Episode 53
How AI Chat Agents Can Elevate Your Agency
53 - How AI Chat Agents Can Elevate Your Agency
In this engaging episode of the HighLevel Experience Podcast, host Vit Muller sits down with Bryce DeCora, CEO and co-founder of CloseBot. Bryce shares his inspiring journey from a Nebraska farm to working at Boeing, and eventually becoming a tech entrepreneur in the AI and CRM space. The conversation delves into Bryce's transition from aerospace engineering to launching CloseBot, a premium AI agent platform designed for marketing agencies. Vit and Bryce discuss the challenges and lessons learned in entrepreneurship, the unique features of CloseBot, and the future of AI in business.
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About Bryce DeCora
Bryce DeCora is the CEO and co-founder of CloseBot, a platform that revolutionizes lead qualification and booking for marketing agencies using AI. With a background in aerospace engineering and software development, Bryce has successfully transitioned into entrepreneurship, creating innovative solutions for the digital marketing landscape.
Highlights 🔥
Key points we talked about in this pilot episode!
- 👉 [00:02:00] Bryce DeCora's Journey from Engineering to Entrepreneurship - Bryce shares his transition from aerospace engineering at Boeing to becoming a tech entrepreneur, driven by a desire for purpose and independence.
- 👉 [00:06:00] Challenges and Lessons in Entrepreneurship - Discussion on the importance of resilience, learning through failure, and overcoming imposter syndrome in the entrepreneurial journey.
- 👉 [00:13:00] Introduction to CloseBot and Its Features - Overview of CloseBot as an AI agent builder for agencies, emphasizing its low prompt system and drag-and-drop interface for creating AI job flows.
- 👉 [00:16:00] CloseBot V2 and Future Plans - Exploration of the new features in CloseBot V2, including enhanced drag-and-drop components and multi-platform integration.
- 👉 [00:31:00] Business Models and Scalability - Discussion on various pricing models for agencies using CloseBot and strategies for scaling AI solutions across multiple sub-accounts.
- 👉 [00:50:00] Special Offer for Podcast Listeners - Announcement of a special offer for listeners: up to $300 off the first payment with promo code HLXP, and insights into leveraging CloseBot for business growth.
- 👉 [01:02:00] Personal Journeys and Business Challenges - Bryce reflects on the personal growth and challenges faced in scaling CloseBot, including managing a team and raising capital from friends and family.
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More info about this episode:
- Type: Audio (Explicit )
- Link: https://podcast.highlevelexperience.com/episode/how-ai-chat-agents-can-elevate-your-agency
- Authors: Vit Muller
- Copyright 2024 vitmuller.com | highlevelexperience.com
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Transcript
Hello everybody.
Vit Muller:Welcome to another episode on High Level Experience Podcast.
Vit Muller:Our guest today is the true embodiment of innovation and determination.
Vit Muller:From his humble beginnings on a Nebraska farm to the cutting edge corridors of
Vit Muller:Boeing, he has continuously pushed the boundaries of technology and business.
Vit Muller:As a CEO and co-founder of CloseBot, a premium AI agent, build a platform
Vit Muller:tailored for marketing agencies, He has revolutionized how agencies
Vit Muller:interact with and qualify leads.
Vit Muller:His journey from an engineer to a pioneering entrepreneur in AI and CRM
Vit Muller:solutions is nothing short of inspiring.
Vit Muller:Please welcome to the show, the one and only Bryce Decora from CloseBot.
Bryce DeCora:Thank you so much.
Bryce DeCora:Great intro.
Bryce DeCora:I love it.
Vit Muller:Great to have you, mate.
Vit Muller:I heard a lot about you.
Vit Muller:I've, I've been hearing a lot about Clause, but let me tell you,
Bryce DeCora:We love that.
Bryce DeCora:That means we're doing our job.
Bryce DeCora:We just hired a marketing team, so
Vit Muller:excellent.
Vit Muller:Well done mate.
Vit Muller:Well done.
Vit Muller:You know, you, you, you fit, uh, really, I think pretty wide gap in the market when
Vit Muller:it comes to, uh, AI shed boats, tools.
Vit Muller:There are whole bunch of them.
Vit Muller:Obviously we love high level.
Vit Muller:and I love what you've done because, you know, I've been working on some
Vit Muller:pretty, nuanced, uh, let's call it that nuanced project for some businesses.
Vit Muller:And, you know, sometimes the, the out of the box stuff just doesn't cut it.
Vit Muller:You just need something where you've got a little bit more control and,
Vit Muller:and so I love what you've done so.
Vit Muller:Look, your, your journey.
Vit Muller:Let's talk about your journey first.
Vit Muller:'cause I, I mean a lot of listeners, they may not know you, they may
Vit Muller:have heard about like Crossbo or May they have not heard about either.
Vit Muller:So, we'll, we'll try and unpack that today, uh, for you guys listening.
Vit Muller:Uh, but Bryce, your journey from engineering to Boeing, uh, launching an
Vit Muller:AI platform like Crossbo is fascinating.
Vit Muller:Could you share what pivotal moment led you to transition
Vit Muller:from an aerospace engineering to becoming a tech entrepreneur
Vit Muller:in the marketing agency space?
Bryce DeCora:Yeah, of course.
Bryce DeCora:I think there are, there are probably a few people listening that have a nine
Bryce DeCora:to five looking to get out, looking for purpose uh, I was in the same boat.
Bryce DeCora:I was a mechanical engineer at Boeing, first of all, not even a software
Bryce DeCora:developer, and decided really quickly that I did not like mechanical engineering.
Bryce DeCora:You know, you go to school five years, get a degree, and then you get a job
Bryce DeCora:and you find out you don't like it.
Vit Muller:Yeah.
Bryce DeCora:it's kind of awful.
Bryce DeCora:I was in that boat, but I found some mentors while I was at Boeing that were
Bryce DeCora:kind enough to teach me about software.
Bryce DeCora:And then that became my obsession.
Bryce DeCora:I ended up learning enough self-taught in a couple years that I was hired into, the
Bryce DeCora:software group that my mentors were in.
Bryce DeCora:that was the start of my software development and AI
Bryce DeCora:experience at that, at that job.
Bryce DeCora:But it was still corporate and I didn't want to be there.
Bryce DeCora:my wife making more money than I was, being a realtor.
Bryce DeCora:And I was like, you know what?
Bryce DeCora:be cool to work for myself.
Bryce DeCora:I'm gonna go try that.
Bryce DeCora:So I quit Boeing to work with my wife doing real estate, and I
Bryce DeCora:also found out I don't like sales.
Bryce DeCora:So not only did I not like corporate, I knew I didn't
Bryce DeCora:like sales, but out of Boeing.
Vit Muller:Well cross state of the list, cross state of the list.
Vit Muller:What are, what is that left to do?
Vit Muller:Type into your skills.
Vit Muller:And get, get nerdy.
Bryce DeCora:That was, so, I was really good at getting
Bryce DeCora:nerdy and that's what I did.
Bryce DeCora:It got me in trouble with my wife 'cause she was like, why aren't you like, you
Bryce DeCora:need to be selling, you need to be door knocking, you need to be prospecting.
Bryce DeCora:And I'm like, yeah, but if I can do this cool tool to do it for me.
Bryce DeCora:And so she was frustrated.
Bryce DeCora:I was losing us money, just trying to do the tech side of things and automate, but
Vit Muller:Well, you're trying to automate stuff for real estate.
Bryce DeCora:I was trying to automate sales, so we were
Vit Muller:right.
Bryce DeCora:cold outreach through texting.
Bryce DeCora:It's a lot more restricted now than it was before.
Bryce DeCora:But I was training my own LLM building in my own algorithms
Bryce DeCora:to automate the sales process.
Bryce DeCora:And this was.
Bryce DeCora:Oh, probably five years ago.
Bryce DeCora:So this was pre-chat GPT?
Bryce DeCora:There
Vit Muller:was the jar.
Vit Muller:Jarvis was probably the only thing on the market we're all using, or Jasper.
Bryce DeCora:my own, so yeah, it was much harder.
Vit Muller:Oh yeah, I bet.
Vit Muller:Yeah.
Vit Muller:I mean, I, yeah, I, I can't even fathom how Yeah.
Vit Muller:I don't program that stuff.
Vit Muller:I know.
Vit Muller:I, yeah.
Vit Muller:So, mate, well, okay.
Vit Muller:Well, you've come a long way from shoving shit on the farm to
Bryce DeCora:Yeah.
Bryce DeCora:Yeah.
Bryce DeCora:I guess there's that too.
Bryce DeCora:Before I went to Boeing, I grew up on the farm.
Bryce DeCora:My parents are like, they were so proud when I ended up at Boeing,
Vit Muller:mm-hmm.
Vit Muller:Oh, I bet.
Bryce DeCora:being at corporate.
Bryce DeCora:But for them, like their son went to engineering school,
Bryce DeCora:graduated, worked at Boeing.
Bryce DeCora:I was stupid for leaving Boeing.
Vit Muller:Mm.
Bryce DeCora:yeah, it's been a journey.
Vit Muller:Yeah.
Vit Muller:And well look at Boeing now, right?
Vit Muller:They're struggling.
Bryce DeCora:Yeah, so even that's what I like to tell people.
Bryce DeCora:Even like it's a risk leaving a job and going out on your own, but I probably
Bryce DeCora:would've gotten laid off anyway.
Bryce DeCora:So way, it's risky.
Bryce DeCora:Might as well take a risk that you care about.
Vit Muller:Yeah.
Vit Muller:Yeah.
Vit Muller:And ultimately, at the end of the day, you gotta do what fulfills you the most.
Vit Muller:And it's not gonna be an easy journey.
Vit Muller:But, you know, we're all here running our businesses, have bright minds and
Vit Muller:bright ideas, and trying to make it work.
Vit Muller:And, you know, this journey is a journey where you gotta build thick
Vit Muller:skin and it's a journey of resilience.
Vit Muller:And I'm, you know, I, I, yeah, I, I don't wanna talk about my journey,
Vit Muller:but, you know, uh, I wanna share.
Vit Muller:For you guys listening, if you're at the beginning of this journey and it's
Vit Muller:not quite working out yet and you're not, maybe not making enough money or
Vit Muller:whatever, just hang in there because as long as you're doing it for the
Vit Muller:right reasons and you're passionate, awesome, some stuff will happen.
Vit Muller:Like, you know, yeah.
Bryce DeCora:Just incredible
Vit Muller:Incredible stuff.
Vit Muller:So many opportunities with high level, by the way, you know?
Bryce DeCora:sure you're doing, like a lot of people feel like they're doing,
Vit Muller:Mm-hmm.
Bryce DeCora:but they're actually planning.
Vit Muller:Right.
Bryce DeCora:been a really good doer and it gets you in trouble sometimes.
Bryce DeCora:You fail, you lose money faster, you fail faster,
Bryce DeCora:doing and failing teaches you so much more than just like
Bryce DeCora:studying and analysis paralysis.
Vit Muller:Yeah.
Vit Muller:Yeah.
Vit Muller:Actually, that's a good point.
Vit Muller:Yeah.
Vit Muller:So I used to go to a lot of webinars and just.
Vit Muller:Thinking I keep, I keep, keep educating myself.
Vit Muller:And then maybe that was the, uh, the, the imposter syndrome where
Vit Muller:I thought, well, I don't know.
Vit Muller:I don't know enough.
Vit Muller:I don't know enough, I don't know enough.
Vit Muller:And then you actually don't realize, but you put yourself in
Vit Muller:the student mode co consistently.
Vit Muller:So you actually never tap in to your knowledge that it's
Vit Muller:sitting between your ears.
Vit Muller:And it's amazing what happens when you put all the education aside for the minute
Vit Muller:and after you've maybe, you know, you've studied a little bit, but like, alright,
Vit Muller:put it aside and I'll actually apply it.
Vit Muller:And then, you know, things starts to rev up, things starts to happen, you know?
Vit Muller:So there's something to say about that.
Vit Muller:Yeah.
Vit Muller:So a hundred percent agree with you.
Vit Muller:the other one is perfection.
Vit Muller:Try not to be perfect before you launch.
Vit Muller:We, we had an episode with Ryan and Emily.
Vit Muller:We talked about it, uh, two episodes back, I think, uh, episode 52.
Vit Muller:And you know, I, I, I am, I fall, unfortunately, I fall into that category.
Vit Muller:I'm super o city.
Vit Muller:Uh, I'm a Virgo.
Vit Muller:So Virgos like to be very organized and have, you know, we don't like,
Vit Muller:you know, when somebody says embrace chaos, that doesn't fly with me.
Vit Muller:So I'm not unfortunate.
Vit Muller:I'm that case where I like, I like to be really, really
Vit Muller:perfect, and then kinda launch.
Vit Muller:but yeah, it's to my detriment, right?
Vit Muller:Certain things I could have launched a lot ear earlier, maybe with more of
Vit Muller:a skateboard, and I would've been way ahead making money because you hear some
Vit Muller:sapr, they just go one lane, nothing else, and they're already at a diamond,
Vit Muller:uh, SAPR award and things like that.
Vit Muller:So on.
Vit Muller:I'm, I'm, I'm, it's a mindset shift.
Bryce DeCora:yeah, it is.
Bryce DeCora:It's hard too.
Bryce DeCora:one likes to be shit at things.
Bryce DeCora:And when you start, I. Doing, you're not going to be good.
Vit Muller:Yeah.
Bryce DeCora:But even if you study for, for forever and then eventually you
Bryce DeCora:start doing, you're still gonna be shit.
Bryce DeCora:Like you gotta just start doing stuff
Vit Muller:Yeah.
Vit Muller:There is a fine balance though, because when it comes to like your
Vit Muller:phases of like innovation and growth in business at the beginning, yeah.
Vit Muller:Like no perfection, just get it out and then innovate with a feedback
Vit Muller:loop with your customers so that way you got come money coming in, but
Vit Muller:that only works to a certain point.
Vit Muller:Right.
Vit Muller:At, at some point you'd kinda move to the next phase, which is now you've
Vit Muller:kind of, you've validated the offering.
Vit Muller:You go to the next phase, you start to sort of, uh, uh, scale up a little bit.
Vit Muller:now it's less room for error.
Vit Muller:You kinda have to start to be a bit better.
Vit Muller:Right.
Vit Muller:But then now you've got customers, so it's like, well, now you got, yeah.
Vit Muller:I mean, yeah.
Vit Muller:How do you do that,
Bryce DeCora:like so many fewer get to that stage.
Vit Muller:Right.
Vit Muller:Well, you've gotten to that stage, so let's talk about that journey.
Vit Muller:you know, like ultimately when you decided.
Vit Muller:When you are working with your wife and you are, you know, trying to optimize
Vit Muller:the sales, so that tells me that you are a very system oriented person and
Vit Muller:it's, you're trying to optimize things.
Vit Muller:How did you then decide to, well launch CloseBot what, when, when that happened?
Vit Muller:When did that happen?
Vit Muller:I.
Bryce DeCora:Yeah.
Bryce DeCora:I'm a very system person too, and I'm a perfectionist, but I. the market crashed.
Bryce DeCora:so not only was I bad at sales and bringing in very little sales, but
Bryce DeCora:the market crashed and then I was bringing in nothing and so was my wife.
Bryce DeCora:but I had this tech stack that I built for myself and I, it was all I had, so I
Bryce DeCora:was like, maybe I can sell this to people that are still making it in real estate.
Bryce DeCora:And I found a few people that were willing to buy pay monthly, and
Bryce DeCora:they were just using it as an API.
Bryce DeCora:They were more of developers themselves, but then enough people
Bryce DeCora:started asking about go high level.
Bryce DeCora:And I was like, I have no, no idea what that is.
Bryce DeCora:I don't know if it works with go high level, go figure it out.
Bryce DeCora:But then enough people asked that, I was like, okay, I'll check this out.
Bryce DeCora:And then I was like, okay, I'm just gonna latch onto this and I'm
Bryce DeCora:gonna make it for, for high level.
Bryce DeCora:I did, and that's when I started getting more and more users, and then
Bryce DeCora:I couldn't be a perfectionist anymore
Vit Muller:Mm-hmm.
Bryce DeCora:because, I mean, you know, the high level community, they were,
Bryce DeCora:they just kept asking for things and asking, and they wanted it yesterday.
Bryce DeCora:And they, the only way to keep these customers is to just constantly push code.
Bryce DeCora:if you're not pushing, they're churning
Vit Muller:Right.
Bryce DeCora:'em to churn.
Bryce DeCora:I, I, I didn't want 'em to churn more than I wanted it to be perfect.
Bryce DeCora:So it forced me put out product as fast as possible and not necessarily be perfect
Vit Muller:Yeah.
Bryce DeCora:stage.
Vit Muller:And look, I mean, there's a lot to say about that approach.
Vit Muller:I mean, the platform that we all love high level, it's a testament to that.
Vit Muller:It's always a skateboard.
Vit Muller:I mean, it's always a skateboard first in mind.
Vit Muller:Always keep releasing.
Vit Muller:You get these cool videos with Ryan and, uh, chase every week, right?
Vit Muller:30 new feature update, upgrades, innovations.
Vit Muller:It's just mind boggling.
Vit Muller:But now they're at the point where they, you know, almost like taking head to head
Vit Muller:on HubSpot, head to head on Salesforce at a much more competitive, uh, proposition.
Vit Muller:so it's an approach that really works.
Vit Muller:And I'm more and more, I'm, I'm seeing it more and more I'm entrenched in, in, in,
Vit Muller:you know, the whole high level ecosystem.
Vit Muller:More.
Vit Muller:I'm realizing that's honestly a business model that is applicable
Vit Muller:to any business that wants to.
Vit Muller:Like, be profitable and like scale.
Vit Muller:and just, yeah.
Vit Muller:So it's a mindset shift, getting mindset shift, getting used to not being
Vit Muller:perfect, uh, constantly rolling out.
Vit Muller:So that means you gotta be comfortable with understanding
Vit Muller:there's gonna be bugs and then some people will be annoyed by it.
Vit Muller:But, I think the transparency is key in that process then, like communicating
Vit Muller:frequently, making everybody.
Bryce DeCora:that's helped me too.
Bryce DeCora:I've been upfront and transparent with people.
Vit Muller:Mm-hmm.
Bryce DeCora:to do live videos every day I would talk about issues we're going
Bryce DeCora:through and what we're doing to fix 'em.
Bryce DeCora:And I think that helped.
Bryce DeCora:I think we did that for about a year.
Vit Muller:Yeah.
Vit Muller:So let's, let's, let's just do a quick elevator pitch for the guys
Vit Muller:listening that have never heard about close, but what, what is unique
Vit Muller:about close, but what does it do?
Vit Muller:yeah.
Vit Muller:Can you unpack that?
Bryce DeCora:Yeah, of course.
Bryce DeCora:it's a AI agent.
Bryce DeCora:Builders specifically designed for agencies that want to rebuild and make
Bryce DeCora:crazy profit on selling lead qualification and booking agents to businesses.
Bryce DeCora:What sets us apart is that we are a very low prompt system.
Bryce DeCora:You use our dragon drop.
Bryce DeCora:to build these, we're calling them.
Bryce DeCora:AI job flows now for your to perform, and then you can easily deploy
Bryce DeCora:them and monitor them and rebuild for them through our platform.
Bryce DeCora:So make it as easy as possible to make money selling ai.
Vit Muller:And what's cool about that is because you've got like, it's almost
Vit Muller:like when you're building a workflow, so it's visual and you put steps and
Vit Muller:then you go from here to this step.
Vit Muller:It's almost like it's got guide guardrails.
Vit Muller:That's what I like about it, as opposed to like when you create a script.
Vit Muller:You're hoping that the script is good enough, so then that will kind
Vit Muller:of guide the book the right way, where you want it to go and, and
Vit Muller:how the conversation should go.
Vit Muller:So, that's pretty cool.
Bryce DeCora:And even people that think they're prompt
Bryce DeCora:experts aren't prompt experts.
Bryce DeCora:Like I'm reading the white papers from Anthropic and open ai, and there's so much
Bryce DeCora:behind the scenes and people think they're prompting the right way, but they're not.
Bryce DeCora:But the way we've built it, it leaves the expert level prompting up to our team, you
Bryce DeCora:just drag and drop the components around, in the fields, especially with V two.
Vit Muller:You just roll it out,
Bryce DeCora:Yeah, we have about 60 people in it right now, and we're letting
Bryce DeCora:more people in starting this next week.
Bryce DeCora:So the goal is to shut off the V one signup page by the end of May,
Vit Muller:right?
Bryce DeCora:so everyone signing up would be in V two.
Vit Muller:I. Let's talk about the V two then.
Vit Muller:So what's, so what's different?
Vit Muller:What have you done?
Bryce DeCora:In V one, we have one type of drag and drop component
Bryce DeCora:that's called an objective.
Bryce DeCora:And objective means, Hey, at this point I want you to try to get this
Bryce DeCora:information and update this field.
Bryce DeCora:Well, in our V two, right now we have something like 20 different types.
Bryce DeCora:You can click and drag to the screen.
Vit Muller:Mm-hmm.
Bryce DeCora:Imagine a go high level workflow builder, but
Bryce DeCora:built specifically for AI agents.
Bryce DeCora:So imagine you want to get someone's first name, last name,
Bryce DeCora:email address, and phone number.
Bryce DeCora:You could have one doing all that.
Bryce DeCora:maybe if their phone number starts with the area code 3 0 8,
Bryce DeCora:you wanna do certain objectives.
Bryce DeCora:And otherwise, if it doesn't, start with that area code, do other objectives.
Bryce DeCora:Maybe you wanna book to certain calendars depending on whether they're using a
Bryce DeCora:Gmail or a business email, determining whether they're a buyer or seller in
Bryce DeCora:real estate, and route to different calendars if they're a buyer or a seller.
Bryce DeCora:Different routing things,
Vit Muller:So conversations are not linear.
Vit Muller:Case in point, this podcast, I'm shifting my questions around as
Vit Muller:we're talking because I want to have a good flow conversation with
Vit Muller:an ai, AI working for a particular business has all these objectives,
Vit Muller:but oftentimes is not linear, right?
Vit Muller:Uh, that it might not be the right time to ask for that right now.
Vit Muller:Might be later.
Vit Muller:How do you, so, and if you, so if you're programming that, bot with all these
Vit Muller:different objectives, how do you then,
Vit Muller:like does it have the ability to then like, be smart enough to decide when,
Vit Muller:which way to guide the conversation?
Vit Muller:So it's kind of, feels more human-like.
Bryce DeCora:Yeah, just like how, like you have a main objective, you
Bryce DeCora:have a main flow you're going with, but if something happens, you may want
Bryce DeCora:to jump into a different sort of flow.
Bryce DeCora:We have these things called scenarios, which will allow the AI
Bryce DeCora:to jump between different flows if it detects something's happening.
Bryce DeCora:A good example would be, you know, on our homepage we have an AI that
Bryce DeCora:gets your first name, last name.
Bryce DeCora:We need it to do that, and then it's just there to banter back
Bryce DeCora:and forth, answer questions.
Bryce DeCora:But if it detects that you want to book an appointment a demo.
Bryce DeCora:It'll get the CRM you're using and then conversationally book you for a demo call.
Bryce DeCora:kind of how our brains function, and that's why we've built
Bryce DeCora:Closed Bot that way too.
Vit Muller:Yeah, and I just lost my train of thought.
Vit Muller:That was a really good question.
Vit Muller:Alright, let me, let me think.
Vit Muller:with, with that, if, if I'm talking to a bot.
Vit Muller:Obviously this is, this is all chat, right?
Vit Muller:There's no, no, no, no voice, right?
Bryce DeCora:Not yet.
Vit Muller:No, not yet.
Vit Muller:There you go.
Vit Muller:From talking to a bot and, let's say it's through a chat widget on the website.
Vit Muller:If I put my details, because like the, the traditional, the chat
Vit Muller:widget bot on from high level, it's, depends how you configure it.
Vit Muller:But the other way was you gotta put your details in there first and
Vit Muller:then it starts the conversation.
Vit Muller:So it, let's go with that scenario.
Vit Muller:Does the close boat bot, uh, close boat bot, uh, no.
Vit Muller:Or can reference other pieces of data from the CRM based on the fact that
Vit Muller:it knows that while this mobile number exists again, this contact and like,
Vit Muller:well, let me explain it this way.
Vit Muller:So I build.
Vit Muller:I built a couple of custom fields based on what I've, learned from the, some of
Vit Muller:the good people in the community when it comes to training voice ai, right?
Vit Muller:So, the fundamental BA basics are, have a, have a custom field
Vit Muller:to capture, call transcript.
Vit Muller:Have a custom field to capture call summary.
Vit Muller:Have a custom field to capture and call that one, call some.
Vit Muller:So it's kind of upends the previous one to all the other ones.
Vit Muller:You know, you inject all that into the prompt so that way there's a reference.
Vit Muller:So that way you call in next time you don't have that shitty experience of
Vit Muller:like, you know, like when you call in a call center for your, for your
Vit Muller:subscription for telcos, and then they, somebody in, in, in a different
Vit Muller:country with a terrible accent that you kind of have here help understand,
Vit Muller:you are having to explain to them what the issue is and then they transfer
Vit Muller:you through to somebody else and they don't actually pass on that information.
Vit Muller:So then you're like.
Vit Muller:Oh my God, I can't do this.
Vit Muller:I cannot.
Vit Muller:AI is pretty good with being able to reference it.
Vit Muller:can close but do that.
Bryce DeCora:Yeah, it can read any of your fields and then optionally
Bryce DeCora:if you want it to skip, I. Any information that it already has.
Bryce DeCora:Like say you've told it to get the name, email, phone number, and it
Bryce DeCora:sees it already has that information,
Vit Muller:Mm-hmm.
Bryce DeCora:can skip that information too and jump straight
Bryce DeCora:to cut straight to the chase and book a book a meeting, for example.
Vit Muller:Yeah.
Vit Muller:Beautiful.
Vit Muller:So what are some things that people
Vit Muller:may not know about, about programming,
Vit Muller:like a solu proper sol, like proper chat bot solution for a client for business?
Vit Muller:What, what are things that they should consider that may be not so common?
Bryce DeCora:I think people should think about how natural human conversations go.
Bryce DeCora:Like if, if a lead is on your website and you want them to book time with
Bryce DeCora:you, if that is the main goal, you've.
Bryce DeCora:the ai, all this stuff it's supposed to collect before it can book a call, you're
Bryce DeCora:just adding so much friction to that lead that really just wants to pay you money.
Bryce DeCora:So when you're setting up these systems, think about the minimum amount of stuff
Bryce DeCora:you need to gather to allow them to book the call and then all that other stuff.
Bryce DeCora:That's like a nice to have do that after.
Bryce DeCora:with ours, and I don't know how it is with other systems, we could get
Bryce DeCora:someone's first name, last name, email, book a call, and then get their
Bryce DeCora:reason for wanting to join the gym and how much weight they wanna lose
Bryce DeCora:and their spouse's name, whatever other information after we've done the
Bryce DeCora:primary thing, which is book a time.
Vit Muller:So you obviously have tested this and there's a reason
Vit Muller:why you're doing it in this order.
Bryce DeCora:Yeah.
Bryce DeCora:And we allow you to do anything.
Bryce DeCora:You can build whatever AI systems you want with us.
Bryce DeCora:So some people build CloseBott agents that are amazing and other people build
Bryce DeCora:CloseBott agents that aren't so amazing.
Bryce DeCora:Just like there are good salespeople and bad salespeople, you have the
Bryce DeCora:power to build it how you want.
Bryce DeCora:We've just seen the ones that do this method perform way, way
Bryce DeCora:better, book, way more appointments.
Vit Muller:What about if you wanted to add some like, like a
Vit Muller:border, like a, like a gateway?
Vit Muller:So like, I'm.
Vit Muller:I'm leading towards like a topic of lead qualification here.
Vit Muller:so on the website, you might not want to be able to offer anybody to book a call.
Vit Muller:Let's say if you're that type of business that has a large volume and he has a
Vit Muller:lot of tire kickers and you wanna weed those out, so you, you, you might wanna
Vit Muller:have a, a bot that, answers lots of questions, asks a lot of questions as
Vit Muller:well to qualify, and then depending on, you know, how they answer might
Vit Muller:then say, okay, well look, yeah, great.
Vit Muller:looks like this might not be for you.
Vit Muller:Whatever.
Vit Muller:here are some links to your resources and kind of like ping them away.
Vit Muller:vice versa.
Vit Muller:If they're good, then, then, then that can rev up that next
Vit Muller:floor where it's booking them in.
Vit Muller:Um mm-hmm.
Bryce DeCora:in handy.
Bryce DeCora:'cause if we've determined they're not a good lead, we can simply shut the AI off.
Bryce DeCora:Maybe have it send a link to somewhere else first and then shut itself off.
Bryce DeCora:Or if they do qualify, have it conversationally book that meeting.
Vit Muller:Yeah.
Vit Muller:What are your thoughts on building multiple bots, uh, of
Vit Muller:different purposes for a business?
Vit Muller:Is that a good idea?
Bryce DeCora:It depends with, CloseBot, classic, what we're calling
Bryce DeCora:it now, the V one, you, anytime you wanted to branch to do something
Bryce DeCora:else, it had to be a different bot.
Bryce DeCora:this version, it doesn't, so it makes more sense to change to a different bot
Bryce DeCora:when it would be like a different person in your organization doing this thing.
Bryce DeCora:For example, we have a support team and we have a sales team
Bryce DeCora:that takes very different people.
Bryce DeCora:You wouldn't want to have one AI agent doing your sales and your support.
Bryce DeCora:you wanna break 'em up into two they'd have different tones to how they respond,
Bryce DeCora:maybe different resources they pull from.
Bryce DeCora:And that's what we do at CloseBot two.
Bryce DeCora:We use CloseBot for our lead qualification.
Bryce DeCora:And then once you log in and access our support system, we use
Bryce DeCora:Intercom's support AI for our support.
Bryce DeCora:'cause it's built for support.
Bryce DeCora:Ours is built for lead qualification in
Vit Muller:Right.
Vit Muller:Okay.
Vit Muller:I like that.
Vit Muller:So, one for support and once they become a customer, have another one for onboarding.
Vit Muller:You could actually even, might be a case in point where you've got a, in betweener,
Vit Muller:you've got one for onboarding and then you've got an ongoing support one.
Vit Muller:Right.
Vit Muller:okay.
Vit Muller:So because I know I'm looking at, always high level has the capability to add,
Vit Muller:you know, create different bots, and then have, you know, different, you can control
Vit Muller:your workflows, like when you turn that one off and then switch on that one, but.
Vit Muller:So there's a lot of, uh, complex, I guess.
Vit Muller:Yeah.
Vit Muller:It can get really complex really, really soon.
Vit Muller:And then on top of it, you might start getting into the world of, well, I've
Vit Muller:got voice AI as well, and how do I make them transfer between that and that?
Vit Muller:And then when outbound comes in, how do I then plug in an outbound and pew?
Bryce DeCora:And all of that added complexity is just extra
Bryce DeCora:areas where things can go wrong,
Vit Muller:Mm-hmm.
Bryce DeCora:even if you've set it up perfectly.
Bryce DeCora:Sometimes there's latency in systems that don't trigger things at the right times.
Bryce DeCora:Maybe it takes five seconds to trigger something instead of one second, and
Bryce DeCora:that can throw off your whole flow.
Bryce DeCora:And then you're troubleshooting this thing that's not actually broken.
Bryce DeCora:didn't work that one time because of something outta your control.
Vit Muller:Or something on the, like the infrastructure crashed.
Bryce DeCora:Yeah.
Bryce DeCora:Yeah.
Bryce DeCora:That's another thing with with the second version of Closed Bot, we not
Bryce DeCora:only allow open AI and Anthropic, but also deep seek Gemini and Grok, and you
Bryce DeCora:can set a fallback cadence, so if one goes down, you're still in business.
Vit Muller:Beautiful.
Vit Muller:Does that mean when I sign up to CloseBot if, that I need to sign
Vit Muller:up to all those platforms to add my a open, API to for all those?
Bryce DeCora:If you have a single business plan, we cover that cost for you.
Bryce DeCora:If you're on the agency plan, any one of those systems you want to use
Bryce DeCora:and rebuild, you put in your own key.
Bryce DeCora:You don't have to put all of them in, whichever ones you want to use.
Vit Muller:Right?
Vit Muller:But more you put them, more of them, you plug in as stronger
Vit Muller:the redundancy you create.
Bryce DeCora:Yeah,
Vit Muller:Is there a big differences?
Vit Muller:So let's say you go, you go, what's the, is that a hierarchy that you can
Vit Muller:control or do you guys control that?
Vit Muller:Like which one is it going for?
Bryce DeCora:order them
Vit Muller:Right.
Vit Muller:And obviously if open AI one drops and then it say defaults,
Vit Muller:for example, Toro Anthropic one.
Vit Muller:Are there big differences in then, like how that Waterland continues?
Bryce DeCora:I like anthropics responses a lot.
Bryce DeCora:much more conversational, feels natural, but open AI is better at like pulling
Bryce DeCora:out information and updating fields.
Vit Muller:Mm-hmm.
Bryce DeCora:So it's kind of a give and take.
Bryce DeCora:And not only that, but they're always changing.
Vit Muller:Oh yeah.
Vit Muller:It's, it's a, it's a whole, I mean, this is whole nother topic.
Vit Muller:I mean, how fast all this is changing and how, how much unknown there is
Vit Muller:and how, how still very new this is.
Vit Muller:And we, we are all excited like kids on the playground.
Vit Muller:Right.
Vit Muller:Trying to figure out how to,
Bryce DeCora:released a model and had to roll it back.
Vit Muller:yeah.
Vit Muller:Right.
Bryce DeCora:see that?
Vit Muller:When was that?
Bryce DeCora:I think they just rolled it back maybe yesterday or the day before.
Vit Muller:Okay.
Bryce DeCora:It was better in certain areas, but it was very prone
Bryce DeCora:to, I don't know how you pronounce it, I've only typed it psycho fancy
Vit Muller:Huh?
Bryce DeCora:maybe, which is being very agreeable to people
Bryce DeCora:that it sees in a high position.
Bryce DeCora:So if you are prompting it and you set yourself up as something that it wants
Bryce DeCora:to impress, it is going to be more likely to lie to you to make you feel better.
Vit Muller:Oh, that's not good.
Bryce DeCora:So they rolled it back.
Bryce DeCora:Yeah.
Bryce DeCora:That's obviously not good.
Bryce DeCora:So people were.
Vit Muller:That's, well, well, let me put it back.
Vit Muller:That's not good unless you're like super egocentric person.
Vit Muller:I mean, we all have about our ego, but like, you know.
Bryce DeCora:dangerous.
Bryce DeCora:'cause people ask it about their business ideas, you know,
Vit Muller:Hmm.
Bryce DeCora:do you think this business idea is a good idea?
Bryce DeCora:And it would be like, I think it's an amazing idea.
Bryce DeCora:I think you're two years ahead of the curve.
Bryce DeCora:I think you should do this now and throw everything into it before the competitors
Bryce DeCora:catch wind of what you're doing.
Bryce DeCora:And you're like, okay, well I'm gonna do it.
Bryce DeCora:And actually it's a terrible idea.
Vit Muller:Yeah.
Vit Muller:Oh, that's a good thing that they've wrote it.
Vit Muller:they wrote it back.
Vit Muller:Yeah.
Vit Muller:just on that topic of redundancies, I had another follow up question from that is
Vit Muller:so like, so you got these redundancies, one falls, the next one continues
Vit Muller:on, but what happens halfway through?
Vit Muller:So if the bot was already halfway through the conversation and that
Vit Muller:happens, how does say Anthropic reference and you know, has an
Vit Muller:understanding of what's been said so far?
Bryce DeCora:Yeah, it hands off everything
Vit Muller:Hands off.
Bryce DeCora:far.
Bryce DeCora:It, and that's like the really complex stuff that we handle that you don't
Bryce DeCora:have to, yeah, everything hands off.
Bryce DeCora:Hands off seamlessly.
Bryce DeCora:And maybe you want to check to see how Anthropic compares to open ai.
Bryce DeCora:We have these things called personas.
Vit Muller:Mm-hmm.
Bryce DeCora:That's like the person that you're hiring for
Bryce DeCora:the job that needs to be done.
Bryce DeCora:You can have different personas doing the same job to see which
Bryce DeCora:one drives higher conversions
Vit Muller:It's like, kind of like a split testing Yeah.
Bryce DeCora:Yeah.
Bryce DeCora:Marketers love AB tests.
Bryce DeCora:So maybe I have a really gentle and kind bot as my receptionist,
Bryce DeCora:but I wanna see if maybe Snoop Dogg would be a better voice style.
Vit Muller:For, for a particular market.
Vit Muller:Yeah.
Bryce DeCora:Snoop Dogg books.
Bryce DeCora:More appointments than Martha Stewart.
Bryce DeCora:I can check that.
Vit Muller:That's fun.
Vit Muller:well, let's talk, business models.
Vit Muller:So how many business models are there that, that you've seen, uh,
Vit Muller:people are utilizing with Crossbo?
Bryce DeCora:Well, there's the
Bryce DeCora:high setup fee, high monthly cost, low setup fee, low monthly cost.
Bryce DeCora:those are like the, the primary ones.
Bryce DeCora:And then a mixture between, some people have a low setup fee and high monthly
Bryce DeCora:cost, high setup fee, low monthly cost.
Bryce DeCora:I've seen people perform better, charging more, whether that be a combination of
Bryce DeCora:high setup fee to, to add friction, make sure that your customers really bought in.
Vit Muller:Yeah.
Bryce DeCora:and some people.
Bryce DeCora:Are charging high usage,
Vit Muller:Oh, rebuilding.
Vit Muller:Yeah.
Bryce DeCora:I think what businesses want is they only
Bryce DeCora:want to pay if they're using it.
Bryce DeCora:People have been inundated with all these SaaS platforms
Bryce DeCora:and they don't wanna add another subscription.
Vit Muller:Mm-hmm.
Bryce DeCora:So these marketing agencies that are maybe having a setup
Bryce DeCora:fee and then no monthly cost, but then charging usage are doing well because
Bryce DeCora:if the business is not using it, they're not paying, the business likes it,
Bryce DeCora:the agency knows it's going to work.
Bryce DeCora:So they know that a usage is going to ramp up and they oftentimes end up getting
Bryce DeCora:more money in the long run doing that when that's an activated client that
Bryce DeCora:can't cancel because it's working and they're accruing all these usage fees.
Vit Muller:Until their client realizes I'm paying so much on rebuilding,
Vit Muller:where this other competitor I could pay, you know, four times less.
Vit Muller:Right.
Vit Muller:So that could also, because if they grow so much, they're gonna pay so
Vit Muller:much volume work it happen to, right.
Vit Muller:There's yeah.
Vit Muller:Pros and cons to everything.
Bryce DeCora:It depends.
Bryce DeCora:like I use a service for example, that was a $0 upfront and the how
Bryce DeCora:we handle our billing for CloseBot, was free up to us billing a hundred
Bryce DeCora:thousand dollars through their platform.
Vit Muller:Right?
Bryce DeCora:then it's a usage based.
Bryce DeCora:So now we're paying, I think $4,000 a month
Vit Muller:Mm-hmm.
Bryce DeCora:for their platform, but I can never get off it because
Vit Muller:It's so sticky.
Vit Muller:Yeah.
Vit Muller:Yeah.
Vit Muller:Okay, so that's the model.
Vit Muller:That's how that,
Vit Muller:right?
Bryce DeCora:seen how much money it makes me.
Bryce DeCora:So if they
Vit Muller:Yeah.
Bryce DeCora:much money it's making them, hopefully it's making them considerably
Bryce DeCora:more money than the usage is costing them.
Bryce DeCora:And it, it'd be more work, energy, and more of their time, money conversion
Bryce DeCora:to leave and do something else.
Vit Muller:It's a business model where you are willing to put skin in the game,
Vit Muller:and you really need to know the market when you go down that way, because
Vit Muller:that could really quickly turn against them if nobody reaches out Thresholds.
Bryce DeCora:Yeah.
Vit Muller:Yeah.
Vit Muller:okay.
Vit Muller:And so scalability wise for Let's Talk agency.
Vit Muller:'cause you know, we've got lots of agencies listening.
Vit Muller:SA is listening.
Vit Muller:and we know that AI right now, it's massive opportunity.
Vit Muller:Like I speak to so many people, they are selling AI agents like hotcakes.
Vit Muller:It's works.
Vit Muller:Crazy works.
Vit Muller:Same for Jet Bots.
Vit Muller:Right?
Vit Muller:So scalability wise, what are the infrastructures with Closed Bot to
Vit Muller:be able to, if I sign up a hundred sub accounts today and they all
Vit Muller:want closed bot, if they're same industry, well, I could think, well
Vit Muller:that would be probably easier, right?
Vit Muller:Because you can sn, you can snapshot things
Bryce DeCora:We don't even work with workflows in the V two.
Bryce DeCora:you would connect CloseBot to your agency account
Vit Muller:like the add the Ghl like agency at the agency level.
Vit Muller:Yeah.
Bryce DeCora:and you can automatically turn it on for all of
Bryce DeCora:those sub-accounts and tell it which agent you want 'em to connect to.
Bryce DeCora:And they can all be connected like that.
Bryce DeCora:And it can even automatically connect new subaccounts without
Bryce DeCora:you having to do anything.
Vit Muller:Well, what about the prompting?
Vit Muller:Well, I know you don't, you don't do the prompting, but you still have to give
Vit Muller:it some information about the business.
Vit Muller:Does it pull it from through an API about, like, you know, how you got the
Vit Muller:settings of the sub account location?
Vit Muller:Does it pull it from there?
Vit Muller:The name, business name, the
Bryce DeCora:in our builder, so if you wanna reference.
Bryce DeCora:The business name instead of like hard typing in the business
Bryce DeCora:name, you could pull It's,
Vit Muller:bracket, custom of VA field,
Bryce DeCora:so you don't have to like remember or copy and paste it.
Vit Muller:uh,
Bryce DeCora:the variables that you can use and use variables
Bryce DeCora:instead of typing in stuff.
Vit Muller:it's searchable through an a p Icorp, so it knows what
Vit Muller:are those fields in high level, basically is what you're saying.
Vit Muller:One of the big one is like you're trying to educate it about your
Vit Muller:cus your client's business.
Vit Muller:could you just do URL link and it'll actually do its own work to learn.
Bryce DeCora:owner can even log in through their own portal that you
Bryce DeCora:provide and upload their own information.
Vit Muller:Ah, do d do DIY do it yourself.
Vit Muller:DYI
Bryce DeCora:Yeah.
Bryce DeCora:So you can provide it.
Bryce DeCora:you can even rebill on that seat, so if they want to be able to log
Bryce DeCora:in and upload their own stuff, they have to pay you for that.
Bryce DeCora:That's another way you get to make money
Vit Muller:Hmm.
Vit Muller:Really productized, very scalable.
Vit Muller:I like it.
Vit Muller:And that's good because that gives you flexibility where, you know,
Vit Muller:you've got a wrench, you've got really tiny micro business owner,
Vit Muller:they don't really have much money.
Vit Muller:they might probably have more time.
Vit Muller:Alright, well that's for you Mr. Uh, one of the business owner.
Vit Muller:and on the other scale you've got somebody really big business, they
Vit Muller:want something super sophisticated.
Vit Muller:Chaching big ticket, and you go through the whole, let's do discovery, let's do
Vit Muller:strategy, let's map it all out, you know, make it all, visually, you know, show them
Vit Muller:the, the big picture and then obviously a big price stack and then go un develop
Bryce DeCora:yeah.
Vit Muller:then in between you might have do with you and whatever.
Vit Muller:Okay, cool.
Bryce DeCora:about the differences between V one and V two, that's a lot of
Bryce DeCora:where the work went into on V two as well.
Bryce DeCora:How do we make this scalable?
Bryce DeCora:How do we make this easy for the agency owner?
Vit Muller:Right to to, to, to, to cover for all these
Vit Muller:different business, model options.
Vit Muller:Okay, great.
Vit Muller:I love it.
Vit Muller:So what, what else can we talk about, uh, when it comes to Crossbo?
Vit Muller:Is there something that
Vit Muller:hasn't been said?
Bryce DeCora:I mean, one of the other ways this is different, we've
Bryce DeCora:built it to be multi-platform, so high level's amazing.
Bryce DeCora:We love high level.
Bryce DeCora:Some people don't have high level, maybe they have HubSpot
Bryce DeCora:and they don't wanna switch.
Bryce DeCora:You still want to be able to sell them ai, but witCloseBotot V one, you can't,
Bryce DeCora:because we don't integrate with HubSpot, this next version will roll out with
Bryce DeCora:both HubSpot and high level integration, then we're just going to keep adding.
Bryce DeCora:I. As many as we can.
Bryce DeCora:So eventually, no matter what system the business is in, if they already
Bryce DeCora:have a CRM, you can sell them.
Bryce DeCora:AI agents that work.
Vit Muller:Excellent because you know, as much as we all
Vit Muller:love high level, unfortunately.
Vit Muller:CRMs are sticky as hell and more, you know, more entrenched, more entrenched
Vit Muller:business is with that CRMA lot harder.
Vit Muller:It's gonna be to, to make, make them want to switch over to high level.
Vit Muller:So then you don't wanna make that, uh, a deal breaker, right?
Vit Muller:If you're, if you're in a business of helping people than than you'd,
Vit Muller:we'd wanna help them anyway.
Vit Muller:So it's good to know that, okay, well, yeah, this is an opportunity.
Vit Muller:well, well, the option still exists, how we can Mr. Customer,
Vit Muller:how we can build you custom.
Vit Muller:Yeah.
Vit Muller:Bot or voice, ai, whatever.
Vit Muller:Okay, great.
Vit Muller:one thing, let's talk some case studies
Bryce DeCora:Yeah,
Vit Muller:you don't have to share numbers, but I mean, as long as you wanna,
Bryce DeCora:guy.
Vit Muller:well then share away how many, how many, agencies using
Vit Muller:high level, uh, are you helping.
Bryce DeCora:we have a few thousand, I'll say that, from all those, because as
Bryce DeCora:you know, they have multiple businesses.
Bryce DeCora:It's about 40,000 businesses.
Bryce DeCora:We're booking about one appointment every 45 seconds across all of our users,
Vit Muller:Wow,
Bryce DeCora:which is crazy.
Vit Muller:that's nuts.
Vit Muller:How do you sleep at night?
Vit Muller:That's massive responsibility.
Bryce DeCora:We've built things really well.
Bryce DeCora:Even the V one architecture is really well built, so it can handle big scale.
Bryce DeCora:V two is built even stronger.
Bryce DeCora:we're building more for an eventual, eventual enterprise type scale with V two.
Vit Muller:Mm-hmm.
Bryce DeCora:So there are fallbacks in place.
Bryce DeCora:are multiple checks and balances.
Bryce DeCora:We have our fallback models, so we really don't experience downtime right now.
Vit Muller:Yeah, because I mean.
Vit Muller:God forbid, right?
Vit Muller:You get a big enterprise client, they're running a multimillion business,
Vit Muller:they're relying on this, this shit goes down, they lose a lot of money,
Bryce DeCora:Right.
Vit Muller:and you're in, and then what's, what's the word?
Vit Muller:You're up the shit creek,
Bryce DeCora:Yeah,
Vit Muller:back to shoveling.
Vit Muller:Shit.
Bryce DeCora:right.
Bryce DeCora:want that.
Vit Muller:No.
Vit Muller:Yeah.
Vit Muller:Wow.
Vit Muller:Okay.
Vit Muller:So a lot of agencies, that's a massive model, so, yeah.
Vit Muller:All right.
Vit Muller:Well done.
Vit Muller:that's exciting.
Vit Muller:so what are some like unique case studies that you've seen
Vit Muller:that are not super common, but like an agency owner using GHL?
Vit Muller:How they've decided to use and, you know.
Bryce DeCora:We have everything.
Bryce DeCora:we have all the standard ones, chiropractors, dentists, roofers, but
Bryce DeCora:there was one that was a traveling circus.
Bryce DeCora:a one that was doing hypnosis therapy.
Bryce DeCora:One that was, uh, a coach on how to convince your spouse to
Bryce DeCora:be open to an open marriage.
Vit Muller:Right.
Bryce DeCora:So all kinds of stuff.
Bryce DeCora:I mean, if there sales or appointments involved, it's, it's doing it.
Bryce DeCora:I guarantee it.
Vit Muller:Or or qualification questions to collect an a
Vit Muller:particular thing and then save it.
Vit Muller:And you can, you can save, to any field, right?
Bryce DeCora:Yeah.
Vit Muller:Custom, custom, custom fields, all that.
Vit Muller:Is there restrictions?
Vit Muller:I know like, textbooks, fields work.
Vit Muller:Okay.
Vit Muller:Radio fields can be a problem.
Vit Muller:Is that such a thing?
Bryce DeCora:all good.
Bryce DeCora:Any of them
Vit Muller:Yeah.
Vit Muller:Right.
Bryce DeCora:Date fields?
Bryce DeCora:Yeah.
Vit Muller:And then referencing it back to a conversation so it can pull
Vit Muller:data from it as well, not just input.
Vit Muller:Yeah.
Vit Muller:Okay.
Vit Muller:What if, Hmm?
Vit Muller:Yeah.
Vit Muller:No.
Vit Muller:Okay.
Vit Muller:Cool.
Bryce DeCora:You're digging in.
Vit Muller:Yeah, I am.
Vit Muller:so you use high level yourself.
Bryce DeCora:We are in high level right now.
Bryce DeCora:Tomorrow we're doing our migration to HubSpot.
Vit Muller:Wow.
Bryce DeCora:Yeah.
Bryce DeCora:So when you were
Vit Muller:Well, we didn't expect that one in this podcast.
Bryce DeCora:Yeah.
Bryce DeCora:And nothing against high level, it's, built for marketing agencies
Vit Muller:Mm-hmm.
Bryce DeCora:typical businesses, chiropractors, roofers, you
Bryce DeCora:know, a typical business.
Bryce DeCora:It's not built for a medium and large scale SaaS company.
Bryce DeCora:constantly put out features that don't apply to me.
Bryce DeCora:whereas HubSpot puts out features, features for software companies
Vit Muller:Okay.
Bryce DeCora:and so their, their focus is on people like me and not
Bryce DeCora:figuring out a way to get.
Bryce DeCora:Services in calendars or have multi-day bookings for people
Bryce DeCora:who wanna do Airbnb through it.
Vit Muller:Right.
Bryce DeCora:about that.
Bryce DeCora:And anytime they release a feature like that, it tends to break other things.
Bryce DeCora:And at our scale, we can never have things break.
Vit Muller:Uhhuh.
Vit Muller:That's interesting.
Vit Muller:I mean, it is, it is.
Vit Muller:It is a, a solid platform for all the different use cases.
Vit Muller:So as an agency, yeah.
Vit Muller:Right.
Vit Muller:So I didn't know that I.
Bryce DeCora:us too.
Bryce DeCora:from a cost perspective alone, costs and features, you can't beat it.
Bryce DeCora:I mean, $400 a month for the ability to spool up sub accounts
Bryce DeCora:and do you want, can't beat that.
Bryce DeCora:We're paying more than 10 times that now with HubSpot.
Vit Muller:Yeah, I bet you would.
Vit Muller:Yeah.
Bryce DeCora:So as a startup, you just can't do that.
Vit Muller:Yeah.
Vit Muller:So guys, if you're listening, this is not trying to get you to switch,
Vit Muller:because unless you're in a Yeah, you're gonna be in a ball of pain.
Bryce DeCora:it doesn't, it doesn't make sense for pretty much
Bryce DeCora:anyone to switch at a high level.
Vit Muller:Yeah.
Vit Muller:Unless.
Bryce DeCora:I'm not an agency owner myself.
Vit Muller:yeah.
Vit Muller:You're running a software company, actual proper software company, not us
Vit Muller:pretending to run a software company.
Vit Muller:We just slap a lo No, not pretending, but you know what I mean, like it's, well
Vit Muller:we are, so let me, let me take it back.
Vit Muller:We are running software companies.
Vit Muller:We are.
Vit Muller:but we are not, well we are, we are helping local businesses
Vit Muller:and they have varied needs.
Vit Muller:So we need, we need a Swiss knife.
Vit Muller:That's what, how is, that's, yes.
Bryce DeCora:exactly.
Vit Muller:Yeah.
Vit Muller:So, I got a bunch of questions.
Vit Muller:but before we get to this, we kind of, I wanna like close this bit
Vit Muller:bit of the chat, about closed bot.
Vit Muller:do you have like an elevator pitch in terms of the opportunity
Vit Muller:that Closed Bot provides in terms of the, how, how much money can
Vit Muller:people potentially make with this?
Vit Muller:How much they should.
Vit Muller:What is like a recommended pricing, how much they should be selling it for, and
Vit Muller:this is, this is more talking to the, some of the agencies that are sort of
Vit Muller:just entering the space that they may not know about this opportunity, but they
Vit Muller:know that, you know, they really need to do something because AI and a voice, AI
Vit Muller:chatbots, it's, you know, people jump in on it like hot case, like I said earlier.
Bryce DeCora:Yeah, pricing varies drastically depending on
Bryce DeCora:how much value you're bringing.
Bryce DeCora:For example, a roofer does.
Bryce DeCora:Roofs that cost an average of maybe $10,000 per job.
Bryce DeCora:And if they're on a roof, they're missing calls.
Bryce DeCora:So a good way to go about it is to calculate about how many calls or
Bryce DeCora:missed opportunities they have and what the average close rate of a job
Bryce DeCora:is if they were to pick up a phone and how much that leads to income.
Bryce DeCora:So for example, say they miss an average of six calls a week, and they're hitting
Bryce DeCora:a 30% close rate, 30% of six, that's about two, So that's $10,000 per job.
Bryce DeCora:That's $20,000 that they've missed out on
Vit Muller:In a single week.
Bryce DeCora:in a week.
Bryce DeCora:So, you know, times four $80,000 plus, that allows 'em to scale.
Bryce DeCora:If they had 80,000 extra dollars a month, they can now scale
Bryce DeCora:their vans, scale their team.
Bryce DeCora:So you're providing a ton of value to these people, and you shouldn't
Bryce DeCora:sell yourself short, I'd say.
Bryce DeCora:I mean, if you calculated in a month what you could bring them at scale
Bryce DeCora:and do 10% of that as a signup fee, so $8,000 a setup fee, then maybe $800 a
Bryce DeCora:month, that'd be an easy way to do it.
Vit Muller:Yeah.
Vit Muller:I love that because that way, like you start with them, not,
Vit Muller:they're not starting with you.
Vit Muller:Like how much does it cost?
Vit Muller:'cause if you didn't do any of this and just give them the price they are,
Vit Muller:they've got nothing to assess it on.
Vit Muller:It's just a number.
Vit Muller:All that.
Vit Muller:So that's an expense.
Vit Muller:So by going in reverse, okay, Mr.
Vit Muller:Customer, hang on a minute.
Vit Muller:Before I let you know the number, I wanna know that you understand the opportunity.
Vit Muller:And that's a, that's a totally fair thing to say.
Vit Muller:Totally logical.
Vit Muller:Nobody's gonna say, oh, whoa, whoa, whoa.
Vit Muller:If they're like that, well that's not your customer anyway.
Bryce DeCora:Yeah, like would it be crazy to first calculate how
Bryce DeCora:much money I plan to make you?
Bryce DeCora:Let's just calculate that first.
Bryce DeCora:Okay.
Bryce DeCora:X, Y, Z. Okay, so I plan if those facts you told me are correct, Mr. Roofer, I
Bryce DeCora:plan to make you $80,000 a month extra.
Bryce DeCora:Can
Vit Muller:Yeah.
Bryce DeCora:those are correct facts?
Bryce DeCora:You told me you, you're missing six calls a week on average, you close
Bryce DeCora:30% of them and it's $10,000 a job.
Bryce DeCora:Yes.
Bryce DeCora:Yes, yes.
Bryce DeCora:Okay.
Bryce DeCora:Well, would it be crazy for this to ca $8,000 in setup?
Bryce DeCora:That's just one time in then $800 a month to be making 80,000 extra dollars a month.
Vit Muller:Yeah, you have to be really stupid not to say yes to that.
Bryce DeCora:Right.
Vit Muller:The, the only reason you say no to that is if you
Vit Muller:literally don't have that money.
Vit Muller:But that means you're not established business yet.
Vit Muller:In which case you could just get a loan.
Vit Muller:I don't know how serious are you?
Vit Muller:Like are you hobbies or are you serious business owner, right?
Bryce DeCora:They're just not your customer yet.
Vit Muller:Yeah, exactly.
Vit Muller:Yeah.
Vit Muller:Not yet.
Vit Muller:Not yet.
Vit Muller:Exactly.
Vit Muller:Yeah.
Vit Muller:Well, Mr. Customer, not a problem.
Vit Muller:Let me show you what else we can do for the minute.
Vit Muller:Maybe reputation management, automate that, you know, that can still help you.
Vit Muller:And then when you're ready, yeah.
Vit Muller:Because the tricky thing in there would be like, 'cause you know, we're
Vit Muller:at least me.
Vit Muller:Like I, I, 'cause you know, I, I've built everything ground up, right?
Vit Muller:Bootstrap it, right?
Vit Muller:So you have compassion.
Vit Muller:So it's easy to sometimes feel like, ah, I just feel like I wanna help 'em anyway.
Vit Muller:I'm gonna give them a, I'm gonna do a deal for them.
Vit Muller:But then is that a good thing for your business long term?
Bryce DeCora:it out.
Bryce DeCora:There are people that do,
Bryce DeCora:like, know.
Bryce DeCora:No obligation type stuff.
Bryce DeCora:Like, let me prove it out for you first.
Bryce DeCora:Some people do that,
Vit Muller:But that's,
Bryce DeCora:are so many tire kickers, you just don't want to risk like getting
Bryce DeCora:10 people to say yes to you building out systems for free and then turns out
Bryce DeCora:they don't actually bring in any leads.
Bryce DeCora:And then you did all this work and you weren't spending time selling to
Bryce DeCora:people that are actually your customer.
Bryce DeCora:'cause you were dealing with these people that are actually just tire kickers.
Vit Muller:Mm. And that's a problem.
Vit Muller:Yeah.
Vit Muller:All right, Bryce, let's do the pitch.
Vit Muller:Guys.
Vit Muller:We, we, I, you know, I'll, I love you guys following this
Vit Muller:podcast, listening in the show.
Vit Muller:You know, this means a, it means a world to me.
Vit Muller:And, you know, I try and always give back, uh, when I can.
Vit Muller:And you know, these guests that we interview on the show, they're amazing.
Vit Muller:They have amazing businesses and amazing offers.
Vit Muller:Same goes for Bryce with closed bot.
Vit Muller:And so before we jumped on, I asked him, Hey.
Vit Muller:Can do a deal because I like to, I like to look after my audience.
Vit Muller:And so we did.
Vit Muller:Bryce, do you wanna pitch it?
Bryce DeCora:Yeah, so you guys are catching us at the perfect time because
Bryce DeCora:our prices haven't gone up to account for the V two and you negotiated
Bryce DeCora:an amazing deal for your audience.
Bryce DeCora:So with the V two coming out and everything, we are doing up to
Bryce DeCora:$300 off your first payment, and it was the code HLXP at checkout.
Bryce DeCora:If you select our super plan, that's $397 a month if you pay monthly, gets
Bryce DeCora:you $300 off that first 397 huge.
Bryce DeCora:It's, like a 17% discount if you pay annually after, June 1st.
Bryce DeCora:But if you catch this before June 1st, you could get our highly
Bryce DeCora:discounted annual rate like off
Vit Muller:Right, because the prices hasn't gone up yet.
Vit Muller:Yeah.
Bryce DeCora:So you could potentially get like the best deal ever
Vit Muller:And you could, and you could time it, right?
Vit Muller:So you could go out, start prospecting on day one.
Vit Muller:You could even time it where you don't sign up for this yet, you
Vit Muller:know the, you know the deadline when the V two's gonna change.
Vit Muller:So you go and prospect pitch everybody, Hey, let me build you this, then jump
Vit Muller:on this deal, get 'em all signed up, and then you're already making money.
Vit Muller:So the next month you start to, you know, start to charge, you know?
Bryce DeCora:thing.
Bryce DeCora:Two things.
Bryce DeCora:We have a free plan so you could go find someone and build them an AI that
Bryce DeCora:works on the free plan for for free.
Vit Muller:Right.
Bryce DeCora:we even include some messages on that so you
Bryce DeCora:could get it all started and sold for free and then upgrade.
Bryce DeCora:Or if you do the annual plan, you get three weeks free before we bill your card
Bryce DeCora:just to make sure it's right for you.
Vit Muller:So you've gotta wait or you gotta wait to council if
Vit Muller:it, if it doesn't work out before you get charged for the annual.
Vit Muller:Yeah, right.
Vit Muller:There you go.
Vit Muller:What do you got to lose?
Vit Muller:I don't think you can lose on this.
Bryce DeCora:Extra revenue is what you have to lose,
Vit Muller:Oh yeah.
Vit Muller:Mr. Opportunity if don't do that.
Vit Muller:There we go.
Vit Muller:Flip the script.
Vit Muller:I like that.
Vit Muller:All right, so guys, so you got the deal.
Vit Muller:$300. $300 off.
Vit Muller:Promo code HL xp.
Vit Muller:I mean, I'm sold, so I'll be doing it.
Vit Muller:and also just because I'm a fricking nerd, so I like to tinker with stuff.
Vit Muller:but that's me.
Vit Muller:Don't, don't, don't do it Just because you're a nerd, do it because the business
Vit Muller:opportunities is too huge to, to pass on.
Vit Muller:That's what it is.
Vit Muller:so head over to high level experience.com/CloseBot.
Vit Muller:You will get to page that I'll build and there's gonna be more
Vit Muller:information about this opportunity.
Vit Muller:And then you can click through.
Vit Muller:Full disclosure, I do use my affiliate link.
Vit Muller:I would be stupid not to.
Vit Muller:Uh, and I recommend that you guys as well, if you have an audience, you're providing
Vit Muller:value, why not do the affiliate link?
Vit Muller:I mean, we're all in it to have a lifestyle as well, right?
Vit Muller:So full disclosure, it's an affiliate link, but the deal is there.
Vit Muller:HLXP, use that promo code, get a deal, get on close boat and start helping
Vit Muller:businesses in your area with something.
Vit Muller:So like, it's incredible leverage for any business.
Vit Muller:We talked about that roofer thing, you know, 20 K jobs,
Vit Muller:they're missing two jobs a week,
Vit Muller:10 K jobs.
Vit Muller:Sorry.
Vit Muller:Anyway, do it.
Vit Muller:It's awesome.
Bryce DeCora:Thank you.
Vit Muller:Back to you.
Vit Muller:I've got a couple of rapid fire questions about high level, and I don't know if I
Vit Muller:should ask you those because you know, now that you're going away, moving to
Bryce DeCora:it.
Vit Muller:what?
Vit Muller:Okay, great.
Vit Muller:Yeah.
Vit Muller:Well, yeah, that's right.
Vit Muller:It doesn't, it's not that you, yeah.
Vit Muller:You don't have a beef.
Vit Muller:Right.
Vit Muller:Well, on that note, we have another segment, but I'll
Vit Muller:What, so like, what about high level originally grabbed your attention?
Vit Muller:Was there like something specific or a problem you were trying to solve?
Bryce DeCora:I'm a bit different because the only reason I ended up in
Bryce DeCora:high level was because so many people wanted me to integrate with high level
Vit Muller:Yeah.
Vit Muller:So you never thought of like, maybe I'll start a
Bryce DeCora:how it works too.
Bryce DeCora:'cause
Vit Muller:you,
Bryce DeCora:heard of white labeling.
Bryce DeCora:I didn't know what high level was.
Bryce DeCora:I didn't know what a marketing agency was.
Bryce DeCora:So I learned a lot in a short amount of time integrating with them.
Vit Muller:did you get tempted at any point to like, Hmm, maybe
Vit Muller:I wanna start my own SaaS as well?
Vit Muller:Like another business?
Bryce DeCora:I didn't have time to even think about it 'cause we were
Bryce DeCora:growing, growing, growing, and I was like working 13 hour days fixing broken code.
Vit Muller:Yeah.
Vit Muller:Right.
Vit Muller:Are you still working?
Vit Muller:13 hour days
Bryce DeCora:no, it's very reasonable.
Bryce DeCora:Now I'm in the office probably.
Bryce DeCora:Six and a half or seven hours a day.
Bryce DeCora:But then when I'm at home, I'm constantly like
Vit Muller:checking.
Bryce DeCora:the group and networking with people through dms.
Bryce DeCora:So, and I don't do any code anymore.
Bryce DeCora:We have people much smarter than me doing the code for this big update we have.
Bryce DeCora:So
Vit Muller:How big is your team?
Bryce DeCora:We have 13 full-time, on like US based people right now,
Bryce DeCora:and then I think seven full-time support staff in the Philippines.
Bryce DeCora:probably about 20.
Vit Muller:That's solid.
Vit Muller:You're keeping it really like tight knit, very organized.
Vit Muller:I, I was, I was expecting a higher number, so well done.
Bryce DeCora:Yeah.
Bryce DeCora:You can run with a smaller team in,
Vit Muller:You just could be really laying really organized.
Bryce DeCora:have good operations.
Vit Muller:Well, it's a code, right?
Vit Muller:You just do it once.
Vit Muller:You build it once, and then that code's working, and then you, you add to it.
Vit Muller:But it's like, it's like concreting.
Vit Muller:You know?
Vit Muller:I used to do concreting and I used to live in Scotland.
Vit Muller:Do, uh, 200 cubes of concrete, lay out these big farm sheds
Vit Muller:and then we would be there.
Vit Muller:I was part of the crew that would get there on these power flows, these
Vit Muller:things that polished the concrete.
Vit Muller:So, you know, we'd be doing like 20, if it was raining and there was no
Vit Muller:roof, well you could be there until the concrete's like smooth, like
Vit Muller:AEM meter of surface and dry it.
Vit Muller:Right.
Vit Muller:But you leave done.
Vit Muller:Yeah.
Vit Muller:Cool.
Vit Muller:Alright.
Vit Muller:Yeah, so that's exciting.
Vit Muller:Now I've noticed, and you guys not seeing it because you, you might be
Vit Muller:listening on the audio, but Bryce, you're wearing something around your
Vit Muller:neck and I think I know what it is.
Bryce DeCora:yeah.
Vit Muller:that what I'm thinking?
Vit Muller:It is?
Bryce DeCora:applaud pin.
Vit Muller:Plot pin.
Vit Muller:Yeah.
Bryce DeCora:So I use it, I'm either in the car or at home walking around if
Bryce DeCora:I have an idea that should be a blog or a social post, or something that I want
Bryce DeCora:my marketing team to take in, cut up and put out there, I just record on here.
Bryce DeCora:I just push it, it starts recording and then I can stop it and it automatically
Bryce DeCora:gets sent to my phone where it'll do the summary of the transcript, and
Bryce DeCora:then I have an automation set up.
Bryce DeCora:When the summary's done, it actually moves it over to clickup, which is our
Bryce DeCora:team management platform, and creates a task for our marketing team take that
Bryce DeCora:summary and start cutting it up and deploying it onto our social channels.
Vit Muller:Straight up,
Bryce DeCora:Yeah,
Vit Muller:no approval needed.
Bryce DeCora:no.
Vit Muller:Wow.
Vit Muller:So it's working.
Vit Muller:So it's not baggy.
Vit Muller:It's pretty smooth
Bryce DeCora:I love
Vit Muller:because I've been looking, I've been.
Vit Muller:Yeah, I've been eyeing it out for a while.
Vit Muller:'cause I do a lot of one-to-one.
Vit Muller:I, you know, the b and i and you got meetings, people tell you stuff.
Vit Muller:well on that note though, like, I mean, you're not, you're not using it that way.
Vit Muller:So it'd be interesting to hear from somebody who is using it that way.
Vit Muller:You know, how do you, how do you disclose that to people?
Vit Muller:Because I mean, you could be, well, I'm not gonna, but
Vit Muller:then that's not a good thing.
Vit Muller:especially if you plan it to, I don't know.
Vit Muller:Yeah.
Vit Muller:Hmm.
Vit Muller:Interesting one.
Vit Muller:Nevertheless, very powerful feature.
Vit Muller:So I'll be checking it out.
Vit Muller:So it's called plot, plot pin.
Vit Muller:Guys, if you, if you don't know what we're talking about here, it's, device,
Vit Muller:I think it could, I mean, you could like use your phone and stuff, right?
Vit Muller:But I think what's powerful about it is like the, the
Vit Muller:convenience of it is just press go.
Vit Muller:Right?
Bryce DeCora:They have the app and you can record just on the app too.
Bryce DeCora:So if I didn't mind, I could pull up in my phone, do the same sort
Bryce DeCora:of thing, it would do the summary.
Bryce DeCora:But
Vit Muller:Yeah.
Bryce DeCora:'cause then if my phone's not nearby too, it'll send it to my
Bryce DeCora:phone when I'm close to my phone.
Vit Muller:Letter so it's got an internal memory.
Bryce DeCora:Yeah,
Vit Muller:And there you go.
Vit Muller:Hey guys, by the way, this is not planned.
Vit Muller:This is not like a secret plug for a plot, you know, literally we just,
Vit Muller:I mean now that I speak of it, I might put it in a show notes and see
Vit Muller:if I can find their affiliate link.
Vit Muller:But
Bryce DeCora:Right.
Vit Muller:anyway, I'll definitely, yeah, check out.
Vit Muller:'cause I've been doing a lot of these one-to-ones and like, especially with
Vit Muller:clients, you know, like potential clients, like they wanna meet for coffee
Vit Muller:because somebody else referred 'em.
Vit Muller:But I wanna actually capture all the nuances about their business.
Vit Muller:'cause A, I'm a nerd, and b, if I'm trying to sell them on a bigger, like a, do the
Vit Muller:strategy, you know, paid strategy onto like a part ticket development stuff.
Vit Muller:I need to know all the little detail.
Bryce DeCora:Yeah,
Vit Muller:What is not good is to then follow up meeting with them
Vit Muller:and asking them questions about information they already provided.
Vit Muller:That's kinda like, that's not really good, so
Bryce DeCora:come up with like to-do items.
Bryce DeCora:So it'll give you the summary and any to-do items that came up.
Bryce DeCora:then something cool that I don't use, 'cause I don't even look at it, but
Bryce DeCora:it'll give you a map, a thought map, so show you like, okay, you talked about
Bryce DeCora:this thing and there was these three things, and then this was another topic.
Bryce DeCora:With these two subtopics and these four sub subtopics, like you can click
Bryce DeCora:and see the map of your conversation.
Bryce DeCora:That's really cool.
Vit Muller:Yeah.
Vit Muller:Right.
Vit Muller:That's actually, yeah, because the way, I mean, the way I develop custom
Vit Muller:builds is the first part of the process.
Vit Muller:I, I use clickup two, right?
Vit Muller:I use the, or the whiteboard.
Vit Muller:So I go, I usually go in two phases.
Vit Muller:I go information gathering phase, and then do all the different, you
Vit Muller:know, branches and bubbles and, 'cause it's visually mapped out.
Vit Muller:And then I've got the system, uh, system design phase where I'm up at.
Vit Muller:What would the ideal pipeline be like, would it be the ideal stages?
Vit Muller:Would it be the ideal lead sources, lead magnets, ideal follow up, nurtures?
Vit Muller:Are they nuanced?
Vit Muller:Not whatever.
Vit Muller:I, it's a lot.
Vit Muller:Yeah.
Vit Muller:And, and a big one is also I map out the data, like all the different custom
Vit Muller:fields I'd need to create for this particular business, you know, all that.
Vit Muller:Yeah.
Vit Muller:That's how I do it.
Vit Muller:So having that bit in there, you can just plunk it in there and it's just, boom.
Vit Muller:All right.
Vit Muller:That's great.
Vit Muller:I like it.
Vit Muller:Boom.
Vit Muller:I'm sold.
Vit Muller:You sold me on two things today.
Vit Muller:I mean, I was already pre-sold on close, but anyway, uh, and now, yeah.
Vit Muller:Excellent.
Vit Muller:well we've got a little bit, a little bit of time.
Vit Muller:and I. I was gonna talk to you more about high level, but I think, uh, let's, let's
Vit Muller:tap into your experience as a leader of an organization, of a company, you know, sort
Vit Muller:of more personal, I guess, is what is, what is it like to launching and scaling?
Vit Muller:at what point you felt like giving up, if ever, and what were some of
Vit Muller:the challenging, you know, things you had to go overcome 'cause it's
Vit Muller:managing people, that sort of stuff.
Vit Muller:Can you share?
Bryce DeCora:my wife, COO and I about this, like the people we were three years
Bryce DeCora:ago when this was starting are totally different than the people we are now.
Bryce DeCora:The person I was three years ago couldn't be doing what I am now.
Bryce DeCora:It's the journey that whips you into shape for who you need to be in the moment.
Bryce DeCora:Just like where I'll be three years from now, I'll be a totally different person.
Bryce DeCora:I don't know what our team size will be, our annual recurring revenue.
Bryce DeCora:Challenges we'll be dealing, dealing with, but I will be equipped to handle it.
Bryce DeCora:So a lot of people there with imposter syndrome just know that is the feeling
Bryce DeCora:of your capabilities stretching.
Bryce DeCora:that's, it's normal to feel that.
Bryce DeCora:And it's never going to go away.
Bryce DeCora:always going to feel like an imposter as long as you're growing.
Bryce DeCora:Just keep, keep believing you can do it and pushing through.
Bryce DeCora:'cause on the other side is the next version of you.
Bryce DeCora:And I'll tell you a few different where I felt that way in growing this business.
Bryce DeCora:first would've been our first hire.
Bryce DeCora:He's sitting right next to me.
Bryce DeCora:He's a friend of mine, someone I was mentoring in.
Bryce DeCora:Code development, it got busy enough that I couldn't do support and sales
Bryce DeCora:and onboarding calls and develop IT, development and operations.
Bryce DeCora:So I needed help on the dev side.
Vit Muller:By the way, can you describe that feeling?
Vit Muller:How did you feel when you were going through that?
Bryce DeCora:So overwhelmed.
Bryce DeCora:That's a point where
Vit Muller:You feel the, you feel like the stress, like, like chest is tight
Vit Muller:and like can't sleep all that, right?
Vit Muller:Yeah.
Bryce DeCora:totally.
Bryce DeCora:Because, and it was good.
Bryce DeCora:I couldn't sleep because I had to check my phone anyway to make
Bryce DeCora:sure the code wasn't breaking.
Vit Muller:Mm. On top of all that,
Bryce DeCora:anyway.
Bryce DeCora:And anytime I woke up, I'd check my phone and if the code was
Bryce DeCora:ever broke, I had to go fix it.
Bryce DeCora:Doesn't matter the time.
Bryce DeCora:So yeah, that's an awful feeling
Vit Muller:and I just wanted you to share that.
Vit Muller:'cause guys listening, go, oh, he's doing so well.
Vit Muller:Well, no, like he's, we're all going through the same shit, guys.
Bryce DeCora:everyone.
Bryce DeCora:And.
Bryce DeCora:No one's special.
Bryce DeCora:Like Elon Musk, bill Gates, they went through the same stuff,
Vit Muller:Oh, can, man, can you imagine, would, must have been like, that's
Vit Muller:whole nother level of fucking stress.
Vit Muller:I
Bryce DeCora:but,
Vit Muller:weight, the weight of that, like the billion.
Vit Muller:I mean, I'm just thinking.
Bryce DeCora:but they're, they're different.
Bryce DeCora:I like problems I'm facing now.
Bryce DeCora:We have 300,000 messages going through our system a week, and
Bryce DeCora:I'm, am I stressed about that?
Bryce DeCora:Yeah.
Bryce DeCora:But am I more stressed about that than I was two years ago when we
Bryce DeCora:were doing 300 messages a week?
Bryce DeCora:No, it's about the same stress.
Bryce DeCora:I've just like gotten used to it.
Bryce DeCora:I've, I've grown.
Bryce DeCora:The stress doesn't increase.
Vit Muller:You, you, you get desensitized to it in a way.
Bryce DeCora:Yeah.
Bryce DeCora:Yeah.
Bryce DeCora:But bringing on my first hire.
Bryce DeCora:Was one time that was really challenging.
Bryce DeCora:Imposter syndrome, mentally.
Bryce DeCora:'cause now like success determines whether or not, not only I can
Bryce DeCora:pay my mortgage, but a friend of mine that he can pay his mortgage.
Bryce DeCora:And now it's the same kind of stress even though there are 20 people.
Bryce DeCora:It's not more stress, but I'm used to it.
Bryce DeCora:That was one time.
Bryce DeCora:The other time was raising money.
Bryce DeCora:We did a funding round in December this last year.
Bryce DeCora:We raised money through friends and family, so seeing friends and family
Bryce DeCora:who believed in us enough to put their money into what we were building.
Bryce DeCora:That was another time.
Vit Muller:Mm-hmm.
Bryce DeCora:these, these are people I love more than anyone.
Bryce DeCora:Friends and family and users.
Vit Muller:That's really putting yourself on the line, that's for sure.
Bryce DeCora:And even leading up to that, putting, putting us out there
Bryce DeCora:and saying, Hey, we're raising money.
Bryce DeCora:Anyone who believes in us, let's do this.
Bryce DeCora:I had gotten zero comments, like that was a possibility too, but I had to put
Bryce DeCora:myself out there and then, okay, they are
Vit Muller:Yeah.
Vit Muller:Right.
Bryce DeCora:That's cool.
Bryce DeCora:Okay, now, wow.
Bryce DeCora:Now I'm stressed because I actually have to make this work.
Bryce DeCora:And they are willing to put their money on the line.
Bryce DeCora:And then after raising the money, okay, now I have this money.
Bryce DeCora:Now I know we have to grow really fast.
Bryce DeCora:Am I capable of that?
Bryce DeCora:Can I lead this many people?
Vit Muller:Wow.
Vit Muller:Lot to lose if it goes wrong.
Bryce DeCora:Yeah.
Bryce DeCora:But those are the games worth playing.
Vit Muller:Yeah.
Vit Muller:Wow.
Vit Muller:I dunno if I could do that, like capital raise from France.
Vit Muller:I mean, you know, like if shit goes wrong, okay money, you lose money, you
Vit Muller:declare bankruptcy and you crawl into a ball and you fall back to your family
Vit Muller:and friends to build yourself back up.
Vit Muller:Well.
Bryce DeCora:But the lessons you learn in that process, this
Bryce DeCora:isn't the first thing I've done.
Bryce DeCora:I started a clothing company.
Bryce DeCora:I had a website where people could write blogs in their non-native language and
Bryce DeCora:it would compare the blog with other native speakers of that language because
Bryce DeCora:I was super into language learning.
Vit Muller:Yeah, right.
Bryce DeCora:I've had tons of different hobbies, all that stuff,
Bryce DeCora:for one reason or another, failed, and I learned a lot from it.
Vit Muller:Broad experience.
Vit Muller:I like it.
Vit Muller:Yeah.
Vit Muller:Very good.
Vit Muller:I've had similar journey.
Vit Muller:I've gone through being a chef and worked with people to launching
Vit Muller:a fitness business to launch.
Vit Muller:No.
Vit Muller:Well, yeah, back in Scotland, I was just a laborer working
Vit Muller:for construction companies, but
Bryce DeCora:that's very different.
Vit Muller:yeah.
Bryce DeCora:those.
Bryce DeCora:All those.
Bryce DeCora:That's crazy.
Vit Muller:Yeah, well that was crazy because you, you couldn't sleep.
Vit Muller:So, because if you fall asleep and the concrete dries up,
Vit Muller:you can't polish it anymore.
Vit Muller:You've screwed it up and there's a lot of money in there.
Vit Muller:So there was a lot of trust in there.
Vit Muller:But, you know, we had this job once, it was in, Edinburgh, close to Edinburgh,
Vit Muller:and it was raining, and it was this company that worked for, they were
Vit Muller:massive, massive company called Algo.
Vit Muller:And they, they, they just specialized in building these farm sheds,
Vit Muller:you know, warehouses, massive showrooms, things like that.
Vit Muller:And it was like a modular thing.
Vit Muller:So they know always foundation, build it up, put a roof up as soon as the
Vit Muller:roof was there, laying out the concrete.
Vit Muller:But they were, that year, I think they had so many jobs and they were just too
Vit Muller:money hungry or whatever, that they would, they would, be sacrificing in quality.
Vit Muller:So they'd be, well, we've gotta do, this one doesn't have a roof, but, and it's a
Vit Muller:small job, but we're gonna get it done.
Vit Muller:I. So, you know, you guys go there and do the, do what you need to do.
Vit Muller:And it was raining, it was pouring.
Vit Muller:So we got there at three afternoon, you know, the rest of the crew was
Vit Muller:finishing up, washing off because they just poured the concrete.
Vit Muller:So then we are there and you, you, you know, you stuck a finger in it and
Vit Muller:it's like, water's like, holy shit.
Vit Muller:Well that's gonna be at least four hours, five hours before
Vit Muller:we can, we can do anything.
Vit Muller:So, you know, you fiddle your fingers , you got nothing to do.
Vit Muller:So you play poker, drink Red Bulls, I don't know, smoke.
Vit Muller:We, well just, Yeah.
Vit Muller:So we would, we would get on, I. You, you go to the machine, you
Vit Muller:go to do the corners, and then also you go to do the surface.
Vit Muller:So you have these helicopter things that you sit on and
Vit Muller:they got these rotors, right?
Vit Muller:So they, that's how they, they brush the surface and it gets smoother, right?
Vit Muller:I was the new guy, so I was the newbie.
Vit Muller:So I, I got the shit job, I got the, the corners with the little,
Vit Muller:looks like a little like a mower.
Vit Muller:So it's just got one and you gotta go around and then you're gonna get,
Vit Muller:you know, the hand, you know, the, the steel thing, get on your knees
Vit Muller:and like, you know, do all those.
Vit Muller:So you do that.
Vit Muller:I'd spend, I don't know, depending on the, how big the thing is.
Vit Muller:And you go and sit, you wait two hours, maybe three hours.
Vit Muller:Depend how wet, wet the conditions are, if it's raining, how
Vit Muller:quickly the concrete's drying.
Vit Muller:So yeah, you play poker, drink more Red Bull, and you do that for maybe
Vit Muller:20 hours, so you cannot sleep.
Bryce DeCora:Jeez.
Vit Muller:Yeah.
Vit Muller:So you take maybe a small nap and you wake up and you feel bloody broken.
Vit Muller:and it's Scotland, it's miserable, cold, whatever.
Vit Muller:But yeah.
Vit Muller:At the end, you leave and you get like this beautiful,
Vit Muller:smooth, like a metal surface.
Vit Muller:You pull out your RC cars that you had in the van, you know, and
Vit Muller:then, and then do races, you know?
Bryce DeCora:nice.
Vit Muller:Yeah.
Vit Muller:Fun times.
Vit Muller:Yeah.
Vit Muller:And then I was in, you know, I got in Scotland.
Vit Muller:Uh, Scotland was enough of three years of partying life and, and doing this.
Vit Muller:And I wasn't really focusing on anything.
Vit Muller:And then time was like, it's time.
Vit Muller:I gotta do something in my life.
Vit Muller:I was 23 at the time.
Vit Muller:Well, I gotta go, you know, do something made of mine was leaving to Australia.
Vit Muller:I'm like, it sounds nice, kangaroos, surfing, hot chicks, beautiful weather.
Vit Muller:Yeah, let's go.
Vit Muller:Barbecue, beef, good.
Vit Muller:All that good stuff.
Vit Muller:Let's go.
Vit Muller:So, but yeah, so I did a transition.
Vit Muller:Uh, I studied in student visa and I studied fitness, became
Vit Muller:a personal trainer, started my personal training business.
Vit Muller:I. I studied also bootcamp business, so I was training groups plus one-on-one.
Vit Muller:Then I had to continue extending my student visa, so I qualified
Vit Muller:as massage therapists, diploma of massage, started doing remedial
Vit Muller:massage, did some, uh, build some relationship with some sport physios.
Vit Muller:And then they would send me to like, sporting teams to do massage
Vit Muller:teams for the sport sport teams.
Vit Muller:That was interesting.
Vit Muller:Gets you into, into environment of like a professional, you know,
Vit Muller:rugby league or you know, like, and you go to their facilities.
Vit Muller:They got sport and, uh, strength and conditioning facilities
Vit Muller:for millions of dollars.
Vit Muller:That's, that's notable person doesn't get there.
Vit Muller:So that was really cool experience.
Vit Muller:And then I got into, into the space of education.
Vit Muller:So educating, fitness professional, future fitness professionals at a college.
Vit Muller:Then I got into this because I was, and then throughout the whole time I built my
Vit Muller:own website and running my own marketing and very nerdy stuff that on backend.
Vit Muller:So trying to automate some.
Bryce DeCora:slope for you, huh?
Vit Muller:Slippery slope.
Vit Muller:You just go down the rabbit hole, then you go, uh, somebody's got
Vit Muller:running a gym that you were just renting out to run your PT business.
Vit Muller:But then you see their operation, it's kinda like you start to think
Vit Muller:about how you do it differently.
Vit Muller:And then you might mention it and then they might be like, oh yeah, you wanna,
Vit Muller:you wanna, you know, do something here and then before you know it, now you signing
Vit Muller:an, an agreement to manage their gym.
Vit Muller:So then I got into the space of managing gyms.
Vit Muller:Then I got into the space of, fit outs.
Vit Muller:So some, some gyms were like outdated.
Vit Muller:They needed like a renovate.
Vit Muller:I'd be like, yeah, cool, that sounds like I might be able to help.
Vit Muller:So, you know, mind mapping, you know, I knew the vendors some good, you
Vit Muller:know, Olympic, you know, power lifting platforms and rigs and all the providers.
Vit Muller:Put it all in there, map it out, organize all that.
Vit Muller:Yeah, it's fun.
Vit Muller:And then obviously CRMs, deck side of things, right?
Vit Muller:How did we optimize that?
Vit Muller:So yeah, it was fun, fun.
Vit Muller:But then, you know, like, yeah, then I discovered high level and then.
Vit Muller:I was like, oh, that's enough of this.
Vit Muller:Waking up at 4:00 AM and going to gym, because, you know, it's
Vit Muller:time constrained type of thing.
Vit Muller:It's really hard to scale that, so.
Vit Muller:Mm-hmm.
Vit Muller:Yeah,
Bryce DeCora:though you're own, you're your own business owner, it's
Bryce DeCora:still time for money and not scalable.
Vit Muller:yeah,
Bryce DeCora:see, like you did a bunch of stuff and everything you
Bryce DeCora:did led you to where you are now.
Vit Muller:yeah.
Vit Muller:That's true.
Vit Muller:Yeah.
Vit Muller:Experiences, they influence the next thing.
Vit Muller:Yeah.
Vit Muller:All right.
Vit Muller:I didn't thought I was, I haven't shared that story in a while, so There you go.
Bryce DeCora:it.
Vit Muller:Wait, we're at the end.
Vit Muller:Can you believe it?
Bryce DeCora:It was
Vit Muller:That was, that was awesome.
Vit Muller:I really enjoyed it.
Vit Muller:Yeah.
Vit Muller:And that's, you know, that's what I love about podcasting.
Vit Muller:You get on, uh, an interview with somebody that you may have never heard about.
Vit Muller:Uh, never, sorry, never spoke about, and then towards the end it's like, I feel
Vit Muller:like I just spoke to a mate that I've known for a while, so yeah, that's why.
Bryce DeCora:to sit down and have like personal conversations with someone
Vit Muller:Yeah.
Bryce DeCora:for this long.
Vit Muller:Yeah.
Vit Muller:And now you're creating content.
Vit Muller:Right?
Vit Muller:So what's gonna happen now is I'm gonna put it through my system.
Vit Muller:And normally what I'm telling you now is what I would say to you after
Vit Muller:outside of recording, but I'm sharing it with the rest of the guys listening.
Vit Muller:'cause I wanted to know one thing.
Vit Muller:It's like, I really enjoy podcasting because of this.
Vit Muller:Building new relationships and, you know, connections and opportunities can happen
Vit Muller:outside of that later on down the track.
Vit Muller:Right.
Vit Muller:You never know, but it is certainly has happened, but it's
Vit Muller:a leverage, massive leverage.
Vit Muller:Right.
Vit Muller:So, now you're gonna have a shit ton of content that you pass on to your
Vit Muller:team if you wanted to, but I will actually cut it all up through Opus
Vit Muller:clip and all that and put in CSV files so you can bulk upload through your
Vit Muller:social planner and then "Bob's your unkle", you know, all those things.
Vit Muller:and then you might, you might share it.
Vit Muller:There's no pressure, but you might share it through your audience.
Vit Muller:Well, that, that increases discoverability of this podcast.
Vit Muller:So listen, it goes up.
Bryce DeCora:because then I tag you and my community is seeing my face
Bryce DeCora:with someone else that they may not know, and they have the link for that.
Vit Muller:Yeah.
Bryce DeCora:you and me.
Vit Muller:Right.
Vit Muller:Exactly.
Vit Muller:Yeah.
Vit Muller:And then if more listeners are to listen to this podcast, that means,
Vit Muller:and that's one aspect I haven't, I dunno why, but I wanna have more
Vit Muller:community, contributions of content.
Vit Muller:So like, I've got two segments, right?
Vit Muller:One is called the beef, and the other one is like three for three.
Vit Muller:So the beef is, is where we all love high level, but we also have a
Vit Muller:beef with a particular thing, right?
Vit Muller:And we trying to get up boats on the ideas board, but you cannot promote it through
Vit Muller:the official high level community on the Facebook group because they take those
Vit Muller:posts down and there is a reason for it.
Vit Muller:Otherwise, there'll be too much noise.
Vit Muller:It, it would ruin the group.
Vit Muller:So you have to put it on the ideas board.
Vit Muller:And then when it gets discovered, people give you up votes.
Vit Muller:And I thought, well, what if I, if other people opportunity to just go
Vit Muller:on high level experience.com/the beef.
Vit Muller:Submit their beef on audio recording, include your link to the ideas board.
Vit Muller:So you have to have, you know, submitted it and then here you go.
Vit Muller:People learn about it more.
Vit Muller:People learn about it, and you get more upwards the beef.
Vit Muller:So by the way, this is an invitation to any of you listening.
Vit Muller:If you, if you do want to share, if you, and it doesn't like, I mean
Vit Muller:it's called the beef because it's just a bit of a play, play on that.
Vit Muller:Uh, but you know, if you've got a feature suggestion for high level team, remember
Vit Muller:there's 700 developers and they gotta be able to know which jobs to prioritize.
Vit Muller:So it's done in this Democratic way, it's done, but done
Vit Muller:based on, you know, outputs.
Vit Muller:It just makes total sense.
Vit Muller:So yes, if you guys wanna submit, submit your suggestion, your
Vit Muller:beef, uh, head over to highlight experience.com/the beef and do that.
Vit Muller:And then I will, uh, promote it.
Vit Muller:So that was segue from what we just talked about is what we are doing.
Vit Muller:It's the power of leverage of podcasts is it goes up in listenership.
Vit Muller:That means a higher chance of somebody actually contributing this.
Vit Muller:Which benefits me 'cause I've got content, but benefits everybody else because
Vit Muller:they learn, new perspectives as well.
Vit Muller:So that, and when it comes to perspectives, the other segment is
Vit Muller:called three for three, which is three short stories, one minute each.
Vit Muller:so you get to share your story as an agency owner, but, uh,
Vit Muller:client that you've helped.
Vit Muller:And what was the benefit as a result of, I don't know, implementing
Vit Muller:closed board in their business?
Vit Muller:Uh, what was the benefit in, you know, mom and dad type of business that you
Vit Muller:worked with help to Now they can finally go on holidays because they've not been
Vit Muller:on holidays for the last five years.
Vit Muller:I know things like these are stories that are really like
Vit Muller:motivating and inspiring and yeah.
Vit Muller:So if you guys wanna get a plaque for your agency, do you know what I mean?
Vit Muller:Like share your story, short video, one minute selfie style, upload
Vit Muller:it hall experience.com/your story.
Vit Muller:I'll plug it in the episode.
Vit Muller:I'll mention your, you know, mention your name, like, just do this, your
Vit Muller:name, your agency, who you helped, and maybe some numbers would be helpful.
Bryce DeCora:That's a great
Vit Muller:everybody wins.
Vit Muller:Do you have a story to share?
Bryce DeCora:Yeah.
Bryce DeCora:With CloseBot.
Vit Muller:Yeah.
Bryce DeCora:Yeah.
Bryce DeCora:I mean, in that, in that format, I mean name's Bryce
Bryce DeCora:Kora, founder, CEO of CloseBot.
Bryce DeCora:had, we had an agency owner that
Bryce DeCora:in 48 hours was just learning how to set up bot, plugged it in to a new
Bryce DeCora:client, didn't know he turned it on.
Bryce DeCora:I. By morning they told him, this is awesome.
Bryce DeCora:We want to commit to a year with you, because it got us two clients overnight.
Bryce DeCora:And he's like, what did, and they were like, that, bot that we set up.
Bryce DeCora:And he's like, oh.
Bryce DeCora:So he went and checked and sure enough, those were two clients.
Bryce DeCora:They wouldn't have had, and $80,000 in revenue from two clients.
Bryce DeCora:'cause this was a, this is a high ticket, like enterprise type IT company.
Vit Muller:Wow.
Bryce DeCora:They didn't have a chat widget on their site before.
Bryce DeCora:And he helped them do that.
Vit Muller:So the bot closed the deal or booked in for sales
Vit Muller:code, which then they, right.
Bryce DeCora:that they then closed.
Vit Muller:That was actually one thing I forgot to ask when we're talking about
Vit Muller:close, but earlier I was gonna ask you like, is there capability laid down Trek?
Vit Muller:Do you foresee that happening where CloseBot could collect credit
Vit Muller:card details and process payment
Bryce DeCora:Yeah, we'll have, eventually we will have like a stripe
Bryce DeCora:type action can drag in that it could conversationally obtain information
Bryce DeCora:and charge someone's account.
Vit Muller:security of that becomes super critical?
Bryce DeCora:Yeah.
Vit Muller:Yeah.
Vit Muller:All right, let's not get, I mean that's, I'm, I'm gonna start spinning
Vit Muller:up some ideas like, okay, well, you know, working with businesses that
Vit Muller:deal with government, they have higher, uh, you know, regulation and privacy
Vit Muller:and data protection rules and yeah.
Vit Muller:I think we maybe have to do a follow up in a, in a couple of months
Bryce DeCora:Yeah.
Vit Muller:there's more to be told about this stuff.
Vit Muller:And also you, you'll be another, another, another version of innovation what will
Vit Muller:happen because everything, I don't know if you guys like, I dunno about you and
Vit Muller:you guys are listening, but doesn't it feel like shit's moving really fast?
Vit Muller:Like really fast?
Bryce DeCora:Yep.
Bryce DeCora:And this
Vit Muller:The,
Bryce DeCora:slowest it'll ever move right now.
Vit Muller:yeah.
Vit Muller:Right, because the rate of innovation, it's like an upward curve.
Vit Muller:It's not Yeah.
Vit Muller:Linear at all.
Vit Muller:It's nuts.
Vit Muller:I. All right, Bryce.
Vit Muller:we're at the end.
Vit Muller:Mate.
Vit Muller:Thank you so much for, for jumping on.
Vit Muller:I appreciate you sharing your story and, you know, providing value to
Vit Muller:the guys listening, it means a lot.
Vit Muller:so yeah, well done to, to what you've been able to accomplish and thank
Vit Muller:you for building an amazing platform for all of us to leverage and, you
Vit Muller:know, make shit ton of money with.
Bryce DeCora:That's the goal.
Bryce DeCora:Thank you.
Vit Muller:Yeah.
Vit Muller:Guys, uh, those of you listening as well, if you got all the way to this point,
Vit Muller:uh, thank you so much for listening to today's episode on the Hell Experience.
Vit Muller:If, you know, if you enjoyed today's episode, then please share it
Vit Muller:with your fellow agency mates and other high levelers that you think
Vit Muller:would also benefit from listening.
Vit Muller:For show notes, links and extra tips to help you grow your agency for
Vit Muller:your SaaS with high level, please go to high level experience.com
Vit Muller:and, if you are in Australia.
Vit Muller:and hopefully this, uh, is released before then.
Vit Muller:if not, then I apologize.
Vit Muller:But if it's before then, then I invite you to come along to Sydney
Vit Muller:on, uh, the following dates, 26th, actually 25th Sunday, May 25th, all
Vit Muller:the way through to 27th or Tuesday for SAR preneur high level event.
Vit Muller:I'll be there.
Vit Muller:Bunch of my friends from the community will be there.
Vit Muller:and some, you know, people who are doing really well with SAR preneur
Vit Muller:such as, uh, Sarah Coordin, who I've interviewed on episode 50 about how she
Vit Muller:signed up 700 Subaccounts all at once and was going through a world of pain.
Vit Muller:But, you know, she's one of the biggest sapr uh, platinum entrepreneurs in
Vit Muller:Australia sharing, you know, insights.
Vit Muller:Secrets about, you know, how they've done it and how you
Vit Muller:need to do it so that you scale.
Vit Muller:I mean, this is invaluable.
Vit Muller:You honestly will get like the blueprint on what's what you're gonna do.
Vit Muller:So I'm very excited 'cause I'm, I'm big on learning and innovating
Vit Muller:and, and you know, implying.
Vit Muller:So I'll be there and there'll be room for hanging out and
Vit Muller:drinking some beers and, yeah.
Vit Muller:Love any of you guys that listening that are in Sydney, hang out,
Vit Muller:catch up, learn we all benefit.
Vit Muller:And that's it.
Vit Muller:Thanks mate.