evolves.
Vit Muller:I mean, at this point, there's like three new updates every week.
Vit Muller:We're gonna be talking about building proper systems and frameworks inside
Vit Muller:your business and what agency owners can learn from servicing a completely
Vit Muller:different market and audience.
Vit Muller:I think this is gonna be a really valuable conversation for anyone building with
Vit Muller:GHL right now, especially if you are trying to simplify your systems and grow
Vit Muller:without losing your mind in the process.
Vit Muller:So please welcome to the show, Julio Roldós
Julio Roldos:s
Julio Roldos:Thank you very much, Vit.
Julio Roldos:Very glad to be here with you
Vit Muller:Excellent.
Vit Muller:Julio, great to have you here, mate.
Vit Muller:Look, you've gone from managing operations in international shipping
Vit Muller:ports to becoming one of the leading Spanish-speaking educators and automation
Vit Muller:experts inside the GHL ecosystem.
Vit Muller:But what I'm curious to know, what was that moment when you like,
Vit Muller:realized this technology is really going to completely change business?
Julio Roldos:I think that surely you will-- you have heard the answer a
Julio Roldos:lot of times, but I think that as many other people, we were, getting used
Julio Roldos:to have, I don't know, 20 different subscriptions that are, that never were
Julio Roldos:talking one with the other, you know?
Julio Roldos:so at the end, we were paying a lot of money for a lot of solutions of dif- of
Julio Roldos:different providers that, some of them, cannot be integrated with the others.
Julio Roldos:So at the end, it was a real mess.
Julio Roldos:Since one day I discovered that somebody has, gave the step, let's
Julio Roldos:say, and created GHL that I think is the best thing I have discovered in
Julio Roldos:the last two or three years for sure
Vit Muller:Brilliant.
Vit Muller:Now You, your past career, you were managing shipping logistics.
Vit Muller:What's harder?
Vit Muller:Is it managing shipping logistics across international ports or
Vit Muller:managing agency clients who want everything automated yesterday?
Julio Roldos:of course, that, managing.
Julio Roldos:I have been working in logistics, because the life, take me to that place.
Julio Roldos:I am very proud, I'm very happy, and I appreciate all the support
Julio Roldos:that I have received from all the companies where I have worked.
Julio Roldos:But at the end, I mi-migrated for my com- my country.
Julio Roldos:I, I am from Uruguay, South America.
Julio Roldos:I came here 24 years ago to look for a future for me and to my family.
Julio Roldos:I want to work, to my project, to my own project.
Julio Roldos:even my white hair is here, I think it's the time to give that step.
Julio Roldos:So I'm going to, dedicate 100% to my project as from next week, I s- I think.
Julio Roldos:I am completely prepared to give the step and, be working 100% of my
Julio Roldos:time to increase customers, service, support, et cetera, with DHL and
Julio Roldos:with M- Mercados, our company.
Vit Muller:So let's dive into that.
Vit Muller:We have a lot of fellow HighLevelers listening, agency owners or
Vit Muller:agency turned into pure SaaS.
Vit Muller:How do you use GHL in your business?
Julio Roldos:I never, like to offer something that I am not, ready to
Julio Roldos:support or to help to my customers.
Julio Roldos:So the first step was to test it for us, implement it for us, learn, about GHL.
Julio Roldos:something that is pretty difficult to be updated because as they are big
Julio Roldos:monster that are taking new things every day, something that I really love.
Julio Roldos:so at the end, you have to be prepared, and assume that you will be studying
Julio Roldos:all your life because they are creating and preparing new solutions every week.
Julio Roldos:I am a proud listener of the Release Radar every Friday.
Julio Roldos:I love it.
Julio Roldos:and I think that is a very good tool.
Julio Roldos:So as I told you, first we tested for us, then when we considered that we were
Julio Roldos:ready, we began to offer our customers that, we were using different solutions.
Julio Roldos:most of them were, different kind of software, WordPress, Mautic,
Julio Roldos:ActiveCampaign, se-several companies that are very good.
Julio Roldos:I like them.
Julio Roldos:But at the end, when you have everything in the same place and it
Julio Roldos:works perfect and every part speaks with the other part in a perfect
Julio Roldos:condition, I think it was perfect for us.
Julio Roldos:We began to offer, this solution to our customers.
Julio Roldos:The beginnings were hard because, people was not, used to this kind
Julio Roldos:of a big, solution as HighLevel.
Julio Roldos:So the first thing that we have learned is you don't have to sell the product,
Julio Roldos:you need to have to sell the solution, no?
Julio Roldos:Because the product is so big that, I have a partner in Uruguay and he
Julio Roldos:many times, he's not techie, and he says, make a demo." A demo of what?
Julio Roldos:This is very big
Vit Muller:where do you even start?
Vit Muller:There's so many things.
Vit Muller:Yeah
Julio Roldos:you have two days to make a demo?
Julio Roldos:Because it's very big, no?
Julio Roldos:So at the end, we had to learn that first of all, as usual, and I, I-- as it had
Julio Roldos:to be done, fir- hear, listen to your customer, listen what are the needs of
Julio Roldos:the customer, and, at that point, we are prepared to say, "Okay, we can solve
Julio Roldos:this problem in this way, and this way."
Julio Roldos:And we have a lot of things more to offer, but first you have to give that
Julio Roldos:step, being, and then, we-- you are going to grow from your own side because, you
Julio Roldos:are going to demand us to implement more things inside, inside the platform, no?
Julio Roldos:And that's what is happening really right
Vit Muller:So building trust, figuring out what they need, and then trying to
Vit Muller:fill the gaps and then from there it opens up doors to do more for that customer.
Vit Muller:What I'm curious to know, and I'm sure the guys listening probably
Vit Muller:wanna know as well, the name of the game, is like getting more
Vit Muller:customers, growing this thing, right?
Vit Muller:Getting more SaaS customers, right?
Vit Muller:We all want more customers.
Vit Muller:There's many different strategies, inbound, cold outbound, going to
Vit Muller:conferences, knocking on doors, all of it, all those different ways, paying for ads.
Vit Muller:how do you create opportunities for your business to-- Because like you said,
Vit Muller:it's having a conversation to figuring out what they need, but you need to have
Vit Muller:that conversation in the first place to have that opportunity to find out.
Vit Muller:So how do you create those opportunities for yourself?
Julio Roldos:At the first stage, what we have done is, we had a lot of customers.
Julio Roldos:when we began to switch those customers from the older solution
Julio Roldos:to our new solution, then in that moment, we had a lot of work, no?
Julio Roldos:then, the next step was to decide to, convert us in a certified admin of
Julio Roldos:HighLevel, that we were very proud about that because we were the first
Julio Roldos:Spanish-speaking in the directory.
Julio Roldos:So for me, it's a proud thing to say.
Julio Roldos:I think I am still the only, profile in the directory 100% in Spanish.
Julio Roldos:it works perfect.
Julio Roldos:It's very good.
Julio Roldos:I am very happy with the directory, with certified admin plan.
Julio Roldos:It's very good for me.
Julio Roldos:I recommend it to a lot of people.
Julio Roldos:And m- I am receiving customers, a lot of them, from the directory.
Julio Roldos:Di- they get inside the directory, and then contact to me.
Julio Roldos:I have a landing page there.
Julio Roldos:What I offer is full-- I have all my speech there, but at the end, what
Julio Roldos:they are going to do is to, mark an ap- make an appointment with me.
Julio Roldos:after that, I send them an email with a form because, I have-- I need to…
Julio Roldos:This time that I'm going to dedicate for them is for free.
Julio Roldos:but, for that reason, I want to ma-make it the most profitable for
Julio Roldos:both sides, So I need to know as much as I can from the company.
Julio Roldos:The person, fills the form.
Julio Roldos:Only when they fills the form, the appointment is, is, confirmed, not before.
Julio Roldos:So i-if they not fill the form, I not-- I do not want to go in a blind
Julio Roldos:situation to a meeting, so I prefer to first, you have to fill a form.
Julio Roldos:When I know what you need, then we will be meeting.
Julio Roldos:and it's working very good, really.
Julio Roldos:It's working very good.
Julio Roldos:I also made contact with, with Shaun because I was offering-- I wanted to
Julio Roldos:promote this in Spanish sec- sector.
Julio Roldos:There are several pe- persons working in affiliate, plans, in Spanish that
Julio Roldos:they are doing very well, really.
Julio Roldos:I began following several of them, of course.
Julio Roldos:But at the end, I said, affiliate plan is very good.
Julio Roldos:I like it.
Julio Roldos:I also use it." Because there are customers that, they are not working--
Julio Roldos:they are not needing a solution of my own brand that is Mercados.
Julio Roldos:What they need, because they are working as agencies, they need a HighLevel direct,
Julio Roldos:directly, So many times what I say, "Okay, we are not going to offer you our own
Julio Roldos:brand. What we are going to offer you is your own GHL, and then we are using our
Julio Roldos:own affiliate link, no?" But so we are ma- making a mix, no, of both solution.
Julio Roldos:Depending on, of the needs of the customer, we are going to offer GHL
Julio Roldos:directly of the-- if they only need one subaccount, they are going to work
Julio Roldos:with our own brand, and that's all.
Julio Roldos:That's what w- what we are working right now, no?
Vit Muller:Yeah, I had, Dantas on one of the early episodes.
Vit Muller:You probably know him.
Vit Muller:He's big
Julio Roldos:Yes, of course.
Vit Muller:South American.
Vit Muller:He's doing pretty well.
Vit Muller:and there's so many different strategies that I wouldn't even
Vit Muller:thought about, until I spoke to him.
Vit Muller:One of them, one of them being when you get somebody, who wants to be
Vit Muller:an agency owner, but they can't just sort of afford it just yet to go
Vit Muller:full agency and they wanna learn.
Vit Muller:He signs them up under his own SaaS as a sub-account, and then when they're
Vit Muller:ready to go, he ex- you know, he exports them out for them to create their own
Vit Muller:agency, which I thought is actually pretty smart because you're not gonna
Vit Muller:lose the revenue, because you still get the 40% commission on HighLevel.
Vit Muller:And, you can help them out to, to get the groove, get, learn the
Vit Muller:ropes, learn how it goes, and then…
Vit Muller:So it's an interesting one.
Vit Muller:But going back to the, HighLevel marketplace, I'm kind of interested.
Julio Roldos:Yes
Vit Muller:I've spoken to a bunch of people on this podcast that
Vit Muller:have done it, that have become certified, and they all seem to say
Vit Muller:the same thing, that, it resulted in getting a lot of inbound inquiries.
Vit Muller:What I'd like to know is, do you find those inquiries being direct business
Vit Muller:owners who want-- who are looking for somebody who, is reselling white label
Vit Muller:and they wanna go underneath them?
Vit Muller:Or is it businesses that already signed up, like agency owners or businesses,
Vit Muller:they wanna have their own HighLevel and they're just looking for somebody
Vit Muller:to fulfill something in their account?
Julio Roldos:I can tell you that, there is a mix.
Julio Roldos:most of them, already-- they already know.
Julio Roldos:They-- Of course, all of them are aware about the existence of GHL, no?
Julio Roldos:Because they are arriving, through the directory.
Julio Roldos:So they know what we are going to speak about.
Julio Roldos:Okay?
Julio Roldos:That's the first in-interesting part.
Julio Roldos:Then we have a second, point of view that is some of them already have GHL,
Julio Roldos:but they don't know what to do inside because it's very techy for many people,
Vit Muller:and it's only getting techier by, by every week
Julio Roldos:Yes.
Julio Roldos:More techy, yes, okay, I go inside the CRM, and then?
Julio Roldos:So at the end, what I have discovered is that what-- at the end, one of
Julio Roldos:the big pains is this is a very big solution, but I am not able
Julio Roldos:to manage all this big stuff.
Julio Roldos:So I need your support.
Julio Roldos:And then it's when I get inside again, because from one side I, I can make all
Julio Roldos:the first implementation, let's say, okay?
Julio Roldos:To leave it, working, no?
Julio Roldos:But then they say, "Okay, now it's working everything as we arranged first." Okay?
Julio Roldos:But now I see that I am not going to be able to, maintain
Julio Roldos:or, updated all this information because, my, my job is not GHL.
Julio Roldos:My job is, selling whatever, So I need to focus in selling.
Julio Roldos:I need to focus in my team, no?
Julio Roldos:In how I am going to make the automation when somebody replies in Instagram
Julio Roldos:with a specific word, blah, blah, blah.
Julio Roldos:That is perfect, but it's very techy for me, so I need your support.
Julio Roldos:And then it's when we offer our support for those customers, with
Julio Roldos:different plans, let's say, no?
Julio Roldos:in a way that, what they are doing is they are creating content.
Julio Roldos:they are publishing through the social planner, for example.
Julio Roldos:we make the things to happen inside HighLevel.
Julio Roldos:They are using the CRM, but most of the times they are working with task,
Julio Roldos:email, the pipelines and social planner and the dashboard, and of course,
Julio Roldos:payments or the store or the website.
Julio Roldos:But they are not getting inside the automations every day because all
Julio Roldos:those stuff are done by our team.
Vit Muller:Brilliant.
Vit Muller:And so you have Mercathos, which is your white label version of HighLevel.
Vit Muller:So obviously that's the ideal because you can easily switch between the
Vit Muller:subaccounts, but you also service other people who come to you who already have
Vit Muller:their own agency and they need help.
Vit Muller:And that's, it just means that you just have to log into their agency
Vit Muller:and that's how you service them
Julio Roldos:Yes.
Julio Roldos:Yes.
Julio Roldos:Correct.
Julio Roldos:Because there are people, for example, that I had a, an
Julio Roldos:example of a lady, at Chile.
Julio Roldos:she arrived having already a 97 plan, okay?
Julio Roldos:But, she was aware that, she was needing APIs to connect, et cetera, and she
Julio Roldos:already have new, three new customers, so n- the 97 plan is short for her.
Julio Roldos:okay, you have 97 plan, you can upgrade to the 297 with my link.
Julio Roldos:Okay?
Julio Roldos:So I am i- in that part, I am, receiving the proportional part of the plan
Julio Roldos:th- that the lady upgraded to, no?
Julio Roldos:Of course.
Julio Roldos:a- as HighLevel works, of course, no?
Julio Roldos:But what we are also doing is that many people, as there is not too much content
Julio Roldos:in Spanish of inside HighLevel, let's say.
Julio Roldos:So what we have done is our own community, Mercados, that is called
Julio Roldos:the Agora, because it's the center of the universe in Spanish for GHL.
Julio Roldos:The Agora of Mercados, no?
Julio Roldos:and what we are offering is for all our customers, they have access,
Julio Roldos:full access for free to the Agora.
Julio Roldos:and for the customers that are not, hiring, let's say, Mercados, but they
Julio Roldos:are, o- giving, us job inside their own GHL, if they get inside our link and they
Julio Roldos:get a, an affiliate link and they, hire their, the service, or- of GHL through
Julio Roldos:our own affiliate link, they also will have access to, the Agora in Spanish.
Julio Roldos:So at the end, in inside the Agora, we are talking about, most of the times of
Julio Roldos:Mercados, but they know because you can see it that we are talking about GHL, no?
Julio Roldos:So at the end, everybody has, access to the Agora of Mercados, where, we
Julio Roldos:have, several contents in Spanish.
Julio Roldos:We are g- Now that the, you have the possibility of making, direct
Julio Roldos:streaming inside the platform, whatever we are doing also.
Julio Roldos:Uh, we are improving the services.
Julio Roldos:We are asking them, "What are you needing?" Because it's very nice to begin
Julio Roldos:to create things, but I want to create things that you need, not that I like.
Julio Roldos:No?
Julio Roldos:So that's the idea at the end.
Vit Muller:Okay, so consolidated community in one place, centralized place.
Vit Muller:And I assume that anybody that's doesn't fit those two categories
Vit Muller:is just another agency and that they don't need any of your work.
Vit Muller:They didn't come through, your affiliate link, but they want to access, then
Vit Muller:they just pay a subscription to access that community and the resources
Julio Roldos:Yes, we haven't reached that step yet because we are
Julio Roldos:validating the idea, let's say, okay?
Julio Roldos:but yes, the goal is, okay, we are going to put a price to that, to that community.
Julio Roldos:I prefer to put a price when I have more content that actually,
Julio Roldos:that's why we are done doing-- we are not doing right now, okay?
Julio Roldos:But at the end, the idea is to have several courses inside, the Agora,
Julio Roldos:and we are going to offer it, for those person that are not customers
Julio Roldos:directly of our service, but they like to be inside the Agora, okay?
Julio Roldos:And the thing, the clue thing is that we are not also offering--
Julio Roldos:N- we are not only offering, eh, tutorials or courses about GHL.
Julio Roldos:We are offering tutorial of, eh, selling, spin selling, all related with,
Julio Roldos:commercial, actions that need to be taken in any company that has nothing
Julio Roldos:to do with GHL, but that you need to use them to increase your invoice, no?
Julio Roldos:And we are trying to, say, "Okay, you h- you have to do this, and the
Julio Roldos:way you can apply this or part of this i-in Mercados is in this way."
Julio Roldos:So we are making a te- theoretical and practical part of each course
Julio Roldos:related with commercial activity
Vit Muller:Brilliant.
Vit Muller:I like it.
Vit Muller:I've actually applied that strategy, towards the end of last
Vit Muller:year, and it worked really well.
Vit Muller:where basically, and going to back to what we said at the beginning,
Vit Muller:HighLevel has so many amazing features I myself, I have my own white label
Vit Muller:of GHL called Stand Out From The Pack.
Vit Muller:And for me it was like, okay, how do I… Because, the name
Vit Muller:of the game is adoption, right?
Vit Muller:if we can get our customers to adopt more feature sets of the platform
Vit Muller:in an effective way that helps them grow their business, they're gonna
Vit Muller:stay for life and they're gonna turn into the best referral partners.
Vit Muller:And, when I launch an affiliate program, then they're gonna spread
Vit Muller:the word and I'm gonna pay them.
Vit Muller:but my logic was like, how do I scale the adoption?
Vit Muller:How do I scale the customer success, the ongoing education?
Vit Muller:And so what I've done actually is, I use ClickUp for project management, right?
Vit Muller:And then inside ClickUp there is a whiteboard feature, which
Vit Muller:is just like mind mapping.
Vit Muller:And so basically I put apart all the different, functions of sales
Vit Muller:and marketing in general, and like put them into categories.
Vit Muller:email marketing, paid ads, CRM, lead nurture, lead
Vit Muller:conversion, sales, you name it.
Vit Muller:Long list, right?
Vit Muller:And then I connected each one of these categories to
Vit Muller:an actual feature inside GHL.
Vit Muller:And then I start coming out of different angles around that particular category.
Vit Muller:like email marketing, you can easily do like five workshops,
Vit Muller:separate webinars, right?
Vit Muller:Easy, easily, right?
Vit Muller:Technical setup, how to write copy, yada, yada, yada, right?
Vit Muller:And so I broke it all down.
Vit Muller:I've got it all in my ClickUp.
Vit Muller:I might even share it on, in the show notes for you guys.
Vit Muller:And then I was like, okay, I'm just gonna start one by one.
Vit Muller:Start strategically, pick so that it's a bit of a sequence.
Vit Muller:So I started with, branding because I thought, kind of branding is
Vit Muller:kind of crucial before you can do it, really any marketing.
Vit Muller:And before you invest in marketing, you gotta dial in your branding
Vit Muller:and decide on your branding.
Vit Muller:So I did one about branding.
Vit Muller:the importance of branding, the importance of brand voice, the
Vit Muller:importance of visual identity.
Vit Muller:And I did a research online and some studies and numbers and all that.
Vit Muller:And maybe I covered 20 minutes about that.
Vit Muller:And then I took everybody inside and did a share screen and said, "By the way, here's
Vit Muller:how you can actually implement it in your business." So inside our platform we have
Vit Muller:this amazing thing called brand boards.
Vit Muller:In brand boards you can create visual identity, so
Vit Muller:upload your logo and all that.
Vit Muller:And you can also assign your brand, brand voice as well, which is the,
Vit Muller:what's your business about, what your business, what your brand represents,
Vit Muller:how you talk to customers, right?
Vit Muller:And it's so amazing, right?
Vit Muller:I mean, you, I'm sure you've used it, right?
Vit Muller:You put your website in there.
Vit Muller:If you have a website already, it'll actually do all the job for you,
Vit Muller:and then you just go in there and you just adjust the pain points, the
Vit Muller:target market, the offer, all that.
Vit Muller:And then when you are, I don't know, creating a social post, you can
Vit Muller:actually use AI to create a social post, but it's referring back to the
Vit Muller:brand voice, so it's more on point.
Vit Muller:So that's how I did it, and so I'm just sharing it because, what you said is
Vit Muller:just a confirmation to me that it works.
Vit Muller:This strategy works.
Vit Muller:It definitely worked for me, and it worked two ways.
Vit Muller:It worked for my existing customers.
Vit Muller:They got to n- they got to learn a new strategy or something that
Vit Muller:they haven't thought about, because like you said, they're all busy
Vit Muller:trying to do their thing, right?
Vit Muller:I had a dance studio owner, right?
Vit Muller:She's busy selling Wiggles classes, for example, right?
Vit Muller:But then I brought her onto this webinar and she's like, "Oh, yeah, this is aw-
Vit Muller:this is awesome. This is awesome. Oh, we definitely gonna use this." But what
Vit Muller:I did is I also invited anybody else.
Vit Muller:It's for free.
Vit Muller:Just come along.
Vit Muller:It's free business education.
Vit Muller:And, the rule for me was obviously I wanna sell a subscription
Vit Muller:if they're not a customer.
Vit Muller:If they are a customer, I wanna improve adoption and make them more aware.
Vit Muller:And the third kind of a goal of that, which is indirect, is if a customer comes
Vit Muller:along and they look at it, it clicks in their head, but then the fulfillment
Vit Muller:part is like, "Yeah, but I don't wanna do it," then that creates an opportunity
Vit Muller:for a custom-- like a done-for-them job.
Vit Muller:So it's like you, you can't lose.
Vit Muller:so yeah, so it's a perfect strategy.
Vit Muller:It works.
Vit Muller:I don't know what your approach is, how you structure the topics,
Vit Muller:but I'll be curious to know
Julio Roldos:really, I think that in, in a scale si- in a scale way
Julio Roldos:because I think, I, I haven't reached that part yet, too deep, let's say.
Julio Roldos:But of course, we have all the strategy already created, planned, but many times
Julio Roldos:you, you have to change things because people is suggesting, "What we need
Julio Roldos:is this." and then, when you have to correct your goals because at the end
Julio Roldos:what we need is to cover their needs.
Julio Roldos:And many times when, when we make implementation, they say, "Okay,
Julio Roldos:when it's going to finish?" perhaps it's not the correct way, okay?
Julio Roldos:But for me right now that we need to grow and create stability and confide- the
Julio Roldos:customer has to be confident of our job.
Julio Roldos:I always say, "We are-- You are not going to walk alone.
Julio Roldos:We are going to be there always because we don't need to, earn
Julio Roldos:your subscription every month.
Julio Roldos:What we want is to keep you with us for all your life." And what you
Julio Roldos:have said, each time they adopt a new functionality, they are more in, more
Julio Roldos:inside, It's, more difficult to get out.
Julio Roldos:So at the end, what we are saying is, "We are al-always here." What-- My aim
Julio Roldos:or what I really love to do in some moment is something, I think that I
Julio Roldos:had… I am not going to have the lot of people, the team that, HighLevel has,
Julio Roldos:but some kind of support in Spanish, Because now they are offering support
Julio Roldos:in Spanish, but this is very low.
Julio Roldos:there are not so many people, talking Spanish.
Julio Roldos:So they are beginning.
Julio Roldos:They have realized that, when they're speaking, they talk about a
Julio Roldos:Spanish market, we are talking about more than 400 millions of people.
Julio Roldos:So there are a lot of customers there.
Julio Roldos:You know that, for example, the payment method Mercado Pago, arrived
Julio Roldos:to GHL, one month and a half ago.
Julio Roldos:It's, the king in South America.
Julio Roldos:For example, in Uruguay, Colombia, Argentina, a lot of countries, Paraguay,
Julio Roldos:a lot of countries, if they, if you don't have Mercado Pago in your store,
Julio Roldos:people, don't have a way to pay because Stripe does not exist in South America.
Vit Muller:Ah.
Julio Roldos:And PayPal only allows you to sell in dollars.
Vit Muller:That's a
Julio Roldos:In Uruguay, they sell in Uruguayan
Vit Muller:Yeah, because then you lose on the conversion, right?
Vit Muller:you don't lose, but you have to do it, so yeah, it's an
Julio Roldos:No, but it's not only that.
Julio Roldos:Imagine you are going to buy whatever you want, but, when you say dollars in Uruguay
Julio Roldos:or in Argentina, you know that the dollar today has a price, tomorrow has another
Julio Roldos:one because this is changing every day.
Julio Roldos:people does not want to buy everything in dollars.
Julio Roldos:They want to buy in a national, uh, money that is Uruguayan peso, and that's all.
Julio Roldos:So you have to h- and Mercado Pago is very strong in South America, no?
Julio Roldos:So at the end, you need to have Mercado Pago.
Julio Roldos:Now we have it, and since we be-- we, we never had a store in
Julio Roldos:Uruguay till Mercado Pago arrived.
Julio Roldos:Now that Mercado Pago is live, we are beginning to implement new
Julio Roldos:stores for customers because now they have a way to, to earn the
Julio Roldos:money of the services or products.
Julio Roldos:Many times we were, connecting, WooCommerce to HighLevel, and that's
Julio Roldos:the only way you can have the, your h-historical store connected
Julio Roldos:to GHL and all the marketing and automation is done in G-GHL.
Julio Roldos:But the problem is that WooCommerce is, advising GHL
Julio Roldos:once the sale is finished, okay?
Vit Muller:You only get data on the complete sale.
Vit Muller:You don't get much more visibility.
Vit Muller:Yeah, that's the limitation.
Julio Roldos:that's one thing.
Julio Roldos:The ab-abandoned carts you cannot manage because I never
Julio Roldos:know when the cart is abandoned.
Julio Roldos:I don't have the info at HighLevel.
Julio Roldos:So you have possibilities of connecting, but when we are
Julio Roldos:managing the WordPress site of the customer, we have possibilities.
Julio Roldos:But when another person, a third party is managing the WooCommerce, they
Julio Roldos:do not like you to get inside, you have a… A-and I respect them, so
Julio Roldos:I say, "Okay, what we can do here is to reach till that point." Abandoned
Julio Roldos:cart, not possible for the moment.
Julio Roldos:when you do it everything inside GHL, this is perfect.
Julio Roldos:i- and with our own brand, Mercathos, that's what we are offering.
Julio Roldos:Now that you have Mercado Pago, you can have your store, completely full inside,
Julio Roldos:Mercathos with all the functionalities, automations, social network, whatever.
Vit Muller:Now, just to clarify, your SaaS is called Mercathos.
Vit Muller:What we're talking about here also is a payment gateway in South
Vit Muller:America called Mercado Pago, right?
Julio Roldos:Mercado Pago.
Julio Roldos:That is a payment market, let's say, is in English.
Julio Roldos:Payment market.
Julio Roldos:It's, for you-- Do you-- I don't know if there was a company called
Julio Roldos:deremate.com that was something similar to eBay, but in South America.
Julio Roldos:But this deremate.com, has converted in Mercado Pago that, they
Julio Roldos:gave s- several solutions of payment, and now, then, now they are the,
Julio Roldos:by default, the payment method for most of the g- of the markets, the
Vit Muller:Now you're also-- You're living in Spain now, so that opens
Vit Muller:up the European market for you.
Vit Muller:I know in Spain is euro.
Vit Muller:is it easier in, in Spain when it comes to, Stripe and things like
Vit Muller:that, or still kind of limited?
Julio Roldos:yes, Stripe is much more easy.
Julio Roldos:In Europe, we don't have any problem.
Julio Roldos:So Stripe is, you can, and you can work perfectly with Stripe because they
Julio Roldos:are not, making any problem with that.
Julio Roldos:you can also work with PayPal, but we all know that at the end, GHL works
Julio Roldos:more, and better with Stripe than PayPal, So at the end, I always, suggest keep
Julio Roldos:with Stripe, because for subscriptions, for example, info products, et cetera,
Julio Roldos:they prefer Stripe because it's more easier to manage, I think, okay?
Julio Roldos:And, related to your question about Spain, as I was working in logistics
Julio Roldos:sector till now, right, let's say, I was not able to dedicate all my
Julio Roldos:time because, the workable hours I was working in the, logistic, sector.
Julio Roldos:I always say that, I had two hats, no?
Julio Roldos:One is logistics, one is Mercathos.
Julio Roldos:when I re- I, I arrive home at, 18 hours, for example, I take logistic, I
Julio Roldos:put Mercathos, and I continue working with Uruguay that, for example,
Julio Roldos:right now we have five hours of difference, okay, of the time zone.
Julio Roldos:And I, many times I finish working here 11 and a half of the, of, the,
Julio Roldos:midnight, more or less, because customers there, they are working, no?
Julio Roldos:so many times when my partner in Uruguay, Edward, tells me, "We have a
Julio Roldos:meeting, and it's a customer that we-- if we have the meeting, we have the
Julio Roldos:customer." Okay, we have the meeting.
Julio Roldos:And many times it's, 22 hours.
Julio Roldos:Okay, 22 hours.
Julio Roldos:I have to take dinner later or before, whatever.
Julio Roldos:But I try not to lose any meeting because our big focus
Julio Roldos:is right now in South America.
Julio Roldos:And now that we are going to have all the free time here in Europe, of course,
Julio Roldos:that we are focused also in, in Spain.
Julio Roldos:In Spain and whatever, no?
Julio Roldos:But we are focused more in the Spanish market.
Julio Roldos:For example, I have some customers, that are coming from the directory That
Julio Roldos:do not speak, do not speak Spanish or they speak a little bit, but for some
Julio Roldos:reason they contacted me and I have worked for customers in United States
Julio Roldos:that, speaks a little bit Spanish.
Julio Roldos:Many people of Miami that, yes, that they speak in Spanish,
Julio Roldos:are working also with me.
Julio Roldos:someone of Mexico, someone of Colombia, Chile, as I told
Julio Roldos:you, Uruguay of course, Peru.
Julio Roldos:I have customers in several places.
Julio Roldos:When we implement most of the times GHL for them because
Julio Roldos:they already have GHL, okay?
Vit Muller:Mm-hmm.
Vit Muller:Julio, can I ask you a personal question?
Julio Roldos:Of course,
Vit Muller:I ass- working, having a career in logistics,
Vit Muller:it's not a bad career.
Vit Muller:What keeps you motivated to go that extra mile and, like, trying to, grow a
Vit Muller:second business and work until midnight?
Vit Muller:I'm curious.
Vit Muller:Especially, like, this is something that, people and, when they're, like,
Vit Muller:young, they're like, they've got a lot of energy, they wanna do it.
Vit Muller:As people get older, they just wanna be more comfortable.
Vit Muller:They don't really go that hungry after it, but you are.
Vit Muller:I'm just curious
Julio Roldos:and I am the director of the agency at Valencia, the general
Julio Roldos:manager is at Madrid, and here I am the boss, let's say, But, I always say to my
Julio Roldos:wife and to my son, if I have to, keep aware and do not sleep, I prefer not to
Julio Roldos:sleep, but for me, not for other one.
Julio Roldos:Because logistic is very… You have to be, 24/7 every time.
Julio Roldos:When a vessel arrives, you have to be there.
Julio Roldos:You cannot say, "It's too late," because every hour is a lot of
Julio Roldos:money, you have to be dedicated.
Julio Roldos:it's a compromise.
Julio Roldos:When you go inside that sector, it's very nice because every mar- e- every morning
Julio Roldos:when I wake up, I say, "Okay, new day.
Julio Roldos:What is going to happen today?" Because you never know.
Julio Roldos:You never know, okay?
Julio Roldos:But at the end, it's not for me.
Julio Roldos:I alway- I can make slow efforts, big efforts, whatever.
Julio Roldos:I am going to earn my money every month.
Julio Roldos:But I want to sacrifice myself if it's needed, but work for me, and
Julio Roldos:all the benefits are for me, for my family, for my team, whatever.
Julio Roldos:And at the end, I decide, okay, it's the moment.
Julio Roldos:Because i- if I keep staying, I will have 100 years and it will be really
Julio Roldos:difficult to do anything like it.
Julio Roldos:Yeah, so I do it right now.
Vit Muller:So do you look at, do you look at what you do now with Mercathos as an
Vit Muller:exit strategy potentially as well for you?
Julio Roldos:Eh, I look, I began imple-- making cons-- marketing
Julio Roldos:consultancy without Mercathos.
Julio Roldos:And then, my, my partner in Uruguay the same, is not techie
Julio Roldos:at all, but, he's consultant.
Julio Roldos:And the matter is we are understanding, detecting, and informing customers
Julio Roldos:what problems they are having right now and how to solve it.
Julio Roldos:What we need is to have a tool to offer, "Okay, this is your problem, and
Julio Roldos:I can solve it with this tool. Do you want it?" And that's all, because you
Julio Roldos:are-- they are confident of your job because you are every day with them, no?
Julio Roldos:one, one-on-one.
Julio Roldos:it's-- And I think at, at the end, I don't know if Mercathos
Julio Roldos:will be the only strategy.
Julio Roldos:For the moment, we want to grow.
Julio Roldos:We do not want to disattend the affiliate plan because I think that affiliate
Julio Roldos:plan of GHL is very interesting, okay?
Julio Roldos:But I think that you have to, be in both sides because some customers need
Julio Roldos:Mercathos and some customers needs GHL.
Vit Muller:Yeah.
Vit Muller:Absolutely.
Vit Muller:And might as well.
Vit Muller:Yeah, I've got a similar strategy since I've been with
Vit Muller:GHL for the last five years.
Vit Muller:You never know, right?
Vit Muller:You might have an agency approach you and they are maybe exploring, so you
Vit Muller:might as well have an affiliate link ready because it's passive income and it
Vit Muller:helps fulfill the expenses on your white label SaaS so that you can scale that.
Vit Muller:So yeah, it's a smart strategy.
Vit Muller:Now, nothing's easy, right?
Vit Muller:the journey of a mi- of thousand miles begins with a simple step, as they say.
Vit Muller:And, and there are many steps to success, and there are many challenges
Vit Muller:and mistakes that people do.
Vit Muller:What were some of the mistakes that, you had to overcome or challenges that you
Vit Muller:had to overcome with, s- launching and scaling your, white label GHL agency?
Julio Roldos:We began with the 297 plan because we wanted a API as
Julio Roldos:from the beginning for everything.
Julio Roldos:Because we are, we realized as from the beginning that in some moment, we
Julio Roldos:may be needing some kind of interface to connect with GHL because, in some
Julio Roldos:cases it's not 100% user-friendly.
Julio Roldos:So, depending on the sector you are working, people is more ready or not
Julio Roldos:to work directly inside the HighLevel.
Julio Roldos:Some of them needs some kind of, implementations, that are connected
Julio Roldos:to GHL, but what they are seeing is something very easy for them to work.
Julio Roldos:And at the… in the backstage, the big monster, as I tell, is working, no?
Julio Roldos:So at the end, all the GHL army is making things every
Julio Roldos:day and it's working very well.
Julio Roldos:But we are not developers, so we cannot be, preparing solutions for
Julio Roldos:every sector every day because we are not developers and we are, let's say,
Julio Roldos:solution makers, solution providers for, different kind of, customers.
Julio Roldos:Mistakes.
Julio Roldos:The first mistake we have made is to say yes to everything
Vit Muller:Mm-hmm.
Julio Roldos:but I think this happens to every, e-everybody, You want new
Vit Muller:at the beginning.
Vit Muller:you gotta build some cash flow, so
Julio Roldos:No, and I said, Eduard, we need to focus in some sector
Julio Roldos:specific," But Eduard is a killer.
Julio Roldos:He's not techie, but he can sell you whatever he wants.
Julio Roldos:Eduard, we are going to focus in vets, veterinary services.
Julio Roldos:Okay, yes.
Julio Roldos:I have one, a agency that is selling cars and also a gym that wanted a
Julio Roldos:Mercathos, so we have a meeting tomorrow.
Julio Roldos:But we are talking about vets.
Julio Roldos:Yes, but this is customers.
Julio Roldos:Okay, and can we make an application for a pizza maker?
Julio Roldos:no.
Julio Roldos:hold on.
Julio Roldos:And w- I am like a clown, Like this.
Julio Roldos:I never stop.
Julio Roldos:so at the end, we said, "Okay, hold on.
Julio Roldos:What we are going to do is to prepare three plans, no?
Julio Roldos:What we want is really is that people wants the plan in the middle,
Julio Roldos:that for us is the premium plan.
Julio Roldos:We have a starter plan, a premium plan, and a platinum plan." Okay?
Julio Roldos:The starter plan is a very, is a no-brainers, $57 in order to have
Julio Roldos:social networks or social planning.
Julio Roldos:th-three or four things more.
Julio Roldos:But you have access to the Agora, to full Agora.
Julio Roldos:So you have the crystal here, and you are seeing what is doing all the rest of the
Julio Roldos:world, and you are here, So you are going to pay 57 for a little bit of time because
Julio Roldos:at the end, I want to do all the things that people are doing with the other plan.
Julio Roldos:No?
Julio Roldos:With the premium plan.
Julio Roldos:The premium plan is the plan that we really want to sell, that is full.
Julio Roldos:we-- It's a full GHL, okay?
Julio Roldos:With access to Agora, with everything.
Julio Roldos:And we offer, all, in the three plans, we have, 30 days Of, trial.
Julio Roldos:And then we have platinum.
Julio Roldos:That platinum is very good for those that needs, you to be every day with them.
Julio Roldos:So we, we used… We offer some hours per month, one-to-one in private, no?
Julio Roldos:We offer, to grant in the wallet $30, but not, put $30 every month.
Julio Roldos:We, complete the $30, let's say, no?
Julio Roldos:in the wallet.
Julio Roldos:but our aim is that people, wants to buy premium, not platinum, because
Julio Roldos:I prefer not to offer a lot of hours to a lot of people because
Vit Muller:It's not scalable
Julio Roldos:at the end.
Julio Roldos:No, it's not scalable.
Julio Roldos:So we prefer to sell premium.
Julio Roldos:But, as you s- as we, you have to… the good, the bad, and the… And I
Julio Roldos:don't remember the name of the other one, but we want the one of the middle,
Julio Roldos:and the other two are, for help you to decide to buy the, to the premium plan.
Julio Roldos:That's our aim
Vit Muller:No, I like it.
Vit Muller:how do you find that with, decision-making for people to picking a plan?
Vit Muller:the difference between the medium and the top plan is pretty obvious, but
Vit Muller:the difference between the base plan where they get some features and then
Vit Muller:the middle plan where they get all the features, I'm just curious because,
Vit Muller:and I'm not saying I'm right or wrong, but, when I set it up, initially, and
Vit Muller:I'm on a four ninety-seven, so the SaaS configurator is amazing, right?
Vit Muller:you can choose what feature sets they get.
Vit Muller:But I've changed it, And about two years ago, I changed it.
Vit Muller:I used to have it, this plan gets this many features, this middle
Vit Muller:plan gets more, and then the top plan gets all the features.
Vit Muller:But what I realized is a lot of people would, come to the pricing
Vit Muller:page and they wouldn't convert.
Vit Muller:And I, I talked to some, and the response seemed to be similar is, business
Vit Muller:owners, they don't really know this.
Vit Muller:They haven't been on the inside.
Vit Muller:They look at it, and they have indecision because they're looking at
Vit Muller:feature sets they do not understand.
Vit Muller:So the way I've changed it two years ago is, I need to get rid of the indecision.
Vit Muller:What is really costing me money?
Vit Muller:Is it costing me money to give somebody more features?
Vit Muller:No, it doesn't.
Vit Muller:does it mean they're gonna be using it more?
Vit Muller:that's with adoption.
Vit Muller:That's my job to do to make sure that I onboard them and adopt, make
Vit Muller:sure that they adopt everything.
Vit Muller:But it's not costing me anything if in fact, they're gonna use more of the
Vit Muller:things, then there's gonna be usage.
Vit Muller:and we have a small rebilling on the usage, right?
Vit Muller:but the… So how do I get rid of the indecision is by keeping it really simple.
Vit Muller:Is it's the only variable in there is what I put was number of users.
Vit Muller:now that wasn't the case, un- until like about two years ago, which just
Vit Muller:coincided when I changed the plans.
Vit Muller:But about two years ago, when HighLevel released a new update where you
Vit Muller:could limit how many users, right?
Vit Muller:And I was-- I could look at it.
Vit Muller:There was a number of users and number of contacts.
Vit Muller:Now, I didn't wanna touch the contacts because I knew from HubSpot
Vit Muller:days and Salesforce, I hated it.
Vit Muller:Like, why would you limit somebody how many contacts they can have?
Vit Muller:I hated it, so I would never touch that.
Vit Muller:But the users, it's like, yeah, that, that is costing us money because
Vit Muller:we are big on onboarding and the adoption is the name of the game.
Vit Muller:But if the customer comes in and they've got 10 employees and they
Vit Muller:all need to be onboarded, they are all asking for questions, they all
Vit Muller:need training, that's, that's gonna cost us more in our staff time.
Vit Muller:Even, you can do it in group setting, but initially you still have to do
Vit Muller:one-to-one and private onboarding.
Vit Muller:So that's what I did.
Vit Muller:Changed it to, yeah
Julio Roldos:in our case, we, we understood, or that's our point of
Julio Roldos:view about what we are reading every day with the customers, let's say.
Julio Roldos:What we see there, that when someone comes for GHL, they know what they want
Vit Muller:Mm-hmm.
Julio Roldos:Okay?
Julio Roldos:They know what they want.
Julio Roldos:You do not need even to explain them.
Julio Roldos:What they want to know is how many is going to cost them, your
Julio Roldos:implementation, and if it's possible to do what they want or not.
Julio Roldos:And they are going to compare with another ones for sure that already
Julio Roldos:made the same most of the times.
Julio Roldos:Or they had a bad experience and they are wanting to switch from one
Julio Roldos:provider to the other, et cetera.
Julio Roldos:These things happens.
Julio Roldos:But we have seen that, Mercathos, for example, is 100% consultive
Julio Roldos:sales.
Julio Roldos:It's not by impulse.
Julio Roldos:Anybody is going to buy Mercathos because they reached the landing page,
Julio Roldos:and they selected one or the other.
Julio Roldos:Before that, they needed to have one meeting at least with us
Julio Roldos:because they don't even know what is Mercathos or GHL or any- anything.
Julio Roldos:They don't know nothing.
Julio Roldos:What they know is that they have right now a solution that they do
Julio Roldos:not like, and they want to change.
Julio Roldos:Or that they know that they are not making follow-ups, that they are losing a lot
Julio Roldos:of contacts because anybody is attending them, or that a lot of things, no?
Julio Roldos:So but they don't-- technically speaking, they don't know anything, so they
Julio Roldos:are not, able to decide which is the plan that is more suitable for them.
Julio Roldos:What they're going to say is, "If you have this," for example,
Julio Roldos:for, our 57 plan, we do not have even one customer in that plan.
Julio Roldos:Anyone.
Julio Roldos:Most of, I think, 98% are premium,
Vit Muller:Mm-hmm.
Julio Roldos:and I think we have one or two platinum because they wanted
Julio Roldos:those one-to-one sessions, whatever, and the wallet, but at the end,
Julio Roldos:premium, Because anybody is going to decide for only social network.
Julio Roldos:do you know Metricool, a tool that is used for social planning?
Julio Roldos:Metricool is very popular here.
Julio Roldos:it's very good tool.
Julio Roldos:Very good tool.
Julio Roldos:But, at the end, when you add some little, functionalities of GHL, for the same price
Julio Roldos:or a little bit more, you can use GHL instead of Metricool, and you have, you
Julio Roldos:will have much more things inside with the possibility of growing later, So at the
Julio Roldos:end, many… this is the only chance of people that says, "I want for a 57 plan."
Julio Roldos:But for the moment, anybody wants it.
Julio Roldos:But we-- what we see is that this is a consultive sell.
Julio Roldos:Anybody is going to buy us any plan if they do not know what are we
Julio Roldos:going to do with that plan for them because they don't know anything
Vit Muller:I've got a question.
Vit Muller:With lead generation, so obviously being certified on a HighLevel
Vit Muller:marketplace has worked for you.
Vit Muller:You're generating leads that way, as you said.
Vit Muller:how else do you do your lead generation?
Julio Roldos:this is a pending point that we have because we
Julio Roldos:have focused us from the beginning in, closing fires, let's say.
Julio Roldos:We have a lot of fires everywhere, every, in every place and okay,
Julio Roldos:finish with this, finish with that.
Julio Roldos:And, Edward in Uruguay tells me, "And what about leads? What about leads?" Yes.
Julio Roldos:for example, we are, we began, we began making, some email
Julio Roldos:marketing, some meta ads, for
Julio Roldos:example, okay?
Julio Roldos:and offering a lead magnets, but the typical, typ of lead magnet that everybody
Julio Roldos:was offering at that time, so we were not offering anything special, let's say.
Julio Roldos:So when we finally seen the results, we realized anybody is going to give me the
Julio Roldos:information for a PDF that they are going, never are going to open because many time
Julio Roldos:they just want to get it and just in case,
Vit Muller:Yeah, the time has changed.
Vit Muller:This would have worked 15 years ago very well, but now information is so accessible
Julio Roldos:Sí, completely.
Julio Roldos:Yes
Vit Muller:to be more creative.
Vit Muller:Mm-hmm.
Julio Roldos:Now we are u- we are, using a lot, this, I-- how is the name?
Julio Roldos:vibe, no?
Julio Roldos:AI vibe ins- in- inside GHL.
Vit Muller:Oh, the AI studio.
Vit Muller:AI studio for
Julio Roldos:AI Studio vibe coding is very good.
Julio Roldos:The, it ha- it's in beta.
Julio Roldos:we know that it is in beta.
Julio Roldos:there are a lot of things that have to be amended, but it
Julio Roldos:works very good in any case.
Julio Roldos:I- if you have, if you make some tricks, let's say, no?
Julio Roldos:Because many people says, "I am not being able to put a tag inside the vibes for,
Julio Roldos:the vibe coding, no? He's not putting tag, tags to the customers." That is true.
Julio Roldos:but, you have to find a way, no?
Julio Roldos:At the end, I, I'll tell, this is one customer that told us,
Julio Roldos:"I tried, but I was not able."
Julio Roldos:Okay, solve it quickly.
Julio Roldos:You have to put a hidden field, okay?
Julio Roldos:That always have a cross, an X, and then you are going to filter the customs
Julio Roldos:that have the X, you put the tag.
Julio Roldos:That's all.
Julio Roldos:You have the tag.
Julio Roldos:"Ah, very good." So at the end, in this form, there is a hidden field with an
Julio Roldos:X because he was not able to put the tag with a vibe coding inside GHL.
Vit Muller:And that comes with understanding HighLevel.
Vit Muller:So that's the other thing, right?
Vit Muller:you need to really understand it in order to be a good consultant.
Vit Muller:Once you do, then you can speak to businesses and, pretty quickly like
Vit Muller:that with what the solution could be.
Vit Muller:Yeah, absolutely.
Vit Muller:Yeah.
Vit Muller:So with lead generation, one of the strategies that I'm gonna
Vit Muller:be doing very quickly, very soon actually, combining two things.
Vit Muller:So I had Tom Gaddis on one of the earlier episode.
Vit Muller:shout out to Tom Gaddis.
Vit Muller:He sells a product called d- Business Directory AI.
Vit Muller:So you can spin up a business directory with his tool really quickly.
Vit Muller:And so the tool creates a landing page for every single one of the businesses that
Vit Muller:you import through an Excel spreadsheet.
Vit Muller:You just go, White Level Suite or prospecting tool or, Apollo,
Vit Muller:whatever you can to scrape the details of a particular industry.
Vit Muller:You go, "Valencia, give me all the electricians in Valencia."
Vit Muller:I don't know.
Vit Muller:Then you upload it into the tool, and the business directory
Vit Muller:will be created right away.
Vit Muller:And then you go and y- email all of them and say, "Hey, Mr.
Vit Muller:Electrician, we just created you a business listing on our directory.
Vit Muller:It's a directory where all the other electricians in Valencia, are.
Vit Muller:it's probably in your interest to have your profile filled in.
Vit Muller:So I just wanted to let you know that you can claim your profile,
Vit Muller:and then you can populate it.
Vit Muller:It's totally free." And what it does, it's opens your door, right?
Vit Muller:So then you can go, "Oh, we just noticed that you don't have a website.
Vit Muller:Would you like a free website?
Vit Muller:We can create a website for
Julio Roldos:Very good.
Julio Roldos:Very
Vit Muller:We can create a website for free because we can use the AI studio,
Julio Roldos:Yes, 10 minutes.
Vit Muller:minutes, right?
Vit Muller:And then you go to the business owner and say, "Hey, we got the website for you.
Vit Muller:Hey, do you have a domain?
Vit Muller:You don't?
Vit Muller:Okay, no worries.
Vit Muller:We can do that.
Vit Muller:So look, the website's built for free.
Vit Muller:But do you wanna, like, when you get a lead, when, when people
Vit Muller:are looking you up, do you actually wanna make more business?
Vit Muller:If you do, then we have this awesome software that you're actually gonna
Vit Muller:see all the leads coming in, and you can, even plug in your AI, and
Vit Muller:this is the subscription." And so it's just, you go from, reaching
Vit Muller:out, offering an amazing offer.
Vit Muller:you're actually playing on psychology a little bit because if you are
Vit Muller:the electrician, you don't wanna be missing out if all the other
Vit Muller:electricians are already there, right?
Vit Muller:So you create,
Julio Roldos:very good idea.
Vit Muller:the
Julio Roldos:Very good
Vit Muller:Yeah, so well,
Julio Roldos:Yes, but this is b- something creative, Something different.
Julio Roldos:So the people n- they are rushed to be inside that because i- if I am not inside
Julio Roldos:our-- my competitors are all inside, I am going to lose all the possibilities
Julio Roldos:of getting business from that side.
Julio Roldos:So I need it now.
Julio Roldos:It's a very it's a very good idea.
Julio Roldos:I realized that something similar when you are using the prospecting tool, no?
Julio Roldos:You do not have a website, you do not have reviews, you do not have whatever it is.
Julio Roldos:It's very good.
Julio Roldos:the prospector is very good.
Julio Roldos:many people does n- does not use it too much.
Julio Roldos:I think that is u- if you use it correctly, it can be
Vit Muller:it's brilliant.
Vit Muller:Yeah, and they just announced, I just got, because I have the HighLevel, change log.
Vit Muller:Every time they make a new release, I've got the RSS feed
Vit Muller:plugged into my Slack channel.
Vit Muller:So every morning I look at the latest updates, and I know it earlier,
Vit Muller:even before the, release radar is recorded by Chase on Friday.
Vit Muller:I know about those updates earlier.
Vit Muller:I know about them even earlier before even Shaun has a chance
Vit Muller:to make his, little video.
Julio Roldos:Yes, yeah.
Julio Roldos:Yes, yeah.
Julio Roldos:I like,
Vit Muller:right?
Vit Muller:RSS
Julio Roldos:I love those videos.
Vit Muller:RSS feed.
Vit Muller:And, there was a, there was an update, today or yesterday that the
Vit Muller:prospecting tool will have more, You know how you can create your AI agents
Vit Muller:to go and find you new prospects?
Vit Muller:now you can create multiple agents, not just one.
Vit Muller:So you can go, this agent goes after this industry, this agent goes after that
Vit Muller:industry, and then you can decide whether you want the opportunity to be created in
Vit Muller:the pipeline, whether you want the contact record to be created in the CRM or not.
Vit Muller:And then soon it'll also be able to automatically generate
Vit Muller:the outreach email for you
Julio Roldos:Wow.
Vit Muller:So that's coming.
Vit Muller:That's coming.
Vit Muller:Coolio, w- we're gonna wrap it up b- 'cause we're at
Julio Roldos:Very good.
Julio Roldos:Very good
Vit Muller:the end of the podcast pretty much.
Vit Muller:But I just wanted to, say thank you first of all for coming on to the show and
Vit Muller:sharing what's working in a different market that we don't often, talk about.
Vit Muller:it's all about USA, a lot of, HighLevel and all that, and Australia and whatever.
Vit Muller:But, Latin America, Spain, Spanish-speaking countries, it's
Vit Muller:very interesting to me personally because I've got family in Spain,
Vit Muller:and I love Spanish language.
Vit Muller:Yeah, Oropesa del Mar, maybe you know it.
Vit Muller:It's
Julio Roldos:Oh, very nice.
Julio Roldos:of course.
Vit Muller:beautiful place.
Vit Muller:so you know, I just wanted to thank you for coming on and sharing, what's
Vit Muller:working, what's not working, what you found, and what the journey
Vit Muller:was for you to where you're at.
Vit Muller:And you've shared some valuable tips.
Vit Muller:You talked about, how beneficial it is to become, certified
Vit Muller:on a HighLevel marketplace.
Vit Muller:So if you guys are listening, get certified on a HighLevel,
Vit Muller:HighLevel directory.
Vit Muller:I think it's a no-brainer.
Vit Muller:I mean, is it the 90, 90 bucks, 97 bucks or something like that a month
Julio Roldos:One customer you have per month and he's paid
Vit Muller:Boom.
Vit Muller:Yeah, and then you can put it on your LinkedIn.
Vit Muller:It makes you credible.
Vit Muller:You-- Yeah, it's great.
Vit Muller:yeah, we-we've shared so many different, tips here today, so guys,
Vit Muller:definitely, check out the show notes.
Vit Muller:But if there is an agency owner that's listening and they happen to be, Latin
Vit Muller:America, Spanish-speaking country or either way, and they would like to
Vit Muller:work with you or potentially even a business owner listening to this and
Vit Muller:they'd like to sign up to your version of HighLevel, Mercathos, we've put
Vit Muller:together a little offer for you guys.
Vit Muller:Did you wanna tell the guys, what the offer is, and then
Vit Muller:I can plug the URL, Julio?
Julio Roldos:what we are going to do is to, give them for free $10 for each, in
Julio Roldos:the wallet, for every one of them that, registers, passes the trial time, and when
Julio Roldos:they are confirmed in our Mercathos, they will re- receiving a gi- our gift of $10.
Julio Roldos:Of course, that we are g- they are going to receive as well, access to the Agora.
Julio Roldos:and, I wa- I have not commented to you before, but we can offer them also
Julio Roldos:if you consider it could be a good idea, a one-to-one session to make a
Julio Roldos:very good onboarding at the beginning and to be sure that they are going to
Julio Roldos:take the 100% of, power of Mercathos
Vit Muller:100%.
Vit Muller:Makes-- it's a no-brainer.
Vit Muller:So you guys, so you sign up, you get 30 days trial on Mercathos.
Vit Muller:You get $10 to get started on usage.
Vit Muller:Julio and Edward and his team, they'll offer you a free consultation.
Vit Muller:I think that's a great opportunity for you as well, right?
Vit Muller:I mean, consultation, that's a-- it's always the best thing to just jump
Vit Muller:on a Zoom call because that's how you can build a bit of a relationship and
Vit Muller:start… people don't open up right away un-until you build a bit of a
Vit Muller:rapport, and the rapport is built on face-to-face, so that's great.
Vit Muller:Makes a lot of sense.
Vit Muller:So guys, so if you like this offer, if you, if this resonated, then head over
Vit Muller:to highlevelexperience.com/julioroldos.
Vit Muller:That's J-U-L-I-O R-O-L-D-O-S, Julio Roldos.
Vit Muller:Highlevelexperience.com/julioroldos, to learn more about to, the offer
Vit Muller:and to, to take advantage of it.
Vit Muller:Julio, thank you so much again.
Vit Muller:if there's a last piece of advice you'd like to share with the guys
Vit Muller:listening, now would be a good time
Julio Roldos:Okay.
Julio Roldos:Just to say that, we have also, created, the first Spanish course in the
Julio Roldos:University of T-- or University of GHL.
Julio Roldos:So for those that are hearing and want to make some official, course inside
Julio Roldos:the community of the University of GHL, the first course we, we have made
Julio Roldos:with, Hublink, was, is in Spanish.
Julio Roldos:It was made from our side, and we think that it could be a very
Julio Roldos:good way of, getting inside GHL in Spanish before, being able to
Julio Roldos:get inside Mercathos, of course
Vit Muller:Brilliant.
Vit Muller:And, I've been getting those notifications, HighLevel and the
Vit Muller:university, they've been really busy.
Vit Muller:has this just been released?
Vit Muller:How long has it got-- how long ago has this been released, the course?
Julio Roldos:the course has, I think, approximately two months
Julio Roldos:and a half, something like that.
Julio Roldos:And we are preparing the second, that, I hope that we can be finishing in--
Julio Roldos:at the end of June, something like that
Vit Muller:Very good.
Vit Muller:Very good.
Vit Muller:Awesome.
Vit Muller:I'll be sure to point anybody that, Spanish-speaking needs to do that.
Vit Muller:Yeah.
Vit Muller:Brilliant.
Vit Muller:Thank you so much, Julio.
Vit Muller:Thank you so much again for being on today's, episode of the
Vit Muller:HighLevel Experience Podcast.
Vit Muller:I wish you all the best.
Vit Muller:And guys, thank you so much for listening to today's episode on
Vit Muller:the HighLevel Experience as well.
Vit Muller:If you've enjoyed today's episode, then please share it with your fellow agency
Vit Muller:mates and any other HighLeveler that you think would benefit from listening.
Vit Muller:For show notes, links, and extra tips to help grow your agency or
Vit Muller:your SaaS with HighLevel, please go to highlevelexperience.com.
Vit Muller:Thank you, and have a great rest of your day, everybody
