Vit Muller: 00:00:00

what originally got you, interested in high level,

Bryan Higgins: 00:00:02

immediately realized the power of putting

Bryan Higgins: 00:00:04

all these tools in one place.

Vit Muller: 00:00:06

what's the main difference between what's worked

Vit Muller: 00:00:08

before to what's working now?

Bryan Higgins: 00:00:09

Yeah.

Bryan Higgins: 00:00:10

So you can't just like go build a list.

Bryan Higgins: 00:00:11

With a bunch of settings and, spray and pray, it's, it's gotta be

Bryan Higgins: 00:00:16

personalized and specific to the person.

Vit Muller: 00:00:19

So you've got, flexibility there.

Vit Muller: 00:00:21

I like it.

Vit Muller: 00:00:21

sounds like a great product mate.

Bryan Higgins: 00:00:23

Thank you.

Vit Muller: 00:00:24

How big the market needs to be for this to make

Vit Muller: 00:00:26

sense to a potential client?

Bryan Higgins: 00:00:28

depends on the channel and the,

Vit Muller: 00:00:33

one of your strategies that you, you go to first, like one

Vit Muller: 00:00:36

of the quickest one is LinkedIn.

Vit Muller: 00:00:37

Is it because there's not many bottlenecks in there to go and launch.

Bryan Higgins: 00:00:41

it's super dependent on the ideal customer.

Vit Muller: 00:00:43

yeah, competitors got this much following and they

Vit Muller: 00:00:45

are actually our ideal market.

Vit Muller: 00:00:47

Let's go and hit them up

Bryan Higgins: 00:00:48

you got it.

Vit Muller: 00:00:49

I don't want you to do that strategy for me, for my business.

Vit Muller: 00:00:51

What would you say to that?

Bryan Higgins: 00:00:52

do you wanna feel comfortable or do you wanna make money?

Vit Muller: 00:00:59

Hello everybody.

Vit Muller: 00:01:00

Welcome to another episode on the High Level Experience Podcast.

Vit Muller: 00:01:03

Our guest today is someone who's been in the sales game for over

Vit Muller: 00:01:06

two decades, starting out hustling handsets and ended up helping big name

Vit Muller: 00:01:11

enterprises scale like lane startups.

Vit Muller: 00:01:15

These days, he's the go-to guy for agencies that are done with

Vit Muller: 00:01:18

just posting content and crossing their fingers... and are ready to

Vit Muller: 00:01:22

start actually booking meetings.

Vit Muller: 00:01:24

He's built some serious impressive outbound systems - think called email,

Vit Muller: 00:01:29

LinkedIn outreach, AI copywriting, all back right into high level.

Vit Muller: 00:01:34

And this isn't just a bunch of tools duct taped together.

Vit Muller: 00:01:37

He co-founded AiDA Sales Systems and what they built is more than just automation.

Vit Muller: 00:01:44

It's a complete outbound machine that agencies can resell and scale.

Vit Muller: 00:01:49

So let's get into it.

Vit Muller: 00:01:50

Please welcome to the show, Bryan Higgins.

Bryan Higgins: 00:01:58

Thank you for having me.

Bryan Higgins: 00:01:59

Appreciate it.

Vit Muller: 00:02:00

Great to have you on.

Vit Muller: 00:02:00

Bryan.

Vit Muller: 00:02:01

Bryan.

Vit Muller: 00:02:02

Most agencies, they focus on inbound content, SEO Arts, but

Vit Muller: 00:02:07

you've doubled down on outbound.

Vit Muller: 00:02:09

What broke in the old way of doing things that made you say,

Vit Muller: 00:02:13

screw it, we need a new playbook.

Bryan Higgins: 00:02:16

So it's no surprise that, B2B sales has changed over the years.

Bryan Higgins: 00:02:20

the days of, obviously phone books and, looking up businesses are way long gone.

Bryan Higgins: 00:02:25

but we try to stay abreast of like the, the email outreach as well as

Bryan Higgins: 00:02:30

LinkedIn outreach that gets results.

Bryan Higgins: 00:02:33

we do very high volume in terms of number of accounts and emails that we manage

Bryan Higgins: 00:02:38

for other customers and for ourselves.

Bryan Higgins: 00:02:41

And as an agency owner within the go high level world for five years,

Bryan Higgins: 00:02:46

we've got the bruises to prove it.

Bryan Higgins: 00:02:49

and, and we found.

Bryan Higgins: 00:02:51

How to get things done right away, And then obviously with the, the growth of

Bryan Higgins: 00:02:55

ai, we started our voice AI agency at the end of 2022, actually, right as really

Bryan Higgins: 00:03:01

Chat GPT 3.5 was getting commercialized.

Bryan Higgins: 00:03:05

and so we were using tools outside of GHL before, and everything we

Bryan Higgins: 00:03:09

did was always outside of GHL.

Bryan Higgins: 00:03:11

But then, the, the natural progression is to get our customer in GHL, right?

Bryan Higgins: 00:03:16

And so we built these tools inside of GHL because, we wanted them there.

Bryan Higgins: 00:03:23

It was a, it was just a bad experience for us as agency

Bryan Higgins: 00:03:26

owners to do all this outreach for customers and then get 'em into GHL.

Bryan Higgins: 00:03:32

And then they're like, well, where's the conversation?

Bryan Higgins: 00:03:36

Who am I talking to?

Bryan Higgins: 00:03:37

so that's a little bit of the, the background.

Vit Muller: 00:03:41

Excellent.

Vit Muller: 00:03:42

can you gimme like some examples of just so the guys get it, 'cause

Vit Muller: 00:03:46

inbound can be very effective method, but outbound is where you really

Vit Muller: 00:03:50

have the full control over it.

Vit Muller: 00:03:52

Like you can really take effort and then effort turns into output.

Vit Muller: 00:03:56

What has been the output for you, like with this strategy that

Vit Muller: 00:04:00

you're, that you're applying?

Bryan Higgins: 00:04:02

Sure.

Bryan Higgins: 00:04:02

Yeah.

Bryan Higgins: 00:04:03

So we, we build inbound and outbound systems for people, but what we built

Bryan Higgins: 00:04:07

for outbound, for GHL, agency owners that we've done for ourselves first was

Bryan Higgins: 00:04:13

the ability to get LinkedIn automation and outreach inside of go high level.

Bryan Higgins: 00:04:18

And the ability to reply within the conversation streams inside go

Bryan Higgins: 00:04:21

high level and the ability to, have enriched data about that customer.

Bryan Higgins: 00:04:26

and then we took it one step further.

Bryan Higgins: 00:04:28

We built a community around.

Bryan Higgins: 00:04:30

Being able to teach people how to sell LinkedIn outreach and ultimately doing

Bryan Higgins: 00:04:35

white label fulfillment for them.

Bryan Higgins: 00:04:37

So, we, we built that because we wanted to, live within the world that we live

Bryan Higgins: 00:04:43

in and we understand agency owners 'cause we are one and we wanted the,

Bryan Higgins: 00:04:48

'cause there's a lot of people who sell to home services, for example,

Bryan Higgins: 00:04:51

in the go high level community, right?

Bryan Higgins: 00:04:53

And we started selling to them go high level and S-E-O-P-P-C and all that.

Bryan Higgins: 00:04:59

And, our aha moment, if you will, was, right in front of our face.

Bryan Higgins: 00:05:04

I mean, we, I've been in B2B sales for over 20 years and it's like, well

Bryan Higgins: 00:05:09

a lot of these home service companies want commercial business, right?

Bryan Higgins: 00:05:14

And maybe we're selling 'em a $300 a life a month license, $500 a month license.

Bryan Higgins: 00:05:19

Well guess what?

Bryan Higgins: 00:05:21

Cold email and LinkedIn outreach.

Bryan Higgins: 00:05:24

Command some high premiums, you could charge 1500 to 5,000 plus

Bryan Higgins: 00:05:29

per month for these services.

Bryan Higgins: 00:05:32

So it took our average revenue per user from 300 to 500 up to

Bryan Higgins: 00:05:38

thousands of dollars per user.

Bryan Higgins: 00:05:40

So now, as we've laser focused on what our background was and what

Bryan Higgins: 00:05:45

we were good at with my business partner, that's really where we were.

Bryan Higgins: 00:05:48

But as we continued to build it, we realized, hey, agency owners could

Bryan Higgins: 00:05:52

really benefit from this because they're doing cold outreach, they're

Bryan Higgins: 00:05:56

doing LinkedIn, they're doing email, let's turn it into a tool for them.

Bryan Higgins: 00:06:01

So that was really how we got here.

Bryan Higgins: 00:06:03

and then now we have agencies that not only are getting their existing

Bryan Higgins: 00:06:08

infrastructure into go high level to be able to do it 'cause go high level's

Bryan Higgins: 00:06:12

phenomenal once you have the lead.

Bryan Higgins: 00:06:14

Right.

Bryan Higgins: 00:06:14

But it's not built for.

Bryan Higgins: 00:06:17

Getting a lead in there in the first place, unless you're doing advertising

Bryan Higgins: 00:06:21

or cold email in another system, or LinkedIn outreach in another system,

Bryan Higgins: 00:06:25

and then you've, you tack on the list building aspect, the enrichment

Bryan Higgins: 00:06:30

aspect, the copywriting aspect.

Bryan Higgins: 00:06:33

And we put all that in the system as well, because those are things that

Bryan Higgins: 00:06:36

you need to do outreach effectively.

Bryan Higgins: 00:06:38

So, our, the AI is doing the research, it's writing the copy,

Bryan Higgins: 00:06:42

and then we teach agency owners how to do that the right way.

Bryan Higgins: 00:06:45

So.

Vit Muller: 00:06:46

I wanna unpack all that because there's so much goal

Vit Muller: 00:06:49

in, in these strategies and I've, personally been utilizing some of

Vit Muller: 00:06:53

these, not exactly the way you're doing it, but, through like instantly.

Vit Muller: 00:06:57

And, they've got some data enrichment.

Vit Muller: 00:06:59

So it's a big game and it's kinda like the new gold standard

Vit Muller: 00:07:03

when it comes to cold email.

Vit Muller: 00:07:04

We kind of, you can't get away with, the spin tax, old ways anymore.

Vit Muller: 00:07:09

So I want to get into all that, but, what I'm curious to, to know is what

Vit Muller: 00:07:15

has it been like for you since you started using high level and, what

Vit Muller: 00:07:19

originally got you, interested in high level, and results you've had with it?

Bryan Higgins: 00:07:25

Yeah, I was a, I had a competitive type software, ClickFunnels.

Bryan Higgins: 00:07:29

A lot of people are familiar with, but there was like opportunity, right

Bryan Higgins: 00:07:34

where they were trying to piece these things together and it just, it didn't

Bryan Higgins: 00:07:37

work together the way I wanted it.

Bryan Higgins: 00:07:40

and so when I found go high level, immediately realized the power of

Bryan Higgins: 00:07:44

putting all these tools in one place.

Bryan Higgins: 00:07:46

And so we started off targeting home service companies, electricians

Bryan Higgins: 00:07:52

and plumbers, hvac, and, and then again, it's, it's grown since there,

Bryan Higgins: 00:07:55

but the cold outreach game that we started many years ago and today

Bryan Higgins: 00:08:00

are two very different things.

Bryan Higgins: 00:08:03

you, you mentioned the spin, obviously liquid spin text helps a little bit

Bryan Higgins: 00:08:06

with like the day of the week and all that, but you know, we're all

Bryan Higgins: 00:08:11

getting bombarded with, Hey, I really admire your, your, your company.

Bryan Higgins: 00:08:15

Hey, I really, I saw this, I saw that, and it's just not authentic.

Bryan Higgins: 00:08:20

And people see right through it and they delete.

Bryan Higgins: 00:08:23

So.

Bryan Higgins: 00:08:24

When we're doing our outreach for customers, we're, we're doing social

Bryan Higgins: 00:08:29

listening and we're finding lists differently than we were, right?

Bryan Higgins: 00:08:34

So like the days of going to ZoomInfo or Apollo or, and pulling these aggregate

Bryan Higgins: 00:08:38

lists of decision makers that fit your demographic, those days are gone.

Bryan Higgins: 00:08:44

you gotta have relevant messaging with the right offer, the

Bryan Higgins: 00:08:47

right person at the right time.

Bryan Higgins: 00:08:49

So, we've, we've switched our, instead of it being a template, most of the email, or

Bryan Higgins: 00:08:55

LinkedIn message, the first two lines are typically personalized and very specific

Bryan Higgins: 00:09:00

to a problem that you're solving for them,

Vit Muller: 00:09:02

Yeah, let's unpack that.

Vit Muller: 00:09:03

So, what's the main difference between what's worked before

Vit Muller: 00:09:07

to what's working now?

Bryan Higgins: 00:09:08

Yeah.

Bryan Higgins: 00:09:08

So you can't just like go build a list.

Bryan Higgins: 00:09:10

With a bunch of settings and, spray and pray, it's, it's gotta be

Bryan Higgins: 00:09:16

personalized and specific to the person.

Bryan Higgins: 00:09:19

So when you use LinkedIn as an outreach platform, you have a ton

Bryan Higgins: 00:09:25

of information about people, right?

Bryan Higgins: 00:09:27

You, you can obviously see where they're located, jobs, they've

Bryan Higgins: 00:09:30

had, types of companies they worked for, likes, comments, posts.

Bryan Higgins: 00:09:35

There's a lot, there's a wealth of information about the person.

Bryan Higgins: 00:09:38

And then on top of that, the company that they work for, the

Bryan Higgins: 00:09:42

industry they're in, all the decision makers within that company.

Bryan Higgins: 00:09:45

Like, there's a lot of great info.

Bryan Higgins: 00:09:47

So when you use AI to not only re go out and research that info and grab that info,

Bryan Higgins: 00:09:54

you can use it to build that personalized outreach based on their activity.

Bryan Higgins: 00:09:59

So, for example, let's say, you're.

Bryan Higgins: 00:10:03

You're targeting, obviously with GHL agency owners, you're looking for

Bryan Higgins: 00:10:07

people that, may be a competitor or offering marketing services, right?

Bryan Higgins: 00:10:11

So let's say you find an influencer on, on LinkedIn that got a thousand

Bryan Higgins: 00:10:17

people to like and comment their posts.

Bryan Higgins: 00:10:19

Well, a lot of those people have a problem that that piece

Bryan Higgins: 00:10:23

of content is solving, right?

Bryan Higgins: 00:10:26

So when we take that list of people, we run it through AI to

Bryan Higgins: 00:10:30

score the, the company first.

Bryan Higgins: 00:10:32

We say, is this company a good fit for who I'm targeting?

Bryan Higgins: 00:10:35

And if it passes the, the company score, it moves on to an individual score.

Bryan Higgins: 00:10:39

Is this title a good fit?

Bryan Higgins: 00:10:41

Right?

Bryan Higgins: 00:10:42

You don't want to talk to, a frontline salesperson if you're trying to get

Bryan Higgins: 00:10:45

to the head of, of sales, right?

Bryan Higgins: 00:10:48

so we would filter out the company, then we would filter out the

Bryan Higgins: 00:10:52

person, make sure they're not a competitor or a, something like that.

Bryan Higgins: 00:10:56

Then if they pass those two, then we go on to, to write the personalized outreach.

Bryan Higgins: 00:11:00

Hey, I, I noticed you, you were interested in, in marketing growth, and so the,

Bryan Higgins: 00:11:04

the content that we're reaching out to them is very relevant and timely, right?

Bryan Higgins: 00:11:09

And, and then from there, we lead with value.

Bryan Higgins: 00:11:13

everyone is reaching out, asking for an appointment, and that's great.

Bryan Higgins: 00:11:18

That doesn't work anymore.

Bryan Higgins: 00:11:19

you gotta lead with solving a small piece of the problem and some sort of high

Bryan Higgins: 00:11:25

value content or some sort of, so it's, it's just, it's really the same thing

Bryan Higgins: 00:11:28

that inbound marketing is in reverse.

Vit Muller: 00:11:33

In reverse.

Vit Muller: 00:11:34

You kinda have to think about it still like a funnel, right?

Vit Muller: 00:11:36

Where you're not, you are not going after the killer right away on the first one.

Vit Muller: 00:11:39

You're trying to kind of.

Vit Muller: 00:11:41

Create a conversation starter and get into that next layer where you can

Vit Muller: 00:11:46

maybe go deeper into asking for more, but gradually instead of all at once.

Bryan Higgins: 00:11:51

Exactly.

Bryan Higgins: 00:11:52

Yeah.

Bryan Higgins: 00:11:53

Because as like if you, if you pull a market, only three per three

Bryan Higgins: 00:11:58

to 5% of the people are actively shopping for your solution, right?

Bryan Higgins: 00:12:02

So when you look at the top 20%, they could be convinced, like they, they

Bryan Higgins: 00:12:08

know about your solution, they're solution aware, and they're probably,

Bryan Higgins: 00:12:11

would, would, would potentially if they, if you gave them more

Bryan Higgins: 00:12:15

information, could book an appointment.

Bryan Higgins: 00:12:17

But then the vast majority in the middle, I don't remember the exact percentages,

Bryan Higgins: 00:12:21

but call it 40%, 50%, that middle section is like the swing vote, right?

Bryan Higgins: 00:12:27

They aren't partial to either side, and that's where you want to, you

Bryan Higgins: 00:12:31

wanna target that larger group.

Bryan Higgins: 00:12:33

And then there's the, another 20% that they know they don't want

Bryan Higgins: 00:12:37

your solution, they, they're not interested, they're not a good fit.

Bryan Higgins: 00:12:40

Right.

Bryan Higgins: 00:12:40

So if you

Vit Muller: 00:12:40

you know, this is great.

Vit Muller: 00:12:43

I, I've never heard anybody using that analogy of like voting, but

Vit Muller: 00:12:47

it's actually like very relevant.

Vit Muller: 00:12:50

It's, it is, you're trying to swing the vote over to you

Vit Muller: 00:12:54

as opposed to a competitor.

Vit Muller: 00:12:55

Right.

Vit Muller: 00:12:56

And then how you're gonna go about it, right?

Bryan Higgins: 00:12:58

yeah, yeah.

Bryan Higgins: 00:12:59

we tend to try to do outreach that's very focused on that 3%, 5% of people, whereas

Bryan Higgins: 00:13:05

95% of the people don't fall into that.

Bryan Higgins: 00:13:08

So, we, we need to open the dialogue and start to generate curiosity and interest

Bryan Higgins: 00:13:13

first and earn the right to continue.

Bryan Higgins: 00:13:17

Like if we send them to a quick calculator we created about ROI for

Bryan Higgins: 00:13:21

that specific industry in person.

Bryan Higgins: 00:13:25

And then, oh, by the way, on the page, be sure to check out my voice AI agent that's

Bryan Higgins: 00:13:29

there that, could answer the phone and be your virtual greeter on your website.

Bryan Higgins: 00:13:32

You know, hey, while you're there, be sure to chat with our AI chat agent.

Bryan Higgins: 00:13:37

like, so the call to action once they're there can be very specific to booking an

Bryan Higgins: 00:13:43

appointment, learning more case studies, stuff like that, for social proof.

Bryan Higgins: 00:13:47

But, we, we, we help you either do it for you or teach you how to fish, right?

Bryan Higgins: 00:13:53

So we, we basically, with our platform that we plugged into GHL and it's wire

Bryan Higgins: 00:13:57

framed in, but it also integrates.

Bryan Higgins: 00:13:59

So it's all in the conversation stream.

Bryan Higgins: 00:14:01

We either let you run it yourself where you can resell it for higher

Bryan Higgins: 00:14:06

margin or done for you where you could still double the price and,

Bryan Higgins: 00:14:10

and basically do none of the work.

Bryan Higgins: 00:14:12

So, you

Vit Muller: 00:14:13

Or use it for, for fulfillment of your customers or

Vit Muller: 00:14:16

resell it directly so they can use it themselves, like you mentioned.

Vit Muller: 00:14:19

So you've got, flexibility there.

Vit Muller: 00:14:21

I like it.

Vit Muller: 00:14:22

sounds like a great product mate.

Bryan Higgins: 00:14:24

Thank you.

Vit Muller: 00:14:25

you've got this couple of pillars.

Vit Muller: 00:14:26

I was, I was digging in through your videos yesterday and this

Vit Muller: 00:14:29

couple of key pillars when it comes to the why the strategy works.

Vit Muller: 00:14:34

And in one of your videos you're explaining how there's this middle bit

Vit Muller: 00:14:40

between inbound and outbound and how there's a correlation between that.

Vit Muller: 00:14:46

And also you talked about, the key pillars being the data enrichment, the

Vit Muller: 00:14:51

using ai, AI outreach and automations.

Vit Muller: 00:14:55

Can you break down the tech, side of things and just for those nerds listening.

Bryan Higgins: 00:15:00

Yeah, absolutely.

Bryan Higgins: 00:15:01

So.

Bryan Higgins: 00:15:03

Whether it's inbound or outbound, you want to have some, some

Bryan Higgins: 00:15:06

intelligence that's governed.

Bryan Higgins: 00:15:09

Okay.

Bryan Higgins: 00:15:10

So like when AI just kind of gets a mild prompt and there aren't many parameters,

Bryan Higgins: 00:15:18

there's no quality assurance, it's going to sometimes create things fabrications.

Bryan Higgins: 00:15:24

and hallucinations is, is what it's referred to, but you know, you

Bryan Higgins: 00:15:29

don't want it to just make things up and you certainly don't want

Bryan Higgins: 00:15:32

it to give a chili recipe, right?

Bryan Higgins: 00:15:34

So it's ultimately, we're gonna put some, some governance based on

Bryan Higgins: 00:15:40

who we're reaching out to, right?

Bryan Higgins: 00:15:42

Like, you want the path to find of how someone's either gonna

Bryan Higgins: 00:15:46

come inbound or outbound, right?

Bryan Higgins: 00:15:49

So like, when we do the enrichment, I'll give you some examples.

Bryan Higgins: 00:15:54

Let's say somebody opts into one of your forms and they put their email address.

Bryan Higgins: 00:15:59

And their company name.

Bryan Higgins: 00:16:00

Well guess what we now have, or just even the email address.

Bryan Higgins: 00:16:04

We now have the domain of their company, which we can go out and find

Bryan Higgins: 00:16:07

the company, what size company, how many employees, maybe revenue, and some

Bryan Higgins: 00:16:11

information about them automatically.

Bryan Higgins: 00:16:14

And we could put that right into go high level and use lead scoring, right?

Bryan Higgins: 00:16:18

And we could put parameters in the lead scoring all within the automations to

Bryan Higgins: 00:16:22

say, this is a higher value customer, or this is a lower value customer.

Bryan Higgins: 00:16:27

and that's, those systems command high premiums when you're setting

Bryan Higgins: 00:16:31

that up for a sales organization.

Bryan Higgins: 00:16:33

so you know, that way you have the ability to know who you're

Bryan Higgins: 00:16:37

talking to before you talk to them.

Bryan Higgins: 00:16:40

So you could have, based on the score, it could route different places.

Bryan Higgins: 00:16:45

So for example, maybe it's an AI outreach automation for companies

Bryan Higgins: 00:16:50

that have 10 or less employees.

Bryan Higgins: 00:16:53

Then, 11 to, 99 goes to inside sales and a hundred or more employees goes to

Bryan Higgins: 00:17:00

the enterprise rep. You know, there's, there's a lot of, customization that you

Bryan Higgins: 00:17:05

can point people towards and ultimately send them down a different path

Bryan Higgins: 00:17:09

depending on how you have it configured.

Vit Muller: 00:17:12

So really understanding your market and understanding

Vit Muller: 00:17:14

how corporate structures work is the key essence to this.

Vit Muller: 00:17:18

Like you mentioned those numbers of employees, 'cause that's what's

Vit Muller: 00:17:21

gonna govern, who's gonna be the right decision maker at that point?

Bryan Higgins: 00:17:25

yeah, and obviously if you're building a campaign for,

Bryan Higgins: 00:17:28

like, on the flip side that's probably relevant is on the home service side.

Bryan Higgins: 00:17:31

Let's say you got a hundred, employees or one employee, it really doesn't matter.

Bryan Higgins: 00:17:36

Ultimately, if, if you're gonna offer commercial business for them and you're

Bryan Higgins: 00:17:39

going out and setting appointments, you're gonna be targeting property

Bryan Higgins: 00:17:42

managers, facility managers, people with buildings and commercial buildings.

Bryan Higgins: 00:17:46

within a specific geographic service area, right?

Bryan Higgins: 00:17:50

Like if, if they're only in one metro area, you're not gonna reach

Bryan Higgins: 00:17:53

out across the country, right?

Bryan Higgins: 00:17:56

So if you're doing email or LinkedIn outreach, you really, the first thing you

Bryan Higgins: 00:18:00

wanna do is start with a total addressable market of how big the market is, right?

Bryan Higgins: 00:18:04

And then if they have a big enough market and you can go after, then,

Bryan Higgins: 00:18:08

you could charge them thousands of dollars a month to do that outreach.

Vit Muller: 00:18:12

So how big is it?

Vit Muller: 00:18:14

How big the market needs to be for this to make sense to a potential client?

Bryan Higgins: 00:18:18

Yeah, great question.

Bryan Higgins: 00:18:19

So, depends on the channel and the, the offer.

Bryan Higgins: 00:18:27

So if it's LinkedIn, so LinkedIn has, first off, you, the, the user needs

Bryan Higgins: 00:18:33

sales navigator to unlock double the connection requests per month.

Bryan Higgins: 00:18:37

So if you have Sales Navigator, you could connect with 800 people per month.

Bryan Higgins: 00:18:42

If you have Sales Navigator, you can also, reach out to 800 open profiles

Bryan Higgins: 00:18:48

in addition to the connection requests.

Bryan Higgins: 00:18:51

Okay.

Bryan Higgins: 00:18:51

So Total gives you 1600 people in a month that you can reach out to.

Bryan Higgins: 00:18:56

So if you have three months of runway, that's ideal.

Bryan Higgins: 00:19:01

So, you're looking at, 4,800 or whatever.

Bryan Higgins: 00:19:04

Um, did I do my math right?

Bryan Higgins: 00:19:07

Yeah.

Bryan Higgins: 00:19:08

you're talking, ideally you're looking at about 5,000 or more

Bryan Higgins: 00:19:11

people on LinkedIn that you can find in terms of like filters.

Bryan Higgins: 00:19:15

and then

Vit Muller: 00:19:16

of those conversion rates and the industry standards, what you say.

Vit Muller: 00:19:20

So that way you can then go back to the client or when you're initially

Vit Muller: 00:19:23

pitching with confidence to say, Hey, we can get you this many.

Bryan Higgins: 00:19:28

exactly.

Vit Muller: 00:19:28

why you need, that's why you need that volume.

Vit Muller: 00:19:30

So how would that work if I'm like in a smaller city, let's say 400,000

Vit Muller: 00:19:37

is the population, and it's, let's just go with an example here.

Vit Muller: 00:19:41

let's go with like a handyman business that would go after or would

Vit Muller: 00:19:47

want to form a relationship with a property managers in the area.

Bryan Higgins: 00:19:52

Sure.

Vit Muller: 00:19:52

I don't know if there'd be that many in that city.

Vit Muller: 00:19:55

So what could I do then?

Bryan Higgins: 00:19:58

Yeah.

Bryan Higgins: 00:19:58

So you can also target referral partnerships, so you know,

Bryan Higgins: 00:20:03

other, adjacent industries that have the same target customer.

Bryan Higgins: 00:20:07

that

Vit Muller: 00:20:08

And you can do that through cold email as well.

Vit Muller: 00:20:09

Like same approach.

Vit Muller: 00:20:10

It's just a different messaging.

Bryan Higgins: 00:20:12

Yeah.

Bryan Higgins: 00:20:12

You actually have a much higher conversion rate 'cause you're reaching

Bryan Higgins: 00:20:14

out to another business to say, I want to give you more business.

Bryan Higgins: 00:20:18

So you, you, instead of like a one to two, to five to 10% reply rate, you, you

Bryan Higgins: 00:20:24

might start at like five to 10 or higher.

Bryan Higgins: 00:20:27

I, I, I've had referral campaigns that are like 20% positive, 20%

Bryan Higgins: 00:20:33

reply rate, vast majority positive.

Vit Muller: 00:20:36

Okay.

Bryan Higgins: 00:20:37

so, on the, so the LinkedIn side, you want

Bryan Higgins: 00:20:39

like 5,000 on the email side.

Bryan Higgins: 00:20:41

Again, it depends on how many appointments you want.

Bryan Higgins: 00:20:44

you, you wanna factor, you, you should be able to get one appointment for

Bryan Higgins: 00:20:47

every thousand contacts per month, give or take, depending on the vertical.

Vit Muller: 00:20:52

Before we go into cold email though, I just wanna

Vit Muller: 00:20:55

stay on LinkedIn a little bit.

Vit Muller: 00:20:56

So when you say, you need a, a LinkedIn sales navigator, that's an additional

Vit Muller: 00:21:00

paid feature for those that, are not familiar, that, LinkedIn, LinkedIn offers

Vit Muller: 00:21:05

you and you pay subscription to it.

Vit Muller: 00:21:07

The limitation with that, is it like you're talking about the InMail feature?

Bryan Higgins: 00:21:11

So basically LinkedIn, when you have Sales navigator,

Bryan Higgins: 00:21:16

they give you 50 InMails a month.

Bryan Higgins: 00:21:19

Okay?

Bryan Higgins: 00:21:20

And you can roll that bank up to three months.

Bryan Higgins: 00:21:22

So, you might have 150 credits that just kind of sit there.

Bryan Higgins: 00:21:26

And those are InMails that can be sent to anyone.

Bryan Higgins: 00:21:29

Okay?

Vit Muller: 00:21:30

Whether they're your connection or not.

Bryan Higgins: 00:21:32

Whether, yeah, it, they would all be second or third

Bryan Higgins: 00:21:35

connections on LinkedIn with their foia, because if you're a first

Bryan Higgins: 00:21:38

connection, you have open communication,

Vit Muller: 00:21:40

Right.

Bryan Higgins: 00:21:41

right?

Bryan Higgins: 00:21:41

So it bypasses the connection requests and it, you can send

Bryan Higgins: 00:21:44

a message directly to them.

Bryan Higgins: 00:21:46

But what if, like, if you read the docs, the, on the back of LinkedIn, there's.

Bryan Higgins: 00:21:52

It's black and white.

Bryan Higgins: 00:21:53

It says you could do up to 800 open profile outreaches a month.

Bryan Higgins: 00:21:58

So five days a week, that's 40 a day.

Bryan Higgins: 00:22:02

So when

Vit Muller: 00:22:03

profile.

Bryan Higgins: 00:22:04

open profiles, so basically when we build the list, let's

Bryan Higgins: 00:22:07

say we build a list of 2000 people.

Bryan Higgins: 00:22:09

Okay?

Vit Muller: 00:22:09

Yep,

Bryan Higgins: 00:22:10

When we go to enrich the data, after we figured that they're good

Bryan Higgins: 00:22:13

fits, we can check with Sales navigator.

Bryan Higgins: 00:22:17

We have the ability to see if they have an open profile.

Bryan Higgins: 00:22:20

There's no filter in sales navigator, but when we clean the data, we're able to

Bryan Higgins: 00:22:24

see if they have an open profile or not.

Bryan Higgins: 00:22:26

So depending on that right there, that's at the top of

Bryan Higgins: 00:22:28

the, of the stream, if you will.

Bryan Higgins: 00:22:31

And if they, it's gonna go down one, end it and go towards a

Bryan Higgins: 00:22:35

direct message immediately without the come connection request.

Bryan Higgins: 00:22:39

If they have an open profile.

Vit Muller: 00:22:41

So this is like people who have allowed people for

Vit Muller: 00:22:44

anybody to be able to message them.

Vit Muller: 00:22:45

That's what you say as an open profile as opposed to needing to have,

Vit Muller: 00:22:49

InMail credits to be able to do that.

Vit Muller: 00:22:51

Okay.

Vit Muller: 00:22:52

And you're saying LinkedIn doesn't tell you that, so there is a special way

Vit Muller: 00:22:56

how you figured out how to do that?

Bryan Higgins: 00:22:58

So there's no, like if you go into Sales Navigator and

Bryan Higgins: 00:23:02

you look for a filter that says open profile, it doesn't exist.

Vit Muller: 00:23:06

doesn't Okay.

Bryan Higgins: 00:23:07

Now it does exist if you pay for a recruiter account.

Bryan Higgins: 00:23:11

Okay.

Bryan Higgins: 00:23:11

But the recruiter account is a lot of money.

Bryan Higgins: 00:23:13

It's thousands of dollars a month, I think.

Bryan Higgins: 00:23:15

so, but the feature is there.

Bryan Higgins: 00:23:17

So what happens is when you have a Sales Navigator license, you

Bryan Higgins: 00:23:22

can manually go and look at the profile and see if it has open.

Bryan Higgins: 00:23:25

That's not realistic.

Bryan Higgins: 00:23:27

But when we, when we automate through AI and we clean the data.

Bryan Higgins: 00:23:32

One of the things that comes back when we look at the individual profile,

Bryan Higgins: 00:23:35

the data that comes back from AI is, is it an open profile or not?

Bryan Higgins: 00:23:40

So right there we can segment it.

Bryan Higgins: 00:23:42

Yeah.

Vit Muller: 00:23:43

you find that out by going into each individual profile

Vit Muller: 00:23:46

and see if there is a button that says like message or something like that.

Bryan Higgins: 00:23:50

Via ai.

Bryan Higgins: 00:23:51

Yeah.

Bryan Higgins: 00:23:52

We, we don't do it.

Bryan Higgins: 00:23:53

It's, yeah.

Bryan Higgins: 00:23:55

Yeah,

Vit Muller: 00:23:55

Okay.

Vit Muller: 00:23:56

All right.

Vit Muller: 00:23:56

So if, if, if we're talk in numbers and you say like, okay, well 5,000

Vit Muller: 00:24:00

at least make it sense, that's a lot of profiles to go through.

Vit Muller: 00:24:04

So you use AI to do that.

Vit Muller: 00:24:06

So this is kind of like, it's not really scraping, it's like you program

Vit Muller: 00:24:11

it to visit those profiles, basically.

Vit Muller: 00:24:13

And then if it matches their criteria, then is that kind how it works?

Bryan Higgins: 00:24:17

yeah.

Bryan Higgins: 00:24:17

Exactly.

Vit Muller: 00:24:18

In one of your videos, you do say one of your strategies

Vit Muller: 00:24:21

that you, you go to first, like one of the quickest one is LinkedIn.

Vit Muller: 00:24:25

Is it because of this, what we just discussed?

Vit Muller: 00:24:28

Because it's like there's not many bottlenecks in there to

Vit Muller: 00:24:31

go and load to go and launch.

Bryan Higgins: 00:24:33

Like, again, it's super dependent on the ideal customer.

Bryan Higgins: 00:24:36

So we we're, we always want to address like how big the total

Bryan Higgins: 00:24:39

adjustable market is, But, most times LinkedIn, there's no warming period.

Bryan Higgins: 00:24:45

You can start doing outreach pretty quickly.

Bryan Higgins: 00:24:48

and if there's influencers, competitors or people talking to your ideal customer,

Bryan Higgins: 00:24:55

like adjacent industries that has your ideal customer, and those people

Bryan Higgins: 00:24:59

comment like, or follow posts or, or attend events or are part of a group.

Bryan Higgins: 00:25:07

Those are all perfect ways to find people who are active on the platform

Bryan Higgins: 00:25:12

and reach out with a relevant message.

Bryan Higgins: 00:25:15

And

Vit Muller: 00:25:16

Right?

Vit Muller: 00:25:16

It's kinda like, yeah, competitors got this much following and they

Vit Muller: 00:25:19

are actually our ideal market.

Vit Muller: 00:25:21

Let's go and hit them up

Bryan Higgins: 00:25:22

you got it.

Vit Muller: 00:25:24

Smart,

Bryan Higgins: 00:25:25

Yeah.

Bryan Higgins: 00:25:26

So it it, it works.

Bryan Higgins: 00:25:28

I mean, you know what, what I found is, 'cause there's, we have some customers

Bryan Higgins: 00:25:33

that we do both cold email and LinkedIn for, and sometimes cold email fails

Bryan Higgins: 00:25:37

miserably in terms of conversion.

Bryan Higgins: 00:25:41

because it's a, it's a saturated market and it, there's a

Bryan Higgins: 00:25:43

lot of noise in the market.

Bryan Higgins: 00:25:44

But then LinkedIn converts and, like electronics, some electronics

Bryan Higgins: 00:25:50

companies, we'll do outreach via email and, you need more volume to

Bryan Higgins: 00:25:55

get the results, whereas LinkedIn.

Bryan Higgins: 00:25:58

we're able to get, 10, 20 appointments, some in a, in a

Bryan Higgins: 00:26:01

month with hundreds of replies.

Vit Muller: 00:26:04

What about combination of the two?

Vit Muller: 00:26:05

Would you recommend it,

Bryan Higgins: 00:26:07

Oh, yeah, yeah.

Bryan Higgins: 00:26:08

Multi-channel for sure.

Bryan Higgins: 00:26:10

Yeah.

Bryan Higgins: 00:26:10

I mean, that, that just helps with the list building.

Bryan Higgins: 00:26:14

if you, a

Vit Muller: 00:26:14

I mean, like reaching out to the per to that same person

Vit Muller: 00:26:17

through LinkedIn as well as email and how many of those, because anytime

Vit Muller: 00:26:23

I'm mentioning Omnichannel, and I'm not every time, but oftentimes when I

Vit Muller: 00:26:27

talk to some business owners, they're like, oh no, I, I would, they usually

Vit Muller: 00:26:31

go from their personal like bias.

Vit Muller: 00:26:33

It's like, no, I hate it.

Vit Muller: 00:26:34

I, I hate when people message me that that's just too much.

Vit Muller: 00:26:37

I don't want you to do that strategy for me, for my business.

Vit Muller: 00:26:40

What would you say to that?

Bryan Higgins: 00:26:41

do you wanna feel comfortable or do you wanna make money?

Bryan Higgins: 00:26:44

it's,

Vit Muller: 00:26:44

Good.

Bryan Higgins: 00:26:45

that, that would be what I would say.

Bryan Higgins: 00:26:47

Because at the end of the day, sales, you're going to, there's gonna be

Bryan Higgins: 00:26:50

people who you're not going to convert.

Bryan Higgins: 00:26:54

I mean, if you're not getting nos and, people saying, unsubscribe, stop

Bryan Higgins: 00:27:00

emailing me and connecting, you're, you're probably not doing enough.

Bryan Higgins: 00:27:04

the harsh reality is, you had asked earlier about things that have changed.

Bryan Higgins: 00:27:07

it's not that cold calls or door knocking or individual emails don't work.

Bryan Higgins: 00:27:13

The problem is, is you're competing with AI now, so there's no chance if you, even

Bryan Higgins: 00:27:19

if you work 24 7 for weeks, you can't keep up with the volume that's possible.

Bryan Higgins: 00:27:24

So, you either need to hire a lot of salespeople to do a lot of

Bryan Higgins: 00:27:29

manual things, or you use AI to accelerate the what's possible, and

Bryan Higgins: 00:27:37

then put people in the things that.

Bryan Higgins: 00:27:39

Are not good for ai, like relationship building and, and obviously

Bryan Higgins: 00:27:44

presenting and value focused videos and, and things that, AI currently

Bryan Higgins: 00:27:50

is not, not the right fit for.

Vit Muller: 00:27:53

Are there particular scenarios where you find, cold

Vit Muller: 00:27:56

email working better than LinkedIn?

Bryan Higgins: 00:28:00

Yeah.

Bryan Higgins: 00:28:01

so I had mentioned like the, the referral partnership, like that's very effective.

Bryan Higgins: 00:28:06

mostly because you can get higher volume, like if you're like a, one

Bryan Higgins: 00:28:12

or two person business, five person business, there's only so many

Bryan Higgins: 00:28:17

LinkedIn messages you can send, right?

Bryan Higgins: 00:28:19

You're capped at that 1600.

Bryan Higgins: 00:28:21

Whereas if you have like a huge total addressable market and you

Bryan Higgins: 00:28:24

service nationwide like a marketing agency or obviously offering GHL

Bryan Higgins: 00:28:29

type of services for specific niches.

Bryan Higgins: 00:28:32

email is gonna give you a much larger volume.

Bryan Higgins: 00:28:35

So, if, if you have the appetite for cold email, it's, it is nuanced.

Bryan Higgins: 00:28:41

It's, what, what worked three months ago doesn't work if for sending to

Bryan Higgins: 00:28:45

Google Gmail, 2024, Microsoft did a big update that hurt cold email 2025 Google

Bryan Higgins: 00:28:54

did a big update that hurt cold email.

Bryan Higgins: 00:28:56

So it's, it's the old Google slap, right?

Bryan Higgins: 00:28:59

It's, it's, bottom line is, it's, it's nuanced and you gotta know what you're

Bryan Higgins: 00:29:03

doing and you gotta build redundancy.

Bryan Higgins: 00:29:05

And, but yeah, I mean, it, it, it is possible and it does still work.

Bryan Higgins: 00:29:10

It is just, you gotta send a lot and do it a little different.

Vit Muller: 00:29:14

Let's bring it back to relevance of our business.

Vit Muller: 00:29:17

Most of them are, we think our sales entrepreneurs, high level agency owners.

Vit Muller: 00:29:22

We all wanna grow.

Vit Muller: 00:29:24

We all want more customers.

Vit Muller: 00:29:25

should they consider implementing?

Vit Muller: 00:29:28

I mean, you just said it obviously, in a way already, but like when it comes

Vit Muller: 00:29:32

to, say, acquiring more SaaS customers, like Pure SaaS customers, why should they

Vit Muller: 00:29:38

consider this as a strategy to do that?

Vit Muller: 00:29:41

And what's a, what sort of results have you seen work

Bryan Higgins: 00:29:45

Yeah.

Bryan Higgins: 00:29:46

Yeah.

Bryan Higgins: 00:29:46

I mean, if you think through the three ways to grow a business, right?

Bryan Higgins: 00:29:49

You either need to get more customers, you need to increase your price, or you need

Bryan Higgins: 00:29:54

to sell more to your existing customers.

Bryan Higgins: 00:29:57

So you know, if you have, if you're just getting started, or you been in

Bryan Higgins: 00:30:03

the game for a while, if you have those existing customers or early customers.

Bryan Higgins: 00:30:08

It gives you an opportunity to sell a new service and increase your order value.

Bryan Higgins: 00:30:14

So when you have a SaaS customer and you know they're looking for customers

Bryan Higgins: 00:30:20

and you, you do a little bit of, research and math to figure out if

Bryan Higgins: 00:30:24

they have a big good, big enough total addressable market, then he offered to

Bryan Higgins: 00:30:28

him, Hey, what if I could get you these?

Bryan Higgins: 00:30:30

And, it's always helped to, start off at a lower cost and then,

Bryan Higgins: 00:30:35

increase as you feel more confident.

Bryan Higgins: 00:30:37

But, LinkedIn outreach is, is a great service for yourself and you can command

Bryan Higgins: 00:30:42

a thousand, $2,000 a profile per month to book appointments for people if

Bryan Higgins: 00:30:47

they're getting, 20 appointments a month.

Bryan Higgins: 00:30:50

And those are quality appointments or 10 appoint even, even five to 10

Bryan Higgins: 00:30:55

appointments depending on the industry.

Bryan Higgins: 00:30:57

Um, if, if they have.

Bryan Higgins: 00:31:01

A decent closing ratio then that that's going to give them a big ROI.

Bryan Higgins: 00:31:05

So you know, it's, it's being able to sell more to the existing

Bryan Higgins: 00:31:09

customers and having a higher ticket.

Bryan Higgins: 00:31:12

if you're bundling all these things in it, it increases your price.

Vit Muller: 00:31:16

I mean, I, I go to local BNI group, right, and there's 30 of us, and.

Vit Muller: 00:31:23

We're all pitching to the same group every single week.

Vit Muller: 00:31:25

Not directly for them to be our customers, but like, Hey, do you know anybody?

Vit Muller: 00:31:29

Hey, do you know anybody?

Vit Muller: 00:31:31

And so, as recently it ma it made me think about this strategy, whether it's a good

Vit Muller: 00:31:37

strategy because, I'm talking to 30 and I could be talking to a thousand instead.

Vit Muller: 00:31:43

And I'm, and this whole strategy heavily depends on, personal.

Vit Muller: 00:31:48

Like, if somebody actually likes, you's gonna listen to you, it's gonna actually

Vit Muller: 00:31:52

consider to deepen that relationship with you as a referral partner, right?

Vit Muller: 00:31:58

So, and I hear all the time like, hey, this week I'm looking for introduction

Vit Muller: 00:32:03

to that example of, handyman.

Vit Muller: 00:32:08

I'm looking for introduction with, property managers.

Vit Muller: 00:32:11

If you know anybody, any property managers sending my way, we can do this and that.

Bryan Higgins: 00:32:15

Yep.

Vit Muller: 00:32:15

And you just go there every week.

Vit Muller: 00:32:17

So in that right away, I could, well, why am I going here and spending two

Vit Muller: 00:32:22

hours a week for a meeting and, and the money to go there and all that.

Vit Muller: 00:32:27

Or I could just press, press, go on a, on a AI campaign just to search for those

Vit Muller: 00:32:33

people and then go back to that person and like say, Hey, look, I found you 30 leads.

Vit Muller: 00:32:38

Or, or even if I wanted to be smartass, I could just grab one at a time

Vit Muller: 00:32:44

and then just send it through as a referral, but it would be cold or fail.

Vit Muller: 00:32:47

So I would probably need to warm it up a little bit.

Vit Muller: 00:32:49

But, yeah, I mean, there's many ways to skin the cat, isn't it?

Bryan Higgins: 00:32:52

exactly.

Vit Muller: 00:32:54

So, question I had was, just digging a bit more about.

Vit Muller: 00:32:58

The strategy.

Vit Muller: 00:33:00

So we talk about the infrastructure being LinkedIn, Oracle, email.

Vit Muller: 00:33:05

How you do it is using AI to help you build those lists based on the parameters.

Vit Muller: 00:33:12

So you can do that at scale and it's leveraged.

Vit Muller: 00:33:15

Then you use AI to hyper personalize the message because that's

Vit Muller: 00:33:19

what is required these days.

Vit Muller: 00:33:20

You can't get away with, like we said, spend tax, and none of that stuff

Vit Muller: 00:33:24

that's, it's just too vanilla these days.

Vit Muller: 00:33:27

When it comes to personalization, you really should need, the whole message

Vit Muller: 00:33:30

needs to be unique per every email.

Vit Muller: 00:33:33

You need to do all that, but at the end of the day, none of it

Vit Muller: 00:33:36

matters If your offer is crap.

Vit Muller: 00:33:39

have you found, like a really good formula for, testing offers?

Bryan Higgins: 00:33:44

Yep.

Bryan Higgins: 00:33:45

Yeah, good question.

Bryan Higgins: 00:33:47

so I would suggest based on my testing and track record with

Bryan Higgins: 00:33:52

customers is, you don't wanna personalize the entire message via ai.

Bryan Higgins: 00:33:57

And the reason being is you can't scale what you don't know is converting.

Bryan Higgins: 00:34:03

So, we talked about

Vit Muller: 00:34:05

this.

Vit Muller: 00:34:05

Yeah.

Bryan Higgins: 00:34:06

Yeah.

Bryan Higgins: 00:34:06

A split test, right?

Bryan Higgins: 00:34:07

the formula that is working for us now and that we're doing for our

Bryan Higgins: 00:34:12

customers and we're teaching people how to do, is the first sentence and

Bryan Higgins: 00:34:17

the second sentence are AI written, the third sentence, fourth, at the most,

Bryan Higgins: 00:34:23

you don't wanna do more than like 80 words total in an outreach message.

Bryan Higgins: 00:34:27

the third and fourth should really be tying to, solving a specific problem

Bryan Higgins: 00:34:34

and opening the dialogue, getting them to say yes, being able to send

Bryan Higgins: 00:34:38

them a link, sending them to some sort of value driven resource, right?

Bryan Higgins: 00:34:43

for lack of a better word, kind of like a lead magnet, but not a lead magnet

Bryan Higgins: 00:34:48

fully, because you, you want to like start to bring their interest up slowly,

Bryan Higgins: 00:34:53

because everyone's got a trust Def deficit and AI is doing all of this outreach.

Vit Muller: 00:34:59

how would you phrase that initial like value offer?

Vit Muller: 00:35:02

Yeah.

Vit Muller: 00:35:02

So let's say the AI would first with an observation.

Vit Muller: 00:35:06

So, hey, I noticed you've been with the company 20 years.

Vit Muller: 00:35:09

Hey, I noticed, you guys are in Inc. 5,000.

Vit Muller: 00:35:12

Hey, I noticed something observational, not complimentary because if you say,

Vit Muller: 00:35:17

Hey, I really admire your company.

Vit Muller: 00:35:19

They're gonna know it's AI and they're gonna know it's not authentic.

Vit Muller: 00:35:23

'cause you don't admire a thousand people a day.

Vit Muller: 00:35:26

Right.

Vit Muller: 00:35:26

Whereas if you said, Hey, I've noticed on recently you made a post about

Vit Muller: 00:35:30

this and that, about this and that.

Bryan Higgins: 00:35:32

Exactly.

Bryan Higgins: 00:35:33

And then the second message, based on the research we did in the pre-work

Bryan Higgins: 00:35:37

of sending that message, the second sentence that's AI written, is gonna

Bryan Higgins: 00:35:42

be a problem that your solution solves related to the title of the person and

Bryan Higgins: 00:35:49

the industry that their company is in.

Bryan Higgins: 00:35:51

So for example, let's say you're targeting attorneys, okay?

Bryan Higgins: 00:35:55

And you do voice agents for attorneys, right?

Bryan Higgins: 00:35:58

So, hey, we notice, that many of the attorneys we work with miss a lot of phone

Bryan Higgins: 00:36:03

calls and they're spending a lot of money to drive traffic to their business, right?

Bryan Higgins: 00:36:08

So the second sentence is gonna be personalized based on the

Bryan Higgins: 00:36:10

title and the industry related to your solution that you solve.

Bryan Higgins: 00:36:15

It's focusing on a general problem that most likely they have, or a

Bryan Higgins: 00:36:21

lot of people you work with have.

Bryan Higgins: 00:36:22

So those two are dynamic.

Bryan Higgins: 00:36:24

The third is typically, can I share this solution that

Bryan Higgins: 00:36:31

solves a piece of the problem?

Bryan Higgins: 00:36:33

Maybe it's a calculator that quantifies by using AI voice to

Bryan Higgins: 00:36:38

answer the phone, how much you're losing by not having this solution.

Bryan Higgins: 00:36:44

and then once they get to the page, oh, by the way, our, our Voice AI is on there.

Bryan Higgins: 00:36:47

You could also check it out.

Bryan Higgins: 00:36:49

Right?

Vit Muller: 00:36:50

would you say like that specifically in the offer or

Vit Muller: 00:36:53

would you say, Hey, can I send you something that, can I tell you more

Vit Muller: 00:36:56

inf, can I send you more information about how we solve the problem?

Vit Muller: 00:36:59

Would that be something that works better as opposed to saying, Hey,

Vit Muller: 00:37:03

can I send you a free calculator?

Bryan Higgins: 00:37:05

I like, I would, whatever it is, less is more.

Bryan Higgins: 00:37:08

Right?

Bryan Higgins: 00:37:09

You're not gonna explain that it's a voice AI agent and all this stuff.

Bryan Higgins: 00:37:12

You are gonna focus on the problem.

Bryan Higgins: 00:37:14

So, hey, do, can I share a case study of a similar customer, that was able to

Bryan Higgins: 00:37:19

stop missing calls in their business?

Bryan Higgins: 00:37:21

They solve this problem,

Vit Muller: 00:37:22

Mm-hmm.

Bryan Higgins: 00:37:24

right?

Bryan Higgins: 00:37:24

And it just, it peaks their interest, it's related to them.

Bryan Higgins: 00:37:28

And then whatever that asset is, whatever that place that you're sending

Bryan Higgins: 00:37:31

them, the next logical step when they get there is one, it, it helps solve

Bryan Higgins: 00:37:36

a problem, a piece of the problem, and they see that it's possible.

Bryan Higgins: 00:37:42

It adds some social proof and credibility for you.

Bryan Higgins: 00:37:45

And then the natural next call to action is to book an appointment.

Vit Muller: 00:37:49

And that could be, that obviously would be on the landing page,

Vit Muller: 00:37:52

but also in your follow-up message.

Vit Muller: 00:37:54

So in, in reality, this is no different to building a funnel page where you, you

Vit Muller: 00:38:01

know, the, you engineer the attention.

Vit Muller: 00:38:05

Like in a cascading manner, like where, the headline needs to grab

Vit Muller: 00:38:08

their attention in order for them to want to read this sub-headline,

Vit Muller: 00:38:11

sub-headline, same thing in order for them to read the, the next paragraph.

Vit Muller: 00:38:15

So, you want to, you wanna get their attention, but you wanna

Vit Muller: 00:38:19

pick their interest too, right?

Vit Muller: 00:38:20

So what, like you said it, so that's why, you wouldn't lay it all out in

Vit Muller: 00:38:24

an email because then there's nothing else to like, there's no cliffhangers.

Bryan Higgins: 00:38:30

Yeah, you, you almost wanna replicate the organic sales process or

Bryan Higgins: 00:38:37

funnel sales process in your outreach.

Bryan Higgins: 00:38:41

someone's not gonna book an appointment if they haven't

Bryan Higgins: 00:38:44

learned more about the business.

Bryan Higgins: 00:38:45

They've gone through the funnel.

Bryan Higgins: 00:38:47

Learned more about.

Bryan Higgins: 00:38:48

Done their research, right?

Bryan Higgins: 00:38:50

So if you help facilitate their research for them and educate them

Bryan Higgins: 00:38:55

and teach them and, and put them through that process in reverse, you're

Bryan Higgins: 00:39:00

more likely to get that appointment.

Bryan Higgins: 00:39:02

And also they, not only that, they come in super qualified, right?

Bryan Higgins: 00:39:06

And like, if you do it right and you're, you're putting them through a

Bryan Higgins: 00:39:10

process where they're, they're learning.

Bryan Higgins: 00:39:12

'cause after they opt in is really where the job also starts, right?

Bryan Higgins: 00:39:16

We want to use, email.

Bryan Higgins: 00:39:18

We wanna send them videos.

Bryan Higgins: 00:39:19

We, personal outreach.

Bryan Higgins: 00:39:20

Like, there's, there's other things that happen after, like, if all

Bryan Higgins: 00:39:24

we're doing is sending emails with reminders of the meeting, and hey,

Bryan Higgins: 00:39:27

make sure you attend, we failed.

Bryan Higgins: 00:39:30

We gotta, we, we, they should come onto the call where all the questions that

Bryan Higgins: 00:39:34

they would typically call, ask, ask on a phone call are, are already answered.

Bryan Higgins: 00:39:39

So that way it's,

Vit Muller: 00:39:40

good,

Bryan Higgins: 00:39:40

you know, but.

Bryan Higgins: 00:39:42

If, if you can replicate that in the cold outreach where you're feeding them

Bryan Higgins: 00:39:47

the beginning of the organic process that, helps solve those early questions.

Bryan Higgins: 00:39:52

'cause if those first questions start, they're gonna start asking

Bryan Higgins: 00:39:54

themselves the next set of questions.

Bryan Higgins: 00:39:56

Like, well, how does that work?

Bryan Higgins: 00:39:57

How would I implement that?

Bryan Higgins: 00:39:58

How, but you gotta start from the top.

Bryan Higgins: 00:40:01

So if you replicate the, the cold, or the, the organic sales process, you're gonna,

Bryan Higgins: 00:40:07

you're gonna have a much better experience for, your results and conversion.

Vit Muller: 00:40:12

Now testing that offer.

Vit Muller: 00:40:14

I've heard some say it's better to run it through Facebook ad first,

Vit Muller: 00:40:20

then run it through cold email.

Vit Muller: 00:40:22

Others saying, run it through cold email first to test the offer, find the

Vit Muller: 00:40:25

right variable, then run it through ads.

Vit Muller: 00:40:28

What would you say to that?

Bryan Higgins: 00:40:30

I would test it on the platform and the place that it's gonna be.

Bryan Higgins: 00:40:34

What's interesting is I've had offers and like messaging that's converted

Bryan Higgins: 00:40:38

really well on LinkedIn that did not on email and vice versa, right?

Bryan Higgins: 00:40:43

Email is, a more direct, one-to-one communication.

Bryan Higgins: 00:40:46

Whereas like LinkedIn is a social networking platform, right?

Bryan Higgins: 00:40:50

so, you, you wanna, like, if you're doing LinkedIn, you gotta focus a little

Bryan Higgins: 00:40:54

bit more on walking a little slower.

Bryan Higgins: 00:40:57

and, and that relationship piece, opening open-ended questions, whereas, especially

Bryan Higgins: 00:41:02

if you're doing the multi-channel, the omni-channel, like you could go straight

Bryan Higgins: 00:41:06

into a direct offer, an email if you've already got them as a LinkedIn connection.

Vit Muller: 00:41:10

Right.

Bryan Higgins: 00:41:11

So, hopefully that makes sense.

Vit Muller: 00:41:14

Yeah.

Vit Muller: 00:41:15

Can we look at like, how exactly does the integration with like LinkedIn

Vit Muller: 00:41:20

outreach and cold email into GHL work?

Vit Muller: 00:41:22

Like, especially in terms of like, in terms of staying compliant

Vit Muller: 00:41:26

and not getting accounts burned,

Bryan Higgins: 00:41:28

Yep.

Vit Muller: 00:41:29

because that is like the first thing I, I would hear if, if I

Vit Muller: 00:41:34

approach a customer, say, Hey, can I, can I get hold of your LinkedIn account?

Vit Muller: 00:41:37

I'm gonna do a LinkedIn outreach for you.

Vit Muller: 00:41:40

And if they are, somebody like a lawyer, reputable, they, they spend

Vit Muller: 00:41:45

years on building really good quality relationships and now they're gonna

Vit Muller: 00:41:49

give their keys away to somebody.

Vit Muller: 00:41:51

They're gonna have hesitancy,

Bryan Higgins: 00:41:54

Agreed.

Bryan Higgins: 00:41:55

Yeah, it's good.

Bryan Higgins: 00:41:56

it's a very valid point.

Bryan Higgins: 00:41:57

you want to be very mindful that you're reaching out on be their behalf.

Bryan Higgins: 00:42:01

They're gonna want to know what messaging is and, and what all that.

Bryan Higgins: 00:42:05

I'm not gonna go through this entire thing.

Bryan Higgins: 00:42:07

but, ultimately this is kind of where we, we help people if they're currently

Bryan Higgins: 00:42:12

running cold outreach, they wanna do their own LinkedIn or cold outreach,

Bryan Higgins: 00:42:17

or they wanna like resell our services is in a white label fashion or just do

Bryan Higgins: 00:42:22

it themselves and resell it themselves.

Bryan Higgins: 00:42:24

but to,

Vit Muller: 00:42:26

So, sorry to jump in there.

Vit Muller: 00:42:28

guys, so if you're listening to this podcast right now on like Spotify

Vit Muller: 00:42:31

or Apple Podcast or whatever, what Bryan is doing right now, he's sharing

Vit Muller: 00:42:35

a screen of, there's some slides.

Vit Muller: 00:42:37

We're gonna go into some visuals.

Vit Muller: 00:42:38

So if you'd like to see those, then hop over into our YouTube channel where you

Vit Muller: 00:42:44

can watch the episode with the video.

Bryan Higgins: 00:42:46

yeah.

Bryan Higgins: 00:42:46

And thank you for pointing that out.

Bryan Higgins: 00:42:47

I'll, I'll be sure to articulate what's.

Bryan Higgins: 00:42:50

What's on the screen here?

Bryan Higgins: 00:42:51

HubSpot did a study and they, they said that cost of acquisition

Bryan Higgins: 00:42:54

increased 222% in the past eight years.

Bryan Higgins: 00:42:59

And, but the low cost channels are still email and social outreach for business

Bryan Higgins: 00:43:04

to business customer acquisition.

Bryan Higgins: 00:43:06

So, and, and so what that means for us as agency owners is, we can

Bryan Higgins: 00:43:11

command some pretty high retainers for cold email and LinkedIn outreach.

Bryan Higgins: 00:43:16

And our costs, vary significantly depending on the volume and what

Bryan Higgins: 00:43:22

data enrichment and all that stuff, and getting lists, buying lists.

Bryan Higgins: 00:43:26

But, for the most part it's a profitable avenue.

Bryan Higgins: 00:43:29

the reality is, let me see here.

Bryan Higgins: 00:43:33

The reality is, is it's, it's complex.

Bryan Higgins: 00:43:36

marketing agencies have to source the leads.

Bryan Higgins: 00:43:39

They have to enrich the leads, write the copy, load it into the system.

Bryan Higgins: 00:43:43

And then, you mentioned the, the risk of a LinkedIn outreach.

Bryan Higgins: 00:43:46

So as it relates to, to LinkedIn, we tried to bring all this together so you're

Bryan Higgins: 00:43:51

not logging into eight to 12 different systems and ensure that it scales safely.

Bryan Higgins: 00:43:57

LinkedIn has, let me get to, specific slide here.

Bryan Higgins: 00:44:02

LinkedIn has specific restrictions as it relates to their outreach.

Bryan Higgins: 00:44:08

Okay.

Bryan Higgins: 00:44:08

So if you find in their help docs, it'll tell you you can do 400, 400.

Bryan Higgins: 00:44:15

Here we go.

Bryan Higgins: 00:44:16

LinkedIn has, restrictions, 400 a month, so a hundred a week connection requests.

Bryan Higgins: 00:44:22

Or 200 a week open InMails if you have a sales navigator.

Bryan Higgins: 00:44:27

So that what unlocks the connection request is the sales navigator.

Bryan Higgins: 00:44:30

So when you have sales Nav, you can do 200 connection requests

Bryan Higgins: 00:44:33

a week and 200 open InMails.

Bryan Higgins: 00:44:35

So 40 a day, five days a week.

Bryan Higgins: 00:44:37

Okay.

Bryan Higgins: 00:44:38

We don't go over that.

Bryan Higgins: 00:44:40

We will not turn on multiple campaigns at the same time and we

Bryan Higgins: 00:44:44

will coach our customers to say,

Vit Muller: 00:44:46

40 a day.

Bryan Higgins: 00:44:48

40 a day.

Vit Muller: 00:44:50

You know what's interesting that it's almost the same number as

Vit Muller: 00:44:53

like how many marks at most on average you should be sending per one e email

Vit Muller: 00:44:58

address when you do a cold email.

Bryan Higgins: 00:45:00

Exactly.

Bryan Higgins: 00:45:00

Yeah.

Bryan Higgins: 00:45:00

You don't, the number's gotten smaller, like really 30 on the high

Bryan Higgins: 00:45:05

end now, 20 is recommended, plus 10 warming emails, so a total of 30.

Bryan Higgins: 00:45:11

so the numbers keep getting smaller on the email side, but yeah, I agree.

Bryan Higgins: 00:45:14

LinkedIn does not like if you're, it's not natural, right?

Bryan Higgins: 00:45:18

so we're gonna, we're gonna not only stay within the limits on our

Bryan Higgins: 00:45:22

automation, but also for the customer.

Bryan Higgins: 00:45:24

We tell them, don't run concurrent campaigns with some other tool.

Bryan Higgins: 00:45:29

And, question.

Bryan Higgins: 00:45:30

Do you, do you want to be able to send your own connection requests?

Bryan Higgins: 00:45:33

Are you active or are you just gonna like, leave LinkedIn alone?

Bryan Higgins: 00:45:37

If they leave it alone, do 40 a day, five days a week.

Bryan Higgins: 00:45:41

If they are active, do 30 a day, five days a week and give

Bryan Higgins: 00:45:45

them an extra 50 a week, right?

Bryan Higgins: 00:45:48

Because what happens is if you go over 200 a week, LinkedIn will send you

Bryan Higgins: 00:45:52

a, an email and just say, Hey, you're connecting to people you probably

Bryan Higgins: 00:45:56

don't know at such a high volume.

Bryan Higgins: 00:45:59

You're not able to connect for 24 hours.

Bryan Higgins: 00:46:02

Next, slap on the wrist is 72 hours, the third is a week.

Vit Muller: 00:46:06

a workaround to this with having more than like having

Vit Muller: 00:46:09

multiple LinkedIn accounts?

Vit Muller: 00:46:11

I've seen this thing where people can buy those.

Vit Muller: 00:46:13

I don't know how that works.

Bryan Higgins: 00:46:15

That's, I, I would stay away from that personally.

Bryan Higgins: 00:46:18

get your employees to be able to do it.

Bryan Higgins: 00:46:20

If you don't have employees, then, augment it with advertising or something else.

Bryan Higgins: 00:46:25

It's just you don't, 'cause if you think about buying an account, super gets

Bryan Higgins: 00:46:30

their terms of service, number one.

Bryan Higgins: 00:46:32

But number two, you have to tie that fake account to your business to make

Bryan Higgins: 00:46:37

the outreach relevant and you don't want to be caught on the other end of that.

Bryan Higgins: 00:46:42

And there's some shady actors.

Bryan Higgins: 00:46:43

I, I don't know.

Bryan Higgins: 00:46:44

I, I personally stay away from it.

Bryan Higgins: 00:46:46

I, I know there's people that do it.

Bryan Higgins: 00:46:49

I know there's services that are pretty good that do it.

Bryan Higgins: 00:46:52

but personally, I, I don't do it.

Vit Muller: 00:46:54

mm-hmm.

Bryan Higgins: 00:46:55

yeah, so, sales navigator, there's, there's

Bryan Higgins: 00:46:57

some restrictions on there.

Bryan Higgins: 00:47:01

and again, you need sales navigator, but, let me share my

Vit Muller: 00:47:05

With those restrictions, does it matter when you send those,

Vit Muller: 00:47:09

emails and connection requests?

Vit Muller: 00:47:12

I know you said limit per day being, I think you said 40, but can

Vit Muller: 00:47:16

you, can you just go like, in 30 minutes, just do it all in one blast?

Vit Muller: 00:47:20

Does it matter at all?

Bryan Higgins: 00:47:22

It, it absolutely matters.

Bryan Higgins: 00:47:24

So the software that we run for our customers is mimics human behavior.

Bryan Higgins: 00:47:31

So, we're gonna send 40 connection requests, plus 40 open profiles.

Bryan Higgins: 00:47:37

Plus view profiles, like comments, over the course of an eight hour period.

Bryan Higgins: 00:47:44

So we're gonna, we're gonna do it within the time zone that we're based out of,

Bryan Higgins: 00:47:49

over an eight hour working day period.

Bryan Higgins: 00:47:51

Typically it's Monday through Friday.

Bryan Higgins: 00:47:53

sometimes weekends do work well too.

Bryan Higgins: 00:47:56

but gives you an idea as to how it's set up.

Vit Muller: 00:48:00

Another thing I've heard is, instead of like when it comes to these

Vit Muller: 00:48:04

software, it's better to use like a Chrome extension as opposed to something

Vit Muller: 00:48:08

NA native that logs in on your behalf.

Bryan Higgins: 00:48:11

Yeah.

Bryan Higgins: 00:48:12

chrome extensions do expose you sometimes.

Bryan Higgins: 00:48:16

like there was something I just read this week around a Chrome extension that had

Bryan Higgins: 00:48:19

been syphering data for a long time for.

Bryan Higgins: 00:48:21

I think no matter what, you're logging into a platform and you

Bryan Higgins: 00:48:24

need a reputable partner that has a direct API into LinkedIn.

Bryan Higgins: 00:48:28

the way we set it up, is through the Authenticator app that,

Bryan Higgins: 00:48:33

dual authentication via LinkedIn and we set it up that way.

Bryan Higgins: 00:48:38

Chrome extension is an option as well.

Bryan Higgins: 00:48:40

I've just heard things that it's not a secure, it depends on your appetite for,

Vit Muller: 00:48:46

risk.

Vit Muller: 00:48:46

And yeah, if you've got an established profile for years,

Vit Muller: 00:48:49

you don't wanna risk it.

Bryan Higgins: 00:48:50

yeah.

Bryan Higgins: 00:48:51

LinkedIn won't like, penalize you for logging in via another software.

Bryan Higgins: 00:48:57

and the person who's typically hiring you to do LinkedIn outreach

Bryan Higgins: 00:49:00

understands that they're gonna have to give you their logins if

Bryan Higgins: 00:49:03

you're reaching out on their behalf.

Bryan Higgins: 00:49:05

So we've never had an issue with it.

Bryan Higgins: 00:49:08

We just, we give them the link for them to log in.

Bryan Higgins: 00:49:10

They log in and then, we can, we can't see their inbox unless it

Bryan Higgins: 00:49:14

was generated from the campaign.

Bryan Higgins: 00:49:17

So there's, there's, it's specific to second and third connection requests

Bryan Higgins: 00:49:21

on the campaign that we're running that show up in the, the unified inbox.

Vit Muller: 00:49:26

Ah, so it won't show the other messages.

Bryan Higgins: 00:49:28

Yeah.

Bryan Higgins: 00:49:28

Like, we're not gonna see their, job offers or, recruiting or whatever.

Vit Muller: 00:49:33

so what you're showing here on this visual, I'm looking at this, is

Vit Muller: 00:49:37

the, the design of the software and how, how it then trickles down into the inbox.

Vit Muller: 00:49:43

So.

Vit Muller: 00:49:44

The way I understand this from looking at this, you're able to show

Vit Muller: 00:49:47

those LinkedIn messages inside the omnichannel inbox and inside high level,

Bryan Higgins: 00:49:53

Yeah.

Bryan Higgins: 00:49:53

So think of our software.

Bryan Higgins: 00:49:56

As a unification between LinkedIn outreach, cold email outreach, and go

Bryan Higgins: 00:50:02

high level as well as enrichment data list building and actionable insights

Bryan Higgins: 00:50:10

that you can get from the customer.

Bryan Higgins: 00:50:12

So it, we've built in the enrichment and the AI responses inside our software.

Bryan Higgins: 00:50:18

The go high level's great once you have the lead right, but getting the

Bryan Higgins: 00:50:23

lead through cold outreach is separate.

Bryan Higgins: 00:50:25

So

Vit Muller: 00:50:26

do it through high level.

Vit Muller: 00:50:27

Yeah.

Bryan Higgins: 00:50:28

yeah, so, but we, we've mapped the individual locations.

Bryan Higgins: 00:50:34

So for example, let's say I'm an agency owner and I have 10 different sub-accounts

Bryan Higgins: 00:50:38

and I'm running 10 different campaigns.

Bryan Higgins: 00:50:40

We can map the individual campaign to the individual sub-account.

Bryan Higgins: 00:50:44

So each of those sub-accounts can have their own responses inside

Bryan Higgins: 00:50:48

their conversation stream inside of the go high level unified inbox.

Bryan Higgins: 00:50:52

So that way they're

Vit Muller: 00:50:53

and the reply.

Vit Muller: 00:50:54

Sorry.

Vit Muller: 00:50:55

The, the, like the whole two-way?

Bryan Higgins: 00:50:57

the whole chain, and if they reply from their go high

Bryan Higgins: 00:51:00

level inbox, it replies via the LinkedIn message chain or the cold

Bryan Higgins: 00:51:06

email chain that it came in from.

Vit Muller: 00:51:08

Oh, brilliant.

Vit Muller: 00:51:10

This is,

Bryan Higgins: 00:51:11

So,

Vit Muller: 00:51:11

that.

Bryan Higgins: 00:51:12

yeah, so on the screenshot is, is a look at the wire frame.

Bryan Higgins: 00:51:17

So, there's things blocked out for, confidentiality reasons, but,

Bryan Higgins: 00:51:23

basically up top here, you can see if they have a, a Linked in

Bryan Higgins: 00:51:26

picture, it'll show their picture.

Bryan Higgins: 00:51:28

It shows a link to their LinkedIn account, their title, their company,

Bryan Higgins: 00:51:33

where the company's located, what campaign it was from, what industry

Bryan Higgins: 00:51:38

they're in, what company size they're in.

Bryan Higgins: 00:51:40

And then, you can't see it here, but if you scroll down here.

Bryan Higgins: 00:51:44

It also does an AI summary of the company's ideal customer profile, who

Bryan Higgins: 00:51:49

they're looking for for their customers, and then a, a AI breakdown of the person.

Bryan Higgins: 00:51:54

So we enrich all the data and we get as much as we can.

Bryan Higgins: 00:51:58

And then we have an AI reply assistant that can be prompt,

Bryan Higgins: 00:52:02

prompted and, for the campaign.

Bryan Higgins: 00:52:04

So if your, your next logical step in the campaign is to do, send them

Bryan Higgins: 00:52:09

to a specific page, we can prompt the reply assistant to do that.

Bryan Higgins: 00:52:15

And it's, in the beginning we recommend it's manual.

Bryan Higgins: 00:52:18

Like you, it, it'll write the whole message for you and it'll be mostly there.

Bryan Higgins: 00:52:22

But before you turn on the automated response, we suggest collecting

Bryan Higgins: 00:52:26

50 responses back and forth.

Bryan Higgins: 00:52:28

That way we gather some data from the customer, we gather some

Bryan Higgins: 00:52:32

data from the prospect, right?

Bryan Higgins: 00:52:35

So whatever the customer's saying to the prospect and what the cus

Bryan Higgins: 00:52:38

prospect is saying to the customer.

Bryan Higgins: 00:52:41

We get an idea of that two way dialogue and then we could train

Bryan Higgins: 00:52:44

the AI with that information?

Vit Muller: 00:52:46

Yeah, you wanna train it a little bit so it's more on point.

Vit Muller: 00:52:48

Okay, I like that.

Vit Muller: 00:52:50

So is this the view of the inbox or are you, are you saying the actual native

Vit Muller: 00:52:55

high level inbox is where it shows

Bryan Higgins: 00:52:57

both.

Bryan Higgins: 00:52:59

So yeah, both.

Bryan Higgins: 00:53:00

So they're gonna be unified.

Bryan Higgins: 00:53:02

So if you reply from this inbox, which is what we're looking at, is

Bryan Higgins: 00:53:06

the, the conversation button and everyone's go high level, right?

Bryan Higgins: 00:53:10

The conversation Unified inbox, you'll see there's a little LinkedIn

Bryan Higgins: 00:53:13

icon or a little cold email icon, in

Vit Muller: 00:53:17

That's the custom, that's the custom, app that you have

Vit Muller: 00:53:20

because that doesn't normally show there how the LinkedIn doesn't exist

Bryan Higgins: 00:53:24

Exactly.

Bryan Higgins: 00:53:24

Yeah.

Bryan Higgins: 00:53:25

So we have a, a marketplace app that gets installed and then we have a,

Bryan Higgins: 00:53:30

a snapshot for the enrichment data.

Bryan Higgins: 00:53:33

So that way all the stuff that's in our app can also show and go high level.

Bryan Higgins: 00:53:37

You can.

Bryan Higgins: 00:53:37

You could take actions after that with that data.

Bryan Higgins: 00:53:41

but you know, for, so like the lead scoring I talked about, you could do

Bryan Higgins: 00:53:44

things, a lot of creative things on the enriched data, but, the thing that

Bryan Higgins: 00:53:49

LinkedIn or the thing that go high level does not have is the ability to

Bryan Higgins: 00:53:53

create custom providers automations yet.

Bryan Higgins: 00:53:58

So

Vit Muller: 00:53:58

So you can't trigger off an automation based on a

Vit Muller: 00:54:01

LinkedIn message being received

Bryan Higgins: 00:54:03

that's right.

Bryan Higgins: 00:54:04

So that's why we, we built it in our app.

Vit Muller: 00:54:06

okay,

Bryan Higgins: 00:54:08

So that's why this AI reply assistant will, will create the reply.

Bryan Higgins: 00:54:13

and then once it's trained, you can turn it on and it'll do the replies for

Bryan Higgins: 00:54:17

you and reply to them within a couple minutes of the in inbound message.

Vit Muller: 00:54:22

And when it does reply, it shows up in the

Vit Muller: 00:54:24

native conversation tab as well.

Bryan Higgins: 00:54:26

That's correct, yeah.

Bryan Higgins: 00:54:27

Any, any replies?

Bryan Higgins: 00:54:28

Inside our software will show up in the conversation stream and go high

Bryan Higgins: 00:54:32

level, and every, any reply from go high level will show up in our app.

Vit Muller: 00:54:37

I like this.

Vit Muller: 00:54:37

If somebody was to consider this as a service for other B2B businesses, to

Vit Muller: 00:54:43

me what makes more sense is almost just like use it for your own agency to.

Vit Muller: 00:54:48

To get your own customers and learn how it works, get confident with it,

Bryan Higgins: 00:54:52

Yeah.

Bryan Higgins: 00:54:52

we, we started a, a school community where we're teaching how to do

Bryan Higgins: 00:54:57

this and, basically with the school community, we include the access to

Bryan Higgins: 00:55:01

our software and one LinkedIn license.

Bryan Higgins: 00:55:03

What we suggest is you do it for yourself first.

Bryan Higgins: 00:55:06

That way you can learn how to do it the right way, and how to sell it

Bryan Higgins: 00:55:10

better when you have actual results.

Bryan Higgins: 00:55:12

like you'll have more conviction if you're having conversations with prospects

Bryan Higgins: 00:55:17

that you know you got them on that call.

Bryan Higgins: 00:55:20

Because you did a LinkedIn outreach to them, right?

Bryan Higgins: 00:55:24

Yeah.

Bryan Higgins: 00:55:25

it's usually good to start off.

Bryan Higgins: 00:55:27

and again, we've, we've set it up in a a do it yourself versus a done for you.

Bryan Higgins: 00:55:33

we, and we priced it pretty aggressively to, to,

Vit Muller: 00:55:37

and this tool.

Vit Muller: 00:55:39

Does it include access to the called email outreach campaigns as well?

Vit Muller: 00:55:42

Like to be able to do those, or is it separate?

Bryan Higgins: 00:55:45

that is separate.

Bryan Higgins: 00:55:47

we aren't, so we, we built the integration.

Bryan Higgins: 00:55:50

The campaigns will show up inside of our app that that can be mapped to the

Bryan Higgins: 00:55:55

individual, go high level sub-accounts.

Bryan Higgins: 00:55:57

But we're not doing done for you email outreach.

Bryan Higgins: 00:56:01

Not now.

Bryan Higgins: 00:56:03

We'll teach you how to do it.

Bryan Higgins: 00:56:04

Like we, we do it for a lot of larger customers and smaller customers.

Bryan Higgins: 00:56:08

We're successful at it.

Bryan Higgins: 00:56:10

We've got the

Vit Muller: 00:56:11

No, sorry.

Vit Muller: 00:56:11

Yeah, so that's what I, that's what I meant.

Vit Muller: 00:56:13

Like, not, not that you, you would do the campaign, for those that are

Vit Muller: 00:56:17

interested in this, but that they'd be, and that includes the software to do

Vit Muller: 00:56:21

it, or does that mean that we would have to go and like sign 'em to something

Vit Muller: 00:56:25

like instantly, for example, or,

Bryan Higgins: 00:56:27

Yeah.

Bryan Higgins: 00:56:27

We integrate with instantly for that.

Vit Muller: 00:56:30

yeah.

Bryan Higgins: 00:56:31

So they would've to sign

Vit Muller: 00:56:32

Okay, so if, right, so if I've got an aesthetic account already,

Vit Muller: 00:56:35

I can integrate with your platform and that's how I can then, yeah.

Vit Muller: 00:56:39

Okay, great.

Vit Muller: 00:56:40

That's, I like that.

Vit Muller: 00:56:42

Okay.

Bryan Higgins: 00:56:43

yeah.

Bryan Higgins: 00:56:44

we're gonna build things in the future.

Bryan Higgins: 00:56:46

We're trying to really make LinkedIn a good experience first.

Bryan Higgins: 00:56:50

we use it for our own agency.

Bryan Higgins: 00:56:53

We have customers that use the integration.

Bryan Higgins: 00:56:55

But, in terms of like done for you, we're not doing that,

Vit Muller: 00:56:59

Unless they're, yeah.

Vit Muller: 00:57:00

Yeah.

Vit Muller: 00:57:01

No, that's fair.

Vit Muller: 00:57:02

Bryan, I'm very curious guy.

Vit Muller: 00:57:04

I put you on the spot here.

Vit Muller: 00:57:06

I think, a lot of, product related questions, in a way, what I'm trying to

Vit Muller: 00:57:09

do here is, help overcome some objections potentially, if somebody's listening.

Vit Muller: 00:57:15

I mean, this is a good offer.

Vit Muller: 00:57:17

this year for me personally, I'm gonna go heavy on outreach and inbound

Vit Muller: 00:57:24

as well, still through content.

Vit Muller: 00:57:26

it's a bit of a double, double sided sort of there.

Vit Muller: 00:57:28

but you know, I've got instantly account, I've had, I've got,

Vit Muller: 00:57:32

I dunno, 12 domains warmed up.

Vit Muller: 00:57:35

I've got 40 or so email addresses there, because back then it was

Vit Muller: 00:57:39

like, you can have four now it seems like you can only have two or three.

Vit Muller: 00:57:42

it's more recommended anyway.

Vit Muller: 00:57:44

I've got infrastructure there.

Vit Muller: 00:57:46

but it's separate from high level.

Vit Muller: 00:57:47

So what this does it bridge the gut from me personally.

Vit Muller: 00:57:50

So, now you put a link there on the screen for, can you

Vit Muller: 00:57:54

explain what we're doing here?

Bryan Higgins: 00:57:55

Yeah, so we put together some, some tools

Bryan Higgins: 00:57:57

and resources for LinkedIn.

Bryan Higgins: 00:57:59

so there's, I have 25 prompts, some strategy and copywriting

Bryan Higgins: 00:58:04

tips, and some resources.

Bryan Higgins: 00:58:06

And then, when you get the resources, you'll also get, information about

Bryan Higgins: 00:58:11

our tool and school community.

Bryan Higgins: 00:58:13

And, right now we're, we're in the process of doing like our first a hundred agency

Bryan Higgins: 00:58:20

owners, and we really want to work with people who are gonna give us feedback.

Bryan Higgins: 00:58:24

We are, asking you to fill out a, a quick qualification form

Bryan Higgins: 00:58:28

and just have a conversation.

Bryan Higgins: 00:58:30

It's not that we're saying no to everyone, but we are making sure

Bryan Higgins: 00:58:34

that we can get the proper feedback and get the right people in there.

Bryan Higgins: 00:58:37

so far we've gotten phenomenal feedback and we've improved the product and, but

Bryan Higgins: 00:58:43

you know, regardless you can get these free resources and then learn a little

Bryan Higgins: 00:58:46

bit more about the tool, by going to aiwhitelabeloutreach.com/hlexperience

Vit Muller: 00:58:56

brilliant.

Vit Muller: 00:58:57

I like it.

Vit Muller: 00:58:58

can we talk about the pricing a little bit or is that something you wanna

Vit Muller: 00:59:00

keep behind the, behind the, the final.

Bryan Higgins: 00:59:03

No, no.

Bryan Higgins: 00:59:04

At, as of the t time of this recording, we have, basically the do it yourself

Bryan Higgins: 00:59:10

is $199 a LinkedIn license, and that includes the go high level

Bryan Higgins: 00:59:16

integration, the enrichment, the list building, and the automation tool.

Bryan Higgins: 00:59:23

Then, done for you, if we're white labeling it.

Bryan Higgins: 00:59:26

right now we're offering the volume rate of 500.

Bryan Higgins: 00:59:31

So we typically start discounting 500 at 10 licenses for like retail wise, right?

Bryan Higgins: 00:59:38

So if like we went out and sold this retail, we're charging it

Bryan Higgins: 00:59:42

least a thousand dollars a license.

Bryan Higgins: 00:59:44

and like if they get to three, we'll lower it to eight 50.

Bryan Higgins: 00:59:47

If they get to five, we lower it to seven 50.

Bryan Higgins: 00:59:49

And then if they get to 10, we lower it to 500.

Bryan Higgins: 00:59:52

So for agency owners, we're doing it for 500 and, we do the, the

Bryan Higgins: 00:59:57

copywriting, the, the, automations, the setup and the management of it.

Bryan Higgins: 01:00:02

And you would just

Vit Muller: 01:00:03

Okay.

Vit Muller: 01:00:03

So when you said the wide level straightaway, I went

Vit Muller: 01:00:06

to wide level as a software.

Vit Muller: 01:00:07

You're talking about wide level as a service.

Vit Muller: 01:00:09

Okay,

Bryan Higgins: 01:00:10

yeah.

Bryan Higgins: 01:00:11

So.

Vit Muller: 01:00:12

Brilliant.

Vit Muller: 01:00:13

I had another question with the enrichment, that's AI related, so

Vit Muller: 01:00:17

does that mean you need to plug in your own API key for open ai?

Bryan Higgins: 01:00:21

It's included in the price.

Vit Muller: 01:00:22

It's included.

Bryan Higgins: 01:00:23

Yeah.

Bryan Higgins: 01:00:24

We do all the research, the, the list building, the social

Bryan Higgins: 01:00:27

listening, the and the personalized copywriting natively in the tool.

Vit Muller: 01:00:31

Social listening.

Vit Muller: 01:00:32

That's one area we didn't tap into.

Vit Muller: 01:00:34

And I was gonna mention it 'cause I did hear you talking about it in one of the

Vit Muller: 01:00:39

videos when I was looking at it yesterday.

Vit Muller: 01:00:41

What does it mean social listening and why is it so important?

Vit Muller: 01:00:44

I.

Bryan Higgins: 01:00:45

Yeah.

Bryan Higgins: 01:00:46

I alluded to it before, it was really, but a good question.

Bryan Higgins: 01:00:50

when social listening would be like, let's say you have an influencer

Bryan Higgins: 01:00:54

that is posting and they have hundreds of comments or a competitor.

Bryan Higgins: 01:01:00

Where they have the same ideal customer and there's comments and likes and

Bryan Higgins: 01:01:05

people following them, we're able to pull those people and then score them

Bryan Higgins: 01:01:10

whether they've passed through, and, and basically have that relevant outreach.

Bryan Higgins: 01:01:14

Hey, I saw you, like you, you're interested in, marketing.

Bryan Higgins: 01:01:16

Hey, I saw you're interested in sales growth, personal development.

Bryan Higgins: 01:01:20

that's what social listening is.

Bryan Higgins: 01:01:21

It's, it's listening for specific people's profiles, keywords.

Bryan Higgins: 01:01:26

another

Vit Muller: 01:01:26

creates an opportunity for you to message them with something relevant.

Bryan Higgins: 01:01:30

you got it.

Vit Muller: 01:01:32

Creates an open, conversation starter message.

Bryan Higgins: 01:01:34

Yeah.

Bryan Higgins: 01:01:35

It's actually twofold.

Bryan Higgins: 01:01:35

What, what we've seen with social listening.

Bryan Higgins: 01:01:38

We used to get, like, the industry average is like 10 to 15%

Bryan Higgins: 01:01:43

connection, rate acceptance, cold.

Bryan Higgins: 01:01:45

Okay.

Bryan Higgins: 01:01:46

We're getting 40 to 70% acceptance rate because they're active on the platform.

Bryan Higgins: 01:01:52

When you're social listening, you're seeing people in real time

Bryan Higgins: 01:01:55

that are active on a platform.

Bryan Higgins: 01:01:57

So that gives you not only, like in the old days when you build a

Bryan Higgins: 01:02:01

list on Apollo, they may have not logged into LinkedIn in two years.

Bryan Higgins: 01:02:06

Right.

Bryan Higgins: 01:02:07

But on LinkedIn, if you build the list based on activity on LinkedIn, then

Bryan Higgins: 01:02:11

you're gonna get people that are more engaged and active on the platform.

Bryan Higgins: 01:02:14

And then the, the, the information is more relevant.

Bryan Higgins: 01:02:18

So not only are they connecting at a higher rate, but they're

Bryan Higgins: 01:02:21

responding at a higher rate.

Bryan Higgins: 01:02:23

I, it's not a uncommon thing for like an a campaign to get hundreds of

Bryan Higgins: 01:02:30

replies in a month, where they, they don't all convert to appointments.

Bryan Higgins: 01:02:35

Right.

Bryan Higgins: 01:02:36

But, you have 200 people that replied positively to your outreach, that.

Bryan Higgins: 01:02:41

That's, and then you can add them to retargeting lists, email

Bryan Higgins: 01:02:45

lists, it's, it's powerful.

Vit Muller: 01:02:48

Absolutely.

Vit Muller: 01:02:48

And then if you're smart, we follow up strategy, you can turn

Vit Muller: 01:02:51

it into an actual opportunity.

Bryan Higgins: 01:02:53

Yeah.

Bryan Higgins: 01:02:53

And that's built into our tool as well.

Bryan Higgins: 01:02:55

So we added social listening, so you gotta find like the post or the person

Bryan Higgins: 01:03:01

or the group on LinkedIn or the event on LinkedIn or whoever you wanna find, but,

Bryan Higgins: 01:03:07

we'll do the pulling of the data and the copywriting for you once you find it.

Vit Muller: 01:03:11

And that social listening is included with the software as well.

Bryan Higgins: 01:03:14

That's correct.

Vit Muller: 01:03:15

So you can, if, if it's do it yourself, that capability is

Vit Muller: 01:03:18

there and you teach how to do it.

Vit Muller: 01:03:21

Okay?

Vit Muller: 01:03:21

So you got options.

Vit Muller: 01:03:22

Great.

Bryan Higgins: 01:03:23

And then we have a school community that, it's an extra

Bryan Higgins: 01:03:26

200 bucks, but we teach you how to fish.

Vit Muller: 01:03:28

Or you pay?

Vit Muller: 01:03:30

What's the school community?

Vit Muller: 01:03:31

didn't you say you have a bundle where you can access the school

Vit Muller: 01:03:34

community and includes one license?

Bryan Higgins: 01:03:36

Exactly.

Bryan Higgins: 01:03:37

Yeah.

Bryan Higgins: 01:03:37

So, it would be 4 97 would include one license with all the AI

Bryan Higgins: 01:03:45

enrichment, the LinkedIn automation, the school community bridge, and

Bryan Higgins: 01:03:53

then all cold email integration.

Bryan Higgins: 01:03:56

So if you have instantly, that would also be included as well.

Vit Muller: 01:03:59

Brilliant.

Vit Muller: 01:04:00

One more final question for you.

Vit Muller: 01:04:02

If somebody wants to package this as an offer, like an AI outreach,

Vit Muller: 01:04:07

ELL offer for, for GHL agencies who are already established,

Vit Muller: 01:04:10

how could they package this up?

Vit Muller: 01:04:12

What would be an ideal way?

Bryan Higgins: 01:04:14

Yeah.

Bryan Higgins: 01:04:15

So if they're doing LinkedIn outreach, I would charge a thousand or more.

Bryan Higgins: 01:04:18

So, if they're doing it themselves, it's 800 in profit.

Bryan Higgins: 01:04:21

If they're having us do it for them, it's 500 in profit.

Bryan Higgins: 01:04:25

and they, I would suggest getting in the group 'cause we're teaching

Bryan Higgins: 01:04:29

how to, how to offer it and sell it.

Bryan Higgins: 01:04:32

and also some white label videos and stuff like that.

Bryan Higgins: 01:04:35

But, yeah, they can, they can use our software to do it.

Bryan Higgins: 01:04:38

and it integrates right into go high level so they can, they can pipe those

Bryan Higgins: 01:04:42

conversations in and, create a, an offer.

Bryan Higgins: 01:04:45

Um, again, it goes back to the qualifying the person, right?

Bryan Higgins: 01:04:49

You wanna make sure you, you can get them good results before you take their money.

Bryan Higgins: 01:04:54

but

Vit Muller: 01:04:54

Do it for your own agency.

Vit Muller: 01:04:56

you can apply it for generating more SaaS customers.

Vit Muller: 01:05:00

Dial it in.

Vit Muller: 01:05:01

Like, I mean, there's many ways to generate leads, right?

Vit Muller: 01:05:04

Let's put it this way.

Vit Muller: 01:05:05

And whichever way you choose, make sure you invest some time and effort into it.

Vit Muller: 01:05:11

'cause it, it, it involves some investment and so you wanna make sure

Vit Muller: 01:05:16

that you're not spreading yourself thin.

Vit Muller: 01:05:18

Try and all the different things at once.

Vit Muller: 01:05:21

This makes perfect sense to do LinkedIn.

Vit Muller: 01:05:24

Everything that we discussed today, I know this works called

Vit Muller: 01:05:28

email works, LinkedIn works.

Vit Muller: 01:05:30

so I think it's a great offer and I think you've got a great product.

Vit Muller: 01:05:33

Bryan.

Vit Muller: 01:05:33

all I'm just trying to say to you guys listening is, if you're gonna consider

Vit Muller: 01:05:37

taking this offer, like go all in and I'm pretty sure you got results.

Vit Muller: 01:05:42

Just don't get distracted.

Vit Muller: 01:05:43

Like go all in on this for like three months.

Vit Muller: 01:05:45

Really focused, dial it in.

Vit Muller: 01:05:48

and yeah, you should definitely have a return on this.

Bryan Higgins: 01:05:50

Love it.

Vit Muller: 01:05:51

I've exhausted all my questions.

Vit Muller: 01:05:53

Was there anything else you wanted to talk about?

Bryan Higgins: 01:05:56

No, I appreciate it.

Bryan Higgins: 01:05:57

This has been great.

Bryan Higgins: 01:05:58

love the conversation and people can check it out

Bryan Higgins: 01:06:01

aiwhitelabeloutreach.com/hlexperience.

Bryan Higgins: 01:06:06

And, you know that that page will give you the, the free resources.

Bryan Higgins: 01:06:10

There's also a, an audit of the link, your LinkedIn profile on there so

Bryan Higgins: 01:06:14

you can put in your LinkedIn profile and who your target customer is.

Bryan Higgins: 01:06:17

And we built an AI tool that will audit your profile for you.

Bryan Higgins: 01:06:21

So, and make suggestions how to improve the conversions.

Bryan Higgins: 01:06:25

And, yeah.

Bryan Higgins: 01:06:26

Oh, Vit, appreciate the, the conversation.

Bryan Higgins: 01:06:28

It's been fun.

Vit Muller: 01:06:30

Thank you, Bryan.

Vit Muller: 01:06:31

I appreciate you being on mate, sharing your, your knowledge with

Vit Muller: 01:06:34

the strategy and talking to us about your awesome product guys.

Vit Muller: 01:06:39

so that's aiwhitelabeloutreach that's in one word,

Vit Muller: 01:06:43

aiwhitelabeloutreach.com/hlexperience.

Vit Muller: 01:06:50

And on that landing page, you can opt in, to get access to some free

Vit Muller: 01:06:53

resources, to, to get you started.

Vit Muller: 01:06:56

And then, on the back of that, you can then decide should you want to invest,

Vit Muller: 01:06:59

into Bryan's program, Bryan's offer.

Vit Muller: 01:07:02

They can go ahead and do that as well.

Vit Muller: 01:07:04

Thank you so much,

Bryan Higgins: 01:07:05

Thank you.

Vit Muller: 01:07:06

guys.

Vit Muller: 01:07:07

thank you for listening to today's episode on a high level experience.

Vit Muller: 01:07:10

If you've enjoyed today's episode, please share it with other fellow

Vit Muller: 01:07:13

agency owners and mates, that that you think would also benefit from listening

Vit Muller: 01:07:17

for show notes, links and extra tips to help you grow your agency or your

Vit Muller: 01:07:21

SaaS with high level, please head over to, high level experience.com.

Vit Muller: 01:07:25

Thank you and have a great rest of your day, everybody.