Vit Muller: 00:00:00

What's the biggest myth about SEO?

Vit Muller: 00:00:02

You're still here today.

Vit Muller: 00:00:03

That makes you laugh.

Nicolas Padilla: 00:00:05

Oh man.

Nicolas Padilla: 00:00:05

One of my favorite things that I'll hear is SEO is dead.

Vit Muller: 00:00:08

what is SEO, what it is and what it is not.

Nicolas Padilla: 00:00:11

SEO is, search engine optimization, right?

Nicolas Padilla: 00:00:15

And in today's world, the definition of search engine is

Vit Muller: 00:00:18

SEO is there, SEO is not worth it.

Vit Muller: 00:00:20

What's your take on that today?

Nicolas Padilla: 00:00:21

SEO is not dead, and the reason why I say it's not dead is

Nicolas Padilla: 00:00:25

You're creating the best opportunity.

Nicolas Padilla: 00:00:27

That down to its fundamentals is search engine optimization.

Nicolas Padilla: 00:00:31

Do I think that that's going to die?

Nicolas Padilla: 00:00:33

Absolutely not.

Vit Muller: 00:00:34

Now let's talk SEO and ai,

Vit Muller: 00:00:37

there's a shift in how SEO is being done today to how it's

Vit Muller: 00:00:40

being done like 10 years ago.

Nicolas Padilla: 00:00:42

Do you believe so?

Nicolas Padilla: 00:00:43

I think yes, there's an adjustment

Nicolas Padilla: 00:00:45

I don't think it's so much more crazy than we thought before.

Nicolas Padilla: 00:00:48

So on my side, good, SEO will always be good SEO.

Vit Muller: 00:00:57

Hello everybody.

Vit Muller: 00:00:58

Welcome to another episode on the High Level Experience Podcast.

Vit Muller: 00:01:00

Our guest today is a powerhouse in the world of SEO and digital partnerships,

Vit Muller: 00:01:04

a guy who's helped thousands of small and mid-size businesses grow by

Vit Muller: 00:01:09

mastering the art of search visibility.

Vit Muller: 00:01:12

He’s lived and sold SEO in both US and Australia build strategic

Vit Muller: 00:01:16

partnerships on three continents, believe it or not, and currently

Vit Muller: 00:01:20

drives growth at a company that's been in the SEO game for over a decade.

Vit Muller: 00:01:26

He's passionate about simplifying SEO building trust before the sale and helping

Vit Muller: 00:01:31

agencies scale without frying the teams.

Vit Muller: 00:01:34

And he's also a host on a podcast and, loves good Bundaberg Peach

Vit Muller: 00:01:40

with a pack of Tim Tams.Please welcome to the show, Nick Padilla.

Nicolas Padilla: 00:01:50

Yes.

Nicolas Padilla: 00:01:50

I love it.

Nicolas Padilla: 00:01:51

It's, you are so close.

Nicolas Padilla: 00:01:52

Everything's perfect.

Nicolas Padilla: 00:01:53

It's Padilla like tortilla, but I love it.

Nicolas Padilla: 00:01:57

So

Vit Muller: 00:01:57

Yes.

Nicolas Padilla: 00:01:58

Yes, I know.

Nicolas Padilla: 00:01:59

It's okay.

Nicolas Padilla: 00:01:59

When I was in Australia, I remember my, my go-to is, it's Padilla like

Nicolas Padilla: 00:02:04

tortilla, but I remember I went up there and I'm, I'm outta Sams.

Nicolas Padilla: 00:02:08

Oh no.

Nicolas Padilla: 00:02:09

It was a, a Costco and we're trying to buy tortillas.

Nicolas Padilla: 00:02:12

'cause I mean, a quesadilla is a staple in the Padilla household.

Nicolas Padilla: 00:02:17

And I'm like, I'm looking, you know?

Nicolas Padilla: 00:02:18

And, and I remember, I'm like, I'm looking for a tortilla.

Nicolas Padilla: 00:02:21

And they're like, tortilla.

Nicolas Padilla: 00:02:23

And I'm like, yeah, tortilla.

Nicolas Padilla: 00:02:24

they're like, oh, like a flatbread.

Nicolas Padilla: 00:02:26

And I realized then that I could not say pedia like our tortilla in Australia,

Nicolas Padilla: 00:02:31

because that's just not a thing, which

Vit Muller: 00:02:34

That explains it.

Vit Muller: 00:02:35

Yeah, I'll remember that now

Nicolas Padilla: 00:02:37

Tim Tam with Tim Tam Slam is nothing better than that man.

Vit Muller: 00:02:40

We'll explain it for the guys listening 'cause we've got a lot

Vit Muller: 00:02:43

of folks, you know from us, listening to this podcast and they probably don't

Vit Muller: 00:02:47

know what the heck are we talking about?

Vit Muller: 00:02:49

Do you wanna tell them what Tim Tam is?

Nicolas Padilla: 00:02:51

so a Tim Tam is a rectangular cookie that you

Nicolas Padilla: 00:02:57

guys would call, I mean, you, you call it a cookie, right?

Nicolas Padilla: 00:03:00

it's a cookie, yeah.

Nicolas Padilla: 00:03:01

Or biscuit.

Nicolas Padilla: 00:03:02

It's a Tim Tam.

Nicolas Padilla: 00:03:03

And a Tim Tam Slam is, it's kind of like a chocolate covered Oreo, but

Nicolas Padilla: 00:03:09

the bread or whatever you want to call it in it, is so freaking amazing

Nicolas Padilla: 00:03:14

with warm milk or a hot chocolate.

Nicolas Padilla: 00:03:17

And you'll bite off two corners on the other side and then use it as a straw and

Nicolas Padilla: 00:03:22

suck up the, the whatever you're drinking, whether or not it's milk or hot chocolate.

Nicolas Padilla: 00:03:27

Then you eat it at the same time and it is to die for.

Nicolas Padilla: 00:03:31

It is so good and there's so many different, Flavors that are out there.

Nicolas Padilla: 00:03:35

It is great.

Nicolas Padilla: 00:03:36

I love it.

Nicolas Padilla: 00:03:37

Tim Tam is in my life as, as a staple at this point.

Vit Muller: 00:03:41

just like Tim, Tom's got many flavors when

Vit Muller: 00:03:44

it comes to digital marketing.

Vit Muller: 00:03:45

There's many ways to do it.

Vit Muller: 00:03:47

Look, you've been in the SEO world for over a decade working

Vit Muller: 00:03:50

with you know, agencies.

Vit Muller: 00:03:52

What's the biggest myth about SEO?

Vit Muller: 00:03:55

You're still here today.

Vit Muller: 00:03:56

That makes you laugh.

Nicolas Padilla: 00:03:58

Oh man.

Nicolas Padilla: 00:03:59

One of my favorite things that I'll hear is SEO is dead.

Nicolas Padilla: 00:04:02

And you think about it, I started in 2009 and, you know what?

Nicolas Padilla: 00:04:06

I've been to travel and train in 15 different countries, so

Nicolas Padilla: 00:04:09

it's, it's definitely not dead.

Vit Muller: 00:04:11

Now, your time in Australia.

Vit Muller: 00:04:15

How did the SEO landscape differ there compared to the US and like what

Vit Muller: 00:04:19

lessons did you bring back with you?

Nicolas Padilla: 00:04:22

Yeah.

Nicolas Padilla: 00:04:23

SEO is a different beast and it's, it's a very interesting beast when

Nicolas Padilla: 00:04:26

it comes to the SEO world, right?

Nicolas Padilla: 00:04:28

We gotta think in the United States, 80% of search traffic is

Nicolas Padilla: 00:04:32

coming from Google in Australia.

Nicolas Padilla: 00:04:35

From 2015 to 2018, when I was there, 95% of search traffic was coming from Google.

Nicolas Padilla: 00:04:45

it was, and still is a powerhouse when it comes to what people

Nicolas Padilla: 00:04:49

are utilizing for search.

Nicolas Padilla: 00:04:51

it is something that will always be evolving, but the biggest thing for me was

Nicolas Padilla: 00:04:56

the, just the size and value of Google.

Nicolas Padilla: 00:04:59

That's, that's one piece.

Nicolas Padilla: 00:05:01

The other piece that I learned was it is so much easier to rank

Nicolas Padilla: 00:05:07

outside of the United States.

Nicolas Padilla: 00:05:09

Than in in Australia, just the size of competition, the amount of competitors.

Nicolas Padilla: 00:05:16

It's a little bit less, so it's a little bit easier to rank outside of the US

Nicolas Padilla: 00:05:20

and Australia because of the competition along with the updates and those types

Nicolas Padilla: 00:05:26

of things are kind of the secondary or tertiary move when it comes to what

Nicolas Padilla: 00:05:30

Google and other people are doing.

Nicolas Padilla: 00:05:32

They'll look at updating the US first and then they'll do their

Nicolas Padilla: 00:05:36

Australian version after that.

Vit Muller: 00:05:38

Okay.

Vit Muller: 00:05:39

That's interesting.

Vit Muller: 00:05:40

I mean, it kinda makes sense.

Vit Muller: 00:05:41

US is very dense with, with population and lots of companies there.

Vit Muller: 00:05:46

now I've got a bunch of questions I wanna ask you because SEO

Vit Muller: 00:05:49

is evolving every single year.

Vit Muller: 00:05:51

I remember back in 2011 I was running my fitness business and there was the,

Vit Muller: 00:05:58

you know, Google Penguin algorithm and they, they call them by like

Vit Muller: 00:06:02

animal names all the way to now where, where we're with AI and everything.

Vit Muller: 00:06:06

So I've got like a whole bunch of questions for you to, to dive into all

Vit Muller: 00:06:09

these areas, but, just to define, I just want to start the bigger picture here.

Vit Muller: 00:06:15

You know, and I'm not saying the guys listening, don't know what SEO is, but

Vit Muller: 00:06:20

I think it's just good to define it.

Vit Muller: 00:06:22

Like what, what is SEO, what it is and what it is not.

Nicolas Padilla: 00:06:26

Yeah.

Nicolas Padilla: 00:06:27

SEO is search engine optimization, right?

Nicolas Padilla: 00:06:31

And in today's world, the definition of search engine is

Nicolas Padilla: 00:06:35

even one of those ones where, you know, those people who are

Nicolas Padilla: 00:06:37

pushing up their glasses or well, technically, search engine is

Nicolas Padilla: 00:06:41

anywhere for me, where somebody searching for a result could be a search engine.

Nicolas Padilla: 00:06:47

Whether or not that's Google, it's primarily been Google, Bing, Yahoo,

Nicolas Padilla: 00:06:52

DuckDuckGo, ask Gs back in the day.

Nicolas Padilla: 00:06:56

Those are all different search engines that are out there.

Nicolas Padilla: 00:06:59

but if we're looking at chat, GPT Gemini Cloud, there are a variety

Nicolas Padilla: 00:07:06

of different search engines.

Nicolas Padilla: 00:07:07

It's just the way that they're searching are a little bit different.

Vit Muller: 00:07:10

I wouldn't even take it to next level.

Vit Muller: 00:07:12

I would even think the actual end user, the person looking

Vit Muller: 00:07:16

online and searching for stuff,

Nicolas Padilla: 00:07:18

You're

Vit Muller: 00:07:18

it's also optimized for them too.

Nicolas Padilla: 00:07:20

Yeah, absolutely.

Nicolas Padilla: 00:07:22

The one thing that I've learned the most in my time of doing SEO is

Nicolas Padilla: 00:07:28

you've gotta have this weird balance.

Nicolas Padilla: 00:07:31

It's a ballet of trying to say, I'm trying to make it so that the end person who

Nicolas Padilla: 00:07:36

is searching knows what they're looking at, and also the bots, the, the Google

Nicolas Padilla: 00:07:42

algorithm, the Chat GPT, whatever entity is coming onto my website and trying

Nicolas Padilla: 00:07:48

to understand what they're looking at.

Nicolas Padilla: 00:07:50

I need to make it so that they understand it just as much, if not more, than the

Nicolas Padilla: 00:07:55

person who is searching for whatever service or what they're looking for

Nicolas Padilla: 00:07:59

on your website, understands it.

Nicolas Padilla: 00:08:01

So if we can get all of those things in line, that's when

Nicolas Padilla: 00:08:05

you're actually gonna get the best experience on the on with SEO period.

Vit Muller: 00:08:09

There is a logical sequence to it.

Vit Muller: 00:08:11

which explains what you just said, right?

Vit Muller: 00:08:13

If, if I'm online, if I'm on Google, I'm looking for something,

Vit Muller: 00:08:16

it needs to be the Google engine.

Vit Muller: 00:08:19

Is the first step in line that needs to find that relevant topic before I can then

Vit Muller: 00:08:24

see it and pick, pick it from the list.

Vit Muller: 00:08:26

What would've found?

Vit Muller: 00:08:27

And so this almost like, this is the difference between, I guess the

Vit Muller: 00:08:31

technical SEO content, SEO and local SEO that plays, plays, in here.

Vit Muller: 00:08:36

Can you break down the difference between those three in like plain

Vit Muller: 00:08:40

English for the guys listening?

Nicolas Padilla: 00:08:42

I, I, yes I can, but.

Nicolas Padilla: 00:08:45

I will always have a hard time explaining this because good

Nicolas Padilla: 00:08:50

SEO is just labeled as good.

Nicolas Padilla: 00:08:54

SEO.

Nicolas Padilla: 00:08:55

The way that I see good SEO is organizing your website with titles, descriptions,

Nicolas Padilla: 00:09:02

H1's, copy, interlinking pages.

Nicolas Padilla: 00:09:05

That is good.

Nicolas Padilla: 00:09:07

SEO, some people would call that technical, SEO, with making sure that the

Nicolas Padilla: 00:09:12

site architecture, the schema, the title tags, the H ones, they all are co-align

Nicolas Padilla: 00:09:19

with what you're trying to rank for.

Nicolas Padilla: 00:09:20

That's, that's onsite.

Nicolas Padilla: 00:09:22

SEO for me, that's basic SEO, that is healthy and good for what you're doing.

Nicolas Padilla: 00:09:27

Once you've done that, I look at off page SEO or it's, it's search engine

Nicolas Padilla: 00:09:32

optimization saying I want to create a relationship with a third party website

Nicolas Padilla: 00:09:37

that's in the same industry that I am in.

Nicolas Padilla: 00:09:40

Get a link pointed back to the very well organized sexy SEO optimized

Nicolas Padilla: 00:09:47

website that we have put together, and that is good off page back linking

Nicolas Padilla: 00:09:53

SEO to a very technically sound OnPage website that's, that's optimized.

Vit Muller: 00:10:00

Okay.

Vit Muller: 00:10:01

Now, would, what about speed ,load speed and, display optimization?

Nicolas Padilla: 00:10:06

Those are, that, that to me is good.

Nicolas Padilla: 00:10:10

SEO and also it mixes as a good website build.

Nicolas Padilla: 00:10:15

It's just how it is, the reason why you choose some of these different

Nicolas Padilla: 00:10:19

web builders that are out there, whether or not it's a WordPress

Nicolas Padilla: 00:10:22

Elementor page, a go high level page, or a Dodo website or a Wix.

Nicolas Padilla: 00:10:27

It's just you want to utilize whatever platform that's there, that that is

Nicolas Padilla: 00:10:33

built in a way for the end user to understand what they're looking at.

Nicolas Padilla: 00:10:37

A bot to be able to easily go into it and understand quickly what's going

Nicolas Padilla: 00:10:41

on with it and then move forward.

Nicolas Padilla: 00:10:43

but speed optimization, those types of things.

Nicolas Padilla: 00:10:45

Absolutely.

Nicolas Padilla: 00:10:45

That's technical.

Nicolas Padilla: 00:10:46

SEO.

Nicolas Padilla: 00:10:47

But to me that's just on page SEO when it's done.

Nicolas Padilla: 00:10:49

Right.

Nicolas Padilla: 00:10:50

That's it.

Vit Muller: 00:10:51

Okay, interesting.

Nicolas Padilla: 00:10:53

What are your thoughts on that?

Nicolas Padilla: 00:10:54

Am I crazy?

Nicolas Padilla: 00:10:55

Do I have a weird opinion?

Vit Muller: 00:10:57

I'm very, you know, I tend to be very compartmentalized

Vit Muller: 00:10:59

in the process, so like I look at the whole process and I like to.

Vit Muller: 00:11:04

Just break it down by, you know, its own individual like category.

Vit Muller: 00:11:09

So like when I'm thinking technical, SEO, I'm thinking speed.

Vit Muller: 00:11:13

So like I'm thinking, okay, I'm gonna put it on a CDN, like CloudFlare, I'm

Vit Muller: 00:11:18

thinking optimizing it for mobile.

Vit Muller: 00:11:20

'cause that's the majority that people view things on.

Vit Muller: 00:11:24

and in my view that that's what I always thought that would be the technical SEO

Vit Muller: 00:11:28

in terms of speed and performance and then the content and the H one and two.

Vit Muller: 00:11:32

I always thought that's more on under con content, SEO.

Vit Muller: 00:11:35

I like how you just, you just put it like, it's just good SEO in general.

Vit Muller: 00:11:38

You just don't try and alize it.

Vit Muller: 00:11:41

That's probably just me just being super nerdy.

Vit Muller: 00:11:43

But,

Nicolas Padilla: 00:11:43

Oh no, I like it and I, and I think it's valuable

Nicolas Padilla: 00:11:46

to be super nerdy, nerdy in paying attention to these details, right?

Nicolas Padilla: 00:11:51

The only thing that I would say is.

Nicolas Padilla: 00:11:53

Having done this forever.

Nicolas Padilla: 00:11:55

Now, I would just say if you don't want to be affected in a negative

Nicolas Padilla: 00:12:01

way by these algorithm changes, you need to take a step back.

Nicolas Padilla: 00:12:05

Not you, I'm just saying anybody in general needs to step back and say,

Nicolas Padilla: 00:12:10

is this something that is valuable and will withstand the test of time?

Nicolas Padilla: 00:12:15

Right?

Nicolas Padilla: 00:12:15

So page speed, no matter what is always going to be valuable.

Nicolas Padilla: 00:12:20

If it's adding superfluous random content with each location that's within a X

Nicolas Padilla: 00:12:26

amount of time, that is something that is not going to withstand the test of time.

Nicolas Padilla: 00:12:31

And you're gonna have more of a negative situation than a positive, even

Nicolas Padilla: 00:12:34

though you might have some quick wins.

Nicolas Padilla: 00:12:36

So on my side, I've always just seen it as, that's just SEO, right?

Nicolas Padilla: 00:12:41

Mobile optimization, that should get just great SEO and web design in general.

Nicolas Padilla: 00:12:46

all of the other things, it's just SEO.

Nicolas Padilla: 00:12:49

I don't know, maybe I'm just that weirdo who's you know what?

Nicolas Padilla: 00:12:53

I'm just optimizing and making it work.

Vit Muller: 00:12:56

Okay.

Vit Muller: 00:12:57

Look, I mean there is, there's also a debate around how long SEO can

Vit Muller: 00:13:01

take and whether it's worth it.

Vit Muller: 00:13:04

And I think this is where, they come and belief like ah, SEO

Vit Muller: 00:13:10

is there, SEO is not worth it.

Vit Muller: 00:13:11

What's your take on that today?

Nicolas Padilla: 00:13:13

SEO is not dead, and the reason why I say it's not dead is

Nicolas Padilla: 00:13:17

its purest in most simple form is to think about SEO is and my optimizing my

Nicolas Padilla: 00:13:24

website to make it to where anybody and everybody that looks at it or anything

Nicolas Padilla: 00:13:29

that looks at it, knows exactly what they're looking at and I'm giving myself

Nicolas Padilla: 00:13:33

the best chance whether or not that's on Google and I'm getting visibility there.

Nicolas Padilla: 00:13:39

Or I'm using LLM txt schema, FAQs on individual pages, whatever

Nicolas Padilla: 00:13:44

it may be to appear inside of the AI search queries, right?

Nicolas Padilla: 00:13:49

You're creating the best opportunity.

Nicolas Padilla: 00:13:52

That down to its fundamentals is search engine optimization.

Nicolas Padilla: 00:13:56

You're creating the best opportunity.

Nicolas Padilla: 00:13:59

That's it.

Nicolas Padilla: 00:14:00

Do I think that that's going to die?

Nicolas Padilla: 00:14:02

Absolutely not.

Nicolas Padilla: 00:14:03

Right?

Nicolas Padilla: 00:14:04

It's like you're doing the fundamentals of anything.

Nicolas Padilla: 00:14:06

Whether or not it's called SEO, I don't know.

Nicolas Padilla: 00:14:09

I thinker.

Nicolas Padilla: 00:14:10

SEO is turning into search everywhere, optimization, and you're

Nicolas Padilla: 00:14:14

optimizing for anybody and anything that's coming onto your website.

Vit Muller: 00:14:18

I think it goes also, it could be that people just get to,

Vit Muller: 00:14:21

hang upon the technicality of it, the technical term, and they actually might

Vit Muller: 00:14:25

forget the actual core purpose of it.

Vit Muller: 00:14:28

So, you know, it's if you walk in on a street on a high street, you got a lot

Vit Muller: 00:14:34

of shop fronts and you're trying to find, I don't know, maybe you wanna buy new

Vit Muller: 00:14:39

sneakers, so you're gonna walk through the street and you're gonna look for a

Vit Muller: 00:14:42

shop front that, you know, that's got sneakers behind the glass and it, and

Vit Muller: 00:14:47

it's clear that that's a sneaker shop.

Vit Muller: 00:14:50

That to me that's you know, what Google would do?

Vit Muller: 00:14:52

find that shopfront for you and tell you, hey, it, it's there,

Vit Muller: 00:14:55

it's a hundred meters further.

Vit Muller: 00:14:56

That's where that is.

Vit Muller: 00:14:58

And then there's two other ones as well after that.

Vit Muller: 00:15:00

So you can go and pick which one you wanna go into.

Vit Muller: 00:15:03

So to me, like as, you know, like in a, in a core sense, it's It's

Vit Muller: 00:15:06

marketing, it's, you won't make it.

Vit Muller: 00:15:08

You wanna make it easy for people to find what they're looking for and when they

Vit Muller: 00:15:13

find it, is it relevant to their need?

Vit Muller: 00:15:16

Right?

Vit Muller: 00:15:16

And so,

Nicolas Padilla: 00:15:17

You're a hundred per, you're a hundred percent correct.

Nicolas Padilla: 00:15:19

And I love your analogy.

Nicolas Padilla: 00:15:21

Another analogy that I like to speak to is, there's two, you could

Nicolas Padilla: 00:15:24

continue with your, your sneakers.

Nicolas Padilla: 00:15:26

One where it's okay, are you going out dancing?

Nicolas Padilla: 00:15:28

Are you gonna wear the exact same shoes, right?

Nicolas Padilla: 00:15:31

Or are you gonna go on a hike or are you gonna go snowshoeing or are

Nicolas Padilla: 00:15:35

you gonna go on a a 15 meter run?

Nicolas Padilla: 00:15:37

Are you gonna do sprint?

Nicolas Padilla: 00:15:38

Are you playing soccer or football?

Nicolas Padilla: 00:15:40

Right.

Nicolas Padilla: 00:15:41

There's a or footy for you, right?

Nicolas Padilla: 00:15:43

but there's a variety of different sneakers or shoes that you might wear

Nicolas Padilla: 00:15:47

depending on the race that you're in.

Nicolas Padilla: 00:15:49

and on our side we like to speak it to it as a mechanic shop, if you're gonna go

Nicolas Padilla: 00:15:54

on a, you know, a marathon or the gumball race or whatever, we're gonna make it to

Nicolas Padilla: 00:16:00

where your car has the best opportunity, according to the competition that you've

Nicolas Padilla: 00:16:04

got to appear on the first page or wherever you are being searched for.

Vit Muller: 00:16:09

Now I wanna just dive in a little bit further on this.

Vit Muller: 00:16:11

in terms of the length, like how long does it take, 'cause that has

Vit Muller: 00:16:17

been a common, common knowledge that SEO is not one of those, it's not

Vit Muller: 00:16:20

like launching a Facebook a and you get leads pretty much within a day.

Vit Muller: 00:16:26

SEO it's just a little bit of a, a longer game by nature, right?

Vit Muller: 00:16:30

Like there's, there's more work to it.

Vit Muller: 00:16:32

And because of that, there is more investment, outlay initially before

Vit Muller: 00:16:36

you actually start to see results.

Vit Muller: 00:16:38

and that I, and I think.

Vit Muller: 00:16:40

Yeah, this is where I think a lot of people then are

Vit Muller: 00:16:42

thinking, well, is it worth it?

Vit Muller: 00:16:43

So how, what is your, like, how long does SEO take typically in your view?

Vit Muller: 00:16:49

you've been working with Boostability, you guys do this day in, day out.

Vit Muller: 00:16:52

How long should SEO take and are the differences in, I

Vit Muller: 00:16:57

don't know, circumstances and,

Nicolas Padilla: 00:16:59

Yeah.

Nicolas Padilla: 00:17:00

Yeah.

Nicolas Padilla: 00:17:01

I think it's a great question.

Nicolas Padilla: 00:17:02

I think it's, it's always one of the hardest things when

Nicolas Padilla: 00:17:04

you're trying to sell SEO.

Nicolas Padilla: 00:17:05

You wanna make sure that you set the right expectations.

Nicolas Padilla: 00:17:08

What is the purpose of doing?

Nicolas Padilla: 00:17:10

SEO is what I want to speak to, and then I'll talk about, the length.

Nicolas Padilla: 00:17:14

Is it worth it?

Nicolas Padilla: 00:17:15

Is the first question that I want to get, get to.

Nicolas Padilla: 00:17:17

If you had 80% of traffic coming from Google, right?

Nicolas Padilla: 00:17:22

When it comes to people searching online, and of that 84% are clicking organically,

Nicolas Padilla: 00:17:29

that means majority share are clicking in the organic section, that by itself.

Nicolas Padilla: 00:17:35

By itself means you should do SEO, right?

Nicolas Padilla: 00:17:39

If people are searching for the services that you provide, the website that you

Nicolas Padilla: 00:17:43

provide, the e-commerce store that that has your products, the answer is yes.

Nicolas Padilla: 00:17:48

You should invest in it.

Nicolas Padilla: 00:17:50

Right?

Nicolas Padilla: 00:17:50

That's, that's my first answer.

Nicolas Padilla: 00:17:52

Now, when it comes to time, we need to understand what are the variables

Nicolas Padilla: 00:17:56

that can create a difficulty when it comes to time On boost ability

Nicolas Padilla: 00:18:01

side, we've helped with over 200,000 websites on the first page, right?

Nicolas Padilla: 00:18:07

Our average is 86% of our customers are on the first page within six months.

Nicolas Padilla: 00:18:13

The key things that would make it to where you don't achieve first page

Nicolas Padilla: 00:18:17

status or the following, you don't have enough time or a large enough

Nicolas Padilla: 00:18:21

package or enough work to be able to get that customer on the first page, for

Nicolas Padilla: 00:18:26

example, they're like, okay, I'm gonna dedicate 10 hours worth of work a month.

Nicolas Padilla: 00:18:31

But the amount of competition that we've got, we're in a large city, we're in the

Nicolas Padilla: 00:18:35

middle of Sydney, and we're a roofer, and we've got a little bit amount of time.

Nicolas Padilla: 00:18:41

Our competitors are already beating us, and we've got, we're trying

Nicolas Padilla: 00:18:43

to catch up with them, right?

Nicolas Padilla: 00:18:45

So it it, it could make it to where we just need more time or

Nicolas Padilla: 00:18:49

we're not optimizing our website.

Nicolas Padilla: 00:18:51

Sometimes people will think, okay, I'm just gonna do the backlinks and I'm not

Nicolas Padilla: 00:18:54

gonna update the website, or vice versa.

Nicolas Padilla: 00:18:56

You need to have a cohesive plan of everything.

Nicolas Padilla: 00:18:59

So what I'm trying to get at is if you have websites, link building and a

Nicolas Padilla: 00:19:07

valuable game plan, you should be able to get on the first page within six

Nicolas Padilla: 00:19:11

months rather easily, no matter what.

Vit Muller: 00:19:14

No matter what.

Vit Muller: 00:19:15

Okay.

Vit Muller: 00:19:16

That's, I like that.

Vit Muller: 00:19:18

Six months, that's what I, and that kind of confirms what I've been hearing in

Vit Muller: 00:19:22

general by SEO companies as well, so,

Nicolas Padilla: 00:19:25

I think, I think one thing to call out there though that is you

Nicolas Padilla: 00:19:30

should never guarantee first page ranking.

Nicolas Padilla: 00:19:35

There's a lot of variables that are out there.

Nicolas Padilla: 00:19:36

It's also against Google's, guidelines.

Nicolas Padilla: 00:19:39

They've literally come up stated that it's against our guidelines if somebody's

Nicolas Padilla: 00:19:42

guaranteeing, first page results.

Nicolas Padilla: 00:19:44

but with enough experience and those types of things, you should be able

Nicolas Padilla: 00:19:48

to get somebody on the first page.

Nicolas Padilla: 00:19:49

If you're doing good SEO and you're getting industry relevant

Nicolas Padilla: 00:19:52

websites to point back to them, it, it's a hundred percent possible.

Vit Muller: 00:19:56

What can you guarantee then, because it's.

Vit Muller: 00:20:00

You already said it's hard, it's harder sell already by nature.

Vit Muller: 00:20:05

'cause it's well, you know, see a results in six months and it's gonna

Vit Muller: 00:20:07

cost you, you know, 10 grand to get

Nicolas Padilla: 00:20:10

Yeah.

Nicolas Padilla: 00:20:10

Yeah.

Vit Muller: 00:20:10

plus now you kind of guarantee first page.

Vit Muller: 00:20:12

So what should agencies focus?

Vit Muller: 00:20:14

This is almost, I wanna just stay on a technical bit, but

Vit Muller: 00:20:17

we can come back to that.

Vit Muller: 00:20:18

but this brings a good, topic around sales selling, SEO, what should you focus on?

Nicolas Padilla: 00:20:25

Here's what I can guarantee that you will receive

Nicolas Padilla: 00:20:28

when you're working with us.

Nicolas Padilla: 00:20:29

I can guarantee that on a monthly basis, you will see every

Nicolas Padilla: 00:20:33

task that we are completing.

Nicolas Padilla: 00:20:35

We'll break down the task, the benefit when we did it, and how it benefited you.

Nicolas Padilla: 00:20:40

You'll be able to see every keyword that we are focusing on their start

Nicolas Padilla: 00:20:44

date, start rank, current rank.

Nicolas Padilla: 00:20:46

When they get into the top 10, we could, we take a screenshot saying, guess what?

Nicolas Padilla: 00:20:50

We got you on the first page.

Nicolas Padilla: 00:20:51

Let's work on the next set of keywords.

Nicolas Padilla: 00:20:54

We'll add individual pages, we'll show you what we're doing.

Nicolas Padilla: 00:20:59

One of the key things that I think that SEO has a hard time with is a

Nicolas Padilla: 00:21:03

lot of freelancers and freelancers are great, don't get me wrong.

Nicolas Padilla: 00:21:07

Some of the amount, the nerdy stuff that comes outta the freelance

Nicolas Padilla: 00:21:10

world, I will always appreciate.

Nicolas Padilla: 00:21:13

Every now and then, though, you'll get some people that make it to

Nicolas Padilla: 00:21:17

where SEO doesn't have the best name, where somebody's taken money

Nicolas Padilla: 00:21:21

from somebody and they're saying, yeah, I'm gonna do this work.

Nicolas Padilla: 00:21:24

And then they don't show you what they're doing on a monthly basis.

Nicolas Padilla: 00:21:27

They don't show their impact.

Nicolas Padilla: 00:21:29

They don't regularly reach out.

Nicolas Padilla: 00:21:31

They don't give you a dashboard if you have the ability to say.

Nicolas Padilla: 00:21:35

Yes, I'm taking your money, but guess what?

Nicolas Padilla: 00:21:37

This is what we're doing with your money and we have a regular check-in

Nicolas Padilla: 00:21:41

and we show the growth of the keywords, or we tell you what's going on.

Nicolas Padilla: 00:21:45

What we can say is 86% of our customers are on the first page within six months.

Nicolas Padilla: 00:21:50

In nine months, it's 97.

Nicolas Padilla: 00:21:52

So we can literally say, we can show you what we're doing and how it

Nicolas Padilla: 00:21:56

works, and along the way we'll show you the growth that you're receiving.

Vit Muller: 00:22:00

So that's once you get them as a client, that's almost like

Vit Muller: 00:22:04

it's a critical thing to retain them, is to keep them in, in the view of

Vit Muller: 00:22:09

the performance of the progress.

Vit Muller: 00:22:10

So, and I've seen this, I've seen this before, I've heard this before,

Vit Muller: 00:22:14

that the reporting aspect when it comes to SEO is it's crucial because.

Vit Muller: 00:22:20

There is a lot of this technicality stuff, and at the end of the

Vit Muller: 00:22:23

day, the business owner cares about growth of their business.

Vit Muller: 00:22:27

So you need to be really good at creating that.

Vit Muller: 00:22:31

you know, that, that, ongoing set of touch points and then connecting the

Vit Muller: 00:22:37

dots back to the growth of the business.

Vit Muller: 00:22:39

So if you say, you know, this month we help you rank and this keyboard, now

Vit Muller: 00:22:43

we're gonna focus on that next keyboard.

Vit Muller: 00:22:45

Would you also then explain the correlation in what it

Vit Muller: 00:22:49

could do for their business?

Vit Muller: 00:22:51

to, to my mind, like the first thing that pops in my mind would be like,

Vit Muller: 00:22:53

well, the number of traffic increase,

Nicolas Padilla: 00:22:56

Yeah.

Nicolas Padilla: 00:22:57

You could do a variety of things and if you have regular communication, it's huge.

Nicolas Padilla: 00:23:01

I'll explain what we do and then I'll explain why we do it.

Nicolas Padilla: 00:23:04

If you're able to say, we started on this page, this is the current page

Nicolas Padilla: 00:23:09

that we've got, this is the amount of keyword positions that you've increased.

Nicolas Padilla: 00:23:14

We're at least saying we're showing growth.

Nicolas Padilla: 00:23:15

There's a momentum shift, the inertia has been broken and we're we're

Nicolas Padilla: 00:23:19

trending towards the first page.

Nicolas Padilla: 00:23:21

Then if we could show them their Google Analytics and show them their organic

Nicolas Padilla: 00:23:26

traffic, where it started, where it's currently at, how that compares to Google

Nicolas Padilla: 00:23:30

Trends, where they, hopefully they had it for over a year, and we could go

Nicolas Padilla: 00:23:34

from, this is what you did last year, this is where you're currently at.

Nicolas Padilla: 00:23:38

The giving them the best experience is valuable.

Nicolas Padilla: 00:23:42

Now, in today's world, in my opinion, people care about the experience just

Nicolas Padilla: 00:23:48

as much as they care about the product.

Nicolas Padilla: 00:23:51

Why do I say that?

Nicolas Padilla: 00:23:52

How many freaking unboxing videos do we end up watching of somebody just

Nicolas Padilla: 00:23:57

opening a freaking box and moving this or that and, oh, I got a sticker.

Nicolas Padilla: 00:24:02

Oh, look at this.

Nicolas Padilla: 00:24:03

It's not styrofoam.

Nicolas Padilla: 00:24:04

It's a crazy cardboard that's made from recycled dog food, right?

Nicolas Padilla: 00:24:09

It doesn't matter.

Nicolas Padilla: 00:24:10

But the experience is almost half as important as the performance.

Nicolas Padilla: 00:24:17

Because if you don't have the ability to say, this is what you bought, this is what

Nicolas Padilla: 00:24:22

you're paying for and this is what you're getting out of it, it's not gonna help.

Nicolas Padilla: 00:24:26

I bought a scale 'cause I'm chubby.

Nicolas Padilla: 00:24:28

I'm a chubby dude, and I'm trying to lose weight.

Nicolas Padilla: 00:24:31

If I weigh myself today and I don't wait for six or seven months and weigh

Nicolas Padilla: 00:24:36

myself, I have no way of understanding if I'm on the right trajectory.

Nicolas Padilla: 00:24:41

So we're gonna make sure that we give each customer the right

Nicolas Padilla: 00:24:45

understanding of where we're at and where we're trying to go along the way.

Nicolas Padilla: 00:24:47

That's, that has to happen.

Vit Muller: 00:24:49

What are some of the things you put into those reports?

Nicolas Padilla: 00:24:53

Yeah.

Nicolas Padilla: 00:24:54

every task that we complete, no matter what, if it's something that the

Nicolas Padilla: 00:24:59

customer would be charged in regards to work, we'll put it in there.

Nicolas Padilla: 00:25:03

We break down every task that we've completed on a monthly basis.

Nicolas Padilla: 00:25:07

They can actually say, okay, I can hover over this task and we'll tell me

Nicolas Padilla: 00:25:11

what that task is, how it benefits me.

Nicolas Padilla: 00:25:14

If we've written a larger piece of content, we will actually

Nicolas Padilla: 00:25:18

put that piece of content inside of that reporting dashboard.

Nicolas Padilla: 00:25:21

we'll also show graphs showing the growth of the keywords, where they're

Nicolas Padilla: 00:25:25

at, what kind of trends we're seeing.

Nicolas Padilla: 00:25:27

On the, analytics side.

Nicolas Padilla: 00:25:29

We'll show all organic traffic, and you can break it down by month.

Nicolas Padilla: 00:25:33

And then you can also see where they're getting majority of their

Nicolas Padilla: 00:25:36

traffic from organically, whether or not that's from Google, Yahoo,

Nicolas Padilla: 00:25:40

Bing, Che, pt, those things.

Nicolas Padilla: 00:25:43

And then of course, local listings.

Nicolas Padilla: 00:25:45

Local listings is huge.

Nicolas Padilla: 00:25:46

So we'll break down all of the listings that we've updated.

Nicolas Padilla: 00:25:49

We'll show impressions of that with our Google business profile calls, those types

Nicolas Padilla: 00:25:53

of things to make 'em feel uncomfortable.

Nicolas Padilla: 00:25:56

Right.

Nicolas Padilla: 00:25:56

Making somebody say, okay, I get that this is a six to nine month journey.

Nicolas Padilla: 00:26:01

I get it.

Nicolas Padilla: 00:26:02

As long as you make me feel comfortable.

Nicolas Padilla: 00:26:04

And the sales person set that expectation.

Nicolas Padilla: 00:26:07

In the beginning, you'll be fine.

Vit Muller: 00:26:09

And as long as at the end there is a return on

Vit Muller: 00:26:11

the investment, that's critical.

Vit Muller: 00:26:14

I mean even because you are gonna have a nice relationship with an agency and

Vit Muller: 00:26:18

they give you all the updates and you can see there's been work being done.

Vit Muller: 00:26:23

but at the end of the day, you know there's gotta be return.

Nicolas Padilla: 00:26:27

If that phone isn't ringing or if you're not getting

Nicolas Padilla: 00:26:30

people submitting forms on your website, it's, it's all for null.

Vit Muller: 00:26:34

Yeah.

Vit Muller: 00:26:35

Now let's talk SEO and ai, you already hinted as there's, it's a schema markups

Vit Muller: 00:26:40

that can be utilized and there's a shift in how SEO is being done today to

Vit Muller: 00:26:45

how it's being done like 10 years ago.

Vit Muller: 00:26:48

That's

Nicolas Padilla: 00:26:48

Do you believe so?

Vit Muller: 00:26:50

I, I believe so certain, like in terms of technical aspects to

Vit Muller: 00:26:54

it, especially when it comes to ai, you,

Nicolas Padilla: 00:26:57

Well, ai absolutely that.

Nicolas Padilla: 00:26:58

I agree with that.

Nicolas Padilla: 00:26:59

I agree with that.

Nicolas Padilla: 00:27:00

I absolutely agree with, right.

Nicolas Padilla: 00:27:01

There's a little bit of things, but schema markup, I remember

Nicolas Padilla: 00:27:04

doing that in 2015 with all of the campaigns that I was working on.

Nicolas Padilla: 00:27:09

Right.

Nicolas Padilla: 00:27:09

I remember going into, Google Search Console, which at that time,

Nicolas Padilla: 00:27:14

oh, webmaster tools and going and making sure that I highlighted

Nicolas Padilla: 00:27:18

data rich, rich snippets, right?

Nicolas Padilla: 00:27:22

I think, I think yes, there's an adjustment because AI is there.

Nicolas Padilla: 00:27:28

Good SEO.

Nicolas Padilla: 00:27:29

In 2015, 2016, you had the ability to go to schema.org, put that schema tag

Nicolas Padilla: 00:27:37

inside of your website, and you would perform better than others because you

Nicolas Padilla: 00:27:42

were providing more information when those Google bots were coming to your website.

Nicolas Padilla: 00:27:46

The only difference is now AI is using those same schema

Nicolas Padilla: 00:27:51

things that are happening.

Nicolas Padilla: 00:27:54

We're adding FAQs with a schema tag to the website, which is valuable, right?

Nicolas Padilla: 00:27:59

It's just, it's the same thing, just a little bit of a tweak, and

Nicolas Padilla: 00:28:03

I don't think it's so much more crazy than we thought before.

Nicolas Padilla: 00:28:06

That's my opinion.

Nicolas Padilla: 00:28:07

I'd love for you to tell me if I'm wrong.

Vit Muller: 00:28:09

No.

Vit Muller: 00:28:09

So I mean, I hundred percent believe, agree, on the s scheme of stuff.

Vit Muller: 00:28:14

I wasn't alluding to that.

Vit Muller: 00:28:15

It was more, you know, with keyword.

Vit Muller: 00:28:17

Keywords, long keywords, keyword strategy in general.

Vit Muller: 00:28:20

Keyword staffing.

Vit Muller: 00:28:22

Yeah.

Vit Muller: 00:28:22

where

Vit Muller: 00:28:24

I was doing a bit of research as well, Neil Patel, he says, that, keywords,

Vit Muller: 00:28:29

these days don't have as much relevance, in terms of quantity of keyboards as

Vit Muller: 00:28:35

opposed to the actual content itself and how well it's written and how in depth

Vit Muller: 00:28:40

the particular subject matter topic is.

Vit Muller: 00:28:43

Because in the past, we could just get away and just focus on keyword stuffing.

Vit Muller: 00:28:48

And it would rank, but everybody's doing it these days.

Vit Muller: 00:28:51

So what he's saying, and you can correct me if I'm wrong, but that's

Vit Muller: 00:28:55

what I found, you know, is, is that Google, these days, they really look

Vit Muller: 00:29:01

at, you know, is the content really like in depth and is it in, are they

Vit Muller: 00:29:06

like correlating articles as well?

Vit Muller: 00:29:08

So let's see if you've got a block about, let's stay on the topic of sneakers.

Vit Muller: 00:29:11

I don't know why.

Nicolas Padilla: 00:29:12

Yeah.

Nicolas Padilla: 00:29:12

I

Vit Muller: 00:29:12

You know, if you got a, a block about sneakers, how to

Vit Muller: 00:29:15

buy the best sneaker, you know, what is a good sneaker investment?

Vit Muller: 00:29:18

And then you referencing an other article on the same block that talks

Vit Muller: 00:29:23

about, I don't know, shoelaces and, something relevant to the first article.

Vit Muller: 00:29:28

That's the stuff that, Google likes to see because it just

Nicolas Padilla: 00:29:32

Yeah.

Nicolas Padilla: 00:29:32

Interlinking

Vit Muller: 00:29:33

there's more expertise in it, right?

Vit Muller: 00:29:35

But then they also, the other thing I've noticed, I've seen is that they also look

Vit Muller: 00:29:39

at, okay, well this is great content.

Vit Muller: 00:29:40

About who wrote it and do they have an authority?

Nicolas Padilla: 00:29:44

yeah.

Nicolas Padilla: 00:29:44

I, I, I

Vit Muller: 00:29:46

like that wasn't, wasn't a thing in the past.

Nicolas Padilla: 00:29:48

I, I, I think it was maybe I started a little bit

Nicolas Padilla: 00:29:52

late and I always had this thought process of I can do it the right

Nicolas Padilla: 00:29:57

way, or we can go the quick route.

Nicolas Padilla: 00:30:00

Now, when it comes to keyword stuffing, that was an absolute

Nicolas Padilla: 00:30:02

no from the beginning, right?

Nicolas Padilla: 00:30:05

We have always thought of search engine optimization,

Nicolas Padilla: 00:30:08

not search engine manipulation.

Nicolas Padilla: 00:30:11

I remember in 2000, 13, 14, 15, I was on the Boost Ability Premium team.

Nicolas Padilla: 00:30:18

I managed about 30 to 40 accounts on a monthly basis.

Nicolas Padilla: 00:30:21

These were people who were spending between five to $10,000 a month

Nicolas Padilla: 00:30:26

on search engine optimization.

Nicolas Padilla: 00:30:28

At that time, I was adding individual service pages for the all of

Nicolas Padilla: 00:30:32

the services that they provided.

Nicolas Padilla: 00:30:34

We would create a blog for them.

Nicolas Padilla: 00:30:37

I'd make sure that they had schema and rich snippets anywhere and everywhere.

Nicolas Padilla: 00:30:41

I also would make sure that the content that was on their website was

Nicolas Padilla: 00:30:46

always relevant to what the people were searching for, but also contain

Nicolas Padilla: 00:30:49

the keywords, but was not something where it's oh, I need to have 17%

Nicolas Padilla: 00:30:55

of keyword, blah, blah, blah, blah.

Nicolas Padilla: 00:30:57

No, it had to make sense.

Nicolas Padilla: 00:30:59

Now, one thing that I love and the reason why I am, I'm very.

Nicolas Padilla: 00:31:03

Proud of what we've done on Boost ability with this is with

Nicolas Padilla: 00:31:07

these cute little animal updates.

Nicolas Padilla: 00:31:10

We've received a positive intake since those updates.

Nicolas Padilla: 00:31:15

So whether or not it is, I remember the medic update, or if it's the

Nicolas Padilla: 00:31:19

penguin, the panda, we've actually seen benefit from that because

Nicolas Padilla: 00:31:23

we're doing it right the first time.

Nicolas Padilla: 00:31:25

and that, that is key key to us.

Nicolas Padilla: 00:31:27

So on my side, good, SEO will always be good SEO.

Nicolas Padilla: 00:31:33

Now do we need to maybe, you know, site speed might need to make a

Nicolas Padilla: 00:31:37

change and we say, you know what, Mr. Miss Customer, you built this

Nicolas Padilla: 00:31:40

website on this specific platform.

Nicolas Padilla: 00:31:43

Our recommendation is you make a change here because of,

Nicolas Padilla: 00:31:46

and then explain it to 'em.

Nicolas Padilla: 00:31:47

Absolutely.

Nicolas Padilla: 00:31:48

But good SEO will always last and I think it will help.

Nicolas Padilla: 00:31:53

And there might be some tiny things that we have to make changes too.

Vit Muller: 00:31:56

Yeah, absolutely.

Vit Muller: 00:31:58

and I think this is where it's important distinction to like what

Vit Muller: 00:32:02

the focus, what's the core focus here is to make it easy for people to get

Vit Muller: 00:32:07

the information they're looking for.

Vit Muller: 00:32:08

And then based on that, decide, is this provider, is this website

Vit Muller: 00:32:12

the right provider for the service that I'm looking for?

Vit Muller: 00:32:14

Because it's about, at the end of the day, conversion happens based on trust.

Vit Muller: 00:32:19

So if you can build trust, and how you do that is through on the back

Vit Muller: 00:32:22

of really good quality content, then, then you're gonna be winning.

Vit Muller: 00:32:26

So I think the key thing here is to always remember whilst you do need to do SEO for.

Vit Muller: 00:32:34

Search engines as well and, and all the technicalities as well.

Vit Muller: 00:32:38

So it can be found at the end of the day, it needs to be written for the end user

Vit Muller: 00:32:42

because that's the core focus is, is not to just be found, but it's for somebody

Vit Muller: 00:32:47

who lands on that article to actually want to stay and read the whole bloody thing.

Nicolas Padilla: 00:32:52

Yes.

Nicolas Padilla: 00:32:53

And in today's world, reading the whole thing is becoming more and more difficult.

Vit Muller: 00:32:57

It is, yes.

Vit Muller: 00:32:59

So this, let's go back to my initial question.

Vit Muller: 00:33:01

Let's talk about SEO and ai because AI is shifting the game and less

Vit Muller: 00:33:07

people are going and warning, and I, I think that's my prediction.

Vit Muller: 00:33:11

More and more people will be less inclined to go to actual blocks and

Vit Muller: 00:33:14

read the blocks on the, on the block.

Vit Muller: 00:33:17

They'll just stay inside a chat GPT and just keep talking to that and

Vit Muller: 00:33:21

then get, get the results that way.

Vit Muller: 00:33:23

So that is a big shift because when you're talking about.

Vit Muller: 00:33:26

You know, website visits and for SEO agencies who can say, well,

Vit Muller: 00:33:29

we've increased your visits.

Vit Muller: 00:33:31

Well, if that's not gonna be happening anymore because they're gonna stay

Vit Muller: 00:33:33

on those AI platforms instead, you know, what, what does that do?

Vit Muller: 00:33:40

What can you say?

Vit Muller: 00:33:41

How do you change your positioning?

Nicolas Padilla: 00:33:43

that is such a beast.

Nicolas Padilla: 00:33:44

That is such a beast.

Nicolas Padilla: 00:33:45

All right.

Nicolas Padilla: 00:33:46

I wanna make sure that I answer this.

Nicolas Padilla: 00:33:48

There are certain things that we have to do in today's SEO that we

Nicolas Padilla: 00:33:52

just have to pay more attention to.

Nicolas Padilla: 00:33:54

One thing that that helps, a chat bot that comes to your website from

Nicolas Padilla: 00:33:59

chat GPT or these other ones, is we need to give them an understanding

Nicolas Padilla: 00:34:03

of what they're looking at.

Nicolas Padilla: 00:34:05

LLM dot TXT is perfect for that.

Nicolas Padilla: 00:34:07

So implementing that will help them understand what they're

Nicolas Padilla: 00:34:10

looking at with your website.

Nicolas Padilla: 00:34:12

Then going at a schema level and understanding there, okay, this is what

Nicolas Padilla: 00:34:16

this piece of content, or if it's ours or if it's an F, A Q, this is, helps

Nicolas Padilla: 00:34:20

them guide them and highlight where we want them to see right now in regards to

Nicolas Padilla: 00:34:26

what we're selling and speaking to when we're, so talking about SEO for AI, or our

Nicolas Padilla: 00:34:33

account management teams are reporting, we need to look at the bot traffic that

Nicolas Padilla: 00:34:40

we're receiving from that customer.

Nicolas Padilla: 00:34:42

From that specific Chat GPT or these other, LLMs that are out there.

Nicolas Padilla: 00:34:47

If you're able to say yes and everybody's having an issue with this right

Nicolas Padilla: 00:34:51

now, this is not a a a small thing.

Nicolas Padilla: 00:34:54

Traffic has gone down.

Nicolas Padilla: 00:34:56

But if you can get good qualified traffic already from Google and then

Nicolas Padilla: 00:35:00

you can start to show this is how many visits that you've received from an

Nicolas Padilla: 00:35:05

LLM and you have the graph of before to now, once you implemented these

Nicolas Padilla: 00:35:10

changes, it'll make it to where you're able to be seen or be found everywhere.

Nicolas Padilla: 00:35:16

We're calling it the Be Found Everywhere or Search Everywhere

Nicolas Padilla: 00:35:19

optimization game plan.

Vit Muller: 00:35:21

Yeah, because that's gonna be the critical thing you see it on

Vit Muller: 00:35:27

websites like CloudFlare, where now when you add a new domain on it, by

Vit Muller: 00:35:32

default, it gives you an option, Hey, do you want to protect it against.

Vit Muller: 00:35:37

AI bots to be able to index the site.

Vit Muller: 00:35:40

It literally gives you that option.

Vit Muller: 00:35:42

So it's an interesting play because there's, it's, it's like a war right now.

Vit Muller: 00:35:46

You know?

Vit Muller: 00:35:47

It's there's like people, I, I do not want my website to be indexed for AI

Vit Muller: 00:35:51

to have all the info, because if it does, then nobody will go to my website.

Vit Muller: 00:35:55

But then on the same token, you have, you have where the trend goes, which

Vit Muller: 00:35:59

is more and more people are using AI because it's convenient, because

Vit Muller: 00:36:02

it's quick, so you can't fight it.

Vit Muller: 00:36:05

It's where the demand goes.

Vit Muller: 00:36:07

So then if you, then you gonna do it yourself disservice if you're not

Vit Muller: 00:36:12

letting those bots to index your site.

Vit Muller: 00:36:14

I wonder if there is even a good use case for, for that, you know,

Vit Muller: 00:36:18

not, not allowing it to be indexed.

Nicolas Padilla: 00:36:20

What are your thoughts?

Vit Muller: 00:36:22

I dunno, it's a, I think the genie's out of

Vit Muller: 00:36:24

the bottle, that's for sure.

Nicolas Padilla: 00:36:26

and she's dancing.

Nicolas Padilla: 00:36:27

this is the Christina Aguilera, what is that?

Nicolas Padilla: 00:36:30

1990, what was that?

Nicolas Padilla: 00:36:33

1998. 1999 Singing Genie.

Nicolas Padilla: 00:36:36

Right?

Nicolas Padilla: 00:36:37

That song, whatever it is, it is out of the bottle.

Nicolas Padilla: 00:36:40

The genie is out, and we need to understand that it is better for us to

Nicolas Padilla: 00:36:44

accept and move with it than just say no.

Nicolas Padilla: 00:36:48

There are companies out there that are achieving some amazing things with

Nicolas Padilla: 00:36:53

ai, and if we can accept it and make simple changes and optimize for it.

Nicolas Padilla: 00:36:58

Good things will happen if we're grumpy and difficult about it.

Nicolas Padilla: 00:37:03

It's kind of like your parents who don't want to text at some point, they will

Nicolas Padilla: 00:37:07

just wither away with time and we need to make sure that we're prepared for it.

Nicolas Padilla: 00:37:11

And that's what SEO has always been is how are we gonna make it to where we've

Nicolas Padilla: 00:37:15

got the best opportunity to be found.

Vit Muller: 00:37:19

Yeah, and those LLM, those, chat search.

Vit Muller: 00:37:24

Platforms.

Vit Muller: 00:37:25

They're not stupid.

Vit Muller: 00:37:26

They, they see this and they're coming up with stuff.

Vit Muller: 00:37:30

You know, OpenAI is now playing with advertisements.

Vit Muller: 00:37:34

I'm pretty sure Google is gonna play into that game as well, with their own, ai,

Vit Muller: 00:37:38

that's part of the Google, algorithm.

Vit Muller: 00:37:40

The engine.

Vit Muller: 00:37:41

yeah, so it's, it's there.

Vit Muller: 00:37:43

Now you mentioned some technical bits.

Vit Muller: 00:37:45

so with ai, you need to optimize your site now, not just for the search engines,

Vit Muller: 00:37:49

but also for the ai, so that the bots can actually, read the information and then

Vit Muller: 00:37:53

find it, find it easily, so then it can index it for the, for the, for the LLM.

Vit Muller: 00:37:58

You mentioned there's one called LLM.txt.

Vit Muller: 00:38:01

What is that?

Vit Muller: 00:38:02

Is that like a free side?

Vit Muller: 00:38:03

What is this?

Nicolas Padilla: 00:38:04

it's a piece of code that you can put on your website so

Nicolas Padilla: 00:38:07

that you're saying, Hey, if you are a bot, specifically from an LLM,

Nicolas Padilla: 00:38:11

this is the what I want you to see.

Nicolas Padilla: 00:38:14

It's basically like when you go to a a zoo, you get a map of the zoo and it

Nicolas Padilla: 00:38:18

tells you where different sections are at.

Nicolas Padilla: 00:38:20

It's the exact same thing, but for a bot for them to understand what

Nicolas Padilla: 00:38:23

they're looking at in your website.

Nicolas Padilla: 00:38:25

That's it.

Vit Muller: 00:38:25

So does that, is that something that you put behind as a code?

Vit Muller: 00:38:29

let's say if I'm on a, a high level block site, let's stick to high

Vit Muller: 00:38:31

level as as a site, for example.

Vit Muller: 00:38:33

I've got a whole nother set of questions related to that, by the way.

Vit Muller: 00:38:36

But, so let's say you've got an article, on a block site, on a high

Vit Muller: 00:38:40

level site built on high level, sorry.

Vit Muller: 00:38:42

where would you put that information?

Vit Muller: 00:38:43

Would you put it into the SEO metadata or is it more how it's structured?

Nicolas Padilla: 00:38:49

it's in the code.

Nicolas Padilla: 00:38:50

It's in the code at a page level that you would do it.

Nicolas Padilla: 00:38:53

I don't know if it's after the head tag, but it is inside

Nicolas Padilla: 00:38:57

of the code at a page level.

Vit Muller: 00:38:59

Right.

Vit Muller: 00:38:59

So it's almost like it's another version of that blog article

Vit Muller: 00:39:02

that's that's designed for the LLMs

Nicolas Padilla: 00:39:05

It's not even a different version.

Nicolas Padilla: 00:39:06

It's similar to a schema tag.

Nicolas Padilla: 00:39:08

It's just at the page level.

Nicolas Padilla: 00:39:10

That's it.

Vit Muller: 00:39:11

So Schema tech, that's the second thing you, you mentioned as well.

Vit Muller: 00:39:13

So there's a website that you can use.

Vit Muller: 00:39:15

What was that one called?

Nicolas Padilla: 00:39:16

schema.org.

Vit Muller: 00:39:18

And so that's a, what is that?

Vit Muller: 00:39:19

A free site that agencies or anybody can go to and what?

Vit Muller: 00:39:23

You just put your website, URL and it'll create a schema for you.

Nicolas Padilla: 00:39:27

Oh man, in the past, in the past, you'd go there.

Nicolas Padilla: 00:39:29

Now what I would do is just go to Chat GPT of these other LLMs that

Nicolas Padilla: 00:39:34

you're doing and state this is the piece of copy that I've written.

Nicolas Padilla: 00:39:37

Help me create the schema tags that are relevant for it

Nicolas Padilla: 00:39:41

and the coding that I need.

Nicolas Padilla: 00:39:42

And give me step-by-step instructions to know where I should place it

Nicolas Padilla: 00:39:47

inside of the coding of my website.

Nicolas Padilla: 00:39:48

Do you want me to add the code of my website to this prompt and

Nicolas Padilla: 00:39:52

then, or help me create a prompt so I can get exactly what I need.

Nicolas Padilla: 00:39:57

Do it.

Nicolas Padilla: 00:39:58

And then they will, they'll put out exactly what you need, right?

Nicolas Padilla: 00:40:01

So, I would utilize an LLM more so than I would do schema.

Nicolas Padilla: 00:40:05

'cause schema, you gotta read a lot, right?

Nicolas Padilla: 00:40:07

Remember, we're lazy in today's world, Vit.

Nicolas Padilla: 00:40:10

We're lazy.

Nicolas Padilla: 00:40:11

If we're lazy.

Nicolas Padilla: 00:40:12

Might about make it easier.

Nicolas Padilla: 00:40:13

Why don't you say, Chat GPT, this is my website.

Nicolas Padilla: 00:40:16

tell me what schema I need to add to this, or tell me.

Nicolas Padilla: 00:40:20

Give me the best way to prompt you and what I need to make sure

Nicolas Padilla: 00:40:25

that I'm optimizing my website the best way with schema for, LLMs.

Nicolas Padilla: 00:40:31

This is my website, and then

Vit Muller: 00:40:34

could you just drop a link to a page and then just say, Hey, can you

Vit Muller: 00:40:38

tell me about it and if it's good or not?

Nicolas Padilla: 00:40:40

absolutely, absolutely.

Nicolas Padilla: 00:40:42

Remember when we're, remember when we're prompting, we need

Nicolas Padilla: 00:40:45

to give it directions, right?

Nicolas Padilla: 00:40:47

We need to say, Hey, you are optimizing this website, and

Nicolas Padilla: 00:40:53

sometimes we can just dumb it down.

Nicolas Padilla: 00:40:54

We can say, you know what?

Nicolas Padilla: 00:40:55

I'm not the best at prompting.

Nicolas Padilla: 00:40:57

Why don't you give me the best prompt that you would need if you are

Nicolas Padilla: 00:41:01

optimizing my website at an SEO level and at an LLM level, so that everybody

Nicolas Padilla: 00:41:08

needs to know what they're looking at.

Nicolas Padilla: 00:41:11

I want to make sure that I can be found on Google and Chat GPT, give me the schema.

Nicolas Padilla: 00:41:18

For each page that's on my website and tell me what I need to do.

Nicolas Padilla: 00:41:22

And you could even say, I mean, if we're talking about high level, you

Nicolas Padilla: 00:41:25

can say, give me the best way to be able to do this inside of high level.

Nicolas Padilla: 00:41:28

Give me the instructions on a page by page basis.

Nicolas Padilla: 00:41:32

Give me a checklist to do.

Nicolas Padilla: 00:41:33

Right.

Nicolas Padilla: 00:41:34

And then you go and do it.

Nicolas Padilla: 00:41:36

It's great,

Vit Muller: 00:41:38

That's great.

Vit Muller: 00:41:39

That's a, there you go guys.

Vit Muller: 00:41:40

Hope you're taking some notes.

Vit Muller: 00:41:41

That's a good little practical tip if you wanna do this yourself.

Vit Muller: 00:41:44

I'm not biased to anything by the way.

Vit Muller: 00:41:46

I know you guys have a great service.

Vit Muller: 00:41:49

and I also know that high level has made a partnership with a

Vit Muller: 00:41:51

company like Search Atlas, right?

Vit Muller: 00:41:53

Where you can pay a little extra and the search loss is embedded

Vit Muller: 00:41:57

and I've got one of my customers on it and they're paying for it.

Vit Muller: 00:42:00

And I do have to say, I do the aspect that you can just drop a site in

Vit Muller: 00:42:05

and it'll, it'll do the index and it'll tell you what you need to do.

Vit Muller: 00:42:10

Like this headline or that headline is maybe not H one, it should be H one,

Vit Muller: 00:42:13

and it just tells you and you just have to go and make those changes.

Vit Muller: 00:42:17

Then there is, in the past, I would use thing like SCM Rush, which

Vit Muller: 00:42:21

is brilliant for, I think it's a competitor of Search Atlast in a way.

Vit Muller: 00:42:27

yeah, there's, there's pro, there's different nuances, right?

Vit Muller: 00:42:29

but I like that one because it's really good for doing a research,

Vit Muller: 00:42:32

content research and then, and then a whole bunch of other stuff.

Vit Muller: 00:42:36

So there are other products out there, and then there's service providers,

Vit Muller: 00:42:39

agencies that are offering SEO to businesses, and then there's you guys,

Nicolas Padilla: 00:42:45

Yeah.

Vit Muller: 00:42:46

and then they all have, how does it fit?

Vit Muller: 00:42:48

What should Guy I mean, let's do com, let's do, unbiased comparisons to

Vit Muller: 00:42:52

guys know what are these options about and pros and cons, let's do that.

Nicolas Padilla: 00:42:57

I love it.

Nicolas Padilla: 00:42:58

Search Atlas, great company.

Nicolas Padilla: 00:42:59

Dear Lord.

Nicolas Padilla: 00:43:00

The amount of nerds inside of that company that are just smart and they

Nicolas Padilla: 00:43:04

know what they're doing is beautiful.

Nicolas Padilla: 00:43:06

It is a platform.

Nicolas Padilla: 00:43:07

It is a tool.

Nicolas Padilla: 00:43:08

It is something that will enable you to understand what you need to

Nicolas Padilla: 00:43:12

do If you've never done SEO, right?

Nicolas Padilla: 00:43:15

If, if you need to figure out what you should be doing in order to

Nicolas Padilla: 00:43:18

progress and those types of things.

Nicolas Padilla: 00:43:20

But if you notice what I said there, I said tool.

Nicolas Padilla: 00:43:22

If you don't know how to use that tool, or if you're saying, oh no, I have to hire

Nicolas Padilla: 00:43:28

somebody who knows how to use this tool.

Nicolas Padilla: 00:43:30

Or if I'm an agency and I've got a hundred clients and my guy just

Nicolas Padilla: 00:43:35

got COVID, or the new flu strain that just came out, how am I gonna

Nicolas Padilla: 00:43:39

make it to where this is completed?

Nicolas Padilla: 00:43:41

Right?

Vit Muller: 00:43:42

Mm.

Nicolas Padilla: 00:43:42

That is where you might wanna work with an agency, right?

Nicolas Padilla: 00:43:46

That agency knows what to do or even utilize that tool, right?

Nicolas Padilla: 00:43:51

Somebody who can go in and do it for you to make sure that it's, it's performing.

Nicolas Padilla: 00:43:55

What I love the idea of Search Atlas is you have that ability to see

Nicolas Padilla: 00:43:59

transparently where you started and where you're at on the agency side.

Nicolas Padilla: 00:44:04

Hopefully they're providing you with that information.

Nicolas Padilla: 00:44:08

Now, on Boost Ability side, you could be an agency and you're like, oh yeah,

Nicolas Padilla: 00:44:12

baby, I made 20 sales in the last three months, but now I gotta fulfill on that.

Nicolas Padilla: 00:44:19

Now I, now I've gotta go in on a monthly basis and know what to do, know what

Nicolas Padilla: 00:44:24

to target, do the keyword research, make the changes on the website.

Nicolas Padilla: 00:44:29

I've gotta go out and create those relationships with a third party

Nicolas Padilla: 00:44:33

website that's industry relevant, write the right piece of copy and

Nicolas Padilla: 00:44:37

get it pointed back to my website.

Nicolas Padilla: 00:44:38

But guess what?

Nicolas Padilla: 00:44:39

I gotta do that 10 to 20 times a month over and over again.

Nicolas Padilla: 00:44:43

Oh no.

Nicolas Padilla: 00:44:43

How am I gonna do that?

Nicolas Padilla: 00:44:45

You can reach out to a boost ability and we can help you.

Nicolas Padilla: 00:44:48

We can help you with the sales, so we're setting the right expectation.

Nicolas Padilla: 00:44:52

You can call and introduce my sales staff.

Nicolas Padilla: 00:44:54

We're a bunch of weird nerds, right?

Nicolas Padilla: 00:44:56

We know what we're talking about.

Nicolas Padilla: 00:44:57

We've been selling SEO for 15 years, so you can call and introduce us.

Nicolas Padilla: 00:45:01

We do never say boost ability.

Nicolas Padilla: 00:45:03

We say we're a member of your team.

Nicolas Padilla: 00:45:05

We'll help you sell it.

Nicolas Padilla: 00:45:07

You put it inside of our system.

Nicolas Padilla: 00:45:08

We do all of the fulfillment, we update you on everything, and then

Nicolas Padilla: 00:45:13

we can actually reach out directly to your customer on your behalf with a

Nicolas Padilla: 00:45:17

branded phone number and email address.

Nicolas Padilla: 00:45:20

So literally it could be a set it and forget it.

Nicolas Padilla: 00:45:23

It's beautiful.

Vit Muller: 00:45:24

This is a great option if you just wanna scale.

Vit Muller: 00:45:29

If you wanna focus, let's say you are really good at, and this is

Vit Muller: 00:45:33

where I would kind of fall into.

Vit Muller: 00:45:35

I'm very passionate about building automations and looking at

Vit Muller: 00:45:38

optimizing business processes to increase profitability, optimizing

Vit Muller: 00:45:43

nurturing sequences to, you know, to increase conversion.

Vit Muller: 00:45:47

I'm a big fan of that and that's kinda like the world I enjoy doing.

Vit Muller: 00:45:50

But if a client came to me, one of these clients came to me and they

Vit Muller: 00:45:53

start talking about SEO, I'd be like, I'm not excited about that.

Vit Muller: 00:45:57

'cause I know how much work goes into it.

Vit Muller: 00:46:00

So yeah.

Vit Muller: 00:46:01

So I would be faced with option.

Vit Muller: 00:46:03

Do I launch SEO arm to my agency or do I partner up with, with an SEO agency?

Vit Muller: 00:46:11

but in which case, you know, there's gonna be maybe some

Vit Muller: 00:46:14

co-branding and it's not gonna be as congruent experience for my client.

Vit Muller: 00:46:18

also there's a level of trust that needs to be built when you do

Vit Muller: 00:46:21

partnerships like that, because let's face it, a lot of marketing agencies

Vit Muller: 00:46:25

like to cover more than one service.

Vit Muller: 00:46:28

so then there might be conflict of interest.

Vit Muller: 00:46:30

So with you guys, what you've done, basically it's a wide

Vit Muller: 00:46:33

level SEO service for agencies.

Vit Muller: 00:46:36

So you act, you act on behalf of the agency under the.

Vit Muller: 00:46:41

Nothing's mentioned of boost stability.

Vit Muller: 00:46:43

It's, it's as if you are part of my team and I don't have to pay you a salary.

Vit Muller: 00:46:48

Heck, I don't even have to pay anything.

Vit Muller: 00:46:50

I'll get my client to pay for that.

Vit Muller: 00:46:52

Or, or actually, no, actually

Nicolas Padilla: 00:46:53

The, the client pays you, you guys will pay us on a monthly

Vit Muller: 00:46:58

right, and then there's a

Nicolas Padilla: 00:46:59

about a 50 50 left share, rev share, absolutely.

Vit Muller: 00:47:02

there's a good, there's a good chunk there too for the profit.

Vit Muller: 00:47:06

Now you mentioned selling aspect as director of business development

Vit Muller: 00:47:12

at Boost Ability, you work closely with agency partners.

Vit Muller: 00:47:15

What's one mistake you see agencies make when selling SEO

Vit Muller: 00:47:19

that could be easily avoided?

Nicolas Padilla: 00:47:21

I think there's two I'll do two if that's okay.

Nicolas Padilla: 00:47:24

one of the things that a lot of companies do is they're scared.

Nicolas Padilla: 00:47:27

They're scared to tell the truth.

Nicolas Padilla: 00:47:29

They're scared to say, this will take six months.

Nicolas Padilla: 00:47:31

They're scared to say, you know what?

Nicolas Padilla: 00:47:33

Because of your competitors that have a website that's been in the SEO game

Nicolas Padilla: 00:47:39

and doing backlinking and these things for 10 plus years, it looks like

Nicolas Padilla: 00:47:43

we're gonna need, a specific package.

Nicolas Padilla: 00:47:46

Whether or not it's like a thousand dollars a month or something like that,

Nicolas Padilla: 00:47:49

they'll take the easy way and, and sell the smallest package and make it to

Nicolas Padilla: 00:47:53

where, you know, we'll, we'll get started.

Nicolas Padilla: 00:47:55

I'd rather tell the truth.

Nicolas Padilla: 00:47:56

Guess what?

Nicolas Padilla: 00:47:57

Rather than going to the gym once a week, we're chunky, right?

Nicolas Padilla: 00:48:01

We, we, we gotta go to the gym two or three times a week to

Nicolas Padilla: 00:48:04

get it to where you're going.

Nicolas Padilla: 00:48:06

Then once we get you to your target weight, or on the first page,

Nicolas Padilla: 00:48:10

we'll, we'll tone it down, but often we run into it to where we're

Nicolas Padilla: 00:48:14

not selling it at the right rate.

Nicolas Padilla: 00:48:16

The customer has a poor experience, they don't get the results that they

Nicolas Padilla: 00:48:19

wanted, and it's all because we were scared to sell or pitch a higher rate.

Nicolas Padilla: 00:48:24

So that's one.

Nicolas Padilla: 00:48:25

the other one is just setting incorrect expectations.

Nicolas Padilla: 00:48:29

If we're saying, we'll get you on the first page before six months,

Nicolas Padilla: 00:48:32

or, you know, we, we won't, you're, you're gonna get results right away.

Nicolas Padilla: 00:48:38

That customer's gonna have a poor experience and it's gonna make it

Nicolas Padilla: 00:48:40

more difficult for you down the road.

Nicolas Padilla: 00:48:42

And in full transparency, for every other person who's doing SEO the

Nicolas Padilla: 00:48:47

correct way, we're having to deal with the girlfriend's baggage.

Nicolas Padilla: 00:48:51

Right?

Nicolas Padilla: 00:48:52

I had a bad SEO experience, and because of that, now you're going to hear it from me.

Nicolas Padilla: 00:48:58

And that's an absolute beast where if we set the right expectations from

Nicolas Padilla: 00:49:01

the get go and we show them their work, we have the right package,

Nicolas Padilla: 00:49:06

they'll have a better experience.

Nicolas Padilla: 00:49:07

And it's all because we told the truth.

Vit Muller: 00:49:09

I like that.

Vit Muller: 00:49:10

I like that.

Vit Muller: 00:49:11

I like, what I like about this business model is, is you know, obviously once

Vit Muller: 00:49:17

you've tested the orders and trust is built and trust is built on the back

Vit Muller: 00:49:21

of Razzles, then it's almost like it allows you to be able to compete with

Vit Muller: 00:49:25

the bigger players without having to build infrastructure around it.

Nicolas Padilla: 00:49:29

yeah.

Nicolas Padilla: 00:49:30

I mean, ultimately that's, that's the whole reason why we created it.

Nicolas Padilla: 00:49:33

We said, all right.

Nicolas Padilla: 00:49:35

We originally created it as a platform, right?

Nicolas Padilla: 00:49:37

Like a tool like, like a search atlas.

Nicolas Padilla: 00:49:39

This is 2009.

Nicolas Padilla: 00:49:41

You can come in here and you could do it.

Nicolas Padilla: 00:49:43

We realized that business owners didn't have time or the people were

Nicolas Padilla: 00:49:48

trying to dedicate time to do it.

Nicolas Padilla: 00:49:51

They didn't know what they were doing.

Nicolas Padilla: 00:49:53

They, they were like, okay, I got this amazing tool, let's make it happen.

Nicolas Padilla: 00:49:56

And they make changes.

Nicolas Padilla: 00:49:58

And then in the end they're like, can you guys just do it for me?

Nicolas Padilla: 00:50:01

And then we realized we're really efficient.

Nicolas Padilla: 00:50:03

We're freaking good, dude.

Nicolas Padilla: 00:50:04

We're like, so good.

Nicolas Padilla: 00:50:06

So we said, why know what, what if we made it towards a white label?

Nicolas Padilla: 00:50:09

We've got all of these agencies, we've got all of these phone books, right?

Nicolas Padilla: 00:50:13

At the first time, one of our first partners was Dex, and it

Nicolas Padilla: 00:50:17

was a phone book and they didn't have a digital, presence at all.

Nicolas Padilla: 00:50:21

So we said, what if we help you sell to your existing client base that's

Nicolas Padilla: 00:50:25

trying to expand into the digital world?

Nicolas Padilla: 00:50:28

We'll help you.

Nicolas Padilla: 00:50:29

And then we did that and that that's what helped us grow to be one of the

Nicolas Padilla: 00:50:32

largest providers of SEO in the world was because we were helping these phone

Nicolas Padilla: 00:50:36

book companies have an SEO product.

Vit Muller: 00:50:38

mm-hmm.

Vit Muller: 00:50:40

Interesting.

Vit Muller: 00:50:41

So at the end of the day, this is, economics at scale.

Vit Muller: 00:50:44

This is, centralizing, resources into one provider.

Vit Muller: 00:50:50

I benefit from it because there's all these other agencies that invest

Vit Muller: 00:50:53

into this, and then you guys can just focus on what you do best without

Vit Muller: 00:50:58

having to do a lead gen, for example.

Nicolas Padilla: 00:51:02

Yeah,

Vit Muller: 00:51:03

All we do as agencies, we, we promote it, we do our own

Vit Muller: 00:51:05

lead gen. and then you guys can even help me get on the, you guys can even

Vit Muller: 00:51:10

jump on those sales calls with me.

Vit Muller: 00:51:11

If, if it's something that I don't enjoy doing or I just don't

Vit Muller: 00:51:14

wanna do it, you guys can actually do the close on it as well.

Vit Muller: 00:51:17

So that's, very appealing.

Vit Muller: 00:51:19

service Now, what I'm curious to know it is, but what's the

Vit Muller: 00:51:23

breakdown in responsibilities, you know, between Boost ability,

Vit Muller: 00:51:28

the agency partner and the client?

Nicolas Padilla: 00:51:30

We have a variety of options, right?

Nicolas Padilla: 00:51:33

one of the options is we communicate through you.

Nicolas Padilla: 00:51:35

If you wanna manage the relationship with the customer, we would relay that

Nicolas Padilla: 00:51:39

information to you, tell you everything that we're doing, you then speak with

Nicolas Padilla: 00:51:42

the customer if that's what you'd like.

Nicolas Padilla: 00:51:45

Or we could reach out directly to the customer with, your

Nicolas Padilla: 00:51:49

branding and everything.

Nicolas Padilla: 00:51:50

Phone number, local phone number.

Nicolas Padilla: 00:51:52

We can do all of that as well.

Nicolas Padilla: 00:51:54

That's, that's one option.

Nicolas Padilla: 00:51:56

the two options.

Nicolas Padilla: 00:51:57

the other responsibility is like you just have the customer inside of your,

Nicolas Padilla: 00:52:02

launchpad is the platform that we created.

Nicolas Padilla: 00:52:05

You have an account inside of Launchpad and we just charge

Nicolas Padilla: 00:52:08

the card that's on file.

Nicolas Padilla: 00:52:09

If you're a larger partner with 10 plus customers, we can do invoice.

Nicolas Padilla: 00:52:12

but we, you just charge it and just put it inside of the account.

Nicolas Padilla: 00:52:16

Other than that, I don't know if there's much responsibility.

Nicolas Padilla: 00:52:19

It is.

Nicolas Padilla: 00:52:20

You plug and play.

Nicolas Padilla: 00:52:21

We're, we're ready to roll.

Nicolas Padilla: 00:52:22

Let's make it happen.

Vit Muller: 00:52:24

In terms of keeping the client happy and, you know, keep, like

Vit Muller: 00:52:28

retaining that client that, that you service on my, be like on my behalf.

Vit Muller: 00:52:33

You send those reports that you mentioned, do you also do like a weekly

Vit Muller: 00:52:36

or calls like some sort of weekly or monthly calls with the client as

Nicolas Padilla: 00:52:40

a monthly call with a customer explaining, Hey,

Nicolas Padilla: 00:52:43

this is what we did last month.

Nicolas Padilla: 00:52:44

This is what we're gonna do the following month.

Nicolas Padilla: 00:52:46

Then why, if we have anything like, oh, we achieved first base status, that's great.

Nicolas Padilla: 00:52:50

Let's focus on the next set of keywords.

Nicolas Padilla: 00:52:53

Or if we're making changes to the website, we of course would need their approval.

Nicolas Padilla: 00:52:57

Never gonna make a change without their approval.

Nicolas Padilla: 00:52:59

So we'll say, okay, Mr. And Mrs. Customer, this is the task that we completed.

Nicolas Padilla: 00:53:03

We wanna make the following page.

Nicolas Padilla: 00:53:05

This is what we do and why we do it.

Nicolas Padilla: 00:53:07

We'll do that as well.

Vit Muller: 00:53:08

Great.

Vit Muller: 00:53:09

And then they, and that's fully representing web, so they, they

Vit Muller: 00:53:12

don't think it's a, another team as another business.

Vit Muller: 00:53:14

They, they think this is part of the same agency.

Vit Muller: 00:53:17

Because what I wouldn't wanna have is the client then going to me and says,

Vit Muller: 00:53:21

oh yeah, can you do those meetings and attend those meetings and then do

Vit Muller: 00:53:24

whatever they say it's well, that's.

Vit Muller: 00:53:26

No, because that's not scalable

Nicolas Padilla: 00:53:28

Exactly.

Nicolas Padilla: 00:53:29

And I mean, scalability is boost ability.

Nicolas Padilla: 00:53:30

Right?

Nicolas Padilla: 00:53:31

We have some partners who have two or three accounts with us.

Nicolas Padilla: 00:53:33

We have some partners who have 4,000 accounts with us.

Vit Muller: 00:53:37

now.

Nicolas Padilla: 00:53:38

is huge.

Vit Muller: 00:53:39

Yes.

Vit Muller: 00:53:40

I'm also interested in, well, I kind of get the business model there

Vit Muller: 00:53:44

where, you know, like pricing, right?

Vit Muller: 00:53:47

Like you've positioned yourself pricing in a way that still allows me

Vit Muller: 00:53:53

to add a markup and be competitive.

Vit Muller: 00:53:56

Which brings an interesting question is if you're doing this and if you're

Vit Muller: 00:53:59

doing this at scale, how do you help your partners offer SEO services at

Vit Muller: 00:54:04

that scale without sacrificing quality?

Nicolas Padilla: 00:54:07

It is an absolute beast, don't get me wrong, but we

Nicolas Padilla: 00:54:12

have designed anything and everything that we do based on the performance

Nicolas Padilla: 00:54:17

of that customer's campaign.

Nicolas Padilla: 00:54:19

We created that sales support team because we had so many partners who

Nicolas Padilla: 00:54:23

were selling our product in 2013, 2014, setting the wrong expectations

Nicolas Padilla: 00:54:28

and then having a poor experience.

Nicolas Padilla: 00:54:31

So with, with the pricing that we've done is as long as somebody sells it with

Nicolas Padilla: 00:54:35

the idea of two x-ing, whatever their wholesale cost is, we will be able to

Nicolas Padilla: 00:54:41

perform and get that customer ranking.

Nicolas Padilla: 00:54:44

Only times that we run into where we're not able to perform the way that we want

Nicolas Padilla: 00:54:49

is when they're marking it up way too much or they've completely undersold it.

Nicolas Padilla: 00:54:55

every task that we've completed has been designed of Our partners will be

Nicolas Padilla: 00:54:59

able to two x their cost on this, just the way that we've always done it.

Nicolas Padilla: 00:55:04

Now, launchpad, the proprietary software that we created, delegates tasks to real

Nicolas Padilla: 00:55:10

people, not, not just some random bot.

Nicolas Padilla: 00:55:13

It is somebody who understands SEO, who's got a certain training in it that

Nicolas Padilla: 00:55:18

utilizes all of their tools available to them, but they know exactly what they

Nicolas Padilla: 00:55:22

should be doing and how they're doing it.

Nicolas Padilla: 00:55:25

Once we do that, that's how we're able to achieve these results.

Nicolas Padilla: 00:55:28

but launchpad is the real MVP, making it to where we can achieve these

Nicolas Padilla: 00:55:32

things, and it's only because we've got the proper delegation and knowing

Nicolas Padilla: 00:55:36

exactly what, what should be happening.

Nicolas Padilla: 00:55:39

one advantage that we've got.

Nicolas Padilla: 00:55:41

Is 4.4 million keywords, 4.4 million keywords on a monthly basis.

Nicolas Padilla: 00:55:46

So if Google makes an update or if anything happens, we can say, these

Nicolas Padilla: 00:55:52

customers will benefit because all the customers that had this specific

Nicolas Padilla: 00:55:55

task, we can then reallocate that task to all the other customers

Nicolas Padilla: 00:55:59

and then they receive that benefit.

Nicolas Padilla: 00:56:02

So that's how we've always been able to perform rather well, is because

Nicolas Padilla: 00:56:07

we're tracking a lot of keywords and we've got a little bit more

Nicolas Padilla: 00:56:09

insight than the average person.

Vit Muller: 00:56:11

Would you, oh, I know we didn't discuss this, but would

Vit Muller: 00:56:14

you want to share a screen of do you wanna show the platform for the guys

Vit Muller: 00:56:19

that are watching this on YouTube so they can see it like a demo?

Vit Muller: 00:56:24

Should we do that?

Nicolas Padilla: 00:56:25

see.

Nicolas Padilla: 00:56:26

I, I can't do a platform 'cause I wanna make sure that I respect,

Nicolas Padilla: 00:56:29

the white, the white label.

Nicolas Padilla: 00:56:31

Right.

Nicolas Padilla: 00:56:31

What I can do is I'll show.

Nicolas Padilla: 00:56:34

What our reporting dashboard looks like, and what people are able to, to see.

Nicolas Padilla: 00:56:41

so let me see.

Nicolas Padilla: 00:56:42

Lemme see.

Nicolas Padilla: 00:56:44

All right.

Nicolas Padilla: 00:56:45

This is our reporting dashboard.

Nicolas Padilla: 00:56:48

So it, it says boost ability.

Nicolas Padilla: 00:56:50

Here we would put your logo in your color scheme.

Nicolas Padilla: 00:56:53

Let's say you've got like a rock and hot pink and black color scheme.

Nicolas Padilla: 00:56:57

We'll have your logo in the top left hand corner.

Nicolas Padilla: 00:56:59

We'll follow the color scheme that is there.

Nicolas Padilla: 00:57:01

But your customers will be able to, to log into this, we can have it

Nicolas Padilla: 00:57:04

say, whether or not it's like Vit's.

Nicolas Padilla: 00:57:07

Marketing agency.

Nicolas Padilla: 00:57:08

It could be like s your reporting dot Vit's marketing agency.com au.

Nicolas Padilla: 00:57:12

Right?

Vit Muller: 00:57:12

I am a SaaS, so I'm first and foremost on the front end.

Vit Muller: 00:57:16

I like to sell subscription to our software, which is high level.

Vit Muller: 00:57:19

Work with the clients and educate them.

Vit Muller: 00:57:21

And if they want something done, that's an upsell.

Vit Muller: 00:57:24

This is a good upsell.

Vit Muller: 00:57:26

Would I be able to add a simple custom manual and then

Vit Muller: 00:57:31

embed it in like I frame it?

Nicolas Padilla: 00:57:33

Into high level.

Nicolas Padilla: 00:57:34

Absolutely.

Nicolas Padilla: 00:57:35

We have plenty of high level, people who are utilizing this

Nicolas Padilla: 00:57:38

inside of their reporting centers.

Nicolas Padilla: 00:57:39

Easy.

Nicolas Padilla: 00:57:40

Easy.

Vit Muller: 00:57:41

And then because it's, you can fully like color, colors

Vit Muller: 00:57:44

everything on brand and it's just gonna be a seamless experience.

Vit Muller: 00:57:48

I like

Nicolas Padilla: 00:57:48

Exactly.

Nicolas Padilla: 00:57:49

Exactly.

Nicolas Padilla: 00:57:50

So this first dashboard tab is an overview of these tabs on the left hand side.

Nicolas Padilla: 00:57:55

We want them to, to understand when they're coming to this

Nicolas Padilla: 00:57:57

website, what am I paying for?

Nicolas Padilla: 00:57:58

What are you doing with my money, and how am I receiving benefit from it?

Nicolas Padilla: 00:58:02

The keywords tab shows all of the keywords that we are focusing on.

Nicolas Padilla: 00:58:06

Their start date, start rank, current rank.

Nicolas Padilla: 00:58:08

When they get into the top 10, we take a screenshot.

Nicolas Padilla: 00:58:10

They have a clear understanding of what we're doing and how

Nicolas Padilla: 00:58:13

they're receiving benefit from it.

Nicolas Padilla: 00:58:15

If they click on that green button, the customer will be able to see

Nicolas Padilla: 00:58:17

themselves on the first page.

Nicolas Padilla: 00:58:20

It's beautiful on the work history tab.

Nicolas Padilla: 00:58:23

I love this one.

Nicolas Padilla: 00:58:24

If I were to be like, oh, which one is your favorite?

Nicolas Padilla: 00:58:27

There's so many people who've been messed over by freelancers, SEO

Nicolas Padilla: 00:58:33

companies, whoever, not showing their work, we'll break down

Nicolas Padilla: 00:58:36

every task that we've completed.

Nicolas Padilla: 00:58:38

They can hover over this question mark and I'll tell 'em the benefit

Nicolas Padilla: 00:58:41

of that task and how it helped them.

Nicolas Padilla: 00:58:43

If a, if it's a large piece of copy, we will actually put the piece of copy

Nicolas Padilla: 00:58:48

there for them to be able to see, but they know what they're paying for.

Nicolas Padilla: 00:58:52

We have an API with Google Analytics showing where organic traffic is coming

Nicolas Padilla: 00:58:56

from, both by City and by search engine.

Nicolas Padilla: 00:58:58

Which pages people are visiting the most.

Nicolas Padilla: 00:59:01

Our last tab that we've got is our local listings product.

Nicolas Padilla: 00:59:04

This one's really sweet.

Nicolas Padilla: 00:59:05

I love it.

Nicolas Padilla: 00:59:06

We'll show every individual listings that we've updated that they can

Nicolas Padilla: 00:59:12

understand what they're looking at.

Nicolas Padilla: 00:59:14

They also can see how their Google views are, how their impressions,

Nicolas Padilla: 00:59:18

how many calls, directions, those types of things as well.

Nicolas Padilla: 00:59:21

But they have a clear understanding of what's going on, how it's benefiting

Nicolas Padilla: 00:59:25

them, and you know, what, what's happening, which I think is huge.

Vit Muller: 00:59:30

So this, so that last one, the listing.

Vit Muller: 00:59:33

So high level has an add-on that businesses can subscribe to.

Vit Muller: 00:59:37

And that one, what's the company on the back of that called?

Vit Muller: 00:59:40

Hang on.

Vit Muller: 00:59:41

Yext.

Vit Muller: 00:59:42

so you have a co com, you have a same service that's part of the bundle.

Vit Muller: 00:59:46

So it's almost like the customer doesn't have to pay for Yext.

Vit Muller: 00:59:49

They get this as part of the SEO service.

Nicolas Padilla: 00:59:52

Yeah, and I think, I mean, Yext is a dang good product.

Nicolas Padilla: 00:59:55

The portion that we gonna need to understand there is, I think

Nicolas Padilla: 00:59:59

it's about 50 bucks from what I remember inside of there.

Nicolas Padilla: 01:00:02

But you have to go in and you Vit have to go in and do the work on the

Nicolas Padilla: 01:00:08

backend, whether or not it's duplicate suppression, whether or not it's

Nicolas Padilla: 01:00:11

entering in all the stuff and making sure that it's updating throughout

Nicolas Padilla: 01:00:14

everything you need to go through there.

Nicolas Padilla: 01:00:17

It's a tool.

Nicolas Padilla: 01:00:17

You need to go into it.

Nicolas Padilla: 01:00:19

On our side, it's 26 bucks, boom, and you actually fill it out one time.

Nicolas Padilla: 01:00:27

We do the duplicate suppression.

Nicolas Padilla: 01:00:29

We go through every single one of those listings things and make

Nicolas Padilla: 01:00:31

sure that, that it's working.

Nicolas Padilla: 01:00:33

We do all of the work, so not as it owned almost half the cost.

Nicolas Padilla: 01:00:39

We're giving you a wholesale rate because you're part of this large boost ability

Nicolas Padilla: 01:00:44

group of customers that we've got.

Nicolas Padilla: 01:00:46

We're gonna pass that savings on to you and we'll do the work.

Nicolas Padilla: 01:00:49

I love it.

Vit Muller: 01:00:50

Brilliant.

Vit Muller: 01:00:51

And I think the way you've been able to price yourself this way is because you

Vit Muller: 01:00:55

don't have the associated, expenditures where when it comes to marketing,

Vit Muller: 01:01:00

that's what falls on my shoulder.

Vit Muller: 01:01:01

Right?

Vit Muller: 01:01:02

So that's where the, that's how you're able to do Is that, am I right?

Nicolas Padilla: 01:01:05

I wanna make sure I understand that.

Vit Muller: 01:01:08

Like business model wise, you've got the whole team, you've got the

Vit Muller: 01:01:10

whole infrastructure, and you're still doing the white level as opposed to going

Vit Muller: 01:01:16

direct to businesses and serving them.

Vit Muller: 01:01:18

And you could totally do that and then make more money.

Vit Muller: 01:01:21

Right.

Vit Muller: 01:01:22

but you're not, and I'm just wondering why.

Nicolas Padilla: 01:01:25

imagine if you were to be able to say, I partner

Nicolas Padilla: 01:01:28

with somebody and we're utilizing the fact that they've got a client

Nicolas Padilla: 01:01:31

base and we're just adding another product that they can sell to them.

Nicolas Padilla: 01:01:35

But you do that times three, 400 different partners that we've got,

Vit Muller: 01:01:39

Hmm.

Nicolas Padilla: 01:01:40

right.

Nicolas Padilla: 01:01:41

We're not playing with 10 to 20 accounts, right?

Nicolas Padilla: 01:01:45

We, we are working on 4.4 million keywords on a monthly basis.

Nicolas Padilla: 01:01:49

So when we add somebody, we're just adding somebody to a well-oiled machine that

Nicolas Padilla: 01:01:53

knows what to do next on the SEO world.

Nicolas Padilla: 01:01:57

And it's beautiful.

Nicolas Padilla: 01:01:57

It makes our lives 10 times easy.

Vit Muller: 01:01:59

mate, I love it.

Vit Muller: 01:02:00

So look, you guys have really thought it out, so there's no more

Vit Muller: 01:02:05

questions to ask in that service.

Vit Muller: 01:02:07

So, and we also come in at the end of the podcast.

Vit Muller: 01:02:09

What I'm wondering is if there anything you wanna offer to the guys listening, if

Vit Muller: 01:02:14

they're keen to, you know, get involved?

Nicolas Padilla: 01:02:17

Absolutely.

Nicolas Padilla: 01:02:18

Anybody who reaches out, I'd be more than happy to provide a free audit

Nicolas Padilla: 01:02:21

of any customer that you're looking at, and I can tell you exactly what

Nicolas Padilla: 01:02:25

they're doing, whether or not you're working with me or anybody else.

Nicolas Padilla: 01:02:29

We'll give you that audit.

Nicolas Padilla: 01:02:29

We'll tell you exactly what's happening in our recommendations with it.

Nicolas Padilla: 01:02:33

you just go through the link that that Vit has, and then you'll be

Nicolas Padilla: 01:02:36

able to speak with me directly, and I can go through how that looks.

Nicolas Padilla: 01:02:39

And also, I could tell you how our partnerships work easy.

Vit Muller: 01:02:42

Okay, brilliant.

Vit Muller: 01:02:43

Alright.

Vit Muller: 01:02:43

What I'm gonna do is I'm gonna set up a link for you guys.

Vit Muller: 01:02:47

Let's go with highlevelexperience.com/boostability.

Vit Muller: 01:02:53

Let's do that.

Vit Muller: 01:02:54

And, I'll just create a simple landing page.

Vit Muller: 01:02:56

You guys can, click on that link or get to that link.

Vit Muller: 01:02:59

And then on that landing page, you'll see more information about Nick's offer

Vit Muller: 01:03:03

and you can click through into, into, if you wanna sign up, on that page.

Vit Muller: 01:03:07

You'll also see, I've got a couple of lead magnets.

Vit Muller: 01:03:09

If you guys are interested, you can see this as well, but that's gonna be, yeah,

Vit Muller: 01:03:12

highlevelexperience.com/boostability.

Vit Muller: 01:03:17

Nick.

Vit Muller: 01:03:18

It was great having you on the show today.

Vit Muller: 01:03:20

I always have more questions, but time is precious so we might have to do round two.

Vit Muller: 01:03:25

I was gonna ask you about the business of SEO and, and get into selling of

Vit Muller: 01:03:30

SEO and you know, like strategies and tactics and how best, but I don't

Vit Muller: 01:03:34

know if you have time for it, so we might have to do it another time.

Nicolas Padilla: 01:03:38

let's do it another time, but I'd be more than happy to go through.

Nicolas Padilla: 01:03:40

I mean, SEO is my life.

Nicolas Padilla: 01:03:42

I've dedicated more time to SEO than kindergarten through

Nicolas Padilla: 01:03:47

senior year of high school.

Nicolas Padilla: 01:03:48

So always there will always be a conversation.

Nicolas Padilla: 01:03:51

I'm excited for that next one with you, but we'll always be

Nicolas Padilla: 01:03:54

able to make sure you're taking care of here at Boost Stability.

Vit Muller: 01:03:57

Brilliant.

Vit Muller: 01:03:58

Nick, thank you so much for being on the show today.

Vit Muller: 01:04:00

I appreciate you mate.

Vit Muller: 01:04:01

you, we've, we've met in Dallas and you know, you've been very

Vit Muller: 01:04:05

helpful since, the time we spoke initially, so I appreciate that and

Vit Muller: 01:04:09

yeah, thank you so much for being.

Nicolas Padilla: 01:04:11

I appreciate it.

Nicolas Padilla: 01:04:12

Thank you so much, but have a great day.

Vit Muller: 01:04:13

Have a good one.

Vit Muller: 01:04:15

Guys.

Vit Muller: 01:04:16

Thank you for listening to today's episode on the high level experience.

Vit Muller: 01:04:19

If you've enjoyed today's episode, then please share it with your fellow agency

Vit Muller: 01:04:22

mates and other high level list that you think would benefit from listening.

Vit Muller: 01:04:25

Show notes, links and extra tips to help you grow your agency or

Vit Muller: 01:04:29

your SaaS with high level, please go to highlevelexperience.com.

Vit Muller: 01:04:33

Thank you and have a great rest of your day, everybody.