Vit Muller: 00:00:00

you've been calling out the AI zombies.

Vit Muller: 00:00:01

what would you say would be the fastest fix that you'd make

Vit Muller: 00:00:04

to bring them back to life?

Molly Mahoney: 00:00:06

don't let this zombie content eat your

Molly Mahoney: 00:00:08

brains like a regular zombie.

Vit Muller: 00:00:10

what would you say, like public speaking though, that's that's

Vit Muller: 00:00:12

a whole another ball game, right?

Molly Mahoney: 00:00:13

Yeah.

Molly Mahoney: 00:00:14

We have a whole concept around that called elevating your awesome.

Molly Mahoney: 00:00:17

communication styles.

Molly Mahoney: 00:00:18

you may, feel that you need to be louder, but maybe you actually need to be

Molly Mahoney: 00:00:21

softer so that you can bring people in.

Vit Muller: 00:00:24

There's so many people who are putting out an offer and people

Vit Muller: 00:00:26

buy into it, but then on the other end they get really shit service.

Molly Mahoney: 00:00:30

If you don't deliver on what you've promised with this, then

Molly Mahoney: 00:00:34

you will never be able to sell something else again because word will spread fast.

Vit Muller: 00:00:38

what's cool about posting on your Facebook pages and all that,

Vit Muller: 00:00:41

is it still improves conversion because buyers these days do so much

Vit Muller: 00:00:45

research, so they will check you out

Molly Mahoney: 00:00:48

Yeah, I totally agree.

Molly Mahoney: 00:00:49

We call it building your library of content,

Vit Muller: 00:00:52

what is a popular all-in-one marketing belief

Vit Muller: 00:00:55

you think is flat out wrong?

Molly Mahoney: 00:00:57

like the voice agents and the chat agents, I

Molly Mahoney: 00:01:00

know how cool we think it is.

Molly Mahoney: 00:01:01

I think it's really cool also.

Molly Mahoney: 00:01:03

But cool does not sell as well as actually providing a result.

Vit Muller: 00:01:12

Hello, everybody.

Vit Muller: 00:01:13

Welcome to another episode on the High Level Experience Podcast.

Vit Muller: 00:01:16

Our guest today is Molly Mahoney, a digital marketing strategist,

Vit Muller: 00:01:20

keynote speaker, and the face behind the, Prepared Performer.

Vit Muller: 00:01:24

She's the one mixing smart AI with real-deal human connection,

Vit Muller: 00:01:27

none of that bland bot stuff.

Vit Muller: 00:01:29

Fun fact, actually, before she was helping entrepreneurs rack up clients,

Vit Muller: 00:01:34

she was literally on stage from New York to Vegas singing jazz and

Vit Muller: 00:01:38

commanding audiences, the whole thing.

Vit Muller: 00:01:41

So when she talks about grabbing attention, it's coming from a pro

Vit Muller: 00:01:46

who's done it under actual lights.

Vit Muller: 00:01:48

She's pulled in 39 million-plus views online, been featured in Forbes and Inc.,

Vit Muller: 00:01:53

wrote a stack of books, and back in 2021, she launched an AI-focused content

Vit Muller: 00:01:59

membership before AI was even a thing.

Vit Muller: 00:02:02

Anyway, her and I, we met last year at Level Up Summit and,

Vit Muller: 00:02:07

I knew we had to bring her on.

Vit Muller: 00:02:09

She's been running HighLevel for about three years and a bit,

Vit Muller: 00:02:12

bundling of her services, and today we're diving into three big ones.

Vit Muller: 00:02:17

We're gonna be talking about how to build a standout brand in the

Vit Muller: 00:02:20

sea of AI zombies, as she calls it.

Vit Muller: 00:02:23

we're gonna be talking about how to spin up a team of AI assistants

Vit Muller: 00:02:26

that actually sell for you.

Vit Muller: 00:02:28

And lastly, we'll also be talking about how to create your own mini SaaS tools

Vit Muller: 00:02:34

with AI that plug right into HighLevel.

Vit Muller: 00:02:37

We're talking about foot-in-the-door offers all the time on the episodes.

Vit Muller: 00:02:41

if you've been listening to this podcast, you know it's one of those most

Vit Muller: 00:02:44

effective ways to have really effective foot-in-the-door offer, and I know

Vit Muller: 00:02:48

that Molly has some really good ones,

Vit Muller: 00:02:50

We're going tactical, real workflows, not theory.

Vit Muller: 00:02:53

So please welcome to the show Molly Mahoney.

Molly Mahoney: 00:03:01

Hello.

Molly Mahoney: 00:03:02

I'm so grateful to be here.

Molly Mahoney: 00:03:03

Thanks so much.

Molly Mahoney: 00:03:04

We had so much fun chatting at the HighLevel event last year, so I'm

Molly Mahoney: 00:03:07

stoked that we're here to chat again

Vit Muller: 00:03:09

Yeah, we did.

Vit Muller: 00:03:10

that was the, encore day on Friday.

Vit Muller: 00:03:12

And everyb- everybody left in the morning and bunch of us stayed there for the

Vit Muller: 00:03:15

special day, and that was a lot of fun.

Vit Muller: 00:03:17

I think they took us to… It was an NH- NHL game, wasn't it?

Molly Mahoney: 00:03:20

Yeah, hockey game.

Molly Mahoney: 00:03:21

it was, it was wild.

Molly Mahoney: 00:03:22

It was really fun

Vit Muller: 00:03:23

You know what's funny?

Vit Muller: 00:03:23

I don't even remember the game because, we were in the room with all the,

Vit Muller: 00:03:26

cool people, so we're just talking.

Vit Muller: 00:03:28

I don't

Molly Mahoney: 00:03:28

Okay.

Molly Mahoney: 00:03:28

That is exactly, my husband was like, "How was the game?" And I said, I

Molly Mahoney: 00:03:31

think I saw no more than two minutes of the actual hockey game, but the

Molly Mahoney: 00:03:35

rest of the, the whole experience and the energy was so awesome, and

Molly Mahoney: 00:03:38

we had those, we were in like three different suites hanging out, chatting.

Molly Mahoney: 00:03:42

It was really cool.

Molly Mahoney: 00:03:42

We all had matching jerseys.

Molly Mahoney: 00:03:44

It was

Vit Muller: 00:03:44

It was epic, yeah.

Vit Muller: 00:03:45

So if you guys are listening, if you're considering going to, Level Up this

Vit Muller: 00:03:48

year, what Encore Day is, it's not cheap.

Vit Muller: 00:03:51

you gotta pay a little extra, but tell you what, it's about who

Vit Muller: 00:03:54

you're in the room with and the opportunity that, that is in there.

Vit Muller: 00:03:58

I think if you're, like, signing up for HighLevel Dallas this year, you'll

Vit Muller: 00:04:01

know, there's a bit of an upgrade.

Vit Muller: 00:04:02

I think it's $1,000 or something for that day.

Vit Muller: 00:04:05

But, the HighLevel team, you'll be hanging out with Shaun, the, the co-founders,

Vit Muller: 00:04:10

with the, the senior management team, with, Diamond and Platinum

Vit Muller: 00:04:14

SaaSpreneurs who, been there, done that.

Vit Muller: 00:04:16

So you're literally in the room with people who are like, who are doing

Vit Muller: 00:04:19

really well, and you get to hang out.

Vit Muller: 00:04:22

So for me, it was great o- it was great experience and, yeah.

Vit Muller: 00:04:27

NHL game, you can always watch it later in a replay, but the real, face-to-face

Vit Muller: 00:04:31

opportunity to talk to people, network, those opportunities come and go.

Vit Muller: 00:04:35

They don't always, present themselves, on, a-a-as you need them.

Vit Muller: 00:04:39

So y- it's always good to be in those rooms and pay it,

Vit Muller: 00:04:42

pay to be in those rooms.

Vit Muller: 00:04:43

yeah.

Vit Muller: 00:04:44

Well, let's do kick it off.

Vit Muller: 00:04:44

let's get straight into it.

Vit Muller: 00:04:46

you've been calling out, you've been calling out the AI zombies.

Vit Muller: 00:04:49

So the brands churning out content, basically, the AI slope that, a content

Vit Muller: 00:04:54

that looks kind of alive, but it feels that it's just too fabricated.

Vit Muller: 00:04:59

I've got a question for you.

Vit Muller: 00:05:00

What are the, first telltale signs that somebody's gone zombie mode, and

Vit Muller: 00:05:05

what would you, what would you say would be the fastest fix that you'd

Vit Muller: 00:05:09

make to bring them back to life?

Molly Mahoney: 00:05:11

Yeah.

Molly Mahoney: 00:05:12

Man, you know what I just thought of for the first time?

Molly Mahoney: 00:05:14

I talk about AI zombies all the time, but this is the first time I've

Molly Mahoney: 00:05:16

realized the AI zombie content isn't just like bleh and scary on its own,

Molly Mahoney: 00:05:23

but it actually eats your brain.

Molly Mahoney: 00:05:25

So don't let this zombie content eat your brains like a regular zombie.

Molly Mahoney: 00:05:29

So here's…

Vit Muller: 00:05:30

you mean like it's still playing on the dopamine aspect and

Vit Muller: 00:05:33

it's still like a scroll stopping thing

Molly Mahoney: 00:05:34

Yeah, but it's also like turning us into ugh, it's just, it's bad.

Molly Mahoney: 00:05:38

So there's a few things that you can do.

Molly Mahoney: 00:05:40

or let's talk about the actual ways to spot it.

Molly Mahoney: 00:05:43

there's all these telltale written signs that it is AI zombie content.

Molly Mahoney: 00:05:48

So just in the copy side of it, the things like the treasure trove,

Molly Mahoney: 00:05:53

the it's not this, it's that.

Molly Mahoney: 00:05:55

The problem is a lot of these things that AI is using, they were

Molly Mahoney: 00:05:58

actually initially conventions that we wanted to use in marketing and

Molly Mahoney: 00:06:03

psychology to get people to buy in.

Molly Mahoney: 00:06:05

And so there's a lot of copywriters who are like, "No, these are the

Molly Mahoney: 00:06:09

things we tr- you know, that were like our secrets." Yeah, so what

Molly Mahoney: 00:06:12

do you, so there's, we have a whole list of all these do not say things.

Molly Mahoney: 00:06:15

Do you do this?

Molly Mahoney: 00:06:16

Do you have a list of all these do not say

Vit Muller: 00:06:17

do.

Vit Muller: 00:06:18

Yeah.

Molly Mahoney: 00:06:18

What are some of your favorites?

Vit Muller: 00:06:20

I, well, from top of my head, I can't think of right now

Vit Muller: 00:06:23

for me in sport, but I've, 'cause this podcast, like when I prep,

Vit Muller: 00:06:27

even the intros and everything, I actually, there's versions, right?

Vit Muller: 00:06:30

So yeah, you continue to improve and you just keep adding

Vit Muller: 00:06:34

into your prompt and whatnot.

Vit Muller: 00:06:35

But it would be those, it would be those overused marketing, phrases that, like you

Vit Muller: 00:06:41

said, are like really effective or used to be very effective, but obviously with

Vit Muller: 00:06:45

the volume now that it's pr- proliferated across the internet with such a big

Vit Muller: 00:06:49

volume because everybody has, is using those copywriting even though they don't

Vit Muller: 00:06:53

even think about it that way, right?

Vit Muller: 00:06:54

Like I would, I would have my, like a little, like a, a cheat code,

Vit Muller: 00:06:57

like my, like way back, six years back, copywriting styles, problem,

Vit Muller: 00:07:01

agitate, solution, all those

Molly Mahoney: 00:07:03

Yeah, like the PAS is always the best, right?

Molly Mahoney: 00:07:05

The, so if you don't know, if you're listening and you don't know what

Molly Mahoney: 00:07:07

that is, the problem, agitate, solve is a copywriting convention that

Molly Mahoney: 00:07:11

in some ways has become cliché.

Molly Mahoney: 00:07:13

do you know the commercial for Life Alert?

Molly Mahoney: 00:07:16

Do you know what that is?

Vit Muller: 00:07:17

não

Molly Mahoney: 00:07:17

it's a thing like, I think probably from the '80s, but there's this

Molly Mahoney: 00:07:20

tool called Life Alert for people who are, n- not as physically abled anymore because

Molly Mahoney: 00:07:26

they're a little older, and they wear this thing that's like an alarm they can

Molly Mahoney: 00:07:30

click if they fall and they can't get up.

Molly Mahoney: 00:07:33

And so the ad was, "Have you fallen and you can't get up?" and then it would

Molly Mahoney: 00:07:37

say, "We know how hard it is when you f- when you find yourself in a situation.

Molly Mahoney: 00:07:40

That's why we have Life Alert." So that's like the quintessential problem,

Molly Mahoney: 00:07:45

agitate, solve ad. But that's-- it, it became cliché because it actually works.

Molly Mahoney: 00:07:52

So there's some of these things like the PAS formula that I think we can

Molly Mahoney: 00:07:56

still use because they're not quite as, verbatim, but a lot of them

Molly Mahoney: 00:08:02

are really just a dead giveaway.

Molly Mahoney: 00:08:03

I've seen so many people doing videos recently where they say, halfway through

Molly Mahoney: 00:08:08

the video, they're like, "And here's the part nobody will tell you," and,

Molly Mahoney: 00:08:11

"Here's the part nobody's talking about."

Molly Mahoney: 00:08:13

And I'm like, okay." So there's ways that you can, as a human, human-

Molly Mahoney: 00:08:19

humanize those phrases as well.

Molly Mahoney: 00:08:21

But my two favorite ways to solve this problem are as follows.

Molly Mahoney: 00:08:24

The first is we have a skill that we use in Claude and ChatGPT,

Molly Mahoney: 00:08:28

wherever you're using your AI conversations, that is a copy checker,

Molly Mahoney: 00:08:33

and it's like a quality control.

Molly Mahoney: 00:08:34

So no matter what happens when I'm using my AI agents, they always end

Molly Mahoney: 00:08:39

with this copy checker that has a huge list of things that I don't want

Molly Mahoney: 00:08:44

included or a huge list-- and also some things that I do want included.

Molly Mahoney: 00:08:48

So it always at the end is check, and it gives me the little green

Molly Mahoney: 00:08:51

check mark inside my Claude account, like the copy checker has been run.

Molly Mahoney: 00:08:54

I removed this many em dashes.

Molly Mahoney: 00:08:56

I, it adds those things in there.

Molly Mahoney: 00:08:57

So that's the first one on a written side.

Molly Mahoney: 00:09:00

But as a human, I love to use AI to help us be more human.

Molly Mahoney: 00:09:05

So if you have a script that AI has generated and it says, "Here's

Molly Mahoney: 00:09:09

the thing nobody's talking about," don't read it just like that.

Molly Mahoney: 00:09:12

Put some of your own personality into it.

Molly Mahoney: 00:09:15

So I may take a script like that, and when it says, "Here's the thing nobody's

Molly Mahoney: 00:09:19

talking about," I may say something like, "And listen, Linda, this is the part that

Molly Mahoney: 00:09:24

you probably have not even thought about.

Molly Mahoney: 00:09:26

It's something that is, really kind of kept secret, but I'm

Molly Mahoney: 00:09:28

gonna fill you in right now."

Molly Mahoney: 00:09:30

So that's the same thing as saying, "Here's the part

Vit Muller: 00:09:32

it just sounds more like real, like more human.

Vit Muller: 00:09:35

Yeah

Molly Mahoney: 00:09:36

and as an actor, I w- I have a BFA in theater and dance, and

Molly Mahoney: 00:09:41

when I would walk into my acting class when I was getting that degree, they had

Molly Mahoney: 00:09:45

this giant chart on the wall, and this chart was like how to be Meryl Streep,

Molly Mahoney: 00:09:50

like how to be a really amazing actor, written by Constantin Stanislavski.

Molly Mahoney: 00:09:54

Do you know who that is?

Molly Mahoney: 00:09:55

I wouldn't expect that you did.

Molly Mahoney: 00:09:57

So he's like a very famous old a- acting theorist, and there's all of

Molly Mahoney: 00:10:01

these things that you wanna keep in mind to become a really powerful actor.

Molly Mahoney: 00:10:06

But the biggest thing was on the bottom.

Molly Mahoney: 00:10:08

It said, "Work on one's self." So if you don't figure out how you actually

Molly Mahoney: 00:10:14

communicate, if you don't figure out the little isms that you have…

Molly Mahoney: 00:10:18

We have a glossary that all of our clients create their own glossary

Molly Mahoney: 00:10:21

of the words that they use.

Molly Mahoney: 00:10:23

Find your own cadence, your own humor.

Molly Mahoney: 00:10:26

Like what are these things that you put in?

Molly Mahoney: 00:10:27

If you don't have that figured out, you will become an AI

Molly Mahoney: 00:10:30

zombie, and you won't even know it

Vit Muller: 00:10:32

So this is interesting, right?

Vit Muller: 00:10:33

So figuring it out, there's-- it's almost like, okay, so one way about it could

Vit Muller: 00:10:38

be like this mechanical thing, like you're trying to figure out, how to talk.

Vit Muller: 00:10:42

I almost think maybe it's the other way around.

Vit Muller: 00:10:45

It's like just like, boost your own confidence.

Vit Muller: 00:10:48

Once you feel confident, you just talk.

Vit Muller: 00:10:50

You don't think what you're gonna say.

Vit Muller: 00:10:51

you just talk confidently and being you, right?

Vit Muller: 00:10:55

So then it just happens.

Vit Muller: 00:10:56

And in, in the copywriting style, like we just talked about a, a minute ago, I

Vit Muller: 00:11:02

was watching James Kemp, on his video, on his YouTube video they published up.

Vit Muller: 00:11:06

I don't know if James Kemp.

Vit Muller: 00:11:08

He's an Australian, coach to coaches.

Vit Muller: 00:11:10

and I get an email from him every day and, I th- they're pretty

Vit Muller: 00:11:14

well-written emails, but I thought he was us- using AI or something.

Vit Muller: 00:11:17

But he literally made a YouTube video and he s- he says, "I've

Vit Muller: 00:11:20

been diligent over the last…"

Vit Muller: 00:11:22

I don't know how many years he said, but every day during, workday,

Vit Muller: 00:11:26

I've been diligent at, sending out an email to my li- mailing list.

Vit Muller: 00:11:29

And then, just his process was just recording, just record, voice record

Vit Muller: 00:11:34

or using WhisperFlow, just talking freely and whatever that's generated,

Vit Muller: 00:11:38

maybe just polish up a little bit, but don't run it through AI or anything,

Vit Muller: 00:11:41

'cause we already know this stuff.

Vit Muller: 00:11:43

And if you can… And stories are powerful, and oftentimes if you're

Vit Muller: 00:11:47

trying to, type it out and you're trying to be like, again, like kind of like

Vit Muller: 00:11:49

mechanical and engineer the story into it, you're just thinking d- like you're

Vit Muller: 00:11:54

just thinking too much about it versus if you're just talk- talking, just talking

Vit Muller: 00:11:59

with your mouth, just using WhisperFlow or like talking to somebody and you're not

Vit Muller: 00:12:02

thinking too much about, how it sounds, just being you, just being comfortable.

Vit Muller: 00:12:07

And I found his copy was really good, so I was wondering if maybe that's the way,

Molly Mahoney: 00:12:10

Yeah, it's interesting that you bring up the confidence piece,

Molly Mahoney: 00:12:12

'cause I don't know if you know this, but when I first started, I was a professional

Molly Mahoney: 00:12:16

musical theater performer for a long time, and then I launched my company,

Molly Mahoney: 00:12:20

The Prepared Performer, in order to help other singers to have a career like I had.

Molly Mahoney: 00:12:25

So I was doing singing and career coaching for other performers.

Molly Mahoney: 00:12:29

But what I did is in 2016, I switched everything, and rather than teaching

Molly Mahoney: 00:12:34

performers to have a business, I started teaching business owners how to perform.

Molly Mahoney: 00:12:38

And I launched a program way before I was doing the AI

Molly Mahoney: 00:12:41

stuff called Camera Confidence.

Molly Mahoney: 00:12:43

So the whole thing that I was actually doing was helping people to do exactly

Molly Mahoney: 00:12:47

what you're talking about right now.

Molly Mahoney: 00:12:48

And the big thing is a lot of people feel like they need to put

Molly Mahoney: 00:12:51

on something in order to do that.

Molly Mahoney: 00:12:54

But really, it's a, it's an… There's exercises you can go through to help you

Molly Mahoney: 00:12:59

to feel more confident, because a lot of people may not feel confident just talking

Molly Mahoney: 00:13:04

like that, and when they know that they're being recorded, they may like, g-g-g-g-g,

Molly Mahoney: 00:13:08

freeze up and not speak as freely.

Molly Mahoney: 00:13:10

So we find that if you can take conversations that you've had with

Molly Mahoney: 00:13:15

someone else, that will free you up a little bit more, or you can actually take

Molly Mahoney: 00:13:19

some time to really dig in and decide.

Molly Mahoney: 00:13:21

We have a, a system called the Quesadilla of Awesome, where you

Molly Mahoney: 00:13:24

figure out what makes you an awesome human, because everyone is awesome,

Molly Mahoney: 00:13:28

whether they know it or not.

Molly Mahoney: 00:13:29

And when you can see that written out in a thing that makes it real, it can

Molly Mahoney: 00:13:35

help you to feel more confident if you're not already feeling confident

Molly Mahoney: 00:13:38

when you first start speaking that way.

Vit Muller: 00:13:40

Yeah, that's great.

Vit Muller: 00:13:41

I like it.

Vit Muller: 00:13:41

That's awesome.

Vit Muller: 00:13:42

Now, what would you say, like public speaking though, that's that's a

Vit Muller: 00:13:45

whole another ball game, right?

Vit Muller: 00:13:46

you can be yourself, but maybe you're yourself and like you're unique.

Vit Muller: 00:13:50

Everybody's unique.

Vit Muller: 00:13:52

But, when it comes to public speaking or on a video or on a stage, you

Vit Muller: 00:13:55

still have to maybe like talk louder.

Vit Muller: 00:13:58

be more expressive because you want to e- engage with the audience, right?

Vit Muller: 00:14:03

So, what would you say to somebody's listening to this like, "Oh, but then

Vit Muller: 00:14:07

would that still be myself or am I putting on…" like what's the fine line?

Vit Muller: 00:14:11

Because you can be y- you can be yourself, but you still have to put the…

Vit Muller: 00:14:14

And if when I'm talking on these podcasts, when I'm intro… I, I do notice like I

Vit Muller: 00:14:18

gotta crank up my energy a little bit.

Vit Muller: 00:14:20

Maybe it's just also that I had a lunch now and I had a coffee, but I gotta crank

Vit Muller: 00:14:24

up my energy a little bit and like just be a bit more energetic about it because

Vit Muller: 00:14:28

I know that people are listening to it, and if I was just sluggish, then, I

Vit Muller: 00:14:32

don't know what I'm trying to say, but

Molly Mahoney: 00:14:33

Yeah.

Molly Mahoney: 00:14:34

We have a whole concept around that called elevating your awesome.

Molly Mahoney: 00:14:37

So it's not about putting on an energy from somewhere else, it's really

Molly Mahoney: 00:14:40

pulling that energy from within you.

Molly Mahoney: 00:14:41

And this is something also that I learned back in college,

Molly Mahoney: 00:14:44

and it used to drive me crazy.

Molly Mahoney: 00:14:46

I hated the fact that this was true, that you want to learn all

Molly Mahoney: 00:14:50

these different techniques and strategies and communication styles.

Molly Mahoney: 00:14:55

you may, feel that you need to be louder, but maybe you actually need to be

Molly Mahoney: 00:14:59

softer so that you can bring people in.

Vit Muller: 00:15:01

there's that too, where you can be-- You gotta be louder,

Vit Muller: 00:15:04

but you also know where you're gonna… Because it's about waves.

Vit Muller: 00:15:06

If it's monotonous, then you're gonna lose people.

Molly Mahoney: 00:15:09

Yeah.

Molly Mahoney: 00:15:09

So I used to say that it's like you wanna have a vocal coloring box,

Molly Mahoney: 00:15:13

and then you want to be able to pull out of all those different colors.

Molly Mahoney: 00:15:16

So what they would teach us is that you would practice something like making

Molly Mahoney: 00:15:20

these acting choices, but then when you actually got into performance,

Molly Mahoney: 00:15:24

you would let all those choices go and allow yourself to be natural.

Molly Mahoney: 00:15:28

And I would get so annoyed 'cause I'd be like, "Then why did I go through and make

Molly Mahoney: 00:15:31

those choices before if I'm just gonna be natural now?" But the thing is, it's

Molly Mahoney: 00:15:36

just if you learn… if you're a martial artist and you learn a bunch of different,

Molly Mahoney: 00:15:40

I don't, I'm not a martial artist, so I don't know what they're called, but,

Molly Mahoney: 00:15:42

moves, and then you have to be, like a butterfly, sting like a bee or whatever.

Molly Mahoney: 00:15:48

you've gotta be able to respond like an improv, but you have all

Molly Mahoney: 00:15:52

of these skill sets underneath it.

Molly Mahoney: 00:15:54

As a speaker, I have these five Ps of the prepared performer that help

Molly Mahoney: 00:15:59

you so that you know you have these different strategies you can pull from,

Molly Mahoney: 00:16:03

but you're malleable enough and fluid enough to make it not sound like a robot.

Molly Mahoney: 00:16:07

'Cause if you come into it like a robot, you're gonna get hit off course, and

Molly Mahoney: 00:16:12

then the robot's just gonna fall over.

Molly Mahoney: 00:16:13

But you need to be able to dance with the AI, is what we used to

Vit Muller: 00:16:17

it's a fine craft and you have to-- This is the, the five stages of

Vit Muller: 00:16:20

competence where, you know, you don't-- you know what you don't know, you know

Vit Muller: 00:16:24

what you know, you know-- You don't know that and then what is the last one?

Vit Muller: 00:16:29

it's just basically, it's just, think about neural, like

Vit Muller: 00:16:32

synapses in your brain, guys.

Vit Muller: 00:16:33

Like just visualize the brain and how it's all intertwined, right?

Vit Muller: 00:16:36

The little, pieces of energy flowing between the neurons, whatever.

Vit Muller: 00:16:40

And those are all pathways and how memory is accessed, how your brain

Vit Muller: 00:16:44

works, but also how habits are formed.

Vit Muller: 00:16:46

And it just becomes so second nature that you don't even think about it.

Vit Muller: 00:16:50

So like with what you said, right?

Vit Muller: 00:16:51

Like you had, theory and you had, you s- you-- It's when you start, any,

Vit Muller: 00:16:55

any subject, matter of expertise.

Vit Muller: 00:16:57

Like you gotta, you go- you gotta learn something and there's a way to do it, and

Vit Muller: 00:17:00

so you're kind of like being a bit robotic about it, how you're practicing it.

Vit Muller: 00:17:04

But you gotta get the reps and it just becomes so ingrained that you don't even

Vit Muller: 00:17:09

think about it at the end of the day, and that's where you wanna get to, right?

Vit Muller: 00:17:12

So I think that's what you, that's what you're talking about.

Molly Mahoney: 00:17:14

I haven't thought about bringing in those five stages

Molly Mahoney: 00:17:16

of competence, but that's such a good example that I'm probably

Molly Mahoney: 00:17:19

gonna use forever now, so thank you.

Molly Mahoney: 00:17:21

I will shout you out.

Vit Muller: 00:17:22

Yeah, no, you're

Molly Mahoney: 00:17:22

I think that's-- it's such a good point, and there's so many things

Molly Mahoney: 00:17:26

that I have learned throughout my life that I went through that, like from dance

Molly Mahoney: 00:17:31

to playing piano, playing guitar, right?

Molly Mahoney: 00:17:33

there's different things that I'm sure all of us have experienced

Molly Mahoney: 00:17:37

as we've become closer to being a, quote-unquote, "expert" in it.

Molly Mahoney: 00:17:42

And then at the end, once you're a, quote-unquote, "expert," you realize

Molly Mahoney: 00:17:45

that everyone's a beginner and we're all of them, no one's really an expert.

Molly Mahoney: 00:17:48

But you have to go through those phases to feel that confident in it where

Molly Mahoney: 00:17:51

you truly can, make that magic happen.

Molly Mahoney: 00:17:54

I love it

Vit Muller: 00:17:54

What's really cool is, hearing you talk about, your background as an

Vit Muller: 00:17:57

actor and how you're bringing it back.

Vit Muller: 00:17:59

you're still leveraging from those experiences way back even

Vit Muller: 00:18:03

though it's no longer your career.

Vit Muller: 00:18:04

I assume you don't do it anymore or maybe you are, I don't know, but

Molly Mahoney: 00:18:07

Very rarely.

Molly Mahoney: 00:18:08

I love to emcee a good, like, fundraiser.

Molly Mahoney: 00:18:11

I'm, I have a couple of boards that I'm on and some… Last year we did an

Molly Mahoney: 00:18:14

'80s themed gala for the theater that I'm on the board of, and I emceed as

Molly Mahoney: 00:18:19

a 1980s PE teacher, and it was like a full SNL skit the whole entire night,

Molly Mahoney: 00:18:24

but that's very rare that I do that now.

Vit Muller: 00:18:27

Yeah.

Vit Muller: 00:18:27

'Cause, it's really interesting, how like different, paths or

Vit Muller: 00:18:31

different, careers people have.

Vit Muller: 00:18:32

Some people have one career and some people switch.

Vit Muller: 00:18:35

Like I, my, my background is I used to be a cook.

Vit Muller: 00:18:37

I used to be a chef.

Molly Mahoney: 00:18:39

Oh, no way.

Molly Mahoney: 00:18:39

Cool

Vit Muller: 00:18:40

and so what I'm noticing now is just like my attention…

Vit Muller: 00:18:44

Well, it's not even, attention to detail.

Vit Muller: 00:18:45

I was gonna say more about, like there's always something.

Vit Muller: 00:18:47

Like I'm always-- part of it is just being workaholic, purely because, we are

Vit Muller: 00:18:51

entrepreneurs and you just gotta do it.

Vit Muller: 00:18:53

but also part of it is I always like to think about, I don't

Vit Muller: 00:18:56

know, it's just like hard to rest.

Vit Muller: 00:18:58

It's like

Molly Mahoney: 00:18:59

Well, and there's so many metaphors in cooking also.

Molly Mahoney: 00:19:01

Like I-- The phrase that I use with our clients is that you have to season your

Molly Mahoney: 00:19:05

AI assistant or season your AI agent so that it has the right secret sauce, right?

Molly Mahoney: 00:19:11

So there's so many metaphors within everyone.

Molly Mahoney: 00:19:14

Like whoever's listening to this, whatever your past life has been,

Molly Mahoney: 00:19:17

bring those metaphors and those stories forward because like you mentioned,

Molly Mahoney: 00:19:22

stories are really how people learn.

Molly Mahoney: 00:19:24

Stories are really how people connect, and AI is so good at helping us to pull

Molly Mahoney: 00:19:28

those stories out and to weave them back in if you use it strategically.

Molly Mahoney: 00:19:32

So really

Vit Muller: 00:19:33

Exactly.

Vit Muller: 00:19:34

Like for me, one of those would be, when you're working in a commercial

Vit Muller: 00:19:37

kitchen, you're either doing a prepping or you're cooking or you're serving

Vit Muller: 00:19:41

or you're plating or you're cleaning.

Vit Muller: 00:19:43

There's always something.

Vit Muller: 00:19:44

Like you never-- you should never be standing still in the kitchen.

Vit Muller: 00:19:47

If you are, you're not really, maximizing your full potential.

Vit Muller: 00:19:50

And so when I'm working now, like if it's setting up GHL account or

Vit Muller: 00:19:54

building a campaign for client or doing some custom project, it's

Vit Muller: 00:19:57

always thinking like, what else?

Vit Muller: 00:19:59

Or like hearing a customer, having maybe a bit of experience maybe

Vit Muller: 00:20:03

with customer support or something.

Vit Muller: 00:20:05

It's like, okay, well, what could have… what could be different?

Vit Muller: 00:20:07

Or what could be… It's always thinking.

Vit Muller: 00:20:09

I don't know if it's

Molly Mahoney: 00:20:10

Or improved upon, like the constant

Vit Muller: 00:20:12

always.

Vit Muller: 00:20:13

Yeah.

Vit Muller: 00:20:13

Because innately it's more, it maybe it's also driven by I don't wanna, I don't

Vit Muller: 00:20:17

wanna have people like thinking bad about me, so I always trying to over-deliver.

Vit Muller: 00:20:21

Maybe that's too.

Vit Muller: 00:20:22

But yeah, it's interesting how your careers shapes and certain, habits,

Vit Muller: 00:20:25

behaviors, as well as personality.

Vit Muller: 00:20:28

let's spin it to HighLevel then.

Vit Muller: 00:20:30

Good segue.

Vit Muller: 00:20:30

you have, you bundle HighLevel with your services, right?

Vit Muller: 00:20:34

so like I was interested to know how are you packaging that so that

Vit Muller: 00:20:37

clients buy outcomes and not just a, a, a software like a login, can you

Vit Muller: 00:20:42

like walk me through like the price, the onboarding, the moment they first

Vit Muller: 00:20:46

kinda go like, "Oh, damn, this works"?

Molly Mahoney: 00:20:49

Yeah.

Molly Mahoney: 00:20:49

And I, this was something I really struggled with.

Molly Mahoney: 00:20:52

I paid for HighLevel for an entire year at the 497 level, not realizing I

Molly Mahoney: 00:20:57

could've been paying for the 97 level, because I wasn't doing anything with it.

Molly Mahoney: 00:21:00

But I paid for it 497 level thinking that's what I needed.

Molly Mahoney: 00:21:03

But I was so confused about to explain the difference between buying

Molly Mahoney: 00:21:09

the software and then if it came as a bonus and then the affiliate.

Molly Mahoney: 00:21:13

I could not wrap my brain around it.

Molly Mahoney: 00:21:14

And I don't… I- it's wild to me how confused I was in the beginning

Molly Mahoney: 00:21:18

because now, don't say this to anybody else, but I would pay so much.

Molly Mahoney: 00:21:21

I cannot believe how much value we get out of that 497 a month.

Molly Mahoney: 00:21:24

it is unbelievable

Vit Muller: 00:21:26

they're not doing enough.

Vit Muller: 00:21:27

They're not, but I would say they are not, marketing it strong enough.

Vit Muller: 00:21:33

That's one beef I've n- noticed.

Vit Muller: 00:21:35

I go on, on, I-- Okay, yes, there is API, it's fully, you got the SaaS configurate,

Vit Muller: 00:21:40

but there's all the little nuances and I think they could do better job.

Vit Muller: 00:21:44

I don't know, it's almost like they don't try, hard enough to get people on 497.

Vit Muller: 00:21:48

Have

Molly Mahoney: 00:21:48

Well, and I think also there's so many different use

Molly Mahoney: 00:21:51

cases for it, which makes it tricky.

Molly Mahoney: 00:21:53

So that's where they really rely on us to market.

Molly Mahoney: 00:21:56

So here's-- Yeah.

Molly Mahoney: 00:21:58

here's our journey with it.

Molly Mahoney: 00:22:00

So I created a white label called Star Funnels, and so it is all branded.

Molly Mahoney: 00:22:07

It's very cute.

Molly Mahoney: 00:22:08

It matches my crazy pink and star brand.

Molly Mahoney: 00:22:11

And what I have done is we give it away as a bonus for $1.

Molly Mahoney: 00:22:18

So the $1 is very important because that allowed us to get people to

Molly Mahoney: 00:22:22

get their credit card in so that as they do more on the back end with

Molly Mahoney: 00:22:26

it, I don't get charged for their extra things that they're buying.

Molly Mahoney: 00:22:29

So we give them a $1 bonus, but $1 a month, and then

Molly Mahoney: 00:22:34

they get a $1 a month credit.

Molly Mahoney: 00:22:36

But they're paying us at least 97 a month to get it.

Molly Mahoney: 00:22:40

So our content club, which is our entry level program, which we're-- is

Molly Mahoney: 00:22:45

a program where we help you to create content with AI, and it's content that

Molly Mahoney: 00:22:48

converts, not like, crazy, goofy content.

Molly Mahoney: 00:22:51

It's very strategic to help you to bring in leads.

Molly Mahoney: 00:22:54

So every month you get to get on a call with me.

Molly Mahoney: 00:22:57

We walk through this together.

Molly Mahoney: 00:22:58

We create your content together.

Molly Mahoney: 00:23:00

And then in between that call, you get access to all of this

Molly Mahoney: 00:23:05

whole HighLevel account with all of our pre-built templates.

Molly Mahoney: 00:23:09

So we give you all of these workflows.

Molly Mahoney: 00:23:11

We give you landing pages, everything you need to bring in leads.

Molly Mahoney: 00:23:15

That then-- So that is like already if you were gonna go get your own

Molly Mahoney: 00:23:20

HighLevel account, it would be $97.

Molly Mahoney: 00:23:22

So we make it like valuable by having this coaching program as a part of it.

Molly Mahoney: 00:23:27

But we have them-- Usually people buy it through us and

Molly Mahoney: 00:23:29

then they get it on the back end.

Molly Mahoney: 00:23:31

So that's our starting point, and then we have an ascension ladder, which

Molly Mahoney: 00:23:33

I can explain too if that's helpful.

Vit Muller: 00:23:35

That's really good because, yeah, like you could just

Vit Muller: 00:23:38

be reselling HighLevel under your own brand, but that would just

Molly Mahoney: 00:23:42

and so what I ha- do is I have, if you go to, if you go to

Molly Mahoney: 00:23:44

starfunnels.io, like you can see what my… if I was gonna sell it on its own,

Molly Mahoney: 00:23:49

it has everything that you would get with HighLevel, but then guess what?

Molly Mahoney: 00:23:54

The bonus when you buy Star Funnels, you get the Content Club as a bonus.

Vit Muller: 00:23:59

Right.

Vit Muller: 00:23:59

So you can spin it either way, but basically, you know how it is.

Vit Muller: 00:24:03

It's like you should be selling outcomes.

Vit Muller: 00:24:04

You shouldn't be selling the drill, sell the hole.

Vit Muller: 00:24:07

So your content program is selling the actual outcome, right?

Molly Mahoney: 00:24:11

And the point of the content program, even still, like it

Molly Mahoney: 00:24:13

would be selling the drill if I said, "Well, create content." But the point of

Molly Mahoney: 00:24:17

the content club is to generate leads.

Molly Mahoney: 00:24:20

So that's the outcome,

Vit Muller: 00:24:21

And it's how you, and it's how you package up

Vit Muller: 00:24:23

that, value proposition, right?

Vit Muller: 00:24:24

So that's what it's about.

Vit Muller: 00:24:26

I really like it.

Vit Muller: 00:24:27

Yeah.

Molly Mahoney: 00:24:28

Yeah.

Molly Mahoney: 00:24:29

And then from there, what I'm really obsessed with, and I think people miss

Molly Mahoney: 00:24:33

this all the time, is that when you have a solution that's at a lower level,

Molly Mahoney: 00:24:37

like a $97 solution or we have a bunch which we could talk about, I call them

Molly Mahoney: 00:24:41

activation-- buyer activation apps.

Molly Mahoney: 00:24:43

So they're mini apps that are paid lead magnets that get people

Molly Mahoney: 00:24:47

to want to buy more from us.

Molly Mahoney: 00:24:49

And the main thing that we do is we give them a win.

Molly Mahoney: 00:24:53

Like they start with a problem, we bring them a solution, and

Molly Mahoney: 00:24:57

then we create a new problem.

Molly Mahoney: 00:25:00

So we're always highlighting that gap.

Molly Mahoney: 00:25:02

So the gap after the content club is, okay, now you have these leads,

Molly Mahoney: 00:25:06

how do you actually sell to them?

Molly Mahoney: 00:25:08

And so then if you upgrade from there to our AI Stars program, in there

Molly Mahoney: 00:25:13

we give you a whole bunch of tools, we give you strategies that will

Molly Mahoney: 00:25:17

help you to sell, and we have weekly high-level support calls in there.

Molly Mahoney: 00:25:21

So we have a human being who's on a call every week giving you support

Molly Mahoney: 00:25:26

in how to use Star Funnels, or we help you to build your own agency.

Molly Mahoney: 00:25:29

So that's a 297 level where they can pay 297 a month, get the content club

Molly Mahoney: 00:25:34

so they get the monthly calls, then they get another monthly call that's a

Molly Mahoney: 00:25:37

more advanced AI call and another deeper Q&A with me that's a more advanced Q&A.

Molly Mahoney: 00:25:42

And the point of that is to help you to build an actual

Molly Mahoney: 00:25:44

business and make sales with AI.

Vit Muller: 00:25:46

Brilliant.

Vit Muller: 00:25:46

So right now, what's shifting, and I've had a few people ask me about

Vit Muller: 00:25:51

it 'cause I interview so many people, asking me like, "Hey, Vit, I'm noticing

Vit Muller: 00:25:54

something's different about HighLevel and, it's harder to sell HighLevel,

Vit Muller: 00:25:57

like resell HighLevel and all that."

Vit Muller: 00:26:00

And I'm like, "Yeah, it's changed, right?" Like last six months, HighLevel

Vit Muller: 00:26:02

is marketing directly to business owners.

Vit Muller: 00:26:05

and if you just

Molly Mahoney: 00:26:06

and people know what it is.

Molly Mahoney: 00:26:07

I think in the beginning you could trick people, and I don't think

Molly Mahoney: 00:26:10

tricking people is ever a good idea, but it worked for some agency owners

Molly Mahoney: 00:26:15

to act like it was actually their own tool, not a white label of HighLevel

Vit Muller: 00:26:20

So what this highlights is what, what the recommendation's been

Vit Muller: 00:26:24

from the beginning is, sell them on like what you're actually going to provide

Vit Muller: 00:26:28

for the business, what's the value.

Vit Muller: 00:26:30

now I was curious to know, so with these add-ons, these, mini

Vit Muller: 00:26:33

lead magnets that, r- present a solution to a new problem because

Vit Muller: 00:26:37

it's like peeling the onion, right?

Vit Muller: 00:26:39

do you do it like a flywheel or do they learn about these additional

Vit Muller: 00:26:44

add-ons as they go through the journey?

Vit Muller: 00:26:45

Meaning could you use one of those, let's say, halfway through you're

Vit Muller: 00:26:49

exposing your problem, could you also do it as a front-end offer?

Molly Mahoney: 00:26:53

Yeah, yeah.

Molly Mahoney: 00:26:53

So usually those are front-end offers is the way that we're doing them,

Molly Mahoney: 00:26:56

that they'll-- But they'll find out about those first, and that's

Molly Mahoney: 00:27:00

how they get into our ecosystem.

Molly Mahoney: 00:27:01

So a couple of examples.

Molly Mahoney: 00:27:03

When Sora came out, RIP, I loved Sora so much.

Molly Mahoney: 00:27:06

But when Sora, the AI video app came out, within three days, I had an app called,

Molly Mahoney: 00:27:13

Sora Spark that gave you 200 different AI video scripts that were customizable.

Molly Mahoney: 00:27:19

So you'd put in your thing that you wanna sell, and then it would w- the

Molly Mahoney: 00:27:23

AI would write a video script for you.

Molly Mahoney: 00:27:25

I sold it, I think, for $27 maybe, I can't remember.

Molly Mahoney: 00:27:29

But we had 130 people buy it right away because we were tapping

Molly Mahoney: 00:27:33

into a trending why now belief.

Molly Mahoney: 00:27:37

So before I even built the app, I did a post that said,

Molly Mahoney: 00:27:40

"If I was to put together…"

Molly Mahoney: 00:27:42

The first one I did was like, "If I was to put together a full guide

Molly Mahoney: 00:27:45

on how to use Sora, would you want it?" Sora had just come out.

Molly Mahoney: 00:27:48

Obviously, I didn't have a guide 'cause I had hardly even logged into the tool.

Molly Mahoney: 00:27:51

But I knew I could learn it and then put together that guide.

Molly Mahoney: 00:27:55

Then I said, "If I was to create an app that would write your Sora scripts for you

Molly Mahoney: 00:28:00

so that they don't only, grab attention, they're also setting you up to convert."

Molly Mahoney: 00:28:04

And I had hundreds of people comment on that, and we sold

Molly Mahoney: 00:28:07

130 of them in three days.

Vit Muller: 00:28:08

This is awesome.

Vit Muller: 00:28:09

Again, she goes to that confidence and goes to the,

Vit Muller: 00:28:12

the world we live in right now.

Vit Muller: 00:28:14

It's like you don't have to be an expert in anything and have, years of experience

Vit Muller: 00:28:20

to then go out and put an offer.

Vit Muller: 00:28:23

Because everything is just matter of time, investing time, and

Vit Muller: 00:28:28

everything is pretty much guaranteed.

Vit Muller: 00:28:31

as long as you put time and you research it, and because we have AI,

Vit Muller: 00:28:36

we've-- we can learn about anything.

Vit Muller: 00:28:37

So it's just if you just put your time to it, you can be an expert fairly quickly.

Vit Muller: 00:28:42

Well, knowledgeable fairly quickly.

Vit Muller: 00:28:45

Expert is based on knowledge.

Vit Muller: 00:28:47

Experience comes a bit later.

Vit Muller: 00:28:48

But

Molly Mahoney: 00:28:49

Exactly.

Molly Mahoney: 00:28:50

Yeah, that-- I think that's such a cool connection, the e- the

Molly Mahoney: 00:28:52

expert and the experience is where you really become an expert.

Molly Mahoney: 00:28:56

And what's awesome, and well, what's a problem first before what's awesome,

Molly Mahoney: 00:29:00

is I think a lot of people will take their true expertise, put it to the

Molly Mahoney: 00:29:04

side, and then try and use AI to teach them the knowledge, forgetting that

Molly Mahoney: 00:29:08

they have this expertise over here.

Molly Mahoney: 00:29:10

So even like in your example, as a chef at that level, you have

Molly Mahoney: 00:29:14

a crazy level of expertise in, high-pressure, detailed work.

Molly Mahoney: 00:29:21

Because if you put too much salt in something, like you could have

Molly Mahoney: 00:29:24

someone throw, v- throw a fit.

Molly Mahoney: 00:29:27

So that translates so well into what you're doing in this line of work.

Molly Mahoney: 00:29:32

And so making sure that we don't push our actual expertise to the side, but

Molly Mahoney: 00:29:36

we weave it into what we're doing with that knowledge that we can quickly learn.

Molly Mahoney: 00:29:39

I- I've been saying to my clients recently, I think the best thing that

Molly Mahoney: 00:29:42

AI has given me is my ability to learn quickly, because it, it is wild how fast

Molly Mahoney: 00:29:49

you can process information and distill information so that you can not, not only

Molly Mahoney: 00:29:55

teach other people about it, which is huge, but actually do something with it.

Molly Mahoney: 00:29:59

it's mind-blowing to me

Vit Muller: 00:30:01

Yeah.

Vit Muller: 00:30:01

And so that's what I was trying to get to with my point is like when you said, Sora

Vit Muller: 00:30:05

just came out and you didn't wait until you've gone through it and really learned

Vit Muller: 00:30:10

it end to end and then put out an offer.

Vit Muller: 00:30:13

Because everything-- first of all, everything's moving really fast,

Vit Muller: 00:30:16

so you have to be faster, with the market as, as it's shifting.

Vit Muller: 00:30:20

but then also second, what you've done there is you've tested the market

Vit Muller: 00:30:24

to see if there's even a demand, which it- there's always bill es- but

Vit Muller: 00:30:27

there will always be one, especially in this market right now, right?

Vit Muller: 00:30:32

'Cause people like want, want to be ahead of things.

Vit Muller: 00:30:35

So that's brilliant.

Vit Muller: 00:30:36

like that's a actually like just really good recipe for a lot of us,

Vit Muller: 00:30:39

and I fall into that second category.

Vit Muller: 00:30:41

I take a little bit longer with things and I got to work on that.

Vit Muller: 00:30:44

And I'm sure there's a lot of others that might be listening as well that

Vit Muller: 00:30:47

like just more of a perfectionist.

Vit Muller: 00:30:49

They're just trying to get the ducks in a row a lot more before they get

Vit Muller: 00:30:51

out in the market with something.

Molly Mahoney: 00:30:53

So we call that type of post a validation post because it gets

Molly Mahoney: 00:30:58

the buy-in from people so that they believe it's something that they want.

Molly Mahoney: 00:31:02

It helps to activate the energy on social.

Molly Mahoney: 00:31:05

And also if you get like zero response to people wanting it,

Molly Mahoney: 00:31:08

it could mean one of two things.

Molly Mahoney: 00:31:10

It could mean nobody wants it, or it could mean that you just need to do some more

Molly Mahoney: 00:31:14

on your social or talk to more people to really get a true response from people.

Molly Mahoney: 00:31:18

But this is exactly what HighLevel does, right?

Molly Mahoney: 00:31:21

They do this with the skateboard method by giving us that entry-level offer that

Molly Mahoney: 00:31:26

we trust now that it's gonna continue to get better and better as they build

Molly Mahoney: 00:31:30

more, more magic behind the scenes.

Molly Mahoney: 00:31:32

And they've lived up to that, which is why we trust it.

Vit Muller: 00:31:36

Yeah.

Vit Muller: 00:31:37

And as long as you're doing it, you're doing it for, with the right reasons.

Vit Muller: 00:31:42

Because this is the problem in the marketing world, right?

Vit Muller: 00:31:44

There's so many people who are putting out an offer and people

Vit Muller: 00:31:47

buy into it, but then on the other end they get really shit service.

Molly Mahoney: 00:31:52

Yeah, so this is actually the most important piece.

Molly Mahoney: 00:31:54

If you don't act-- If you don't deliver on what you've promised with this, then

Molly Mahoney: 00:31:59

you will never be able to sell something else again because word will spread fast.

Molly Mahoney: 00:32:04

So you do have to have confidence, you have to have stick-to-it-iveness,

Molly Mahoney: 00:32:08

you have to really commit to bringing that solution and know

Molly Mahoney: 00:32:12

that you have a path to get there.

Molly Mahoney: 00:32:14

And the more that you do it, the more comfortable you'll get, and the more

Molly Mahoney: 00:32:17

your people will know that it's real.

Molly Mahoney: 00:32:18

Like we did our first founding member r- offer in 2016 with that

Molly Mahoney: 00:32:23

program called Camera Confidence.

Molly Mahoney: 00:32:24

We sold it for $47.

Molly Mahoney: 00:32:26

All I had was an empty Facebook group and a spreadsheet.

Molly Mahoney: 00:32:30

My spreadsheet mapped out all these different lessons, which I

Molly Mahoney: 00:32:33

taught live, one a day for 30 days.

Molly Mahoney: 00:32:36

The last time we sold that offer, we sold it for $5,000 because it had

Molly Mahoney: 00:32:41

gained that much value over time.

Molly Mahoney: 00:32:43

But the people who bought in for 47, they still had access.

Molly Mahoney: 00:32:46

So we always reward our founding members as well

Vit Muller: 00:32:49

Yeah, I like that.

Vit Muller: 00:32:50

No, that's really good.

Vit Muller: 00:32:52

So like I've done something like that last year.

Vit Muller: 00:32:54

I just didn't, I didn't a follow-up on, on it.

Vit Muller: 00:32:56

I just put a post up and I said, "Who'd be interested if I put together a, a

Vit Muller: 00:33:01

snapshot system in a box on how to, run your own podcast with everything

Vit Muller: 00:33:05

that we've done for this podcast?"

Vit Muller: 00:33:06

We've got it like really dialed in on the back end.

Vit Muller: 00:33:09

And I got, I got a response.

Vit Muller: 00:33:11

I got a bunch of people commenting like they would be interested, and

Vit Muller: 00:33:14

then, life moved on and I just, I di- didn't pri- I, I didn't prioritize

Vit Muller: 00:33:17

it enough, so I didn't went ahead and actually put an offer out t- together.

Vit Muller: 00:33:20

But it was good to, to validate that, yeah, this strategy works.

Vit Muller: 00:33:24

And I think that interest might still be there if I went ahead

Vit Muller: 00:33:28

and put something together.

Vit Muller: 00:33:29

But,

Molly Mahoney: 00:33:30

And I think sometimes people are afraid to even ask the question

Molly Mahoney: 00:33:33

like that because they're like, "Oh, well, I wouldn't have time to do it now." But

Molly Mahoney: 00:33:36

you could-- So you could launch it in, three years, come back to those people.

Molly Mahoney: 00:33:41

We had a post that literally two years went by and I hadn't replied on this one

Molly Mahoney: 00:33:46

post, and I had one of my good friends and team members, Tim, go in and reply

Molly Mahoney: 00:33:50

to people, and someone responded and was like, it's been two years, man."

Molly Mahoney: 00:33:54

And Tim said, "No time like the present." So don't let that stop you.

Molly Mahoney: 00:33:59

Should you get back to people sooner?

Molly Mahoney: 00:34:01

Obviously, yes.

Molly Mahoney: 00:34:01

But don't let that stop you from putting things out there.

Vit Muller: 00:34:04

Yeah.

Vit Muller: 00:34:05

this just falls into the, the, what we started talking about at the

Vit Muller: 00:34:07

beginning is, the AI slope and just being uniquely uni- uniquely you.

Vit Muller: 00:34:12

And I was-- I'm interested, to see what you think 'cause you've

Vit Muller: 00:34:15

got a podcast as well, right?

Molly Mahoney: 00:34:18

Okay.

Molly Mahoney: 00:34:19

Can I tell you a little funny story about this?

Vit Muller: 00:34:21

yeah, but just, I just wanted to segue from what I was

Molly Mahoney: 00:34:24

okay.

Molly Mahoney: 00:34:24

Sorry, Aria.

Molly Mahoney: 00:34:24

I ha- I have had multiple podcasts over the years,

Vit Muller: 00:34:27

Okay, so here's what I'm thinking.

Vit Muller: 00:34:29

as the time goes on and more people will be creating AI-generated content, however

Vit Muller: 00:34:34

good it may be, I think the demand for real, like raw, ideally face-to-face

Vit Muller: 00:34:41

or like a real voice experiences will increase, and I think there's gonna be

Vit Muller: 00:34:45

a second wave of that scamming where the podcasts will increase in demand

Molly Mahoney: 00:34:50

A million percent, and they don't go away.

Molly Mahoney: 00:34:52

So people can go back and listen to my podcast that I launched in

Molly Mahoney: 00:34:57

2013, called "The Prepared Performer Podcast," which is for actors.

Molly Mahoney: 00:35:01

It's like a totally different thing than what I'm doing now.

Molly Mahoney: 00:35:04

But if they wanna validate that I am like a real human who's actually

Molly Mahoney: 00:35:07

been doing this, that podcast lives on as me speak- I'm very much more

Molly Mahoney: 00:35:13

over the top and cheese ball musical theater in that podcast but it's there

Molly Mahoney: 00:35:18

and it's real, so I totally agree

Vit Muller: 00:35:20

it's proof of your legitimacy

Molly Mahoney: 00:35:22

And the journey too, like sometimes people

Molly Mahoney: 00:35:23

wanna get rid of old content.

Molly Mahoney: 00:35:24

I have a video on my YouTube channel that has 100,000 views

Molly Mahoney: 00:35:28

of me teaching how to sing a C scale, how to sight read a C scale.

Molly Mahoney: 00:35:33

And I think should I remove that 'cause I'm not doing that on YouTube anymore?

Molly Mahoney: 00:35:36

But it shows the journey.

Molly Mahoney: 00:35:38

It shows that, where I started to where I am now.

Molly Mahoney: 00:35:40

So I

Vit Muller: 00:35:41

Yeah.

Vit Muller: 00:35:42

This is interesting.

Vit Muller: 00:35:43

So this is similar to like organic content, right?

Vit Muller: 00:35:46

Where if you're posting something on Facebook page and you're a small business,

Vit Muller: 00:35:49

generally you won't get much reach unless you have a verified page where you might

Vit Muller: 00:35:54

get a little bit more, or ultimately unless boost the post and run ads.

Vit Muller: 00:35:58

But, what's cool about posting on your Facebook pages and all that, even if you

Vit Muller: 00:36:02

don't get much reach, is it still improves conversion because buyers these days do

Vit Muller: 00:36:08

so much research, so they will check you out and you will get more con… So I say

Vit Muller: 00:36:13

that to customers like, oh, you know what?

Vit Muller: 00:36:15

You're like, "Hey, you gotta start doing videos and, you can

Vit Muller: 00:36:18

leverage the heck out of it.

Vit Muller: 00:36:19

You can do podcasts, you can leverage it into everyth- in all the other

Vit Muller: 00:36:21

formats." And then you post it out there and then they go, "Oh yeah, but like I

Vit Muller: 00:36:25

didn't really get any likes or didn't get much com- comments or thing- things

Vit Muller: 00:36:29

like that." I'm like, "Yeah, it's, it's really hard to compete these days.

Vit Muller: 00:36:31

There's just so much." But there's still value because people will ch- those that

Vit Muller: 00:36:36

are shopping around, they will wanna see that you are actually legitimate.

Vit Muller: 00:36:40

And how would you say, like what would be the, the definition

Vit Muller: 00:36:44

of legitimate business?

Vit Muller: 00:36:45

I think, for me anyway, is they have a website, they have some content

Vit Muller: 00:36:49

on social media that talks about the problems they're trying to solve.

Vit Muller: 00:36:53

If they have engagement, that's great too.

Vit Muller: 00:36:56

But as long as it's genuine content, that to me definitely adds more faith to

Vit Muller: 00:37:00

going ahead with that potential vendor as opposed to somebody else who has

Vit Muller: 00:37:06

zero and it just looks too suspicious.

Molly Mahoney: 00:37:09

Yeah, I totally agree.

Molly Mahoney: 00:37:10

We call it building your library of content, because once you build that

Molly Mahoney: 00:37:14

library and the way that we do it, you figure out who that perfect person

Molly Mahoney: 00:37:18

is that you're speaking to, right?

Molly Mahoney: 00:37:20

You're having that one-on-one conversation, and you're

Molly Mahoney: 00:37:23

instilling buying beliefs.

Molly Mahoney: 00:37:25

So exactly what you just said, when they come to your p- profile or your page or

Molly Mahoney: 00:37:29

whatever, and they see this content, if they've already been thinking about buying

Molly Mahoney: 00:37:33

from you and the content on your accounts can squish objections, can instill

Molly Mahoney: 00:37:38

beliefs about you, can instill beliefs about the product that you're selling,

Molly Mahoney: 00:37:42

can instill beliefs about the world that we're living in that lead toward

Molly Mahoney: 00:37:46

buying your product, like chef's kiss.

Molly Mahoney: 00:37:48

I don't care that I had one video that reached 39 million and

Molly Mahoney: 00:37:53

Facebook paid me $30,000 for it.

Molly Mahoney: 00:37:54

It was a fun, cool experience.

Molly Mahoney: 00:37:57

But what I really care about is the fact that my content, even if I get one I

Molly Mahoney: 00:38:01

know it is instilling a belief that's helping people to get closer to buying.

Vit Muller: 00:38:04

Because somebody's buying product or s- or service to

Vit Muller: 00:38:07

fix, as a way to, as a way, as a solution to their problem, right?

Vit Muller: 00:38:11

So they wanna know that they're gonna be working with somebody who actually

Vit Muller: 00:38:14

is worth their salt, is somebody who is actually understand their trade.

Vit Muller: 00:38:18

and I also think this is why even more podcast and video will be even

Vit Muller: 00:38:23

more important because text-based, it, it's, it's a lot harder to,

Vit Muller: 00:38:28

for text-based content to have, to have credibility unless it's backed

Vit Muller: 00:38:33

by a video or backed by actual credibility like, awards or something,

Molly Mahoney: 00:38:40

Can I say something about that actually?

Molly Mahoney: 00:38:42

'Cause, okay, so I, we, our text content actually performs better

Molly Mahoney: 00:38:46

on my personal profile, in, better is a relative term, but better

Molly Mahoney: 00:38:50

in terms of reach and engagement.

Molly Mahoney: 00:38:52

But what I think actually really helps it is the fact that people can go anywhere,

Molly Mahoney: 00:38:57

they can see that I've done podcasts like this, they can see that I'm a human

Molly Mahoney: 00:39:00

that moves and talks and is not only AI.

Molly Mahoney: 00:39:04

Then when they read my content, they have that proof of humanity already there.

Molly Mahoney: 00:39:10

Or I'm

Vit Muller: 00:39:10

so that's the… Mm-hmm.

Vit Muller: 00:39:12

Sorry.

Vit Muller: 00:39:12

Yeah

Molly Mahoney: 00:39:13

No, yeah, like I'm speaking on stage, then they read my content.

Molly Mahoney: 00:39:15

They're connecting it to the fact that they've met me as a real human

Molly Mahoney: 00:39:18

or seen me on stage as a real human, so it makes your written content that

Molly Mahoney: 00:39:22

much more powerful because they have it matched with that fact that they,

Molly Mahoney: 00:39:27

they now can trust that you're a human

Vit Muller: 00:39:29

Yeah.

Vit Muller: 00:39:29

And it's important that you brought that context because,

Vit Muller: 00:39:31

yeah, it's not like a blanket rule.

Vit Muller: 00:39:33

It's like if you start putting out blog articles, text-based, then it won't work.

Vit Muller: 00:39:38

It will, but only, I think only if you already had the credibility

Vit Muller: 00:39:43

in the marketplace, established.

Vit Muller: 00:39:44

If you haven't, then I think it's even more important to start with video and

Vit Muller: 00:39:48

like podcasts first, and then, Like you go Gary Vee, yeah, I would definitely just

Vit Muller: 00:39:53

read a simple plain text Twitter post or whatever X post, and they all hold value.

Vit Muller: 00:39:57

I don't need to see his v- him on a video.

Vit Muller: 00:39:59

But that's Gary Vee, right?

Vit Muller: 00:40:00

he's built that credib- like same as

Molly Mahoney: 00:40:02

he's built so much content that is like him on

Molly Mahoney: 00:40:04

the street and stuff like that.

Molly Mahoney: 00:40:05

It's not all polished, "I am doing a video," right?

Molly Mahoney: 00:40:08

You've seen him responding to people.

Molly Mahoney: 00:40:10

You've seen that, so you, you trust like who it's coming from as a human.

Molly Mahoney: 00:40:15

Such a good point.

Molly Mahoney: 00:40:17

Yeah, I

Vit Muller: 00:40:17

Yeah.

Vit Muller: 00:40:18

what I was really impressed by the way, as I was, like, eating my lunch

Vit Muller: 00:40:22

and I was just looking at a couple more reels of, you and stuff, I

Vit Muller: 00:40:25

actually… I just sliding reels.

Vit Muller: 00:40:27

It wasn't all just you on the reels.

Vit Muller: 00:40:29

There was literally people talking about you and your program.

Vit Muller: 00:40:32

wow, that's, that's the ultimate.

Vit Muller: 00:40:34

Do you know that you've got people talking about you very po- in a very positive way?

Vit Muller: 00:40:37

I'm sure

Molly Mahoney: 00:40:38

I do actually.

Molly Mahoney: 00:40:39

I'm so grateful.

Molly Mahoney: 00:40:40

Like even this weekend we did a, we did an event here c- at my house.

Molly Mahoney: 00:40:44

We have spa- an event space here, and we did an event called Camp CoWork.

Molly Mahoney: 00:40:48

I don't know if you saw this, but it was a two-day event where we built out their

Molly Mahoney: 00:40:51

AI operating system, and we're doing these now with small groups, so 10 people max.

Molly Mahoney: 00:40:57

And one of our awesome members, her name's Kiri, and she was coming to our

Molly Mahoney: 00:41:00

house for the first time, and she did a video like, "Why am I in California?"

Molly Mahoney: 00:41:04

And went through this whole thing about why she was coming to the event and

Molly Mahoney: 00:41:07

what she had learned from me before.

Molly Mahoney: 00:41:09

And it was-- I was so touched that she did that event, but also it gave her that

Molly Mahoney: 00:41:13

proximity and let her community know, oh, Kiri's like really taking this seriously.

Molly Mahoney: 00:41:19

They now wanna learn from her also.

Molly Mahoney: 00:41:21

I'm grateful when our clients do those types of videos on their own.

Molly Mahoney: 00:41:24

I'm grateful when my team repurposes videos that they do here and all that.

Molly Mahoney: 00:41:29

So yeah, I think that's a big piece

Vit Muller: 00:41:30

Yeah.

Vit Muller: 00:41:30

And it's good to be a lifelong student just to showcase I'm not, be all know all.

Vit Muller: 00:41:34

It's lo- showcasing lifelong student and investing in up- upskilling.

Vit Muller: 00:41:38

So your customers see that and it's like, "Wow, yeah, we're working with

Vit Muller: 00:41:41

somebody who is investing as well." I was gonna ask you about those mini,

Vit Muller: 00:41:45

mini groups, because back when I was in Australia when we were living in Canberra,

Vit Muller: 00:41:49

and I saw what Sarah, Sarah Cordiner,

Molly Mahoney: 00:41:52

Oh yeah

Vit Muller: 00:41:52

right?

Vit Muller: 00:41:53

So what she's doing and what you're doing and, I used to run a fitness

Vit Muller: 00:41:57

business, so I used to like run groups, but it was- wasn't, it wasn't

Vit Muller: 00:42:01

talking and running a workshop.

Vit Muller: 00:42:03

It was, "Come to the park and we'll lift kettlebells and I'll do… I

Vit Muller: 00:42:06

don't know, I'll put together a, a workout and I'll train you guys."

Vit Muller: 00:42:09

But it's the still the same thing.

Vit Muller: 00:42:10

you're getting a group together and it's real and they get an outcome real time

Vit Muller: 00:42:13

there, and it's heavily leveraged, right?

Vit Muller: 00:42:16

As opposed to doing one-to-one.

Vit Muller: 00:42:17

So I'm a big fan of that.

Vit Muller: 00:42:19

I just… and I was… Last year, I was like, I was scoping

Vit Muller: 00:42:22

some venues in Canberra.

Vit Muller: 00:42:23

There's like a really cool venue, innovation- a Canberra innovation,

Vit Muller: 00:42:27

center, and they just, refu- refub the whole level four and it's like

Vit Muller: 00:42:31

corporate offices that you can lease.

Vit Muller: 00:42:33

But they also had a co-working space upstairs, and you can be

Vit Muller: 00:42:37

a member for $100 a, a month

Molly Mahoney: 00:42:39

wait.

Molly Mahoney: 00:42:39

What is it called?

Vit Muller: 00:42:41

Canberra Innovation, CBrIN.

Vit Muller: 00:42:43

Can- Jesus, hang on.

Molly Mahoney: 00:42:45

Innovation Centre

Vit Muller: 00:42:46

CBrIN.

Vit Muller: 00:42:46

Are you going to Canberra or something?

Molly Mahoney: 00:42:48

No, but I-- This is what I want to create.

Vit Muller: 00:42:52

Canberra Innovation Network, that's what it says.

Vit Muller: 00:42:54

So they do government grants and then they help, like they've got like incubators

Molly Mahoney: 00:42:58

cool

Vit Muller: 00:42:59

but they also have a co-working space.

Vit Muller: 00:43:01

And w- so, I had this… I never really acted.

Vit Muller: 00:43:04

Again, this is just me.

Vit Muller: 00:43:05

I'm the opposite and the, I've got to work on it.

Vit Muller: 00:43:07

But, the membership was $100 a month to be able to, to be able to go there and

Vit Muller: 00:43:14

work out of that s- place one day a week.

Vit Muller: 00:43:17

So four times in a month I could go there and do use one of their

Vit Muller: 00:43:20

hot desks and just, I, and I just ended up just working from home.

Vit Muller: 00:43:24

It was just more comfortable from my home office setup because I got all

Vit Muller: 00:43:26

the, crazy computers and monitors.

Vit Muller: 00:43:29

But what, what I realized later is that membership actually allowed me to book one

Vit Muller: 00:43:34

of their conference rooms all the way to the big one that you could seat 50 people

Molly Mahoney: 00:43:39

Dude, I'm so glad we're talking about this because this is my

Molly Mahoney: 00:43:42

actual dream is to have, I wanna- I've called it a center for creativity.

Molly Mahoney: 00:43:47

I want like a giant building that has podcast studios and like a, a workout or

Molly Mahoney: 00:43:52

dance space and like a maker studio and a, an event where people can come together.

Molly Mahoney: 00:43:56

I have goosebumps everywhere.

Molly Mahoney: 00:43:57

I'm

Vit Muller: 00:43:58

a nice coffee shop and

Molly Mahoney: 00:43:59

Yeah, exactly.

Molly Mahoney: 00:43:59

A coffee shop and a wine bar so my husband and I can play

Molly Mahoney: 00:44:02

with our jazz band at night.

Molly Mahoney: 00:44:04

He used to run a coffee shop in New Orleans, like the whole thing.

Molly Mahoney: 00:44:07

But I'm so obsessed with finding other places like this because

Molly Mahoney: 00:44:10

it shows me what's possible.

Molly Mahoney: 00:44:12

So thank you so much for mentioning this.

Molly Mahoney: 00:44:14

I think it seems so cool

Vit Muller: 00:44:16

All right.

Vit Muller: 00:44:16

I'll introduce 'cause the C- the CEO is a mate of mine.

Vit Muller: 00:44:18

so y- the only downside

Molly Mahoney: 00:44:20

perfect, it's such a perfect balance.

Molly Mahoney: 00:44:21

There's another one I heard about in Culver City called Blackbird, and

Molly Mahoney: 00:44:26

it's such a perfect balance because it has the membership model that we use

Molly Mahoney: 00:44:29

with HighLevel and with our programs combined with the in-person space.

Molly Mahoney: 00:44:33

So when you're talking about being, the human interaction is gonna become even

Molly Mahoney: 00:44:37

more important, like that is what I wanna do, is combine all these things together.

Molly Mahoney: 00:44:41

Ah, so good.

Vit Muller: 00:44:42

The-- And okay, so here's a strategy for you guys listening.

Vit Muller: 00:44:45

This is another, another company, and I think these guys are global.

Vit Muller: 00:44:49

I forgot the name.

Vit Muller: 00:44:50

it'll come back to me.

Vit Muller: 00:44:50

But they have a co-hosting, like a space, but like really nice.

Vit Muller: 00:44:55

Um, they have, they have the concierge.

Vit Muller: 00:45:00

So as you, as, as you enter it, it looks very corporate.

Vit Muller: 00:45:02

There's a concierge.

Vit Muller: 00:45:03

they make you a coffee.

Vit Muller: 00:45:04

And then they'll ask you like, "Who are you g- you are-- who are you

Vit Muller: 00:45:06

here to see?" It's almost like you go to a lawyer's practice, right?

Vit Muller: 00:45:09

So they got the girls there at the concierge.

Vit Muller: 00:45:12

They ask you like, "Who are you here to see?" And then a friend of mine,

Vit Muller: 00:45:15

she, she's a real estate, a buyer agent, so she had one of her…

Vit Muller: 00:45:19

Like she had an office there.

Vit Muller: 00:45:20

She would do that.

Vit Muller: 00:45:21

so initially I just went and had a meeting with her there.

Vit Muller: 00:45:23

But then as I was there, the other lady, she just she asked me, "Do you run a

Vit Muller: 00:45:26

business and all that?" I'm like, "Yeah." "Do you have an office?" "Yeah, I do, but

Vit Muller: 00:45:29

I'm interested to…" So she walked me around and all the nice rooms, but then

Vit Muller: 00:45:33

she said, "Oh, we also have this, board meeting room, and we run like workshops."

Vit Muller: 00:45:38

And then like I was like, "Oh, cool.

Vit Muller: 00:45:40

And what if I wanted to just run a workshop here?" And then she says, "Oh,

Vit Muller: 00:45:43

yeah, what would you run it about?" I'm like, "Oh, I do this AI stuff and

Vit Muller: 00:45:46

HighLevel." I didn't say HighLevel.

Vit Muller: 00:45:48

I just say, all-in-one sales marketing for businesses and all that.

Vit Muller: 00:45:51

And she says, "Oh, yeah, that would be awesome.

Vit Muller: 00:45:53

would you host one for us?

Vit Muller: 00:45:54

would you run one for us?" I'm like, "Yeah, for sure, yeah.

Vit Muller: 00:45:58

How much would you charge me for it?" And she goes, no, we wouldn't charge

Vit Muller: 00:46:01

you anything. We would actually in fact promote it to our members and then, we

Vit Muller: 00:46:05

wouldn't pay you anything, but we would, we would look up, we would give them

Vit Muller: 00:46:08

some coffees and everything, and it's just a value add for our member base."

Vit Muller: 00:46:11

I'm like, "Wow." So I ran one and that there was 20 people rocked up and I'd

Vit Muller: 00:46:15

had a presentation ran it for an hour.

Vit Muller: 00:46:17

It was really good.

Vit Muller: 00:46:18

So imagine, and this is talking to you guys listening, imagine in your local

Vit Muller: 00:46:23

area, especially if you've got, a decent sized city, there is, at the bare minimum,

Vit Muller: 00:46:27

there should be a chamber of commerce.

Vit Muller: 00:46:29

But, if you live close to a bigger town, a bigger city, there for sure will be a

Vit Muller: 00:46:34

co-working space or something like that.

Vit Muller: 00:46:36

And who goes to these co-working spaces?

Vit Muller: 00:46:39

Usually solopreneurs, entrepreneurs, or startups who have a team, but

Vit Muller: 00:46:43

they don't have, they don't, they are not quite ready yet to have

Vit Muller: 00:46:46

their own dedicated like building.

Vit Muller: 00:46:48

So they hire out one of these offices and that's where they

Vit Muller: 00:46:51

work, and they all aggregate there.

Vit Muller: 00:46:53

So you can go there.

Vit Muller: 00:46:54

You can be a member.

Vit Muller: 00:46:55

You can hang out with people during their breaks, sip coffees.

Vit Muller: 00:46:58

A lot of times these, if it's like a s- a proper co-working place like

Vit Muller: 00:47:03

the one in Canberra, they actually put on networking events and they

Molly Mahoney: 00:47:07

Yeah, and that's really like the relationships w-

Molly Mahoney: 00:47:10

are where everything comes together.

Molly Mahoney: 00:47:12

I think it's such a skill set that people don't recognize they,

Molly Mahoney: 00:47:16

they should take advantage of.

Molly Mahoney: 00:47:18

if you're building a high-level business or we're really focused on helping

Molly Mahoney: 00:47:21

people to be AI consultants right now, and this is like a brilliant strategy

Molly Mahoney: 00:47:26

is to get out there and, people used to do, I don't know if they call it

Molly Mahoney: 00:47:29

this over where you are, you live, but they'd call it like a lunch and learn.

Molly Mahoney: 00:47:33

You would go into an office and, right?

Molly Mahoney: 00:47:35

Same kind of thing.

Molly Mahoney: 00:47:36

But there are companies like this that are needing value.

Molly Mahoney: 00:47:39

They're needing educators, so good.

Molly Mahoney: 00:47:42

Yes

Vit Muller: 00:47:42

Yeah.

Vit Muller: 00:47:43

So yeah, it's, we're going through a good flow.

Vit Muller: 00:47:45

I had a whole bunch of questions to ask you, but you know, this

Vit Muller: 00:47:48

is all valuable stuff, right?

Vit Muller: 00:47:50

we already… I hope you guys are taking notes because we already, we

Vit Muller: 00:47:52

already sharing some actual, practical strategies that you can implement.

Vit Muller: 00:47:56

Just don't be me who don't, fully act- Like I honestly, I have done it.

Vit Muller: 00:48:00

I had those 20 people.

Vit Muller: 00:48:01

I'd done that workshop.

Vit Muller: 00:48:02

I knew about the bigger venue at the Sieber in space that I could have

Vit Muller: 00:48:05

w- had 50 people and I just didn't.

Vit Muller: 00:48:08

I never really get around to do it, and it's a regret that I have.

Vit Muller: 00:48:12

locally now in Czech Republic where I'm at, there's places in Prague,

Vit Muller: 00:48:15

there's places in Ostrava, which is a big, big city, 30 minutes away.

Vit Muller: 00:48:19

So I definitely will go there, but I could have done it last year already,

Vit Muller: 00:48:22

and I could have ha- and get this, like last year was even better than now

Vit Muller: 00:48:27

because it was still even more novelty than it is now with the AI stuff.

Vit Muller: 00:48:31

So I could have easily put together a three-hour, for $50 a person or

Vit Muller: 00:48:36

something just so I can cover some, car pays and food and just get a catering

Vit Muller: 00:48:40

company, whatever, and have pe-pe- 50 people in a room and just talk about,

Vit Muller: 00:48:44

AI employee, different features, and do a live demo in front of everybody

Vit Muller: 00:48:48

and just get everybody's jaw drop.

Vit Muller: 00:48:50

I know it works.

Vit Muller: 00:48:50

I've done it at BNI.

Vit Muller: 00:48:52

I applied it.

Vit Muller: 00:48:53

So yeah.

Vit Muller: 00:48:54

Anyway, it's there.

Vit Muller: 00:48:56

It's out there for taking, and I think I just wasn't confident enough for

Vit Muller: 00:49:00

whatever reason I didn't, pulled it off.

Vit Muller: 00:49:02

But I know that you're doing it.

Vit Muller: 00:49:03

I know that Sarah's doing it, and I know it's working really well for you guys.

Molly Mahoney: 00:49:06

Show up.

Molly Mahoney: 00:49:06

I

Vit Muller: 00:49:07

do it, right?

Vit Muller: 00:49:08

'Cause you c- you can get people in a room for 50 bucks easy, right?

Vit Muller: 00:49:11

And you, your premi- the premise is come along and learn about how

Vit Muller: 00:49:15

to implement AI in your business, three-hour thing, and then the

Vit Muller: 00:49:18

upsell from there is a no-brainer.

Vit Muller: 00:49:19

You say it's a 14-day trial and, and then we'll help you with the

Vit Muller: 00:49:23

setup and Bob's your uncle, right?

Vit Muller: 00:49:25

As they say in

Molly Mahoney: 00:49:25

and then even at the event like that, you can say, "Great,

Molly Mahoney: 00:49:29

I'm gonna give you all the templates.

Molly Mahoney: 00:49:30

How do you access the templates?

Molly Mahoney: 00:49:32

Use this free trial.

Molly Mahoney: 00:49:33

We'll build it out while we're here together." you can do it workshop

Molly Mahoney: 00:49:36

style, and then they're actually building in it with you right there

Vit Muller: 00:49:40

Yeah, exactly.

Vit Muller: 00:49:41

Just be mindful of when it comes to templates, guys.

Vit Muller: 00:49:44

obviously, using snapshots is what we're talking about here.

Vit Muller: 00:49:47

make sure you build one that really well, because otherwise

Vit Muller: 00:49:50

it's scaling a dump truck on fire.

Vit Muller: 00:49:53

I luckily never had to experience it because of my nature, I'm

Vit Muller: 00:49:56

so pr- much of a perfectionist.

Vit Muller: 00:49:58

My snapshot's been known to be really good.

Vit Muller: 00:50:00

And then, shout out to, Michael Pacitto, who is like, another really, as nerdy

Vit Muller: 00:50:04

as me, even more nerdy maybe than me.

Vit Muller: 00:50:07

the local shit talker as he labels himself, but he's a good guy.

Vit Muller: 00:50:10

he goes deep into document…

Vit Muller: 00:50:12

Do you know Michael?

Molly Mahoney: 00:50:13

I'm just trying to see.

Molly Mahoney: 00:50:14

The name is so familiar, but now that you say the

Vit Muller: 00:50:16

Michael Pacitto.

Vit Muller: 00:50:17

So he's got, he's all about documentation of snapshots, right?

Vit Muller: 00:50:21

'Cause the moment you are scaling and if you now have 100 sub-accounts, drop

Vit Muller: 00:50:25

a snapshot in the 100 sub-accounts and, if your customers, if you don't have

Vit Muller: 00:50:31

certain things properly un- un, locked, maybe your workflows are not locked, and

Vit Muller: 00:50:35

then they or their employees go in, they start filling w- fiddling with those

Vit Muller: 00:50:39

workflows, implementing to their own needs, and then you're not aware of it.

Vit Muller: 00:50:43

Maybe you roll out a new version over it, you overwrite.

Vit Muller: 00:50:46

there's so many different ways how this could go wrong very quickly.

Vit Muller: 00:50:50

I've heard of somebody who rolled out a sub-account, a snapshot to 100

Vit Muller: 00:50:53

sub-accounts, and then they had to… they couldn't overwrite with the new versions.

Vit Muller: 00:50:58

They literally had to go through every single account and fix things manually.

Vit Muller: 00:51:02

You're talking hundreds of hours that, can put you out of business, frankly.

Molly Mahoney: 00:51:06

yeah.

Molly Mahoney: 00:51:08

It's true.

Vit Muller: 00:51:09

but

Molly Mahoney: 00:51:10

now that we've sufficiently scared everyone

Vit Muller: 00:51:13

Gee, yeah, that was mine.

Molly Mahoney: 00:51:14

It's true.

Molly Mahoney: 00:51:14

But if you start with a very basic le- even if you don't put a template in there,

Molly Mahoney: 00:51:18

but like a very-- one of the things we start with is just like a, like a Linktree

Vit Muller: 00:51:22

Yeah, something simple.

Vit Muller: 00:51:24

Yeah

Molly Mahoney: 00:51:24

simple.

Molly Mahoney: 00:51:25

don't worry that you need crazy levels of things.

Molly Mahoney: 00:51:28

we even have in the AI agent, in the marketplace, you can go, we have an

Molly Mahoney: 00:51:32

agent named Cora, who is a course coach, and so it's a voice agent that you just

Molly Mahoney: 00:51:37

click, you can install p- as a part of a template or part of a snapshot, or it

Molly Mahoney: 00:51:41

just install on its own, and then you have a voice agent set up, which can

Molly Mahoney: 00:51:46

you imagine people coming to an event for $50 and they leave with a customized

Molly Mahoney: 00:51:51

voice agent that coaches their clients?

Molly Mahoney: 00:51:54

They would lose their mind.

Molly Mahoney: 00:51:56

And most people don't know that those things are so possible.

Molly Mahoney: 00:51:58

So as someone who is listening to this and you're, at a high-level

Molly Mahoney: 00:52:02

expert, that's a really easy idea that you could implement right away

Vit Muller: 00:52:06

Yeah.

Vit Muller: 00:52:06

I actually put together like a funnel like two years ago called,

Vit Muller: 00:52:09

Free Digital Business Card.

Molly Mahoney: 00:52:12

Okay, yeah

Vit Muller: 00:52:13

t- three years, three weeks ago or something, HighLevel rolled out.

Vit Muller: 00:52:16

Now it's, you just do it through the QR codes and it saves interoperable.

Vit Muller: 00:52:19

I'm like, "This is awesome." So back then what I did is just a single, like

Vit Muller: 00:52:23

a landing page template, like a webpage template, and it just had lots of these…

Vit Muller: 00:52:26

Actually it was a website and then each page was part of the website, and then

Vit Muller: 00:52:30

I just changed the URL for everybody.

Vit Muller: 00:52:32

But it was that you just fill up the form.

Vit Muller: 00:52:35

We still had to do it manually, so it was about 15 minutes of time to put it,

Vit Muller: 00:52:39

because we also create cool little like a visual graphics in Canva so that we can,

Vit Muller: 00:52:44

we could send it to them and it's kind of like the packaging with a bow tie.

Vit Muller: 00:52:47

It's like they get an email like, "Hey, here is your thing.

Vit Muller: 00:52:50

Here is the link, share it." and then the upsell was, "Hey, by the way, so

Vit Muller: 00:52:53

now that you've got it, if you want, we can enhance this digital business

Vit Muller: 00:52:58

card for you that it'll actually start collecting leads for you.

Vit Muller: 00:53:01

All you need to do is sign up to an account and we'll upgrade you,

Vit Muller: 00:53:03

we'll upgrade your business card."

Molly Mahoney: 00:53:05

There's the gap.

Molly Mahoney: 00:53:06

I like it.

Molly Mahoney: 00:53:07

That new problem.

Molly Mahoney: 00:53:08

It's so

Vit Muller: 00:53:09

There you go.

Vit Muller: 00:53:09

Yeah.

Vit Muller: 00:53:10

So what are some lead magnets that, that you've tried that work really

Vit Muller: 00:53:13

well, if you don't mind sharing?

Molly Mahoney: 00:53:14

Yeah.

Molly Mahoney: 00:53:15

Oh my gosh, we have so many lead magnets, and we'll change it up depending

Molly Mahoney: 00:53:18

on where I'm speaking or what I'm, promoting after the lead magnet, right?

Molly Mahoney: 00:53:23

But we have, for example, if you go back to the old dusty versions of lead

Molly Mahoney: 00:53:27

magnets, we have the Ultimate Social Selling Guide, and it's a 46-page

Molly Mahoney: 00:53:32

PDF that walks through basically what we would do in a webinar and then

Molly Mahoney: 00:53:36

positions the opportunity awesome, in an awesome way to move forward with us.

Molly Mahoney: 00:53:40

But it's really good and really detailed.

Molly Mahoney: 00:53:43

The thing is, I have found that doing PDFs as lead magnets is

Molly Mahoney: 00:53:47

really a good way for people never to actually use the lead magnet.

Molly Mahoney: 00:53:51

So we love to create things that are living.

Molly Mahoney: 00:53:55

They're like, it's like an app that they can opt into,

Molly Mahoney: 00:53:57

and then they want to use it.

Molly Mahoney: 00:53:59

So we have a dream activator that's really cool that helps them

Molly Mahoney: 00:54:03

paint the dream of their future.

Molly Mahoney: 00:54:04

We have this amazing perfect person profile app that when people come

Molly Mahoney: 00:54:11

in, they answer just a few questions, and it creates this super juicy

Molly Mahoney: 00:54:17

profile of their perfect person.

Molly Mahoney: 00:54:19

And because it's an app like this, they can create multiple perfect people, which

Molly Mahoney: 00:54:24

then sets them up to be able to create their content in a more powerful way

Vit Muller: 00:54:28

Brilliant.

Vit Muller: 00:54:29

So I know that PDFs are dead, right?

Vit Muller: 00:54:31

Nobody's, nobody's-- especially the attent- the attention, people's

Vit Muller: 00:54:34

attention time is, at a all-time low.

Vit Muller: 00:54:37

People don't have time.

Vit Muller: 00:54:38

Now, with AI, everything is just so much more instant.

Vit Muller: 00:54:40

Why would somebody, get a PDF of somebody where they could just talk to

Vit Muller: 00:54:43

ChatGPT and, have it more interactive?

Vit Muller: 00:54:46

that's dead.

Vit Muller: 00:54:47

Now, the next one is courses.

Vit Muller: 00:54:49

I know that, completion rates of courses, like, in general, the

Vit Muller: 00:54:53

statistics is, you're talking about couple of percents, and there are some

Vit Muller: 00:54:57

edge cases, but in general, course completions are, statistically very low.

Vit Muller: 00:55:02

So to me, it just sounds like-- and and in general, let's talk about

Vit Muller: 00:55:06

the purpose of a lead magnet, right?

Vit Muller: 00:55:08

if the purpose of a lead magnet was just to collect somebody's email

Vit Muller: 00:55:11

address, then I think you failed, right?

Vit Muller: 00:55:15

Because you, you've collected their email address, but you haven't

Vit Muller: 00:55:19

created any positive experience for them if that lead magnet that they

Vit Muller: 00:55:23

got was either too time-consuming or it was just not good enough, right?

Vit Muller: 00:55:28

So it just almost sounds like now you have to kind of focus on more like what?

Vit Muller: 00:55:32

Like more interactive, more instant, outcomes on the back of those,

Molly Mahoney: 00:55:37

And the other thing is if you create a lead magnet

Molly Mahoney: 00:55:40

that's too valuable, you've also failed because then you've done a

Molly Mahoney: 00:55:43

disservice where they think they have everything they need in this free gift.

Molly Mahoney: 00:55:48

And we all know, especially in the world of AI, the human interaction is

Molly Mahoney: 00:55:53

the real impact on the other side too.

Molly Mahoney: 00:55:55

And there's no way you could put enough value into something that someone

Molly Mahoney: 00:55:59

downloads for free that it's gonna bring them a real result on the other side.

Molly Mahoney: 00:56:04

So we always say you have to have both an intention and an objective, and

Molly Mahoney: 00:56:09

the intention is what you want them to get as a big win from your heart,

Molly Mahoney: 00:56:13

like you want them to get this big win.

Molly Mahoney: 00:56:15

The objective is that you're clear about the strategy of what the next step is.

Molly Mahoney: 00:56:20

So is the next step that you want them to buy a mini upsell?

Molly Mahoney: 00:56:23

Like you could have a mini app, and then you have a video on how to use the app.

Molly Mahoney: 00:56:27

Like that could be a really easy upsell on the back end.

Molly Mahoney: 00:56:30

Is it that you give them that mini app that they're finding major value in, and

Molly Mahoney: 00:56:33

then the upsell is like to book a call?

Molly Mahoney: 00:56:35

And the call could be free, but they're investing their time in that call,

Vit Muller: 00:56:40

You-- that is great that you're bringing it

Vit Muller: 00:56:42

up because conversion, right?

Vit Muller: 00:56:44

A lot of times people think it's a monetary exchange, but conversion

Vit Muller: 00:56:48

is not always monetary exchange.

Vit Muller: 00:56:49

Upselling is not always upselling for somebody to open a credit card.

Vit Muller: 00:56:53

You're upselling for them to take the next step and in the…

Vit Muller: 00:56:57

I've actually built something, I put it in a spreadsheet.

Vit Muller: 00:56:59

I create like a little a points matrix.

Vit Muller: 00:57:01

So it's about lead scoring, so you got lead score, lead grading, and then you

Vit Muller: 00:57:05

got qualification, and then you also have, in, like the, the funnel, like awareness,

Vit Muller: 00:57:10

consideration, and decision, and then looking at your content and remarketing

Vit Muller: 00:57:14

that content through, let's say, emails, through an automation workflow, like

Vit Muller: 00:57:19

a long-term se-sequence of emails.

Vit Muller: 00:57:21

And then you mix up, different pieces of emails, usually p- problem,

Vit Muller: 00:57:26

agitate, solution style, like email copy to here is a video as a solution

Vit Muller: 00:57:32

or here is an article as a… But, mixing up, mixing up the content.

Vit Muller: 00:57:36

So when I've done a lot of research into this, if somebody is in decision

Vit Muller: 00:57:40

mode, they are more likely to look at things like pricing pages,

Vit Muller: 00:57:45

comparisons, and case studies.

Vit Muller: 00:57:47

If somebody is in awareness mode, they are more likely to read

Vit Muller: 00:57:50

articles and just watch your videos.

Vit Muller: 00:57:53

And then if somebody is in consideration mode, then that's something in between,

Vit Muller: 00:57:58

maybe FAQs and things like that.

Vit Muller: 00:57:59

So if you actually create a campaign that is a bit of a mix of all three,

Vit Muller: 00:58:07

then hypothetic- but then logically, you could assign point value against the

Vit Muller: 00:58:12

trigger link that goes to the resource and then give it a different point

Vit Muller: 00:58:17

value based on that, and then you can have an AI that, well, not even AI.

Vit Muller: 00:58:21

I'm actually, by the way, I'm actually a big fan of using automations because

Vit Muller: 00:58:24

not everything needs to be AI because

Molly Mahoney: 00:58:26

Agreed.

Molly Mahoney: 00:58:27

Agreed.

Molly Mahoney: 00:58:27

Yeah

Vit Muller: 00:58:28

But with good automations, you can have one automation that

Vit Muller: 00:58:30

will then escalate it if somebody did click on this link and

Molly Mahoney: 00:58:34

Love that

Vit Muller: 00:58:35

30 days they've done it, then it can actually surface that up

Vit Muller: 00:58:37

for you, and then you wake up and you get this email like a silver platter

Vit Muller: 00:58:41

like, "Hey, by the way, these three people, they have engaged with this

Vit Muller: 00:58:45

type of content that is decision-based content in the last 14 days.

Vit Muller: 00:58:49

You should ring them up."

Molly Mahoney: 00:58:50

That is such a good idea.

Molly Mahoney: 00:58:50

I love that.

Molly Mahoney: 00:58:51

I love it.

Molly Mahoney: 00:58:52

It's similar how, we talk about in creating content that you're hitting

Molly Mahoney: 00:58:56

the why… We use this thing called the, I call it the tree of beliefs.

Molly Mahoney: 00:59:00

So it starts with who they are as a human being, the why me content.

Molly Mahoney: 00:59:04

That's more awareness-based content.

Molly Mahoney: 00:59:05

Like we match it up with those different, we say awareness,

Molly Mahoney: 00:59:08

consideration, purchase, retention.

Molly Mahoney: 00:59:10

So in addition to the decision phase where they're making a purchase,

Molly Mahoney: 00:59:14

then there's another phase beyond that, the retention phase, when

Molly Mahoney: 00:59:18

they're gonna stay or buy again.

Molly Mahoney: 00:59:20

But I think assigning those values to that, even as a, a filter or

Molly Mahoney: 00:59:24

a sifter, 'cause once you start to bring in a lot of leads, ah,

Vit Muller: 00:59:27

Hmm.

Molly Mahoney: 00:59:28

it can be so tricky.

Molly Mahoney: 00:59:30

Like, okay, great, now I have 1,000 people to talk to.

Molly Mahoney: 00:59:32

What the heck do I do now?

Molly Mahoney: 00:59:34

I love that.

Molly Mahoney: 00:59:35

That's such

Vit Muller: 00:59:35

I think what I was gonna say as well, with the conversion event where

Vit Muller: 00:59:39

somebody gave an email, they got this, but then the upsell is to now book a call.

Vit Muller: 00:59:45

So like what is more effort from their point of view, right?

Vit Muller: 00:59:50

Email, giving an email is less effort than booking.

Vit Muller: 00:59:54

The actual act of booking, going through the widget and looking at

Vit Muller: 00:59:57

their calendar and booking so that now they have invested a lot more,

Vit Muller: 01:00:01

lot more presence to doing that.

Vit Muller: 01:00:04

and then actually jumping on the call.

Vit Muller: 01:00:05

So it's like a really good way to quali- it's al- also like you could design it

Vit Muller: 01:00:09

in that way if you're trying, if you're selling high ticket to really qualify

Vit Muller: 01:00:12

people, add extra roadblocks even.

Vit Muller: 01:00:15

there's just like this is where I get like really excited because this is like

Vit Muller: 01:00:17

the nerdy stuff, like the science of it.

Molly Mahoney: 01:00:19

And I love that you differentiate the difference

Molly Mahoney: 01:00:21

between booking the call and actually showing up for the call, because

Molly Mahoney: 01:00:26

there's a whole bunch that you can do to help them to actually show up.

Molly Mahoney: 01:00:29

And then when they're on the call, we have people that are like, "Yeah, I

Molly Mahoney: 01:00:32

booked a call. It went really well."

Molly Mahoney: 01:00:33

And I'm like, "Great, did you make a sale?" "Well, not yet, but we're

Molly Mahoney: 01:00:36

gonna follow up." I said, "Did you make an offer?" And they're like, "Oh,

Molly Mahoney: 01:00:39

well, I'm gonna send it via email." I'm like, "You had someone there on

Molly Mahoney: 01:00:44

the thing, make the offer." So s- at times we have pipelines that have,

Molly Mahoney: 01:00:49

the drop-off points of all of that.

Molly Mahoney: 01:00:51

And I told-- I was showing this to a salesperson and she was like, "Why

Molly Mahoney: 01:00:54

would I ever not make an offer?" And I said, "Good point." And we have people

Molly Mahoney: 01:00:58

that get scared or they, they pull out, in the middle of it somehow and

Molly Mahoney: 01:01:02

then think they need to do it later.

Molly Mahoney: 01:01:03

But, there is a such thing as a two-call offer, and that's

Molly Mahoney: 01:01:07

gonna slow down your conversions,

Vit Muller: 01:01:09

I think what might work there, if somebody's less confident about

Vit Muller: 01:01:12

pitching an offer on the call, is why not put the offer ahead of the call on

Vit Muller: 01:01:16

the thank you page so that by the time somebody shows up on a call, well, A,

Vit Muller: 01:01:22

it could be a really good qualification for a drop-off if they, weren't in

Vit Muller: 01:01:25

that, if they didn't have that much, investment ready to allocate to that,

Vit Muller: 01:01:29

then, like it, you saved yourself a time.

Vit Muller: 01:01:31

there's a guy named Taki Moore in, Queensland and it's… Right, right.

Vit Muller: 01:01:35

So he's got a thing called, the webinar that doesn't matter.

Vit Muller: 01:01:38

It's like a strategy, so it's more of a, like webinars.

Vit Muller: 01:01:41

So people book, attend the webinars, but he figured his market of set coaches who

Vit Muller: 01:01:47

are, like earning a million and plus, they are also happen to be people who are a

Vit Muller: 01:01:53

lot more busy and picky with their time.

Vit Muller: 01:01:55

So they may have booked for a webinar, but they don't always show up.

Vit Muller: 01:01:59

So he made this diagram.

Vit Muller: 01:02:00

He's "See all these people who show up?

Vit Muller: 01:02:01

Great that they are there, but they're not always my market, so they coming

Vit Muller: 01:02:05

because they may be at a starting point or in the middle trying to get to that

Vit Muller: 01:02:08

ladder, further up in the ladder in the revenue, but they're not my clients yet.

Vit Muller: 01:02:12

So I'm gonna serve them and I'm gonna turn them into my clients later." But

Vit Muller: 01:02:15

those then show up. Those that don't show up, they actually qualify themselves by

Vit Muller: 01:02:20

that action of not showing up. So what he's done is on the thank you page, as

Vit Muller: 01:02:24

soon as you register for his webinar, it's like, "Hey, by the way, we're

Vit Muller: 01:02:27

gonna cover all this on the webinar.

Vit Muller: 01:02:28

It's gonna be 60, 90 minutes and it's happening this day.

Vit Muller: 01:02:31

Looking forward to see you.

Vit Muller: 01:02:31

But by the way, I know, you might be busy.

Vit Muller: 01:02:34

If you want to take a shortcut, just click here."

Molly Mahoney: 01:02:37

Ja

Vit Muller: 01:02:38

And that just takes you to watch a video and then, purchase.

Vit Muller: 01:02:40

So for those that are like at that level, time becomes even more important, right?

Molly Mahoney: 01:02:45

So I love that so much, and it's so funny, I had not heard

Molly Mahoney: 01:02:48

Taki was doing this, but I, I-- there's so many things that we do similarly.

Molly Mahoney: 01:02:53

I love what he does so much.

Molly Mahoney: 01:02:55

I always say that what you do around your video is more

Molly Mahoney: 01:02:59

important than what's in the video.

Molly Mahoney: 01:03:01

So similar to what I said before, even if they don't watch the video,

Molly Mahoney: 01:03:04

if they've seen the fact that it's happening, it gives them that, that trust.

Molly Mahoney: 01:03:08

And we actually did a, a thing where we put a call booking link on the thank you

Molly Mahoney: 01:03:13

page, and I booked 80 calls in one month.

Molly Mahoney: 01:03:16

It was a disaster because I was the only one doing calls, and I was like,

Molly Mahoney: 01:03:19

"How am I gonna keep up with this?" So this is, super secret, and I don't

Molly Mahoney: 01:03:23

usually share this on podcasts and things like that, but I'm gonna say

Molly Mahoney: 01:03:26

this 'cause it's, it ties in so well.

Molly Mahoney: 01:03:28

We put a button that says, "If you want a secret shortcut, send me a

Molly Mahoney: 01:03:32

DM." So it just takes me straight to a DM conversation, and I would much

Molly Mahoney: 01:03:37

rather have a Facebook DM convo.

Molly Mahoney: 01:03:40

Sometimes we do it via an automated conversation on a business page,

Molly Mahoney: 01:03:43

but sometimes it literally just goes to my personal DM. I can

Molly Mahoney: 01:03:47

pre-qualify and make them the offer in the DM for our mastermind

Vit Muller: 01:03:50

Yeah.

Vit Muller: 01:03:51

I'm just thinking some, there's so many different ways to test.

Vit Muller: 01:03:54

Like for example, if they booked that call and it was like in a couple days ahead,

Vit Muller: 01:03:58

and then you had automation that cancels that call on them, and then you have an

Vit Muller: 01:04:03

outbound voice AI that rings them and say, "Hey, here is, Molly's AI assistant.

Vit Muller: 01:04:08

She just wanted to call-- She just wanted me to call you and say she's

Vit Muller: 01:04:11

really sorry she had to cancel on you.

Vit Muller: 01:04:13

She's got something really important.

Vit Muller: 01:04:14

But hey, she just wanted me to, speak to you now if you're free, and then, I

Vit Muller: 01:04:18

can then pass on that detail, to her."

Molly Mahoney: 01:04:21

That

Vit Muller: 01:04:22

ways to test out,

Molly Mahoney: 01:04:23

I love it.

Vit Muller: 01:04:24

Sneaky, yeah.

Molly Mahoney: 01:04:25

I love it

Vit Muller: 01:04:26

you've mentioned a couple of, amazing things that you have, and I know

Vit Muller: 01:04:30

we've talked about it before we jump on this ca- on this call, that we're gonna

Vit Muller: 01:04:33

put together, an offer for the guys.

Vit Muller: 01:04:35

Did you wanna talk about the offer a little bit

Molly Mahoney: 01:04:37

sure.

Molly Mahoney: 01:04:38

Yeah, so I've got two really awesome things for you, or

Molly Mahoney: 01:04:42

maybe even… Yeah, we got two.

Molly Mahoney: 01:04:44

We got two.

Molly Mahoney: 01:04:44

They're really good.

Molly Mahoney: 01:04:45

we may sneak a few more onto this page after we talk later.

Molly Mahoney: 01:04:48

But the two that I would love to share with you, the first is

Molly Mahoney: 01:04:50

that perfect person profile app.

Molly Mahoney: 01:04:53

Because if you don't know who you're actually speaking

Molly Mahoney: 01:04:56

to, none of this matters.

Molly Mahoney: 01:04:58

You have to know not just their pain points, but we love to

Molly Mahoney: 01:05:00

get into their tickle points.

Molly Mahoney: 01:05:02

We get into all sorts of things, and so we give you this really juicy, full

Molly Mahoney: 01:05:06

detailed avatar of that perfect person.

Molly Mahoney: 01:05:08

So I'm gonna give you that perfect person profile app totally for free.

Molly Mahoney: 01:05:13

And then also, I didn't even tell you this, but I will sneak a half

Molly Mahoney: 01:05:17

off coupon for our content club also, so you can get in at the content

Molly Mahoney: 01:05:22

club for the first month half off.

Molly Mahoney: 01:05:24

And in the content club, as I already mentioned, we help you to create content

Molly Mahoney: 01:05:27

that actually converts into real clients and, customers, and it's so much fun.

Molly Mahoney: 01:05:33

We have an awesome tool called the Spotlight Engine that you get in there.

Molly Mahoney: 01:05:37

It's, it's really fun, really awesome, and it works

Vit Muller: 01:05:40

Brilliant.

Vit Muller: 01:05:40

So guys, I've put together a landing page for you where you can

Vit Muller: 01:05:43

find out more about Molly's offer.

Vit Muller: 01:05:45

so just head over to highlevelexperience.com/molly, M-O-L-L-Y.

Vit Muller: 01:05:51

highlevelexperience.com/molly, M-O-L-L-Y, and you can learn about Molly's offer

Vit Muller: 01:05:58

there that she just talked about.

Vit Muller: 01:05:59

now we have some amazing sponsors that, look after us and help

Vit Muller: 01:06:02

this make the show possible.

Vit Muller: 01:06:03

So make sure you check out their offers as well.

Vit Muller: 01:06:06

they are below the fold, and if you scroll there, you'll also see

Vit Muller: 01:06:08

about, a couple of my little lead magnets that I've got available.

Vit Muller: 01:06:11

There's one that I know has been quite popular over the years.

Vit Muller: 01:06:14

it's a simple spreadsheet.

Vit Muller: 01:06:15

it doesn't sound that fancy, but the, the purpose of the spreadsheet is what makes

Vit Muller: 01:06:20

it really valuable, which is-- And again, this is for those of you who are on a 497,

Vit Muller: 01:06:26

who are reselling HighLevel, and you want to figure out how to set up your markups

Vit Muller: 01:06:30

and understand, the figures properly.

Vit Muller: 01:06:33

I've put them all in that spreadsheet, and it's a live spreadsheet that

Vit Muller: 01:06:36

we actually use in our agency, so it is pretty much accurate.

Vit Muller: 01:06:40

we keep it up to date.

Vit Muller: 01:06:42

So you're talking, how much does it cost me to resell, AI

Vit Muller: 01:06:47

Studio, per generated page?

Vit Muller: 01:06:49

How much does it cost me per SMS message based on a country I'm in?

Vit Muller: 01:06:54

What if I-- what if a customer sends ten-- sends 100 of

Vit Muller: 01:06:57

these, how much would that be?

Vit Muller: 01:06:58

So you've got it all in a spreadsheet.

Vit Muller: 01:06:59

There's a lot of different formulas, and it's all inter-interconnected,

Vit Muller: 01:07:03

different tabs on it as well.

Vit Muller: 01:07:04

so that's all

Molly Mahoney: 01:07:05

That is so valuable, by the way, because that was another

Molly Mahoney: 01:07:08

huge mistake that I made when I first started, offering HighLevel.

Molly Mahoney: 01:07:11

That's why we started doing that dollar, so that I made sure I

Molly Mahoney: 01:07:14

wasn't, like, drowning in those little, teeny-tiny things.

Molly Mahoney: 01:07:17

So I think that's such a valuable, spreadsheet.

Molly Mahoney: 01:07:19

I can't wait to check it out.

Vit Muller: 01:07:20

One really important thing to consider on that topic is because you

Vit Muller: 01:07:26

get charged and then you're charging your customers through your Stripe for their

Vit Muller: 01:07:29

account wallet, and then HighLevel rebills you, you have to account for Stripe fees.

Molly Mahoney: 01:07:35

Aha

Vit Muller: 01:07:36

And also if you're like in Aus- in, in Australia, we charge 10%

Vit Muller: 01:07:40

GST if it's an Australian customer.

Vit Muller: 01:07:43

So if you have a markup, let's say you're selling a phone system, on a minute of

Vit Muller: 01:07:50

a call and you set your markup as 1.1x, then you're actually at a loss because

Vit Muller: 01:07:58

10% is GST and then a Stripe fee, so you're actually losing, so you'd be

Vit Muller: 01:08:02

better off not rebilling on that one.

Vit Muller: 01:08:04

that's why,

Molly Mahoney: 01:08:05

That's why everyone should go get this,

Molly Mahoney: 01:08:07

this strat- this lead magnet from

Vit Muller: 01:08:10

that's why I get it.

Vit Muller: 01:08:11

Yeah.

Vit Muller: 01:08:11

So highlevelexperience.com/molly.

Vit Muller: 01:08:13

Yeah, exactly.

Vit Muller: 01:08:14

And you can learn about all the amazing offers, that

Vit Muller: 01:08:17

they're, are there on the page.

Vit Muller: 01:08:18

Molly, there's just so much more I wanna talk to you about, so I know you're

Vit Muller: 01:08:21

busy, but, it'd be really cool to get you back in for another one in a couple of

Molly Mahoney: 01:08:26

man, I would love that.

Molly Mahoney: 01:08:26

That'd be awesome.

Molly Mahoney: 01:08:27

So thanks so much for having me.

Molly Mahoney: 01:08:29

The-- Also, your setup is so cool with, your frames and all this

Molly Mahoney: 01:08:32

magic that you have going on.

Molly Mahoney: 01:08:34

I love it.

Vit Muller: 01:08:35

Yeah, it's been popular.

Vit Muller: 01:08:36

Yeah, I've got to update it actually.

Vit Muller: 01:08:37

It's, we got, we got-- we've just hit episode 100, and

Vit Muller: 01:08:40

this is episode 106, so yeah.

Vit Muller: 01:08:42

one final, one final question for you, and then I'll give you a, a

Vit Muller: 01:08:45

little bit of extra two-minute window you can share whatever you wanna

Vit Muller: 01:08:48

share or say whatever you wanna say.

Vit Muller: 01:08:49

But a hot take time, this one, is what is a popular all-in-one marketing

Vit Muller: 01:08:54

belief you think is flat out wrong?

Vit Muller: 01:08:57

And what should agencies believe instead if they want clients begging for more?

Molly Mahoney: 01:09:03

Okay, and we've talked about this a little bit, but especially

Molly Mahoney: 01:09:07

with the AI agents and, sorry, like the voice agents and the chat agents,

Molly Mahoney: 01:09:12

I know how cool we think it is.

Molly Mahoney: 01:09:14

I think it's really cool also.

Molly Mahoney: 01:09:16

But cool does not sell as well as actually providing a result.

Molly Mahoney: 01:09:22

So all the time I hear from people who are like, "Oh, I waived the

Molly Mahoney: 01:09:25

setup fee, because I know they're gonna think it's so valuable.

Molly Mahoney: 01:09:28

I know they're gonna think it's so cool." And then they build all this stuff, and

Molly Mahoney: 01:09:31

then the people, the business owner ghosts them on the back end, and now they've

Molly Mahoney: 01:09:35

put all this effort in because cool is cool, but cool is not enough to actually

Molly Mahoney: 01:09:40

close a deal or create stickiness.

Molly Mahoney: 01:09:43

So you've got to make sure that you are skilled in communicating the real value

Molly Mahoney: 01:09:49

of these things that we think are so cool.

Vit Muller: 01:09:52

Yeah.

Vit Muller: 01:09:52

And things that are taking your time, you should put a price tag on them.

Vit Muller: 01:09:56

Yeah.

Vit Muller: 01:09:57

'Cause otherwise it's never gonna be a scalable business.

Molly Mahoney: 01:10:00

No.

Molly Mahoney: 01:10:00

And then you'll just feel bad, which is not good.

Vit Muller: 01:10:03

No, nobody wins.

Vit Muller: 01:10:05

It's a real, it's a real issue, I tend to do that sometimes.

Vit Muller: 01:10:08

I just want, I over-deliver and,

Molly Mahoney: 01:10:10

I know.

Vit Muller: 01:10:11

Yeah.

Vit Muller: 01:10:11

I'm getting better at it, but yeah.

Vit Muller: 01:10:13

Anyway, Molly, well, it was really awesome to have you, on the show.

Vit Muller: 01:10:17

we-- you've just so many value bombs here, so I go- I hope that

Vit Muller: 01:10:20

you guys have been taking notes.

Vit Muller: 01:10:22

if there was something that you'd wanna leave, the guys with that,

Vit Muller: 01:10:26

that are still with us listening, now would be a good time to share

Vit Muller: 01:10:30

your last, sort of last thoughts

Molly Mahoney: 01:10:32

Yeah.

Molly Mahoney: 01:10:32

so I started the world's first AI content membership in 2021,

Molly Mahoney: 01:10:37

about two years before ChatGPT.

Molly Mahoney: 01:10:39

So I have been teaching AI for a very long time.

Molly Mahoney: 01:10:42

I love AI.

Molly Mahoney: 01:10:44

I believe it is changing the world, and it's not as important

Molly Mahoney: 01:10:48

as who you are as a human being.

Molly Mahoney: 01:10:49

So really figure out, like ident- it's one thing to say show up

Molly Mahoney: 01:10:53

with confidence, but you have to actually be able to truly understand

Molly Mahoney: 01:10:56

what it is that makes you awesome.

Molly Mahoney: 01:10:58

And so take that time to figure that out and then show up.

Molly Mahoney: 01:11:02

So just really put yourself out there, build relationships, talk to humans

Vit Muller: 01:11:06

Yeah.

Vit Muller: 01:11:07

And guys, just working out in the gym, building your biceps requires working

Vit Muller: 01:11:11

out frequently and, do the reps. I think confidence is just the same.

Vit Muller: 01:11:15

you gotta do the reps, and that's how you build the confidence.

Vit Muller: 01:11:19

and with, confidence comes with experience.

Vit Muller: 01:11:21

So yeah, all that good stuff.

Vit Muller: 01:11:23

Molly, thank you so much.

Vit Muller: 01:11:25

it's been really impactful.

Vit Muller: 01:11:26

I was really looking forward to have you on the show and, you've delivered.

Vit Muller: 01:11:29

once again, thank you.

Vit Muller: 01:11:30

It's been awesome, and I wish you all the best on the rest of the day you got on.

Vit Muller: 01:11:35

Guys, thank you so much for listening as well to today's episode

Vit Muller: 01:11:38

on the High Level Experience.

Vit Muller: 01:11:39

If you've enjoyed today's episode, then please do me a favor, share it with a

Vit Muller: 01:11:42

fellow agency owner or a HighLevel that you think would benefit from listening.

Vit Muller: 01:11:46

For show notes, links, and extra tips to help you grow your agency

Vit Muller: 01:11:49

or your SaaS with HighLevel, please go to highlevelexperience.com.

Vit Muller: 01:11:53

Thank you, and have a great rest of your day, everybody.