Episode 55

From Corporate Life to Entrepreneurial Success with Francis Rodino

55 - From Corporate Life to Entrepreneurial Success with Francis Rodino

In this episode of the HighLevel Experience Podcast, host Vit Muller welcomes Francis Rodino, a leader in digital marketing and AI integration with sales automation. By his forties, Francis had already launched high-impact campaigns for global brands and founded Lead Hero AI in 2018, focusing on AI-driven systems for SMEs. His efforts have generated over $300 million in sales and saved businesses more than 200,000 hours. Francis is also the author of the bestselling book "Leads Machine" and a recipient of the prestigious HighLevel Gold Award.

Special Offer 🤩📣

🎁 Exclusive Offer for HighLevel Experience Podcast Listeners:

Get access to:

📚 "Leads Machine" book

🔧 Ready-to-deploy GHL Snapshot

🎉 Exclusive bonuses to implement strategies instantly

 

Don't miss this rare opportunity to shortcut your path to predictable revenue and AI-powered automation. 💡

👉 Head over to highlevelexperience.com/francisrodino and start building your own leads machine today!

About Francis Rodino

Francis Rodino, a leader in digital marketing and AI integration with sales automation. By his forties, Francis had already launched high-impact campaigns for global brands and founded Lead Hero AI in 2018, focusing on AI-driven systems for SMEs. His efforts have generated over $300 million in sales and saved businesses more than 200,000 hours. Francis is also the author of the bestselling book "Leads Machine" and a recipient of the prestigious HighLevel Gold Award.

Highlights 🔥

Key points we talked about in this pilot episode!

  • 👉 [00:01:00] Introducing the Guest: Francis Rodino - Vit introduces Francis Rodino, highlighting his achievements in digital marketing and AI integration, and his founding of Lead Hero AI.
  • 👉 [00:02:00] Francis Rodino's Career Journey - Francis discusses his transition from corporate life, working with brands like PlayStation, to entrepreneurship, focusing on scalable systems for SMEs.
  • 👉 [00:04:00] Challenges and Realizations in Corporate Life - Francis shares his experiences and realizations in the corporate world, leading to his decision to pursue entrepreneurship for greater fulfillment and impact.
  • 👉 [00:21:00] Building a SaaS Agency with High Level - Discussion on the evolution of Francis's SaaS agency, Lead Hero AI, and the importance of customized services to reduce churn and increase client satisfaction.
  • 👉 [00:37:00] Overview of the RED Method - Francis introduces the RED Method, a framework for business growth, focusing on control, predictable sales, and standout visibility.
  • 👉 [00:50:00] AI Integration in Marketing - Francis shares a success story of using voice AI in the home services industry, highlighting its impact on improving responsiveness and customer engagement.
  • 👉 [01:09:00] Final Advice and Closing Remarks - Francis offers final advice to listeners, emphasizing resilience and continuous learning in entrepreneurship.

Our Sponsors:

We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible:

Growthable

Customer Success team you need to scale your SaaS

If you're a SaaS or digital agency founder, SMMA or AI entrepreneur looking to scale, this is the Customer Success team you need. From 24x7 Live chat support, onboarding and activations, certified VAs, coaching programs, live events, weekly workshops and more, Growthable is the Customer Success partner you've been waiting to find. Use code HLXP at checkout and get 10% off their plans.

Level Up Marketplace

A cutting-edge platform designed to extend the functionality of HighLevel, offering a wide range of custom apps and workflow actions tailored to meet the diverse needs of agencies and SaaS businesses.

As one of the only six global HighLevel developer partners, Level Up Marketplace provides innovative solutions that streamline processes, enhance customization, and enable new revenue streams. Whether you're looking to replace external tools like Zapier with native HighLevel integrations or seeking unique app functionalities to solve specific business challenges, Level Up Marketplace delivers agile, high-quality applications that empower agencies to scale and optimize their operations effortlessly. With a commitment to continuous development and community-driven innovation, Level Up Marketplace is redefining what’s possible within the HighLevel ecosystem.

SPECIAL OFFER FOR OUR PODCAST LISTENERS!

Use promo code VITMULLER at checkout to get 20% discount on your Level Up Marketplace Subscription! Click Here To Sign Up

My CRM Sim

Unlimited SMS & WhatsApp for HighLevel

Get your SMS & WhatsApp marketing up and running effortlessly in 5 minutes with myCRMSIM + High Level and enjoy unlimited text messaging capabilities without the hassle of A2P registration or per message charges. Click here to get started for only $7 for your first month by using a promo code HLE7 at checkout

-

Love This Podcast?

Please rate and review in your favorite app by clicking here


Subscribe to High Level Experience Newsletter!

Subscribe to our newsletter for exclusive updates, strategies, and a front-row seat to the latest GHL feature reviews, all tailored to propel your journey to HighLevel greatness. Join us now and be part of a community that's redefining success in the digital age! 🚀💼🎧✨

Click here to subscribe

Share your story to be featured on our next episode!

Each episode we feature 3 different GHL agencies sharing 1 inspiring story of businesses and impact made for them as a result of using HighLevel. Click here to submit yours!

🎤Got a Beef 🥩with HighLevel? Let’s Hear It!🎤

Share it in 60 seconds and join our podcast party! It's your chance to make software talk entertaining and maybe, just maybe, spark the next big update. Quick, fun, and a bit cheeky—record your piece, send it over, and let's add some flavor to HighLevel feedback.

Supercharge Your Agency with Exclusive Free Resources! 🚀

Get the Tools You Need to Protect, Optimize, and Scale Your Business – Absolutely Free!

Running a successful agency is challenging, but you don't have to do it alone. In collaboration with Vit Muller GHL Consulting we now offer you a collection of essential resources to help you protect your content, streamline your operations, and set your clients up for success. Click here to explore all the different resources available to your agency absolutely free!

Recommended Tools, Add-ons and Services to Power Up🔥 your HighLevel™ SaaS Agency

Discover our top recommended 3rd party providers and tools that seamlessly integrate with HighLevel. Streamline your workflows, automate tasks, and improve overall efficiency to take your agency to the next level.

Click here for more details

Check out our High Level Offer

Are you new to GHL, considering signing up, or a seasoned user ready to upgrade? We've got an exclusive offer just for you! Click here to find out more

Profit Roadmap System™ for GHL Agencies

This is a unique business model for GHL Agencies looking to offer more scalable deployment of systems to clients, faster results and more profitability thanks to it's 'productised' approach.

It includes 10 distinct systems, each designed as a standalone module (snapshot). These snapshots are installed into your SaaS customer's accounts gradually, over time, one on top of the next one like pieces of a puzzle. This approach contrasts with a single, expansive custom projects, which often proves tougher to market and deliver.

Profit Roadmap™ System and it's 'gradual rollout' method leads to faster fulfilment, onboarding, and delivery of results for your SaaS clients.

Click here to find out more

Premium GHL Snapshots

Experience the full potential of Go High Level with Vit's exclusive Premium Snapshots. These pre-built templates and automations are specifically crafted to streamline your workflow and save you a valuable time. From lead generation to sales funnels, Vit's Premium Snapshots will give your agency a competitive edge by providing ready-to-use solutions that can be customized to fit your unique needs. Click here to find out more

GHL Consulting

We understand that implementing GHL can be overwhelming, but we're here to make it easy for you. If you need specific help, whether strategic, development or to troubleshoot a specific problem you're trying to resolve Vit and his team of consultants can help! Click here to find out more about this bespoke and highly personalised service.

Advertise

Want us to promote your product or service? Apply to become an advertiser! Click here to find out more

More info about this episode:

  • Type: Audio (Explicit )
  • Link: https://podcast.highlevelexperience.com/episode/from-corporate-life-to-entrepreneurial-success-with-francis-rodino
  • Authors: Vit Muller
  • Copyright 2024 vitmuller.com | highlevelexperience.com

Mentioned in this episode:

Pre-Roll Ads

At the HighLevel Experience Podcast, we’re proud to partner with industry-leading sponsors who provide HighLevel agencies and SaaSpreneurs with the tools, support, and integrations they need to scale smarter. Here’s a look at our incredible sponsors and the exclusive offers they have for our listeners: Level Up Marketplace – Custom HighLevel Apps & Workflow Actions Looking to replace costly tools like Zapier or need advanced integrations for your HighLevel setup? Level Up Marketplace is your go-to source for custom HighLevel apps and workflow actions that streamline automation and efficiency. 🚀 Discover more at: highlevelexperience.com/levelupmarketplace Growthable – Your 24/7 Customer Success Team Scaling your SaaS but struggling with customer support? Growthable provides round-the-clock customer success solutions, including 24/7 support and certified VAs to ensure your clients are taken care of while you focus on growth. 🎯 Exclusive Offer: Use code HLXP for 10% off your Growthable plan! 📌 Get started at: highlevelexperiencepodcast.com/growthable MyCRM Sim – Unlimited SMS & WhatsApp for HighLevel Tired of unexpected SMS bills? MyCRM Sim offers unlimited SMS and WhatsApp messaging for you and your HighLevel clients—saving you money while keeping communication seamless. 🔥 Exclusive Offer: Start your first month for just $7 with promo code HLE7 📲 Sign up at: highlevelexperiencepodcast.com/mycrmsim Premium GHL Snapshots by Vit Muller – Built for Agencies, Fully Documented Most HighLevel snapshots leave you stuck with missing instructions. Not mine. Every Premium GHL Snapshot has been tested in real-world scenarios inside my agency, Stand Out From The Pack. Each snapshot includes detailed documentation, step-by-step ClickUp templates, and lifetime updates, so you're supported every step of the way. ✅ Skip the guesswork & get yours today at: vitmuller.com These sponsors power the tools and services that help HighLevelers succeed—and their support makes this podcast possible. Be sure to take advantage of these exclusive offers! 🚀

Sponsors

About Our Sponsors

The HighLevel Experience Podcast is made possible thanks to our incredible sponsors—each offering powerful tools, services, and insights to help agencies, SaaSpreneurs, and digital marketers scale smarter, optimize operations, and increase profitability. Check out their exclusive offers below! Level Up Marketplace – Advanced Automation Apps for HighLevel Need more flexibility when building custom solutions for clients? Level Up Marketplace is packed with hundreds of unique apps that can be added as custom workflow actions inside HighLevel—allowing you to replace costly tools like Zapier and build cutting-edge automation. 🔥 Unlimited access to game-changing apps—supercharge your HighLevel setup today! 🚀 Explore more at: highlevelexperience.com/LevelUpMarketplace Growthable – The Ultimate Go-To-Market Coaching Program Struggling to land your first paying customers? Growthable’s RAMP program is a proven 6-week coaching system designed to help SaaS founders, agency owners, and entrepreneurs craft a bulletproof GTM strategy, build inbound and outbound pipelines, and convert leads into real customers 🎯 Goal: 3 paying customers by Week 6! 🔥 Exclusive Offer: Get 15% off with promo code HLXP 📌 Sign up now at: highlevelexperience.com/growthableramp MyCRM Sim – Unlimited SMS & WhatsApp for HighLevel Sick of unexpected SMS bills frustrating your clients? MyCRM Sim provides unlimited SMS and WhatsApp messaging, so your clients send messages freely—without the high costs. Smart HighLevelers are already saving thousands by switching to MyCRM Sim. 🔥 Exclusive Offer: Get your first month for just $7 with promo code HLE7 📌 Sign up today at: highlevelexperience.com/MyCRMSim Profit Roadmap System – Scale Your Agency with Modular Automation Most HighLevel agencies are stuck building automation workflows from scratch—wasting time, creating inefficiencies, and struggling to scale. The Profit Roadmap System changes that. It’s a modular, scalable deployment of snapshots that helps agencies productize services while still delivering bespoke client solutions. 📈 Streamline lead capture, fulfillment, and recurring revenue—without the chaos. 🚀 Learn more at: vitmuller.com 💡 These sponsors offer the tools and strategies to take your HighLevel business to new heights—so don’t miss out on their exclusive offers! 🚀

Sponsors

Post Roll Ads

About Our Sponsors At the HighLevel Experience Podcast, we’re grateful for our incredible sponsors, whose support makes this show possible. Each one offers powerful tools, services, and strategies to help HighLevel agencies, SaaSpreneurs, and digital marketers scale smarter, save money, and grow efficiently. Check out their exclusive offers below! Level Up Marketplace – Custom Apps & Workflow Actions for HighLevel Supercharge your HighLevel setup with custom apps and workflow actions from Level Up Marketplace. Whether you're looking to automate processes, enhance client experiences, or replace expensive third-party tools, Level Up Marketplace has the integrations you need to take your projects to the next level. 🚀 Explore more at: highlevelexperience.com/LevelUpMarketplace MyCRM Sim – Unlimited SMS & WhatsApp Messaging Most HighLevel users don’t realize how much they’re overspending on SMS—until the bill arrives. Your clients expect automation, not unexpected fees that eat into their profits. MyCRM Sim gives you unlimited SMS and WhatsApp messaging, so your clients can send messages freely without breaking the bank. 🔥 Exclusive Offer: Get your first month for just $7 with promo code HLE7 📌 Sign up today at: highlevelexperience.com/MyCRMSim Growthable – The Ultimate Customer Success Team Scaling your SaaS or agency? Customer support, onboarding, and retention can quickly become bottlenecks that slow growth and cost you revenue. Growthable provides 24/7 live chat support, certified VAs, coaching programs, live events, and weekly workshops to help you scale—without the stress. 🎯 Exclusive Offer: Get 10% off with promo code HLXP 🚀 Get started at:...

Transcript
Vit Muller:

Hello everybody.

Vit Muller:

welcome to another episode on the High Level Experience Podcast.

Vit Muller:

before I kick off, just a small little apology.

Vit Muller:

I know we had a bit of break for the last two weeks.

Vit Muller:

lot's been going on on my end.

Vit Muller:

Lots of exciting stuff, which I'll share.

Vit Muller:

I might, I might get into as well.

Vit Muller:

but yeah, pretty excited to be back on track.

Vit Muller:

I've got a whole bunch of exciting guests lineup for the next couple of weeks,

Vit Muller:

guys, and I wanna see this continue.

Vit Muller:

I don't really like these gaps, but you know, sometimes it just happens, right?

Vit Muller:

Life happens, so, anyway, let me introduce you to, today's guest.

Vit Muller:

I'm super excited.

Vit Muller:

our guest today is a titan in the world of digital marketing and pioneering the

Vit Muller:

integration of AI with sales automation.

Vit Muller:

By his forties, he had already shaped a formidable career working with global

Vit Muller:

brands to launch high impact campaigns and innovative marketing strategies.

Vit Muller:

In 2018, . He took a groundbreaking leap by founding lead hero AI,

Vit Muller:

focusing on empowering SMEs with AI driven systems to revolutionize their

Vit Muller:

lead generation and sales processes.

Vit Muller:

His efforts have unlocked over 300 million in sales and saved businesses

Vit Muller:

more than 200,000 hours, proving that technology can indeed detect the wheel

Vit Muller:

in customer engagement and sales.

Vit Muller:

He's an author of the bestselling book, Leads Machine and Recipient

Vit Muller:

of the prestigious High Level.

Vit Muller:

Gold award that we're all striving for.

Vit Muller:

And, he's not just a thought leader, but a practical innovator

Vit Muller:

dedicated to transforming business growth through technology.

Vit Muller:

Please welcome to the show a fellow high level SaaS Francis Rodino.

Francis Rodino:

I

Vit Muller:

Woo.

Francis Rodino:

was with, with an intro like that.

Francis Rodino:

I was expecting the the applause, the sound effects, the Whipple,

Francis Rodino:

the whistles, the pretty girls now.

Vit Muller:

I didn't, mate, I didn't manage.

Vit Muller:

I didn't manage.

Vit Muller:

Yeah.

Vit Muller:

but that's, that's an interesting idea.

Vit Muller:

You know, maybe in my,

Francis Rodino:

but what you can do with like just a few resources,

Vit Muller:

let's spice it up a hundred percent.

Vit Muller:

mate, you, you've helped businesses unlock like a lot of money in sales and save

Vit Muller:

them hip time with AI and automation.

Vit Muller:

But you know, before you let hero AI that you've got elite hero that

Vit Muller:

you've got now and you know, you know, publishing bestselling books

Vit Muller:

and all that, you were building global campaigns for brands like PlayStation.

Vit Muller:

Can you take us back to that turning point?

Vit Muller:

Like what inspired you?

Vit Muller:

What inspired this shift from big brand marketing to building scalable

Vit Muller:

systems for everyday businesses?

Francis Rodino:

well, I think I have, I've always, you know,

Francis Rodino:

I was in the corporate for.

Francis Rodino:

25 years before starting my company and helping kinda smaller businesses.

Francis Rodino:

Let, let, let's face it.

Francis Rodino:

And, and, and I guess the thing is that in the corporate world, you

Francis Rodino:

know, it, it's not for everyone.

Francis Rodino:

You know, and I've nothing against having a corporate job, but I kind of, I never

Francis Rodino:

felt like I was always in the right place at the right time in my corporate career.

Francis Rodino:

There was something always a little bit like, I was always

Francis Rodino:

questioning like too much.

Francis Rodino:

Like, why are we doing this?

Francis Rodino:

What's the point of this?

Francis Rodino:

You know?

Francis Rodino:

And so I didn't really, I would say I didn't really respond well

Francis Rodino:

to authority and politics within, a corporate environment, although I was

Francis Rodino:

very much a get shit done type of guy.

Francis Rodino:

And I kind of led teams and.

Francis Rodino:

People wanted me on their teams and I did, work on great campaigns and,

Francis Rodino:

and digital products and services.

Francis Rodino:

You know, we helped Nat West build its first online banking platform just@the.com

Francis Rodino:

boom, at Razorfish, at the BBC.

Francis Rodino:

We launched brands like Dr. Who top Gear online when Facebook was coming out and

Francis Rodino:

building up followings on social media.

Francis Rodino:

And it, you know, I'm not gonna discount that experience, but then,

Francis Rodino:

you know, you really get to the point where you get a little bit

Francis Rodino:

older and you start to question more.

Francis Rodino:

You know?

Francis Rodino:

And, and for me, the job became more about, justifying yourself within

Francis Rodino:

a, within a corporate structure,

Francis Rodino:

rather than being valued on your output or your impact.

Francis Rodino:

And that just didn't sit well with me anymore because as if you, if you

Francis Rodino:

get to, you know, in, in life in your 20 and thirties, you, you feel like

Francis Rodino:

you have plenty of time to learn and make mistakes and you can try things.

Francis Rodino:

You have the luxury of youth to try things out, and if they

Francis Rodino:

don't work out, you can pivot.

Francis Rodino:

And that's where a lot of people's careers kinda tend to have them sway

Francis Rodino:

around and try different things.

Francis Rodino:

And people don't always find themselves and find out who they are.

Francis Rodino:

And a lot of the time, not always, but at least with me, I always felt

Francis Rodino:

unfulfilled and like I wasn't reaching my full potential in terms of what

Francis Rodino:

I could do, what I wanted to do, to being valued, being recognized.

Francis Rodino:

you know, selfishly that's important too.

Francis Rodino:

To feel like, to feel significant.

Francis Rodino:

So I think it was at a point where I'd just got married.

Francis Rodino:

I was already, I was a, global head of digital media and a $3

Francis Rodino:

billion dollar corporation that many people would know about.

Francis Rodino:

And, you know, I, I was just sick of being a number on a spreadsheet

Francis Rodino:

that a private equity firm could just come along and say, all right,

Francis Rodino:

well what's our budget this year?

Francis Rodino:

Okay, we're gonna cut that or cut that, or restructure that.

Francis Rodino:

You go here, you go there and you just don't have any kind of say or control.

Francis Rodino:

And it has nothing to do with your work ethic, nothing to do with your output.

Vit Muller:

Is it, is it like bigger the business, less

Vit Muller:

personal, but less personally gets.

Francis Rodino:

maybe, maybe, but I think at the flip side, I used to

Francis Rodino:

think that that might be true, but I've also kind of worked for more boutique.

Francis Rodino:

Kind of businesses and agencies I work for, government funded

Francis Rodino:

agencies, and you know, they all have a lot of imperfections, you

Francis Rodino:

know, and I never really found a way to navigate that in a happy way.

Francis Rodino:

And so I just came to the point where I thought, you know what?

Francis Rodino:

I, I know that I can do, I can get shit done.

Francis Rodino:

And so I can either continue to play this game and grow older and

Francis Rodino:

retire and define my next decades by building other people's dreams.

Francis Rodino:

Or I can take that same energy, passion, knowhow, dedication, commitment, and

Francis Rodino:

I can actually build it for myself and have control over what it is.

Francis Rodino:

Who we work with, what our services are, the, you know, the value and just take

Francis Rodino:

ownership and responsibility, which I kind of felt I didn't have, you know, you're

Francis Rodino:

in the corporate job, I felt like it's kind of like you're, you're on a river

Francis Rodino:

on a, on a, on a, on an inflatable boat.

Francis Rodino:

Right.

Francis Rodino:

And it's just, you don't have any oars and it's just going and yeah, it

Francis Rodino:

just, if the river is nice and easy and great, you can just go for years.

Francis Rodino:

Yeah.

Francis Rodino:

But sometimes there's a waterfall and then sometimes there's a fork

Francis Rodino:

in the road, but you don't choose, are you going left or right?

Francis Rodino:

No.

Francis Rodino:

It will choose for you and then you can deal with whatever are

Francis Rodino:

the con consequences there.

Francis Rodino:

Restructuring.

Vit Muller:

Francis, can I stop you there?

Vit Muller:

Right.

Vit Muller:

There's so much that I can relate.

Vit Muller:

This is, and I'll bet like a lot of guys listening, it's, they feel like, yeah.

Vit Muller:

I mean, I would think so.

Vit Muller:

At least.

Vit Muller:

I mean, this is the entrepreneurial journey, so typical, right?

Vit Muller:

We work for somebody, we are more of perfectionist.

Vit Muller:

We see alternative ways, how things could be done better.

Vit Muller:

I've always not gone get hurt or you, or you might suggest, but it

Vit Muller:

doesn't, it, it just, you know, lands on deaf ears and it just feels like

Vit Muller:

this is just, what am I doing here?

Vit Muller:

It's just a number.

Vit Muller:

I'm just not being like, nobody gives a shit.

Vit Muller:

Right.

Vit Muller:

I, I mean, I'm same.

Vit Muller:

That's why I run my own business.

Vit Muller:

I've worked for businesses everywhere.

Vit Muller:

I always went into same thing.

Vit Muller:

I look at the imperfection, I look at why are we doing this like this stupid way?

Vit Muller:

And like, I, I, I get it.

Vit Muller:

Like perfection kills progress too, right?

Vit Muller:

So there's that.

Vit Muller:

But if, if you look at something and they're like, yeah, no, that's how, that's

Vit Muller:

how been doing it for the last 10 years.

Vit Muller:

Just go, go with just, you know, just follow the, the rules.

Vit Muller:

Like, well, you're telling me if you haven't changed anything for the last

Vit Muller:

10 years, then that's like, I mean that's, so that's just not satisfying

Vit Muller:

at all to work in a place like that.

Vit Muller:

Right.

Francis Rodino:

Yeah.

Francis Rodino:

And you?

Francis Rodino:

Yeah, a absolutely.

Francis Rodino:

I mean, and, and some people have great, brilliant careers in corporate,

Francis Rodino:

so I don't wanna be that guy that just says, oh, corporate is shit.

Francis Rodino:

But it really is about finding, your, this is gonna sound cheesy,

Francis Rodino:

but I wouldn't say passion.

Francis Rodino:

It's not about passion.

Francis Rodino:

I don't, I'm not that naive, but finding a place where you can make a

Francis Rodino:

contribution and that contribution is valued, appreciate and appreciated.

Francis Rodino:

I think that was really important for me.

Francis Rodino:

Like in 25 years, I never got a promotion to, to earn more money,

Francis Rodino:

I had to leave and get another job.

Francis Rodino:

No one gave me a pat on the back.

Francis Rodino:

It was just expected that you do the thing.

Francis Rodino:

And that to me, you know, it's very, again, very selfishly,

Francis Rodino:

it's like, what the hell?

Francis Rodino:

You know, okay, 20, you're twenties, thirties, you're working, you're learning.

Francis Rodino:

But at the, at the point, there is a point where you start to develop

Francis Rodino:

a massive amount of knowledge.

Francis Rodino:

You know, when I turned 40, I had 20 years of building launching

Francis Rodino:

brands and PPC campaigns and content strategies and brand identities and

Francis Rodino:

digital teams and product development.

Francis Rodino:

And it kind of like, yes, it just goes on and on and on.

Francis Rodino:

Maybe there's a bit more money in your bank account, but at the

Francis Rodino:

same time, your expenses go up.

Francis Rodino:

Because if you play that game, you know, your, your, your lifestyle

Francis Rodino:

and you have kids and your car and a mortgage, and actually you,

Francis Rodino:

you know, you earn more money.

Francis Rodino:

You're in double the money, but you have double the expenses.

Francis Rodino:

And at the end of the day, you know, you go on holiday once or twice a year

Francis Rodino:

and you just play that and you have to turn up into an turn up at an office on

Francis Rodino:

Monday to Friday and justify that you're going to the dentist on, on Thursday

Francis Rodino:

because you need to have a toothache.

Francis Rodino:

And it was like, what the hell?

Francis Rodino:

And you know, the, the, the, the amazing thing about today

Francis Rodino:

is the tools that we have at entrepreneurs.

Francis Rodino:

This is the difference.

Francis Rodino:

This is the difference because 10 years ago, 20 years ago, it wasn't as accessible

Francis Rodino:

and also, especially because you may, a lot of people might not want to build

Francis Rodino:

a performance-based business with a fancy office and lots of people in HR

Francis Rodino:

and headcount and all of that thing.

Francis Rodino:

This, you know, especially in the marketing world, which was kind of

Francis Rodino:

like, I think the dream for a while, like 10, 20 years ago, it was like,

Francis Rodino:

oh, let's build our cool funky agency.

Francis Rodino:

Right?

Francis Rodino:

Whereas, whereas today a one person with the tools available can act

Francis Rodino:

as 30 people in different ways.

Francis Rodino:

Now more than ever.

Francis Rodino:

With the AI agents that we can now start to deploy.

Francis Rodino:

For our business.

Francis Rodino:

So it's very exciting for people.

Francis Rodino:

You know, we, we, we, I felt, you know, I felt like I looked around at

Francis Rodino:

me at the, at the, I looked around at the world and I thought, hold on.

Francis Rodino:

These tools, this softwares, I can build a business, I can be a

Francis Rodino:

consultant, I can do something that will take care of my family and give

Francis Rodino:

me more control and, significance, I guess, contribution in order to make

Francis Rodino:

a greater contribution by myself.

Francis Rodino:

And the only problem that you have at that point is the mindset.

Francis Rodino:

The mindset shift to go, I can do this.

Francis Rodino:

I won't fail.

Francis Rodino:

Like the belief in yourself because why, what you, you know, the next question

Francis Rodino:

might be, oh, why doesn't everyone do it?

Francis Rodino:

Then If you can earn more money, make a greater impact, be your

Francis Rodino:

own boss, have more time freedom, why doesn't everyone do that?

Francis Rodino:

Why?

Francis Rodino:

And I, I speak to, I speak to friends of mine who are still in

Francis Rodino:

corporate and as they get older, they get fired from their jobs and

Francis Rodino:

they're not looking for their jobs.

Francis Rodino:

And then they say, oh, you know, there's ageism.

Francis Rodino:

There's ageism, and then there's, there's a male discrimination as well be, and

Francis Rodino:

there's racial discrimination because HR have to have quotas around who they hire

Francis Rodino:

and ethnicities and, oh, we need to have this amount of diversity in the business.

Francis Rodino:

And, you know, and people get pushed.

Francis Rodino:

Really great, experienced people get pushed out of the marketplace.

Francis Rodino:

Yet they don't.

Francis Rodino:

They just continue to suffer and look for jobs on LinkedIn.

Vit Muller:

Yeah.

Vit Muller:

I mean, that's a whole nother, I mean, yeah, that's a whole

Vit Muller:

nother can of worm, right?

Vit Muller:

It should be.

Vit Muller:

I mean, recognition and remuneration and positions and

Vit Muller:

hiring all should be best in merit.

Vit Muller:

I mean, I, yeah, I mean, I, I, I, I wanna stay outta politics 'cause

Vit Muller:

I, I, I respect everyone's opinion.

Vit Muller:

I don't wanna be too polarizing on this subject 'cause yeah.

Vit Muller:

But you know what I mean, like, it should be based on merit and your,

Vit Muller:

like, actual skills and not just bloody quarters and crap like that.

Francis Rodino:

Yeah, I mean, you.

Vit Muller:

I every ev

Francis Rodino:

Everyone should have a chance.

Francis Rodino:

And that's, that's the thing in everyone, meaning everyone, meaning older people,

Francis Rodino:

white people, black people, gay people, I mean, everyone should have a chance

Francis Rodino:

and you hire the best person, right?

Francis Rodino:

but it's kind of not like that.

Francis Rodino:

It kind of goes either way in one, one way all the way or the other way, all the way.

Francis Rodino:

And there's someone that always loses out.

Francis Rodino:

But I guess maybe you didn't expect to talk about this kind of stuff.

Francis Rodino:

But I, I kind of think it's relevant because it's, you know, we are talking

Francis Rodino:

about tools that empower people to actually do things differently.

Francis Rodino:

And why don't, why doesn't everyone do it?

Francis Rodino:

You know?

Francis Rodino:

It's, it's only, it's, I didn't know how to start a business.

Francis Rodino:

I didn't, I didn't know how to sell.

Francis Rodino:

I didn't have high level at the time.

Francis Rodino:

I didn't, know what I was gonna do.

Francis Rodino:

I just thought, I'll, I can do something.

Francis Rodino:

I'm capable of more.

Francis Rodino:

I can help people.

Francis Rodino:

And I had to go on that journey where you just go, I will figure

Francis Rodino:

it out, or I will spend every last penny of all of my savings doing it,

Francis Rodino:

and, I'll burn all of the bridges and never look for a job again.

Francis Rodino:

And by the way, some, in the first couple of years, I, it was so painful that I

Francis Rodino:

did go onto LinkedIn and job boards and think, I can't do this entrepreneurship.

Francis Rodino:

Like, it's not how, how long?

Vit Muller:

Yeah.

Vit Muller:

And it's good that you say that because you know, I don't want

Vit Muller:

anybody to think that, you know?

Vit Muller:

Yeah.

Vit Muller:

Like, we're all human beings.

Vit Muller:

Right.

Vit Muller:

You guys listening, I'm sure you've gone through those moments.

Vit Muller:

I've gone through those moments and I still get through those

Vit Muller:

moments every now and then.

Vit Muller:

Right.

Vit Muller:

It's just the nature of it, journey of entrepreneurs, the entrepreneur

Vit Muller:

journey full of up and downs.

Vit Muller:

Right.

Vit Muller:

But, at the end of the day, it's, you look at, you know, you average it out and

Vit Muller:

as long as it's going up, that's great.

Vit Muller:

Might just take a longer, but yeah.

Vit Muller:

I'm all with you on that.

Vit Muller:

It's a tough one, but

Francis Rodino:

It is resilient, but I think, you know, if, if anybody's

Francis Rodino:

listening and can relate to some of these stories of challenges and pain,

Francis Rodino:

it's not, I think especially when you're starting out, the challenge is

Francis Rodino:

not like getting the money and building your business as quick as possible.

Francis Rodino:

It's basically just staying in the game and not quitting and the resilience and

Francis Rodino:

it's, it's kind of like when Rocky Balboa.

Francis Rodino:

Rocky five says something like, it's not, it's not about how hard you

Francis Rodino:

hit, it's about how many times you can get his hit and still get up.

Francis Rodino:

And I really feel that quote makes a lot of sense to me because even today

Francis Rodino:

I get punched in the face, but I take it much better than I did earlier on.

Francis Rodino:

And earlier on you get punched in the face a lot because what are you just,

Francis Rodino:

it's no, no rejection constantly.

Francis Rodino:

No, no, no, no, no, no, no.

Vit Muller:

Yeah.

Francis Rodino:

And if you leave and go, you're out.

Francis Rodino:

But if you continue down that path, you are learning from every punch.

Francis Rodino:

Some of the, some of the biggest business punches in my entrepreneur life have

Francis Rodino:

actually helped me develop new products.

Francis Rodino:

Which I'm monetizing right now.

Francis Rodino:

You know, it's like, fuck that guy.

Francis Rodino:

He, oh, he fucked me up.

Francis Rodino:

Okay, fine.

Francis Rodino:

Right.

Francis Rodino:

We're gonna develop a product and we're gonna show him, and it's gonna do this

Francis Rodino:

and this and this, and then, you know, we have an info product, which we're

Francis Rodino:

monetizing via ads and it would never have happened if you don't get those slaps.

Vit Muller:

Yeah.

Vit Muller:

Yeah.

Vit Muller:

It's actually Both is good.

Vit Muller:

Both is good.

Vit Muller:

You are either learning or you're growing.

Vit Muller:

That's no bad,

Francis Rodino:

there you go.

Francis Rodino:

So, I'm not sure this, do you need to beep out any cursing?

Vit Muller:

I, I, no, it's, you know, I, this is my show.

Vit Muller:

I'm totally unapologetic the way, whatever I say, I, I, you know, this is a

Francis Rodino:

isn't over 18.

Francis Rodino:

Over 18.

Francis Rodino:

Podcast.

Vit Muller:

no, it's all good, mate.

Vit Muller:

It's all good.

Vit Muller:

And, I was gonna segue, you know, you were saying, you know, get,

Vit Muller:

getting punched in the face and you learn from these experiences.

Vit Muller:

I don't know, my, my brain works weird ways, weird ways, but I've

Vit Muller:

got these, like, I got that segue.

Vit Muller:

It's not really a segue, but I was gonna say, like, I. One of the best experiences

Vit Muller:

that I've found was, when I was back in Czech Republic last year, I caught up with

Vit Muller:

a couple of my mates, went to Berlin and we just did like a, a train training camp.

Vit Muller:

I, I'm not a martial artist or anything, but mate, mate of mine,

Vit Muller:

he, he does, teach people kraft maga.

Vit Muller:

He's like, come up to Berlin, there's a few other, my mates or

Vit Muller:

from Scotland, you know them as well and we're just gonna beat the shit

Vit Muller:

out of each other for four days.

Vit Muller:

How does that sound like?

Vit Muller:

That sounds brilliant.

Vit Muller:

And I gotta say, there's something pretty special about like, training eight hours

Vit Muller:

a day, you know, practicing some martial arts that gives you skill, but also at the

Vit Muller:

end of that training for the last hour, just putting a gloves on and just, just

Vit Muller:

sparring, just like in a friendly way.

Vit Muller:

No, no, you know, no anger or like that, but like just beating the

Vit Muller:

shit out, like therapeutic as hell.

Vit Muller:

Probably not for everybody, but it

Francis Rodino:

got some,

Vit Muller:

like.

Francis Rodino:

got some aggression out of you, and then you're like.

Vit Muller:

Big time.

Vit Muller:

Yeah.

Vit Muller:

Yeah.

Vit Muller:

You let some steam out at the end.

Vit Muller:

We hug it out.

Vit Muller:

Go for bees, go for steak.

Vit Muller:

This is brilliant.

Vit Muller:

Yeah, I can, I can't recommend it enough.

Vit Muller:

Like, yeah.

Vit Muller:

Anyway, let's talk about, let's talk about the obvious.

Vit Muller:

What I think a lot of people might want to hear.

Vit Muller:

We got some new sapr or wanna be sapr high level as he in, in listening as well.

Vit Muller:

And you know, I wanna make sure that we provide some,

Vit Muller:

some practicality here as well.

Vit Muller:

because whilst sharing personal journeys and wisdom, I love it.

Vit Muller:

I wanna make sure we stay about high level as well, for those guys listening.

Vit Muller:

So we, would you mind, I mean, you know, SaaSpreneur event just happened in London.

Vit Muller:

I don't know if you're still gold, gold plate or you, you've gone up or what's

Vit Muller:

gold, but can you tell us about where you are for the people that don't know

Vit Muller:

you and I, I had a bit of an intro, but if you wanna unpack that a little

Vit Muller:

bit and how did you get to where you're now with, you know, being gold and.

Francis Rodino:

Yeah.

Francis Rodino:

so I, we, we built lead hero.

Francis Rodino:

Lead hero.

Francis Rodino:

AI is, my SaaS agency, but you know the word SaaS, I have.

Francis Rodino:

Kind of like, it's not clear to me what that really means

Francis Rodino:

in the context of high level,

Vit Muller:

Mm-hmm.

Francis Rodino:

because high level is used in so many different ways by

Francis Rodino:

different businesses and this whole idea of self-serve software as a service,

Francis Rodino:

you know, it, it, it's,

Vit Muller:

because on your website it's like done for you set up,

Francis Rodino:

yeah, I think that's really what what we came to evolve.

Francis Rodino:

You know, the evolution of working with high level has been that if we, if we

Francis Rodino:

don't set up and customize and service, we have more churn than it's worth, right?

Francis Rodino:

So.

Vit Muller:

you know, you know the numbers from the volume that you've done.

Vit Muller:

It's not just like on a, yeah.

Francis Rodino:

Yeah, exactly.

Francis Rodino:

Well, the, the thing is that we, we came to a certain volume, right?

Francis Rodino:

But I'm not, I'm, I'm less interested now in go getting to like 500 or a

Francis Rodino:

thousand SaaS clients because I just realized like the work involved to

Francis Rodino:

keep them on and keep the results coming in are very time consuming

Francis Rodino:

for us and, and, and costly, right?

Francis Rodino:

And, and we are kind of in a different world now where high level is becoming

Francis Rodino:

more well known amongst many businesses.

Francis Rodino:

So you can't pretend it's your software anymore.

Francis Rodino:

Whereas in the beginning, seven years ago, that was the key.

Francis Rodino:

To saas, it was like, oh, I have my own software.

Francis Rodino:

Come on board and you can do all, you can do all of this.

Francis Rodino:

And look, I hold my hand up.

Francis Rodino:

I did it.

Francis Rodino:

We got clients that way.

Francis Rodino:

My competitors did it.

Francis Rodino:

A lot of people jumped on board and copied what we were, exactly what we were doing.

Francis Rodino:

But as high level became more well known as a brand, people would just

Francis Rodino:

leave us and go direct to high level.

Francis Rodino:

Like if you can do, if you're savvy enough to use it as a SaaS by yourself,

Francis Rodino:

meaning set everything you up yourself.

Francis Rodino:

Create workflows yourself, set up and configure, email deliverable, all of

Francis Rodino:

that if you actually can do it yourself.

Francis Rodino:

You don't need a SaaS provider like us.

Francis Rodino:

To just offer you high level,

Vit Muller:

Yep.

Vit Muller:

I a hundred percent agree with you.

Francis Rodino:

you know what I mean.

Francis Rodino:

And so that really wasn't the problem back in the day when we started because

Francis Rodino:

they didn't know what was the alternative, like high level was this, they didn't

Francis Rodino:

know there was something underneath.

Francis Rodino:

Right?

Francis Rodino:

And that was high level.

Francis Rodino:

And then you could just pay $97 a month and go direct and get it.

Francis Rodino:

And they have onboarding and they have support and you can

Francis Rodino:

jump on Zoom calls with them.

Francis Rodino:

It's like, why on earth if, if you are technically savvy, why on

Francis Rodino:

earth would you go with any other kind of agency and get stuck on

Francis Rodino:

high level with, with them, right?

Vit Muller:

So, yeah.

Vit Muller:

So let's go into that, because now we're scaring a lot of people off now.

Vit Muller:

Like, what?

Vit Muller:

So I shouldn't do high level?

Vit Muller:

No, let's, let's unpack it because it's, it's, it's what they could do,

Vit Muller:

but the reality is different, right?

Vit Muller:

We know it with small businesses is

Francis Rodino:

Absolutely.

Francis Rodino:

So I, I, I, I am, I'm one of those guys.

Francis Rodino:

I'm talking about what the opportunity is now because it's the, it's a

Francis Rodino:

little bit different to what, how we developed our first a hundred clients.

Francis Rodino:

And I talked about this in my, in my talk, my talk at Saas

Francis Rodino:

preneur was all about this.

Francis Rodino:

And, you know, we had, we had joint ventures, we did

Francis Rodino:

partnerships, we did webinars.

Francis Rodino:

We, we had, we niched down into trades in the uk.

Francis Rodino:

and we developed also some online products to help businesses with their marketing.

Francis Rodino:

And then we would put them on our high level.

Francis Rodino:

But I'll tell you that it was very customized white glove all, everyone,

Francis Rodino:

all those hundred where it, it was not just, oh, here's high level.

Francis Rodino:

No, no, it was.

Francis Rodino:

We'll integrate your website forms, we'll set you up with custom tracking numbers.

Francis Rodino:

So we would do a lot of work on the front end and sometimes we would charge

Francis Rodino:

setup fees and sometimes we wouldn't.

Francis Rodino:

And we never really had, we never really had a rule around that.

Francis Rodino:

'cause I, you know, we would, it's very difficult to, it's very difficult to

Francis Rodino:

just put it in stone or not for us.

Francis Rodino:

And, and in our market in the uk.

Francis Rodino:

So ours was, we realized we needed to set up our clients properly.

Francis Rodino:

we would charge maybe a couple of grand and for larger clients up to 10 K, 10 15 k

Francis Rodino:

you know, depending easily on complexity.

Francis Rodino:

But that's not SaaS.

Francis Rodino:

It becomes a SaaS once there.

Francis Rodino:

They've been onboarded and built, built out and trained.

Francis Rodino:

So it sounds like it's more like systems, self-serve systems, which we do now.

Francis Rodino:

And that's why I think the point of differentiation is about how

Francis Rodino:

we build your system and consult and do the smart thinking.

Vit Muller:

Mm-hmm.

Francis Rodino:

if you have the knowledge that I and my team have to build your

Francis Rodino:

system, you absolutely don't need us.

Francis Rodino:

But 99% of people don't.

Francis Rodino:

And so we are very specific about like we're looking for businesses that have

Francis Rodino:

that knowledge gap, technical gap where we can come in as consultants and say,

Francis Rodino:

all right, well this is where you are.

Francis Rodino:

We can use high level and we use our high level as a tool.

Francis Rodino:

And we'll build out what you need and then you can log into it and

Francis Rodino:

use it on a day-to-day basis.

Francis Rodino:

And then that's self-serve.

Francis Rodino:

But we, we don't just kind of sell, you can't just go online and

Francis Rodino:

pay some money and just get on.

Francis Rodino:

That's the, that's the thing.

Francis Rodino:

So we are a little bit different in that respect.

Francis Rodino:

And I like talking about that because I think that in the US you have a

Francis Rodino:

lot of people that just talk about scaling high level and how easy it is.

Francis Rodino:

And maybe that's what they've experienced in the market.

Francis Rodino:

But actually it took us many years and a lot of work to get a Sapr award.

Francis Rodino:

it's been an, it's been nice to have that as an achievement, but at the same

Francis Rodino:

time, you know, we are very much about.

Francis Rodino:

Strategy systems, thoughtfulness.

Francis Rodino:

and now that we have that kind of client base, we don't really seek

Francis Rodino:

that a hundred dollars a month.

Francis Rodino:

Kind of just sell high level and just use it.

Francis Rodino:

No, none of our clients use it.

Francis Rodino:

That's the thing.

Francis Rodino:

None of our clients, they're so busy business owners doing their business,

Francis Rodino:

growing their business, doing something else that they're not, don't have capacity

Francis Rodino:

to go in and set up the conversational ai.

Francis Rodino:

So it does, does that.

Francis Rodino:

You need to engage in that.

Francis Rodino:

That done for you, I think is a really important part.

Francis Rodino:

Knowing and knowing how to do it right.

Vit Muller:

yeah.

Vit Muller:

No, there's so much that I relate to because I've got my business model at

Vit Muller:

my agency, stand out from the park, very, very similar systems, onboard

Vit Muller:

systems, and, and obviously big leverage on, on snapshots because that's

Vit Muller:

where you make it more profitable.

Vit Muller:

but yeah, I'm a hundred percent feeling on that.

Vit Muller:

I did, recently started to get into a bit of a custom stuff again, which was

Vit Muller:

interesting, lucrative, but not scalable, you know, the two step system that Troy in

Vit Muller:

suggests from the agency, Mavericks, you

Francis Rodino:

No.

Francis Rodino:

What's that?

Francis Rodino:

No.

Francis Rodino:

Tell me what that

Vit Muller:

it works.

Vit Muller:

It's, it's brilliant.

Vit Muller:

I use it, right?

Vit Muller:

So you've got a small business that might have like 10 employees in, plus, you know,

Vit Muller:

they've got like a decent turnover and you know, they're busy doing their thing.

Vit Muller:

Like I'm talking to a plumber right now and he's branching in

Vit Muller:

into electrician's work and, and a, you know, HVAC and all those.

Vit Muller:

He wants to, you know, he wants to, you know, grow his empire, right?

Vit Muller:

And so we just scoped it out, you know, and obviously he's

Vit Muller:

using his job management, system.

Vit Muller:

I think he's using service mate, but he doesn't really have the scalable

Vit Muller:

thing for sales, for Legion, for sales.

Vit Muller:

So that's what I know I can provide.

Vit Muller:

And so the process is you struck a conversation with somebody like that.

Vit Muller:

Obviously build a bit of report BNI or whatever you need to do.

Vit Muller:

But once you get, once you get bit, bit of a trust in the market and you get

Vit Muller:

that opportunity to talk to a client like that, especially the business

Vit Muller:

owner, I get on Zoom, I used to do it in person, but now a rule is always Zoom

Vit Muller:

'cause I need to gather all that intel.

Vit Muller:

So it's like a nine 90 minutes call, discovery call.

Vit Muller:

And if I see, okay, this is definitely a viable thing, they

Vit Muller:

definitely are interested, then I would sell them a strategy package.

Vit Muller:

Which might be depending on business size of the business and

Vit Muller:

depending how I already in my head know how complex it's gonna be.

Vit Muller:

But typically minimum would be a thousand at the bare minimum, but really wanna be

Vit Muller:

like 5K or even like 10 K. And what that is, is a series of additional subsequent

Vit Muller:

discovery sessions where we go into more detail about the current processes,

Vit Muller:

doing more research in the industry, research about their area, research

Vit Muller:

about their business, how they run it.

Vit Muller:

And then, so I use this thing called double diamond, which is

Vit Muller:

a human centered design thinking.

Vit Muller:

So you got two diamonds and the first one is, figuring out

Vit Muller:

the core problem statement.

Vit Muller:

And then the other one is figuring out the core solution.

Vit Muller:

And each diamond is like, diver, divergent convergent thinking.

Vit Muller:

So the first half of the diamond is like open white, there's no limits.

Vit Muller:

And that's those discovery calls trying to list down all the different problems that

Vit Muller:

the client is facing, all the different bottlenecks, then distill it down.

Vit Muller:

Into the second half.

Vit Muller:

Is this the, is that convergent?

Vit Muller:

Convergent is narrowing That is it, yeah.

Vit Muller:

So then you go into the convergent, they, they're distilling, get onto those

Vit Muller:

core problems that you know are gonna be making the most impact for the business.

Vit Muller:

And then you go into prototyping the solution.

Vit Muller:

Now solution is obviously something that's gonna be built inside higher level.

Vit Muller:

So then I use mind mapping tool, like, Clickup has a whiteboard thing.

Vit Muller:

I love it.

Vit Muller:

And I just visually map it all out.

Vit Muller:

So the first half I actually map it out as well, which is like the current state.

Vit Muller:

And then the second half is actually map it out, visual representation

Vit Muller:

of the assets in high level.

Vit Muller:

So what exact pipeline, what exact stages, what custom fields are need to develop.

Vit Muller:

There'll be like qualifying because there's could be particular questions

Vit Muller:

that that should be put into firm forms and surveys for that particular business.

Vit Muller:

Everything's gonna make sense and you map it all out.

Vit Muller:

Then you have meeting some feedback loops if the client.

Vit Muller:

And things start to make a little of sense for them because now they can see

Vit Muller:

the vi, see it visually like, here is traffic goes here, this automation, that

Vit Muller:

automation, this funnel, that funnel this, and here's ai, and then all that.

Vit Muller:

And then you explain it visually over maybe two sessions.

Vit Muller:

And then once you see a client, oh, this is brilliant.

Vit Muller:

Yeah, I, I need this at this point, they've already paid you

Vit Muller:

for the development of this.

Vit Muller:

So then you say, look, you paid us for this.

Vit Muller:

Now we're gonna pitch you how much is gonna be the actual fulfillment.

Vit Muller:

Now we need to actually go and develop

Francis Rodino:

Mm-hmm.

Vit Muller:

That might be 20 K, that might be 30 k, whatever.

Vit Muller:

So the way we do it is, yeah, we do it like this.

Vit Muller:

And generally the client goes ahead because now they've, they've seen it.

Vit Muller:

It's not like they don't no longer just see the figure.

Vit Muller:

We don't tell them the figure until the mapping's done.

Vit Muller:

And the way we sell them the strategy package, we say, look, we'll do this.

Vit Muller:

Here, and I'll show them an example.

Vit Muller:

Here's an example we, we did for somebody else.

Vit Muller:

And then when they see that whiteboard all mapped out, they're like, first of

Vit Muller:

all, that's like showing credibility.

Vit Muller:

And like straightaway, you like position yourself as an expert so they can see

Vit Muller:

that you're not just smoking mirrors.

Francis Rodino:

Hmm.

Vit Muller:

And then you say, look, at the end of that, you're gonna have something

Vit Muller:

that is like a, a kind of like a blueprint and you can take it to anybody else and

Vit Muller:

quote, get quotes, whatever you wanna do.

Vit Muller:

But if you go with us, then whatever you paid for it, we're gonna

Vit Muller:

credit you towards the fulfillment.

Vit Muller:

So if it's 30 K and you pay 5K, 20 5K is what you pay.

Vit Muller:

Obviously you can break it down.

Vit Muller:

So you say, okay, well it's not gonna be upfront, right?

Vit Muller:

There's gonna be a roadmap.

Vit Muller:

We're gonna have to develop it.

Vit Muller:

It might take us three months, but we're gonna do it in phases, but you're gonna

Vit Muller:

get access to the system right away.

Vit Muller:

And then we're gonna do phases.

Vit Muller:

So everything, every milestone, you're gonna see even more profitability.

Vit Muller:

But yeah, it works really well, but only for like a bigger business.

Vit Muller:

The only caveat with that, is there's always gonna be custom stuff.

Vit Muller:

So you can always try to go like as much as productize and build stuff on the back

Vit Muller:

of like core snapshots, like a foundation, and then you need to customize those.

Vit Muller:

That's always gonna be a little bit faster.

Vit Muller:

But yeah, I mean, interesting approach, but it's worked, it worked, worked

Vit Muller:

so much to a point where you can actually do it even for like in the

Vit Muller:

sky, if you guys are listening, right?

Vit Muller:

You might be at a point where you've been at high level for, for a while

Vit Muller:

and you're like, you know what?

Vit Muller:

I don't really want to grow my own base.

Vit Muller:

I literally have high level and I'm, I'm really good at what I

Vit Muller:

can, I'm can build all cool shit.

Vit Muller:

You, you can do is position yourself as somebody who's really good at it.

Vit Muller:

Approach other agencies and actually build them a really good

Vit Muller:

snapshot for a particular industry.

Vit Muller:

And then before you know it, you can actually become a fulfillment partner,

Vit Muller:

which is what happened to me recently was approached, build a Snapshot was,

Vit Muller:

was a big ticket, development because it was very nuanced and super technical.

Vit Muller:

and, you know, they loved it so much and then they pitched it at

Vit Muller:

a conference, that market that it was built for, everybody wanted it.

Vit Muller:

So then they were like, what do we do?

Vit Muller:

Like what do we do now?

Vit Muller:

Like just, you know, you've got it now, fulfill on it.

Vit Muller:

But then they realized that they were service-based agency this whole

Vit Muller:

time, SEO Arts performance, right?

Vit Muller:

So they didn't have that arm built out or fulfillment, team.

Vit Muller:

So then, you know, we struck up a deal and now I'm there for fulfillment partner and

Vit Muller:

now I'm growing my team and doing that.

Francis Rodino:

That's

Vit Muller:

So there's so many opportunities.

Vit Muller:

How, how you can, like, how you can skin the cat, but like, this is good one

Vit Muller:

because I don't have to deal with sales.

Vit Muller:

Nothing.

Vit Muller:

They just, new client we need to fulfill.

Vit Muller:

Okay.

Vit Muller:

You just gotta get the numbers right.

Vit Muller:

Make sure that is a good margin.

Vit Muller:

It's brilliant.

Francis Rodino:

Sounds awesome.

Vit Muller:

Yeah, but I don't look, I don't wanna make it about me.

Vit Muller:

I, I, I want to get you to talk a bit more about how you guys, you

Vit Muller:

know, how you guys do what you do.

Vit Muller:

If there's anything particular that you feel like might be worth

Vit Muller:

sharing to some of those guys that might be at the beginning of their

Vit Muller:

journey and be like a pro tip.

Vit Muller:

What you reckon

Francis Rodino:

Yeah.

Francis Rodino:

let me get, let me get something to show you.

Francis Rodino:

So I'll share something that I presented at the SaaS.

Vit Muller:

So guys, if you're listening on a podcast, just an audio version,

Vit Muller:

if you wanna watch this, head over to, youtube.com/HighLevel Experience Podcas.

Vit Muller:

or if you just head over to harvard experience.com, you'll

Vit Muller:

find the link to YouTube.

Vit Muller:

You can get to it and watch it there.

Francis Rodino:

Awesome.

Francis Rodino:

Awesome.

Francis Rodino:

So how do we do what we do?

Francis Rodino:

It's kind of relevant.

Francis Rodino:

This'll make sense to you.

Francis Rodino:

but I'm gonna give you a whirlwind,

Francis Rodino:

whirlwind, overview of my method.

Francis Rodino:

Where is it?

Francis Rodino:

Here?

Francis Rodino:

Okay.

Francis Rodino:

You see my screen there?

Vit Muller:

Yes.

Vit Muller:

Let me just, I'm just gonna move you to my bigger screen.

Vit Muller:

I can see this.

Vit Muller:

Yep.

Vit Muller:

Brilliant.

Vit Muller:

Oh, excellent.

Vit Muller:

Yeah, yeah, yeah, yeah, yeah.

Vit Muller:

This is very, this is, have you done any work with, Taki Moore by any chance?

Francis Rodino:

no I haven't.

Vit Muller:

no.

Vit Muller:

That's okay.

Vit Muller:

Yeah.

Vit Muller:

It's just, something that resonated

Francis Rodino:

Yeah.

Francis Rodino:

Well, this kind of looks, like a Venn diagram.

Francis Rodino:

It's a glorified Venn diagram essentially, and we put

Francis Rodino:

essentially our process into this.

Francis Rodino:

So, you know, at, at the end of the day, the businesses that they work with,

Francis Rodino:

they aspire to a, a happy, thriving business, life and future, right?

Francis Rodino:

That's kind of what people want.

Francis Rodino:

Ultimately.

Francis Rodino:

Not so much the drill in, in the drill bit, but that outcome.

Francis Rodino:

And in order to do that, we help them with three core outcomes, is

Francis Rodino:

putting in place greater control.

Francis Rodino:

A mechanism for predictable sales and helping their business

Francis Rodino:

stand out, stand out visibility.

Francis Rodino:

And

Vit Muller:

Brilliant.

Francis Rodino:

we create a roadmap for them because the businesses that

Francis Rodino:

we work with usually, like the, the, the businesses, the, the, the question

Francis Rodino:

I hear so often is, what do I do?

Francis Rodino:

What do I do next?

Francis Rodino:

What?

Francis Rodino:

Show me.

Francis Rodino:

Right?

Francis Rodino:

Show me a pathway.

Francis Rodino:

Because even a lot of small businesses that may not be investing or spending

Francis Rodino:

their money in the right way, it's because they don't have confidence and clarity.

Francis Rodino:

If they did, they would spend, but we need to show them first because if

Francis Rodino:

they don't see it, they don't do just like you, just like you said with your.

Francis Rodino:

With your strategy session,

Vit Muller:

Yep.

Francis Rodino:

you use that product to build authority, but also, you know,

Francis Rodino:

for, it's got a lot of good reasons.

Francis Rodino:

Get your foot in the door, get paid for it authority, but it also gives

Francis Rodino:

them clarity and confidence as well.

Francis Rodino:

And in that roadmap phase, well actually, sorry.

Francis Rodino:

before I get into the, the how's of the roadmap, the engine lever

Francis Rodino:

is the second thing that we pull on engine, helping them have the systems

Francis Rodino:

go from antiquated to automated.

Francis Rodino:

And then driving that, that race car of a business forward, helping them go from

Francis Rodino:

invisible to irresistible, I call that the red method roadmap engine and drive.

Francis Rodino:

And within each lever, there's three core accelerators.

Francis Rodino:

We, you know, that we press to get that business moving in the right direction.

Francis Rodino:

One is market, market intimacy.

Francis Rodino:

Understanding deeply who you're speaking to, their hopes, fears, dreams, desires,

Francis Rodino:

frustrations, extracting the language so much more than the demographics, but

Francis Rodino:

psychographics as well, and feelings, and importantly, gauging where they

Francis Rodino:

sit on a spectrum of awareness.

Vit Muller:

Yes.

Francis Rodino:

You know, so good luck.

Vit Muller:

a fundamental stuff.

Vit Muller:

I was gonna ask you, obviously you working with those corporates

Vit Muller:

back in the day, that's, you know, that's obviously all lot of great in

Vit Muller:

information as well that you learned there, experiences that you got there.

Vit Muller:

what are some of the things that it's not, not a lot of agencies commonly know about,

Vit Muller:

or, or think about when it, when it ge when it comes to figuring out your market?

Francis Rodino:

Well, they don't have the tools,

Vit Muller:

Mm-hmm.

Francis Rodino:

you know, I mean, I think good agencies and good

Francis Rodino:

consultants do this stuff, and I think doing it is the most important part

Vit Muller:

It is because everything trickles down for a minute,

Francis Rodino:

Definitely, definitely.

Francis Rodino:

And where this is where businesses fall down 99% of the time, is that they

Francis Rodino:

just go into ads and splash some money here and they build a website there.

Francis Rodino:

and you know, they don't really, they don't know what they don't know.

Francis Rodino:

So they don't do this stuff, but unfortunately a lot of the time they work

Francis Rodino:

with agencies that also don't do this

Vit Muller:

Yeah.

Vit Muller:

They just sell them ads, manage ads, and then here we go.

Vit Muller:

And then you can generate leads, but then they don't convert because it's,

Francis Rodino:

Yeah, exactly.

Francis Rodino:

Oh, wait, on that, on that point, I didn't wanna spend time on this, but one of

Francis Rodino:

the things that I talk about in my book is how leads is only 10% of the issue.

Vit Muller:

yeah.

Francis Rodino:

And that's what businesses want on the superficial

Francis Rodino:

level, is they need, they want leads and they don't understand anything else.

Francis Rodino:

So I won't kind of get into that, but that's where we are is,

Vit Muller:

definitely.

Francis Rodino:

kind of having a deeper conversation to get, to get,

Francis Rodino:

as you said, the solid foundations.

Francis Rodino:

Because if you are advertising.

Francis Rodino:

Especially startups and you know, businesses that have

Francis Rodino:

never advertised before.

Francis Rodino:

A lot of the time they are not necessarily speaking to the

Francis Rodino:

right people at the right time.

Francis Rodino:

And so, you know, if you are gonna have a hard time marketing, if you

Vit Muller:

Yeah, yeah,

Francis Rodino:

selling something to people who are problem unaware,

Vit Muller:

yeah, yeah.

Vit Muller:

You, you're going for it like decision and that's like the 1%, and you haven't

Vit Muller:

really, really set up the foundation that like a, you know, like the three step

Vit Muller:

advertising that you meant to do, like the awareness into, you know, all that.

Vit Muller:

Yeah, exactly.

Vit Muller:

Like lot of small businesses are like money conscious and they just

Vit Muller:

go straight for the offer, straight for the kill, and then like wondering

Vit Muller:

how come they're draining money away.

Vit Muller:

Right.

Francis Rodino:

correct.

Francis Rodino:

Yeah.

Francis Rodino:

So market message, you know, using that data to craft your

Francis Rodino:

core message and offers, your value proposition, your one liner.

Francis Rodino:

Your unique mechanism, and we have toolkits in a process to, to run through.

Francis Rodino:

And then your customer journey map.

Francis Rodino:

essentially mapping out all of the stages, what you're gonna say in every stage.

Francis Rodino:

You know how you're gonna turn those people from people that don't

Francis Rodino:

know you exist, to people that know you exist, and then consider

Francis Rodino:

you then take action and buy.

Francis Rodino:

and sometimes, like, you know, this, this is relevant for any

Francis Rodino:

business, even a plumber, right?

Francis Rodino:

And mo, but, but the thing is that in an emergency situation, that map, that

Francis Rodino:

customer journey can be very, very quick.

Francis Rodino:

You need something, you buy it done.

Francis Rodino:

Customer journey, you have a problem, you find a solution.

Francis Rodino:

However.

Francis Rodino:

Just because it's quick, doesn't mean they don't go through those stages.

Francis Rodino:

They just go through those stages very quickly because they're in

Francis Rodino:

a greater state of need, right?

Francis Rodino:

You still have to show reviews.

Francis Rodino:

You still have to show authority that you're reputable.

Francis Rodino:

You still have to capture data and follow up and invite people to call.

Francis Rodino:

You know, there's, it's always happening, and whether you have a short or long

Francis Rodino:

sales cycle, it's always relevant.

Francis Rodino:

And so I think it's a mistake for any business to say, oh, I don't

Francis Rodino:

need this because people either need my service or they don't.

Francis Rodino:

They just call me and we sell.

Francis Rodino:

Well, okay, if you wanna just, you know, sell to the 3% of the market, fine.

Francis Rodino:

But what we do is we build systems Moving on from there.

Francis Rodino:

Your engine, which is designed to capture, cultivate, convert, leads

Francis Rodino:

into sales, you know, everywhere from how they interact with your brand, how

Francis Rodino:

you capture the data, what data you capture, in what mechanism, lead magnet,

Francis Rodino:

store, scorecard, phone call, report.

Francis Rodino:

there's a thinking process, you know, that can be, employed to make these

Francis Rodino:

work better, nurture those leads and convert them, and then ultimately

Francis Rodino:

drive that forward, reach more people through paid or organic methods.

Francis Rodino:

In this case, in the book, I talk a lot about paid ads and the different ways you

Francis Rodino:

can use paid ads to reach more people.

Francis Rodino:

Resell to those people through upsells, down sells, cross sells, and

Francis Rodino:

increasing purchase frequency as well.

Francis Rodino:

And, then refining the system through optimization and knowing the numbers,

Francis Rodino:

which very few businesses actually do, is like, how do you improve,

Francis Rodino:

how do you track the data and look at what's not working and make

Francis Rodino:

those incremental tweaks to do it.

Francis Rodino:

So this is the red method I outline.

Francis Rodino:

this is essentially the core content of my book Leads

Francis Rodino:

Machine and this is what we use.

Francis Rodino:

And, you know, when I sell, for example, you know, we have different names for like

Francis Rodino:

different niches and things like that, but you know, you can sell, each one of these

Francis Rodino:

areas can be a product in its own right?

Vit Muller:

oh.

Vit Muller:

Every single one of those blue ones even as well.

Francis Rodino:

Yeah.

Vit Muller:

Yeah, definitely.

Francis Rodino:

So,

Vit Muller:

it.

Vit Muller:

It's brilliant.

Vit Muller:

This is, again, this is, this is what gives people clarity and confidence

Vit Muller:

when they can see it visually.

Vit Muller:

You, you mapped it out.

Vit Muller:

And what I like about this model is that it's niche agnostic because

Vit Muller:

this is relevant for every single

Francis Rodino:

mm-hmm.

Vit Muller:

You've done, you've done your homework on this.

Vit Muller:

If you guys are listening to the podcast, you really gotta check it out.

Vit Muller:

You gotta see the visual.

Vit Muller:

So I, I highly recommend you check out, the YouTube version,

Vit Muller:

the video version, for this.

Francis Rodino:

Mm-hmm.

Vit Muller:

So that's the red method, and you, you unpack it in your book,

Vit Muller:

the Leads Machine, and it's available on like Amazon and everywhere.

Francis Rodino:

Yep.

Francis Rodino:

Absolutely.

Francis Rodino:

on leads machine book.com, it comes with a whole bunch of bonuses as well, as

Francis Rodino:

well as the book in a custom GPT format.

Francis Rodino:

So we create, we basically upload the book into to chat GPT, but also prompted

Francis Rodino:

it so that it's kinda ready for anybody to use and like, you know, design, sales,

Francis Rodino:

copy funnels, landing pages without you having to think of a good prompting.

Francis Rodino:

It's kind of just accurate.

Francis Rodino:

And so that's kind of a, a little bump on that.

Vit Muller:

No, I love it.

Vit Muller:

Well, I've got a bunch of questions that we're gonna segue into, but

Vit Muller:

since we are onto some resources and stuff, let me just pitch a little

Vit Muller:

offer for you to, the guys listening.

Vit Muller:

so guys, if you're listening right now, before we move to the next part

Vit Muller:

of this episode, I wanted to highlight something powerful that Francis is making

Vit Muller:

available just for you guys listening.

Vit Muller:

If you're a serious part, converting more lights, scaling your agency, and putting

Vit Muller:

your CRM to work as 24 7 sales machine, then you definitely to check this out.

Vit Muller:

Head over to highlevelexperience.com/francisrodino.

Vit Muller:

There you'll get access to his bestselling book Leads Machine, where he breaks

Vit Muller:

down the R.E.D. Method, his proven nine step framework to build consistent,

Vit Muller:

scalable lead gen. But that's not all.

Vit Muller:

He's also thrown an exclusive bonuses and ready to deploy Ghl Snapshot designed

Vit Muller:

to implement his strategies instantly inside your own high level account.

Vit Muller:

This is a rare chance to shortcut your path to predictable revenue

Vit Muller:

and AI powered automation.

Vit Muller:

So don't miss it.

Vit Muller:

Once again, that link is highlevelexperience.com/francisrodino.

Vit Muller:

Check it out and start building your own leads machine today.

Vit Muller:

And that's the pitch.

Vit Muller:

so couple of rapid fire questions.

Vit Muller:

In your experience, how has the integration of AI in marketing

Vit Muller:

changed the landscape for SMEs?

Vit Muller:

Can you share like a, it's a two step question.

Vit Muller:

Can you share a success story where AI made a significant impact

Vit Muller:

on one of your clients' growth?

Francis Rodino:

Yeah.

Francis Rodino:

well, I think already, you know, people are still a little bit

Francis Rodino:

apprehensive of using voice.

Francis Rodino:

AI in, in businesses, but when it, when it's done right with the

Francis Rodino:

right type of business and it gets the job done, it can be fantastic.

Francis Rodino:

And we, we just, we had a client, plumbing and heating businesses and their problem

Francis Rodino:

was they just wanted to have after hours and weekends, 24 7 responsiveness.

Francis Rodino:

And they just didn't have that before.

Francis Rodino:

So we built out their voice.

Francis Rodino:

AI, we used high level to do that, and it's very efficient.

Francis Rodino:

It, it works.

Francis Rodino:

you can, with the right prompting and integration with workflows, you

Francis Rodino:

can do some pretty, clever stuff.

Francis Rodino:

And so I think more and more people are, start starting to see ho hold on.

Francis Rodino:

This works very well.

Francis Rodino:

and you know, it's been, it's been a learning curve.

Francis Rodino:

Getting it to work right in certain businesses.

Francis Rodino:

But I think, you know, people are getting a little bit more accustomed

Francis Rodino:

to speaking with, AI voice, especially in niches like home services where

Francis Rodino:

you just want to book, you just want something you want to be listened to

Francis Rodino:

and booked and to know you're sorted.

Francis Rodino:

And so that kind of works really well.

Vit Muller:

Yeah.

Vit Muller:

Yeah, no, definitely.

Vit Muller:

It's brilliant.

Vit Muller:

And high level just released the version two last week or two weeks

Vit Muller:

ago, which definitely has, as a, has been a noticeable improvement.

Vit Muller:

if you noticed.

Francis Rodino:

in what, no, I haven't actually.

Francis Rodino:

So what, what has been some of the improvements of the V2?

Vit Muller:

so V2, faster response, less lagging, and a little more human-like

Vit Muller:

conversation still depends on which voice, you know, it's all, it always

Vit Muller:

comes down to which voice you pick.

Vit Muller:

Some of the voices are a little more robotic sounding.

Vit Muller:

and that might be an intent.

Vit Muller:

You might have a use case that needs to be like that.

Vit Muller:

But yeah, I mean, definitely a big difference between one and two, where

Vit Muller:

it's, it's doing less, less glitching, less looping and things like that.

Vit Muller:

So if you guys haven't checked it out, that is available now.

Vit Muller:

You just have to get over, head over to your agency level of,

Vit Muller:

of high level, go to lapse.

Vit Muller:

So agency level lapse, and then you control the subaccount because

Vit Muller:

that's the new thing, right?

Vit Muller:

So you could go in a subaccount lapse and turn it on there and you can pick

Vit Muller:

which accounts you wanna allow it, and then you gotta go into the account.

Vit Muller:

And if you already got a subaccount that you build voice AI in.

Vit Muller:

Then it's like a button to upgrade.

Vit Muller:

It's like a one click.

Vit Muller:

There's no going back on that one.

Vit Muller:

Just be careful what you do.

Vit Muller:

Make sure you create duplicate of that one.

Vit Muller:

And then one thing with that, one, you need, you do need to tweak

Vit Muller:

your, prompting a little bit.

Vit Muller:

Just test your prompts.

Vit Muller:

But prompts do work slightly different in V2.

Vit Muller:

but the upside is you're gonna have better sounding, better performing

Vit Muller:

voice AI agent, that's for sure.

Vit Muller:

So, yeah, I've been doing a lot of voice AI recently.

Vit Muller:

I mean, you're talking about those nuances.

Vit Muller:

It's, you know, it's, it's workflows, but it's also plugin like, external web hooks.

Vit Muller:

You can get really like creative if this stuff, recently we've been

Vit Muller:

doing some custom project for foreign industry where, you know, when you

Vit Muller:

speak to AI over the phone, it asks you for a zip code in order to tap into

Vit Muller:

an external database to tell you, a quality about certain, certain asset or

Vit Muller:

something, you know, back on the call.

Vit Muller:

And then.

Vit Muller:

Take action.

Vit Muller:

So it's really, really impressive what can be done.

Vit Muller:

it's no limits really.

Francis Rodino:

No limits.

Vit Muller:

Yeah.

Vit Muller:

so yeah.

Vit Muller:

Very, very, very good.

Vit Muller:

lemme see if there's one more question just on this.

Vit Muller:

so you've been featured on Forbes and Entrepreneur Magazine.

Vit Muller:

How has media recognition your business?

Francis Rodino:

Well, I mean, it's always good for SEO and

Francis Rodino:

authority and differentiation.

Francis Rodino:

I think, personal brand is important.

Francis Rodino:

We are very, you know, everybody's different.

Francis Rodino:

Everybody brings something unique, but not everyone know.

Francis Rodino:

The public doesn't always know that, right?

Francis Rodino:

So, it's been helpful to, to, you know, the, the exposure has been good.

Francis Rodino:

You know, same thing with the book.

Francis Rodino:

It's really just an exercise of, of putting unique IP out there, in the world.

Francis Rodino:

Because like in the age of AI and tech, and I think, you know,

Francis Rodino:

the bar to entry is very low.

Francis Rodino:

To get into this whole world, just watch some YouTube videos.

Francis Rodino:

Right?

Francis Rodino:

But at the same time, your experience and the IP that you've developed

Francis Rodino:

over a course of time, that's what's really valuable, you know?

Francis Rodino:

So being able to communicate that and put that online in a book on podcasts

Francis Rodino:

like yours as well, so people have the opportunity to see how you think.

Francis Rodino:

That's really important.

Vit Muller:

Yeah.

Vit Muller:

And it's another touch point, and it does, does job for you.

Vit Muller:

What it's, I mean, you hear it all the time and I a hundred percent trust it.

Vit Muller:

I believe it, you know, where, where's the best, best time you spend

Vit Muller:

is on building assets like this?

Vit Muller:

'cause you build an asset and it becomes evergreen.

Vit Muller:

It becomes your business card.

Vit Muller:

It becomes a new touch point that you can then also repurpose, right?

Vit Muller:

You got a book now, you turn it into an audio book, now you repurpose it into

Vit Muller:

like bite-sized chunks and then you got your social media sorted and, and

Vit Muller:

it becomes like a flywheel and cross promotes each other and, it's brilliant.

Vit Muller:

Yeah, that's one thing.

Vit Muller:

I, I mean, I don't have it on my, actually, strangely, I don't have

Vit Muller:

it on my to-do list, but the idea of having a book sounds pretty good.

Francis Rodino:

I didn't use AI to write it either.

Vit Muller:

I mean, I don't think you would need it with,

Vit Muller:

if you wealth of experience.

Vit Muller:

yeah.

Vit Muller:

I mean, what was your approach?

Vit Muller:

You just a lot of coffee and typing it out

Francis Rodino:

A lot of

Vit Muller:

taking.

Vit Muller:

Yeah,

Francis Rodino:

Yeah.

Francis Rodino:

it, it took, it took years.

Francis Rodino:

There was a lot of stop and start.

Francis Rodino:

but, you know, I just, you know, once a week would kind of develop the content.

Francis Rodino:

I, and I think, not to rush it is a strategy in itself just to not.

Francis Rodino:

Everybody wants everything right now.

Francis Rodino:

Of course, I want my wildest dreams right now, but in reality, I think it's

Francis Rodino:

just little things over time that you keep on doing that compound, you know?

Francis Rodino:

So,

Vit Muller:

And I thought also think even for yourself,

Vit Muller:

you then value it a lot more.

Vit Muller:

Because like, I mean, like you said, if you, if you spun, I mean we know

Vit Muller:

it, you get spun up a book in a day if you want it, just jump on chat GPT.

Vit Muller:

But would you value that work?

Vit Muller:

Would you feel like, you know, confident going out to a store and

Vit Muller:

like promoting it and all that?

Vit Muller:

I dunno, I, I would feel a bit of a throat if I did that for sure.

Vit Muller:

so anyway, mate, really good to have you on the show.

Vit Muller:

I've got these last couple of questions, then we'll wrap it up.

Vit Muller:

These are high level related, just rapid fire, quick questions.

Vit Muller:

First one, what about high level originally grabbed your attention?

Vit Muller:

Was it something specific or problem you were trying to solve?

Francis Rodino:

Yeah, I think it was, the, the really specific thing

Francis Rodino:

was just being able to have multiple sub-accounts and copy and paste the work

Francis Rodino:

that you've done in one into another.

Francis Rodino:

That was really game changing, concept at the time because we all know that building

Francis Rodino:

something for one client is a lot of work and a lot of cost, but all of a sudden if

Francis Rodino:

you can take that replicated with a touch of a button and not use other tools, wow.

Francis Rodino:

That was really, I think, the thing.

Francis Rodino:

That made high level, you know, a tool for agencies.

Francis Rodino:

it was a winner winning, winning USP for that particular problem.

Francis Rodino:

And I, I think it's an interesting question because

Francis Rodino:

did we know I, as marketers, did we even know we had a problem?

Francis Rodino:

It's an interesting one.

Francis Rodino:

Like remember because before, before using high level people were using

Francis Rodino:

Zapier and ActiveCampaign in Calendly and Twilio, I think like that, yeah.

Francis Rodino:

And at the time, I'm not sure we even knew that that was a problem.

Francis Rodino:

We just kind of thought that that's just how you do it.

Vit Muller:

I think this is one of those we didn't know any better, you know?

Francis Rodino:

We didn't know any better.

Francis Rodino:

Like, like was someone actually thinking, oh, I'm gonna build.

Francis Rodino:

An all in one platform and solve that problem, obviously.

Francis Rodino:

Yes.

Francis Rodino:

Because look what happened.

Francis Rodino:

But it's so interesting to think, you know, it's, it, it's fascinating

Francis Rodino:

to me where sometimes, you know, we don't see our problems.

Francis Rodino:

We just think our problems are status quo and normal, and then someone,

Francis Rodino:

something else comes along and goes, hold on, I've just fixed that.

Francis Rodino:

And it's like, okay, now I can't live without you.

Vit Muller:

Yeah.

Francis Rodino:

Amazing.

Vit Muller:

I, I have RSS feed directly plugged into my Slack to get updates

Vit Muller:

about all the updates that, you know, high level releases and there's almost

Vit Muller:

daily things, but curious if there's particular feature that you are like

Vit Muller:

really looking forward to and why.

Francis Rodino:

You know, there's so many features already.

Vit Muller:

Mm-hmm.

Francis Rodino:

Obviously they're going to build more as the technology

Francis Rodino:

changes, so I can't really say, I'm looking forward to one specific feature.

Francis Rodino:

You know, they're already building AI, so there's going

Francis Rodino:

probably gonna be more of that.

Francis Rodino:

it'll be interesting to see, I have heard through the, grapevine that the

Francis Rodino:

whole way you design funnels is going to be com completely re-architected

Francis Rodino:

to be chat-based, chat-based, you know, so people would just be like,

Francis Rodino:

design me a funnel for a barber shop of this color and here's all the

Francis Rodino:

information and this is what I want.

Francis Rodino:

And it just goes pr like lovable.

Francis Rodino:

Or, you know, we are the form design, you know, so we're kind of getting it into

Francis Rodino:

that place where the creation of these tools will potentially be chat based.

Francis Rodino:

And I've, I've heard, this is not like official news, but I've heard

Francis Rodino:

that that's gonna, that's on the cards for things like the funnels.

Francis Rodino:

So that will be interesting as things get easier and easier.

Francis Rodino:

But what, what's, what's interesting again about these innovations is

Francis Rodino:

how with every innovation that bar two entry becomes lower and lower

Francis Rodino:

and lower and lower and lower.

Francis Rodino:

And now, like, you know, people that never would've been in marketing are now

Francis Rodino:

in marketing because it's so easy to do.

Vit Muller:

Yep.

Francis Rodino:

And that's why I did, you know, that's why I focused on,

Francis Rodino:

methods like the Red Method because just because you can build a funnel with chat.

Francis Rodino:

Doesn't mean you're gonna grow a business, it just means you'll

Francis Rodino:

have a nice looking funnel.

Francis Rodino:

Right.

Francis Rodino:

So this is, I think, like the opportunity for businesses.

Francis Rodino:

It's not actually build me a funnel, a landing page, a form use high level.

Francis Rodino:

No, it's actually the strategy, the save.

Vit Muller:

Holistic.

Vit Muller:

Holistic approach.

Francis Rodino:

Exactly.

Francis Rodino:

It's like you are the Yoda, you are the smart, sophisticated,

Francis Rodino:

holistic strategy person.

Francis Rodino:

That's kind of, that's what I enjoy and that's what I

Francis Rodino:

think businesses really need.

Francis Rodino:

And if you can use high level as your tool, as your lightsaber

Francis Rodino:

to get shit done, fantastic.

Vit Muller:

yeah, yeah.

Vit Muller:

Holistic approach.

Vit Muller:

What works?

Vit Muller:

The same thing.

Vit Muller:

I used to be personal trainer, you know, I hear some of these advices, you know,

Vit Muller:

like you wanna lose weight, just diet.

Vit Muller:

And then like, well, that's okay.

Vit Muller:

So if I just diet, I'm gonna lose weight.

Vit Muller:

I'm gonna lose all muscle too.

Vit Muller:

Right?

Vit Muller:

That's not holistic.

Vit Muller:

So, yeah.

Vit Muller:

next question.

Vit Muller:

we have this segment called, the beef.

Vit Muller:

And this is basically discussing like a constructive feedback and on high

Vit Muller:

level to help improve the platform and give you, or any of the listeners an

Vit Muller:

opportunity to get some upvotes on a thing that you've put on the ideas board.

Vit Muller:

Is there any, any like a challenge or frustration that you faced with high

Vit Muller:

level particular feature recently that you'd like to talk about?

Francis Rodino:

Well, you know, I think it's just kind of improving

Francis Rodino:

its uptime and, scalability, which is really important.

Francis Rodino:

I know, you know, we have a lot of complaints about not being able to

Francis Rodino:

log in, certain users can't see this or that, not, and then, you know,

Francis Rodino:

bugs that appear and then disappear.

Francis Rodino:

It's constant.

Francis Rodino:

This is nothing new.

Francis Rodino:

Right.

Francis Rodino:

And it's kind of like.

Francis Rodino:

We know this because we know that high level, you get a lot

Francis Rodino:

more out of using high level and it's worth dealing with the bugs.

Vit Muller:

Yeah.

Francis Rodino:

But at the same time, you know, taking a step back

Francis Rodino:

and fixing that, you know, the, the foundations of the core product I

Francis Rodino:

think are really, really important.

Francis Rodino:

And I know they're doing it.

Francis Rodino:

They're doing it, but it's not done.

Francis Rodino:

You know, it's a work in progress.

Francis Rodino:

Never really been fixed 100%, like other solutions that just work consistently.

Francis Rodino:

So I know that they're conscious of a conscious of that, and we need

Francis Rodino:

to explain that to our clients.

Francis Rodino:

You know, when we get notifications from our clients that this isn't

Francis Rodino:

working or that isn't working, I.

Francis Rodino:

We know that they get a lot more out of it.

Francis Rodino:

You know, it's, there's a big gap between the times that it

Francis Rodino:

doesn't work or doesn't solve the job and, the value that they get.

Francis Rodino:

However, at the same time, we need to be more, robust and make sure

Francis Rodino:

that, you know, they, they don't have these costly downtime issues.

Vit Muller:

Yeah, yeah, yeah, yeah, yeah, yeah.

Vit Muller:

And I mean, yeah, like you said, they've got a team, they're working on it, but

Vit Muller:

also it's very democratic, unless you go to town halls, which is a bit of a

Vit Muller:

shortcut, but, it is mostly based on the up votes, through the community.

Vit Muller:

So that's what they focus on, is based on where the, and I think this is

Vit Muller:

just the nature of software, right?

Vit Muller:

Is where's the biggest bottleneck, where's the biggest pain point?

Vit Muller:

Where is people are.

Vit Muller:

So it's which one has got the most up force that will, that, I mean,

Vit Muller:

I, I, I can't imagine any other way.

Vit Muller:

How would you manage it?

Vit Muller:

I can't, like, that's why I would never want to have that many developers.

Vit Muller:

I mean, that's a, yeah.

Vit Muller:

Kudos to them for, for doing that, taking over that headache for us.

Vit Muller:

so yeah, High Level is awesome.

Vit Muller:

High Level is awesome.

Vit Muller:

But it's a software, like any software, it's technology.

Vit Muller:

So, you know, it's, that's, that's just your name of the game.

Vit Muller:

but if, if you guys have a particular feature that you.

Vit Muller:

You've posted on the ideas board and maybe it's not getting enough traction

Vit Muller:

and you know, there's many reasons why.

Vit Muller:

Sometimes it's just things get buried and oftentimes there are feature

Vit Muller:

suggestions or improvement suggestions in the ideas board they actually

Vit Muller:

do that actually have really valid, like they are actually solid idea.

Vit Muller:

That should have a lot more up votes.

Vit Muller:

But you know, it's just one of those link, one of those, it's one of those where

Vit Muller:

we didn't even know we had a problem.

Vit Muller:

But then you look at it, it's like, oh yeah, that's actually a really good one.

Vit Muller:

So anyway, so you can't promote it through the Facebook group

Vit Muller:

'cause they'll take a post down.

Vit Muller:

That's just how that works.

Vit Muller:

The only way is you kinda hoping that it gets discovered.

Vit Muller:

Here's me, I'm gonna give you an opportunity to get it discovered.

Vit Muller:

All you need to do is head over to high level experience.com/thebeef,

Vit Muller:

and you can submit your beef.

Vit Muller:

You can just fill up a form, audio link to the ideas, book the post.

Vit Muller:

if you record it on a voice, like a little voice file, even better, because

Vit Muller:

I can insert you into the episode.

Vit Muller:

You get a little shout out and more people will learn about your idea and, you know,

Vit Muller:

if it makes sense to everybody, it'll get more up votes and then we all win.

Vit Muller:

So that's the opportunity number one.

Vit Muller:

Opportunity number two is, three for three segments.

Vit Muller:

So this is, so you've already shared one success story there, Francis,

Vit Muller:

so I'm not gonna go back to that.

Vit Muller:

but for you guys listening, if you are established agency or if

Vit Muller:

you even just started, but you've had some really good wins, you

Vit Muller:

know, there's not nothing better.

Vit Muller:

Like just getting a bit of a validation of your efforts.

Vit Muller:

Bit of a. Recognition for yourself.

Vit Muller:

There's nothing wrong with that.

Vit Muller:

But also what you're gonna do is you're gonna motivate somebody

Vit Muller:

else to show them what's possible.

Vit Muller:

So it's basically 60 seconds short message, just your name, name of

Vit Muller:

your agency, and name of your client.

Vit Muller:

You don't have to go, like, obviously, you know, you can made up the name

Vit Muller:

of the client, doesn't matter.

Vit Muller:

But what, what impact you've been able to create for their business

Vit Muller:

or for, for, for their lifestyle as a result of helping their business.

Vit Muller:

Something inspiring.

Vit Muller:

You know, there's all these amazing stories that are not being said

Vit Muller:

that, that, that deserve to be, you know, to be known about.

Vit Muller:

So, if you guys have a story like that, I would much appreciate if you

Vit Muller:

head over to Highlevelexperience.com.

Vit Muller:

and there's a button there on the main page, Highlevelexperience.com.

Vit Muller:

Share your story and the actual URL is actually simple.

Vit Muller:

So it's highlevelexperience.com/yourstory, and you get to submit it through the

Vit Muller:

form again, little audio or video, and I'll plug you into the episode.

Vit Muller:

You get a little shout out for your agency as well, and you never

Vit Muller:

know what might come out of it.

Vit Muller:

There's a lot of other high levels listening and, you know, if, if you've

Vit Muller:

never been to like events, go to events by the way, you know, you go to a Level

Vit Muller:

Up summit, you go to SA preneurs and you'll be, you'll be, surprised how

Vit Muller:

many, big agencies are looking for talent because onboarding and fulfillment

Vit Muller:

is one of the harder things to scale.

Vit Muller:

You can do it better, you can do it more scalable with good snapshots, but

Vit Muller:

there's still a lot of them who may have started high level and actually

Vit Muller:

have a lot of sub-accounts on the back of being like an influencer.

Vit Muller:

But they actually don't have the foundation set up the, the, the backend.

Vit Muller:

So they need.

Vit Muller:

So, you know, share your story.

Vit Muller:

You never know.

Vit Muller:

Somebody might listen and they'll, they'll approach you, you know, more

Vit Muller:

about creating opportunities, guys.

Vit Muller:

So this is one of those opportunities.

Vit Muller:

Francis, your offer as well, just to highlight that again, just to give

Vit Muller:

you the shout out guys, head over to highlevelexperience.com/francisrodino

Vit Muller:

to, to get access to all the cool, resources that Francis is offering.

Vit Muller:

Francis, it's been a pleasure having you on the, on the podcast mate.

Vit Muller:

I appreciate you.

Vit Muller:

if, if there's one final piece of advice that you'd like to share to the listeners

Vit Muller:

right now, now would be a good time.

Francis Rodino:

Stay in the game.

Francis Rodino:

You only fail when you give up.

Francis Rodino:

Keep on going, keep on learning.

Vit Muller:

You're either learning or growing.

Vit Muller:

Yep.

Vit Muller:

Yeah, that's great.

Vit Muller:

Brilliant.

Vit Muller:

I love it.

Vit Muller:

Nice and simple.

Vit Muller:

Very effective.

Vit Muller:

Francis, thank you so much again guys.

Vit Muller:

Thank you for listening to today's episode on the high level experience.

Vit Muller:

I know I had a bit of a gut, but I'm back and I'm excited and I'm gonna share some

Vit Muller:

news later on in some of the episodes, so make sure you keep tuned, tuned in.

Vit Muller:

If you've enjoyed today's episode, then please share it with other fellow agency

Vit Muller:

mates and other high levels that you think would also benefit from listening.

Vit Muller:

For show notes, links and extra tips to help you grow your agency

Vit Muller:

or your SaaS with higher level, please go to highlevelexperience.com.

Vit Muller:

Thank you and have a great rest of your day everybody.

About the Podcast

Show artwork for The HighLevel Experience
The HighLevel Experience
Disruptor Diaries

About your host

Profile picture for Vit Muller

Vit Muller

Vit Muller, a former fitness professional, now excels in digital marketing with his agencies 'Stand Out From The Pack' & 'Vit Muller Consulting'. A HighLevel® Software expert, he specializes in SaaS and Premium Snapshots, aiding agencies in growth. He hosts the Success Inspired and High Level Experience podcasts, showcasing business and personal development stories. Vit's journey from fitness to digital marketing exemplifies entrepreneurship and resilience. 🚀💼