Vit Muller: 00:00:04

Welcome to another episode on the high level experience

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podcast, where we dive deep into strategies and stories that propel

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your sales and your agency's success.

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Now, today we have a truly multifaceted guest joining us.

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He's a seasoned entrepreneur with over two decades of experience.

Vit Muller: 00:00:19

Oh, experience in building and exiting software companies, a take one, do

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a black belt and a devoted father of two as the co founder of white level

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suite and a gold award SaaSpreneur.

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He is someone who shapes his future with the decision he makes the day.

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Not to mention he's also stepping into the podcasting world with

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his new show influencer empires.

Vit Muller: 00:00:40

Please welcome to the show.

Vit Muller: 00:00:41

The one and only Walt Bailey's co founder of White Label Suite.

Walt Bayliss: 00:00:51

Hey V, thanks so much, man.

Walt Bayliss: 00:00:52

That's a great intro.

Walt Bayliss: 00:00:53

I appreciate it.

Vit Muller: 00:00:54

Yeah, they, yeah, great to have you here.

Vit Muller: 00:00:56

It's been a long time coming.

Vit Muller: 00:00:57

we've been, you know, we've been in commerce for the last, I don't know how

Vit Muller: 00:01:00

long, four years, I think in the industry.

Vit Muller: 00:01:02

So it's been really, really good.

Vit Muller: 00:01:04

a lot of interactions always been, been, been great.

Vit Muller: 00:01:06

And so, yeah, it's , fantastic to have you here today, mate.

Vit Muller: 00:01:08

with, with your extensive experience.

Vit Muller: 00:01:11

You know, in, in entrepreneurship and your recent venture into podcasting

Vit Muller: 00:01:14

with influencer empires, could you share what initially sparked your interest

Vit Muller: 00:01:19

in the tech and software industry?

Vit Muller: 00:01:20

And how has that passion evolved into what you're doing today?

Walt Bayliss: 00:01:25

yeah.

Walt Bayliss: 00:01:25

Thanks, man.

Walt Bayliss: 00:01:25

Appreciate it.

Walt Bayliss: 00:01:26

so, I mean, my story goes back to when, when my first daughter was born.

Walt Bayliss: 00:01:30

So I was working a job.

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I was working for someone else.

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And, when my daughter was born, she suddenly became the most

Walt Bayliss: 00:01:37

important thing I've ever done.

Walt Bayliss: 00:01:38

up until that point, I was the ultimate employee.

Walt Bayliss: 00:01:41

I was in at the office at seven in the morning.

Walt Bayliss: 00:01:43

I wouldn't get home until eight at night.

Walt Bayliss: 00:01:45

You know, I was, I was dedicated, but when she was born, I remember the day very

Walt Bayliss: 00:01:49

clearly, like, My, my wife was actually still in the hospital and I took her

Walt Bayliss: 00:01:53

a croissant in the morning and headed to the office and I got to the office.

Walt Bayliss: 00:01:56

I was the first one there had the keys unlocked sitting at my desk and I'm

Walt Bayliss: 00:01:59

like, what the hell am I doing here?

Walt Bayliss: 00:02:02

My wife's still in the hospital.

Walt Bayliss: 00:02:03

It was that day.

Walt Bayliss: 00:02:05

That I started a side hustle and I, well, I started looking for a side hustle.

Walt Bayliss: 00:02:09

I started to think to myself, what can I do to get myself out of this space?

Walt Bayliss: 00:02:13

And it took two, two and a half years.

Walt Bayliss: 00:02:15

By the time my second daughter was born, I was, I was free.

Walt Bayliss: 00:02:18

but I started to look for ways to make money outside of working

Walt Bayliss: 00:02:22

for it, working in a job.

Walt Bayliss: 00:02:24

And one of the first things that I created, was a, was a software platform.

Walt Bayliss: 00:02:28

And I didn't really mean to, I just.

Walt Bayliss: 00:02:30

I knew some people who were software developers and, I, I was

Walt Bayliss: 00:02:35

working with a software company.

Walt Bayliss: 00:02:37

so these, the developers that were working there were my friends.

Walt Bayliss: 00:02:39

And I said to this friend of mine, Ian, dude, I've got this idea.

Walt Bayliss: 00:02:43

can I share it with you?

Walt Bayliss: 00:02:44

And you code it and we'll kind of, we'll go, we'll partner up and.

Walt Bayliss: 00:02:48

Ian kept his side of the bargain.

Walt Bayliss: 00:02:50

He created an amazing software.

Walt Bayliss: 00:02:51

I absolutely failed because my marketing sucked.

Walt Bayliss: 00:02:55

so he created this incredible software.

Walt Bayliss: 00:02:57

I was spending a ton on advertising.

Walt Bayliss: 00:02:59

but that led me to explore advertising online, lead generation

Walt Bayliss: 00:03:03

online, creating, leads and opportunities using online methods.

Walt Bayliss: 00:03:07

And then yeah, 20 years later, that's still where we play.

Walt Bayliss: 00:03:10

So we, we have constantly.

Walt Bayliss: 00:03:14

I'm focused on how to create business and opportunities and new clients

Walt Bayliss: 00:03:18

using technology and online methods.

Walt Bayliss: 00:03:21

And, these days, yeah, we have a, an amazing software company, bedded

Walt Bayliss: 00:03:25

in with high level, of course, why would you go anywhere else?

Walt Bayliss: 00:03:27

And, yeah, just, just love that journey.

Walt Bayliss: 00:03:29

So it was desperation for time that led me to becoming an entrepreneur

Walt Bayliss: 00:03:34

and, just, I guess, luck that it was technology and it was, it was software

Walt Bayliss: 00:03:39

itself that led me down that path.

Vit Muller: 00:03:40

Yeah, man, I can totally relate to this.

Vit Muller: 00:03:42

And I think a lot of the listeners listening right now can relate to

Vit Muller: 00:03:45

this, this whole thing of hustle.

Vit Muller: 00:03:47

Like we try and do our best.

Vit Muller: 00:03:48

And like I said, work in long days, just trying to make.

Vit Muller: 00:03:52

Make it, make it, you know, make it, make it, make the break, like

Vit Muller: 00:03:56

get the final break in the industry.

Vit Muller: 00:03:57

And, yeah, it's a journey that we all can relate to, I'm sure.

Vit Muller: 00:04:01

but, but there's also something that, that I know about you, that you didn't tell

Vit Muller: 00:04:07

me, but I know it from Johan when I had Johan on and he, he shared that experience

Vit Muller: 00:04:11

when, He came across to you at the time before you start working with Johan,

Vit Muller: 00:04:15

you were doing a whole bunch of stuff.

Vit Muller: 00:04:17

I think it was like 10 different projects he mentioned.

Vit Muller: 00:04:20

You were just juggling the balls, right?

Walt Bayliss: 00:04:22

Yeah.

Walt Bayliss: 00:04:22

Yeah.

Walt Bayliss: 00:04:22

So I got busy.

Walt Bayliss: 00:04:24

we launched, we launched company after company after company, and they were

Walt Bayliss: 00:04:28

all kind of around the same framework or all about businesses, growth and

Walt Bayliss: 00:04:33

expansion and that kind of stuff.

Walt Bayliss: 00:04:34

And when I caught up with Johan, who's now my business partner with white level

Walt Bayliss: 00:04:37

suite, we had a breakfast and he said, you know, Hey Dylan, I'm tired, man.

Walt Bayliss: 00:04:42

I'm exhausted.

Walt Bayliss: 00:04:43

We were running six different companies, six different software brands.

Walt Bayliss: 00:04:46

And it was, it was Johan who actually said, dude, these are

Walt Bayliss: 00:04:49

all angled at the same audience.

Walt Bayliss: 00:04:52

You know, you're going after the same, the same group of people.

Walt Bayliss: 00:04:54

Why don't you bring it all under one banner and, and run it from there.

Walt Bayliss: 00:04:58

And I was like, that's a great idea.

Walt Bayliss: 00:05:00

Why don't you come and do it with me?

Walt Bayliss: 00:05:02

to which Johan said, no.

Walt Bayliss: 00:05:03

Cause he was already doing his own stuff and, it was actually, you know,

Walt Bayliss: 00:05:06

24, 48 hours later, he was coming, we, obviously keeping in, keeping in

Walt Bayliss: 00:05:11

conversation, having a, having a chat.

Walt Bayliss: 00:05:13

And, he said, no, no, look, you know, here's the idea.

Walt Bayliss: 00:05:15

You take it, you go with it.

Walt Bayliss: 00:05:16

And, he was.

Walt Bayliss: 00:05:18

Busy running his own business there at the same time, but through

Walt Bayliss: 00:05:20

the next, you know, 24, 48 hours, we just kept talking it through.

Walt Bayliss: 00:05:23

So what would it look like?

Walt Bayliss: 00:05:24

How would that happen?

Walt Bayliss: 00:05:25

You know, what could we create together?

Walt Bayliss: 00:05:27

And, so we formed the company in, in 2021, as a partnership.

Walt Bayliss: 00:05:30

And, yeah, we, we found high level very soon after that and realized that

Walt Bayliss: 00:05:35

that was going to be a great hub to keep everything, together and along

Walt Bayliss: 00:05:39

that way, like high level has just.

Walt Bayliss: 00:05:40

just massively improved as you know, and as anybody who's listening would

Walt Bayliss: 00:05:44

attest, they just continuously evolve.

Walt Bayliss: 00:05:46

And so all of those different brands of companies or different software that we

Walt Bayliss: 00:05:50

had, really was taking a second string to high level with their advancement.

Walt Bayliss: 00:05:53

So we had a reputation management program, high levels, reputation

Walt Bayliss: 00:05:56

management just took off.

Walt Bayliss: 00:05:58

We had a social media management platform.

Walt Bayliss: 00:05:59

High level has now an incredible social media management tool in there.

Walt Bayliss: 00:06:03

So we, we wound back.

Walt Bayliss: 00:06:06

The six different programs that we had, we went all in on high level.

Walt Bayliss: 00:06:10

And we then, we then realized that the one key focus for all of our people using

Walt Bayliss: 00:06:17

high level for anybody that was speaking for any of our high level agencies that

Walt Bayliss: 00:06:20

we were talking to was lead generation was ability to open doors with lead.

Walt Bayliss: 00:06:25

So we, we shut down all of the other.

Walt Bayliss: 00:06:27

brands of the software and we just went all in on that one focus with Legion.

Walt Bayliss: 00:06:30

So, yeah, Johan's right.

Walt Bayliss: 00:06:32

We were, I was juggling, man.

Walt Bayliss: 00:06:33

I was, it was hard work, but bringing everything together

Walt Bayliss: 00:06:36

has been the best thing ever.

Vit Muller: 00:06:37

Yeah, and I definitely wanna delve into that more.

Vit Muller: 00:06:39

But also, what pops in my mind, right now is, is something that I said yesterday.

Vit Muller: 00:06:43

I went to, there's a thing here in Canberra called,

Vit Muller: 00:06:46

Canberra Innovation Center.

Vit Muller: 00:06:47

And they do this, they do this program for startups, but it helps you clarify

Vit Muller: 00:06:52

your market, clarify your page.

Vit Muller: 00:06:54

And while stuff already been around enough, the, the company that I

Vit Muller: 00:06:57

run been running for a few years, I'm a big believer of, you know,

Vit Muller: 00:07:00

just going back to the beginning and see if you missed anything.

Vit Muller: 00:07:03

Are

Walt Bayliss: 00:07:03

Right.

Walt Bayliss: 00:07:04

Nice.

Vit Muller: 00:07:04

All right.

Vit Muller: 00:07:04

And I was sitting at the table and it was, a slide about, you

Vit Muller: 00:07:10

know, your, like knowing when, when the idea needs to innovate.

Vit Muller: 00:07:13

And then I, then I just said, I just, I said, it may be too loud.

Vit Muller: 00:07:16

I said, you got to know when to kill the puppy.

Vit Muller: 00:07:19

And then, and then people, the presenter was talking.

Vit Muller: 00:07:23

So I didn't have a chance to explain the rest of it.

Vit Muller: 00:07:25

And everybody was like, Whoa, dude, don't talk to me.

Vit Muller: 00:07:29

But soon we know.

Walt Bayliss: 00:07:32

So what did you actually mean by that?

Vit Muller: 00:07:33

So this is, so made a man, he's a CEO of

Vit Muller: 00:07:36

the camera innovation center.

Vit Muller: 00:07:37

And way back, he gave me this 10 rules of innovation.

Vit Muller: 00:07:39

And this is one of the rules is knowing.

Vit Muller: 00:07:41

And this is, I'm, I'm going to relate back to what you said.

Vit Muller: 00:07:43

So there's a, there's a, there's a segue guys.

Vit Muller: 00:07:46

It's not random.

Vit Muller: 00:07:47

if you've got an idea and you've been pursuing it for a while and

Vit Muller: 00:07:50

it's, it's not quite working.

Vit Muller: 00:07:54

It's important to know when to kill the idea

Walt Bayliss: 00:07:57

mm-hmm.

Vit Muller: 00:07:58

you're too emotional, like the puppy, you're emotional.

Vit Muller: 00:08:00

You love your puppy.

Vit Muller: 00:08:02

it's just the analogy.

Vit Muller: 00:08:03

So if you love the idea, you've been just hustling, trying to

Vit Muller: 00:08:05

make it work, but it's just.

Vit Muller: 00:08:07

You're just not getting through enough, you got to know when to kill it and

Vit Muller: 00:08:10

move and pivot and the fact that you had six of those ideas and I'm not

Vit Muller: 00:08:13

saying that they didn't work, right?

Vit Muller: 00:08:15

I don't know, don't have the insights, but the fact that in any case that you've been

Vit Muller: 00:08:19

able to just say, okay, let's just do it.

Vit Muller: 00:08:22

It's mind blowing because I, I would think normally that's a lot.

Vit Muller: 00:08:26

process and takes longer for somebody to decide that, to take

Vit Muller: 00:08:29

that leap of faith, you know?

Walt Bayliss: 00:08:30

Yeah.

Walt Bayliss: 00:08:31

Yeah, I mean, it, it, it was difficult.

Walt Bayliss: 00:08:33

There's been, other times where holding onto the idea

Walt Bayliss: 00:08:36

has, has nearly sent us broke.

Walt Bayliss: 00:08:37

So I've probably learned, from those experiences as well.

Walt Bayliss: 00:08:40

But I think, you know, for our listeners here, one of the great

Walt Bayliss: 00:08:42

things vi, that you and I see all the time is that in the high level space,

Walt Bayliss: 00:08:46

of course, there's, there's enough.

Walt Bayliss: 00:08:49

Success stories continuously coming through.

Walt Bayliss: 00:08:52

So you can feel, you can have faith that this works, you know what I mean?

Walt Bayliss: 00:08:57

And we, we see a lot of people coming into the high level space.

Walt Bayliss: 00:09:00

super excited, super pumped up.

Walt Bayliss: 00:09:01

They might even be, you know, first time entrepreneurs and they're,

Walt Bayliss: 00:09:04

they're, you know, I'm going to build my Sass preneur business up to.

Walt Bayliss: 00:09:08

10, 000 a month.

Walt Bayliss: 00:09:09

And the next thing you know, they're, they're talking to, Oh, I've, you know,

Walt Bayliss: 00:09:12

I've been doing this for three months.

Walt Bayliss: 00:09:13

I haven't made my first sale yet.

Walt Bayliss: 00:09:15

and to your point, you know, is that the point that you just, you need to kill

Walt Bayliss: 00:09:18

this off and go and do something else?

Walt Bayliss: 00:09:19

I love Hermoses where he's talking about the valley of despair.

Walt Bayliss: 00:09:22

And, you know, you, you start with, what he calls, uneducated

Walt Bayliss: 00:09:26

optimism, you know, you're coming in and you're like, yeah, let's go.

Walt Bayliss: 00:09:28

This is going to be the best thing ever.

Walt Bayliss: 00:09:30

And then you end up with, educated pessimism, which is, oh my God, this

Walt Bayliss: 00:09:33

is a hell of a lot harder than I thought it was going to be, which

Walt Bayliss: 00:09:35

puts you into the valley of despair, which is, I'm not going to make it.

Walt Bayliss: 00:09:38

This is never going to work.

Walt Bayliss: 00:09:39

And that's where most people bounce out of the idea, but we've seen enough.

Walt Bayliss: 00:09:43

People in the high level space, cracking that code, getting their first deal,

Walt Bayliss: 00:09:49

getting their first one across the line.

Walt Bayliss: 00:09:51

And then you're going out of that Valley and you're into the informed optimism.

Walt Bayliss: 00:09:55

Now, you know what it takes now.

Walt Bayliss: 00:09:56

I know I can make it, but it takes that kind of faith to push through.

Walt Bayliss: 00:09:59

I think like.

Walt Bayliss: 00:10:01

You're right.

Walt Bayliss: 00:10:01

As an entrepreneur, you got to know when to, when to cut, when to run,

Walt Bayliss: 00:10:04

when to dive in and when to dig deep.

Walt Bayliss: 00:10:06

And the great thing with, with the high level community that I'm finding

Walt Bayliss: 00:10:10

is that there's so much success that you can follow those breadcrumbs.

Walt Bayliss: 00:10:15

You can say, okay, cool.

Walt Bayliss: 00:10:16

What have I got to do?

Walt Bayliss: 00:10:17

Where have I got to change and go back to basics, find out, solve a problem.

Walt Bayliss: 00:10:20

and there's more than enough business for everyone to have

Walt Bayliss: 00:10:22

more than enough business.

Walt Bayliss: 00:10:23

We're seeing people still hit the sarsaparilla gold and sarsaparilla

Walt Bayliss: 00:10:26

platinum in their first 12 months.

Walt Bayliss: 00:10:27

And that's, that's incredible.

Walt Bayliss: 00:10:29

And for, for somebody who's just getting started, they might be like,

Walt Bayliss: 00:10:32

yeah, but I just need my first deal.

Walt Bayliss: 00:10:34

Great.

Walt Bayliss: 00:10:35

Amazing.

Walt Bayliss: 00:10:35

You can still scroll through that group with a hundred thousand strong now, and

Walt Bayliss: 00:10:39

you can see a post almost every day where somebody made their first deal, you know,

Walt Bayliss: 00:10:43

somebody got that first opportunity.

Walt Bayliss: 00:10:45

so it's not just the, I made a million dollars in six months kind of world.

Walt Bayliss: 00:10:48

It's also, I got my first paycheck.

Walt Bayliss: 00:10:52

I've got my first client, you know, there's so much of that success.

Walt Bayliss: 00:10:54

It's a great, it's a great environment to be in.

Vit Muller: 00:10:56

Yeah.

Vit Muller: 00:10:57

And now it's real.

Vit Muller: 00:10:57

Now there's a validation and it keeps you moving forward.

Vit Muller: 00:11:00

so let's go back to what you said.

Vit Muller: 00:11:01

So one thing that is coming for everybody, I want to touch on that

Vit Muller: 00:11:05

and I will follow up on what you said is, I mean, there's so many different

Vit Muller: 00:11:08

cool tools that high level can do.

Vit Muller: 00:11:10

it's incredible,.

Vit Muller: 00:11:12

But one thing that's common, like you said, is leads.

Vit Muller: 00:11:14

Like how do we generate leads, right?

Vit Muller: 00:11:15

At the day, that's, that's where you can have all the amazing lead nurture

Vit Muller: 00:11:18

systems and all the automations, but you got to feed, feed the meat into

Vit Muller: 00:11:22

the, into the mince meat, right?

Vit Muller: 00:11:24

Otherwise, otherwise nothing happens.

Vit Muller: 00:11:26

So.

Walt Bayliss: 00:11:27

We, we find it as well.

Walt Bayliss: 00:11:28

Like, so again, we're a little bit biased because lead generation is what we do.

Walt Bayliss: 00:11:31

And we white label that software so that high level agency

Walt Bayliss: 00:11:34

owners can do the same thing.

Walt Bayliss: 00:11:35

But we're a little bit biased, but what we find still to this day is when we

Walt Bayliss: 00:11:39

go to speak to, you know, everybody talks about what's your niche, where's

Walt Bayliss: 00:11:42

your ideal client going to come from?

Walt Bayliss: 00:11:44

And, you know, people talking about charging more, don't, don't

Walt Bayliss: 00:11:46

go for the bottom of the barrel, go for the, go for the bigger end.

Walt Bayliss: 00:11:49

That's great advice, but the challenge that we find is that, you go and speak

Walt Bayliss: 00:11:53

to a business and they, they have, you know, three salespeople, they've got a

Walt Bayliss: 00:11:57

warehouse, they're distributing product.

Walt Bayliss: 00:11:59

They're, they're a business.

Walt Bayliss: 00:11:59

They're doing what they're doing.

Walt Bayliss: 00:12:00

It could be a chiropractor.

Walt Bayliss: 00:12:01

It could be a warehouse.

Walt Bayliss: 00:12:02

It could be a whatever.

Walt Bayliss: 00:12:03

And GHL works with all of those environments.

Walt Bayliss: 00:12:05

and you go to a business and you start talking to them about a CRM program,

Walt Bayliss: 00:12:08

automated lead generation, automated lead management, websites and funnels, and

Walt Bayliss: 00:12:13

you know, all of that kind of stuff and.

Walt Bayliss: 00:12:15

What we found and what we still find is that nine times out of 10,

Walt Bayliss: 00:12:19

that business already has a system.

Walt Bayliss: 00:12:22

They're running HubSpot, they're running Salesforce, they're running Zoho, they're

Walt Bayliss: 00:12:25

running, you know, what, something else.

Walt Bayliss: 00:12:27

And that's a really big decision for a business owner to make, to scrap their

Walt Bayliss: 00:12:32

system that they've invested a hundred thousand dollars in and go with you.

Walt Bayliss: 00:12:37

Boss.

Walt Bayliss: 00:12:38

What we found is with that lead generation angle, what we are able

Walt Bayliss: 00:12:42

to talk to people about is to keep the system that they have, right?

Walt Bayliss: 00:12:48

Keep HubSpot, keep Salesforce, keep that, keep that going.

Walt Bayliss: 00:12:51

Don't throw that out.

Walt Bayliss: 00:12:52

But at the same time, you can set up and run a lead generation engine

Walt Bayliss: 00:12:58

into what we call a pre CRM, right?

Walt Bayliss: 00:13:01

So before it gets across to your existing system, you're running that in, and

Walt Bayliss: 00:13:05

that is an easy way to make the sale.

Walt Bayliss: 00:13:08

So you're literally.

Walt Bayliss: 00:13:09

You're saying, don't throw out what you've spent that money on.

Walt Bayliss: 00:13:13

Put this as a warmup pre CRM before it even gets into your HubSpot.

Walt Bayliss: 00:13:18

And that's such an easier sell because then you can say leads followed up using

Walt Bayliss: 00:13:23

voice AI, using chat AI within GHL.

Walt Bayliss: 00:13:26

Once they're qualified, once they've nurtured, then we're going to push

Walt Bayliss: 00:13:29

them across into your, into your HubSpot or into your Salesforce.

Walt Bayliss: 00:13:32

And it makes that sale so much easier because you're not asking the business

Walt Bayliss: 00:13:35

owner to just kill everything they've already got and switch over to you.

Walt Bayliss: 00:13:39

Massive leap of faith.

Walt Bayliss: 00:13:40

What you're saying is let us get you more business and keep what you've got.

Walt Bayliss: 00:13:45

And then, cool, let's go.

Walt Bayliss: 00:13:46

Let's, let's make that happen.

Walt Bayliss: 00:13:48

It's a much, much, much easier sell.

Vit Muller: 00:13:50

Yeah, no, I hundred percent agree.

Vit Muller: 00:13:52

You know, at the end of the day, it's having a conversation and

Vit Muller: 00:13:54

see what they're struggling with.

Vit Muller: 00:13:55

Like I had a conversation this morning with a real estate buyers agents.

Vit Muller: 00:13:59

There's two partners in the firm, buyers agents.

Vit Muller: 00:14:03

They are currently using AppSpot, but having a conversation with them, I did,

Vit Muller: 00:14:06

did discover that they are not happy with, they're not really using it that much.

Vit Muller: 00:14:11

And right now they're only at the base plan, but.

Vit Muller: 00:14:14

Later on, they will be on a bigger plan, but they, you know, confusing.

Vit Muller: 00:14:17

So in this sense, perfect in for me to say, well, let's get you

Vit Muller: 00:14:20

over and do our thing, right?

Vit Muller: 00:14:22

stand out from the pack is our white level of GHL, right?

Vit Muller: 00:14:26

Not everybody's like that, especially if it's more established business.

Vit Muller: 00:14:29

Like you said, they already using things, you're not going to get them across.

Vit Muller: 00:14:32

You got, it's like a square peg round hole type of scenario.

Vit Muller: 00:14:35

You

Walt Bayliss: 00:14:36

It's a tough sale.

Vit Muller: 00:14:36

it's not, yeah, it's a tough one.

Vit Muller: 00:14:38

So you've got to, you've got to find a way to another angle.

Vit Muller: 00:14:40

So,

Walt Bayliss: 00:14:41

And that's where, for us, that's where lead gen

Walt Bayliss: 00:14:42

just opens the doors, you know?

Walt Bayliss: 00:14:44

And, and especially when you, when you do the one, two punch with,

Walt Bayliss: 00:14:47

with a lead generation system and, and, an automation program in the

Walt Bayliss: 00:14:51

background through, through high level.

Walt Bayliss: 00:14:52

So you can say to a, to a business owner, it's not just.

Walt Bayliss: 00:14:55

Here's a lead gen tool, it's, here's a lead gen system.

Walt Bayliss: 00:14:59

So targeted leads into the system, nurtured, qualified, followed up, and

Walt Bayliss: 00:15:05

then delivered back to you with value.

Walt Bayliss: 00:15:08

Yeah.

Walt Bayliss: 00:15:08

So no business, not another business on the planet wants to buy another tool.

Walt Bayliss: 00:15:13

They just don't, it's just another thing they've got to do.

Walt Bayliss: 00:15:16

But if you can show this is not a tool, this is a system.

Walt Bayliss: 00:15:19

This works like this, this plays in this particular way.

Walt Bayliss: 00:15:22

This is the way that you can build a funnel.

Walt Bayliss: 00:15:24

You can keep your leads warmed up and nurtured.

Walt Bayliss: 00:15:26

You can let AI do all the hard lifting for you.

Walt Bayliss: 00:15:28

This is your.

Walt Bayliss: 00:15:29

ABC system and it runs for you in the background.

Walt Bayliss: 00:15:32

Cool, man.

Walt Bayliss: 00:15:33

When can you get started?

Vit Muller: 00:15:35

Yeah, so guys, just so you know, if, if you knew, if you haven't

Vit Muller: 00:15:38

heard, if you haven't heard of White Label Suite, here's my quick pitch, but, I'll

Vit Muller: 00:15:41

get, I'll get you, well to talk about all the latest and greatest in a second.

Vit Muller: 00:15:45

I've been using it for a while, with, with some breaks.

Vit Muller: 00:15:48

my, my use case is a bit different.

Vit Muller: 00:15:50

I take time on certain things.

Vit Muller: 00:15:51

I'm, I'm probably the worst example when it comes to.

Vit Muller: 00:15:54

You know, going fast into the market.

Vit Muller: 00:15:56

I'm too much of a perfectionist.

Vit Muller: 00:15:58

I take time.

Vit Muller: 00:15:58

But anyway, the tool is amazing.

Vit Muller: 00:16:01

So I've actually just demonstrated this morning to those real estate buy agents.

Vit Muller: 00:16:05

You know, they were looking for partnerships with, local

Vit Muller: 00:16:09

mortgage brokers, right?

Vit Muller: 00:16:10

So I spin up the tool logged in.

Vit Muller: 00:16:12

I show them, Hey, look, here's how you do it.

Vit Muller: 00:16:13

You put mortgage brokers into the field.

Vit Muller: 00:16:15

You put location in our case, Canberra and hit search within seconds.

Vit Muller: 00:16:22

It starts to generate list of mortgage brokers in the area, the companies,

Vit Muller: 00:16:27

but not just the companies, but also any employees that are working in

Vit Muller: 00:16:31

there and that have an email or less that you can find, it will find.

Vit Muller: 00:16:35

And within a couple of minutes, you know, the lady I was talking to,

Vit Muller: 00:16:38

she looking at it and I'm like, he's probably about 30 companies here.

Vit Muller: 00:16:42

And let me click here.

Vit Muller: 00:16:43

All right.

Vit Muller: 00:16:43

This company, you know, this one.

Vit Muller: 00:16:44

Oh yeah, yeah.

Vit Muller: 00:16:45

This is the one I've been trying to get to.

Vit Muller: 00:16:46

Well, let me open it up and here we go.

Vit Muller: 00:16:47

There's five emails right there and they're all mortgage brokers.

Vit Muller: 00:16:50

That's invaluable.

Vit Muller: 00:16:52

That's what viable suite in a nutshell, but that's how I remember it.

Vit Muller: 00:16:55

I haven't been engaging in all honesty with what you guys have been doing

Vit Muller: 00:16:59

for the last probably six months.

Vit Muller: 00:17:00

It's just because, I mean, it's hard to stay on top of everything,

Walt Bayliss: 00:17:03

no, of course.

Vit Muller: 00:17:04

but I've been following here and there.

Vit Muller: 00:17:05

So can you explain the process, how it works now and, and, and

Vit Muller: 00:17:10

then also unpack how, because it's, it is a cold email strategy.

Vit Muller: 00:17:13

Can you clarify how that works?

Vit Muller: 00:17:15

Because there is the mass cold email and then this is slightly different.

Vit Muller: 00:17:18

So just to, yeah,

Walt Bayliss: 00:17:20

Yeah.

Walt Bayliss: 00:17:20

There's a, there's a lot to that bit.

Walt Bayliss: 00:17:21

So, you know, I'm, I'm hoping not to bore the listeners and, and I, you know, not

Walt Bayliss: 00:17:26

to do too much of a pitch here, but white label suite is a lead generation program,

Walt Bayliss: 00:17:29

but cold email is just one element of it.

Walt Bayliss: 00:17:31

The, the key part of it is that this is an AI powered, Market intelligence tool.

Walt Bayliss: 00:17:36

So if I say, and into your example, I'm looking for mortgage brokers.

Walt Bayliss: 00:17:39

Great.

Walt Bayliss: 00:17:40

That's what we would call the company search.

Walt Bayliss: 00:17:42

Here's all the mortgage brokers.

Walt Bayliss: 00:17:43

Here's their names.

Walt Bayliss: 00:17:44

Here's their social media accounts.

Walt Bayliss: 00:17:45

Here's their email addresses.

Walt Bayliss: 00:17:47

Here's their phone numbers.

Walt Bayliss: 00:17:48

Great.

Walt Bayliss: 00:17:48

That's, that's kind of step one with our program these days.

Walt Bayliss: 00:17:51

Now, what we have is AI that once you have that.

Walt Bayliss: 00:17:55

Mortgage broker or that, that lead that prospect that you're looking for.

Walt Bayliss: 00:17:58

You can click one button and AI can do incredible things for you.

Walt Bayliss: 00:18:03

That again, synchronize back to high level.

Walt Bayliss: 00:18:05

And some, you can do things like, run an analysis on this company and find for me

Walt Bayliss: 00:18:10

who the founders were, how long they've been in business, what kind of people

Walt Bayliss: 00:18:12

they've served, what, what's their pain points, what, how have they applied for

Walt Bayliss: 00:18:16

funding so you can do all of this with AI.

Walt Bayliss: 00:18:19

So now instead of running a cold email, which is.

Walt Bayliss: 00:18:23

It's hard to, it's hard to break through the noise with cold email.

Walt Bayliss: 00:18:26

Still effective, but it's hard to break through the noise.

Walt Bayliss: 00:18:28

now what you can do is you can personalize that outreach.

Walt Bayliss: 00:18:31

And especially when we're talking, AI within high level.

Walt Bayliss: 00:18:35

So here's what I mean, if I reach out to a business and.

Walt Bayliss: 00:18:40

The AI has already done an incredible amount of research on that

Walt Bayliss: 00:18:43

company with a click of a button.

Walt Bayliss: 00:18:44

It's not people in the background.

Walt Bayliss: 00:18:46

It's AI running.

Walt Bayliss: 00:18:47

That company now has all of that data synchronized back into high level.

Walt Bayliss: 00:18:53

So now, now that company comes to the website and engages with

Walt Bayliss: 00:18:56

the chat bot and the chat bot.

Walt Bayliss: 00:19:00

is contextually aware of who it's speaking to with a simple prompt

Walt Bayliss: 00:19:06

that we have in the training.

Walt Bayliss: 00:19:06

And, you know, there's plenty of examples of it around with a simple

Walt Bayliss: 00:19:09

prompt inside of the high level program, or if you're, you know, adding in

Walt Bayliss: 00:19:13

any additional, AI bots working in the same way, the bot can speak to

Walt Bayliss: 00:19:19

the prospect and know who they are.

Walt Bayliss: 00:19:21

So rather than being two dimensional, and this is the key piece.

Walt Bayliss: 00:19:25

Two dimensional.

Walt Bayliss: 00:19:26

What do I mean?

Walt Bayliss: 00:19:27

When somebody comes to a website and engages with a chat bot, I ask a question

Walt Bayliss: 00:19:31

and the chat bot responds to me based on the company information I've given it.

Walt Bayliss: 00:19:36

Right.

Walt Bayliss: 00:19:36

We're this company.

Walt Bayliss: 00:19:37

These are our opening hours.

Walt Bayliss: 00:19:39

This is our products for sale.

Walt Bayliss: 00:19:40

This is what we do.

Walt Bayliss: 00:19:41

Right.

Walt Bayliss: 00:19:42

But what if that chat bot knew who it was talking to?

Walt Bayliss: 00:19:46

So it could actually say, this is what we do, and this is how it can

Walt Bayliss: 00:19:50

relate to you in your business.

Walt Bayliss: 00:19:52

Oh, what do you know about my business already?

Walt Bayliss: 00:19:54

This is what we know about you.

Walt Bayliss: 00:19:55

How do you know that already?

Walt Bayliss: 00:19:56

Well, you're our ideal prospect.

Walt Bayliss: 00:19:58

We've researched for you.

Walt Bayliss: 00:19:59

So now what we can do with the, with the white label suite tool is we can.

Walt Bayliss: 00:20:03

Find that ideal prospect.

Walt Bayliss: 00:20:05

That's just step one.

Walt Bayliss: 00:20:06

Now we can get AI to do incredible things with that.

Walt Bayliss: 00:20:09

And I'll talk about in reverse, again, I don't want to pitch too much,

Walt Bayliss: 00:20:12

but we do that on a company level.

Walt Bayliss: 00:20:14

That's one of our methods we do that on a, on a individual person level.

Walt Bayliss: 00:20:18

So for example, you might say, look.

Walt Bayliss: 00:20:21

Mortgage brokers.

Walt Bayliss: 00:20:22

Great.

Walt Bayliss: 00:20:22

But what I really want to speak to is the principal, the owner

Walt Bayliss: 00:20:26

of the mortgage broking company.

Walt Bayliss: 00:20:27

Cool.

Walt Bayliss: 00:20:28

Well, let's do a people search.

Walt Bayliss: 00:20:29

And instead of just finding the company record, now I'm finding the

Walt Bayliss: 00:20:32

CEO managing director of companies who are doing mortgage broking, who

Walt Bayliss: 00:20:36

spend more than 50 million a year, who've got 15 employees and above.

Walt Bayliss: 00:20:39

Great.

Walt Bayliss: 00:20:39

Here's that detail.

Walt Bayliss: 00:20:40

Here's their social media history.

Walt Bayliss: 00:20:41

Here's the job system.

Walt Bayliss: 00:20:43

Here's their personal contact information.

Walt Bayliss: 00:20:45

Now research that person, find out what they speak about, find out

Walt Bayliss: 00:20:48

their passions and their thing.

Walt Bayliss: 00:20:50

So now my AI or myself, when I'm, when I'm talking to them, I'm, I'm no longer

Walt Bayliss: 00:20:56

approaching it as a cold contact.

Walt Bayliss: 00:20:58

Hey, John, I really love what you said last week about blah, blah, blah.

Walt Bayliss: 00:21:02

Or that really resonated with me.

Walt Bayliss: 00:21:03

I noticed that you did this, this, and this in your business.

Walt Bayliss: 00:21:05

And I'd love to have a chat to you about that.

Walt Bayliss: 00:21:08

Wow.

Walt Bayliss: 00:21:08

You really did your research.

Walt Bayliss: 00:21:10

Yeah, absolutely.

Walt Bayliss: 00:21:11

I didn't, the AI did the.

Vit Muller: 00:21:13

Yeah.

Walt Bayliss: 00:21:13

Companies, individuals, and the third one that we've added, which

Walt Bayliss: 00:21:16

is our most recent one, which is blowing people's minds is the influencer model.

Walt Bayliss: 00:21:21

So again, let's think about high level.

Walt Bayliss: 00:21:24

As our example, we pick a lot of, a lot of times we struggle.

Walt Bayliss: 00:21:27

We seen that in the high level group, people struggle to pick a niche, right?

Walt Bayliss: 00:21:31

And I'm sure, you know, so many of your people have talked about niching down,

Walt Bayliss: 00:21:34

finding a niche, choosing a niche, doing all that kind of stuff, within the tool.

Walt Bayliss: 00:21:38

There's even an AI niche selection system for you.

Walt Bayliss: 00:21:41

So you put in who you are and what you do, push a button.

Walt Bayliss: 00:21:43

And it says, these are the niches you can go after.

Walt Bayliss: 00:21:45

And again, that becomes your sale tool to go out to a business and

Walt Bayliss: 00:21:48

show them I can help you expand your market by finding new niches.

Walt Bayliss: 00:21:51

Anyway, so influencers, we go, I'm after this niche.

Walt Bayliss: 00:21:55

I'm after real estate agents, or I want to talk to business coaches, whatever.

Walt Bayliss: 00:21:59

So the next question is, who already has that audience?

Walt Bayliss: 00:22:04

Who already speaks to MortgageBroker?

Walt Bayliss: 00:22:05

Who already speaks to business coaches?

Walt Bayliss: 00:22:07

So now in our tool, you can come in and just type in, in the influencer module,

Walt Bayliss: 00:22:10

business coaches in my location, if you want to get specific, and you can find

Walt Bayliss: 00:22:14

all the people that have got incredible Instagram, YouTube, TikTok following.

Walt Bayliss: 00:22:18

And again, you can dive into their content.

Walt Bayliss: 00:22:20

You can find out how many likes, comments, shares, engagements

Walt Bayliss: 00:22:23

they get on their posts.

Walt Bayliss: 00:22:24

What are they talking about?

Walt Bayliss: 00:22:25

What's their audience affiliate?

Walt Bayliss: 00:22:27

Affirmation.

Walt Bayliss: 00:22:27

So what do their audience like their audience, like business and they like

Walt Bayliss: 00:22:31

this and the, okay, this is my, now we can find people that have millions in

Walt Bayliss: 00:22:36

their audience or even 20, 000 people follow that guy on, on Instagram.

Walt Bayliss: 00:22:41

Well, now we can do something like Viet's doing right here.

Walt Bayliss: 00:22:44

I can reach out to that influencer who I know speaks to my ideal

Walt Bayliss: 00:22:48

audience with a little bit of context.

Walt Bayliss: 00:22:51

And I can say, Hey, Mr. Influencer, Mrs. Influencer loved your

Walt Bayliss: 00:22:55

content about business coaching.

Walt Bayliss: 00:22:57

I've got a little interview that I'm putting together to educate

Walt Bayliss: 00:23:00

people in that exact space.

Walt Bayliss: 00:23:01

You're a thought leader here.

Walt Bayliss: 00:23:03

I'd love to jump on an interview with you on zoom and just talk about your passion.

Walt Bayliss: 00:23:07

Now what happens?

Walt Bayliss: 00:23:09

Is that influencer kicks in what's called the ego effect, right?

Walt Bayliss: 00:23:13

So that influence, you do a great job with that influence.

Walt Bayliss: 00:23:15

You make, so tell me about business coaching, tell me about real estate.

Walt Bayliss: 00:23:19

And they're telling you, cause that's what they're passionate about.

Walt Bayliss: 00:23:22

They get a call and what do they do?

Walt Bayliss: 00:23:24

They go onto their socials and they go amazing post, amazing

Walt Bayliss: 00:23:28

interview, loved this session, click.

Walt Bayliss: 00:23:31

And their followers who, you know, are your ideal audience

Walt Bayliss: 00:23:34

now are getting massive coverage.

Walt Bayliss: 00:23:38

For you and your business and for what you're doing.

Walt Bayliss: 00:23:39

So the influencer module is massive.

Walt Bayliss: 00:23:41

and one last piece about white label suite is that we, this is for you, for guys,

Walt Bayliss: 00:23:47

for those who have, you're listening.

Walt Bayliss: 00:23:49

I want to see if I can draw this as a diagram with words.

Walt Bayliss: 00:23:51

All right.

Walt Bayliss: 00:23:51

So I'm going to see, I'll do the best I possibly can.

Walt Bayliss: 00:23:54

Lead generation is typically one directional.

Walt Bayliss: 00:23:57

In other words, we say, I'm looking for this type of business.

Walt Bayliss: 00:24:00

Go and find it for me.

Walt Bayliss: 00:24:01

So I push out and say, go and find this for me.

Walt Bayliss: 00:24:05

What we've built into the tool is.

Walt Bayliss: 00:24:08

bi directional or two directional, right?

Walt Bayliss: 00:24:10

Meaning here's, here's your client.

Walt Bayliss: 00:24:13

You've set up GHL for them and they are running Facebook ads or

Walt Bayliss: 00:24:17

they're selling courses or they're, you know, they're getting contacts

Walt Bayliss: 00:24:21

coming into their GHL system.

Walt Bayliss: 00:24:22

So over on the left hand side, their GHL is running.

Walt Bayliss: 00:24:27

Ads are coming, sales are being made, contacts are being added to their

Walt Bayliss: 00:24:30

database through their normal activity.

Walt Bayliss: 00:24:32

On the right hand side now, we can bolt on the White Label Suite program, and every

Walt Bayliss: 00:24:37

single time a lead comes into GHL, it can then come across to White Label Suite,

Walt Bayliss: 00:24:42

and all of that amazing enrichment that I just spoke about a moment ago, all of that

Walt Bayliss: 00:24:46

AI analysis, who are they, what do they do, what are their pain points, how long

Walt Bayliss: 00:24:49

have they been in business, who are their founders, what are their social media

Walt Bayliss: 00:24:52

content, what are they talking about, all this stuff can happen in the background.

Walt Bayliss: 00:24:56

And then update high level without you ever touching it.

Walt Bayliss: 00:25:00

So why is that valuable for a business?

Walt Bayliss: 00:25:02

And I'm sorry, I'm, I'm, I'm monologuing

Vit Muller: 00:25:04

No, man, I'll keep going.

Vit Muller: 00:25:05

That's good.

Walt Bayliss: 00:25:06

Okay.

Walt Bayliss: 00:25:06

So imagine this for a business, right?

Walt Bayliss: 00:25:08

Imagine that you've just started working with a brand new business coach and

Walt Bayliss: 00:25:14

they've got ads on Facebook running.

Walt Bayliss: 00:25:16

They've got an opt in funnel.

Walt Bayliss: 00:25:17

They're running a webinar.

Walt Bayliss: 00:25:18

They've got sales being made through Stripe.

Walt Bayliss: 00:25:20

All of that's happening.

Walt Bayliss: 00:25:21

Right now, imagine this every time a sale is made, it goes

Walt Bayliss: 00:25:25

into their high level account.

Walt Bayliss: 00:25:26

Great.

Walt Bayliss: 00:25:27

They get, the client gets access to the membership.

Walt Bayliss: 00:25:28

Great.

Walt Bayliss: 00:25:29

And now it's going across to this other program and enriching that

Walt Bayliss: 00:25:33

data with all of that AI data.

Walt Bayliss: 00:25:35

And two months go by now, we've got 150 people that have purchased

Walt Bayliss: 00:25:38

this business coaches course.

Walt Bayliss: 00:25:40

And every single one of them has been analyzed by AI.

Walt Bayliss: 00:25:43

Here's what I can do now in GHL.

Walt Bayliss: 00:25:46

I can simply export and include those fields.

Walt Bayliss: 00:25:51

Now I've got a CSV file.

Walt Bayliss: 00:25:53

With all of that customer data and all of that AI enrichment, I can just take

Walt Bayliss: 00:25:57

that and drop it into chat GPT and I can say, this is my current customer base.

Walt Bayliss: 00:26:02

Find for me the trends of who they are, what they do, what their pain

Walt Bayliss: 00:26:06

points are, and based on that, create my next six months worth

Walt Bayliss: 00:26:09

of social media content for me.

Walt Bayliss: 00:26:11

So being able to take existing data and enriching that data adds such an

Walt Bayliss: 00:26:18

amazing element to, to lead generation.

Walt Bayliss: 00:26:21

It's no longer just about lead generation.

Walt Bayliss: 00:26:24

It's about market intelligence, allowing your business to grow.

Walt Bayliss: 00:26:27

And the cool thing for us finishing off the pitch is literally

Walt Bayliss: 00:26:30

we let you white label that.

Walt Bayliss: 00:26:33

So you put your own brand on it and you can go and sell that to a business.

Walt Bayliss: 00:26:37

On its own standalone integrated into high level upsold, you know, for

Walt Bayliss: 00:26:40

the full CRM system and away you go.

Walt Bayliss: 00:26:42

So that's what we've been doing over the last little while.

Walt Bayliss: 00:26:45

Yeah.

Vit Muller: 00:26:47

Where do I start?

Vit Muller: 00:26:47

This is incredible.

Vit Muller: 00:26:48

So I, obviously I've got some homework to do.

Vit Muller: 00:26:50

It looks like I've been behind on this stuff and I've been

Vit Muller: 00:26:54

paying for this and using it, but definitely need to use it more.

Vit Muller: 00:26:57

So this is really good.

Vit Muller: 00:26:58

Yeah.

Vit Muller: 00:26:58

Thank you for unpacking that.

Vit Muller: 00:27:00

And guys, if you're, if you're like not, not excited right now, I don't know.

Vit Muller: 00:27:04

Maybe, maybe you're in the wrong space, but.

Vit Muller: 00:27:07

The opportunity is incredible.

Vit Muller: 00:27:09

So we're talking repurposing, massive leverage.

Vit Muller: 00:27:13

I'm a big fan of leverage overall.

Vit Muller: 00:27:14

Like the reason why I'm doing this podcast is leverage, right?

Vit Muller: 00:27:17

everything is when you can do it and leverage is more fun.

Vit Muller: 00:27:20

That's just me.

Vit Muller: 00:27:21

mate, I, I, you know, when I do these interviews, I typically like to have,

Vit Muller: 00:27:26

you know, and talk about the personal and the entrepreneur journey and all that.

Vit Muller: 00:27:30

And usually get into this type of stuff towards the end, but

Vit Muller: 00:27:33

I wanted you to talk about it.

Vit Muller: 00:27:34

Earlier, because it's just too good not to share, you know, so before we go and

Vit Muller: 00:27:40

talk about and spinning back to, you know, talking about your journey and, and, and

Vit Muller: 00:27:44

wisdom and all that, which is, which is, you know, which I'm excited for, can you

Vit Muller: 00:27:47

just tell the guys, while we, you know.

Vit Muller: 00:27:49

We talked about it and you just finished the pitch.

Vit Muller: 00:27:51

Where do they go to, you know, to get this thing?

Vit Muller: 00:27:54

I think we've worked out something earlier.

Vit Muller: 00:27:56

So

Walt Bayliss: 00:27:56

So we've, we've set up something special for the listeners here

Walt Bayliss: 00:27:59

with the high level experience podcast.

Walt Bayliss: 00:28:00

So, if you go to white label suite.

Walt Bayliss: 00:28:02

com, you can sign up, but you'll pay more if you go to the special link that we've

Walt Bayliss: 00:28:07

created, especially for you guys, as listeners of the high level experience,

Walt Bayliss: 00:28:10

you are going to get a heck of a deal.

Walt Bayliss: 00:28:13

So if you go to high level experience.

Walt Bayliss: 00:28:15

com forward slash Walt.

Walt Bayliss: 00:28:17

It's like Walt Disney, highlevelexperience.

Walt Bayliss: 00:28:19

com forward slash Walt, you're going to get a crazy deal.

Walt Bayliss: 00:28:23

It's thousands of dollars off, heaps of additional training and

Walt Bayliss: 00:28:26

systems and snapshots and programs.

Walt Bayliss: 00:28:27

so you can go and grab white level suite.

Walt Bayliss: 00:28:29

You can get an unlimited license.

Walt Bayliss: 00:28:31

You can sell this unlimited times and you can either pay a lot

Walt Bayliss: 00:28:34

more for it at whitelevelsuite.

Walt Bayliss: 00:28:35

com or you can get all of that good stuff, the unlimited license, and

Walt Bayliss: 00:28:41

you can get a thousand dollars off and a whole bunch of more stuff.

Walt Bayliss: 00:28:44

if you go to highlevelexperience.

Walt Bayliss: 00:28:45

com forward slash Walt.

Vit Muller: 00:28:46

I love it guys.

Vit Muller: 00:28:48

Go and check it out.

Vit Muller: 00:28:49

And, and, if you go there on that page, there's some additional things that,

Vit Muller: 00:28:53

you might want to check out as well.

Vit Muller: 00:28:54

So, yeah, definitely do that.

Vit Muller: 00:28:56

Now let's move on.

Vit Muller: 00:28:57

Well, having successfully built and exited multiple software companies, what would

Vit Muller: 00:29:01

you say are that like, you know, top three lessons you learned about entrepreneurship

Vit Muller: 00:29:05

through these experiences?

Walt Bayliss: 00:29:06

Great, great question, man.

Walt Bayliss: 00:29:07

So number one, we talked about, knowing when to cut, right?

Walt Bayliss: 00:29:10

So the number one lesson that I've learned over the last 20 years of doing this is

Walt Bayliss: 00:29:16

that your market decides your features.

Walt Bayliss: 00:29:18

What I mean by that, if you are building a company, your market is the one.

Walt Bayliss: 00:29:24

That determines what they want from you, because so many times

Walt Bayliss: 00:29:28

I've seen entrepreneurs, and this is, we nearly buried ourselves.

Walt Bayliss: 00:29:31

We nearly went under with a, with a bad mistake that I made where we thought.

Walt Bayliss: 00:29:37

Let me take that ownership.

Walt Bayliss: 00:29:38

I thought I knew the best things to put out there into the marketplace.

Walt Bayliss: 00:29:43

And I spent so much time and money creating what I thought was the best that

Walt Bayliss: 00:29:48

we never actually got any market traction.

Walt Bayliss: 00:29:51

We never made a single sale.

Walt Bayliss: 00:29:52

We never got anywhere.

Walt Bayliss: 00:29:53

We didn't have any money coming through the door.

Walt Bayliss: 00:29:55

And it was just me pouring dollars into trying to create something

Walt Bayliss: 00:29:58

that in fact, nobody wanted.

Walt Bayliss: 00:30:00

So the, the first lesson I would say.

Walt Bayliss: 00:30:02

Is make sure you're building something that the market wants.

Walt Bayliss: 00:30:07

Don't try and create a solution and then find a market.

Walt Bayliss: 00:30:11

Find a market that has a problem and build the solution, right?

Walt Bayliss: 00:30:17

Because otherwise you will go broke.

Walt Bayliss: 00:30:18

And we see so many, we see so many entrepreneurs create great ideas

Walt Bayliss: 00:30:24

that should have never existed.

Walt Bayliss: 00:30:25

Right.

Walt Bayliss: 00:30:26

That nobody actually has any intent of buying.

Walt Bayliss: 00:30:29

Yeah.

Walt Bayliss: 00:30:29

So my, my lesson number one is when you're going, when you are deciding,

Walt Bayliss: 00:30:33

I want to be an entrepreneur, I want to build my own business.

Walt Bayliss: 00:30:36

I want to create something scalable.

Walt Bayliss: 00:30:38

Number one, make sure that there's a market.

Walt Bayliss: 00:30:42

Make sure that you've identify a problem and then build the solution.

Walt Bayliss: 00:30:45

Don't go the other way.

Walt Bayliss: 00:30:46

That would be advice.

Walt Bayliss: 00:30:48

Number one,

Vit Muller: 00:30:48

love it.

Vit Muller: 00:30:49

Yeah, I love it.

Vit Muller: 00:30:50

Can I just expand on that?

Walt Bayliss: 00:30:51

Yeah.

Walt Bayliss: 00:30:52

Advice number two, I would say is,

Vit Muller: 00:30:54

Oh, no, hang on.

Walt Bayliss: 00:30:55

yeah, go for it.

Walt Bayliss: 00:30:56

Go

Vit Muller: 00:30:56

I was going to expand on what you just

Walt Bayliss: 00:30:58

Yeah, yeah, yeah.

Walt Bayliss: 00:30:58

Definitely.

Vit Muller: 00:30:59

as a really cool thing that I learned yesterday.

Vit Muller: 00:31:01

It's a cool little twist.

Vit Muller: 00:31:02

So I'm 100 percent on this.

Vit Muller: 00:31:03

The market is what you need, the market validation for before

Vit Muller: 00:31:06

you start developing anything.

Vit Muller: 00:31:08

And also once you do start developing, you want to have a customer feedback

Vit Muller: 00:31:11

loop as you're going through it.

Vit Muller: 00:31:12

Cool.

Vit Muller: 00:31:12

Development.

Vit Muller: 00:31:13

I don't wait until it's perfect.

Vit Muller: 00:31:14

That's why we love high level, right?

Vit Muller: 00:31:16

It's a skateboard method and just keep making money already and then

Vit Muller: 00:31:19

keep iterating and making it better.

Vit Muller: 00:31:20

this thing that I learned yesterday is like, well, you've got a problem.

Vit Muller: 00:31:25

There's an impact that you can provide by, you know, providing a solutions problem.

Vit Muller: 00:31:29

And then there's a solution.

Vit Muller: 00:31:31

And what this, this guy said yesterday to me is like, just don't worry about

Vit Muller: 00:31:35

the solution because the solution is that, that, that's the thing

Vit Muller: 00:31:38

that you need to be flexible on.

Vit Muller: 00:31:41

But if you just focus on the impact and focusing on the problem that a marketplace

Vit Muller: 00:31:47

has and what the impact would be by having to solve a problem, solving that,

Vit Muller: 00:31:51

that problem for them, then you've got a perfect business that everybody wants.

Vit Muller: 00:31:55

So don't forget about the solution.

Vit Muller: 00:31:58

Don't get too married to the solution.

Vit Muller: 00:32:00

Don't get too emotional about the solution.

Vit Muller: 00:32:02

Like know when to kill the puppy or know when to move, move on.

Vit Muller: 00:32:04

Right.

Vit Muller: 00:32:06

Focus on the problem that the marketplace has and the impact that you could

Vit Muller: 00:32:10

provide by helping them solve it.

Vit Muller: 00:32:12

And the solution is flexible.

Vit Muller: 00:32:15

got to be flexible.

Vit Muller: 00:32:16

back to you, mate.

Vit Muller: 00:32:16

So what's the number two, number two, tip

Walt Bayliss: 00:32:18

Yeah.

Walt Bayliss: 00:32:18

Number two.

Walt Bayliss: 00:32:19

So this comes from, every time I say to somebody, you know, when, when

Walt Bayliss: 00:32:23

COVID happened, dude, everybody went into work from home mode, right.

Walt Bayliss: 00:32:27

And for 99 percent of the population, that was new.

Walt Bayliss: 00:32:31

And I say to people, I've been working from home for 20 years.

Walt Bayliss: 00:32:36

The next phrase that comes out of their mouth is so surprising to me.

Walt Bayliss: 00:32:42

Because the next thing they say to me is, man, how do you find

Walt Bayliss: 00:32:46

the discipline to stay on track?

Walt Bayliss: 00:32:49

I find that really a fascinating question.

Walt Bayliss: 00:32:51

So my advice, number two, for anybody that wants to create something for their

Walt Bayliss: 00:32:56

own, is that you, you got to want it.

Walt Bayliss: 00:33:02

more than you want free time and relaxation because it's so easy to kick

Walt Bayliss: 00:33:10

back on the couch and chill, right?

Walt Bayliss: 00:33:12

And it's so hard sometimes to go, I just got to do one more little thing, right?

Walt Bayliss: 00:33:19

And When you were doing the intro for me before, which I really appreciate.

Walt Bayliss: 00:33:23

One of the things that I said was I'm passionate about people being

Walt Bayliss: 00:33:26

able to create their future from the decisions they make today.

Walt Bayliss: 00:33:29

And I say to my kids all the time, right?

Walt Bayliss: 00:33:31

I'll teach you how to, I'll teach you how to tell the future, right?

Walt Bayliss: 00:33:34

It's a magic trick.

Walt Bayliss: 00:33:35

I'll show you.

Walt Bayliss: 00:33:36

They're like, sure, dad, show me.

Walt Bayliss: 00:33:38

You know, okay, cool.

Walt Bayliss: 00:33:39

Here we go.

Walt Bayliss: 00:33:39

I'm going to teach you how to read the, I'm going to teach

Walt Bayliss: 00:33:41

you how to know the future.

Walt Bayliss: 00:33:43

What if for the next 30 days, the only thing you ate was McDonald's breakfast,

Walt Bayliss: 00:33:49

lunch, dinner, shakes, sodas, burgers.

Walt Bayliss: 00:33:53

Only thing you're going to eat for the next 30 days is McDonald's.

Walt Bayliss: 00:33:55

What are you going to look like at the end of that 30 days?

Walt Bayliss: 00:33:59

Dad, we'd be, we'd be overweight.

Walt Bayliss: 00:34:01

We'd be fat.

Walt Bayliss: 00:34:02

We'd be unhealthy.

Walt Bayliss: 00:34:04

So what if for the next 30 days you ate great food and you exercised and you

Walt Bayliss: 00:34:09

watched, you know, the sugar, not too many biscuits and all that kind of stuff.

Walt Bayliss: 00:34:13

What would, what would you look like at the end of 30 days?

Walt Bayliss: 00:34:16

We would be fit and healthy.

Walt Bayliss: 00:34:18

Wow.

Walt Bayliss: 00:34:20

So you can actually tell the future.

Walt Bayliss: 00:34:23

How do you tell the future dad?

Walt Bayliss: 00:34:25

You tell the future based on the decisions you make today.

Walt Bayliss: 00:34:30

So when I'm talking about tip number two for being an entrepreneur

Walt Bayliss: 00:34:35

is that the position you find yourself in, in six months or 12

Walt Bayliss: 00:34:39

months is a direct correlation to the decision you make today.

Walt Bayliss: 00:34:45

And that decision could be.

Walt Bayliss: 00:34:47

Reaching out to one more influential person to talk to them

Walt Bayliss: 00:34:50

about getting on their podcast.

Walt Bayliss: 00:34:52

That decision might be sending that email.

Walt Bayliss: 00:34:55

That decision might be just popping up that YouTube video, right?

Walt Bayliss: 00:34:59

The decisions you make today will determine the future.

Walt Bayliss: 00:35:03

You can clearly outline the path.

Walt Bayliss: 00:35:07

The only choice then is whether you want to do the work.

Vit Muller: 00:35:09

Exactly.

Vit Muller: 00:35:10

Everything else is wishful thinking.

Walt Bayliss: 00:35:12

You got it.

Vit Muller: 00:35:13

Yeah.

Vit Muller: 00:35:14

Hey, you, you, you sent me an email.

Vit Muller: 00:35:17

Like you want to talk about three key topics, AI mindset and high ticket.

Vit Muller: 00:35:20

I think we talked about AI a bit.

Vit Muller: 00:35:22

So I think we could probably move on mindset.

Walt Bayliss: 00:35:25

link together though.

Walt Bayliss: 00:35:25

They link together.

Walt Bayliss: 00:35:26

So AI mindset.

Walt Bayliss: 00:35:29

And high ticket.

Walt Bayliss: 00:35:30

That's, that's exactly what I want to talk to you about.

Walt Bayliss: 00:35:33

And I want everybody to hear this because a couple of months ago, high

Walt Bayliss: 00:35:36

level removed the minimum pricing.

Walt Bayliss: 00:35:39

Did you see that?

Walt Bayliss: 00:35:39

They're like, they used to have that you couldn't sell high level for anything less

Walt Bayliss: 00:35:43

than, I think it was 97 bucks a month.

Walt Bayliss: 00:35:45

Like that was the, they removed it and everybody went nuts crazy.

Walt Bayliss: 00:35:50

Everybody went crazy.

Walt Bayliss: 00:35:51

Everybody was like, no, no, no, this is going to destroy.

Walt Bayliss: 00:35:54

This is going to be the, like the end.

Walt Bayliss: 00:35:56

And sure enough, sure enough, immediately after that, we see

Walt Bayliss: 00:36:02

people with their own white label version doing a 27 lifetime deal.

Walt Bayliss: 00:36:06

And it is the fastest path to bankruptcy that

Vit Muller: 00:36:12

Misery.

Vit Muller: 00:36:13

Misery.

Walt Bayliss: 00:36:14

So I want to talk about mindset, AI and high ticket.

Walt Bayliss: 00:36:18

Because if you can wrap your head around this, the 27 single

Walt Bayliss: 00:36:23

sale will be a joke to you.

Walt Bayliss: 00:36:25

All right.

Walt Bayliss: 00:36:26

So let me see what I can, let me see if I can wrap my, get you guys

Walt Bayliss: 00:36:29

to wrap your head around this.

Walt Bayliss: 00:36:30

Mindset.

Walt Bayliss: 00:36:30

Number one, if you give a business a tool that you charge them 27 for, how

Walt Bayliss: 00:36:38

much do they value you and your time?

Walt Bayliss: 00:36:41

Zero.

Walt Bayliss: 00:36:43

Zero.

Walt Bayliss: 00:36:44

You could give it away for free and guess what they'll do with it?

Walt Bayliss: 00:36:47

Nothing.

Walt Bayliss: 00:36:49

Whereas So if you like, and again, but I'm going to charge consulting time for what a

Walt Bayliss: 00:36:55

27 program ain't no business on the planet that's going to pay you an hourly rate

Walt Bayliss: 00:37:00

to do the setup for them on a 27 program.

Walt Bayliss: 00:37:03

Just not going to happen, right?

Vit Muller: 00:37:05

that you're going to attract on that one is, is yeah.

Vit Muller: 00:37:07

They, they, they're going to be paying a penny and dime you on that one.

Walt Bayliss: 00:37:11

Right.

Walt Bayliss: 00:37:11

100%. 100%. So when we started our agency, we were pricing ourselves at 2.

Walt Bayliss: 00:37:18

97 a month.

Walt Bayliss: 00:37:18

And let me tell you, that nearly sent us broke.

Walt Bayliss: 00:37:22

We were just, we just wanted those first sales.

Walt Bayliss: 00:37:25

And if you're listening to this, if you're in that space where you go, I just want

Walt Bayliss: 00:37:28

my, you know, if I can just get a thousand a month, I can, you know, I hear you, but.

Walt Bayliss: 00:37:36

But the problem is if you get a client at 297, you then have to fulfill for them.

Walt Bayliss: 00:37:45

Right.

Walt Bayliss: 00:37:45

You have to onboard them.

Walt Bayliss: 00:37:47

You have to get them set up.

Walt Bayliss: 00:37:48

You have to build their, their system for them.

Walt Bayliss: 00:37:49

Unless you're already outsourcing to one of the amazing, outsource companies

Walt Bayliss: 00:37:53

that are connected to, to high level.

Walt Bayliss: 00:37:55

Right.

Walt Bayliss: 00:37:55

But even then you got to be able to pay for that outsourcing.

Walt Bayliss: 00:37:58

So you're like, yeah, but I can't outsource because I've only charged

Walt Bayliss: 00:38:00

297 and I've got to eat next week.

Walt Bayliss: 00:38:03

So here's step number one, never, ever, ever, ever sell without a setup fee ever.

Walt Bayliss: 00:38:08

And your setup fee is not for you.

Walt Bayliss: 00:38:10

Here's, here's the, here's like a big point with this.

Walt Bayliss: 00:38:13

You're set up for 1, 000, 2, 000, 5, 000, whatever it is, your setup fee

Walt Bayliss: 00:38:18

is not for you to put in your pocket.

Walt Bayliss: 00:38:21

Right?

Walt Bayliss: 00:38:21

And again, I know, I know you need it.

Walt Bayliss: 00:38:24

I know it, you know, you're like, yeah, but I got to pay rent.

Walt Bayliss: 00:38:28

You know, I got to, I got to put food on the table.

Walt Bayliss: 00:38:29

I know, I get it.

Walt Bayliss: 00:38:31

I've been there.

Walt Bayliss: 00:38:31

I understand.

Walt Bayliss: 00:38:33

If you bank that setup fee and you go and.

Walt Bayliss: 00:38:37

You know, buy pizza and live and pay your rent.

Walt Bayliss: 00:38:40

You'll still be struggling to make dollars in three months time.

Walt Bayliss: 00:38:42

So here's what you do with that setup fee.

Walt Bayliss: 00:38:44

You take that setup fee and you go to one of the amazing companies

Walt Bayliss: 00:38:49

that are connected to high level.

Walt Bayliss: 00:38:50

All right.

Walt Bayliss: 00:38:52

And you say, Hey, will you be my VA and come and do this setup for me?

Walt Bayliss: 00:38:58

And now you give that set up fee to your VA, which frees you up.

Walt Bayliss: 00:39:02

Now you can go and get the next one and the next one.

Walt Bayliss: 00:39:04

And the next one, the very minute you get bogged, trying to implement

Walt Bayliss: 00:39:09

yourself, you've lost what I talk about in this sign right here,

Walt Bayliss: 00:39:13

which is the magic that you have,

Vit Muller: 00:39:16

Mm.

Walt Bayliss: 00:39:17

here's the point.

Walt Bayliss: 00:39:19

Here's the point.

Walt Bayliss: 00:39:21

Anyone who's been through accreditation training, who's.

Walt Bayliss: 00:39:26

Watch some YouTube videos.

Walt Bayliss: 00:39:29

Who's been around high level for any amount of time, anyone.

Walt Bayliss: 00:39:32

And we own a Facebook group.

Walt Bayliss: 00:39:33

That's got 20, 000 VAs in it, right?

Walt Bayliss: 00:39:36

Anyone can build a website and create an automation and do that kind of stuff.

Walt Bayliss: 00:39:41

Now there's going to be some, you know, incredible things that people

Walt Bayliss: 00:39:43

like Veet do with the snapshots that build wonderful, amazing systems.

Walt Bayliss: 00:39:47

We're not talking about that in depth stuff.

Walt Bayliss: 00:39:48

I'm talking about just set me up a funnel, create a form, give me an email

Walt Bayliss: 00:39:52

opt in list and send out a welcome email.

Walt Bayliss: 00:39:53

Yeah.

Walt Bayliss: 00:39:54

Easy, right?

Walt Bayliss: 00:39:54

Anyone, anyone, anyone, but only you, only you have something special in you that you

Walt Bayliss: 00:40:04

can go and talk to the next business owner and get them to give you a 10, 000 check.

Walt Bayliss: 00:40:08

So the minute that you get bogged in implementation is the minute your

Walt Bayliss: 00:40:14

business dies, unless you want to be an implementer, in which case

Walt Bayliss: 00:40:18

build an implementation company and let other people come to you, right?

Walt Bayliss: 00:40:23

But if you want to build a company that allows you to be free and

Walt Bayliss: 00:40:26

create amazing things, outsource the implementation, unless that's what

Walt Bayliss: 00:40:30

you are doing as a business, you're either selling or you're implementing.

Walt Bayliss: 00:40:34

You can't do both.

Walt Bayliss: 00:40:36

So that setup fee, first, first point of call, high ticket AI and mindset.

Walt Bayliss: 00:40:40

The first thing is the mindset.

Walt Bayliss: 00:40:42

You got to know that there are people in the high level group right now that

Walt Bayliss: 00:40:45

are selling high level as it's honest, like telling people it's high level

Walt Bayliss: 00:40:52

and setting it up and implementing them for them and charging 50 K. You

Walt Bayliss: 00:40:56

got to know that there are people in the group that are doing that, right?

Walt Bayliss: 00:40:59

So.

Walt Bayliss: 00:41:01

That's the hundred percent truth, right?

Walt Bayliss: 00:41:03

There are people that have 20 clients, but they charge him five grand a month, right?

Walt Bayliss: 00:41:10

So there are people that are already selling it.

Walt Bayliss: 00:41:12

How can you sell high level?

Walt Bayliss: 00:41:13

Dude, hang on a second.

Walt Bayliss: 00:41:15

You can go and buy high level from the next guy down the street and pay 27.

Walt Bayliss: 00:41:18

One time perception is reality.

Walt Bayliss: 00:41:21

That version is not as good as this version, but they're the same.

Walt Bayliss: 00:41:23

No, they're not.

Walt Bayliss: 00:41:24

Cause it comes with that guy, right?

Walt Bayliss: 00:41:26

So mindset, you got to understand that people value people's perception of value.

Walt Bayliss: 00:41:32

All right.

Walt Bayliss: 00:41:33

Increases with the price, right?

Walt Bayliss: 00:41:36

Now, again, think about the time that you've been looking at two

Walt Bayliss: 00:41:39

different products on Amazon.

Walt Bayliss: 00:41:40

There's the cheap version and there's the expensive version.

Walt Bayliss: 00:41:44

The reviews are about the same, but you buy the expensive one

Walt Bayliss: 00:41:47

because it must be better.

Walt Bayliss: 00:41:51

Right.

Vit Muller: 00:41:51

exactly the same product.

Vit Muller: 00:41:52

Yeah.

Walt Bayliss: 00:41:53

That also happens with Facebook, right?

Walt Bayliss: 00:41:54

With Amazon.

Walt Bayliss: 00:41:57

The perception of value.

Walt Bayliss: 00:41:58

I'm looking at one hotel at 300 a night, and another hotel at 112 a night.

Walt Bayliss: 00:42:03

This one's a little bit nicer.

Walt Bayliss: 00:42:05

You know what I mean?

Walt Bayliss: 00:42:06

The perception of value increases when the price goes up.

Walt Bayliss: 00:42:09

So when you decrease the price, you're actually telling people that

Walt Bayliss: 00:42:12

what you're offering is not worth it.

Walt Bayliss: 00:42:14

So, mindset.

Walt Bayliss: 00:42:15

You gotta charge more, you gotta set that, set up fee as

Walt Bayliss: 00:42:18

an absolute non negotiable fact.

Vit Muller: 00:42:21

And can I add to that as well?

Vit Muller: 00:42:22

Like, you know, the, the perception of value aside, it's also about just

Vit Muller: 00:42:27

a pure business model of numbers.

Vit Muller: 00:42:29

Like, If you're going to get somebody that's going to sign up for 27, that's the

Vit Muller: 00:42:33

type of client that's going to penny and dime you and will ask for more for free.

Vit Muller: 00:42:37

They will want you to do more stuff for them.

Vit Muller: 00:42:40

They'll be asking more support questions or they'll be the ones that they

Vit Muller: 00:42:43

want to build everything themselves.

Vit Muller: 00:42:45

You might have thought, well, I'm going to give them a free account

Vit Muller: 00:42:47

and then I'm going to make money on the fulfillment, but here you go.

Vit Muller: 00:42:50

You know, a few months later, they actually realized all those people,

Vit Muller: 00:42:53

they actually want to do building themselves and they just want you

Vit Muller: 00:42:56

to show them they don't want to pay you anything that's not scalable.

Vit Muller: 00:42:59

Absolutely.

Vit Muller: 00:43:00

At all.

Vit Muller: 00:43:01

You're just going to

Walt Bayliss: 00:43:01

low revenue

Vit Muller: 00:43:02

with emails with, you know, people calling you and

Vit Muller: 00:43:05

like, you're not making any money.

Vit Muller: 00:43:06

Nobody wins.

Walt Bayliss: 00:43:07

You better off, like I said before, you're better off having

Walt Bayliss: 00:43:09

20 clients that pay you 5k each a month than you are having a hundred clients

Walt Bayliss: 00:43:12

paying you a thousand or, you know, keep the, keep the numbers looking at it.

Walt Bayliss: 00:43:15

So number one mindset, you can do it.

Walt Bayliss: 00:43:17

Your system's worth it.

Walt Bayliss: 00:43:19

And the next piece is what it's worth to the business.

Walt Bayliss: 00:43:21

So then I said high ticket and AI, right?

Walt Bayliss: 00:43:23

So combining this together, everybody who's in business

Walt Bayliss: 00:43:28

now, literally everybody.

Walt Bayliss: 00:43:31

Knows what AI is, right?

Walt Bayliss: 00:43:34

You cannot walk this earth right now and not know what AI is.

Walt Bayliss: 00:43:39

You also, as a business owner, we'll be in the 99 percent who know what it

Walt Bayliss: 00:43:44

is, really want it, but don't have any clue or understanding on how to get it

Walt Bayliss: 00:43:48

into their, into their business in life.

Walt Bayliss: 00:43:50

What we have with, with tools like white label suite with.

Walt Bayliss: 00:43:53

high level with incredible tools like clothes, but we use clothes,

Walt Bayliss: 00:43:56

but internally, which we love, which I think they're incredible.

Walt Bayliss: 00:43:58

with these tools, again, it's about creating a system for a business.

Walt Bayliss: 00:44:03

So now what you can do is demonstrate to a business owner, literally

Walt Bayliss: 00:44:07

demonstrate it, demonstrate a lead being generated, a lead being qualified by AI

Walt Bayliss: 00:44:14

inbuilt with high level, a lead being called with a, with a, with AI voice.

Walt Bayliss: 00:44:21

Alright, a lead being qualified, booked into a calendar, and that calendar

Walt Bayliss: 00:44:25

booking being sent to a client.

Walt Bayliss: 00:44:28

You can demonstrate it.

Walt Bayliss: 00:44:30

Now, when we talk to people about this and we did a big series just before

Walt Bayliss: 00:44:35

Christmas where we were talking about people about what we called the four

Walt Bayliss: 00:44:38

bot system, where we generate leads bot one, we use, again, internally we're

Walt Bayliss: 00:44:42

using, we were using closed, but at that time, synth flow was still using

Walt Bayliss: 00:44:45

closed bots, so we're just telling the bots that we built leads generated.

Walt Bayliss: 00:44:48

Leads qualified with CloseBot, leads called using a voice AI system.

Walt Bayliss: 00:44:53

And then the fourth bot being GHL to keep it all organized together.

Walt Bayliss: 00:44:56

Right.

Walt Bayliss: 00:44:57

When we talk to people about this system, my business partner, Johan

Walt Bayliss: 00:45:02

was offered 50, 000 plus flights and accommodation to come and set this

Walt Bayliss: 00:45:06

up for a company here in Australia.

Walt Bayliss: 00:45:08

I'll fly you in, you know, come and talk about a setup fee, right?

Walt Bayliss: 00:45:14

He got offered 50, 000 to come and set this up for a company.

Walt Bayliss: 00:45:17

Why?

Walt Bayliss: 00:45:18

Why?

Walt Bayliss: 00:45:18

When I'm struggling to get 1, 000 setup fee for setting up a landing

Walt Bayliss: 00:45:22

page in an opt in form funnel.

Walt Bayliss: 00:45:23

Why are you getting off at 50k?

Walt Bayliss: 00:45:24

Because here's the deal.

Walt Bayliss: 00:45:25

AI as it exists right now is the hottest market there is.

Vit Muller: 00:45:31

They

Walt Bayliss: 00:45:32

And why is that?

Walt Bayliss: 00:45:33

Because the AI never calls in sick.

Walt Bayliss: 00:45:36

They don't ever have an off day.

Walt Bayliss: 00:45:38

They stay on brand every conversation, every time.

Walt Bayliss: 00:45:41

They ask the closing questions and they follow up every lead without excuses.

Vit Muller: 00:45:45

the registrar tells

Walt Bayliss: 00:45:47

And when you put that in front of a business owner.

Walt Bayliss: 00:45:49

Your ability to put your price on the back end of that is astronomical.

Walt Bayliss: 00:45:54

So Mr. Business Owner, I do not want you to buy a lead generation software program.

Walt Bayliss: 00:45:58

I do not want you to buy a marketing automation software program.

Walt Bayliss: 00:46:01

I do not want you to buy anything unless we put AI over the top of that.

Walt Bayliss: 00:46:08

So when the lead is created, and again, you can set that up on

Walt Bayliss: 00:46:11

autopilot with White Label Suite.

Walt Bayliss: 00:46:12

The lead comes in, the lead makes contact, the lead is qualified, the lead

Walt Bayliss: 00:46:18

is nurtured, the lead is followed up.

Walt Bayliss: 00:46:21

Every time without fail and the lead is booked into your calendar.

Walt Bayliss: 00:46:27

I don't want you to buy another thing, single tool, unless you can

Walt Bayliss: 00:46:30

show me that this is the process.

Walt Bayliss: 00:46:33

Now you keep HubSpot running over there and let me build this for you over here.

Walt Bayliss: 00:46:37

My fee is 25, 000 setup, 2, 500 a month.

Walt Bayliss: 00:46:41

And we will qualify every lead.

Walt Bayliss: 00:46:43

We will call back every lead.

Walt Bayliss: 00:46:46

We will give you the transcripts of the conversations.

Walt Bayliss: 00:46:48

We will make sure that the, that nothing gets pulled through the cracks.

Walt Bayliss: 00:46:51

Bang.

Walt Bayliss: 00:46:51

Now, mindset.

Walt Bayliss: 00:46:54

Are businesses willing to pay for that?

Walt Bayliss: 00:46:56

Hell yeah.

Walt Bayliss: 00:46:57

They're already spending 50 grand a month on Facebook ads and then, and

Walt Bayliss: 00:47:00

the leads are not getting called back.

Walt Bayliss: 00:47:01

So you just doubled their revenue straight up.

Walt Bayliss: 00:47:03

So mindset, are businesses willing to pay for that?

Walt Bayliss: 00:47:05

Hell yes.

Walt Bayliss: 00:47:06

Right.

Walt Bayliss: 00:47:07

Does, do we need to create this awareness that AI is going to do the job with them?

Walt Bayliss: 00:47:12

Not for them, not replace them, do it with them.

Walt Bayliss: 00:47:15

Hell yes.

Walt Bayliss: 00:47:16

And can we charge high ticket?

Walt Bayliss: 00:47:17

Yeah.

Walt Bayliss: 00:47:18

Because if you're looking to, if you just want to employ a receptionist right now.

Walt Bayliss: 00:47:21

Just somebody to answer the phone.

Vit Muller: 00:47:23

at 2.

Vit Muller: 00:47:23

30 in the

Walt Bayliss: 00:47:24

The costs are beyond belief, right?

Walt Bayliss: 00:47:26

I got to advertise.

Walt Bayliss: 00:47:27

I got to qualify.

Walt Bayliss: 00:47:28

I got to do the interviews.

Walt Bayliss: 00:47:29

I got to get them.

Walt Bayliss: 00:47:30

And then they're here with me for two weeks and they take another weekend off.

Walt Bayliss: 00:47:33

At five o'clock, they walk out the door.

Walt Bayliss: 00:47:35

I can put an AI agent in place for you.

Walt Bayliss: 00:47:37

They'll answer the phone on brand.

Walt Bayliss: 00:47:39

Every time they'll never take a day off and they'll answer the call at 2 30

Walt Bayliss: 00:47:42

in the morning, and they can handle a hundred times the volume of the very best

Walt Bayliss: 00:47:47

employee that you could ever recruit.

Walt Bayliss: 00:47:50

So it might be a 25, 000 setup and two and a half thousand dollars a month is

Walt Bayliss: 00:47:52

a joke when you want me to get started.

Vit Muller: 00:47:55

what I

Walt Bayliss: 00:47:56

so that's what I wanted you guys to walk away with is that

Walt Bayliss: 00:47:59

you have the opportunity in front of you right now to expand your business

Walt Bayliss: 00:48:03

with the tools that are at your hands and show business owners how you can

Walt Bayliss: 00:48:08

help them grow and you can get paid.

Walt Bayliss: 00:48:12

Really, really well for enabling that to happen for them.

Vit Muller: 00:48:17

Mate, wow, you just keep dropping volumes.

Vit Muller: 00:48:22

That's incredible.

Vit Muller: 00:48:23

You know, I mean, I, like I said, I already enjoy, I really like the product.

Vit Muller: 00:48:26

I like what you guys do.

Vit Muller: 00:48:28

White level suite.

Vit Muller: 00:48:28

I'm customer, I'm using it, but I feel like you just sold me again, you know,

Vit Muller: 00:48:34

like I didn't need to be, but he sold me again, like I'm going to be looking

Vit Muller: 00:48:38

at this because obviously, like I said earlier, I've got some homework to do.

Vit Muller: 00:48:41

Obviously I haven't been following things, cause I've been busy

Vit Muller: 00:48:44

doing other projects, but.

Vit Muller: 00:48:46

Yeah, this is incredible.

Vit Muller: 00:48:47

So this is obviously in the portal.

Vit Muller: 00:48:50

I just got to go in and watch the courses.

Walt Bayliss: 00:48:52

So that, that training that I spoke about.

Walt Bayliss: 00:48:53

So I said, if you go through the special link, highlevelexperience.

Walt Bayliss: 00:48:57

com forward slash Walt, that training that we went through over Christmas, we

Walt Bayliss: 00:49:00

literally show you the four bots, how to set them up, how to create that system

Walt Bayliss: 00:49:04

that you can then hide to get and sell.

Walt Bayliss: 00:49:05

We're including that training program.

Walt Bayliss: 00:49:07

In the system, when you pick up white label suite, so you get an unlimited

Walt Bayliss: 00:49:11

license to create as many accounts as you want, open as many doors as you want.

Walt Bayliss: 00:49:15

You get all of the training, the systems and the setup, and you get to hang

Walt Bayliss: 00:49:18

around with us for, we do weekly calls.

Walt Bayliss: 00:49:20

we do an open office hours every single week, huge community group

Walt Bayliss: 00:49:24

there, and you get to come in and build your business and scale with us.

Walt Bayliss: 00:49:27

Wow.

Vit Muller: 00:49:29

well, this is awesome question.

Vit Muller: 00:49:33

What is it like to run a business with another co founder?

Walt Bayliss: 00:49:38

Fascinating.

Walt Bayliss: 00:49:38

when I'm up, he's down when he's down, I'm up.

Walt Bayliss: 00:49:41

it's one of the best things I've ever experienced.

Walt Bayliss: 00:49:42

I was a solo preneur for a long time.

Walt Bayliss: 00:49:45

We had a great team, but it was still, it was still me at the helm.

Walt Bayliss: 00:49:48

so having a business relationship with Johan is, is phenomenal.

Walt Bayliss: 00:49:54

we're friends as well as business partners, which,

Walt Bayliss: 00:49:56

which makes a big difference.

Walt Bayliss: 00:49:57

And I do have to say, I've heard, I've heard more bad stories

Walt Bayliss: 00:50:00

about partnerships than good.

Walt Bayliss: 00:50:02

You know, because, you know, they're the ones that get the attention.

Walt Bayliss: 00:50:06

Ah, you know, the partner ripped him off and whatever, and blah, blah, blah, blah.

Walt Bayliss: 00:50:09

But I, I have to categorically say being in business with a like minded

Walt Bayliss: 00:50:13

partner is the best thing I've ever done.

Walt Bayliss: 00:50:15

He, he, as I said, when he's up, I'm down, like if I'm having a, if I'm

Walt Bayliss: 00:50:19

having a hard time or going through, you know, I just can't, I'm so

Walt Bayliss: 00:50:22

stressed and so tired and exhausted.

Walt Bayliss: 00:50:23

He's there picking it up and, and boosting us up and keeping us going.

Walt Bayliss: 00:50:27

when he's down, I'm up, you know, and.

Walt Bayliss: 00:50:29

And the team, the, we have very clearly defined roles of

Walt Bayliss: 00:50:33

what we do within the company.

Walt Bayliss: 00:50:34

So there's no kind of, yeah, but mom said that and dad said

Walt Bayliss: 00:50:37

that there's none of that.

Walt Bayliss: 00:50:38

It's, we are very clear about, what we do in the company.

Walt Bayliss: 00:50:42

we call each other's bullshit quite often, you know, if it's like, no dude, you're.

Walt Bayliss: 00:50:47

You're hallucinating.

Walt Bayliss: 00:50:48

Okay, cool.

Walt Bayliss: 00:50:49

Walk it back.

Walt Bayliss: 00:50:50

We have a really great relationship where, we've come, we've come to bash

Walt Bayliss: 00:50:55

in heads only a handful of times.

Walt Bayliss: 00:50:57

And every single time we've come out of it going, love you, man.

Walt Bayliss: 00:51:01

That way you were so good.

Walt Bayliss: 00:51:01

Thanks for calling me out.

Walt Bayliss: 00:51:02

That was, was so much stronger as a result.

Walt Bayliss: 00:51:04

So, partnerships, I find.

Walt Bayliss: 00:51:07

Get a bad rap because of the stories that you hear.

Walt Bayliss: 00:51:11

And if you're a solopreneur, you need a team, you a hundred percent need a team.

Walt Bayliss: 00:51:15

But just like for me, you know, the life partners that you

Walt Bayliss: 00:51:18

choose are your best support.

Walt Bayliss: 00:51:19

Your business partners are in the same, in the same group, man.

Walt Bayliss: 00:51:22

So best thing I ever did was partner up with Johan for sure.

Vit Muller: 00:51:26

So if somebody's, cause I mean, I'm in that situation right now,

Vit Muller: 00:51:29

I'm a solopreneur, but I know at some point I will need to have a business

Vit Muller: 00:51:33

partner as things grow and scale.

Vit Muller: 00:51:35

You know, it's just good.

Vit Muller: 00:51:36

Even just from a perspective, it was just shared responsibility and.

Vit Muller: 00:51:39

Contingency.

Vit Muller: 00:51:40

It's just so many benefits to it.

Vit Muller: 00:51:42

Right?

Vit Muller: 00:51:43

God forbid, something was to happen to me.

Vit Muller: 00:51:45

Like I've got responsibility to provide for my clients, all that stuff.

Vit Muller: 00:51:49

Right?

Vit Muller: 00:51:50

How would I go about picking the right partner?

Vit Muller: 00:51:52

Like what,

Walt Bayliss: 00:51:53

Yeah, great question.

Walt Bayliss: 00:51:54

So I wouldn't, if you, you've already got a, an operating business, I would be,

Walt Bayliss: 00:51:59

even despite my experience, I'd be very, very, very hesitant to cut somebody in,

Walt Bayliss: 00:52:05

because unless they are bringing something of equivalent value to the table,

Walt Bayliss: 00:52:09

you're giving away a massive percentage of what you've already worked for.

Walt Bayliss: 00:52:12

So.

Walt Bayliss: 00:52:13

Like if you're starting something new and you've got that partnership together and

Walt Bayliss: 00:52:17

you're both going, let's go, then you're starting new and you're going forward in

Walt Bayliss: 00:52:21

terms of, in terms of the solopreneur, creating freedom for themselves.

Walt Bayliss: 00:52:25

And that's what you're really talking about is making sure that we've got, Dan

Walt Bayliss: 00:52:28

Sullivan calls it a self managing company.

Walt Bayliss: 00:52:32

So there's a great book, by the way, which is called 10x is

Walt Bayliss: 00:52:34

easier than 2x highly recommended.

Walt Bayliss: 00:52:37

and what he talks about is creating that self managing company.

Walt Bayliss: 00:52:40

And there's three phases that everybody goes through.

Walt Bayliss: 00:52:43

and again, I'm quoting directly from this book.

Walt Bayliss: 00:52:44

So this wisdom is in mind, but I've just listened to this book probably

Walt Bayliss: 00:52:47

50 times in the last 12 months.

Walt Bayliss: 00:52:49

phase one is what they call the rugged individualist.

Walt Bayliss: 00:52:51

Right.

Walt Bayliss: 00:52:52

It's the, the person who gets started and gets a couple of clients,

Walt Bayliss: 00:52:55

creates a bit of thing, has a couple of, you know, systems going on.

Walt Bayliss: 00:52:58

that rugged individualist is always the, the entrepreneur, the person

Walt Bayliss: 00:53:01

that goes out on the limb and creates, but then you go from being a rugged

Walt Bayliss: 00:53:05

individualist to, a level two leader.

Walt Bayliss: 00:53:08

And.

Walt Bayliss: 00:53:09

In the, again, in the book, what he's talking about is

Walt Bayliss: 00:53:11

you're deploying who, not how.

Walt Bayliss: 00:53:14

So we go like this, we go, all right, today in my business, I need to create

Walt Bayliss: 00:53:18

a whole bunch of new Facebook ads.

Walt Bayliss: 00:53:19

All right.

Walt Bayliss: 00:53:20

How do I do that?

Walt Bayliss: 00:53:21

Pause.

Walt Bayliss: 00:53:21

Wait for a second.

Walt Bayliss: 00:53:23

Not how do I do that?

Walt Bayliss: 00:53:25

Who should do that for me?

Vit Muller: 00:53:26

Mm hmm.

Vit Muller: 00:53:27

Mm.

Walt Bayliss: 00:53:46

that and have an incredibly happy life.

Walt Bayliss: 00:53:51

You go, yeah, but there's all the other stuff that I need to get done as well.

Walt Bayliss: 00:53:54

Cool.

Walt Bayliss: 00:53:55

So why don't you get somebody else to do the other stuff for you so that you can

Walt Bayliss: 00:53:59

charge more for the thing you love to do?

Walt Bayliss: 00:54:02

Right?

Walt Bayliss: 00:54:02

So for me.

Walt Bayliss: 00:54:04

Not, not getting into podcasting, getting back into podcasting.

Walt Bayliss: 00:54:07

I had a podcast that was in the top 5 percent of podcasts in the world.

Walt Bayliss: 00:54:11

it's what I love.

Walt Bayliss: 00:54:12

I, I love this.

Walt Bayliss: 00:54:15

so how do I create a business then that doesn't need me?

Walt Bayliss: 00:54:18

Because I want to do this.

Walt Bayliss: 00:54:19

How do I make money from this?

Walt Bayliss: 00:54:20

Well, the way I make money from this is make sure my company is doing

Walt Bayliss: 00:54:23

all of the other stuff so I can do this and not have to worry about it.

Walt Bayliss: 00:54:26

Right.

Walt Bayliss: 00:54:26

So step one to go from.

Walt Bayliss: 00:54:29

Rugged individualist doing everything yourself.

Walt Bayliss: 00:54:31

And then you need to move to who not how, and it's, even if it's working with, part

Walt Bayliss: 00:54:36

time VAs, talented people that you go, I need someone to set up my Facebook ads.

Walt Bayliss: 00:54:41

I need somebody to run my calendar.

Walt Bayliss: 00:54:43

I want, you know, high level, Pro tools to be able to do

Walt Bayliss: 00:54:47

my installs for me, whatever.

Walt Bayliss: 00:54:49

And, one of my colleagues, Kyle, who's our operations manager.

Walt Bayliss: 00:54:52

He has a great saying that says 80 percent done by someone else

Walt Bayliss: 00:54:55

is a hundred percent awesome.

Walt Bayliss: 00:54:57

So even though they're not going to do the same job as you, you just freed

Walt Bayliss: 00:55:02

up a hundred percent of your time so you can go and do what you love.

Vit Muller: 00:55:04

Or, or even put more simply, you can always get more money, but

Vit Muller: 00:55:11

you're never going to get back to time.

Walt Bayliss: 00:55:13

You got to get freedom of time first.

Walt Bayliss: 00:55:15

So rugged individualist, you got to then engage who, not how.

Walt Bayliss: 00:55:19

And then the last step of that is to, to move up to a level three leader, which

Walt Bayliss: 00:55:23

is creating a self managing company.

Walt Bayliss: 00:55:25

And that only happens when you give trust to your team and you

Walt Bayliss: 00:55:30

share the vision of what you want.

Walt Bayliss: 00:55:32

So example with Kyle in our, in our company, we trust Kyle 100%.

Walt Bayliss: 00:55:38

And I can say to Kyle, dude, what I want to see is this, this, this, this, mess.

Walt Bayliss: 00:55:42

Or like, this is the end result.

Walt Bayliss: 00:55:44

I don't care how you do it.

Walt Bayliss: 00:55:45

I just want that at the end.

Walt Bayliss: 00:55:47

And Kyle goes and creates.

Walt Bayliss: 00:55:49

So that frees Johan and I up to do what we love to do.

Walt Bayliss: 00:55:53

So you first do everything yourself, then you engage who not how, and then

Walt Bayliss: 00:55:58

you empower those valuable people and you share the vision of what you're

Walt Bayliss: 00:56:03

trying to achieve and let them.

Walt Bayliss: 00:56:05

Explore their own genius in their roles.

Walt Bayliss: 00:56:07

Cause they're, they love working for you.

Walt Bayliss: 00:56:09

They love working with you.

Walt Bayliss: 00:56:10

They want to do well with you and for you.

Walt Bayliss: 00:56:13

You got to give them the trust and the, the room to be able to grow and achieve.

Walt Bayliss: 00:56:19

So that you can move up to the next level.

Walt Bayliss: 00:56:20

So I would be very hesitant about bringing in a business partner for

Walt Bayliss: 00:56:24

the sake of I'm so dead tired that I just need someone to help me.

Walt Bayliss: 00:56:27

You don't need a business partner.

Walt Bayliss: 00:56:28

You need a VA, right?

Walt Bayliss: 00:56:30

And, and just move those steps up unless, unless you come together at a

Walt Bayliss: 00:56:34

pub somewhere and you go, this guy's amazing and has an incredible business.

Walt Bayliss: 00:56:38

I'm amazing.

Walt Bayliss: 00:56:39

And I've got an incredible business together.

Walt Bayliss: 00:56:41

We're like a four wheel drive race machine.

Walt Bayliss: 00:56:43

Stand back.

Walt Bayliss: 00:56:43

Everybody can't be touched unless that's the real scenario.

Walt Bayliss: 00:56:46

I wouldn't bring in a business partner just for the sake of.

Walt Bayliss: 00:56:49

Of growth and expansion.

Walt Bayliss: 00:56:50

It's, it's not the right move.

Vit Muller: 00:56:53

I want to go back to what you're saying there in like, not, not

Vit Muller: 00:56:56

what, but who, I feel like, and it's maybe going from a personal as well,

Vit Muller: 00:57:00

experience of, of, of how I am, you know, I think there's what, what makes somebody

Vit Muller: 00:57:08

want to go down that I'll feel like.

Vit Muller: 00:57:10

Yeah, now's the right time.

Vit Muller: 00:57:11

I've got to, because like if you're starting out and you bootstrapped

Vit Muller: 00:57:14

it and at the beginning, maybe it's the confidence thing, right?

Vit Muller: 00:57:17

Until you get your first customers, it's, you're going to, you're

Vit Muller: 00:57:20

going to have to doubt, right?

Vit Muller: 00:57:21

You're going to doubt yourself.

Vit Muller: 00:57:22

You're going to be like, Oh, it's going to work.

Vit Muller: 00:57:24

Once you start getting dealers, like the confidence goes up and then you

Vit Muller: 00:57:28

start to feel a bit more clearly about, and when I'm talking about confidence,

Vit Muller: 00:57:32

I'm talking about confidence of being able to generate revenue as well.

Vit Muller: 00:57:35

So if you don't have the confidence in being able to generate more revenue,

Vit Muller: 00:57:39

then you're always going to be, you know,

Walt Bayliss: 00:57:41

Struggling.

Walt Bayliss: 00:57:41

You're not going to want

Vit Muller: 00:57:42

I'm not going to hire somebody because I don't have money for it.

Vit Muller: 00:57:45

Right.

Vit Muller: 00:57:45

And I've been like that.

Vit Muller: 00:57:46

And, but you know, for the last 12 or so months, business

Vit Muller: 00:57:49

has been going really well.

Vit Muller: 00:57:50

It's keeps growing.

Vit Muller: 00:57:51

And now I started to feel like a lot more confident about actually the delegation

Vit Muller: 00:57:57

aspect and looking for the people who do, who do the what, rather than me doing it.

Vit Muller: 00:58:03

So.

Vit Muller: 00:58:04

It's great when you, when you get to that, but it's, it's just, I

Vit Muller: 00:58:07

mean, it's all just happening here.

Vit Muller: 00:58:08

Nothing else changed.

Vit Muller: 00:58:09

It's just like the mindset.

Vit Muller: 00:58:10

Like I can see it more clearly.

Vit Muller: 00:58:12

That's leverage.

Vit Muller: 00:58:13

I guess I keep saying leverage.

Vit Muller: 00:58:14

Like it's, I'm a big fan of leverage, like in, from of like sales

Vit Muller: 00:58:18

perspective and, and leverage from being able to generate more customers.

Vit Muller: 00:58:22

You know, just to share a little bit, if I can, my strategy for this year,

Vit Muller: 00:58:25

for example, is all about, referral partners, more referral partners,

Vit Muller: 00:58:30

leveraging more on podcasting, more on one to many, more webinars.

Vit Muller: 00:58:35

I've actually just invested in January, into the whole new setup,

Vit Muller: 00:58:38

about how to run immersive webinars.

Vit Muller: 00:58:42

I'm going to show you that by the way.

Vit Muller: 00:58:43

It's next level.

Vit Muller: 00:58:44

You guys need to do this.

Vit Muller: 00:58:45

there's this guy in, Brazil.

Vit Muller: 00:58:47

His name is Felipe and, and I come across him through tacky more because I, I saw

Vit Muller: 00:58:50

a tacky more, one of the really good, wealth, well, coach to coach his guy.

Vit Muller: 00:58:55

if you guys are not from Australia, you might not have

Vit Muller: 00:58:56

heard of him, but he's pretty big.

Vit Muller: 00:58:58

I'm sure you know him.

Vit Muller: 00:58:59

Right.

Vit Muller: 00:58:59

And he talks about, you know, how he came across this guy on

Vit Muller: 00:59:02

Instagram and he saw what he does.

Vit Muller: 00:59:03

And basically what it is, it's.

Vit Muller: 00:59:05

Yeah.

Vit Muller: 00:59:06

You run a webinar on zoom, everybody that runs webinars on zoom, you

Vit Muller: 00:59:09

might do a bit of an intro and then, okay, guys, so let me share a screen

Vit Muller: 00:59:12

and then they no longer see you.

Vit Muller: 00:59:14

So then there's the connection disappears.

Vit Muller: 00:59:16

What he figured is that's where dropouts tend to happen and

Vit Muller: 00:59:19

the conversion is not as great.

Vit Muller: 00:59:21

But he figured out if you can come up with some cool overlays.

Vit Muller: 00:59:24

And make it more interactive with things like webinar starts.

Vit Muller: 00:59:27

And you say, Hey, put in the chat, which city in which country you're from.

Vit Muller: 00:59:30

And then a cool little overlay shows up of the map of the world

Vit Muller: 00:59:33

and red pins start to show on the countries that they put in the chat.

Vit Muller: 00:59:38

Like it's incredible.

Vit Muller: 00:59:40

So anyway, like I'm excited about this stuff because I'm about to,

Vit Muller: 00:59:43

I've spent a lot of time learning and training and I've got the setup.

Vit Muller: 00:59:46

It is very techie.

Vit Muller: 00:59:46

I got to warn.

Vit Muller: 00:59:48

But if you guys are interested, I'm going to put in a show notes.

Vit Muller: 00:59:49

You could check out Felipe.

Vit Muller: 00:59:51

It's, it's called inside the show, the program.

Vit Muller: 00:59:53

Yes.

Vit Muller: 00:59:54

yeah, you invest, but you learn, but I think it's going to be awesome.

Vit Muller: 00:59:57

And then anyway, back to what I was saying, you know, like leverage

Vit Muller: 01:00:01

confidence counts with being able to see the, the, the, the, the validation

Vit Muller: 01:00:06

of what you do actually creates impact and people want to pay for it.

Walt Bayliss: 01:00:10

Right.

Walt Bayliss: 01:00:11

Absolutely.

Walt Bayliss: 01:00:12

And your key then is to make yourself so valuable at what you do that you can

Walt Bayliss: 01:00:17

increase your prices and, and your team, you know, so once you, once you have that

Walt Bayliss: 01:00:21

validation, then you can say, you know what, we've been doing this too cheap,

Walt Bayliss: 01:00:24

I've been charging a thousand and I'm going to be charging four, you know,

Walt Bayliss: 01:00:27

and it's straight away, you're, you're.

Walt Bayliss: 01:00:30

Your value in the marketplace goes up and your ability to free

Walt Bayliss: 01:00:33

yourself up goes exponential.

Walt Bayliss: 01:00:36

As soon as you can raise your prices and pay a team, then you can just keep on

Walt Bayliss: 01:00:41

doing that thing that makes you great.

Walt Bayliss: 01:00:43

You know, whatever that is, whatever that might be.

Walt Bayliss: 01:00:45

If you are the world's greatest house painter, Then the last thing

Walt Bayliss: 01:00:49

you should be doing is answering the phone and booking in the calendar.

Walt Bayliss: 01:00:52

You should just be painting houses.

Walt Bayliss: 01:00:54

You should be so damn good at that.

Walt Bayliss: 01:00:58

The fee you charge for it is, is astounding.

Walt Bayliss: 01:01:00

And the, the great analogy there is like top level athletes or

Walt Bayliss: 01:01:04

sports professionals, right?

Walt Bayliss: 01:01:06

Where they're getting 200 million for a season and they play 45 minutes a week.

Walt Bayliss: 01:01:12

Why?

Walt Bayliss: 01:01:13

Because they're the best in the world.

Walt Bayliss: 01:01:15

And those 45 minutes makes.

Walt Bayliss: 01:01:17

Millions of people stop what they are doing and watch them

Walt Bayliss: 01:01:22

because they are that damn good.

Walt Bayliss: 01:01:25

And when we look at our lives as entrepreneurs, there's something that

Walt Bayliss: 01:01:29

we all do where you are that damn good.

Walt Bayliss: 01:01:33

Well, you are that damn good at creating automations that if people could

Walt Bayliss: 01:01:37

watch you do it on a live stream, you would blitz the Twitch records, right?

Walt Bayliss: 01:01:42

There's something that you do that you're that damn good.

Walt Bayliss: 01:01:45

And not only you might not be the world's best at it, but you love it

Walt Bayliss: 01:01:49

so much that you would practice it.

Walt Bayliss: 01:01:52

That's the thing you should do 80 percent of your time, which means you need to

Walt Bayliss: 01:01:56

free up everything else you do, because if you are the world's best funnel

Walt Bayliss: 01:02:02

builder, or You love building funnels so much that people would watch you do it.

Walt Bayliss: 01:02:08

Cause you are just, just showing your love for that.

Walt Bayliss: 01:02:12

That's all you should be doing, which means you should charge more for it.

Walt Bayliss: 01:02:16

Cause if I'm, if I'm the best in the world at this, then I'm going

Walt Bayliss: 01:02:20

to charge accordingly, right?

Walt Bayliss: 01:02:22

If I'm not the best in the world, but maybe I'm the best in 10,

Walt Bayliss: 01:02:25

000, I can still put my price from 50 to 500 and people still pay.

Walt Bayliss: 01:02:30

So when you find the thing that you just love to do so much, price that up

Walt Bayliss: 01:02:37

because you're the athlete that people will stop what they're doing and watch.

Walt Bayliss: 01:02:40

You're the one that people will go, Whoa, have you seen that guy?

Walt Bayliss: 01:02:43

And the way he does that, that's amazing charge for that, right?

Walt Bayliss: 01:02:48

So that gives you the freedom and the cashflow to bring someone into your

Walt Bayliss: 01:02:51

company that does everything else.

Walt Bayliss: 01:02:53

Manages your email, manages your calendar, gets back to people,

Walt Bayliss: 01:02:56

connects up your automations, fixes a thing, does it, whatever.

Walt Bayliss: 01:02:59

You can be the best house painter in the world and charge 10, 000 an hour.

Walt Bayliss: 01:03:03

Cause you're an artist, man.

Walt Bayliss: 01:03:04

You're Ronaldo on the field.

Walt Bayliss: 01:03:06

You got to have something that you just, you're the best in the world.

Walt Bayliss: 01:03:09

And therefore you charge accordingly, right?

Walt Bayliss: 01:03:11

You don't get Ronaldo to work on the field for 50 bucks.

Walt Bayliss: 01:03:14

Right.

Walt Bayliss: 01:03:15

So charge more by doing what you love and give that extra money to other people to

Walt Bayliss: 01:03:20

take away all the other stuff that you do.

Vit Muller: 01:03:22

Yeah.

Vit Muller: 01:03:22

I love it.

Vit Muller: 01:03:22

Right.

Vit Muller: 01:03:23

Well, at the beginning, you, you mentioned how, you know, becoming

Vit Muller: 01:03:25

a father and a daughter being born out, a lot of things change for your

Vit Muller: 01:03:28

perspective, but I also know that you're a passionate martial artist, a

Vit Muller: 01:03:32

Taekwondo black belt for that matter.

Vit Muller: 01:03:34

Has, how has that influenced your approach to business and

Vit Muller: 01:03:37

leadership being a black belt at

Walt Bayliss: 01:03:38

Yeah, great question, man.

Walt Bayliss: 01:03:39

Thank you.

Walt Bayliss: 01:03:40

so when I started Taekwondo, I, let me go back a little bit further.

Walt Bayliss: 01:03:44

When I was 18 years old, I wrote down a list of a hundred things

Walt Bayliss: 01:03:48

I wanted to do in my life.

Walt Bayliss: 01:03:50

Yeah, it was crazy things on there, bungee jumping and you know, that kind of stuff.

Walt Bayliss: 01:03:53

But the number one thing on that list was I wanted to get a Taekwondo black belt.

Walt Bayliss: 01:03:57

Right.

Walt Bayliss: 01:03:57

I want it to be a black belt in Taekwondo.

Walt Bayliss: 01:04:00

So that was when I was 18, but I, I didn't start training until I was maybe 26, 27.

Walt Bayliss: 01:04:05

And by that stage in my life, I've already shared.

Walt Bayliss: 01:04:07

I was the, the, the most dedicated employee you've ever met.

Walt Bayliss: 01:04:11

Right.

Walt Bayliss: 01:04:11

Which mean my health was real bad.

Walt Bayliss: 01:04:13

I was desperately overweight.

Walt Bayliss: 01:04:16

I. You know, talking pounds and kilos, I can't do the conversion, but

Walt Bayliss: 01:04:19

roughly 30 kilos of a weight, which makes me 65, 80 pounds overweight.

Walt Bayliss: 01:04:24

couldn't run a hundred meters without collapsing.

Walt Bayliss: 01:04:26

I was, I was in trouble.

Walt Bayliss: 01:04:28

And I decided at that point in my life to start Taekwondo.

Walt Bayliss: 01:04:32

So I walked into the club.

Walt Bayliss: 01:04:34

And it's actually still in the city where I still live.

Walt Bayliss: 01:04:36

I walked into this club and I was not confident.

Walt Bayliss: 01:04:39

I was embarrassed by who I was.

Walt Bayliss: 01:04:41

I was dressed in ugly sweats.

Walt Bayliss: 01:04:43

And there's all these like people doing these kicks and punches.

Walt Bayliss: 01:04:46

And I was just standing quietly at the back.

Walt Bayliss: 01:04:48

And I saw this guy and his name is Jamie.

Walt Bayliss: 01:04:52

And we're still good friends to this day.

Walt Bayliss: 01:04:54

I saw this guy at the front of the room, probably 15 years older than me.

Walt Bayliss: 01:04:59

Right.

Walt Bayliss: 01:04:59

So I'm mid twenties, he's 40 and he's at the front of this room.

Walt Bayliss: 01:05:03

And this, like, this dude was a weapon.

Walt Bayliss: 01:05:07

I was watching him kick.

Walt Bayliss: 01:05:09

Like you could kick the doors off a car, man, that guy.

Walt Bayliss: 01:05:12

Oh my God.

Walt Bayliss: 01:05:14

He was.

Walt Bayliss: 01:05:15

Like an aura of like that guy.

Walt Bayliss: 01:05:18

I don't want to mess with him.

Walt Bayliss: 01:05:19

He is insane.

Walt Bayliss: 01:05:21

So halfway through this class, you know, if you've ever done martial arts, they

Walt Bayliss: 01:05:25

put the good guys at the front, the black belts, and then they work it back so

Walt Bayliss: 01:05:29

that you're always looking at the person who's just one step better than you.

Walt Bayliss: 01:05:33

So I was all the way at the back, but this guy was all the way at the front

Walt Bayliss: 01:05:37

and they did the thing where they, they do a couple of bits and pieces

Walt Bayliss: 01:05:40

and then they say, cool, partner up.

Walt Bayliss: 01:05:42

And let's do this thing that they call sparring, which is pretty much

Walt Bayliss: 01:05:45

fighting, you know, let's let's fight.

Vit Muller: 01:05:47

that.

Vit Muller: 01:05:47

Yeah.

Walt Bayliss: 01:05:48

Right.

Walt Bayliss: 01:05:49

So I don't know what made me do it.

Walt Bayliss: 01:05:51

But this this decision changed my life.

Walt Bayliss: 01:05:54

I made a straight line for Jamie at the front of the room,

Vit Muller: 01:05:57

The black belt guy.

Walt Bayliss: 01:05:58

the black belt, the weapon, I went straight from What

Walt Bayliss: 01:06:02

the hell am I doing in this room?

Walt Bayliss: 01:06:04

And I said, if I'm going to fight, I want to fight that guy.

Walt Bayliss: 01:06:07

And maybe it was self punishment.

Walt Bayliss: 01:06:08

I don't know.

Walt Bayliss: 01:06:09

as I, as I walked up to Jamie, I said to, he, he looked at me

Walt Bayliss: 01:06:13

with question marks in his eyes.

Walt Bayliss: 01:06:14

And he honestly, the first thing he said to me was, really?

Walt Bayliss: 01:06:19

And I said, dude, I want to be a black belt.

Walt Bayliss: 01:06:22

You've already got one.

Walt Bayliss: 01:06:24

Looks good.

Walt Bayliss: 01:06:24

Let's look like a good fit to me.

Vit Muller: 01:06:27

Mm

Walt Bayliss: 01:06:27

said, cool, let's go.

Walt Bayliss: 01:06:30

And he was, he was an incredible teacher, but the real lesson came this next step.

Walt Bayliss: 01:06:35

Right?

Walt Bayliss: 01:06:36

So we did our thing and I'm like, out of breath, exhausted on the floor.

Walt Bayliss: 01:06:41

And he like puts an arm under me and helps me back up to my feet.

Walt Bayliss: 01:06:45

And I said to him, dude, how did you do, how did you get to where you are?

Walt Bayliss: 01:06:51

And this guy, Jamie.

Walt Bayliss: 01:06:52

Was a window installation truck driver, right?

Walt Bayliss: 01:06:55

That's what he did.

Walt Bayliss: 01:06:55

That was his day job.

Walt Bayliss: 01:06:57

But the next words out of his mouth are the most motivational things

Walt Bayliss: 01:07:00

I've ever heard in my entire life.

Walt Bayliss: 01:07:01

Out of all of the speakers I've ever listened to, what he said was, I

Walt Bayliss: 01:07:05

just kept turning up to training.

Walt Bayliss: 01:07:08

And as I look back at that in my life, I started from the lowest position that

Walt Bayliss: 01:07:14

you could possibly find yourself from a Taekwondo black belt point of view.

Walt Bayliss: 01:07:19

And Jamie said, The difference between the guy at the front of the room,

Walt Bayliss: 01:07:23

and the guy at the back of the room.

Walt Bayliss: 01:07:25

It's probably about 200 classes.

Walt Bayliss: 01:07:27

You just keep turning up.

Walt Bayliss: 01:07:31

You just keep coming one more time.

Walt Bayliss: 01:07:33

You just keep doing it one more time.

Walt Bayliss: 01:07:37

And eventually you've done it 10 times.

Walt Bayliss: 01:07:39

And now you've done it 30 times.

Walt Bayliss: 01:07:41

And now you've done it 100 times.

Walt Bayliss: 01:07:43

And you didn't ever set out to do it 100 times.

Walt Bayliss: 01:07:46

You did it once.

Walt Bayliss: 01:07:47

And you did it one more time after that.

Walt Bayliss: 01:07:50

And now I've got a third degree black belt.

Walt Bayliss: 01:07:53

So I've been training for a long time, but you asked me, how has

Walt Bayliss: 01:07:55

that changed my business in my life?

Walt Bayliss: 01:07:58

So here it is, whatever it is that you need to do, be that an Instagram real,

Walt Bayliss: 01:08:05

be that the next phone call you need to make, be that the next automation you need

Walt Bayliss: 01:08:09

to build, or be that the next step you need to take, whatever that is for you.

Walt Bayliss: 01:08:15

If you just decide to keep turning up to class over and over again, you go

Walt Bayliss: 01:08:22

from the back of the room to the front and people are watching you, right?

Walt Bayliss: 01:08:27

So the biggest lesson I can ever give you is just keep turning

Walt Bayliss: 01:08:30

up and keep working at it.

Walt Bayliss: 01:08:34

Because then, you're no longer the guy at the back.

Walt Bayliss: 01:08:37

Now there's somebody watching you and you're teaching them.

Walt Bayliss: 01:08:40

But you've still got that one more step to go.

Walt Bayliss: 01:08:42

Just keep coming to class.

Walt Bayliss: 01:08:43

Just keep doing what you need to do.

Walt Bayliss: 01:08:44

Just do one more.

Walt Bayliss: 01:08:46

Because you'll make it.

Vit Muller: 01:08:49

Mate, you should have been a motivational speaker.

Vit Muller: 01:08:51

That's well, there you go.

Vit Muller: 01:08:54

Let me take you back here.

Vit Muller: 01:08:56

Well done, mate.

Vit Muller: 01:08:56

This is awesome.

Vit Muller: 01:08:57

and yeah, and yes, I have done martial arts before and, and I really enjoyed.

Vit Muller: 01:09:01

and, and I'm looking forward to get back to it.

Vit Muller: 01:09:03

I actually had a really good, jujitsu.

Vit Muller: 01:09:05

back here in Canberra, back before we left to check Republic, I did a little jujitsu.

Vit Muller: 01:09:09

but then, you know, my son was born and there was just.

Vit Muller: 01:09:12

Yeah, there you go.

Vit Muller: 01:09:13

If you guys, if you know, if you're watching, yeah,

Vit Muller: 01:09:15

what was showing his, second

Walt Bayliss: 01:09:16

I keep it, I keep it close because it reminds me of that

Vit Muller: 01:09:19

reminder.

Vit Muller: 01:09:19

Yeah.

Vit Muller: 01:09:19

Yeah.

Vit Muller: 01:09:20

I liked it.

Vit Muller: 01:09:21

And I've also tried Krav Maga, when I

Walt Bayliss: 01:09:23

Ooh, that looks, that looks amazing.

Vit Muller: 01:09:25

it's yeah.

Vit Muller: 01:09:26

So I, I've never done Krav Maga and a mate of mine, who I know from Scotland,

Vit Muller: 01:09:30

he lives in Berlin and we caught up in Prague and for a week and it was good.

Vit Muller: 01:09:35

And then he goes, I'm organizing this like Krav Maga, like a

Vit Muller: 01:09:38

week intensive, just, you know.

Vit Muller: 01:09:40

It's not for public.

Vit Muller: 01:09:41

It's not an offer.

Vit Muller: 01:09:42

It's just me and two of my best mates and you mate, like, I want to have you there.

Walt Bayliss: 01:09:47

Hell yeah.

Vit Muller: 01:09:48

really private.

Vit Muller: 01:09:49

He, his mate, this other coach, this other crowd, my coach, he's got his own dojo.

Vit Muller: 01:09:53

So my mate, what did it is hired out the whole dojo for four days, just us.

Vit Muller: 01:09:58

And we trained every day for eight hours.

Vit Muller: 01:10:01

So I went, it's like an analogy of a weekend warrior, right?

Vit Muller: 01:10:04

From nothing to like getting smashed.

Vit Muller: 01:10:06

So as soon as I landed in Berlin, we, you know, we, we, we drop our stuff at

Vit Muller: 01:10:11

his place and I thought, you know, like normally like, you know, crack beer open

Vit Muller: 01:10:16

and just, you know, like meet and greet.

Vit Muller: 01:10:17

That's great.

Vit Muller: 01:10:18

Having, you know, I haven't seen you, man, like any like.

Vit Muller: 01:10:21

Come on, hurry up.

Vit Muller: 01:10:22

Get your shit.

Vit Muller: 01:10:22

Let's go and

Walt Bayliss: 01:10:23

Yeah, let's go down the dream.

Walt Bayliss: 01:10:24

You

Vit Muller: 01:10:26

flops.

Vit Muller: 01:10:26

So I'm like, guys, I haven't even took shoes off.

Vit Muller: 01:10:28

I asked your fault.

Vit Muller: 01:10:29

Come on, let's go and run.

Vit Muller: 01:10:30

We're going to catch a train, catch a train.

Vit Muller: 01:10:31

It was like brutal.

Vit Muller: 01:10:32

And, and he, you know, he put himself into that position.

Vit Muller: 01:10:34

He's like, man, I'm your Mac, but I'm for this four days.

Vit Muller: 01:10:37

This is like, we're going to go all in.

Vit Muller: 01:10:38

Like, all right.

Vit Muller: 01:10:39

And yeah, we just practice.

Vit Muller: 01:10:40

Oh, man, that's great.

Vit Muller: 01:10:41

And obviously a lot of shortcuts.

Vit Muller: 01:10:42

So normally in Krav Maga, things take a longer before they introduce you to

Vit Muller: 01:10:46

knives of the fans or other things.

Vit Muller: 01:10:48

But because this was like us, a private experience, and it

Vit Muller: 01:10:51

was him and the other coach.

Vit Muller: 01:10:53

So it was the ratio of two coaches for three people.

Vit Muller: 01:10:55

It was, you know, you can't get any better.

Vit Muller: 01:10:58

And so we just, we just did, you know, all the different

Vit Muller: 01:11:00

things you think it was yeah.

Vit Muller: 01:11:01

You know, knife, knife defense and, and like all those, yeah, I really enjoyed it.

Vit Muller: 01:11:07

I was smashed.

Vit Muller: 01:11:07

I had a lot of bruises, four days, but it's been great.

Vit Muller: 01:11:11

And actually, there's Krav Maga, classes just started here in Canberra.

Vit Muller: 01:11:15

And I'm going to, I'm going to start doing those.

Vit Muller: 01:11:17

I just got to get a couple of things out of my desk, but yeah.

Walt Bayliss: 01:11:19

Just keep going to

Vit Muller: 01:11:20

Mate, this has been amazing.

Vit Muller: 01:11:21

This has been

Walt Bayliss: 01:11:21

Thanks.

Vit Muller: 01:11:22

been looking forward to having you.

Walt Bayliss: 01:11:23

come and say hi.

Walt Bayliss: 01:11:24

It's I really value it, man.

Walt Bayliss: 01:11:25

Thank you for the invite.

Vit Muller: 01:11:26

Yeah, we have a couple more segments that I usually go

Vit Muller: 01:11:30

through, but I'll probably just skip through because we're, running out

Vit Muller: 01:11:32

of time, but there is one segment that I think I'll do want to keep on.

Vit Muller: 01:11:36

And that is just a couple of rapid fire questions regarding high level.

Vit Muller: 01:11:40

What about high level origin and grab your attention?

Vit Muller: 01:11:42

Was there something specific or a problem you were trying to solve?

Walt Bayliss: 01:11:45

Yeah, for me, it was, everything all in one.

Walt Bayliss: 01:11:48

So we kind of realized the value and the power of the agency model.

Walt Bayliss: 01:11:52

second, like we saw that as an amazing income opportunity.

Walt Bayliss: 01:11:55

Second, the first thing for us was everything all in one.

Walt Bayliss: 01:11:58

So that was what really caught my attention was that you can combine so many

Walt Bayliss: 01:12:02

things into one environment and you don't have to have multiple tools plugged in.

Walt Bayliss: 01:12:05

After that, we went, whoa.

Walt Bayliss: 01:12:07

We can sell this hell.

Walt Bayliss: 01:12:08

Yeah, let's go.

Walt Bayliss: 01:12:09

So it was, it was definitely the functionality that caught our eye.

Vit Muller: 01:12:12

And obviously you saw that, like you, you were trying

Vit Muller: 01:12:15

to develop your own products.

Vit Muller: 01:12:16

But as you said, at the beginning, you realize what these companies.

Vit Muller: 01:12:19

Trucking faster than us.

Vit Muller: 01:12:20

There's no way we're going to compete.

Walt Bayliss: 01:12:22

Yeah, definitely.

Walt Bayliss: 01:12:22

And, and you know what they do, they do so well.

Walt Bayliss: 01:12:24

So rather than the great thing about high level is you don't need to be

Walt Bayliss: 01:12:28

a software dev to have the very best social media management system, at your

Walt Bayliss: 01:12:33

fingertips, you just have to pay an agency license, a couple of grand a year

Walt Bayliss: 01:12:36

and you can sell it unlimited times.

Walt Bayliss: 01:12:38

Why wouldn't you take that?

Walt Bayliss: 01:12:39

That's a great idea.

Vit Muller: 01:12:40

Yeah.

Vit Muller: 01:12:40

Yeah.

Vit Muller: 01:12:40

And obviously ideally get set to fire and learn how to use it.

Vit Muller: 01:12:42

We have somebody on your team who knows ins and outs that that's, that's the,

Vit Muller: 01:12:46

I like to say like when people ask me like, Hey, you know, why wouldn't

Vit Muller: 01:12:49

I just go on directly to high level?

Vit Muller: 01:12:50

I'm like, well, you could, but you know, I've been at it for five

Vit Muller: 01:12:53

years and I'm still learning, you know, what new high level feature or

Vit Muller: 01:12:58

digital marketing tool are you most excited about right now and why?

Walt Bayliss: 01:13:02

AI voice and AI agents, without a shadow of a doubt, because

Walt Bayliss: 01:13:06

I feel like business owners, business owners want it done for them and AI

Walt Bayliss: 01:13:13

does that without, without needing to be employed, interviewed, given days off, AI.

Walt Bayliss: 01:13:20

Is definitely the most exciting feature for me.

Vit Muller: 01:13:22

Yeah.

Vit Muller: 01:13:23

Awesome.

Vit Muller: 01:13:23

I agree.

Vit Muller: 01:13:24

Yeah.

Vit Muller: 01:13:24

I'm saying, what are you looking forward to the most in the future?

Vit Muller: 01:13:27

How level releases and why?

Walt Bayliss: 01:13:30

Wow.

Walt Bayliss: 01:13:30

I haven't kept up with the roadmap.

Walt Bayliss: 01:13:31

I'm just constantly, amazed by what Sean puts out, but I think, you know,

Walt Bayliss: 01:13:36

as we stand here, as we record this.

Walt Bayliss: 01:13:38

The concept of AI agents is only just taking root.

Walt Bayliss: 01:13:42

And I think, the, the introduction of, an AI agent that does specific

Walt Bayliss: 01:13:49

things in the software for you based on command will be, a game changer.

Vit Muller: 01:13:54

Yeah.

Vit Muller: 01:13:54

So I think an example of that, right now, if you guys use ClickUp, you

Vit Muller: 01:13:58

can now basically have a bot that understands everything that's happening

Vit Muller: 01:14:02

inside your ClickUp from documents, anything you've got, and you can ask it.

Vit Muller: 01:14:07

So I think a high level release, something like that later on down the track,

Vit Muller: 01:14:09

where you could just have a conversation to say, Hey, out of all the people

Vit Muller: 01:14:13

in my CRM, is there anybody that you reckon I should like contact right now?

Vit Muller: 01:14:18

And it could just, you know,

Walt Bayliss: 01:14:20

Analyze it in a

Vit Muller: 01:14:21

analyze.

Vit Muller: 01:14:22

Yeah, that would be

Walt Bayliss: 01:14:23

be incredible.

Vit Muller: 01:14:24

yeah.

Vit Muller: 01:14:24

if you could give one piece of advice to a new high level user to make

Vit Muller: 01:14:27

their life easier when adopting and using high level, what would that be?

Walt Bayliss: 01:14:31

People will say things like niche down, focus

Walt Bayliss: 01:14:33

on one thing, find a solution.

Walt Bayliss: 01:14:35

I would say.

Walt Bayliss: 01:14:38

The best thing that you could do would be to build your belief

Walt Bayliss: 01:14:43

in what you have in your hands.

Walt Bayliss: 01:14:44

And the best way I think you could do that would be to, track

Walt Bayliss: 01:14:48

down some of the case studies of people who have grown incredible

Walt Bayliss: 01:14:51

businesses as a result of high level.

Walt Bayliss: 01:14:54

because once you know that it can be done, then anyone can do it.

Walt Bayliss: 01:14:59

And if you have the belief that what you have in your hands is incredible,

Walt Bayliss: 01:15:03

you'll have more confidence in the next.

Walt Bayliss: 01:15:06

the next time you're talking to somebody on the phone about what you can do for

Walt Bayliss: 01:15:08

them because you would have had already seen that it can be done for others.

Vit Muller: 01:15:11

Yeah.

Vit Muller: 01:15:12

Yeah.

Vit Muller: 01:15:12

And also seek more no's, like more no's you can get closer.

Vit Muller: 01:15:15

You get to yes.

Vit Muller: 01:15:18

on this podcast, we have a segment called the beef, where we discuss

Vit Muller: 01:15:21

constructive feedback on high level to improve the platform and

Vit Muller: 01:15:23

get upvotes on the ideas board.

Vit Muller: 01:15:25

One thing that, you may not know if you're new to high level is

Vit Muller: 01:15:28

unfortunately you cannot pitch your own ideas that you've put on the ideas

Vit Muller: 01:15:31

board through the Facebook group.

Vit Muller: 01:15:32

It gets taken down as reasons for it.

Vit Muller: 01:15:34

Now I've made this podcast because I enjoy podcasting and I've

Vit Muller: 01:15:37

created this particular question.

Vit Muller: 01:15:39

Well, I've put together this question, this, the beef segment

Vit Muller: 01:15:44

as an opportunity for you guys to, to, to get to promote your upvotes.

Vit Muller: 01:15:48

Are there any challenges or frustrations that, you personally will

Vit Muller: 01:15:52

have faced with high level recently that you'd like to talk about?

Walt Bayliss: 01:15:56

Look, I think every, every time we've come up with a suggestion

Walt Bayliss: 01:16:00

on the, on the board, it's happened.

Walt Bayliss: 01:16:02

so we are absolutely ecstatic about the fact that it's happening.

Walt Bayliss: 01:16:06

But one of the, one of the big ones for us as a development company, that's working.

Walt Bayliss: 01:16:10

You know, side by side with high level at the conference in Dallas, what they

Walt Bayliss: 01:16:15

talked about, and this is techie, right?

Walt Bayliss: 01:16:17

But what they talked about in a very closed session after the event

Walt Bayliss: 01:16:20

was wrapped, sitting down with one of the devs, he mentioned a

Walt Bayliss: 01:16:23

concept which is called headless.

Walt Bayliss: 01:16:26

And that is where the elements of the program.

Walt Bayliss: 01:16:29

So think about the contacts, think about the automations, think about the funnel

Walt Bayliss: 01:16:32

builder, think about the membership area, where those elements will be taken out

Walt Bayliss: 01:16:36

of the interface and accessible via API.

Walt Bayliss: 01:16:40

And that allows a software development company to, to access the functionality

Walt Bayliss: 01:16:45

of that module without ever having to have a user account inside of GHL.

Walt Bayliss: 01:16:49

So to us as a developer, and especially, you know, we're

Walt Bayliss: 01:16:52

thinking about lead generation.

Walt Bayliss: 01:16:53

Imagine if we could have the contacts and the automations inside our dashboard.

Walt Bayliss: 01:16:57

And so you could go lead gen into contacts, contacts into automations,

Walt Bayliss: 01:17:02

and you could do it all from.

Walt Bayliss: 01:17:04

One platform.

Walt Bayliss: 01:17:04

So there is a move towards what they call headless, which is going to open

Walt Bayliss: 01:17:10

the doors for, other software companies to use the power and the, and the

Walt Bayliss: 01:17:16

functionality of high level inside of their own apps by plugging in APIs.

Walt Bayliss: 01:17:21

To me, that is like.

Walt Bayliss: 01:17:24

Incredible.

Walt Bayliss: 01:17:25

Yeah.

Vit Muller: 01:17:25

Yeah.

Vit Muller: 01:17:26

So not exactly the beef, but a feature suggestion.

Vit Muller: 01:17:28

Now, guys, for you listening, if you do have any, like, so obviously Walt

Vit Muller: 01:17:32

mentioned, you know, he's anything that he's put up on the, on the ideas,

Vit Muller: 01:17:35

but has actually gone through and has been, has been, he's been rolled out.

Vit Muller: 01:17:38

but sometimes, you know, it is a Democrat, a democratic way, where

Vit Muller: 01:17:42

certain things don't get as many upvotes.

Vit Muller: 01:17:43

And so they, they stay in a. On the back burner until they get discovered.

Vit Muller: 01:17:47

So if you have like a really good idea and it's not getting enough votes,

Vit Muller: 01:17:51

you can actually, submit your idea and we'll feature it on the episode.

Vit Muller: 01:17:54

If you just head over to highlevelexperience.

Vit Muller: 01:17:56

com forward slash the beef, all you got to do is just make a short recording,

Vit Muller: 01:18:00

audio recording, what the pain point is for you, what feature it is.

Vit Muller: 01:18:04

And most importantly, the link to the ideas board, where you've

Vit Muller: 01:18:07

already submitted that suggestion.

Vit Muller: 01:18:08

That's the rule because otherwise, you know, we need to have a link

Walt Bayliss: 01:18:12

You won't be able to find this.

Vit Muller: 01:18:14

Exactly.

Vit Muller: 01:18:14

Yeah.

Vit Muller: 01:18:14

So that's what that is.

Vit Muller: 01:18:15

we also have another segment called three under three, which is three short stories,

Vit Muller: 01:18:20

each story under 60 seconds sharing, or highlighting, a positive impact that

Vit Muller: 01:18:25

you've made on a, on a client, you know, to client or to client's business and,

Vit Muller: 01:18:29

and you know, that day to day, do you have a quick success story, just one success

Vit Muller: 01:18:33

story or a recommendation result that from using high level that you'd like to

Vit Muller: 01:18:36

share to inspire our listeners as well.

Walt Bayliss: 01:18:39

Yeah, definitely, man.

Walt Bayliss: 01:18:40

so, the super quick story, client named Jack, runs a, real estate buyers agency.

Walt Bayliss: 01:18:45

what we were able to do for Jack was actually set up a referral

Walt Bayliss: 01:18:49

system using high levels.

Walt Bayliss: 01:18:50

So he was going out to mortgage brokers and, what he wanted to do was Let mortgage

Walt Bayliss: 01:18:55

brokers register their leads via him so that mortgage, a lot of people in mortgage

Walt Bayliss: 01:19:00

broking, they'll get finance approval, but then they don't actually buy a house.

Walt Bayliss: 01:19:04

So the finance approval lapses after a certain amount of time.

Walt Bayliss: 01:19:07

So whole message was, if you got the finance approval, you've done the hard

Walt Bayliss: 01:19:11

work, you may as well get paid for it.

Walt Bayliss: 01:19:12

So you only get paid when they take out a mortgage.

Walt Bayliss: 01:19:14

If they register their leads, he as a buyer's agent could

Walt Bayliss: 01:19:17

then, suggest properties and help the mortgage brokers to.

Walt Bayliss: 01:19:21

to finalize that deal for their clients.

Walt Bayliss: 01:19:24

So, Jack, well into his seventies when he met us, not technical, but

Walt Bayliss: 01:19:28

because of high levels, ability to have tracked, referrals through the affiliate

Walt Bayliss: 01:19:32

program, we were able to create a buyer's registry so that the mortgage

Walt Bayliss: 01:19:36

brokers could register their leads.

Walt Bayliss: 01:19:38

And after a certain amount of time, they got properties suggested to

Walt Bayliss: 01:19:40

them from the buyer's agent, helping everybody win across the board.

Vit Muller: 01:19:44

Mate, that's genius.

Vit Muller: 01:19:45

I mean, I, earlier on in this conversation, I mentioned how I

Vit Muller: 01:19:48

was talking to buyers agents today.

Vit Muller: 01:19:51

you've just helped me come up with another level offer that

Vit Muller: 01:19:55

I'm going to pitch to them.

Vit Muller: 01:19:56

This is great.

Vit Muller: 01:19:57

Excellent guys.

Vit Muller: 01:19:58

If you have a story and you, you know, you've been doing amazing things with

Vit Muller: 01:20:01

your SaaS, high level agency, and would like to help inspire others

Vit Muller: 01:20:05

that are trying to do the same, you can actually submit your story too.

Vit Muller: 01:20:08

video would be great, you know, just a short selfie style, 60 seconds.

Vit Muller: 01:20:12

Just say your name, the agency that, you know, your agency name, who you helped,

Vit Muller: 01:20:16

what was the impact, 60 seconds, short and punchy, and we will, we'll slot them

Vit Muller: 01:20:20

into one of the episodes and obviously what you get in return is feeling good

Vit Muller: 01:20:24

that you've helped inspire somebody else and show them that there's a true, like a

Vit Muller: 01:20:29

validation of like this works, you know, and, you know, the world's big enough.

Vit Muller: 01:20:33

The marketplace is big enough and we can all win.

Vit Muller: 01:20:35

And ultimately.

Vit Muller: 01:20:36

What we do is we can make greater impact to a lot of small businesses.

Vit Muller: 01:20:39

And if more of us do it well, more businesses when everybody wins.

Walt Bayliss: 01:20:43

Perfect.

Walt Bayliss: 01:20:43

Go

Vit Muller: 01:20:44

I've got a tricky question for you.

Vit Muller: 01:20:46

Are you ready for that one?

Vit Muller: 01:20:47

Well,

Walt Bayliss: 01:20:48

fire away, man.

Vit Muller: 01:20:49

we're all humans.

Vit Muller: 01:20:50

No one is perfect.

Vit Muller: 01:20:51

What are you not very good at?

Walt Bayliss: 01:20:53

What am I?

Walt Bayliss: 01:20:53

I'm terrible at cooking.

Walt Bayliss: 01:20:55

I am.

Walt Bayliss: 01:20:56

I am the world's worst cook.

Walt Bayliss: 01:20:58

my wife is the world's greatest cook.

Walt Bayliss: 01:21:00

So, anytime if she's away or if she's, doing something else, man, the dinners

Walt Bayliss: 01:21:05

in our house are absolutely terrible.

Walt Bayliss: 01:21:06

I've cooked one meal for her in our nearly 20 years of marriage

Walt Bayliss: 01:21:09

and I set the fire alarm off.

Walt Bayliss: 01:21:11

So, I was never allowed to do that again.

Walt Bayliss: 01:21:12

What do I suck at?

Walt Bayliss: 01:21:13

Dude, that's definitely cooking.

Vit Muller: 01:21:15

Right.

Vit Muller: 01:21:16

Well, I'm the, I'm the other way.

Vit Muller: 01:21:17

I'm a, I'm a qualified chef by trade.

Vit Muller: 01:21:18

My wife, she isn't.

Vit Muller: 01:21:19

So there's something, I always, you know, because when she does

Vit Muller: 01:21:23

something, when she cooks something, I feel like I want to help her.

Vit Muller: 01:21:25

I want to give her an, like an end device and their device.

Vit Muller: 01:21:27

Frickin hates it.

Vit Muller: 01:21:29

She just, she just says, look, if you just kept quiet and just

Vit Muller: 01:21:32

ate what I made, it would work

Walt Bayliss: 01:21:34

That the world would be a cleaner, easier place.

Vit Muller: 01:21:37

yeah.

Vit Muller: 01:21:38

Tell me, tell me something that's true that almost nobody agrees with you on.

Walt Bayliss: 01:21:43

Tell me something that's true that almost nobody agrees with me on.

Walt Bayliss: 01:21:47

That's a tough one.

Vit Muller: 01:21:50

And if you haven't got an answer, it's fine.

Vit Muller: 01:21:51

I sometimes.

Walt Bayliss: 01:21:52

anyone see any, like, I mean, it goes philosophical again, but any

Walt Bayliss: 01:21:55

one single person can change the world.

Vit Muller: 01:21:57

Go again,

Walt Bayliss: 01:21:58

Any one single person can change the world.

Vit Muller: 01:22:01

you reckon?

Walt Bayliss: 01:22:02

I believe it.

Walt Bayliss: 01:22:04

I absolutely believe it.

Walt Bayliss: 01:22:06

The right person with the right message in the right environment with

Walt Bayliss: 01:22:11

the right medium, never doubt it.

Walt Bayliss: 01:22:14

If you believe it, you can change it.

Vit Muller: 01:22:16

I mean, I'd like to believe it.

Vit Muller: 01:22:17

Yeah.

Vit Muller: 01:22:18

My, my, my brain goes straight to well, what about people who, I don't know, when

Vit Muller: 01:22:22

born before, I don't know that have, you know, difficult, you know, I don't know.

Vit Muller: 01:22:25

Yeah.

Vit Muller: 01:22:25

Well, yeah.

Vit Muller: 01:22:26

I mean, there was just excuses, I guess.

Vit Muller: 01:22:28

Yeah.

Walt Bayliss: 01:22:28

and for every excuse, there's a, there's a real case study

Walt Bayliss: 01:22:31

that proves against it, but that's why, you know, not everybody believes

Walt Bayliss: 01:22:34

it, but, I believe it to be true.

Vit Muller: 01:22:36

yeah, mate, we're at the end.

Vit Muller: 01:22:37

thank you so much.

Walt Bayliss: 01:22:39

You're welcome.

Vit Muller: 01:22:40

it's been a pleasure.

Vit Muller: 01:22:40

good to get to, touch base again.

Vit Muller: 01:22:42

I think last time we spoke was when you guys run the, high level,

Vit Muller: 01:22:45

expert summit, June last year.

Vit Muller: 01:22:47

Hope you're going to run another one this year.

Vit Muller: 01:22:48

I would love to participate again.

Vit Muller: 01:22:50

that'd be great.

Vit Muller: 01:22:51

And guys, thank you so much for listening as well.

Vit Muller: 01:22:54

Don't forget to check out the offer by heading over to, by heading

Vit Muller: 01:22:57

over to high level experience.

Vit Muller: 01:22:59

Dot com forward slash Walt to learn more White Label Suite, all this amazing

Vit Muller: 01:23:03

stuff that we talked about today.

Vit Muller: 01:23:05

once again, thank Walt for jumping in today.

Vit Muller: 01:23:07

All right, guys.

Vit Muller: 01:23:08

Thank you for Lis.

Vit Muller: 01:23:09

Thank you mate.

Vit Muller: 01:23:10

thank you for listening to today's episode on a high level experience, everybody.

Vit Muller: 01:23:13

If you've enjoyed today's episode, then please share it with your fellow agency

Vit Muller: 01:23:16

mates and other high levelers that you think would also benefit from listening.

Vit Muller: 01:23:21

For show notes, links and extra tips to help you grow your agency

Vit Muller: 01:23:23

or your SaaS with high level, please go to high level experience.com.

Vit Muller: 01:23:27

Thank you and have a great rest of your day, everybody.